Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.

Ready to start your journey toward financial empowerment? A good place to start is listening to Kyle Smith, CPA and Partner at Strata Cloud Accountants. At Strata Cloud Accountants, you'll find a strong team dedicated to helping small and medium-sized business owners make savvy financial decisions that unlock boundless opportunities for growth and balance. Take advantage of this exclusive peek into the world of financial success. You'll learn: Industry-wide insights on profit margins across law firm practice areas, key performance indicators (KPIs), and more Tailored strategies Strata Cloud Accountants employs to propel businesses forward, customized to individual revenue, rates, client base, and goals How Smith and his partners at Strata Cloud Accountants help business owners who are behind on accounting/taxes The importance of moving from 'reactive' to 'proactive' to meet goals and stay ahead of challenges Elevate your business to new heights while reclaiming precious time for what matters even more. To learn more, visit Fractional CFO Services for Growth-Oriented Businesses (stratacloudaccountants.com).

What's your law firm's “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren't sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims. In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive. Press play and learn: · The inextricable link between mindset, lifestyle, and marketing successfully as a business owner ·  The indispensable value of social media as a marketing tool (and why you do not need to reinvent the wheel!) ·  Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at Gina@ZALawyers.com, or by searching “Empowered with Gina” across all platforms.

Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of clients. He hated his legal practice and his clients. Therefore he refused to market his firm or invest in his personal brand.  The potential clients in town with complex and lucrative cases avoided Mr. Scrooge's office at all costs. Instead, they sought out the attorneys who promoted themselves as experts – leaving Scrooge with the scraps. One fateful Christmas night, Ebenezer Scrooge learned an important lesson that changed everything. The changes he made as a result greatly improved the reputation and productivity of his firm.  What wisdom can you gain from Mr. Scrooge's story? How can you apply it to your own legal practice? Listen now to see for yourself! Find out how Speakeasy can help your firm achieve upward momentum this holiday season by clicking here now!

What's the connection between a car accident and your Fifth Amendment rights? Jonathan Brayman of the Breen & Pugh law firm in Chicago is here to explain. Press play to explore: ·       Under what circumstances police need a warrant to search your cell phone ·       How vehicle infotainment analysis is done using Berla forensic software ·       Whether your cell phone be seized if it's on your person at the time of an arrest Learn more about Attorney Brayman's work at Home Page - Breen & Pugh Attorneys at Law (breenpughlaw.com).

Employees are the backbone of any successful company. So, what happens if the culture within a workplace doesn't function properly? In many cases, it can lead to an array of challenges for the business – and Richard Watson joins us to explain how to avoid this… Richard is a financial strategist who provides wealth management advice for CPAs, tax professionals, attorneys, and more. He is also the author of A Firm Worth Building: Running a Better Professional Business, a book that helps lawyers unlock their firm's potential by creating new possibilities for growth and personal freedom. Tune in now to discover: The biggest business challenges that Richard has been able to overcome.  The importance of learning how to delegate different roles within a company. How to use your employees' skills to your company's advantage. What company culture is, and how to manage it.  You can learn more about Richard and his expertise here!

While client contact is certainly shifting toward digital means of communication, phone calls are nowhere near obsolete. So, what happens if you don't pick up your firm's phone – or if calls aren't properly handled? You lose potential new clients. How can you avoid this? You work with an answering service that understands your firm's needs and practice areas. If your firm is receiving high call volumes, it may be time to consider working with a third party that can help you streamline your client communications. Are you ready to grow your client base with proven marketing strategies? Listen now to find out how to get started… In this urgent message, you will discover: Shocking statistics about phone calls in the legal industry.  The importance of making sure your phone is answered at all times. How to know when you need an answering service. To learn more about how to get your phone more consistently and professionally, you can visit Speakeasy's website, email support@speakeasymarketinginc.com, or call (888) 225-8594.   

In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities. Hugo has been a lead generation digital marketer for over 15 years. With a background in commercial and consumer marketing, he turned his attention to the legal field about 7 years ago.  Hugo has a passion for helping attorneys find a competitive edge, and after seeing the value of generating leads for Hispanic communities, he decided to start a company that helps legal professionals market themselves in Spanish… Jump in now to find out: How Hugo works with the Latino population cultivates useful marketing skills.  Why Hispanic people typically aren't targeted for legal advertisements. How to market to specific cultures effectively.  The importance of using personalized copy for digital marketing.  Want to learn more about Hugo and his work with Abogados NOW? Click here!

In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every angle… Join in now to discover: Systems to build in your business to help run it more efficiently.   The importance of “shepherding” current clients.  How to get continual referrals for current and past clients.  How to market your firm online in a systematic way.  Ways to generate leads into retainer-paying clients.  Speakeasy has helped countless law firms optimize their marketing strategies over the past 13+ years. So, is your firm ready to maximize its growth and take business to the next level? Find out more about Speakeasy and our services by clicking here now!

By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself… In this episode, we cover: The benefits of acting and thinking as a business owner, and not just as an attorney. Tactics that companies have used to grow their success. The importance of embracing marketing.  Why many people that are the best at their profession are also the worst at marketing.  Businesses that are successful in marketing are doing something right. Speakeasy is dedicated to helping our clients achieve their goals so that they focus on what matters most: developing their legal practice.  Are you ready to embrace marketing and attain real results for your law firm? Click here to find out how Speakeasy can help you attract the maximum amount of potential new clients today! 

As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm's exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do this consistently and efficiently.  In this episode, you will learn about: How Chat GPT's search results differ from Google's. The difference between question keywords and commercial keywords. The importance of ensuring your business appears in Chat GPT, Bing, Microsoft, Google, and other search engines' results. Want to find out more about how Speakeasy can help your firm gain exposure and stay competitive? Click here, or call (888) 225-8594 today!  

In this episode, we connect with Attorney David Bliven to discuss his work as a Matrimonial and Family Law Attorney in New York. After graduating with honors from Syracuse University in 1993 with a B.A. in Sociology, David went on to serve as a statistician with the NYS Commission on City Court Judicial Reallocation with the Office of the Deputy Chief Administrative Judge. In 1997, David graduated from New York Law School with honors – and within the top 15% of his class. With a background as a Family Court Prosecutor, David brings a unique perspective to his present clients as the founding partner of the Law Offices of David Bliven.  Above all else, David is dedicated to staying on the cutting edge of developments in Family Law so that he can support his clients in the best way possible… Join the conversation now to discover: How David's background as a statistician informs his work as an attorney. What attracted David to Family Law. How David constructs a strategy for each case he represents. Important policies to follow as a Family Law Attorney. To learn more about David and his work as a Family Law Attorney, click here now!

In the fourth part of our series on Speakeasy's AI-augmented Speak-A-Book process, we dive into the competitive advantages of publishing a Speak-A-Book. Speakeasy has been helping attorneys across the country for 13+ years – which has led to compelling marketing improvements. Combining this experience with cutting-edge technology may be just what your firm needs to take its business to the next level… Click play to discover: How Speakeasy is using AI in a responsible and useful way.  What makes Speakeasy uniquely positioned to help attorneys grow their business.  The success that publishing a Speak-A-Book can offer your law firm. There's no question that you want to grow your practice, but where do you start? By using Speakeasy's latest approach to the Speak-A-Book process, optimizing your content with AI has never been more accessible. Are you ready to learn more about Speakeasy's Speak-A-Book process? Click here now!

In the third part of our series on how AI is being used to enhance Speak-A-Books, we explore Speakeasy's approach to “the ultimate content plan”. Your content is the backbone of your brand, and optimizing it plays a major role in bringing more clients to your law firm's webpage.  So, where does AI fit into all of this? Using this tool to your advantage will not only make your law firm more relevant online, but also provide clients with essential information that other attorneys may not be offering… Join us now to learn about: The #1 thing that you can control when it comes to your content.  What “content trees” are, and how they can benefit clients.  The most powerful tool to grow your law firm.  The 5 most important kinds of web content.  Want to find out more about Speakeasy's Speak-A-Book process? Click here now!

Continuing in the series of how Speakeasy is using AI to produce Speak-A-Books, we dive deeper into the intricacies of the techniques being used.  AI is a powerful tool that is only getting better. By utilizing this cutting-edge intelligence system, Speakeasy is bringing its Speak-A-Book service to the next level. Attorneys that have authored Speak-A-Books in the past have seen significant improvements in their business – so imagine how AI can amplify these results even further… Join in now to learn about: How Speakeasy is using AI to produce Speak-A-Books. Where AI's tools shine the most. The point of using AI to review other attorneys' websites. The importance of showing up in search results for high-volume searches.  Are you ready to learn more about the benefits of authoring a Speak-A-Book with Speakeasy? Click here to find out more about the process!

In this episode, we discuss how AI is being used to produce Speak-A-Books, a service that gives attorneys the opportunity to write a book utilizing SEO – without physically writing a single word… Speakeasy has been doing Speak-A-Books for the past decade, creating over 400 books in 17 different practice areas. Many attorneys have seen an increase in business from Speakeasy's Speak-A-Books, establishing more trust between potential new clients and the law firm.  In this conversation, we discuss: The ways that Speakeasy is not using AI to produce Speak-A-Books. How AI and Chat GPT can be factually wrong. Why it can cost more time and money to have AI write complete content. So, how could an AI-integrated method of book production transform Speakeasy's unique  Speak-A-Book service? Join in now to see for yourself!

This is the Secrets of Attorney Marketing podcast from Speakeasy Authority Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

In this episode, Richard Jacobs outlines key insights that Speakeasy Marketing has picked up from our Attorney Answering Service. We've started out by keeping this service exclusive – only serving a tight-knit community of attorneys for the past year. But as we continue to grow, we get an even clearer picture of why this service is so beneficial…  What have we learned from our thousands of conversations with clients? Listen now to learn about: The nuances within our answering service that make it ultra-effective.  The importance of understanding the circumstances that clients may be facing when they call.  Examples of questions that cause challenges for our answering service, and what we have done to constructively handle them.  The more we speak with clients, the more we are able to enhance our service for law firms. Press play now to hear how Speakeasy is creatively developing the market for attorneys across the country! To see if this service would work for you, visit https://www.speakeasymarketinginc.com, call (888) 225-8594, or email us at support@speakeasymarketinginc.com.

In this episode, Richard Jacobs discusses what Speakeasy Marketing is learning from our attorney answering service. Speakeasy has been offering this service for over a year now, and as we learn more, we have been able to refine how we interface with both current clients – and potential new ones… Join us now to find out: How we handle phone calls for our current clients. The importance of prioritizing calls from potential new clients. Essential advice for firms getting medium to high volume calls.  As Speakeasy continues to evolve and improve our attorney answering service, law firms are seeing real results. Want to know how your law can benefit from this service? Tune in to find out now! Keep your eyes peeled for promotions in your email so you can try this service for yourself!

Jon May joins the podcast to discuss his new book, Who Says You Can't? Strategies and Tactics for Becoming a More Creative Criminal Defense Lawyer. The theme of the book centers around fostering creativity when solving seemingly unmanageable problems in the context of criminal defense.  Jon has been practicing criminal law for 44 years, first as an Assistant Public Defender, then as an Assistant United States Attorney. Drawing from his immense experience in this field, Jon is on a mission to provide other criminal defense attorneys with the same knowledge he has been able to take advantage of throughout his career… In this episode, we discuss: What led Jon to write this book. How Jon's approach to criminal defense is different from other lawyers.  How to look at problems differently to see solutions you may not have otherwise seen. The ways that creativity can change your approach to problem-solving. Situations where Jon has used creativity to resolve criminal cases. Want to know what it takes to take criminal defense representation to the next level? Tune in now! You can find Jon's website here, and order his book here!  

Joining us in this episode is “The Local Business Guy” Frank Demming, the President and CEO of Local Business Marketing Solutions. Frank has a background in doing IT work for the government, and after getting burnt out in this line of work, he decided to shift his focus to something new: digital marketing. In 2007 Frank started a business aimed at teaching business owners how to do internet marketing effectively. In 2019, his services shifted to specifically target attorneys – and since then, he has helped countless legal professionals enhance their marketing strategies… In this conversation, we discuss: The common issues that attorneys face with marketing.   How “banner advertising” can improve a law firm's website traffic. Different approaches to advertising to take advantage of within video streaming services. The importance of building a targeted audience. Want to know how Frank is helping his clients reach their marketing goals? Jump in now to find out! To learn more about Frank and his work, click here now!

OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans. Some say this changes everything; SEO is dead, and legal copywriters are obsolete. Let me give you 5 reasons why that's far from true: 1)  AI isn't smart enough to identify the laws in your specific jurisdiction/city/court system. Further, laws are subject to change at the drop of a hat, whether in criminal defense, family law, estate law, personal injury, or any other practice area. 2) AI's drawbacks could threaten your license and destroy your law firm's reputation. If you rely solely on AI to write legal content for your website, you could find yourself on the wrong side of the law – up against one or several lawsuits. It's paramount that the information attached to your name is 100% accurate and current. Don't rely on sympathy from your state bar when you say, "I didn't write it … an AI program did." 3)     AI will very likely produce duplicate content. This means the information on your website will be very similar to the information on competitor websites, assuming they also use GPT-3. Not only does this fail to make you stand out among your competitors, but it will affect your Google rankings and lower traffic to your site – or bring it to a screeching halt. You'll be losing money instead of saving it. 4)     AI doesn't know who you are or what your clients are looking for. Do you feel particularly passionate about an aspect of family law, like fathers' rights? AI isn't going to know this about you, meaning none of your website's content will reflect your uniqueness. This could devastate your ability to attract new clients that desperately need what you offer. 5)     Ranking well on Google doesn't translate to ranking well with real, living, breathing human beings. You need to strike a balance between ranking well on Google and reaching your clients – the human beings who are scared and confused and searching for the confidence and compassion you provide as a fellow human being.   Yes, this new technology changes the game, but it doesn't destroy it or level the playing field. You can use it to your advantage but be wise while you're at it: don't let it jeopardize your success or, even worse, your career. Tune in to learn more, and as always, don't hesitate to reach out to us: Attorney-Focused Marketing - SEO, PPC, Direct Mail, CALL NOW - 888-225-8594 (speakeasymarketinginc.com).

Two encounters with the same police officer in one night, questionable reasonable suspicion and probable cause, a fight for discovery and multiple trips to court over more than a year's time, an unbudging prosecutor … These are just a few of the interesting elements of a recent case handled by New Jersey DUI/DWI attorney Kevin Leckerman. “I only get involved in a case with the mindset that I'm going to give it everything I have; if I have to go to court 10 times and I have to go to trial, that's okay, because I want to see the right result,” says Leckerman. He discusses: Why probable cause in DUI cases is often up for debate Standard field sobriety and breath tests – challenging the evidence with top experts Cross-examinations – how they make or break a case Multiple defenses to DUI cases Why it never makes sense to take shortcuts when representing clients Leckerman has handled over 1,000 DUI/DWI cases and currently serves the majority of New Jersey. To get in contact with him, visit https://www.dwiduidefenselaw.com/ or https://www.winning-dwi-defenses.com/, or call (800) 378-2110 or (856) 429-2323.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

What's the average fee you collect for an average case? How many valid potential new clients (PNCs) are calling your firm each month? Of those, how many end up hiring you and paying your retainer fee each month? These three questions can help you determine whether Speakeasy Marketing's call conversion service makes financial sense for you. Let's say your average fee for an ordinary case is $2,500. Now, let's look at Speakeasy Marketing's call conversion service prices: - About $900/month for basic gold service - About $1,700/month for top platinum service The numbers tell us that in order for our service to make financial sense for you, we'd only need to convert ONE additional potential client per month into a paying client for you. Considering the quality and expertise of our call conversion service team, this is hardly a feat to accomplish. Here are just a few things we'll do for you: Never let a single call go to voicemail. Our interests are aligned with yours: our reps get a bonus for every call that turns into a paying client of yours. It's about quality, not quantity. Apply the nuances of different practice areas you serve. Ask PNCs the right questions so you have the answers you need. Build rapport with PNCs so they begin trusting you before they even meet you. Distinguish between viable PNCs and tire kickers. Stay up to date with the newest trends in various practice areas by learning from our massive phone call data bank – this translates to knowing how to communicate with a wide range of PNCs. A general call answering service can't accomplish anywhere near what this service can, because their representatives simply aren't trained accordingly. Ready to be THE lawyer PNCs want to hire? We're about to take on a new cohort of 10-12 attorney clients. Check your email on Monday morning, June 20 for a special offer, more details, and a link to the registration page. 

Every potential new client (PNC) who calls your firm is dealing with some form of pain, whether emotional, physical, or both – this is irrefutable. As an attorney, it's your job to find legal solutions for lessening that pain. And as a call conversion service for attorneys, it's our job to handle every single call to your firm with the knowledge, patience, and compassion every PNC is looking for. This is about way more than just answering the phone – it's about answering to PNC fears, needs, concerns, goals, and questions. It's about making them feel understood and hopeful within the first 5 minutes of speaking to us. By the time a PNC gets to you, they will already have confidence in your ability to help them, and this makes a world of difference for everyone. What Speakeasy Marketing's Call Conversion Service Can Do For You: Ø  Answer every call, always. Ø  No conflict of interest: our reps get a bonus for every call that turns into a paying client of yours. It's about quality, not quantity. Ø  Know and apply the nuances of different practice areas you serve. Ø  Ask PNCs excellent, qualifying questions. Ø  Build a strong connection with PNCs so they begin trusting you before they even meet you. Ø  Identify good vs. tire kicker clients. Ø  Utilize a massive amount of data from thousands of similar calls to know what to say, when to say it, and how to say it. The value of a call conversion service compared to a general, run-of-the-mill answering service cannot be overstated. This coming Tuesday, we're opening our doors to an additional cohort of 10-12 new attorney clients, and we're running a special offer – learn the details in the next episode. 

What do fast food restaurants have to do with law firms? It's not churning out as much low-quality product as quickly as possible. But it IS about taking customer orders as soon as possible when there's a long line. Whether it's multiple ordering stations along the way, or an employee walking out to your car directly, this strategy accomplishes two things: 1)    It makes the customer feel they are being well taken care of. 2)    It “locks” in the customer; once they're in that line and they've given their order, they aren't going anywhere until they get what they came for. Nowadays, people want stuff on demand, and your potential new clients (PNCs) are no exception. The biggest mistake you can make, as an attorney, is not giving it to them. This is especially true now that everyone's equipped with a smartphone and the ability to call 10 different law firms in the span of 5 minutes. If you don't answer the phone the first time a PNC calls, you've likely missed a potentially great new client; by the time you see the missed call, that PNC will be well on their way to a different attorney. And all the ad money you spent on attracting that one PNC? Well that's gone too. Here's the Solution: It's not enough to ensure your phones are answered by “someone”: your phones need to be answered by someone who can take PNC “orders” by: ü  Initiating the intake process ü  Asking great qualifying questions specific to your practice area ü  Building rapport ü  Listening, so the PNC feels understood ü  Identifying viable vs. “tire kicker” PNCs ü  Creating confidence in the PNC that YOU are the attorney they need You don't need a call answering service: you need a call conversion service. And Speakeasy Marketing can be that for you. We've taken well over 10,000 calls this year for attorneys in various practice areas, and by the end of the year, that number will be 10x greater. We are learning more and more every day about what your ideal clients are looking for, how they are feeling, and how to make sure they go from potential to PAYING clients. Play the next episode for more details on what sets Speakeasy Marketing's call conversion service apart from call answering services.

How do highly successful attorneys become – and stay – successful? #1 – Answer every single call right away, or return it within 5 minutes (it might sound impossible, but it's not!). #2 – Show empathy. #3 – Be honest and accurate, but also be positive. #4 – Ensure all relevant information is gathered from the get-go. #5 – FOLLOW UP! It's listed last, but might be most important of all. This list isn't comprehensive, but it's a good start that is sure to place you above your competitors in the eyes of potential and current clients. And that means more clients, better referrals, and good reviews. Tune in to hear Richard Jacobs explain each step (and others) in detail, and download the PDF of this podcast to review. Want help with any of this? Just email support@speakeasymarketinginc.com, call (888) 225-8594, or start by visiting www.speakeasymarketinginc.com.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

It's old news that any change in family dynamics or finances warrants a review of the current estate plan. But over the last couple of years, almost everyone has experienced at least one change that will impact their financial picture and future as a whole, and that's new. Now more than ever, people are in need of an estate planning attorney who can sit down with them to discuss how they've been impacted by the events of the past two years, and the events that continue to occur. As an estate planning attorney with this knowledge, what can you do to not only help people, but increase or maintain your workflow? From checking on your past clients' current needs, to educating them on changes in estate planning matters, to networking with family law attorneys and CPAs, there are several ways to be proactive during these difficult times. Need targeted help adapting to these changes and more? Just want to share your thoughts or experiences? Don't hesitate to email us at support@speakeasymarketinginc.com – we'd love to hear from you.

When the price of gas increases, so too does the price of almost everything else. Inflation is happening on a global scale with far-reaching consequences, some of which are impacting the world of criminal law. As a criminal defense lawyer, what can you do to support your clients during this time? It starts with an understanding of your clients' struggles.  Are rising costs pushing their discretionary spending money lower and lower? Are they struggling to pay their high-risk insurance premium? Can they afford to hire you as their defense attorney? Whether the solution is for you to offer more payment plans or different levels of representation, Richard Jacobs explores how to meet the needs of your clients without sacrificing your bottom line. What changes are you seeing in your clients? What's been working – or not working – for you? Share your thoughts with us by emailing support@speakeasymarketinginc.com.  Tune in for simple ideas to make 2022 prosperous, against the odds. 

What does the situation with Ukraine, Russia, and the US have to do with auto accidents? More than you might think: skyrocketing new and used car prices, gas prices, insurance premiums, auto part shortages, and higher medical insurance premiums. In general, people are being squeezed for money from all directions, which could make them more likely to want to settle an auto accident case rather than litigate. The insurance companies might catch on to this, and only give lowball offers. As an auto accident attorney in this climate, simply understanding how your clients are struggling can go a long way, helping you to stand out among your competitors. Provide your clients with resources and information to guide them through this time, and you'll be in an even better position. What are your thoughts? We welcome any and all feedback, just send us an email at support@speakeasymarketinginc.com.

A lot's happened in the world over the past two years, and things continue to change at a rapid pace. We've all been squeezed financially, and current inflation resulting from the dynamic between the US, Russia, and Ukraine is only making things worse. It might be easy to bury your head in the sand, cross your fingers, and hope that your practice, your family, and your life in general won't suffer too much. But there's tremendous value in not ignoring these issues, as Richard Jacobs explains. He stresses the importance of staying calm, but being smart by looking ahead to the next six months or year. What's on the horizon? How will different practice areas be impacted? And most importantly, how can you prepare for what's to come, in order to protect what you have? Richard will explore these topics in a new, purely information series so that you can stay informed and be confident about the critical decisions you make in the near future. Check back for more, and as always, feel free to email us your feedback at support@speakeasymarketinginc.com.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

The very first client to sign up for Speakeasy's Attorney Answering Service (AAS) led to something surprising but instructive: No matter what service you're using from us, we can quickly find out what you're doing wrong, what you're doing right, and how you can improve. We get insights from your potential and existing clients that you won't. We get detailed profiles on them and learn exactly what they need out of an attorney, so you can provide it. Whether you need to adjust your calls to action, add or remove certain content from your website, or simply approach a subset of clients in a slightly different way, we can help you figure it out.  Learn more at https://www.speakeasymarketinginc.com. Call us at (888) 225-8594 or email support@speakeasymarketinginc.com. 

What's going on inside the mind of your ideal client? What are their fears and concerns? What do they need from an attorney and how can you provide it better and more quickly than your competitors? What should you say (or not say) to secure lucrative referrals? Having the answers to these questions is invaluable, and now easier than ever. Every call is an opportunity to gather data on potential clients, and we'll be fielding hundreds of them in multiple practice areas over the next couple of months alone. Multiply that by years, and we'll have a hugely valuable client data bank that we'll share with you, so you can increase your conversion rate and bank account balance. Learn more about the Speakeasy ‘White-Glove' Answering Service at https://www.speakeasymarketinginc.com/call-answering/. Call us at (888) 225-8594 or email support@speakeasymarketinginc.com. 

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

If snagging the best case of your year were as simple as answering a phone call, would you want to miss it? Would you want a subpar answering service to drive high-value clients into the arms of your competitors? Probably not, but you may already be letting this happen. Out of hundreds of law firms, only a few have mastered the ability to answer every single phone call quickly, properly, efficiently, professionally, ethically, and sympathetically. And those who do, see a conversion rate that's 2.6 times higher than those who don't. In today's world, it's never been easier for potential clients to move on to the next attorney when they can't get through to you. Don't let that happen. Discover how to stand out from your competitors, and never let a potential client get away by visiting https://www.speakeasymarketinginc.com/call-answering/. You'll learn how to get started with the brand-new White-Glove Answering Service today. 

When Wes Matejka entered the world of tax consulting, he had already spent 30 years listening to business owners talk about the challenges they face as a result of regulation and taxation—challenges making it difficult to even run their business, employ people, and contribute to the community. This compelled Matejka to start researching taxation and talking to a number of CPAs and tax attorneys. He soon discovered strategies applying to about 1% of the population that very few people know of, including CPAs and tax attorneys. And when he came upon a CPA or tax attorney who was aware of these strategies, Matejka realized they couldn't explain them in a simple enough manner for the layperson to make an informed decision. Since then, Matejka has focused on educating business owners on these tax strategies, ultimately helping them keep more of their hard-earned money in their pocket each year. He has authored HALF! The Ultimate Guide to Cutting Your Taxes in Half. Guaranteed., spoke at many seminars, and founded TaxVantage Consulting. Tune in to learn about listed transactions, conservation easements, and how to more than double an investment with K-1 income. Check out https://www.taxvantageconsulting.com/ to learn more. 

Money problems. Do you have them? If so, you're not alone—so do many others, especially right now. But a revolutionary new concept could provide relief. Press play to learn: Why the “right” way to do financial planning may be wrong The biggest hurdles currently facing small businesses Why it's not necessarily a good idea to buy stocks or real estate when low and sell when high When Sarry Ibrahim stumbled upon a book called Bank on Yourself: The Life-Changing Secret to Protecting Your Financial Future, he had no idea it would alter the trajectory of his entire career. The concept of the book is simple, and might even sound too good to be true: anyone—it doesn't matter who you are or how much money you have—can grow predictable wealth and become their own source of financing. Ibrahim is now an advisor for Bank of Yourself, an organization that teaches people how to turn this concept into reality, which starts with a critical eye on conventional wisdom surrounding financial planning. He helps small businesses navigate a number of problems, such as growing their business, funding, and retirement planning. He explains how to use low-risk, high-value investment strategies to meet various financial needs, and provides a fresh perspective on old practices in the financial and investment space. Tune in for the full conversation and visit https://www.bankonyourself.com/ to learn more.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

Want nonstop, free traffic to your website? Traffic that generates quality leads, and raises revenue beyond expectation? Pitch & Profit could make it happen for you. Tune in to learn: How often to update SEO and PR programs to maintain ranking Why digital PR is ideal for link building, and how it works Why ‘purposeless blog content' is a good way to waste money (and whether your company is guilty of it) It was just six years ago that Dayana Mayfield was a stay-at-home mom with a strong love for writing, but no obvious way to make good money from it. And then she saw an opportunity in the software tech niche, and dove in. She began getting SaaS (software as a service) tech clients for her copywriting business, and positioned her website accordingly. Before long, she was generating more leads than she wanted—more than she could even handle. Mayfield soon launched Pitch & Profit, a company that shows businesses how to rank in search through the use of SEO and digital PR. For her clients, she breaks down the process into three straightforward stages: build, promote, and solidify. Learn more about each, and how the right strategies could revolutionize your business, and your life. Visit https://pitchandprofit.com/ for more info.

The above title does it literally…It uses five words to convey one simple message: you have something to say (or sell) that the audience needs to read (or buy). Fueling the first five words of anything you write or say with something powerful and attention-grabbing is critical to getting your audience to continue consuming what you have to offer (or getting potential clients to commit to hiring you). Why the first five words? Because these days, most online activity is done on smartphones, which have small screens. This means there just isn't much room on one page, and readers are only going to see the first four or five words of any ad, article, blog post, etc. Richard Jacobs explains the details, as well as why it's helpful—even necessary—to envision your ad (or article, blog post, video, etc.) as a funnel Tune in to learn more.

Do you feel like your lead sources aren't any good? Do you feel like you're paying too much? Well, then you need to dig a little deeper, and push the feelings aside. Focus on quantitative data instead. Which practice areas or sub-areas are your leads coming from? In each of those areas, what is your conversion rate? And for each of those clients you convert, what are they worth to you? Until you put your leads in context by thoroughly answering these questions, there is no way to know whether a lead source is “good” or “bad.” In fact, assuming that it's one or the other could be what's costing you money. An SEO lead might cost three times as much as a TV lead, but your TV leads might be low quality, and you might be converting fewer of them. Or, you might be saving money on direct mail leads, but converting only a very small fraction of them. If so, you might be better off spending more per SEO lead, because those are the ones that bring in high-value cases, saving you money overall. When all is said and done, too many attorneys end up paying way too much per client, simply because they focus on saving the most through marketing. Richard Jacobs explains the ins and outs of this and more, including a tip from the most successful law practices around. Do you want help tracking and analyzing your lead stream?  Want to end up with significantly more money in your pocket each month, as well as better clients? Call (888) 225-8594 or visit https://www.speakeasymarketinginc.com/ and  https://www.jacobsandwhitehall.com/. 

The odds of making a hole in one are 12,500 to 1. Would you bet on those odds when it comes to the success of your practice? When marketing for new clients, relying on one marketing source and hoping that's all you'll need is like taking these chances…which means you're not likely to succeed. In golf, the strategy is to take each shot as it comes, selecting the right putter for the goal you want to achieve (first, make it down the fairway, then to the green, then in the hole). Your marketing strategy needs to be the same: you need to meet clients where they are, taking it one step at a time, and never assuming that one shot will land you a client. Implementing this strategy means paying attention to where your potential clients are mentally, and considering how many steps they'll need to take before hiring you. This number might vary based on your practice area, and that's what you need to figure out. In most areas of law, clients don't have to make decisions immediately -- they can wait before retaining you, and talk to many other attorneys in the meantime. How do you nudge potential clients closer to the hole, without pushing them right past it? Richard Jacobs explains in today's episode.  Learn how Speakeasy Marketing, Inc. and Jacobs & Whitehall can help: Call (888) 225-8594, and visit https://www.speakeasymarketinginc.com/ or  https://www.jacobsandwhitehall.com/.