Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next job just needs to suck less(07:05) Use PTO for free courses—add them to LinkedIn(09:34) Fantastic Four reboot might be the best superhero movie ever(10:55) Jurassic World again? Why are we doing this?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08) Instagram Live drop-off after 15 minutes is 70%(04:23) Holiday campaigns are launching now in June(05:11) OpenAI teams up with Apple's former hardware design legend(06:41) AI pin device expected within 24 months(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won't star but approves the script(08:30) Students lighting Chromebooks on fire for TikTok trend(09:13) Sprite launches “Sprite + Tea” based on viral social trend=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months. https://www.brevo.com/partners/guru/Best Moments:(01:52) Steffen's current roles and ventures(03:27) The origin story of Steffen's entrepreneurial journey(05:24) Challenges faced during the early years of the business(07:57) Advice for aspiring SaaS entrepreneurs(12:53) The importance of starting small and focusing on a niche market(16:26) The impact of AI on SaaS companies and coding(20:28) Encouragement for others to take the first step in becoming founders=================================================Guest Bio:Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen's extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.=================================================Best Moments:(02:08) We want free stuff and we want BTS as the cool kids say(03:17) Titles starting with “steal” have a 35% higher average engagement rate(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers(06:44) Repackage your best-performing content with “steal this” to make it hit again(09:42) Not sure who needs to hear this…but don't post that=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.Email Chris at chris@SessionBoard.com Check out Sessionboard at https://www.sessionboard.com/Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/Best Moments:(01:35) Chris explains his background and how Sessionboard was created(03:13) The Google E-E-A-T algorithm and why it matters to marketers(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months(07:08) Statistics showing the effectiveness of influencer marketing in B2B(08:48) The shift from transactional speaking engagements to ongoing brand partnerships(10:20) Why smaller companies need to invest in brand ambassadors too(11:41) Overview of Sessionboard's platform and capabilities(13:31) Jay's endorsement of Sessionboard for event management=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.=================================================Best Moments:(01:05) The hosts play a fun 10-second game before diving into the main topic(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work(03:41) Focus on data quality at both beginning and end of subscriber journey(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky(05:26) Debunking the myth about only sending to engaged users to rebuild reputation(06:30) Open rates still provide value despite Apple MPP challenges(06:50) Importance of collecting customer feedback to improve email performance(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see(08:38) B2B marketers should separate cold email programs from promotional emails(09:44) Reference to a subreddit about cold emails that provides examples of what not to do=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson answers a listener's question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.=================================================Best Moments:(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.(08:08) Weekend email performance... Sunday do really, really well.(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.(09:30) Flash sales are doing incredibly well in the last ninety days.(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.(10:56) This is not the time to try to wake the dead in your database.(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?(13:03) If your friend really likes the person... they're not really asking your opinion.(14:07) If you don't like the person, get out of it. Life's too short.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram's push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.=================================================Best Moments:(00:34) So basically you should only be posting carousels(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher(02:05) Summer oriented subject lines... have a 22% higher average email open rate(03:15) Your summer starts with this email or hot summer, hotter discounts(03:40) This tool doesn't take summer Fridays(04:19) LinkedIn is facing job cuts(05:12) Do you not then use LinkedIn to find your next job?(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000(06:27) They could be a total of 35% of Nike's sales(06:58) Liberty Mutual's TV spot, the Limu Emu(07:22) They spent... $2,700,000 on that ad this week(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets(08:00) Tom Cruise can like jump out of planes(08:28) I do not like these live action versions of cartoons(08:58) This is the sixth film in the Karate Kid whatever(09:39) Sorry, Blake Lively(10:00) She needs to hide. If she just hid for a few months...=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.=================================================Best Moments:(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.(02:13) One thing is transparency and it can go both ways.(03:21) Be very aware of what's going on in your category.(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.(06:05) Double down on your existing client base.(07:16) You need to be transparent... on your own channels as well.(07:52) Talk about uncertainty... Have downloadable information, webinars.(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.(09:30) He does not know what's going on in his social plans, just FYI.(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.=================================================Best Moments:(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes(05:20) How smaller companies can effectively partner with larger organizations(08:14) What makes a podcast “bingeable” — consistent, audience‑first value(09:15) Should you release podcast episodes you're not 100 % satisfied with?(11:30) Paid‑media strategies and when they really move the needle(14:03) The blurring line between creators and media companies(15:54) Prediction: online communities are the next big wave in the creator economy(17:55) How creative professionals can find fulfillment—and longevity—in marketing=================================================Guest BioCarly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.CONNECT WITH CARLY!! - Carly Baker More on Hubspot Media Network - https://creators.hubspot.com/=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.=================================================Best Moments:(01:30) Addressing declining show-up rates for events and webinars(02:23) The power of remarketing to people who have already signed up(03:33) Using Instagram Reel ads for remarketing (even for B2B)(05:24) Creating incentives for live attendance with exclusive content(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.=================================================Best Moments:(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February(02:39) How websites need to include listicles and answer core questions to appear in AI search results(04:06) Apple's plan to redesign Safari to focus on AI search engines(05:03) Chuck E. Cheese launching its own branded media network(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates(07:32) 2PM identified as the optimal webinar time with highest attendance rates(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand's reputation and trust over time.=================================================Best Moments:(00:07) Introduction to the new special series called "The Bathroom Break"(02:16) Explanation of negative signal: content that hurts your brand's reputation(03:01) The concept of lifetime value for an audience vs customers(03:54) Common marketing automation mistakes that create negative signals(04:41) Outdated content like "2025 outlook" still being sent in May(05:01) The importance of managing the long tail of your content(05:34) Ways to identify negative signal in your marketing strategy(07:20) Drawing parallels between marketing negative signals and social communication(09:19) Brief mention of Jay recently going viral on Instagram=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that's helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.=================================================Best Moments:(01:04) The email strategy: sending a basic feedback request email to your database(01:46) Subject line technique: using only the word "question" with no preheader(02:37) How to adapt this strategy for different business types and database sizes(04:00) Using AI to synthesize and analyze customer feedback responses(05:38) Why this approach works better than traditional surveys(05:55) Bonus benefit: improved email deliverability through reply engagement=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.====================================Best Moments:(00:40) Introduction of behavioral‑science expert Nancy Harhut(01:50) Marketing during uncertain economic times(03:25) Autonomy bias—why giving choices boosts conversions(04:39) BYAF (“But You Are Free”) technique can double response(07:27) Magnitude encoding: how price positioning shapes perception(09:20) Physical space the price takes up influences value perception(10:18) Correct placement of original vs. sale prices for max impact(13:24) The reciprocity principle—favors that compel customers to repay(14:35) Where to connect with Nancy and grab her book=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.=================================================Best Moments:(01:46) Win-back campaigns should start much earlier than one year of inactivity(02:11) 70% of people who haven't engaged with emails after 60 days never will again(03:00) 30-day win-back strategy: value-driven special content(03:57) 60-day win-back strategy: create FOMO with mistake messaging(04:33) 90-day win-back strategy: confirmation status emails(05:41) 120-day win-back strategy: go nuclear with timing and sender changes(06:17) Sponsor segment: Emma from Marigold email platform(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this What's Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta's AI‑powered ad push to TikTok's “Dinosaur Time” foodie craze.=================================================Best Moments:(00:51) Meta's earnings call: AI‑generated ads take center stage(02:41) Mark Zuckerberg's vision for the future of AI advertising(03:28) Why May is the prime month for emojis in email subject lines(04:54) Meta's controversial “MovieMate” test encouraging phone use in theaters(06:44) Jay's personal boycott of Blake Lively's new film Another Simple Favor(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay's recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.=================================================================Best Moments:(00:59) Jay's colonoscopy story & PSA about Ozempic and anesthesia(03:04) Main Topic: Social media algorithms & follower count relevance(05:03) Jay's example of YouTube channel success with minimal subscribers(06:00) Daniel's tips on amplifying organic content and paid boosting strategies(07:39) Jay's agency perspective on boost budgets & exploring alternative ad platforms(09:51) Importance of allocating budget for ad testing and scaling successful campaigns(10:55) TikTok trends and how hosts engage with the platform=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.=================================================================Best Moments:(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”(02:28) Spam traps affect everyone – B2B and consumer marketers alike(02:49) Pristine spam traps explained – email addresses created specifically as traps(06:46) Recycled spam traps – abandoned accounts converted into traps(08:18) The importance of recency in email marketing practices(09:57) How often should you be validating your email lists?(12:33) Why email validation is critical when switching ESPs(13:39) The “switch” ESPs pull – how they categorize senders into quality tiers(15:12) Resources available through ZeroBounce=================================================================Guest BioBrian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He's particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos...

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.=================================================================Best Moments00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.06:59 - Engaging with Social Media: Importance of polls and engaging content.08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.=================================================================Best Moments:(00:40) Introduction of guest Robby Keller and Dixxon Flannel Company(01:55) Robby's background and journey into marketing(03:35) Discussion on brand coolness and company culture(05:44) Split testing and its importance in marketing(09:39) "F, Marry, Kill" game with email, search, and social marketing(11:16) The power of search marketing(13:00) Email marketing strategies and subject line tactics(16:04) Robby's skateboarding background and transition to other sports=================================================================Guest Bio:Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this Ask Us Anything episode of Do This, Not That, host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage.=================================================================Best Moments:(01:21) Dave from Rochester asks about email preheaders and their importance(01:56) What preheaders are and why they're valuable real estate(03:15) The three magic words for preheaders: AND, BUT, PLUS(04:41) Emojis in preheaders—the “bookend emoji” trick(05:57) Testing emails with no preheader for visual differentiation(06:44) Addressing Apple iOS 18 preheader changes (and why not to worry)(07:31) Nancy from Iowa asks about Nicole Kidman speaking at Guru Conference(08:08) Behind-the-scenes look at the celebrity selection process(09:06) Other stars considered: The Rock, Jason Bateman, Paris Hilton=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson delivers a rapid “What's Up This Week” rundown of the freshest marketing trends and social-media buzz.=================================================================Best Moments:(00:55) Meta launches Edits – a new standalone app for content creation(02:08) On-demand webinar availability drops from 80 % to 63 %(03:57) Now 65 % of webinars are live-only to boost attendance(04:38) Major streaming platforms pivot toward live-content models(05:14) TikTok's viral “I'm So Hungry Challenge” takes off=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.=================================================================Best Moments:(00:55) Quick catch-up on what shows they're currently watching(02:45) Defining “building in public” as sharing behind-the-scenes processes(03:25) TikTok trend of BTS content outperforming original content(04:48) Why building in public works for companies of all sizes(06:05) Key elements of effective “building in public” content(07:48) Importance of including messy parts and mistakes in your content(09:02) How transparency creates brand fandom(09:30) The value of founder involvement in building in public(11:24) Call to action for listeners to share the episode on social media=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn't ignore this overlooked data. Stick around for his “Since You Didn't Ask” segment, where he drops fresh TV show recommendations.=================================================================Best Moments:(01:30) Explanation of hard bounces vs. soft bounces in email marketing(02:37) Why B2B marketers should analyze their bounced email data(04:05) Using bounced emails to create account-based marketing opportunities(05:08) What bounce rates indicate about your email deliverability (should be under 5 %)(05:54) Why not removing hard bounces creates deliverability problems(06:53) The importance of monitoring bounce-rate trends for consumer marketers(10:40) Excitement about Martha Stewart's new cooking show Yes Chef=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd's career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries.=================================================================Best Moments (01:31) Judd's career journey from college to Choice Hotels (05:26) Transitioning from consumer to B2B marketing (07:32) The challenges of changing industries (09:03) Applying consumer marketing tactics to B2B (10:56) Judd's efforts to become more visible on social media (12:41) The importance of getting comfortable being uncomfortable (13:40) Judd's college experience at the University of Miami=================================================================Guest Bio Judd Lewis serves as the Director of B2B Marketing at Choice Hotels, a leading hospitality company with 7,500 hotels across 22 brands. Having worked for Under Armour, a nonprofit in Rwanda, and Warner Brothers Discovery, Judd brings a wide range of experience to his current role. His career journey underscores the value of adaptability and ongoing learning in the ever-evolving marketing landscape.=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game.

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars.=================================================================Best Moments:(01:08) Work question about using industry myths as marketing content(01:35) Introduction to “stealth controversy” as an effective marketing tactic(02:26) Definition of stealth controversy and how to implement it(03:27) Stats: stealth controversy boosts engagement by 35 % on social posts(03:55) B2B examples of stealth controversy in action(04:36) Consumer‑marketing examples of stealth controversy(05:00) Why stealth controversy works so well(07:09) Ridiculous question: favorite singing‑competition show(07:53) Jay's pick—American Idol over The Voice(08:08) Why Idol turns contestants into legit stars=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this What's Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia.=================================================================Best Moments:(00:54) Canva's new LinkedIn video‑creation templates and direct integration(03:02) BrandFetch plugin for Canva that imports company logos in a click(03:47) Threads hits 320 million monthly active users(04:38) Blue Sky's growth slows—only 5 million new users in four months(05:45) Top app downloads: ChatGPT (#1), Threads (#2), CapCut (#3)(06:26) Jay's throwback to attending WrestleMania 2 as a kid=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.=================================================================Best Moments:(00:56) Topic announcement: marketing audits in uncertain times(01:58) White Lotus cameo—brand marketing inside the show(03:00) Why audits matter when the economy tightens(03:41) Recentering on revenue & setting realistic KPIs(04:32) Auditing paid media and remarketing for efficiency(06:07) How downturns can actually sharpen marketing tactics(07:34) Putting extra love on existing customers(08:26) Trimming your tech stack to save cash(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.=================================================================Best Moments(01:00) The problem: Only 10% of landing page visitors convert(02:35) Introducing “10 percenter” tips for ~10% improvements(03:22) Form field optimization—every extra required field loses 8% of conversions(03:54) Why vertical forms outperform zigzag layouts(04:14) Multi-step forms for collecting more than 6 fields(04:39) Replace “submit” with first-person action phrases on buttons(05:45) Removing unnecessary links (navigation, social) from landing pages(06:22) Quantifiable testimonials above the call-to-action(07:09) Matching promotional imagery to landing page visuals(08:16) Using awards, client logos, and trust badges for credibility(09:09) Personal anecdote: Jay's closet decluttering experience=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to event attendance, content retention, and maximizing the value of professional gatherings.=================================================================Best Moments:(01:36) Introduction to the “forgetting curve” concept that reshapes how we think about content consumption(07:12) Explanation of the forgetting curve – how we lose significant information within 24 hours without reinforcement(08:30) Practical challenges of information retention at events (travel fatigue, networking, multitasking)(10:17) Methods for better information retention: note-taking, memory training, and emerging technologies(12:42) The importance of having an intentional plan before attending events to maximize information retention(14:39) How to effectively bring knowledge back to your team after attending an event(16:28) Event Tech Live's innovative approach: using AI to create deep-dive documents and key takeaways from sessions(18:33) Future possibilities for content management: integrating AI tools to make event content more searchable and shareable(19:35) How to connect with Adam Parry and Event Industry News resources=================================================================Guest Bio Adam Parry is the cofounder and editor of Event Industry News, one of the leading publications in the events industry. He also cofounded Event Tech Live, the premier event for technology within the event space, now in its twelfth year in London with a recent expansion to the US. Adam fell into the events industry over twenty years ago, starting in sports and marketing before transitioning to print and editorial. His passion for technology led him to develop platforms that recognize innovation in event technology, including industry awards. With his extensive knowledge and networks, Adam has become a respected thought leader in the events space, known for his forward-thinking approaches to content delivery and audience engagement.=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster

In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it's revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field.=================================================================Best Moments:(00:42) Introduction to the topic of Agentic AI(02:10) Definition of agents and how they differ from traditional software(03:57) How consumers are already interacting with AI agents(05:15) Evolution from basic chatbots to sophisticated AI agents(07:20) The "ChatGPT-ification" of e-commerce experiences(07:49) Future of voice-activated agents in e-commerce(08:14) Using and building personal agents for business efficiency(09:36) Importance of Agentic AI knowledge for marketers and job seekers(10:53) Preview of Bloomreach's Innovation Fest event (May 7th)BLOOMREACH Innovation Fest: Agentic BloomDate: May 7, 2025, at 11am EDTLink: FREE!! Virtual! Register Here=================================================================Guest Bio Amanda Cole is the Chief Marketing Officer at Bloomreach, a company powering approximately 25% of all e-commerce experiences in the US and UK. Bloomreach works with 1,400 brands globally and handles 250 million searches daily across various e-commerce platforms. Amanda is leading Bloomreach's adoption of AI technologies, including their conversational shopping agent called Clarity, already deployed on sites like Vans.com to provide personalized shopping assistance.=================================================================Innovation Fest: Agentic BloomDate: May 7, 2025, at 11am EDT Link: FREE!! Virtual! Register Here Agents are completely different from any other kind of AI we've seen in the past 5 years. While other forms of AI have enhanced our e-commerce personalization workflows—making them incrementally faster or easier—agents are here to completely redefine how we imagine and build digital experiences.Don't miss this chance to see how Agentic AI is transforming e-commerce and marketing at Innovation Fest: Agentic Bloom. Join the conversation and get a front-row seat to the future of AI-driven marketing!=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================

In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT's free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the Kardashian's Crumbl Cookie collab.=================================================================Best Moments(01:04) Work question from Katie on using ChatGPT for viral social media images(02:04) Explanation of ChatGPT's new free image creation capabilities launched in March(02:33) How ChatGPT's free version handles text in images better than competitors(03:24) Hack for creating viral social media content using ChatGPT's image generator(04:58) Step-by-step process for reverse-engineering viral AI images(06:02) Ridiculous question about Jay's thoughts on the Kardashians(06:48) Jay's experience with the Kardashians' Crumbl Cookie collaboration(08:13) The viral TikTok sensation of Kourtney Kardashian's “inedible” flourless chocolate cake cookie=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn's new video performance data and email subject line tips for economic uncertainty to the Major League Pickleball rebrand, Jay keeps you informed on what's happening and why it matters.=================================================================Best Moments(01:13) LinkedIn's new data on effective video content: optimal lengths and formats(03:05) Subject line words boosting email performance amid economic uncertainty(05:02) Major League Pickleball's rebranding and DoorDash partnership promotion(06:05) Hooters filing for Chapter 11 bankruptcy and Jay's chicken wing opinions(07:17) Updates on Love Is Blind contestants and Minecraft movie success(08:20) Promotion for the Guru Conference – free virtual marketing event=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid.=================================================================00:41 - Introduction to the seven deadly sins of marketing02:03 - Marketing to everybody is a big no-no02:49 - Why best practices are often outdated and useless03:36 - The importance of brand and why it's not optional04:31 - The problem with last-click attribution05:32 - Why skipping strategy and going straight to tactics is a mistake06:30 - The danger of relying on industry averages07:47 - A lighthearted debate on fast-food preferences=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business.=================================================================Best Moments:(00:58) Introduction to TJ Cantwell and Studio 28 Tattoos(03:28) The organic growth of prioritizing customer reviews(04:50) Methods for intentionally gathering customer reviews(06:51) Handling negative reviews and the importance of responding(10:39) The impact of a large number of positive reviews(12:45) Addressing false or malicious reviews(15:58) Ethical ways to jumpstart reviews for new businesses(17:14) Recommendations for first-time tattoo placements(18:25) Discussing unique tattoo requests and artistic freedom=================================================================Guest Bio:TJ Cantwell is the owner of Studio 28 Tattoos, a custom tattoo shop in New York City. With over 15 years of experience, TJ built his business from scratch, focusing on customer satisfaction and leveraging the power of reviews for growth. Before entering the tattoo industry, TJ worked in finance, specifically in the mortgage sector.=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three categories—10 percenters, 20 percenters, and 30 percenters—Jay lays out techniques that marketers can implement right away to enhance their email performance.=================================================================Best Moments:(00:39) Introduction to the new "Ultimate Series" focusing on marketing tactics(01:25) Overview of subject line tactics categorized by their impact on open rates(01:48) 10% lift tactics: all lowercase text, emoji as first character, using "open me"(03:36) 20% lift tactics: starting with a number, question formats, email exclusive offers(05:53) 30% lift tactics: personalization beyond first name, fake mistake words, two-word subject lines(09:09) Sponsor mention for Marigold email platform(09:43) "Since You Didn't Ask" segment about upcoming Bravo TV shows including NextGen NYC and Love Hotel=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael shares insights on how emails make it to the inbox, the importance of engagement metrics, and tips for convincing executives to approve marketing tests.Best Moments:(01:45) Michael's background in digital marketing(03:05) Three-step process for email deliverability(06:41) Discussion on email placement in promotional tabs(08:30) Strategies for building a testing culture in organizations(10:57) Conversation about talking to strangers on planes(14:39) Where to find Michael Barber online=================================================================Guest Bio:Michael Barber was the head of global marketing and managing director of Grow Schools UK. He is now CMO at StarTech.com. With over 22 years of experience in digital marketing, he has worked with some of the West Coast's best ad agencies and consulted for both B2B and B2C brands. Michael is known for his expertise in marketing strategy, content marketing, and email marketing. He currently leads a team of marketers at Grow Schools, an organization that helps school leaders secure resources for thriving educational institutions.=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away.=================================================================Best Moments:(01:04) Marketing with zero budget question from Jake in Springdale, Utah(03:37) Using direct messaging strategies to market without a budget(04:46) Leveraging email signatures as a free marketing tool(05:20) Engaging in relevant online communities at no cost(05:42) Creating swap partnerships with non-competitors(06:14) Increasing social media posting frequency(07:28) Implementing a referral strategy with existing clients(08:11) Sponsor message for Marigold email platform09:18) Dating advice questions (accidentally using ex's name, boring partner, disliking future in-laws)=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement.BTW! GURU Conference is back!!!

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation.BTW! GURU Conference is back!!!

In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates.BTW! GURU Conference is back!!!

In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations for podcast success.BTW! GURU Conference is back!!!

In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week!BTW! GURU Conference is back!!!

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies.BTW! GURU Conference is back!!!

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor.BTW! GURU Conference is back!!!

In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself.Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates.BTW! GURU Conference is back!!!