Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Your company doesn't matter as much as who you connect with through your content. Jay Schwedelson explains why building real relationships through podcasts, newsletters, or any content platform beats chasing vanity metrics like downloads or clicks. It's a fresh way to think about your brand's storytelling and networking—less about audience size, more about the right people you actually meet and collaborate with.ㅤBest Moments:(00 00) Why your business needs content that forces interaction with important people(02 00) How inviting guests to your podcast breaks down cold-call barriers(03 00) Jay's secret behind landing high-profile guests like Gary Vaynerchuk(04 30) Reimagining content as a tool for building strategic relationships, not just audience growth(06 00) It's never really about downloads—focus on who you want to meet instead(07 00) Jay's hilarious story about battling a fly that took over his house(09 30) Don't miss Guru Conference, a free virtual email marketing event with big namesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Anne Handley is not here to bash AI—she actually uses it—but she is here to warn us about what happens when we use it too early, too often, and for the wrong reasons. Jay Schwedelson gets into it with Ann Handley about how to stay creative when AI wants to take over your brain, what's really at stake for writers, and why being a good marketer still means sounding like an actual person (even if it's a sweaty, messy one).ㅤSubscribe to Total Annarchy—Ann's free newsletter on writing and marketing that's actually worth reading.ㅤBest Moments:(01:31) Why she's more afraid of humans becoming robots than robots becoming human(04:00) The biggest mistake creators make when using AI(05:15) A smart rule of thumb for where AI should save time(07:15) How we're being trained to accept boring content—and how to fight back(08:08) The rise of AI trigger words like “unlock” and “discover” (and why they're ruining copy)(09:00) Are marketers avoiding copywriting as a career now?(11:18) The case for “thoughtstipation” and why prompt engineering is not the future(14:00) The very human way Ann used AI to review her book draft(17:30) Her 30-minutes-a-day reading challenge and why it rewires your brainㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Ever trusted an AI-generated stat only to get called out? Jay Schwedelson drops the one prompt that keeps bogus numbers out of your deck:ㅤ“Give me stats for ___, but clearly label them as either sourced and 100% accurate or inferred and prioritize real stats with sources that you have verified when possible.”ㅤThen he swaps analytics for dice as he relives a wild Vegas trip where his crew turned pennies into payouts. Short, sharp, and surprisingly useful, this one saves your credibility and maybe your next casino night.ㅤBest Moments:(01:01) Ben's meeting nightmare proves blind trust in AI can burn you(03:00) ChatGPT admits 40-50 percent of its numbers are flat-out wrong(03:32) Jay shares the exact prompt to separate sourced stats from AI guesses(08:15) Blackjack drains wallets, but craps turns into a money-making marathon(09:55) A stranger flips a $100 chip to Jay's friend after a legendary 25-minute rollㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn't. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you're trying to grow a brand or just not embarrass yourself online, this one's got some gems.ㅤBest Moments:(00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping(01:55) Why followers still matter when it comes to legitimacy and social proof(02:54) Jay checks business credibility by LinkedIn followers, not websites(03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed(04:30) Why big brands run multiple burner accounts on social to maximize reach(05:15) Running ads? People will click your profile—and your follower count influences their trust(05:45) Followers unlock newsletter and broadcast features you can't fake(06:00) Set a baseline number to avoid looking sketchy—and stop chasing vanity metricsㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Instagram just changed the game by making posts searchable on Google—and Jay Schwedelson is here to tell you why it matters way more than you think. Plus, he breaks down the most overlooked, no-cost growth move on LinkedIn that could double your visibility with zero effort. If you've been sleeping on newsletters or just vibing your way through captions, this episode will wake you up.ㅤBest Moments:(00:45) Instagram posts are now fully searchable on Google—even without logging in(02:15) Why “weekend vibes” captions are killing your search visibility(03:15) Tagging a location helps your post rank better in search—even if it's generic(04:30) The wild reason launching a LinkedIn newsletter beats the algorithm(05:45) On average, 20–30% of your audience will subscribe to your LinkedIn newsletter(07:30) LinkedIn now lets you use video as the header image for newsletters(08:15) The first two words of your newsletter title are make-or-break(09:45) Jay's friend deleted Instagram and gave a TED Talk no one asked for(10:55) The group text etiquette violation that made Jay nearly disown a friendㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay Schwedelson finally found someone who might just have the answer to his time struggles: Rebecca Shaddix. She's not only a Forbes contributor and the force behind UCLA's Women in Tech research, but she's also on a mission to rescue your day—90 seconds at a time. This episode isn't about productivity hacks that require color-coded calendars or waking up at 4 a.m. It's about the tiny gaps you already have and how to reclaim them with purpose.ㅤListen to Rebecca's podcast Time Billionaires for short, actionable ways to reclaim your day. Learn more at timebillionaires.org and follow her on LinkedIn.ㅤBest Moments:(01:00) Why a car accident at 15 forced Rebecca to rethink how she used time(02:45) The connection between micro moments and COVID-era burnout(04:45) How filling short gaps with email and doomscrolling backfires(06:02) The simplest shifts to stop draining your brain between meetings(07:30) Rebecca's favorite 2-minute actions that actually reset your energy(09:35) Why we check email too often—and what to do instead(12:04) Rebecca's exact daily structure, from no-phone mornings to energy-aligned gaps(14:00) The six categories she uses to decide how to fill her micro moments(17:00) Why we spend time on things we'd never spend money onㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Trying to get attention for a new product or newsletter and hearing crickets? Jay Schwedelson drops a simple mindset shift that can actually double or triple conversions—without changing your offer. It's all about how fast you get people to act, and Jay has a playbook for doing it that works across email, social, popups, and even SMS. Plus, he weighs in on the Coldplay kiss cam scandal, where tech execs and brand marketers collided in the weirdest, most viral way.ㅤBest Moments:(01:01) Why even your most exciting announcement is likely to flop(02:14) The psychology trick that creates urgency instantly(03:15) How to “fake limit” a webinar and still give everyone access(04:30) Smart ways to reward the first few buyers, subscribers, or registrants(05:45) The exact tactic that got 1,000 signups in under 30 minutes(06:16) Jay's take on the viral Coldplay kiss cam mess—and the wild data behind it(07:45) Over $250K was bet on whether the CEO would be fired(08:15) A fast food chain's promo code response: ColdplayㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Memes aren't just for Gen Z or internet junkies—they're a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you've ever wondered whether your “serious” brand could pull one off—yep, you probably can.ㅤBest Moments:(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup(03:00) Daniel explains why memes are the language of the internet(03:45) How to safely create memes without copyright issues or creative risk(04:20) Memes as powerful ad formats that prove you understand your audience(05:26) Why you shouldn't keep using the same carousel over and over(07:15) Jay's trick for finding viral meme formats to recaption for your niche(08:30) How platforms punish watermarked or reposted content(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled(09:57) Daniel's hot take: skip Taco Bell, hit the local burrito jointㅤFollow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

How to Make Your Own Custom GPT (in under 10 minutes):Upgrade to ChatGPT Plus ($20/month).Go to chat.openai.com, click “Explore GPTs” on the left sidebar.Hit “Create” in the top right corner.Fill in the prompts (name, purpose, tone, etc.).Upload your content (transcripts, newsletters, articles—anything).In the instructions, tell it to only use your uploaded content unless told otherwise.Save and mark it “Private” so only you can use it.That's it—you now have a version of ChatGPT that knows everything you've ever made.ㅤCreating a ChatGPT that thinks like you sounds like a futuristic headache—but Jay Schwedelson just made it feel like a no-brainer. After producing hundreds of podcasts, newsletters, and posts, Jay finally got tired of drowning in content chaos. His fix? A 10-minute, game-changing custom GPT that now powers his idea engine, streamlines content, and basically acts like a digital clone. The setup is surprisingly simple, and Jay swears it's the best $20 he's spent.ㅤBest Moments:(00:40) Jay promises this will be simple, not some overwhelming tech tutorial(01:30) The content overload that pushed him to create a custom GPT(02:48) How uploading all past content into a private GPT changed everything(04:02) Real examples of what his “JGPT” now helps him generate instantly(05:30) The $20 catch—and why it's still 100% worth it(06:15) Step-by-step on how to build your own in 10 minutes(07:18) Why any marketer, brand, or nonprofit should jump on this now(08:00) Jay's guy trip dilemma and the reality of “clubbing” in your 40sㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You might not think running marketing for over 130 wildly different restaurants sounds like fun, but Jay Schwedelson finds out that for Jennifer Bell, it's exactly that. From Michelin-starred fine dining to casual pizza joints, Jennifer has spent 25 years at Lettuce Entertain You, mastering how to scale loyalty, storytelling, and strategy without turning everything into a bland, one-size-fits-all experience.Jennifer oversees the marketing for Lettuce Entertain You...As a culinary-driven company, our restaurants - including R.J. Grunts, Aba, Hub 51, Wildfire, RPM Italian, M Burger, Shaw's Crab House, Mon Ami Gabi, Beatrix and more - offer diverse opportunities. But we all share the same goal: a desire to be the best we can be. If you want to be part of a progressive company with a firm commitment to its people, join the creative team of Lettuce partners and employees. Please visit https://www.lettucejobs.com to learn more about Lettuce and view our current openings.Lettuce Entertain You Restaurants is an independent, family-owned restaurant group based in Chicago that owns, manages and licenses more than 110 restaurants in Illinois, Minnesota, Maryland, Nevada, Texas, Virginia, Florida, Washington D.C. with Tennessee coming soon. We were founded in June 1971 by Richard Melman and Jerry A. Orzoff with the opening of R.J. Grunts and today, thanks to the creativity of our partners, we proudly serve guests at more than 60 concepts ranging from fast casual to fine dining restaurants.ㅤDownload the LettuceEats app: https://www.lettuce.com/lettuceeats-app/Visit Lettuce Entertain You: https://www.lettuce.com/Connect with Jennifer Bell on LinkedIn: https://www.linkedin.com/in/jenniferleberbell/ㅤBest Moments:(01:30) Why the company's founder never wanted to be the biggest—just the best(03:45) How marketing is structured across 60+ brands without losing individuality(06:19) The “scary” shift from total flexibility to standardized tech platforms(08:58) The Scratch Off promo that moved from mailers to the app (and why servers loved it)(10:45) How they test and scale new tools without forcing every restaurant into it(11:31) Loyalty isn't just a program—it's their biggest strategic asset(13:45) Why they had to reinvent loyalty metrics across wildly different concepts(15:00) The matchmaking magic of pairing the right influencers with the right restaurants(17:39) Jennifer's favorite way to use AI (and how it makes guest experiences better)(20:45) Why two drinks help her stop analyzing every menu when dining outㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you

Marketing doesn't always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we're all told to use. So if you've ever wanted to tell your boss that positivity is tanking your subject lines, now's your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why "positive vibes only" might actually kill your marketing results(02:44) Negative words in headlines generate 63% more clicks than positive ones(03:31) Using “mistake” in your subject line can double CTRs(04:48) Negative emojis outperform positive ones in email subject lines(05:56) The “nope” subject line trick that boosts open rates by 17%(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)(08:48) The battle of the trailers: Jay loves them, his wife hates themㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you're ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we're not all scrolling on the toilet. This one's all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy(02:30) Daniel makes the case for less competition and more attention on weekends(04:34) Sunday night sends are outperforming weekday ones for Daniel's list(05:30) Jay explains why weekend send times should never match your weekday schedule(06:14) Open rate isn't everything — high-intent opens matter more(07:03) Jay's weird morning habit: two minutes of direct sun to the eyeballs(08:00) Daniel's morning walk is less about coffee and more about mindsetㅤFollow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Most people don't love their jobs—and that's not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why chasing passion often backfires. He shares why he doesn't love his own job (and why that's fine), what actually matters more than love, and how redefining career fulfillment might be the smarter move.ㅤBest Moments:(00:30) Jay admits he doesn't love his job—and that's more than okay(02:00) Why “do what you love and you'll never work a day” is terrible advice(02:45) Chasing passion can ruin the thing you once loved(04:00) What really matters more than loving your job(04:45) The quote from Eat, Pray, Love that nails it(08:00) Jay's gym rant: mirror flexing, water jugs, and the unholy sin of not wiping machinesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it's not what you'd expect. Turns out those dusty, forgotten pages could be your brand's biggest missed opportunity. They dig into what's actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn't feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.ㅤSubscribe to Michelle's newsletter: https://b2bgrowthco.com/newsletter/Check out her podcast, Social Media for B2B Growth: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/ㅤBest Moments:(01:09) Michelle's accidental journey from B2B sales to LinkedIn company page expert(03:15) Why she doubled down on company pages when everyone else ignored them(04:44) The quick page audit you should do today(06:20) What kinds of content actually work on company pages (and what to avoid)(09:00) Why follower count matters—just not the way you think(10:56) Yes, your page looking dead is sending a message(14:00) Michelle's two-week LinkedIn break—what happened and why she did it(19:00) The algorithm actually wants you to come back(20:15) What platform Michelle would bet on if LinkedIn disappeared tomorrowㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If your email performance is slipping even though you're using that classic “letter format” style, there's a reason—and it's not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.ㅤBest Moments:(02:01) Why everyone's using letter format emails—and what they're getting wrong(03:02) The sneaky visual signals that make your “personal” emails feel automated(04:30) 600% higher reply rates when your email looks truly human(05:15) Why your “plain text” email is still HTML—and why that's okay(06:15) The email strategy mistake of living in both the graphic and plain text worlds(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparentlyㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you're probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you'll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.ㅤBest Moments:(01:10) Jay confesses he's never used self-checkout without needing help(02:28) Daniel explains why waitlists matter even if you're not launching a product(03:35) Jay shares how he turns a free event waitlist into a hype machine(04:42) Daniel drops the “rolling thunder” strategy for smarter launches(06:44) Limited quantity launches aren't just hype—they're insight gold(08:05) Jay admits he keeps buying hats he'll never wear at LululemonㅤFollow The Marketing Millennials podcast and connect with Daniel on LinkedIn to share marketing topics you want to hear in future episodes.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn't hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without burning out her audience. Jay Schwedelson is all in on her playbook, and after this, you might be too.ㅤSubscribe to Amy's newsletter for weekly marketing tips that actually move the needle: https://www.amyporterfield.com/newsletterListen to The Amy Porterfield Show for deep dives on webinars, course creation, and smarter digital strategies: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545ㅤBest Moments:(02:43) Why “webinar” is killing your sign-ups—and what to call it instead(05:30) The simple live bonus that gets people to actually show up(07:01) How often you should email between sign-up and go-live(08:00) Why 7 days (not 2 weeks) is the sweet spot for promotions(09:45) How to create “pre-launch breadcrumbs” that boost conversions(14:15) What to do with all the people who don't show up live(17:15) Why she charges $37 for bootcamps—and gets 25% conversions(20:45) How small events with specific goals outperform big ones(23:10) Shrinking her audience on purpose (and making more money doing it)(27:00) The one event mistake she keeps making—and how to fix itㅤ====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you want to watch this YouTube failure unfold give me a 'subscribe' RIGHT HERE! https://www.youtube.com/@schwedelson/shortsappreciate you!JBest Moments:(00:34) The real reason it's powerful to admit when something isn't working(01:45) Why YouTube Shorts will rule the internet in the next three years(03:00) Most marketers are dumping content on YouTube and calling it a day(04:55) What having only 600 subscribers taught Jay about perspective and growth(06:23) You don't need to be great—just willing to be in it and learn(07:45) If you're not hands-on, your feedback and decisions are worthless====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she's got strong words: “followers are dead.” But don't panic—this episode is packed with real talk on what actually works now, how Meta's algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn't just explain the changes—she gives you the “do this, not that” of growing visibility, building community, and yes, still making email matter.Check out Mari Smith's website at marismith.com. Join her Facebook group, The Social Scoop, for expert tips and community support. Follow Mari Smith on Instagram and Facebook.Best Moments:(02:46) “Followers are dead” and why non-followers matter more than ever(03:34) The one metric that tells you if your content is working(04:30) What to fix when your content isn't getting picked up(05:17) Why Facebook is now pushing all video posts into reels(07:03) Should you use your personal profile or a business page?(09:00) The format that makes going viral way easier(10:14) The downside of viral reach with the wrong audience(11:11) How to turn casual scrollers into leads with one smart move(12:08) Why your email list is your most important business asset(13:15) What “trial reels” are and why they're a big deal(15:10) The one factor that predicts whether a Facebook group will succeed====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you're in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay's love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.Best Moments:(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question(03:44) The one element everyone overlooks that can drastically lift click-through rates(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking(06:30) B2B examples of flipping “Download” into clicks that convert(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral(08:15) Jay's favorite SaaS CTA: “Convince me this is worth it”(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms(10:58) The one vendor Jay always buys from (hint: it's briny)====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Mid-July and it's 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don't start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you're sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to Q4(01:15) Google's data shows “holiday marketing” searches spike between July 10–15(01:45) 68% of Q4 B2B deals start in summer—don't get left behind(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4(03:04) Consumer emails with holiday mentions see a 22% boost in opens(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July(04:30) Easy tests to see if early Q4 messaging works for you(06:02) Steve from Blue's Clues has a podcast—yes, really(08:15) Jay's favorite random podcast: a Melrose Place rewatch=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You know those people who refuse to let B2B get boring? That's Jay Schwedelson sitting down with Shawn Perritt, who's out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn't be an afterthought, to how AI can actually make things less creative if you're not careful, this one's full of real talk for anyone tired of beige B2B. You'll walk away rethinking brand, attribution, and why your best creative ideas probably don't come from staring at Zoom.Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.Sean is VP, Brand Strategy and Creative at Acquia.Best Moments:(02:31) The human brain literally ignores the average—emotion is what gets remembered.(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.(05:47) Think first, prompt second—don't let AI shortcut the work your brain should do.(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.(09:01) The brands that win will build a strong “human stack” first, then power it with AI.(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Somehow we've gone from Prime Day hacks to mouth tape mishaps—but that's exactly why you'll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he's annoyed he didn't think of it sooner). Plus, why even B2B brands should pay attention to Amazon's biggest shopping week—and no, it's not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.Best Moments:(01:45) The sneaky genius behind a webinar titled “Should I Switch Email Platforms?”(02:30) Why turning your offer into an intent signal can instantly improve lead quality(03:00) Three fast content ideas that only attract people deep in the funnel(04:00) What a “style finder” or “trade-in calculator” really tells you about your audience(04:45) How Prime Day lifts email open rates—even if you're not selling on Amazon(05:50) Jay's favorite B2B subject lines that sneak in the “Prime” effect(08:45) Jay admits to believing in the spider sleep myth (and is deeply disturbed)(09:12) A PSA about peeing in pools—just… don't=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:

People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).Best Moments:(01:10) A massive LinkedIn study finds posts with links actually get more engagement(02:45) Why the myth about LinkedIn penalizing outbound links never made much sense(04:05) Resending emails to non-openers can boost total clicks by 15%(05:35) The key to resends: switch up your subject line and send at a different time(06:26) Repeating content on social isn't lazy—it's necessary, and nobody notices(07:15) How Jay's team recycles high-performing posts every six months(08:15) The Dallas Cowboys cheerleaders' wild pay jump and what reality stars really earn=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world's top business podcasts—plus, why she's obsessed with Instagram and why email is still the ultimate secret weapon. If you've ever wondered, “Could I actually do this?” Teresa's story and advice will give you a reality check in the best possible way.Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.Best Moments:(01:28) The “early midlife crisis” that kickstarted Teresa's business journey(03:16) Losing her job and hustling to survive with no savings and a young daughter(06:00) Creating her first course—then being too terrified to sell it for a year(08:45) The cold truth about launching with no audience(10:45) Why building an email list matters more than anything else(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests(17:30) The real math on launches: why you need more people than you think(19:24) Where to follow Teresa and why Instagram is her favorite=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.Best Moments:(01:10) British vs. American word chaos—table this or talk about it now?(05:08) DMARC's “none” policy is a fraudster's dream, and it's about to become a problem for everyone.(06:23) Spam complaint rates—don't settle for the “generous” 0.3%, aim for 0.1% or lower.(07:30) Double opt-in: future mandate or marketer's nightmare?(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.(11:10) Delete those dormant subscribers or risk deliverability doom.(12:00) Use feedback loops to permanently ditch serial complainers.(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.(16:40) Don't blast at the top of the hour if you want your emails to actually land.(17:39) Accessibility issues are everywhere—don't let your emails be part of the 90% problem.(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.(19:16) BIMI and logo verification—don't be the email sender with no face in the inbox.Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You know that feeling when you want to stay on top of your industry but just can't stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you're in a niche space like B2B SaaS Healthcare. Plus, Jay weighs in on nepo babies (yes, really) and why being one might actually be harder than you think.Try Jay's Prompt:Just drop this into ChatGPT and watch your inbox transform:“I work in [your industry] and want to subscribe to the best email newsletters from leading companies, smart founders, and modern publishers. I'm looking for tactical insights across go-to-market, product, growth, and marketing. Please give me a curated list of high-quality newsletters with registration links included.”Best Moments:(01:20) The exact ChatGPT prompt to uncover the best newsletters in your field, complete with signup links(02:45) Why organizing your inbox into a newsletter folder creates a goldmine of searchable insights(03:50) How to turn that folder into a real-time idea bank for content, webinars, and campaigns(04:55) The unexpected upside of getting promo emails from those newsletters(06:18) Why Jay has no beef with nepo babies—even if their album might flop(07:12) The new “Beatles kids” collab that might make you cringe… or not=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Meta's finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you're already running ads on Facebook or Instagram). Plus, you'll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.Best Moments:(00:50) WhatsApp is opening up to ads for the first time ever(01:49) “Growth,” “micro,” and “quick fix” as secret weapons for content titles(04:04) 16% of singles are open to AI relationships—and most people don't think it's cheating(05:29) Starbucks opened 589 new stores last year, and that's somehow not the weirdest stat(06:28) “Echo Valley” is the new Apple TV thriller, but Jay's hyped about something way more wholesome=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they're about team alignment. Plus, you'll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).Best Moments:(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter(02:31) Attribution is a compass, not a map—most marketers get lost by taking it too literally(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle(06:54) Jay's agency rips out their website for a single “book a call” page—here's what happened(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance(09:25) The top companies put marketing leadership on actual sales calls—spreadsheets aren't enough(10:18) How “where did you hear about us?” and AI-powered call analysis catch what dashboards miss(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)Go follow The Marketing Millennials podcast, but also tune in to this series—Bathroom Break—for quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Sometimes, marketing advice gets a little wild, and that's what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don't need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You'll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay's annual guys trip and his quest for the world's most embarrassing gag gifts.Best Moments:(01:32) Reverse psychology wins with “you don't need this email” pulling a 17 percent higher open rate(02:20) Humanity trumps robots when “a human with three cups of coffee wrote this” beats out AI(03:34) “Boom. Offer inside” vs. “Psst. Over here”—and the quiet approach steals the show(04:15) “We need to talk” outperforms “you left us no choice” by 19 percent(05:02) Passive-aggressive guilt pays off when “still ignoring us?” gets a 21 percent lift(06:01) “Not mad. Just disappointed” nails the parent-text vibe with a 12 percent higher open rate(06:32) “Fine. I'll open it” (the inner monologue test) crushes with a 26 percent boost(08:45) Jay's pool party humiliation story and the legend of the “I pee in pools” shirtDynamic DTNT sponsors and callouts

You never know where someone's career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan's unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn't about brands, but about real, trusted personalities—and why “community” might be the most overused word in marketing right now.Check out everything Adam and his team are building at Workweek, and explore their creator-led communities and content: https://workweek.com/Best Moments:(01:45) Lesson plans at 6:30 AM and why Adam left teaching for good(02:33) Your career isn't linear—scroll Adam's LinkedIn if you need proof(04:45) People crave learning from individuals, not faceless brands(07:45) When you need trust, a real human should lead your newsletter—even if it's ghostwritten(11:13) Why most brand “communities” flop and how Workweek thinks differently(14:06) Engagement loops are the secret sauce to keeping communities alive(17:01) The TikTok lesson: relevance is everything for ongoing community value=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Think your emails are tanking just because they land in Gmail's promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that's equal parts email myth-busting and inbox apocalypse survival kit. This time, they're going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.Best Moments:(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)(06:50) The myth about promotions tab “killing” your email performance(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don't tell the whole story(10:05) Should you “game the system” to escape promotions? Here's what mailbox providers will do if you try(13:30) Gmail's annotations and why being in the promotions tab can actually boost your marketing(15:10) Apple's new tabs: why it's a tiny slice of users and why you probably shouldn't care (yet)Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what's actually clicking right now. From what business marketers can steal from the latest consumer trends to the absolutely bonkers headlines coming out of celebrity gossip, this episode is equal parts useful and ridiculous in the best way.Best Moments:(01:07) Denver's airport is apparently the worst-smelling in America and Jay's not over it(01:45) Why your “safe” content is out of touch and what the data says about switching it up(03:01) Economic-related offers are seeing a 40% spike in downloads for B2B—yes, 40%(04:15) Easy ways to make your content feel hyper-relevant right now (and Jay's favorite email subject lines)(05:09) How to make savings content fun without sounding desperate(06:30) Jay's surprisingly nuanced takes on Timothy Chalamet, Kylie Jenner, and celebrity relationship gossip(08:35) Pro tips on happiness from the Billy Ray Cyrus-Elizabeth Hurley situation—plus Jay invites himself to their wedding=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might want to try a business collab even if you're not Britney Spears.Best Moments:(00:28) LinkedIn personal pages now show exactly how many followers and profile visits come from each post(01:57) Carousel tips, cheat sheets, short videos, and selfie insights win big for new followers per thousand impressions(03:15) Memes and links might get seen, but barely move your follower count(04:45) Don't sleep on your analytics—impressions still matter even if followers don't spike(05:15) Apple Mail's latest update is causing headaches for just about everyone(07:06) The new Hershey's S'mores McFlurry sounds delicious, but you'll probably be waiting for it(08:41) Collabs aren't just for celebrities—every brand (yes, even yours) can do them for bigger reach=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.=================================================Best Moments:(01:56) Content names matter more than content itself(02:41) Ebook vs. guide: “guide” gets more downloads(03:47) Test names like checklist, playbook, blueprint(05:27) Sale names: don't stick with “summer sale”(06:04) Segment lists—custom names for each group(06:46) Write 20 headlines before any content(08:08) People buy the menu name, not the dish(09:41) Viral salads ruined Jay's favorite spot=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor's visit.=================================================Best Moments:(00:13) Easy tactics you're not using for email and social(01:22) Have you ever tested no preheader?(02:04) No preheader lifts open rates by 12–14%(03:26) Try just one call to action button(03:56) One CTA = 3x more clicks(04:38) Four+ lines of text drops clicks by 20%(05:16) LinkedIn: use enters to force “more” clicks(06:39) Instagram carousels: add minimalist slides(09:15) Why do I lie to my doctor?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller's free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.=================================================Best Moments:(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent(21:32) A good story is actually, it has a very succinct plot and a million subplots(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool(30:30) AI is the best thought partner I've ever worked with=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, Jay Schwedelson answers a listener's question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.=================================================Best Moments:(00:30) Are there anti-AI things we should be doing to stand out?(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this(07:10) Below Deck season 12 just started—reality TV recommendations(08:09) Bachelor in Paradise is back July 7th—countdown begins=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.=================================================Best Moments:(00:17) LinkedIn just had a major, major update to some analytics(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers(02:22) More impressions doesn't always mean more followers or profile views(05:14) We do “earned on demand”—attend live to get access to recordings(05:46) Our show up rates hit 70% with this model(07:22) People who show up live convert to pipeline 400% more than on-demand viewers(10:04) Big gossip magazines are shutting down(11:22) Tabloid headlines? “We just make up what will sell magazines”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.=================================================Best Moments:(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.(03:33) The really key part is is getting people to tag other people.(04:30) It also have great community building and list building for you.(05:07) We're looking for new people to do come in our webinar as a guest.(05:55) It's project one to many because going DM to DM is really hard.(06:41) It's not even about having a big following.(07:29) The key is to ask people also to recommend other people.(07:50) Would Daniel Murray is he like, oh, there's a lazy river. I want to go in the lazy river?(08:36) Because you don't have to do anything, except once in a while you bump into a weird family.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.=================================================Best Moments:(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement(05:53) A subject line with just the recipient's first name lifted open rates by 25%(09:48) Jay accidentally slept in a stranger's hotel room on spring break=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it's really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.=================================================Best Moments:(01:18) That's a good question. So like you said, I'm the Director of Special Projects and Events at CFDA(03:41) The short answer is no, it's not easy. It was a lot of hustling(07:20) I did get that internship. It was really great because it was actually a full time internship(08:46) That designer is Zach Posen. And I went and worked with Zach Posen as his assistant(11:45) I've been there for about ten and a half years now, working my way up(13:00) It is very hard to break into fashion in any role(14:11) You have to be super assertive and network and meet people and DM people on Instagram(15:04) Really, it's 95% Excel sheets and table charts and colors of linen or flowers(16:20) The industry is working to make Fashion Week more democratic(17:47) Jenna, if you're watching this, you know how much I love you(18:58) Find me on Instagram. Because apparently I don't LinkedIn or update my LinkedIn very well=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next job just needs to suck less(07:05) Use PTO for free courses—add them to LinkedIn(09:34) Fantastic Four reboot might be the best superhero movie ever(10:55) Jurassic World again? Why are we doing this?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08) Instagram Live drop-off after 15 minutes is 70%(04:23) Holiday campaigns are launching now in June(05:11) OpenAI teams up with Apple's former hardware design legend(06:41) AI pin device expected within 24 months(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won't star but approves the script(08:30) Students lighting Chromebooks on fire for TikTok trend(09:13) Sprite launches “Sprite + Tea” based on viral social trend=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months. https://www.brevo.com/partners/guru/Best Moments:(01:52) Steffen's current roles and ventures(03:27) The origin story of Steffen's entrepreneurial journey(05:24) Challenges faced during the early years of the business(07:57) Advice for aspiring SaaS entrepreneurs(12:53) The importance of starting small and focusing on a niche market(16:26) The impact of AI on SaaS companies and coding(20:28) Encouragement for others to take the first step in becoming founders=================================================Guest Bio:Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen's extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.=================================================Best Moments:(02:08) We want free stuff and we want BTS as the cool kids say(03:17) Titles starting with “steal” have a 35% higher average engagement rate(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers(06:44) Repackage your best-performing content with “steal this” to make it hit again(09:42) Not sure who needs to hear this…but don't post that=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.Email Chris at chris@SessionBoard.com Check out Sessionboard at https://www.sessionboard.com/Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/Best Moments:(01:35) Chris explains his background and how Sessionboard was created(03:13) The Google E-E-A-T algorithm and why it matters to marketers(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months(07:08) Statistics showing the effectiveness of influencer marketing in B2B(08:48) The shift from transactional speaking engagements to ongoing brand partnerships(10:20) Why smaller companies need to invest in brand ambassadors too(11:41) Overview of Sessionboard's platform and capabilities(13:31) Jay's endorsement of Sessionboard for event management=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.=================================================Best Moments:(01:05) The hosts play a fun 10-second game before diving into the main topic(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work(03:41) Focus on data quality at both beginning and end of subscriber journey(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky(05:26) Debunking the myth about only sending to engaged users to rebuild reputation(06:30) Open rates still provide value despite Apple MPP challenges(06:50) Importance of collecting customer feedback to improve email performance(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see(08:38) B2B marketers should separate cold email programs from promotional emails(09:44) Reference to a subreddit about cold emails that provides examples of what not to do=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma