Podcasts about marketing inc

In this episode of Small Business Success Talk, Christy sits down with marketing expert and entrepreneur Amy Torres for a deep dive into AI, branding, and the evolving landscape of business growth. Amy, the powerhouse behind Director of Marketing Inc., shares how AI tools are revolutionizing decision-making, streamlining cash flow management, and creating new opportunities for small business owners. They also discuss: The impact of AI on marketing and business strategy How to integrate AI without losing the human touch Personal branding and the power of consistency The importance of short-form video and digital storytelling Building a business that gives you the freedom to do what you love Plus, Amy and Christy share their experiences navigating business pivots, rebranding, and the power of showing up authentically. If you're a small business owner looking for practical insights, this episode is packed with wisdom, humor, and actionable strategies.

In this episode of Marketing Inc, Allie Bloyd shares her highs and lows of 2024 and outlines her goals and market predictions for 2025. Allie recounts her journey of launching her first public event detailing the extensive promotional efforts, initial fears, and ultimate success. Discussing the importance of stepping out your comfort zone and having invaluable support. With a substantial response to the event, Allie reflects on the lessons she learned and prepares for her future endeavors. ---------------------------------------------------------------- Connect with Allie: If you want to learn about my 12-month mentorship or mastermind programs, book a call today! https://alliebloyd.com/marketing-mentorship If you want to learn about the services I offer to help you grow your business, book a call at https://alliebloyd.com

In this insightful episode of "The Brand Called You," Michael Egan, PhD, CEO of Michael Egan Marketing, Inc., shares his extensive knowledge of the intersection of marketing and healthcare. Egan discusses the vital role of trust in branding, the common mistakes companies make in their marketing strategies, and the importance of ethical standards. He also offers valuable advice for new marketers, emphasizing the power of listening, learning from mistakes, and asking the right questions. 00:40- About Michael E Egan Michael is the Chief Executive Officer of Michael Egan Marketing Incorporated. He is a marketing wizard, focused on extracting opportunity through a better understanding of what markets need and expect. He brings deep experience in a variety of sectors including healthcare, medical devices, technology, and telecommunications to help organizations better serve all their stakeholders.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Taylor Chalstrom sits down with Jason Scott, CEO of JCS Marketing Inc., to discuss the South Valley Conference at the Tulare Agri-Center, which will feature three tracks: tree nuts, citrus and processing. Register for free today at the MyAgLife website.

Join Patrice Miles, BOP Business Coach, and Amy Torres, Founder and Owner at Director of Marketing Inc, as they discuss Business App Pro on the latest episode of Tuesday Tools On Purpose on the Business On Purpose podcast! Learn how to streamline your social media posts, manage leads, enhance your CRM, generate AI content, and run effective email campaigns all from one dashboard. Contact information: Patrice Miles Business Coach, Business On Purpose patrice@mybusinessonpurpose.com Discovery Call: https://bit.ly/patricediscovery Amy Torres Founder and Owner, Director of Marketing Inc Email: amy@directorofmarketinginc.com Phone: 502 7270961 Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://bit.ly/healthybusiness1 SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media.  Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and growing an audience. He offers insights into the strategies that have enabled him to gain millions of followers across various platforms, techniques for creating effective short form content, and the importance of captions, hashtags, and engagement in boosting reach. Austin also shares his latest venture, Syllaby.io, a powerful tool designed to make digital agency strategies accessible to entrepreneurs at a lower cost.  Lastly, he outlines his method for increasing content views and engagement, including how to craft compelling hooks, and shares advice on focusing on content formats that resonate with creators personally. This episode is an in-depth look at the evolution of social media marketing and provides valuable tips for leveraging video to enhance online presence and business success.   Get started today with your own in-house AI Video Marketing Agency: https://syllaby.io   Connect directly with Austin Armstrong: https://socialtypro.com/about-us/austin-armstrong   Youtube: https://www.youtube.com/c/SocialtyPro   Facebook: https://www.facebook.com/socialtypro

In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy. Additionally, Ashton provides insights into the merger that formed Bad Marketing, the challenges and strategies in running a large agency, the potential of Amazon for e-commerce, and maintaining corporate culture in a rapidly growing business environment.   Connect With Ashton @ Bad Marketing Agency https://www.badmarketing.com https://www.badmarketing.com/links https://www.linkedin.com/company/4media-marketing   Connect with Allie Bloyd to learn more about Local Marketing Mastery coaching opportunities, Expert Class Mastermind or Done-For-You marketing services. http://alliebloyd.com/book  

In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engaging customers through live chat, seamless calendar integrations, and leveraging the innovative communities feature. Shaun explains the pivotal role of attribution in marketing, sharing how High Level brings transparency to ROI assessments for businesses. With a customer-first approach, he sheds light on how continual updates are a direct response to user feedback. The discussion also dives into High Level's mission to streamline marketing efforts and business operations into a singular, coherent platform that offers users a competitive edge. Whether you are a current High Level user or exploring tools to amplify your marketing effectiveness, this episode is packed with valuable insights. Don't miss out on expert conversations that can transform the way you connect with your audience and measure success. Stay tuned to our channel for more episodes that help shape your marketing strategies. Remember to like, share, and subscribe for more updates. For more information or to try High Level, click the link in the description below!   Ready to get started with a FREE Highlevel account?

Episode 56 of the Toronto Under Construction podcast welcomes Linda Mitchell Young and discusses her experience working in Toronto's Condo market. From launching her first project in Scarborough in 1995, to discussing Foreign Buyers tax, the investor market, and the rising cost of construction and condo prices this episode covers everything about Toronto Condos. *Sponsored by: BCGi Baron Consulting Group Executive Search* 'This episode is dedicated to Anne-Marie Breen who left us too soon.  She was a very knowledgeable individual in the pre-construction industry and touched so many lives with her kind heart.  She will be greatly missed.'  

David Welday, President of HigherLife Publishing and Marketing Inc., joins Andrew in this episode of Business Ninjas. As a publishing company, HigherLife offers a full-service, collaborative publishing model that offers authors the benefit of nearly 50 years of experience in the industry. As a marketing company, HigherLife specializes in creating custom-built strategic marketing plans for individuals and organizations, businesses, and brand aiming to define core questions and identify good-sense tactic to extend stories in compelling ways.Learn more: https://www.ahigherlife.com/  -----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/ https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Let's face it. As agency owners, we are notorious for trying to be a jack of all trades.However, there are certain specialties that we really should partner with experts on to help our clients succeed.Paid ads are one of those things. If you don't have an expert on your team, you need to partner with an agency that specializes in this lane of marketing. Today on the show, Sharon Park, Founder and CEO of Sage Digital Marketing, Inc shares with us why having a paid advertising specialist is important for agency owners.Sharon founded Sage Digi in 2018 to pioneer an enlightened way of doing business. Her goal is to bring transparency and technology to smaller business owners who need a solid technology advisor to grow their online advertising programs.A seasoned industry leader, Sharon worked in advertising at Google and PubMatic for 15 years. She has led digital strategies for customers like Zillow, Berkshire Hathaway, Nordstrom, Samsung, and Adidas. In 2008, Sharon structured the “Obama for America” media buying strategy, which resulted in a 22:1 return on ad spend. In April 2011, Sharon created the ad tech strategy for General Motors and successfully deployed 700 campaigns to capture over 1 million in-market car shoppers, making it the largest re-marketing campaign in history at the time of launch.

Learn from Billy Gene the importance of mastering your ‘why' in order to stand out and grow your brand. Billy is a renowned online marketer influencer, educator, and practitioner who has helped numerous entrepreneurs grow their businesses and achieve success. As always, Marketing Legends is ad-free and this week's episode includes…The story of Billy's first breakthroughAddressing the misconception that marketing is easy and can make you free quicklyThe importance of being different & standing out in a world filled with aspiring entrepreneursDefining the concept of “shiny object syndrome”Why any message marketing needs to have a ‘why'In 50 minutes, see how one of the smartest guys in the online marketing space sees and does business. Billy is a pioneer in his industry for his creative and entertaining take on video marketing. Being a top educator in the online marketing space, Billy is not shy when it comes to dropping knowledge bombs – and that's exactly what he does on this week's episode!What makes Billy Gene a legend? Billy Gene is a marketing legend for his creative and effective approach to online marketing. He is known for his expertise in video marketing, Facebook advertising, and sales funnels. Billy's creative marketing style has allowed him to amass a large following filled with entrepreneurs, Some of Billy's specific achievements include:Built a multi-million dollar marketing agency, Billy Gene is Marketing Inc.Created and launched countless successful online marketing campaigns that have generated millions of dollars in revenueFeatured in major media outlets such as Forbes, Entrepreneur, and Inc. MagazineHighly sought-after speaker and consultant due to his unique and entertaining style of video marketingPrevious host of the popular podcast, The Billy Gene is Marketing Offends the InternetBilly took the world by storm by attacking the video marketing industry in an innovative way that almost nobody was accustomed to. About a decade later, Billy Gene is still one of the top online marketing influencers and educators in the world. Through his one-of-a-kind courses and social media presence, he has completely changed the education system by teaching tips that can't be found anywhere else – that is what makes Billy Gene a definitive Marketing Legend!

Rick Shaver is a founding partner and former CEO & President of The Hive Strategic Marketing Inc. Rick worked at Labatt Breweries for 10 years before becoming a CEO and co-founding The Hive INC., one of the top 10 marketing agencies in Canada.  The Hive Inc. has worked with world-class brands such as Coca-Cola, Heineken, and Jack Daniels. The agency works tirelessly to create value for our clients by creating “Valuable Encounters” that entertain, excite, inform and improve consumers' days. __ In this podcast episode, Rick Shaver talks about his upbringing and how he became interested in marketing. He discusses how The Hive builds and maintains long-term relationships with clients like Coca-Cola, Heineken, and Jack Daniels.    Rick explains how the agency fosters creativity and innovation within its team, and shares strategies for effective leadership. He also talks about some of his most memorable projects and campaigns, as well as his approach to staying innovative in the ever-changing landscape of marketing and advertising. Rick's experience in sports, including college football and completing the World Marathon Major, has influenced his approach to teamwork and collaboration in the workplace. He also shares his passion for travel, having visited over 100 countries. Rick offers advice for his 18-year-old self and talks about his greatest mentors. Finally, Rick defines what greatness means to him. __ Host: Ben Mumme Twitter Medium YouTube Newsletter Instagram __ Guest: Rick Shaver Website LinkedIn Traveler's Century Club

About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics)Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more. Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (Link to document below.)About Laura Patterson: If you're looking for a practical, no-nonsense, proven approach to accelerate growth, create value, and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric, outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM. She received a patent for the Accelance® methodology, designed to connect activities and investment to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth,” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati's Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale's Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association. Links:LinkedIn (Laura Patterson): https://www.linkedin.com/in/laurapattersonvem/VisionEdge Marketing: https://linktr.ee/visionedgemarketingLink to White Paper: VisionEdge Marketing and the University of Texas at Dallas (2021-2022): https://visionedgemarketing.com/mpm-benchmark-report-2022-culture-leadership-value-creators/YouTube Link: https://youtu.be/-RDY-WQqkHESign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter Link to YouTube Video:https://www.youtube.com/watch?v=p8TJq-pdFwY

For this episode of the Small Business Success Talk podcast, we're joined by Amy Torres of Director of Marketing Inc. and Kristina Stubblefield of SoIn Media Group. We're calling ourselves the 'Marketing Mavens' because of our combined knowledge and experience in the field of marketing. Brittany Murphy of One Thing Marketing was not able to join us for this episode, but she will be joining us in the future! This was a LOADED episode so you'll definitely want to grab your favorite notebook and pen to take some notes. Without giving too much away, we discussed the constantly-changing world of marketing, how people are connecting with businesses now vs in in the past, and the big one (brace yourself) that you cannot work from a to-do list. We hope you enjoyed this episode because we've got more coming at ya so stay tuned for more episodes with the Marketing Mavens! https://eagleeyestrategies.biz/ www.soinmediagroup.com, https://directorofmarketinginc.com/ FACEBOOK: https://www.facebook.com/smallbizstoryteller, https://www.facebook.com/soinmediagroup/ LINKEDIN: https://www.linkedin.com/company/director-of-marketing-inc/ #SBSTpodcast #SBSTshow #smallbusinesssuccesstalk #podcast #podcastlife #marketing #marketingmavens #businessowner #smallbusiness #entrepreneurs #marketingregulations

The Company Mostly Marketing Inc. Works In The Best Interest Of Their Clients

In this episode(63) of Winning Strategies Playbook, our host and real estate expert Jeremy Spann interviews Scott Schilling, Executive Coach & Owner of Schilling Sales & Marketing Inc. Scott and Jeremy speak on how difficult it is for true success, whether or not you're a business owner or a typical employee. Scott has a great analogy where many people just want the grand slam right away, when in reality you have to hit singles over and over in order to load the bases before the grand slam. True success takes a certain amount of effort and drive that many people either don't have, or do not continue that effort long enough to find a true gold mine! Enjoy this one! Here is the link to Scott's LinkedIn if you'd like to learn more! https://www.linkedin.com/in/scottschilling8 If you are a new listener to Winning Strategies Playbook, we would love to hear from you. Please visit our site myexperiencedrealtor.com and let us know how we can help you today!

Taylor Chalstrom sits down with Jason Scott, CEO and publisher of West Coast Nut magazine and JCS Marketing, Inc., to discuss the upcoming California Tree Nut Conference on November 3rd. This conference will bring growers together with industry leaders from across all the nut commodities and also provide valuable continuing education credits on important production practices.

Today We're joined by Richard Heft and Andrew Broadhead. Richard Heft: In 2010, Richard Heft co-founded Ext. Marketing Inc. (www.ext-marketing.com), a full-service marketing firm that acts as an extension of your team to successfully complete your projects on time and at the right price. Ext. Marketing Inc. helps financial services firms achieve their marketing strategy, communications and regulatory objectives. Our clients include many of the world's largest tier-one banks and insurers, dealerships and independent advisor channels, mutual fund companies, private equity firms, hedge funds and credit unions. We help our clients with strategic planning and project management; copy, design, and digital execution; as well as with their regulatory deliverables. Prior to founding Ext. Marketing Inc., Richard ran Integrated Corporate Communications (ICC), which was launched in 2006 to provide top-quality writing, editing, branding, project management, graphic design, web design and print services to all levels of the financial services and insurance sectors. ICC's client list included some of the world's largest financial services firms.  Andrew Broadhead:  As Head of Content at Ext. Marketing Inc., Andrew plans, creates and manages advisor-focused content that is easy for advisors to find, understand and share with their clients. Andrew spends his days uniting excellent strategic thinking and engaging creative to deliver assets that satisfy our clients' goals and their audiences' needs. In his previous role as Communications Manager, Andrew launched Ext. Marketing Inc.'s content and social efforts via blogging, newsletters, LinkedIn and Twitter. He is also deeply familiar with the ins and outs of producing portfolio manager commentaries and other ongoing communications. Andrew's previous experience included a range of in-house positions, from the darkest and most demanding corners of the back office to the creative suite at one of the world's largest investment managers, Invesco Ltd.⚡ Connect with Greg Witz on Social Media: https://www.Instagram.com/gmwitz​https://www.linkedin.com/in/gregwitz/​https://www.tiktok.com/@gregwitz​ ⚡ Connect with Andrew on Social Media:Andrew Broadhead | LinkedIn⚡ Connect with Richard on Social Media:Richard Heft | LinkedInRich Heft (@richheft) | Instagram Check out their amazing book here: The Ascendant Advisor: Overview | LinkedInGreg's sole mission in life is to challenge all of us to be better. MAKING HUMANS BETTER HUMANS has been at the foundation of Witz Education for over 30 years. As an entrepreneur, thought leader, author, mentor and father, Greg creatively blends psychology and communication skills with street smarts and a no BS approach. From startups to the White House, bringing entrepreneurs and business leaders to the top of their game is Greg's passion. His rich understanding of organizational and human development coupled with his own corporate experience allows Greg to effectively and energetically design and deliver tailor-made programs that have transformed thousands of Witz clients' careers and personal lives.Learn more about what Witz Education can do for you at https://www.witzeducation.com Or call 1.866.907.9480 toll-free from anywhere in North America.

Taylor Chalstrom sits down with Jason Scott, CEO of JCS Marketing Inc. and publisher of progressive Crop Consultant magazine, and Jerome Pier and Karl Wyant, current and incoming board chairs of Western Region Certified Crop Advisers Association, to discuss the upcoming Crop ConsultantConference on Sept. 16 and 17. This in-person two-day event will feature educational seminars with continuing education credits, an industry trade show, and live industry presentations.

KC Armstrong Interviews Richard Mallion President at RMKJ Marketing Inc -- Richard360.com

KC Armstrong Interviews Richard Mallion President at RMKJ Marketing Inc -- Richard360.com

KC Armstrong Interviews Richard Mallion President at RMKJ Marketing Inc -- Richard360.com

KC Armstrong Interviews Richard Mallion President at RMKJ Marketing Inc -- Richard360.com

Our guest today is Alan Joskowicz, the Director of Operations and COO for Dynamics Marketing, Inc.  Alan is highly experienced as a director of operations & director of information technology with a demonstrated history of working in the wholesale, retail, and warehousing industry. He is skilled in negotiation, analytical skills, sales, retail, and databases.  Alan … The post Ep. 152 – Dynamics Marketing, Inc. COO, Alan Joskowicz appeared first on COO Alliance.

Don't allow your people to do agency work off the side of their desks. Instead, treat yourself as a client by giving your team actual hours to utilize. In this episode, I interview Jillian Bannister, CEO at Ext. Marketing Inc., about what your agency needs from you. In other words, self-care. What we talked about: - The rule of thirds for budgeting time - Employee recognition and confidence - Agency self-care and client responsibility To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Taylor Chalstrom sits down with Jason Scott, CEO and publisher of JCS Marketing Inc. and West Coast Nut magazine, to talk about the upcoming 2-day California Walnut Conference on January 21st and 22nd. The conference will provide 4.5 hours of DPR CEUs and 5 hours of CCA CEUs (pending approval).

In this episode of Security IQ, Min and Elisa sit down with Martine Warda, President and Founder of Pür7 Marketing Inc. During their conversation Min, Elisa, and Martine discuss:• Martine's background in marketing for high tech industries• Martine's firm, Pür7 Marketing and what helped get her firm started• Strategy behind sales and marketing• How sales and marketing go hand in hand• The importance of aligning sales with marketing• How traditional marketing is still a powerful component in B2B sales and business development• Using Digital and Traditional marketing together, strategically• The importance of establishing a unique selling point and message• The importance of getting a third party's opinion on a brand's marketing effortshttps://www.insideaccesscontrol.comLet us know what your thoughts are about this video, leave a comment!Like this video to let us know you're listening.Don't miss out!Subscribe now to get the latest within access control.https://www.insideaccesscontrol.com/Subscribe

In this episode of "AWESOME People", Iman Huschmand has a wide ranging conversation with Aras, who is best known for being Canada's celebrity Persian DJ...DJ Bliss. Born in Shiraz, Iran, is a place known for its rich culture, producing some of the greatest wine, mystics, and an entertainer who encompasses the wonders of Shiraz, DJ Bliss. At the age of 7, Aras got his first taste of the thrills that come with being an entertainer, where he had the opportunity to perform a handful of magic tricks in front of his entire school, which turned out to be a great success. Without knowing, the entertainment seed and passion was planted in Aras’ heart and soul. Fast forward to the age of 14, Aras and his loving family decided to move to Canada, and at the age of 17, Aras decided to join his high school’s radio station, Jag Radio as the schools official DJ. This is where the budding musical mystic would start to hone his craft, ensuring all his listeners were “partying right”. After having a taste of DJing at his high school, Aras went on to compete in the YUMCW, and placed 2nd overall out of the fourteen contestants battling it out for the ISAYU. It was this competition that nurtured the little seed that was planted in Aras’ heart and soul as a boy, and blossomed into the full-bodied and smooth sounds of DJ Bliss! Aras is the founder of Mehmooni, and travels the world, sharing his sweet sounds, spreading joy and touching the hearts and souls of his listeners, as his genuine passion for music is felt through his awe-inspiring mixes. DJ Bliss is also Canada’s first ever Persian celebrity DJ, which has given DJ Bliss the opportunity to perform with the likes of: Shahram Shabpareh, Kamran & Hooman, Andy, Ehsan Khajeh Amiri, Benyamin, Dariush, Ebi, Black Cats, Mansour, Siavash Ghomayshi, Elcid, Radio Javan, Morteza, Sami Beigi, Siavash Shams (sahneh), Carl Wolf, Craig Smart, Tania Zygar, and many more. Music aside, Bliss has been involved in a multitude if different ventures. He founded Push it Marketing Inc in 2009 as a full service marketing company. And is a co-founder and owner of Graffiti Exhibiting Bar Experience in Ontario as of 2019. A popular concept bar featured in different outlets, where music, street art and amazing food bring people from near and far together. Aras has been hosting TV shows on Ten TV, Radio Javan and is currently working with the Manoto TV, the most watched entertainment oriented Farsi speaking outlet outside of Iran. His journey is just beginning and he aims to help as many others as he can on his path forward.  SHOW NOTES: Introduction of DJ Bliss [1:12] Combatting the Corona virus lockdown as an entertainer and business owner [10:35] Entertainment and hospitality business owners need to adapt now more than ever [28:00] Aras’ plans for his restaurant and how they have changed trying to ride out the storm [34:00] How artists and other creatives have been impacted by quarantine [44:00] Rapid Fire Questions [48:07] Closing remarks (be kind to earth and each other) [59:00]  QUOTES: “You have to make things work for the audience to enjoy themselves without them realizing there’s every any hiccups. Making that happen, you learn a lot about how to deal with people and who your type of people are and who aren’t.” [8:16] “We have to start thinking how we’re going to live moving forward. By just sitting on our asses and saying ’things are going to get better’ nothing is going to get better.” [15:37] “This is the time where you have to start getting creative; you have to start thinking outside of the box.” [28:25] “Any entrepreneur that want’s to survive this storm, they have to get creative. The only way to survive this is to get creative. The money alone isn’t going to be the issue […] you’re still going to have to figure out how you’re going to repurpose your space and how you’re going to work around your services, to now cater to a paranoid audience.” [40:00] “I think success means reaching your dreams; that’s all I take from success.” [56:30] “Please remember, while you’re in the comfort of your own house, think about being kinder to Mother Nature, because don’t forget, we are not even specs of dust in what it comes to how small humans are […] I think this is Mother Earth telling us we need to be more kind.” [1:00:30]  FOLLOW DJ BLISS AND IMAN: IG: @aras.bliss and @blissfulshow FB: @Aras Dar Bliss IG: @imanhuschmand FB: @iman huschmand

Debra Olshan Cooper has been an entrepreneur and CE0 of several companies in the past 30 years including two successful public relations and marketing firms: Real Life Communications and Marketing Inc in New York City and FreshConnect Solutions in Miami. In addition, she founded DayCationtoday, a fun-filled staycation for women to do something great for themselves every month. Today, Olshan Cooper has founded YourCareerDesignLab to help college students and college graduates architect, design and curate their unique story, put it into their passions and turn it into a paycheck!

Scott the CEO and President of Schilling Sales and Marketing, Inc. tells you how to fight through the challenges in business and life. You can check him out at https://www.ScottSchillingOnline.com/

Back by popular demand, our friend Kevin Wilhelm (previously on episode #37) has written a fantastic book and he is here to share some of the main concepts! Click: Transform Your Business Through Digital Marketing Since starting his career at Yellow Media, Kevin Wilhelm has seen the evolution of digital marketing first hand since 2008. He assisted the company transition from print to online before becoming the Director of Marketing for Canada’s largest childcare provider BrightPath Learning. Kevin now serves as the President of POD Marketing, a network of marketing agencies he co-founded in 2014. Kevin has grown the team from just a handful of professionals to over 30, and a client list from one to over 100, generating millions of dollars in revenue for his clients. Here is the link to the book Here is a page about the book

Jim BilelloPresident At US Marketing, Inc. Website Address: www.usmarketing.bzWHAT SERVICES DOES YOUR COMPANY PROVIDE?Search Engine Marketing / Pay Per ClickABOUT US MARKETING, INC.:US Marketing has:Demonstrated advanced Google Ads skills and expertise. Met higher Google Ads spend requirements across all of our managed accounts in the millions of dollars. Delivered and sustained both agency and client revenue growth. Sustained our current clients as well as having grown our overall client base. Met additional certification and performance requirements beyond the basic Google Partner level. Employ at least two Certified Google Ads specialists with advanced Google Ads knowledge.HOW DO YOU DEFINE SUCCESS?We are successful when our clients are successful. We’ll work with them to define their KPI’s in an individual basis.WHAT PERCENT OF YOUR ADVERTISING SERVICE OFFERINGS DOES MEDIA BUYING MAKE UP?0%WHAT MAKES YOUR COMPANY UNIQUE?We’re one of the few agencies that will show you inside your real Google Ads account – most agencies will give you their dashboard to see what they want you to see.WHO IN THE INDUSTRY INSPIRES YOU AND WHY?Fredrick Vallaeys one of the original co-founders of Google Ads and first 500 employees at GoogleWHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR SAME INDUSTRY?Don’t try for perfection technology moves too fast. If you get it to 80% go, test, innovate, iterate, do it again and again.

Laura PattersonPresident At VisionEdge Marketing, Inc. Website Address: https://visionedgemarketing.com/WHAT SERVICES DOES YOUR COMPANY PROVIDE?Marketing StrategyABOUT VISIONEDGE MARKETING, INC.:A consulting firm that helps its customers use data, analytics, process and measurment to accelerate growth, create customer value, and improve performance.HOW DO YOU DEFINE SUCCESS?When our customers succeed.WHAT PERCENT OF YOUR ADVERTISING SERVICE OFFERINGS DOES MEDIA BUYING MAKE UP?0%WHAT MAKES YOUR COMPANY UNIQUE?Our customer-centric outcomes-based approach which helped us acquire a patent.WHO IN THE INDUSTRY INSPIRES YOU AND WHY?too many peopleWHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR SAME INDUSTRY?too many tips

Sign Up To Receive Our FFA Stories Newsletter! Email address: SHOW NOTES KEY IDEAS:  The world is full of uncertainty right now, and that certainly exists in agriculture as well.  Those of us making our living in agriculture appear to be fortunate as the coronavirus lockdown continues.  Our sector is not one that works in close proximity through much of the supply chain.  And, we are absolutely essential.  However, even with those factors in place, we are not immune. Then there is the other end of the supply chain of agriculture that does require people working in close proximity: packing houses, canneries, creameries, etc.  What happens if/when those places are forced to shut down.  At the far end of the supply chain, restaurants have already shut down or severely altered how they are doing business. On top of all of this, people throughout the country have filled their freezers with meat.  This includes people who have never done this before.  So, while this caused a momentary spike in the price of meat, it can also lead to a lag in meat purchases as we come out of this crisis. All of these factors are going to impact agriculture for sure, and they are too complex for me to answer.  So, in today's episode I have an expert on the show.  John Nalivka, the owner of Sterling Marketing, Inc. will join me on the show.  He forecasts beef and pork prices for restaurants and other stakeholders in the industry.  And, he forecasts 20 months out into the future.  He will answer a lot of these questions, as best as anyone can right now. CONTACT INFORMATION AND LINKS: Website: https://www.sterlingmarketinginc.com Email: jnalivka@fmtc.com  Where You Can Listen To Us: LISTEN TO US ON SATELLITE RADIO! WE ARE CONTRIBUTORS TO "FFA TODAY" ON RURAL RADIO SIRIUS XM CHANNEL 147! "FFA Today" airs on Rural Radio Sirius XM Channel 147 Saturdays at 7:30 AM Eastern and Sundays at 6:30 PM Eastern. Please let RURAL RADIO know that you like hearing us on their channel!  Here is how to contact them and leave feedback: Email: zacht@rfdtv.com Website:  RuralRadio147.com Twitter: https://twitter.com/RURALRADIO147

On this episode, we welcome Brandon Mateika, the Founder and CEO of Sales and Marketing Inc. a growth agency dedicated to taking the confusion out of sales and marketing.  This is Brandon’s second visit to the show. In episode 2, Brandon and I discussed the importance and the foundational need of product/market fit. If you haven’t listened to it yet, do yourself a favor and go back and listen.  It is still one of our most referred to episodes.   Today, Brandon and I go deep on the what, why and how of competitive analysis.  This is a must listen if your business growth is stalled or you are in the early stage of starting your business.  Brandon shares in detail how to perform your own analysis and the eye-opening results you will experience.   Key #LessonsInGrowth: Competitive analysis will drive your messaging, positioning and in many cases your offerings. Identifies the 13 key variables you need to measure against customer importance and competitive strength and how to use this as a differentiator How this 3-4 hour time investment can get your business unstuck and positioned for high growth. Website:  https://www.salesandmarketingus.com/

Our guest today is Billy Gene Is Marketing, Inc’s CFO & COO, Daniel Flores. Billy Gene Is Marketing Inc. lives by the motto: Entertain. Educate. Execute. For them, social media marketing understands that marketing is becoming competitive by the day. They teach marketers how to use social media to get ROI for local businesses. Through … The post Ep. 96 – Billy Gene Is Marketing, Inc. CFO & COO, Daniel Flores appeared first on COO Alliance.

Consulting with a knowledgeable guide it is easier to decide what to do and be assured of the results you want. Over the last 25 years working with start-ups, solo-preneurs and and all kinds of consultants I've come to understand, first-hand, the constraints you work with, solutions that match the time and funding available and how to implement them in a timely way. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jennifer-gray2/message Support this podcast: https://anchor.fm/jennifer-gray2/support

In this episode, we discuss her story, her leap from corporate America into entrepreneurship and much more!!!

 SHOW NOTES Frank Klesitz is an entrepreneur, investor, and co-founder of Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries increase new client generation and existing client retention with education-based video marketing. Vyral Marketing helps hundreds of professional clients worldwide, publishing over 800 client videos a month and 4 million client emails a year. Frank and Brian chat discuss Frank's evolution from an interest in real estate sales to building his real estate marketing company - Vyral Marketing to his new pillar of real estate investing. In this episode we talk about...  3:36 - Is therapy the same as coaching? Mike Ferry and Frank Klesitz see a lot of correlation.5:35 - "I will only tell you want you want to hear... because that is all you will accept."

In this informative podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his discussion series on marketing, as he delivers powerful information that can help attorneys bring in not only more clients, but the higher quality clients every attorney wants to serve.  Richard Jacobs is a well-known authority in the marketing world. His company, Speakeasy Marketing, Inc., regularly assists hundreds of attorneys as they seek to maximize profits. Jacobs discusses a personal experience, a car accident, that ultimately led to the discovery that he had thyroid cancer. Going through his treatment, he made a promise to himself to find less stress in the daily anxieties we all face, because, he thought, if he could get through cancer treatment, everything else should pale in comparison. But as life settled in, he found that eventually, he moved back into old patterns, of getting upset about the small stuff. By trying to make his way back to the positive energy, he discovered that there were great parallels between his personal experience and what happens in the business world.  Jacobs explains that if we think about our business, our law firm, in a way in which we focus on achieving a primary goal and not getting upset about the lesser goals if we do not have success up and down on all fronts, that we will be making a positive step toward fulfillment and an overall sense of accomplishment. Jacobs explains that we all need to make that promise to ourselves, to take advantage of the ‘now' and enjoy the daily moments and successes, staying positive. If we are aware of how we feel each day and stay in the moment, we can have a higher purpose and clarity as we achieve daily, weekly, and long term goals. 

In this informative podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs explains how to get more marketing value out of the marketing budget you are already spending.  Everyone wants to get the most value they can for every dollar spent, and Jacobs has a way to not only maximize the value of your marketing efforts but expand them, without spending even one more penny than you already have been.  Jacobs discusses how everyone needs a skilled attorney from time to time, to handle a traffic ticket issue or auto accident, a divorce, estate plan, DUI, etc. It's inevitable that every now and again most everyone will need some legal help. As Jacobs' mission is to help attorneys improve their businesses, get more quality clients, and make more money, he and his team are constantly testing their theories, seeking to find every area where an attorney can improve their business in some way. When Jacobs has a real issue himself and needs to hire an attorney, he'll have his assistant call attorneys, mystery shopping, to see what kind of response or service they get. In a recent situation, 30 attorneys were called, and only 5 answered. Surprisingly, of those 25 who didn't answer, most never even reached back out, even after they were left an extensive message that explained the legal matter, and requested a return call. The bottom line: if you aren't answering calls and questions, or at least returning calls or following up via email, then you're missing out on new, potentially great clients.  If you want to make more money without spending more money, Jacobs states that you simply must answer calls, respond to your voicemails, follow up with emails, etc. If you're not doing that, then your marketing dollars are going down the drain. As Jacobs explains, if you don't have the time to do that yourself, then you need to hire someone who can.  Jacobs talks about the kinds of ‘answering' options that exist, and he underscores that if you simply answer the call and then grill the potential client with endless questions, but don't make a connection, then you may miss an opportunity. Also, if you answer the call and tell the potential client that a particular attorney is ‘out of the office' and don't follow up, then you're not really effectively answering those calls. You must be friendly, and you must follow up. But as Jacobs states, if you follow up and really connect, it will be shockingly effective. 

Stock Marketing Inc.

In this informative podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs explains how Speakeasy supports clients in all their endeavors to manage their own information, and Speakeasy's efforts to maintain the highest quality work and service. Jacobs is a marketing expert, and throughout his career leading Speakeasy Marketing, he has assisted many law firms and private attorneys with their marketing goals, helping them reach new, and better, clients. Jacobs discusses a defamatory review with a false claim, that they received regarding a particular website. As Jacobs states, the review was posted anonymously as it was clearly flawed and totally inaccurate. Speakeasy, over its 10 years of success as a top marketing firm, has helped over a thousand clients reach their goals. As we all know, if you're servicing over a thousand clients and all you get is one bad review, clearly, that speaks volumes about the anonymous reviewer because 99%+ are satisfied clients. Jacobs strongly underscores that he works with attorneys, and attorneys don't let things slide, so of course, that's proof that Speakeasy is delivering solid results and providing excellent service. And that the attorneys Speakeasy works with are pleased with the customer service, and—the results. Jacobs states that Speakeasy's goal is to bring each attorney-client they work with to a point of great success, to a point in which their firm is able to have such a flow of new clients that they are able to pick and choose which clients they want to take on. And as attorney loyalty is high with Speakeasy, with clients coming to Richard Jacobs and his team for all their marketing efforts, again and again, it's obvious that attorneys are seeing results. Speaking honestly, Jacobs says that they are able to help most clients, but not everyone. And Speakeasy works hard every day to perform at the highest level, and if there is ever a problem on Speakeasy's part, they rush to fix the problem immediately. Customer service is incredibly important to Jacobs and he expects the highest level of quality service from each and every employee who comes to work with Speakeasy Marketing.  Jacobs wraps up by talking about why he chose to work with attorneys specifically. He speaks about how he values attorneys and what they do for the community, helping others with their important legal problems.  

In this podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs outlines how to use a scientific approach to succeed in marketing your firm. Jacobs has had an extensive and successful career as a marketing expert and he has guided many law firms and private attorneys to higher heights, helping them target and bring in better clients and ultimately increase attorney profits.   Jacobs delves into the benefits of scientific advertising. Diving in, Jacobs briefly discusses a book which he and many in the marketing community credit for its advertising wisdom, Scientific Advertising, written by Claude C Hopkins in 1923. In relating science to marketing, Jacobs asks, do we form hypotheses when considering our marketing efforts? For example, do we ask ourselves questions, such as… if I do this, will I get that result, etc.? And if not, why not? As Jacobs explains, many attorneys go on a ‘feel' or a random trial and error approach reaching out to different marketers to assist them. The Speakeasy Marketing expert states, as scientists use a scientific approach, attorneys and attorney firms must also utilize the same disciplined approach to their marketing. You cannot go on ‘feel' or randomly try this or that without evaluating everything you do with a scientific mindset, through a scientific lens. You would never guess about whether the evidence in a client's case is useful or not, so why would you guess about your marketing? Guesswork is not useful, you must approach your marketing with purpose and evaluate your efforts systematically, methodically—scientifically.  Jacobs explains the importance of field testing in your marketing efforts. For example, if your admin staff is using a script to communicate with incoming calls / potential new clients, test that script. Document how many calls are turning into clients, and get hard numbers. Additionally, look at the math on quality, meaning, how many, percentage-wise, of these new clients, are the kinds of clients you want? Consider using two different kinds of scripts and document which one brings in more clients, and which one brings in better clients? The point is, you must be rigorous in your methodology and you must think scientifically in order to grow your business and increase profits. Looking at real data gives you the ‘evidence' you need to grasp which marketing efforts are working for you.  If you want to accelerate your marketing efforts and bring in great clients who will increase your bottom line, contact Richard Jacobs, the Speakeasy Marketing expert.

In this new podcast from Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., Jacobs gives us an early glimpse into a new technology that he believes could be a game changer in marketing—video chat. Jacobs is a marketing expert who knows how to get results. Jacobs' company, Speakeasy Marketing, Inc., has been the major foundation on which hundreds of attorneys have grown their businesses and increased their profitability. Jacobs discusses the various ways attorneys can get connected with clients via their websites, such as live text, email, and of course phone. But Jacobs hints that he will soon be talking with a video chat expert and delivering her insight to Speakeasy clients; and as Jacobs states, video chat could be a major tool.  Jacobs outlines how video chat could be integrated into your regular marketing methods, by targeting areas of interest which potential clients can select and then get connected directly to the expert in your firm who handles those matters, or to their administrative liaison. Alternatively, you could designate an office iPhone and an office android phone for video chat and make those numbers readily available to clients via your website. Jacobs also discusses other apps and technologies that could assist with your new marketing efforts.  Jacobs continues his discussion, and gives his thoughts on the merits of video over just audio. Seeing and connecting with a potential new client may help you make a personal connection with them, and get them to ‘see' you as the attorney they want to work with. Images are powerful, especially in human communication. We connect through being with each other, and while video isn't as good as in person, it might be better in some situations than just basic audio, or texting. Find a way to integrate video chat into your office and you might discover a new avenue to increasing profits. 

In this interesting podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his discussion on marketing, as he delivers new information that can help you, attorneys, bring in more, and better, clients. Richard Jacobs is a noted authority in marketing. Jacobs' company, Speakeasy Marketing, Inc., has assisted hundreds of attorneys in their quest to procure better clients and achieve higher profit levels for their firms.  Jacobs discusses his training in the field of marketing, having studied the important work of innovative marketers such as Dan Kennedy, the ‘tell it like it is' author of seven popular marketing books and counting. Jacobs underscores the importance of following up. As he states, it is imperative to always follow up on any campaign, etc. that you have put in place. Following up is essential. When potential clients call your firm, asking questions, or probing for answers to legal matters, this is a golden opportunity that many attorneys, unfortunately, fail to capitalize on. You cannot have the mindset that they will call again if they have liked your pitch or feel they need you; you must make the effort to pursue them in a professional way by following up, checking in.  With so much competition to get top-ranked on Google, etc., and considering the expenses that it takes to successfully run a law firm, every call is precious. Jacobs breaks down the costs of marketing and encourages all attorneys to think of every call as an expense. He states that it is common to spend many hundreds to several thousands of dollars per month on marketing and thus a call that comes in from those efforts should be valued at a high level always.  Jacobs explains a particular marketing campaign he launched with Speakeasy. He talks about the numbers that came out of his marketing effort, with 39% of his new clients attributed to a first time marketing pitch from Speakeasy. But with their following up efforts, either via phone or direct mail, Jacobs states that they were able to haul in another 19%, a pretty successful effort by all accounts. Then a third time produced 13%, and a fourth produced 9%. Thus, it is clear, and the numbers provide proof, that following up is critical, and that it gets results! Whether you're a DUI lawyer, bankruptcy attorney, or personal injury attorney, these efforts, following up, will bring in new clients. And new clients will build your firm's profits steadily. Follow up!

In this interesting and useful marketing tips podcast, Richard Jacobs, the president and founder of Speakeasy Marketing, Inc., continues his discussion on the topic of customer segmentation. Richard Jacobs is an expert in marketing and his company, Speakeasy Marketing, Inc., has successfully guided hundreds of attorneys toward better clients and higher profits. Jacobs recaps his previous customer segmentation podcast, touching on important points regarding the age, status, assets held, etc. of potential clients, and how marketing can help you pull in the right kinds of clients and filter out the ones you don't want.  Continuing, Jacobs talks about attracting various communities to your business, such as the Latino community, the black community, the LGBTQ community, and others. He brings up the point, can you market to specific ethnic or other types of communities and why would you want to? In regard to the LGBTQ community, Jacobs offers that the community is compromised of individuals who tend to have fewer children and may, as a result, have more money, often with both individuals in partnerships bringing in an income. Jacobs states that the LGBTQ community is perhaps not marketed to for legal services as much as other communities may be, and for this reason, the LGBTQ community is a great opportunity for your firm to bring in many new, excellent clients who have money. Jacobs discusses techniques to bring in various ethnic groups. He states that you can call them out directly in your marketing, mention that you have staff who speak Spanish and directly target Latinos for example. Whatever the ethnic community, find a way to insert yourself into their community and make it clear that you are a friend to their community, understand them, and want to represent them specifically for all their legal needs. And once you successfully satisfy a few clients in their community, the word usually spreads quickly and you'll see more clients walking through your door. Even if you don't speak the language of a particular community, even if you only speak English, you can still insert yourself into their community by becoming a trusted member of the community, starting by helping a few, and watching your numbers grow once you gain the community's trust. As Jacobs states, there is great money to be made and great clients to be discovered by targeting your marketing in specific ways.

In this marketing tips podcast, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc., continues his detailed discussion regarding customer segmentation. Richard Jacobs has over ten years of rigorous, specific experience in attorney marketing strategies that get results, and his company, Speakeasy Marketing, Inc., has assisted hundreds of attorney firms to implement creative marketing strategies that consistently bring in new, and better, clients. Jacobs provides a quick overview of his previous customer segmentation discussions, such as segmentation by age and circumstance (considering the age and income level of potential clients), and segmentation by ethnicity and type of community (opening up your marketing to segments of the community that are not being serviced by other firms). Jacobs states that now that your firm is making the smartest choices of clients (considering age and circumstances and which clients are willing to pay more for quality legal representation) and you're marketing to underserved communities (perhaps the Asian and Latino communities, as well as the LGBTQ community), it's time to consider your first contact with clients. The first contact with a potential client often comes via the initial phone call. If you're a two or more attorney firm with an admin person and a call comes in, this is a perfect opportunity to have your admin person gather some basic information to get things moving in the right direction. Jacobs underscores the importance of having your admin people trained in dealing with incoming calls and utilizing prepared scripts with questions that home in on the specifics. He cites examples from a script for a potential DUI client, asking them questions about their situation and charges (BAC level, was a field sobriety test done, do you have a commercial license, are you in the military, etc.) and then informing them about the attorneys that would be ideal to work with them on their case. By offering information on the attorneys who are available (discussing experience in years and in the courts, etc.), the client now can segment on their own, meaning they will now be armed with the information to self-select and make their choice of attorney based on the information that has been provided to them.  As the admin has laid out valuable information about the attorneys in the firm, relating to the new client the ways in which the attorneys are different (such as very experienced attorney/higher rates) and (younger attorney with less experience/lower rates), and their expertise in general, the senior attorney can now charge more—easily. This is because the information has all been laid out up front and the new client is self-selecting. It's a great way to introduce the attorneys, discuss fees and areas of expertise/track record, and keep rates at a level that can really boost your profits.  This very brief preliminary intake interview allows your firm to filter clients, and it gives you command of the information so when you get on the phone with them you will already know who you are dealing with as they are already segmented. You will not be wasting your time with tire kickers, you'll be able to focus and get into the meat of the case right away, because your time is valuable and you need to be billing for it, not wasting time selling yourself.  If you're a solo attorney, you can still emulate this process. You can ask the basic questions up front yourself and drill down to the important information that will help you discern who is a good client, and help you to easily convert a call into a client. Jacobs provides multiple examples of the kinds of information you can ask to receive as well as the kinds of information you can deliver, and thereby make your calls productive. 

In this informative marketing tips podcast, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc., discusses the topic of market segmentation. Richard Jacobs has over a decade of experience in attorney marketing, and his company, Speakeasy Marketing, Inc., has helped hundreds and hundreds of attorneys and attorney firms implement innovative marketing strategies to grow their businesses to new levels of profitable success.  Jacobs provides examples of several different kinds of potential clients who would be seeking a divorce or annulment. As he states, which client would you want—a young couple with no assets who simply wants an annulment or a married couple with a 30-year marriage, many financial assets, including houses and cars, vacation homes, investments, etc.? While the young couple's annulment may be easy to handle, that type of work will not increase your firm's bottom line, whereas the older married couple with many assets will be willing to pay more for a quality divorce that handles their affairs efficiently and in the manner that they choose, that protects their assets and honors their wishes.  The key, Jacobs states, is to target your markets. In order to get the higher-end clients, you need to market directly to them. Change your website's copy to cater to older couples. Change your website's images to reflect a more mature audience, clients who have lived a long life and have the financial means to afford quality legal representation for their important affairs. From alimony to assets, to business ownership, etc. attorneys need to retool their marketing copy and materials to mirror the lives of the kinds of clients they want to attract. And in regard to DUIs, Jacobs reiterates that you may want to consider reworking your marketing materials to appeal to older clients. Do you want an 18-year old client with a DUI who has an hourly wage job and is just getting by, or do you want a more mature client who has a business, and a reputation in the community that he or she cannot afford to have sullied by the scarlet letter of a DUI conviction? An older client with more at stake will be a better client for you. No matter the area of your practice, regardless of your legal specialty, every attorney and attorney firm can benefit from taking a hard look at all their website copy, marketing materials, and their general window appeal in terms of who they are attracting as clients. Jacobs underscores the importance of knowing who you want to attract and marketing directly to them. He states that you should not live in fear of alienating some potential clients, because if you try to attract every kind of client, every demographic, then you'll end up with marketing copy and materials that are bland and really not very interesting to anyone. For when you try to appeal to everyone you may just find that you appeal to no one at all.  When you're ready to get started on a new, more profitable marketing path, contact Speakeasy Marketing, Inc. and let us help you. We know how to get results!

Forty-three percent of start-ups fail because of a lack of product/market fit.   Brandon Mateika is passionate and a tad bit unrelenting when it comes to helping business owners achieve their business goals and objectives. Brandon breaks down the steps new and existing businesses should take to validate product/market fit. He shares a number of real-world examples of success and learnings from the companies he works with. Brandon is the CEO and founder of Sales and Marketing Inc., a growth agency dedicated to taking the confusion out of sales and marketing. He specializes in the SMB market, but has worked with numerous Fortune 500 and Inc. 5,000 companies across the United States and globally, including companies as large as Google. In addition to running Sales and Marketing Inc., Brandon works with America’s SBDC of Iowa, 1 Million Cups, Kirkwood Community College, and the University of Iowa as a mentor and business coach. Due to this outreach, he has helped over one-hundred business owners across the United States reach new levels of success personally and professionally.  Brandon’s Social Channels: LinkedIn Website  

Dr. Glenn Livingston and Manuj Aggarwal discuss the effects of overeating, stress eating, and/or binge eating; the solutions and ways to stop the addiction. Also, they discuss strategies on how to stick to a diet and the importance of proper eating habit in entrepreneurship. What are you waiting for?     Tune In Now! In this episode, we will learn:The effects of unhealthy eating habitsHow to train your mind to cultivate good habits and drop the bad onesHow to stop overeating or stress eatingHow to never binge eat againHow to maintain better health How unhealthy lifestyle takes a toll on your mental healthHow to focus on the positive things About Dr. Glenn LivingstonGlenn Livingston is a veteran psychologist, author, creator, and coach. He was the longtime CEO of a multi-million dollar consulting firm which has serviced several Fortune 500 clients in the food industry.Education – B.A. Psychology from Stony Brook University and a Ph.D. in Clinical Psychology from Yeshiva University. Experience – Currently, Glenn is the owner and founder of Never Binge Again Inc., a company dedicated to helping others stop overeating and binge eating. His company specializes in obesity and eating difficulty research and bringing high-quality training to coaches and consultants around the globe. Glenn is the longtime CEO of Psy Tech Inc. and was the CEO of The Livingston Group for Marketing Inc., where he focused on what he called "Insight Mining" - discovering precious hidden gems of knowledge lurking beneath the surface that can propel your business to new heights. He also co-founded Rocket Clicks and was the CEO for a year before selling off his share of the company. Accomplishments – Glenn's previous works, theories, and research have made it to significant periodicals like The New York Times, The Los Angeles Times, The Chicago Sun-Times, The Indiana Star-Ledger, The NY Daily News, American Demographics, and many other major media outlets. He has also spoken publicly on numerous channels which include ABC, WGN, and/or CBS radio, and UPN TV.Links & Mentions from This Episode:Dr. Glenn's Company: https://www.NeverBingeAgain.com TetraNoodle consulting services: https://go.tetranoodle.com/boot-podcastTetraNoodle professional training: https://courses.tetranoodle.comThanks for Tuning In!Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section!Enjoyed the episode? Kindly share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Bootstrapping Your Dreams Show!" Support the show

With over 300 Million views online, Billy Gene is a leader on all things Social Media Marketing. You may not want to learn how to use social media to generate leads but the reality is, you MUST if you want to stay relevant. We sat down at the G.E.N.E.I.U.S. studio with Billy Gene himself to learn some tips and tricks that you can apply to your marketing strategy. If you don’t have a strategy, now is the time to start and this episode will give you actionable steps to start generating leads. After watching this episode, you’ll see that Billy has certainly earned his name...G.E.N.E.I.U.S. If you enjoyed this video don’t forget to like, comment and subscribe!In this Episode we talk about:- Why Digital/Social Media Marketing is a NECESSITY for growth in ANY industry- What Ad Copy sells the best- Triple E's (Entertain, Educate, Execute)- WINNING the mental entrepreneurial game- Online TACTICS to grow you're brand!Watch Billy's Podcast here:https://www.youtube.com/watch?v=9Rj79Qe5ybMBilly Gene is Marketing Inc. Website:https://billygeneismarketing.comBilly Gene is Marketing Inc. Youtube Channel:https://www.youtube.com/user/BillyGeneIsMarketingBilly Gene is Marketing Inc. Instagram:@BillyGeneIsMarketingBilly Gene is Marketing Inc. Facebook:https://www.facebook.com/billygeneismarketing/Billy Gene is Marketing Inc. Twitter:https://twitter.com/askbillygene

In this interesting marketing tips podcast, Richard Jacobs, the founder, and president of Speakeasy Marketing, Inc. discusses the value of texting your clients. Jacobs has over a decade of solid experience specifically in the area of attorney marketing. His company has its finger on the pulse of what is current in attorney marketing strategies, and also what is on the horizon. As Jacobs states, in regard to texting clients, attorneys might initially think about potential problems with ethical and disclosure issues. And of course, there is also the issue of annoyance… why would I want my clients texting me at two in the morning? These are issues to consider, absolutely, and Jacobs does not advocate setting up a texting strategy via an attorney's personal cell phone, but how can you get the benefit of texting and avoid all the aforementioned problems? Jacobs acknowledges that while some clients might enjoy texting, others prefer calls, and some may only respond via email. The point is, you have to be flexible and respond to your clients' needs, connecting with them in their preferred mode of communication. Communicating with your clients in the manner they prefer reduces friction, increases client satisfaction, and… increases client retention! Clients enjoy being able to get their questions answered quickly and easily via the method of communication they prefer; it's good customer service. And customer service is an essential part of the value that most successful attorney firms deliver.  Jacobs outlines how attorneys can set up the texting service option for clients, and make their clients aware that they can reach out via text with a question. And even though you'll have to let clients know that some information cannot be shared via text due to the reasons mentioned earlier, the initial text will get the ball rolling for the client. It will facilitate the process, and move their question quickly forward, in front of the eyes of the attorney who can get back to them quickly via a confidential means of communication.  Jacobs recommends setting up a new line, a separate phone number that allows incoming and outgoing texting. After set up, attorneys will need to have clients sign off on a very brief disclosure form, alerting them of the service, and their options, and of course, getting their approval. But this is a small amount of work for the attorney that could potentially be a big boost to their firm. Jacobs states that many attorney firms still use fax machines and other outdated methods of communication; texting could be a great leap forward. Many clients will appreciate the option of texting, and your younger clients may actually expect it, as the younger generation largely prefers texting. We are connected to our smartphones and texting is a way that your firm can communicate better, and keep clients happy.  Contact Richard Jacobs at Speakeasy Marketing, Inc. and let he and his team assist you with marketing strategies that will accelerate your firm's outreach and maximize your potential. Call him at (888) 225-8594 today. 

Alex is joined by Demian Newman, President, Newman Sales and Marketing Inc. to talk about an open letter, penned by Newman, in which he asks those Canadians arguing against the idea of building more pipelines in Western Canada, to consider what the country will do if the nation's oil industry ceased operations entirely?

President Joseph Earle of Upper Street Marketing, Inc.(OTCPink: UPPR), joins Stock Day to discuss holdings in the cannabis space, industrial hemp, and the potential market for CBD based products. # Cannabis Stocks # cbd # cbd isolate # Colorado # development # marketing # sales # vertical integration # wholesale

Today we’re joined by Dr. Glenn Livingston, a veteran psychologist, author and the former CEO of The Livingston Group for Marketing Inc., a multi-million dollar consulting firm which has serviced several Fortune 500 clients in the food industry. Dr. Livingston is a specialist on the subject of bingeing and overeating, having spent several decades researching the matter inspired by his personal struggles with obesity. Our topics include: Dr. Livingston’s personal experience with bingeing and overeating. The correlations between types of issues we’re experiencing and the types of food we’re using for binge eating. The effect of early childhood experiences on our relationship with food. The idea of naming your “inner pig” and how can it help you control your eating disorders and habits. Connect with Dr. Livingston: Instagram: https://www.instagram.com/livingstonglenn/ Website: https://neverbingeagain.com/ LinkedIn: https://www.linkedin.com/in/drglennlivingston/ Podcast: https://www.neverbingeagain.com/TheBlog/podcast-2/   This Week’s Gift: Never Binge Again by Dr. Glenn LivingstonFree eBook and Reader Bonuses   What's Next? Learn skills that will make you the sharpest person in the Boardroom:  https://humanresources.teachable.com/   Like This Episode? Leave a tip! Learn More: https://www.patreon.com/blc   --- Listen: iTunes | Podbean | Spotify Connect: IG | T | FB | Website | Sponsor Music: http://www.bensound.com/royalty-free-music --- This episode is powered by Jumpstart:HR, LLC HR Outsourcing for Small Businesses and Startups: http://www.jumpstart-hr.com

GUEST: Lee Goldberg - BB Insurance Marketing IncSupport the show (https://www.patreon.com/Mittan)

Getting attention and growing brands, a fresh idea of fragrance, why sensing a brand matters, how audiences can grow organically, and a case study of going to market in a huge retailer… Caroline Fabrigas, CEO of Scent Marketing Inc. & Co-founder Scent Invent Technology, and an entrepreneur dedicated to empowering brands, joins Abby Wallach in theMouthMedia Network studios powered by Sennheiser.In this episode: Fabrigas as Wallach’s partner in business Being an innovator, executive, and entrepreneur in the beauty industry On the beauty skincare front How there has never been more boundless possibilities in beauty Ingredients that couldn’t have existed before Holographic formulas The merging of categories, hybridization Packaging and how products being delivered, looking for multipurpose Retail experience Can a business not be global and do well? Helping big brands to be successful is important for the business, while augmenting what they are doing with new technology and categories Skincare is having a moment, driven by the “natural” trend The conversation of “what is natural” is new Things that are special drive consumer wants more, what’s reliable, but moments and experiences are huge as well Helping spearhead behind the scenes, Scent Marketing Inc., which Fabrigas inherited from her late husband, scent branding, signature scents for brands, created loyalty, and emotional attachment to hotel or retail store Transformative products A case study often opportunity to help co-create the brand Farmacy, and bring to Sephora The world is moving in direction of organic eating, understanding the origin of food, and “all natural” With that mandate, if the world needed a skincare brand in the natural realm, what would resonate Farm fresh, hand picked Partnering with Sephora from the beginning, partnering on a routine basis, going from idea to venture How the key was identifying a whites pace, a patented ingredient to tell the tale Moving fast, looking for innovative forms, and a presentation that had an emotional connection Creating a winning business model, and being conscious of it at every step, focus groups and feedback, adjusting Launching in 143 doors, and moving toward success The post 055 – Caroline Fabrigas of Scent Marketing Inc – Boundless Beauty Possibilities appeared first on Beauty Is Your Business.

In this episode, Dr J raps it up with the CEO of Megabucks Marketing Inc, Nina Hershberger. She is pretty well known in the marketing world and has several pearls of wisdom to share along with Dr J himself. www.DrJamesfedich.com

“Networking”. It's a word that can conjure up ideas of aggressive, winner-take-all, shameless self-promotion, yet it's supposed to be the most effective way to find new work and useful connections. In this episode, guest Caroline Fabrigas, CEO of Scent Marketing and Co-CEO of Scent Invent, offers up a new definition of networking, one she says is more about “Putting out a hand instead of taking one.” Plus, she shares her tips on where to draw the line between work and family when you work with your spouse - at home, to boot.*We're happy to share this episode has been sponsored by BabbleBoxx, the leader in influencer marketing services. BabbleBoxx creates a competition free, theme based sampling program, that places your products in the hands of social media influencers, who are guaranteedto post, Pin, Snap, Tweet and share your message.@wherebrainsmeetbeautypodcastbasebeauty.com/podcast

“Networking”. It’s a word that can conjure up ideas of aggressive, winner-take-all, shameless self-promotion, yet it’s supposed to be the most effective way to find new work and useful connections. In this episode, guest Caroline Fabrigas, CEO of Scent Marketing and Co-CEO of Scent Invent, offers up a new definition of networking, one she says is more about “Putting out a hand instead of taking one.” Plus, she shares her tips on where to draw the line between work and family when you work with your spouse - at home, to boot. *We’re happy to share this episode has been sponsored by BabbleBoxx, the leader in influencer marketing services. BabbleBoxx creates a competition free, theme based sampling program, that places your products in the hands of social media influencers, who are guaranteed to post, Pin, Snap, Tweet and share your message. @wherebrainsmeetbeautypodcast basebeauty.com/podcast

Struggling with sales? Looking for a new marketing strategy? New business plan? These, among other things, are what entrepreneurs strived for. In today's episode, Leon Streete talked to Billy Gene. He is the CEO of Billy Gene is Marketing Inc., the leaders in turning clicks to customers. In a span of five years, he went from living at his mother's home to opening an agency that helps entrepreneurs to utilize social media to get more clients. Billy and Leon deep dive on what an entrepreneur should focus on when building their business, how to turn your business from a five-figure to seven-figure one and why sales are still the important thing in a business.   Here are few insights you’ll hear on today’s show…   Hire us if you need customers - Know what Billy Gene can do to your business   Is he an overnight success? - Find out how he rise to where he is right now   Connecting one to one - Pivot point for Billy to do what he is doing now   Billy, the Facebook Guy - Discover how he got the chance to  be invited at the Facebook Headquarters   Online community to meet, learn and build together - Find out the future plans of Billy   A day with Gary Vaynerchuk - Billy shared what it is like to spend a day in VaynerMedia   Focus on Sales - What a solopreneur must do   Money buys you time - How investing to people help him buy more time?   Creating a movement that matters - Unfold Billy's business progression   A marketer who doesn't know how to sell can only be so good of a marketer - What you will learn inside the School of Genius?   The ability to create - One thing that Billy cannot live without   Dedicate yourself to your craft - Advice from Billy Gene Success Quote “For online community,  there is power in proximity.” “With every increase in sales, every new rise with growth; came in an entirely new learning curve.” “Invest to people who are investing into the vision .” Resources   Frank Kern Gary Vaynerchuck Russell Brunson Shark Tank   Connect with Billy   Website   Facebook   Twitter   YouTube   Instagram

Meet Kevin Wilhelm, the Calgary entrepreneur behind POD Marketing. POD Marketing has a new and improved method of marketing by providing their clients with a true, full-service option for companies and they have maintained exclusivity with their clients.   This approach to marketing gives Kevin and his team a high level of dedicated service with a strategic approach.  In this episode, you will pull out some amazing tips on how to market your business in today's world and Kevin shares some of his current, favourite platforms. You will learn how Kevin was able to build a massively successful marketing company in a short period of time and he will fill you in on where many small and medium-sized are falling short.  Finally, you will get a peek into this successful entrepreneur's lifestyle and how he executes every day. http://www.podmarketinginc.com/ https://www.facebook.com/podmarketinginc Be sure to catch Kevin's FREE Marketing breakfasts  http://webmarketingwednesdays.com/    

Bob London from London Marketing shared his insights on perfecting your pitch in business and in the dating world. Bob is a Contributing Blogger at The Washington Business Journal and Outsourced CMO for B2B Companies at Elevator Rant. Find The Dating Advisory Board here: Website: http://www.thedatingadvisoryboard.com YouTube: https://goo.gl/MC1jjt Instagram: http://instagram.com/thedatingadvisory Facebook: https://www.facebook.com/thedatingadvisoryboard/ Snapchat: jenhecht1 Twitter: https://twitter.com/JenHecht1 Google+: The Dating Advisory Board

Prep Athlete Marketing Inc. and Bart Shanks sits down with Princess Cooper and Never Had It So Good Sports Radio.

This interview is so much more than about Careers in Marketing. Hear how Emily Psimoulis went from starting her career as a 17 year old in her bedroom to running a 120 person organization that spans the country. This is a can't miss candid interview for all those who DREAM BIG and WANT LOTS.

This interview is so much more than about Careers in Marketing. Hear how Emily Psimoulis went from starting her career as a 17 year old in her bedroom to running a 120 person organization that spans the country. This is a can't miss candid interview for all those who DREAM BIG and WANT LOTS.