Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
The Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold podcast is an incredibly informative and entertaining show that provides valuable insights and strategies for marketers. From the moment I started listening to this podcast after hearing about it at the Guru conference, I was hooked. Jay's ability to use engaging language and phrases keeps me captivated and eager to continue listening.
One of the best aspects of this podcast is the content itself. Jay's episodes are always current and relevant, providing helpful advice that sheds light on why certain marketing techniques may not be working. His data-driven insights are amazing, and his ability to break down intricate marketing strategies into easily digestible concepts is commendable. Additionally, his annual Guru conference is a must-attend event that offers even more value to listeners.
The quick, easily consumable format of this podcast is another major strength. As marketers, we often have busy schedules and don't need anything detracting from our day. The short episode length allows for swift consumption while still delivering real-time relevancy and making it possible to implement changes quickly.
While there are many great aspects of this podcast, one potential drawback is that some listeners may find Jay's personal anecdotes and humor distracting from the main content. However, these moments also add a unique twist to the show and provide some entertainment value along with the educational aspect.
In conclusion, The Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold is a must-listen podcast for anyone in email marketing or looking to enhance their marketing skills overall. Jay's expertise shines through in every episode, offering tangible advice that can be implemented into any marketing strategy. The combination of informative content, engaging delivery, and real-time relevancy make this podcast an invaluable resource for marketers at any stage in their career.
If you're ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we're not all scrolling on the toilet. This one's all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.ㅤBest Moments:(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy(02:30) Daniel makes the case for less competition and more attention on weekends(04:34) Sunday night sends are outperforming weekday ones for Daniel's list(05:30) Jay explains why weekend send times should never match your weekday schedule(06:14) Open rate isn't everything — high-intent opens matter more(07:03) Jay's weird morning habit: two minutes of direct sun to the eyeballs(08:00) Daniel's morning walk is less about coffee and more about mindsetㅤFollow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Most people don't love their jobs—and that's not only normal, it might be healthier. Jay Schwedelson unpacks the toxic myth that everyone should “do what they love” and explains why chasing passion often backfires. He shares why he doesn't love his own job (and why that's fine), what actually matters more than love, and how redefining career fulfillment might be the smarter move.ㅤBest Moments:(00:30) Jay admits he doesn't love his job—and that's more than okay(02:00) Why “do what you love and you'll never work a day” is terrible advice(02:45) Chasing passion can ruin the thing you once loved(04:00) What really matters more than loving your job(04:45) The quote from Eat, Pray, Love that nails it(08:00) Jay's gym rant: mirror flexing, water jugs, and the unholy sin of not wiping machinesㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it's not what you'd expect. Turns out those dusty, forgotten pages could be your brand's biggest missed opportunity. They dig into what's actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn't feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.ㅤSubscribe to Michelle's newsletter: https://b2bgrowthco.com/newsletter/Check out her podcast, Social Media for B2B Growth: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/ㅤBest Moments:(01:09) Michelle's accidental journey from B2B sales to LinkedIn company page expert(03:15) Why she doubled down on company pages when everyone else ignored them(04:44) The quick page audit you should do today(06:20) What kinds of content actually work on company pages (and what to avoid)(09:00) Why follower count matters—just not the way you think(10:56) Yes, your page looking dead is sending a message(14:00) Michelle's two-week LinkedIn break—what happened and why she did it(19:00) The algorithm actually wants you to come back(20:15) What platform Michelle would bet on if LinkedIn disappeared tomorrowㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
If your email performance is slipping even though you're using that classic “letter format” style, there's a reason—and it's not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.ㅤBest Moments:(02:01) Why everyone's using letter format emails—and what they're getting wrong(03:02) The sneaky visual signals that make your “personal” emails feel automated(04:30) 600% higher reply rates when your email looks truly human(05:15) Why your “plain text” email is still HTML—and why that's okay(06:15) The email strategy mistake of living in both the graphic and plain text worlds(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparentlyㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you're probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you'll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.ㅤBest Moments:(01:10) Jay confesses he's never used self-checkout without needing help(02:28) Daniel explains why waitlists matter even if you're not launching a product(03:35) Jay shares how he turns a free event waitlist into a hype machine(04:42) Daniel drops the “rolling thunder” strategy for smarter launches(06:44) Limited quantity launches aren't just hype—they're insight gold(08:05) Jay admits he keeps buying hats he'll never wear at LululemonㅤFollow The Marketing Millennials podcast and connect with Daniel on LinkedIn to share marketing topics you want to hear in future episodes.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn't hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without burning out her audience. Jay Schwedelson is all in on her playbook, and after this, you might be too.ㅤSubscribe to Amy's newsletter for weekly marketing tips that actually move the needle: https://www.amyporterfield.com/newsletterListen to The Amy Porterfield Show for deep dives on webinars, course creation, and smarter digital strategies: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545ㅤBest Moments:(02:43) Why “webinar” is killing your sign-ups—and what to call it instead(05:30) The simple live bonus that gets people to actually show up(07:01) How often you should email between sign-up and go-live(08:00) Why 7 days (not 2 weeks) is the sweet spot for promotions(09:45) How to create “pre-launch breadcrumbs” that boost conversions(14:15) What to do with all the people who don't show up live(17:15) Why she charges $37 for bootcamps—and gets 25% conversions(20:45) How small events with specific goals outperform big ones(23:10) Shrinking her audience on purpose (and making more money doing it)(27:00) The one event mistake she keeps making—and how to fix itㅤ====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
If you want to watch this YouTube failure unfold give me a 'subscribe' RIGHT HERE! https://www.youtube.com/@schwedelson/shortsappreciate you!JBest Moments:(00:34) The real reason it's powerful to admit when something isn't working(01:45) Why YouTube Shorts will rule the internet in the next three years(03:00) Most marketers are dumping content on YouTube and calling it a day(04:55) What having only 600 subscribers taught Jay about perspective and growth(06:23) You don't need to be great—just willing to be in it and learn(07:45) If you're not hands-on, your feedback and decisions are worthless====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Jay finally gets to sit down with the queen of Facebook herself, Mari Smith, and she's got strong words: “followers are dead.” But don't panic—this episode is packed with real talk on what actually works now, how Meta's algorithm thinks, and why your personal profile might be your biggest untapped asset. Mari Smith doesn't just explain the changes—she gives you the “do this, not that” of growing visibility, building community, and yes, still making email matter.Check out Mari Smith's website at marismith.com. Join her Facebook group, The Social Scoop, for expert tips and community support. Follow Mari Smith on Instagram and Facebook.Best Moments:(02:46) “Followers are dead” and why non-followers matter more than ever(03:34) The one metric that tells you if your content is working(04:30) What to fix when your content isn't getting picked up(05:17) Why Facebook is now pushing all video posts into reels(07:03) Should you use your personal profile or a business page?(09:00) The format that makes going viral way easier(10:14) The downside of viral reach with the wrong audience(11:11) How to turn casual scrollers into leads with one smart move(12:08) Why your email list is your most important business asset(13:15) What “trial reels” are and why they're a big deal(15:10) The one factor that predicts whether a Facebook group will succeed====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you're in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay's love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.Best Moments:(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question(03:44) The one element everyone overlooks that can drastically lift click-through rates(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking(06:30) B2B examples of flipping “Download” into clicks that convert(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral(08:15) Jay's favorite SaaS CTA: “Convince me this is worth it”(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms(10:58) The one vendor Jay always buys from (hint: it's briny)====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Mid-July and it's 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don't start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you're sweating through summer, your prospects are mentally putting up the tree.Best Moments:(00:30) Why July flips the mental switch from BBQs to Q4(01:15) Google's data shows “holiday marketing” searches spike between July 10–15(01:45) 68% of Q4 B2B deals start in summer—don't get left behind(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4(03:04) Consumer emails with holiday mentions see a 22% boost in opens(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July(04:30) Easy tests to see if early Q4 messaging works for you(06:02) Steve from Blue's Clues has a podcast—yes, really(08:15) Jay's favorite random podcast: a Melrose Place rewatch=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
You know those people who refuse to let B2B get boring? That's Jay Schwedelson sitting down with Shawn Perritt, who's out to prove that “business to boring” is a mindset—one that needs to go. From why your brand budget shouldn't be an afterthought, to how AI can actually make things less creative if you're not careful, this one's full of real talk for anyone tired of beige B2B. You'll walk away rethinking brand, attribution, and why your best creative ideas probably don't come from staring at Zoom.Follow Shawn on LinkedIn for more B2B brand inspiration and original thinking.Sean is VP, Brand Strategy and Creative at Acquia.Best Moments:(02:31) The human brain literally ignores the average—emotion is what gets remembered.(04:12) Creativity needs a workout plan, just like the gym; go get different experiences to spark ideas.(05:47) Think first, prompt second—don't let AI shortcut the work your brain should do.(07:15) The risk of AI is turning brand into a “high-def sea of sameness” that costs more to stand out from.(09:01) The brands that win will build a strong “human stack” first, then power it with AI.(11:47) Most companies miss the mark by only investing in the 5% of buyers ready to buy right now—what about the other 95%?(14:45) If you want real brand awareness, get “revenue in the room” with events and human connection.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Somehow we've gone from Prime Day hacks to mouth tape mishaps—but that's exactly why you'll want to hear this one. Jay Schwedelson breaks down a wildly underrated way to get instant high-intent leads (and yeah, he's annoyed he didn't think of it sooner). Plus, why even B2B brands should pay attention to Amazon's biggest shopping week—and no, it's not about selling on Amazon. Then it all goes off the rails with frog-touching and pool pee myths, naturally.Best Moments:(01:45) The sneaky genius behind a webinar titled “Should I Switch Email Platforms?”(02:30) Why turning your offer into an intent signal can instantly improve lead quality(03:00) Three fast content ideas that only attract people deep in the funnel(04:00) What a “style finder” or “trade-in calculator” really tells you about your audience(04:45) How Prime Day lifts email open rates—even if you're not selling on Amazon(05:50) Jay's favorite B2B subject lines that sneak in the “Prime” effect(08:45) Jay admits to believing in the spider sleep myth (and is deeply disturbed)(09:12) A PSA about peeing in pools—just… don't=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
A new special series is here, and yes, it's short enough to fit between meetings—or bathroom breaks. Jay Schwedelson teams up with Daniel Murray for a 10-minute hit of marketing smarts, and this one's all about AI. They go beyond the basics to talk prompt jacking, answer engine optimization, and why your ad swipe file should be best friends with ChatGPT.Best Moments:(01:57) The easiest AI workflow for repurposing transcripts into 10+ pieces of content(04:05) How to test if your website is “answer engine optimized” for ChatGPT(05:35) Why checking the sources ChatGPT pulls in matters—and how to use them(06:08) Prompt jacking 101: reverse-engineer viral images and posts instantly(07:03) Daniel's trick for writing headlines in the style of Ogilvy or Halbert(08:10) Yes, there's an F1 movie and yes, Daniel is hypedFollow Daniel's show The Marketing Millennials and let them know on LinkedIn what topics you want next.Prompts from this episode:1. Podcast/Transcript Repurposing PromptDescribed by Daniel Murray:Upload your transcript to ChatGPT and prompt:“Act like [insert expert type—e.g., paid media strategist]. Based on this transcript, what are the top 5 takeaways that would matter most to someone in that role?”Then:“Format this into [a tweet thread / LinkedIn carousel / email / blog post, etc.].”2. Answer Engine Optimization (AEO) PromptDescribed by Jay Schwedelson:Start by asking ChatGPT:“I'm looking for the best software for [your industry/problem].”If your company doesn't show up in the answer, follow up with:“What prompt should I use to audit and optimize my website so that it becomes a top recommendation when someone asks that question?”Then feed it your URL and ask for specific improvements.3. Source Analysis PromptDaniel adds a follow-up idea:“Can you analyze the sources you used to generate this answer? Why were they selected, and what makes them authoritative?”This helps reverse-engineer the pages ChatGPT is favoring in its answers.4. Prompt Jacking / Image Reverse-Engineering PromptJay's tip for swiping viral content:Screenshot a viral post or ad and upload it to ChatGPT (or another AI tool) with:“Reverse engineer this image. What prompt would generate something like this for my brand?”Customize the elements it gives you.5. Copywriter Style PromptDaniel's favorite for headline writing:“Act like [David Ogilvy / Gary Halbert / Joseph Sugarman]. Write 10 headlines for this product in their style.”Or combine styles:“Mash up Ogilvy and Halbert and write variations in their tone.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here:
People keep telling you not to do these three things—and they're wrong. Jay Schwedelson is breaking down some of the most persistent marketing myths floating around LinkedIn and your inbox. From link placement to email resends to reposting content, the "rules" might be more superstition than strategy. Jay puts them to the test and shares what actually works based on real data (and a little experimentation of his own).Best Moments:(01:10) A massive LinkedIn study finds posts with links actually get more engagement(02:45) Why the myth about LinkedIn penalizing outbound links never made much sense(04:05) Resending emails to non-openers can boost total clicks by 15%(05:35) The key to resends: switch up your subject line and send at a different time(06:26) Repeating content on social isn't lazy—it's necessary, and nobody notices(07:15) How Jay's team recycles high-performing posts every six months(08:15) The Dallas Cowboys cheerleaders' wild pay jump and what reality stars really earn=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world's top business podcasts—plus, why she's obsessed with Instagram and why email is still the ultimate secret weapon. If you've ever wondered, “Could I actually do this?” Teresa's story and advice will give you a reality check in the best possible way.Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.Best Moments:(01:28) The “early midlife crisis” that kickstarted Teresa's business journey(03:16) Losing her job and hustling to survive with no savings and a young daughter(06:00) Creating her first course—then being too terrified to sell it for a year(08:45) The cold truth about launching with no audience(10:45) Why building an email list matters more than anything else(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests(17:30) The real math on launches: why you need more people than you think(19:24) Where to follow Teresa and why Instagram is her favorite=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.Best Moments:(01:10) British vs. American word chaos—table this or talk about it now?(05:08) DMARC's “none” policy is a fraudster's dream, and it's about to become a problem for everyone.(06:23) Spam complaint rates—don't settle for the “generous” 0.3%, aim for 0.1% or lower.(07:30) Double opt-in: future mandate or marketer's nightmare?(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.(11:10) Delete those dormant subscribers or risk deliverability doom.(12:00) Use feedback loops to permanently ditch serial complainers.(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.(16:40) Don't blast at the top of the hour if you want your emails to actually land.(17:39) Accessibility issues are everywhere—don't let your emails be part of the 90% problem.(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.(19:16) BIMI and logo verification—don't be the email sender with no face in the inbox.Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
You know that feeling when you want to stay on top of your industry but just can't stomach another networking event or boring RSS feed? Jay Schwedelson has a wildly easy fix: hijack your inbox. This one is all about using ChatGPT and a few clever email hacks to build your own mini search engine of up-to-date insights—especially handy if you're in a niche space like B2B SaaS Healthcare. Plus, Jay weighs in on nepo babies (yes, really) and why being one might actually be harder than you think.Try Jay's Prompt:Just drop this into ChatGPT and watch your inbox transform:“I work in [your industry] and want to subscribe to the best email newsletters from leading companies, smart founders, and modern publishers. I'm looking for tactical insights across go-to-market, product, growth, and marketing. Please give me a curated list of high-quality newsletters with registration links included.”Best Moments:(01:20) The exact ChatGPT prompt to uncover the best newsletters in your field, complete with signup links(02:45) Why organizing your inbox into a newsletter folder creates a goldmine of searchable insights(03:50) How to turn that folder into a real-time idea bank for content, webinars, and campaigns(04:55) The unexpected upside of getting promo emails from those newsletters(06:18) Why Jay has no beef with nepo babies—even if their album might flop(07:12) The new “Beatles kids” collab that might make you cringe… or not=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Meta's finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you're already running ads on Facebook or Instagram). Plus, you'll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.Best Moments:(00:50) WhatsApp is opening up to ads for the first time ever(01:49) “Growth,” “micro,” and “quick fix” as secret weapons for content titles(04:04) 16% of singles are open to AI relationships—and most people don't think it's cheating(05:29) Starbucks opened 589 new stores last year, and that's somehow not the weirdest stat(06:28) “Echo Valley” is the new Apple TV thriller, but Jay's hyped about something way more wholesome=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they're about team alignment. Plus, you'll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).Best Moments:(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter(02:31) Attribution is a compass, not a map—most marketers get lost by taking it too literally(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle(06:54) Jay's agency rips out their website for a single “book a call” page—here's what happened(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance(09:25) The top companies put marketing leadership on actual sales calls—spreadsheets aren't enough(10:18) How “where did you hear about us?” and AI-powered call analysis catch what dashboards miss(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)Go follow The Marketing Millennials podcast, but also tune in to this series—Bathroom Break—for quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Sometimes, marketing advice gets a little wild, and that's what makes this episode a must-listen. Jay Schwedelson is on a mission to shake you out of boring subject lines with A/B tests that are completely opposite. Think “you don't need this email” vs. “you absolutely need this email,” or "letting your inner guilt trip loose." You'll pick up plenty of unexpected ideas (and maybe rethink what “we need to talk” really means), plus get a peek into Jay's annual guys trip and his quest for the world's most embarrassing gag gifts.Best Moments:(01:32) Reverse psychology wins with “you don't need this email” pulling a 17 percent higher open rate(02:20) Humanity trumps robots when “a human with three cups of coffee wrote this” beats out AI(03:34) “Boom. Offer inside” vs. “Psst. Over here”—and the quiet approach steals the show(04:15) “We need to talk” outperforms “you left us no choice” by 19 percent(05:02) Passive-aggressive guilt pays off when “still ignoring us?” gets a 21 percent lift(06:01) “Not mad. Just disappointed” nails the parent-text vibe with a 12 percent higher open rate(06:32) “Fine. I'll open it” (the inner monologue test) crushes with a 26 percent boost(08:45) Jay's pool party humiliation story and the legend of the “I pee in pools” shirtDynamic DTNT sponsors and callouts
You never know where someone's career will take them, and Jay Schwedelson is totally fascinated by Adam Ryan's unconventional path—from ninth-grade American government teacher to building the B2B creator community platform Workweek. Adam breaks down why the future of content and community isn't about brands, but about real, trusted personalities—and why “community” might be the most overused word in marketing right now.Check out everything Adam and his team are building at Workweek, and explore their creator-led communities and content: https://workweek.com/Best Moments:(01:45) Lesson plans at 6:30 AM and why Adam left teaching for good(02:33) Your career isn't linear—scroll Adam's LinkedIn if you need proof(04:45) People crave learning from individuals, not faceless brands(07:45) When you need trust, a real human should lead your newsletter—even if it's ghostwritten(11:13) Why most brand “communities” flop and how Workweek thinks differently(14:06) Engagement loops are the secret sauce to keeping communities alive(17:01) The TikTok lesson: relevance is everything for ongoing community value=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Think your emails are tanking just because they land in Gmail's promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that's equal parts email myth-busting and inbox apocalypse survival kit. This time, they're going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.Best Moments:(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)(06:50) The myth about promotions tab “killing” your email performance(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don't tell the whole story(10:05) Should you “game the system” to escape promotions? Here's what mailbox providers will do if you try(13:30) Gmail's annotations and why being in the promotions tab can actually boost your marketing(15:10) Apple's new tabs: why it's a tiny slice of users and why you probably shouldn't care (yet)Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what's actually clicking right now. From what business marketers can steal from the latest consumer trends to the absolutely bonkers headlines coming out of celebrity gossip, this episode is equal parts useful and ridiculous in the best way.Best Moments:(01:07) Denver's airport is apparently the worst-smelling in America and Jay's not over it(01:45) Why your “safe” content is out of touch and what the data says about switching it up(03:01) Economic-related offers are seeing a 40% spike in downloads for B2B—yes, 40%(04:15) Easy ways to make your content feel hyper-relevant right now (and Jay's favorite email subject lines)(05:09) How to make savings content fun without sounding desperate(06:30) Jay's surprisingly nuanced takes on Timothy Chalamet, Kylie Jenner, and celebrity relationship gossip(08:35) Pro tips on happiness from the Billy Ray Cyrus-Elizabeth Hurley situation—plus Jay invites himself to their wedding=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
LinkedIn just handed everyone—yes, even the free users—some seriously useful analytics, and Jay Schwedelson is all over it. Turns out, what you post actually impacts how many followers you gain, and there are some surprises in what works (and what flops). Plus, Jay has thoughts on the Apple Mail mess, the McFlurry waiting game, and why you might want to try a business collab even if you're not Britney Spears.Best Moments:(00:28) LinkedIn personal pages now show exactly how many followers and profile visits come from each post(01:57) Carousel tips, cheat sheets, short videos, and selfie insights win big for new followers per thousand impressions(03:15) Memes and links might get seen, but barely move your follower count(04:45) Don't sleep on your analytics—impressions still matter even if followers don't spike(05:15) Apple Mail's latest update is causing headaches for just about everyone(07:06) The new Hershey's S'mores McFlurry sounds delicious, but you'll probably be waiting for it(08:41) Collabs aren't just for celebrities—every brand (yes, even yours) can do them for bigger reach=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.=================================================Best Moments:(01:56) Content names matter more than content itself(02:41) Ebook vs. guide: “guide” gets more downloads(03:47) Test names like checklist, playbook, blueprint(05:27) Sale names: don't stick with “summer sale”(06:04) Segment lists—custom names for each group(06:46) Write 20 headlines before any content(08:08) People buy the menu name, not the dish(09:41) Viral salads ruined Jay's favorite spot=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson shares simple but overlooked email and social tactics—from skipping preheaders to breaking up text for more white space—and gets honest about his doctor's visit.=================================================Best Moments:(00:13) Easy tactics you're not using for email and social(01:22) Have you ever tested no preheader?(02:04) No preheader lifts open rates by 12–14%(03:26) Try just one call to action button(03:56) One CTA = 3x more clicks(04:38) Four+ lines of text drops clicks by 20%(05:16) LinkedIn: use enters to force “more” clicks(06:39) Instagram carousels: add minimalist slides(09:15) Why do I lie to my doctor?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.=================================================Check out Donald Miller's free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.=================================================Best Moments:(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent(21:32) A good story is actually, it has a very succinct plot and a million subplots(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool(30:30) AI is the best thought partner I've ever worked with=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, Jay Schwedelson answers a listener's question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.=================================================Best Moments:(00:30) Are there anti-AI things we should be doing to stand out?(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this(07:10) Below Deck season 12 just started—reality TV recommendations(08:09) Bachelor in Paradise is back July 7th—countdown begins=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.=================================================Best Moments:(00:17) LinkedIn just had a major, major update to some analytics(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers(02:22) More impressions doesn't always mean more followers or profile views(05:14) We do “earned on demand”—attend live to get access to recordings(05:46) Our show up rates hit 70% with this model(07:22) People who show up live convert to pipeline 400% more than on-demand viewers(10:04) Big gossip magazines are shutting down(11:22) Tabloid headlines? “We just make up what will sell magazines”=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray break down a fast, effective social post tactic that drives engagement and helps you source incredible content collaborators—no matter your brand type or audience size.=================================================Best Moments:(01:36) What about you? Like, I never heard you I didn't even know you go to the beach.(02:46) It's doing a social post and asking for people to raise their hand to participate in your content.(03:33) The really key part is is getting people to tag other people.(04:30) It also have great community building and list building for you.(05:07) We're looking for new people to do come in our webinar as a guest.(05:55) It's project one to many because going DM to DM is really hard.(06:41) It's not even about having a big following.(07:29) The key is to ask people also to recommend other people.(07:50) Would Daniel Murray is he like, oh, there's a lazy river. I want to go in the lazy river?(08:36) Because you don't have to do anything, except once in a while you bump into a weird family.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.=================================================Best Moments:(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement(05:53) A subject line with just the recipient's first name lifted open rates by 25%(09:48) Jay accidentally slept in a stranger's hotel room on spring break=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it's really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.=================================================Best Moments:(01:18) That's a good question. So like you said, I'm the Director of Special Projects and Events at CFDA(03:41) The short answer is no, it's not easy. It was a lot of hustling(07:20) I did get that internship. It was really great because it was actually a full time internship(08:46) That designer is Zach Posen. And I went and worked with Zach Posen as his assistant(11:45) I've been there for about ten and a half years now, working my way up(13:00) It is very hard to break into fashion in any role(14:11) You have to be super assertive and network and meet people and DM people on Instagram(15:04) Really, it's 95% Excel sheets and table charts and colors of linen or flowers(16:20) The industry is working to make Fashion Week more democratic(17:47) Jenna, if you're watching this, you know how much I love you(18:58) Find me on Instagram. Because apparently I don't LinkedIn or update my LinkedIn very well=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.=================================================Best Moments:(01:31) Don't quit your job until you have another one(02:25) Employed candidates get 3x more offers than unemployed ones(04:03) DM people for advice—not jobs—to start real conversations(05:02) Your next job just needs to suck less(07:05) Use PTO for free courses—add them to LinkedIn(09:34) Fantastic Four reboot might be the best superhero movie ever(10:55) Jurassic World again? Why are we doing this?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.=================================================Best Moments:(00:31) Micro events in the summer is where it is at(01:20) 15-minute micro events have a 60% higher show up rate(02:03) LinkedIn desktop max video upload is 15 minutes(03:08) Instagram Live drop-off after 15 minutes is 70%(04:23) Holiday campaigns are launching now in June(05:11) OpenAI teams up with Apple's former hardware design legend(06:41) AI pin device expected within 24 months(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won't star but approves the script(08:30) Students lighting Chromebooks on fire for TikTok trend(09:13) Sprite launches “Sprite + Tea” based on viral social trend=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months. https://www.brevo.com/partners/guru/Best Moments:(01:52) Steffen's current roles and ventures(03:27) The origin story of Steffen's entrepreneurial journey(05:24) Challenges faced during the early years of the business(07:57) Advice for aspiring SaaS entrepreneurs(12:53) The importance of starting small and focusing on a niche market(16:26) The impact of AI on SaaS companies and coding(20:28) Encouragement for others to take the first step in becoming founders=================================================Guest Bio:Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newslayer2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen's extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ
In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky.=================================================Best Moments:(02:08) We want free stuff and we want BTS as the cool kids say(03:17) Titles starting with “steal” have a 35% higher average engagement rate(03:47) Subject lines with “steal” lift open rates 24% (consumer) and 28% (B2B)(04:13) Call-to-action buttons should say “steal this strategy” instead of “learn more”(04:33) “Steal this” content sees 40% more engagement in B2B, 80% in consumer(05:03) “Steal this” taps into permission and generosity—two powerful psychological levers(06:44) Repackage your best-performing content with “steal this” to make it hit again(09:42) Not sure who needs to hear this…but don't post that=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.Email Chris at chris@SessionBoard.com Check out Sessionboard at https://www.sessionboard.com/Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/Best Moments:(01:35) Chris explains his background and how Sessionboard was created(03:13) The Google E-E-A-T algorithm and why it matters to marketers(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months(07:08) Statistics showing the effectiveness of influencer marketing in B2B(08:48) The shift from transactional speaking engagements to ongoing brand partnerships(10:20) Why smaller companies need to invest in brand ambassadors too(11:41) Overview of Sessionboard's platform and capabilities(13:31) Jay's endorsement of Sessionboard for event management=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.=================================================Best Moments:(01:05) The hosts play a fun 10-second game before diving into the main topic(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work(03:41) Focus on data quality at both beginning and end of subscriber journey(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky(05:26) Debunking the myth about only sending to engaged users to rebuild reputation(06:30) Open rates still provide value despite Apple MPP challenges(06:50) Importance of collecting customer feedback to improve email performance(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see(08:38) B2B marketers should separate cold email programs from promotional emails(09:44) Reference to a subreddit about cold emails that provides examples of what not to do=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson answers a listener's question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.=================================================Best Moments:(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.(08:08) Weekend email performance... Sunday do really, really well.(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.(09:30) Flash sales are doing incredibly well in the last ninety days.(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.(10:56) This is not the time to try to wake the dead in your database.(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?(13:03) If your friend really likes the person... they're not really asking your opinion.(14:07) If you don't like the person, get out of it. Life's too short.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram's push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.=================================================Best Moments:(00:34) So basically you should only be posting carousels(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher(02:05) Summer oriented subject lines... have a 22% higher average email open rate(03:15) Your summer starts with this email or hot summer, hotter discounts(03:40) This tool doesn't take summer Fridays(04:19) LinkedIn is facing job cuts(05:12) Do you not then use LinkedIn to find your next job?(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000(06:27) They could be a total of 35% of Nike's sales(06:58) Liberty Mutual's TV spot, the Limu Emu(07:22) They spent... $2,700,000 on that ad this week(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets(08:00) Tom Cruise can like jump out of planes(08:28) I do not like these live action versions of cartoons(08:58) This is the sixth film in the Karate Kid whatever(09:39) Sorry, Blake Lively(10:00) She needs to hide. If she just hid for a few months...=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.=================================================Best Moments:(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.(02:13) One thing is transparency and it can go both ways.(03:21) Be very aware of what's going on in your category.(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.(06:05) Double down on your existing client base.(07:16) You need to be transparent... on your own channels as well.(07:52) Talk about uncertainty... Have downloadable information, webinars.(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.(09:30) He does not know what's going on in his social plans, just FYI.(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!June 24th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first
In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.=================================================Best Moments:(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes(05:20) How smaller companies can effectively partner with larger organizations(08:14) What makes a podcast “bingeable” — consistent, audience‑first value(09:15) Should you release podcast episodes you're not 100 % satisfied with?(11:30) Paid‑media strategies and when they really move the needle(14:03) The blurring line between creators and media companies(15:54) Prediction: online communities are the next big wave in the creator economy(17:55) How creative professionals can find fulfillment—and longevity—in marketing=================================================Guest BioCarly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.CONNECT WITH CARLY!! - Carly Baker More on Hubspot Media Network - https://creators.hubspot.com/=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.
In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.=================================================Best Moments:(01:30) Addressing declining show-up rates for events and webinars(02:23) The power of remarketing to people who have already signed up(03:33) Using Instagram Reel ads for remarketing (even for B2B)(05:24) Creating incentives for live attendance with exclusive content(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.
In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.=================================================Best Moments:(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February(02:39) How websites need to include listicles and answer core questions to appear in AI search results(04:06) Apple's plan to redesign Safari to focus on AI search engines(05:03) Chuck E. Cheese launching its own branded media network(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates(07:32) 2PM identified as the optimal webinar time with highest attendance rates(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand's reputation and trust over time.=================================================Best Moments:(00:07) Introduction to the new special series called "The Bathroom Break"(02:16) Explanation of negative signal: content that hurts your brand's reputation(03:01) The concept of lifetime value for an audience vs customers(03:54) Common marketing automation mistakes that create negative signals(04:41) Outdated content like "2025 outlook" still being sent in May(05:01) The importance of managing the long tail of your content(05:34) Ways to identify negative signal in your marketing strategy(07:20) Drawing parallels between marketing negative signals and social communication(09:19) Brief mention of Jay recently going viral on Instagram=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.
In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that's helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.=================================================Best Moments:(01:04) The email strategy: sending a basic feedback request email to your database(01:46) Subject line technique: using only the word "question" with no preheader(02:37) How to adapt this strategy for different business types and database sizes(04:00) Using AI to synthesize and analyze customer feedback responses(05:38) Why this approach works better than traditional surveys(05:55) Bonus benefit: improved email deliverability through reply engagement=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.
In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.====================================Best Moments:(00:40) Introduction of behavioral‑science expert Nancy Harhut(01:50) Marketing during uncertain economic times(03:25) Autonomy bias—why giving choices boosts conversions(04:39) BYAF (“But You Are Free”) technique can double response(07:27) Magnitude encoding: how price positioning shapes perception(09:20) Physical space the price takes up influences value perception(10:18) Correct placement of original vs. sale prices for max impact(13:24) The reciprocity principle—favors that compel customers to repay(14:35) Where to connect with Nancy and grab her book=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!May 30th 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma.
In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.
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