Underdog Empowerment

Zach Babcock shares tips on New Year goals to set. Discover how to drive home and accomplish the goals you set every year.

Zach Babcock shares his journey as an underdog and the importance of adapting goals and approaches. He also discusses his new studio and his family's venture into homesteading. Tune in for valuable insights and inspiration.

In this episode, Zach Babcock shares updates on his content creation journey and his plans for a new podcast studio and why knowing what winning means to you is critically important. Get inspired to define your own version of success and lean into what truly fulfills you.

In this episode, Zach Babcock shares how Swell AI can revolutionize your content strategy, increase efficiency, and help you grow your brand. Get 20% off lifetime with Swell AI when you use my link and promo code "underdog": https://underdogempowerment.com/swell

Zach Babcock interviews Sean Clark, the founder of Go High Level. Discover what can Go High Level do for your business . Don't miss out on this valuable conversation!

In this episode, Zach Babcock and Roy Edwards catch up and discuss the potential implications of AI and automation, the importance of clear messaging in marketing, and the need for well-defined systems and processes in business. They also emphasizes the importance of work-life balance and the benefits of homeschooling. Additionally, they highlights the value of taking action and getting started, even if things aren't perfect.

On this episode, host Zach Babcock welcomes special guest, Josh Kosnick, to share his incredible story of overcoming adversity and recreating his identity. This interview uncovers the greatest power to tap into while forging your strength of character in adverse circumstances.

As a dedicated creator, Zach's days have been filled with a whirlwind of content creation, but lately, he's been delving into the world of behind-the-scenes magic. With a plethora of AI tools at his disposal, he's crafting systems to ensure a steady stream of captivating content.   The message Zach wants to convey is simple: lean into what sets your soul on fire and trust the process. You don't need to don the mantle of an egotistical douchebag to become an internet influencer. In fact, far from it.   If you're curious to join Zach on this exciting journey, head over to his newest Instagram profile - @chazdebagg. Once we hit that magic milestone of 100 followers, get ready for a cascade of uproarious videos. Together, let's prove that authenticity and genuine connection are the keys to success in the digital world.   What You'll Learn: What Zach has been working on. What the message of his personal brand is. What the message of his side project is. And much more!   Favorite Quote: “I'm back on the content game, 100%.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Zach recently celebrated his 35th birthday on September 30th, a milestone that brought with it a profound sense of gratitude. Through the ups and downs of life, he's discovered that divine grace has carried him through the toughest of times when he thought he might not make it.   Recently, Zach has been diligently crafting more compelling and authentic content, pouring his heart and soul into his work. This comes after he took a step back from the hustle and bustle for a while to focus on personal growth, a decision he's immensely thankful for. This hiatus allowed him to reconnect with himself and recalibrate his life.   During this introspective journey, Zach realized that true success is not measured by external validation, but rather, it lies deep within us. He learned that the wellspring of one's power is found in the quiet moments spent in self-reflection. It's okay to embrace and acknowledge our emotions, even the difficult ones, and to work through them with patience and compassion.   As Zach continues to evolve and create meaningful content, he carries with him the wisdom that the answers we seek are often within us, waiting to be discovered when we take the time to sit with our thoughts and feelings.   What You'll Learn: Who Chaz DeBagg is and where to find him. How to go inward to find the answers. How sitting with your emotions leads to healing. And much more!   Favorite Quote: “I was miserable because I wasn't doing the thing I love doing.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

In this short and sweet update, our fearless leader just jetted back from the hustle and bustle of New York City, all for a day! He's not one to stay away from home for long, but when duty calls, he makes it snappy.   When Zach's not on the go, he's going all-in on building his brand across social media. But here's the twist – it's all happening in solitude. That's where the magic happens, where he finds the power that propels him towards his goals. Solitude is the secret source of strength that'll take you wherever you want to go in life. Dive deep within yourself, discover who you are, and start shaping the person you want to become.   Exciting news alert: the Alpha Dog Pound elite level signups have wrapped up for now, but don't worry, you can hop on the waitlist for your chance in a couple of months. Meanwhile, the Alpha Dog Pound Academy doors are wide open at just $47 a month. Experience the culture we're cultivating, and if it's not your vibe within 30 days, it's a risk-free guarantee – your money back, no questions asked.   Join the journey, tap into the power of solitude, and be part of the Alpha Dog Pound family. It's a ride you won't want to miss!   What You'll Learn: What you can gain from spending time in solitude.  Why going inward can be uncomfortable. What Alpha Dog Pound is all about.  And much more!   Favorite Quote: “Solitude is the source of power that will get you to wherever you want to go in life.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

In the relentless arena of life, there's one thing I know for certain: it's going to punch you square in the mouth. Adversity is not an occasional guest; it's an unwelcome companion that tags along uninvited. To navigate these turbulent waters, one must don the armor of resilience. Today, let's delve into the art of mastering resilience, the alchemical process of turning loss and pain into ultimate power.   Today marks a significant milestone - the 400th episode of Underdog Empowerment. As we commemorate this episode, we are thrilled to announce that the Alpha Dog Pound is officially open for enrollment. The elite signup window is closing this Friday, and the Alpha Dog Pound Academy will be accessible for the next two weeks. Regardless of where you stand in your personal or professional journey, there's a level tailored just for you at alphadogpoundlive.com.   Reflecting on my own path, I recently suffered a significant injury that taught me invaluable lessons. It was a cold September morning when I awoke at 2 or 3 a.m., my back throbbing in agony, pain shooting down my leg. This torment persisted for a week and a half until I finally sought the help of a chiropractor. It was so severe that I couldn't hit the gym or coach kids in sports. Although I'm not yet at 100%, the chiropractor's expertise has significantly improved my condition.   This experience underscores two vital lessons. First, it's astonishing how much we appreciate something when it's taken away from us. Second, we are often more motivated to move away from pain than toward pleasure. In most cases, it's the threat of discomfort that propels us into action.   Curiosity led me to consult GPT, and it promptly furnished me with seven reasons behind our tendency to appreciate things more when they're gone. Loss aversion tops the list; humans feel the pain of losing something more acutely than the joy of gaining something of equal value. Psychological reactance, scarcity principle, regret, memory enhancement, nostalgia, and social influence all play their part in amplifying our appreciation for what we've lost.   The interplay between pain and pleasure in our motivation is a fascinating dance. When pain is absent, motivation can be elusive. However, when pain takes center stage, we become driven to fix the source of our suffering. GPT revealed some reasons behind our inclination to move away from pain rather than towards pleasure. These include evolutionary survival tactics, loss aversion, fear and anxiety, uncertainty avoidance, and the fact that painful experiences are potent teachers, shaping our mental fortitude and self-discipline.   But how can we apply these insights to our lives proactively? One strategy involves tricking yourself into feeling the pain now, using negative visualization. Imagine yourself on your deathbed, contemplating a life without good health, family, or reaching your potential. Sit with that vision and allow it to permeate your thoughts. This exercise will compel you to ponder your daily decisions and where they are leading you. It will also help you cherish the present moment and the blessings it holds.   As we celebrate this momentous 400th episode of Underdog Empowerment, let's remember that life's punches, though painful, are essential for our growth. Resilience is our shield, and the ability to transform loss and pain into power is our sword. Join us on this journey of self-discovery and transformation, and let's rewrite our stories together.   What You'll Learn: Why we appreciate something more after we've lost it. Why we're more motivated by the avoidance of pain than the possibility of pleasure. How to implement these tactics into your life. And much more!   Favorite Quote: “Adversity is a part of life, and if you're not prepared for it, if you're not resilient, it's going to be tough.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Are you familiar with that feeling when you're knee-deep in a project, pumped with excitement, only to realize you've been pouring your energy into the wrong thing all along? If you've been following me on social media or subscribed to my newsletter, you might have noticed a bit of radio silence lately. But don't worry, it's not because I've disappeared. In fact, it's quite the opposite.   I've been immersed in a project so special it's hard to put into words - the Alpha Dog Pound Academy.  It's a haven for aspiring entrepreneurs and those striving to take their game to the next level. For just $47 a month, you gain access to exclusive monthly meetings that will supercharge your journey. Check it out at alphadogpound.com and see for yourself what's brewing!   You see, I've learned a valuable lesson along the way. I used to be all about building, always chasing the title of the "biggest and best" in the podcasting agency world. But then, I had an epiphany. I realized I wasn't building what truly mattered to me. My 'why' had always been clear - to be the best dad I could be.   So, I made a change. No more 16-18 hour workdays. I now clock off at 4 pm, ready to coach sports, embark on adventures, and camp out in the backyard with my family. I've never been more driven, and what I've built so far is just the beginning.   I've stopped trying to prove myself to others because the only person I need to prove anything to is myself. I've traded haste for happiness and focus on optimizing my game, not someone else's.    And guess what? Next week marks our 400th episode!  Stay tuned for something cool dropping in the Alpha Underdog collection, and get ready for an exciting e-commerce partnership announcement.  Join me on this incredible journey at Alpha Dog Pound Academy, and let's make sure we're optimizing for the right game - our own.    What You'll Learn: How to know when you're chasing the wrong thing. What my ‘why' is and how to create your own. Why we often have to lose something to learn to appreciate it. And much more!   Favorite Quote: “What I've built is just a drop in the bucket to what I'm building.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Joey Yak, a guest on the fifth episode of the Underdog Empowerment podcast, shares a profound journey of personal growth and self-realization that has transformed his life since then. During his first appearance on the podcast, Joey was in a modest 2-bedroom, 1-bath house, working out of a shed, and grappling with feelings of impostor syndrome. However, he now resides in a beautiful home, has a thriving business, and has emerged from the shadow of self-doubt.   Joey's transformative journey begins with a realization that he doesn't have to prove himself to others; instead, he needs to prove himself to himself. Initially driven by the pursuit of money, he discovers that this path led to a loss of identity. He learns that the key to fulfillment lies in helping others and delivering value. He emphasizes the importance of maintaining this drive while finding happiness in one's current circumstances.   One of the significant turning points in Joey's life was his battle with addiction to Adderall and alcohol. He openly shares that cannabis played a pivotal role in helping him overcome the need for Adderall. While he acknowledges the stigma surrounding it, he believes in normalizing its use as a useful medication. Cannabis sparks his creativity and enhances his overall happiness, and he no longer feels guilty about its consumption.   Joey admits that he's not an operator in business because he lacks passion for it. He underscores the importance of pursuing what you love right from the start, rather than chasing easy, fast money with the intention of later transitioning to your true passion. This realization has led him to align his efforts with his passions, ultimately achieving greater satisfaction.   Joey offers valuable advice on building a reputation beyond one's local area before returning to the local market. He believes that this approach can significantly boost one's credibility and opportunities.   As he discusses his daily routine, Joey emphasizes the importance of walking to clear his mind, eating clean to avoid binging, and taking charge of his mornings. These practices significantly impact his mood and overall well-being.   One of the key lessons Joey imparts is the importance of not letting fear of letting go of a team hold you back. Procrastinating such decisions can be detrimental, and he encourages a focus on "Return on Energy" rather than solely on Return on Investment.   Joey's career shift centers on offering creative content at an affordable rate through his platform, "Get Attention STL." He coaches individuals, develops concepts, and creates content to help clients gain attention and expand their reach.   When asked about the advice he would give himself if starting over with nothing but knowledge and wisdom gained through experiences, Joey emphasizes the importance of focusing on what truly fulfills you and going all-in on that passion. He advises building deep relationships with clients, prioritizing quality over quantity, and investing in meaningful connections.   In conclusion, Joey Yak's journey is a testament to the power of self-discovery and alignment with one's true passions. His story reminds us that happiness and success come when we prioritize personal fulfillment, help others, and stay true to ourselves, regardless of external pressures or expectations. Joey's experiences offer valuable insights for anyone seeking a path to greater fulfillment and purpose in life.   What You'll Learn: Why chasing the money will leave you broke.  3 things people do when they're getting burnt out. Why you should focus on quality over quantity. And much more!   Favorite Quote: “Ten subliminal moves equals that one big power move.” -Joey YAK   Connect with Joey: The YAK Agency Get Attention STL   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Jason Lafferty's journey into the world of RV real estate is a testament to his unwavering entrepreneurial spirit and determination to carve his own path. From a young age, he was driven by the desire to avoid traditional employment and pursue ventures that would set him apart. At the age of 21, he took his first step into the business world by establishing a transport company. This marked the beginning of a series of ventures that would eventually lead him to the realm of real estate.   A significant portion of Lafferty's transport business involved hauling RVs, providing him with exposure to the world of recreational vehicles. Fond memories of his childhood visits to RV parks ignited his interest in the industry. It was during a camping trip with his girlfriend that the spark was truly ignited. As they counted RV park spaces and calculated potential earnings, the idea of owning an RV park took root in his mind. Fueled by this vision, he embarked on a journey of extensive research and planning.   Upon returning home, Lafferty delved into in-depth research on the fundamental aspects of establishing an RV park. He meticulously studied the requirements for amenities such as electricity, water, roads, and septic systems. In addition, he analyzed existing RV parks to gain insights into pricing strategies and other operational details. Armed with a solid foundation of knowledge, he began exploring various funding options for his ambitious project. This led him to formulate a comprehensive business plan that outlined his vision and strategies.   However, Lafferty's path was far from smooth. Despite his thorough preparation, he encountered numerous obstacles on his road to success. He approached over 40 bankers in pursuit of financing, only to face repeated rejections. Undeterred, he displayed remarkable perseverance and continued his quest. Finally, a local bank recognized his dedication and potential, granting him the approval he needed. This breakthrough marked a turning point in his journey, and he wasted no time in moving forward.   Closing April 17th, the construction of his RV park is now 90% complete—a testament to Lafferty's commitment and ability to overcome challenges. As the park neared its completion, Lafferty's reputation began to spread. People started reaching out to him for guidance and assistance in realizing their own dreams of opening RV parks. This growing interest prompted Lafferty to consider consolidating his knowledge and experiences into a consulting business, where he could offer invaluable insights to aspiring entrepreneurs.   Not content with stopping at one successful venture, Lafferty's ambitions expanded further. He secured a second RV park location situated near a casino, with the support of an investor. In this partnership, Lafferty's role involves extensive hands-on work, while his investor provides financial backing. This collaboration allows him to retain 40% equity in the endeavor—a testament to his ability to forge strategic partnerships and negotiate mutually beneficial arrangements.   When reflecting on his journey and considering what advice he would give to himself if starting over with just wisdom and knowledge, Lafferty emphasizes the importance of resourcefulness and self-awareness. He underscores the value of identifying one's strengths and leveraging them to their full potential. Lafferty's story exemplifies the power of persistence, adaptability, and the unwavering pursuit of one's dreams. From transport companies to RV parks, his journey showcases the remarkable transformation that can occur when passion meets strategic planning and unwavering determination.   What You'll Learn: What the pros and cons of an SBA loan are. Why you need a business plan and how to put one together. How to attract an investor.  And much more!   Favorite Quote: “If you haven't wanted to quit at least 12 times on what you're doing, you haven't even gotten started.” -Jason Lafferty   Connect with Jason: JasonVLafferty.com   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Meet Jeff Smith, a man who has cracked the code to a fulfilling and purpose-driven life, both in business and family. Every year around Thanksgiving, Jeff and his wife engage in a unique tradition – they embark on a retreat to reflect on the past year and plan for the one ahead. This ritual isn't just about setting goals; it's a holistic evaluation that extends to their business ventures, physical well-being, family dynamics, and more. For them, it's about shedding the superficial and ego-driven pursuits that consume time without truly enriching their lives.   Jeff is a firm believer in being an integral part of his children's lives while they are still young. He recognizes that this season of life is precious and irreplaceable. As the founder of a mastermind group for men, Jeff empowers them to achieve financial success without compromising their roles as strong husbands and fathers. He challenges the pervasive hustle-and-grind culture, asserting that it often compensates for deeper emotional needs. For Jeff, success doesn't require sacrificing family bonds and personal well-being.   Rooted in the residential real estate arena, Jeff's journey began when he bought his first house at the age of 24 with minimal down payment. He practiced a strategy known as "home hacking," a creative approach where he lived in a property for a year, then moved into a new one while renting out the previous property. This ingenious method allowed him to leverage equity and generate cash flow. His insight extends to the world of short-term rentals; he understands that it's not just about offering a place to stay but providing unique experiences that stand out even in a crowded market. Jeff is a big fan of STR Insights, a platform that facilitates tailored searches for exceptional short-term rental experiences.   Beyond his business acumen, Jeff's passion for adventure shines through. He indulges in lengthy RV trips, a journey where meticulous planning ensures he stays connected to his work while immersing himself in the marvels of the world. His commitment to unconventional living has influenced his children's education as well; they are homeschooled and have accompanied Jeff on various journeys, proving that learning and growth can thrive outside the confines of traditional classrooms.   If Jeff were to start anew armed only with the wisdom he has gained over the years, his first piece of advice would be to dive headfirst into real estate. His philosophy of delivering value without expecting immediate returns has shaped his journey, whether he's the owner or not. His ethos of ownership transcends property, embodying a mindset that impacts every aspect of his life.   In a world where societal pressures often drive individuals to pursue success at the expense of their well-being and relationships, Jeff Smith stands as a beacon of balance and intentionality. He exemplifies that changing the world starts at home, with deliberate choices that honor family, self-care, and personal growth. Jeff's story reminds us that success is not just measured in financial gains, but in the richness of experiences, the strength of relationships, and the meaningful contributions we make to the lives of those around us.   What You'll Learn: How we overcomplicate making money. How to reverse engineer your goals. What your kids are counting on you to teach them. And much more!   Favorite Quote: “I can't stand the hustle and grind culture, I think it's nonsense.” -Jeff Smith   Connect With Jeff: Instagram The Tactical Empire Podcast   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

With guest Jason Davis, we embark on a gripping journey through the highs and lows of a life that's seen it all. From battling the allure of addiction to the confinements of prison, Jason shares his unvarnished truth – a story of redemption and awakening.    Having tread a tumultuous path, Jason's life took an unexpected turn when he realized that true fulfillment lay in a higher purpose. Breaking free from the cycle of self-destruction, he harnessed his hard-won wisdom to champion a cause close to his heart – saving this great country. Jason's unfiltered approach resonates powerfully as he speaks his mind on platforms like TikTok, engaging in conversations that matter. He unflinchingly addresses the erosion of freedoms perpetuated by the media, advocating for a balance between empowerment and humility. Jason's message is clear – it's not about seeking rewards, but about making a difference through authenticity and genuine engagement.    Striking the balance of having enough ego to speak his truth with not having too much ego that pushes people away, Jason has had numerous veterans reach out and open up to him about their struggles. He's chosen to partner with Warriors2US, which offers a haven of camaraderie, dispelling stress and fostering connections among those who've bravely served.    Jason, armed with his own experiences, stands as a beacon of authenticity. With unyielding support for veterans and a call for us all to strip away the masks we wear, Jason Davis ignites the flame of change, reminding us that being real is where true impact begins.   What You'll Learn: How many veterans we lose a day to suicide. What the mission of Warriors2US is. How to know when it's time to make a change. And much more!   Favorite Quote: “Being hungry isn't the problem, being comfortable is the problem.” -Jason Davis   Connect with Jason: YouTube TikTok   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Zoon Nguyen's life journey is nothing short of remarkable, shaped by courage, determination, and a deep sense of purpose. Born in Vietnam, he found his way to the United States at a young age, thanks to his grandfather's service during the Vietnam War. The transition to a new country wasn't easy, but Zoon was fortunate to have a supportive community around him that helped him adapt and thrive.   Growing up, Zoon's father worked tirelessly to provide for the family, leaving little time for emotional connections. This led Zoon to seek a path where he could learn valuable life lessons and become a strong, self-reliant individual. He saw the military as the perfect opportunity to do just that and enlisted in the Navy along with his friends after high school.   After serving his country with pride and honor, Zoon ventured into different career paths, starting with car sales before realizing his passion for technology and starting his own IT business. But destiny had more in store for him. As he pursued his newfound interest in photography and videography, Zoon discovered a way to channel his creativity and passion into a force for good.   In 2017, Zoon founded the New Legacy brand, pledging to donate a portion of every sale to Feeding America. The venture enabled him to provide 17,000 meals to those in need, but he didn't stop there. Inspired by the desire to make an even greater impact, Zoon envisioned an audacious goal - raising enough funds to provide one million meals. This ambitious undertaking motivated him to push his limits, leading to the decision to run from California to New York, a dream inspired by the iconic character Forrest Gump.   The New Legacy run is set to begin on March 1st, 2024, covering approximately 20 miles a day over 150 days. It's not just a solo endeavor; Zoon invites the world to join him, be it as sponsors, running partners, or simply supporters. He understands the power of a united effort and how a team environment can propel individuals to achieve greater heights.   For Zoon, life's journey has been an energy transfer, continuously giving and receiving inspiration from the people around him. His experiences have taught him the value of seizing opportunities, being unafraid to take risks, and embracing a fearless mindset. If he were to offer advice to his younger self, it would be to shake hands and put himself out there, for in connecting with others lies the potential for transformative growth.   Having experienced heartache with the end of a significant relationship, Zoon used his pain as fuel to become better and help others. He believes that courage comes from confronting fear head-on and embracing the possibilities that unfold when we shed self-doubt. As he embarks on the monumental run across the country, Zoon is a living testament to the incredible things that can be achieved when fear is cast aside and dreams are pursued wholeheartedly.   Zoon Nguyen's story is a testament to the indomitable human spirit and the extraordinary impact one individual can make when they choose to embrace their passions and use their strengths to uplift others. His journey is a reminder that the pursuit of a dream, no matter how audacious, can serve as a catalyst for positive change on a grand scale. Through the New Legacy run, Zoon is poised to create a lasting legacy, providing nourishment for the body and soul, and inspiring countless others to turn their dreams into reality.   What You'll Learn: What life skills Zoon took away from the military. How your relationships can be holding you back. The 3 ways you can support Zoon's mission. And much more!   Favorite Quote: “A lot of entrepreneurs, when they first get into business, they do everything themselves; for me, it's always a team effort.” -Zoon Nguyen    Connect with Zoon: Miles For Meals Instagram YouTube   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Paul Casey's journey from a troubled past to a thriving fitness entrepreneur is nothing short of remarkable. Raised in a broken home where his mother struggled with drug and alcohol addiction, and his parents' split left him feeling uprooted at the tender age of 12, Paul's life seemed destined for a rocky path. Moving to a neighborhood where his family was one of the few white households made him a target for bullying, pushing him towards using anger and violence as a means of self-defense. This led him down a dark road, getting involved with drugs at just 15 to fit in with his peers.   Before long, Paul found himself entangled in a cycle of incarceration, homelessness and stays in mental institutions. By the age of 18, he was incarcerated in an adult jail, and later, he ended up in prison due to his involvement with methamphetamine and firearms. It was during those 19 months behind bars that he had an awakening. Paul realized he wanted more from life and decided to change his path upon release.   However, old habits die hard, and despite his newfound determination, he fell back into selling and using drugs after some time outside prison walls. Facing a daunting sentence of 27 years, he ultimately received a 10-year sentence. The first nine years were a struggle, but Paul refused to accept that as his fate. He emerged from the fog of his past and recognized the need for a true transformation.   As a two-strike criminal with a plan to return to the familiar when in trouble, Paul had an epiphany—he couldn't let that be his destiny. Seeking guidance, he approached an inmate who had managed to stay on the straight and narrow. This encounter proved to be a turning point, and on August 25th, 2018, Paul was released from prison, determined to change his life forever.   Paul embarked on a mission to reinvent himself, taking small, consistent steps toward a brighter future. However, healing past traumas was essential for his growth. He discovered that showing emotion wasn't a sign of weakness but a path to healing and personal growth.   Setting his sights on a career in fitness training, Paul took a bold step and opened his own facility. But this newfound success came at a cost—he overworked himself, neglected his health, and spiraled into depression. Recognizing that he needed help to find a balance, he made the crucial decision to seek guidance from another mentor. Through this mentorship, he learned the importance of being a successful business owner without being consumed by the business itself.   Looking back on his journey, Paul reflects on the wisdom he has gained through his experiences. If he had the chance to start over with nothing but the knowledge he's acquired, his first piece of advice to his younger self would be to invest in a mentor. He learned that fear should never stand in the way of seeking help from those who have already achieved what he aspired to do.   Today, Paul Casey stands as a testament to the power of determination, resilience, and the willingness to change. From a troubled past and a life teetering on the brink of self-destruction, he has crafted a no-excuses lifestyle that empowers him and inspires those around him. By embracing his past and harnessing the lessons it taught him, Paul is not only shaping his own future but also the lives of others he touches through his fitness journey.   What You'll Learn: How to change your victim mentality. How to use your pain to create purpose. Why asking for help is beneficial in multiple ways. And much more!   Favorite Quote: “I need a foundation because if I don't have one, I don't know what to do.” -Paul Casey   Connect With Paul: Instagram TikTok Facebook   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Author of "From Prison to Prosperity," guest Mike Pisciotta takes us on an inspiring journey of resilience and redemption. After spending a decade behind bars, Mike faced the daunting challenge of reintegrating into society. Finding traditional employment proved arduous, leading him to explore the world of marketing and e-commerce, where he built not one but several successful businesses.   However, it was the allure of real estate that truly captured Mike's heart. Negotiating, sales, and analysis became the tools he honed to carve his path in this competitive industry. He recognized the significance of providing shelter, and the tax benefits made it even more enticing.   Yet, it wasn't just about financial gain for Mike. His passion to make a difference pushed him to write a book, "From Prison to Prosperity," aiming to empower inmates with the knowledge and skills they need to thrive after their release. He vowed to help them avoid the pitfalls that await and instead, find their footing in society.   Incorporating the discipline he learned through Jiu-Jitsu, Mike approached real estate with humility, keeping his ego in check and embracing the uncomfortable challenges that arose. Although he made mistakes along the way, Mike's determination led him to view real estate not just as a business venture but as a means to grow wealth strategically.   When asked what advice he'd give his past self if starting over with nothing, Mike's response was crystal clear: "Find out how to get into real estate." This statement speaks volumes about the impact the world of real estate has had on his life and his unwavering belief in its potential to transform others' futures.   Mike proves that no matter where life begins, it's the choices we make and the knowledge we gain from our experiences that shape our destinies. Through his remarkable story, he shows us that hope and opportunity can emerge from even the darkest circumstances, illuminating a path to prosperity for those willing to seize it.   What You'll Learn: What it was like coming out of prison after 10 years. What jiu-jitsu can teach you about life and business. How to make your money work for you. And much more!   Favorite Quote: “The good thing about real estate is every new deal is like an entirely new business.” -Mike Pisciotta   Connect with Mike: RE Investing Success Facebook YouTube   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Zach is coming at you exhausted yet exhilarated. Alpha Dog Pound Live welcomed an impressive gathering of nearly 50 individuals. Gratitude fills the air as he extends heartfelt thanks to each and every person who showed up, making this event a resounding success. Behind the scenes, the true stars of the show were none other than Stephanie Babcock and Tyler Dozier, our invaluable MVPs. With unwavering dedication, they transformed Zach's vision into a tangible reality.    In a year that tested the resilience of the events industry, Zach and his team defied the odds and made it happen. This year was undeniably brutal, but their determination prevailed. Now, they glean essential lessons from this experience. It is evident that building a dominant brand is vital. Together we explored the obstacles that hinder individuals from forging their own brand and discover six compelling reasons why people aspire to do so.   Zach, our visionary, intimately understands the feeling of being an imposter. He knows what it's like to battle self-doubt and emerge victorious. Already planning next year's event, mark your calendars for February 10th, 2024. Setting his sights on a small yet impactful gathering of 50-75 individuals, you won't want to wait to visit AlphaDogPoundLive.com/EarlyBird to grab your seat. Discover the magic of an intimate event, where connections are forged and dreams come to life.   What You'll Learn: The 6 reasons why people want to build their brand. What stops people from building their brand. Why bigger isn't always better. And much more! Favorite Quote: “I'm always pushing for potential, there's no such thing as perfection.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

In a world where doing the right thing is often overshadowed by the easy way out, Zach stands tall, reminding us all of the power of perseverance and unwavering values. Join us on July 14th for an unforgettable experience at the Alpha Dog Pound Live event, where the true essence of strength and resilience will be on display. Unfortunately, the live event space has been rough this year and ticket sales for ADP Live fell short. Amidst the adversity, a valuable lesson has been learned, however. It's during the most challenging moments that we discover our true potential. Excuses are not on the agenda; instead, a small but mighty group of 36 individuals will make an impact that will resonate far beyond their numbers. The path to victory is never smooth, often riddled with setbacks and hardships. Yet, those who have a strong reason why they persist, triumph over the odds. Critics who belittle others are merely bystanders, unable to take action themselves. But Zach, plays the long game, showing up for the ones who show up, committed to a cause greater than himself. ADP Live is here to stay, a testament to their unwavering dedication and commitment. As long as you stay true to your values and do the right thing, even when it's difficult, victory will be yours. The Alpha Dog Pound Live event on July 14th is your opportunity to witness the embodiment of resilience and the triumph of the human spirit. Brace yourself for an unforgettable journey that will inspire you to stay the course and make a lasting impact.   What You'll Learn: How to always come out victorious. Why you should always stay true to your values. Why you shouldn't listen to critics. And much more!   Favorite Quote: “I'm in this for the long haul, ADP Live isn't going anywhere.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

So often you hear, “it's okay to not be okay”. Zach is here to tell you that it's NOT okay to not be okay. Now, hear him out. But first, let's talk about Alpha Dog Pound Live. ADP Live is coming up quickly on July 14th, and today is the last day to take advantage of an amazing bonus. If you purchase your ADP Live ticket by tonight, July 3rd, at 8pm CST, you'll receive a full free month of the Alpha Dog Pound Mastermind, plus half off the second month if you decide to stick with it.  With your ADP Live ticket, you'll learn how to build a personal brand, be an influential leader, accumulate more resources, and so much more! Then, with the mastermind course, you'll make contacts and connections needed to get to the next level, access to a ton of resources, quarterly in-person meetings, and more!  Our Alpha Underdog promise is that you will get personal and specialized help, we'll help you find the know-how to build your brand and your confidence, and we'll guarantee results if you put in the work. So, get in on this deal and get your ADP Live ticket TODAY! It truly is risk-free, because if you aren't satisfied Zach will not only refund your ticket, he'll also reimburse you for your airfare and hotel.  Now, let's talk about why it's not okay to not be okay. It may sound harsh, but think about it. Once you have the self-awareness of where you're at, it's not okay to continue your bad behaviors, you have to put in the work to become better. People want to reassure you that it's okay to not be okay. No, you need to fix yourself. While it might not have been your fault what happened to you, it is your responsibility to fix it as an adult.    What You'll Learn: How to receive a special bonus worth $1,500. Who ADP Live and the ADP Mastermind are for. What the Alpha Underdog promise is. Why it's not okay to not be okay.   Favorite Quote:  “As a responsible adult, it is your responsibility to fix yourself.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Zach has an ultra-important message to share. It's something most influential people on the internet aren't talking about, but it's real life and people need to hear it. Before we get into all of that though, Zach wants to share a special offer. Alpha Dog Pound Live is quickly approaching, and if you've been thinking about snagging a ticket, now's the time to do it. If you purchase between June 30th and July 3rd, Zach is throwing in a full month of the Alpha Dog Pound Mastermind group for free. After that first month, if you decide it's something you want to continue, you'll get your second month for 50% off. This mastermind group is meant to help you cultivate the meaningful, impactful, fulfilling work you are called to do. So, head over to AlphaDogPoundLive.com/Tickets now. Most influential people on the internet won't admit to their struggles, but it's real life and people need to hear about it.  The last ten months have been rough for Zach. Last year he lost over 50% of his business in one month, and he had to do one of the hardest things a business owner sometimes has to do. He had to let go of some really good people from his team. Then he recently decided to end his podcast production company to pursue other goals. While this was always part of the bigger plan, it meant starting over from scratch with his new endeavor, Alpha Underdog Apparel. He's not sweating any of that though because he knows who he is, why he's doing what he's doing, and where he's going.  If you find yourself going through a rough patch, Zach encourages you to get back up and get back to work. Never stop chasing your dreams.   What You'll Learn: Who the Alpha Dog Pound Mastermind is for. What special offer Zach is offering listeners. Where to get your Alpha Dog Pound Live tickets. And much more!   Favorite Quote: “If you're going through a rough patch, get back up and get back to work.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Zach is keeping it short, sweet, and straight to the point. He's got both good news and bad news. The bad news is that if you're not subscribed to the Underdog Empowerment newsletter, you missed the good news. Don't worry; you can make sure you don't miss anything going forward by visiting www.underdogempowerment.com/subscribe. The good news is that Alpha Underdog Apparel has officially launched! The initial design is a limited collection that will never be available again, so don't wait to head over to www.alphaunderdog.com/collections/all and check out the OG line.  Every item is designed, sourced, and made in the USA. Not only that, but Zach is on a mission to help convicted felons reintegrate into society. That's why 10% of all profits from Underdog Apparel will go towards this cause. Join us in making a difference! In this exciting journey of learning and creating, Zach's already sold 24 t-shirts, 5 hoodies, and 8 snapback hats. It's Zach's first time venturing into the world of physical products, and he's determined to master the e-commerce space. If you're interested in partnering with him, don't hesitate to reach out. Underdog Empowerment is all about empowering the underdogs, and Zach is thrilled to have you on board. Subscribe to the newsletter and be a part of the insider news. Together, let's make a difference and support a cause that matters.   What You'll Learn: Who Alpha Underdog apparel is for. Where you can find Alpha Underdog apparel. What the mission behind Alpha Underdog apparel is. And much more!   Favorite Quote:  “Alpha Underdog is for all of you that have been told you can't, been laughed at, but you did it anyways.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Building steady wealth requires a comprehensive understanding of the financial landscape, investment strategies, and long-term planning. Serge Berger, the host of the Steady Wealth podcast, shares his insights and experiences on how to achieve financial stability and create lasting wealth. Serge Berger's journey in the financial industry began after college when he joined JPMorgan. Working in various locations such as New York and London provided him with valuable experiences and allowed him to meet exceptional professionals. He eventually transitioned to the money management side and eventually established his own firm. Serge's intellectual fascination with money fueled his passion for helping others build wealth. One of the fundamental distinctions Serge emphasizes is understanding the difference between investing and trading. Many people mistakenly conflate the two, leading to impulsive decision-making and potential financial pitfalls. While trading can offer the allure of quick profits, it also carries significant risks. Serge advises that the majority of one's funds should be allocated to long-term investments, recognizing that investments provide greater potential for steady growth. Serge echoes Tony Robbins' wisdom, emphasizing the importance of long-term thinking. People often overestimate what they can achieve within a year but underestimate their capabilities over a decade. Building steady wealth requires patience and a commitment to long-term financial goals. Diversification is another crucial aspect of building wealth. Serge advocates for spreading investments across various asset classes such as fixed income, commodities, real estate, and precious metals. By diversifying one's portfolio, individuals can mitigate risk and take advantage of different market conditions. Serge firmly believes in the power of compound interest. By allowing investments to grow and reinvesting the returns, individuals can harness the exponential growth potential of their wealth. Over time, compounding can have a significant impact on overall wealth accumulation. For those who want to embark on the path of building generational wealth, Serge suggests seeking the guidance of a financial advisor. By consulting with a professional like himself, individuals can align their goals and receive personalized advice tailored to their specific circumstances. Serge emphasizes the importance of understanding clients' objectives, allowing him to create effective wealth-building strategies. However, for those who prefer a more hands-on approach, Serge provides resources for self-guided investing. Through his website, thesteadytrader.com, he offers investing and trading alerts, providing valuable insights for those looking to navigate the markets independently. Additionally, Blue Marlin Advisors offers portfolio management services for those seeking professional assistance. When asked what advice he would give himself if he had to start over with nothing but his acquired knowledge, Serge emphasizes the importance of gaining experience with the most intelligent company possible. He advocates for continuous learning, humility, and absorbing as much knowledge as one can within the industry. Serge's expertise and experiences in the financial world offer valuable insights for anyone seeking to build steady wealth. By understanding the difference between investing and trading, embracing diversification, harnessing the power of compound interest, and seeking professional guidance, individuals can lay the foundation for long-term financial stability and generational wealth.   What You'll Learn: What Serge's number one piece of advice for those just starting out is. How compound interest works. How much you should allocate to investing vs trading. What it means to have a diversified portfolio.    Favorite Quote: “A lot of people these days don't differentiate between investing and trading.” -Serge Berger   Connect with Serge: Steady Wealth Podcast   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Josh Forti, a guest on the podcast three to four years ago, has since embarked on a remarkable journey, establishing a thriving online business and achieving great success. With a seven-figure coaching business under his belt, Josh also dabbled in the world of cryptocurrencies, primarily as a speculator. However, his encounter with Chat GPT made him realize that the world was on the verge of rapid transformation. Amidst these transformative times, Josh faced a personal milestone as well: his wife's pregnancy with their first child. Contemplating his future, he had to decide between continuing on the coaching path or seizing the opportunity to embrace the next trend. Although he had made some gains in the crypto market, he made the bold decision to shut down his coaching business at the end of the previous year. Instead, he committed himself fully to comprehending the crypto space and understanding how technology would disrupt various sectors, including investing and personal wealth management. Josh firmly believed that artificial intelligence (AI) would revolutionize everything, whether people embraced it or not. He recognized the power of AI in conjunction with blockchain technology, which resolved the issue of digital ownership. Furthermore, he speculated that superintelligence would eventually emerge and foresaw the possibility of AI causing harm to individuals in some capacity. Josh also emphasized the utilization of AI to foster growth, scalability, and automation. He mentioned AutoGPT as a prime example. He questioned the type of brand he wanted to build and concluded that personal cash flow was the most critical aspect of his life at that moment. To achieve this goal, he pondered how AI and blockchain could aid him in his endeavors. With the impending arrival of his first child, a daughter due in November, Josh's motivation to secure personal cash flow intensified. He expressed his belief in the value of coaching and learning from individuals who possess superior knowledge. Rather than solely focusing on making money, he advocated for transforming that money into freedom. Bitcoin held a special place in his heart, as it allowed him unparalleled autonomy over his assets. In contrast, he highlighted the flaws in other systems, such as real estate ownership, where taxes could lead to confiscation. Josh encouraged understanding the rules and playing by them to succeed, ultimately creating an ecosystem where worries became obsolete. While acknowledging that complete freedom eluded everyone, he acknowledged that wealth provided greater opportunities. Reflecting on his own journey, Josh considered the advice he would give himself if he had to start anew with only the knowledge he had gained. He shared a personal tragedy—the death of his brother in a helicopter crash four years ago, which left him residing in his parents' basement without any money. In his quest to rebuild his life, he hired a coach for $60,000, despite only having $5,000 upfront and uncertainty about acquiring the remaining funds. This coach imparted a crucial lesson: self-love and self-awareness were essential prerequisites for success. Understanding one's values, beliefs, and writing them down formed the foundation of an individual's operating system. Additionally, Josh emphasized the importance of figuring out ways to generate income, asserting that the core of effective selling lies in making customers feel understood—a skill that also helps in understanding people better. Josh Forti's story is one of resilience, adaptability, and a strong belief in the power of technology. Through his experiences, he has demonstrated the potential of AI, blockchain, and personal growth to reshape lives and businesses in profound ways.   What You'll Learn: Ways to use AI to scale your business. Which two cryptocurrencies Josh believes in and why. What it takes to be truly financially free. And much more!   Favorite Quote: “Every industry that AI can disrupt, it will disrupt.” -Josh Forti   Connect with Josh: Josh Forti   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Nick Lamagna, a black belt in martial arts and a passionate real estate enthusiast, has a story that defies expectations. Once a carefree individual, Nick found himself in upstate New York witnessing people making life-altering decisions about their futures. This pivotal moment propelled him to switch his major to criminal justice and pursue a career in law enforcement. While waiting to join the academies of the FBI, DEA, and others, Nick worked in construction. However, tragedy struck when his hand was crushed on the job. Faced with adversity, he made a promise to himself: if he recovered, he would devote himself fully to achieving his dreams. This incident prompted him to reconsider his path and put his passion for boxing on hold. During his recovery, Nick's mother introduced him to the book "Rich Dad Poor Dad," which ignited his interest in real estate. He realized that this field offered a way to build the life he desired, an opportunity he no longer had with law enforcement or construction. Alongside his newfound passion for real estate, Nick delved into martial arts, immersing himself in jiu-jitsu, boxing, and MMA. Reflecting on his journey, Nick acknowledges that the accident fundamentally changed him as a person. The experience made him realize he didn't like the person he was before the incident, prompting a profound shift in his perspective and priorities. Throughout his journey, Nick encountered various struggles, but none more significant than learning when to pull back. Understanding the key to longevity, he emphasizes the importance of knowing when to train and, equally crucial, when not to. Even if one endures defeat in the competition, there is always a valuable lesson to be learned. Focusing on a few key moves and finding a go-to strategy when in trouble can be a game-changer. Nick stresses that learning even a little bit of jiu-jitsu provides a significant advantage, instilling confidence in diffusing conflicts. Moreover, being accustomed to challenging situations while remaining calm offers benefits beyond the martial arts realm. This control over the fight-or-flight response can prove invaluable in business and life, giving individuals an edge over their competitors. Nick believes that while ego is necessary to drive oneself forward, martial arts serve as a constant reminder to keep it in check. Sometimes you are the hammer, and other times you are the nail. Striking a balance between confidence and humility is key. Nick's accomplishments extend beyond his personal growth. As the host of "The A-Game" podcast, he has interviewed prominent figures, training with and establishing lasting relationships with them. Alongside his real estate endeavors, he assists others in finding lucrative investment opportunities, sharing his knowledge and expertise. If Nick were to start anew armed only with the wisdom and knowledge he has gained, his first piece of advice would be to capitalize on the power of social media and connections. Recognizing the value of these resources, Nick encourages individuals to immerse themselves in relevant groups, attend meetups, and build an extensive network of like-minded individuals. Surrounded by the right people, success becomes an attainable goal. Nick Lamagna's journey showcases the transformative power of perseverance, self-reflection, and a willingness to embrace new opportunities. From a carefree observer to a force to be reckoned with in both real estate and martial arts, Nick's story serves as a testament to the potential that lies within all of us when we wholeheartedly pursue our passions.   What You'll Learn: How the martial arts scene has changed over the years. What is Nick's number one piece of training advice is. Why Nick thinks Jiu Jitsu is the top martial art. Why a HELOC is better than a cash-out refinance.    Favorite Quote: “For the last 15 years, that's kinda been my life; real estate, jiu-jitsu, boxing, MMA, pizza dogs, and podcasts.” -Nick Lamagna   Connect with Nick: Nick Lamagna   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Ky Logue is a real estate investor, wholesaler, and entrepreneur who has overcome significant challenges to achieve success. His journey began with a turbulent childhood, characterized by frequent relocations, stays in group homes, juvenile detention, and even a stint in a psychiatric ward. By the age of 15, Ky found himself homeless and resorted to selling drugs to survive. Ky's life took a turn when he had a close call with the law. A colleague he was working with was raided by the FBI, which made him realize the dangers of his lifestyle. Determined to change, Ky's friend introduced him to a call center job, describing it as similar to the movie Boiler Room. Despite initially being turned away by the manager due to a lack of openings, Ky's friend convinced him to stay and eventually secured him a position. Although Ky had no prior sales experience, he excelled in his new role, discovering a talent he had never realized before. Reflecting on his past, Ky recognized that it had led him to self-sabotage in many areas of his life. Taking proactive steps to improve himself, he quit smoking weed, but this decision triggered anxiety, prompting him to focus on his physical and mental well-being. While Ky worked in sales for a considerable period, he never had a good manager and aspired to work for himself. Learning from a friend who owned his own business, Ky developed an interest in real estate, which had always lingered in the back of his mind. However, he had to overcome limiting beliefs and fix his mindset before pursuing this new venture. Ky believed he needed wealthy parents, good credit, and extensive knowledge of repairs to enter the field. Nonetheless, he embarked on a journey of online learning, immersing himself in YouTube tutorials and purchasing courses. This newfound knowledge led him to focus on wholesaling. Though he faced setbacks along the way, Ky remained persistent and eventually made his first successful sale. With perseverance, he achieved significant success in the real estate industry. Ky's advice to newcomers in the field is to have persistence and brace themselves for initial challenges. He emphasizes that action is the best teacher, and through trial and error, individuals will learn and grow. When asked what advice he would give himself if starting over with nothing but his gained knowledge, Ky highlights the importance of taking action. He advises finding areas of potential and recognizing when it's time to move on to something else. Ky Logue's story is one of resilience, personal growth, and entrepreneurial success. Despite a difficult past, he transformed his life by embracing opportunities, learning from setbacks, and persisting in his endeavors.   What You'll Learn: Different ways to help combat anxiety. How to discover and tap into your superpower. Why action is the best teacher. And much more!   Favorite Quote: “If I didn't keep persisting in the beginning, I wouldn't know what I know now.” -Ky Logue   Connect with Ky: Facebook YouTube LinkedIn   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Zach has big news to share today, and it's news you would've already been privy to if you're subscribed to the Underdog Empowerment newsletter. So if you haven't already, go sign up at www.underdogempowerment.com/subscribe. Coming out of prison, Zach started to see financial success in 2019 and was straight up killing it by 2020. However, as his bank account inflated, so did his ego, and he had to reel that in. He moved his family out of the ghetto at the end of 2020 and hosted his first mastermind in January of 2021. He did everything everyone said he would never do, but he still didn't feel fulfilled. While he was a better person than he was just a few years prior, Zach realized that he had to go deep and kill off all the pieces of himself that no longer served him.  One thing that he's letting go of is his podcast production agency, Podcast Powertrain. It was always meant to be a stepping stone, and he feels that he's long overdue for the next step. Going forward, Zach wants to focus on his personal podcast, live events, masterminds, his jiu-jitsu journey, and his Alpha Underdog apparel line. After just 8 weeks of training, Zach is jumping into his first jiu-jitsu competition at the end of the month and will launch his apparel line at his Alpha Dog Pound Live event on July 14th. So, while he's closing some doors, he's charging through bigger and better ones.    What You'll Learn: When and where to sign up for the next Alpha Dog Pound mastermind? Who will be a special guest at the upcoming Alpha Dog Pound Live event? Why Zach just spent two days in the hospital. And much more!   Favorite Quote: “I had to kill off old pieces of me that no longer serve me.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Imagine a tool that could revolutionize your marketing efforts, making it easier than ever to create compelling copy and generate results. That's exactly what Lead Scripts, created by the brilliant mind of Craig Kelley, offers. As an entrepreneur who has been building SaaS applications for years, Craig understands the challenges faced by business owners and the importance of effective marketing. Lead Scripts is the culmination of his years of experience and expertise, designed to help entrepreneurs like you build successful brands. Craig's journey began with a passion for web hosting and a thirst for knowledge. What started as a personal endeavor soon turned into a thriving business. Along the way, he developed a Twitter marketing app, dedicating eight years to its development and learning valuable lessons. However, he discovered that businesses didn't prioritize Twitter as much as he initially thought. Undeterred, Craig redirected his focus to musicians, creating an app to help them book gigs and connect with publications. It was during this time that he encountered a common obstacle: crafting compelling copy. Frustrated with the lack of effective copywriting tools available, Craig took matters into his own hands and created Lead Scripts. He recognized that many entrepreneurs faced the same paralysis when it came to crafting impactful copy and saw an opportunity to go beyond the 80% who give up. His solution was to provide entrepreneurs with a tool that would streamline the copywriting process and propel their businesses forward. Contrary to his initial concerns, niching down with Lead Scripts didn't limit Craig's success. In fact, it proved to be the catalyst for his rapid growth. Within no time, Lead Scripts was generating over $10,000 per month. Craig wasted no time in launching a minimal viable product and advertising it to the world. While he received initial orders, he also encountered refund requests from customers whose expectations weren't met. However, he didn't let this deter him. He recognized the importance of user feedback and utilized it to improve and refine Lead Scripts. Craig's commitment to continuous improvement paid off when he submitted Lead Scripts to AppSumo. The response was overwhelmingly positive, with sales totaling $13,000 in the first week alone. The feedback he received during this period allowed him to further enhance the tool. Over the course of a year, Craig refined and perfected Lead Scripts, leveraging user feedback to create a product that truly meets the needs of entrepreneurs. Lead Scripts goes beyond typical copywriting tools by incorporating lifecycle marketing strategies. It helps you generate customer avatars, enabling you to understand your target market on a deeper level. By knowing their hobbies, preferred hangout spots, and other essential details, you can create tailored marketing campaigns that resonate with your audience. Exciting developments are on the horizon for Lead Scripts, including the introduction of wizards to guide users through its various features. The more you use Lead Scripts, the smarter it becomes, adapting to your unique needs and delivering even more value. While some may compare it to free alternatives like ChatGPT, Lead Scripts offers a comprehensive and in-depth marketing plan that can transform your business. Real-world success stories speak volumes about the power of Lead Scripts. One client, who had never used AI before, saw remarkable results by simply leveraging the tool's pre-made scripts and tweaking their ads. They went from having a single subscriber to over 300 in the first month alone. If you're an underdog entrepreneur starting from scratch, Craig's advice is simple yet profound: leverage the wealth of knowledge available in libraries and utilize the numerous free tools at your disposal. When faced with challenges, remember that many before you have encountered similar obstacles but have given up. Persistence is key, so keep pushing forward and never give up. Success doesn't happen overnight, but by putting in the effort. If you're interested in trying Lead Scripts for yourself, head over to underdogempowerment.com/leadscripts and use the promo code "underdog" for 50% off your first month. What You'll Learn: What it means to fail forward. How Lead Scripts creates an audience avatar. Why Lead Scripts is superior to ChatGPT. And much more!   Favorite Quote: “The technology changes, the people don't.” -Craig Kelley   Connect with Craig: LeadScripts   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Mike Claudio is a man who understands the power of a single conversation. As a personal coach and founder of a nonprofit organization that provides name-brand shoes to children in need, Mike has built a reputation for caring deeply about people and helping them achieve their goals. Unlike many individual coaches out there, Mike has built a coaching business that focuses on developing people in all areas of their lives. He believes that true success comes from finding balance and harmony between work, family, and personal growth, and he works tirelessly to help his clients achieve that balance. And when he's not coaching, he's busy running his nonprofit organization, which has sent over 5000 pairs of shoes to children in need over the last two years. Growing up, Mike had a strong work ethic instilled in him by his parents, who were always pushing him and his siblings to be their best. But he also felt the pressure to conform to society's expectations of what success should look like. He went to college, got a corporate job, and tried to fit into the mold that had been laid out for him. But despite his successes, he felt unfulfilled and unhappy. It wasn't until he tore his ACL during his senior year of high school that he realized how much he had invested in sports and how little he had invested in his personal growth. He didn't have any backup plans or hobbies, and he felt lost without sports to give him a sense of purpose. He turned to all the wrong things to fill the void, and it took years before he started to do what was truly best for him. After spending a decade in corporate America, Mike knew he needed to make a change. He wanted to build his own legacy and be in control of his future, so he took the leap and started his own coaching business. And when his former employer tried to scare him into staying, it only confirmed for Mike that he was on the right path. If he could go back and give himself one piece of advice as an underdog entrepreneur, Mike would tell himself to start building his personal brand from the very beginning. He knows that a strong personal brand can open doors and create opportunities that might not otherwise be available, and he believes that it's the key to building a successful business. Mike's story is a powerful reminder that success isn't just about achieving external markers of success like a big house or a high-paying job. It's about finding balance and harmony in all areas of your life and investing in your personal growth and development. One thing that keeps Mike on track is his ‘champions manifesto', which is outlined below:  Purpose: Creating Champions by having an impact on every conversation I have. Be the example. Setting the STANDARD.   I am: I am the CEO of my home  I am the example of a champion in all things I do for my wife and sons  I am the example of discipline and mental toughness for my son's first  I am the best one on one business coach for contractors in the WORLD to show my sons what's possible I am a Life Changer and I started with my own  I am one of the best speakers in the world because I never miss an opportunity to talk with my kids  I am the most authentic and transparent person I know because I am raising men that I want to follow me I am one of the best CEOs in the country  I own a $4 Million revenue company in 2023 I own a $10 million revenue company in 2026 with 61 employees  I am a decamillionaire at 40 (Net worth of $25,000,000)   I will: I will have 15 coaches in 2023 I will have 40 coaches in 2026 I will do 10 hours of coaching per week in 2023 I will do 0 hours of external coaching in 2024   Never again list: I will never overindulge  I will never give anyone my power  I will never be a disengaged parent I will never be a disengaged husband  I will never let my ego become a problem  I will never forget who I am and  not be comfortable and confident with it    Core Values: Communicate proactively  Operate with a help-first mentality Appreciate everyone's time Continually evolve  Have a championship mindset My Reminders: I own the room when I walk in. I need to own that responsibility.  I want to make an impact with every conversation I have.  I want to make decisions in my life where money and health are not part of the equation.    "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither knows victory nor defeat." What You'll Learn: What blissful dissatisfaction is. Why a morning routine is so important. What a ‘champions manifesto' is and why you should consider having one. And much more!   Favorite Quote: “My focus is building champions, one conversation at a time.” -Mike Claudio   Connect With Mike: MikeClaudio.com   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

In 2018, a popular episode featured Daniel Doan and his intriguing backstory. If you haven't checked it out yet, you should definitely give it a listen. A follow-up has been long overdue, and today Daniel shares what he has been up to for the last 5 years. Daniel, at one point, didn't know how to stand out in the crowded world of personal branding. He realized that his brand needed to stand for something, something that would stick with his audience. He experimented with humor and found success when a banana meme he shared went viral. From there, he doubled down and began creating banana-related content, including jokes and skits. Despite his success in the world of comedy, Daniel was most passionate about his work in neuro response copywriting. He recognized that many writers struggle to balance the need for brand recognition with the need for conversion. Daniel sought to tap into the neurological responses that occur when certain words are read, using data analysis to determine which phrases and words in which locations sparked the desired response. This approach allowed him to shift prospects' beliefs about their situation and what is possible, ultimately creating copy that both resonates and converts. For Daniel, the goal was never just about making money. He wanted to make an impact on this earth, and he recognized that building relevance was the first step toward achieving that goal. Now, he's more focused on making an impact than earning a high income. When asked what advice he would give himself if he had to start over with nothing but the wisdom and knowledge he has gained, Daniel's response was simple: start talking to people and get in the right rooms. As an underdog entrepreneur, he recognized the importance of networking and surrounding oneself with people who can offer valuable insights and support. With his talent and experience, it's clear that Daniel's journey is far from over.   What You'll Learn: How neuroscience intersects with copywriting. The most common mistake marketers are making. How to leverage your credibility. And much more! Favorite Quote: “For me it's all about making a genuine difference in the lives of people.” -Daniel Doan   Connect with Daniel: Daniel Doan   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

The Underdog Empowerment Podcast is celebrating its 5-year anniversary, and Zach has some valuable insights to share. The first takeaway is the importance of consistency. By showing up and doing what you say you'll do, you build trust with your audience. Zach has never missed a release date in five years, and this has helped build a loyal following. In fact, staying consistent can put you ahead of 90% of other content creators out there. The second takeaway is that hosting a podcast can help you become a master communicator. Initially, talking into a microphone may feel strange, but with practice, it becomes easier. Zach knows what it's like to experience limiting beliefs and fear when interviewing guests, but keeping the conversation flowing is essential. The third takeaway is that having a podcast makes creating content easier. By recording video and audio, you can turn them into shorts, blogs, emails, and more. Repurposing content helps you reach a broader audience and saves time in content creation. Finally, podcasting is an excellent tool to build a network and brand. Zach used the podcast to connect with people who are doing what he wants to be doing in life and develop rock-solid relationships. It's a great way to get into the same room with those people and learn from them. The podcast agency was always a stepping stone for Zach, but it took away from his true passion for creating. Now, the host is outsourcing everything to chase their dreams, including launching Alpha Underdog Apparel, becoming a black belt in Brazilian Jiu-Jitsu, coaching/helping build personal brands, and achieving big goals in real estate. These include acquiring a 100-acre family plot and creating a bunch of Airbnb properties. Overall, the Underdog Empowerment Podcast's 5-year anniversary celebrates not only the podcast's success but also the lessons learned. Consistency, communication, content creation, and networking are key to building a successful brand, and Zach is using these lessons to chase his dreams.   What You'll Learn: Why people lack consistency. What limiting beliefs are and how to overcome them. How many different ways you can repurpose podcast content. And much more!   Favorite Quote: “You're already winning and staying ahead of the game when you're consistent.” -Zach Babcock   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Stacey Raske, a specialist in mind unfuckery, appears on today's show to discuss her work. She's very focused on managing her time, attention, and money within her businesses and emphasizes the need to schedule time solely for business. She believes doing so allows for a deeper focus on tasks and the alignment of one's actions with their goals. Stacey's backstory informs her approach to her work. For years, she wore a mask of who she thought she should be and worried about everyone else, which led her to minimize her skills as a natural healer. She followed the prescribed path, deviated from her true calling, and hit rock bottom in 2014. She weighed twice as much as she does now, had PTSD, was losing her corporate career, and her marriage was falling apart. She realized that she was trying to make herself look as ugly on the outside as she felt on the inside because she hated herself. This was the last time she was suicidal. She decided to stop trying to control anything other than herself and began taking back her power every day. She lost 100 pounds in a year, overcame obstacles, and decided to help others overcome their problems. Stacey's work is all about being in alignment with one's truth and identity. She challenges the notion that people have to prove their worth through hustling, grinding, and sacrificing. Instead, she encourages people to do what is fun and easy for them as the best way to make a living. People have always come to her with their problems, but it took her a lifetime to realize that she could get paid for it. The magic of her work is just being herself and facilitating transformation. Stacey started coaching because she felt like she should do it. She started as a health coach but wanted to go deeper and pivoted into mindset coaching. She realized that she enjoyed working with entrepreneurs, and her work continued to evolve as she grew and changed. Stacey always has coaches and mentors herself because she knows that she has to do the work to be able to help others do the work. Her work has evolved into a holistic approach to elevating leaders and entrepreneurs. Stacey emphasizes that if you truly want to scale your impact, your legacy, etc., you have to break down internal walls and integrate who you truly are. When you do this, everything external becomes easy and effortless. Stacey's first therapeutic journey was in 2016 with ayahuasca, which brought her level of control issues to the surface. She didn't do another guided journey until 2022, but she found her recreational use of MDMA in the past had helped her mental well-being. She uses psilocybin when she needs to do a deep dive into inner work. Stacey believes that you can read all the books and attend all the seminars, but if you're just chasing a quick fix to feel better in the moment, you'll end up coming up against the same problem over and over again. Stacey emphasizes that initially, things get worse before they get better when you dive into the pain you've been avoiding. However, it's important to realize it's your awareness that's increasing, but the problem isn't any bigger than it was. If you're willing to dive in, the power comes from the pain, and it's where you'll learn your greatest lessons. If you avoid it, you'll avoid your greatness. Until you heal your inner worthiness wound, it will continue to show up everywhere in your life. At the end of 2020, Stacey opened up her coaching to men as well. She believes that it's time to elevate everyone who fits her client profile, which is the true alpha balance of high sensitivity and high sensation seeking. You can care without taking on responsibility for things that aren't within your control and setting boundaries.   What You'll Learn: Why setting an intention is important in inner work. What spiritual bypassing is? Why you market to wants not needs. How our superpowers can also be our downfalls.   Favorite Quote: “Doing what is fun and easy for you is the best way to make a living.” -Stacy Raske   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Bart Pietrzak is the founder and owner of an incredible gym that opened in October of last year. Despite the challenges of running a business, Pietrzak describes his experience as the best ever. He attributes this success to his amazing staff and members, who have created a strong sense of community and positive energy within the gym. While the gym may appear intimidating on the surface, Pietrzak explains that everyone is friendly and approachable. To help maintain a positive environment, he developed a red bracelet that reads "Focused AF" to signal to others that the wearer does not wish to be approached or bothered. While this idea was originally intended to address a common problem at other gyms, Pietrzak has found that it is not necessary at his gym, where everyone is respectful of each other's space. Pietrzak believes in maintaining a healthy work-life balance, which he accomplishes by focusing on four pillars of life: fitness, finance, relationships, and mindset. He emphasizes the importance of being clear about one's goals and values in each area of life and striving to uphold those standards. For example, as a father, he cannot encourage his daughter to work hard and chase her dreams if he is not doing so himself. One of the most challenging aspects of running a business, according to Pietrzak, is sticking to one's belief system and having faith that it will lead to the desired outcome. He explains that it can be difficult to approach mistakes with understanding and calm, especially when one has strong feelings about a particular issue. Pietrzak also acknowledges that he tends to have a perfectionist mentality and can be reluctant to delegate tasks. However, he has found that giving his team the freedom to create their own standard operating procedures (SOPs) fosters a sense of ownership and pride in their work. For Pietrzak, his gym is an extension of himself. He strives to be purpose-driven and make decisions that align with his values and beliefs. He encourages others to do the same and to hold themselves and others accountable for their actions. Regarding nutrition, Pietrzak suggests listening to one's intuition and choosing a few whole foods that one enjoys rather than forcing oneself to eat all the "healthy" foods. He warns against eating processed foods and explains that many food companies are owned by big tobacco, which is skilled at getting people addicted to their products. Finally, Pietrzak offers advice to those starting from scratch. He emphasizes the importance of being resourceful and getting hands-on experience. This mindset has clearly served him well, as he has built a successful gym from the ground up. In summary, Bart Pietrzak's gym is more than just a place to work out; it is a community built on strong values and a sense of purpose. Pietrzak's approach to business and life emphasizes the importance of upholding one's standards and staying true to one's beliefs. By being resourceful, maintaining a positive attitude, and staying focused on one's goals, it is possible to build a successful and fulfilling life.   What You'll Learn: How your missions and values attract your tribe. Why you should aim for neutrality. How to do massively hard things in life. And much more!   Favorite Quote: “Me, as a human being, is expressed within this building.” -Bart Pietrzak    Connect with Bart: Project Power Gym Instagram Facebook   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Matthew Schmitt is a successful entrepreneur and marketer from the St. Louis area. He was born and raised in Chesterfield, and his father worked for Anheuser Busch, the maker of Bud Light. After graduating with an IT degree during a recession, Matthew found it difficult to secure a job in his field, and ended up living in his parents' basement while applying to anything he could get his hands on. Matthew's back was against the wall, so he started to play around with building a website and documenting his weight loss journey, which ultimately led him to lose 100 pounds. Although he was good at building, he struggled with monetizing his website. Eventually, he found a job at Anheuser Busch, but he was still itching for something else. Matthew started to experiment with affiliate marketing on Google, but he got shut down. However, when Facebook opened up targeting and ads, he became one of the first people to get involved. He did direct-to-print t-shirt sales, which didn't require a lot of inventory, and he was able to test what worked in a systematic way. Matthew was eventually promoted at Anheuser Busch, but he was putting in more hours, and his wife said that he couldn't do both jobs at the same time. So he got out of his day job and started his own company out of his house. He built the company up to $20 million, and sold it when his daughter was born. Matthew realized that it was important to be fulfilled in life, and to have the skill to enjoy life while still looking towards the future. He believes that it's important to always be in the mode of stretching oneself, and he wants to role model that for his daughters. Matthew is a strategic thinker who enjoys playing poker and thinking through puzzles involving math and psychology. Matthew's advice to anyone starting a business is to give respect where it's due, and to focus on marketing apparel that doesn't require inventory. He stresses that you need to have a reason why someone will buy from you, and that you need to be relatable to your customers. Matthew's company donates to no-kill shelters, and he believes that people care more than you think about connection beyond transaction. Matthew also stresses the importance of understanding the platforms you're working on. For example, Facebook is a social media platform where people don't come to see your product, so your ads have to snap them out of their scrolling state. Google, on the other hand, is an intent-based platform where people come to seek out your product, so securing the first spot in a brand search is crucial. Finally, if Matthew had to start over with nothing but the wisdom and knowledge gained through his experiences, his first piece of advice to himself would be to not chase short-term goals, but to keep an eye on the long-term mission. He believes that building a true brand, not just cash, is the key to seeking fulfillment from the start. In conclusion, Matthew Schmitt is a successful entrepreneur who has built multiple companies by focusing on marketing and understanding the platforms he works on. He emphasizes the importance of having a mission, being relatable to customers, and building a brand that is true to your values. Matthew's story serves as an inspiration to anyone looking to start their own business or achieve their goals in life. What You'll Learn: The differences between advertising on Google and Facebook. Why establishing a mission and values is so important. What it means to secure the first spot in a brand search. And much more! Favorite Quote: “That's the classic story for entrepreneurs, it's never the first business, it's usually a couple businesses in that starts to hit.” -Matthew Schmitt   Connect with Matthew: Skup Facebook Instagram   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Hector Gonzalez is a successful entrepreneur who has achieved financial success through subscriptions and coaching. Hector also uses social media to draw in his audience with short-form, polarizing posts that ignite engagement and discussion in the comments section. Currently in the midst of a two and a half day fast, Hector's energy and focus is on point. He's pumped and ready to share his secrets to productivity with listeners. Hector's upbringing in the Bronx in a single-parent household taught him the importance of self-reliance and responsibility. He watched his mother pull herself up by the bootstraps and change her life. His mother's religious beliefs had a strong impact on Hector and eventually led him to mission work in places like Pakistan and Mexico. During his seven years of mission work, Hector developed a passion for business and creating content. He was able to raise $3,000 in a day through content creation, which led to his interest in creating and scaling subscriptions. In the face of the pandemic, Hector and his team helped businesses build monthly recurring revenue. He understands the fear of communicating and public speaking, as he had a stutter growing up. He advises others to be okay with looking like a fool, being scared, and doing it anyway. He reminds us that successful people are where they are because they took action. To build a subscription model, Hector creates a complimentary offer for clients, such as a $300/month subscription to get started, and credits the first three months towards a higher-ticket item once revenue starts to come in. He believes that subscriptions can be hands-off, freeing up time for entrepreneurs to focus on other aspects of their business. Hector recommends building a business to be sellable, even if you don't plan on selling it, because you never know what life can throw at you. Potential buyers will be attracted by recurring revenue.  Hector emphasizes the importance of human touch in the age of AI. One of his strategies he offers to clients is to engage in high-end coaching with one to two calls per week and stream one call every other week to subscription clients. Hector also recommends consolidating podcast content into a master class for podcast growth and using it as a lead generator for subscriptions on the back end. If he had to start over with nothing but the knowledge gained through experience, Hector would advise himself to post content consistently and engage with audiences. He emphasizes the importance of partnerships and collaboration in content creation and building a business. Hector stresses the need to get really good at the basics. What You'll Learn: The spiritual and physical benefits of fasting. How to use entertainment to your business advantage. How to build a subscription model. Why people crave the human touch in business more than ever. Favorite Quote: “I love trolling, I love comedy, I love making people laugh.” -Hector Gonzalez   Connect with Hector: Subscription Funnels Community   How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Nathan Brooks made a living as a musician for nearly 20 years, playing at bars until the early hours of the morning before performing at church on Sunday. Although he enjoyed the experience, it was challenging to earn a good living in the music industry. Nathan then became obsessed with real estate and began flipping houses despite having no prior experience. Unfortunately, this venture did not go well, especially with the housing market collapse, and he filed for bankruptcy in 2009. After several years of working to rebuild his credit, Natha started again in 2012, and in 2015, he founded his own company, Bridge Real Estate Investing. This company focuses on new construction and Airbnb rentals. Having utilized books as a low-cost, high-impact tool to success, Nathan decided to write his own book titled "No Quitter's Guide”. Work-life balance is essential for Nathan, who values spending time with his children. He's also interested in plant medicine and has done extensive work on his own personal trauma. Nathan believes that everyone has trauma, and it is crucial to stop the cycle and evolve as a person. He believes that owning up to mistakes and apologizing to children teaches them valuable lessons about how we all make mistakes and can learn from them. Nathan has been in the Airbnb space for a while and has bought and sold approximately 30 properties. He currently owns around 15-20 properties but cautions that the market is currently challenging due to many people having the same idea. Interest rates are also higher than they were previously. He prefers to buy properties in areas he loves, and he has properties that net $30-40k a year after expenses. He recommends purchasing a handful of properties in your local market that generate high cash flow and then one reward property that may not cash flow as much. Nathan's ultimate goal is to be worth $30-40 million and be able to donate half of his net worth to philanthropies, specifically those that focus on arts and education. He is passionate about helping kids succeed in their musical or artistic journeys and sees making a huge impact as the ultimate goal. Nathan believes that having a clear vision is essential to success. He compares this to being a sniper in business rather than a machine gunner. He also believes that building relationships and asking how you can help others is key to success. He advises asking for what you want and being prepared to receive it. Finally, he stresses the importance of hard work and being willing to step outside of one's comfort zone. Nathan is passionate about being a student, always learning, and growing. He acknowledges that people may only see the final outcome of others' success, but it is essential to do the work and put in the effort to achieve it. What You'll Learn: How to build a life you love. The difference between home equity line of credit and cash out refinance. How to calculate how much equity you can take out. What the BRRRR method is with house flipping. Favorite Quote: “You don't have to go to prison to be in your own prison.” -Nathan Brooks Connect with Nathan: Bridge Meetup Facebook//Bridge Meetup Facebook//Nathan Brooks How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

 Zach has been so focused on getting the studio just right, he's been putting off creating content. Now that he's just about got everything the way he wants, he's ready to go all in on content creation again. Look for him to be blowing up on YouTube very soon. Zach is ready to get back to his roots, the whole reason he started this movement, to make a real impact in people's lives. If you want to see all the cool stuff he's got going on, check out Alpha Dog Pound Live. All of this to say, make sure you're showing up in your life, for your goals. Zach's core values are truth, order, excellence, alignment, and freedom. Staying on top of his goals keeps him in alignment with those core values. Zach hasn't missed a publishing date since the conception of this podcast, nearly 5 years ago. That's true consistency. Do the things you need to do consistently, especially on the days you don't feel like doing it. Your future self will thank you. What You'll Learn: What Zach has in the works. How Zach's core values align with his mission. Why consistency matters. And much more! Favorite quote: “Do the things you know you need to do, do them over no matter how you feel, and reap the benefits.” -Zach Babcock How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

In today's episode we're talking about building genuine relationships with people online. Guest, Michelle Berman, shares her personal and professional journey to success. Michelle grew up in Southern California and went to college on a swimming scholarship at Rutgers University. After graduation, she was told to get a job, but she hated it. She then uprooted for a boy, which didn't work out, but taught her a lot. During a difficult transition that included totaling a car and losing all her money, she made her way back to Southern California while her dad was going through chemo, and decided to stay there. After working in a public relations firm and hating that, Michelle started her own company in 2014, thinking there had to be a better way to do things. She hired a business coach in the UK, flew across the world, and sat in a coffee shop for 8 days with him. She then came back, fired all her clients, and started over. Today, she has done just over a million dollars in core sales and has been on 100 podcasts. Michelle believes that the core value perspective of building genuine relationships with people online is no different from building them offline. She relates to Zach on how Instagram follower growth can be slow and painful. She shares that, even after starting in 2015, she still doesn't even have 10k followers because her goal is genuine followers. Michelle emphasized the importance of the three Cs: creating connection, conversation, and conversion. These are the links in the chain, and if one is taken out, it doesn't work. She suggested actively going out and commenting, DMing, and engaging in conversations with people on Instagram. Virtual assistants can be hired to do outreach, but it's not genuine. Michelle says you should be waking up to 20 conversations every day otherwise you're doing it wrong. Using a tracker in a Google sheet, she suggested using specific hashtags, geotags, and interacting with 45 comments and 20 story replies a day. Michelle emphasized the importance of getting personal and using lifestyle photos, rather than branded photoshoot photos as marketing content. She believes storytelling is crucial and being able to sell what you can do for others. However, she also acknowledged the importance of grit and being relatable in marketing content. People don't want to see the perfect picture; they want relatable grit. Michelle now has nine employees, and her goal for next year is to have an eight-hour workweek. She believes family is essential, and will never apologize for spending too much time with her family. She believes it comes down to systems and processes and execution.  Lead generation and monetization are different, and Michelle suggests bringing qualified leads into the funnel. She emphasized the need to have conversations and engage on Instagram, posting in stories and feeds every day. Michelle's strategy is designed to stay top of mind and help people feel connected to her. She engages in 45 comments and 20 story replies every day, and when people message her, she replies. Michelle also re-engages with warm conversations when she has an event coming up, going from a cold to a warm lead. Genuine conversations are better than any ad, and she suggested having at least two back-and-forth conversations before inviting someone to check something out. She emphasized the importance of talking about them, talking about you, and then talking about them again. In the end, Michelle believes that if she had to start over from scratch with no resources, her advice to herself would be not to give herself an out. She would delete her resume, get off LinkedIn, commit to being an entrepreneur, and go all in without an escape plan. Michelle believes in the power of certainty and confidence and suggests that it's the key to success.   What You'll Learn: What the 3 C's to success are. What it means to have grit and why you need it.  The difference between lead generation and monetization.  What the them-you-them method is and why it works.   Favorite Quote: “I don't know what it looks like to not succeed, so I have to figure this out.” -Michelle Berman   Connect with Michelle: Instagram Facebook   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Most of us have experienced some sort of trauma in our lives. That past trauma is most likely still in the background, not letting you reach your full potential. CEO of Brass and Unity, Kelsi Sheren, knows all about that. As a combat veteran, Kelsi has struggled with depression and PTSD. It's what inspired her business, Brass and Unity, which makes jewelry and sunglasses, donating 20% of all proceeds to veteran mental health organizations.    Many of the organizations she supports deal with non traditional mental health approaches, such as plant based medicine. After Kelsi realized her prescription medications were holding her back from gaining ground in therapy, she turned to cannabis, and then ultimately psychedelics. Having now completed 9 Ayahuasca retreats, Kelsi says she couldn't have fathomed where she's at now. She explains the importance of using any plant based medicine in the right setting with the right guidance. The medicinal journey is only the beginning, the things it opens your mind up to need to be integrated correctly with therapy both on the front and back end.    Kelsi would much rather put plants into her body than prescription antidepressants.  She doesn't stop there though, she watches closely what type of food she uses to fuel herself as well. She says it all matters, right down to the different level of energy you get from using only grass-fed beef. Once you start down the food for health rabbit hole, it can be overwhelming. Kelsi suggests starting small; cut out soda and drink more water. Even little things like waiting 90 minutes after you wake up to consume caffeine can make all the difference. Like anything in life, Kelsi's words of wisdom are, ‘just start'.   After being on prescription antidepressants for 10 years, Kelsi is happy to say that microdosing psilocybin is her antidepressant now. While it is still federally illegal, it's currently being decriminalized, and seems like it's on its way to being legalized. Like anything else, Kelsi can't stress enough that it should be used in the right setting, under the right guidance. Make sure you're prepared for the places it can take you, and that you're ready to sit through some hard stuff.    What You'll Learn: How past traumas keeps you from your full potential. What it means to eat for your blood type. Why seed oil is bad for your health. How Kelsi has healed past traumas.    Favorite Quote: “You are stronger in my eyes, when you take the time to do this work. You are a more dangerous person in my eyes, if you sit with yourself.” -Kelsi Sheren    Connect with Kelsi: Brass and Unity Instagram   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Growing up in Springfield, MO, there wasn't much that Brent Cassity could complain about; life was good. His dad was a bigger than life character that found success in everything he did, including owning multiple businesses. Brent wanted to be just like his old man. As he rounded out 8th grade, Brent was excited to embark on his high school journey and follow in his dad's footsteps. Then, a bombshell was dropped on Brent. His father informed Brent that he had gotten into some financial trouble and was looking at prison time. Not only would Brent's dad be pleading guilty and spending 6 months in prison, but the family had to move to St. Louis. Brent was devastated, and can remember thinking this is the one thing he wouldn't follow in his dad's footsteps.    Brent went on to do well in high school and college. He planned on becoming an attorney, but found that he couldn't pass the LSAT. His backup plan was to work at the one business his dad had left, which was in pre-arranged funerals. Brent's dad was all for the idea, and when Brent said he didn't want to be in his dad's shadow, he sent him to run their new Austin, TX location. Brent did great, and grew the region, before his brother ultimately came into the business. One day Brent's brother found a tape of their grandma 3 years after she had passed. The brothers realized that when someone famous dies, their highlight reel isn't far behind, and their memory is preserved. They decided this should be the case for everyone. So, they started a production company that specialized in honoring the dead. The business took off and they got a lot of press, including a documentary by HBO called The Young and The Dead.   Everything was going great, business was booming, Brent had a beautiful wife and 3 daughters, and lots of time was spent at their vacation home. Brent was on top of the world when he got blindsided. Their funeral business got into some trouble, and they found themselves in a criminal investigation. As the trial approached, Brent decided to throw in the towel and plead guilty. Facing 6 years in prison, Brent found himself alone, drinking, and thinking about how his family would be better off without him. Ready to end it all, something hit Brent, and he realized that wasn't the legacy he wanted to leave for his family. He decided to stop looking at himself as a victim, and instead, as a survivor. At the age of 47, Brent found himself following in his dad's footsteps.   As he entered prison, Brent found himself thinking that everything he knew, and everything he was, was behind him. He realized everything ahead of him was unknown. The thing that surprised him most about prison was the helpfulness of the other inmates. During his first phone call to his family, he confidently told them that he was going to be alright. He quickly found that the way he tackled certain things as a CEO, could also be beneficial in prison. There were 5 main things that he carried with him that helped him to survive prison. He calls them his survivor hacks.   The first of Brent's hacks was to not say a lot, but to look around a lot. He knew he had to humble himself and learn from the others around him on how to make it through successfully. Second, he knew he needed to have a passion to focus on, something that would keep him going when he felt otherwise stuck. His third hack was to write down a daily win, even on the days he had to look a lot harder to find one. Fourth, he was committed to learning from his mistakes. So many people are afraid of making mistakes, so they don't even try, but Brent knows your mistakes don't define you if you learn from them. Finally, Brent refused to give in or give up. He didn't want to become institutionalized, and so he decided to keep being himself, regardless of the circumstances.   Brent can recall many people losing themselves in prison. They lost sight of who they were outside of those 4 walls, and let prison become their new normal. It would get to a point where people would be months away from release and they would self-sabotage because they were afraid of the outside world. This phenomenon was also noted by a football player, Damon West, who went to prison for drugs and had a hard time adjusting. He went on to write a book called The Coffee Bean, about an antidote he was told in prison that helped him make it through. Prison was compared to a pot of boiling water, in which a carrot becomes soft, an egg becomes hard, but a coffee bean changes the water. The lesson was that you can't let prison make you soft or hard, instead you have to be the change regardless of the circumstances.   Since leaving prison, Brent has found success again, even writing the book Nightmare Success: Loyalty, Betrayal, Life Behind Bars, Adapting, and Finally Breaking Free. While promoting his book on podcasts, Brent got the idea to start his own. He interviews former inmates about life before, during, and after prison. Brent says the podcast, Nightmare Success In and Out, is about hope and overcoming. He hopes it will help people to see that prison can happen to anyone, and to not judge a book by its cover, because our past shouldn't dictate our future.    What You'll Learn: The similarities between surviving as a business CEO and prison inmate. The mindset difference between a survivor and a victim. The thing that surprised Brent most about prison. Why so many people return to prison and how, as a society, we can help change that.   Favorite Quote: “Nothing is ever as bad as your mind makes it out to be.” -Brent Cassity   Connect with Brent: BrentCassity.com Facebook Instagram YouTube   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  

One of Zach's goals for 2023 is to grow his email subscribers list. So, while he's learning how to make that happen, he's sharing that knowledge with you as well. Greg Johnson is one of the experts on how email marketing works, and he's sharing some of his best tips and tricks. As a coach and consultant, Greg is passionate about e-commerce and digital marketing. Along the way he's learned that you almost have an unfair advantage for sales when you already have an audience to sell to. That's where email marketing comes in.   Think of it as a ‘one-to-many' platform that feels more like a ‘one-to-one' experience for the reader. Just like a podcast, an email series builds rapport over time. It's an opportunity for people to get to know, like, and trust you, before you try to sell them on something. It all starts with what you can offer a potential subscriber. For example, Zach offers his podcast listeners a podcast roadmap that will help them to launch and rank a podcast of their own, when they subscribe to his emails. From there you want to consistently deliver quality content to keep them engaged. Zach chooses to follow up his podcast roadmap with an email series about breaking down objections.    Once you've provided your subscribers with a win, you can introduce the option to purchase something. Zach gives his readers the option to book a call or buy an advanced course if they need or want further help. There are plenty of people out there that will write a check for a shortcut. Don't forget to throw some testimonials in there, so that people can have some level of belief that if they buy this, they're going to get the result that they want. The tone and content of your messaging really depends on where your reader is; their level of comfort and trust with you.    People focus so much on the size of their email list, but it's not the only metric that matters. What good is a large email list if you have a low open, or click-through rate? If your end goal is engaged people, give them a quick win, and then continue to deliver results. If you don't have a strong click-through rate, you're teaching email providers that your email isn't important. If your emails are deemed unimportant they end up in the spam folder. If you don't want your content to get demoted, if you want it to show up in the primary inbox, you need people to actively engage. One trick to stay out of the spam folder, is to include in your first email a request to hit reply, even with a blank response, so that your emails will continue to make it to them.   A lot of effort goes into obtaining email subscribers. So, if you can get it to stick, that's so much more valuable than always working on acquisition. Don't worry about building your email list until you have the back of house stuff dialed in. When you are ready for email traffic, paid traffic can be beneficial. With Google or Facebook, you can target people that are interested in what you have to offer. Then, hit them with an email opt-in that promises some sort of valuable offer and quality content.    With all of the knowledge that Greg has acquired, he says his number one piece of advice to beginners is something he was once told by a mentor. That is, the fastest way to get something going, is to provide massive value to someone else. So, what's the easiest way to do that? Look around and find out who controls massively valuable resources. For example, Greg found a successful YouTuber, with a big presence, who had a product to sell, but no email list. He told that individual to give him six months, and that he could build a machine to generate sales. The catch was that Greg would get a revenue share. That way, if he does well, he makes some money, but if he doesn't deliver, the individual is out nothing. Plus, when you do deliver, they're going to tell all of their friends about you.    What You'll Learn: What it means to work towards long-term customer value. How you can use one asset to build another. How to work with cold traffic vs warm traffic. When it's beneficial to pay for traffic.   Favorite Quote: “The total list size is only one metric, and it's not necessarily the most important one.”  -Greg Johnson   Connect with Greg: Email Magic   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

There's a problem Zach has been trying to solve for years, but never went all in on. While putting together his goals for 2023, Zach decided now is the time to build that large email list. With a goal of 50,000 subscribers, Zach wants to build a newsletter that creates transformation, and builds deep connections. So, he reached out on Facebook and asked his network if anyone knew someone that could help him make that goal a reality. Seth Ellsworth was tagged as the expert on the matter, and Zach has him on the show today to teach all of us the ins and outs of building a strong email presence.   It all starts with creating a transformation for your subscribers. Having been involved in high-ticket coaching/consulting since 2004, Seth has seen it all. What he has found works is the transformation first, transaction second philosophy. Seth prefaces by saying he's not a marketing scientist, he didn't do great in school, and has an average IQ, but he knows what works and what doesn't. He's found that when you care about the individuals you want to help, the money follows. Too many people look at marketing as a way to optimize a transaction, but all that does is violate the relationship you're trying to build by throwing stuff at people that they didn't ask for. The relationship is what matters.   People can feel when someone is in it for the long game, versus when they just want to turn a quick buck. Let your email campaign be a side effect of someone seeking a transformation. When you can offer a transformation that has both an internal and external payoff, you're golden. Lead with something that people actually want. Take people that want to start a podcast, for instance. Start with an email series that leads people to publishing their first episode. Not only will they have something tangible to show for it, they'll have gotten over their internal fear of starting. Then, people will associate a breakthrough with you. Once you've given them a win, they're going to want more.   The traditional direct response style funnel no longer works. It feels like you're trying to extract money without providing any value. A deposit funnel is a great option. For this strategy, you would ask for a deposit, let's say $95, that people can get back when they finish your experience. The psychology behind this is that people will feel invested and are more likely to follow through. This also sends the message that their transformation is more valuable than the money. Once you've helped them to get that first win, they'll want more. Then you can offer them a few different options for their deposit. They can choose to leave it as a tip if they found value in what you gave them, or they can credit it towards your full training or services.    Seth doesn't even track his numbers throughout the year. At the end of the year, he did calculate how many people entered his upfront experience, and how many finished. Traditionally, it's been about 96%, which is really good. Then he looked at how much cash he ended up collecting, and found that he made an average of $660 per subscriber. Some people will call it a win when they make $1 per subscriber. It's all about optimizing for a transformation without going broke. Seth never intended to sell or teach the deposit funnel, but he's since decided to offer a free walkthrough of it at DepositFunnel.com.   The life coaching, high-ticket space is very competitive and extremely hard to make money at. Seth helped one such company to implement a deposit funnel, and their first beta test had 20 people go through, and resulted in $41,000 in sales after the initial free transformation. Seth says you don't even need a blog, or even a website, this can all be done through email. Seth himself spent $1,500, got 12 people and $1,200 in deposits. All 12 people went through the full experience, and 5 bought the full program at $1,000 per person. That means his $1,500 investment brought in $6,200. People are too smart for sleazy sales tactics, and the hardcore direct response method just doesn't work anymore. Seth knows this from experience, as he's tried it all, and figured out what works and what doesn't. At the end of the day, Seth says the only thing that matters is staying true to yourself. Tactics don't matter if you don't believe in yourself.   If you want to be a part of helping Zach to build a strong email presence, and you're ready to create a transformation through email, go to UnderdogEmpowerment.com/Subscribe.   What You'll Learn: How a deposit funnel works and the philosophy behind it.  How to overcome various objections. How Seth made $660 per email subscriber. The difference between warm and cold traffic.   Favorite Quote: “Somebody who's a faker, or a taker, can't run a funnel like this.” -Seth Ellsworth   Connect with Seth: Deposit Funnel Breakthrough Challenge Facebook Twitter   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  

We're all familiar with digital marketing, but have you heard of neuromarketing? Chances are you haven't since today's guest, Alex Vonderhaar, is one of the only one's talking about it. It's completely unorthodox and will flip the script on marketing as we know it. Alex is no stranger to the Underdog Empowerment podcast, so if you missed his story before, check it out on this past episode. Today he's sharing the exact framework he uses to bridge neuroscience and digital marketing to get results that last.    As cliche as it sounds, Alex says it all starts with mindset. If you've never heard of the prime number maze, it was something discovered by physicist Richard Feynman. He found that rats could be trained to make it through a maze by turning at every even or every odd number, but they couldn't be trained to turn at prime numbers because it was too abstract. He found that there could be patterns in our daily lives that, if followed, would lead us to success, but we just couldn't comprehend them. In other words, we could see the how, but the why may not make sense yet, and that kept people stuck.    Alex's work has been around getting people to follow the how, accepting that they might not understand the why until after the fact. This will be extremely beneficial going forward, especially with how social media has pulled a 180 in 2022. The FTC has recently come in and said that people without clear demonstrations to get results, can't claim results. There was a big click funnels guy recently that claimed he could get people all these results, but when you went through his system that often wasn't the case. He was teaching the why, not the how.    Because of these changes, Alex predicts the entire marketing and client acquisition process will need to be revamped over the next couple of years. One small step that Alex recommends making is to stop putting all the focus on ROI, but more so on the ROMI, or return on marketing initiative. It all starts with identifying your TAM, or total addressable market. For Alex, that's business owners making at least $100,000/month. You can narrow that down to an avatar within your TAM, which would be your ideal client. Now, how can you visually empower that person? Alex uses the acronym of SUCCES (yes, that's success without the last s): Simple, uncertainty, concrete, credibility, emotion, and stories.   Let's start with simple. Is your product or service straightforward and easy to understand? If so, move on to uncertainty. We can use an air of uncertainty or mystery to build up the hype. Now, concrete it in people's minds, make it something they can't easily forget. As far as credibility, we have both internal and external. Internal focuses on convincing details, such as data and statistics. For external, you can either establish yourself as an authority, or paint competitors as an anti-authority. Tapping into your audience's emotions can be done by focusing on one person. It's hard to tap into the emotions of a whole group, but if you can make one person emotional, it will impact everyone around them. It's the power of association. All of this can get people to pay attention, understand, care, feel secure, and even act, but ultimately, you have to be a storyteller.   This process works for both products and services, but it will take time, so don't give up before the payoff. Alex recommends a 90 day minimum. It's all about demonstrating, over and over, so that they can see the results. Your top of funnel should be built around blogs and YouTube videos, where you continuously demonstrate your product or service's success. You can use both of those avenues to build your email and SMS lists. That's where the middle of the funnel comes in as something like a Facebook community; somewhere you can hold them and keep them warm. Throughout all of this, you're getting them to know, like, and trust you. Potential clients should have the opportunity to vet you and trust you before they reach any traditional sales pitch. It's all about playing the long game.   We want people to be self-validating as they move down the funnel. If you force them down the funnel, even if they buy your product or service, they're bound to quickly end up in the ‘what have you done for me lately' phase. If they've sold themselves, the honeymoon phase will last much longer and they won't go there. You want potential clients to feel like they're the only one that matters, and this can be done by letting them establish credibility on their own terms.    Too often the game plan is to just dump money into paid ads and see what happens. It might work, but it's a gamble. Wouldn't you rather go in with a strategy that uses your best assets and increases your chances of success? Not to mention, so many people will run ads before they've gotten their email, SMS, or website in order. That's counter-productive! You want all parts of your funnel growing together. So, remember, listen to the experts, and listen to the how. Don't worry about the why in the beginning, because chances are you can't see what they see… yet.    What You'll Learn: What TAM is and how to identify yours. Why you should focus more on ROMI than ROI. Where a podcast can fit into your funnel.  Why back of funnel gets overlooked and why it's just as important.   Favorite Quote: “All great marketing takes a little bit of time to sink in, and most people give up on it way too early.” -Alex Vonderhaar   Connect With Alex: Instagram Neuro-Insider Newsletter   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!  

One of the first people to take Zach's original Podcast Powertrain courses was Jay Dan Gumm. He credits Zach's guidance with propelling him to where he is today. As the host of Background Check, Jay Dan aims to help people with a past realize their future. Having spent some time in prison himself, Jay Dan knows first hand how hard it can be to not only stay out of prison, but to elevate your life.     Growing up, Jay Dan was raised in the church and went to private school, but he was a rebel. Becoming an alcoholic by age 13, Jay Dan was kicked out of two junior high schools. He straightened up for a little bit since his mother was a teacher at the school, but when he went to college he picked up right where he left off. He can't count the number of times he was arrested for alcohol related incidents. After his 5th DWI, Jay Dan was facing prison. He had a court appearance for a bond hearing, and the judge told Jay Dan that he didn't see a bright future for him, so his bond was denied. He ended up spending 3 years in prison, but it wasn't all bad. That's where Jay Dan's faith journey began. He says he heard a voice tell him that there's more to life than getting drunk. While in prison, Jay Dan was mentored by two other inmates. When they got out, he thought they'd go change the world, but instead they landed back in prison before Jay Dan even left. That's when he realized he wanted to help people getting out of jail to not only stay out, but to thrive. That's how the organization Forgiven Felons came to be.    With his own struggles to get hired as a convicted felon, Jay Dan decided to start his own handyman business. The problem was things would get slow in the fall and winter months. So, when someone asked Jay Dan to hang Christmas lights for them, he realized that's how he could get through the slow season. He now has as many customers as he can handle alone. Still, he hopes to scale the business into year-round exterior lighting so that he can hire other felons that need work. Forgiven Felons has also grown into transitional housing, and soon a resource center. Often visiting prisons to spread his story, Jay Dan can't imagine going back to his old ways.   When Covid hit in 2020, Jay Dan could no longer go to the prisons to speak with the inmates. That's when he says a voice inside told him to start a podcast. He didn't know the first thing about starting a podcast, and was told he should check out Zack Babcock. Jay Dan took all of Zach's courses, bought all the equipment he recommended, and hit the ground running. He dove right in, with his first guest being a man that was wrongly convicted for murder, and his second, a lady from the Netflix documentary, I Am A Killer. He's since interviewed inmates, a retired warden, and soon a current warden. Jay Dan's success came from implementing the information he received from Zach. After all, effort is not all you need, you need it in the right direction.    Another incentive to succeed that Jay Dan offers anyone that's worked for him for at least a year and wants to start their own business, is that he'll help them. He will buy them startup assets, and all he asks in return is that they give back to the Forgiven Felons organization in some way when they're able. Wherever Jay Dan goes, he asks what his purpose is. He knows that everything happens for a reason, and believes in always doing the next right thing. He stays on the right path through discipline and consistency. He knows that having core values to live by is important. His family's core values are love, honor, generosity, and curiosity.    If you would like to build a dominant brand like Jay Dan with a podcast, you can check out Underdog Empowerment. They've helped hundreds of entrepreneurs to get launched, ranked, and to grow their audience. Simply head to UnderdogEmpowerment.com/Apply. You can jump on a call with Zach to see if it's a good fit for you. In addition, you're going to want to be at the next Dog Pound Live event. Happening July 14th, tickets are available now over at UnderdogEmpowerment.com/Events. What You'll Learn: How Jay Dan found his faith in prison. What books have changed Jay Dan's mindset. Why your family should have their own core values.  And much more!   Favorite Quote: “We get caught in the land of familiarity and complacency and we don't go pursue our dream.” -Jay Dan Gumm   Connect With Jay Dan: Forgiven Felons Instagram Facebook   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

During the holiday season a lot of people slow down, but not Zach's guest, Garrett Atkins. Today's episode is being recorded in Garrett's studio, Half Coast Studios in St Louis, MO. There, he records his own podcast, The Official St. Louis Podcast. Garrett was once named the Most Admired Business Leader in St. Louis, but he wasn't always business savvy. He says his entrepreneurial journey started in high school at the age of 16. His first job was knocking on doors and pitching windows and siding. He was bringing in $30,000/year at 16 and was quickly promoted to supervisor. Having learned a lot about sales, his next lesson would be in recruiting more salespeople. Not very academically disciplined, Garrett would try his hand at college and drop out soon after.    From there, Garrett job-hopped quite a bit. He sold cars, did inside sales at a startup, worked for credit repair companies, and at mortgage companies. Garrett went through 7 or 8 jobs in just 3 years, but he credits that for where he is today. Working an array of jobs, Garrett gained a lot of knowledge. It was while working at the startup company that Garrett saw how easy it was to start a business. By age 20, Garrett started a full service digital marketing agency. His success with that company was the catalyst for starting other companies. Three years later, Garrett was able to start his recording studio. As most of his friends were just coming out of college, not having had a real job yet, Garrett was already a successful business leader.    Beyond business lessons, Garrett learned a lot of life lessons along the way too. He learned that nothing is guaranteed and that family is everything. Watching his parent's business go under in 2008 through no fault of their own, leading to the loss of their home, was a pivotal point in Garrett's life. What could have scared him away from entrepreneurship, instead gave him the drive to take control of his own destiny. It's also the reason he wanted to have his hands in more than one business, because if one went under, he still had backup plans.    What You'll Learn: What it means to ‘fail forward'. How the appraisal business changed in 2008.  Why a backup plan is always a good idea.  And much more!   Favorite Quote:  “Unorthodox business strategies are how you differentiate yourself from other people.” -Garrett Atkins   How to Get Connected: Personal Website Vie Media Half Coast Studios   ______________________________________________________________________   How to Get Involved: Get podcasting help here.   For more on how to grow your business, check out this episode.    If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

What are your plans for 2023? If it's to dominate every aspect of life, you're in the right place. Zach promises that if you follow this process to a T you'll do just that. It all starts with having your vision super dialed in. When we know what the target is at every moment, we plan how we'll get there, and we execute daily, that's when we dominate. And again, we're not just talking about dominating in one aspect of life, but in every aspect of life. Mind, body, soul, relationships, finance, they're all interconnected. What legacy do we want to leave behind in each of these areas? What's our plan to make that happen? Are we disciplined enough to see it through? Have you made a legacy statement yet? Do you know how you want to be remembered, or what lasting impact you want to have? Start there. Write it down and be clear. Now, start making plans. What are the goals you'll need to achieve to make that legacy a reality? Set 10 year, 5 year, and 1 year goals, down to monthly, weekly, and daily goals. All that's left now is execution. Having the discipline to be consistent with your daily habits that are required to meet your goals is key.  Zach recommends taking some time away each year, going to a relaxing place, away from your everyday life. There you can reflect and update your legacy as needed. Just like you will continue to evolve, so will it. Update your plans; consider creating a vision board, so you can see them every day. To stay disciplined, check in every quarter to start mapping out the next quarter. As you bust out your current goals, you can get dialed in on the next quarter's goals as you move closer. Then, review your plans and disciplines weekly. Don't be afraid to make tweaks when planning out the next week. Zach uses a free app called Habit to track his achievements every day. Execution is the most important piece.  If 2023 is your year to make a massive impact, you're going to want to be at the Alpha Dog Pound Live event on July 14th, 2023. Together we're going to learn how to build dominant brands. Ticket prices will rise as we get closer to the event, so snag your spot ASAP at UnderdogEmpowerment.com/Events.  What You'll Learn: Why you need a legacy statement. Hot to develop a plan to achieve your goals. What clarifying questions to ask yourself about your goals. How to get your seat for Alpha Dog Pound Live. Favorite Quote: “Execution is the most important piece.” -,Zach Babcock How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Tomas Keenan, author of Unf*ck Your Business, host of the Step It Up Entrepreneur podcast, and head coach at Step It Up Academy, is back on to share what he's been up to since his first appearance. If you'd like to hear more of Tomas's backstory, make sure to check out his last interview on Underdog Empowerment HERE. It's been almost 2 years since Tomas has been on the show, and in just the last year so much has happened. There was some good, some bad, and some ugly, but Tomas was able to find the silver lining in most of it.   In September of 2020 Tomas had moved to Dallas, TX to start Step It Up Academy. Just 30 days in, he was recruited to work at a local coaching mastermind in operations. He ended up doing this for two years, all the while paying $800/ month on software licenses for his coaching business that he had yet to launch. Almost canceling a couple times, Tomas is glad he didn't because in July of this year he left the company he had been working for. With everything still in place for Step It Up Academy, Tomas was able to hit the ground running.   In the midst of all of that, Tomas found himself in Dallas in December of 2021 to give a speech at a Mobile Electronics Association event. The whole family was in attendance as Tomas likes to show his kids what he does for a living. The morning after a successful event, Tomas rolled over to spoon his wife and noticed a lump in her breast. He encouraged her to get it checked out and they went on their way. In February of 2022, Tomas is speaking at the same event, this time in Vegas, when he gets a text from his wife that they need to talk. Not speaking to him the way she usually does, Tomas immediately knew something was wrong. When they spoke, Tomas's wife told him that she had been diagnosed with two types of breast cancer. By May she had a double mastectomy, and by June she was starting chemo for prevention.   Launching a new business in the middle of all of that wasn't what Tomas had envisioned, but he's found his family is right where they need to be. As his wife finishes up radiation and starts on her recovery, Tomas is more focused than ever on his family. He's found that kids don't actually need a lot of time from you, they just need quality time. For all the parents that they need to take the kids to Disneyland to make an impression, Tomas suggests just being present in the everyday moments. Curling up together to watch a show, or throwing the football for 15 minutes, can make all the difference in a kids day.    He has that time to spend with his family because he's very intentional and strict with his routine. He's also freed up a lot of his attention by not having to be in control of everything when it comes to business. He's gotten very good at eliminating, automating, and delegating. If it really doesn't serve a purpose and is just busy work, eliminate it. If it's something you could do well once and then automate, by all means do that. If it's something someone else can do, give up the reins. If that last one scares you, try the do it, document it, delegate it model. Do it yourself, exactly how you want it done, document that process, and then delegate it to someone that can follow directions.   If you've enjoyed listening to Tomas and would like to hear more of what he has to say, check him out at the Alpha Dog Pound Live event. Tomas is the newest speaker to be added to the lineup, and one you won't want to miss. Make sure you reserve your spot ASAP before ticket prices rise, at UnderdogEmpowerment.com/Events. What You'll Learn: What you should do when you're emotionally charged. What your kids need from you, and what they don't. How to know what to eliminate, automate, and delegate. Why everyone needs to be good at marketing.   Favorite Quote: “I'm not scared of the work, but why do something 2-3 times if you don't have to.” -Tomas Keenan   Connect with Tomas: UnF*ck Your Business LinkedIn Instagram How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Repeat guest, Mike Szczesniak, is back to share the growth he has experienced since his original appearance on the show 4 years ago. If you want to dive deeper into Mike's story, find his earlier appearance on Underdog Empowerment HERE. Mike jokes that his come-up took too long, but upon reflection realizes that the journey made him the person he is today, a person that could sustain the success. All things considered, he has seen great growth since he went into business for himself in 2016.   Leaving a good paying engineering job, Mike had to move back home in order to make his entrepreneurial dreams come true. His first full year in business was full of mistakes, but Mike learned something from every one of them. By his second year, he surpassed his old engineering pay, and has grown every year since. Covid did bring the business to its knees for a moment, but it also opened Mike's eyes to a niche market where he could grow even more. Before he knew it, Mike was hiring more coaches and salespeople. While there were growing pains with things like staffing and automation, Mike continued to win because he's committed to doing what most people won't.   Right now, Mike is focused on how to scale his impact. While most of their clients are individuals, Mike says they'd love to start working with entire companies. Beyond that, the inner circle monthly subscription, called The Garage, is now available. There people can gain access to live coaching calls, mastermind events, and more. With a love for coaching, teaching, and training, Mike says he's living the dream.   Mike's podcast, Results Engine, has also seen great success, ranking in the top 50 of entrepreneurship podcasts. Connecting with the world's top performers, listeners can gain knowledge on how to level up in life and in business. Recently, Zach was featured on Mike's podcast. If you'd like to check out that episode, you can find it HERE.   If you haven't signed up for Alpha Dog Pound Live yet, early bird tickets are available until the end of the year at a discounted price. Reserve your spot now at UnderdogEmpowerment.com/Events. In the meantime, get access to resources such as a guide to growing your audience fast, a podcast roadmap, and more, at UnderdogEmpowerment.com/Subscribe.   What You'll Learn: How Covid helped Mike to find his niche. Why it's important to keep the big picture in mind. What Mike's daily non-negotiables are.  And much more!   Favorite Quote: “Everyone you look up to is just as human as you are.” -Mike Szczesniak   Connect with Mike: The Results Engine How to Get Involved: Get podcasting help here. For more on how to grow your business, check out this episode.  If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Tony Whatley is a 20+ year serial entrepreneur, business coach, best-selling author, podcast host, and speaker. He is Co-Founder of LS1Tech, an online automotive performance community which grew into the largest of its kind. This website grew to over 300,000 registered members and 150 advertising accounts, and was later sold for millions, in only 5 years. Amazingly… it was just his part-time business! Tony is going to be one of the guest speakers at the nest Alpha Dog Pound Live event. Tony says success is all about consistency. It's about showing up every day and putting effort into what your goals are. Sounds simple, but it's all about doing the work. Consistency is king. Inside the personal development space, there is a lot of information being tossed around. There is the next guru, the next event, the next book, but the reality is people are collecting a lot of information that they are not doing anything with. The ever busy but not improving.   Tony throws some badass events that focus more on a journey than information transfer. The key is creating a multiple day event when the speaker is at the beginning. Meals are shared together. A hiking experience, white water rafting, and or race cars or something. Tony recommends doing things that create and bonding experience and bring people together. It's all about meeting new people and building relationships. Building community is where it's at.  What You'll Learn: How consistency is key  Building community is the way What disciple is  And much more! Favorite Quote: “People always collecting information, but they don't ever do anything with it.” How to Get Connected: WEBSITE INSTAGRAM  FACEBOOK LinkedIn GROUP HOW TO GET INVOLVED: Join the Alpha Dog Pound Waiting List – HERE If you want more, join the newsletter – HERE If you feel like you have something to bring to the table and would make a good guest for the show, click – HERE