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In this episode, I discuss the importance of goal setting for creative entrepreneurship. Drawing parallels between goal setting and preparing soil for a garden, I emphasize the need for alignment with personal values and decision-making to drive business success.I introduce a step-by-step approach to goal setting, starting with personal goals before transitioning to business goals. Practical exercises and worksheets are provided to encourage entrepreneurs to integrate personal and business values into their goals for greater clarity and effectiveness.Highlighting models like SMART, GROW, and WWHW, I emphasize specificity, measurability, achievability, relevance, and timeliness in goal setting. Through examples across various business aspects, I demonstrate how goals can be tailored to individual needs and values.FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm GET MAILS HERE!BEST QUOTE FROM THE EPISODE"It's crucial to integrate personal and business values for clarity and effectiveness." LINKSGoal Setting WorksheetsUse my Flodesk 50% off DISCOUNT CODE (affiliate link)DOWNLOAD the Core Focus Compass HERESign up for mails: https://jawol.myflodesk.com/patternshiftBecome a member: https://community.ja-wol.com/ Support the show☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...
My guest, Robert Plank, has a unique take on writing a book, setting up membership sites, and creating blogs or podcasts – in record time! He is an internet marketer who loves systems, the host of the "Marketer of the Day" Podcast and author of “WWHW, Why, What, How-To, What-If”. It is his mission in life to ensure your book, podcast, and online course are the best they can be and can be created with his W.W.H.W. system easily and quickly. In this episode you will learn: The Steps: Why - What - How to - What if (W. W. H. W) What makes a podcast stand out from the crowd. To use whatever avenue it takes, it doesn't matter. There is no such a thing as 100% passive income. The fast way to write a book using W.W.H.W You can find Robert at: https://www.robertplank.com/ Connect with him: robert@robertplank.com A little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of gifts for you. A LinkedIn Checklist for setting up your fully optimized Profile: http://janiceporter.com/download-checklist.html An opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): www.sendacardeverytime.com Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/JanicePorterBiz https://twitter.com/janiceporter Join our Relationships Rule community on FB here: https://www.facebook.com/groups/relationshipsrule/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Robert Plank, host of Market of the Day – podcast with 800+ episodes published – and author of WWHW, Why, What, How-to, What-If discusses how to get unstuck and use his WWHW framework for igniting your content planning and production.
Being a business owner has never been easy. It can be exhausting and stressful. It can even cause stomach aches and sleepless nights. But that's not all! It can also be the most exhilarating experience we can have. All it takes is for us to change our thinking a little bit!Today I am more than excited to introduce to you my guest. His name is Robert Plank, host of the Marketer of the Day podcast, and author of the book WWHW. Robert joins today's show to talk about the way he's struggling with stress and his business.So Robert is dreading some aspects of his business and that's causing him to experience pain, because there are things that are not aligned with his vision. But little does he know that there are many factors at play here.Right now, Robert is trying to get more traffic and get the results he's expecting in order for him to move forward. But by trying everything, he's forgetting some important things. For example, he has stopped having fun and enjoying his business. And what I encourage him to do is to actually do less, get some time back, do only what's effective, and identify what exactly is causing that feeling of discomfort.That being said, we focus on the issue of feeling stuck. So I suggest to Robert that in order for him to move forward and to have a clear vision, he needs to look back. Why? So he can study what has worked before and what didn't. That way his actions will be completely deliberate and aligned with what he wants to achieve.Click here to listen to this new episode of The Frame of Mind Coaching™ Podcast!https://www.frameofmindcoaching.com/the-frame-of-mind-coaching-podcastRead the episode's transcript here!https://www.buzzsprout.com/1252997/episodes/9307579Are you dreading some aspects of your life as well? Maybe you tend to feel stuck too? Or do you have anything else you want to discuss? Let's talk! If there's a challenge you'd like to talk about on the podcast or privately, please reach out to me at:kim@frameofmindcoaching.com
Abby and Megan were good sports for 8 weeks as Greg and Ricky abused them with some of the wildest wrestlecrap moments mixed with some classic happenings. Did these ladies ever get converted into wrestling fans? Listen to the whole WWHW series on this Best Of show and find out!
Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing. It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living. Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors. When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience. Nothing is perfect. Go out there and start doing what you must do. It is wrong to think that you need to make things seamless and perfect because that is only an excuse to never get things done, remain stuck, put-off significant and necessary changes needed to be done and procrastinate. Most often than not, it is the irrelevant and nonexistent fear that keeps you from just doing things. How to create your book: First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. So, create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters. How to create your book: List 10 questions, the first 4 questions may be the simplest that you can think of. Or the basics so to speak. Middle questions 5-7 senseless, pointless, futile questions that you put out there just because. 8th to 10th questions are really well thought and smart questions. From 10 questions, reduce them down to seven. Cross out the three weakest ones. Rearrange and figure out what’s a logical order to rearrange the questions You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios. To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s Run a spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours.
It is a milestone - Episode 20 is finally here. Second milestone - first episode recorded with someone in America Third milestone - first quarantine corona episode Karina tells me one thing or two about her creative process, how she stays productive while being quarantined in her room in Texas. We touch on how flow states are really the key for creating whatever and how tracing your own artistic evolution can give you valuable insights about yourself.
A couple of months back on the set of a short film I bumped into Ben and I knew he had to be on the podcast. We're talking favourite films, the most amazing dream collaborations anyone could come up with and why we pursue filmmaking even though it's though as f***.
After a break of several months WWHW is back with new inspiring content. I met Juan Carlos during my time at Queen Mary University and even though we're far apart in academic interests our passion for working towards bigger goals and discipline are similar. Listen in for some advice on how to tackle goals that seem too big to start with and to find out why mid- to long-term planning is key in everything.
Do you want the ultimate fix for writer's block? The answer is WWHW: Why, What, How-To, What If! Listen in as Robert Plank explains the genesis and concept behind his new book -- and how you can use this universal formula to create a book, podcast, or online course -- that flows out of you AND is structured in a way that gets the most results for your readers and clients. Get the Book: "WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps"
Robert Plank, author of the WWHW book, covers these topics in our first episode: Time your tasks Structured Creativity Problem/Solution thinking
Molly Neylan is one of those people that just make you smile, so naturally she had to be on the podcast. Originally from Melbourne, Australia she now lives in London where she works as an actress and travels around Europe on a never ending tour of inspiration. In this podcast we discuss how passion can help you through tough times, the importance of deep breaths, the language of myth and a bunch of other things. Positive vibes guaranteed. Check out The Temple LTC on Instagram: https://www.instagram.com/thetemple_ltc/?igshid=1tsw8tn1t5ctg&fbclid=IwAR1YDwzlDncJCq0mNYoGCS_M6WbiTMlaPKsLnrB61kwx5Law8N8ymvftkyo LTC Website: https://www.thetemplelondontheatrecompany.com Also hit us up on Instagram: https://www.instagram.com/w.w.h.w/ Remember to stay open not broken, grateful not hateful, don't tell lies or disguise and radiate creativity and positive energy. Peace
We welcome Tom Olsen on the podcast this week. He is a life coach, more specifically, he often helps mostly men overcome social anxiety and be more successful in their dating lives. We cover many subjects like how to live with different kinds of fear, how to tackle those, masculinity and what we would have asked Julius Cesar. Check out WWHW on Instagram: https://www.instagram.com/w.w.h.w/
(Due to scheduling issues we were forced to record this episode guerrilla style at an unusual location which might have affected the audio. Apologies for that) I had the pleasure to meet London based actor Gabriel Scortia and have a chat with him about artistic drive, motivation, discipline and a whole bunch of other things. He has just launched his own theatre company called 'the Inner Six' and is definitely one to keep ones eyes on... The Inner Six: https://www.theinnersix.com WWHW: https://www.instagram.com/w.w.h.w/ Remember to be open not broken, grateful not hateful, don't tell lies or disguise and radiate creativity and positive energy.
We welcome UK based filmmaker David Drake on the podcast this week. Topics discussed are loneliness, style over substance in contemporary filmmaking and selling jewellery on the street. Make sure to check out David's work: https://daviddrake.co.uk And follow us on Instagram: https://www.instagram.com/w.w.h.w/
This is episode 13 of WWHW brought to you from Aberdeen. I travelled to Aberdeen to meet my good friend Kim, a bboy, entrepreneur and fellow motivated human being. We discuss how breaking taught us what motivation, consistency and innovation mean and how we now try and apply it in other areas of life. Check out Kim's Instagram: https://www.instagram.com/kimpoythebboy/ As always, you can find us here: https://www.instagram.com/w.w.h.w/ Stay open not broken, grateful not hateful, don't tell lies or disguise, and go through life with dignity and generosity
I travel up to Aberdeen, Scotland to meet my good friend Gabriel aka Top Dog. He's a gifted bboy (breakdancer), fellow poet and in general has a very positive and unique way of approaching life. Being the nice guy he is he offers some of his perspectives and shares advice and anecdotes over some funky incense. You can find Gabriel on Instagram: https://www.instagram.com/kolanga/?hl=en WWHW you can also find on Instagram: https://www.instagram.com/w.w.h.w/
In this episode I am joined by Kieran Hayes. He's one half of Speakeasy a spoken work new material night at the Phoenix Arts Club in Soho. We talk about what creativity means to him, he has some good tips on how to find it and how to start writing poetry as well. Check out Speakeasy on facebook: https://www.facebook.com/events/phoenix-arts-club/speakeasy-sohos-new-material-performance-night/2220034454944078/ Make sure you follow us on Instagram: https://www.instagram.com/w.w.h.w/
We celebrate a little milestone this week. It's the 10th episode of WWHW and for this special occasion I sit down with student turned musician Surya and discuss aspects of his creative process, why to do lists are important and some of his most cherished influences. Check out Surya on Instagram https://www.instagram.com/surya_irisiver/ Follow the podcast on Instagram to get your daily dose of good vibes https://www.instagram.com/w.w.h.w/
In this episode I meet with Zahra, a spoken word artist living in London. We discuss if creativity finds you or the other way around, stage fright, first performances and how doing little things with consistency makes all the difference. Follow us on Instagram! https://www.instagram.com/w.w.h.w/ Follow Zahra on Instagram! https://www.instagram.com/zeeforzahra2.0/
I sit down with Francesca Barnes, president of Queen Mary's Fashion society and talk, well, fashion, creativity, sustainability and how creating a platform for people can be rewarding.
Become who you are I sit down with Aron, the master of thrift shopping and deep thoughts. We discuss freedom of expression, how to be a man, being self-employed and how playing Tekken and meditation can calm your mind.
Spoiler Alert!!!! There is a spoiler around 34:50 about a game so clog your ears if you don't want to hear! Noora is an intellectual property student from Queen Mary University. We met through our shared interest in Indie Rock, however, in this episode we discuss her focus on the connection between IP and video games, a fairly new area of the field where creativity and reason frequently clash.
I sit down with Aya Soulimani, a student at Queen Mary University in London. We discuss studying politics, what inspired her to come to London, how to deal with difficult times but also how to create focus in your endeavours. Check out our Instagram for updates: https://www.instagram.com/w.w.h.w/
WWHW is a weekly podcast about passion and creativity. In this episode, I'm talking to Robert Heard, a London based actor. We discuss how acting can be difficult at times but also incredibly rewarding and how it weirdly relates to playing ultimate frisbee. Both involve play. For more news about future guests, make sure you follow WWHW on Instagram: https://www.instagram.com/w.w.h.w/ And you can also find us on iTunes - We appreciate any good ratings! https://itunes.apple.com/gb/podcast/wwhw/id1449704706?mt=2&fbclid=IwAR0t1rTe1VdsbQwskI-VtiCX7zQQCmHHJVYomgMjwzwpaHxM6sS7nwZtUSw
WWHW is a weekly podcast about passion and creativity. In this week's episode, I sit down with Ali Bahcaci, a London based photographer and chat about inspiration, how to find a good picture on instagram and the projects we'd love to pursue.
We're back for episode 2 of WWHW. In this one, I have a chat with Nuri Moseinco, a London based filmmaker I met playing ultimate frisbee. We talk about the rough beginnings in the film industry, Nuri's favourite director and how being creative on a daily basis is key. Follow us on Instagram to get exclusive sneak peeks of future guests: https://www.instagram.com/w.w.h.w/
NOTE: This first episode has the worst audio of all of the episodes. We fixed these issues in later episodes. To experience the best quality please check out later episodes as well. Thank you. WWHW stands for When / Where / How / Why It's a podcast about passion and creativity no matter the subject because "people love what other people are passionate about" (Lala Land) In this episode, I sit down with George Duggan, a spoken word artist and poet from London.
Quotes from Thought Leaders "The secret joy in work is contained in one word: excellence. To know how to do something well is to enjoy it." -- Pearl Buck "You get good (and fast) at what you do a lot of." -- Robert Hunt "If I had more time, I would have written you a shorter letter." -- Winston Churchill Productivity tip: set high resolution pictures of nature as your desktop background (and set it to change once per hour if possible) Self-Publish a Book on Amazon Get out more: stop showing off to your peers so much and solve real problems that people are looking for. The danger in copying what's right in front of you is that you only copy "the top layer." Most people have a tendency to make simple things complicated (including your future buyers, your fellow competitors) and blindly copying someone else just leads to something that's hard to follow. You need to be a content machine (hint: content can be videos, podcast interviews, not necessarily articles and blog posts) 80% of life is just showing up. You should have at the very least, a short book with your best blog posts. Dish some helpful advice anyone can pick up. Be the person that stuck around and kept selling books after everyone else gave up because it was "too hard." Giving up and procrastinating aren't "real" things. It's just a matter of incorrect priorities. Amazon books last forever, even if you die and your websites are gone (although you can edit or unpublish at any time) -- use it to silence the haters in your life and show them you have a real business. It's a must-have credibility tool that ALL successful people have (celebrities, politicians, thought leaders) It's free. Amazon only takes a cut. You can publish unlimited books, with unlimited pen names, so why not do it? It's easier to edit crap than air. Get that first draft completed so you have something to edit. Your message is more important than one or two typos in a book. Don't quit. Take action now. The time will never be just right. A year ago, you'll wish you had started today. Write a Book with Lightning Speed Speak out the book YOURSELF and get it transcribed. That way you don't take forever on it, and you're saying it in your voice the way you "would have said it." It's done while you're still within the three day window of excitement. You need a guide from someone who has done it before. And a proven system so that you can easily follow in their footsteps, and then repeat the process yourself over and over again. Have a real deadline, know why you're doing what you're doing and know exactly how much progress you've made. There's no such thing as being 80% or 90% done with a book. Are you in the outline stage, speaking stage, editing stage, cover stage? Use 10-7-4 to pile in "too many ideas" and reduce down to just the important ones, and then WWHW to ensure those short chapters are packed with value. Use the step by step process to overcome uncertainty, scope creep, and negative associations to "that damn book I can't seem to finish." Resources Make a Product (Book Publishing Course)
If you feel like there are holes in your internet marketing knowledge, that maybe you're trying to learn college calculus but can't add two plus two, then this is the podcast episode for you! Many marketers are obsessed with split testing, funnels, and setting up 1-click upsells, but they don't even have a buy button on a sales page. Can I walk you through what I tell someone if they're struggling, can't get a sales page figured out, and just need a quick web page online? The first thing is that you should have a copy of Paper Template (just $7 dollars) installed on WordPress, because you can easily click and create anything you want. But now what do you write on that web page where you want people to enter their email to subscribe? What magic words do you place on a web page where you want people to click and pay you money? Marketer of the Week: Robert Puddy I created a couple of products and launched a couple of services with Robert Puddy back in the day. His big thing then was creating traffic exchanges to bring in lots and lots of hungry traffic. His biggest site is Launch Formula Marketing (now Login Frequency Marketing). Puddy monetizes unsubscribes from his list (link them to SpamAssassin with your affiliate link), even lost password pagees (Roboform). Make them login to your site every day, for example, to watch a webinar. Wise Words This Week When we get overwhelmed, we often use multitasking to get back on track. It often causes more problems than it solves. Usually when you split your attention, you're giving half the effort and producing half the results. The solution is to develop "single-handling" activities. --- S.J. Scott Copywriting Shortcut AIDA/WWHW: Attention, Interest, Desire, Action. Why, What, How-To, What-If. Keep it stoppable stupid, look with fresh eyes, bottlenecks Who Else Wants To... (this headline is my squeeze page starter) Imagine... (starter for emails) What Would Happen If... (starter for webinars) Quick Question... (starter for sales letters) PHASE I: Minimum Viable Product Headline: Who Else Wants To? Ten bullet points: why should I get this? Price and buy button WWHW re-ordering PHASE II: Fundamentals Button, stack, headline (in that order) Product breakdown (individual modules) Problem agitate solve (story) Four objections (no need, I don't believe you) PHASE III: Persuasion Four stages of awareness Cialdini 6 elements Typos and numbers not adding up PHASE IV: Window Dressing Case studies and testimonials Graphics Jump links Resources Paper Template (This is the WordPress plugin I use on all my sites for sales letters, optin pages, webinar replay pages, and more.) Fast Food Copywriting (Here's how I churn out attention-grabbing, high-converting sales pages in just a few minutes on-demand.) Speed Copy (The complete course on how to make a full-time income with money-making web pages)
Are you annoyed that an Internet marketer is marketing to you? Instead of looking at other marketers as people who are "serving" you as a consumer, why don't you look at what successful things they repeatedly do, like consistent products, blogging, and webinars? And model what they do! Marketer of the Week: Dennis Becker Dennis wrote the book from 5BucksADay and has the membership site Earn1kaday. Like me, actually leaves his money-making websites online. What a concept. If a site makes me money, I'll keep maintaining and promoting it. He has lots of irons in the fire such as a new product and new Kindle book every month. Complaints of the Week I'm at your sales letter. Where do I go to login to your membership site? I bought the "lite" version and I login. Where can I go to upgrade? Marketers delight, 5 site license to unlimited license. What about an in-your-face upsell or interstitial ad? I want something else you're selling. You're supposed to "sell the click" in emails but what the heck am I clicking on? You're only telling me about the Pro and Basic packages, launch deadlines, but what it is, in one sentence? Feature Presentation: Course, Blog, Podcast, Book, DVD I once found an internet marketer "coach's" page but I couldn't find 1 product, 1 video, 1 book by him or even his last name. What do people find when they search for you? What about on YouTube? Amazon? You should always be URL dropping or off-handedly mentioning the things you sell on your blog and podcast. Who needs testimonials? Use yourself as you own examples, testimonials, and case studies. Course: Four milestones for $997 to get in the "high ticket" mindset, then drop that price SLIGHTLY (MembershipCube.com) Blog: content marketing, cannibalize your Facebook re shares, 5 minute YouTube content: what pisses you off (your opinion) or something helpful (video to create a PayPal mass pay file, or resize an image without Photoshop) (IncomeMachine.com) Podcast: 5 minute audio, no music (PodcastCrusher.com) Book: 10-7-4, WWHW, 56 minutes, Fiverr for transcripts (MakeAProduct.com) DVD: iPhone, Camtasia, DVD Architect, Kunaki (also MakeAProduct.com) Today's quote: "The difference between a master and a beginner? The master has failed more times than the beginner has even tried."
Find a new product idea, build a course and implement a repeatable system for a constant revenue stream.When you're creating a product, you need to have WWHW in place. WWHW is your "system." You need to have a system in place so you stay on point, lay out each point you promised in your sales letter, and know when you've gotten to the finish line. What-these are the steps you're going to take. For example, you're going to show how to log in to a site, you're going to show how to install a plug-in. Why-this is why the customer wants to use it. For example, to make money. How To-this is your media component. For example, a video on how to use WordPress. You will be showing your customers from beginning to end what the process looks like. What If-this is the challenger at the end. When you're making your membership site, you want to lay it out in modules. Four modules are ideal, at about an hour each. Each module is a milestone in the process. You want to be 100% clear what the end goal is going to be in each module. Now, let's put these into practice by doing a case study of Robert's Graphic Dashboard (www.graphicdashboard.com) Graphic Dashboard Case Study Graphic Dashboard is a course on how to use Pixlr, which is a free software program for graphics creation (www.pixlr.com). For reference, we are going to point out that some time ago, Robert bought a course on how to create graphics in PhotoShop. It was full of useless and/or very advanced topics such as how to rearrange toolbars and a long explanation on how to do 3D graphics. This product was meant for people who didn't even know how to do 2D yet! You don't want to do what "PhotoShop Guy" did so that's why Robert and Lance didn't spend oodles of time on how to make 1000 different shapes. Instead, you want to show your customers something they can actually use today. Think of it like this: You want to teach them the equivalent of making $1 million in 5 minutes. Okay, that sounds a little far-fetched but the point is, your goal is to tell your customers how they can use your product right now to make money. That means not playing around (like "Photoshop Guy" and the toolbars), but doing something practical and useful like making a logo or a banner. If you teach someone how to create a banner, you've given them the heads-up on creating affiliate banners. They can start getting affiliates to make money! Creating Your Modules Next, you take that goal (i.e. teaching them something practical that earns money) and use that to create your modules. Each module is going to have the WWHW elements and each will have a measurable milestone the customer will reach by the end of the module. For Graphic Dashboard, the modules are: Module 1 is how to create affiliate banners. Module 2 is how to list your graphics-making services on Fiverr to make some money Module 3 is how to make digital 3D product covers Module 4 is how to make book covers and DVD graphics The 4 Stages of Figuring out Your "Hook" for your modules are: The Hobby Mindset This is playing around and researching to see what will sell. "Crack the code" to start making money from it Once you've figured out what will sell, this is how it can be applied to start making money with it. Systematize It "Template-ize" your service and your delivery system. Trim the fat the fat to make it fast, fun and profitable. Get it down to a 1-2-3 system that can be duplicated time and again for quick, achievable results. The Sales Letter Now, you put together your sales letter outlining your 4 modules and how customers can quickly benefit from each thing you're teaching. Important Point: Why is Robert not using PhotoShop instead of Pixlr? PhotoShop is a paid product belonging to someone else. The customer would already have to have PhotoShop. He doesn't want to have to convince someone to use PhotoShop in his sales letter because then they would have to leave his site to go buy it.
Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
Find a new product idea, build a course and implement a repeatable system for a constant revenue stream.When you're creating a product, you need to have WWHW in place. WWHW is your "system." You need to have a system in place so you stay on point, lay out each point you promised in your sales […]
Join us for today's exciting edition of the Robert Plank Show where we uncover AND discover: what quickly beats stress and gets the creative juices flowing (hint: exercise) what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.) Forget what you learned in school about "writing" to impress your teacher Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket) And our eight techniques to explode our creativity and churn out that content: private label rights as a starting point sales letter first -- combining things = creativity, problem/alternatives -> only solution four milestones -- document your steps/notes question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out WWHW each chapter (i.e. book) RATGUM video/audio instead of writing (you won't agonize about it) enhancements: checklist, membership site, challenge, case study RESOURCES Membership Cube (create your membership site) Make a Product (create your book and publish to Amazon) Webinar Crusher (product creation with pitch webinars and webinar classes) Email me at robert@robertplank.com for feedback or ideas for the next episode of the Robert Plank Show So tune into the latest and greatest episode of the Robert Plank Show right now, and while you're at it, register for our upcoming membership training: Join Membership Cube 3.0 to Claim Your Membership Site Training, Plugins & Clones Now Like the Robert Plank Show on Facebook
If you'd like to explain something once (in a few minutes to an hour) and get paid over and over again, have fun doing it, stop trading your time for dollars and start trading your brain for dollars, then you need to create an information product. You need to use your information business to either function as its own passive autopilot income or to build up your service-based active income. "How to Create an Information Product" FREE Report Topics covered: What's a typical day or week like for me? PRODUCTIVITY TIP OF THE DAY: do it because you WANT to The "WWHW formula" for instant product creation (Why, What, How, What-If) How you'll always win finding a common need plus a hungry crowd The "1 product 1 solution" strategy that never fails How to create a PDF report, how-to videos, a live webinar class, or membership site using simple repeatable systems THOUGHT OF THE DAY: are you leaking content out your ears yet? Click Here to Subscribe to "The Robert Plank Show" on iTunes RSS Podcast Feed Right Click and Save This Episode as An MP3 Like the Robert Plank Show on Facebook