Podcasts about Boatsetter

What happens when you build a business around what you genuinely love? In this episode of The Tech Trek, Amir sits down with Michael Farb, CEO of Boatsetter — the Airbnb of boats — to unpack how passion can be a strategic advantage in tech entrepreneurship.Michael shares his journey of launching multiple businesses rooted in personal interests, from college sports to global philanthropy to now, outdoor water adventures. Together, they explore what it really takes to turn a personal obsession into a scalable business, how to identify real opportunities in your hobbies, and why solving a specific problem matters more than chasing a massive market.Whether you're dreaming about launching your own thing or leading product inside a startup, this conversation is packed with insights on product-market fit, customer discovery, and building teams who care as much as you do.

How do you build SEO strategies that mesh seamlessly with product teams? Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. Learn how Sharanya's approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.Show Notes:0:00 Background & Why Product Matters02:47 Landing in Product-Focused Roles07:43 Top of Funnel vs. Bottom of Funnel11:01 A Typical Day in a Product-Led SEO Role16:40 Technical vs. Product Manager SEO21:47 Should SEO Sit in Marketing or Product?26:32 UX & User Research Resources30:47 A/B Testing for Better User Journeys39:37 Tools & Tactics for SEO A/B TestingShow Links:NNGroupUserTesting.comSearchPilotSharanya on LinkedIn Apartments.com related linking exampleWirecutter “Mentioned above” example Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Capt Pete sits down with Tyler Brick from Boatsetter to talk about the app and his rise in the fishing industry! Boatsetter is the newest way to rent boats hourly and daily, hiring guides and captains, and gives easy access to explore waterways around the country. We also talk about Tyler's experience with the Bass Mobile adventures, getting into the socail media game early, and how his journy has been along the way!Check out Boatsetter: https://www.boatsetter.comShop Hook One: www.HookOneBaitandTackle.comYouTube: https://youtube.com/@hookonefishingApple Podcast: https://podcasts.apple.com/us/podcast/hook-one-pod/id1583397959Spotify: https://open.spotify.com/show/6f6HYbCzpmtj7UthcikimV?si=oucXKu60R8alCz3ydMbVPwSupport the show

Own a home and looking to earn some extra money? Join our hosts Christian Nossum and Joanna Beecher of the Awesome Nossum Group at Wilson Realty as we go over some creative ways to earn extra income from your home through website and apps like Sniffspot, Airbnb, Hipcamp, Tentrr, Boatsetter, and Turo.

Kim Kavin began her journalism career at a newspaper nearly 25 years ago. While many local newspapers have either been bought out, consolidated or shut-down, Kim Kavin made a move to yachting journalism before many of those changes began to proliferate. Her initial move to yachting was well, to Yachting Magazine.Kim walks us through those early days, explaining how she wound up at Yachting and the many other publications with which she's played a major role. Those other publications include: Soundings, Passagemaker, Cruising World, Soundings Trade Only, Yachts International, and Boatsetter. Part of that discussion includes how she successfully navigated a world occupied predominately by men.Kim introduces me to the practice of “enthusiast oriented journalism”. Unlike in the world of Woodward & Bernstein, the approach to covering a story about a yacht or charter is a different, yet valued pursuit. There exists a delicate dance between the yachting businesses and the journalists that cover them. She also walks us through some of the structural changes that have taken place at magazines, and how she now works as a freelance journalist and writer.Beyond Kim's work in the world of yachting journalism, she also has a love and passion for dogs that runs deep.  That passion runs so deep, her curiosity about the history of her adopted dog led her on a personal journey to discover the origin of her beloved pet. This was documented in her book, Little Boy Blue, released in 2012. CNN did a story on the book that ultimately resulted in a kill shelter being closed down.Most of our talk is about boats, yachts and the behind the scenes of yachting journalism. The last 10 minutes or so are about our mutual love of dogs and her work in that field.You can learn more about Kim, her writing history, accolades and links to her writings and advocacy for freelancers at her web site: http://www.kimkavin.com/And next time you pick up a copy of Yachting, be sure to look for her name and you'll be able to put a voice to the words. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chrisheaton.substack.com

On this episode, Butch talks about early Fall weather Gulf Coast fishing with the best anglers in Lower Alabama waters and fisheries. Our contributing fishing experts this week are Mathew "Bama Beach Bum" Isbell and Capt. Bobby Abruscato. Plus, Joe from the Northwest Florida Fishing Report and they talk with Boatsetter.com to talk about offsetting the cost of boat ownership by listing it on a boat sharing and renting platform. Check Out Boatersetter.com >>> GET A FREE  AFCTO SUN PROTECTION MASK ASFR has partnered with AFTCO, and they are offering all of our listeners a FREE SUN PROTECTION MASK with the purchase of any AFTCO products. All you have to do is text the word “fishing” to 6475589895 to subscribe to our email list, and we'll send you the AFTCO promo code via email. Please subscribe, rate, and review wherever you listen to your favorite podcasts and if you'd like us to email you the podcast, just head over to greatdaysoutdoors.com/asfr, and we'll send you the new show each week. Check Out The NEWEST WAY To Get Your Fishing Reports: TEXT "fishing" to 314-665-1767 Keep Whackin'em!

On this fishing report, Joe Baya talks fishing with some of the best anglers on the Emerald Coast. This week's show contributors are Evan Soroka and Brandon Barton. Plus, Butch from the Alabama Saltwater Fishing Report joins the show, and they talk with Boatsetter.com to talk about offsetting the cost of boat ownership by listing it on a boat sharing and renting platform. Check Out Boatersetter.com >>> GET A FREE AFCTO SUN PROTECTION MASK NWFFR has partnered with AFTCO, and they are offering all of our listeners a FREE SUN PROTECTION MASK with the purchase of any AFTCO products. All you have to do to get your FREE MASK is text the word "fishing" to 6475589895 to subscribe to our email list, and we'll send you the AFTCO promo code via email. This Report is Presented By: Angelo DePaola - The Coastal Connection - eXp Realty

Abercrombie's best-selling product right now isn't a cologne, a polo shirt, or cargo shorts: It's a $100 wedding dress. You've probably heard Nancy Pelosi is visiting Taiwan, but it's also the home of the most important company in the world. And Boatsetter just raised $38M so you can Airbnb a boat — because Airbnb's blindspot is the starboard bow.  $ANF $ABNB $TSM Follow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypod And now watch us on Youtube Want a Shoutout on the pod? Fill out this form Got the Best Fact Yet? We got a form for that too Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jeff Ransdell is the founder of Miami-based Fuel Venture Capital. He previously appeared on the podcast in 2018 and helped contextualize Miami's booming tech scene for listeners. Since then, venture capitalists from Silicon Valley and New York together with tech entrepreneurs from across the globe have flocked to Miami in the wake of COVID-19. Jeff joins us today to revisit the conversation about how tech is making Miami's real estate market boom, from the perspective of an "insider."    Enjoy the show, and join us weekly on Thursdays for new episodes of the Miami Real Estate Podcast.    About Jeff: Jeff Ransdell is a venture capitalist helping to develop more than 20 technology companies through Fuel Venture Capital, the Miami-based venture fund he co-founded in 2017 and heads up as managing director. Prior to launching Fuel Venture Capital, Jeff was a managing director and market executive of Merrill Lynch, managing more than $130 billion of global private client investment assets, a P&L of $2 billion, and over 2,000 employees across the bank's Southeast Wealth Management Division. Fuel Venture Capital has invested more than $100 million in startups based all over the world, and its portfolio includes Taxfyle, Bolt Mobility, Curve, Boatsetter, and more. Jeff is regularly called upon to share his insights on the global economy with outlets such as CNBC, CBS and American City Business Journals. Keep up with Jeff and Rokk3r Fuel via Instagram, Twitter and LinkedIn.

In this episode, we'll get some travel safety tips and reminders from the folks at Safe Defend. We'll also learn about a company called Boatsetter where you can vacation on your own private yacht, you can even have someone sail it for you. Plus we'll talk about sports tours with the co-founder and CEO of Sports Traveler.   Support the show: https://www.theinformedtraveler.org/

In this episode, we'll get some travel safety tips and reminders from the folks at Safe Defend. We'll also learn about a company called Boatsetter where you can vacation on your own private yacht, you can even have someone sail it for you. Plus we'll talk about sports tours with the co-founder and CEO of Sports Traveler.   Support the show: https://www.theinformedtraveler.org/ See omnystudio.com/listener for privacy information.

Mark helps us review the Netfix Documentary My Octopus Teacher, we learn the Fonze is not a woke Fisher and we see what happens to fishing regulations in low water. Thanks to @Boatsetter for supporting this episode and thanks to @costasunglasses for sending us some cool shades Boatsetter is the go-to platform for all types of boating experiences, including fishing. You can book fishing charters or guides, including Fish Nerds Guide Service, or rent boats for going out on your own. All types of boats and charters are available, from bass boats and pontoons to center consoles and offshore sport fishers. Visit Boatsetter.com or download the Boatsetter app to plan your next adventure and get 5% off when you book with code FISHNERDS.

Andrew Lewin is  back from the Speak Up for the Ocean Blue Podcast and Steve Angers is here to talk about the impacts of stocking brook trout over wild fish and of course we talk about fly fishing and his book! North Country Angler Fly Shop This episode is brought to you by Boatsetter Fishing. Boatsetter is the home for on-the-water experiences, including fishing. You can book fishing charters or guides, including Fish Nerds Guide Service, or rent boats for going out on your own. All types of boats and charters are available, from bass boats and pontoons to center consoles and offshore sport fishers. Plan your next boating adventure and get 5% off when you book on Boatsetter with code FISHNERDS.

Jacklyn Baumgarten combines two decades of experience as a startup expert, seasoned leader, change agent, founding member of new industries, new divisions, and always leading the charge for scalable growth.She's the Co-founder & CEO of leading boat sharing startup, Boatsetter, where her strong leadership led to the creation of the peer-to-peer marine insurance policy that launched the industry.Previous experience ranges from creating new divisions in Fortune 500 corporations to growing startups into $1B entities to spearheading one of the largest commercial real estate developments in the City of Los Angeles, including PwC, IBM, and Westfield Corp.Selected as: Inc Magazine 2019 Top 100 Female Entrepreneurs and 2018 Endeavor Entrepreneur of the year in Miami BoatsetterBoatsetter combines the rental mechanics of Airbnb with the on-demand labor dynamics of Uber to deliver a hassle-free boat rental experience for all stakeholders. Its peer-to-peer boat sharing platform connects individuals seeking a day out on the water with boat owners and captains looking to charter their goods and services.

Jeff Ransdell is a founding partner and the managing director of Fuel Venture Capital. Founded in 2017 and headquartered in Miami, Florida, Fuel VC boasts a portfolio of 23 technology startups all over the globe, including  Taxfyle,  Soundtrack Your Brand, Boatsetter, and more. Prior to co-founding Fuel VC, Jeff served as a managing director and market executive of Bank of America Merrill Lynch, overseeing more than $130 billion of global private client investment assets, a P&L of $2 billion, and over 2,000 employees across the Southeast Wealth Management Division.I had a great time chatting with Jeff on this episode where we talked about what it's like to raise a fund, the type of entrepreneurs he looks for, thoughts on the rising #MiamiTech scene, and much more.Check out Fuel VC: https://fuelventurecapital.com/

Palm Beach Tech CEO, Joe Russo, and Johanna Mikkola, CEO & Co-Founder of Wyncode interview Jaclyn Baumgarten (CEO @ Boatsetter) on innovative technology for on-demand boating.

Jaclyn Baumgarten is the CEO & Co-Founder of Boatsetter. The leader in the boat sharing industry connecting boat owners, renters and US coast guard licensed boat captains with one simple goal. To create incredible experiences on the water for anyone, anywhere. Jaclyn’s impressive track record, drive and determination are undeniable so it is not surprising that she was recently named one of Inc Magazines top 100 women building america’s most innovative and ambitious businesses.

Jaclyn Baumgarten is the co-founder and CEO of Boatsetter, South Florida's #1 boat sharing rental community. She leads with a focus on tactical strategy and clear leadership. Moderated by Raul Moas, the Miami Program Director at The Knight Foundation who leads the foundation's initiatives in building a more dynamic, robust, and equitable community of entrepreneurs and startups. Here are the topics addressed and timestamps: 4:47 What is Boatsetter, Airbnb Partnership & Startup Funding 18:30 Boatsetter Today, Vision & Lessons Learned 24:48 First Investments, Boat Sharing Community and Boatsetter Culture 35:38 Business Advice 39:08 Q & A Remember to follow us @thebigideabox @thelabmiami @endeavormiami #BrainfoodMIA on Instagram, Facebook, and Twitter! Connect with our guest @boatsetter @knightfdn Share your feedback with this link: bit.ly/2C3fwFj and enjoy the show!! Brainfood Speaker Series is a monthly, hands-on discussion with local entrepreneurs who share the secrets of their success and failures. This monthly event takes place at The LAB Miami, helping Miami startups as well as entrepreneurs understand the opportunities alongside the challenges of launching and growing a business. We're sharing these amazing stories that provide new ideas and key, practical advice to advancing one's own entrepreneurial career. Brainfood is brought to you by The LAB Miami in partnership Endeavor Miami. Show Notes: Jaclyn Baumgarten Boatsetter Raul Moas The Knight Foundation Endeavor Miami The LAB Miami

WeWork files for its IPO, a huge data leak reveals fingerprints, facial recognition data and more, are you going to have trouble taking your MacBook Pro on your next flight, why Two and a Half Men is the next big piece in the streaming wars and why I’m bullish on an Airbnb for boats.Sponsors:Metalab.coMacStadium.com/ridehomeLinks:WeWork files for long-awaited IPO (Axios)Major breach found in biometrics system used by banks, UK police and defence firms (The Guardian)FAA Bans Recalled MacBook Pros From Flights (Bloomberg)AI Startup Boom Raises Questions of Exaggerated Tech Savvy (WSJ)HBO Max eyeing ‘Big Bang Theory’ and ‘Two and a Half Men’ in $1.5 billion deal (The Daily Dot)Facebook Paid Contractors to Transcribe Users’ Audio Chats (Bloomberg)Peer-to-peer boat rental marketplace Boatsetter raises $10M as it looks to grow globally (TechCrunch)Subscribe to the ad-free feed right HERE in your podcast browser!

For several years, South Florida has been working on its technology credentials. Tech incubators, accelerators, pitch competitions and other efforts have worked to nurture and grow the technology industry, especially tech start-ups.

作为创业者，我们最浪费不起的是时间。我们希望把每天的创新观察、最新商业模式录成音频，从万千信息中挖掘最有价值的商业创意和创新思考，让你在创业路上少走弯路。

Bill Rhodes, president and CEO of William Rhodes Global Advisors, talks about potential actions that could force China's hand on North Korea. George Mathew, CEO and chairman of Kespry, discusses the impact drones are having on changing blue-collar work, partnerships with Farmers Insurance and Deere and what lies ahead for the commercial drone industry. Jackie Baumgarten, CEO of Boatsetter, talks about the boat-sharing business and becoming the Airbnb for boats. Finally, Alex Barinka, an IPO reporter at Bloomberg, discusses how Blue Apron is losing customers after cutting spending.

Nathan Heber is the Founder and CEO of Boatyard, the world's first on-demand marketplace for recreational boating. The Boatyard app makes it easy for boaters to find and book qualified marine professionals for services ranging from fuel delivery to cleaning to captaining a boat. Boatyard also has a B2B application. Boatyard for Business provides marine professionals with an easy-to-use platform for automating their admin tasks, while helping them to deliver remarkable customer service experiences to their boat owners.  Nathan grew up in Miami Beach and has been boating since he was a child. Later in life, he took up sailing and has been hooked ever since. An avid kite surfer, Nathan has found that being on and around the water is an invaluable component of a happy life for him and his family. We discussed his sailing adventures, the founding of boatyard and how it helps both boaters and marine professionals, ways to make the boating lifestyle accessible, and much more. Enjoy! On growing up in Miami Beach…..You grow up on boats. I’ve been boating my entire life. Seven years ago my wife bought me sailing lessons and I’ve been sailing ever since. On learning to boat and sail.....I was probably too young to remember how I learned to boat. Sailing has a lot more components. Understanding angles of wind and all the technical stuff that goes into learning to sail, I’d have to say learning to sail is harder. We took a private lesson, just me and my wife and the teacher He was an Olympic hopeful who teaches out of 79th Street in Miami. We took 10 or 12 hours with him and then we could pay him to have access to the sailboats and jump on whenever we wanted. On the inspiration for Boatyard.com.....In a way, it started when I was a kid because I’ve been hearing about this pain point my entire life. The sailing lessons led to a series of events that led to the creation of Boatyard. We were taking a trip to the BVI and jokingly she said, "Why don’t we just sail down there.?" It was an off-season time and they agreed to do a short, bareboat charter for us. The two of us went island to island and had the greatest adventure of our lives. When we came back we wanted to rent that same sailboat and it was $800 a day. We thought, if our neighbors knew that we were responsible professionals who were certified sailors I’m sure they would let us rent it for less. But at the time there was no mechanism to do that. I set out to build a peer-to-peer marketplace. I was in an accelerator to do that and kept hearing from our boat owners what a pain it was to service their boats and I saw this big opportunity that wasn’t being tapped. So we pivoted the business and that’s how Boatyard was created. On solving boat owner's biggest headache.....When we originally launched, boat owners were really resigned to word of mouth or google searches to find the providers to service their boats. There’s the old joke the best two days of a boat owner’s life are the day they buy it and the day they sell it and a lot of that has to do with what a pain it is in between to find qualified guys who will show up on time. They’re out there but the average boater has to sift through and find those people that they can trust. We looked at that and said, if we could create a marketplace where we aggregated the best providers we could find and then gave boat owners a really simple user interface where they could place a request and get a qualified service provider, and have a really great experience, we thought we could change the way boat services are ordered.  On what boaters use Boatyard for.....The most popular are fuel and boat washing. We’ve been able to expand our service offering to mechanical service, captains, boating lessons, on water help with Sea Tow and a number of other services. On the reception among boaters.....You have people who are forward thinking and progressive about technology and those people really buy into it. It’s a challenge to get people who aren’t forward thinking to try it but once they do they continue to come back. 80% of our orders come from someone who has ordered from us before. On the reception among marine professionals.....Currently, they don’t really have a great place to put marketing dollars where they’re gonna generate a good ROI. With us, the fees we take are far less than the cost of acquisition for attaining those same customers. In addition to that, they don’t pay us until they make money. We’ve had great experiences and great luck finding amazing providers that are very forward thinking and willing to provide this high level of service that we demand for our users. We’ve even had some customers tell us we’re the reason they didn’t close. On finding qualified service providers.....It’s a challenge across the whole industry. It’s hard for me to understand why that’s happening in such a big way. Boating and boat services is one of those industries where it truly needs a skilled labor set, where having that job can provide someone with a comfortable middle-class lifestyle or more. Some of it comes down to messaging. Letting kids know who are coming out of school or who are in other technical schools about the great opportunities there are in the boat services industry. On helping marine businesses grow.....We’ve recently launched a new platform called Boatyard for Business. It’s a B2B SaaS platform that helps marine professionals manage their service requests. They can basically run their whole business off it. It takes all the admin duties that take up a lot of time and keep the smaller shops from growing and allows them to get it through Boatyard for a small monthly fee. On getting new boaters into the industry.....It's great what you guys are doing with Freedom Boat Club, the launch of all the peer-to-peer boat sharing platforms, Boatsetter, Boatbound, Sailo, and then companies like Dockwa that make it easy to book dockage with the click of a button. One of the biggest things we can do is make boating more accessible which is happening but also just getting more people on the water. We all know it’s not the boat that makes you happy, it’s the experiences that you have. On misconceptions about the boating lifestyle.....Still, a lot of people think that boating is for wealthy people, that it’s intimidating, that it’s not accessible. By having boat clubs and peer to peer and all the tech to make it easier to use the boat, I think that’s going to go a long way towards introducing a lot more people to boating. At Boatyard we think that when you own a boat it shouldn’t be a hassle. You shouldn’t spend your free time fixing it, you should be spending your free time on the water and we’re trying to solve that pain point. On the changing demands of marine customers.....Millennials prize access over ownership. There’s a whole significant portion of our business that comes to us because there’s no one else to talk to. Close to 40% of our orders are placed between 5pm and 9am or over the weekend. I think it’s really important to be able to transact 24 hours a day and make it really easy for customers to connect with you. Customers are having much higher standards as far as customer service goes. If the marine businesses are not doing it now, they’re going to have to in order to make customers happy. On how boating can drive happiness.....They’ve done a ton of studies on what drives true happiness and it all came down to experiences. When you’re planning an experience, you have all the excitement leading up to it, then you have the time on the water, then you get to look back on it fondly. That’s what drives true happiness. That’s what we all need to work on – how to enable more people to have these remarkable experiences on the water. On learning to kitesurf.....I picked it up because I couldn’t sail and boat as much. I couldn’t make a whole day of boating but I could throw the gear in the car, set up, go kiting and come home. Last year was the first time I went kiting off a boat and that was spectacular. I’m a pretty good snowboarder and I surf and it still took me 10 hours to pick up. No matter what, it takes some commitment. Once you learn it you can get much better much quicker. The best thing to do is get a little trainer kite and fly it on the beach. Once you get the kite control down, you can pick up the board part fairly quickly. I have a 9-meter kite, a 12-meter kite, and a 15-meter kite for the light winds. The next thing I want to get into is to learn how to foil. On advice for would-be boaters.....It can fundamentally change your life. When we learned how to sail it gave us something we could enjoy together for the rest of our lives. You’re out there, you’re enjoying the elements. And it opens up a world of new experiences you can have. You can go to new parts of the world and have this incredible experience with this incredible perspective that not everyone can have.   It was so great and uplifting speaking with Nathan. He truly believes that boating and being on the water can lead to a happy life and incredible experiences you will never forget, and is working tirelessly to make those experiences easier to come by. Check out Boatyard and keep an eye out for it in an area near you soon! 

On this episode of Unconventional Genius, Jaclyn Baumgarten, CEO of Boatsetter, a peer-to-peer platform for boat rentals, shares advice on how to be a successful entrepreneur. Boatsetter is the #1 boat sharing community and leader in the boat sharing industry. During this episode, you will hear Jaclyn tell me about how she led the company to become a provider of over 4000 boats in 2500 locations. Before starting Boatsetter, Jaclyn Baumgarten did everything from launching new divisions in Fortune 500 corporations that grew to over a billion dollars, to spearheading one of the largest commercial real estate developments in Los Angeles. Along the way, she has learned a lot about how to lead and grow a technology company. Listen to this episode to hear more about Jaclyn and to gain insight from her experience. Turn a challenge into an opportunity Jaclyn Baumgarten started Boatsetter out of a love for boating and a desire to earn money for herself instead of for someone else. Investing your time and energy into something that you are passionate about can give you the motivation to press on even through the most difficult situations. Jaclyn shares about some really large hurdles she had to jump over in order to make her idea a reality. One of the biggest challenges to starting Boatsetter was solving the insurance problem. Under traditional recreational insurance policies, boat owners can’t rent or charter their boats. Rather than letting that be a setback, Jaclyn faced the challenge head-on and worked with insurance companies to develop a new kind of policy that would allow for peer-to-peer sharing. Growing a company into both a locally and internationally recognized brand After determining the legitimacy of the idea, the next step for Jaclyn was to understand market potential and secure funding from investors. While there was already a value proposition in place, the operational side wasn’t solidified. Jaclyn explains how being diligent in learning as much as you can while remaining flexible enough to make necessary changes can help you become a successful entrepreneur. Boatsetter’s model was proven in South Florida, but now has expanded all over the country and internationally as well. There is also great potential for continued growth by tapping into the 13 million privately owned boats in the United States alone. Regarding growth, Jaclyn says, “With any marketplace, it is essential to maintain the equilibrium between supply and demand.” How to be a successful entrepreneur by creating a compelling culture One of the major reasons Jaclyn Baumgarten says she decided to start her own business was the opportunity to develop her own company culture. Engrained in the DNA of Boatsetter is a culture where people feel valued and are expected to contribute in meaningful ways. Jaclyn talks about the importance of having alignment of vision and communication within the organization. There are several ways that the culture of Boatsetter is maintained. There are incentives given to employees who execute above and beyond the set expectations. There is also built in opportunity for honest and constructive feedback. Jaclyn shares with me her views on culture and how she continues to monitor it at Boatsetter during this insightful conversation. 3 keys to being a successful entrepreneur So much of what is learned in business comes from making mistakes. Though they often seem like setbacks, often mistakes can open the door for greater understanding that can help you become a successful entrepreneur. Hard work and determination can help counter the inevitable missteps that you will make while trying to get a startup off the ground. From being in business and management to now starting a successful tech company, Jaclyn has learned several keys to success. She has especially pertinent advice to entrepreneurs looking to start or lead their own companies. During our conversation, she gives 3 keys to success. Hear those and much more on this episode of Unconventional Genius. If you are with a consumer technology company planning to launch a new product at CES or are even looking ahead to CES 2019, the Max Borges Agency can help you succeed. To learn more, check out: www.maxborgesagency.com. Topics Featured In This Episode [2:08] Introduction of guest Jaclyn Baumgarten, CEO of Boatsetter, a peer to peer boat sharing platform [2:41] How Boatsetter works and how it affordably exposes people to boating [5:47] What led Jaclyn to start Boatsetter and how she changed recreational insurance [8:10] The challenges of starting the company and how Jaclyn overcame them [13:28] Surprising lessons that have shaped the business model of Boatsetter [16:04] The growth and trajectory of Boatsetter based on the success in South Florida [20:26] Jaclyn's entrepreneurial spirit is not only inherited but also fostered through education and experience [24:05] How culture is instilled and how to remain unified around that culture [32:28] Advice that has guided Jaclyn as she leads Boatsetter [34:26] 3 Keys to being a successful entrepreneur Resources & People Mentioned Boatsetter Connect with Guest Name Jaclyn Baumgarten Connect With Max Borges www.MaxBorgesAgency.com LinkedIn Subscribe to Unconventional Genius onApple Podcasts, Otto Radio, Player FM, Soundcloud, or Spotify  

Leading up to National Safe Boating Week, I was excited to speak with Kristen Frohnhoefer, President of Sea Tow International. Sea Tow has been the on-water assistance fleet of choice for boaters since 1983. A franchise-based marine assistance organization headquartered in Southold, New York, Sea Tow was founded in 1983 by Captain Joseph Frohnhoefer after the U.S Coast Guard stopped responding to non-emergency calls. Since that time, Sea Tow has grown into a thriving network of over 100 locations across the United States with additional offices in Europe and the Caribbean. Sea Tow Services International is a family-owned and family-run business. As the daughter of the founder, Kristen Frohnhoefer has spent over 25 years working for Sea Tow learning about every aspect of the business. As President, Kristen is responsible for overseeing all internal operations including the membership program, marketing, sales, communications and call center operations. Kristen also serves as President of the Board of Directors of the Sea Tow Foundation, a national public service organization that promotes safe boating practices and educational initiatives that directly reduce accidents, fatalities and property damage related to recreational boating. Kristen grew up sailing and powerboating, spending time in Newport, Essex, and Block Island, RI. She still gets out on the water and enjoys sailing to Shelter Island and Sag Harbor, and cruising around the Peconic Bay, beaching the boat and watching her niece and nephew swim and enjoy the water. Kristen and I spoke about their Designate a Sober Skipper campaign, tips to keep your boat working so you DON’T need a tow, some of the great benefits of Sea Tow membership, and more. Enjoy!   On the Designate a Sober Skipper Campaign…..Just like you wouldn’t get on a car and drive drunk, you shouldn’t do it on the water. Designate the sober skipper before you leave the dock. Boating should be fun and safety helps make boating fun. That person makes sure everyone has a great time and that everyone gets home safely. We all know that boating is one of the best activities out there. Blood pressure goes down when you step out on the water. It’s a great family activity. It should be a good time. If people take a couple small steps to ensure it’s a safe day, everyone’s also gonna have a fun day and be able to go back out over and over and make it that lifetime sport. On the industry reception.....The Sea Tow Foundation launched the campaign a couple years ago. We’ve gotten tremendous support from Sea Tow franchise areas and also partners across the country from the US Power Squadron to the state of Washington State Parks, to Coast Guard auxiliary, local marinas, boat dealers, and individual groups and associations. One of the materials we have is that wristband that someone can get locally or can go request on www.designatedskipper.com. It’s just a reminder that the designated skipper can wear on the boat to say 'I'm the one responsible.' We encourage people to share the message on social media and we do as well. It's not just the boating safety groups, it's actual real boaters doing this on a daily basis. On growing up in boating…..I think the first picture of me is when I was about 2 months old. My parents were really big into boating. My father said the first time I went out we took a wave over the side and I got soaking wet and I didn’t even cry so apparently, that was a good sign and they kept going boating. We first had a 22’ Catalina sailboat and then we had a 30’ Newport sailboat. We also had a couple 13’ Boston Whalers but most of my early childhood was spent out on the sailboat, sailing over to Newport or Essex, spending the night in Block Island, or just rafting up with friends. I remember those great days out with the family. On the learning process…..While I was required to take a boating safety course, I was often the mate, not at the helm. My father liked to be at the helm and that’s what he did. We sort of learned through osmosis but I’m really good at putting the sails up, taking the sails down, and tying us up at the dock! On power vs. sail…..They’re two different experiences. We don’t own a sailboat anymore but my cousin does and luckily, he keeps the boat five minutes from my house so we go out sailing on the Peconic Bay. Sailing is such a serene activity, you’re just gliding through the water. You’re gonna get somewhere faster with a power boat; you take in more of the experience when you’re sailing. It depends upon your mood for the day. On favorite boating activities…..Most of the time it’s going to raft up with friends. Or we’ll take a ride around Shelter Island. Maybe head over to Sag Harbor. Or go out with my niece and nephew. It’s great to see them experiencing the water as children, beaching the boat to get out there and pick up shells or watching them swim in the water and jump off the boat. On the origins of Sea Tow…..My father always loved the water. Back when he was in college he started another company called Water Thrills. He would take people out and teach them to water ski, he would take them parasailing. He was already out on the water trying to get people into boating and have them feel comfortable with water sports. He’s always been involved in the marine industry and found out about the industry changing and the Coast Guard no longer doing non-emergency assistance and said ‘You know what, I can do this and this is going to be my opportunity to really make my living on the water.’ It took a while for the Coast Guard to adjust, it took a while for the boating public to adjust, but I think people realized over time that there’s no way the Coast Guard could possibly provide all these services in non-emergency services while still focusing on their primary mission. We have 102 franchise locations and boaters are covered nationwide. We have over 600 boats in our fleet and operate out of thousands of ports across the country. On what makes a good Sea Tow Captain…..The same thing my father had – passion. They need to have a passion for helping people. Sea Tow is more than just getting on a boat and towing someone. Yes, you need to have the skill, but you need to understand it’s our job to help people, to get them home safely. When someone is calling us, it’s because something happened that was unexpected and it’s ruining their day. So it’s really important that we’re able to get people home safely and quickly. On the most common reasons for calls…..The most common call is just a simple mechanical issue. Something happened that was unexpected, that tow home is our most common. We also get a good number of calls for someone who ran aground. They’re not hard aground but they’re just in an unfamiliar area, or that shoaling moved, or that sandbar that wasn’t there before is now. And then you have the good one where the fuel gauge is no longer working or they ran out of fuel or didn’t plan for the 1/3 rule – always have the 1/3 to head out, 1/3 to get back in, and 1/3 in reserve. And we get a lot of jump start requests. Right at the end of the day when people are coming in after the radio has been on all day and drained the battery. On what boaters can do to minimize risk of needing a tow…..We always encourage our members to be proactive in maintenance. It is important to have that regular maintenance. Especially if you’re in the northeast and there are seasons, you want to do that spring commissioning and winterizing. Double check your fuel gauge on a regular basis, know how much fuel you put in your boat. Those fuel gauges don’t always work. Education ahead of time and knowing the area you’re in and being familiar with the waters is very helpful. On National Safe Boating Week…..We’ll be participating in Wear Your Life Jacket to Work Day on Friday May 19th. There are so many options for comfortable life jackets out there, from inflatables to belt packs, that it’s a great opportunity to spread awareness that life jackets can be comfortable, and most importantly can save your life. The Sea Tow Foundation will be promoting everything on social media and you’ll see some of our life jacket loaner stands have ribbon cuttings during Safe Boating Week. On changes in the industry…..The changes I see coming now are in how people are getting into boating. I see the peer-to-peer market, where current boat owners are going to rent their boats out to individuals through sites such as Boatsetter, as something that’s going to change the market. Boat clubs are blowing up at the moment because people see it as a way to get into boating, they’re just not ready to make that purchase yet. They can try it out and eventually move towards purchasing a boat. The way of entry is really going to be the disruptor to the industry of how we get people into boating and how people get that first experience. On essential items for a day on the water…..Make sure you do have a cooler full of water and some snacks because you never know how long you’re gonna be out there. You might want to bring an extra jacket in case you get stuck a little bit later. Before you head out make sure you’ve taken that safety course. Even if you think you know everything, you might not. On advice for would be boaters…..If they’re investigating boating and what type of boat they want, go to discoverboating.com to do some research. They should also try it out. Whether they rent a boat for a day or find some friends with a boat, just head out and see if they like it. Go to a boat dealer and take a ride. Once they’re more serious about it, take a boat safety course. Of course, right before you get the boat, make sure you buy that Sea Tow membership!   Kristen provided a lot of valuable information and I strongly encourage you to visit the websites mentioned for Safe Boating Week and Designated Skipper to continue learning how you can enjoy safe boating practices. Thanks!   

In Episode 5 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies:Women-only ride sharing service, Safr, launched in Boston. The startup is exclusive for women, women riders and women drivers. Safr will offer women drivers equity in the company based on the number of hours worked and the number of referrals. Safr's platform is designed to provide "door-to-door" security for both the rider and the driver.Cow sharing service "Crowd Cow" launched with the goal of giving individuals the option to crowd source a cow in order to get quality, grass feed beef delivered to your door. Urban Spoon Co-founder, Ethan Lowry, is a co-founder of Crowd Cow.EquipmentShare, the Airbnb of construction, completed a Series B round of funding generating $26M. The super rich have joined the sharing economy. New startups like InvitedHome and ThirdHome enable wealthily home owners to share this posh primary and vacation homes. Boatsetter and GetMyBoat have launched Uber-style yacht and boat sharing platforms. Finally, JetSuite and JetSmarter have made it easier to charter and share open seats on private jets. Being rich has never been so good.If you are planning to launch a business this year, you need to hear the interview with Megan Waddell, the Chief Tasting Officer at Two Good Cocoa, a Chattanooga-based online gourmet cocoa maker. Listed below are the business topics covered in the interview: (i) How to use your personal social media accounts to build your startup's social media brand; (ii) How supporting charities can help you build a cult following for your brand; (iii) How to use free online tools to analyze and mange your online marketing campaigns; and (iv) How to build a successful "win back" campaign for your online businesses.Please share your feedback and ways that we can make the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, or stream the podcast at ceyero.com. You can also watch the video cast of applicable podcasts at ceyero.com. Host: Mark PetersonHost Social Media: @Guerillapreneur @ceyeroconsltg (Twitter) Guest: Megan Waddell, Chief Tasting Officer, Two Good CocoaGuest website: www.twogoodcocoa.comGuest Instagram, FaceBook, Twitter & Pinterest: @twogoodcocoaSponsors: Ceyero Consulting, ceyero.com

In Episode 5 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur news, news about the sharing, gig and circular loop economies:Women-only ride sharing service, Safr, launched in Boston. The startup is exclusive for women, women riders and women drivers. Safr will offer women drivers equity in the company based on the number of hours worked and the number of referrals. Safr's platform is designed to provide "door-to-door" security for both the rider and the driver.Cow sharing service "Crowd Cow" launched with the goal of giving individuals the option to crowd source a cow in order to get quality, grass feed beef delivered to your door. Urban Spoon Co-founder, Ethan Lowry, is a co-founder of Crowd Cow.EquipmentShare, the Airbnb of construction, completed a Series B round of funding generating $26M. The super rich have joined the sharing economy. New startups like InvitedHome and ThirdHome enable wealthily home owners to share this posh primary and vacation homes. Boatsetter and GetMyBoat have launched Uber-style yacht and boat sharing platforms. Finally, JetSuite and JetSmarter have made it easier to charter and share open seats on private jets. Being rich has never been so good.If you are planning to launch a business this year, you need to hear the interview with Megan Waddell, the Chief Tasting Officer at Two Good Cocoa, a Chattanooga-based online gourmet cocoa maker. Listed below are the business topics covered in the interview: (i) How to use your personal social media accounts to build your startup's social media brand; (ii) How supporting charities can help you build a cult following for your brand; (iii) How to use free online tools to analyze and mange your online marketing campaigns; and (iv) How to build a successful "win back" campaign for your online businesses.Please share your feedback and ways that we can make the podcast. You can subscribe to the Guerrillapreneur podcast via iTunes, GooglePlay, RSS, Podomatic.com, or stream the podcast at ceyero.com. You can also watch the video cast of applicable podcasts at ceyero.com. Host: Mark PetersonHost Social Media: @Guerillapreneur @ceyeroconsltg (Twitter) Guest: Megan Waddell, Chief Tasting Officer, Two Good CocoaGuest website: www.twogoodcocoa.comGuest Instagram, FaceBook, Twitter & Pinterest: @twogoodcocoaSponsors: Ceyero Consulting, ceyero.com

Jaclyn Baumgarten, CEO of Boatsetter, was a self proclaimed tomboy growing up in California, who  knew from a young age that she could hold her own in any male dominated field. When she realized her passion was in the boating industry, she secured a merger with her own company Cruzin, and one of her top competitors, […]