Hack The Matrix

Discover the simple 3-Step copywriting template used by master copywriters to make themselves bundles of money. Warning: Once you see it, you can't unsee it, and the implications will terrify you. EnjoyDownload.

Making Offers So Good, People Beg You To Take Their Money Marketing and copywriting become easy when you know this one thing about your target market. Here's the one question to ask yourself and get an instant increase in sales.Download.

A good sales message is like an emotional rollercoaster. Trigger these emotions, in this order, and watch your sales skyrocket. Also, an explanation as to why the show was gone for so long. Enjoy. Download.

The reason politicians and activists want you to identify as part of a group is that groups are easier to control. Individuals think for themselves. But people who see themselves as a member of a group tend to do whatever the group does. Over the years, there have been quite a few studies on conformity and groupthink. Their findings will change how you view everything. They might also help you make a lot more money. Warning, this episode is NOT for the faint of heart or the easily offended. If you're a moral pearl-clutcher, don't even bother listening. Join the FMS Mastermind Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

Here's a marketing secret used by Freemasons, fascist dictators, mainstream media, and successful marketers like little ol' me. It's what makes people beg for a Strong Man to save them. It's what makes people submit to authority after a terrorist attack. It's what corporate media uses on their viewers in almost every news segment. Oh, and it's what I use when I plot out most of my sales pages and emails. Wanna know the secret? Then you gotta listen to this week's episode of the DAM Podcast. Join the FMS Mastermind Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

I saw a recent report saying that up to 50% of Americans won't be taking the new Covid-19 Vaccine. With all the fearmongering the media and politicians have put into marketing this thing, how could so many people still plan on not taking it? Well, they only used fear on one end of their marketing, and they forgot about the fear on the other end. And now they're paying for it with lost sales. What am I talking about? You'll have to tune in to this week's podcast episode to find out. Join the FMS Mastermind Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

What do fascist dictators, leaders of the Free World, and Coca-Cola all have in common? Here's a hint... It has to do with their messaging, and if you try to follow in their footsteps, it might spell the end for your business. To find out what they do, why it works for them, and why you should probably do something else completely, tune in to this week's episode of the DAM podcast. Join the FMS Mastermind Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

People hate ads. And Millennials hate ads more even than previous generations. So how do we reach them with our marketing? Ad-blockers. Ad-blindness. Ad-free subscriptions... It seems like advertising is going away. But is it really though? What if I told you there was a way to get people gobbling up your ads, even in the middle of everything that's going on right now? In fact, what if this kind of advertising was even more powerful in the middle of a pandemic? Would you want to know what it was? Well, Merry Friggin' Christmas, cause that's what I've got for you in this week's podcast. So, unwrap it, shove in your earholes, and get ready for one of the most brilliant marketing hacks to ever sneak past people's defense systems. All that, and more, in this week's episode. Join the FMS Mastermind Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

Don't you hate it when someone sends you a friend request, then immediately after, you get a message from them, pitching their service or product? No foreplay. No "getting to know each other" stage. Just, "Hey, wanna hop in the sack, do some business together, and give me money?" I can't stand when people do this. It's one of my biggest pet peeves. Especially since there's a much better, much more effective way to do cold outreach on social media. Don't believe me? Then listen to the latest podcast episode and prepare to have your mind blown. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

1. Mind Control Marketing 2. Love Potion Marketing 3. Law of Attraction Marketing If you want to know what each one is, you gotta tune in to this week's episode. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

What if you could hack into people's programming and get them to do whatever you wanted? Newsflash... You can. Schools and politicians have been doing it for over 100 years, and we marketers use these triggers to take money out of your pockets, Every. Single. Day. Want some examples of how mind control is being used on you in almost every aspect of your life? Well, you're in luck. Brett Veinotte and I are spilling the beans on the latest episode of his podcast. This is NOT conspiracy theory. This is science that dates back to the 1800s, and still rules my industry... We just don't talk about it out loud. If you think you have the stomach for it, give it a listen. Check out the full episode on The School Sucks Project, at. https://schoolsucksproject.com/behaviorism-never-dies-with-nathan-fraser-podcast-687/ Join the FMS Mastermind. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

Word of warning: this one gets a little conspiratorial. One of the best things that ever happened to my business was figuring out how to create automatic customers. Instead of going out and making new sales each month, we focused on a subscription model that brought in guaranteed payments every 30 days. We did this back in 2015, and since then, the continuity approach to business has become even more popular. I mean, who wouldn't want customers that come back and pay, month after month? But, could this model have a downside for society? What does it have to do with the World Economic Forum? How will it play into their rumored "Great Reset"? And what will the combination of all this mean for small to medium business owners like you? I invite you to explore these questions with me in this week's episode of the podcast. But you might not like where the answers lead. Listen at your own risk. Also, check out my recent appearance on The School Sucks Project, mentioned at the end of this week's show. https://schoolsucksproject.com/behaviorism-never-dies-with-nathan-fraser-podcast-687/ Join the FMS Mastermind. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

I'm not gonna waste time trying to convince you to listen to this episode. David L. Deutsche is one of the greatest copywriters to ever live. He drops some amazing insight about advertising that you won't hear anywhere else. If that's not enough to get you to listen, you don't deserve the gold inside this interview. Listen, or get left behind. It's up to you. Here's just a tiny bit of what we cover: • Two ways your competitors can help make you rich • Where brand marketing and direct response marketing overlap • The scariest think about switching from brand advertising to direct response advertising • When it's okay to mix politics with your marketing, and when it's not • A counter-intuitive marketing lesson revealed by Donald Trump • How you can make loads of money by offending people • Why not all 3-Star books are created equal • What you can learn about marketing from a conspiracy theorist • How new-school data tracking is overlapping with old school media • What happens what marketing conflicts with privacy concerns • How blockchain technology might change the future of advertising • How copywriting influences product development • Why the science of arguing can make you a better copywriter • And a lot more David's website https://davidldeutsch.com/ Join the FMS Mastermind. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

If you're tired of getting on calls with prospects that go nowhere... If you're sick of spending too much on ads, sending traffic to sales pages that don't convert... Here's the one thing you can do to change everything for the better. And once you see the solution, you'll never be able to un-see it again. It's the elephant in the room, but most people confuse it for a snake or a length of rope. And when they say, "advertising doesn't work for my business," this is why. Wanna know the secret? Wanna see the elephant for what it is? Then you gotta listen to this week's episode of the podcast. Join the FMS Mastermind. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

Well, it looks like the noose just got a little tighter. With social media already censoring a large part of their users, it looks like MailChimp is getting ready to jump on the bandwagon as well. As advertisers, we'll put our ads on bus stop benches, where junkies and bums lay passed out. We'll put our banners on billboards, right next to the crazy guy with a "The End Is Near" sign. But somehow, the internet needs to be scrubbed of any spicy content in order to make it safe for advertisers? I'm calling bullshyte. So what's really going on here? Why the ramp-up in censorship over the last five years? How will it impact digital marketers like you and me? What can be done about it? My take on all these questions and more, in this week's podcast episode. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

Capitalists and business owners are easy to demonize. Especially the more successful they become. The media loves to paint them as greedy and corrupt. The college professors make them out to be exploiters of the working class. Even the successful have a tendency to apologize for their wealth and present themselves as warriors for social equity. Well, here's proof that you should do the opposite. Here's proof that you should celebrate your success and maximize your profits. If you're struggling with how to deal with jealous haters; if you're having trouble shaking the feeling of guilt that often comes along with success, this is the episode for you. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

The Knights Templar had to find out the hard way. Politicians use this secret to destroy their opponents and win elections. You can use it to drastically increase conversions on your sales pages. What is the October Surprise secret of marketing? You'll have to listen to this week's episode to find out. Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

If you've ever tried writing a sales page, you know how vital a good headline is. Your headline has to stop readers in their tracks, grab their attention, and compel them to keep reading. If it doesn't, you can kiss their money goodbye. If your headline doesn't pull them in, they won't read the rest of your sales page, they won't see your offer, they won't click on your "Buy Now" button at the bottom. It all hinges on your headline, but nailing a headline that works is often harder than you might think. David Garfinkel wrote the book on headlines - literally - and today he joins the podcast to reveal the secret sauce behind some of the most successful headlines in history. Want to really understand what makes a headline work? Want to discover easily swiped versions of the highest converting headlines ever? Then you need to check out this episode. We reveal all that and more. Get David's Book Subscribe to the show. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

Do these two things and you'll be more successful than 99% of the people around you. Mind your own business, and Learn when to keep things a secret. If you want further explanation, you'll need to check out this week's episode of the podcast. All will be explained. Apple Podcast Google Podcast Stitcher Spotify Pocket CastsDownload.

The biggest lie we tell ourselves is that we want to be free to choose. We complain that they only give us two candidates to choose from. We complain that every industry only has one or two major players. We complain that they never have that dress, or those shoes, in the size or color that we want. With all that complaining, you'd think that freedom and the right to choose were things we'd really value... but they're not. And I can prove it. Worse yet, if you're a business owner and you think freedom and choice are things your customers want, you're losing money because of it. You doubt me? Then have a listen to this week's episode of the DAM Podcast. All will be revealed. Join the FMS MastermindDownload.

Do you ever feel like people these days are addicted to fear? The media that they watch tells them to be afraid. The politicians they vote for tell them to be afraid. With most of them, if you try to tell them their fear is unjustified, they'll attack you, they'll call you privileged, they'll accuse of trying to kill grandmas. When someone riles up your fear, there's a good chance they're doing it to manipulate you, to make you more open to suggestion. But is there an ethical way to use fear in your marketing? You'll have to decide that for yourself. But before you make that decision, listen to this week's episode. I do my best to explore the topic of fear in politics and marketing in the most rational way possible. Listen now, or something horrible will happen to you. Join FMS Subscribe to the ShowDownload.

Email marketing isn't dead... but it is on life support. Most emails go ignored, get deleted before they get opened, and just plain suck to read. Adam Bensman joins the podcast today to breathe new life into your emails. He reveals some of his secrets to keeping people hooked on your emails, standing out in their inbox, and how to make sure they can't help but click through to your sales pages. If you rely on email for any aspect of your business, you can't afford to miss this episode. Listen now. Check out Adam's website at BrainHickey Join FMS Subscribe to the ShowDownload.

When you look at the world's most successful people, they all seem to have a few things in common. No, it's not privilege from their skin color. Even in America, Indians and Asians tend to do better than the people we called "privileged". No, it's not inherited money. In fact, money generated from one generation is usually completely squandered away by the third generation after. No, it's not even supreme intelligence. There are plenty of really smart people who struggle to get by while there are quite a few people of mild intelligence who strike it rich in their business endeavors. What they do have in common is a cluster of core personality traits; three in particular. And this week, we explore each one, and why they have such a huge impact on whether you'll be successful or not. Do you have them? Can you adopt them? All will be reviewed in this week's episode. Listen now. Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

Do you ever have trouble coming up with new content for your audience? Daily emails can take it out of you. Not to mention blog posts, social media updates, subscriber-only material, and the list goes on. As a business owner or copywriter, it can get to be a bit much. Doug Pew has a solution. In fact, he's got a bunch of them. He writes daily emails for more than one list, never gets boring, and never runs out of content. One of the things he does best is he takes one concept and turns it into multiple pieces of content, all of which can keep your people engaged for days on end. In this episode, he reveals how he does it. And it's so simple, anyone with a cellphone or a keyboard can do it. If any part of your business model depends on consistently creating new content, you can't miss this episode. Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

When people buy from you, they're not buying the features. They're not buying the benefits. They're not even buying the transformation you promise. They're buying one thing. No matter what you're selling, they're all really only buying this one thing. It's the one thing they don't have, and the only reason they're even reading your sales page or listening to your pitch is to see if you have it. Cult leaders have it. Politicians have it. Newspeople have it. And salespeople who know what they're doing have it in spades. Wanna know what it is? You'll have to listen to this week's podcast to find out. Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

Have you noticed how so many of the kids out there rioting in the streets are blatantly anti-capitalist? It seems like they're more concerned with burning businesses to the ground than ever starting one of their own. In fact, "Capitalist" has become somewhat of a pejorative these days. And being a successful capitalist? Even worse. So maybe you shouldn't even listen to this episode. Ray Edwards is unapologetically successful. He's also no stranger to controversy. Ray joins us today to explore where this anti-capitalist mindset is coming from, his views on Christianity, and some of the secrets behind his success as a copywriter. You definitely want to check this one out. https://rayedwards.com/ Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

So, last week, I poked fun at teachers in a Facebook post and it got a lot of panties up in a bunch. First, I don't hate teachers. Second, I don't want a society full of illiterate idiots walking around who have no concept of history or basic economics... Oh, wait. Anyways, my main beef with the school system is that it doesn't do a good job of creating independent thinkers. It does an even worse job of inspiring entrepreneurs. And I can prove it's all by design. So that's what I did in this week's podcast episode. I give my top five or six reasons why school - in its current incarnation - is doing more damage than good for our children, especially when it comes to creating the business leaders and entrepreneurs we need for the modern world. Oh great. Another episode where I lose a bunch of subscribers. Lol. Want to join our community? Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

Before COVID-19 hit, money was flowing and bad marketing was easy to forgive. Social media marketers didn't have to show results in money returned on ad spend. They could get away with showing off their "Likes" and ReTweets. "New Metrics," they called it. Another trend we saw in marketing was the introduction of social issues into a business's branding campaigns. You may recall the "Men Should Do Better" ad from Gillette? But, will this kind of marketing still be popular as we adjust to the new economy left by our reaction to COVID-19? I say, the answer is no, and I'm already seeing proof of it. So, what's working for me and my clients? What's gonna work for your business in the months and years ahead? Well, the answer might shock you. But you'll have to listen to find out. Want to join our community? Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

What do BLM, COVID-19, and getting filthy rich all have in common? The answer's probably not what you think, but it'll make perfect sense when you hear it. It all has to do with our desire to appear consistent and stick to our commitments. Add in a little camel toe and some boiling frogs, and you've got a recipe for success. Don't believe me? Listen to this week's episode and find out. Want to join our community? Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

Doberman Dan is a compliance professional. He's spent most of his life getting people to do what he wanted. And even when he was a cop, he realized that persuasion went a lot further than brute force ever could. He joins me this week to talk about lessons he learned on the beat, and how they apply to his current career as an internet marketer. We discuss the most effective ways of getting people's attention. You'll discover ways to instantly establish yourself as an authority to people. We talk about winning people over to your side, even if they start off by seeing you as an enemy. There's even some stuff about CIA mind control programs, and how they apply to marketing in the modern age. Warning! This one is NOT for the faint of heart. Listen at your own risk. Want to join our community? Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

One of the most powerful (and potentially dangerous) marketing methods known to man. That's what you'll discover if you listen to the latest episode of the DAM podcast. Warning: There's a good chance I'll say something that deeply offends you. Don't come crying to me that your precious feels were hurt if you decide to give it a listen. Hitler's quote about needing the Jews, to justify his actions. Book: true believers. Plug Just Some Guy's youtube channel. Magnet has two polarities, attract and repulse. Today we're gonna talk about attracting by repulsion. Pick an enemy you can blame for everything wrong in the world. Hyperfocus on their evil. This alleviates guilt and responsibility in your tribe. Make your tribe feel good about themselves, and signal you share their virtues. This makes you more trustable, and them more suggestible. Draw lines in the sand, plant flags on hills, give people something to rally behind. Passion evokes action. Promised them away to get what they want while sticking it to their enemies. Own the Libs, white tears, etc. Look at that fringe lunatic from the other side. That's how they all are. They are going to ruin everything for the rest of us. Vote for me and I'll make sure they get what they deserve. Look at the radical leftist. They're burning down your city's. Vote for Trump. Look at the reckless asshole without a mask. He's probably a white supremacist. Vote for Biden. Don't be afraid to be polarizing. Go narrow and deep. The more you repel the wrong people, the stronger your attraction to the right people. This has destroyed main stream media, for anyone dumb enough to think the media is still there to provide the news. But once you see that the media is there to sell products for their advertisers, it makes perfect sense. Whip people up into a state of emotions, make them see you as a trusted guide, give them something to buy. Corn, wheat, sugar companies and some cities, for the diet niche. Trendy diets for the health and fitness niche. Fiat money and socialist policies for the gold and finance niche. Systemic racism for the basketball shoe niche. Nike and Colin Kaepernick. This is where virtue signal marketing comes from, but be careful which villain and values you choose to align with. Get woke go broke doesn't disprove the theory. It's just poor execution of a solid form of marketing. If you're selling Che Guevara shirts, or books about white fragility Robin Deangelo, get woke is a great way to get rich. Want to join our community? Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

Writing a great piece of sales copy isn't about having a killer template. It's not about selling the benefits, over the features. It's not about having a great headline, a bold guarantee, or a bunch of bonuses. Any copywriter who tells you different, doesn't know what they're doing. Writing great sales copy is about one thing, and one thing only; molding belief systems. It's about: 1.) Knowing what your reader already believes, and which of their beliefs are preventing them from buying 2.) Knowing what they need to believe, in order to see buying as the only thing that makes sense, and 3.) Knowing how to take them from the former belief system, to the latter. Everything else is just tactics. Bells and whistles. Distractions. A great copywriter: • Builds a world for their reader to live in • Gives them an enemy to fight against • Gives them hope for the future • And gives them purpose. Your offer is simply about helping them fulfill their destiny. Great copy isn't about convincing someone to buy. It's about helping them realize that “buying” is part of who they really are. Mindset is important, and this is just the tip of the iceberg. To see how far the rabbit hole goes, tune in to this week's episode Want to join our community? Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support the Show Subscribe to the ShowDownload.

Poisoning the Well Fallacy, with examples. Power of the First Heard Story, with examples. How news retractions often work. The old saying, you never get a second chance to make a first impression. What comes first, colors whatever comes next. Once a neuro pathway is formed, information that confirms is accepted. Information that conflicts is rejected. Mark Twain - It's easier to fool people than to convince them that they have been fooled. Credibility boosters at the beginning of your conversation/relationship/sales page. Overcoming the elephants in the room, right away. Make the skeleton dance. Deliver results in advance. Natural Cures book, Apple cider vinegar trick. If you don't Frame early, they'll create their own frame. If you do, you provide the lens they see everything else through. Cuck of the week: Deloitte Let Claire Janover go from internship position over spicy TikTok video. Threatens to stab All Lives Matter People. Seemed more like hyperbole to prove a point. (Play Clip) Deloitte has a strict "no threats of violence" policy. Private company. No freedom of consequences argument. She said Trump supporters got her fired. Not sure. If true, Deloitte shouldn't have bent the knee. Half-hearted cuck of the week. Chad of the Week: Marcellus Wiley Called out BLM for being anti-father, anti-family Pre-Frame with clip of Patrice Cullors Marxists hate nuclear family, as it competes with their power FMS Priesthood Sir Sam of Schmuckelnutz Luckee1, Goddess of Quantumly Connected Seamus Spyboy Want to join our community? Join FMS And, if you want to become a producer, give some value back for the value you've received, and keep me financially incentivized to do the show Support Subscribe Download.

Interview with Ben Settle; the Write Supremacist We talk about email, copywriting, and virtue signal marketing. Cuck of the week: Mike Henry steps down as voice actor for Cleveland Brown https://www.ign.com/articles/family-guy-cleveland-brown-voice-actor-recast-mike-henry-simpsons Chad of the week: Anthony Macky calls out Marvel's racism and segregationist moviemaking practices https://variety.com/2020/film/news/anthony-mackie-marvel-diversity-falcon-winter-soldier-captain-america-1234692295/ New FMS Members Priestess Jillian; She is one in a Jillion. Priest John, Demarketer Priestess Chelsea, Number Crunching Rock Star Priestess Katie, the Queen of Logic Join the FMS Subscribe to the PodcastDownload.

Roger Bannister 4 minute mile. 1945 to 1954, unbroken. Once broken, all kinds of other runners broke it as well. Our belief dictates our reality. What we believe we're worth dictates what we'll attract or earn. Neighbor lady is a COVID Karen, but why? Grocery stores and mask wearers. My own personal beliefs on the mask issue. Cities burning down because of what the protestors believe, "hunted down in the streets" myth. Cultural rift is based around belief systems. Conflict comes from people not believing the same thing. It's when you believe you're fighting evil that you're most capable of committing it. People make their decision based on what they believe. If you influence what they believe, you have a lot of control over how they act. What does your target market believe? And how are those beliefs preventing them from taking action? Believe about themselves. Believe about the world. Believe about you and your solution. Bitcoin is complicated. I got in too late. The IRS will come after me. I can't spend it once I have it. What do you need them to believe if they're gonna be primed to take the action you want them to take? Believe about themselves. Believe about the world. Believe about you and your solution. Buy it at coinstar. It's only at the beginning of its upward trend. Here's how easy it is to report (or hide). Here's how easy it is to convert and spend / here's all the sites that accept it. Marketing is all about building a world for them to live in, where they believe all the things you need them to believe, in order to act in the way you want them to act. You can do this with your sales copy. You can do it with your content. Next couple of weeks, unreleased interviews from Let's Talk Copy. Shout Outs to new members Priest Suasion - the attention-grabbing archdruid Priest Doug - CopyComposer Priest Darbek - Grand Vizier of Holistic Medicine Priete Zombeezee, aka Priest of the High, aka The Highest Priest Join the FMS Subscribe to the PodcastDownload.

What is "Black Propaganda", and how can you use it in your marketing? Catherine Genovese's story, borough of Queens in New York City, March 1964. Attacked and tortured for 35 minutes straight, before finally being killed. Out in public. 38 people watched. None raised a finger to help her. When asked why, they said it was because nobody else did. They thought that if something was really wrong, someone would have done something. They looked to the crowd for a clue on what to do. Masked Umbrella Man and the Autozone windows. The case of the mysterious pallets of bricks. Could be cops. Could be antifa. Nobody knows. Both have motive. Lead the parade theory. The Psychology Behind Mob Mentality When you act as an individual, you bare soul responsibility for your actions. When you act as a group, you share responsibility, and the blame doesn't fall squarely on your shoulders. Therefore, when you think of yourself as an individual, you're more likely to consider the consequences of your actions. And when you think of yourself as part of a group, you abdicate responsibility for your decision making to the group. People who see themselves as an individual tend to give more thought to an action before taking it. People who see themselves as part of a group tend to just go along with whatever the group is doing. Individuals have to be persuaded, one by one, with logical or emotionally convincing arguments. Groups just need a charismatic leader to get behind and blindly follow. The number one rule for making people easier to manipulate? Get them to identify as part of a group, rather than as an individual. When someone keeps beating you over the head with your group identity, that's a pretty good indication they're trying to manipulate you. What is "Black Propaganda"? Titania McGrath, Andrew Doyle, Satire becoming reality. People look to what the crowd is doing if they're uncertain of what they should do. People like us, like us. People who want to be like us, like us. Your testimonials should take this into account. They should come from people your market can identify with or aspire to be like. Customer reviews and social media reviews. Influencer marketing is another option. In today's environment, both are better than celebrity endorsements. If you can control the direction of the mob, either by leading it, or by framing it, you can control the direction of people who defer to the mob. Shout outs to Preist Charles, The Philosopher engineer Preist Mike, the Attic Wizard Priest John, The Foolish Fence-Sitting Fellow Priestess Jessica, The Unfucker. Join the FMS Subscribe to the PodcastDownload.

What is it? Most recent, blackout social media profile pic. Gay pride flag over the corporate logo. During these trying times commercials and emails. At its core, it's a way to appear socially aware for marketing purposes. Why do they do it? Demographics with disposable income. The myth of the wage gap. Gay couples, dual incomes, no kids. Young kids with no responsibilities yet. Media influx of activists, clickbait, ragebait, etc. Cronyism. College kids with a social justice mindset and a marketing degree. Fear of cancel culture. Biggest failures in recent memory: Gillette's toxic masculinity ad Pepsi Kendall Jenner protest ad The entire comic book industry (New New Warriors) Why it keeps failing. Doesn't appeals to the mass market. Comes off as pandering and insulting The target market is broke losers who don't support you anyway. The rare occasions where it works: Ben and Jerry's get arrested at a protest. Nike and Colin Kaepernick, the black community target market. When the real target market is middle-class white liberals who have money to spend and want to look like they're "down". Why Apple Stands in solidarity with the people looting their store. Making clothes easier to steal so the cool kids would be seen in them at school. Take-away. It works in a booming economy and entitled people can cry about first world problems. When the money stops flowing, It's gonna blow up in your face if you're not careful. My advice, avoid it unless your product is political, and the market has money to blow. Shout outs to Priestess Aimee Priestess of Persuasion Priest Tanuj, The Solar Priest, The Matrix Unveiled Preist Morpheus, Dragon of the Dreamworld Priestess Dottie Priestess of the Physical Realm Join the FMS Subscribe to the PodcastDownload.

Scott Adams, two films theory The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses. - Malcolm X Two goals of the media, monetize the audience, influence the audience. How do they do it? Emotions, especially fear, anger, and greed. Fear makes people look for an authority to tell them what to do. Over 70% of ad money comes from big pharma. Ask your doctor if these pills are right for you. Anger makes people want to unite against a common enemy. Look at them. They're so dumb. They're gonna ruin everything. Greed makes people not weigh the consequences appropriately. Redistribution of wealth, the evil one percent. Financial and investment advice, on the other end. Start with the overlap of your maps, in order to get them to where they want to go. Show them you're on their side. Tell them they're right. Give them someone else to blame. Last thing, if you create the content, you'll be seen as the authority. Only difference between the "end is near" homeless man and the MSM is that MSM is a content creator. Get their attention with your content. Get them in a highly emotional state. Make them feel like you're on their side. Give them an enemy to blame. Now that you have their trust, tell them what you want them to buy. That can be a service, a product, and even a worldview. When you watch the news, even your own favorite news commentators, watch how they do this. Learn from it. Understand how it works. Use it in your marketing. Join the FMS Subscribe to the PodcastDownload.

What will this show be? Weekly, live in FMS, released later at fmspodcast dot com Goal is to be the most controversial marketing podcast ever Lay bare the things other marketers try to sugarcoat Explore what makes us tick, how to exploit it for massive sales, and how not to fall victim; intellectual self-defense. This week's episode: Trust the Experts How I dropped out in Kindergarten Kicked out for challenging teacher about Columbus day Never been a blind follower Leftist mentality: From Question Authority to Trust the Experts Why do we defer to the experts? Busy, distracted, lack of mental bandwidth, lack of knowledge What are the problems with this approach? Easy to be misled Cherry-picked experts Censoring experts with dissenting views (Rona) Science isn't a democracy (97% of scientists agree) Influence by Robert B. Cialdini, Chapter 6, Authority Doctors asking for scripts, Opening the door for people in nicer cloths Etc. Stanley Milgram Experiment Stanford Prison Experiment Most scientists 'can't replicate studies by their peers' BBC 2017 article SJW Papers ‘Mein Kampf' as feminist manifesto Seven journals accepted the fake papers, which were written by James Lindsay, a mathematician; Helen Pluckrose, editor of Areo; and Peter Boghossian, an assistant professor of philosophy at Portland State University. “Blind belief in authority is the greatest enemy of truth.” ― Albert Einstein Best thing to do is know this about yourself, and consciously look to prove yourself wrong. Scientific Method Avoid Echo Chambers, both confirmation bias and social media algorithms. For Marketing: Experts lend credibility, came with celebrities Judge Janine and Bill O'riely Larry King, Etc. Showcase your own expertise I'm not a doctor, but I play one on TV. Lol End the show Banksy spraypainting in City Worker get-up story "Act like you belong there" People are sheep and will blindly trust the experts. As much as it sucks, it's likely not to change, anytime soon. Use it in your marketing and positioning. But beware when the news, politicians, and other marketers try to use it against you. Do me a favor, if you enjoyed the show, please subscribe and tell your friends about it. More ways to support coming soon. But that's the best for now. High Priest, Out. Join the FMS Subscribe to the PodcastDownload.