Welcome to “The Get Socially Inclined Podcast", the podcast for small business owners who want to take their digital marketing to the next level! Our podcast is brought to you by none other than Socially Inclined, a woman-owned small business dedicated to providing effective and affordable digital marketing solutions since 2009. At Socially Inclined, we believe that social media marketing should be easy and accessible to all business owners, regardless of their size or budget. That's why we've spent years creating the best social media marketing shortcuts, products, and services in the industry. These solutions include Your Social Plan - a daily posting plan for better engagement, and Socially Suite - our one-of-a-kind social media management system! Our goal is to help you increase your online visibility, engage with your audience, and reach more clients than ever before, all without breaking the bank! In each episode, we'll be sharing expert tips, strategies, and insights to help you make the most of your online presence. From building a strong brand to creating engaging content, we'll cover everything you need to know to help your business succeed in the online world! So if you're ready to take your social media game to the next level, tune in to "Get Socially Inclined" and join the conversation with Socially Inclined!
Julie Herndon & Jessica Hetherington
Another exciting episode of Get Socially Inclined Podcast! Today we're diving into something a little different. While our usual content caters to a global audience, we're shifting our focus to the heart of our origins—local brick-and-mortar businesses. We'll be sharing 9 powerful and effective local marketing hacks designed to boost your online sales. Whether you run a local shop or manage a virtual business, these strategies — ranging from optimizing your Google My Business profile to leveraging community-based storytelling—will provide valuable insights to enhance your marketing efforts. Stay tuned, because we've got some game-changing tips coming your way! Connect with us:
Hey there, everyone! Welcome back to "Get Socially Inclined Podcast!” Today's episode, we're diving into a crucial topic for all of you small business owners out there — "7 Signs It's Time to Hire a Marketing Expert." From the chaos of DIY marketing attempts to the complexities of local SEO, social media content, and everything in between, we'll cover the key indicators that you might need professional help to ensure your business not only shows up online but truly shines. Whether you're struggling with your website's first impression or navigating the ever-changing landscape of social media algorithms, we've got actionable insights to help you recognize when it's time to bring in the experts. Tune in as we cut through the noise and help you get your business on the fast track to success! Connect with us:
Welcome back to another episode of Get Socially Inclined Podcast! The podcast that talks about social media growth and digital presence optimization, today we're discussing 6 powerful, yet often overlooked, strategies to help you grow your audience on social media. Whether you're hitting a roadblock or just starting out, these under-the-radar techniques are designed to boost your visibility and engagement. Get ready to explore tips like utilizing social listening tools, hosting interactive live sessions, capitalizing on niche hashtags, leveraging user-generated content, engaging with social media communities, and mastering short-form video. Stay tuned for actionable insights that will transform how you connect with your audience. Let's get started! Connect with us:
In today's episode, we'll be diving deep into the power of testimonial marketing. We'll discuss how using positive feedback and reviews can create a more personal and relatable marketing strategy, helping your business stand out in the competitive social media landscape. You'll learn why testimonials build trust faster than any ad and how they can significantly boost your SEO. We will also walk you through 4 essential steps to effectively gather and showcase testimonials, transforming happy customers into loyal brand advocates. So, if you're ready to expand your marketing game through genuine customer endorsements, stay tuned! If you enjoy the episode, please leave us a review or reach out with your feedback. Let's get started! Connect with us:
Today we covered a critical topic that can make or break your social media success. In this episode, we're discussing the 8 common social media marketing mistakes that both new and seasoned business owners often make. Not only will we explore these pitfalls, but we'll also guide you through effective strategies to turn these mistakes around to boost your social media growth. From the importance of engaging with your followers to the nuances of customizing your content for different platforms, this episode is packed with insights designed to optimize your social media presence and maximize your marketing efforts. Whether you're looking to enhance your follower engagement or refine your content strategy across various platforms, join us as we unlock the secrets to more impactful and profitable social marketing. Let's get started and transform these common errors into stepping stones for success! Connect with us:
Get ready for all things lead magnets (or freebies if you prefer the term) and their pivotal role in social media marketing. Our discussion covers the challenges of engaging social media audiences and the importance of using lead magnets to convert them into email subscribers and potential buyers. Gain insights into the definition of lead magnets, and their significance in building trust, establishing relationships, and increasing sales through email marketing. Lead magnets to solve the main problems of the target market and tie them to the products or services being offered. Additionally, we discuss using Facebook groups as an alternative platform for lead magnet delivery, especially if you're not ready to dive into email marketing just yet. Enjoy this one. It's a good one! Shop the Socially Inclined Store for simple, effective, and affordable social media marketing solutions for all. https://sociallyinclined.com
Calling all small business owners! Time-strapped and looking for game-changing shortcuts? In this episode, we share our six powerful tools and templates to revolutionize your business: AI Magic: Learn how AI, like Chat GPT, can transform your content creation process, saving you time and boosting engagement.Digital Notes Mastery: Stay organized and never miss a deadline with streamlined digital note-taking techniques.Email Marketing Simplified: Dive into the world of email templates to turn this task from labor-intensive to profitable in minutes.Design Like a Pro: No designer? No problem. Discover how online tools like Canva can make you a graphic design whiz in seconds.Social Media on Autopilot: Keep your audience engaged, even on your busiest days, with the magic of social media automation. Bonus: Content Calendar Templates: Plan, schedule, and effortlessly maintain a consistent online presence.
Welcome to "Get Socially Inclined", the podcast for small business owners looking to grow with social media. In this November Content Planning Podcast, we dive into valuable insights and strategies to help you create compelling content that resonates with your audience and drives results. We've even prepared a FREE November Social Media Planning Calendar complete with 30 November Post Ideas. Grab it here: https://sociallyinclined.com/pages/free-november-social-media-planning-calendar Join your hosts, Jessica and Julie, as they explore the power of leading with kindness in a world that can be challenging. With a focus on encouragement and inspiration, they discuss the importance of celebrating milestones, whether it's team member birthdays, business anniversaries, or follower and sales counts. Discover how these small wins can be incorporated into your content plan and make a significant impact. Jessica and Julie share examples of engaging posts that capture the essence of November without being too overt. They discuss leveraging holidays and national days, exploring new products and services, and the importance of social proof and online reviews. Join us as we delve into creating content for small businesses, utilizing holidays and national days to promote products or services, and leveraging scarcity and FOMO to prompt action. Whether you're a seasoned business owner or just starting your entrepreneurial journey, "Get Socially Inclined" is the podcast that equips you with the knowledge and insights to boost your online presence, engage your audience, and ultimately grow your business. Important Links: The Socially Inclined Store is packed with content bundles, planners, toolkits, and other marketing shortcuts and solutions. https://sociallyinclined.com Access the Free Get Socially Inclined Toolbox. It's loaded with free resources, planners, and guides to help you grow when your budget is tight! https://sociallyinclined.com/pages/the-get-socially-inclined-toolbox
'Tis the season for giving, and we want to help you give your business the gift of success this holiday season! In this week's episode of the Socially Inclined podcast, we unveil our 4-Step Holiday Marketing Plan that will help you attract new customers and boost your holiday sales. DOWNLOAD THE FREE Holiday Marketing Planner referenced in this podcast here: https://sociallyinclined.com/pages/free-holiday-marketing-planner Whether you're a small business owner or a side hustler, this plan is designed to help you create a buzz without breaking the bank. We'll also share tips on using message bots and email services to keep your customers engaged and potentially add them to your waiting list. Don't get stuck in the planning phase or miss out on the holiday rush! With our 4 Step Holiday Marketing Plan, you'll have a clear roadmap to navigate the holiday season and drive sales for your business. Take advantage of our complimentary planner (download it above) that will help you organize your thoughts and execute your ideas effectively. Remember, the key to holiday success is starting early. Join us as we walk you through our proven strategies that have helped countless entrepreneurs maximize their holiday sales since 2016. To learn more and access the HUGE Holiday Hustle Toolkit, visit https://sociallyinclined.com/products/huge-holiday-hustle-marketing-toolkit Let's make this holiday season your best one yet!
Welcome back to another episode of Get Socially Inclined! In today's episode, hosts Jessica and Julie dive into the world of social media planning for the month of October. It's a fun one! DOWNLOAD the reference October Social Media Planning Calendar here: https://sociallyinclined.com/pages/october-planning They kick off the episode by discussing the power of asking polarizing questions on social media. They focus on the example of Candy Corn, a topic that may seem unrelated to Linda's handbag business but can attract attention and increase engagement for her upcoming posts about deals and product quality. They highlight the importance of visibility posts during this season, allowing them to talk about their favorite fall happenings, such as Halloween, Thanksgiving, and football season. Recognizing the overwhelming nature of social media for many business owners, especially solopreneurs and beginners, Jessica and Julie share tools, shortcuts, and resources to improve efficiency in posting and content planning. They introduce the MVP strategy – motivational, visibility, and presence – as a rotating posting method that helps businesses avoid being too sales-oriented. With a focus on content relevancy and attracting new people, our hosts delve into content ideas for October, including tying posts to birthdays, milestones, and seasonal promotions. They emphasize the power of social proof and user-generated content in marketing efforts, highlighting the importance of sharing positive feedback and testimonials. Join us as we explore the MVP strategy and dive into actionable planning tips to make the most of social media in October. Let's get socially inclined together! October Content Planning by the Minute: 00:01:44 Overwhelming business owners need efficient social media strategy. 00:04:45 MVP strategy: motivation, visibility, presence in posting. 00:08:11 Ask engaging questions to increase visibility and conversions. 00:11:28 Balanced content eases pressure, promotes without feeling icky. 00:13:59 Non-business content can attract potential customers. 00:18:18 Julie mentioned planning promotions and holidays. 00:22:33 Wins are essential. Social proof matters. 00:24:59 Download the October MVP social media calendar here: https://sociallyinclined.com/pages/october-planning 00:29:43 Use motivational posts to create bigger content. 00:32:38 Increase engagement by posting about October activities. 00:34:32 Fall presence posts highlighting football and tailgating. 00:37:37 Download, plan, execute, successful October. Comment, join, and see you next time.
In this episode, we dive into how to write posts that people actually respond to. We've all experienced the disappointment of crafting a post, pouring our time and energy into it, only to receive minimal engagement. But fear not! There are strategies and tips that can turn the tide and start getting people to take action on your content. In this episode, we'll explore nine strategies that will help spur engagement and make your posts more effective. Along the way, we'll also touch on the importance of understanding your target audience, analyzing your competition, and setting clear goals for each post. So if you're ready to level up your social media game and start generating meaningful responses, you're in the right place. Let's get started! This episode by the minute: [00:01:10] Strategies to improve social media engagement.[00:04:42] Capture social media viewers, build email list.[00:09:43] Increase social plan subscriptions and engagement.[00:11:29] Editable, brandable content with watermark & action. Add relevant images or video.[00:14:10] Optimize content for ideal client engagement.[00:20:01] Get engagement, build relationships, and take action. Important Links:
Welcome to this episode of The Get Socially Inclined Podcast! This episode is for our new listeners and overwhelmed business owners. In a world full of complex marketing strategies and overwhelming information, we are here to simplify things for you. In this episode, I share a four-step marketing strategy (we use at Socially Inclined that gets the results we want every time) that can work for any business or solopreneur looking to get out of a rut and make progress! We firmly believe that simplicity is the key to success, and our proven strategy has helped numerous small business owners achieve jaw-dropping results. So, without further ado, click Play, and let's dive into these four steps and discover how to create a simplified social media marketing strategy that will deliver the results you desire every single time. Tune in! This Episode by the Minute: 00:01:18 Simple social media marketing gets results. 00:05:46 Focus on one problem at a time. 00:08:32 Importance of scheduling social media content. 00:10:12 Engage more with diverse questions, themes. 00:16:31 Stay agile and flexible for marketing success. 00:17:53 Staying agile means adjusting content strategy – it works. Important Links: Important Links:
In this episode of the Get Socially Inclined Podcast, we dive deep into the world of content creation and reveal powerful strategies that will revolutionize your approach. If you've ever felt stuck, unsure of how to create engaging content without having to write a single word, this is the episode for you! Content is king, and we all know it. But what if writing isn't your forte? Fear not! We take you on a journey beyond traditional written content, exploring innovative ways to captivate your audience and deliver results. Here's a sneak peek of what you'll learn:
In this episode, we dive into the topic of getting more engagement on your social media posts. Algorithms play a vital role in determining what shows up on users' home feeds, and engagement is key to boosting visibility. Tune in for five steps and strategies that WILL IMPROVE your very next post's performance in the algorithm. I cover exactly how to tease upcoming content in stories and ways to generate excitement. I also talk specifically about why and how to create a two-way street of communication and provide interaction, community, and support for your audience! Get ready to learn the five steps to make algorithms work harder for you and increase engagement on your very next post. Important Links:
Consistency on Social Media is Key, so here are my 5 Steps for Creating a Social Media Calendar that Works! Here are 3 key takeaways from the episode: - Consistency is key to a successful social media strategy. - Use a mix of promotional and engaging content, with a focus on educational and value-driven posts. - The five steps to creating a content calendar include goal-setting, identifying themes and events, determining content types and formats, creating a posting schedule, and utilizing automation tools. Listen in for even more expert advice to increase your online presence and reach more clients. Important Links:
Need some "Reels Ideas for the Rest of Us"? In this episode, we're sharing 10 unconventional ideas for using Instagram Reels and Facebook Reels to promote your business without the need for dancing videos. Using Reels is a great way to attract new customers, promote your business, and turn viewers into buyers, newsletter subscribers, and blog readers. Jess suggests using chat GPT to generate out-of-the-box ideas and advises businesses to focus on Instagram Reels and Facebook Reels. Highlights include creating a FAQ video reel, product showcase reel, behind-the-scenes reel, employee day-in-the-life reel, and customer testimonial reel. Reels are gaining more traction and can lead to better engagement and organic reach. Sharing your company's history, mission, and values is important, too. So tune in and let's Get Socially Inclined! Important Links:
In this episode, we dive into the best ways to boost engagement on social media platforms like Facebook and Instagram and I give you 10 content ideas guaranteed to boost engagement! We start by discussing how motivational posts and quotes can be a great way to boost engagement, and WHY! There's REAL psychology behind this so listen up! We also explore how before and after posts, as well as educational guides, can be effective for any type of business. The podcast also offers tips for using contests, memes, and milestone posts to further promote your brand. Juggling social media with other business tasks can be difficult, but helpful shortcuts can really make all the difference! Don't forget to subscribe for more helpful tips and feedback! Important Links:
In this episode, we explore how small business owners can use Chat GPT as a ZERO-cost marketing assistant to automate tasks and create engaging social media content. From finding the right platform for your niche to optimizing your social media profiles and captions, Chat GPT can help you increase engagement and brand awareness. We'll also discuss the controversy around Chat GPT and why some marketers don't want small business owners to know about it. We also provide tips for optimizing social media presence and maximizing Facebook ads budget with Chat. If you're looking for a tool to generate effective marketing strategies, join us in this episode and learn how Chat GPT can be a game-changer for your marketing efforts. Important Resources:
In this episode, we take on the hottest topic in the digital world right now... Chat GPT!
On this episode of The Get Socially Inclined Podcast, we dive deep into the world of AI tools for small businesses and solopreneurs. Jess shares her list of must-have AI tools that have made an enormous difference in her two-person team's success. We cover everything from Fireflies, a meeting assistant tool that uses natural language processing, to Personal AI, an AI-powered personal assistant that can simplify everyday tasks. We also explore Jasper, a content generation tool that has been a leader longer than expected, and Chat GPT, a powerful tool that's currently free and a great option for entrepreneurs. Tune in to learn how to incorporate these cutting-edge AI tools into your digital marketing strategy and free up more time for creativity. This Podcast by the minute: [00:01:37] AI tools can be a game changer for solopreneurs and small businesses, filling in gaps of time and helping with tasks at a lower cost than hiring another person. [00:02:44] Discover seven cutting-edge AI tools, starting with Murph AI, an AI-powered text-to-speech platform for businesses and content creators to convert written text into natural human-like audio. [00:05:23] AI technology creates a new approach to art; both professional artists and casual users can experiment with AI content generation. Fireflies is a meeting assistant that uses natural language processing. [00:06:51] Natural language processing drives the AI revolution. Fireflies is a meeting assistant that uses natural language processing to record, transcribe, and search conversations. [00:09:43] Jasper is currently better than Chat GPT for passing the human test, but Chat GPT is powerful and available for free through Sociallyinclined. Jasper now has a Chat feature. [00:14:13] Personal AI helps with smarter conversations, curates knowledge, and can perform mundane tasks like booking flights and scheduling meetings. [00:15:21] Personal AI and Chat Fuel are tools to streamline processes and create chatbots without coding. [00:16:46] Chatbots and legal support AI can be specific and accessible to businesses to ease legal processes. Legal robot helps decipher complex legal contracts through natural language processing. [00:18:30] 7 lesser-known AI tools for digital marketing to stay ahead in a hyper-competitive world. On this episode of The Get Socially Inclined Podcast, we dive deep into the world of AI tools for small businesses and solopreneurs. Jess shares her list of must-have AI tools that have made an enormous difference in her two-person team's success. We cover everything from Fireflies, a meeting assistant tool that uses natural language processing, to Personal AI, an AI-powered personal assistant that can simplify everyday tasks. We also explore Jasper, a content generation tool that has been a leader longer than expected, and Chat GPT, a powerful tool that's currently free and a great option for entrepreneurs. Tune in to learn how to incorporate these cutting-edge AI tools into your digital marketing strategy and free up more time for creativity. Important Links:
In this episode of The Socially Inclined Podcast, Jess talks about how to maximize your success on social media. She emphasizes the importance of knowing your target audience and using analytics to measure results. Jess also shares tips on creating engaging content, optimizing your profile, and using paid advertising. This podcast even offers a free Customer Avatar Worksheet to help identify your target audience. Download it here: https://www.sociallyinclined.com/free Listen in to learn more about social media and how to get the most out of your online presence! From Likes to Leads to Sales by the Minute: [00:00:46] "Mastering Social Media Success: A Guide"[00:02:36] "Maximizing Social Media Reach with Audience Awareness"[00:03:50] "Get to Know Your Target Audience Better"[00:06:29] "Maximizing Social Media Presence for Your Business"[00:07:36] "Optimize Social Media Profiles for Business Success"[00:08:38] "Crafting a Recognizable Brand Image Online"[00:10:40] "Maximize Your Bio Link for Better Engagement"[00:21:25] "Maximize Sales with an Adjustable Ad Budget"[00:22:25] "Maximize Your Social Media Reach with Analytics"[00:24:38] Summary! Key Topics and Takeaways To listen for in this podcast: 1. Paid Advertising 2. Social Media Success 3. Building Relationships 4. Marketing Analytics 5. Customer Avatar Worksheet - The Customer Avatar Worksheet helps in creating a detailed buyer persona. Download one for free in our toolbox: https://www.sociallyinclined.com/free 6. Profile Optimization - Make a good first impression in the first seven seconds of someone seeing your social media profile 7. Canva Strategy Thanks for listening!
Simple Actions, Big Impact! In this episode, Jess discusses nine actionable tips to make your business stand out in a crowded market. From prioritizing leads over sales to owning your niche and engaging with your community, Jess breaks down how small actions can have a big impact. This episode focuses on easily replicable actions rather than complex marketing strategies and emphasizes the importance of continuous learning and staying humble. By the end of this episode, listeners will learn how to tailor their messaging to their ideal client's pain points and optimize their pricing to align with the level of service they offer. Tune in to learn how to make a difference and achieve a competitive edge. Get Involved with Us: Your Social Plan - A Daily Posting Plan for Better Engagement: https://www.sociallyinclined.com/your-social-planSocially Suite - Expert Social Media Management System: https://www.sociallysuite.com/Grit, Grind, & Grace - Our Women in Business Movement: https://www.gritgrindgrace.com/Success Club - Monthly Small Business Marketing Trainings: https://www.sociallyinclined.com/store By the minute: [00:00:06] "9 Tips to Make Your Business a 10"[00:02:17] "Putting Leads First: Don't Make Them Feel Like Leads"[00:03:23] "Mastering the art of attraction: Entrepreneur tips"[00:05:11] "3 Simple Ways to Optimize Your Pricing"[00:06:07] "Maximizing Premium Brand Pricing: Exclusive Benefits and Availability"[00:08:56] "Strategic Freebies: Boost Sales with Timely Offers"[00:10:41] How Community Support Can Benefit Your Business[00:13:53] "Owning Your Niche: Preparation, Opportunity, and Humility"[00:14:57] "Level Up Your Social Media Game Today!"[00:15:56] "9 Simple Tips for Small Business Success"
In this episode, you'll learn how to leverage the power of email marketing the way the pros do. From building an engaged list to creating compelling content, we share valuable insights for businesses of all levels. We discover the importance of making emails visually appealing and mobile-friendly, along with the advantages of webinars, tutorials, and lead magnets. "The ultimate goal is to get people to open our emails and take action", and we cover exactly how you can do that! You'll also learn how to measure email success using metrics such as click-through rates and conversion rates. Join us as we explore the ins and outs of email marketing and how it can help businesses grow beyond social media. This Podcast by the Minute: [00:00:57] Email marketing helps separate clients and leads from noise. Stronger relationships & brand awareness drives sales effectively. Inbox is a better place to capture leads & compete with promotions. Building a quality email list is necessary.[00:02:42] To build an email list, offer something of value like exclusive content or discounts to potential subscribers, promote it on social media and websites, and give something in exchange for an email.[00:05:49] Offer simple alternatives to creating a PDF/ebook such as a how-to video or a contest with incentives. Tailor giveaways to ideal clients for more sign-ups.[00:08:15] The host discusses webinars and workshops, their obsession with creating lead magnets for clients, and a live training series on how to create a lead magnet and install it on a website for email marketing. The training series is available for purchase on https://www.sociallyinclined.com/takeaction[00:14:06] Email service with monthly fees, limits on certain subscriptions, B testing, and emphasis on creating less image-based emails for better deliverability. TakeAction training series available for email marketing education.[00:18:46] Compelling emails require concise language and mobile-friendly design. Get people to open your emails by making them visually appealing and easy to read on mobile devices.[00:21:32] Open rates can be misleading due to iOS changes, click through rates are a better measure of success.[00:30:30] Email marketing is a powerful tool to increase sales and helpful resources are important. It can help businesses grow and be successful.[00:31:32] Email marketing is approachable and a great place to start for shy business owners. You only need a laptop to build relationships and engage customers.[00:32:32] Focus on providing value and relevant content to subscribers, don't rush emails. Practice makes it easier. 100 of our highest-impact email templates are available here: https://www.sociallyinclined.com/offers/44LBDxJK/checkout Thanks for listening! We're listening too! Submit your listener mail at podcast@sociallyinclined.com We'd love to hear from you!
On this episode of The Get Socially Inclined Podcast, we explore the world of user-generated content and its power in driving traffic and sales for businesses. User Generate Content (UGC) is when a customer loves a particular brand and shares authentic and unbiased perspectives - creating increased trust and loyalty for that particular brand. We also dive into how user-generated content fosters a sense of community and turns customers into fans. Plus, we discuss the benefits of incorporating UGC into marketing strategy and the importance of asking for permission and ensuring no special attribution is required when using it. We also touch on the benefits of online reviews, claiming listings on sites such as Yelp and TripAdvisor, and how UGC provides search engines with fresh and relevant content without requiring a lot of effort on the business's part. Tune into this episode to learn how UGC can help small businesses tap into the power of their customers' voices and experiences in a highly effective way without a big budget or expensive equipment. User-Generated Content by the minute: [00:00:35] User-generated content is an effective, free marketing tool for small business owners. It builds trust with an audience, increases engagement, and is the king of marketing.[00:02:01] User-generated content drives traffic and sales.[00:04:49] UGC increases engagement, trust, and loyalty, allowing users to interact with a brand and share experiences without being a brand's post.[00:06:17] Power of UGC: Increased engagement through user-generated content.[00:07:26] Ask for UGC to increase trust, engagement, and loyalty.[00:08:30] Word-of-mouth advertising creates authentic, unbiased perspectives, increasing trust and loyalty, fostering a sense of community.[00:11:14] Learn marketing strategies and get support from experts at Socially Inclined Success Club ($15/month).[00:19:00] Encourage UGC to improve traffic and the ranking of local businesses.[00:21:02] UGC increases user engagement, boosts conversions, and is easy to collect with reviews.[00:22:25] Increase sales and search engine rankings by using customer voices and experiences, leading to more authentic conversations about the brand. Thanks for listening! Please "Subscribe" for more and share our channel with your small business friends! Find more from us at https://www.sociallyinclined.com
In this episode of The Get Socially Inclined Podcast, we dive into the topic of engagement on social media for small business owners. As the digital world becomes more crowded, it's becoming increasingly difficult to stand out and capture the attention of potential customers. Jess from Socially Inclined explains that posting too much about one thing is the number one reason for low engagement, and shares insight on how businesses can straddle the line between magnetic and informative content. Plus, we introduce our trademarked MVP posting strategy - including daily motivational, visibility-boosting, and promo and presence-building posts - to help businesses appeal to a wider audience and keep users engaged. Don't miss out on this valuable episode for small business owners looking to improve their social media presence. Here are the key points to help you get more Engagement on social media for small business owners: Introduction to the difficulty of achieving engagement in the digital environment.The number one reason for low engagement - over-posting about one topic.The need for businesses to find a balance between being magnetic and sharing expertise.Discussion of Socially Inclined's trademarked MVP posting strategy.Overview of the different types of posts - motivational, visibility-boosting, promo and presence-building.Explanation that the M and V posts appeal to everyone, while the P posts are aimed at those with an interest in the business. Don't give up on social media just yet! You can still succeed by providing valuable content that resonates with your audience. Let's work together to create a social media presence that truly stands out. Get started at https://yoursocialplan.com
In this episode, we are talking about all things hashtags. What are they, why you can't afford to ignore them, and HOW to use them like a pro to grow your business and increase your reach! In this Take Action Training you will learn: The What... What are hashtags? What are they used for? What you can (and can't) do with them. The Why... Why they are important and why you can't afford to ignore hashtags or use them incorrectly anymore! The How... Finally, we'll give you a step-by-step plan for how to use hashtags to see incredible growth in your follower count and reach on Instagram! Like this episode? Take advantage of our new Take Action Training Program! It's a virtual classroom where Julie & Jess (that's us!), lead you through 50 small business marketing and growth topics that show you how you can TAKE ACTION to change your business right now! These are going to sell for $37 a class (that's $1,850 in small biz training and tools) in the near future but we are offering these 50 CLASSES for just $99 to help you get back on your feet and create some momentum after the 2020 we all had! Learn more here https://www.sociallyinclined.com/takeaction
In this episode you will learn: The What... What to look for in other people's Facebook Groups when picking the ones that will grow your business. The Why... We'll explain why this approach is so effective and is a win-win for everyone involved. The How... Finally, we'll get to the good stuff... How to interact and attract people in other Facebook groups the right way -- Keeping everyone benefiting from these new-found connections!
A personal profile presents an incredible opportunity for someone to visit and get an instant idea of who you are, what you do, and how you can serve them... In this episode we'll discuss ways to optimize your profile for maximum exposure! The What... What your Facebook Profile should be used for and how it should play into your marketing strategy! The Why... We'll explain why you can't just put your Personal Profile on the back burner since you're a business owner!
If you're looking to grow your online business by offering valuable content that your audience can't get enough of, a Facebook Group absolutely must be in your marketing mix. In this episode, learn up-to-date Facebook Group strategies that will turn your cold leads into happy, paying customers. Join the Get Socially Inclined Facebook Group here: https://www.facebook.com/groups/getsociallyinclined Get 50 expertly lead marketing trainings with Julie & Jess and learn how to be authentic, visible, and valuable! Join us in our Take Action membership: https://www.sociallyinclined.com/takeaction
Whether you are a seasoned entrepreneur or just starting your business authenticity in branding is the key to building know, like, and trust. Discovering your why and mission will help you to better connect with your audience in a way that is passionate and authentic. People do business with people so let your personality shine to attract your ideal client.
Learn why Attraction Marketing is the best way to position yourself when selling yourself on social media. Never feel salesy or icky again when you are working your business. In this episode, you will learn why pull marketing instead of push marketing is the way to get ahead on social media and techniques to authentically share your story, products and services.
Engagement is the name of the game when it comes to the Algorithm and getting visible on social media. Listen to get some of the top engagement strategies to grow your online presence. Like this episode? Learn more business growth strategies and our Take Action Training series click here https://www.sociallyinclined.com/takeaction
Facebook is still the largest platform in the social media space, and with 2 billion users it's not going anywhere anytime soon. No matter your niche, Facebook has the audience to help you build know, like, and trust and sell your products or services. Whether you are just starting out or a seasoned entrepreneur your goal is to attract people, create visibility, and make sales but it can be exhausting if you are trying to be in ALL the places at once... In this episode, we discuss the four main avenues that Facebook offers for delivering your content as a small business owner or influencer along with a plan to help you focus the time you have to get visible. Like this episode? Learn more business growth strategies and our Take Action Training series click here https://www.sociallyinclined.com/takeaction