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Let's Talk Socials - the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your business presented to you by Hanna - your Social Media Manager & C

Socials by Hanna


    • May 21, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 24m AVG DURATION
    • 105 EPISODES


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    Latest episodes from Let's Talk Socials!

    #104: Creating videos for social media with Cheyenne Blackburn

    Play Episode Listen Later May 21, 2025 47:58


    Video content is a must on social media in 2025. In this episode, we unpack why video is so important, what to prioritise when you're just starting out, and how to create scroll-stopping content (even if you're awkward on camera or filming with your phone). If you've been putting off video, this conversation with Chy might be the nudge you need.Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #103: UGC vs influencer marketing - what's better for your next product launch?

    Play Episode Listen Later May 7, 2025 9:52


    Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we're going to break it down — what's the difference, what's the actual goal behind both approaches, and how to choose the best option for your next launch.Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #102: Using Meta ads for your next launch

    Play Episode Listen Later Apr 23, 2025 8:55


    Meta ads can be very powerful when done right — and equally frustrating when they're not... Love ‘em or hate ‘em, they can seriously support your launch if you know how to use them. In this episode, I'm gonna walk you through how ads can actually work with your launch, instead of feeling like a confusing, expensive experiment.Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #101: How to plan the social media content for your next launch: a step-by-step guide

    Play Episode Listen Later Apr 9, 2025 13:34


    Planning your next launch and have no idea where to start with the social media side of things? This episode breaks it all down step-by-step — from mapping out your overall launch timeline to planning content that actually supports your goals (instead of just filling the grid).Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #100: 10 lessons from 100 episodes

    Play Episode Listen Later Mar 26, 2025 16:56


    We made it to 100 episodes of Let's Talk Socials! To celebrate this milestone, I'm sharing 10 lessons with you because - believe me - podcasting isn't always smooth sailing

    #99: How to launch for the first time - even without testimonials

    Play Episode Listen Later Mar 12, 2025 13:47


    Launching something brand new is exciting. But it can also be terrifying, especially if you don't have any testimonials! In this episode, I'm breaking down exactly how to market an offer when you have zero testimonials or past results to show – and I share the strategies I used to market my first reading retreat (@busywithbooks). Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #98: Why your last launch flopped (and how to fix it)

    Play Episode Listen Later Feb 26, 2025 9:37


    Failed launches are painful but the good news is: they are fixable. In this episode, I'm breaking down the biggest mistakes I see people make in their launches, so you can avoid them next time. And of course, I'll share how to actually set your launch up for success. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #97: Launch trends to watch - what's changing in 2025

    Play Episode Listen Later Feb 12, 2025 8:58


    In 2025, the classic launch formulas don't work anymore & people can smell the ick a mile away. In this episode, I'm breaking down three major shifts in the launch space that you need to be aware of if you want your next launch to be successful. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #96: WTF is going on in social media right now? with Jodine McIntyre

    Play Episode Listen Later Jan 29, 2025 65:02


    To say that the social media world has gone WILD in the last few days would be a massive understatement: the TikTok ban, Meta's new platform policies including the end to fact-checking, and social media CEOs attending an inauguration... In this episode, I talk to Jodine (@socialsmarty.co) about the state of social media, the theories and conspiracies we come across, and what is likely to happen next. It's an unfiltered insight into a conversation between two social media experts who break it all down for you. Links: Timeline of the TikTok ban Get my social media newsletter here Book a 1:1 session with me How I can support you - my website Connect with me on Instagram or Facebook

    #95: “I need to post every single day during my launch” and other launch myths

    Play Episode Listen Later Jan 15, 2025 13:09


    If you are launching anything in 2025, chances are you will be using social media to build buzz and grow an audience. In this episode, I break down the most common misconceptions I come across in my work as a launch consultant for businesses. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #94: My predictions for social media in 2025

    Play Episode Listen Later Dec 25, 2024 12:53


    I've done the research (and a LOT of note-taking) to bring you my predictions for what's coming in the social media world in 2025. We're talking about overall trends, platform-specific predictions, content that will do well and what it all means for your business. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #93: Marketing my first reading retreat

    Play Episode Listen Later Dec 11, 2024 22:43


    Marketing something for the first time can be tricky, especially when you don't have any testimonials or footage to showcase. In this episode, I'll share the three biggest challenges I faced when promoting my first reading retreat, how I tackled them, and my key takeaways. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #92: Is going viral worth it?

    Play Episode Listen Later Nov 27, 2024 17:00


    We've all seen those posts that blow up overnight: millions of views, comments, likes and SALES are pouring in. But the reality of going viral often looks different. In this episode, I talk about the pros and cons of going viral, give you some tips in case it should ever happen to you and answer the question of whether it is actually worth it. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #91: Don't panic! Use my last minute Black Friday tips!

    Play Episode Listen Later Nov 13, 2024 13:44


    We're just under two weeks away from Black Friday and if you're sitting there thinking, ‘I haven't done anything yet but I should', then this is the episode for you. In today's episode, I'm giving you some last-minute tips for Black Friday so you can still pull off a successful campaign without the stress. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #90: The worst social media advice you've been told…

    Play Episode Listen Later Oct 30, 2024 12:34


    As a social media strategist, I've seen my fair share of bad advice floating around online. In this Halloween-inspired episode, I'm uncovering five of the scariest social media myths that could be holding your brand back - and what you should be doing instead. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #89: Things I struggle with as a social media strategist

    Play Episode Listen Later Oct 17, 2024 15:13


    Even though social media marketing is my job, I do have my own little struggles that you might not expect. In this episode, I talk openly and honestly about what I find hard when it comes to social media. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #88: Are you using social media like a pro?

    Play Episode Listen Later Oct 2, 2024 15:00


    Wondering if your social media presence is actually working for your business? In this episode, I dive deep into the telltale signs of a strong, professional social media strategy that's driving real results — beyond just followers. You'll discover: The 3 levels of social media proficiency How to evaluate where you stand What top-tier social media strategies look like Tips on how you can reach that level Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #87: I'm starting a new business & social media accounts...

    Play Episode Listen Later Sep 18, 2024 16:14


    I'm excited (and also a little bit scared) to write these show notes because... I am starting a new business and need to build a new social media audience from scratch

    #86: 3 lessons I learned in my 3rd year of business

    Play Episode Listen Later Sep 4, 2024 15:57


    My business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months! Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #85: The social media strategies we used to fully book my partner's physio practice in less than a year

    Play Episode Listen Later Aug 21, 2024 19:34


    Next to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy isn't super popular. You'll discover:  How we got started from zero, in a foreign country The strategies we used to tell people about his new venture How to use Google reviews on social media The secret to posting consistently for a long period of time Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #84: Growing a sustainable startup through social media with Anneliese Hough

    Play Episode Listen Later Aug 7, 2024 30:53


    A third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client Anneliese Hough who is tackling this issue head-on with her startup, Magic Beans. Magic Beans uses social media marketing to connect home growers, fostering a community that swaps surplus produce and promotes sustainable food practices.You'll discover...What challenges startups face when using social media How Anneliese overcomes them in her own startup Magic BeansWhat really surprised her about using social media to grow her businessHow she reacts to negative commentsWhy she decided to get specialist support for marketingAnneliese's advice for businesses who are just starting out with social mediaThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #83: Faceless accounts, MRR, "coaches" and other Insta BS with Maggie Patterson

    Play Episode Listen Later Jul 24, 2024 53:10


    Social media is full of wild income claims ("I'm a 7-figure entrepreneur"

    #82: The power of evergreen content with Anita Dykstra

    Play Episode Listen Later Jul 10, 2024 38:17


    Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra on how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.You'll discover...What evergreen content is & how it's different to other types of contentHow it can help you be more efficient and effectiveThe key benefits AND shortcomings of evergreen contentWhat evergreen formats work best Practical tips on how to get startedThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #81: Crafting a seamless omnichannel experience with Jen Kirchhofer

    Play Episode Listen Later Jun 26, 2024 60:32


    No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.You'll discover...What omnichannel marketing is and ISN'THow to choose the right touchpoints for your brandHow to avoid getting overwhelmed, especially when you don't have a huge teamWhich channels to focus on when you don't have a huge budgetAnd how to do omnichannel marketing well Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #80: Influencer marketing 101 with Brittany Luhrs

    Play Episode Listen Later Jun 12, 2024 40:43


    Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.You'll discover...What we wording we should use: influencers or content creators?Common misconceptions brands have about influencersHow to find the right creators to collaborate withRed flags you should watch out forWhat to do when you only have a small budgetWhat makes a successful influencer campaignThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #79: How to fix your Instagram reach and other questions from my community

    Play Episode Listen Later May 29, 2024 28:05


    You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram! You'll discover: Industry benchmarks for reach on Instagram & Facebook - what do we consider  "good" and "bad" reach?2 things to check before making changes to your contentTips on how to fix your organic reach My opinion on DM outreach strategiesWhat really matters when it comes to SM marketing  - no matter what you sellThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #78: Using social media to grow an online membership with Lisa Macale

    Play Episode Listen Later May 15, 2024 44:46


    Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media. You'll discover...Why our generation craves a different type of communityThe successful strategies Lisa has used to build her brand...and the ones that haven't worked out so wellWhat really matters when building an audience onlineLisa's tips to grow your own brand & business on social mediaThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #77: I tested Meta Verified for over a year. Here's my verdict.

    Play Episode Listen Later May 1, 2024 28:09


    Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?You'll discover: What Meta Verified isThe 2 types of Meta VerifiedHow to get verifiedWho's eligibleWhat considerations you should make before signing upMy unfiltered opinion: would I recommend it? Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)

    Play Episode Listen Later Apr 24, 2024 43:13


    This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves. You'll discover: Why it's easy to market our clients but not ourselvesThe 6 characteristics of service marketingHow service marketing is different to product marketingThe mistakes  SMMs often make in their own social media marketingHow service providers can market themselves on social media more effectivelyThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #76: LinkedIn 101 with Jodine McIntyre

    Play Episode Listen Later Apr 17, 2024 50:24


    LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business.You'll discover...The 4 LinkedIn myths we need to get rid of once and for allUnderrated features you should know aboutWhat content does well on LinkedInWhich current trends we enjoy and which ones we hateIf it's worth advertising on LinkedinThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #75: Is now the right time to hire a marketing agency? with Elise Dalrymple-Keast

    Play Episode Listen Later Apr 3, 2024 44:08


    Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency. You'll discover...Common signs it's time to consider hiring a marketing agencyWhen you are actually better off managing your socials yourselfWhat costs & requirements to expectWhat to prepare before you work with an agencyKey factors in choosing the right agencyMisconceptions about working with an agencyThe key to a successful business-agency relationshipThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #74: Can I use AI to write my social media captions? with Ami Williamson

    Play Episode Listen Later Mar 20, 2024 49:05


    Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business. You'll discover...How being a copywriter & using AI goes togetherWhat common misconceptions we need to get rid ofThe potential challenges & downfalls of using AIAmi's favourite AI tools Practical tips on how to write better promptsThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #73: Your ultimate guide to Instagram stories

    Play Episode Listen Later Mar 6, 2024 21:44


    Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories!You'll discover: Why stories are so important to useWhat role stories should play in your marketingHow to create a storyThe top 3 mistakes I see businesses make with Instagram stories (and how to avoid them)Actionable tips for creating stories that captivate your audience & turn them into clientsThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #72: Do I still need a Facebook business page in 2024?

    Play Episode Listen Later Feb 21, 2024 24:35


    Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business. You'll discover: If Facebook is still a relevant social media platform(Technical & not-so-technical) considerations why you might want to have a FB pageReasons why (and why not) I would set up a Facebook page, even in 2024How to manage a FB presence with minimal effortThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #71: Forget Influencers. This is how you get your customers to create content for your brand (UGC)

    Play Episode Listen Later Feb 7, 2024 22:13


    Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build trust, enhance engagement, and ultimately drive sales through the power of authentic customer voices.You'll discover: What UGC is and why it's the hottest trend in social media marketing right nowWhy UGC works so well6 powerful strategies to get your customers creating and sharing UGC for your brandHow Taylor Swift uses UGC in her marketingBest practices for using UGC in your brand's marketingThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #70: How to run successful Facebook ads for your business - Zeden Cider case study

    Play Episode Listen Later Jan 24, 2024 16:05


    In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines.You'll discover: What ad guidelines you need to take into considerationWhat makes a successful Facebook ad campaignWhy your campaigns haven't made you sales so farHow we achieved over 29k impressions (& more) for ZedenThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

    #69: Make 2024 the most profitable year yet with these social media habits

    Play Episode Listen Later Jan 10, 2024 17:18


    As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #68: My 2024 social media trend forecast

    Play Episode Listen Later Dec 27, 2023 31:06


    2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024

    #67: Navigating inclusivity & accessibility on social media with Jay Brooker

    Play Episode Listen Later Dec 13, 2023 39:39


    Inclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in business.You'll discover...What inclusivity really meansWhich mistakes you should avoid as a businessWhy being inclusive is important for your businessHow to make your social media content more inclusive & accessibleHow we can be better allies for the LGBTQ++ communityThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #66: "What the h*ll do I say in my emails?" And other email marketing questions answered with Lisa Davey

    Play Episode Listen Later Nov 29, 2023 48:58


    Both email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven.You'll discover:Why you shouldn't sleep on emails as an e-commerce brandWhat you should be saying in your emailsHow often you should send emails (incl. the bare minimum)The 3 automated sequences Lisa recommends to everyoneHow to keep people on your listThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #65: Low sales? You might have a messaging problem! with Hayley Maxwell

    Play Episode Listen Later Nov 15, 2023 51:08


    "Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode. You'll discover...What messaging actually meansWhy it's important to nailHow to start working on your messagingHow to answer the trickiest messaging questionsWhy doing business as an introvert is so different (& how we can make it easier for ourselves)Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #64: Can I take a social media break over the holidays? And how do I prepare for it?

    Play Episode Listen Later Nov 1, 2023 23:19


    To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also sharing what my plans are and how I'm getting ready for the end of the year. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #63: How a strong & engaged community can help you in a crisis with Charlotte Rae Lightbody

    Play Episode Listen Later Oct 18, 2023 56:14


    Everyone talks about the importance of building a community around your brand but how do we actually do that? And why is a community crucial in a moment of crisis? That and more is what I talked about with Charlotte in this episode. You'll discover...Why building a community around your brand is so importantExamples of brands with strong communitiesCharlotte's tips on how to build your own communityWhat not to do in a crisis situationHow to deal with a crisis effectively as a brandThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #62: Why your website & social media pages need to sing the same song with Adria Green (Grahn Creative)

    Play Episode Listen Later Oct 4, 2023 37:59


    Adria Green from Grahn Creative has a superpower: she looks at her clients' digital marketing in a holistic way and connects all the pieces to form one well-working puzzle. In this episode, I talk to her about why a holistic digital marketing approach is crucial, how to align our messaging over multiple channels and how we can understand how our customers use the internet to drive more sales.You'll discover...What holistic marketing means & why it is importantWhat makes a great website and/or social media presenceHow to make sure your messaging is aligned on every channelHow social media impacts your website SEOHow to understand your customers & get inside their headsThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #61: What makes a great FMCG brand and how do we market it on social media? with Laura Feavearyear

    Play Episode Listen Later Sep 20, 2023 52:24


    Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online. You'll discover...How Laura got into this field of marketingWhat makes a great FMCG brandHow Laura comes up with the concept & packaging for her clientsWhat current trend she absolutely hatesWhat content works well on social media to market your FMCG brandThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #60: How working at an apple factory turned me into a Social Media Strategist

    Play Episode Listen Later Sep 6, 2023 33:00


    This episode is a more personal one.  I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #59: "7-figure business" and other SMM red flags with Hannah Horner

    Play Episode Listen Later Aug 23, 2023 34:22


    "Buy my course so you can also build a 7-figure business!" is just one of the sketchy marketing techniques we see on social media every day. In this episode, I talk to Hannah Horner about money marketing and other red flags when it comes to Social Media Managers & online coaches. Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #58: How to use PR effectively on social media so you don't waste profitable opportunities

    Play Episode Listen Later Aug 9, 2023 18:12


    PR (=public relations) is a powerful marketing branch that is often overlooked by businesses. And even if they do get some PR, they rarely use it effectively on social media. In this episode, I explain why PR & social media are a match made in heaven and how you can leverage them to stop wasting great opportunities for your business.In this episode, you'll discover...What PR is & how it worksHow to get PR for your businessA common mistake businesses make with PRHow you can use PR & social media together3 tips on how to get more PR without having to hire a PR specialist Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #57: How to grow & monetise a Facebook group with Sarah Chant

    Play Episode Listen Later Jul 26, 2023 44:20


    Think Facebook is dead? Think again! Sarah Chant has grown her group "New Zealand Travel Tips" to an impressive 60k+ members and turned it into a profitable full-time business. In this episode, she shares her tips & tricks on how to grow a group and the learnings she has made along the way. You'll discover...How Sarah has grown & monetised multiple Facebook groups How she manages the groups on a daily basisWhat's important to keep people engagedWhat makes her groups different to others in the industrySarah's top strategies to increase membersThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

    #56: Should I use AI to market my business?

    Play Episode Listen Later Jul 12, 2023 26:03


    AI is the HOTTEST topic on social media right now and many preach that you can make your marketing much easier if you use ChatGPT and the likes. But is AI really as good as it sounds? And how do you best use it in your business? In this episode, you'll discover...What AI actually is How you can use it in your business to save timeThe potential downfalls you need to considerTangible examples of how it should & shouldn't be used ✨ If you enjoy “Let's Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips and invite interesting guests. You'll get an extra karma boost if you share this episode on your Insta stories & tag me! I love to see where & when you listen to this podcast.Links:Written version of this episode hereConnect with me on Instagram or on Facebook How I can support you with social media - my websiteSubscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters 

    #55: How to be more confident when showing up online with Trang Nguyen

    Play Episode Listen Later Jun 28, 2023 43:51


    Showing up online & marketing yourself can be scary and comes with many challenges: "Am I good enough? Why should people listen to me? Am I worthy enough of taking up that space?" In this episode, I talk to Trang Nguyen, a high-performance coach & mentor about these challenges and how to overcome them.You'll discover...Why we are afraid of what others will say about us (especially those close to us)How we can start being ourselves onlineHow to shift your focus to the things that really matterHow to find the balance between being confident and being arrogant when showing up onlineThank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

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