Podcast appearances and mentions of mark wickersham

Think AI's too hard, too techy, or “not for bookkeepers”? Think again.

In this episode of Accountants Minute Podcast, Peter Towers, Managing Director of ESS BIZTOOLS, explores how accountants, bookkeepers, and business advisors can put Business Plus+ into action to spark meaningful conversations with SME clients. Learn how this monthly communication tool becomes a gateway to advisory services - covering everything from business planning and R&D to selling a business and improving cash flow. Peter also reflects on industry shifts, including warnings from Chris Jordan and Mark Wickersham on the decline of compliance work, reinforcing the urgent need to evolve into proactive advisory roles. If you're ready to move from insight to implementation, this episode is essential listening. You can also access our podcast on: Amazon Music Apple Podcasts Audible Spotify YouTube

In this episode of Accountant's Minute Podcast, Peter Towers unpacks the urgent need for accountants, bookkeepers, and business advisors to pivot as traditional compliance work continues to decline. Drawing on insights from thought leaders like Mark Wickersham and former ATO Commissioner Chris Jordan, Peter explores how firms can future-proof themselves through proactive, value-adding advisory services. Learn how the Business Plus+ newsletter can become your secret weapon to engage SME clients, build trust, and showcase your expertise far beyond tax returns. If you're ready to move from "tax preparer" to "trusted advisor," this episode is for you. You can also access our podcast on: Amazon Music Apple Podcasts Audible Spotify YouTube

In this special podcast episode, based on the 400th edition of Accountants Minute, Peter Towers delivers a powerful wake-up call for the accounting profession. With compliance work on the decline and automation accelerating, the future belongs to those who embrace their role as trusted advisors. Learn how to diversify your services, implement powerful advisory tools like financial forecasting and virtual CFO support, and make your firm indispensable to SME clients. Featuring insights from thought leader Mark Wickersham and a candid look at the challenges facing SMEs today, this episode is a must-listen for any accounting professional serious about staying relevant—and thriving—in a changing landscape. You can also access our podcast on: Amazon Music Apple Podcasts Audible Spotify YouTube

Unlock the secrets to profitable pricing with value pricing. Mark Wickersham, founder of Value Pricing Academy, joins Michelle Weinstein to dive into how value pricing can transform your accounting practice. Tired of undercharging and overworking? Mark reveals how to implement tiered pricing, master the art of communicating your value, and finally build a more profitable and fulfilling career. Take the first step toward transforming your pricing strategy—start applying value pricing today!

Are you ready to transform the way you network and elevate your business relationships? In this episode, Mark Wickersham sits down with networking expert Will Kintish to uncover the secrets of confident networking. Learn how to overcome fears, ask the right questions, and identify the six types of groups in any room. Whether you're an introvert or a seasoned pro, this conversation is packed with practical tips and lightbulb moments that will change how you connect with others. 

Are AI and ChatGPT revolutionizing business advisory services? How can accountants leverage these tools to deliver more value to their clients?Rob Brown and Mark Wickersham, an expert in value pricing and AI applications for accountants, tackles the world of ChatGPT and artificial intelligence, exploring how these technologies are transforming the accounting profession, particularly in the realm of business advisory services.Mark shares his insights on how AI can help accountants overcome time constraints and boost confidence in providing strategic advice. He discusses the potential of ChatGPT for ideation, research, and strategy development, emphasizing that while AI is a powerful tool, it won't replace human expertise. The conversation covers practical applications, best practices, and ethical considerations for integrating AI into accounting workflows.Key Takeaways:✓ ChatGPT excels at ideation, research, and strategy development for business advisory ✓ AI can help accountants overcome time constraints and confidence issues in providing advisory services ✓ Accountants need to adapt to AI to stay relevant and maintain a competitive edge ✓ ChatGPT can analyze financial data and provide insights for client meetings ✓ The value is in the conversation with clients, not just in AI-generated reports Quotes:"AI is not going to replace us. It's how our competitors are going to use AI that's going to replace us."View this episode in video on YouTube here: https://youtu.be/jFQfxfl1W7A◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers. Thanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.ukIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out all shows on the Accounting Influencers YouTube Channel:https://bit.ly/AI-youtube

Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast. Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without you. Hear Michael's journey from corporate life to helping bookkeepers succeed worldwide. This episode is packed with insights you can't afford to miss. 

Join us this Wednesday for a new episode where Roger discusses work life balance with Mark Wickersham.   

Is AI reshaping the accounting world? How can accountants harness the power of ChatGPT through prompt engineering?Rob Brown sits down with Mark Wickersham, an expert in prompt engineering and AI applications for the accounting industry. They discussed the world of ChatGPT, exploring its potential to revolutionize accounting practices and the crucial skill of prompt engineering.Mark Wickersham shares his journey with ChatGPT, emphasizing the importance of asking better questions to get better answers. He introduces the concept of prompt engineering as a vital communication skill in the AI era. The discussion covers various aspects of crafting effective prompts, from specifying roles and formats to considering the intended audience. Wickersham also provides practical examples of how accountants can leverage ChatGPT for tasks ranging from financial analysis to content creation, highlighting the tool's potential to dramatically increase productivity and enhance client services.Key Takeaways:Prompt engineering is essentially communication with AI systems Good prompts include specifying roles, response formats, and audience considerations ChatGPT can be used for financial analysis, research, and business advisory in accounting firms Mastering prompt engineering can save hours of work and open new opportunities for accountants It's not AI that will replace accountants, but how competitors use AI that may make others irrelevantView this episode in video on YouTube here: https://youtu.be/KTS58DjGvsg◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers. Thanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.ukIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out all shows on the Accounting Influencers YouTube Channel:https://bit.ly/AI-youtube

Is artificial intelligence overhyped, or will it revolutionize the accounting profession? How can accountants prepare for the AI-driven future?Rob Brown interviews Mark Wickersham, a veteran accountant and AI enthusiast, about the impending impact of artificial intelligence on the accounting profession. Wickersham predicts significant changes in the industry by 2030, including the automation of bookkeeping and tax return preparation. He highlights the rapid advancements in AI technology across various sectors and explains how these developments will inevitably transform accounting practices.The discussion covers the current state of AI adoption in accounting firms, the potential of tools like ChatGPT, and the importance of embracing new technologies. Wickersham emphasizes the need for accountants to focus on creating value for clients beyond traditional compliance work and advocates for value-based pricing models. The conversation provides valuable insights into how accountants can prepare for and thrive in an AI-driven future.Key Takeaways:AI will significantly impact the accounting profession by 2030 Bookkeeping and tax return preparation may become automatedAccountants need to embrace AI tools like ChatGPT Firms must find new ways to create value for clients Value-based pricing is crucial in the age of AI Quotes:"Data's where the power is. Data's where the money is." [00:11:50]"Productivity goes through the roof when we use it, when we use it properly." [00:14:30]You can watch this episode and more on our YouTube Channelhttps://youtu.be/MnEXckAjVZUJoin the Accounting Influencers community and get invitations to our international speed networking events to build your personal brand and network in the accounting, finance and tech world: https://www.linkedin.com/company/accountinginfluencers◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.ukIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out all shows on the Accounting Influencers YouTube Channel:

Episode 212 FACULTY: Reza Hooda, FCA CLASS: #Shoperations In this podcast episode, Scotty interviews Reza Hooda, FCA, founder of Capture Accounting and mentor at The Profitable Accountants Community. They dive deep into innovative accounting practices, focusing on results over timesheets. Reza shares his journey from implementing traditional timesheets to focusing on value pricing and the principles of a results-only work environment. They discuss the evolution of his practice, the importance of positioning in the marketplace, and the future potential of a new pricing and proposal software. Reza also offers actionable advice on managing change, increasing efficiency, and leveraging marketing and sales strategies to scale an accounting firm. Shout Outs: Ed Mendlowitz, Ron Baker, Mark Wickersham, Jody Thompson, Kali Resler, Karen Rayburn, Simon Sinek, James Ashford, GoProposal, Ignition, Notion, Excel, Loom, Sage

Join host Roger Knecht in this episode of "Building the Premier Accounting Firm" as he sits down with Mark Wickersham, a Chartered Accountant, public speaker, and renowned author known for being the most sought-after profit improvement expert in the accounting community. This insightful conversation covers a wide range of topics that promise to transform your approach to accounting and help your firm thrive. Mark Wickersham shares his journey of growth, offering valuable lessons from his own accounting practice's beginnings and sharing what he would do differently to achieve even greater success. The discussion delves into the evolution of marketing and pricing strategies, providing valuable insights into crafting effective marketing campaigns and setting prices that reflect the true value of your services. Discover the nuances between marketing and selling, and learn how to establish meaningful connections with clients, giving your firm a competitive edge. The episode also explores the telltale signs that a business is not priced correctly and provides practical tips to determine pricing that aligns with the value you provide, including the power of value pricing and why you should consider menu-pricing as a great starting point. Mark Wickersham shares inspiring stories of entrepreneurs whose businesses have been transformed by implementing value-pricing strategies. Stay ahead of emerging threats and changes in the accounting industry, and explore how accountants can profit from AI, including leveraging ChatGPT to drive efficiency and business growth. Gain essential strategies to remain relevant in the rapidly changing world of AI and accounting. Whether you're an aspiring accounting firm or a seasoned professional, this episode of "Building the Premier Accounting Firm" with Roger Knecht and Mark Wickersham is a must-listen. Unlock the secrets to building a thriving accounting practice, embracing innovation, and achieving unprecedented success in the world of accounting. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Mark Wickersham Mark Wickersham – Chartered Accountant, public speaker and author – is known as the most sought-after profit improvement expert in the accounting community.  Mark is also a widely published author on practice issues. In May 2011 his first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. His 6th book, “Value Pricing for Accounting Professionals” was published by Kogan Page in 2022. In 2015 Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: 1) Claim your free place on the Profitable Bookkeeping Bootcamp here: http://bit.ly/3JWgTbH 2) Want to get ahead of the curve with AI and ChatGPT? Grab a ticket for our Virtual Summit here: bit.ly/3rwKr9i  3) Get free resources, including my most popular eBook, when you connect with me on LinkedIn here, https://www.linkedin.com/in/markwickersham1/ - when you connect just let me know you saw me on the podcast and I'll send you links to some great resources via LinkedIn But don't stop there. 4) Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals 5) Learn what it is you can do to become an author, leveraging your expertise to effectively market your services and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must see presentation so get ready to take some great notes.   6) In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Join us this Wednesday for a new episode where Roger discusses various topics from value pricing to AI with Mark Wickersham.  

Season 4 Episode 92 Accounting High is supported by our Booster Club Thank you G-ACCON - Check em out, 14 day free trial, go to accon.services  FACULTY: Reza Hooda CLASS: #GuidePosts TITLE: Build a Practice that gives you more Money, Time, and Freedom  In this episode, Scott interviews Reza Hooda, founder of Capture Accounting and the Profitable Accounting Community. They discuss Reza's book, "The Four Pillars," the journey of writing and publishing it, the parallels between Scott's and Reza's entrepreneurial journeys, the importance of intentionality and prioritizing health and routine, self-development, and much more. Scott introduces Reza aka The RZA Discussion of Reza's book, "The Four Pillars," and the process of writing and publishing it. Discussion of parallels between Scott's and Reza's entrepreneurial journeys and the challenges they have faced. Exploring the journey of bringing Reza's book to the world and reaching a wider audience. A typical day in Reza's life and his routines. Discussion of the importance of intentionality, prioritizing health, and establishing effective routines. Discussion about self-development. Reza shares strategies for motivating and inspiring knowledge workers. Reza talks about failures, difficulties, and roadblocks on his entrepreneurial journey. Discussion on benefits of niche-ing down and how Reza has implemented it in his own businesses The Turkish Barber story Final thoughts and takeaways. Shout Outs: Drive by Dan Pink, Work Sucks by Kylie Resler, Atomic Habits by Simon Sinek, Ron Baker, Mark Wickersham, Patrick Langeoni, Victor Antonio, Tiagio Forte, Xero, Notion --- Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message

Season 4 Episode 12 | Recorded July 4, 2022 Thank you to our AH Boosters! Tallyfor - Book to tax in minutes, not hours check em out at tallyfor.com AppStream powered by the GrowthLab Automate your firm. Save time. Add value. check em out at - https://www.growthlabfinancial.com/automations-for-accountants Go on a journey filled with self-discovery, ambition, and entrepreneurial spirit, Reza Hooda FCA CTA has charted a path that takes us from the halls of high school to the accounting world. Join Scott and Reza as they go from learning French to delving into the world of numbers, taking on new challenges, including starting his own accounting, coaching and mentoring businesses, and working with like-minded individuals. Stop the Scroll Independence day High school College and first job French and other languages Back to the Numbers Mindset shifts Reading books Rapping Starting Accounting Trying to and starting a business And another business Growing the business The numbers Working geniuses Working on Scott's business The accounting coaching and mentoring business Time, Money, and Freedom The four pillars Marketing and sales Niche-ing LinkedIn and more marketing Storytelling Writing the book Things to stay organized and productivity Getting connected to Reza More on the book and rap coaches All the Shoutouts: Jay Shetty, Mark Wickersham, Patrick Lencioni, James Clear --- Send in a voice message: https://anchor.fm/accountinghigh/message

This week we dive into value pricing with Mark Wickersham - a pioneer of value pricing in the accounting industry, who has been showing accountants how to charge their value for years. We go over the difference between value pricing and the traditional 'per hour' pricing model & why it's outdated and undermines our field as a whole. To learn more about Mark & to check out his free resources, click here. Mention Owners & Operations! To join our Free Facebook Group & join the discussion, click here. To learn more about our courses & workshops, head to our store. Thanks for listening! Remember to subscribe & leave a 5 star review. If you'd like to be a guest on the podcast, email podcast@ownersandoperations.com

A look back at some of the top insights from season 1 of AccounTrends. If you enjoyed this season, please leave us a review on Apple Podcasts or Spotify!1:05 - Allan Koltin on the war on talent and raiding3:53 - Darren Root on working through staffing challenges during the great resignation5:16 - Angie Grissom on 3 fundamentals for reducing burnout and lack of engagement7:49 - Ron Baker on how hourly billing can make it difficult to move into advisory9:26 - Jody Grunden on firm culture and why how you communicate with clients matters11:21 - Dr. Sean Stein Smith on  what crypto is and the 2 biggest risks around it15:52 - Mark Wickersham on the power of choice in pricing models16:49 - Nayo Carter-Gray on how to lead clients well based on what matters to them18:13 - Randy Crabtree on R&D tax credits & digging deeper for clients20:06 - Joe Woodard on the terror wall and failure trench

Mark Wickersham, sought after profit improvement expert, value pricing expert, professional speaker and author, joins us as we answer burning questions about value pricing and how to avoid common pitfalls. You don't want to miss this one!

“You cannot cut your way to greatness.” -Mark Wickersham Knowing your worth and setting prices that reflect that can be extremely challenging. Every new client you take on at the wrong price will make your life harder. If you are tired of working crazy long hours and still feeling like your financial security needs aren't being met, this is the episode for you. When we shift our mindset away from hourly rates and into value building, it can dramatically alter your business' profitably and future. Focusing only on what we can cut to make savings, is a limited approach in comparison to the potential for unlimited growth when we know what value we bring to our clients and price accordingly.   Mark Wickersham, a chartered accountant, author and public speaker, discusses the importance of investing in ourselves to create value and opportunities by shifting our mindset to one of growth and possibility. Once you get focused on the best end result for your clients, you'll wonder why you were ever charging hourly in the first place. During this interview, you'll learn… How to increase sales rather than rely on cutting costs How to change your mindset from focusing on cost to a focusing on value The importance of getting your pricing right Learn more about Mark here. Use coupon code LAST25 to get 25% off your ticket for Mark's Profitable Bookkeeping Conference that begins on February 22nd. Visit this website for more details.  Check out Mark's Socials: LinkedIn Facebook YouTube Twitter Instagram   Time Stamps 1:47 - What drives profit 6:00 - The entrepreneurial mindset 11:00 - Investing in the right tools and training 15:40 - Pricing on value 21:25 - How do I grow my top line? 25:40 - The power of the price lever 28:50 - Overcoming the ‘cost' mentality 32:10 - Building value for ourselves builds it for others 33:06 - The Profitable Bookkeeping Conference 

Pricing Psychology 101: The Value Menu (feat. Mark Wickersham) Episode #29 Recorded September 27, 2021 Mark Wickersham | Most Sought After Profit Improvement Expert, Value Pricing Expert, Professional Speaker, and Author 2 Portugal's non-habitual resident's rules (NHR) scheme allowed Mark to save on 10 years of taxation 4 the COVID mindset shift that we may (or may not) have gone through 6 from one accident to another, Mark's accidental entry into the accounting profession 14 what were the things you swore you wouldn't do when you started your own accounting firm? 16 tell us about your pivot from running an accounting firm to consulting accounting firms? ***shout out to Steve Pipe, Paul Dunn, and Ron Baker*** 21 what were the biggest mistakes you made when you first started your accounting firm? 23 from pricing mistakes to hiring mistakes, to being obsessed with top-line over profit 25 when you compete on price you win poor quality clients 25 if you don't give the price upfront then you can't get paid upfront 29 before we go further with value pricing, how do you go about changing your firm to a fixed pricing model? if I change the price for my existing clients, will I lose them all? 30 the Pareto Principle and 20% 39 Value Pricing 2.0 40 the pricing journey and taking things one step at a time… 41 fixed pricing is all about having a process for assessing the scope 42 the things we do to add more value are often the easiest things to deliver 46 tell us about Effective Pricing 47 one of the most powerful principles of pricing psychology is anchoring 50 what's the idea timeframe between an initial call and the pricing call? 52 What's one piece of advice you would give to accountants today that are starting this pricing journey? #accounting #mindset Mark's Social Media Links LinkedIn: https://www.linkedin.com/in/markwickersham1/ LinkedIn Author Page: https://www.linkedin.com/today/author/markwickersham1 Twitter https://twitter.com/wickersonabike YouTube: https://www.youtube.com/user/Pricing4Accountants Facebook: https://www.facebook.com/markwickershamfca Instagram https://www.instagram.com/mark_wickersham/ --- Send in a voice message: https://anchor.fm/sonsofcpas/message

Episode #18 Monetizing Advisory as a Product (feat. Kathy Gregory) recorded 7/6/2021 Kathy Gregory | @KathyGregory1 | liveplan.com Eugene, OR Hello and welcome. We are the Sons of CPAs. Join us as we question the current state of the accounting and tax industry with the next generation of professionals leading this space, we are the change agents in an industry fraught with money and inertia. Let's begin The Sons of CPAs with your hosts, Jason Ackerman and Scott Scarano. 4 The kismet of Kathy finding Palo Alto Software ***shout out to Tim Berry*** 9 Define Management Accounting 10 How do I monetize advisory? 14 Kathy, we have a lawsuit… 18 Time should not be tracked to set prices… 19 What do you think accounting firms are doing wrong? 22 How do we service our clients the best? 27 What do small businesses want from an Advisor? ***shout out to Sabrina Parsons*** ***shout out to Mark Wickersham*** ***shout out to Ron Baker*** ***shout out to Ian Vacin*** ***shout out to David Cristello*** 32 Kathy, what's your relationship with your accountant? 36 Selling predictability 39 Monetizing opportunities 40 Selling without selling 45 Give a firm or an accountant one piece of advice they can take away from this… --- Send in a voice message: https://anchor.fm/sonsofcpas/message

Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn, and our own Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula. We look forward to talking to Mark about his latest thinking on value pricing and beyond.

Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn, and our own Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula. We look forward to talking to Mark about his latest thinking on value pricing and beyond.

Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn, and our own Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula. We look forward to talking to Mark about his latest thinking on value pricing and beyond.

Value pricing mean that, where our focus as a business is how can we create more value for our clients? How can we change their lives? How can we make as big difference as possible? Knowing that the more of a difference we make, we can also charge a higher price. We create a win win. We both win from that. The customer gets a better result/solution and we get a better price and make more money. So we need to shift away from this cost plus mentality towards value pricing. --- Send in a voice message: https://anchor.fm/the-inventive-journey/message

New businesses don't need to start with lower prices. That's according to our returning guest, Mark Wickersham. He believes that just because your business is fresh on the scene, doesn't mean you can't deliver value and change people's lives. Mark is a Value Pricing expert, Chartered Accountant, public speaker, author of various books and he has a terrific new training called The Business Advisory Masterclass. During this interview, you'll discover... The difference between fixed fee pricing and value pricing The advantages of involving clients in the pricing process 3 tips to help accounting professionals shift to Value Pricing 7 Foundation topics of The Business Advisory Masterclass To find out more about Mark, visit https://www.thesuccessfulbookkeeper.com.

He’s Back! Team Building, Marketing, and More with Devin Miller - 132   Shownotes can be found at https://www.profitwithlaw.com/132.   Devin Miller was a guest on episode 39 and now, one year later, he is back with a whole new slew of best tips and practices for you to implement in your firm. In the past year, Devin has learnt more from listening to podcasts, reading books, and from his own practices in his firm and he is here to share all that knowledge with you. Moshe Amsel and Devin Miller discuss a range of topics, some of which are: team building, marketing, hiring new staff, flat fee pricing, and so much more! This interview will bring a lot of value in helping you grow your firm, so go ahead and click play. Resources mentioned:   Episode 39 - Business Advice From A Law Firm Owner With an MBA with Devin Miller - https://www.profitwithlaw.com/039 Episode 101 - Monetizing your Brain with Brita Long - https://www.profitwithlaw.com/101 Episode 124 - Taking Action, Standing Out in a Crowd and More Awesomeness with Ben Glass - https://www.profitwithlaw.com/124 Miller IP Law - https://milleripl.com Schedule a free strategy session with Devin Miller - freestrategymeeting.com Meet with Devin Miller - meetdevin.com Law Firm Growth Podcast by Jan Roos - https://shows.acast.com/the-law-firm-growth-podcast/ Better Law Firm Marketing - https://legalsites.com.au/podcast/ Marketing Geeks - http://marketinggeekspodcast.com/ Business Wars - https://wondery.com/shows/business-wars/ American Innovation - https://wondery.com/shows/american-innovations/ Perpetual Traffic - https://www.digitalmarketer.com/podcast/perpetual-traffic/ Lawclerk - https://www.lawclerk.legal/ Jaclyn Foster Paralegal Services - https://www.jf-paralegalservices.com/ Get Staffed Up - Get a $500 Discount When You Mention This Podcast  - https://getstaffedup.com/vip Price: The fastest way to change profits by Mark Wickersham - profitwithlaw.com/pricebook The Happier Attorney Book by Brita Long - https://www.profitwithlaw.com/thehappierattorney Attorneys and Flat Fees FB group - https://www.facebook.com/groups/AttorneyFlatFee Play Left Fullback Book - profitwithlaw.com/playleftfullbackbook Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/   To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.   Connect with Moshe on: Facebook - https://www.facebook.com/moshe.amsel LinkedIn - https://www.linkedin.com/in/mosheamsel/

Listen in as Mark and Roger discuss the challenges many express as they consider pricing their accounting services and how best to avoid them.  Consider a simple yet straight forward approach to getting paid what you are worth pricing your services with confidence.  There is a method to the madness.  Listen in and see what you can learn and then apply it in your business. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Mark Wickersham Mark Wickersham–Chartered Accountant, public speaker and author–is known as the most sought-after profit improvement expert in the accounting community. Mark is also a widely published author on practice issues. His first book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. Mark was shortlisted in the AccountingWeb “Outstanding Contribution to Accounting” award.   Sponsors Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Pricing Accounting Services course (FREE) for listening in on this episode, enjoy. Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must have additions to every accountants library to provide the value clients look for today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals   FREE SOFTWARE In November 2019 I created software for calculating a fixed price for bookkeeping services.  The prices produced by the software are based upon the biggest ever research study of how the accounting profession prices bookkeeping services.  You can access a completely free (for life) version here: effectivepricing.co.uk   FREE eBOOK In his eBook he shares with you 5 key fundamentals for pricing bookkeeping services. If you’d like a completely free copy of my eBook, “How to price bookkeeping” you can grab a copy here: https://www.wickersham.co.uk/how-to-price-bookkeeping   FREE LIVE TRAINING WITH ME EVERY MONTH Is this the year you want to take your income to another level?  Join me every month on a 60-minute online training session and I’ll share with you powerful pricing strategies.  Click here to find out more and to get on the VIP list… https://www.wickersham.co.uk/p/free-mentoring   FREE SUPPORT GROUP Have you visited my Facebook group?  It’s dedicated to helping accounting professionals master value pricing.  To request access to it, click here… https://www.facebook.com/groups/valuepricingwithmarkwickersham/   And please browse Mark’s website at http://www.wickersham.co.uk to find out more information

Andrew Rhodes Andrew Rhodes is the Managing Partner of Sobell Rhodes, a Chartered Accountant and a member of the Chartered Institute of Taxation. He is passionate about helping clients and other accounting firms improve their profits and the quality of their working lives. His strategic and business advisory tools are used by accountants globally to provide structured business advice to their clients. He is passionate about people and is committed to the highest standards of technical and business skills competencies. His firm, Sobell Rhodes, has achieved the prestigious Gold Standard of Investor in People. Andrew is an extensive networker and has formed several business referral and mastermind groups, including INAA, which is the world’s 14th largest association of independent accountancy firms. His firm has won many of the UK’s major accounting and business awards, and he himself was voted UK Managing Partner of the Year. He is frequently asked to speak at ICAEW Practice Conferences, national and international accountants’ conferences, financial institutions and business forums on business improvement and leadership. Shownotes: It’s actually easy for an accounting firm to differentiate themselves if they know how to Some accounting firms are to complacent and need to change more, but they won’t Why MTD is a great opportunity for accountants to serve clients better Complacent accountants make way for the more strategic, advisory led accountant Being an advisory led firm proves you don’t just look historically but look to the future for accounting clients How a structured approach to accounting advisory works in a successful firm Compliance still has a place for accounting firms but has many more challenges on value and price than advisory The benefits of winning awards to an accounting firm, particularly with the marketing opportunities and inner firm confidence Many accounting firms struggle more to find good talent than good clients The secrets of winning accountancy awards and how they can help your accounting firm Shout out to the accounting legend Paul Dunn who inspired many accountants to run outstanding accountancy practices The power of Monday Morning Awesome Service Meetings for staff in a client centred accounting firm The best way accountants can attract the kind of clients they want is by referral There are three things an accounting firm needs in place to attract ‘A-Category Entrepreneurial Clients’ How a focus on specialist industry niche allows accountants to give better service, win more referrals and get more advisory business How power circle work to generate new clients in particular accounting niches How the International Accountants Association generates referrals on a global scale for smaller accounting firms Referrals are not like good wine – they don’t mature and improve, so accountants must keep in touch with referral source sover time It’s powerful for accountants to give referrals as a great way of getting referrals back Value pricing for accountants differentiates them against competitors and serves clients better Shout out to accounting pricing guru Mark Wickersham ( who appeared on this podcast here (https://wp.me/p9RNgp-uT) ) on price anchoring Before accountants offer business advisory services, they should be doing business plans on themselves to walk the talk Remaining passionate and excited about what you do is what accountants need to be successful Feedback from accounting firm clients is essential, particularly with a tool like Net Promoter Score The value of peer groups and masterminding with other accounting leaders and influencers Shout out to Richard Walters, Steve Pipe (https://wp.me/p9RNgp-GM) , Mark Wickersham and Andy Bounds for their services to the accounting profession Accounting firms can get together to bring in trainers to share best practice and...

You're worth more than you think. Teresa Slack and Connie Smith learned this the hard way. But, with the mentorship of Value Pricing expert, Mark Wickersham, he helped to get them to where they needed to be. They worked hard to overcome their fear of losing clients by raising their prices and effectively communicating the value they provide. Today, they leverage their decades of experience by providing bookkeeping and business development solutions to small businesses and entrepreneurs. During this interview, you'll discover... The importance of value pricing The benefits of having a mentor Why it's important to believe in your own worth To find out more about Teresa and Connie, visit https://www.thesuccessfulbookkeeper.com.

The easiest way to make more money is simple -- get the price right. Prices are the single most important element in your profit equation. Get them right and you make a profit. Get them wrong and you'll get a loss. Our returning guest is a profit improvement and effective pricing expert from the United Kingdom. Mark Wickersham is a chartered accountant, public speaker and author of many books including Effective Pricing for Accountants and Price: The Fastest Way To Change Profits. He is famous for helping bookkeeping and accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. During this interview, you'll discover... The different phases of value conversations and the fact finding process The cons in providing an hourly rate The cost plus pricing versus value pricing To find out more about Mark, visit https://www.thesuccessfulbookkeeper.com.

Latest episode of Accountant’s Advice Podcast by Hector Garcia, CPA

Mark Wickersham started cycling in his early 20’s after a friend lent him a bicycle. He had grown up orienteering but experienced some knee problems in his late teens, so cycling was a nice alternative to feed his addiction to exercise. He soon bought his own bicycle and joined a cycling club for accountability. Since then, he’s ridden across northern France, and done some of the Tour de France sections of the Alps and Pyrenees. In this episode, Mark and I talk about how cycling is a “significant part of my business because that’s where I do my best thinking.” He’s able to switch off from work and allow thoughts to come to him. This wasn’t always the case but as Mark’s career progressed and he started his own firm, he began to realize how important cycling was to his business. So much so that he got more confident in sharing it with potential clients and even bringing his bike on stage with him when he speaks.

In this episode Mark Wickersham – a global thought leader on value pricing for bookkeepers and accountants – shares practice, proven and workable approaches to client pricing. During our conversation Mark addresses many of the profession’s biggest objections to – and challenges around – value pricing and provides practice steps to effective pricing strategies.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Every two years, the Fellows of VeraSage gather to learn from one another. It is rare to find so much knowledge and wisdom in one place, at one time. You have the chance to sit in the same room and participate in two days of mind-blowing sessions. VeraSage Institute is the revolutionary think tank for professional knowledge firms. We challenge people to break free of practice methods that marginalize their professions, undermine their purposes, and fail their clients.

Value Pricing. Some bookkeepers love it while others don't. There's no question Value Pricing can be complicated to implement because setting rates for bookkeeping services is very subjective due to the varying needs of different clients. Our guest today, Mark Wickersham, who is a chartered accountant, author and public speaker, will give you clarity on how you can profitably use Value Pricing in your business. During this informative interview, you'll discover... Why it's important to ask commitment questions to prospects Why you need to build up the value of what you do first before revealing your price Why the first price you present to a client should be the most expensive To find out more about Mark, visit https://www.thesuccessfulbookkeeper.com/.

John Stokdyk, Mark Wickersham and Ron Baker join AccountingWEB's business editor Tom Herbert to take on the perennial hot potato that is pricing.

Mark Wickersham is a world-renowned expert on pricing for accounting firms and the author of numerous books including Effective Pricing for Accountants and How to Build a Better Business and Make More Money: Simple Ideas that Really Work for Entrepreneurs. In this interview Mark guides you through the process of creating high value services and determining an appropriate price for those services. As Mark teaches us in this episode, value pricing (unlike fixed pricing) begins with the projection of the client's value proposition - the measureable benefit to the client - to determine price. (Mark presented a keynote presentation and a breakout session at Scaling New Heights 2016. Both of Mark's presentations focused on value pricing for accountants.)

Mark Wickersham is the #1 Amazon best-selling author of Effective Pricing for Accountants. He ran an accounting practice for seven years and is now a mentor to over 150 accountants in the United Kingdom. He is also an avid cyclist. Price Has Nothing to Do with Cost What is the most important thing you can share about […] The post The Psychology of Options in Pricing with Mark Wickersham – 061 appeared first on Art Of Value.

This week we’re excited to have Mark Wickersham Why the 70% capacity milestone was destroying Mark’s profitability Why working on your practice is (more) important than working in it (systems, strategy, and the team) Why the billable hour was trapping Mark’s growth His approach to creating systems inside of his accounting firm His #1 mistake (he was too cheap!) How to create a new client pipeline His model for creating and implementing value based pricing And much more…