St. Pete X

In this episode of St. Pete X, Joe Hamilton talks with Rudy Webb, President of Paradise Advertising, about the evolution of destination marketing. Webb reflects on two decades in the industry, from faxes to AI, and how his agency helps cities define and promote their identity. He explains how Paradise navigates RFPs, tracks tourism impact without direct sales data, and adapts messaging during crises like COVID-19. Webb also shares how the agency has grown under new leadership and continues to influence national campaigns while staying rooted in St. Pete's community and culture.

Fred Forsley's entrepreneurial reach is as wide as it is unexpected—real estate broker at 18, founder of Shipyard and Sea Dog Brewing, maker of alt-THC beverages, vodka, rums, and even a mushroom energy drink. In this episode of SPX, Forsley shares his journey from hustling real estate in Maine to building a beverage empire that spans coastlines and categories. He talks frankly about seizing opportunity—even when it comes wrapped in bankrupt breweries or building code nightmares—and the lessons he's learned from four decades in business. Forsley also reflects on St. Pete's collaborative spirit, his new podcast Beers with Fred, and what's coming next in the ever-shifting alcohol and beverage industry. 

Join Joe Hamilton in a candid conversation with community leader Carl Lavender as he reflects on his life's journey—from his roots as a pastor's son in Cleveland, to navigating gang violence and fundraising in Chicago, and finally becoming a transformative force in St. Pete's nonprofit sector. Carl shares personal insights on leadership, balancing public service with self-care, and the vital importance of economic equity. Rich with wisdom, humor, and heartfelt anecdotes, this podcast offers a glimpse into the life of a dedicated advocate who continues to inspire change by building bridges between communities and opportunities.

In this episode, Joe Hamilton sits down with Kelly McBride—Senior VP at the Poynter Institute, NPR Public Editor, and Chair of the Craig Newmark Center for Ethics and Leadership—for a wide-ranging conversation on news diets, media trust, AI's role in journalism and the fading sense of local connection. From dopamine-driven doomscrolling to the potential of AI agents as personal information curators, they explore how we consume news, why it matters, and what gets lost in the process. It's thoughtful, candid and packed with insights for anyone trying to make sense of the modern media landscape.

In this episode, Eric Deggans, NPR's TV critic and media analyst, delves into the complexities of modern media. The conversation explores the fractured media landscape, the rise of niche platforms and the responsibilities of media creators and consumers in combating misinformation. Joe and Eric discuss the evolution of local news, the role of algorithms and the impact of tribalism on media consumption as well as unpacking the forces that shape how we engage with information today.

Stan Liberatore, founder of No Limit Technology, discusses his journey from a corporate background in software development and recruitment to entrepreneurship and founding his own company. He shares the early struggles of No Limit, including financial instability and the importance of relationships. We also learn about the rise of Save the Kids, a nonprofit he co-founded, which has raised significant funds for pediatric cancer research and is now establishing a new lab at USF. Liberatore explains the importance of community involvement and his hope for the potential for Tampa Bay's tech scene to grow further.

In this episode, Joe welcomes John Graydon Smith, the President and CEO of the Museum of Science and Industry (MOSI) in Tampa. John shares his fascinating journey as a turn around specialist in the museum world. They discuss the evolution of MOSI, its current challenges, and the innovative strategies being implemented to ensure its future success. Get ready for an insightful conversation about the intersection of innovation and business in a facility with world class potential that's right here in Tampa Bay. 

In this episode of the SPX, Joe Hamilton interviews Lisa Speer Vickers, daughter of the prolific entrepreneur Roy Speer. Lisa recounts her upbringing in a household driven by her father's diverse business ventures, which ranged from a utility company and real estate to oil and financial institutions. She shares her early memories of her father's entrepreneurial spirit and the dynamic between her parents that fueled their family's success. Lisa delves into her involvement with Home Shopping Network (HSN), remembering how the business evolved from local radio sales to forging a whole new business vertical.

On this special 100th episode of SPx, Neil Brown, President of the Poynter Institute, joins Joe for an in depth conversation about the current state of journalism. Brown believes that journalism is thriving despite challenges and highlights the need to move away from a negative narrative. They discuss objectivity in journalism, the impact of the internet on information dissemination and the importance of transparency and neutrality. Brown also details the acquisition of PolitiFact by Poynter, the purchase of the Tampa Tribune and the ownership structure of the Tampa Bay Times. The conversation underscores the evolving landscape of journalism and the role of innovative approaches in serving communities.

In this episode of SPX, host Joe Hamilton chats with the multifaceted actress and teacher Eugenie Bondurant. Known for her roles in films like "Fear of Rain", "The Hunger Games" and her upcoming appearance in "Summer Camp," Bondurant takes us on a journey through her vibrant career. From her unique upbringing in New Orleans to her foray into the world of fashion and finance, Eugenie shares personal anecdotes that highlight her passion for creativity. We look at the evolution of her acting career, her experiences with character development on set, and her dedication to fostering a community of actors through her Station 12 Studio. Throughout the conversation we overlay the business of acting - from branding to the Screen Actors Guild, and Eugenie shares her rules of engagement for aspring actors. 

In this epside of SPx, Joe welcomes Sean Schrader, a young, dynamic community leader who recently completed his MBA from the University of South Florida. Schrader shares his journey from local neighborhood meetings to working with U.S. Congressman Charlie Crist, emphasizing the importance of local advocacy, community involvement, and civil discourse. He discusses his future ambitions, including a potential stint abroad to gain global experience and his aspiration to become a JAG officer, aiming to continue his service to the community and the country.

In this episode we welcome renowned author, sports historian and St Petersburg resident Peter Golenbock. With a seasoned eye on the game and a pen that has chronicled baseball's most pivotal moments, Peter brings a unique perspective on how the sport has evolved amidst today's fast-paced, technologically driven world. We also dig into the current debate around the pending Rays stadium deal and more. 

A graduate of the University of Notre Dame and a U.S. Naval officer veteran, Mark Mahaffey joined his father's business in 1969. Today, he is Chairman of the Board of The Mahaffey Companies, one of the largest family-owned real estate companies in Florida. St. Petersburg's Mahaffey Theater bears his family's name. In this edition of SPx, Mahaffey discusses his amazing life journey, as chronicled in his 2023 memoir “The Pathfinder.” In the book, subtitled “Finding the Right Path,” Mahaffey recognizes the defining moments that were the tailwinds to his considerable success.

Ken LaRoe is the founder of Climate First Bank, which is his third bank. After the very successful sale of Florida Choice Bank, his first, LaRoe and his wife Cindy rented a small RV to travel the country. For that trip LaRoe's brother gave him a copy of Patagonia founder Yvon Chouinard's book, Let My People Go Surfing. It proved to be a transformational read. In this episode of SPx we explore that transition into values based banking as well as entrepreneurial banking as a whole.   

After looking for every reason not to open a fund in Tampa Bay, the founders of TampaBay.Ventures found the value to compelling to deny. They stood up a fund and the man who runs the day to day operations, Andreas Calabrease, is our guest on this episode. 

Washington Post associate editor and senior national security correspondent Karen DeYoung is Joe's guest on today's SPX podcast. DeYoung, who has been with the Post for nearly 50 years, grew up in St. Petersburg, and wrote for the St. Petersburg Times in the early 1970s. The Pulitzer Prize-winning journalist discusses her many years as a foreign correspondent, her encounters with global heads of state and her love of travel – along with her thoughts on the role of the journalist in today's society, objectivity vs. subjectivity, and what it's like to have Jeff Bezos for a boss (Bezos purchased the Post in 2013). 

A fourth-generation St. Petersburg native, Marcus Brooks passionately believes in absolute equity on every level, and as the executive director of the Center for Health Equity, he is fully invested in what he calls the “collaboration and connectivity” needed to achieve both physical wellness, racial balance, empathy and understanding in the city (and county) he loves. His daily affirmation: “Whatever gifts you are believed to have, are not yours. They were gifted to you for a finite amount of time, to be passed on and used in service of others.” 

Jim Barnish is the Founding Managing Partner of Orchid Black and the host of The Dirt podcast. Orchid Black is a consulting firm that focuses exclusively on revenue-positive start-ups looking to make an exit within three years. This conversation discusses the nuances of Orchid Black's unique business model, the hurdles and opportunities facing companies looking to scale, and how to balance working with multiple start-ups.    You can learn more about Orchid Black at orchid.black, and The Dirt podcast is streaming on all podcast platforms. 

Ray Roa is the Editor-In-Chief at Creative Loafing Tampa, a weekly publication that focuses on city news, arts and culture, and more. Roa has held this position for nearly four years, building on a career writing for various publications in the Tampa Bay area.    In this podcast, Hamilton and Roa cover the evolution of local news, and the alt-weekly in particular. They discuss the role of reporters in the local community, including how journalists strive for objectivity, what is worth reporting on, and what grace, civility, and good faith debate looks like in a world where much of our activity and perspective lives online for all to see.

Helen Murray is an award-winning playwright and director. Murray joined St. Pete's American Stage as Producing Artistic Director in October 2022. Previous to her current role, Murray has notably worked as Executive Producer for the Aurora Fox Arts Center in Denver and as Artistic Director of the Hub Theatre in Virginia, which she also co-founded. She has authored over seven plays, and has directed over 19 productions. She has received multiple awards for her work.

Waveney Ann Moore's first St. Pete Catalyst byline appeared just over two years ago, on Nov. 25, 2020, and her weekly columns have enriched and elevated our journalistic output a thousandfold. The Guyana-born Moore began writing for us following her retirement from the Tampa Bay Times, where she'd been a well-known reporter and columnist for 24 years. “My husband's been telling everybody, for the past couple of years since I retired from the Times, that I failed retirement,” she says with a laugh in this SPX interview with Catalyst publisher Joe Hamilton. This month, however, Moore is taking another shot at slowing down. After more than 100 Catalyst columns - about community, about equity and about the abundance of positivity amongst the people of St. Petersburg – she is now officially, no-turning-back retired.

Judy Genshaft was President of the University of South Florida for nearly two decades, from 2000 to 2019, overseeing the most transformative change in the university's history. Enrollment grew by 40 percent; the four-year graduation rate tripled. USF's endowment jumped from $254 million to $480 million. And most significantly, USF's research activity has tripled to more than $568 million in expenditures, it's now one of the top 25 public universities for research. Today, USF ranks as the country's fifth leading public university in generating new U.S. utility patents. It is also the state's third preeminent university. Recently, the Board of Trustees voted to re-name the Student Life Building, on the campus of USF St. Petersburg, in honor of the former president.

Regional chancellor Christian Hardigree joined the University of South Florida St. Petersburg administration in July, and she hit the ground running. In this wide-ranging conversation, Hardigree – who came to USF from Denver, Colorado, where she'd served as the Dean of Metropolitan State's School of Hospitality – talks about the university's forward momentum, and not only how to sustain it but grow it. She also touches on the future of education, bureaucracy and putting her stamp on St. Pete. The podcast concludes with some personal stories about her family and her almost becoming an FBI agent. 

There's a line Freddy Williams, President and CEO of the Boys & Girls Clubs of the Suncoast, likes to drop into conversations: “We're not your grandfather's Boys and Girls Club.” Williams, a Florida native who's been in the position since 2016 (after serving in the top spot for the Boys & Girls Clubs of Lake and Sumter counties) emphasizes that today's clubs are so much more than the warm, caring, safe place for young people – with caring adults – offering recreational and other after-school activities. That, of course, is still the case but among other things they've added grade-level reading programs, expanded food service (hot catered meals at all locations) and workforce readiness, to ensure kids have job skills. Williams is also dedicated to deepening partnerships with other bay area nonprofits. He is a board member at the Pinellas Community Foundation, the St. Petersburg Area Chamber of Commerce and others.

Peter Belmont see cities through a special lens. It reveals to him the elements - the buildings, districts, and neighborhoods - that comprise the DNA of a place. From this DNA comes character, the character that shapes a community that in turn shapes our individual lives. Experience has shown Peter that not everyone can see the connection between the elements and the outcome. Newer, bigger, more profitable projects are enticing. There's a lot of money and political gain to be had from such 'progress'. But those short term gains can lead to long term losses for a city if they mutate its DNA too much. Peter has dedicated much of his life to preserving a healthy civic DNA. As a lawyer, an advocate and a historian Peter has been a multi-faceted champion for St Petersburg. He is willing to go toe to toe in the court room and step by step on walking tours.  His impact on St Petersburg is immense and worth celebrating, and that's what we do in we do in episode 84 of St Pete X.

Katie Krimitsos started walking the line that most women walk. On one side, cultural and societal norms, family and even biology. On the other, exploration, self actualization and going deep into a passion. All genders walk the line in their own ways, and all genders suffer cultural expectations. The numbers show, though, that when it comes to families and the ‘invisible work' of life admin, it's women who are more likely to exit beast mode for diapers and laundry. Krimitsos has been driven and powerful since the beginning. Her family environment was female empowered and she was largely shielded from the injustices women faced. Thus it's no surprise that her early women's studies, and what they revealed about the world, made her angry. As a self-named ‘angry feminist' she grabbed a hammer and set her sites on the glass ceiling. She started several businesses geared towards elevating people, some specifically for women, some for everyone. Each achieved success. They also took her on an evolutionary path for her own perspectives about being a woman in society. She realized that while we can see the faults in our societal framework, we still need to live in it. And that there was no one-size-fits-all solution for how to do that successfully. Thus, she surmised, the only way to walk the line without falling off is to draw your own line – one that takes no additional balance to navigate because it's already perfectly balanced, for you. The Women's Meditation Network helps women draw their line. Katie's experience and passion, her wise cadence, her earnest caring are all infused in her meditations. She started releasing them on Tuesdays a couple years ago and women started listening….and listening…and listening some more. The WMN just passed 40 million downloads and the monthly download rate is accelerating. Please enjoy episode 83 of St Pete X – a full hour of Katie Krimitsos wonderfully walking her line.

Monica Eaton-Cardone has a rage to master. As a child she helped her father run his businesses until she was old enough to begin her own. Upon leaving high school she began the iterative process of creating her own business masterpiece with a DNA level drive to solve problems, work hard and grow her acumen. In this conversation Monica shares lessons learned on the path to mastery with threads on scaling, gender and her current business, Chargebacks911.

Charles B Dew had an experience not everyone gets to have - he had the reality built during his upbringing challenged in an accessible way. While most have their belief systems challenged at some point in their life, those challenges often inspire defense and hardening of the system. There needs to be several variables that align to resolve the equation of change. The information must come in an observable, non-confrontational way. The receiver must be of the right temperament and even in the right mood. The receiver must be in that small window of moral adventure that occurs sparingly throughout our lives, but most often in our late teens or early twenties. Those stars aligned for Dew and it revealed to him how deeply racist his St. Petersburg upbringing made him. Over the course of his life and career, Dew has studied the intricacies of the southern upbringing and the fear so deeply infused in it. He has unmade himself as a racist and documented that journey for us in his books, lectures and this episode of St Pete X.

Irwin Novack has done what very few CEOs manage to do - last. That speaks to the qualities that drove Kane's Founder Maurice Rothman to pursue a young Novack years after spending only a couple days together. Rothman convinced Novak to move his family down from North Carolina to St. Petersburg, and took him under his wing. Once working for Kane's, Novack's role expanded steadily until he eventually took the top spot as C.E.O. But we start our conversation earlier than that...when student Irwin Novack received the call we all dread.

It's the 1940s in Oklahoma. With his dad away for months on a welding job, 14 year old Frank Morsani is running a full bailing crew on his family's 400 acre farm. With no plumbing, electricity or even a tractor, the eldest son simply did what it took to get the job done. Though such a scene is unlikely in this century, it catalyzed a work ethic for the ages. In this episode we linger in the first half of Frank's life to better understand the experiences that built the man that has given so much to our community.

Master journalist Margie Manning sits down for a special episode of SPx. After 3 years transforming the St Pete Catalyst from a startup with a dream, into a respected news outlet, Margie retired to take on a top leadership role with her church. In her many years covering Tampa Bay, she has told the stories that shaped the narrative of our lives, and we are a better community because of her voice. In this episode we hear her story and celebrate her successful career.

Politics can be...political. And universities have their own unique kind of politics that can make government politics seem 101. It takes a deft touch to navigate either world successfully. Few have mastered both. Helen Levine is one of those few. Her recipe isn't complicated. Know who your client is. Be devoutly pragmatic. And listen. She leveraged these ingredients for decades to win the respect of those in power and a seat the table where the future was forged.

Dave Seminara usually writes about tennis or travel. When he does, he does so for the likes of The New York Times, Wall Street Journal, Association of Tennis Professionals, British Broadcasting Corporation and more. And there are tennis and travel books too - two of which were released earlier this year: Mad Travelers and Footsteps of Federer. In this episode Dave and I dig into the nuances of.....wait for it....tennis and travel. We contrast Roger Federer, Rafael Nadal and Novak Djokovic, as well as their fans. We attempt to decipher the enigma of William Baekeland, the faux billionaire that intrigued, and sometimes ripped off, the elite travel community. We also consider why we travel at all. With hopes that you care about either tennis or travel, enjoy the conversation.

Because he worked closely with the legendary I.M. Pei, and was Chief of Design on Pei's Grand Louvre Project in Paris, Yann Weymouth in the upper echelon of American architects. He was also Pei's associate on the East Wing of Washington's National Gallery of Art. There are many other famous creations in his portfolio. But Weymouth lives in St. Petersburg, and we're fortunate to see his brilliant, creative work all around us - from the Hazel Hough Wing in the Museum of Fine Arts to the James Museum of Western and Wildlife Art, and - perhaps most notable of all - the world-renowned Salvador Dali Museum.

Shilen Patel lives at the entrepreneurial crossroads of passion, talent and capital. It's a nice place for an entrepreneur to hang out and he gets to enjoy it on 'both sides of the transaction'. His startup HealthAxis is already successful and on the road to even bigger wins. His role with the Patel family office means he's seeing and investing in, well, pretty much anything he wants to. In densely packed episode, Shilen shares his insight on the health care industry and the path he sees to transforming it through HealthAxis. We also hear what he looks for before consider investing in a startup and his thoughts on the Tampa Bay brand.

Joel Momberg is a people person, and it has served him well. Momberg spent 30 years with All Children’s Hospital, in a range of fundraising roles including Executive Vice President of the ACH Foundation, and 10 more as Chief Executive Officer for the University of South Florida Foundation, before retiring in 2019. “The key is," he explains, "if you’re a good fundraiser you rarely really ask for money." Momberg recently published his third novel, "For Those Who Can."

Veteran technology executive Ron Tarro, now a leading investor in early-stage businesses, has a good handle on what it takes for a startup to become a success and generate big returns for investors. As vice president of New World Angels, Tarro keeps an eye out for companies with unique products and founders who can execute on their ideas and who think big about how they plan to use investment funding. In this interview, he also describes the syndicate process used by New World Angels and what it means for investors and for startups.

In 1985, longtime Tampa Bay Times journalist Lucy Morgan was awarded the Pulitzer Prize (with Jack Reed) for uncovering corruption in the Pasco County Sheriff's Office, the first woman to be so honored for investigative reporting (she was a Pulitzer finalist, for another story three years earlier). In this interview, she discusses her feelings on the role of a reporter in keeping government honest and the community safe, and the current state of journalism, vis a vis social media, the decline of physical newspapers and the attendant culture of politicians crying "fake news." Morgan, who retired in 2013, is considered a pioneer - and a hero - in southern journalism.

On this episode of SPX, Joe visits with legendary photographer Herb Snitzer, a longtime resident of St. Petersburg. In a non-stop career than spanned more than 50 years, Snitzer - as a professional on assignment for Life and Look magazines, the New York Times and other publications - created dozens of now-iconic images of the great jazz musicians of the 1950s and beyond. He discusses his self-described job as a "visual historian," his thoughts on photography as an art form, and why he prefers to work in a darkroom, perfecting his prints, rather than shooting things digitally. Other topics include the business of selling limited-edition prints and Snitzer's important role as a chronicler of the civil rights movement in America.

On this episode of SPX, Joe is joined by Dr. Sandra Braham, CEO of Gulf Coast Jewish Family & Community Services. Dr. Braham discusses her extensive career in higher education, before moving into the non-profit world. They talk about her transition to Florida, and about her deeply-held spiritual belief that God had a plan for her. She explores balancing the quantitative and qualitative value of each of her organization's individual programs, and the wrap-around nature of those programs and how they work in tandem with one another to provide help for families in diverse and meaningful ways. With more than 10,000 non-profits in Pinellas County alone, Dr. Braham ponders whether or not the available funds are being split too many ways, and talks about Gulf Coast Jewish Family & Community Services' plans for growth in the non-profit sector in the coming years.

On this episode of SPx, Joe is joined by Bill Edwards, CEO of the Edwards Group and the Bill Edwards Foundation, and a well-known businessman and philanthropist. Edwards, who arrived in St. Petersburg in the early 1990s, discusses the run away success of his Mortgage Investors Corporation, his contributions to downtown including the renovations of SunDial, Al Lang Stadium and the Mahaffey Theater, his strong work ethic and his unwavering dedication to helping his community.

On this episode of SPx, Joe is joined via Zoom by Jim Craig, founder of Gold Medal Strategies. Craig was the celebrated goalkeeper of the 1980 Olympic gold medal-winning hockey team, known as the Miracle team. Craig shares the story of his success in professional hockey, what it taught him about business and how he has shared those lessons with clients through his books and renowned consulting practice.

On this episode of SPx, unicorn entrepreneur Arnie Bellini joins the podcast to tell the story of ConnectWise. He shares how the managed IT services provider went from its founding in 1982 in his parents' house to the area's first company with a billion dollar valuation. Then, he shares his efforts to give back, starting with connecting the dots of business and higher education. Finally, he shares his next venture, saving wild Florida.

On this episode of SPx, Joe is joined in the studio by Fred Bullard, veteran developer and entrepreneur. Bullard, the man behind some of St. Pete's most iconic places, including Feather Sound/Carillon and BayWalk, shares his storied history of entrepreneurial endeavors, lessons learned over the years and what gives him meaning now.

On this episode of SPx, former director of UNICEF (1995 to 2005) and the United States Peace Corps (1993 to 1995), Carol Bellamy joins Joe in the studio to preview her keynote at the Conference on World Affairs. Bellamy discusses the lessons learned from her rich professional history, which began in the private sector, moved to politics, and later into global public service efforts. Bellamy shares her work immunizing children around the globe with UNICEF and preventing terrorism with the Global Community Engagement and Resilience Fund. As first female President of New York City Council, elected in 1977, Bellamy discussses the state of gender discrimination around the globe.

On this episode of SPx, Paresh Patel, CEO of HCI Group, joins Joe Hamilton in the studio. In this wide-ranging conversation, Patel shares his introduction to Tampa Bay in 1985 with tech company Paradyne, his professional evolution through the years in tech, real estate, banking and insurance, and the various opportunities that have presented themselves at unexpected times. Patel talks business philosophy, values and diversity at HCI Group.

On this episode of SPx, former CEO of Tech Data Steve Raymund joins Joe in the studio. Raymund stepped down as chairmain of the board of Tech Data in 2017, following 36 years with the company. Tech Data was founded by Raymund's father, but it was under his own leadership that the company began its meteoric rise, going national and then global to become one of the Florida's largest companies.

On this episode of SPx, local real estate developer Jonathan Daou joins Joe in the studio. Daou, the man behind the revitalization and curation of the EDGE District, shares how 20 years in New York helped him craft the EDGE District experience. Daou shares the philosophy behind his retail investments, the vision behind district-building, and his aspirations for St. Petersburg as a whole.

On this episode of SPx, Shipwreck Hunter and Aresty speaker David Mearns joins Joe in the studio to talk about uncovering some of the world's most famous shipwrecks and finding the "unfindable." Mearns shares the painstaking process of locating a shipwreck, the all-or-nothing stakes and the controversies attached to these discoveries. He shares the incredible story of the HMAS Sydney and the Kormoran, and how he cracked the code to find the location of the ships' wreckage in 2008.

On this episode of SPx, Tony DiBenedetto joins our host Joe Hamilton in the studio. In this insightful episode, DiBenedetto walks listeners through the unlikely founding of Tribridge and the $300,000 check that brought it to fruition. He explains the tenets of Tribridge's culture, and the many acquisitions, pivots and evolutions before its eventual sale. DiBenedetto's talks coming "off the rocket ship" and into his new normal as a mentor and founder of Think Big For Kids.

On this episode of SPx, Blake Wilson, a.k.a. BatDad joins our host Joe Hamilton in the studio. BatDad, a viral internet sensation who became famous through the now-extinct platform Vine, has 8.1 million followers on Facebook and 722,000 subscribers on YouTube. Through the last six years as BatDad, Wilson has taken the internet by storm and monetized his platforms enough to make BatDad his full time job. Two years ago, Wilson and his family moved to St. Petersburg, Fla., and is now a local St. Pete gem.