Podcasts about MOQ

How to Use MOQs to Budget Smarter & Grow Your Apparel Brand In this episode, Rachel is addressing the subject of Minimum Order Quantities (MOQs) and how they can make or break your apparel brand. As one of the most asked-about (and most misunderstood) topics in the industry, Rachel goes over how MOQs impact your production, budget, and growth strategy. Rachel breaks down exactly what an MOQ is, why it exists, and how to use this number to your advantage when negotiating with manufacturers. She also explores minimum color quantities (MCQs), the connection between MOQs and fabric suppliers, and how to forecast production costs with real-life examples. Plus, you'll learn how to avoid common pitfalls that can cost you thousands.  This episode is not to be missed! In this episode, you'll hear: -What MOQs (and MCQs) are and what they really mean for your apparel business. -How to ask manufacturers the right questions during the sourcing process. -Why MOQ's impact your profit margin, quality control, and scalability. -How to forecast production needs and negotiate effectively -Tips for choosing a factory that can grow with your brand!   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away.In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low. I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand's credibility, reduce your profitability, and make buyers hesitate before placing an order.In this chat, we're diving into:- The biggest mistakes brands make when setting their MOQs (and why they're costing you money)- How wholesale buyers really think about minimum order requirements- The psychology behind pricing and perceived value in retail- Why a higher MOQ actually attracts better wholesale buyers- The right way to set both your opening order and reorder minimums for maximum profit- How to confidently increase your MOQs without scaring buyers awayIf you've been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth.Enjoy the chat!CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

In this episode, we're giving you the best Amazon and Walmart strategy clips of 2024 so that you can start off 2025 with a leg up on your competition. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Welcome to this special annual recap episode of the Serious Sellers Podcast, where we bring you the most impactful strategies from the past year to give your e-commerce business a competitive edge in 2025. Join us as we explore the essentials of selecting verified manufacturers and the importance of third-party verification in ensuring accurate information. We'll discuss the advantages of trade assurance for payment protection and the significance of management certifications like BSCI and ISO, which indicate high-quality factory standards and social compliance. Additionally, we touch on regional manufacturing specializations, exemplified by the production of egg dispensers, and the importance of measuring the halo impact of ad strategies on total sales and rankings using metrics like TACoS and cost per customer acquisition. Listen in as we discuss strategies for international Amazon success, highlighting a thriving American brand's expansion into Amazon Japan. We'll explore the strategic benefits of entering the Japanese market, such as lower PPC costs and favorable tax conditions, which contribute to higher profit margins. Patience, quality products, and strong supplier relationships are emphasized as key differentiators from competitors. We also explore optimizing Amazon PPC campaigns with lifecycle-based rules and the power of using index images with numbered benefits to effectively communicate value in product listings. Discover effective strategies for online marketplaces as we recount past challenges and successes in sourcing and selling products in the U.S. market. Learn about creative approaches to finding less visible suppliers and the importance of clear communication and relationship-building. We also highlight the effectiveness of Target's marketplace and the strategic advantages of being indexed on Google to enhance Amazon rankings. Finally, we'll cover the critical importance of using correct HTS codes to avoid costly import tariff mistakes, sharing a personal experience that led to significant cost savings. Tune in and equip yourself with these valuable insights to kick off 2025 strong. In episode 628 of the Serious Sellers Podcast, we discuss: 00:00 - SSP Top 20 Strategies of 2024 02:02 - Selecting Verified Manufacturers for Trust 09:53 - Keyword Analysis and Visibility Tracking 12:25 - Strategies for International Amazon Success 19:36 - Effective Strategies for Online Marketplaces 20:06 - Leveraging Google for Business Growth 23:43 - Optimizing Amazon Listings for Google Images 25:40 - Optimizing Amazon Listings for Sales 32:12 - Enhancing Amazon Listings With COSMO 33:29 - Avoiding Costly Import Tariff Mistakes Transcript   Bradley Sutton: Today we're giving you the best strategy clips of the year so that you can start off 2025 with a leg up on your competition. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, like we do every year and we have been doing this since we started in what was it 2018, 2019? we do a recap episode where I handpick some of the best strategies of the entire year. Every year, we go through about 100 episodes a year, not including the weekly buzz, where we have a lot of guests and everybody has great strategies. It's really hard to pick some of the top ones, but what I did is me and the team got together and pulled out some of the top strategies that you guys had talked about in social media and such that you liked, and we put it together so that you could get a leg up on the competition now that we're at the beginning here of 2025.   Bradley Sutton: And so these are strategies that are not out of date. They're still valid. There are some that already, within a few months, became out of date. They're still valid. There are some that already, within a few months, became out of date. We're not including them here. So, guys, I hope you enjoy this episode. Get your pen and paper out. I want each and every one of you to make it your homework to pick five, at least five of these that we're about to get. I think we're doing about 20 here, but do five that most apply to you and your business. Not everything applies to everybody equally. Pick five out of these and implement it this month in your business, or at least make a plan for it. All right, so let's go ahead and see the top strategies of the year.   Kian Golzari: So the first thing you did was you selected verified manufacturers. And what's that for? It means any information that they provide on their listing, whether it be number of years in business, how many staff they have, what certificates they have, what patents they have, what products they have, what does their production line look like, the images and videos in the factory. That's all been verified by a third party, meaning InterTech, SGS, TUV. One of these very reputable companies have gone in and verified all the information is true, whereas if we didn't work with verified suppliers, then whatever information they want to put there, we just have to sort of take their word for it. So verified is the most important thing to search for first. Then, on the left-hand side of the page, you'll see trade assurance right, I would always click that as well and trade assurance just means that your payment is protected. So if you've ordered an egg dispenser which holds, you know, 20 eggs and you do the production and you receive one which only holds 10 eggs, then the trade assurance will protect you and it will refund your order because you've selected that right. That's just a little bit of a safety net important for, like you know, new sellers, right. And then, as you scroll down on the left-hand side of the page, you'll see something that says management certification, right. And if you scroll down a little bit more, yeah. So you see like BSCI and you see Zedek, you see ISO. I always like to select BSCI and ISO. So BSCI is your business social compliance initiative and ISO is just a really high-quality standard and this just basically means these are factory certificates that they have. So, uh, BSCI will go in and they'll check, like you know, um how many years you've been in business. Do you have, like, fire extinguishers? Do you have adequate lighting? Do you have safety exits? Like we've checked the dormitories, we've checked like the canteen where the workers eat. So it's kind of like gives you confidence that you're working for a very, very good factory, right. So now, if we go back to the top of the list, right, we've. Now we've searched by manufacturers, we've got verified manufacturers, we've got trade assurance and we've got factories which have, you know, BSCI and ISO certification. So now, as I'm scrolling down the list, like if you zoom in on the company names, like the first word in the company name is always the city or the province in which that factory is located.   Kian Golzari: So sometimes, like the factories, like electronics are made in Shenzhen, backpacks are normally made in like Shenzhou. Like furniture, like steel tubing for furniture, chairs is made like Yongkang. So I'm just trying to get familiar. Is there an area which specializes in egg dispensers? Maybe not because it's such a niche product, right, that maybe you could make it, make it anywhere. But as I scroll down, I'm trying to see, like, is there one name that pops up more frequent than others and in that area which specializes in that product? But I see Ningbo has probably popped up a few times, right? So, but anyway, it doesn't matter. If Ningbo had popped out like eight out of nine times, I would say, right, well, that's the region we need to be ordering from.   Bradley Sutton: Interesting.   Gefen Laredo: You know ACOS is great, but obviously this is TACoS Tuesday and TACoS is the metric of your total sales.   Carrie Miller: Yes.   Gefen Laredo: And so when we're looking at total sales something that we brought in and I know it's a little vague, but we really looked at the halo impact of ad strategies and how they impacted ranking and total sales, right. And so when we focused our ad strategy, maybe on a cost per customer acquisition model, maybe on a TACoS model, and we look to really prioritize, hey, where are we showing up, right? So, if, if, if we're driving all this traffic and we have a 20 percent conversion rate, let's say, on this keyword, are we tracking using, using uh, using a Helium 10, of course, um, are we tracking that ranking properly? To say, hey, we started running these ads aggressively on August 1st and if we have been tracking ranking on that keyword for the last two months since going aggressive on that term, where are we ranking now and how have sales changed? and are there broader KPIs that we're measuring outside of just direct ad revenue? And that worked really well for us because we centered that around tentpole events and this is a really big strategy of ours. That is incredibly complex, it takes a whole village to actually execute. But when we focus our customer acquisition and ranking models around major times in the year so think Prime Day, think Fall, Prime Day, Black Friday, Cyber Monday, holiday and then, of course, if you're a one-off brand, if you I don't know are ski related, then obviously your season is January to March. You know like there are differences, but really peak seasons. If you're able to focus your growth model around the times that are going to give you the most reward, then that worked really well for us last year and we expect to see a lot more of that this year, especially as we all expect people are going to be more deal oriented. It's a constant battle for margins, so the better rank you are, the more organic sales you drive, the better your TACoS is.   Ben Webber:                           Several years ago we were about to stock out of as you know, we sell a lot of fourth quarter products and kind of joke toy products and we're about to stock out of one that we sold between 800 and 1000 units a day of which is a fairly substantial issue. So we actually loaded up a cargo van and drove the cargo van to Amazon, talked our way through the front gates to deliver it and they took it, and so we did that once, then we did it again and we got through again. The third time they're like no, you can't do this, and so like okay, but somehow, like no, you, you can't do this, and so like okay, but somehow, we have to be able to do this. So we looked into carrier central and figure out how we could become a last mile rider, which is incredibly easy it takes about 15 minutes to fill out a form and then you have to show that you can back in and out of a parking spot incredibly, incredibly easy. But so in that January we bought a truck and the rest is history from there. But it came about because we were about to stock out and panicked and we're like, well, what's the worst that can happen?   Silas Moestrup Pedersen: And one of the things that I recommend to every time that we have a new client or meet someone is to narrow in on fewer skills. It sounds quite simple, right, but what we do every time is that if you have a big catalog A, B, C and D products and then A products they get a special treatment compared to B, C and D. It could even be, if your catalog is massive, you only focus your ad spend on A products. Same thing from a content perspective. Those are the ones that get the most love in terms of title, bullet point, backend attributes, et cetera, descriptions. So it's just having that focus on fewer products, I think, is number one. Then, if you can automate your reporting, we have that in Looker automated so that you don't have to necessarily sit and look at the data and pull Excel spreadsheets et cetera it just saves you so much time. If you're capable of doing it and spending time on it, then I think. Thirdly, we talked a little bit about it, but I think taking the time to do super solid keyword research from the get-go Like get into Magnet, get into Amazon's data sources, get into Cerebro, look for all your competitors' keywords et cetera understand what those A keywords are, and those A keywords are the only thing that you focus on in the start. Those are the ones that go into your rank campaigns, that they go into your manual campaigns, et cetera, and that those are the ones that just like where you track everything through Like a little hack could be for your A products. Every week you use a repro. Every other week you put in your A product and then you export all the data for that. You take a spreadsheet. In column A you say this is the date when I pulled the. This is the date of either. I pulled the data, this is the ASIN you put in the ASIN that you pulled the data for. Then you make a formula.   Silas Moestrup Pedersen: You can just ask ChatGPT where, based on the paid and organic rank, you say whether you classified the keyword as being on page one, two, three or four, and then you pull this data in this way every single week for maybe two months when you're running a new test or something like that. You take all the data, you put it into a pivot table and boom, then you would have an overview and a graph of how many like your all your page one, two, three, four positions across your entire catalog and you could even put a filter on up in the top and then you can sort by ASIN and then you basically have your own visibility tool where you can see your paid on your organic visibility on a weekly level at an Asian level. And you can use that to take all those keywords If you're ranking let's say page three or two or something like that put them into a rank campaign. If you feel like they're good, you can take all the keywords where you're on page two, maybe put them in the title, et cetera. So, like building those systems, that allows you to scale something consistently.   Bradley Sutton:                           What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me forward slash profits.   Cara Sayer: So one of the biggest things was the fact that I do think a lot of Amazon sellers don't really have a brand. They just have a name for a business or a name for something that they use and they don't really have a what I'd call a true brand. And they don't always. I think sometimes also, existing only on Amazon makes you lose perspective on you know how normal businesses work, like businesses that aren't based on Amazon, and so you know a lot of businesses. I mean, I think throughout life, people buy from people and I think that's so important to remember that, even on Amazon, one of the reasons why Amazon focuses so heavily on A plus listings and now they're bringing in the premium A plus and all the rest of it because Amazon knows right. You know me quite a few years now and I've always banged on about brand. I've always banged on about having a story. Tell your story. It doesn't have to be your story necessarily, it could be the product story, but you need to have something that differentiates you. And even then, I was chatting to someone at the conference earlier on and I was saying the thing is that sometimes it's not even the fact that you're selling different products, it's the way that you curate them right. So it's the collection of products that you've chosen to sell under your brand name says something.   Nick Katz: So one of our clients is an international brand. They're an American registered company and they last year they cleared seven figures and we're definitely looking to do a lot more this year. That's in two years. They're doing very, very well in America, they sell in Europe and they sell in Canada. But the Japanese sales are now almost comparable to the to the us sales, but the profit margins are a lot higher.   Bradley Sutton:                           That was about my second question.   Nick Katz: Yeah, because you know things like the PPC is a hell of a lot cheaper. The ACOS for the account is about uh, I think it's about eight, nine percent now. The TACoS is about three or four percent. It's the kind of figures you can't really get in the US. So actually in theory you could sell a lot less in Japan and still end up with the same kind of profit as you could in the US. But obviously if you're getting sales close to the US you're probably going to have much, much higher margins. Japan generally is cheaper. It's cheaper tax as well if you are off the threshold to pay tax. But if you're under 10 million yen, which is probably about 60,000, 70,000 US, if you're under that in sales, you don't have to pay consumption tax. There is no tax. So anybody like me selling in Europe who gets absolutely lost by the tax authorities there, paying 19, 20, 21, 23% in some of the regions in Europe, you could be selling 50, 60,000 US in Japan and not have to pay any consumption tax whatsoever. So there are definite advantages to selling in Japan.   Bradley Sutton: What are some of the things that set you apart from maybe the 10 other matcha people who maybe have started and gone out of business, you know, because they didn't have your strategy? What do you think set you apart from others?   Sam: Well, I think a handful of things. The first one is okay, so I think you can use. You can rely on Amazon PPC. You can look at your search term impression share reports, you can look at your keyword ranking and all that kind of stuff and that will help you in the short run. But honestly, the thing that really helped us the most was patience and making sure that your product is on a sensory level it's actually good and people like it. Once you have those two things covered, then you just need to get people to try it, get them to tell their friends, and then their friends who are interested in Marchable buy. Then they are buying again and then this whole thing kind of grows by itself. Your PPC and all of these other tools that you have are really just like fuel that you add to this engine.   Singchuen: And on the other side of things is, obviously you kind of need to make sure that you treat your suppliers well as well. Make sure that they understand what you're going through and make sure that you try to understand what they're going through. If language is a barrier, hire an interpreter, right, it's not too difficult. Decency goes both ways. So you may be pressed, but you've got to recognize that the factories themselves, they are pressed as well. So working together for a compromise, understanding each other and not throwing too much Just to be a little bit more understanding towards each other, goes a long way. A bit more understanding towards each other goes a long way. I think what tends to happen is that if you're not patient, as Sam has mentioned, you may cut off communications with factories that may help you in the future, and you don't want to do that.   Destaney Wishon: I think the biggest things that we look at is we create rules for the different outcomes we want. If we're launching a brand-new product, then we're creating rules that are based off sales. So we're going to be taking a deep dive into, hey, what is the conversion rate and what is the sales? And we're going to build rules for maximizing that increased bid when I have a certain conversion rate. On the flip side, if our goal is profitability, we're going to work backwards from our ACOS or RoAS goal. We're going to say, hey, let's build rules that are based on lowering bids when our ACOS is too high, and maybe layering in our conversion rates also low, let's go even lower, right. So those are the two simplest ones that we look at, but it really needs to be strategic. You can create rules that are based off the phase your product's in, whether it's launch, consistency, profitability, organic rank. You can create rules based off your overall business outcomes. Which is always an important one is what is that key RoAS that you're going to optimize for all of your campaigns, but just making sure not to overcomplicate it in the beginning, right. Once you start to understand the correlation between CPC and RoAS, then you can start building in a little bit more customization around lifecycle and things like that.   Kevin King: This is how you been converting like crazy with what? what do you call an index image? This he calls it the uh, it's the image in your listing that will be the top reasons why your product is the best. This is not your main photo. This is not your photo number one. This is what he calls this photo number two and it's an index of of your products is why I think it's why he calls it the index image, and what he says is you need to number the benefits. A lot of of people are using call-outs, they use infographics, but they don't number them. So you want to actually have numbers like this. So this should be something like this should be your second image the five reasons you love, or the seven reasons or the three reasons.   Odd numbers are always better than even numbers. Three, five or seven or nine always work the best. But here he's got the five and look, there's big, there's numbers. That's important. He just doesn't list them. People like order and when they see numbers, their mind can sort it and they can read it quickly and it makes sense to them. So the numbering system here is critical, not just the fact that he put the main point, the main benefit and capital, and then explained it in. I mean in bold and a little bit larger than explained everything else below it in light blue, but he's got these numbers. That's the critical thing is numbering it.   Bradley Sutton: Maybe this is a little bit of the sexy side of patents, but you've talked before about how patents doing patent searches can actually be a form of product research and finding a product to sell on Amazon. How in the world is that possible?   Rich Goldstein: Yeah, absolutely it's true, because the way that the patent system works, once a patent expires, it's fair game for anyone to use it. So a utility patent lasts for 20 years and a design patent lasts for 15. But once that patent expires, anyone can make that product and, at the same time, keep in mind that a lot of people have an idea for a product, they get it patented, but they never do the research, they never learn about the process enough to actually get that product launched, and so there are a lot of great ideas that have been patented that are just in the patent archives and they've never actually been put on the market. There are some lousy ideas, but there are also some great ideas, and so if you know how and you search the patent record for expired patents, you can find ideas for really great potential products.   Tom - Honest FBA: We dabbled with the US a few times in the past and Thomas Net is really popular. You see, it's spoken about quite a lot as a place, as a resource. Honestly, we never had any success there. There was a time when we were the MOQs are always insanely high and there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty high. And there was a product previously that we agreed to the MOQ. It was something like 10 or 20,000 units. It was pretty big. And we were like, okay, we'll go for it, but can you just repackage them into a different kind of mix? And they just said, nah, nah, don't fancy it. And we were like, right, okay. So we kind of banged our head against the wall. So now a little-known site called Google is honestly the best bet, so like, but I'm not talking page one at Google. You've got to dig. So put on a VPN. If you're somewhere like we are, like in Spain, put on a US VPN and then get down to like pages five, six, seven, eight, get in there. And then I just hammer a lot of emails out, but a lot of the websites that you find down in those stages or those pages. They're not good at SEO, they're generally kind of old sites, but you're finding older, established businesses so and often you'll find a phone number. So one of the best lessons I say is like get on the phone and just ring them up and you can save months of time, like the guy who ended up.   Tom - Honest FBA: One of the guys who ended up working with had a phone call with him on the first day. I found it and we ended up. We're now doing two products with him already. We've got another three lined up and he had nothing to do with the niche we're in. He was in so we're in pets. He was in humans. He was in food. I just gave him a call, explained the brand vision, what we're trying to do. He got really excited. He's now helping us source new ingredients. He's coming to me with product ideas. He's now going to do a whole range of products for us. So that was one of the beauties is like having that communication line and being able to really explain yourself has been massive. We are still sourcing in China, by the way. We still think it's a really viable option, but having this US option as well, there's so many benefits to it.   Grace Kopplin: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, target Plus and that's been a key, key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well, that have gotten the attention of a buyer and actually got store placement, which is really exciting. And, at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon. So we tend to try to use that strategy.   Bradley Sutton: How do you get on target these days? Wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like yeah.   Grace Kopplin: I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their backend is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only, but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer.   Leo Sgovio: So there are a few reasons why you want to be indexed on Google, and for the most, let's start from the most advanced ones, right? Advanced sellers they normally try to send traffic to Amazon, especially during the launch period, using external traffic, right? So Google, we know, is a good referral that tends to help your rankings, and so Amazon tends to reward you if they see traffic coming from Google. So if you're not indexed, you lose a chance to show Amazon that you are getting traffic from Google. Now, I have a theory that paid traffic has a little bit more weight than organic, but the reason why you want to be indexed and the reason why you might want to be indexed for certain keywords is so that when you drive traffic through the URL to Amazon, you can actually give attribution to that keyword. That's number one, right? So you can actually use these URLs as your two-step.   Leo Sgovio: Number two if you do a good job with your indexation and your listing is optimized, you actually also appear in the images, right? And so if people are looking for specific products, sometimes I search on Google using images because I'm looking for specific products that might be hard to find on Amazon. But if I look through the Google images and I find the product, then I go to Amazon and so if you're not indexed, you're also not going to be able to be found there, and Google images actually gets a ton of traffic. So here are some of the reasons why, two of the reasons why. I can think of many more, but the most important are these ones. Google is still one of the largest search engine, and so missing out on that opportunity search engine and so missing out on that opportunity, I'm afraid it causes a lot of missed visibility for an Amazon seller at a listing level.   Carrie Miller: I think one of the things that sets us apart is that when I've created our listings, or whenever I create our photos, I think about what are the main benefits of the product, the main selling points of it, and I realized this isn't something that everyone can easily do, and so the way I kind of have been teaching it is that you can take your competitor's listing, download their reviews, download their best reviews, their five-star reviews, and say ask ChatGPT, like, what do people like most about this product? What are the benefits of this product according to reviews? What do people like? Basically, ask a bunch of questions to ChatGPT and you'll get a bunch of kind of selling points and you'll kind of see a trend of like the top selling points or top benefits of your product. And that's what you want to focus on is like what's in it for the customer? You've got to kind of appeal to their emotions. How is it going to make their life better, easier, are easier, are they going to be more beautiful? Are they going to you know what? What is it, what's in it for them?   Carrie Miller: And I think that that is going to be the key that sets you apart, and I know it's. It sounds pretty basic, but I've actually been doing some looking at different listings. People have been asking me hey, can you take a look at my listing? And when I look at the listing, I'm like, well, these aren't, these are not actually selling points or benefits. Like, these are features of the product. Right, you can always put the features in right later on, but how are you appealing to the person when you were? If you're telling somebody about your product, are you being like oh hey, the dimensions are 14 by 14. Like that's, that's like an afterthought, right? You, you want to. However, you would even just sell to a person, like talking face to face. That's how you're going to do that. Your first image shouldn't be a dimension photo. It should be a selling point, your main, like best selling point, main benefit in that first image. So I think that's a huge thing that a lot of people are kind of missing.   Bradley Sutton: What would you say is the most actionable things from search career performance? That kind of closes out like, hey, this is actually something that is not just, oh, it's good to know, but hey, I'm actually going to take action, uh, on this.    Mansour Norouzi: Taking action. I would say, even when I look at my own brand one is that for the main keywords, what I actually I do this on a weekly basis I have a list of the main keywords which is for my, for one of my aces are like 10 uh, 10 uh keywords and actually I go into the detail of week over week what is happening to my click share for those keywords, because they are very important for me and I want to be on the top and like top five for these turns. I want to be aware of what is going on with my competitors and what's my need. So if I see I have a track of my click share for the keywords, if I see it is going down, right away I'll figure out what's going on and maybe push with my advertising, for that for me would be our main keywords and what's going happening for my click share rate, conversion rate and click share just on my top keywords. Honestly, I will go, I think, by myself going with all for all the keywords, just like top five to 10 keywords, what they are, and I'll keep it very close overview and monitor them to see exactly what's going on, because you see that search volume going up or down, but I want my click share and my conversion share that I have I'm generating. Either they are consistent or going up. So if I see this trend is down, right away I start doing maybe I run coupon code or I push with my advertising to make sure I'm getting them back into track.   Bradley Sutton: What is your favorite? Helium 10 tool Ksenia or function of a tool.   Kseniia Reidel: Probably the audience. That's the one that I use all the time. Is it called audience?   Bradley Sutton: Yeah, the split where you ask the questions to the people and say, how are you using that Like for your images, or just for product ideas, or what are you using that?   Kseniia Reidel: Honestly for everything. For both for the product ideas, for your images, or just for product ideas or what are you using that? Honestly for everything. But both for the product ideas, for the images, because I just think it's so easy. You know, when you're thinking about like the product we find, then I usually do um, like the drawing and uh, 3d, you know the 3d image of the product that doesn't exist yet. Then usually all my products are like, really designed differently, that's what's on the market right now, and I just upload the image there and I see what people say and ask them would you buy this product? And if you wouldn't buy this product, why, why not? Or what would you change in this product? And sometimes I see the things that I didn't even you know, I didn't even think about that.   Bradley Sutton: So you're launching just the 3d rendering and just asking a question on that image, or you're launching it like, or you're launching it, you're putting it in a poll next to like existing products and asking them, or which one are you doing?   Kseniia Reidel: I'm doing both. Actually, the first, I just do the rendering and ask them would you buy this product? And if you would not buy this product, what would you change Like? How would you make it better for you? And then sometimes I also compare it to the other products that are on the market and ask them which one would they buy?   Bradley Sutton: Interesting.   Kseniia Reidel: And a lot of times I do the changes on the product based on what the people say.   Bradley Sutton: What was the results of those search, find, buy in order to send those relevancy signals? Again, not for rank, but to send those relevancy signals to Amazon. Take a look at this when I ran in Cerebro on June 19th, just three days after they did that relevancy single, you know, push those three coworkers here at Helium 10,. Take a look now at the Amazon recommended rank. Remember how it was only showing two keywords for Amazon recommended rank. Now it was showing multiple ones and it put that keyword that I sent the relevancy signal for egg holder countertop. It had Amazon recommended rank number three, which basically means that that was the third most important keyword according to Amazon for this product. Now do you remember what I was getting for impressions in PPC? Like 200 total impressions over three days. What did sending those relevancy signals to Amazon do for my PPC impressions? Take a look at this. To amazon, do for my PPC impressions. Take a look at this.   The next three day period from June 19th when my relevancy got fixed to June 21st instead of 200 impressions, 5 000 impressions, 4 000 of that. How? What keyword was it for? Egg holder countertop, that one that I sent those relevancy signals to Amazon for? This works, guys.   Ryan King:                          So Walmart has the equivalent would be brand portal, and I would absolutely recommend, if you're the seller, if you're the brand, to register through brand portal, and the main reasons are there are certain advertising opportunities that are only available to brand registered brands, so sponsored brand videos, sponsored brand ads that go across as banner displays. Another major one would be brand shops, brand shelves we can talk about later as well and then IP protection, and so the advantage of being registered in Brand Portal is that you can file IP infringement claims, and in this case, the most successful one to do is to file claims against those alternate listings for using your copyrighted imagery, and so we see success of getting those pulled down within 48 hours, typically when that happens. Now you can still file that IP claim even if you're not registered through Brand Portal. There's a link to file that claim, but you can't track its progress, you can't see the history, all those kinds of things. So it just gives you greater credibility in those and greater ability to look back at the progress. And the last one I'd say is if you're a registered brand, it's going to give you the highest content ranking for your listing. So even if there are other sellers that have tried to change that listing content. You're going to outrank them as the registered brand and chances are you're not going to have to deal with things changing on your listing in that regard.   Kevin Dolan: Cosmo is a specific tool and I think that the function that it performs is valuable to enhancing Amazon's understanding of a listing. So I certainly would not be surprised to see Amazon implementing this in a production capacity on a large swath of searches. That would not be surprising to me, but it's not as massive as the shift that we've seen into semantic-focused search. Cosmo in particular discusses essentially a mechanism for enhancing Amazon's understanding of a product by taking into consideration things that aren't expressed in the query and things that aren't expressed in the listing. The example that they use in the paper, the canonical example, is if you're looking for shoes for pregnant women, a listing might not literally say shoes for pregnant women. It might produce a specific type of open toed shoe that has good support, good comfort. That might not literally be listed as a keyword in the listing, but it might be something that the system can infer based on its knowledge of the universe, about what it's like to be a pregnant woman and the types of products that they might benefit from.   Norm Farrar: Out of everybody that we've looked at, it was up to 80. But 70% of Amazon sellers do not have the proper HTS code. They let their Chinese seller set an HS code and it's wrong. So when they get in here and guess what, nobody, nobody is calculating that as a part of your cost of goods. So they're going out, they're sourcing in China, they're not calculating, and this could be as high as 400%. Now, I've never seen it that, but it can be. So you know you're 25, 40% of your cost of goods. Is that not something that should be calculated? And like for me, I was doing natural soaps and I was paying 17%. So we were taking a look at it and Afolabi says can you consider this Castile soap? And I said yeah, it's olive based. And he goes well, how about I give you some good news. Pay zero. I just stuffed 17% back in my pocket. So out of the 70% of people that are missing the boat, they don't have the proper tariff code and the average person that gets the proper tariff code on an order the average that we've been able to calculate has been $7,800.

EP 92 - Answering All of Your Apparel Sourcing Questions with Expert, Cheryl Tzeng In this episode, I'm sitting down with Cheryl Tzeng from Short Street Company to answer all of your questions about apparel sourcing! We explore the critical factors for selecting the right factory, including evaluating capabilities for your specific product type and ensuring alignment with your brand's production needs. Cheryl is an expert in sourcing and is sharing her wealth of knowledge on building strong factory partnerships through open communication and mutual respect. Cheryl also shares how strategic decisions about the country of origin to optimize costs and enhance product value are essential. Sustainability and social responsibility come to the forefront as we discuss the importance of certifications like Blue Sign, fair wages, and community involvement when choosing your manufacturing partners. Cheryl offers advice on negotiating vendor contracts to foster mutually beneficial relationships, such as tailoring minimum order quantities (MOQ's) and lead times to fit your brand's unique needs. We get into production planning strategies like establishing clear Service Level Agreements (SLA's) and maintaining organized processes to mitigate risks and ensure quality standards. This episode is packed with so much valuable information to help you streamline your production process and cultivate lasting partnerships in the apparel industry. In this episode, you'll hear:  -The top 3 things you need to consider when choosing a factory to work with. -Don't sleep on Country of Origin!  Hear why it's so important. -How sustainability factors into your manufacturing starts with where YOU want to be. -Lead times and MOQ's are essential when it comes to negotiating terms of a contract with your factory. -You must set expectations with your factory...it helps everyone involved. We can't wait to hear what you think of this episode!   Connect with Cheryl: LinkedIn: https://www.linkedin.com/in/cheryltzeng/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Oggi ti voglio far conoscere un'ulteriore libreria di mock chiamata NSubstitute, che nel corso dell'ultimo anno ha avuto una crescita di utilizzo non da poco, questo dovuto anche ad un problema inerente Moq avvenuto un anno fa.https://nsubstitute.github.io/https://youtu.be/BKozFlV2kUshttps://sogue.medium.com/transitioning-from-moq-to-nsubstitute-in-net-unit-testing-f9a167da34bhttps://www.xedotnet.org/https://datasaturdays.com/Event/20241123-datasaturday0064https://www.wpc.education/#dotnet #unitest #NSubstitute #dotnetinpillole

Per testare il codice al meglio, abbiamo bisogno di isolare il codice da molte dipendenze, e Moq risolve proprio questo, dandoci la possibilità di creare con facilità dei mock di interfacce e classe da cui il nostro codice dipende.https://github.com/devlooped/moqhttps://learn.microsoft.com/it-it/shows/visual-studio-toolbox/unit-testing-moq-framework#dotnetinpillole #unittest #moq #dotnet

When you are  approaching suppliers for your product business  what do they want from you.  What are the red flags when deciding which suppliers to work with for your fashion brand or product start up.  We answer these and much more in Ep 153 of start scale succeed I chat with Sheredene Rose Ex head of design for Monsoon and co-founder of Kappas India a supply and manufacturing company for fashion garments Tips for Working with Suppliers:    - Key questions to ask regarding product fit, social compliance, and ethical practices.sampling and MOQ     - Importance of early assessment of communication and payment terms. Product Sampling Costs    - Insight into factory sampling costs being typically two to three times the bulk cost price or FOB price. Informed Design Choices:    - Importance of hit rates in sampling and order placements.    - Caution against offering too many options and mismatched quantities without market demand research. *Market Intelligence & Supplier Relations:    - Necessity for clarity, understanding of pricing, and strong relationships.    - Warning against unrealistic expectations and frequent design changes. Guest Sheredene Rose  Sheredene shares her transition from a corporate design background to founding her own brands and a supply business in Delhi. Post-COVID, she and her partner Gagan pivoted from traditional retail to supporting online businesses, emphasizing the need for a clear product vision and well-thought presentation for success. https://www.iislaandbird.com/shop/ www.kapaasindia.com The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women's e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.   Neon is offering listeners a FREE scaling audit worth £3000!  So whether your sales have plateaued or you're looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.  Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.  https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/

While Alibaba is a popular choice, it isn't always the best option for dropshippers due to communication issues, minimum order quantities (MOQ), and long shipping times. In this episode, we dive into the best Chinese suppliers that can be great alternatives to Alibaba.What You'll Learn:What to Look for in a Supplier: Key factors to consider when choosing a dropshipping supplier.Benefiting from Automation with the RIGHT Suppliers: How to use automation tools to streamline your dropshipping process.Niched Suppliers: Discover suppliers that specialize in specific niches.Shipping Times: Learn about suppliers with faster shipping options.Why Listen? If you're looking for reliable alternatives to Alibaba that can offer better communication, lower MOQs, and quicker shipping times, this episode is for you. We'll provide insights into lesser-known suppliers that can boost your dropshipping business.⭐ Start Your

В C# принято создавать отдельный интерфейс для каждой сущности ради обеспечения тестируемости. Но так ли это нужно? Можно ли обойтись без создания дублирующего кода?Спасибо всем кто нас слушает. Ждем Ваши комментарии.Бесплатный открытый курс "Rust для DotNet разработчиков": https://www.youtube.com/playlist?list=PLbxr_aGL4q3S2iE00WFPNTzKAARURZW1ZShownotes: 00:00:00 Вступление00:02:50 В чем проблема интерфейсов для тестов?00:18:45 protected virtual метод вместо выноса интерфейса00:34:40 Мокаем прямые зависимости, AutoMock00:50:50 Производительность вызова виртуальных методовСсылки:- https://github.com/moq/Moq.AutoMocker : Moq.AutoMocker- https://dev.to/aloneguid/c-net-method-call-performance-facts-1koi : C#/.NET Method Call Performance - FactsВидео: https://youtube.com/live/eBnaLdq0VXQ Слушайте все выпуски: https://dotnetmore.mave.digitalYouTube: https://www.youtube.com/playlist?list=PLbxr_aGL4q3R6kfpa7Q8biS11T56cNMf5Обсуждайте:- Telegram: https://t.me/dotnetmore_chatСледите за новостями:– Twitter: https://twitter.com/dotnetmore– Telegram channel: https://t.me/dotnetmoreCopyright: https://creativecommons.org/licenses/by-sa/4.0/

Today I will be answering four questions that I've been asked from my membership and mastermind about stock management.     If you've got a question about stock management that isn't answered by today's podcast, you can join the Resilient Retail Club, where you will be able to ask me whatever questions you'd like whenever you like.    And if you have enjoyed this series on stock management but you know, for a fact, you will just not have the time to do it, then I do encourage you to join the waiting list for my new service, which will be launching later this year. I am going to be able to work with you to manage your stock better. Join the waiting list here: https://futureretail.lpages.co/feel-good-business/   Let's Dive In:   [00:00] Your Stock Management Questions Answered [01:51] If you have questions about stock management that are not answered here reach out! [02:22] Question 1: I'm a stationery company and I sell both direct to consumer and business to business. It would take me around 10 business days to get more stock.  I've heard that you should always order the minimum order quantity (MOQ) when testing out a new product. But what if that minimum is one?  [06:28] Question 2: Quite a bit of my stock has a really long lead time, like six months, and I need to buy quite a bit to get a decent price in shipping. How do you balance making sure you don't run out of stock with not carrying too much? Should I carry smaller amounts and order more often, even if it means the margin takes a hit?   [10:16] Question #3: I would like some guidance when stock has to be ordered a long way in advance. So for example, in my case, children's clothes are pre-ordered in autumn for spring delivery with new designs and styles released. I find this challenging as I'm being forced to buy in larger quantities than I would usually as I can only pre-order. They have no stock to order again if I misjudge. Plus it's a new design so I feel like I'm gambling on what would sell well. Often the order arrives one to two months late and it is a large sum of money I have to pay in one go when I wouldn't usually spend like that. [15:58] Question 4: I'm buying Christmas stock, how much stock should I have, ideally in terms of value? Is it as simple as I want to turn over X during November and December so my stock value should be Y?   

Ever wonder how an Amazon seller jumps from zero to hero with a product that defies the odds? In our first-ever Seller's Edge Series episode, let's explore success stories, product journeys, and every tactic that will help you find your first or next E-commerce product. Special guest Shivali Patel, brand evangelist at Helium 10,  joins us bringing the heat with a story of how a $45,000 revenue bomb was dropped in just two weeks after launching in Q4, proving that with the right strategies, such as leveraging BlackBox for product research and adding unique value, anyone can stand out in the crowded Amazon marketplace. Finally, for those ready to expand their horizons, our brand, Manny's Mysterious Oddities, is branching out into the bat niche, where opportunities lurk in the shadows. Using Amazon's Product Opportunity Explorer and Helium 10's BlackBox, we dissect how to scout and validate new product extensions for your Amazon brand. This episode isn't just about telling you what worked; it's about showing you how to pivot and roll with the punches, finding those hidden gems in the market, such as bat-shaped bath mats, that could become your next big win. And for the cherry on top, resources and podcast episodes are flagged to help you turn these insights into action. Join us to learn about these actionable strategies, and let's raise the stakes in your Amazon selling game.   In episode 533 of the Serious Sellers Podcast, Bradley and Shivali discuss: 00:00 - Sellers Edge Monthly 00:31 - Strategies for Finding Profitable Amazon Products 04:50 - Discover New Business Opportunities at Trade Shows 15:55 - Profit Margin and Sales Success  19:16 - Discovering Product Opportunities on Amazon  24:16 - Bat Niche Product Opportunities Exploration 30:47 - Launch New Product At A Higher Price 31:29 - Advanced Keyword Research and Product Opportunities 37:27 - Combining Amazon Brand Analytics and Helium 10 BlackBox Data 42:36 - Brand Analytics and Launch Strategies 43:38 - Accessing and Listening to Podcast Episodes Transcript Bradley Sutton: Today is our first ever Sellers Edge Monthly Training. In this episode we're going to go over how I found a brand new product that I can come in at a price point twice as much as the competition, and how Shivali was able to sell $45,000 on her brand new product in only two weeks. How cool is that? Pretty cool, I think. One, two, three, four. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as mentioned, this is the first in a new series that we're going to do monthly where we go over a different topic in our sellers edge training webinar. I actually recorded this in front of a live audience, so this episode might have a little bit different sound than normally and there's definitely some interactions there, but we have here cut up the highlights from that training and basically I'm going to show you how Shivali took some steps to have a product that nobody can compete with her in and it was over $100 and she was able to get 40% profit and sell $45,000, even though she launched right after Black Friday Kind of crazy. And then how I am launching a product like in the next couple of weeks and I'm going through all the steps on exactly how I found it and how I can have a higher price point as well, and we go over some other product research strategies that I think will definitely be able to help you guys. So this is a new series. Hope you enjoy it. Bradley Sutton: This is 100% based on value that can help you find your first or next product to sell on Amazon. Here we go, welcome to our new monthly workshop. We call it Sellers Edge Monthly Series, and this one is entitled how to Find your First or Next Product to Sell in 2024. So we are going to start off with a real life experience. I'm going to interview somebody right now who launched a product and had a lot of success on Amazon, especially in Q4, which is kind of like when people say, oh, you should never launch a product during that time. So we're going to ask Shivali to come on the show right now. Shivali, you there? Shivali Patel: Yes, I am Awesome. Bradley Sutton: I want to talk to you about your product launch. We had you on the podcast a few months ago and you were talking about this long journey of getting it ready, but then you actually launched in December. But for those who maybe didn't hear that podcast, let's start on this. You were selling on Amazon years ago and then you've always been selling for years, like books, but you really wanted to have a physical product to sell. A lot of people here they're looking for their first product, so they might have been kind of like in a it wasn't your first product but you were restarting it, so there might be a similar situation to you. So how do you tackle it? First, like, were you like hey, I want to try to find a product that just there's a lot of demand for it. Or you like hey, I want to find a lot of demand, but it's got to be something that maybe I'm passionate about. What was your thought process when you first started? Shivali Patel: I was quite open to whatever opportunity I was finding. I was using Blackbox, which I love because I come my first brand I launched years ago. I did manually. I was inside of Amazon, going through best sellers list, looking at BSRs, trying to understand the reviews, figure out what I could do better, and that's great, it works. But it takes a long time, and so that's where software like Blackbox is really, really helpful, because the process is over 2 billion data points daily right, Something that you can't actually do. So going in I was pretty open. I did many, many searches inside of Blackbox and then from there, started narrowing things down based off of different parameters. So whether that was profitability I mean all these things are important but profitability, what I can add? Value creation, the price point, checking out the market, the competition, what sort of reviews there are yeah, and I also did go to trade shows as well, so I went. I actually flew out. At the time I was considering a cocktail smoker kit. Bradley Sutton: What is a cocktail smoker kit. Shivali Patel: It's those for anybody who drinks. I mean you don't have to necessarily have it be a cocktail but a mocktail or even smoking. Your food comes with a little blow torch and then a different oak piece. Bradley Sutton: Yeah, I see that. Shivali Patel: Yeah, it's really nice. But I was considering that and a supplier ended up saying, hey, I'm actually in the US, and so I flew out to meet that supplier in person, which is a really, really cool experience. There was many vendors there, people that have flown in from Indonesia, from China. I got to see actual products, field them, try to negotiate a price point, get a basic understanding. Cool Enough is I ended up meeting somebody who helped me design a brand new product which I'm hoping to launch eventually as well. Bradley Sutton: This was at the trade show that you went to. Shivali Patel: At the trade show. Yeah, so they designed in a completely new style of a product for me. Bradley Sutton: Okay, so that's the first thing that's probably interesting to. Maybe some of you guys haven't thought about that, but you know, maybe you think that, oh, the only place you can go to trade shows which is 100% accurate, like it's a great place to go, is like in China. But what she's always talking about, I believe, was in Chicago or somewhere in the United States. So sometimes you know a lot of Chinese factories, indian factories and other factories. They'll come to US based trade shows and it's also a place where you can go and meet a supplier. Maybe you've been talking to online, like she was doing, but also you might meet somebody else. That is completely not even why you went there. So in her situation, she met somebody who's helping her design another product. So then that original product, the Smoker Kit you went to that trade show. You kind of like I'm probably not going to do this. How did you land on this makeup bag that you ended up going with? Shivali Patel: I found it inside a black box and I saw many different keywords. Actually, I was using the keywords tab. I went through and I did a few other things. I did the regular products tab, I did the keywords tab, I went into product opportunity explorer inside of Amazon. I was looking at Etsy and Pinterest trends as well. Anytime I was scrolling on social media. I mean the list was massive. And then eventually I found, I think, five to six different keywords inside of the keywords tab that were all related to the bag, so obviously there was a growing demand for it. And then from there went into the product validation and I felt like I could actually contribute something to that space, because I grew up in fashion and in the beauty personal care sector. I guess is something that I've taken time to educate myself on and spent many hours with, and so when I started having conversations after that with you, I think we also had a very unique pitching point that I felt I could go onto the market with a premium price point, because anytime I'm selling something, the value of creation is important, but you also want to make it worth the person's while. So if I'm going in with a premium price, I want to over, deliver on it, and I think this bag really hit all those spots. Bradley Sutton: And this was a high. The current the market was kind of high, aren't most products there like 80, 100 bucks or so? Shivali Patel: Now. So when I was looking at this product, everything was 30 bucks and I wanted to sell it for 120. And I knew I wanted to sell it for somewhere between 120 and like 140. But by the time that I actually launched, there was a couple bags on the market that were selling for 160 with a lot less value. In my opinion, they're nice, but also, if you think about anything else in the world you have your cars, you have your coach bags there's always a market for something. So I suppose at that point it's just what you're planning to or who you're really getting. Bradley Sutton: So then you know a lot of people here in this room. You know they might not be able to afford a product that requires an investment, you know pretty high, because you know if you're having a 100, $120 product, you know your costs might be like 30 bucks or 40 bucks a unit. And then, if you're, what was your MOQ, by the way? Shivali Patel: My MOQ was 500. Bradley Sutton: 500, all right. So, like, you guys can do the math, if you're buying a product that costs $30 and you have to order 500 or 1000, you know you're already talking about 15, $20, $30,000 before you even consider shipping. However, on the flip side is if you can afford that. This is just by itself a way that you can differentiate yourself from from these saturated niches, because not that many people can afford to go into a niche like that. So you're immediately kind of like disqualifying a lot of the potential people that you might that you might, you know, be going up again. So let's fast forward. You know, you took a few months. You started designing the product. You're looking at different, different needs and you actually built in like your own program. Since you're kind of like your own influencer, you're like, hey, I'm going to sell this product with also like this course, and so just, you know, briefly, like in a minute or so, can you talk about how that idea came? And then what's the deliverable? Like, like, are people getting this, this card inside the thing that says, hey, sign up for my beauty course, or how did that work? Shivali Patel: I have always sold physical and digital products separately, and I thought it would be interesting to combine the two, especially because a lot of the competitors inside of the makeup bag market were selling, essentially as the add-on, a 10x magnifier. It was like a bonus piece that people throw in for bundling options. And I know for me, while a magnifying mirror is helpful, I don't actually use one on a day-to-day basis, so it has no real value for me as a consumer, not to say that it doesn't for somebody else, but for me. Outside of that, they also had these little travel jewelry compartments, which is great, but again, what's something that would be more of an experience, right, that would justify $120 price point. And so I started looking at the intersection of a digital course or a live coaching element, which one increases your touch points with the customer you get to hopefully get with, of course, in like, I'm not saying anything, black hat, I'm just saying that you can get to know, maybe, your customer a little bit better and then you'll know their order number so you can ask them to request a review a little bit later on. But yeah, the delivery aspect of it for the actual course is the product insert, which I created a QR code using Helium 10s portals and then just put that in so they get access to exclusive course that pretty much no other competitors can replicate, right? Because it takes a significant amount of time to go through and film a bunch of videos and then also end up taking time to do live coaching as well. Bradley Sutton: Yeah, hold on. I want to pause you right there because this is important. I want to make sure people understood the main point here. We hear so much and maybe you who haven't started on Amazon yet you've probably heard oh my goodness, it's too late to sell on Amazon, or there's just too much competition, or no matter what I sell, everybody's going to copy me. And then everybody's going to do it and have a low price. And, guys, let me tell you that's, first of all, that's not true. Like in some, you know, like categories, maybe, okay, maybe that's true. Like, if you just have a generic product, could everybody copy you? There's not much room for differentiation? Sure, but there are so many opportunities out there where you as, like you know, if you're selling in Europe, you're Europe based. You're selling in America, you're US based. There's things that you can do, there's skills that you have, or maybe, utilizing the network you have, that you can kind of like competition proof what you're trying to make. So, Shivali, she was like what can I do that? You know, probably the bakeries that are trying to sell direct on Amazon can't do All right. And one of them was like, hey, she's like let me make an actual course that nobody you know no Chinese factory or Indian factory or any other country that makes this are going to take the time to find an American based influencer and film this whole course and have that be a threat. Bradley Sutton: Like literally nobody is going to do that. So this is something that she has like a 100% exclusivity on that she never has to worry about competing with other people and it's going to allow her to keep a higher price point as well, because there's this added bonus. So don't let people tell you, oh it's, it's impossible to compete on Amazon because of the competition. No, you, absolutely, you know, can do that. Now let's just fast forward. Now you launched on what doesn't have to be the exact date, but when did you actually launch your product? November 30th or right, wait, November 30th. Was that during Black Friday weekend or? Shivali Patel: Okay, I was trying to get ahead of Black Friday and Cyber Monday, but the issue was it's an electronics item and I had some sort of request that they asked for like an MSDS safety sheet, and then it got classified as a dangerous good. So all my inventory was at the facilities but it was in reserve. I couldn't access it, I couldn't sell it. And then eventually, when it finally happened, I pretty much didn't know when it like went live. I was checking but I couldn't tell because it was like some of the products looked okay and then I made the stupid blunder of trying to check if it was available by buying, but then it wouldn't let me buy because I'm a seller. I didn't process that. But finally, November 30th, I had my first sale. It went live and I had my first sale and then I actually discounted that product for I think it was like 20 bucks or not 20 bucks, 20%, and then I had like that nice strike through price so I dropped from 120 to $90 and then went back up because my end of the November. Bradley Sutton: You're doing all this which, by the way, guys, she's talking about like what we call the Maldives honeymoon strategy. I'll give you, guys, links to how to launch your product. You know, based on the Maldives honeymoon strategy. It has to do with PPC and putting a heavy discount on your product. Now some people in the chat are asking about if they can see the product. I can throw it up here. Is it out of stock right now? Like, did you sell out or is it actually live still? Shivali Patel: No, it's still live. radley Sutton: Fast forward guys. She kind of like was doing stuff that some people say, oh, you should never do, like never launch a product in Q4., don't launch a product during Black Friday weekend. But she did that and then, right away, what did you get your kind of like daily sales up to? 70 units a day 70 units a day at $100 price point. But, guys, this is the product that we're talking about. It's a live, real live product that was just launched on Amazon a couple months ago. Here we go, brand new. She doesn't even have the video on here yet, like she even didn't even do the brand registry at first, I remember, because she just like got this, got this up, but where does it? Man, these are some nice images. So here's the image that talked about her makeup lessons. Okay, there she is. She's her own influencer. Totally fine, you're not going to see me put my picture on a coffin shelf, which is the product. Shivali Patel: I sell. I don't know. I think a lot of people right now that are watching would buy things if you were the influencer. Bradley Sutton: I don't know, I don't know. That's not the way I roll, but you can see, like if you go back in her BSR like when she launched the product and look at these crazy BSRs that she was having. Now obviously the sales have gone down after Christmas. This was a heavy, heavy item in Christmas. But long story short, like how much money did you sell in December of this product? What was your gross sales at? Shivali Patel: $46,000. Bradley Sutton: $46,000. Shivali Patel: And what kind of profit margins? Bradley Sutton: did you have? Shivali Patel: So after all the time, I originally thought I had like a 57% profit margin, but after all the calculations I think it was closer to 45% profit margin 45. Bradley Sutton: Now, guys, we're not going to be here and say that, oh, everybody who sells on Amazon using her strategies and using Helium 10, it's going to be able to sell $45,000 in three weeks and 40% profit margins. She obviously worked really hard to do this, but it shows that what is possible. Because she didn't use any special hack because she's a Helium 10 employee or some backdoor into Amazon. She just used the same exact strategies that you could have it. And somebody asked hey, after ad spend, what was the margin? No, that is after everything, after her cost, after PPC, after everything, 40%. Yeah, Ron says she doesn't even have A plus content. Yeah, she didn't have brand registry. She got this out so fast. She didn't even have brand registry yet and she just sold out almost completely. All right, well, that's a cool story. I'm going to give one of mine. So let me give you guys one more story about something that hasn't even launched yet. But let me walk you through the process, and this has a. She talked about how she found her opportunity in helium 10. Bradley Sutton: Let me show you something where I found an opportunity, and originally it came not from black box, but another tool that's not even designed for product research? All right. So does anybody in here use the regular market tracker? All right, this is not market tracker. You know 360 regular market tracker. Let me show you guys, let me retrace, what I did a few months ago. This is the regular market tracker and, as you guys may or may not know, so if you're new to, if you're new to helium 10, you probably haven't seen Project X, but we launched this product called a, a coffin shelf. All right, and so I've been. I've sold hundreds of thousands of dollars of these coffin related items, and so I have this coffin shelf market and basically what it does is I'm tracking my market share, I'm tracking like where my market compared to the others, and actually I did so well in Q4. I sold out, until just like a week ago, of of coffin shelves. Bradley Sutton: Okay, now let me show you here what I was looking at, what the purpose of this tool is. It allows me to track what is going on with my direct coffin shelf competitors, right, but then it also suggests to me like, hey, there's a new coffin shelf or a new potential player that might be like coming into your niche, right, and so you can see here those of you watching this and if you're listening to this later, you might not see this visual here, but there's a button that says track or ignore. So it's saying like hey, here's a new player in this niche. Do you want to start tracking him to, to, to track how, how your market share is going, all right. And so I was scrolling on here and then look, do you guys see what this is? Let me know in the chat, do you guys? If you can see it, it's kind of hard. These two things that are not coffin shelves, what does it look like to you guys? Bats yes, exactly, these are bat shelves. Bradley Sutton: Okay, so now, all of a sudden, let me just explain how my thought process went. I'm like, wait a minute, this is kind of interesting. All right, like these people are not my direct competitors, but they must be ranking for similar keywords, and I'm like that makes sense. Like in in, coffin decor is like a bat shelf might be kind of like a kind of spooky thing, right? So I went into a, an Amazon tool. All right, that is the product opportunity explorer. Okay, this is another thing that anybody on this call should have access to. Whether or not you, whether or not you guys, have brand registry you should have product opportunity explorer. So I typed in the keyword coffin shelf because, again, that's what I was selling and I'm like all right, let's take a look at what are the top clicked products after coffin shelf. So after people search coffin shelf and the related search terms, what are people clicking on? Okay, now, this is. This is not helium 10. This is directly from Amazon. All right, I like to kind of validate to see a little bit deeper what's going on. Bradley Sutton: Once I saw that, initially inside of helium 10, and then, sure enough, look here in the top 10 products after my products. A lot of these are my products that I'm selling. I saw I start seeing these bat related products and so I'm like, okay, that's interesting, but I want to. I want to take it a step further, like I could launch a bat shelf and I still might do a bat shelf, but are there any other bat related items? Maybe I could start a line of bat related items. Bradley Sutton: So here's what I did, all right. So Shivali situation was kind of like hey, she was looking for her first product on a new brand. A lot of you guys haven't found your first product yet. You follow that technique, right? I'm talking about what, if you're ready, are selling a brand, how can you expand it out? And this is the kind of process for you guys. Bradley Sutton: All right, so I went back into helium 10 black box. Okay, let's go ahead and go into that tool. So now this is what I want you guys to do. We're literally retracing my steps. I'm going to try and remember what I did. I'm selling, you know, there's probably a lot of bat related products that maybe you might be in the pet niche, like people making bat houses and stuff like that. There's probably a lot of Batman stuff in the memorabilia, right. But I wanted to do stuff in my niche. So hit the category and subcategory, drop down in black box and select home and kitchen All right. Bradley Sutton: So I wanted to find products in the home and kitchen niche, all right, okay. The next thing I wanted to do was I wanted to make sure that you know we weren't going to have some like $5 products or, at the same time, products that cost, like you know, $60 or more. So I put in the sales price field minimum 10, maximum 60. I wanted to find products that we're selling already, like is there a product in this bat niche that is selling pretty decently already. So under monthly sales okay, under monthly sales I put minimum 100 per month. All right, that means, hey, here's a bat related product that is in the home and kitchen that's priced between 10 and $60. And it is 100, selling at least 100 units per month. I didn't want to have a bunch of variations, like a product that had a whole bunch of sizes. So what I put, I think again, I'm trying to retrace this, I'm doing this live here, guys, I think I put a maximum one under variation count. Bradley Sutton: Okay, now what else do I do? Okay, you might be wondering well, how in the world am I looking for bat related products? All right, well, what I did was, like, I figured if it's a bat related product, it's probably got bat in the title. Okay, and Nicole says variation yes, max should be in the max right here under one. This is the minimum. I don't put anything, max, I put one. Okay, that's why, that's why the, the, the min is blank, all right. So under title keywords I put bat. So like, that means that I'm trying to find a product that had the word bat in it. Because I like again, couple steps back, I saw in market tracker, there's bat related products showing up in my market. I looked and validated that in Amazon opportunity explore. There's bat related products and I'm just wondering is the only bat related products shelves, or are there other bat related products? Okay, I'm not sure if I, if I entered more things, I'll know by the number. Go ahead and hit search now, guys, and let's see how many, how many things come up. Let's see 14 items. Okay, this is probably it. Bradley Sutton: And then I started seeing some super interesting things. Now, of course, some things were completely unrelated, because obviously a baseball bat, you know, might, might show up. But take a look at this, guys, a bat, I don't know what. This is like a remote control holder or a decor box. Look at this one a bat shaped wine and beer opener. Now, all of a sudden, my like creative juices were flowing. Here is a bat shelf. And then, as I was scrolling down, boom, I was like, wow, look at this, a bat Bath mat or bath rug. I was like that is such a novel idea. And so I started looking at this. I'm like, hey, there is some opportunity here to make a bat bath mat. But here's the problem. When I looked on Amazon, I was like the price is a little bit low, all right, compared to my cost. So I was like, is there any way I can differentiate this? So let me just show you what I was looking at. Um, let's just go here to Amazon and let's type in bat bath mat. Bradley Sutton: Now, at the time the prices were actually higher. But let me just walk you through, kind of like my thought process here. Okay, so take a look here. I started seeing this and, by the way, when I was looking at this, I think it was kind of like around the Halloween time and there were like hundreds and hundreds of these being sold, like now there's only a couple, that there's like a hundred or so being sold, but I'm like this is a super cool product. What I like to see is like the number one product, like the one who, who is selling the most. Bradley Sutton: What can somebody in the chat tell me about? What is wrong with this? Like, what are they doing wrong that could get them literally suspended they're listening, suspended at any time. Yes, alexander says no white background. Everybody, a lot of you professional stuff. I was like I love to see this. We're the number one seller in the niche Probably doesn't even know how to sell on Amazon because they've got this ugly image of a tile floor and it. This literally could get suspended by Amazon at any time because it's not white background. Bradley Sutton: And then, as I scroll down here, this is what I love to see. I'm already like, not even halfway down the page. All right, these, these are organic results. What do you guys notice here about these organic results? Is this one a bath, a bat bath mat? No, it's unrelated results. Who said that? Jonathan says that unreal. I'm not even halfway down page one and I have completely different results, like, like, here is somebody who's advertising here with a stone bath mat has nothing to do with this. Here's some spider web bath mats. This is what I love to see. Now, guys, this is now four months later. Bradley Sutton: It was even more drastic when I was looking at this, where I like nobody had bath bath mats but at that time that all of these were like around 20 bucks and I'm like, ah, man, this is like this is. You know, I want to have some higher Profit margins. I'm like, look at, some of these guys are just blowing stuff out because, because you know, they probably had overstock. But I'm like, how am I gonna have a product that's gonna go for like 20 to 30 dollars when people have, at the time, like 16 17 dollars? So this is what I what I looked at. I was like, let me just look at regular bath mats. All right, bath mat. Okay, this is has nothing to do with bat shaped or coffin shaped or anything. And then this is what I saw, like a lot of people had it for cheap prices. I'm like, okay, fine, but you know, since I have a bat one, I I don't have that much competition. Bradley Sutton: But look at this, I didn't know much of Beth Matz at the time, but look at this. Do you guys anybody see the difference between these and those ones that were the bat, the bat ones? Anybody know about bath mats and like could see instantly I know I'm zooming in here the difference. So what the difference is is the material. Do you guys see how thick this is? This is what's called and I don't know if I'm pronouncing this right this is what's called chenille, if I, if I'm mispronouncing that, I apologize. I literally know nothing about this. This niche Chenille. This is a lot more expensive material than I thought it would be. This, this niche Chenille. This is a lot more expensive material and it is like it's kind of cool, like your foot sinks into it and your foot almost disappears into this material and it's much more absorbent and I'm like, okay, all right. So here's the thing I want to make some bat bath mats and that could launch some other products, like maybe some coffin bath mats and everything, but everybody's selling for this cheap price. So what I want to do is sell a bat shaped bath mat, and I'm going to be the only one that's going to make it Chenille. So let me show you. Bradley Sutton: I went to, I got the product made and then I went to AMZ One Step and paid them to go ahead and have a photo shoot done at their factory, and my product is not yet launched. Guys. I just got this. I'm gonna open up a Google Drive, guys. This is like real stuff. This is just a Google Drive that was sent to me two days ago. I got the images ready and take a look at the products that I was able to develop based on all of these steps that I went. Here's a same thing Chenille bat shaped Bath mat. Let me show some more images here. I did some research and I'm like all right, some of these are not machine washable. I'm going to make sure to have an image where people can clearly see that this is machine washable. That's another way that I can differentiate my myself with the other competitors. Bradley Sutton: What else did I put here? I made some detail about how the non-slip you know backing right. What else did I have in the images? I did like a really expensive photo shoot, guys. I really wanted to go out. Look at this, this is not 3D, this is like a real. This is a real Airbnb, not Airbnb. I don't know if it was Airbnb, but it might have been Airbnb. But they literally rented a house to have this that had like these kind of like minimalistic, gothic vibes and we did a photo shoot to really kind of like differentiate. Now take a look at some of these images and compare it to the images that we saw on the bath you know, bath mat over there. All right, completely different. Right, very high quality. So basically, guys, this is a product that I am going to launch either maybe this week or next week, and I'm going to launch at over $20, when everybody else was selling it for um for a lot cheaper. All right, so there's two different cases. Shivali will open up a brand new brand. Bradley Sutton: Here's me. I was selling coffin shelves and I wanted to open up a kind of new line of products that aren't coffin related but are from the same kind of like um customer profile. I guess you could say you know somebody who's weird enough to buy a coffin shaped thing, probably weird enough to buy a bat shaped thing. So those are a couple of techniques. Let me give you guys a couple more techniques that those are real life examples. Let's go back into black box, guys. All right, let's go back into black I can't even say that right back into black box. And then everybody, let me know in the chat if you're with me. We're going to do something together. We're going to pick a imaginary product research situation right now and somebody said will the US consumer buy this all year long? Absolutely, believe it or not, people buy coffin shelves all year round. They would absolutely buy this. The people who are into Gothic decor, they just love this kind of stuff. All right, everybody's ready. Bradley Sutton: Now I want you guys to click into keywords. This is the keywords tab. All right, now, everybody, give me some sample ideas of categories to choose. I'm going to give you kind of like an advanced technique and I'm going to do one more advanced technique and then we're going to open up to Q&A for about five minutes here. Somebody says kitchen, somebody says pet, a bunch of people saying pets. Okay, let's go with those. So everybody. Go ahead in your black box keywords select kitchen, kitchen and dining, home and kitchen just for kicks and giggles. And then what was the other thing that people started? Yeah, pet supplies. All right, select pet supplies. Now I'm on a tool that looks at keywords. So who can tell me in the chat what signifies demand for a keyword? Is it sales? What is the metric that signifies demand for keywords? All right, it is search volume, exactly. So I'm going to say, hey, let me see a keyword that has at least 2000 search volume, maybe a maximum of 10,000. And I might have to like, lessen these because I might be doing something a little bit too narrow here. All right, and let's go into a price range where the average product on the search results, on average of the top products, are between, let's say, 20 and 50 dollars. All right. Bradley Sutton: Now here's what I like to do. I'd like to go to the very bottom of black box keywords and, under competitor revenue, I'm going to do something that's opposite from logic. All right, this is opposite from the way that you might have learned how to do this tool. I'm going to say competitor revenue more than $5,000, a maximum of four and a minimum of one. Traditionally you might. And, by the way, guys, there's not a right way and a wrong way here. I'm just trying to show you that you can have an opposite technique and you could still get a good result. The traditional teaching here is you want to find a keyword where most of the products are selling at least $5,000. I'm trying to do something different, where maybe only a couple products are really doing well and the rest are just kind of like throwaways. Why do you think, guys, why do you think this could give me something that might be opportunity? Let me know what you think in the chat. Why would I want to see when a keyword where not that many products in the top 10 are making good sales? Bradley Sutton: Ritu says improvement opportunity. Max says bad listings yes. Kl says try to be in the top yes, very good. Louis says low PPC. Guess what, guys? Everybody's correct. These are all reasons on why I'm doing this. Now, it doesn't mean that the opposite way is not going to get me good results too, but this is what I'm doing for this one. Now, competitor reviews out of the top 10, what I'm going to say is hey, I want to see a minimum of, let's just say, six products have less than 150 reviews. So that's what I'm doing in black box keywords Again competitor reviews at less than 150, minimum six. Now there might be either a whole bunch or not enough. Bradley Sutton: I'm not sure what's going to come up here. Yeah, I have too much hair. Oh, my goodness gracious, I found a pretty cool product right away, guys. I've never looked at, I've never seen this keyword in my life Goat blankets for winter Search for 3,000 times a month. Like there are 3,000 people out there trying to find blankets for their goats. Or is it blankets made from goat fur? I don't know. We can take a look at that. What else do we see here? Oyster shells, cat collar, camera, wedding table numbers, tree wall art guys, these are all Good opportunity stuff. Pottery apron like I guess a pottery apron would be different than a regular apron. Like it maybe needs to be more thick. Alright, to Taylor Swift Betty, I'm not gonna do that one, because that's probably Branded there, trademarked, I should say. Bulldog storage decoration what the heck like storage that? Is that a brand name or is that, like people want storage with pictures of bulldogs on it? Table numbers for wedding reception here's a Vietnamese keyword that I don't know. A Heart-shaped charcuterie board. Bradley Sutton: Guys, I literally just came up with one search. I came up with about 15 product opportunity ideas that all of these are pretty good. Jonathan says these are blankets for goats. I used to have goats myself, believe it or not, like here in San Diego County. I have one acre here property. I used to raise goats. I I never bought them blankets. You know, I'm sorry, sorry to say, but I guess I was, you know. But but I'm in Southern California so it doesn't get too cold so I think my goats were doing fine. But anyways, guys, that was just one search I just did with you guys right here and we found 10 Opportunities that could be worth looking at. Bradley Sutton: One last quick one I wanted to do before we get five minutes of of Q&A. Another new tool here in black box. Now, those of you who have the diamond plan, you'll be able to see this. It's a BA top search terms. All right, this is combining Helium 10 data with what's we're called Amazon brand analytics. Okay, amazon brand analytics is something directly from Amazon and we could see in here what are the top three clicked items by any keyword. This is directly from Amazon. This is not a helium 10 metric. I mean you're looking at it in helium, but that's what this is. So, right here, guys. Bradley Sutton: Um, this is Gold because, like, for example, I could say, hey, show me something, let's say a keyword that has the word bat in it. Going back to my original example, but where? If I take a look at the top three clicked ASINs, okay, I want to see their total click share, maybe at least 50%, meaning that let's just let's just see if anything comes up. That might be nothing, might come up here, let's just take a look. But what that means is, if I take the three products that have the most clicks after this keyword, it makes up more than 50% of the clicks overall. Okay, so that's what I would want to do phrases containing bats and look at that. I might do the top three conversion share. That's another thing that I could look at as as well, but these are unique data points that somebody could use, where you combine Amazon data with helium 10 data to find something completely new and different. Bradley Sutton: Alright, I've got five minutes now, maybe less, for question and answer. Let me take a look in the Documents here in the chat, what you guys have sent in. Alright, here we go. This is from Frank what is better to use a coupon or discounted price? Great question, frank. So he's talking about when you launch a product, like she volley did, either. Or yeah, I personally use discounted price. I try and get a strike through and have a big discount and then sometimes it's like it'll put a little red symbol that says, like you know, 50% off. But then other times, if that doesn't happen, using a coupon might be better because it gives you that green bar in the search results. Bradley Sutton: Alexandra says what was the product photography company? Oh, the one that did the batch of that was AMZ One Step. So you can see them at. Go to hub.helium10.com, Alexandra. hub.helium10.com and you can contact them right inside helium 10. Just type in AMZ and then one step. And then Make sure that. Make sure that you say that helium. You know you learned or heard from a helium 10 or from Bradley on this workshop. Shivali, who can you let us know? Who made your images? Alright, so I think you. One step, Shivali. So James is wondering who? Who did you use? I? Shivali Patel: Used myself. Bradley Sutton: You actually took yourself for like your phone. Shivali Patel: I did my own images. I also made my own infographics. Wow, I did the only. I did the course on my own. Bradley Sutton: I you had to have outsourced something, though, like anything. I've outsourced nothing wait, you know how to do Photoshop and stuff like that. Yeah. Shivali Patel: I didn't even Know. I make all my own videos for TikTok, for Instagram. Anything I post, I do. I did my own product photography with a camera I have at home. Although I For social, I typically just I phone it and then use Canva for Infographics. So that's free, which contributes to the very high profit margins. Bradley Sutton: Yeah Well, yeah, that definitely helps. Like me, me, I have no Photoshop skills. Maybe a lot of you don't have Photoshop skills, so you've got an outsource. Shivali Patel: I Didn't use that much Photoshop, all I did like. If you wanted to do this yourself, they actually the same thing that you pay $1,000 for you can do on your own. All I did is take a white sheet, put it up on Like a wall at home, got a phone I ordered like a 20 or $30 circular thing, but that was for video, it wasn't even for just photography and then I put it on to like a white table and then threw it into a free app free iPhone app for background remover and then put everything into Canva. Okay, so canva Able to do a pretty, pretty impressive if you guys want to do this on your own, you can also. I believe we have a module in Freedom Ticket For making your own product images, so you guys can watch that too. I filmed that one. Bradley Sutton: If you are at all artistically inclined, it doesn't even take Photoshop to do this. But you could be like me and be completely Illiterate from artistic sense, and that's why I outsource my stuff to different companies who are the Professional. So there's not a right or a wrong way to go about it. Hosam asked how does brand analytics help you? Could you please explain with an example? So, brand analytics that the number one benefit of brand analytics is that Amazon is telling you, after the search of a keyword, which three products are click the most and of those three products, what kind of sales share do they have of the people who end up buying a product after that, after searching that keyword. Super, super valuable information that you can see inside of helium 10. That comes directly from brand analytics. Um Frank says I would like to some launch help, for example, vying coupons, giveaways what would you recommend these days? So if you're talking about, like the old school Giveaways, you know that that's against terms of service. Now, on Amazon, what Shivali did, what I'm gonna do is Fully within terms of service is mainly just using PPC, all right. So if you guys want to know the three episodes, you guys have some homework. You guys want to know how to launch a product in the same exact way that Shivali and I launch our product. This is what I'm gonna leave you guys with. Bradley Sutton: Right this time, everybody have a pen and paper ready. All right, right down these three episodes h10.me/466, all right. Or it's Serious Sellers Podcast, episode 466. You can look it up on your. I want everybody actually typing it in right now go into your Apple iPhone and go to Apple podcast and go into Serious sellers podcast and hit subscribe the three episodes you want to look at for how to launch your product, to get ready for it is 466 and 467, so you can go on your podcast. Or you can just type in h10.me forward, slash 466 or 467. The one to actually launch, it is 500, all right. So there's three episodes that you want you guys to listen to 466, 467 and 500. Thank you guys for joining and we'll see you later. Bye, now you.

Discover the best practices for Amazon product sourcing excellence as we welcome back Kian Golzari, the Amazon product sourcing sage, for his fifth appearance to impart his vast knowledge on mastering the Chinese manufacturing labyrinth. Kian's guidance takes you through the crucial steps from selecting the right manufacturers on Alibaba to conducting effective factory visits, ensuring you return home with more than just souvenirs – but strategies to boost your product quality and cost-efficiency. Venture with us into his secrets of product differentiation and learn how to stand out in a saturated market by uniquely combining various components and embracing innovative packaging solutions. We dissect the art of transforming the ordinary into the extraordinary, from deluxe packaging to strategic bundling. Furthermore, Kian reveals the underestimated power of packaging in offline sales, sharing insights on making a product pop on the Amazon website and attracting crucial impulse buys. To wrap up, we get into the strategic intricacies of forging long-lasting relationships with suppliers and the nuances of communication that can make or break a deal. We dissect how to scrutinize supplier profiles and the vital role that understanding your supplier's capabilities plays in aligning with your business goals. Kian and Bradley also uncover the best practices for sample evaluation, navigating the norms of sample payments, and why investing time in personalizing your interactions with suppliers can pay dividends in the long run. This episode isn't just about finding the right supplier; it's about creating partnerships that will sustain your Amazon business growth and success.   In episode 524 of the Serious Sellers Podcast, Bradley and Kian discuss: 00:00 - Guide to Factory Sourcing and Visiting  02:52 - Insights From Visiting a Factory  11:40 - Sourcing and Differentiating Products in Manufacturing 13:22 - Revamping Coffin Shelf Market Strategy 16:29 - Importance of Packaging in Offline Sales  18:20 - Clarity and Importance of Product Filters  18:44 - Finding & Evaluating Manufacturers on Alibaba 21:53 - Filtering for Top Factory Products 25:48 - Importance of Trade Background and Markets 28:31 - Selecting Suppliers and Communicating Effectively 31:40 - Price and Quality Selection Process  33:48 - Strategies for Sourcing and Product Defensibility 36:38 - Benefits of Attending the Canton Fair ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got the world's foremost expert on sourcing, Kian, back on the show and he's going to give us step-by-step guides on how to source on Alibaba.com and an SOP for visiting factories in China. How cool is that? Pretty cool, I think. Are you afraid of running out of inventory before your next shipment comes in? Or maybe you're on the other side and you worry about having too much inventory, which could cap you out at the Amazon warehouses or even cost you storage fees? Stay on top of your inventory by using our robust inventory management tool. You can take advantage of our advanced forecasting algorithms, manage your 3PL inventory, create PO's for your suppliers, create replenishment shipments and more all from inside inventory management by Helium 10. For more information, go to h10.me forward slash inventory management. And don't forget you can sign up for a free Helium 10 account from there, or you can get 10% off for life by using our special podcast code, SSP10.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We're going to the other side of the world to Dubai right now for a record breaking fifth time. That's how long this this, this show, has been out there. Guys, like we only have people on there, if they're really good, we'll invite them back. And if they are really good and we invite them back, it's only one time per year. The very first time ever in the history of Serious Sellers podcast, somebody's on the fifth time is the one and only Kian. Kian. How's it going? Welcome back.   Kian: Oh man, thanks so much. It's a great intro man. It's an honor to be the only speaker to be on here five times and wow, I mean that must mean you've done a lot of episodes as well. So congrats to you to be plugging away. Like, how many episodes have you put out now?   Bradley Sutton: We're like in the mid-500, like we're about 520 now, like we're in the mid the the five teens around there, yeah amazing, yeah, incredible man. Yeah great to be back and, yeah, really looking forward to sort of diving in and we're going to talk a lot about Alibaba, but before we get into that, I'm actually visiting, for the first time, Chinese factories. Like it's been years since I've even been to China and I've never visited the factories where we make the Project X, project 5K products. So what's some advice you can give me? You know like, hey, should I bring some gifts? You know like maybe some chocolates or something to the factory owners? Should I negotiate? Should I just, you know, talk away, ask about their family, like I usually deal with a sourcing agent? Yeah, and she's going to come with me, my sourcing agent who found these factories, and translate a little bit. But what should I do.   Kian: Yeah, I mean, first of all, I think your mind is going to be blown Like I think everyone experiences this like the first time you go into a factory and actually see how your goods are made, because you have this idea and you have this perception in your head of, like how you think goods are made. But once you go in and you see the production line and like you know, let's say this is for the, for the coffin items, right? So like you'll see, like the wood, like arriving, you'll see the wood getting dried. You'll see, like the woods, like the bad pieces getting rejected. You'll see it getting sanded and filed down. You'll see it getting sprayed and painted. You'll see it getting cut to size and you'll see it getting assembled. You'll see it getting screwed, like you'll just see in some of the different compartments, and then your head will be like, wow, here's like 20 different processes and steps that this product went through to get made, whereas when I just see it in a store, I just see it like in a shelf or, like you know, online. I didn't think about it in this way. But why that really helps you is that, like you know, if you've got cost challenges and you're like right, I've got this like $8 product and I need to get it down to 6.5, you've got like 20 different places you can go to in your head because you've seen it on the production line, right?   Kian: You're like well, was that spring really necessary? Are we cutting it in the most efficient way? Can we just do straight edges rather than these curved edges? Was it necessary to have that coating? Like? There's so many different things you can now think about. And then, on the reverse, if you want to improve the quality, you're like here's things that we could do better, based on what I saw and how this product is actually assembled. But you're going there for the first time, right? So, in terms of gifts, I would say it's nice. They'll probably provide a gift for you. If you've been doing business together for like a number of years, then by all means, maybe take something nice. I would say something that represents your hometown, so you could take them your favorite team, like a Lakers hat or something like that.   Bradley Sutton: Okay, those are fighting words. All right, guys. The fifth and last time that Keen will ever be on the podcast.   Kian: So you can always and, by the way, Bradley's the clipper's friend for anyone who didn't catch that but yeah, like you know, anything that represents your hometown where it could be like a hot sauce, it could be like a local tea or whatever like that. Just it doesn't have to be anything expensive. Like for me, I always used to take like a personalized bottle of whiskey because I was coming from Scotland. Suppliers, like really, really appreciated that and just a nice gesture to do. And if you have, like a sales assistant that you've been working with, I would get one for the sales assistant that you talk to and then one for the factory boss as well. Very, very important to get a gift for the factory boss and also to get a photo with the factory boss, because there's always going to be time where you're going to need to ask for a favor, right, and there's going to be a time when, like you know, chinese New Year is coming up and, like you know, your, your goods are getting rushed out and maybe they won't make it shipment before Chinese New Year. And then you say like, hey, please, can you just ask the boss, please can you rush this, please can you push this to the front of the production schedule. Please can you get this out before Chinese New Year? And you're like, who's asking? Again? Bradley's asking which one's? Bradley again, oh, he's the guy that brought you that Lakers jersey. Oh, yeah, I love that jersey. Cool, all right, get the items to the front of the line. So it's always something to like for them to remember you if you get a nice little gift.   Kian: Now, talking about, like, actually arriving at the factory, I think a lot of people, maybe, if you're going to China for the first time, they have this like fear of like well, you know, google Maps doesn't work out there Like how do I get there? Like your factory will arrange everything for you in terms of transport, and like you've got a sourcing agent there. So so they'll definitely help you out, but you don't need to figure out anything by yourself. Like you can just tell your factory hey, I'm arriving at this airport, I'm flying into Hong Kong, I'm flying into Shanghai, I'll be there on the 19th of March. I'm going to come and visit you on the 20th. They'll just say, cool, what's your hotel? We'll come pick you up. Driver will be there outside 10 o'clock and, like, literally, driver comes out with your name, they'll have a Starbucks waiting for you. Like they really, really take care of you, right.   Kian: And if you're like, hey, I need to get a train to where you are, I don't quite know how to get there. Like they'll book the train ticket for you, like they're so hospitable, like if you have any issues of like how to get there, or even like you know, when I go visit a factory, I tend to visit like two or three at the same time, like of a similar competing product, similar competing category, and I say, hey, look after you. After a visit your factory, I'm going to see this other factory, can you help me get there? And they're like, yeah, no problem, give us the address, we'll drop you off. Like, even if it's a competitor, if there's there very, very, very hospitable. So, in terms of getting there nice and easy, in terms of like what you're, what you'll learn, in terms of their product development, it'll blow your mind. But in terms of being prepared for your factory visit, like I always before any China trip, whether I'm going to the Canton Fair, whether I'm going to visit a factory, I always have to have a plan for my visit Right, like what is the main outcome I want to achieve from this?   Kian: Right, do I want to learn how the goods are made? Cool, I'll spend a little bit of time on the production line. Do I need a better price? Because I'm getting price pressure? Well, I'm going to do my research in advance to see. Well, what were other suppliers pricing me? So, like you know, you could get a specification sheet for your product. You could but I'm sure we'll talk about this shortly reach out to the top three, top five suppliers on Alibaba.com, get pricing from them and you can go back to your existing supplier to say hey look, I don't want to move production, but just to let you know this is a pricing I'm getting offered somewhere else. I need you to match it. So, is it better pricing that we need? Are you getting a few too many returns? Or the quality concerns? Is there something? Is there chipping off the wood on the coffin box? Is that something we need to talk about? Then, like, we have the products right there in front of us, like here, let's address these quality concerns. Are you not doing the quality control? Let's check the end of the production line. Let's see who checks it. Let's see who boxes it. Let's see why they aren't picking up on these things.   Kian: So there's many, many different outcomes that you could have. It could also be we want to develop new products for 2024. Please prepare for us some additional new samples and we can review them together or let's discuss together. So I wouldn't necessarily go into a factory without knowing what I wanted to achieve and like no lie. I've been in factories where I've been there for 10 hours sitting opposite the boss and we're just negotiating, because I'm like I'm not leaving until we figure this out and like, literally Some of the factory bosses like to smoke and I remember like the guy went through two packs of cigarettes while we were talking it. Like I'm not saying that's going to be the case right For everyone, but I knew I had an outcome that I wanted to achieve on that trip, right.   Kian: Certain times I was doing production for the Olympics and they required certain certifications for the factory and I went to visit factories and didn't have those certificates. So I was training them. This is what this is. A certificate needs to comply with. This is what we need to fix. We were looking at, you know, lighting, fire extinguishers, dormitories, all that stuff. I was like you're the factory I want to work with. I need you to be compliant of this. I'm not leaving until I know you can do this. So there's so many different outcomes that we can have for visiting a factory and like. Those are just some of the things that we need to be prepared for, but, honestly, it's going to be so much fun for you. Like, I'm actually excited for you and I can't wait to see your stories on Instagram to see what it looks like.   Bradley Sutton: Thank you, thank you Now, right now, let's just say, you know, for that, a lot of people you definitely know suggest, hey, you should go visit the factory. But for a lot of other people you know, they might not have the way to go to China or they might not be able to go to Canton Fair or Iwu or other places, and so obviously the easiest place to to find suppliers would be Alibaba.com. So we're going to try something different today. I didn't 100 percent have this plan, but now I just like thought of it right now I just went to Alibaba, but or I went to Amazon and let's just, we're going to do a pretend thing where I'm which is halfway real, and that is, you know, one of the project X brands we do is not the coffin shell, but we also do egg trays. We have this brand called Geese Chicken Coops.   I just like threw in a keyword to Amazon right now egg storage for countertop. This actually used to be one of our main keywords, but now it's not anymore. And then I'm like trying to find something that looks interesting and these like this, this egg basket that has like a ceramic lid. Here let's just pretend that I'm like, hey, I want to have. I want to go source this from China. I want to look. So first step is what? Just go to Alibaba.com and try and figure out what keyword it might be like something similar to this. So you've got a couple of options here.   Kian: Right, because, like you have the traditional egg trays, which could be, you know, wood and plastic, acrylic, whatever, and you could just type in egg tray and you could find it right. But for that particular one, for those who aren't viewing, with like a video, like Bradley, how would you describe this? It's like the shape of a chicken.   Bradley Sutton: Yeah, it's really like the bottom part is this wire mesh like a basket looking thing. And then the like it has, this lid that shape like a, like a, like a chicken or rooster or something like that.   Kian: here this is a really good example because, like here's a classic example of if you type in like egg tray or whatever on Alibaba, like this product probably won't come up, like we can have a look, but it probably won't come up the way that we're looking at this one, right, but like for you to have more defensibility in your brand, which is really, really important for 2024, you might need to go to another manufacturer which doesn't make egg trays. So you're looking at eggs right now and we don't see that particular product. Right, there's nothing like that. Yep, we could type in like caged basket for you know, holding fruit or holding vegetables or whatever it may, be right, and we could find the bottom part, but for the top part it was like a toy chicken, like on the top right, which is kind of serving as like the protector or the top of the basket, right, and so for that I would go to a toy supplier to be like different materials, right, it could be silicone, it could be plastic, it could be rubber, like I would say like rubber chicken toy or rubber animal toys, right, and you might be able to find this for, let's just say, 50 cent or 30 cent or 75 cent, and we could buy those separately and we could send it to the egg tray suppliers, or we could send it to the basket suppliers, right, and anyone wanting to copy that product wouldn't necessarily be able to, because they didn't know that they have to go to two different suppliers. Right, they didn't know that you could, just because if they type it in, they won't find it and they're not thinking.   Kian: Right, I'm going to get an egg tray from a toy supplier. So this is something that gives you like, really, really good defensibility. And this is applicable to anyone like, not even people which are looking for egg trays, but, like, whenever I'm looking at a new product, I'm like, well, what other purpose does this product have? Like, for example, right now I'm using a podcast microphone, right With a boom arm or whatever, right, but like, I could also go to a supplier which makes selfie sticks and take the technology of the telescopic pole and use that right, and anyone who's looking to get like a microphone stand or a podcast mic stand is not looking at like telescopic poles. So there's so many different ways that we can look at other manufacturers to fit the purpose of the product that we want to manufacture.   Bradley Sutton: I like that and that's something that's similar to what I'm actually doing. That's what I'm going to be going to the factory and talking to or, you know, checking out one of the first orders. So, like, what happened with the coffin shelf was that it got kind of saturated. You know, like you know, because everybody watched Project X and everybody started launching, you know, coffin shelves and now there's a million coffin shelves and I didn't want to do, I didn't want to play the race to the bottom price wars. You know, like, there's people now I used to sell the coffin shelf for like 32 bucks and now there's people selling it for like 19. I'm not going to try and compete with that price. So I'm like I'm going to go opposite, I'm going to raise the price back. Like I was selling for like 25. Now I'm going to raise it back to 30. But what I'm going to do is two things. Number one I'm going to buy a really fancy box and it's a box shaped like a coffin, like. So somebody would actually gift it to somebody in this coffin shaped box, and the box itself is almost a product. You can use that as a sock storage or something like that, because it's a really high quality. I mean, it's crazy. It's like almost 60% of the cost of the coffin shelf, you know by itself, but we're still only talking like two bucks.   Bradley Sutton: And then I noticed in the customer reviews that a lot of people are putting like these little LED spooky little trinkets and figurines right. And so what I did was I also sourced like a pumpkin shaped LED candle and then a skull, like a, just a mini skull, because these are what people are using to display anyways. And so now I'm relaunching the coffin shelf at a higher price point with this box that's super hard to get custom made and from another, a third factory, these LED stuff. And so, like you know, these people who are just trying to make a quick buck and sell coffin shelves, you know, from China for $19, they're not going to take the time or effort to go and source three different things from three different factories. And so now I'm kind of like building this moat around and trying to dominate, redominate the coffin shelf market.   Kian: I guess you could say that's mega and I'm glad you mentioned that as well because, like so, I was at this show called like global sources, just like last month or wherever, and I was filming a YouTube video, actually just posted it yesterday on like the highlights of that show, and I walked, assembled, into this guy's booth. His name was like Matthew and he had like he was just doing packaging, like really, really deluxe packaging, right. And I go in and I'm like, hey and? But the packaging was like super nice, like it was like magnetic boxes that folded flat, like he was doing it for a Sephora. He was doing like Pokemon boxes, like just high end stuff, right.   Kian: And I was like picking up different bits of packaging and we were talking about like online versus offline and you know different styles of packaging and one color boxes. And then I was like you know how much is this box? And it was like a really small, flimsy one and he was like you know, less than 0.1. I was like, wait, less than 10 cents. He was like, yeah, it's around like 8 cents. I was like no way. And I was like, all right, what about this one? I picked up this like magnetic one. He's like that's around $1. I'm expecting the dude to say like three. He's like wow. I was like I was like these prices seem a little too good to be true. I was like where's your factory? He's like for Shan. I'm like okay, cool, so it's narrow way. I was like what are you doing this weekend? I was like I'm at the factory. I was like I'm going to come visit you this weekend. I was like cool, so rock up. And then I filmed a YouTube video in his factory. I showed the packaging process end to end, start to finish. All the like he had like machines which cost over a million dollars, like everything, like map finishing, gloss finishing, like everything. So the entire process, start to finish. And talking about like 2024 and differentiating and just what you just talked about. That's key. That's so key to being ahead.   Kian: Whether you're selling online or offline, you want to win the click. Online, sometimes you show your packaging in the main image, sometimes you don't. But if you're selling it in retail, it's on a shelf. You have to catch people's attention. So if you're selling offline, you really, really have to catch people's attention. If and that's through the packaging, that's the first touch point and it can be catch for attention by color. It can be by innovative design. So packaging is going to play a super, super important role. So I'll definitely connect you with Matthew.   Bradley Sutton: Awesome, Awesome Thanks, Appreciate it. All right. Going back to our olive oil, let's go to something more traditional, All right, so that's a great way for differentiation. Let's just say I picked something else while you were talking right now, Something that's kind of like all right, this is not something that you necessarily differentiate, Like we always. I think you should always differentiate, but maybe not let's not go to the effect where, like, hey, let's try and get stuff from three or two different factories and let's do fancy packages, Because you know, sometimes when people are just getting started, they want to get their feet wet. You know that might be a little bit too difficult. So then I pick again in the same niche. I hit this keyword egg dispenser on Alibaba, and so you know, for those watching on YouTube, you guys can see this. For those listening on podcast, we'll try and describe it here. But now let's just say that this, this kind of egg dispenser that has this like row, it looks like like a row on the top of eggs and it rolls down to the bottom row. I guess you just pick one and then it rolls down. So let's just say that, for whatever reason, this is the kind of product I'm getting. I just did my very first search on Alibaba. This is definitely the keyword. Next step would be so I start doing using some of these filters and then, if so, what would you suggest?   Kian: Yeah, yeah. So I'm so glad you're showing this visually online as well, right, because you can look at that image. Right, see the second image. This says $2.50. The second one says, yes, 88 cents. It's the same image, right? So, yeah, this is what. This is where we need to get really, really clear on the filters. Right, because it looks like the exact same product. One is well, the one's three X the price of the other one, and you could see that I'm like, oh, okay, well, I'll go for the cheapest one. But you haven't necessarily done the research to know what already different materials or different sizes or different specifications. Does one hold more eggs? Does one have deluxe packaging? So we don't really know that, right? So you went to Alibaba.com and you typed in egg dispenser, and this is the first thing that came up. So the first point right, I would select verified manufacturers. So that's the first point that you see in the list right. Why this is so important, is that, yeah, perfect. This is where we need to be. The purpose of using Alibaba.com correctly is not to find the cheapest price. It's to find the best manufacturers. Once we find the best manufacturers, then we can start to negotiate the price. So the purpose right now we're just looking for the best manufacturers.   Kian: So the first thing you did was you selected verified manufacturers. And what's that for? It means any information that they provide on their listing, whether it be number of years in business, how many staff they have, what certificates they have, what patents they have, what products they have, what does their production line look like, the images of videos in the factory. That's all been verified by a third party, meaning intertech, SGS, tuv. One of these very reputable companies have gone in and verified all the information is true, whereas if we didn't work with verified suppliers, then whatever information they want to put there, we just have to sort of take their word for it. So verified is the most important thing to search for first. Then on the left hand side of the page, you'll see trade assurance right. I would always click that as well, and trade assurance just means that your payment is protected. So if you've ordered an egg dispenser which holds 20 eggs and you do the production and you receive one which only holds 10 eggs, then the trade assurance will protect you and it will refund your order because you've selected that right. That's just a little bit of a safety net, important for, like you know, new sellers, right. And then as you scroll down on the left hand side of the page, you'll see something that says management certification, right. And if you scroll down a little bit more, yeah, so you see like BSEI, and you see sedx, you see ISO. I always like to select BSEI and ISO. So BSEI is your business social compliance initiative and ISO is just a really high quality standard and this just basically means these are factory certificates that they have. So BSEI will go in and they'll check, like you know, how many years have you been in business? Do you have, like, fire extinguishers? Do you have adequate lighting, do you have safety exits? Like we've checked the dormitories, we've checked like the canteen where the workers eat. So it's kind of like gives you confidence that you're working for a very, very good factory, right. So now, if we go back to the top of the list, right, we've now we've searched by manufacturers, we've got verified manufacturers, we've got trade assurance and we've got factories which have you know, bsei and ISO certification.   Kian: So now, as I'm scrolling down the list, like if you zoom in on the company names, like the first word in the company name is always the city or the province in which that factory is located. So sometimes, like the factories like electronics are made in Shenzhen, backpacks are normally made in like Chenzhou. Like furniture, like steel tubing for furniture, chairs is made like Yongkang. So I'm just trying to get familiar Is there an area which specializes in egg dispensers? Maybe not, because it's such a niche product, right, that maybe you could make it anywhere. But as I scroll down, I'm trying to see, like, is there one name that pops up more frequent than others and in that interesting, the area which specializes in that product? But I see Ningbo has probably popped up a few times, right? So yeah, but anyway, doesn't matter. If Ningbo had popped out like eight out of nine times, I would say, right, well, that's the region we need to be ordering from, interesting. Then, as you scroll down as well, I would be like looking at the images as well, to see, like, do I find something similar to what I was looking for, like when we search by products like your first look somebody is specializing in that one crazy basket, one that we looked up earlier, that's crazy.   Kian: But you know what's wild, though, right, I'm not surprised we found it because we had searched, like the highest level certification, so like that product would have required, like you know, some sort of standard. So it like the purpose of this filtering process is to align you with top factories, and top factories make top products right. And as you scroll down as well, I saw the main image. That was the one we were looking for the white one here, yeah, yeah, right here, that particular one, right. So now if you click on like view profile, we can just there's a couple of like boxes I need to tick of the supplier before deciding is this someone I want to work with? Right? So you see first on the left right Well, actually on the right where you were looking right, If you scroll through those like, you'll see videos of the factory. You'll see like images of the production line and you've seen the top left it says verified. So all these photos and videos have been verified. So like if you know that as the actual factory, because the third party has gone in and verified that's a factory, so you can actually see inside the factory and know that's them right. So we know exactly who we're dealing with.   Bradley Sutton: They didn't just pull this, you know, like video or something like from stock video or something like that.   Kian: Yeah exactly Right. So now, like before, without even going to China, I've got eyes and ears inside the factory that I can see what they actually look like. So if on their Alibaba listing they say, oh, we've got 200 workers in our factory, you're like, well, I can see the images that shows you've got 200 workers, right. Or if they said they had 200, but we see a production line with five workers and you're not verified, then we know that you know something isn't right there. So on the left side of that, you see where you have all those blue ticks. So it says, yes, all verified capabilities. So if you click on the bottom where it says, see all verified capabilities, this is everything the factory is verified for. So it says certifications, sedex, bsci. It will say, like you know, material trace. It says like quality traceability, things like that. So if you were like look, I need to know. Like, do these egg dispenser trays come from a sustainable source? We want to use like recycled materials, we want to use eco-friendly materials, then they can tell you yep, cool, we have traceability of our raw materials. We can find that out for you. So just by clicking that, we can find out what are the capabilities which are verified of this factory. And then, as we scroll down, like the main things which are really really important, see that where it says profile right, if you keep scrolling down, right, it's got right. See here so it says established yeah, years in industry 16. That means that they've got like 16 years worth of experience, right, so they've got the. See the audit there under certifications, where it says SMETA. That's part of the SEDEX audit and I know this so well because I was a board member for SEDEX in 2013,. After we did the production for the Olympics, every factory which made Olympic merchandise had to have a SMETA audit, right, and that was like they checked all the smallest details of the factory, right. So that's a really really good sign if they have that right. And then they've got the BSCI certificate. You can see that Now, as you scroll down, we're going to look at their production capabilities.   Kian: See there it says production lines. They've got three production lines and they've got 18 production machines right Now. This is so important. This is so, so important, right, Because you are, let's say, doing this product for the first time. So they have three production lines means they're like relatively small company, right, so that's good for you because that means that they'll probably do a low MOQ. Let's say you wanted to do 500 pieces trial order, but let's say that production line. Let's say it said they had 250 production lines. You're like this company would never want to work for me. Like, why would like? I just want to do a small order, 300 pieces. They've got 250 production lines. We're not a good fit for each other. But on the flip side, if you're a big brand, if you're doing, you know, 10,000 units a month, then you want that factory which has got 250 production lines. So this kind of sizes you up to be like am I aligning with the manufacturer which is fit for purpose, right?   Kian: And then the other really important thing to look at where it says trade background and main markets, it says North America 38%. Western Europe 35%. That is so crucial because 70% of their, more than 70% of their exports are going to the US market and it's going to the European market. And what does that mean? That means they're compliant with the latest FDA regulations in America, compliant with the latest like food standard regulations in Europe. Otherwise we wouldn't be able to sell to those markets if they weren't compliant with those standards. So if you're ordering this product for the first time and you know your factory has already got the certification or compliance needed to sell food products in the US market, because they're already selling in the US market. But if we looked at the trade background and it said, you know, 40% South America, 40% Africa and 20% domestic market, meaning China you're like well, you've never explored this product to America. So how do I know that you're capable of passing for FDA standards? So, but this factory, this is like one of the first ones we clicked on right, it's got everything we need right.   Kian: But it was because of that filtering process. It's because we selected verified, we selected trade assurance, we selected ISO, we selected BSCI, so like it was in touch with the top manufacturer and then, like I'm pretty sure that if you go to the other manufacturers on that list as well, we'll find similar information that is a good fit for us. So that was kind of like the initial research to be like right, let's find a good factory. That's part one, right. Part two is now how do you read, how do you talk to that factory for your first message? Right, Because this is where I feel like a lot of sellers like stumble. They're like right, found a good factory. We followed your process. But, like, right now, what do we say? Like, most sellers go, hey, what's your best price? What's your MLQ? Can? I just heard this podcast? Can I get customized packaging Right? And then, yeah, so, supplier, bear in mind these suppliers are probably getting 50 to 100 inquiries a week, probably more, right, and my purpose with the original message is how do I get my inquiry to jump out at the top? How do I get the supplier reads my message and be like oh, I want to work with this guy, right? So I kind of write my opening message as like a three part.   Kian: Like it first, introduction about myself hey, this is me. I'm passionate about eggs. I've been farming for 10 years and I want to start my own brand. Right, oh, cool, someone who really, really likes eggs. Right, they'll be a good person for this product. And then you can say, hey, we work with the biggest like influencers in the food space. Because I'm a beginner, right, I'm selling this, I'm ordering this product for the first time. So I don't want to say, hey, I'm a beginner. I want to say like, hey, I'm just ordering this, but here's my leverage. Like, I've got connections with the biggest influencers in the home and kitchen space. I've got connections with retailers that I've done business with before. I'm very, very skilled at selling on Amazon. I've exited a previous business before. I want to say something that gets them excited for them to work with me, not just, hey, what's your price, right?   Kian: Second, I want to say why I chose that supplier, because all the things we just looked at, like a number of production lines you know 70% exports going to Europe, right, you having this meta audit. So I would say, look, quality standards are very, very important for our company. It's great to see you have this meta audit. I'm so, so happy that you also place a high importance on quality standards. I see that 38% of your exports go to North America. That's amazing because we'll be selling in America as well, and I'm glad to know you're compliant with the latest certifications. That's just me telling the supplier. I've actually read your company profile and I've selected you based on these reasons. I've not just gone into Alibaba, I've not just typed in egg dispenser and just selected the first 10 companies and copy and pasted the same message. I've actually had to read your company listing and I've actually had to write a customized message to send you this so they'll understand that. And then then you're like okay, this is a product that we're looking at. Here's the picture, here's the specification sheet, this is the materials. What would be your best price for this product?   Kian: Suppliers now thinking I want to work with this customer because they have the ability to sell the product through their experience, through the influencers they have access to. They seem to understand quite a bit about manufacturing because they've told us what they've selected us. This is a customer which I think will go far because previously we've received messages asking for price in MLQ. We supply that and we never hear from those guys again. But this one seems serious. So we've gone through that process and we've found who are the top suppliers and then we've actually crafted a message that makes them want to reply to us. Because suppliers not thinking these are just egg-tracing, these are 80 cent. Maybe you order like a thousand pieces, right, a thousand dollar order. Suppliers not thinking they're going to get rich on this first order. They're thinking how much money am I going to make with this customer over the next three, five, ten years? So as long as you state look, business, partnership long term and this, together we want to grow this big business. You're saying the right things that get them interested to make your trial order first. Even at a break-even, they probably won't make money on the first order because of all the time and effort they have to put into sampling and things like that. They know that and they just want to work for you because you seem like a serious customer which you'll build with over the long term. So those are two really important things finding the best supplier and then communicating correctly with those suppliers as well.   Bradley Sutton: At what point are you submitting like a RFQ request for a quote?   Kian: So that's a really good point, right? So you can also do a request for a quotation. And I'm hesitating before I say this, right, because that process we just went through. We selected two of our best suppliers that we want to work with, right, we filtered out the bad ones. But when we go RFQ, we just submit our information one time and then the suppliers receive that request for a quotation and then they write to us. So now I have to do that filtering process again, but I have to filter the ones that write to us, right? So, because you might get an unverified supplier that writes to you or things like that. So you can also do RFQ because you think it saves you time, but realistically you have to go through all those applications of people which write back to you. And another thing I'd be cautious of as well and I'm not saying don't do it, I would just say that it might imply more work. It looks like it's going to save you time, but now you have to filter through every single manufacturer. But we just filtered through those suppliers really, really quickly.   Kian: But ultimately the main selection criteria that we have to decide is what's the price of the sample and what's the quality of the sample. So once we get that information back, we have to then decide right. Am I happy with the price, does it fit within my target? And am I happy with the quality of sample? Because, as we saw, we might get a price for 80 cent and we might get a price for $3. I have to see the sample right. But by doing this exercise we're going to get a good idea of what is the market price for this product, because we went through that selection process to identify the top manufacturers and now we've got pricing from who we think are the five top manufacturers. So if our pricing is 95 cent, $1.05, 88 cent, like 112, we're like okay, we know it's around that $1 mark. But if I get pricing of like $3.50, $0.62, $4, I'm like this pricing is all over the place.   Kian: Like I haven't. It's my fault I've not told them the specifications of which I require. I wouldn't just click on their image and say what's the price of that. I would send them a specification sheet of here's a picture of the product, here's the dimensions, here's the material, here's any testing that I need. And they like give me your best price. So they've all received the same information. So you're comparing apples with apples and then, once you see the price that you're happy with, you've compared it to the rest of the market. You see someone that you like communicating with. They have the right certification. You get maybe two or three samples from different suppliers. You compare them right. This is the one. Then here we go, let's place the order, let's go for it.   Bradley Sutton: Normally? What's the standard as these days as far as factories and samples Like do you always need to pay for the sample 50% of the time? Do you need to pay for the shipping? 50% of the time? 25% of the time? What's your?   Kian: experience lately? Yeah, so great question. And I would say that it depends on the leverage that you build, right. So, for example, that reach out message like if they think you're sort of wasting time, then they're like right, $100 for a sample, $100 for a freight, paid us $200 invoice and you'll get a sample, right. But if they're like I want to work for this guy, like I think he's capable of building a really, really big business and they'll do all right, cool, we'll just send a sample to you, no problem. Some people might say, right, we'll cover the cost of the sample, you just covered the cost of the freight. So, cool, right, fair. I always say, look, I've got no problem, I'll pay for the sample, but if I place the order, I'm going to deduct the sample cost from the first purchase order. That's always what I go with, right. And they're like fine, because I'm not trying to get free samples, right, that's something suppliers are fearful of. They're like but no one really wants a free sample of an egg tray, right. But if we took an example like a massage gun, you know, when massage guns got popular, everyone wrote to Alibaba manufacturers and said, hey, I want to order 10,000 massage guns, but I need a sample. They send the sample and then they never hear from them again. But that guy just got a free massage gun, right. So that's what they want to avoid. So I always offer to pay.   Kian: I say, look, I'll pay for the sample, but I'm going to deduct the sample and freight costs from the first purchase order. And that is music to their ears. They're happy to hear that because they know that first of all, you're paying for the sample up front and then if the supplier ends up having to pay for it, will they go and order as a result of it, which is what they wanted all along, right. So that's normally the way I go. Sometimes they just send it for free. I'm like cool, very nice of you, and sometimes, if they charge me, I just always have that in writing. That will deduct that from the first purchase order.   Bradley Sutton: Are you doing any like other website price matching or looking at like you know? Like maybe going to 1688 or something you know? That was a you know kind of like always suggested back in the day because there's a lot of price differences there and sometimes the Alibaba people, Alibaba factories, would be like, okay, yeah, we can probably go lower or that's not as much of a technique anymore and to be honest, I've always advised against that because, yes, you can.   Kian: So 1688, for anyone who doesn't know, is like the domestic. It also owned by Alibaba and it's the domestic Chinese website. It's where, like, Chinese businesses buy from Chinese factories, everything's in Chinese. And then I think some people announced that it was a hack, that you could go to 1688 and get cheaper prices. And yes, there are cheaper prices, but that's because those products aren't being exported. So you know the things that we just looked at in terms of like, okay, is this egg tray FDA approved? Well, it doesn't need to be FDA approved because that's not a regulation in China, so they can use it with a different chemical. Therefore, it's a cheaper price. So if you go to 1688 and look for your products, yeah, you probably will find them cheaper, but then if you need them to match regulations of your market, then that's when it's going to make it more expensive.   Kian: So I don't necessarily look at other websites, like I think you know you could go to globalsources.com, you can go to madeinchina.com. There's also sort of different websites as well, but generally enough, like, there's so many good factories on alibabacom and that definitely improved after COVID as well, because I never used to use alibabacom, like I was just used to go to China. I used to live in China. I used to go to the Canton Fair twice a year and that's where I'd find all my factories. And then, because Canton Fair was out for three years, that's when a lot of those factories started going online and Alibaba was like the first place that they would go. So I would suggest you're absolutely fine with alibaba.com. You can also, if you want to find the manufacturers of your competitors, you can look at importyeti.com, and I would say the best thing you can do for your business is really visit China as well. Go to the Canton Fair, and really because, yes, there's a cost in terms of a flight ticket in hotels to go to China, but I always say that cost more than pace for itself, because you are essentially fast tracking your product development.   Kian: You're seeing products there for the first time that you'll see them in real life before you see them online from other brands, and now you have to make your own version. You'll be able to negotiate better prices. You'll be able to get better quality products. You'll be able to build better relationships with your factory. You'll be able to get samples very quickly If you're like Bradley actually. So you're going to the factory. I guarantee you, if you ask for a new product and you wanted that sample, that sample will be ready in two or three days and you can take it home with you right? They'll send it to your hotel by the time you leave. But if you reach out to these guys online, you're like, hey, we're working on this new product, we're going to take them two weeks to make it. We can have to send it. It'll take a month. So you can massively and imagine you've got multiple products across multiple brands. You've got a month edge on anyone in the market just by being there. So I would highly recommend. But you know, canton Faire is only April and October every year, so you can visit China anytime you want, but all year round. I would be visiting websites like alibabacom to get an idea of right, who are the best suppliers and what are the best prices, and are there any new products that we just found as well? And then I'd be going to China as well, on top of that as well.   Bradley Sutton: All right, before we get into your last strategy of the day, how can people reach you if they want to, you know, see your videos or maybe reach out to you for some advice?   Kian: Yeah, sure, so I'm putting a lot of work into the YouTube stuff. So if you just type in Sourcing with Kian on YouTube, you'll see a lot of cool videos there. I started making a bunch of different videos on this China trip. I went into factories, I went into packaging factories, product factories and filmed videos of like. So actually, brad, I'll try and send one to you before you go as well, just so you could get a little bit of an insight. But, yeah, Instagram as well @kian_jg. I've got a Facebook group of the same name Sourcing with Kian and yeah, it's probably the best way to reach out to me. But I've got some cool stuff planned in the coming year in regards to, like, trips to China and stuff. So, yeah, definitely look out for that.   Bradley Sutton: All right, what's your last strategy of the day? Maybe a 60 second strategy or around there for that you can share with the audience.   Kian: I would say like, okay, 2024. Something you want to focus on would be product defensibility, right, Because you know, as you mentioned, with the shelf, like you know, a lot of people copied it. It raised at the bottom in terms of price and we have to innovate on top. So just like sort of three actionable tips. In terms of product defensibility, there's three main things you can focus on An act's getting exclusivity on your product, it's having a particular mold on your product and it's also getting patents on your product right. So exclusivity you can like if we go into a factory and we see a product that we like we didn't innovate it, factory did right, I can still order that product. But I can say, look, I want exclusivity on that. And you can get exclusivity by time. To be like, give me three months, we sell it to me and no one else. You can get exclusivity by region. To say, right, give me exclusivity for Germany or give me exclusivity for USA. Like we can pick a market, not just the whole world, and get exclusivity by that. Or we can also get exclusivity by quantity. To say, I've forecast I will order 10,000 units over the course of the year. If I don't order those 10,000 units, then you can sell it to everyone. So we just got exclusivity on a new product and I did this countless times at Alaska Anton Fair. That's a great form of defensibility.   Kian: Then, like patents, you know you can patent the product. Supplier might have a patent on the product, but the more. And then oh, by the way, this is such a sick hack, right, there was a particular product that we've been selling for a while. Factory has got the patent on it and then a lot of US brands were copying and infringing Chinese factory, trying to go after those US brands. They write to them and they're like hey, yeah, we're this company, we have the patent. The US brands just ignored it. They're like oh, it's a Chinese company, they're never going to sue us. I said to them look, make our company the co-patent, so we have our US brand. I was like make us the co-patent owner and then we'll go after them. Done Like, we now own the patent of that and then us, as a US brand, using US lawyers, are going after those US brands and are getting shut down left, right and center. So if you have a factory which is patented the product, that's a huge key if you can get co-patent on that as well. And then I mentioned molds as well. Like, molds are expensive. If you're developing a mold on a product, definitely get your logos embossed on the mold as well, so that they can't use that for anyone else as well. So, yeah, those are the key things defensibility, exclusivity, patents and molds.   Bradley Sutton: All right. Well, Kian, thank you so much for joining us. I'm sure 2024 will be great for you and hopefully we get to hang out at an event or here locally. I've got to get you on my Helium 10 basketball court here. We've been trying to do that for a while, so, hey, I'm ready, we'll anytime we'll settle at once and for all Lakers versus Clippers. I'll wear my Clippers jersey, you can wear your Lakers and we'll see. We'll see who comes out on top.   Kian: Let's do it, let's do it. Good to see you, bro, and thanks very much for having me and congrats on the 500 plus episodes.

Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management. Her employment history includes medical devices, b2b electro-mechanical and cpg companies. This mosaic of experience set the stage for her to be able to start out with her own founder's story.In This Conversation We Discuss:[00:48] Intro[02:26] Seizing the opportunity to start a business[04:10] Considering the working class in product designs[04:52] Researching the supply chain with trusted network[06:25] Negotiating for MOQs & prioritizing customer needs[07:50] Having someone that pushes you and believes in you[08:26] Talking to people means building a relationship[09:48] Doing your research and creating a strategy[10:33] Offering something new & investing on ads [11:26] Gaining traction quickly after the first 100 orders[12:02] Investing in ads for customer acquisition[12:47] From a side hustle to working full time[13:44] Seeing the business grow over the years [14:46] Pushing through amid doubts & mental blocks[15:15] What CEOs need to learn and accept[16:09] Success is not just one thing[17:03] Finding out what you're good and not good at [17:43] Be honest and reach out to your network[18:35] having the best product is not enough[19:17] Finding balance in every tenet of your business[20:14] Where to get high-quality heated apparelResources:Subscribe to Honest Ecommerce on Youtube100% female owned heated apparel company gobiheat.com/Follow Gobi Heat on LinkedIn linkedin.com/company/gobi-heat/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Russ is a repeat startup founder with a consistent track record of getting companies from zero to 8 figures+ of revenue. He's previously on the founding team at Hello Bello. Mike is an entrepreneur and angel investor with 10+ years experience in consumer tech and products. He's previously a founder of PRNCPLS, Co-Founder of Cameo (acquired by Vimeo), Partner at Parlor Coffee. Freestyle's diapers and wipes are sold at over 1000 grocery stores around the US, including at all Whole Foods locations nationwide. See their latest designs at www dot freestyle dot world.In This Conversation We Discuss:[00:48] Intro[01:31] Connecting with your potential co-founder[02:31] Establishing what differentiates you from the rest[03:11] Using an organic ingredient as a main component[03:58] The balance between co-founders & their skill sets[05:48] Delegation and stepping into each other's shoes[07:13] Unique challenges of running a diaper brand[08:40] Validating the idea through market research[09:14] Run ambitious tests to try out if the idea works[10:06] Episode sponsors[15:13] Dedicating a budget and a strategy[16:20] The ideation behind building a prototype[17:19] Keeping the capital intact through fundraising[18:17] Timeline: from inception to the official launch[19:12] Using relevant influencers to spread the word[19:42] Launching limited edition merch and accessories[20:21] The stereotyped story of becoming a dad[21:05] The inspiring story Freestyle wants to deliver[21:58] Collaborating with the community[23:05] Allocating budget to re-engage audiences[23:38] Ensuring a seamless retail experience[24:12] Having multiple touch points for wider reach[24:44] The secret to a successful D2C business[25:46] Where to get high-performance diaper & wipesResources:Subscribe to Honest Ecommerce on YoutubeHigh-performing diapers for parents and for the planet freestyle.world/Follow Guest Russ Wallace linkedin.com/in/russwallace/Follow Mike Constantiner linkedin.com/in/mikeconstantiner/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In dieser Folge verrät Wolfgang Niedecken von amzfox.io, mit welcher PPC Strategie du schnelle Verkäufe auf Amazon machst und der neuen Konkurrenz den Start erschweren wirst. Neues aus der AMZ Hackers Community und seine Erkenntnisse mit dem Start seiner neuen Amazon Marke.   In Folge 95 des Serious Sellers Podcast auf Deutsch, Marcus und Wolfgang diskutieren: 00:00 - PPC-Tipps Und Strategien Für Amazon-Händler 13:14 - Erfolg Und Expansion Unserer Agentur 29:22 - Herausforderungen Und Strategien Im E-Commerce 41:07 - YouTube, Podcasts, and Future Conversations Transkript Marcus Mokros: Diese Episode wird so richtig abwechslungsreich. Ich habe Wolfgang Niedekin zu Gast. Der kommt mit PPC-Tipps und mit möglichst wenig geboten viel Verkäufe zu generieren. Wir überhalten uns aber auch darüber, wie er an neue Informationen kommt und was die besten Strategien sind, die aufzunehmen, genauso wie Updates, die er mit dem Aufbau seiner neuen Marke gelernt hat Und was wir aus seinem Akkenturgeschäft lernen können, mit dem er auch seinen Wissen an Amazon-Händler weitergibt. Hallo zusammen und willkommen beim Serious Seller Podcast auf Deutsch. Mein Name ist Markus Mockross, und das ist die Show, in dem wir alles um Amazon, fba, private Label besprechen, was uns Händler auf Deutsch gesagt, ernsthafte Umsätze generiert. Daher auch der Name der Show Serious Seller Podcast auf Deutsch. Und hallo, liebe Zuhörer, willkommen zu einer neuen Episode und ganz herzliches hallo an mein Gast oder ja, schönes Wiedersehen, was wir hier haben. Wolfgang hi, wie geht's dir?   Wolfgang: Hi Markus, danke, dass ich da sein darf. Ja, mir geht's super und freut mich, dass ich nach 15 Monaten sind, glaube ich, hier das zweite Mal zu sehen.   Marcus Mokros: Ja genau, wir haben ja letztes Jahr schon gesprochen, und da war ja bei dir vieles in Vorbereitung. Wir haben einfach ganz viel über deine Amazon Produkte gesprochen, und da hat sich jetzt ein bisschen was getan. Deswegen ist interessant Kannst du dein Sound noch mal ein bisschen runterdrehen, glaube?   Wolfgang: ich.   Marcus Mokros: Ja, natürlich. Gut, ich glaube, so bald du kräftiger sprichst, dann ist es nämlich auch schon das Mikrofon am Anschlag. Ja, cool, ich würde mal sagen für die Leute, die ich letztes Mal noch nicht gehört haben wiederholts einfach, aber stell dich mal noch mal vor, was du so machst, wer du bist.   Wolfgang: Na klar, also, ich bin der Wolfgang, gerne Wolf selbst. Meine Eltern nennen mich nicht Wolfgang, warum auch immer sie mich dann so genannt haben. Genau, ich habe im Februar 2017 mit Amazon angefangen im Sublement und Beauty-Bereich, anschließend Haustier und Tiernahrung, und ja, hatte sehr coole Phasen und auch sehr uncoole Phasen, so wie es fast jedem Amazon-Zeller geht. Thema Corona bei uns Da ist einiges runtergegangen haben eine neue Marke aufgebaut und anschließend alle unsere Marken in der SEDeals verkauft und sind noch dabei, die viermal zu schließen. Das dauert ja alles ein bisschen länger. Das war jetzt im Juni letzten Jahres haben wir die letzte Marke verkauft, und seitdem konzentriere ich mich auf meiner Agentur, hauptsächlich im Bereich Bilder und Beratungen, aber inzwischen auch sehr gut im Bereich PPC aufgestellt, und ja, bin froh, dass ich diesen Schritt gegangen bin. Auf jeden Fall.   Marcus Mokros: Okay, es ist sehr, sehr spannend, und wir haben ja schon mal ein bisschen vorher diskutiert, über was wir alle sprechen, und du hast auf jeden Fall auch den einen oder anderen Heck dabei.   Wolfgang: Genau, also einen kleinen Heck, der für mich momentan sehr, sehr gut funktioniert. Wir sind auch gerade wieder dabei, so nebenbei eine kleine Marke aufzubauen mit einem Kollegen, und gerade dort ist es so, dass sehr viele neue Produkte in die Nische kommen.   Marcus Mokros: In welcher Nische ungefähr ist. Kannst du es?   Wolfgang: Ja, in dem Fall ist es so ein bisschen chemisch Also mit einem deutschen Hersteller sehr gute Kondition, sehr gute Lieferzeit, einfach um in Amazon drin zu bleiben, ist jetzt nicht so, dass wir uns wieder eine Riesenmarke aufbauen wollen. Aber ich finde einfach, dass es wichtig, nicht zu breit reinzugehen, weil du ja deinen Kunden auch keine Konkurrenz machen willst. Das heißt, so mit nahenvollen Produkten reicht mir das. Aber gleichzeitig will ich nicht den praktischen Anschluss an Amazon verlieren, weil das ist ja das, was du bei vielen Agenturen halt merkst, dass sie irgendwann mal vor fünf Jahren verkauft haben oder teilweise sogar noch nie verkauft haben, und einfach so.   Die Praxis fehlt Ja, und hier funktioniert bei uns sehr, sehr gut. Ich nenne das Ganze immer Neuheiten-Kampagne. Das heißt, ich gehe, jeden Montag gehe ich in uns Raubkirurg jetzt rein und sortiere auf der auf der Serb einfach oben rechts in Amazon direkt nach Neuheiten, und da sieht man direkt schon, wer ist neu in die Nische gekommen, diese Produkte manchmal sind es zwei, manchmal sind es fünf, manchmal ist das gar kein Produkt, und diese Produkte sind ja Konkurrenten, die aggressiv reingehen wollen, die Bits hochdrehen, wenn sie Ahnung von Amazon haben, die halt versuchen zu launchen, und das wollen wir natürlich nicht. Wir wollen unsere Plätze behalten, und deswegen hole ich mir jeden Montag rein und Targetier die halt relativ aggressiv einfach um auch. Also erst mal hast du eine gute Conversion Rate und eine gute Klickrate, weil die meistens noch keine Bewertung haben oder erst eine Bewertung haben oder so Genau so lasse ich das immer ein paar Wochen, bis die irgendwann ja so ein bisschen über 20 Reviews sind. Dann schmeiß ich sie im Normalfall entweder wieder raus oder in die normale Bestseller-Product-Targeting-Kampagnen.   Marcus Mokros: Kannst du ruhig noch, für dich ist es so selbstverständlich, aber vielleicht für den ein oder anderen nicht. Kannst du noch ausholen, wie du die Targetierst?   Wolfgang: Ach so, ja, natürlich. Also ist im Prinzip einfach nur, als gibt es zwei Möglichkeiten. Meistens machen wir es über Search Products. Produkte Targetieren kann man ja über Search Products oder zum Beispiel Search Display, je nachdem, ob man direkt unter der Bybox stehen möchte oder unten in diesem Karussell. Das werden in dem Fall Search Products, und genau da versuchen wir dann im Endeffekt eine Kampagne aufzusetzen, die dann direkt die Asens Targetiert von den neuen Kompettern im Markt, um den halt auch den Einstieg zu erschweren.   Marcus Mokros: Dann bewirbst du die Artikelnummern, um dann auf dem Listing direkt zu erscheinen als Alternative Genau, und du holst die Kunden, weil du die großen Bewertungen hast, du die Bestätigung hast und die neuen Anbieter nicht.   Wolfgang: Genau das gute ist, dass du hier auch relativ günstige cpcs in normalen fall hast, also Durchschnittliche klickpreise, einfach weil eine autokompagne findet, die vielleicht relativ schnell. Aber ich sag mal jetzt gezielt auf diese Produkte ausspielen werden jetzt erstmal die wenigsten in den ersten wochen Klar.   Marcus Mokros: Cooler tip, vor allen Dingen ja eben für die Leute, die sich die Arbeit machen, was aber wahrscheinlich die Masse nicht macht. dann musst du dann günstige klicks mit und schnelles sales.   Wolfgang: Genau das ist jetzt natürlich nicht so die Basis für jemand, der zuhört, er jetzt erst mit ppc anfängt oder Gerade ein richter aufsetzt. Das ist natürlich nicht die Basis. Ich sag mal, das sind die letzten paar prozent, die man rausholt. Aber diese Kompagnen haben wir die letzte Zeit sehr viel getestet, und die sind eigentlich bei allen Produkten sehr gut gelaufen.   Marcus Mokros: Cool. Dann letztes mal hat mir auch über die AEMS Hackers gesprochen. da bist du ja auch festes bestandteil mit drin. Was gibt es da neues aus der Community?   Wolfgang: Ja, also bei den Hackers das ja schon so ein bisschen bisschen Familie da. Ich sage, ich gehör eigentlich zum Inventar, war damals einer der ersten, denn den damals hieß es noch ein prozent Club Reingegangen, ist bei den Hackers damals im Fitnessstudio auf, beim Kadeo die Videos von Marc guckt, und irgendwann sind wir dann selbst in Kontakt gekommen, bin dann recht früh bei Hackers rein, und da wird es auch schon seit zweieinhalb, ich glaube fast drei Jahren die Masterminds leiten, was mir super viel Spaß macht. Das bedeutet, im Serkis ist immer so aufgebaut es gibt verschiedene Gruppen Gold, platin, diamant und Rubin, und das ist so ein bisschen nach Umsatz sortiert. Du fängst halt mit einem Euro Umsatz bei bei Gold an, sozusagen. Also, ganz neue Leute haben jetzt seit neuestem Start-Up Programm, deswegen, ein Euro ist so der Start sozusagen für Gold, und das Ganze geht bis 20.000, dann von 20 bis 100, von 100 bis 250.000. Und dann kriegst du sozusagen immer mit dem, wenn du bei Gold die 20.000 erreicht, bekommst du den Gold Award, darfst in die Platin Gruppe, um dich dort weiter zu bilden und dann das Ziel zu erreichen, die 100.000 in Platin zu bekommen.   Und ja, wir hatten jetzt tatsächlich den Wunsch von einigen Mitgliedern, weil sehr viele Mitglieder gut gewachsen sind, die nächste Gruppe zu machen. Also letztes Jahr waren es noch Gold, platin, diamant und jetzt inzwischen kam noch Rubin zu. Bei mir ist es so, ich mache Platin, diamant und Rubin Gold nicht, weil ich mein Leben lang eigentlich in Deutschland gesaust habe, meine Produkte und in Gold halt sehr viele Fragen wegen Sourcing kommen, und da bin ich natürlich nicht der perfekte Ansprechpartner.   Aber diese Rubin Gruppe macht auf jeden Fall super viel Spaß, ist wieder eine ganz andere Sache, weil hier geht es oft um Skalierungsthemen Wie finde ich den Geschäftsführer, den ich einstelle Es war so ein Thema, was jetzt vor kurzem aufgekommen ist oder teilweise auch Traffik von außerhalb, externer Traffik Wie gehe ich mit dem Shop, um Berichte von Supplyer zu besuchen, direkt aus China, solche Geschichten? Also da ist aber auch jeder Gruppe ein bisschen unterschiedlich.   Marcus Mokros: Gibt es also? gibt es da einige, die ihr Tagesbusiness schon so aus der Hand geben wollen, oder Ja, rubin sind jetzt die ersten, die da aufkommen, auf jeden Fall.   Wolfgang: Das ist auch natürlich super spannend zu sehen. Wo sind da die Herausforderungen? warum macht man das? Ich sage mal, je höher du kommst, dass du mehr Leute haben, natürlich noch einen zweiten oder dritten Einkommensstrom, machen nicht nur Amazon, haben irgendwie noch Immobilien oder machen irgendwas anderes nebenbei, und da versuchen die einfach so das Tagesgeschäft aushand zu geben, aber natürlich an jemanden, der vertrauensvoll ist und das ganze trotzdem voranbringen kann.   Marcus Mokros: Witzig, wie du erwähnt hast, dass du dir so die Videos beim Kadeon hörst oder angehört hast. Bei mir auch so. Ich kann nicht vom Computer sitzen und mir ein Video angucken, das da fällt mir jede Minute irgendwas anderes ein, was ich machen muss. Ich fahre, springe ins Auto, geht zum Strand runter und eine Stunde spazieren, und dann ziehe ich mir Content rein, nämlich weiterbringt. Aber muss irgendwie auch was tut, was mich in Bewegung hält, aber möglichst nicht zu sehr ablenken. Wie beim Training selber Merke ich, dass ich dann zwischen durch Sachen verpasse, nicht ein bisschen Gewichte bewege. Aber Kadeo ist genau das Richtige, genau also beim Training selbst beim Krafttraining habe ich auch lediglich Musik laufen.   Wolfgang: Also Podcast geht bei mir immer sehr gut rein oder solche ich sage mal Lernvideos, entweder beim Kadeo, weil man sich halt komplett auf eine Sache fokussiert und der Ablauf immer gleich ist die ganze Stunde, oder auch bei Autofahrten, wenn ich alleine bin, kann ich, kann ich da auch sehr viel Ja stimmt, wenn ich lange Fahrten habe, dann bin ich vorbereitet, dann höre ich mir ein paar gute Sachen, dann Witzig das andere raus ist das ist so das letzte, was du dir, was du dir reingezogen hast beim Autofahren.   Marcus Mokros: Das ist was so aus dem Bereich Meditation gewesen. Wenn man so viel zu tun hat und noch kleine Kinder links und rechts rumspringen hat, dann muss man ein bisschen was tun, um Auch runterzufahren. wahrscheinlich gibt es wahrscheinlich so die Nummer eins Krankheit von den Leuten nicht abschalten können, die immer irgendwas. der Kopf muss immer arbeiten und Erholungsphasen auf Knopfdruck hinkriegen. das ist so, dass, wo ich Ich kenne ich also.   Wolfgang: Das war bei mir auch so eine Herausforderung das letzte Jahr, weil ich eigentlich die vier, vier Jahre davor so im Handy verheiratet war. Ich kriege immer so gesagt toll, was für eine Sponsor. Eigentlich fast die innerhalb von fünf bis zehn Minuten kann jeder bestätigen, der mich kennt. Aber jetzt war auch so der Punkt, wo ich gesagt habe irgendwann jetzt so viel, so viele Kunden, so viele Projekte. Ich muss das Ganze jetzt mal trennen, und ich gucke jetzt, dass ich zum Beispiel so am Wochenende arbeite, ich nicht mehr jedes Wochenende, sondern nur ab und zu, wenn irgendwas ansteht, was mir entweder sehr viel Spaß macht oder Was ich keinen Lust habe im Alltag zu machen, also zum Beispiel so ein bisschen Steuervorbereitung einmal im Monat, aber auch so so Geschichten.   Morgen habe ich zum Beispiel einen Call für einen neuen Kunden und habe dort aber einen Freund von mir als Freelancer noch reingeholt für Seeho, und da sprechen wir über diesen Kunden, wie wir das strategisch angehen, dieser strategischen Sachen haben wir da sehr viel Spaß, und dann nehme ich mir die Zeit gerne, ohne dass so im Arbeitsalltag noch 30 Tast hast, die Offen sind. Ich habe jetzt tatsächlich auch das, das Handy, mal getrennt in Privat und und Arbeit, und ich finde das eigentlich sehr, sehr gut.   Marcus Mokros: Ja, und da bist du auch schon bei deiner Agentur. wie heißt die eigentlich?   Wolfgang: Ja, ja, agentur heißt Fox, existiert theoretisch seit letztem Jahr. Warum nicht?   Marcus Mokros: eben sie Wolf.   Wolfgang: Weil wir ursprünglich damals als Nebenprojekt IG Fox hatten. Ig Fox ist für. Instagram die Geschichte. Das hat mein ehemaliger Geschäftspartner komplett übernommen. Ich habe sie genommen, und wir haben so ein bisschen ähnliche Logos. Da haben wir das die einfach geteilt. Aber von dem her hat sich das angeboten. Mir hat einfach das Logo, das wir damals gemacht haben, sehr gut gefallen. Hab dann anschließend noch gesehen. Das habe ich vorher nicht gesehen. Irgendwann kam noch Sella Fox.   Ich weiß jetzt nicht, ob Sella Fox vor oder nach mir war, ist eigentlich auch egal, weil wir verstehen uns dann natürlich trotzdem und machen ja komplett andere Sachen.   Marcus Mokros: Mhm, witzig, ja was, was gibt's in der neus? letztes mal war es ja, glaube ich, noch so. Ich glaube, ich hatte dich nach der Webseite gefragt, und das ist gerade noch im Aufbau. Ist das alles? Wie weit bist du mittlerweile?   Wolfgang: die Webseite hat inzwischen schon upgrade bekommen, aber ist trotzdem nicht so, dass ich sage, war ist jetzt eine super Webseite, weil theoretisch auch ich sie gar nicht. Also durch dieses Im, im, im sehr hekkerspeckten schwimmen ging das jetzt alles so schnell und so gut so. 123 Kunden hatte ich ja sowieso schon sehr lange. Also 2018 habe ich zum Beispiel Aquaristik Welt 24 übernommen im PPC Bereich, und so Leute habe ich bis heute, aber das war immer so ein bisschen unter der Hand, und das hat aber immer mehr die Oberhand übernommen, sozusagen, ja, inzwischen haben wir einen Team aufgebaut. Ich habe einen eigenen Render, ich habe meinen eigenen Grafiker, wir haben jetzt seit kurzem jemandem im Vertrieb. Keine Sorge, die kleinen FBA Salare kommen jetzt nicht nochmal pro Schwieren. Wir gucken da im Vertrieb, dass wir halt dementsprechend auf auf Zielgruppen gehen, die, sage ich mal, auch für den Vertrieb geeignet sind, und ja, aber so konnten wir uns innerhalb von ein bisschen mehr als ein Jahr jetzt wirklich sehr, sehr gut was aufbauen sind durch Kinder Max.   Marcus Mokros: Was für Bereiche deckt ihr alles ab? was für Arbeiten übernehmen die alles?   Wolfgang: Ja, also, ich würde uns eigentlich schon als vor Service Agentur bezeichnen, auch wenn unsere Kunden meistens in einer Sparte kommen. Das bedeutet, ich habe halt 2, 3 Kunden aus der Beratung mit raus reingebracht. Das bedeutet, unter anderem habe ich da den einen der ältesten Pharmakonzerne in Deutschland war ich jetzt vor kurzem auch zu Besuch. War so ein bisschen andere Welt wieder, wenn es so FBA Salare sind ja alle relativ locker, und auch der der Geschäftsführer dort ist super locker, und man kann toll mit dem zusammenarbeiten. Aber Ja, das ist erstmal seit langem wieder ein Besucherausweis beantragt, bevor ich da rein durfte, und sowas so richtig. Konzern weibs, sage ich mal, oder eine Schweizer, schweizer Aktiengesellschaft habe ich da unter mir. Also, im Bereich Beratung sind es eher ziemlich große Kunden, ist aber ja noch mal eine ganz andere Welt und macht natürlich super viel Spaß, wenn du nicht vom ersten Tag an profitabel sein musst, ganz andere Möglichkeiten mit dem Launsch hast und denen dann dementsprechend auch Sachen an die Hand geben kannst.   Dann das zweite Standbein was wir haben, sage ich mal, ist die Bildagentur, also Bilddienstleistung. Hier haben wir tatsächlich hauptsächlich FBA Salare. Wir haben auch durchgehend eine Warteliste von so 10 bis 15 Aufträgen. Also sind da eigentlich immer ganz gut, ganz gut voll Und haben jetzt vor kurzem den weiß nicht, ob das noch ist, aber BSR 1 in der Rokorie und Körperpflege zum Beispiel gemacht, oder auch schon Ja paar Leute von, von Hackers natürlich. Da haben wir jetzt 35, 40. Lass es vielleicht mal 50 Aufträge gewesen sein in dem Jahr.   So weit, dass ich gesagt habe, wir brauchen halt einen eigenen Renderer, der meinen Ansprüchen genügt. Das ist, hier wollen wir wirklich aller, aller höchste Qualität bieten. Wir machen auch mit den mit den Kunden Strategie Gespräche. Gucken uns die Konkurrenz gescheitern, und auch hier, wenn jemand uns eine E-Mail schreibt, noch was geändert haben will, dann ist das meistens innerhalb von kürzester Zeit erledigt. Nicht wie bei ich kenne es ja selbst als Zeller früher nicht wie bei bei anderen Agenturen, wo du teilweise halt Wochen, wochen lang auf eine Antwort wartest. Das hat mich immer genervt. Deswegen responsive time bei uns extrem im Vordergrund.   Und das Dritte, was jetzt eigentlich schon seit 2018 läuft, aber immer mehr Kunden kommen, ist der PPC Bereich, und hier haben wir, wie gesagt, die ersten Kunden zu zwei 18 bekommen. Dann war ein bisschen Break zwischen drin, aber inzwischen kommt da, kommt da immer mehr und macht eigentlich auch richtig Spaß dazu sehen, dass man teilweise den Umsatz verdoppeln kann innerhalb von einem Monat und gleichzeitig den Akkos senken, zum Beispiel. Ein Beispiel, den ich das dann kann, ist Capholz. Das ist so eine, so eine Urnmarke, die wir jetzt dazu bekommen haben. Da war es halt so, dass wir jetzt ja, ich glaube, das zweieinhalbfache an Umsatz generiert haben, im ersten gemeinsamen Monat aber den Akos von 56 auf 26 Prozent senken konnten. Also Profitabilität, weil da einfach so ein bisschen die Strukturen gefehlt haben, und je größer oder je Amazon fremder eine Agentur in der Kunde kommt, also ich sage mal diese größeren Händler einfach, die vielleicht nicht auf Amazon geboren sind Das einfacher ist es natürlich, am Anfang direkt große Fortschritte zu sehen, und das macht immer super Spaß.   Marcus Mokros: Glaub ich wie? wie gehst du vor, wenn du, wenn Kunde zu dir kommt? Guckst du das Produkt an, guckst du die Konkurrenz an und entscheidest du, ob du, ob der für dich passt, oder denkst du, du hast für jeden Kunden ein?   Wolfgang: Angebot Auf keinen Fall. Also, wir qualifizieren da extrem vor. Ganz wichtig ist, dass es menschlich passt, weil ich will im Alltag einfach einen coolen Weib haben, und das können wir uns zum Glück auch rausnehmen, zu sagen, das wird nichts. Jemand ist ein sehr, sehr roter Charakter und kann gar nicht Zahlen. Zahlen getrieben zum Beispiel, hatten wir jetzt verkürzen mehr, dann macht das auf Dauer vielleicht nicht so Sinn. Oder jemand hat sein PPC schon zu 90 Prozent optimiert. Kann jetzt auch ein größerer Sellers der Hacker Community zu mir hat gefragt, ob ich, ob ich da was Potenzial sehe, ob ich was übernehmen kann. Aber da war so. Die haben wirklich, also hätten wir drei Prozent rausholen können, und der war einfach an dem Punkt, dass der jemanden in den Haus braucht. Die haben so viele Produkte in den USA, panik, und das ist so ein Riesenaufwand, und den kriegst du nur glücklich, wenn du halt jedes letzte Prozent rausholst, und das ist schwierig, also das ist schwierig für alle Agenturen. Deswegen also ganz, ganz wichtig, dass die Kunden auch zu einem Person.   Marcus Mokros: Interessant Gestern noch eine E-Mail bekommen von jemanden, für das nicht zu sehr Details Nennt, aber ist ein kleineres Industrie Unternehmen. Die haben ein Produkt auf Amazon probiert, was sie in über 100 Varianten anbieten, so ein Zubehör Produkt, und haben keine Sales praktisch Und hat mir gesagt, dass er so geschrieben in dieser erst im ersten Kontakt, dass er eigentlich schon alles richtig gemacht hat. Aber er braucht jemanden, der einfach die Keywords optimiert Und das wird noch nichts вариanteres an mightymands damit die Kunden finden. Was würdest du? Na hattest du auch zuerst?   Wolfgang: Ja, wenn er alles richtig gemacht hat, dann müsste es da laufen. Nee, er kann ja an allen liegen, kann an der Nische liegen. Vielleicht hat er das auf die falschen Keywords gegangen. Immer am besten mal mit MLAs checken, was sind so die kaufkräftigsten Keywords von der Konkurrenz Und was auch so. Ein Learning für mich war. Oftmals denkt man ja so Platz 1 und Platz 2 in der Nische machen voll viel Umsatz und Platz 3 plötzlich nicht mehr. Aber rein von der Logik her, dass der dritte Platz viel, viel weniger Umsatz macht, kann für mich hauptsächlich zwei Gründer haben. Es gibt bestimmt noch andere, aber zwei, die mir jetzt direkt einfallen. Das ist natürlich einmal, wenn es eine große Brand ist, also wenn jemand viel, keine Ahnung, Puma oder so sucht, dann verkaufen die halt auch viel über Brand Keywords. Das ist ja absolut klar. Aber wenn es in der Nische sehr, sehr viele kaufkräftige Keywords gibt und der erste Platz zum Beispiel zu 5000 Keywords rankt und der zweite zu 4000 und ich zu 300, dann ist klar, da kann ich so sichtbar sein aufs Hauptkeyword, wie ich will, wenn übers Hauptkeyword nicht 90% der Sales kommen, sondern vielleicht 130 oder so, Und der Rest macht halt auch viel aus. Also kommt immer darauf an.   Da muss man sich das Produkt mal angucken. Wenn du magst, kannst du mir unverbindlich mal rüberschustern, dann können wir auch mal zusammenkaufen. Aber generell kann es halt viele Faktoren haben, auch die Klickrate, wie ist das Bild im Vergleich zur Konkurrenz? Deswegen liefern wir zum Beispiel generell mit der Bildagentur auch immer mindestens zwei bis drei Hero Images, Eins sehr clean, falls Amazon mal sagt okay, wir machen es jetzt bei Fashion oder bei Schmuck so komplett clean und versuchen dann, einfach, so eins, zwei noch zu machen mit einem anderen Winkel, den die anderen vielleicht nicht haben, oder mit einem Effekt, mit einem Hang-Tag, wenn es noch nicht so viele sind, So Fun-Fact. Wir waren bei Zublimen die ersten mit Hang-Tag, und inzwischen hat das ja gefühlt jeder zweite. Da muss man halt auch sich einfach neue Sachen einfallen lassen.   Marcus Mokros: Ja, was mir gerade noch einfällt, das springe ich jetzt im Thema komplett zurück.   Wolfgang: aber mit den Hackers macht ihr auch Live-Events, oder Genau also wir haben interne Events, sag ich mal, wenn man Mitglied ist Das bedeutet, so alle drei Monate gibt es einfach Treffen, also Community Meetings. Die sind dann mal in Bremen, mal in Stuttgart, das letzte Mal in Berlin ist im Normalfall ein nettes Zusammensein, sich austauschen, aber auch sich mal kennenlernen. Wenn du mit den Leuten teilweise ein Jahr im Callsitz gerade zu Corona, war das ganz, ganz krass. Du hattest das Gefühl, obwohl du die Leute noch nie live gesehen hast, als würdest du die schon ewig kennen, nur durch dieses wöchentliche Zoom-Meeting einfach. Und jetzt im Januar hatten wir das erste Mal Hacken Live.   Das war ein bisschen größeres Event. Ich kann jetzt gar nicht genau sagen, wie viele Leute da waren, aber ich glaube so um die 500 oder so was in die Richtung. Ich glaube, das nächste soll dann noch größer werden, vielleicht sogar vierstellig. Und ja war schon gut, was los war. Ein vieles Speaker war einfach ein sehr, sehr cooles Treffen. Irgendwann ist es auch schwer aufzusaugen bei so vielen Leuten und so viele interessanten Geschichten. Also mich interessiert zum Beispiel immer wo kommen die Leute her? warum sind die überhaupt zur Amazon gekommen? Weil selbst keiner hat Amazon studiert und geht jetzt auf Amazon. Das heißt, das ist immer die unterschiedlichsten Geschichten. Aber wenn du dann auch selbst gefragt wirst und 10, 20, 30 mal dieselbe Geschichte erzählst, wird es halt auch ein bisschen anstrengend. Deswegen mag ich die Community-Events sogar lieber, weil da kannst du dich auch mal rausstellen. Dann stehst du mal mit drei Leuten da, dann gehst du wieder rein, hast wieder ein bisschen mehr um dich, da kann man es einfach ein bisschen mehr steuern.   Marcus Mokros: Ja, ich bin auch großer Fan von so online. Da kommen die Leute halt mit ihren aktuellen Anliegen, und da wird alles meistens so recht kurz behandelt. Wenn man mit den Leuten ein bisschen spricht, hört man ah, was haben sie eigentlich früher gemacht, was für Produkte haben sie gestartet, irgendwelche Stories, und lernt man Leute noch ganz anders kennen.   Wolfgang: Ja, auf jeden Fall, und du verstehst auch den Pen. Also ein bisschen finde ich, zum Beispiel bei einem Kunden von mir. Der kam halt extrem aus dieser Textilbranche. Jetzt sind, die gestartet, waren nicht ganz so erfolgreich, weil sie mit sehr vielen Produkten gestartet sind, gleichzeitig dort aber nur eine gewisse Unitanzahl hatten. Die hat aber nicht gereicht, um Geschlecht zu launchen, und die haben sich halt vorher mit Amazon gar nicht beschäftigt.   Wir versuchen, das Ganze jetzt abzuverkaufen, das Beste rauszuholen. Die Ergebnisse werden auch vom Monat zu Monat besser, aber es wird nicht der Erfolg, den man sich erhofft. Die sind aber jemanden, mit denen kannst du das erklären, und die verstehen das auch. Und obwohl er aus der Textilbranche kommt und eigentlich sehr eingefahren war, sagt er aber nee, es ist mir nicht wichtig, meinen Stiefel durchzuziehen, nicht emotional ranzugehen, sondern ich würde gerne mit Amazon Geld verdienen, und deswegen lasst uns das abverkaufen. Dann machen wir eine gescheite Produktrecherche zusammen, und dann gucken wir, in welche Richtung. Ja, dann kann man vielleicht die Lieferanten trotzdem nutzen, die man in der Tür hat. In dem Fall in der Türkei sehr gute. Also die Qualität ist wirklich Bombe, aber es ist einfach zu groß. Der Schritt in diese nächste Rheinzugehen, stand jetzt für die Jungs.   Marcus Mokros: Ja, Und wo wir gerade über Treffen und Kennenlernen gesprochen haben du bist auch dabei, gerade eine Community zu starten.   Wolfgang: ja, Ja und nein. Also da gibt es sozusagen zwei Themenpunkte. Einmal so ein kleines Nebenprojekt, sage ich mal mit Martin Frost. Das ist auch so ein Influencer, sage ich jetzt einfach mal, kann dir da mal selbst googeln. Mit dem habe ich zusammen eine KI-Community aufgemacht auf Discord. Da sind wir jetzt so 160, 170 Mitglieder, ist aber einfach um.   Ich habe das bei Hackers halt sehr schnell gelernt je mehr Leute du um dich hast, die sich mit demselben Thema beschäftigen, desto mehr lernt jeder voneinander, und das geht etwa exponentiell durch die Decke. Wenn ich mir jetzt jeden Tag ein KI-Video angucken werde, werde ich niemals so weit kommen, wie wenn ich 20 Minuten in der Discord-Community einfach verbringe. Genau das ist das eine und das andere. Was mich sehr, sehr freut, weil ich das bisher so noch nicht mitbekommen habe, ist, dass wir gerade eine eigene ppc Mastermind starten. Das sind zwei andere Agentur-Anhaber und suchen jetzt gerade auch noch so eins. Zwei Leute sind noch in der Aufbauphase, die wir eventuell dazu nehmen. Das Ganze startet Ende September, und dann werden wir so alle zwei Wochen wahrscheinlich eine eigene ppc Mastermind haben von eigentlich Konkurrenten. Aber jeder ist so gut mit Aufträgen bestückt und hat so ein gutes Know-how und gönnt auch dem anderen, dass wir uns da regelmäßig austauschen und uns versuchen, dagegen weiterzubringen.   Aha, da bist du also mit anderen Agenturen am Austauschen, was gerade Genau In dem Fall sind das zwei kleinere Agenturen jetzt, die auf jeden Fall dabei sind, aber ich bin generell ich habe mir noch nie gedacht, oh, die machen dasselbe, ist ja blöd. Ich bin auch immer in super Kontakt, zum Beispiel mit ein paar Jungs von AMZ Advocatiles, wo ich auch kurzzeitig mal war, dann mit eFly, da bin ich teilweise mit Moritz und mit Adrian gut im Austausch, aber auch mit Mitarbeitern von denen, wo ich zum Beispiel einfach wöchentliche Calls habe, weil die Kunden bei mir in der Beratung sind, aber zum Beispiel bei eFly in der ppc Betreuung, und das ist für mich auch absolut cool, weil eFly einen sehr, sehr guten Job macht und ich unglaublich gerne in dem Fall ist. Das mit der Annika dort von eFly, mit der bin ich unglaublich gerne in den Calls. Man kann da viel miteinander rausholen, und da habe ich auch gar keinen Bock drauf zu sagen, oh, die hier kommt lieber zu mir rüber oder so, als sind das. Die haben jemanden, der performt gut, und dann versuchen wir einfach, zusammen das Beste rauszuholen.   Marcus Mokros: Cool. Und ja, was du so raushörst, dass testest du alles in deiner Marke. Ist das auch so? Möglichkeit wiegen du es machst auf jeden Fall kaufen.   Wolfgang: Ja, also ich muss dazu sagen, ich gehe halt auch nicht mehr in so große Mischen wie früher. Also wir waren ja weiß nicht, 2018 waren wir eine Zeit lang Nummer 1 in Kreatin, so was ist heute halt super schwierig. Da kommen wir wieder zurück zur Beratung. Wenn ich dann halt Kunden habe, die sagen ja, wir haben hier ein ppc Budget fürs erste Jahr von 600.000 Euro und ja, wir müssen im fünften Jahr erst profitabel sein oder so, dann weißt du auch, dass du in so großen Nischen, wenn der Groß, richtig große Marken drin sind, halt auch es ist einfach schwierig haben wir es. Dagegen kannst du ja gar nicht anhalten. Deswegen also wir sind in kleine, kleine Nischen rein.   Wir können jetzt natürlich nicht alles testen, weil wir versuchen, so viel wie möglich gerade im ppc Bereich, wenn neue Display Ads oder so kommen oder generell neue Werbeformate kommen, kannst du da immer recht schnell testen. Du bekommst immer mit, wie das Ranking sich entwickelt. Wie ein Launch funktioniert, der früher was? ja, nach drei Tagen konnte es 100 Einheiten rausballern, was nach drei Tagen oben. Inzwischen ist das ganz, sehr wirklich eine Geduldsgeschichte und auch viel zu beachten, einfach um da langfristig oben zu bleiben und auch das schon angesprochene Seeo einfach zu erhalten, also zu vielen Keywords zu ranken, die auch wirklich eine Relevanz haben. Aber ja klar, dafür sind die Produkte auf jeden Fall super.   Marcus Mokros: Bei Kreatin ist ja sowieso eigentlich eine recht außergewöhnliche Nische, weil es gibt ja so einen großen Hersteller, der eigentlich wirklich ein Großteil der Anbieter beliefert. Kreapur, ist das noch so? haben die noch so die die, ist das noch so? der Hauptanbieter.   Wolfgang: Das kann ich dir gar nicht sagen, ehrlich gesagt, weil ich seit Anfang 2020, also mit Anfang Corona ja aus der Supplement Nische raus bin, weil wir da Umsatzeinbrüche ohne Ende hatten, große, große Warnmengen gerade bestellten, die dann nicht mehr liefen, und da sind wir relativ schnell auf andere Produkte geswitched, was auch damals absolut der richtige Schritt war. Aber ja, generell ist es schon so, dass es halt große Hersteller gibt, in Deutschland so wie in China, für manche Rohstoffe manche Rohstoffe kriegst du auch nur in China, ja und die werden natürlich dann auch immer teurer, immer schwerer, und die Firmen, die viel Geld haben, können sich dort natürlich mehr erlauben.   Marcus Mokros: Ja, das fand ich halt daran speziell interessant, weil das siehst du halt, wenn du halt in so einem Supplement-Geschäft bist und siehst die verschiedenen Kreatiendosen und dann entscheiden, welches du kaufst, und irgendwie bei 70, 80 Prozent siehst du irgendwo so ein kleines Kreapur-Logo, und es ist halt eine Hersteller aus Deutschland, der weltweit alle großen Marken beliefert, und das macht es halt interessant, weil Endeffekt zählt. Dann nur noch Marketing. Wie sieht meine Dose aus, wie sieht mein Label aus? wie sieht dann mein Listing aus? und da muss man daraus gucken, sich abzusetzen.   Wolfgang: Ja, war bei uns am Anfang ja genauso. Also, wir haben direkt unsere Zielgruppe analysiert und sehr auffällige Produkte für ich sag mal, Zielgruppe männlich 16 bis 30 rausgebracht. Bei uns ging auch so viel über das Design Auch zum Beispiel Wae Protein, Wae Protein natürlich kannst du Kleinigkeiten verbessern, aber auch da gibt es mit Schwarzwaldmilch zum Beispiel. die haben das so als Nebenprodukt bei der Quarkherstellung, bei der Joghurtherstellung, und da hast du dann halt eine MOQ von 41 Tonner, Aber kannst auch von Schwarzwaldmilch zum Beispiel beliefert werden. die haben da unglaublich viel Wae.   Marcus Mokros: Protein Und jetzt bei deiner Agentur hast du hast, glaube ich, schon gesagt, das schon Leute, die bei dir mitarbeiten, genau also CO, mitarbeiter, gesprochen.   Wolfgang: Ja, genau, also im PPZ-Team aktuell jetzt noch niemanden. Also PPZ mache ich selbst, beratungen mache ich komplett alleine noch. Aber ja, einen eigenen Renderer, einen eigenen Grafiker Bedeutert für mich. Ich mache halt die Fotoshootings, und wenn es gerendert werden muss, macht das in dem Fall der Renderer. Wenn ein eigen Grafiker, der mit mir Hand in Hand zusammen arbeitet, dann mache ich. Manche Sachen mache ich auch selbst, manche gebe ich halt ab. Das entwickelt sich gerade so ein bisschen. Ich sag mal, alles auf einmal will es sich natürlich auch nicht abgeben. Und das Wichtigste ist mir, weil ich selbst als Seller oft bei Agenturen war, egal in welchem Bereich. Die waren mal gut, und dann sind die sehr schnell gewachsen, und dann waren sie plötzlich nicht mehr gut, und das will ich auf jeden Fall vermeiden.   Marcus Mokros: Ja, da ist ja ein ja, es war jetzt weniger ja vielleicht also eine Beratungsagentur aus dem Markt gegangen, die da einen sehr, sehr starken Einschlägingeruf hatten, dass sie nur auf Wachstum gucken, und dann halt passiert das halt, dass die Berufseinsteiger einstellen und dann die sich dann irgendwie ein Crashkurs angucken müssen und sich Leute beraten. Das ist wahrscheinlich so das größte Problem den Wachstum, das Wachstum mitzunehmen, nicht mehr zu viel schauen, aber gleichzeitig die Qualität der Mitarbeiter auf dem Niveau zu behalten.   Wolfgang: Ja, 100 Prozent.   Marcus Mokros: Und wie ist dein Ziel dafür?   Wolfgang: Möchtest du mal ein großes Office haben, wo du alle Leute im Überblick hast, oder wird das remote, also mit der Supplement Grant, die wir hatten, da hatten wir ja mehrere Mitarbeiter, hatten auch sind auch umgezogen ein größeres Office, irgendwie ein Jahr vor dem Verkauf erst. Es war schon eine coole Zeit, auch täglich einfach die Leute um sich zu haben. Aber momentan genieße ich es sehr, muss ich sagen, einfach dahin zu sein. Also ich habe mir vor exakt neun und ein halben Jahren schon ein Haus gekauft, zum Glück Damals noch sehr günstig und habe hier halt auch einen Haufen Platz. Also, ich habe jetzt sogar zwei Offices drin und kann mich dementsprechend halt nicht über Platz beschweren, nicht über Ruhe beschweren, weil es in einem eigenen Stockwerk ist, sozusagen. Ich glaube, wenn es jetzt ne zwei Zimmerwohnung wäre, und ich müsste Wohnzimmer arbeiten, dann wäre es ein bisschen schwieriger. So kann ich mich auf jeden Fall nicht beklagen.   Und jetzt zum Beispiel mein Renderer, mein Grafiker mein Grafiker sitzt 20 Kilometer von mir weg, mein Renderer 400, mein Vertriebler 300, und trotzdem geht alles remote. Wir haben feste Strukturen geschaffen mit Stack, mit Assana, teilweise mit ClickUp, um Ziele festzuhalten, und ja, im Endeffekt ist es natürlich richtig, regelmäßige Coles abzuhalten und zu gucken, was ist die Woche so zu tun, und dann auch nochmal ein Recap habe ich jetzt im Anschluss gleich auch noch ein Recap, um zu gucken, wie ist die Woche gelaufen, haben wir das erreicht, was wir wollten? was könnten wir verbessern? offene Kommunikation und sich ab und zu einfach mal persönlich sehen. Also, wir treffen uns oftmals dann in der Mitte, ist aber generell über mir so. Ich habe viele Freunde in Stuttgart, wohnen von Stuttgart zu 100 Kilometer weg, und dann treffen wir uns irgendwo in Heilbronn meistens, und so habe ich das mit den anderen dann auch Schön.   Marcus Mokros: Wie würdest du jetzt nach Mitarbeitern suchen, wenn du dich weiter vergrößerst?   Wolfgang: Gute Frage, habe ich mich tatsächlich noch nicht so arg miteinander gesetzt? weil bisher habe ich alle Leute aus dem Team und auch früher schon über Empfehlungen bekommen, das heißt, die sind irgendwo mal woanders bei einem Arbeitgeber weg, der schon im Amazon Kosmos war, oder jemand kannte den, und der war Freelancer, aber hat was Festes gesucht, sowas in die Richtung. also bisher teuer, teuer, teuer immer Glück gehabt und sehr, sehr einfach an Team-Aberterung gekommen, aber für die Zukunft noch gar nicht mit beschäftigt.   Marcus Mokros: Wie ist das bei dir? Ja, also, es verschienen Wege ja eben am besten. Es ist halt, wenn ihr irgendwo aufhält, in der Facebook-Gruppe, sich halt auch auf das Leute, die irgendwie den ganz anderen Job arbeiten und dann zufällig mal ins Design gekommen sind oder in den PPC gekommen sind und da halt voll das hohe Interesse und das Talent.   Entwickeln und selbstständig machen ist nicht für jeden, und es passt natürlich super, wenn man sich so eine Agentur aufbaut und dann solche Leute mit reinnehmen kann. Auf jeden Fall Cool. Und ja, was steht so für die Zukunft an? die größten Sachen Marke weiter ausbauen, agentur ausbauen.   Wolfgang: Ja, also die Marke.   Marcus Mokros: Meistens Aufgaben gerade offen.   Wolfgang: Genau. Also, die Marke kriegt jetzt gerade erst das zweite Produkt. Da haben wir mal gesagt, da werden wir mal so bis fünf Produkte erweitern bis Anfang Mitte nächsten Jahres. Das ist jetzt in dem Fall ein Produkt, das eher saisonale Richtung Winter geht. Das heißt, da sind wir gerade noch rechtzeitig, sag ich mal, müssen wir uns jetzt aber auch ein bisschen ranhalten? Ja, die Marke soll sich einfach irgendwann selbst tragen, relativ automatisiert funktionieren, dadurch, dass unser Lieferant auch in der Nähe sitzt und wir zwei Tage Lieferzeit haben, natürlich sehr entspannt. Da fällt ja schon ein Großteil der Arbeit schon mal weg, und ja, von dem her die Marke wird auf jeden Fall nicht allzu schwierig Mit AMSI Fox auf jeden Fall weiter dran bleiben, jetzt ausbauen alle Bereiche, vielleicht noch einen zweiten Grafiker dazu nehmen, weil man merkt schon, der NIT ist auf jeden Fall da, und wir kriegen auch regelmäßig Feedback, dass wirklich die Klickrate enorm besser läuft als vorher, und das überlegen sich ja auch viele nicht. Ppc ist schön und gut, aber da ballert manche 10, manche 20, manche 30.000 Euro im Monat für PPC raus, habe mich aber noch nie Gedanken gemacht, einfach mal das Zero Image zu ändern, ab zu testen und vielleicht die doppelte Klickrate zu bekommen oder sowas in die Richtung.   Von dem her erster Schritt auf jeden Fall Bild-Agentur, parallel aber auch von bisschen PPC und Beratung natürlich ausbauen. Bei der Beratung weiß ich natürlich nicht, inwiefern wird es skalieren werden, aber im Normalfall ergibt sich immer was. Eigentlich, muss ich sagen, hat sich dieses Sprichwort wenn eine Tür zugeht, geht die nächste auf, war bisher immer so, und das wird immer besser und cooler. Ich glaube, wir müssen einfach so weitermachen, wie wir es die letzten 15 Monate gemacht haben.   Marcus Mokros: Ja, also wenn ich das so höre, überlege ich mir gerade, ob wir das nächste Mal, wenn wir uns hier wieder sehen, vielleicht sollten wir auch ein bisschen mehr über Bilder sprechen, weil damit spreche ich bisher eigentlich ausschließlich mit Fotografen, und ich werde dir haben eine andere Sicht als ein Agenturbetreiber, und das wäre bestimmt auch mal ein super spannendes Thema für die Zuhörer.   Wolfgang: Sehr gerne Also, wenn du magst, wenn wir das ja ein Podcast immer ein bisschen schweren, aber theoretisch könnten wir auch mal gucken, ob ich so zwei, drei Beispiele verwenden darf, dass wir die KPIs zusammenbekommen, dass wir auch ein bisschen was schwarz auf weiß haben. Dann bin ich immer ein.   Marcus Mokros: Freund, Wir für die Leute, die hier gerade zuhören, über ihre Podcast App. Der Podcast, der ist jetzt auch auf YouTube mit Video, und ja, es wird ja nichts dagegen sprechen, auch ein Screenshare zu machen. Das heißt, wenn wir hier was besprechen, das dann zu sagen. Okay, falls das gerade schwierig ist nachzuvollziehen, guckst du ja auf YouTube an die Stelle, dann kannst du es auch ansehen Und an der Stelle natürlich an die Zuhörer, die hier gerade so vielleicht zufällig reinkommen, sind noch nicht folgen. Klick auf Abonnieren, folgen, subscribe in einer Podcast App, und dann ist auch jedes Mal benachrichtigt, wenn ein neues Episode erscheint. Ja, vielen Dank, würde ich dann erst mal sagen für die coolen Updates, und ja, dann würde ich mich freuen, wenn wir uns dann nochmal wiedersehen, dann mal auch noch über weitere spannende Themen sprechen.   Wolfgang: Sehr gerne von mir auch danke, habt mir immer Spaß gemacht und freue mich aufs nächste Mal. Gut danke dir, ciao.

Patoarchitekci Short #33: Po wakacyjnej przerwie startujemy z nowym sezonem Patoarchitektów. Będzie się działo. Na początek kilka dram min. zmiana licencji w HashiCorp czy sponsor link w Moq. Omówimy też Stack Overflow i spadek wejść o 35% (sic!), a na deser zostawiiliśmy sobie hejt na raporcie McKinsey o absurdalnych metodach mierzenia wydajności developerów. Startujemy! Nasze sociale i linki Materiały do odcinka

Ad inizio agosto Moq (https://github.com/moq/moq) introduce una dipendenza (inizialmente offuscata) a SponsorLink, una dll che si occupa di inviare l'hash della propria mail usata in github verso un server esterno...ed è così che inizia la storia che vi racconterò oggi.

August 15, 2023, Episode #207 - TuesdayFull episode available on your favorite podcast platform: /bit.ly/505-updates

The one thing that stops so many people from starting their own brands is MOQ's (minimum order quantities). Without investment, it can be impossible to get anywhere close to what factories are asking for. So how do small and start up brands make it work? In this episode I run through what to focus on when you first start your brand, and how to overcome that daunting challenge of quantities! It's time to forget everything you know about high street retail buying, and think outside the box!Connect with me:@buyertobadass@abbieabs_@base.brandsSupport the show:Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG stories and tag me! Help a gal out!*New Episode every Monday*

Decoding Apparel Industry Jargon: A Comprehensive Guide to Industry Terminology and Acronyms In this episode, Rachel breaks down the meaning behind acronyms and terms widely used in the apparel industry like AOP, CMT, Grading, MOQ, and many more. Fear not, we'll help you understand these terms and their importance in the quality of your fabric, garments, and overall product construction and fitting. Don't let the jargon overwhelm you! By the end of this episode, you'll be well-versed in industry lingo and ready to conquer your apparel business journey.    In this episode, you'll hear: -Definitions of acronyms like AOP, BOM, CAD, CMT, FOB, LDP, MOQ, MCQ, PO, and WIP. -More detailed information and examples of what these acronyms mean. -Definitions of terms like Cut and Sew, Detail Sketch, Fabric Construction, Flats, Full-Fashioned, Grading, Graded Nest, Knit, Marker, Pattern, Proto, Sourcing, Tech Pack, and Woven. More detailed information and examples of what these terms mean.   We can't wait to hear what you think of this episode! To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Renée, an experienced angel investor and a long lost friend to Michaela Berglund is with us in the first part of the Feminvest podcast. Renée is such an inspiring woman who starts this weeks podcast with sharing her tips on how to reach your goal and dreams while stuck in your daytime job. Basically she gives insight on how she hustled to reach her goals. Since Renée is an experienced angel investor, Michaela picks her brain on how she resons when investing, she is also sharing her experience of her first investment. Renée also tells us a bit about how the process goes when investing in the UK which is quite different from Sweden! LinkedIn: Renée Parker Instagram: reneeparker During today's episode Saba meets the entrepreneur Fernanda Oliviera, who is the founder of PackFixed. Fernanda has been on both sides of the packaging industry for more than a decade. Ask her about a the % of recycled material in a bottle and she lights up. She is truly passionate about her business! – Listen to the podcast today to learn more! PackFixed is a B2B marketplace for Product packaging. Their aim is to  remove the friction for small and medium brands to buy their Packaging, by providing them with transparency, low MOQ, great costs and actionable sustainable insights. LinkedIn: Fernanda Oliveira Visit their website here: https://packfixed.com/

Starting a wholesale sourcing business for Amazon can be a lucrative venture, but like any business, it requires some initial capital investment. Ascend Capventures is a company that builds and runs Amazon businesses for people. They offer services covering market and product choices, logistics, Amazon account management, and various business models such as direct from manufacturers, direct from wholesalers, and developing products. In this article, we will discuss the capital required to start a wholesale sourcing business for Amazon, the minimum working capital, and the factors that affect profit margins. Time Stamps 0:00:00 | "Welcome to the Ten K Collective Podcast: A Conversation with Will Bastard of Ascend Cap Ventures on Building and Running Amazon Businesses" 0:03:12 | "Exploring the Capital Requirements for Starting and Scaling a Custom Product Business" 0:04:03 | Conversation on Estimating Capital Requirements for Wholesale and Direct Manufacturer Business Models 0:05:51 | Heading: Benefits of Investing with Our Company 0:07:27 | Exploring the Benefits of Working with a Wholesale Management Partner 0:11:06 | Exploring Margin Changes in Ecommerce Business Models 0:14:25 | Exploring the Benefits of Private Label and Custom Product Sourcing on Amazon 0:16:10 | Private Label Business: Sourcing Manufacturers and Developing Products 0:16:59 | "Reflecting on the Benefits of Bulk Sourcing with Will Buster of Ascend Cap Ventures" 0:18:53 | Exploring Private Label and Wholesale Sourcing for Amazon Businesses with Will from Ascend Cap Ventures Starting an Amazon Wholesale Sourcing Business: Required Capital Starting a wholesale sourcing business for Amazon can be a lucrative venture, but like any business, it requires some initial capital investment. Ascend Capventures is a company that builds and runs Amazon businesses for people. They offer services covering market and product choices, logistics, Amazon account management, and various business models such as direct from manufacturers, direct from wholesalers, and developing products. In this article, we will discuss the capital required to start a wholesale sourcing business for Amazon, the minimum working capital, and the factors that affect profit margins. Understanding Infrastructure Fees and Working Capital Minimums Ascend Capventures offers infrastructure fees that start at $20,000, which includes access to their warehouse facilities in the USA and their team of hundreds of employees. This is similar to a franchising cost, and they also offer customized plans for aged businesses. However, in addition to the infrastructure fee, they also require a minimum working capital of $15,000. Why is the working capital set at $15,000? According to Ascend Capventures, this amount enables them to get the best initial deal from a good supplier and negotiate the minimum order quantity (MOQ) down as low as possible. This is based on their internal data and experiences, and they guarantee a sell-through in 90 days or refund the client. If the working capital is less than $15,000, building a business from scratch will lead to very low margins. For instance, if you pay $20,000 for infrastructure with a low $15,000 capital, you will only get a 20% margin on $5,000. Therefore, it is crucial to have enough working capital to generate strong profit margins. Product Sourcing: Essential Working Capital Minimums The minimum working capital required for products is also essential. Ascend Capventures recommends a minimum of $10,000 to $15,000, depending on the product and supplier. This will enable you to purchase the products in bulk, negotiate better deals with suppliers, and have enough inventory to meet the demand. Maximizing Profit Margins: Key Factors to Consider The profit margins in a wholesale sourcing business for Amazon depend on several factors, including the supplier,

If you love factories, then today I have a little treat for you, as we are going on a factory tour with Contrado, who are a print on demand company.Contrado are a truly impressive UK manufacturer. They not only print fabric, leather and other surfaces like glass and pottery, in their huge facility in West London, but they also stitch bags, clothing and accessories from their printed fabrics, and even make furniture as well.Listen in on my tour around the factory with Chris Childs, co-founder of Contrado, and then a deep-dive into the story behind the business and where he sees the future of uk manufacturing going.You'll learn:What kind of capabilities the Contrado factory has in order to keep up with customer demand [02:44]How a small business could utilise Contrado's low MOQ's to test out different product types [05:51]How Chris and his wife Fran started the business from humble beginnings [10:05]Why technology plays such a big part in the business [15:14]How Chris manages his skilled workforce to create over 500 different products [18:10] What systems Contrado has in place to guarantee happy customers [22:34]How the business has tapped into multiple international markets [27:11]Where Chris sees the business going in the next 20 years [32:46]More from ContradoContrado on InstagramContrado WebsiteBags of Love WebsiteStay in TouchBritish Brand Accelerator - A 6-month group programme for small businesses who want to manufacture and sell profitable UK-made products.Make it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

The Midnight Pod | Episode 63 - Launching A Successful Multi-Million £££ Fashion Brand & Taking It To The Next Level - Jordan Jones--❤️ Thanks for watching - please SUBSCRIBE to the channel here ❤️https://www.youtube.com/c/MidnightPodcastChannel?sub_confirmation=1

In this solo episode, I wanna talk about the potential profitability of the PL-wholesale hybrid selling model and how it is different from the  resell bundling. There are some reasons why I think this hybrid model is going to be really effective in your PL and one of them is the low MOQ which means low capital as well.   Listen and join the discussion if you may by joining our telegram channels.   In This Episode: [00:25] Solo episode about PL wholesale hybrid model [02:10] Low-end starting capital [05:40] PL wholesale hybrid vs. bundling. [09:30] Examples of possible hybrid model [14:45] Hybrid model low MOQ.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

00:00 Sebastian Hertz, co-founder of Zignify Global Product Sourcing00:22 Finding Suppliers in China00:31 Alibaba00:32 168800:40 Global Sources00:42 Europages00:45 Wer liefert was (German)00:46 Aliexpress00:51 Finding Suppliers in Social Media Platforms01:00 Google Search 01:04 Baidu - Chinese version of Google01:22 Get enough proposals for the best prices01:36 Being persistent in getting the right suppliers02:10 Sending proposals to potential suppliers02:16 Why do you need to have lots of proposals02:50 What to watch out for03:07 Check each supplier's prices03:30 Getting rid of trading companies04:01 Background check every supplier04:05 Things to consider when choosing suppliers04:38 A bad web page doesn't mean it's a bad company05:06 Power of referrals!05:25 Flexibility in communication06:48 Being extra cautious07:11 Check for licenses and certificates08:21 When working with sourcing agent/company09:22 Bribes09:59 Offer vs reality and production10:40 Do quality control11:38 Where are the products being really produced12:18 Don't marry a stranger, be prepared12:27 Do not do a 100% payment upfront12:39 MOQ and payment terms

For over a decade, I've launched, led, and lived within multiple ecommerce businesses. The last six months have been the most challenging we've ever faced. First, pandemic-triggered claims touting “a decade of ecommerce growth in one quarter” fell short. Though substantial, many of ecommerce's gains have receded in the wake of retail's return. Where COVID once lifted DTC's tide, a new wave of competitors has rushed to crowd the waters. Second, a slew of supply-chain issues have impacted even the world's finest retailers. The results? Low-tide GMV during 2021's third quarter and the first industry-wide down year in Black Friday, Cyber Monday history. Third, iOS 14.5 smashed into Facebook advertising, decreasing ROAS by 30% virtually overnight. You might be tempted to ask, “How do we fix it?” What you should be asking is, “What if we can't?” How do you build a business that succeeds even when Facebook fails? How do you not only withstand pressure and chaos, but thrive amid them? To use a word coined by Nassim Nicholas Taleb, how do you become “antifragile”? 1. Production Lead Times Production lead time is the average length between ordering inventory and receiving stock. The longer that period, the better you're forced to be at something that's fundamentally impossible: forecasting. As you predict further into the future, risk intensifies. Likewise, your ability to capitalize on new opportunities declines. If you disagree, think about how the pandemic (spiked demand) or fulfillment issues (limited supply) unexpectedly impacted your business. What's the alternative? Consider ColourPop Cosmetics — a DTC beauty brand whose team monitors viral cosmetic trends and makes inventory onsite. From trend to launch to scale, all within 48 hours. We've adopted a similar approach at Bambu Earth where products are produced and shipped from our facility in Havelock, NC. Scoring Your Lead Times Length between placing an inventory order to receiving stock that's ready to sell and ship On-demand: +2 Less than 6 weeks: +1 Longer than 6 weeks: 0 Because Bambu Earth owns production, we're able to create products on-demand. So, we get two points. Antifragile Tactics: How to Improve Lead Times 1. Own parts of your supply chain Instantly manufacturing products isn't realistic for supply chains in total. For parts of yours? Probably. During my time at QALO (the original silicone-ring maker), we couldn't manufacture the rings themselves, but we could customize them through laser engraving. We priced the machines, amortized them over demand expectations, and dramatically reduced costs and time to ship. We did the same thing at FC Goods by bringing wallet engraving in-house; and we do it today with Modern Fuel — where we operate final assembly and shipping onsite. Dig through the entirety of your supply chain and determine how you can reduce lead times by taking over part of the manufacturing process. 2. Negotiate lower MOQ & master inventory turnover Manufacturers want you to order as much product as possible so they can make money by working at scale. However, they'll likely negotiate lowering their Minimum Order Quantities (MOQ) if you're a trusted partner. Cast a vision for how your growth will be mutually beneficial. Paying more to order less product more frequently is often worth the expense to improve lead times when testing new products. Don't hesitate to get your lawyer involved in this process, especially if you're creating new systems you don't want your manufacturer to share with your competitors. Lastly, pay close attention to customer's behavior to determine if you're holding too much or too little inventory at any given time. 3. Reduce your SKUs + work with local contractors Because different products have different manufacturing times, reducing the number of SKUs or SKU variants cuts back on the time it takes for you to receive your order. Similarly, it's not uncommon for fashion retailers to contract seamsters in small towns to keep patt...

MOQ = minimum order quantity. You need to know this number to cost when volumes are low. Ryan “chef” Lurie from Namyajapan, unpacks this concept when you're building your FMCG brand.

MOQ = minimum order quantity. You need to know this number to cost when volumes are low. Ryan “chef” Lurie from Namyajapan, unpacks this concept when you're building your FMCG brand.

When people talk about “Amazon Private Label”, the smarter ones also talk about “differentiation”. In short – how do I make my product better than what else is out there on Amazon? But how do we do this in a world of hyper-competition? Today, in our 3rd and final episode in our discussion of private label product development, we cover principles 9 through 12 of Michael's 12 principles to try to answer this question more deeply than ever. What you'll learn Why talking to users while developing your product is critical Why scaling issues should NOT be your focus at the start of a new project, business or product The multiple upsides of quick iterations Why low MOQ beats capacity to scale when sourcing Why mentality matters and how it changes everything else What iterating is and why it's so critical How “failing fast” is the fastest way to finding what works Resources Mentioned Kickstarter – crowdfunding site for startups/new products Ycombinator – co-founded by Paul Graham (company motto: “Make something people want”) The Corridor Principle – Robert Ronstadt E-commerce and Business Books Mentioned Tom Peters: In search of Excellence – (UK Amazon)  Jim Collins: Great by Choice – (UK Amazon) Steve Anderson: The Bezos Letters: 14 Principles to Grow Your Business Like Amazon – (UK Amazon link)

When people talk about “Amazon Private Label”, the smarter ones also talk about “differentiation”. In short – how do I make my product better than what else is out there on Amazon? But how do we do this in a world of hyper-competition? Today, in our 3rd and final episode in our discussion of private label product development, we cover principles 9 through 12 of Michael's 12 principles to try to answer this question more deeply than ever. What you'll learn Why talking to users while developing your product is critical Why scaling issues should NOT be your focus at the start of a new project, business or product The multiple upsides of quick iterations Why low MOQ beats capacity to scale when sourcing Why mentality matters and how it changes everything else What iterating is and why it's so critical How “failing fast” is the fastest way to finding what works Resources Mentioned Kickstarter – crowdfunding site for startups/new products Ycombinator – co-founded by Paul Graham (company motto: “Make something people want”) The Corridor Principle – Robert Ronstadt E-commerce and Business Books Mentioned Tom Peters: In search of Excellence – (UK Amazon)  Jim Collins: Great by Choice – (UK Amazon) Steve Anderson: The Bezos Letters: 14 Principles to Grow Your Business Like Amazon – (UK Amazon link)

Lucy is a farmer of chickens and has developed value added products such as bone broth. Selling currently at farmers markets, Lucy wants to see her bone broth product on the shelves of grocery stores within 12 months.Listen to my coaching session with Lucy and the advice I give her on how to scale a speciality product. There's three things I suggest Lucy focuses on in order to successfully scale and ensure she can meet the MOQ expectations of a co-manufacturer.This is what you'll learn:Why starting with a market assessment is the only way to prepare to take the next step in your growth journey;The usefulness of a competitor analysis when considering your sales channel strategy; andThe five points of building a brand.This episode is perfect for any foodpreneur who wants to move from selling DTC to wholesale.LINKS & RESOURCESLowan Park websiteLowan Park InstagramAdelaide Hills Farmers MarketWaitlist for Foodpreneurs Formula®If you haven't listened to episode 19 (33 mins), Selling more products in a post-pandemic world, listen here.And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.

In your fabric sourcing journey, you will be faced with high minimums. You find the perfect fabric for your product, but the supplier says that fabric has an MOQ of 1,000 yards. Even if you haven't worked out your exact quantities yet, you know that for your first collection 1000 yards is probably too high. Does that mean the dream of using this fabric is dead? Not necessarily. In today's episode, I'm teaching you how to negotiate minimums with fabric suppliers. Resources mentioned in this episode:Free Supplier Email Templates: https://factory45.lpages.co/supplier-email-templates-podcast/The Fabric Sourcing Kit: https://factory45.lpages.co/fabric-sourcing-kit-podcast/

What do you buy as a consumer? Do you think you buy a product, brand, marketing hype, trust, confidence, or perception of being better, superior, healthy, wealthy, or smart? Well, one thing any marketer will tell you is that product is the least important of all, especially in the world of eCommerce, where you can't touch and feel the product before buying. This is the very reason why private label drop shipping exists. It's the exact product you could purchase anywhere else, but you will buy the private labeled product at a much higher price. But is that equally applicable in the B2B setting where the buyer is slightly more educated, informed, experienced, and sophisticated? Also, what are the nuances of the private label strategies? How do you incorporate that as part of your business model?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss private label dropshipping. We also discussed the differences between the private label and regular dropshipping and the differences in the B2B vs. B2C dropshipping. Finally, we discussed the strategies to accommodate dropshipping in the business model for eCommerce businesses and the MoQ and margin requirements for the business model. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

You're a victim of your own success. Who can help when you don't have the manufacturing capacity to produce more product?Deciding to outsource your production is an option, but it can be a scary commitment. Can they be trusted with your recipe? How will you meet the MOQ's? What monies do you need to fork out?Tune into this episode to learn:What to ask a co-manufacturer to make sure you're the right fit for one another; andWhat and how to prepare if you decide to work together.This episode gives you the questions you've been dying to ask but never knew who had all the answers in the one place and with the experience. This will become your go-to episode as you scale.LINKS & RESOURCESMasterclass and Scaling WorkbookWaitlist for Foodpreneurs Formula® If you haven't listened to episode 11 (19 mins), Pickability. Promotions that get your product in more baskets., listen here.And, I invite you to come and join my community of female foodpreneurs, and catch up on the conversations, in Kiosk. For Women in Food and Drink, my free Facebook group.This episode is brought to you by Foodpreneurs Formula®, my business acceleration coaching program for packaged food and drink brand owners ready to scale; and my free on-demand masterclass that gives you the framework to help you navigate your scaling journey.

For an eCommerce business, inventory is everything. If you don't have enough inventory, you might lose on opportunities. If you have too much, your cash may be locked with the inventory. If you are working with vendors, they will not work with you unless you are willing to work with their preferred minimum order quantity. But those MOQs must make sense for your business as well. In fact, MOQ will drive your sales and product bundling as well as you need to have enough margins and determine the appropriate MOQs that will make sense for your business.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss MOQ and how to calculate it. We also discussed the differences in MOQ calculation for B2B vs. B2C, the difference between MOQ and EOQ, and how MOQ calculation is different in the DTC world. Finally, we discussed the correlation of MOQ and lead time, the best practices of MOQ when multiple vendors may exist for the same SKU, and the magic formula for coming up with appropriate MOQs for both buying and selling. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 How the Stacked Layers of Static Value Interoperate00:01:38 The Philosopher's Stone and the Value of Archetypes00:05:50 Metaphysics of Quality and the Jungian Archetypes00:09:04 Emergence of the King Archetype and Human Consciousness00:11:44 The Necessity of Physical and Mimetic Exchange to Childhood Development00:14:39 Etymology of King and Kingdom: The Organizing Principle00:16:49 What is Light is the “Shadow” of Dynamic Quality?00:21:21 Why Pathologies are Born in Darkness00:24:14 NYDIG00:25:23 Metaphors We Live By00:28:51 Flatland and the Other Dimensions of Reality00:31:04 Plato's Cave and the Shadows of Metaphysical Principles00:33:36 “The Return” and its Relationship to “Resolution”00:36:35 Linguistic Relativity: Language Shapes Thoughts00:39:16 Categorizing Metaphors00:41:40 “What is Money?” IntroSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

It's already the first Friday of spring and episode 90 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie is here to welcome you to the warmer weather this weekend. Today the Maven's of Motion Pictures debut a new series called “You're in Charge” where they take on a troubled business and share how they would try to save it and to kick it off they take a hard look at AMC Theaters. Other topics include the challenges and opportunities of Starbucks phasing out paper cups in the United States and Canada by 2025 and Netflix moving to prohibit the sharing of passwords (good luck with that). We couldn't provide platinum-level content for free without the friendship and support of good people like our friends at Tervis. Beginning April 1, they are running a Q2 special on the 20 oz. and 30 oz. famous stainless steel Tervis tumblers: priced below EQP, no setup charge, and low MOQ. Head over to tervispromos.com beginning April1 for all the details

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 A Purpose of Evil is to Test the Integrity of the Good00:06:09 Christ on the Cross as Emblematic of the Dynamic Tension of Being Human00:07:37 Society Frees Individuals from the Biological Chains of Necessity00:10:28 The Dynamic Tension Between The Individual and Society00:14:35 Authoritarian Government as a Wolf in Sheep's Clothing00:16:54 Evaluating the Sovereign Individual through the Lens of MoQ00:19:55 “Every Consciousness is a Center of the Universe”00:22:16 A High Quality Socioeconomic System Assimilates a Maximal Quantity of Perspectives00:25:25 A Human Being is a Collection of Ideas…00:27:07 NYDIG00:28:15 The Dynamic Tension Between the Biological and Social Layers00:32:30 The Role of Totalitarianism in the Bootstrapping of Societies00:36:22 Conditions of Oppression as a Precursor to Liberation00:39:09 Nietzsche's Three Metamorphoses: The Camel, The Lion, and The Child00:43:17 “The Moral Equivalent of War” and Life as Disobedience to Gravity00:46:35 The Dynamic Tension Between Central Banking and Bitcoin00:51:57 What Happens after The Lion Becomes The Child?00:53:31 “What is Money?” OutroSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

Did you ever think to yourself, “I could make a better smoothie than this!”? Our guest today had the same thought. Ted Volz is the founder of Clean Energy, a one-man operation that began producing clean label, fully organic, shelf-stable, one serving smoothie packets. He did all the research, ran the numbers, found a co-packer and 3PL provider, and put out a terrific product that is getting rave reviews. Ted did all this on his own, during a pandemic. Join us for an inspirational discussion about how Ted Volz, a “numbers guy” with years of experience in accounting, became frustrated with the offerings he observed in the market and set out to create something better. The “NexxtLevel Brands Podcast’ is hosted by G. Steven Cleere, Founder and “Chief Pot Stirrer” of NexxtLevel Brands. This show focuses on disruptors and thought-leaders from the Entrepreneurial Food, Beverage, and CPG Industry, but we also share tips from veterans and key suppliers that may help fellow CPG professionals achieve their goals. Discussion Points Ted Volz’s inspiration to create a CPG product that met a certain need Most packaged food is not “clean label” – Ted’s product is Even if he couldn't meet the MOQ, a lot of contract manufacturers were willing to help him figure out his product’s path The challenge of producing “clean label” packaged products More and more people are becoming conscious of what they’re consuming because of the pandemic Ted’s modeling and numbers scenarios Clean Energy smoothies are starting small on their website and in running shoe stores, to fine-tune the product and presentation Amazon is next for Clean Energy sales The process of selecting a 3PL partner Clean Energy is targeting the West Coast and pro-athletes next To sum up– do your research Resources: Ted Volz on LinkedIn Clean Energy Website NexxtLevel Brands Website Steven Cleere LinkedIn

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 Seeing Quality or Excellence as the Ultimate Reality00:06:07 Human Egotism and Our Failure to Understand the Universe…00:09:01 The Connection Between Quality and Resolution00:12:52 Money as the Most Dynamic Static Representation of Value00:14:59 An Excellent Performance Exists as the Bleeding Edge of Order and Chaos00:17:23 The Pioneers Taking Arrows in the Back in Pursuit of Excellence00:20:02 NYDIG00:21:10 Analogizing Metaphysical Perspective to Selecting the Right Map for the Job00:24:55 Metaphysics of Quality and its Role in the Destruction of Moral Relativism00:28:59 Introducing Pirsig's Platypus Paradox…00:32:12 The Platypus Blew Out Biological Categories and Led to a Procrustean Bed00:35:51 Light as a Phenomenological Representation of Pure Dynamic Quality00:38:03 “The Whole World as a Marketplace of Kingdoms within Kingdoms within Kingdoms…”00:40:19 Life as a Strategy Stack with an Overarching Aim of Territoriality00:43:37 Property as an Abstract Expression of the Extended Human PhenotypeSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

Meet Sonia Summan - a multi-talented fashion industry expert who has spent 20+ years specialising in sales for a wide range of brands from the high street to the luxury segment of the industry. Quite honestly - there is nothing Sonia doesn't know about growing a fashion brand vis a vis different routes to market. Which is what this episode is all about... Listen to this episode and discover: What Sonia's current role in the fashion industry is (clue: she wears more than one fashion hat) and how Sonia learned to be a top sales expert; How the sales opportunities within the industry have changed over the last couple of decades and what are they (hint: Sonia has been part of setting up JVs, franchises, wholesale, licensing, retail set up and more...) What caused her leave working for fast fashion (there were weeks when she made over 1 million pounds in sales in that one week alone) and pivot; working for fast fashion meant that sometimes she was involved in selling over 52 collections a year; The importance of networking as a brand growth strategy and getting organic reach The importance of having a two-fold sustainability outlook - environment and business.  When is licensing the right route for a small brand to explore and how to make the best of this sales option what she do now and why she is so happy at this point of her career. Episode Takeaways: High street selling is about volume (margins can be lower) and has to hit the MOQ of the supplier whereas in luxury fashion sales numbers are lower and there is a focus on nurturing the customer along the buyer journey. Resources: Connect with Sonia via: Linked In: www.linkedin.com/in/soniasumman Instagram: @fashionstrategists.com ClubHouse: sonia205   REGISTER YOUR INTEREST IN THE FASHION COLLECTIONS THAT SELL  Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.  About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co  

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 Metaphysical Combat and Moralistic Camouflage00:06:31 Individuals as the Cells of Metaphysical Combatants00:10:35 Microbiology: The Scapegoat for Modern Global Tyranny00:16:40 The Adaptation of the Metaphysical Moral Parasite…00:19:00 Sun Tzu and Geopolitical Mergers and Acquisitions00:20:30 What Forces are at Work in the Battle Between Good and Evil?00:25:51 The Mythological Struggle Between Ego and Spirit00:28:14 The Parallel Between Film Directors and Serial Killers00:33:47 “It's Better to be a Warrior in a Garden than a Gardener in a War”00:35:50 NYDIG00:33:23 The Search for the Source of Evil…00:40:08 Evil as the Cost of Creation00:45:50 Evil as “Working Backward”: Valuing Lower Level Layers Above Higher00:50:26 Eros, Filia, and Agape: The Three Types of Love Seen Through the MoQ Stack00:54:20 Those Pursuing the Highest Ideal Run the Risks of Great Personal Loss00:59:05 The Three Creative Principles: Freedom, Truth, and Love01:02:00 An MoQ Mapping of Archetypes, The Brain, and the Three Types of Love01:08:43 Money, Metaphysics, and MetaphorsSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 DMT and Transcendental Experience00:05:06 Self-Love and Responsible Self-Leadership00:08:19 “The Master and His Emissary”: Duality of Mind and State00:13:07 Reflexivity and the Personal Transformations Inspired by Bitcoin00:16:48 Bitcoin and the Morphing of Modern Mythology00:21:17 The Protocols of Selfhood00:23:14 The Wisdom of the Body00:27:03 Connections Between the Static Layers of Value00:30:07 NYDIG00:31:16 An Analogy for Static Layers of Value: The Computer Tech Stack00:35:08 Mapping Subject-Object Onto the Static Layers of Value00:37:22 The Necessity of Layers00:42:28 Plant Medicines as a Human System Checkup00:51:21 Ignoring the Cost of Creation: A Dangerous Self-Deception00:55:36 Suffering as the Experiential Quality of Being Sacrificed00:59:49 Victims of the Residue from Creating Western CivilizationSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 How Inorganic Reality Influences Social Morality00:03:47 Native Americans Viewed the Universe as a Conscious Actor00:08:00 Static Patterns of Value as “Shadows” of Dynamic Quality00:12:05 The Limited Arises From and Returns to The Limitless00:14:07 Evolutionary Complexity as the Proper Spectrum of Morality00:17:50 Paradox Occurs When Different Levels of Value Disagree?00:19:41 Rationality: What Ratio of Value Systems are Weighted in Any Given Decision00:25:02 Production Designs Involve Subliminal Messaging from the Environment00:27:07 An Analogy of Pedestrians in New York and Two Red Blood Cells…00:33:47 Native Americans Conceived of Reality as a Participatory Phenomenon00:35:57 American Values as a Synthesis of European and Native American Values00:40:05 The Westward Manifestation of American Values in Architecture00:45:28 Native Americans are Plainspoken: “The Voice of the Plains”00:47:28 American Cowboys Appropriated Native American Values00:50:43 NYDIG00:51:52 Notable Native American Traits00:54:48 Conditions of Scarcity as an Evolutionary Driver of Value Systems00:58:00 Franz Boas and The Scientism of Cultural Anthropology01:02:02 Bicoastal US Value Systems Reflected in Socioeconomic Institutions01:06:04 Dynamic Quality is the Pursuit of Metaphysical Freedom01:07:58 Visualizing the Fields of Value We All Live Within01:09:53 The Eye of God, Material Engagement, and Civilizational Bootstrapping01:12:58 Poetic and Pragmatic: God and Free ExchangeSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Home Delivered Organic Grass-Fed Beef (Spend $159+ for 4 lbs. free): https://truorganicbeef.com/discount/BREEDLOVE22Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 The Ambiguity of Insanity00:02:52 The Example of the Zuni Cultural Immune System00:06:36 The Totalitarian Impulse of Left-Hemispheric Dominance00:10:16 Totalitarianism Rigidifies Due to Lacking Liquidity of Information00:13:18 The Autophagy of Capitalism and the Cancer of Central Banking00:17:40 Suffering as Attachment, Attachment as Static00:21:13 The Compass of Morality Up and Down the Stack of Static Value Patterns00:26:46 Demand as Dynamic Quality Generating the Static Quality of Supply00:32:16 NYDIG00:33:26 The Brujo and the Adaptivity of Ancient Zuni Culture00:39:19 Cultural Patterns of Static and Dynamic Good00:42:05 The Brujo as a Cultural Bridge Between Value Systems00:46:41 Action as the Purposive Exchange of Value to Create The Good00:48:14 Atonement as the Harmonization of Competing Intrapsychic Value Systems00:52:41 Viewing Value as Primary Calls into Question Every Prior Perception00:54:51 Hornevian Triads of Human Action in Respect to Volition00:57:23 The Emergence of American Values00:58:50 Incentive as the Ratio of Value Received to Value GivenSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Home Delivered Organic Grass-Fed Beef (Spend $159+ for 4 lbs. free): https://truorganicbeef.com/discount/BREEDLOVE22Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 Symbolic and Metaphysical Descriptors of Value00:03:01 The Logos: Gathering Things Together Under a Common Name00:03:48 The Fractal Structure of (Static and Dynamic) Value00:07:10 Defining “Fractal”00:08:50 Inorganic and Intellectual Mass: “Matter” and “What Matters”00:11:00 Etymology as Walking Backwards Through the Fractal Tree of Language00:12:30 Unpacking the Meta-Narrative of Lila00:16:45 Static Quality as a Ledger Written by Dynamic Quality00:21:24 Returning to the Lila Meta-Narrative…00:29:41 The Duality of Lila00:32:24 NYDIG00:33:31 Polysemic Storytelling00:37:39 The Middle Way of Truth00:39:48 The Philosophy of American Pragmatism on Truth00:42:06 The Middle Way of Transjectivity00:43:15 Pirsig's Indexing System for Constructing his Metaphysics00:47:41 Random Access Memory (RAM), Freedom, and Dynamic Quality00:51:53 The Intensity of Exchange and the Etymology of God00:54:54 Morality is Born from Play and Play is Born from Freedom00:58:00 Humans Create Stories that Support, but Later Cripple, Further ExplorationSOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Home Delivered Organic Grass-Fed Beef (Spend $159+ for 4 lbs. free): https://truorganicbeef.com/discount/BREEDLOVE22Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 The Metaphysical Lens of Subject-Object Duality00:02:08 Quality: The Pre-Intellectual Cutting Edge of Reality00:04:30 Western Rationalism and Eastern Mysticism00:07:36 “The Master and His Emissary”00:08:57 Totalitarianism: Left Hemispheric Dominance Writ Large00:10:20 Systemic Change Requires A New Rationality00:12:57 Dynamic Quality and the Four Levels of Static Quality00:16:56 The Co-Determination of Agent and Arena Identities00:19:12 The Etymology of “God”00:20:17 Subject-Object Duality as Lower Resolution Static Quality00:24:13 Dynamic Quality: Awareness, The Flow State, and Observation00:27:09 Iconoclasm and The Overton Window00:29:26 The Emergence of Static Patterns of Value00:33:17 Purposeful Action vs. Reflexive Behavior00:36:28 The Phase Transitions through Four Levels of Static Quality00:40:09 The Teleological Goal of Evolution?00:41:54 NYDIG00:43:03 The Dynamic Quality Perspective on Good vs. Evil00:47:34 Pain: “The Inarguable Basis of Being” and “Information”00:51:07 Transjectivity: The Transcendence of Subject-Object Duality00:57:21 Quality, Value, Excellence, and Values: All Transjective Terms01:02:45 “All Language is a Lie”: The Importance of Useful Fictions01:05:01 Fractal Truth, Archetypal Mythologies, and Data Compression01:10:07 “The Laws of Nature are Moral Laws”SOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Home Delivered Organic Grass-Fed Beef (Spend $159+ for 4 lbs. free): https://truorganicbeef.com/discount/BREEDLOVE22Buy Your Dream Home without Selling Your Bitcoin with Ledn: https://ledn.io/en/?utm_source=breedlove&utm_medium=email+&utm_campaign=substack

SUMMER SERIES / Today's episode is the fourth in a 6 week summer series, where I answer the most popular questions sent in by the audience. Today's question is “How do I source ethical factories who meet my MOQ's when we can't travel?" I talk through some places to look, how to evaluate your options as well as some industry tips to consider along the way.For all the shownotes, including any links to resources mentioned, head over to www.belindahumphrey.com. You can also download the new FREE Map your Supply Chain  here, or connect with Belinda on Instagram at https://www.instagram.com/belindahumphrey_ or LinkedIn https://www.linkedin.com/in/belinda-humphrey-99749043/  Disclaimer: Whilst every effort is made to ensure that information is accurate at the time of recording, much like the fashion industry itself, this information may change.   TOPICS:Factory, Mills, Sustainable Sourcing, Certifications, Factory Agents, Accreditations, Ethical suppliers, apparel, WRAP, Fairtrade, ECA

Mike Hill joins for me for a multi-episode exploration of the masterful book “Lila: An Inquiry Into Morals” written by best-selling author Robert Pirsig. This book may be one of the most undervalued ever written, as it proposes an alternative interpretation of reality that Pirsig calls “The Metaphysics of Quality” (MOQ). According to MOQ, reality is not made up of substance, but rather it is composed of distinct patterns of value. In a Copernican-like revolution of perspective, MOQ sheds new light on age-old debates such as moral relativism, the nature of subject-object duality, good vs. evil, science vs. religion, the importance of freedom, and the primacy of action.Be sure to check out NYDIG, one of the most important companies in Bitcoin: https://nydig.com/GUESTMike's Website: https://www.mikehill.design/PODCASTPodcast Website: https://whatismoneypodcast.com/Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE?si=wgVuY16XR0io4NLNo0A11A&nd=1RSS Feed: https://feeds.simplecast.com/MLdpYXYITranscript:OUTLINE00:00:00 “What is Money?” Intro00:00:08 Introduction to “Lila: An Inquiry into Morals”00:04:47 A Background Pirsig's Old Book: “Zen and the Art of Motorcycle Maintenance”00:06:20 “What is Quality?”: The Problem of Subject-Object Duality00:07:45 Metaphysics: The High-Country of the Mind00:09:41 The Many Dimensions of Value00:10:57 The Participatory Anthropic Principle00:13:29 Background on the Author: Robert Pirsig00:17:59 The Paradoxical Pursuit of “Value-Free Science”00:24:34 The Possibilities of a Metaphysical Revolution00:28:25 NYDIG00:29:33 The Consequences of Aristotelian Subject-Object Metaphysics00:33:56 Nihilism Arises from Both Zero and Infinite Interpretations of Truth00:36:26 The Catch-22 of Subject-Object Metaphysics00:41:20 Causation and Substance: Aristotle's Grand Metaphysical Illusion00:46:15 Empiricism Saws Off the Branch On Which it Sits00:50:53 Causality as a Useful Psychotechnology00:52:04 The Illusion of Substance00:55:11 Substance as a “Stable Inorganic Pattern of Value”00:57:35 Swapping Out “A Causes B” for “B Values Precondition A”SOCIALBreedlove Twitter: https://twitter.com/Breedlove22WiM? Twitter: https://twitter.com/WhatisMoneyShowLinkedIn: https://www.linkedin.com/in/breedlove22/Instagram: https://www.instagram.com/breedlove_22/TikTok: https://www.tiktok.com/@breedlove22?lang=enAll My Current Work: https://linktr.ee/breedlove22​WRITTEN WORKMedium: https://breedlove22.medium.com/Substack: https://breedlove22.substack.com/WAYS TO CONTRIBUTEBitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7Sats via Strike: https://strike.me/breedlove22Sats via Tippin.me: https://tippin.me/@Breedlove22Dollars via Paypal: https://www.paypal.com/paypalme/RBreedloveDollars via Venmo: https://venmo.com/code?user_id=1784359925317632528The "What is Money?" Show Patreon Page: https://www.patreon.com/user?u=32843101&fan_landing=trueRECOMMENDED BUSINESSESWorldclass Bitcoin Financial Services: https://nydig.com/Join Me At Bitcoin 2022 (10% off if paying with fiat, or discount code BREEDLOVE for Bitcoin): https://www.tixr.com/groups/bitcoinconference/events/bitcoin-2022-26217Automatic Recurring Bitcoin Buying: https://www.swanbitcoin.com/breedlove/Buy Bitcoin in a Tax-Advantaged Account: https://www.daim.io/robert-breedlove/Home Delivered Organic Grass-Fed Beef (Spend $159+ for 4 lbs. free): https://truorganicbeef.com/discount/BREEDLOVE22

Rod Glupker owns and operates the CBD Store of Michigan in Fremont, Michigan. The store carries over 60 brands of CBD, most of them grown and manufactured in Michigan, with over 200 different products. CBD Store of Michigan is located at 37 East Main Street, Fremont, Michigan and is also on the web at https://www.cbdstoremi.com/#/, with its own brand, Blue Lake CBD — it's Doctor formulated and offers great margins, no MOQ, free shipping, with expiration buy back, and more. Please join us on the iHemp Hour as we learn more about Rod Glupker and his very own CBD Store of Michigan!

In this episode we look at how Procurement / Buying professionals can influence cashflow massively. The best time to negotiate inventory management parameters is at the commencement of the procurement / buying activity. We will discuss here the importance of lead times, MOQ's, MOV's, the reduction of Stock Proliferation and the encouragement of Variety Reduction and SKU base Optimisation to name a few! Please come and join us and we hope you enjoy the show! --- Send in a voice message: https://podcasters.spotify.com/pod/show/gary-tinsley/message

How factory managers could manage the capacity constraints? What could be the best way to manage MOQ's in factories to optimize operational cost and business profitability? How to manage changeovers (Formats or variants) at each resource to unlock more capacities? What is the best time to raise capital expenses (CAPEX) for new resources and what is the system thinking to optimize profitability? All of those questions and more from your live questions will be answered by one of the thought leaders in the Manufacturing industry in the Middle east Hussein Masry Hussein Masry has vast and wide experience across multinational companies in the middle east. He will reveal all of those challenges and knowledge in that space. S&OP Knowledge, you will not find in books. Follow the Global S&OP Community community Every Sunday with My Co-host Ahmed El Hamamsy. #S&OP #Business #community

Kian Golzari is a China Manufacturing and Sourcing Expert, Product Developer, and Brand Manager. He has visited over 500 factories and sourced over 2,500 products, manufacturing for brands including the NBA, Olympic Games, and the United Nations. He is the Founder and CEO of Veltra, a tour operation company based in Japan. Before founding Veltra, Kian was the Production Director at Active Dreamers and the Product Development Manager at Highlander Limited. Kian is a Board Member of Sedex and won numerous international awards, including the 2017 Sunday Times Fast Track Award for Top 100 UK Companies in Export Growth. In this episode… What can working with a sourcing agent do for your brand? How do you pick the right factory for manufacturing? Are there ways to negotiate prices and minimum order quantity (MOQ)? Yes, there are, and Kian Golzari knows all about them. Kian Golzari is a China Manufacturing and Sourcing Expert, Product Developer, and Brand Manager. He has visited over 500 factories and sourced over 2,500 products and knows the ins and outs of sourcing. He's here to share his expertise with you and offer some tips on clever negotiation along the way. On this episode of the eCommerce Profits Podcast, Joshua Chin has a conversation with sourcing expert Kian Golzari. They discuss how to build strong relationships with your suppliers, choosing the right factory, negotiating MOQ, and much more. You won't want to miss this jam-packed episode!

On today's episode, which is the second in a two part series, we're deep diving on the steps that go into actually making your Korean beauty products. If you're keen to know how a K-Beauty product gets made from start to finish, then tune in!  CONNECT WITH ME  Instagram: www.instagram.com/lauren.kbeauty  Facebook: www.facebook.com/stylestory.au  Website: www.thekoreanbeautyshow.com  Pinterest: https://www.pinterest.com.au/stylestoryau Tik Tok: https://vt.tiktok.com/ZSaHUgHL/ Download Your Free Guide to K-Beauty: https://mailchi.mp/f845eb5d20cd/guidetokbeauty Episode Summary: K-Beauty News Headlines - Update on the Korean Sunscreen Controversy  KFDA was already taking administrative action against the brands involved.  Now, around 300 people have joined together in a class action being run by local law firm Wolin, who have made a claim to the KFDA The class action is against 8 companies, including CJ Olive Young, who sold many of the products on their website.  The basis of the claim is Article 13 of the Cosmetics Act (which prohibits unfair labelling, advertising etc). This article prohibits displays or advertisements that may deceive or mislead consumers.  6 products have been named. Before getting started on beauty product creation- Understanding the regulations It is critically important to understand the key regulations in the country the products will be sold into. The Korean sunscreen scandal has demonstrated the problems that can arise when brands try to sell into markets where their products are not compliant.    In Australia, there is a broad range of legislation that applies to the sale and import of cosmetics, such as: Industrial Chemicals (Notification and Assessment) Act 1989  Trade Practices (Consumer Product Information Standards) (Cosmetics) Regulations 1991 Therapeutic Goods Act 1989 Cosmetics Standard 2007 Poisons Standard Australian Consumer Law   And that's just to name a few!   Finding a cosmetic lab to work with Probably the hardest part of the whole process, especially in Korea where so many of the labs are in such high demand you probably won't even get a response from them unless you're an established brand. Then, there's the problem of Minimum Order Quantities (MOQs).    Create a formula  As we discussed in last week's episode, there are a few ways brands can do this - make the formula themselves from scratch, outsource it to another company, hire a cosmetic chemist to make it for them or even just use an existing formula and whack their label on it. There are pluses and minuses to each of these approaches, as in some of these cases the brand will not end up actually owning its own formula.   Find a packaging manufacturer Again, it's not as simple as just finding a prototype you like; the packaging needs to fit with the formula and be able to pass various stress tests. Oftentimes, the packaging MOQ will be very high so brands will be constrained in what they are able to purchase if starting with smaller volumes.    Find a packaging designer  Packaging designers are a little bit different than regular graphic designers because they are intimately familiar with the layout of boxes, and how the design all fits together, as well as the key symbols and labels that need to go onto a cosmetics box.    Testing formula and packaging  These tests are often not required by law (i.e the FDA and European Commission don't require them) but they are good practice. Some of the tests include:    Stability testing - an experiment in which a batch of formula samples are tested under different environmental conditions for a set period of time. These conditions vary in temperature and light levels and are meant to simulate what will happen to the product during its life cycle. This can take up to a year depending on the formula.  There are 3 basic types of stability tests. They are testing physical and chemical integrity microbio­logical stability the stability of the packaging  The amount of time it takes to develop a beauty product doesn't necessarily correlate to quality - basically unless the brand is creating something entirely new that doesn't already exist, the process can be relatively quick and this is how K-Beauty brands have been able to respond to market trends so quickly as well.    Production  Producing the product involves the coming together of a lot of different elements - the formula, the packaging and the outer box. This process can be quick if everything is able to be delivered at the same time and the lab has the capacity to make and fill the formula or it can take a long time.    Quality control Once the products are made, the next process is quality control. It's important to check for defects in the packaging, in the printing, whether the product has been filled to the right level.  In any manufacturing process, a certain amount of products can be expected to have defects in them. Most manufacturers will make allowances for this in their contract with the brand and specify an amount of defects that they consider to be ‘normal'. This usually accounts for products with the packaging, printing or labelling rather than the formula itself.    What to do if you liked today's episode - How Korean Beauty Products are Made - Part 2 Ep-61   Share it on social media and tag me @lauren.kbeauty  If you're interested in manufacturing in Korea, get in touch with our team at STYLE STORY. We work with companies and individuals from all over the world to manufacture products in Korea. See omnystudio.com/listener for privacy information.

When you place your initial order for your product launch you'll have to work with the MOQ given by your supplier. If you have a larger startup budget you may consider ordering a larger quantity than the minimum for your first order. Based on what we're seeing from our own experience and from our students we encourage you to consider ordering the qualities discussed in this episode.   DOWNLOAD my FREE 5-Phase Startup Guide and 5-Day Product Finder Email Course: https://www.andyisomcoaching.com/5-phase-guide   My NEW Special 50% OFF Jungle Scout link: https://junglescout.grsm.io/AndyIsom-50off  

The more supply there is, kasi linagay mo siya sa grocery stores, the less demand. If there's less demand, then your price, you cannot increase it really that well. Okay. But you're right, I realized after you answered my question, iba pa rin ang direct selling. I should find distributors, resellers sa iba't-ibang area. My fear is hindi lahat may freezer to store it. Also thinking of offering the product sa mga shabu-shabu restaurants, but I don't know how to start with that. What's your opinion? In my opinion, you are in a scale-up process. Parang startup siya na you're trying to scale it up to see how you can balance it out. This has happened to me before in SEO Hacker. And this is because when we have new clients tapos saka palang ako maghire, magtrain pa kami ng mga bagong tao, maghahabol kami. So what I do is, there's a dilemma. Do I hire first? Para pag nakakuha ako ng bagong kliyente, may tao na akong ready to take on the client, ready to take the load. Para hindi kami overloaded, kaming mga team members na nandiyan na. Or do I wait to get a new client before I hire? Because hiring a new person tapos wala naman akong bagong client papasok, is more of an expense. So it's like a chicken and egg problem and you're actually there in that area right now because you're actually selling 1000 packs. Yeah, 1000 packs for one year going to and from Singapore, you made it at least sell it out. You don't have a problem there. But now you're thinking if you're going to get the MOQ or the minimum order quantity, papadeliver mo dito via container, 2500 packs na ‘yon. And you're not sure kung kaya mong ibenta or ubusin lahat agad. In terms of freezer, if you're going to buy freezers, CapEx na ‘yan, capital expense. Meaning you're gonna have to pay for it, you're going to have that equipment for a long time, assuming you bought a good quality freezer, so hindi naman ‘yon nabubulok. My opinion is, if you really want to scale, there's risk there. My book, 50 X Your Business, which you can buy from Amazon, that's the latest book that I published. That's all about scaling up. That's all about the risk of growth. The capital injection you need to put in when you're growing your business or your company. There is a new risk, there are new capital injections when you're scaling up. It is much like starting up, unfortunately, sadly. So it's difficult, but it's also a very exciting time because right now ang maganda naman doon, may pondo ka na kasi nakabenta ka na ng 1000 packs. It's not like you didn't have money, now you have money. It's just that you're going to risk it again. That's where we get the term na, pinapaikot ang pera. You have to reinvest that money you made into assets, equipment like freezers. Don't spend it on new cars. Don't spend it on new gadgets. Don't spend on things you want. Liabilities. Spend it on assets. My suggestion, if that freezer's going to go a long way and it allows you to sell the 2500 packs, definitely go buy the freezer. If you're going to want to have distributors, my suggestion, you get a franchise consultant and ask the franchise consultant, how am I going to do this? I'm not an expert when it comes to franchising, but that's one way you can go. If you want distribution centers who will help you distribute your product, they have to have a profit margin, they have to have their own freezers, which you may provide, or you may ask them to buy as their capital expenditure or their capital investment. And then, you have to have a system of transporting that product to them, making sure they're stocked up, hindi sila nauubusan ng inventory, making sure that they can sell online with whatever channels you're using or you may be using right now. Those are things that you can do.

Ohne Mindestbestellmenge Amazon FBA zu starten ist nicht möglich. In diesem Video geht es um 5 Verhandlungstipps, um die MOQ erfolgreich zu senken und so gering wie möglich zu halten. Weitere exklusive Tipps und Tricks: https://one.amzpro.io/ Bei der Produktion in China verlangt der Hersteller eine sogenannte minimum order quantity für das gewollte Produkt. Die Alibaba MOQ Angaben sind dabei meist eher eine Verhandlungsbasis als ein fester Wert. Mit den folgenden 5 Tipps kommst Du garantiert mit einer geringeren Mindestbestellmenge durch: 1. Mach dich für den Hersteller attraktiv Zeig deinem Hersteller wer Du bist, wie groß Du bist und, dass es sich lohnt mit dir Geschäfte zu machen. Stelle ihm in Aussicht, dass es eine mögliche langfristige Zusammenarbeit geben und es sich dabei nicht um ein einzelnes Geschäft handelt - Natürlich nur, wenn die Zusammenarbeit, die Qualität und die Abwicklung zur vollsten Zufriedenheit ist. 2. Versuche kleine Hersteller zu finden Versuche kleinere Hersteller zu finden, die ein hohes Qualitätsempfinden haben. Mit kleineren Herstellern auf Alibaba verhandeln ist besser möglich als die größeren Factories nach niedrigeren MOQs zu fragen. Die großen Hersteller haben ihre festen MOQs und sind kaum flexibel, da sie meist große Kunden bedienen, die auch in großen Mengen bestellen. Such dir also auf Alibaba Hersteller mit 50-100 Mitarbeitern, mit Alibaba Trade Assurance und Du findest sicher kleinere MOQs. 3. Suche den persönlichen Kontakt mit dem Hersteller Der persönliche Kontakt zum Hersteller macht eine Menge aus. Es verbessert nicht nur euer Arbeitsklima, sondern erleichtert jegliche Verhandlungen um MOQ oder den Preis. Wenn Du nicht nach China reisen kannst, kannst Du den Hersteller am besten zu einem Videocall oder Telefonat einladen. 4. Frage den Hersteller, welche Materialien er auf Lager hat Wenn Du flexibel in deiner Produktion bist, kannst Du die MOQ senken, wenn Du auf bestehende Materialien des Herstellers zurückgreifst. Meist hat der Hersteller aus geplatzten Geschäften das Lager voll mit Ware bzw. Materialien, für die er aktuell keine Verwendung hat. Diese Materialien kannst Du für deine Produktion verwenden. Da für deine Produktion keine Rohmaterialien vom Vorlieferanten bestellt werden müssen, kann dir dein Hersteller deswegen einen geringeren MOQ und sogar einen geringeren Einkaufspreis anbieten. 5. Frage den Hersteller, warum der MOQ so hoch ist Frag deinen Hersteller ganz offen, warum die MOQ so hoch ist. Wenn er zum Beispiel sagt, dass er 1000 Verpackungen von seinem Lieferanten bestellen muss, weil das seine MOQ ist, dann kannst Du folgendes tun: Solltest Du beispielsweise nur 500 Produkte bestellen wollen, bezahle die gesamte Anzahl der Verpackungen - so hat der Hersteller erstmal keinen Verlust. Unterbreite deinem Hersteller das Angebot, dass Du für diese Bestellung 500 Stück nimmst und für die 2. die restlichen 500 bestellen würdest. Für den Hersteller ist das ein attraktives Angebot, da Du ihm ein weiteres Geschäft versicherst. Er wird dir bestimmt beim MOQ entgegen kommen und freut sich auf eine langfristige Zusammenarbeit. Mit diesen 5 Amazon FBA Tipps kannst Du die MOQ deines Herstellers mit Sicherheit weiter runterhandeln.

Attention apparel brands! If you could outsource your manufacturing partnerships to an organization that would qualify, verify and manage the relationship to the highest ethical standards with lower MOQ requirements, would you? Nathan Bekerman is an ex-Banker turned Entrepreneur. He founded Axlebek to bridge the gap between brand owners and manufacturers who want to source high quality apparel from overseas without all the hassle that often comes with it. This episode shares unique insight into the new wave of apparel manufacturing. Enjoy!KEY TAKEAWAYS FROM THE EPISODEValue-added manufacturing is here!If Minimum Order Quantity is a concern in your business, consider Axlebek.Look for the WHO that can solve your next business problem to scale your businessTODAY'S GUESTNathan Bekerman is the founder of Axelbek, a consulting and manufacturing company based in the United States. He helps 6 and 7 figure apparel companies by providing manufacturing as a service. Leveraging three generations or 65 years of experience in the Clothing and Manufacturing Industry, Axelbek works with 25 different factories based in Latin America.Explore Axlebek website at https://www.axlebek.com/. Connect with Nathan on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

We kick off this interview with some product development tips. Lindsey Wisener works with all sorts of clients big and small and so we talk about the best way to say, communicate feedback. Lindsey owns WiseBev, a consultancy with a built-out lab in Indiana It’s important to note that Lindsay built a consultancy with a functional lab from scratch but it took her a while to do so but by leveraging her experience and doing it right, she now thrives with a  small team, making innovative products. We break down step by step how she did it. From what she studied in University to the value of keeping your connections close when you’re ready to try something new. Show Notes Peas on Moss with Lindsay Wisner Robert Kay from Isagenix What do you say in a sentence eor less?: I help people bring their beverage to life I own and operate WiseBev and specifically do beverage I have a small team of scientists. I live in a rural part of Indiana Is it hard to get clients when you’re rural?: Sort of, so I made my own business How do you communicate projects?: I do live tastings with my clients and have an objective when we taste. I take notes while we’re live. How do you communicate feedback?: If it’s objective like a comparison, it’s a bit easier. If the objective is subjective, we talk a bit more specifically about the flavor profile Who do you usually talk to during a tasting?: Generally the Internal R+D team. Once it goes through the gauntlet, I’ve probably done around 50 or so samples so I have a generally good idea How did you find out about food science?: Living in rural areas allows you to be iin tuned to food science. My animal science class had a video about being a food scientist I ended up being a graduate student in dairy chemistry and worked at Johnson Nutrition Johnson Nutrition focuses on three different types of formula: Baby, Toddler, and Older-than-Toddler Then I worked at Kellogg’s nutrition Insights on failed projects: Sometimes it truly is feasibility. The technology isn’t there yet How is it different from working with Kelloggs and Entrepreneurs?: The big companies are still guarded by financials and technology. The smaller ones have different problems Generally for Entrepreneurs, we have a two day working session and go through the whole process in understanding the challenges of making a beverage What usually shocks people?: Generally the process cost and MOQ quantities. You can’t just make 2000 units. You have to make millions. MOQ- Minimum Order Quantities Shipping Water When did you start your consulting business?: I was 30 and had my first kid and decided to do contract work. I started my LLC 2 years later My first client was from my old boss at Johnson Nutrition that I still kept in contact with. I started with a pH, aW meter, and some scales and had to drive to the local college to use the complex machinery. Eventually, I had enough money to create my own lab I have a 25 acre place and thought I could create lab there. Unfortuantely, there were a lot of challenges such as rezoning, put in a new septic system, approvals, inspection, and it cost 3 x as much and 3 x as long But now it’s all good 4 years later. It’s a good investment for this type of situation My Food Job Rocks: I get to spend all day in a lab creating new beverages What trends or technology are you excited about?: Coffee innovation in tea. You might see some cool things in the tea space in the retail space Have you noticed anything different in the clients you’re getting during the pandemic?: Alternate/non-dairy proteins is not going away. Hard Seltzer/Mocktails and some keto products What is one thing in the food industry you would like to know more about?: Sensory science Ivy Koliker’s episode Do you recommend any books?: Gen Sincero. You Are a Badass What about podcasts?: Biz Chicks, Consulting Success What is some advice you can give on how to start consulting?: Do something you know really well. People kept on calling me on product development Where can we find you?: I’m on Linkedin Lindsey@wisebev.com

This week I'm joined by Benjamin Kyei whom I met a few months ago, some of you may know him from the live Q&A session we held on Zoom during The Entry Course earlier this year. Ben and I talk about his first failed business which in hindsight, prepared him for his brand that he runs now, GOSSE au CŒUR. He also shares some insights into working with manufacturers on Alibaba and how he managed to negotiate an MOQ of 1000 down to 300. Ben keeps a vision board to keep him focused while building his brand. On this vision board, he photoshopped a picture of himself on a British GQ cover. Just three months after releasing his first product, Ben was contacted to be featured in British GQ. You'll hear us speak briefly about manifestation as faith plays a huge role in Ben's journey. If you love this episode please leave a review, subscribe, and share with somebody who'll appreciate today's message. -- To learn more about Benjamin and GOSSE au CŒUR: Shop GOSSE au CŒUR - https://gosseaucoeur.com/ GOSSE au CŒUR's Instagram - www.instagram.com/gosseaucouer GOSSE au CŒUR's Pinterest - www.pinterest.co.uk/gosseaucur/_created/ Benjamin's Instagram - www.instagram.com/bkyei_ Benjamin's Twitter - www.twitter.com/bkyei_ -- Follow The Entry Platform for regular doses of fashion, mindset, and business gems on Instagram! @theentry_platform For day to day posts of my life and BTS of my brand, follow me on Instagram - @iamrebeccatembo

How to source your product and things to think aboutToday we're talking about how to outsource or source your product from overseas, because a lot of the production that happens in the US comes from overseas or in different regions. This is about the supply chain, but specifically, finding a manufacturer sourcing the product.Important things discussed in this episode:1. Get samples of the products, because you want to make sure that they have the quality that you're looking for.2. Know if the manufacturer can customize the product, because most likely, if you're trying to create a brand, you're going to want custom the product.3. Ask the manufacturer what is their lead time.4. Learn what kind of materials the manufacturer are using.5. Know your MOQ (minimum order quantity).6. If possible, Visit the production facility of your manufacturer.So always remember everything you do in life, it starts with a vision and we’re gonna check you out on the next episode.Until next time visionaries. Do you enjoy this episode, share with a friend and check out the world’s first inspirational eyewear company at www.swaveyewear.com

Climbing CBD mountain with prize-winning #SmokableHempFlower genetics, breeding and sewing feminized hemp seed nationally and internationally, planning and designing your hemp crop's THC compliance, navigating the total THC IFR halloween trainwreck, low MOQ for boutique and craft #SmokableHemp cultivators, free sample seeds, millions of seeds for agriculture at scale; a lengthy, rich and intense discussion with a leader in CBD rich, minor cannabinoid and THC compliant industrial hemp seed breeding, Matt Haddad of Trilogene seeds.

What are the secrets to sourcing products? Today we talk to an expert who will reveal his 7 secrets. Norman Farrar is a entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential.Pay my tax - experience is key to sourcing.Inspection and broker nightmare story - liner on wipes was not in place. 4 containers wasted.Buy a factory if you can.Secret 1 Never contact online suppliersAlibaba is a broker.5 brokers are bad.30% tax foreignerNo manufacturer will talk to you directly for 1000 units MOQ.Brokers are good - but only for beginnersSecret 2 Do not pay or get quotes in USDIncreases 5-20% extra due to hedge due to RMB fluctuationSending money through bank - foreign exchange company like seller funding can be very beneficial and saves cost.Secret 3 Know when to negotiate your prices.Don’t negotiate packaging or insert.Negotiate the product pricing. Then talk packaging. Can bring packaging to manufacturer.Store extra packaging at manufacturer if needed.Tell them I’m shopping around and go silent.“I talked to my manager and they approved an extra 7 cents”Secret 4 EXW, I’ll take care of it, instead of FOBEXW works FOB costs 30% moreTalk to freight forwarder that’s what you want to pickup.Secret 5 - Supplier is not a ShipperThey will use their buddy.Never use a site for instant shipping quotesHidden feesSecret 6 - HTS CodeHarmonized tariff systemSave money with proper code. Example: Magnetic tape 4.9% + 25% in duty classification cost $2400 + $13,000. Reclassified 2.1% truthfully saving $14,500. Was classified under aluminum. We looked at it and reclassified as item displayed as warning.Secret 7 - Inspections - HAVE ONECost is low $300 or less.Inspect agent doesn’t know what to look for, give them instruction. Example: Skateboard - inspector had to test going left, right, pulling.Bonus Secret- Consolidate SamplesSave a couple hundred bucks in shipping costs.Packaging - wooden box can drastically increase value.BIGGEST Golden nugget - Think about how you communicate. In states we use Purchase Orders or POs. In China POs are paper. Pro forma protects you - molds being reused by manufacturer. .Acceptable defect rate in Pro forma for credit.Who owns the product?MoldsGet in contact with Norm for product development, sourcing, honuworldwide.comOr email Norm at norm@honuworldwide.comhttps://honuworldwide.com/product-sourcing/Future of manufacturing, coming to the states any time soon?Support the show (https://www.paypal.com/paypalme/myamazonguy)

Another tip on negotiating with your factory to lower your MOQs is to pay a little more. Acknowledging that factories has margins and paying a premium price on a product will get you the chance on your MOQ.

O MOQ, abreviação em inglês do termo mínima quantidade de ordem ou como conhecemos na importação, quantidade mínima de compra, é o ponto inicial para planejar uma importação com fornecedores da China. As fábricas chinesas das quais o Alibaba trabalha, todas têm MOQ, ou seja, a quantidade mínima de compra para conseguir produzir a quantidade de produtos que os compradores pedem.Entre as muitas famosas plataformas de venda, temos o Alibaba onde é possível estar importando produtos diretamente da China. O importador pode comprar em pequena quantidade, porém, a plataforma é focada em negócios que envolvam importações em grandes volumes. Se a pessoa pretende comprar pouco, o Alibaba não é a escolha certa para isso. A sugestão para importar pequenas quantidades seria a plataforma AliExpress. Antes de tirar o projeto da planilha, é preciso saber qual a quantidade de produtos que o importador pretende comprar e a partir disso, escolher a plataforma adequada para sua importação. No Alibaba existe uma lista gigantesca de produtos à venda e alguns não estão disponíveis em estoque. Para esses produtos estarem em estoque, eles precisam de componentes para produzir. Poucas peças saem muito caro para o fabricante estar produzindo. Mas para um importador que pretende comprar por exemplo, mil unidades de fones de ouvido, o fornecedor consegue comprar peças suficientes para produzir esta quantidade de fones de ouvido. Esta é a razão de existir a quantidade mínima para estar importando um determinado produto, principalmente para quem quer comprar itens importados por atacado. Se o importador quer comprar por atacado, buscando preço barato, será necessária uma grande quantidade de peças para o fornecedor estar produzindo os produtos. Se a pessoa acessar o AliExpress, que é um mercado para o consumidor final, a pessoa vai conseguir importar porque o fornecedor já comprou os componentes para fazer aquele item como também já tem um estoque garantido. Saiu o pedido, é só colocar na caixa e enviar para o cliente. Mas no Alibaba, as coisas não funcionam dessa maneira. Ali os preços aparentemente são mais baratos, porém, os valores são somente ilustrativos que variam de 50 a 200 dólares. Para ter o valor real de determinado produto, é preciso passar para o fornecedor a quantidade mínima do pedido que será feito. Quando o fornecedor faz um lote de um grande volume de produtos, ele consegue facilitar e tornar o processo melhor. Existe uma regra de quantidade mínima que deve ser seguida. Não adianta o importador afirmar que vai comprar mil peças e na última hora decidir que vai importar mil e exigir o mesmo preço, pois não vai conseguir. A não ser que esse fornecedor conheça o importador e acredite nele. Os fornecedores chineses levam em conta o país para o qual vai essa importação. Após a análise do negócio, ele vai decidir se dará um desconto para o importador. A melhor forma de avaliar se vale a pena comprar no Alibaba é fazer uma pesquisa, buscando a quantidade mínima de produtos. Isso é extremamente importante saber, principalmente se o produto a venda será negociado através de uma empresa trade, uma fábrica ou um vendedor qualquer.

If you decide to get into the CBD business, there is always the question of whether to start your own brand or simply promote someone elses brand. If you decide to start your own, white labelling is usually the best route to go, as it involves the least amount of startup capital (as opposed to starting the manufacturing line), but you must also decide how great you are at marketing, sales, and brand building.If you decide to simply to become a wholesaler, the brand building is usually done by the company, but you will be stuck selling at thier MSRPs, only buying from them (what if there are problems in the supply chain?) and you wont see as much upside from the sales as you would if it were your own.We also talked about white label manufacturers that have very low MOQ's with great quality products, such as ARA Labs. You can find them at shoparalabs.com (https://shoparalabs.com).

Join us as we introduce ourselves properly and run through our experiences of selling online and starting businesses. Together we have both started, grown and even sold Amazon businesses. In this episode we discuss:Find a category & find your productOrder samplesDesign your packagingCreate your listingLaunchWe end by revealing our most embarrassing business moments. Summary & Top TipsMake sure your chosen product keyword has enough people searching for it to sustain your business. Try to work with suppliers with low Minimum Order Quantities (MOQs) the higher the MOQ the more money you'll have to spend upfront. Try to avoid adding your own brand to the product itself as this will usually result in a high MOQ (500+)Order samples and use the product yourself! Try to imagine how you'd feel about the product as a customer, is there anything that can be quickly improved?Read the reviews of similar products, if they're all high reviews, then your product is likely to receive similar reviews. Stick to one region at first, don't start translating your instructions and listings to other languages until you're confident the product sells well. If you've never designed packaging before, ask the supplier if they already produce packaging. If so you may be able to produce your own artwork but keep the physical box design.Try to think about the product benefits that you're providing, what's the actual value that's being provided. Is it in line with the price you want to charge?Be careful of all the different margins because they stack up. For a product costing £15.00, you want to be aiming for

Wir sind wieder auf der dotnet Cologne mit unserer Couch. Manuel jammert über seinen Windows Server. Wir reden über Tasks und Moq. Wir alle mögen kein Kartoffelgratin mit Ketchup und Thomas erzählt blöde Witze. Stellt euch mal vor!

In this episode of Adventures in .NET the panel shares some of the things they have been doing in their work. Caleb Wells starts by talking about unit testing. His team at work started implementing unit testing he got to do a lot of research for their project. He shares some of the unit testing frameworks he looked at and explains why he chose XUnit. Other tools he is using include MOQ, Bogus and Fluent Assertions. They discuss what these do and how they make unit testing easier.  Wai Liu tells Caleb all about GraphQL and why it is better than using a rest API. It is more efficient and cleaner. It is also easy to incorporate into an existing application. Wai also wants to discuss authentication. He explains that there is no need to create custom authentication solutions when there are so many great authentication tools built by people smarter than you. He recommends Firebase Auth by Google. The panel explains the difference between authentication and authorization. Panelists Wai Liu Caleb Wells   Sponsors CacheFly ____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________   Links GraphQL-dotnet  NET Core 2: Why xUnit and not NUnit or MSTest  https://xunit.net/ Quickstart  Bogus  Firebase Auth  https://github.com/graphql-do tnet/graphql-dotnet  https://fluentassertions.com/  https://www.ncrunch.net/  www.linkedin.com/in/wai-liu https://twitter.com/WOPR_Dev https://www.facebook.com/Adventures-in-NET-373059030062837/ https://twitter.com/dotNET_Podcast   Picks Caleb Well: Paw Patrol On a Roll  Wai Liu: Amazon Prime Video X-ray Feature

In this episode of Adventures in .NET the panel shares some of the things they have been doing in their work. Caleb Wells starts by talking about unit testing. His team at work started implementing unit testing he got to do a lot of research for their project. He shares some of the unit testing frameworks he looked at and explains why he chose XUnit. Other tools he is using include MOQ, Bogus and Fluent Assertions. They discuss what these do and how they make unit testing easier.  Wai Liu tells Caleb all about GraphQL and why it is better than using a rest API. It is more efficient and cleaner. It is also easy to incorporate into an existing application. Wai also wants to discuss authentication. He explains that there is no need to create custom authentication solutions when there are so many great authentication tools built by people smarter than you. He recommends Firebase Auth by Google. The panel explains the difference between authentication and authorization. Panelists Wai Liu Caleb Wells   Sponsors CacheFly ____________________________________________________________ "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! ____________________________________________________________   Links GraphQL-dotnet  NET Core 2: Why xUnit and not NUnit or MSTest  https://xunit.net/ Quickstart  Bogus  Firebase Auth  https://github.com/graphql-do tnet/graphql-dotnet  https://fluentassertions.com/  https://www.ncrunch.net/  www.linkedin.com/in/wai-liu https://twitter.com/WOPR_Dev https://www.facebook.com/Adventures-in-NET-373059030062837/ https://twitter.com/dotNET_Podcast   Picks Caleb Well: Paw Patrol On a Roll  Wai Liu: Amazon Prime Video X-ray Feature

013 – Episode thirteen delves into CBD and Sport, covers a bit about white labeling for a new CBD brand as well as featuring some canna machine music at the end. 1. Dom Day - Four Five CBD Gary meets Dom Day from Four Five CBD who is a professional rugby player at Saracens. - Together with his business partner and Saracens team mate George Kruis the pair set up FourFive CBD in 2019 launching a range of CBD products for athletes.  - FourFive sell oils, balms and capsules based around recovery/ injury recovery. - The company like to track from seed to shelf. - The duo saw the tide of change in the USA and could see demand over here for CBD. - Their flagship product is 0% THC. It's been checked by a lab for any cross-contamination for banned substances in sport. - P - An inspiring quote for Dom is: "Rest,recover, rise". - In the next 5 years Dom hope's to see stronger regulation to help ensure higher quality in the marketplace.  Website: https://fourfivecbd.co.uk/   2. Simon Dusher - CBDLife Based in the North East CBDLife produce a range of branded CBD products as well as offering white label services.  - CBDLife was founded in 2015 when the industry was at its infancy. and manufacture for a number of brands - The first products produced were full spectrum oil. However, THC free CBD products is now becoming more in demand. - CBDLife offer a low MOQ of 25 units on order. - Simon talks about the steps to launch a CBD brand and the time it takes - Common mistakes people make can include isolate being used in food supplements. - How CBDLife are moving into the edibles side of things. - Simon explains how using Instagram influencers has worked well - especially promoting with athletes. - In the next 5 Years Simon expects to see bigger brands launching CBD.  Website: https://cbdlifeuk.com/ Episode webpage:  https://cannamachine.co.uk/ep013-cbdrugby-sport-fourfive-cbdlife Twitter: @cannamachine  

Learning how to sell on Amazon Canada might be more profitable than you think. Kevin Sanderson talks about how selling to Canada has its benefits. Here's what you need to know to get started selling on Amazon Canada: Is Selling on Amazon FBA in Canada Worth It A lot of people have the belief that it's not worth selling in Amazon Canada. There are actually more people in California than in Canada for example.  However, 75%-90% of people live within 100 miles of the US border.  Canada gives about 13% of Kevin's US sales when he learned how to sell on Amazon Canada.  10% is a good benchmark if it's a similar catalogue of products.  It's about 10. How much is the Profitability when Selling in Amazon Canada? It depends on the product but it can be more profitable.  Toronto and Montreal are very expensive cities, up there with New York City etc.  A lot of others live in remote towns with a small poor general store (7/11) maybe an hour's drive away.  If you can go on Amazon and click a button and it arrives in a couple of days - or if the pricing is not far off your expensive store in Toronto -it's worth it when you learn how to sell on Amazon Canada.  So even if you ship into the USA first before you go into Canada, you can maybe add 5-10% Is Amazon Logistics Available in Canada? Ship from China to USA (his place in Florida), then on to Canada.  Can't be a control freak in Europe - users FBA Prep UK.  Myth: “If you order MOQ of 1000 units, I have to order another 1000 units” Not true! You can just send inventory directly from China to Canada or via the USA.  As long as it's profitable, you want your inventory moving as fast as possible.  How to ship into Canada from the USA? The best rates for shipping in UPS is in the US but Amazon wants nothing to do with crossing foreign borders.  Freight forwarders, however, do this all the time.  It's not quite as inexpensive as shipping with Amazon UPS.  If you put in promo code “EASY” or promo code “FAST” it'll save you 40% for “standard shipping” by putting this into UPS.  Then you pay the “GST” kind of like VAT - you pay at the border and then you can use this as a credit.  Is there tax on Amazon Canada? If under $1.5M CAD get paid once a year.  You get a tax invoice from Amazon once a month - you can usually use this as a credit. Depending on the province it's shipped from.   Amazon Canada and Remote Import Fulfillment Status Have to register for sales tax Federal - GST (General Sales Tax) or HST depending on Province Register for a business number  Fill out a form for a non-resident company Like EIN but does more things: GST, HST,  if under

Did you know that you can start with no experience when you go into wholesale sourcing for Amazon? Learn more from today's episode with Dan Meadors. How can you use wholesale sourcing for Amazon?   Eg: give up day job quickly; build a scalable business; build a sellable business.  The Amazon wholesale model can create a reliable, consistent business.  It's a very cashflow based business.  They have tried to make something as simple as possible.   Capital requirements for wholesale sourcing With any physical product business, you do need to have the capital to invest.  Private Label is probably more capital intensive.  For wholesale sourcing for Amazon, you should be able to start with $2000. Ideal brand partners have a MOQ (minimum order quantity) between $250-750.  With those, $2000 gives you enough bandwidth to access discount tiers and have a few SKUs.  Who can do this?  Dan has had a 17-year old start - now 19, selling millions.  Also, a couple in their 60s and 70s have also successfully adopted.  How quickly can you scale the model of Wholesale sourcing for Amazon? The model does scale easily because of pace to market.  From seeing something on the screen to selling it is often 7 days! If you're running at 30% ROI - that's 30% month over month growth.    Download their FREE Guide here! thewholesaleformula.com/amazingfba    How to work without capital  If you don't have the budget for capital, but you have the skills, you. You can be a consultant.  Agency model for Amazon wholesale Dan came across a product with 40 sellers on it. Competing with others   That company wanted to turn the business into a sellable asset.  They wanted to have a clean Amazon presence - large reach.  Wanted to run advertising- margins were not enough.  The manufacturer asked if Dan would help set up an account and manage the account for them and just take a commission.  Example Yesterday signed a deal - working directly with manufacturers Sometimes exclusive with a product In this case, they wanted massive growth and willing to spend serious advertising dollars.  Dan set them up on Seller Central and managed the account for a percentage of revenue Agency type contract Worth $250,000 dollars to their business  - interest-free! Can you start with NO experience of selling on Amazon? Yes - they have a lot of students who do this.  They struggle with the confidence in making the pitch.  Of course,  if you have the experience, you'll do even better.  Selling your agency service to manufacturers You have to be clear what you're selling when you talk to the brand.  If you don't have a lot of experience, you can't sell that! Base on logic rather than experience.  If it's poor results, they can just stop! Most decisions are based on understanding.  Dan doesn't try to sell - he focuses on EDUCATION.  Show them  Where they're at Where they COULD be Eg adding 5 quality pictures - it sounds legit because it IS! You can show competitor listing or something optimises.  They are buying into the RESULT not the EXPERIENCE You're not the Guru Dan says things like: “ I don't promise I'm the solution. I'm more of a consultant.” Eg: Dan has worked with 19 brands to create EBC - Enhanced Brand Content. How does that work? Talk about things that work and invest them in the process.  We're happy to make a connection with a contractor - they work to create it - and then it goes on Amazon.  Be good at figuring out what the problem is.  There is an outsourceable solution for anything.  The community of the wholesale formula provides this stuff.  The biggest block to wholesale sourcing for Amazon is your fear Dan and Eric have one major virtue - charging into stuff! Eg property - they decided 6-8 months ago to invest in properties.  First one was a storage unit - traditional analysis eg cap rates looked a...

Dar visai neseniai džiaugėmės, kad nebereikia kišti mokėjimo kortelės į skaitytuvą - užtenka ją priliesti. O dabar jau galima atsiskaitinėti tiesiog telefonu ar net išmaniuoju laikrodžiu. Nors atrodo, kad jau tuoj nebereikės grynųjų ar net mokėjimo kortelių, net parduotuvių personalas nustemba, kai pamato žmones atsiskaitinėjančius telefonu. Apie mobiliąsias pinigines, jų ateitį ir ką tai reiškia mums vartotojams, Technotronikoje kalbamės su Tomu Nemura, momentinių atsiskaitymų platformos MoQ rinkodaros vadovu. Epizodo gale minimą podkastų rekomendacijų naujienlaiškį galima užsisakyti adresu bit.ly/audioistorijos.

Welcome To Episode #123 of the Amazon FBA Private Label Show Podcast! In this episode I share my tips for finding and dealing with great suppliers for my e-commerce business. Listen to this Amazon FBA Podcast! [powerpress] Tips For Finding and Dealing with Great Suppliers - Amazon FBA EP123 Once you find a great product that you want to start selling on Amazon FBA you need to find an equally great supplier that can make it for you. Using a bad supplier can result in poor product quality, missed deadlines, poor communication and ultimately poor product sales. The search for finding a great supplier can be a frustrating and time consuming process. Randomly searching sites like Alibaba, Global Sources and Thomas Net aren't always effective as there are often lots of bad suppliers to weed through. It is essential that you find great suppliers for your e-commerce or Amazon FBA business to succeed. Here are my tips to finding a great supplier:  If you are using Alibaba, Global Sources, Thomas Net etc... Look to see how long the supplier has been in business. Try to avoid suppliers without a long track record of business. How much business is a supplier currently getting? How well are their websites put together and organized? If you are using Alibaba check to see if they are a Gold Supplier, have an Onsite Check completed, accept Trade Assurance Check the company profile pages to further inspect the business A quicker and more efficient way of finding a supplier is to search the import records of top sellers. Make a list of the top players in your niche and search to find their company and brand names. Use sites like Panjiva.com or similar to search import records If you have the Jungle Scout Web App then you now have this functionality built in. Use it to save tons of time. If sellers are consistently using certain suppliers for a lot of order then that is a good sign. WATCH THIS VIDEO  Once you have a list of 3 - 5 potential suppliers to work with you need to start reaching out to them. You need to test them and see how well they respond to your inquiry. This is all about narrowing down to find the right supplier that is gonna meet your needs and be easy to work with. I usually have a set list of questions that I send to each supplier. Here are some of the basic questions I like to ask. It's also important that you number the questions as it makes it easy for the supplier to read and respond to you. Sample Questions How much are samples? Is the sample fee refundable with an order? What are the different packaging options you offer? Can I customize the product and private label the product? How long does it take for a typical order to be completed? What are the payment options you accept? Once you send off these questions you just now wait to see how they respond. If you don't get a response then cross them off your list. You are simply gauging their answers and communication here. As I progress with the communication I may start to talk to them about price and MOQ information. How much per unit for 500, 1000, 2000, 5000? Tell them you want to place a "starter order" of a relatively small quantity to test their product and services. If everything goes smooth then you will place larger orders. Always frame everything as Win-Win for both parties. If you are going to start negotiating lower prices then explain your reasoning and how it would benefit them long term. You can check sites like 1688.com for potential pricing comparison. It's worth noting that being to aggressive on pricing can backfire on you if you don't have any rapport built up. Here are some important points to always keep in mind: Ask them if they have a full product catalog/PDF they can send you. Many times the supplier won't have a fully updated website as they are adding new products all the time. Kindness goes a long way so be kind! Always have clear communication and avoid using slang Focus and tell the supplier that you want to build a long term business partnership that is mutually beneficial. Build rapport with your supplier representative Ask them personal stuff about themselves Praise and compliment them often Share personal stuff about yourself with them Share any fun pictures or videos when necessary FINAL NOTE: It's often the goal of many sellers to want to find the supplier with the lowest prices. From my experience that isn't always the best idea as many suppliers will cut corners on materials and packaging to compensate. I am usually willing to spend a little more money per unit if I know the supplier can deliver exactly what I am asking for in a timely manner. I will also be willing to spend more to work with certain suppliers if I know dealing with them is going to be easy. So price is important but don't sacrifice quality because if you do that could lead to poor product reviews and a poor customer experience.   Not a member of the Facebook Mastermind group yet? Join here!

Meghla Bhardwaj is the Head of Content Marketing at Global Sources and organizer of the Global Sources Summit. The summit is one that I really love, and for this year Dave and I will both be speaking at the event. Meghla has been on the podcast a couple of times talking about sourcing from China specifically through Global Sources, but this time our topic is different. Sourcing from India With the ongoing China trade war and the uncertainty of the future of tariffs for Chinese products, alternative sourcing countries have become more and more popular. One country that's been getting more attention is India. Compared with sourcing from China though, there is a void of information about sourcing from India. In this episode Meghla discusses the ins and outs of sourcing from India, more specifically: Advantages for Amazon sellers Products and categories India excels in Quality of the products compared to those made in China Payment terms and lead times Logistics India trade shows Navigating India with/without a guide If you want to know more about sourcing from India or Global Sources, you can reach out to Meghla at www.facebook.com/meghla.bhardwaj. Buy product samples instantly Meghla also introduces a new feature that lets buyers get product samples right on the Global Sources website. Skip the long email back-and-forth and low MOQ negotiation--buy your product samples instantly (price includes shipping) and test them before making a bulk order. Check out this new feature. Global Sources Summit discount This year's summit will be on April 27th to 29th in Hong Kong and Dave and I will be speaking there. Meghla was kind enough to hook us up with a  sweet discount for EcomCrew listeners. Just use the code ECC100 when you purchase your ticket to get $100 off. EcomCrew Mastermind We're organizing our 2nd annual mastermind right before the Global Sources summit so if you'll be in Hong Kong on April 26th, this will be the perfect opportunity to come hang out. Whether you're making a trip to the Canton Fair or Global Sources for the first time ever or you're a frequent visitor to China this mastermind will be of incredible value to you. We've designed this mastermind to be an intimate meeting of less than 30 people, so check it out before seats run out.   Thanks for listening to this episode! Until the next one, happy selling.