Podcast appearances and mentions of lou bortone

In today's fast-paced digital world, video marketing is more essential than ever, capturing attention and building connections in ways other content simply can't. But where do you start if video feels overwhelming? Thanks to AI, creating engaging, high-quality videos has never been easier. From automating editing to generating scripts, AI tools simplify the process, allowing businesses to find their "video sweet spot"—the perfect balance of content, length, and style to maximize impact. In this episode with Lou Bortone, also known as the “Video Godfather,” we'll explore how AI can streamline video creation, the easiest ways to get started, and the best tools to help you leverage video marketing effectively and we'll make it all easy to understand! You can contact Lou at: https://LouBortone.com Also check out his video course in discovering the top video AI Tools here: https://loubortone.com/upsell-1274-5469?am_id=deborah4756 and on https://HalftimeSuccess.com Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter CHAPTERS: 00:00 - Video Marketing Essentials 01:59 - Introduction to Video Marketing 03:01 - Lou Bortone: Video Marketing Expert 07:21 - Importance of Video Marketing Today 09:34 - Getting Started with Video Marketing 13:06 - Choosing the Right Video Format 16:19 - Utilizing AI in Video Marketing 19:59 - Overcoming Self-Criticism in Video Creation 24:24 - Simple Video Editing Tools for Beginners 27:06 - AI Tools for Video Creation 30:50 - Exploring Notebook.ai for Video Projects 37:30 - ChatGPT: A Tool for Video Creators 40:48 - Contacting Lou Bortone 42:35 - Key Takeaways from the Video 43:38 - Video Marketing Sign Off  Valuable Takeaway: AI's Role in Video Production Deborah and Lou discussed the impact of AI on video production. They emphasized the importance of authenticity and the potential for AI to enhance video production, rather than replace it. Deborah shared her experience with AI, highlighting the need to understand its capabilities and not be afraid to use it. They also discussed the importance of finding one's video "sweet spot" and the challenge of self-criticism in video production. Lou expressed concerns about the use of AI avatars, suggesting that while they may have a place, they should not replace the authenticity of a real person on camera.

The more we hear about AI, the more it's supposed to be this miracle for your business... but is it really? What are some practical ways you can use AI, specifically for courses and course marketing? Let's talk about it in this episode with these 8 ideas for you. Get the full links and show notes at https://CourseCreatorsHQ.com/226.     LINKS MENTIONED   Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Join the free AI for Business Summit and get even more ideas - https://coursecreatorshq.com/AIforBusiness2025   Test drive one of my favorite AI tools - https://CourseCreatorsHQ.com/Castmagic    Use the free AI tool from Kajabi (scroll down) - https://coursecreatorshq.com/KajabiAI  Use the paid AI tool with a Kajabi subscription to generate 40 pieces of marketing content from one video - https://CourseCreatorsHQ.com/KajabiCreatorStudio     RELATED EPISODES  E191: 6 AI Tools for Online Course Creators to Save Time  E149: 12 Video Secrets from Lou Bortone   E198: 16 Video Recording Tools for Online Course Creators    KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   Caution – never use AI content raw (always check the sources), put in your own words and your own spin. Watch for hallucinations. Never share anything you don't want to be given to someone else. If it makes up a testimonial, make sure you replace it with a real one. 8 Key Ways to Use AI - Subject lines for your emails – you want them to be short and snappy plus build some curiosity and intrigueHelp you write your emails – especially if you give it enough details to start withWork on your sales pages – one section at a timeName your courses and products  - AI never gets tiredName your lead magnets - pick and choose wordsMake your landing page more interesting and intriguingHelp you write your course outline – get you started, and then you definitely need to make it your ownHelp you with a course lesson – get advice on the best way to teach a lesson COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2025PlannerPodcast   Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube  https://coursecreatorshq.com/YouTubePodcast   Facebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

Lou Bortone's back for another round – last time we discussed his book, Video Marketing Rules, today we're considering what Mario Puzo's classic, the God Father can teach us about business.  Quite a lot apparently - this iconic tale of family, loyalty, and power has rather surprisingly shaped Lou's approach to business. He shares insights on building trust + relationships, and how the lessons from the mafia can surprisingly apply to our professional lives. Gosh. Look for more shows in this Classics strand where we take a book that's most certainly not a business book + for no good reaon, treat it as though it were. It's also part of the December Daily – where, you guessed it, the show is gasp, daily for the whole month Book discussed in this episode: The Godfather - Mario Puzo Lou's Book: Video Marketing Rules Lou's Website: loubortone.com Lou's Podcast: Take the Cannoli: The Godfather Podcast ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today we're breaking down our experience at the 2024 Agents of Change conference. From standout sessions on rethinking the customer journey to using AI for content and video marketing, we dive into our favorite moments. Hear our take on John Jantsch's insights about shifting from the outdated sales funnel to his fresh approach on building trust and referrals.Plus, we geek out over Lou Bortone and AI-powered video tools after his stellar demo-packed session that showcased tools like Descript, Pictory, and more—all designed to help marketers of any size.Finally, we compare this year's conference to others we've attended. Is Agents of Change really living up to its name? Tune in for our candid review and actionable insights to help your business thrive in this fast-changing digital landscape!Speakers Mentioned:John JantschAndy CrestodinaViveka Von RosenLou BortoneAI Tools:Chat GPTHedraOasisKapwingUnderloadDescriptDream MachineNotebook LMSquadcastPictoryAdditional Links:Quebec NordiquesAgents of ChangeInboundLet's connect! Send us a message and say hi. It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!But wait! Explore a wealth of tips, tricks, and insights on our various social channels:

You need to be doing video for your business. You know this. Even if it's just a few lives on social media now + again, people need to see the human side of your business. That means, your smiling face on camera. But as we know, video can be daunting – so today, I've brought in video marketing expert, Lou Bortone, to give us pointers on where to start. And that it's ok that your first videos might be… less than fabulous. Everyone's are - so you're in good company. Lou's Book:  Video Marketing Rules: How to Win in a World Gone Video! https://amzn.to/4bvBFub Click links to see books on Amazon #affiliated Lou's Website + Free Ultimate Guide to AI Video: loubortone.com/aiguide  Lou's Recommended Book: The Godfather – Mario Puzo https://amzn.to/4dtWtnL ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.  This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.   Click here lizscully.com/reading to get your book list

Why you've got to check out today's episode:Discover valuable strategies on how to use video to break through the noise online and effectively engage audiencesFind out these two AI tools that helps in simplifying video creation to enhance your video marketing effortsLearn about actionable tips for consistency and engagementResources/Links: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguideSummary: Are you struggling to cut through the digital noise and get your message seen by your target audience? With millions of messages flooding platforms like Facebook and email daily, standing out can seem nearly impossible. Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.In this episode, Lou shares how to leverage video effectively to attract more leads and clients. He discusses the importance of creating engaging content that resonates with viewers, emphasizing that simply producing a video isn't enough—it's about making the message clear, engaging, and being consistent. He also delves into the power of AI tools in video production, highlighting these two tools that he uses himself.Check out these episode highlights:01:46 - Lou's ideal client: My ideal client is an established small business owner who has an open mind about technology and AI and is not afraid to be a little bit of an early adopter.02:24 - The problem Lou helps solve: The problem with a lot of the folks I work with are, they are the best kept secret in their niche.03:06 - Symptoms his client face before meeting him: There's so much noise and clutter online that you really have to have a clear message to break through and a method to do that.03:56 - Common mistakes his clients make: The biggest mistake is really not being consistent.06:09 - Lou's Valuable Free Action [VFA]: A lot of it is really just being open to experimenting, especially with AI.07:34 - His valuable Free Resource [VFR]: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguide.08:01 - Q: How did I make the transition from the television industry to online video 20 years ago? A: It was bumpy. But I'm glad I did it. Tweetable Takeaways from this Episode: "Video marketing, like any kind of marketing, is a marathon and not a sprint." – Lou Bortone

Do you have a favorite tool for recording videos, especially course videos? In this episode, host Julie Hood goes through 16 different video recording tools you can consider using for your courses. Get all the links and full show notes at https://CourseCreatorsHQ.com/198      RELATED EPISODESE128: Create Online Course Videos More QuicklyE149: 12 Video Secrets from Lou BortoneE047: Improve Your Course Videos with These 5 SecretsE007: Videos, Audios and PDFs… Oh My! LINKS MENTIONED(Note: some of these are affiliate links.)Zoom - https://CourseCreatorsHQ.com/Zoom  Zoom Clips - https://coursecreatorshq.com/ZoomClips    Loom - https://coursecreatorshq.com/loom  Camtasia - https://coursecreatorshq.com/camtasia  Powerpoint - https://coursecreatorshq.com/powerpoint  Descript - https://coursecreatorshq.com/descript   Searchie - https://coursecreatorshq.com/searchie    Tella - https://coursecreatorshq.com/tella    Quicktime (Mac only) - https://coursecreatorshq.com/quicktime   Screen Flow (Mac only) - https://coursecreatorshq.com/Screenflow    IMovie (Mac only) - https://coursecreatorshq.com/imovie   Live streaming:Restream - https://coursecreatorshq.com/restream     Streamyard - https://coursecreatorshq.com/streamyard   ECamm Live (Mac only) - https://coursecreatorshq.com/ECamm   Podcast / Guest recording: Riverside - https://coursecreatorshq.com/riverside  Squadcast - https://coursecreatorshq.com/Squadcast   KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  How do you pick a tool? Use the one that you find the easiest, that fits into your budget and that you are the most comfortable with. Then you can always upgrade in the future!COME VISIT JULIE!  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/

Welcome to another episode of the Humane Marketing podcast. In this episode, we delve into the realm of humane video with Lou Bortone, exploring how video content can be a powerful tool for authentic connection and trust-building in today's business world.  Join us as we uncover the core principles of creating videos that resonate on a deeply human level, discover the importance of authenticity in fostering a loyal audience, explore cutting-edge AI tools for video creation, and gain valuable insights into future trends and actionable tips tailored specifically for solopreneurs.  Get ready to be inspired and equipped to use video as a means to stand out authentically and thrive in your business endeavors. In this conversation with Lou, we addressed the following talking points: How Lou got started with video and has seen it evolve into a tool for humane and authentic connection The core principles of creating video content that resonates on a human level How authenticity builds trust and a loyal audience Tools for video creation, including AI Future trends and actionable tips for solopreneurs and much more... --- Transcript 186 Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea, like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years. business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, Have a look at my offers and workshops on my website at humane. marketing. Hello friends, welcome back to another episode at the Humane Marketing Podcast. Today's conversation fits under the P of promotion of the Humane Marketing Mandala. And I'm talking to a long time online friend, Lou Bortone. If you're a regular here, you already know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the Humane Marketing version [00:03:00] of the seven P's of marketing at humane. marketing. com. One page, the number one and the word page. And also just a reminder for my non native English speakers, humane is with an E at the end. So it's not human, it's humane. So humane with an E dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different P's for your business. All right, let me tell you a little bit about Lou and from his bio, you will kind of immediately kind of grasp his sense of humor. If Don Vito Corleone, Marty Scorsese and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone. Lu is known as the Video Godfather and is conciliare to some of the brightest names in digital marketing. [00:04:00] He's a video marketing expert, an author, speaker, and host of the Godfather podcast. Prior to becoming a video printer, Lu spent more than 20 years in the television business before being run out of. Hollywood. Lou is also a father to twins, a rescuer of pugs, and an expert at Italian curses. I'll always remember meeting Lou in real life back in, I think it was 2017, when he picked me up in a Red Beetle or something. Like that at this tiny train station in Camucho Cortona and, and that's in Tuscany and then drove us up the hill. And I could tell he had no experience with stick driving to our retreat house for the week. And these in person meetings are really just so special in this online world, aren't they? So that's why I went back to Lou for this episode [00:05:00] around video. So in this conversation with Lou, we addressed the following talking points, how Lou got started with video and has seen it evolve into a tool for humane and authentic connection, the core principles of creating video content that resonates on a human level, how authenticity builds trust. And a loyal audience, tools for video creation, including AI tools, future trends and actionable tips for solopreneurs to get started or to get better with video and so much more. So let's dive into this conversation with Lou Bortone. Hey Lou, so glad to see you again and get a chance to talk shop with you about video. And of course, in the off recording, we talked about Sicily because we have a common love for everything Italy, right? Lou Bortone: Exactly. Yeah. And you're one of the [00:06:00] online folks that I've actually met in real life. So that's right. Sarah: Yeah. Which is always, you know, it's such an exception. And so it's yeah. Something special. I, I was part of your, what do you call it? Mastermind Lou Bortone: or Tuscany and yeah, and we had the few years of the little interruption of the pandemic and all that, but hopefully that's all behind us. Yeah. Sarah: Yeah. That was amazing. Loved it. Cool. So I have you today to talk about video and we were just, Discussing, well, maybe we're going to call it video like we're human or YouTube, like we're human or something like that. And then you share it that you just kind of focus a lot on the trust and authenticity. And so we'll definitely get into that. So really looking forward to it. Why don't you start by sharing how you got. Into video how you you know, you're calling yourself the godfather of video, tell Lou Bortone: us Yeah. [00:07:00] The long and circuitous route too. And you know, it's funny 'cause I think people call me that because they know of my love of Italy and Sicily and the Godfather, but all really, because I've been doing it for a really long time. So I was in the television business for many years in Los Angeles and I think it was probably around. 2000 on 1998 that I really got online and started to do things online. And when our twins were born, we decided, well, let's leave, you know, Hollywood and La La Land and go some, go back to family and in Boston. And that's kind of when I started doing the online video stuff which was fun because the way I discovered YouTube is that I was helping some people. Do a sketch comedy show for like a local cable access. And we started to put the videos on YouTube and really get a lot of attention there. We realized, Oh, this, you know, we were kind of onto something. So I was on from a very early, you know, back in 2005 when YouTube started and I've been doing online video ever since. And I love it because [00:08:00] I'm an introvert and I don't have to be in person necessarily with people. And even though I don't love being on camera for me, it's a lot easier than in person networking. And I just love the fact that we can do this and sort of have our own TV station, our own podcast. I mean, 10, 20 years ago, this would have been impossible. So Sarah: yeah, that's how I got here. That's insane. It's like mind blowing that, you know, 2005, that it really seems like ages and ages, but that's Lou Bortone: when it came out. So I guess that's what, 18 years. Oh my gosh. I feel so old. Sarah: It really is a long time ago and of course, you know, it went through phases of ups and downs and, and it seems like right now it really is kind of like coming back and, and I want to know from you, why do you think that it has this comeback now? What, Lou Bortone: what, what? It's interesting. And it's the same with, you know, remember podcasting sort of cooled off [00:09:00] for a while and now it's harder than ever. I think part of it is that You know, when, when I was growing up, when we were growing up, you know, there were just a few TV stations and a few options. And now with YouTube and podcasts and streaming, you know, we've got access to, to the, to basically a worldwide audience every time we turn on our computer or our PC. Put our phone on. So I think that's part of it. It's just the accessibility and also the fact that folks who maybe are a little younger than us grew up with. They never didn't. You know, they always had Internet. They always had you do. They always had streaming and all this kind of stuff. So for them. A screen is a screen is a screen, they don't care if it's TV, they don't care if it's you know, cable, they don't care if it's YouTube, you know, whatever they're watching, they can watch anything, anytime, and that's why, you know, another crazy statistic is that YouTube has more viewers than all the U. S. TV networks, all the cable networks, all the streaming services, so when you think of TV, you don't usually think of YouTube, but [00:10:00] YouTube is TV, and TV is YouTube. Sarah: I mean, if we think of our kids, right, that's, that's all they're watching. They're not watching TV. It's Lou Bortone: definitely the YouTube. Multi screens. You know, they're, they're watching YouTube on a, on a traditional television screen, but they're on Twitter or X at the same time with their friends. And I don't know how they do it. I can barely manage one screen. Yeah. Sarah: Yeah. I also feel that. You know, we were also kind of part of the blogging era. And, and so I feel like, you know, Google has changed their algorithm again. And people are like, well, people don't really read blogs anymore. And we can't get any traction with SEO. Now that the market is getting flooded with all the AI content. So maybe it's also, do you think it's also because of that? People are like, well, at least that. That's what it was for me. I'm like, I got to pay attention to Lou Bortone: YouTube. Absolutely. And then the other thing with business owners, I mean, you know, we always read video is the way to [00:11:00] get the most amount of information in the shortest amount of time. So if we're all multitasking, we're all really over scheduled, we're all really busy. Oftentimes it's like, I can't sit down and read a newspaper. But what's that? You know, it's, I have to, you know, go to YouTube and find this quick answer. I have to go to see this thing on Tik TOK or, you know, so it's really just a great way to get access to any information anywhere in the world. Sarah: Yeah. Yeah, exactly. It's, it's, it's, I love it, especially when it's timestamped. So it's like, Oh, I don't even have to watch the whole thing. It's just like, yeah, exactly. So, so yeah. Lou Bortone: So I think now the thing is that. The, the consumer, the viewer, it has more control than ever. Cause like I said, when we were at least in the U S when we were growing up, it's like you had three TV networks and, and they controlled everything. They controlled what you saw, what you heard. And now it's kind of like, well, the consumer can go anywhere they want and see anything they want. So they're completely in control now. Sarah: So that kind [00:12:00] of probably if someone has never done any video kind of sounds also intimidating because it's like, wow, like there's this giant audience out there. Okay. You already mentioned as an introvert, sometimes YouTube is actually probably easier than the networking thing, but maybe it also feels like, well. What am I going to share that hasn't already been said out there? Yeah. So what would you say to that Lou Bortone: question? I think, you know, everybody has their unique spin and everybody has their own, you know Perspective. So it's like you have something to offer. A lot of times if I'm working with my clients or students, they feel like, well, you know, like you said, well, you know, what can I say that hasn't already been said? And I tell them, look, you know, you have a message. You have a unique message. You have a unique way of doing things and your Passion to get that message out to the world has to be stronger than your fear of being on camera. Because again, you know, the other thing too is now that we're all able to be on camera, we're not walking the red carpet at the Oscars. We're just putting on a podcast or a YouTube channel [00:13:00] and showing up and trying to be authentic. Sarah: Right. Yeah. So let's talk a little bit about this trust building and authenticity, like what are some key points here that maybe a story I can tell is like, I remember when I put up my first video and I just seen them all because I cleaned up my YouTube channel and I'm like, Oh my God, this is terrible. But I remember like really sweating it like, Oh my God, I have to prepare everything. Yeah. So. Like, do we really need to have this perfect video or how much of it can we just wing and really be just human and Lou Bortone: authentic? I think you can wing 80 percent of it, probably. I mean, I often make the distinction between quick videos and keeper videos. It's like, okay, a keeper video, your homepage video on your website, you know, you want to, you don't want to be in your pajamas, probably. If it's an important video that's going to have shelf life, like your homepage [00:14:00] video, or if you're selling, you know, a thousand dollar coaching program, you don't, you know, you want to look professional. So those keeper videos, you probably want to spend more time and effort on, but if it's, you know, quick tips, I mean, oftentimes I just think of something and then just go to YouTube and share it. So quick tips or Facebook lives or any kind of live video, it's really more about, you know, just showing up. And sharing your message and being authentic. And a lot of times people think video is about the technology. And what I try to sort of, you know, reshape that or respin it as, no, it's really about connection and relationships and engagement. It doesn't matter what technology we're using. It just matters that we're connecting and being authentic and sharing ourselves. Hmm. Sarah: I remember we, we did the workshop together or something about video for introverts back in the days. And, and I remember we did kind of have one module on, on on technology. And I'm thinking maybe that actually lost [00:15:00] a bit of importance now that. You know, we're so used to these shorts on YouTube and even famous people just kind of like filming themselves. You think it has changed maybe also over time? Yeah. And Lou Bortone: I think that the pandemics accelerated it really quickly because, you know, and basically in, you know, a day we all had to move to zoom and we had to move our events to zoom and we had to move everything online. So I think that just accelerated it. And, you know, it was almost like. You know, well, I don't have a choice. I have to be on camera because that's the only way I can connect with my audience right now, right? Yeah. And I think the other thing was now people realize, Oh, this is, you know, this isn't that scary. And this isn't that difficult technically. And we always hear about no like and trust. And I think people finally realized like, wow, this is a great way to build no like and trust. Sarah: Yeah, it's so true. I'm always surprised that people are watching whole episodes, you know, that I put [00:16:00] on the podcast as well, but no, people actually watched the YouTube version of it as well. And probably it's because that know, like, and trust, right? Lou Bortone: Yeah, definitely. The connection, the ability to watch it on the go, cause people are watching on their phones. And I did, you know, I've, I've done podcasting. Off and on, but the reason that I finally committed to doing a podcast was I saw a statistic that YouTube was now the number one source for podcasts, more than Apple, more than Google, more than Amazon people are going to YouTube for podcasts and whether that's just. Kind of listening to it when, you know, with a slide on the screen or having an actual interview or seeing the person on screen, either way there, it's become, you know, kind of the go to place to see and hear podcasts. Sarah: Yeah, that's interesting. I did see a difference between just having that slide and the moving, you know, lines which I did before. So I didn't have the video portion of [00:17:00] it. And now with, with the actual faces, like there is more engagement or there is more views because yeah, obviously it's more interesting to, to see two people talking than just a line. Yeah. Lou Bortone: Yeah. And that's the other thing that's been interesting too is now with all the AI stuff. It's like, I think there's going to be not really a backlash with AI, but more of a need for like, okay, I don't want to see a robotic, you know, synthesized video. I mean, yeah, I can create an AI version of myself. It's like, hi, I'm Lou, you know, and recreate my voice, but it's still not you, you know, it's still not the real person. Sarah: Yeah. And, and I really feel like that's why I like the really human and authentic videos the best, where you see some people, you know, they have like this fancy background and their logo is up there and their book is up there. I'm like, I get that from a marketing perspective, but. [00:18:00] It doesn't feel real. It feels like if I would see you on the street, I probably wouldn't recognize you because you're wearing so much makeup and I don't, yeah, I don't really recognize you. So for me, it's really that real humanness that comes across. Yeah, Lou Bortone: and that's why I like, you know, I don't do as much live video as I should, but I kind of call it like, oh, a live video is to come as you are party, you know, just show up and, and, you know, be yourself and don't worry that the dogs are barking in the background because that's the way it works, you know, like it's, there's going to be distractions, there's going to be craziness going on in the background, but that just makes it more real. Sarah: Talking about that. I just watched, remember that BBC interview where the walks in and then the baby rolls in and I just watched that Lou Bortone: again. Sometimes those are viral moments. Like, you know, the wife's son doing, trying to do a professional interview and the guy walks by. [00:19:00] You know, husband walks behind her in his boxer shorts, you know, it's like, we're trying to do video here, people. Sarah: And what, what I didn't remember is that that was in 2017. So way pre COVID. So that's why it was like super shocking. You know, back then we were all still like, Ooh, you know, has to be super professional. So I feel like a lot has changed since the pandemic. Yeah. And again, Lou Bortone: You have to find that balance because like I kid like you don't want to look like a hostage video. I mean, you don't want to have really terrible lighting and yeah, that it may be authentic, but it's still not easy to watch like if the lighting is really bad or if the audio is bad. So you have to find that balance between like, look, I have to, you know, look relatively professional, but I don't have to be so polished that I'm on doing an interview on CNN or something. Sarah: Exactly. Yeah, it's, it's true. It's that balance that you're still human and creating trust. But without looking [00:20:00] like, yeah, you're just going on CNN. So we talked a little bit about AI what I just recently started using is this Tool called Clip, Opus Clip or something. Oh yeah. Yes. Opus Clip. And it lets you create these little shorts from longer videos. Right. And, and I love that because it's repurposing existing content. And so, yeah, do you know any other great AI tools Lou Bortone: that people are using? I did a series on some AI tools and Opus Clip was one of them, which is great because if you're going to create content. You might as well get as much mileage out of it as possible. So if you're doing a podcast and you wanted to do clips from the podcast, or you want to do 60 second segments, Opus clip is great for that. Pictory. ai is really good because you can, you know, make your videos more professional and edit them and add, you know, B roll and background footage. And the one that I use probably every single day is descript. com. And the reason [00:21:00] I like that is because for people who are not You know, video editors, you can edit the text and all those changes are made, you know, you're basically editing a Word document and then the changes transfer the video. So I've been using that for pod, you know, to produce podcasts and really every kind of video because it's, it's really faster and you can look more professional and more quickly. Yeah, Sarah: and I love the fact that you just highlight all the ums and take them Lou Bortone: all out. Yeah, I had no idea how many times I used the words and until I found a descriptor like, oh, I can take out all the filler words with one click. And suddenly I sound smarter than I am. And I don't think that damages any of the authenticity or makes it any less real. It's just that like, oh, this is, it's going to be a little bit easier to look more professional without having to go through all kinds of crazy editing and stuff. Yeah. Yeah. Sarah: Yeah, that's true. It doesn't feel like all of a sudden you sound like a robot. You just. I feel like, yeah, you sound [00:22:00] smarter because you're not constantly looking for words or, or, yeah, saying Lou Bortone: them that. And some of it's getting like, it's a little bit weird because there's a feature in Descript where if I'm looking at the screen, it will put your eyes back up to where the camera is. Oh, I haven't Sarah: seen that. Lou Bortone: Ooh, that's kind of, you know, it's kind of interesting. It's a little creepy, but it works pretty well. But again, it's about striking that balance. Like I could do videos where I say, you know, you sort of insert the name, like you do one video, hello. So, you know, it's like, well, obviously that's, you know automated. So you don't want to do so much automation that it's not, you know real anymore. Sarah: Right. Yeah. I guess that's a question that you get often is like, well, where should your eyes be when you're doing either self recorded videos or chats like this one? For example, me right now, I'm looking at the camera. I'm not looking at you, which I always feel like, oh, what a Lou Bortone: shame. You got [00:23:00] to sort of train your eyes. I'm like, Oh, you know, my mom said you have to look people in the eye. Exactly. Great, but the camera, the camera's eye is up here, so I cheat because I have like a little extra monitor up where the camera is, but if I was looking at the screen, it would be, it would feel like I wasn't connecting with you and I wasn't being as authentic because I'm not, you want to try to, the camera is the the other person's eyes. So that's the tricky part. Sarah: Yeah, yeah. What I do is this, because I'm recording on zoom, so I just make the screen of zoom very small and just shove it right under the camera. Lou Bortone: I know. So those kind of tricks of just, you know, try to look at the camera try to have, you know, adequate lighting But again, it's, you know, it doesn't take much. I, I, I like to have a setup where I can just say, okay, my camera is set up, my background's okay, my lights work, and I want to just be able to go. I don't want to have to spend 20 minutes setting up a video every time I do a video. Sarah: Yeah, exactly. It becomes kind of like a nuisance if you're, it feels like, Oh, [00:24:00] I have to do all this setting up. What about what about in terms of the, the body placement? Because one thing I noticed is when I put the things on Tik TOK compared to everybody else, my face was like, Oh God, this is like, this is no Lou Bortone: good. Consider where the person's watching from, and a lot of people are watching on their phone, especially if it's a vertical video. So oftentimes if I'm doing a webinar and I'm sharing slides that are landscape, I realized, well, I can't put this on TikTok or Instagram Reels because it's going to squish it. But like, again, using software like Descript, we can take a video like this and put, you know, the people, Vertically so that it still works. So what I do see a lot, and it's funny cause I did another video about this, is it just, people don't have a very good sense of the spatial awareness. Like there'll be way down here, like, hello. And the trick that I, I heard that works is that, you know, think in terms of like, you don't want any more headroom than you [00:25:00] could fit a golf ball on the top of your head. So. You know, you don't want to be too close. You don't want to be too, too far away. Sarah: So what about here? Like Lou Bortone: it's kind of like, I think, you know, we were used to seeing that from news anchors and TV. It's usually like, you know, the, the typical shot is head and shoulders kind of shot, but again you know, if there are people doing videos who are yoga instructors or something like that, they got to go way back and be No, I think it's really just a matter of being aware of where you are in the camera. Oftentimes we'll see on zoom maybe somebody's on a laptop and they're looking up and you're looking up their nose. It's like, that's no fun. You know, just try to. Have a straight on you know, and use the photography rule of thirds where your eyes should be on the top third of the line. And if you've got graphics, those should be on the lower third, which is why they call lower thirds. So it's just having a sort of a spatial awareness of where you are, what's going on on screen. Sarah: Right. Yeah. [00:26:00] Yeah. I think a lot of it also comes back to confidence and just doing it a few times and not caring if it doesn't look good and just keep doing Lou Bortone: it, right? Yeah. So it's funny when we do, like we did the video for introverts thing a few years ago, but when we do when I do these challenges, I say, you know I do my first video in the car after I just came from the gym. So it's like, okay, this is the worst I'm going to look. Okay. I'm going to, I'm going to set the bar really low so it can only get better. And you know, I'm in the car, the lighting's bad, I'm sweaty, but okay, I'm going to start there and then work my way towards better videos as I go. Sarah: Right. Yeah, that's a, that's a good way of putting it. And I remember those videos after kickboxing, right? Yeah, exactly. Yeah, exactly. Yeah. I don't know if I would bear that, but yeah. . Lou Bortone: Well, and I think, you know women have a harder time because of the expectations. Like, oh, you know, my hair has to look good and I have to be wearing. Right, whatever. But I think people are less concerned [00:27:00] about that now than they used to be. Sarah: I think so too. And it's so refreshing. Lou Bortone: Yeah. Cause we just show up on zoom and it's like, look, you know I just came back from the gym or I'm, you know, I've been doing this, that so it's really more about, you really have to. Focus on the message and not so much the quality is important, but it's, it's less important than, than your message and you, and what you're Sarah: delivering. You know what that makes me think of is it's funny that we haven't kind of changed our headshots yet to being more human because sometimes you go on somebody's website and it's this beautiful girl. Like. Once in a lifetime that they look like that. And then you see their YouTube videos and you're like, Oh, they're actually human, Lou Bortone: right? And I, I did have photos when we were in Italy. I'm like, Oh, I want to have my pictures with really old buildings in the background and things like that. And then when people show up, they're like, Oh, you don't look like you look on, on [00:28:00] screen. So I used to do a really silly trick. Okay. Back in the Photoshop days is I would make my image actually a little wider so that I'd look heavier. And then when I showed up in person, people would say, Oh, you have you lost weight? So I was doing that reverse Photoshop, like, well, I want to look better in person. So I'm going to, but again, it's, it's, it is all about that authenticity and connection. And I talk about building loyalty through video, because again, it's really more about A relationship than about what camera you're using. Sarah: Yeah, it really feels like it's. I explained it in levels of intimacy, right? And so people sign up to your newsletter that they get your emails. That's the kind of the low level or before that it's even social media. Right. And then there's a higher level is newsletter and even higher letter that level Dell will be YouTube or, you know, any kind of video. And then probably [00:29:00] zoom calls where it's like in person zoom calls and then the actual in person meeting. But yeah. I do feel already, you know, we're seeing each other's facial expressions and that, yeah, that creates trust and loyalty. I Lou Bortone: totally agree. Yeah. And again, you know, even though, thank goodness we're past the pandemic and live events are coming back and conferences are back, there's still going to be that hybrid events, people working from home much more than they used to. I mean, my kids who are 25 they have never worked in an office. Everything they've done is, is on screen, on zoom, on Google meet, whatever it is. That's just the way they work now. Yeah, Sarah: yeah, yeah. No, it's crazy. Yeah, it really is. So let us talk a little bit to wrap up around the future. So we mentioned AI, we mentioned that, you know, Google is not really easy anymore to have your [00:30:00] blog posts featured. So what is, what do you see the future of video? How do you see it? Lou Bortone: I think it's, you know, obviously there's going to be a lot more volume because people are going to continue to flock to YouTube and watch YouTube shorts. I think we're going to see, you know, shorter bursts of videos, like. TikTok and Instagram reels are going to continue and it's a little harder to make the connection there because you're on for a shorter amount of time. But I think we're going to see the shorter videos, promoting podcasts and longer content where you really can connect because again, you're obviously going to make a better connection with somebody if you're seeing or hearing them for, you know, 15, 20 minutes, rather than. Forty five seconds and i think the other thing is that there may be a little bit of a not really a backlash but sort of an anti AI thing like okay i've seen the robotic you know synthetic version of blue but where's the real you know i'm gonna show up on facebook live and not be perfect but be real so i think you'll start [00:31:00] to see a little bit more of you know as much as we're going to be using AI that's still not going to you know literally replace the person and their message. Sarah: Yeah, I hope so. I mean, I'm, I'm all for AI, but exactly. It's still, in a way it makes the videos that we're doing even more special and more human. So, so maybe that's also a good. Lou Bortone: Yeah. So, yeah, because that's the, you know, it's almost like if you send out an email blast, it's not very personal. If you send out an, an AI video, it's great, but it's not. You know, it's personal or familiar or engaging. And even now that chat GPT is, is starting to put in I think it's called Sora where you can put in a prompt and chat GPT will create a video from nothing, which is great, but it's still not. You, I don't think so. What Sarah: does it do? It creates an avatar of you or just, Lou Bortone: you know, if you say create a video about a trip [00:32:00] to, to Boston mass, it's going to pull in footage from Boston and scenes and sites. And I think, you know, eventually if you record yourself, it'll be able to do sort of a facsimile of you, but it's still not going to be the real you. So, yeah, Sarah: some interesting, interesting things coming our way. That's for sure. Lou Bortone: Yeah, it's crazy. So I think there's still gonna be a place, a really important place for those videos. If I do a lot of video email, I just sort of, you know, rather than sending email, I do a video on loom and, and share something. And I think again, that's more personal. Yeah, it takes a little bit more time, but I think it also has a lot more impact because you feel like, oh, wow, this person's actually talking to me. It's not going to 1000 people. Yeah, I love Sarah: that. Yeah. I love those videos. I remember them from, from the, the trip in Tuscany. One thing we didn't talk about so much, and maybe it's something that we don't need to worry about is the whole algorithm thing, because obviously we're replacing the [00:33:00] Google algorithm by a YouTube algorithm. So how much are you paying attention and telling your clients to pay attention to the algorithm and making sure it gets, you know, right? Yeah, Lou Bortone: I mean, as long as I've, I've been on YouTube since the very beginning, and it's constantly changing and it's hard to keep up with. And I actually work with a YouTube coach just to try to stay on top of it. Can, and he keeps telling me the same thing and I've heard it over and over. And I think it's the best idea is make videos for humans, not algorithm. Don't try to game the system. Don't do keyword stuffing. I mean, I, I was talking to him about keywords and tags and he's like, just don't worry about it. It doesn't even matter anymore. Just make, you know, know who your audience is and, and try to connect with them and give them what they expect from you, what they want from you. And don't say, oh, you know, I'm going to make a knitting video because knitting is really hot. This is like, well, that's not what I do. So, so don't try to gain the system because you're not going to figure it [00:34:00] out and just make videos for an audience and for a person rather than for an algorithm. Man, Sarah: that's really refreshing because it feels like we're trying to figure out the algorithm and by the time you figured it out, it changed again, Lou Bortone: right? I know it's like I used to have coaches are like, okay, your title has to be 69 characters and your description has to be this and you know, it's still important to optimize your video the best you can, but at the end of the day, you know, spend more time making the video than trying to, you know, figure out just the exact keyword to include. Yeah. Sarah: Wow, I'm glad I asked you that early Lou Bortone: relief. It's like save, save you a lot of trouble in, in SEO research. And it's not completely, you know, it's not that important anymore. It's still counts for something, but like my YouTube coach is like, don't worry about the keywords for the tags and keywords, just put in different spellings of your name. So if somebody spells your name wrong, they'll still find you like, okay. [00:35:00] So so it's, you know, and, and the other thing is that with YouTube. It's shifted so much. I mean, maybe keywords were 80 percent of the people finding your video and now it's like 10%. So, and I even look at my analytics and I say, Oh, you know, only a few of these viewers came from search. The vast majority of them came from suggested videos of people finding the video because they, you know, they're seeking you out and they know, Oh yeah, I need video advice or I need to know how to do such and such. Okay. Sarah: Interesting. Yeah. So it just keeps, keeps on changing. So as long as you put your videos out there, you're, Lou Bortone: you're doing something right. Consistency is really, really important. I mean, YouTube likes consistency and YouTube likes watch time. So people always say, well, should I be doing video shorts or longer videos? And really a combination is best because you're sort of getting the best of both worlds. But YouTube, you know, the algorithm still does reward watch time. So if people start a video with you and then stick with it, [00:36:00] YouTube loves that because you're on the channel longer. So that's why I think podcasts are doing so well on YouTube because tend to stick with the, you know, the whole podcast rather than just watch two minutes of it. Yeah. Yeah. Sarah: That's good to know. Well Last question. What would you say people who are just starting out and they're kind of, and maybe they're introverts, what's the first video that they should do? Lou Bortone: I think that the lowest hanging fruit is live video, Facebook Live, YouTube Live. I mean, you can go on and do a video. Maybe you just do it into a Facebook group. But I think live videos have a little bit less of an expectation of perfection. So you can show up, you can make a few mistakes. You can. Do your ums and ahs, whatever, and people are not going to be that concerned about it. So I think practicing with live video is a really good way to get your feet wet and sort of get, you know, ease your way into videos. And then after you've done a bunch of those and you realize like, Oh my God, I didn't die on [00:37:00] video. Then you can say, now I'm going to go record a video for my homepage and maybe I'll make that more professional. Sarah: That's, that's cool. And so in live video, does that mean that people can actually come on live? Right? Lou Bortone: Yeah. And you know, with like Facebook live, again, you can, you can say, I'm only going to go live to my private group. So maybe you feel a little bit safer starting there because you know, the folks in your group. Right. Oftentimes I'll do a video and then on the Facebook setting, I'll do only me. So like, okay, it's, it's live, but it's not, nobody's seeing it. And then maybe later on, I'll say, okay, that, that wasn't so bad. I'm going to change that view to public. So even though you recorded it ahead of time, you didn't make it live until afterwards. Yeah. Sarah: Love that. Very good. Well, thanks so much for sharing all your godfatherly knowledge. Thank you. It's been great. Tell people please where they can find you and, and I know you have a, a free tool for us as well. Lou Bortone: Everything's at [00:38:00] loubortone. com. And I also like people sometimes have trouble planning their video, what they're going to say. So I have a free video planner at loubortone. com forward slash. And that'll just help you sort of map out your video and, and know what you're going to say. And you don't have to script it. You don't have to have it all, you know, word for word. Sometimes it just helps to know, okay, I'm going to do my intro and I'm going to do these three points. And then I have a call to action. Sarah: Yeah. Yeah. I think that's what I do. I think it's really helpful because. By the time you're two thirds in, you don't remember how you wanted to end it. And so it's kind of good. Lou Bortone: Yeah. A few bullet points. And then there's always, you know, editing. You can always go into Descript and use the AI to take out all your filler words and, and sound smarter. Sarah: That's great. I always ask one last question to all my guests and that is, what are you grateful for today or this week? Lou Bortone: Wow. At my age, just waking up, but, but yeah, I mean, it's [00:39:00] here in the U. S. in February in New England, it's, it's chilly out, but you know, the sun's out and everybody's healthy and, you know, it's all good. Nice. Sarah: Wonderful. Well, let's hope it stays like that. It's really good to reconnect with you. Thanks so much for being on the show. Lou Bortone: Thank you. Appreciate it. Sarah: And that's a wrap for today. I hope you got some great value from listening to this episode. You can find out more about Lou and his work at loubortone. com. Lou also has a free video planner for us that helps us plan the content of our video before we hit that recording button. So you'll find this at loubartone. com forward slash planner. And if you're looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more about our community at [00:40:00] humane. marketing forward slash circle. And you'll find the show notes of this episode at humane. marketing forward slash H M 1 8 6. And on this beautiful page, you'll also find a series of free offers such as the humane business manifesto, as well as my two books, marketing like we're human and selling like we're human. Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients and the planet. We are changemakers before we are marketers. So go be the change you want to see in the world. Speak [00:41:00] soon.

In this episode, get a preview of the Course Profits Workshop audio series - and the guests who are sharing their ideas for you to help you find more profits with your online courses. Get the full links and show notes at https://CourseCreatorsHQ.com/186. LINKS MENTIONED    Get on the list so you can get the full workshop, the interviews, special offers and gifts - for FREE - at https://CourseCreatorsHQ.com/PodcastCPW Find out more about Wendy Breakstone's Micro Audio Summit & how you can use it to get 100-1000 leads here:https://coursecreatorshq.com/MicroAudioSummit KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    The guests:- Lindsay Padilla of HelloAudio.FM talks about selling more courses when you put your course lessons into a private podcast. - Samantha Hoilett shares her 5 steps to better messaging including making sure you ahve a unique point of view- Lou Bortone shares how Descript can save you hours and hours of time and headaches.- Jana Osofsky talks about how Pinterest keyword research is essential to making Pinterest send you students (sometimes for years). - Ellen Finkelstein shares how to use simple stories to connect with your email audience, in a much deeper way. - And I'll be talking about AI prompts and tools you can use to improve your sales and write better. Get everything here when you sign up:https://CourseCreatorsHQ.com/PodcastCPW  COME VISIT JULIE!  Get on the email list AND get the FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2024PlannerPodcast  Get this free course -  Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq  Disclaimers  https://coursecreatorshq.com/disclaimers/   

My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients.  You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those at Leadpages.com/podcast. Let's dig into it.   

Want some ideas to make video easier? Host Julie Hood interviews Lou Bortone to get 12 of his secrets to better videos and course lessons, including tools and resources for you. Get the full show notes and links at https://CourseCreatorsHQ.com/149 LINKS MENTIONED     Freebie - Lou's Video Planner  https://coursecreatorshq.com/LousVideoPlanner  Descript for Video Editing  https://CourseCreatorsHQ.com/Descript  Lou's Discover Descript Course  https://coursecreatorshq.com/DiscoveringDescriptCourse  KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   Video Secrets from Lou  The Return on Time Investment is so great - for awareness, exposure, leads and conversionsWe have access to a global audience (it used to be only TV networks had that access)Easiest place to start is Facebook Live. You can download and upload into YouTube.Turn your current content and reuse as videos (use Descript to create videos from your audios - with slides, captions and images)YouTube requires consistency and you need 100 subscribers.YouTube sweet spot - between 3 to 8 minutes.YouTube Shorts - under 60 seconds.Record videos in batchesWhen doing voice-over slides, you don't have to be on-screen, but come on at the beginning and the end of the lesson.You can use Zoom to record your videos and saving to your hard drive will get better video (with higher resolution)YouTube is almost like TV now, with the way people watch.Remember your call to action in your videos!   Lou's Favorite Tool  Descript - for video and sound editing, transcript, and even have it read it in your voice. Edit the text (and not the video "wave.) It removes filler words. And don't miss his Discovering Descript course here: https://coursecreatorshq.com/DiscoveringDescriptCourse  Lou's Background People call him "The Video Godfather," because he's been doing this a long time. He spent 20 years in the television business and another 15 in digital marketing. He's worked with thousands of entrepreneurs, from tech averse newbies to online rockstars like Michael Port, Ali Brown, Mari Smith, Peter Shankman, Dr. KellyAnn Petrucci, and many more.Visit Lou's YouTube Channel Here:  https://www.youtube.com/@LouBortoneVideo   COME VISIT!  FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood.Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram  https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQ

If you want to increase online visibility for your business, the universal advice is that you need to post videos. Everywhere, all the time, videos. Algorithms love videos, Kids love videos. Grandmas love videos. Videos, videos, videos! I was a slow starter when it came to posting videos for my music and my businesses. I've had a YouTube channel for a long time and it sat for years while I worked up the nerve and figured out how to use my camera. A few years ago, I heard about a class called 31 Flavors of video. In that class, I learned about 31 different kinds of online video I could make, I joined a Facebook group where I got daily feedback. And I gained some amazing tools and resources that helped me make good decisions about equipment, production, scripting, and more. In this episode, I'll introduce you to Lou Bortone, the creator of the 31 Flavors of Video, as well as programs like Fast Forward video mastermind, and the new podcast, Take the Connoli: The Godfather Podcast. Lou will take us on a trip from growing up in his dad's TV workplace in Boston to his industry experiences in Los Angeles, his eventual return to the Northeast, and his reluctant entry into entrepreneurship. Lou considers himself a curator of content creation and production tools and resources. His emails, videos, and now podcasts are rich with helpful information, inspiration, and encouragement for video creators at all levels of experience. 31 Flavors of Video starts May 1st and you need to register here soon: https://mt938.isrefer.com/go/31F/franklin/ (Affiliate Link) Fast Forward group program also will be starting soon. Register here: https://fastforward.video Subscribe and listen to Take the Cannoli: The Godfather podcast here on YouTube https://www.youtube.com/@LouBortoneVideo or https://thegodfatherpodcast.com Everything else Lou you can find at https://www.loubortone.com Thanks for listening, sharing, subscribing, and reviewing Your Own Best Company with Franklin Taggart! #onlinevideo #videoproduction #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message

Lou Bortone is a video marketing strategist, a small business marketing consultant, and a frequent keynote speaker. With more than 20 years in the entertainment industry, he is highly knowledgeable about creating content and what businesses want.  Lou's consultancy and speaking engagements center around loyalty and how it can be used to help companies break through. This approach, combined with his use of video marketing, has made him a unique figure in the marketing industry. In this episode… It is nearly impossible to have a successful business in the modern age without some form of video marketing. The problem is not all videos are made the same. It can be easy to pour your budget into video marketing but have it result in little to no engagement. So how do you take that aspect of your marketing to the next level? Lou Bortone is a video marketer with a long and extensive career in media. He has developed his organic and honest style for video marketing and now helps others find their right approach.  In this episode of Access to Anyone, Michael Roderick sits down with Lou Bortone about video marketing. The two talk about how Lou entered the industry and what he has learned during his career. They break down how to build relationships, how to work with the algorithm, and how consistently you should post.

  With the rise of social media and the increasing importance of online presence, video marketing has become a valuable strategy for expert-based business owners. Video has the ability to increase brand awareness, create more engagement, generate leads, and drive sales. But one important aspect of video that is often overlooked is the potential to build know, like and trust with potential customers. But more often than not, entrepreneurs don't make time to create video, even with a plethora of easy video creation tools. On Amplify Your Success Podcast episode 327, Lou Bortone joins me to share his expertise on everything from creating engaging video content to getting started, even if you are camera shy.   Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways ●     [4:05] Lou talks a bit about the post-pandemic zoom. ●     [3:33] How video helps you get to know someone's energy. ●     [8:00]The different ways to create video for your marketing strategy. ●     [10:58] Melanie and Lou discuss how he has been able to become an authority in video marketing, even though he is more introverted. ●     [13:33] How to get started and access the right state of mind, even if you are camera shy. ●     [17:01] Lou and Melanie talk about the importance of experimenting with different types of video to find out what works best for you and your audience. ●     [22:58] A discussion on professional vs “raw” behind the scenes type videos for conversion. ●     [26:38] Lou shares how valuable collaboration and building his network has been to grow his business.     About the Guest Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He's helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is also the host of the podcast, "Take the Cannoli: The Godfather Podcast."    Resources Mentioned in This Episode: ●     Get Lou's Free Resource: Free Video Planner - http://www.loubortone.com/planner ●     Download your 17 Mistakes Guest Experts Make Scorecard https://melaniebenson.com/magnetize

“Coppola presented in The Godfather that crime and business are essentially the same thing, but even among thieves there is a code of honor. What's missing in today's business world is loyalty and trust.” Lou Bortone Lou joins me today to discuss the lessons we can learn from The Godfather and how we can apply… Continue reading The Godfather, Loyalty, & Business with Lou Bortone The post The Godfather, Loyalty, & Business with Lou Bortone appeared first on Ana Melikian, Ph.D..

Vivendi recently reported that a whopping 77% of brands could disappear tomorrow and no one would care. Customer disloyalty is the new normal. How can you and your business gain and retain new clients, customers, and even employees in this uncertain, post-pandemic world? (Without using fear and intimidation like the Mafia?) The answer is loyalty. And the proof comes from an unlikely source: The Godfather. In this episode of The Godfather Podcast, we look at the theme of "loyalty," and what it means not only in The Godfather, but also in business today. I'll explain why "Loyalty is the New Currency," and how you can build a "wall of friendship" just like Don Vito Corleone. We'll also look at some of the best and most repeated quotes from The Godfather! ============================================================= Lou Bortone is a writer, producer and speaker who keeps his friends close and his enemies closer. Lou is also a ghostwriter, author, and Consigliere to some of the best and brightest minds in digital marketing. Lou's brushes with fame include getting drum lessons from Doors drummer John Densmore, and standing up to “Sonny Corleone” when he refused to re-write a promo script for James Caan while working at E! Entertainment Television. --- Send in a voice message: https://podcasters.spotify.com/pod/show/godfather1/message Support this podcast: https://podcasters.spotify.com/pod/show/godfather1/support

About Lou Bortone: Lou is a popular speaker, author, and ghostwriter of six business books. He has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. In this episode, Lou Bortone talks about video marketing and how to do it successfully. Lou shared his expertise as well as stories and quotes from the movie 'The Godfather', about loyalty, trust, and favors. In this episode, Nancy and Mark discuss:Building Brand Loyalty Through Video MarketingImportance of Loyalty in Business RelationshipsImportance of Authenticity in Video MarketingLeadership Lessons from The Godfather and Building Trust in BusinessBenefits of Video Marketing Key Takeaways: Building trust is the key to getting favors for your businessTrust is the ingredient to building loyaltyWhen doing a video, just be yourself and don't put on any mask “The most expensive thing in the world is trust. It can take years to earn and just a matter of seconds to lose, and I really liked that one, because it talks about the fact that like, you know, loyalty and trust is really something that is kind of delicate and has to be nurtured. And yeah, easy to break.” - LOU BORTONE Connect with Lou Bortone:LinkedIn: https://www.linkedin.com/in/loubortone/Website: https://loubortone.lpages.co/ Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/ Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164 Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsalesFacebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website: https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com

Lou Bortone is a writer, producer and speaker who keeps his friends close and his enemies closer. Lou is also a ghostwriter, author, and Consigliere to some of the best and brightest minds in digital marketing. Lou's brushes with fame include getting drum lessons from Doors drummer John Densmore, and standing up to “Sonny Corleone” when he refused to re-write a promo script for James Caan while working at E! Entertainment Television. Lou is a father to twins, a rescuer of Pugs, and an expert at Italian curses. He's also the author of “Leave The Gun, Take The Cannoli: Leadership Lessons of The Godfather.” Lou is a stand up guy who never rats on his friends, and always keeps his mouth shut... except for today when he's agreed to talk with you! To learn more about Lou, check out the following links: Lou's Video Marketing Website: https://loubortone.lpages.co Lou's Keynote and Speaking Page: https://www.digibrand.online/speaker-page/ Facebook: https://www.facebook.com/lou.bortone Instagram: https://www.instagram.com/loubortone/ LinkedIn: https://www.linkedin.com/in/loubortone/ Twitter: https://twitter.com/loubortone YouTube: https://www.youtube.com/c/LouBortoneVideo

Sample Video Clip from Lou Bortone's Keynote: Loyalty is the New Currency-Leadership Lessons of The Godfather. Here's what Loyalty is the New Currency is about, and how it relates to business: Vivendi recently reported that a whopping 77% of brands could disappear tomorrow and no one would care. Customer disloyalty is the new normal. How can you and your business gain and retain new clients, customers, and even employees in this uncertain, post-pandemic world? (Without using fear and intimidation like the Mafia?) The answer is loyalty. And the proof comes from an unlikely source: The Godfather. Using stories from my own upbringing in the "mob's backyard," along with memorable examples from The Godfather novel and movies, I'll show you how loyalty is the new currency, and how you can use lessons from The Godfather and the Mafia's "Code of Honor" to create fiercely loyal customers and employees who “can't refuse” your offers! --- Send in a voice message: https://podcasters.spotify.com/pod/show/godfather1/message Support this podcast: https://podcasters.spotify.com/pod/show/godfather1/support

Lou Bortone is known as The Video Godfather. We're not exactly sure why and, frankly, we're a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He's helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author, and ghostwriter of six business books. He's also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

Many customers prefer watching video content instead of web content. Video content is growing year by year. I learned this data to launch my YouTube channel in 2017 for Ukrainian clients and then moved to English content in 2020. During my way, many haters told me – stop it, it's not for you, you're so…

Patty is talking with Lou Bortone, a pioneer and thought leader in the video space since the launch of YouTube in 2005.  He's helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.  Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.    Lou exemplifies what it means to have a growth mindset.   He shares how he was a “closet-woo” person early on, and now he is very comfortable with the woo aspect of life, including receiving.   Lou recently reached out to Patty when things were not working for him. His instinct was to do more so when Patty said to take a month away, he was skeptical, but he did it anyway. He went to a cabin in the woods with no internet or phone. He took notebooks for journaling and gave himself some space.   How did it go? Lou says, “life changing!”   Lou's advice for those who aren't sure about things like talking to your guides is to trust the process. It's the best way to open yourself up to possibilities. He calls it a conspiracy of goodness.   He also shares that you have to be willing to be seen, to step into your power. He shares how embracing the process is a great approach for growing your confidence on video.   His advice is to not die with your story (or music or art or ideas) inside you. You can shift your relationship with video and be present for those you want to serve.     Connect with Lou   Get Lou's Video Planner (the best way to start!)   Lou's Website   Learn more about your ad choices. Visit megaphone.fm/adchoices

The results are in … video is the champion of online content, and you better get in the game. But how do you create videos that get watched, shared, and remembered? Get advice from an expert! Now I don't profess to be an expert when it comes to video. So I invited my friend, Lou Bortone, to be our guest on Virtual Lunch. Lou is a former executive at E! Entertainment Television as well as an online video guru. In this rebroadcast he shares helpful tips you can put to use before, during and after your trade shows and events

In this episode, I'm chatting with the “Video Godfather,” Lou Bortone. We discuss the evolution of YouTube (he's been here since the beginning!) and where TikTok may be heading. Lou shares his 5 Pillars of Video Marketing. He discusses the differences between quick videos and keeper videos, how to decide where to share your videos, and why you simply must use video in your marketing.  __ Links mentioned in the episode: https://www.loubortone.com (Lou Bortone website) https://www.youtube.com/c/LouBortoneVideo (Lou on YouTube) https://www.angelakellysmith.com/podcast/lou-bortone-tips-from-the-video-godfather ( Link to this episode ) — Join the Women Podcasters Academy at http://womenpodcastersacademy.com (womenpodcastersacademy.com) For information on website design and marketing services, visit http://angelakellysmith.com (angelakellysmith.com) Contact Kelly at kelly@angelakellysmith.com Music by Zen Man Mentioned in this episode: The Podcast Launch Playbook -- If you've been thinking about starting your own podcast, The Podcast Launch Playbook will help you do it—step-by-step, super-simple, exactly what you need to go from idea to launch! Buy here: https://the-marketing-chat.captivate.fm/plp

“The Video Godfather” Lou Bortone joins the Social Sales Link team to discuss the powerful impact video has on social selling in this brand new episode of the Making Sales Social podcast. Listen as Lou, an author, speaker, and digital marketing consultant at LouBortone.com, shares how he has helped business owners generate more revenue through creative video marketing strategies. Not only does Lou offer valuable insights on creating videos that would help increase your impact, influence, and income, but he also is passionate about helping camera-shy individuals like himself get over their fears and put themselves out there through video marketing. Tune in as he lists down the common mistakes salespeople and business owners make when trying to venture into video marketing and explains why it's important to not get lost in the technicalities of video creation.

There's never been a better time to leverage the potential of online videos to make an impact and share your message. So says the Video Godfather, Lou Bortone, who should know, as he's been at it since before the launch of YouTube. Listen in to his story of Making It.

"The Play Button is THE most compelling call to action on your website", says Lou Bortone. He should know since he's been using video to grow businesses for over 25 years. Known as "The Video Godfather" Lou guides you through the process, step-by-step, and sets you up for success with video. Who will share with you how to use video in your marketing, white barriers are keeping you from starting and how to break through them, and what type of equipment you should be using. Video marketing is here to stay and you need to know how to do it right. Lou Bertone will help you know how to do just that when you listen to this episode. You will also want to put your hands on his free 99 video ideas which will do wonders for your marketing.

Have you been wanting to use more video in your business and are either not confident on camera or not sure how to get started? In this episode, I have the genuine pleasure of interviewing my friend and colleague, Lou Bortone. Lou's resume is long and rich and he's been in the video marketing field for many years.  If you're wanting to learn some tips, tricks and simple hints to using video marketing in your business. Listen in.  Lou's not only a video marketing master, but he's a midlife family guy too. We talk about all things marketing, our love of our ancestry, what it's like being at midlife and so much more. Join us for this great conversation and if you listen closely you just might get to "meet" one of his precious dogs too.  Links Mentioned In This Episode Get Lou's FREE Cool Tools Course here Download my Ultimate Speaking Lead Generation Starter Guide here. Discover how to Monetize, Grow and Scale Your Coaching or Service-Based Business here. 

People call Lou Bortone "The Video Godfather," because he's been doing this a long time, and he's really damn good at it. He spent 20 years in the television business and another 15 in digital marketing. He's been doing video marketing since long before it was a "thing." When it comes to creating your video marketing plan, he guides you through the process, step-by-step, and set you up for success with video. The post #117 – Lou Bortone on Why Every Author Needs to Use Video first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Our guest this week is Lou Bortone - Granite Planet Productions - Video Marketing AKA the Video Godfather, speaking about how he assists clients with innovative online branding strategies, including social media marketing and online video coaching.http://www.loubortone.com/Hosted by Tamara MacDuff (pickle#1) and Sid Ragona (pickle#2) of Re-Thinking Business: Success Sauce & Two Pickles.

Lou is so amazing that I just had to bring him back to share his latest and greatest in the world of video marketing. In this episode, we talk all about getting back to the basics in marketing, including the red velvet rope policy which just might be the most important of all.  Lou gets real about the struggle of taking time away from his business and by time away, I mean in a cabin in the woods with, gasp, no technology. I call this being intentionally unproductive. And to really succeed as small business owners we need to completely unplug.  In that time off, magic happened for Lou. He was open to possibilities and seeing his business through fresh eyes, which is how he teamed up with Dawn Doherty to create Digibrand. Tune in for video and marketing gems galore.  Links:   Book Yourself Solid by Michael Port  Marketing Made Simple by Donald Miller  Getaway   About Lou Lou is the video godfather. We're not exactly sure why. And frankly, we're a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.   He has helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.  Digibrand: Done for You Video  LouBortone  To learn more about your host, Catherine Avery:   Productivity by Design   Facebook Page and   LinkedIn  To connect with Catherine: Schedule a Call   *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you. 

Maximizing YouTube. There's new stuff all the time coming out on YouTube. It kind of drives us crazy because with thousands of videos that I have out there on multiple channels, we have to try to go back and upgrade all these older videos. I've got thousands of videos to fix up and I'm not fixing up the video so much as the stuff surrounding the video that helps get the video seen. Screw The Commute Podcast Show Notes Episode 358 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 05:26 Tom's introduction to Maximizing YouTube 06:15 Using hashtags 06:55 YouTube Video Builder 07:19 Watch Time and Session Time 10:51 Scheduling content 12:02 Optimizing your content 14:01 Links in your descriptions 14:57 Put keywords and links in your About tab 16:13 Sponsor message Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Scam Brigade - https://scambrigade.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Keyword Research - https://screwthecommute.com/1/ YouTube Secrets - https://screwthecommute.com/82/ Lou Bortone - https://screwthecommute.com/99/ Voice Search - https://screwthecommute.com/130/ Best Ad Bargain - https://screwthecommute.com/175/ Lou Bortone - https://screwthecommute.com/261/ Dr. Janet Hall - https://screwthecommute.com/356/ Ella Hall - https://screwthecommute.com/357/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

 Discover the value and importance of video marketing in growing your business Learn more about how to overcome the fear of video marketing and which matters most- the quality or its content Know more on the different creative ways on how to film your own video for marketing Resources/Links: Check out Lou's Mini-Course: http://www.Loubortone.com/sizzle Summary Are you struggling when it comes to video marketing whether it's because you're shy to be in front of the camera or you just don't know how to do it? Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube back 15 years ago, back in 2005. He's been in that space as a specialist refining and fine-tuning and as an innovator at the leading edge of using videos online. In this episode, Lou shares his own personal fears and struggles in video marketing back then and how he overcame these. He also talks about the value and importance of video marketing and the common misconceptions business owners have when it comes to video marketing, such as- which is more important, the quality or the content. Check out these episode highlights: 1:25 - Lou's ideal client: “My ideal client is usually a small business owner who understands the value and importance of video marketing. A lot of folks come to me and say, "Oh, I really know I should be doing video but I'm not comfortable with it," or, "I'm not used to it." So usually folks come to me when they realize, "Yes, it's time to do a video but I'm not sure where to start." 1:50 - Problem Lou helps solve: “For the most part, I help them overcome their fear of video. A lot of people have the fear of the camera, fear of doing video. I, myself, as an introvert, never really liked to be on camera so I sort of empathizing with that and help them get over it.” 2:44 - Typical symptoms that clients do before reaching out to Lou: “I think it's mostly just procrastination. They just keep putting it off until they realize, "Oh, my gosh, I've got to finish this, I've got to." And a lot of it has to do I think with the fact that they think it has to be perfect or really high quality, when in fact, the message is really more important than the quality.” 3:22 - Common mistakes that people make before they find Lou's solution: “Again, I think that they think that the equipment alone may solve the problem, like, "Okay, I'll start doing a video when I get a better microphone. I'll start doing a video when I get a better camera." When it's really like it's not about the equipment as much as it is about them wanting to put themselves out there and get their message out in a more powerful way.” 5:04 - Lou's Valuable Free Action (VFA): “Well, other than actually starting and doing it, I think, just experimenting, doing Facebook Live. I think that's the low hanging fruit of video. It's very easy to start, obviously, Facebook's free. You can do it from your phone, you can do it from your desktop. And I feel there's less pressure on Facebook. I think they've sort of lowered the bar almost on videos so anything goes.” 5:52 - Lou's Valuable Free Resource (VFR): Check out Lou's Mini-Course: http://www.loubortone.com/sizzle 6:43 - Q: How did someone who is an introvert and doesn't like being on camera end up in this? A: It started with starting a YouTube channel and filming myself. I did goofy sketch comedy and used to dress up in costumes. Later on, I realized I didn't the costume and just went and did it. Tweetable Takeaways from this Episode:

 Discover the value and importance of video marketing in growing your business Learn more about how to overcome the fear of video marketing and which matters most- the quality or its content Know more on the different creative ways on how to film your own video for marketing Resources/Links: Check out Lou’s Mini-Course: http://www.Loubortone.com/sizzle Summary Are you struggling when it comes to video marketing whether it’s because you’re shy to be in front of the camera or you just don’t know how to do it? Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube back 15 years ago, back in 2005. He's been in that space as a specialist refining and fine-tuning and as an innovator at the leading edge of using videos online. In this episode, Lou shares his own personal fears and struggles in video marketing back then and how he overcame these. He also talks about the value and importance of video marketing and the common misconceptions business owners have when it comes to video marketing, such as- which is more important, the quality or the content. Check out these episode highlights: 1:25 - Lou’s ideal client: “My ideal client is usually a small business owner who understands the value and importance of video marketing. A lot of folks come to me and say, "Oh, I really know I should be doing video but I'm not comfortable with it," or, "I'm not used to it." So usually folks come to me when they realize, "Yes, it's time to do a video but I'm not sure where to start." 1:50 - Problem Lou helps solve: “For the most part, I help them overcome their fear of video. A lot of people have the fear of the camera, fear of doing video. I, myself, as an introvert, never really liked to be on camera so I sort of empathizing with that and help them get over it.” 2:44 - Typical symptoms that clients do before reaching out to Lou: “I think it’s mostly just procrastination. They just keep putting it off until they realize, "Oh, my gosh, I've got to finish this, I've got to." And a lot of it has to do I think with the fact that they think it has to be perfect or really high quality, when in fact, the message is really more important than the quality.” 3:22 - Common mistakes that people make before they find Lou’s solution: “Again, I think that they think that the equipment alone may solve the problem, like, "Okay, I'll start doing a video when I get a better microphone. I'll start doing a video when I get a better camera." When it's really like it's not about the equipment as much as it is about them wanting to put themselves out there and get their message out in a more powerful way.” 5:04 - Lou’s Valuable Free Action (VFA): “Well, other than actually starting and doing it, I think, just experimenting, doing Facebook Live. I think that's the low hanging fruit of video. It's very easy to start, obviously, Facebook's free. You can do it from your phone, you can do it from your desktop. And I feel there's less pressure on Facebook. I think they've sort of lowered the bar almost on videos so anything goes.” 5:52 - Lou’s Valuable Free Resource (VFR): Check out Lou’s Mini-Course: http://www.loubortone.com/sizzle 6:43 - Q: How did someone who is an introvert and doesn't like being on camera end up in this? A: It started with starting a YouTube channel and filming myself. I did goofy sketch comedy and used to dress up in costumes. Later on, I realized I didn’t the costume and just went and did it. Tweetable Takeaways from this Episode: “The message is really more important than the quality.” -Lou BortoneClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 0:09 Hello everyone, and a very warm welcome to another edition of Marketing The I...

Lou Bortone has been doing video marketing since long before YouTube was invented. He says small businesses can produce 80% of the video they need themselves – but they should hire the Godfather to do the other 20%.

In this episode, video expert, Lou Bortone, shares how to get started marketing your books and business with video, why now is the best time ever to use video, the secrets to high engagement and profitability using video, the seven P's of making videos that work, how to get the best results on Facebook, YouTube and LinkedIn, and a lot more! 

In this episode Josh talks with Lou Bortone. They discuss how to identify and deal with difficult clients.

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He's helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their Web revenues. And prior to his industry leading work in online video marketing, he spent 20 years as a marketing executive in the entertainment industry, and some of his videos are just quirky and cool. Screw The Commute Podcast Show Notes Episode 261 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:26 Tom's introduction to Lou Bortone 07:34 Lou's 30 day Video Challenge 14:54 Starting as a marketing executive 17:01 Tips on shooting video 22:21 Anything you can do with marketing you can enhance with video 26:49 Sponsor message 28:52 A typical day for Lou and how he stays motivated Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Lou's website - http://loubortone.com Video A Day Challenge - https://mt938.isrefer.com/go/vada2020/toma/ Loom Video - http://useloom.com WeVideo - https://www.wevideo.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Jackie Lapin - https://screwthecommute.com/260/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

In keeping with the month’s theme of Planning, Catherine and Lou focus on Lou’s process for creating and launching a course. Much like Catherine he plans on paper as his first step. Lou is a master at audience research and builds the content as he receives feedback.   Hear about Lou’s latest course that’s running right now: 7 Must Have Videos from the Student (Catherine) and the Master (Lou).   Join in on the laughs, Lou and Catherine have been friends for many years. Chuckle about Rocco the pug and learn a little something about launching a program along the way. And discover that introverts can be funny.   To learn more about Lou Bortone:   Lou Bortone is known as The Video Godfather.  We’re not exactly sure why and, frankly, we’re a little afraid to ask.  What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.  He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.   www.loubortone.com   Marketing Mojo Mastermind: https://loubortone.lpages.co/mojo/   To learn more about your host, Catherine Avery:   Productivity by Design Facebook Page and LinkedIn To connect with Catherine: http://bit.ly/SchedCallPBD   *We are a participant in the Amazon Services LLC Associates Program, an affiliate adverting program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you.

Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, jokingly, we’re a little afraid to ask! What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, “a picture is worth 1,000 words”? Well, video is worth even more. It’s creative, it’s inexpensive, it’s easy, and it’s incredibly powerful when it comes to connecting with your audience in a more personal way.

Happy New Year!!!!  It's 2020 can you believe it?  We have a brand new decade to make all of those pesky changes in our lives that maybe we didn't quite get to last year. One of my resolutions, is to do more video for you guys.  I've learned all of my video technical skills and know-how from the man I'm about to introduce to you today, our guest, Lou Bortone is in the house. Lou has worked as a branding specialist for over 20 years.  Before starting his own company, Lou was an award-winning marketing executive.   As the previous Senior Vice President of Marketing and Advertising for FOX Family Worldwide, today, Lou has been coined the "Godfather of Video & Online Marketing".  He's with us today to share his tips on video marketing and how important it is to have video in your business in order to gain more sales in your business.  Today we cover: -What we should do in 2020 that's going to make a real difference in our businesses. -The 3 Golden Rules of video marketing -The latest trends in video marketing -Lou show's you how to quickly and inexpensively create your own home studio. -What some of the biggest roadblocks for those who are not yet using video to market their business. You may also want to check out his latest book:   Video Marketing Rules Book  or take the Lou's Video Content Challenge.   Grab your buds and come along for a video-tastic journey. Stay in touch with Lou at: www.LouBortone.com or email him at:  VIP@LouBortone.com    Stay in touch with us on IG: @lildrummergirl55  Rock On & Rock Out,   Dawn-Marie P.S.  If you haven't already pre-ordered your copy of the "151 Musically Inspired  Secrets to Master This Thing Called Life" it's not too late.  This should be the first book you listen to in order to kick off your 2020 with a way to stick to your resolutions and see those changes you want to see happen in your life.  Be happy, live fulfilled and have fun this year and for years to come.          

He went from introvert to being his own version of a badass. So what caused the change? He realized that being fully expressed was more important than hiding behind a shadow of pleasing everyone else, just to not attract attention. Lou Bortone, the "Godfather of Video Marketing," joins me with a candid talk about not having any F*CKS to give about hiding his badass self and how he stepped out of his comfort zone to do it. About LouLou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” Connect With Lou Website (http://www.loubortone.com) Facebook (http://www.facebooklou.com) LinkedIn (https://www.linkedin.com/in/loubortone/) Instagram (https://www.instagram.com/loubortone/) Twitter (http://www.twitterlou.com) You can also listen to the podcast on… (https://apple.co/2Q4nnbt)   (https://www.stitcher.com/podcast/rick-clemons/forty-plus-real-men-real-talk)   (https://www.podchaser.com/podcasts/40-plus-real-men-real-talk-854094)   (https://radiopublic.com/40-plus-real-men-real-talk-WoBlp5)    Hey Guys, Check This Out!Are you a guy who keeps struggling to do that thing? You know the thing you keep telling yourself and others you’re going to do, but never do? Then it’s time to get real and figure out why. Take the  Unapologetic Life Assessment - Click Here, (https://rickclemons.com/ul_lp/) and stop playing it safe. For a real, deep-dive, one-to-one coaching session where we make things happen to get you out of your own way, check out my "Your Next Move" Strategy Session.  Check it out - Click Here! (http://rickclemons.com/discovery-session) Break free of fears. Make bold moves. Live life without apologies P.S. get your free My Bold Life Manifesto, right here - (https://rickclemons.com/manifesto/)

I love doing a summary show from time to time. It allows me to choose a topic and mine out gold nuggets to share with you from multiple guests. Approaching a topic in this way gives us a broad perspective with different insights from different guests. On today’s show, we’re talking about using social media…

Lou Bortone shares how to get the right mindset for incorporating video into your campaigns, thoughts on the entrepreneurial life while being an active parent to teenagers, and the tools he uses to accelerate the projects he and his clients work on.  Get the show transcripts and more at Leadpages.com/podcast. Lou helps busy small business owners fully leverage and express themselves by using video marketing in authentic ways. A former marketing executive for radio and television, including with Fox Family (now ABC Family) and E! Entertainment, Lou's consulted entrepreneurs with their video strategies and action plans since 2002. Top Takeaways: With today's tech and resources, small business owners are essentially their own TV stations. Your role is producer, director, and actor of the shows you wish to make. To be successful on camera, you don't need to adopt some stranger's persona – just be you. With people sometimes watching 2 or 3 screens at the same time, it's important to keep your videos short and attention-grabbing. You don't have to start from scratch. Use templates from services like Leadpages and Envato marketplace to get a head start on your marketing. It's awesome if everything you do is successful, but don't be afraid to fail. Even Major League Baseball players are MVPs when they get hits less than 4 out of every 10 at-bats.

Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He's helped thousands of entrepreneurs create and leverage online video to build their businesses. He's also the author of Video Marketing Rules - How to Win in a World Gone Video. Screw The Commute Podcast Show Notes Episode 099 KickStart Guide to Viral Marketing - https://screwthecommute.com/viral/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:26 Tom's introduction to Lou Bortone 08:30 Should you edit or not edit 09:50 Tips on getting started with video 12:20 Lou's entrepreneurial journey 19:02 Getting screwed over in business as "The Godfather" 20:03 Crazy webinar with two kids at home 21:11 The best and worst parts of working for yourself 25:35 Sponsor message 26:26 A typical day for Lou and how he stays motivated Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel Lou's website - https://www.loubortone.com/ Free Chapter of Lou's book - https://www.loubortone.com/book Freebie Video Ideas Guide - https://www.loubortone.com/ideas Lou's books - https://www.amazon.com/Lou-Bortone/e/B075VHTTLV Lou's YouTube channel - https://www.youtube.com/user/lbpromo KickStart Guide to Viral Marketing - https://screwthecommute.com/viral/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Corbin Ball - https://screwthecommute.com/98/ Success & Leadership - https://screwthecommute.com/100/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/After you sign up, check your email for instructions on getting in the group.  

Welcome to the 5th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I’m Sarah Santacroce, your host. If you’re new here, then I want you to know that this is not the usual format of my regular episodes. I post a new show every other Friday, and it’s always a conversation with a fellow introverted entrepreneur who uses his or her introverted superpowers to make a difference. These shows are edited by Tim, my professional podcast editors who also creates amazing shownotes pages.   But today’s episode is a muse, unedited, raw content. No editing. No intro music. No bells and whistles. I share these muses to make you think, to inspire you, to break the rules and to eventually invite you to the Gentle Business Revolution, when it’s ready. Today’s muse is again composed of 2 parts: first I muse by myself about the fear of rejection and then I’ll also share a quick conversation I had with Lou Bortone, another previous podcast guest, fellow introvert and friend of mine about the topic ‘Marketing with Integrity’. So let’s talk about this fear of rejection. As conscious entrepreneurs we truly care about our contributions to the world. So if people don’t like what we share, it strongly affects us - more than others. Why does it hurt us more? I think it’s because of our higher level of empathy. We truly care and want to help people. And if they don’t let us help them, or don’t see the value in what we’re trying to share, it really hurts us. It also impacts us more because when we decide to share our gifts with the world and create something (a program, a course, coaching, a book etc.) it takes us a lot more courage to go public than our extroverted counterparts. Which is why it then also hurts more to get rejected. So how do we deal with this fear of rejection? As Lauren Sapala says in her book ‘Firefly Magic’ “If we want to clear the blocks around marketing and fear of rejection, we have to go back to the root. We have to go inward.” So true. We all have our own personal story with rejection. Mine started with my emotionally unavailable dad. Not feeling wanted or loved. What’s yours? What’s your earliest memory of rejection? Take a moment to journal about it. And once you’ve done that deep inner work, it’s time to take out your list of Rejection Healers. These are people you love and trust, mentors, friends, family members… Give them a call or simply imagine them talking to you as you would talk to your own child who experienced a rejection. Soothing, loving and encouraging. In order to make a difference you need to put yourself out there – with vulnerability. And the more people you reach, the more rejections you will get. It’s the law of the universe. So if you don’t have your list of Rejection Healers yet, start writing it now. And now as promised, here’s my conversation with Lou Bortone about the topic ‘Marketing with Integrity and what that means to him. Thanks for listening ! Thanks so much for listening to this muse. Don’t  forget to reach out to me and let me know what you think about these Muse episodes. Yay or Nay? So far the feedback I’ve been getting is positive. Iris said that without the editing it feels even more real, as if I was talking to you directly. Which I am ;-) Have a great week Warmly Sarah        

Recruiting top talent in 2018 - from the production floor to the C-Suite - will be more competitive than ever. To reach and engage qualified candidates, organizations must stand out. And no matter how creative the text-based job posting, text is still text and it pales in comparison to the power of video. For example, video is watched and shared 1200% more than text and images. The impact of video in search engine rankings is 50X greater than text and video. How can recruiters and HR take advantage of the power of video. Join Ira S Wolfe and his guest The Video Godfather Lou Bortone, author the new book Video Marketing Rules. In this podcast you will learn what it takes to convert your cold-and-corporate job postings  to warm-and-engaging. It's much easier than most people think and the ROI can be spectacular. Don't forget to check out Lou's website at www.loubortone.com and grab a copy of his book Video Marketing Rules. And while you're shopping don't forget to pick up a copy of my new bestseller Recruiting in the Age of Googlization.

LOU BORTONE: Video Marketing for Your Business “Sweet Lou” Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. Prior to his industry-leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the illustrated parody, "F*ck You, Pay Me!" You can learn more about “Sweet Lou” at LouBortone.com. > Lou’s new book: https://loubortone.lpages.co/book/ vip@loubortone.com http://www.loubortone.com Cool Freebie at: http://www.loubortone.com/cooltools  

Video is making a big impact on marketing for business.  No matter what size your company is, the ease of creating content has leveled the playing field for everyone. Lou Bortone shares his experience from years of broadcast experience to teach business owners effective ways to market their products and services through Youtube and Facebook. Always looking for new opportunities, Lou is also the author of a comical book about getting paid and is preparing to finish a second book on video marketing.

This week's TradeshowGuy Monday Morning Coffee features an interview with video marketing guru Lou Bortone. We touch on some of the aspects of what it takes to get good video into the marketplace, whether live or pre-recorded. Also, Tradeshow Tip of the Week and ONE GOOD THING of the week. Check out the blog at http://tradeshowguyblog.com http://tradeshowguyexhibits.com http://tradeshowexhibitbuyerskit.com http://tradeshowsuccessbook.com - get your free copy of my book!

Video Godfather Lou Bortone has been a pioneer and thought leader since YouTube launched in 2005. Lou is a popular speaker, author, and ghostwriter of six business books. He's also the author of the forthcoming book "Video Marketing Rules: How to Win in a World Gone Video." Listen in as Lou tells us the easiest ways to get started and get good at video, as well as video marketing opportunities such as YouTube and Facebook Live. Resources Lou Bortone (Official Site) Lou's Blog (Blog) Lou's Courses (Courses)

If you keep hearing that video is the way to go with coaching, yet you find it intimidating and you’re not sure exactly what to do with it, or how it functions, listen in today, and learn how to get going from Meg’s Video Expert guest, Lou Bartone. Lou says that although many people do…

Welcome to this episode of the Real Fast Results podcast!  Lou Bortone is here to share his knowledge with us today.  He is an expert in online video marketing.  This is incredibly important, nowadays, to marketing your business, but the fact of the matter is that a lot of people are afraid to utilize it. Lou is a video marketing specialist and a video pro who helps entrepreneurs, coaches, authors, and speakers to build their brands on the Internet.  This is so that they can have more visibility, credibility, and profitability.  You may recognize Lou’s name, as he is a former television executive who worked for E! Entertainment and Fox in Los Angeles.  He’s also the author and ghostwriter of six business books, a certified guerrilla marketing coach, and a Book Yourself Solid certified coach.  You can find out more about Lou at LouBortone.com. Promise: 6 Ways to Empower People to Make Their Own Videos We are going to give folks, not one, but six, different ways to do video so that we can empower them to make their own videos. As you know, video has really become the way that we share, we communicate, and we sell.  So much of the world, and the Internet, is going the way of video that it’s really at a great disadvantage if you are not using video to  market and promote your products and services. Download the Complete PDF Show Notes Free for this Episode People think it’s very time consuming, or complicated, or they don’t like being on camera. We are going to give you a few tips and tricks on how to do video whether you want to be on camera or whether you don’t want to be on camera.  We’ve got some solutions for you if you’re camera shy, in other words.  A great thing about this is that if you find a way to do video that works for you, or what I call, “your video sweetspot,” you’ll probably do more of it, and it will be a real fast way for you to create video. [bctt tweet="There are at least 6 different ways to create video, regardless of your experience or how camera shy you may be" via="no"]   Download the Complete PDF Show Notes Free for this Episode Learn 6 Styles of Video The first one is probably the most obvious, which is on-camera video.  It’s kind of the standard talking head video.  We’ll talk more about that in a moment. The second type is screencast or screen captures.  We’ll also share some ways to do that. Third is through photo/video montages. Forth is live video, and I’ll tell you how that differs from on-camera video. Number five is what I call hybrid videos, which are a combination of live and on-screen. Sixth is animated video. Download the Complete PDF Show Notes Free for this Episode Connecting with Lou If you want to know more about me, and what I do with video, and how I help people, you can go to LouBortone.com.  There you can find additional resources and reach out to me if you need any help or if you’re stuck.  I pride myself in empowering people and making it simple, and painless, and fun. I also have great course to help you do video a little bit at a time. It's called: "10 Minute Video Trainer." So, that’s my story, and I’m sticking to it. Resources Lou Bortone's 10 Minute Video Trainer LouBortone.com Screen Capture Software Camtasia Screenflow - for MACS Screencast-O-Matic Free Screen Capture Software Jing Google Hangouts Zoom.us Software for Montage Videos Animoto.com Superflicks.com Adobe Spark - for iPad Software for Animated Videos PowToon.com GoAnimate.com Doodly VideoScribe VideoMakerFX How to Build Credibility in Your Niche Fast with Scott Paton Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Making a video is one thing, but creating great video that engages your fans and moves them to action is another story! Join video marketing pro Lou Bortone and discover the secrets to producing compelling videos that build your brand and boost your bottom line. Learn how content trumps quality, when to use on-camera vs. off-camera videos, and the biggest mistakes that can doom your video before you ever hit record.

6 Simple Video Marketing Hacks

Listen in as the “Godfather of video” Lou Bortone, teaches you exactly what it takes to build a solid six-figure lifestyle business using the power of video marketing. In this episode you’ll learn: * 5 cool video hacks to get the “I see you everywhere” effect * The best tools and resources to create incredible videos * How to generate tons of traffic using simple video marketing And a whole lot more... Join us at www.EpicMen.com

Lou Bortone is “The Godfather of Video,” with over 20 years of experience in the TV business and nearly 10 years as an online video marketing expert.From private, one-on-one consulting to group coaching and workshops, Lou’s got exactly what you need to make you an online rockstar. For innovative, creative and profitable video marketing results, turn to the best in the biz!Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! Airing weekly on Tuesdays at noon eastern and in permanent replay, come learn how you can apply these secrets to succeed in your own business as well! In between episodes, you can get help any time you need it through the FREE Directions University's "Amazing Traffic Vortex" walks you through applying the internet marketing strategies and online business systems.  It shows you how to apply what you learn about on the show to YOUR business, step by step!

Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. To Learn more about Lou go to www.loubortone.com

Lou Bortone:  Video Marketing Success Secret, How to create great videos that engage your prospects and create raving fans. You can make a lot of money on your own without a big corporate parent or without somebody telling you what to do, 9 to 5. Video is probably the best and easiest way to get...20. How to Become a YouTube Sensation – Lou Bortone was first posted on June 1, 2015 at 12:34 am.©2015 "Income For Baby Boomers". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at kensproperties@hotmail.com

In this episode, Josh speaks with  Lou Bortone, Online Marketing Strategist and Video Marketing Expert at LouBortone.com.  Lou gives advice on developing your video strategy, planning your productions, and finding your "sweet spot" for the types of video to produce.  

Video marketing expert & Creative Live instructor Lou Bortone shares tips and tools for creating amazing videos, boosting your business with video marketing.

Video marketing expert & Creative Live instructor Lou Bortone shares tips and tools for creating amazing videos, boosting your business with video marketing

Listening to this podcast on the move? Get to the show notes here: http://www.vacationrentalformula.com/vrs059

Lou Bortone is a Video Marketing expert, and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. He delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach, and a Book Yourself Solid Certified Coach.

Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started. Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing. For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Lou Bortone, video marketing expert and former TV exec talks about the role of video in today's marketing, what types of video you can use as an alternative to "talking head" videos and what equipment you need to get started. Also, her shares what are the "must have" videos for your business, how to use video in your marketing strategically and what to avoid in your video marketing . For more good stuff, including pictures and links to everything mentioned in this interview, go to: http://borntoinfluence.com/LouBortone

Join us as we’ll discuss: The 5 “P’s” of Video Marketing (Purpose, Premise, Platform, Promotion, Profit).Different types of videos and what’s best for your business.Easy ways to get started using online video. Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Lou is also known for his unique and engaging videos on YouTube: www.youtube.com/user/lbpromo Find out more at www.LouBortone.com./.

Five Fast & Fun Ways to Create Great Marketing Video with Marnie and Lou Bortone During this one-hour training program you'll learn: Why online video is the most powerful marketing tool available. Common video myths and misconceptions (and the truth about video). How to get started even if you're a video newbie. About on camera vs. off camera videos. Easy ways to use video right away.   Lou Bortone is a long-time marketing consultant and branding coach who helps entrepreneurs build breakthrough brands on the Internet. He’s a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at www.LouBortone.com Show host, Marnie Swedberg, is the mentor to over 13,000 super busy leaders from 30 countries sharing practical, doable success strategies to shorten your learning curve, increase your productivity and skyrocket your delight in life. She is the author of 12 books, a webhostess and the owner/manager of two family businesses, a restaurant and retail store. Learn more at www.Marnie.com    

Lou Bortone, video guru and online marketing mentor shares all his inside tips of why's, where's and how to's to get started with Video! Emails, ezines, sales pages, direct messages, Facebook, Twitter, texting… There’s a constant barrage of information coming at us from every direction! That makes our jobs as soul-o-preneurs more challenging than ever. How do we get our messages across and how can we be heard above the cacophony of clutter? Fortunately, you can rise above all the noise and give your coaching business a unique competitive advantage with Online Video. Today, it’s easier than ever to add video to your marketing mix so that you can get your message delivered in a powerful, compelling and memorable way. This session will show you how to build your brand and expand your coaching business using online video. What You’ll Learn: • The quickest way to increase traffic to your website using online videos • How to integrate online video into your social networking efforts • 5 new ways to expand your online presence with your video • A few simple tips and tricks for looking great on camera • How to use YouTube as a launching pad for your video visibility • As easy way to add your own personality to your videos to make them unique and memorable Join us, either online http://blogtalkradio.com/keystoclarity or call in on 347-945 6963.

Lou Bortone is a writer, producer and online branding consultant who teaches entrepreneurs how to build breakthrough brands on the Internet, with services such as online video branding, brand coaching and creative support.

Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. We will discuss why now is the best time to jump on the online video bandwagon and what the benefits of having a strong web video presence are. Did you know that since the dawn of YouTube, marketing with video has become the best way to connect with customers and drive sales? In fact, studies show that video is 600% more effective than text alone in delivering your message. 600%! Do you need to know some quick, easy and free ways to distribute your video? Lou will cover thoroughly cover that topic. He will also offer tips for optimizing your videos and how to make your videos more interactive and viral. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Our next guest is online video branding expert, Lou Bortone. Lou will be sharing why online video is key to promoting your business, along with easy, low-cost ways that you - yes you - can get going now.Have you ever asked yourself these kinds of questions: * Can I really do this? Don't I need a professional?* How can a video help me with my online marketing?* What do I put in my video, and how do I get people to watch it?* What equipment do I need?* What makes a good video, and what should I avoid?* Where do I post it once it's done and how do I get it to the site?Well, wonder no more! Lou has a way of explaining things so that even non-tech-savvy people can get it and take action. He'll be answering these questions and more.To become a free V.I.P. radio show member and get your free bonuses, go to http://www.successmasteryradio.comLou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Lou also produces a light-hearted videoblog called LouTube, which can be seen at http://www.LouTubeVideos.com.

Our next guest is online video branding expert, Lou Bortone. Lou will be sharing why online video is key to promoting your business, along with easy, low-cost ways that you - yes you - can get going now.Have you ever asked yourself these kinds of questions: * Can I really do this? Don't I need a professional?* How can a video help me with my online marketing?* What do I put in my video, and how do I get people to watch it?* What equipment do I need?* What makes a good video, and what should I avoid?* Where do I post it once it's done and how do I get it to the site?Well, wonder no more! Lou has a way of explaining things so that even non-tech-savvy people can get it and take action. He'll be answering these questions and more.To become a free V.I.P. radio show member and get your free bonuses, go to http://www.successmasteryradio.comLou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Lou also produces a light-hearted videoblog called LouTube, which can be seen at http://www.LouTubeVideos.com.