Podcast appearances and mentions of bernie thompson

How do seasoned entrepreneurs navigate the intense competition from Chinese manufacturers on platforms like Amazon? In this episode, I'm joined by Bernie Thompson, the mind behind Pluggable and PPC Ninja, who has thrived in the challenging environment of sourcing electronics from China for over 15 years. Bernie shares his insights on adapting to the evolving landscape where Chinese competition has intensified, offering a deep dive into the strategic maneuvers necessary for Western businesses to remain competitive. Listen in as Bernie discusses the critical aspects of competing against Chinese sellers, including the advantages they possess and the unique challenges they present. We also discuss the effectiveness of Amazon's Patent Evaluation Express program, the significance of intellectual property in safeguarding innovations, and how diversifying manufacturing processes across multiple factories can protect product uniqueness. You can find show notes and more information by clicking here: https://bit.ly/3WgJyO6 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In this Prime Talk Podcast Sponsored by Getida – Bernie Thompson - Co-Founder of PPC Ninja - talks about how he went from a career at Microsoft to an Amazon PPC agency, and also more information about his life's journey. About Bernie Thompson of PPC Ninja - https://www.ppcninja.com/ Bernie Thompson is a former Microsoft Engineer turned serial entrepreneur. He is also the Founder/ CTO of Plugable Technologies, a leading electronics brand, and Amazon's top 200 seller. He is the author of "Flywheels and Feedback Loops" about building Brands on Amazon. Bernie uses his vast Amazon knowledge as a strategic advisor to PPC Ninja. Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

Joining me today is the ever-insightful Bernie Thompson. Since his last appearance on the podcast in 2018, Bernie and I have met again recently at a few conferences which were put on pause because of COVID.    I first met Bernie at The Global Sources Summit in Asia quite a number of years ago as a fellow guest speaker, and he's been a good friend ever since. He's one of the co-founders of PPC Ninja, and is also selling on Amazon.   In today's episode, Bernie and I talk about how Amazon's changed in terms organic vs. sponsored products, how Amazon has become an advertising wall of products, and why we feel like black hat tactics don't get punished enough.    Audio Timestamps:   0:00 - Introduction 1:33 - What do you see as The Big Picture these days in Ecommerce / Amazon?  6:38 - Why it's impossible to source from the US  9:50 - How Amazon Advertising has changed  16:16 - Black hat tactics don't get punished enough  22:00 - PPC Ninja   I hope you took away some valuable insights from this episode. If you're interested in PPC Ninja, use code ECOMCREW and get an extended trial for free.    Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.    Thanks for listening! Until next time, happy selling!

On today's Lunch With Norm, we are with the founder of Plugable Technologies and the co-founder of PPC Ninja, Bernie Thompson! We discuss the changing dynamic for western brands on Amazon. Find out the FTC's recent fine of $600,000 against a brand combining reviews with variations, and if Amazon has really become pay-to-play with ads. Our guests started in 2009 in Redmond, Washington, with a focus on creating high-quality computer peripherals that are affordable and easy to use and an author of the book "Flywheels and Feedback Loops: A Guide to Success for Amazon Sellers". This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, founder of Plugable Technologies and the co-founder of PPC Ninja, Bernie Thompson is here. Today, we discuss the changing dynamic for western brands on Amazon. He is an author of the book "Flywheels and Feedback Loops: A Guide to Success for Amazon Sellers". This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.

At The Digital Experience by Pepcom in Las Vegas, Plugable introduced new docks that expand the connection options for your computer for both multiple screens and other devices. Bernie Thompson, Founder and CTO, walks us through the options at various price points.  This edition of MacVoices is supported by Kolide. Kolide is a fleet visibility solution for Mac, Windows, and Linux that can help you securely scale your business. Learn more here. Show Notes: Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

At The Digital Experience by Pepcom in Las Vegas, Plugable introduced new docks that expand the connection options for your computer for both multiple screens and other devices. Bernie Thompson, Founder and CTO, walks us through the options at various price points.  This edition of MacVoices is supported by Kolide. Kolide is a fleet visibility solution for Mac, Windows, and Linux that can help you securely scale your business. Learn more here. Show Notes: Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Rachel Maddow is joined by her MSNBC colleagues and a range of expert guests to analyze the release of 34 transcripts by the January 6th Committee and an exclusive interview of committee chairman Rep. Bernie Thompson.

En medio de protestas en las calles se terminó la Cumbre de las Américas en Los Ángeles. Líderes llegan a acuerdos en temas de inmigración.Jefe de la Policía de Uvalde se defendió sobre las acusaciones sobre su participación en la masacre en la escuela Robb.Pistolero hirió a tres personas en un centro comercial en Maryland.CDC determinó que los viajeros procedentes del extranjero se hagan la prueba de COVID-19.Inflación de los Estados Unidos y por ende los precios de la gasolina, llegaron a cifras record de los últimos 40 años.Comienza escasez de tampones femeninos por cadena de suministro. 

Today, I’m lucky to have Bernie Thompson back on the show. Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world. He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. Because Bernie runs a large Amazon business in an extremely competitive niche, I invited him on the show to talk about the current Amazon landscape and how he’s navigating the shipping crisis. What You’ll Learn An in the trenches look at the current shipping crisis […] The post 375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson appeared first on MyWifeQuitHerJob.com.

Shownotes and links can be found at womenonamazon.com/49

Donald Trump may need to add a new job title to his resume: professional defendant. Trump, Giuliani, The Proud Boys and the Oath Keepers have ben sued by the NAACP and Congressman Bernie Thompson. Let's discuss the ins out outs of that lawsuit and where the case is likely to go from here. Please consider becoming a #TeamJustice patron at: https://www.patreon.com/glennkirschner My podcast, "Justice Matters with Glenn Kirschner" can be downloaded where you get your podcasts. Follow me on: Twitter: https://www.twitter.com/glennkirschner2  Facebook: https://www.facebook.com/glennkirschner2 Instagram: https://www.instagram.com/glennkirschner2 Support the show (http://www.patreon.com/glennkirschner) Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Donald Trump may need to add a new job title to his resume: professional defendant. Trump, Giuliani, The Proud Boys and the Oath Keepers have ben sued by the NAACP and Congressman Bernie Thompson. Let's discuss the ins out outs of that lawsuit and where the case is likely to go from here.Please consider becoming a #TeamJustice patron at: https://www.patreon.com/glennkirschnerMy podcast, "Justice Matters with Glenn Kirschner" can be downloaded where you get your podcasts.Follow me on:Twitter: https://www.twitter.com/glennkirschner2 Facebook: https://www.facebook.com/glennkirschner2Instagram: https://www.instagram.com/glennkirschner2Support the show (http://www.patreon.com/glennkirschner)

PODCAST SHOW NOTES - https://awesomers.com/207 https://bit.ly/PPCNINJA

Part 2 of a 3-part series covering engine mechanical testing using scopes. Today I discuss in-cylinder pressure testing. Tooling, testing methods, and case studies are described. Website-https://autodiagpodcast.com/Facebook group-https://www.facebook.com/groups/223994012068320/Additional training for in-cylinder waveform analysis- Bernie Thompson-https://www.youtube.com/watch?v=811OPlwP7lcJohn Thorton-https://www.youtube.com/watch?v=118iQmOPxfwFull Video-https://automotiveseminars.com/product/engine-mechanical-testingwith-pressure-transducers/

https://awesomers.com/150 Steve was joined by Bernie Thompson and Ritu Java to talk about Amazon Seller PPC Hacks and techiques that can help ANY Amazon Seller. Bernie and Ritu talked specifically about a couple MAJOR strategic changes they have made over the past 12 months in reponse to the SMART DUMB algorithms that are used by the Amazon Sponsored products auction alogrithms. This is a MUST listen to episode. PPC Ninja is an aligned Empowery Co-op Vendor so that means there are great offers to help members maximize services while minimizing prices. Don't forget to get the FREE self audit tool at PPCNinja.com or better yet, get the experts to conduct an audit tell you what's working and what's not! https://awesomers.com/150

DN Interactive guest Bernie Thompson, founding partner of Automotive Test Solutions "ATS" joins in this segment with a DN Partner Profile about his career roots from motorcycle and off-road racing, and into becoming one of the leading electronic tool innovators/manufacturers today. This segment also includes a brief DN Speedscan spotlight on another new member resource "Network Communications Diagnostic Information," as well as a helpful 'lessons learned' reminder from member Michael Christopherson in a recap of his notable post "I like Fried Chicken and Friend Bacon, But Not a Fried PCM."

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. In addition, he’s built all of his own tools in house to manage his Amazon business which he now offers to the public called Efficient Era. Anyway, the reason why I have Bernie on the show today is to talk about how the Amazon landscape has changed in just a […] The post 230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson appeared first on MyWifeQuitHerJob.com.

Marketing Strategies Revealed in this Episode: How to create a sales funnel Improving Amazon search results The threat of amazon manufactured products Multi-channel ecommerce

If you're that person who listens to one podcast a year, this is definitely the episode you should listen to. Together with me are Bernie Thompson and Paul Rafelson, members of the Online Merchants Guild (OMG), a non-profit organization that is working to change the law governing online sales tax collection. This podcast episode focuses on the aftermath of the South Dakota vs Wayfair case and how it has invariably created the so-called economic nexus. This essentially means that the state can now require online sellers to collect state sales tax for online purchases, even if the seller doesn't have a physical presence (e.g. an office or a warehouse) in that state. In South Dakota, the economic nexus threshold has been placed at 200 online purchases or $100k in revenue. Undue Burden We believe, that while the ruling can affect all online retailers, it will hit small ecommerce businesses the hardest. This is why we are campaigning to raise funds so we can fight this thing in court. Our plan is to sue all state tax commissioners and seek a declaratory judgment on this issue that will relieve small ecommerce businesses of this undue burden. We plan to steer the conversation towards viable alternatives, specifically compelling marketplaces like Amazon to collect online state sales tax for online purchases on behalf of third-party sellers.   Help us fight this cause and move the needle towards creating a more sustainable industry for everyone selling online. Please sign up using the link below. https://onlinemerchantsguild.org/choose-your-level-of-support/ Hopefully, together we can make some real progress on this issue. Other Useful Resources: MyEcomcrew 7 Figure Seller Summit Episode 136: Online Merchants Guild Thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

As ecommerce entrepreneurs we are used to doing things on our own, with many of us even starting out as solopreneurs. This isolation, and the ability to control our time as a result, has been very attractive for us for a long time. But more recently this very same disconnectedness can lead to our own ruin. One of the issues that rattle us to the bones is online sales tax. States have been salivating on the billions of dollars they could get from online sales and ecommerce steadily grew. They went after the online platforms we sell our products on, especially Amazon, but Amazon has proven to be a big gorilla to fight especially with their ability to create thousands of jobs as leverage against states. And so some states turned their attention to the ones they can easily intimidate: us individual sellers. Amazon claims ownership of most of everything--customers, listings, even prices--but unsurprisingly sales tax is not one of them. It's up to us to handle sales tax, and everything is so complicated that many of us are not sure what exactly is the right thing to do. Many states even disagree among themselves about sales tax nexus. But still, some sellers have begun receiving letters about this in some states, and it's definitely not a good position to be in. This is one of the reasons Online Merchants Guild was born. This nonprofit was created by ecommerce sellers for ecommerce sellers, with the goal to have as many members as possible so that we can collectively fight against issues that are too big for any one of us to fight. In this episode I talk to Bernie Thompson, an 8-figure seller and member of Online Merchants guild, and Paul Rafelson, a lawyer and law professor working with the likes of GE, Microsoft and Walmart. Below is an overview of what we discussed: How Online Merchants Guild was founded Sales tax nexus and how complicated it is The Wayfair case Constitutional principles violated by states with regards to sales tax Goal for everyone who joins the organization Other goals and member benefits like business insurance, discounted shipping rates, etc Fighting this issue all by ourselves, like what we are used to doing, is costly and ineffective. We need to stand united and we need more support. We can't do this by ourselves. There is strength in numbers. If you want more information about the organization, just head on to its website (it's still a brand-new site that needs fixing here and there) or send us an email at support@ecomcrew.com. We'd love to discuss it with you. Resources mentioned: EcomCrew webinar Online Merchants Guild Amicus Brief Thanks for listening! Until next week, happy selling.

As an ecommerce business owner, you want to do everything you can to set your brand up for success. One of the best ways to do that is by learning from the example of other successful business leaders. On this episode of The Amazing Seller, Scott welcomes Bernie Thompson, founder of Plugable Technologies and Efficient Era. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software that Bernie and his team developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "Flywheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Don’t miss this wonderful opportunity to learn from Bernie's wealth of wisdom and insight! Sometimes it's better to go wide rather than deep! While it may seem like an obvious decision, sometimes it’s best to take your ecommerce business in the direction of going wide rather than deep. On this episode of The Amazing Seller, you’ll hear from Bernie Thompson as he opens up about the start of his business, Plugable Technologies and why he decided to go against the advice of a friend and opt for a wide approach. As Bernie looks back at this moment in the early days of his business, he notes that it was a critical episode that had a huge impact on his business for years to come. Find out all about why Bernie opted for this route and how it can help inform decisions you may have to make down the line. Don’t miss this exciting episode! Why brand building is so important. If you’ve been around the TAS community for very long, chances are you’ve heard Scott say how much he’s noticing Amazon move toward favoring brands. What have you done to adjust your plans and build your ecommerce business accordingly? On this episode of The Amazing Seller, Scott welcomes Bernie Thompson to the podcast as he shares some of his thoughts on branding and Amazon’s approach. Listening to Bernie, you can tell that he clearly agrees with Scott’s assessment of where Amazon is trending with brands. Find out how you can make sure your business is on track and ready to succeed as Amazon continues down this path by listening to this episode! The reason why launching new products on Amazon is the best route. It’s the goal for many ecommerce businesses to eventually expand and move their business model beyond relying on Amazon to push sales. But the truth of the matter is, many successful private label businesses making upwards of eight figures are still using Amazon as their primary channel for launching and driving new products. On this episode of The Amazing Seller, Bernie Thompson explains why he and his team remain convinced that Amazon is the best platform for ecommerce businesses to use in the marketplace today. Of course, Bernie has his own thoughts about expanding and using multiple sales channels, hear all about it on this episode of The Amazing Seller! How automation can help you succeed. If you’ve been building your ecommerce business for very long, you know that automation is a huge timesaver. When was the last time you took a look at what tools are available in the marketplace that can help you streamline and make your processes more efficient? On this episode of The Amazing Seller, Scott sits down with Bernie Thompson to discuss the amazing tools that he and his team at Efficient Era have developed for sellers like you! Bernie and his team are working hard to help ecommerce businesses get the most out of their efforts and really reach the heights of success they’ve been aiming for. Learn more about Bernie’s story and the tools he has to offer on this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [2:30] Scott welcomes Bernie Thompson to the podcast. [4:00] Bernie shares his background. [7:00] Where did Bernie get the idea to start his company? [12:30] How did Bernie start developing products for his new company? [20:00] Why branding is so effective. [25:00] How do Bernie and his team launch new products? [30:30] What’s the story with Amazon tinkering with rankings for sellers because of reviews and discounts used? [35:00] If Bernie was starting an ecommerce business right now, what would he do? [41:00] Is it better to squeeze the most out of a successful product or launch a new one? [45:00] Bernie talks about automation & the tools they’ve released through Efficient Era. [55:00] A great offer from Bernie and the team at Efficient Era. [56:30] Closing thoughts from Scott. RESOURCES MENTIONED IN THIS EPISODE Seller Summit Efficient Era Plugable Technologies Flywheels and Feedback Loops www.theamazingseller.com/bernie

Bernie Thompson is a large seller with over 120 products in the electronics space. We talk about a 9000 MOQ that went wrong and how it ended up in a landfill.

Today we have Bernie Thompson founder of Efficient Era. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "FlyWheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Here’s a glimpse of what you’ll learn: [0:45] What does Efficient Era do? Why did Bernie Thompson start it? [1:50] Pain points solved by Efficient Era. [2:50] Customer success stories. [3:50] The best way to turn around a negative review. [4:30] A milestone that Bernie is proud of. [5:00] What you need to know about Efficient Era. [6:00] A bucket list item. In this episode… What does it take to build a robust and thriving brand? How can business leaders like you learn from the example and story of a business built on helping others create a focused and dedicated brand for their organization? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Bernie Thompson. Bernie opens up about why he founded Efficient Era, the great work they do with brand building, customer success stories, how to turn around a negative review, milestones reached, and so much more! You don’t want to miss a minute of this fascinating episode with Bernie! If you follow tech news at all, you may have noticed that Amazon is taking over the world. But did you know that with all of their rapid growth and new innovations, they still miss some important steps that could help ecommerce sellers and brands that use their platform succeed? On this episode of Inspired Insider, Bernie Thompson reveals some of the ways Efficient Era comes in and solves these gaps that Amazon has yet to address. Efficient Era comes in and helps sellers automate important tasks that free them up and allow them to focus on other areas of growing their brand. To hear more about Bernie’s story, make sure to listen to this engaging episode! When a business is built on serving other organizations, it can take awhile to reach a point where you can look back and celebrate how much your business has grown. For Bernie Thompson and his team at Efficient Era, they’ve recently been able to celebrate a huge milestone, over 200 businesses now use Efficient Era tools! That’s a great accomplishment to look back on, but Bernie and his team won’t stop there! They are committed to providing the best tools that help ecommerce businesses build their brand and stay ahead of their competition. To hear more about Efficient Era and how they’ve been able to identify and serve a niche customer group, make sure to listen to this episode of Inspired Insider! Resources Mentioned on this episode www.efficientera.com Sponsor for this episode This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders. *************** Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness. He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate. Resources Plugable (USB and bluetooth devices) Efficient Era (tools for Amazon sellers)

Today we have Bernie Thompson founder of Efficient Era and Plugable Technologies. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "FlyWheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers." Here’s a glimpse of what you’ll learn: [1:00] Jeremy introduces his guest, Bernie Thompson. [2:00] Bernie talks about his early career at IBM and Lynx. [5:00] Strategies of selling globally. [9:30] Where should US based sellers start to branch out internationally? [12:30] The biggest challenges in taking your business internationally. [14:30] What does a product release look like for Bernie and his team? [16:00] Selling as a vendor to Amazon. [18:00] How often Bernie and his team release products & how they decide which products to release. [20:30] Why Bernie and his team release products via Kickstarter. [24:30] How Bernie got the domain name for Plugable and it got started. [29:30] Bernie talks about the first Plugable order. [31:00] Launching the second product. [32:30] Bernie talks about the early lessons from launching Plugable. [34:30] Staying competitive in the marketplace. [37:00] Handling negative reviews. [41:30] Using automation to stay competitive. [46:30] Achieving higher conversion rates. [48:30] The decision to open up Efficient Era to a larger audience. [52:00] The most popular aspect of Efficient Era. [54:00] Diversifying revenue streams. [56:00] Software and tools that Bernie and his team recommends. [59:00] Bernie tells his story of climbing a volcano in a dress. [1:00:30] Closing thoughts from Bernie. [1:04:00] Bernie showcases some Plugable products. In this episode… Can you really build a business off of niche products in today’s marketplace? What does that type of business model look like? How does a business focused on niche products expand and grow? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Bernie Thompson. Bernie built Plugable Technologies, a brand focused on delivering USB, Bluetooth, and power-related devices. Through the process of exposing Plugable to a larger market on an international scale, Bernie and his team developed the software company Efficient Era taking their services and tools to ecommerce sellers all over the world. Find out what lessons and insights you can learn from Bernie’s fascinating journey on this episode! As your company expands, you might be considering taking it to the next level and bringing your brand to new marketplaces overseas. What does that process look like? Where is the best place to start when taking your brand international? On this episode of Inspired Insider, you’ll hear from business leader and disruptor, Bernie Thompson. Bernie and his team at Plugable were able to take their brand to an international marketplace with great success. Through this experience, Bernie has some helpful advice for business leaders and ecommerce sellers like you. One of the first pieces of advice that Bernie has to give is to consider expanding to a marketplace where there is no language barrier like Canada or the UK. To hear Bernie expand on this topic and give more helpful insights, make sure to catch this episode! The ecommerce industry is a rapidly growing sector of the global economy. How can business leaders like you take advantage of this massive surge? Is Amazon the best channel for brands to invest in or are there other channels out there that are poised to be the Amazon’s of tomorrow? On this episode of Inspired Insider, you’ll hear from ecommerce expert Bernie Thompson. Bernie strongly encourages business leaders to focus on getting their brand to perform well on Amazon and then consider expanding from there. Make sure to listen to this episode as Bernie shares more insights that can help leaders like you break into the ecommerce industry. In an increasingly competitive marketplace, your company has to do something innovative to stand out from the rest of the crowd? What is your plan to stay competitive and ahead of your rivals? On this episode of Inspired Insider, you’ll hear from Bernie Thompson as he reveals how his company has kept its edge over their competition. Bernie says that the key to their success and competitive edge has been their ability to automate their processes as much as possible. This has led to greater productivity and increased innovation. Hear more from Bernie about the competitive edge of automation and how it impacted their work at Plugable on this episode! Do you know what your company's reputation is with customers and competitors? Does your brand have a good reputation for producing quality items and responding to customer feedback or is this an area where you need to improve? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Bernie Thompson. Bernie is passionate about helping leaders like you see the importance of knowing and improving your brand’s reputation in the marketplace. Don’t underestimate the importance of this topic! Learn what your organization can do to stand out from the rest of the crowd! Make sure to listen to this episode to hear more from Bernie! Resources Mentioned on this episode www.newegg.com www.efficientera.com www.ebay.com www.zendesk.com www.plugable.com www.protolabs.com www.prospershow.com www.thesellersconference.com Consumer Electronics Show National Association of Broadcasters Show   Sponsor for this episode This is part of the Skubana Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. Skubana is a platform to manage your entire ecommerce operation. *************** Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Today we have Bernie Thompson founder of Efficient Era and Plugable Technologies.Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Plugable Technologies is a top worldwide brand for USB, Bluetooth, and charging devices. Efficient Era takes the software developed that helped Plugable become one of the larger private label electronics sellers on Amazon to the masses. Bernie has worked as a programmer for IBM, software manager at Microsoft and much more. He is also the author of "FlyWheels and Feedback Loops: A Guide to Success for Amazon Private Label Sellers."  Here’s a glimpse of what you’ll learn: [1:05] Jeremy introduces his guest, Bernie Thompson. [2:20] Bernie talks about finding a market for the software he developed. [5:30] What is the most popular portion of Efficient Era? [7:30] Bernie talks about the importance of using multiple channels for selling. [9:00] Tools and software that Bernie and his team use. [12:30] Bernie talks about hiking Mt. St. Helens in a dress. [14:00] Parting advice from Bernie. In this episode… How does the use of software tools factor into your business growth strategy? Do you have effective tools that you utilize on a regular basis to automate tasks and streamline efficiency? Imagine if you had a suite of software tools at your fingertips that could help you do all of this and more! On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Bernie Thompson. Bernie opens up about the software tools he has developed, the most popular aspects of Efficient Era, why you need to have multiple channels for selling, and so much more. You don’t want to miss this fascinating and helpful episode with Bernie! What would it mean for your business if you were able to eliminate redundancy, automate tasks, and free up your team to think outside of the box? Can you imagine the boon of productivity that would create for your company? On this episode of Inspired Insider, you’ll hear from business leader Bernie Thompson as he explains how his company Efficient Era can help you move the goalposts toward greater efficiency. The tools and processes that Bernie and his team have developed and are developing for leaders like you are staggering. They want you to get the most out of your company and really reach the heights of success you’ve been aiming for. Learn more about Bernie’s story and the tools he has to offer on this episode! How efficient are your company’s sales channels? Are they helping you reach the goals you had set out to accomplish? Are you putting all of your eggs in one basket or have you been able to take full advantage of the multiple sales channels on the marketplace today? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Bernie Thompson. Bernie stresses the importance of pursuing and securing multiple channels for to push your businesses sales efforts. He also explains why it is crucial for many businesses today to make sure that their product is available and sold efficiently using Amazon. Hear more from Bernie as he dives deeper into this topic on this episode! Resources Mentioned on this episode www.newegg.com www.efficientera.com www.ebay.com www.zendesk.com www.plugable.com www.protolabs.com www.prospershow.com www.thesellersconference.com Consumer Electronics Show National Association of Broadcasters Show Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Bernie’s multi-million dollar electronics company has grown every year since starting in 2009. He is the author of "Flywheels and Feedback Loops: A Guide to Success for Sophisticated Amazon Private-Label Sellers" and the CEO of Efficient Era which provides tools to automate these Amazon strategies. Sponsors: Organifi: Organifi Green Juice is packed with 11 energy-bumping superfoods and herbs, which means you’ll get long-lasting energy throughout the day. See for yourself: visit Organifi.com and save 20% with promo code FIRE! ​UPS Store: The time to promote yourself to Business Owner is now. Visit​ TheUPSStoreFranchising.com/fire​ to get started today​!​

Today I‘m lucky to have Bernie Thompson on the show. Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online. Now what’s cool is that his company is global. Plugable sells its products in many different countries all over the world. And what’s also cool is that Bernie built all of his own tools in house to manage his Amazon business named Efficient Era. Now I’ve actually started using Efficient Era myself to manage the feedback for my shop and the tools are really useful. Anyway, the reason why I have […] The post 157: How To Create An 8 Figure Amazon Business Selling Electronics With Bernie Thompson appeared first on MyWifeQuitHerJob.com.