Podcast appearances and mentions of brian vieaux

Brian Vieaux, President & COO, FinLocker. Highlights include: point of thought matters; hybrid sales model; trusted financial educator; customer centric stories and franchise with no rules. Brian has been in the industry for over 30 years.

Did you know you have to earn the right to talk about mortgages in your content?Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that's allyou post, you train your audience to tune it out.Instead, think about how you can show up through storytelling. When you lead with real, relatable stories, you tap into the “they get me” effect—and that's when people start to pay attention. That's when sprinkling in content about mortgages or a great program actually gains traction.In this episode, I had the chance to chat with Brian Vieaux, President and COO of FinLocker, about how much his approach to social content has evolved. We dig into why his first attempt to promote FinLocker on LinkedIn didn't work—and what he did to shift his strategy.There's a lot of accidental coaching in this episode, and quite a few lightbulb moments for me too! Connect with Brian:LinkedIn: https://www.linkedin.com/in/brianvieaux/FinLocker Website: https://finlocker.com/ Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me!Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group!

"You can't just rely on the point of sale. You have to get to the point of thought."Mortgage specialist, author, and President and Chief Operating Officer Brian Vieaux has made his way onto The Culture Matters Podcast for the very first time and we are going to use this time to its fullest.  Brian and Jay are getting into Brian's journey in the game from college to President of the company, the process of writing his book (Rethink Everything You "Know" About Being a Next Gen Loan Officer) with fellow CMP alumni Kyle Draper, and a little advice on how to develop and maintain meaningful relationships in the business world.  This is some next level stuff from Brian and we're glad he decided to share it on The Culture Matters Podcast.

In this episode of Lykken on Lending, David Lykken sits down with Brian Vieaux, a seasoned mortgage industry leader and the driving force behind FinLocker, to explore the evolving role of the modern loan officer. Brian introduces the concept of the "Hybrid Loan Officer," blending traditional referral-based practices with innovative digital strategies to engage homebuyers earlier in their journey. From leveraging social media and personal branding to utilizing FinLocker's cutting-edge tools, Brian shares actionable insights for mortgage professionals to thrive in today's competitive landscape. Tune in to learn how you can rethink your approach and prepare for the next generation of homebuyers.

Aidium's CRM and Business Intelligence platform is the go-to system for lenders and enterprises serious about embracing technology to drive progress. With 100s of integrations, a simple-to-use automation builder, reporting suite, and true AI for lead prioritization - it's easy to see why Aidium was built for the loan officer and embraced by the enterprise.

Follow along and subscribe/rate/review at https://www.briancovey.com/podcast/Are you overwhelmed by the current real estate market and unsure who to trust for advice?On this episode of "Finding Your Competitive Edge," guest Brian Vieaux provides clarity and expert insights into the dynamic world of mortgage, real estate, and financial services by diving into guidance for first-time homebuyers, skills for modern loan officers, future market trends, and more.Exploring crucial topics relevant to professionals in these industries and providing insights valuable to first-time homebuyers, this episode emphasizes the importance of looking beyond headlines to understand market realities, especially for those feeling overwhelmed by current market conditions.Tune in to gain valuable insights and practical advice on navigating the complexities of today's real estate market and preparing for the future!

Today's podcast is sponsored by Candor. Candor's authentic Expert System AI has powered more than 2 million flawless, hands off underwrites. Every credit risk decision Candor makes is backed by a Warranty, eliminating repurchase worries.

How do you navigate the complexities of the modern housing market? Join us as we sit down with Brian Vieaux, the President and COO of FinLocker, who shares his remarkable journey from the mortgage industry to leading a cutting-edge SaaS platform designed to simplify the home buying process. Brian reveals how FinLocker seamlessly integrates tools like Mint.com, Credit Karma, Rocket Money, and Zillow, offering a cohesive and branded experience for lenders while making homeownership more accessible and less daunting for consumers. Discover the innovative ways this technology is paving the path for first-time homebuyers.  Have you ever wondered what fuels a career pivot from human resources to a thriving sales role in the mortgage industry? Uncover the story of a mortgage professional whose journey was shaped by supportive mentors, a fear of failure, and a passion for homeownership. From their academic background at Michigan State University to the transformative moment that turned a job into a calling, this episode highlights the profound impact of believing in the economic benefits of homeownership and how it shifts sales from mere transactions to delivering substantial consumer value. What does it take to adapt and thrive in the ever-changing mortgage industry? Learn how trust, referrals, and proactive engagement through financial education and social media are becoming pivotal for sales professionals. Brian shares his insights on leveraging LinkedIn for thought leadership, building a personal brand, and maximizing CRM tools to foster meaningful consumer connections. Whether you're a mortgage industry veteran or simply curious about innovative sales strategies, this episode offers invaluable lessons on navigating market fluctuations and enhancing your approach to consumer engagement.  Brian is passionate about financial literacy and empowering lenders with digital financial tools to attract, engage and retain customers. His 30+ years executive career in mortgage banking has positioned him to help lenders execute an embedded finance strategy, transitioning from a transaction focus to one of continuous consumer engagement. Brian began his mortgage banking career with Source One Mortgage, which was acquired by CitiMortgage.  He went on to hold executive leadership roles at prominent lending institutions, most recently leading the TPO business at Flagstar Bank. In 2005, Brian attained the Mortgage Bankers Association industry designation of Certified Mortgage Banker (CMB). Brian is an alumnus of Michigan State University.  Brian is a former RESBOG member and was co-chair of the MBA Wholesale Executive Forum. Currently, Brian is a board member of the Downtown Boxing Gym Youth Program. This non-profit organization has been teaching kids in Detroit's toughest neighborhoods valuable life lessons inside and outside the classroom and boxing ring since 2007.       Quotes: "I'm a huge proponent and fan of the LinkedIn platform. It's worked for me and if you're out there and you're building a sales business as a leader or your job is the frontline sales and especially if you're B2B, I think you need to be on LinkedIn and you need to be, you need to make that part of your job."  "Now, as a loan officer, you have to be really skilled at relationship management, be compassionate and patient and be willing to play a long game of 18 or longer months to earn the right to win the business."  "I don't think there's such thing as a bad CRM. Most of the time when I hear about a bad CRM, it's a bad user of the CRM."    Links: Brian's LinkedIn - https://www.linkedin.com/in/brianvieauxcmb/ FinLocker - https://finlocker.com Rethink Everything: You "Know" About Being a Next Gen Loan Officer - https://a.co/d/0bMomXF   Get this episode and all other episodes of Sales Lead Dog at https://empellorcrm.com/salesleaddog/ 

Today's podcast is brought to you by Matic, the digital insurance marketplace built for the mortgage industry. Matic works with over 100 financial institutions to integrate home insurance shopping into the lending and servicing experience. Customers can shop over 50 carriers and find a policy in minutes. See how mortgage leaders can create a new revenue stream that boosts customer happiness today at go.matic.com/chrisman. 

In this illuminating episode of the Local Marketing Lab, mortgage industry veteran Brian Vieaux shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of FinLocker, Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Learn tips and strategies to foster local connections and build credibility in your community.Here are some topics discussed in the episode around mortgage marketing:Strategies for reaching and nurturing early-journey, first-time homebuyersThe role of local loan officers as trusted financial educatorsLeveraging social media and podcasting to build a personal brandRepurposing long-form content for maximum impactThe value of a collaborative, abundance-driven mindsetResourcesConnect with Brian Vieaux on LinkedIn.Learn more about FinLocker.Check out Brian's book, “Rethink Everything You “Know” About Being A Next Gen Loan Officer“.Check out “Rethink Everything: You “Know” About Social Media” by Kyle Draper.Listen to an episode of The Loan Officer Podcast.Other shout-outsDustin Owen from The Loan Officer Podcast.Learn more about Downtown Boxing Gym in Detroit.

In this episode, Jonny and Mike welcome in Brian Vieaux, COO of FinLocker. Let's chat about financial fitness and how modern tools can give mortgage professionals the upper hand. -- Contact Info -- Mike: mfaraci@afncorp.com Jonny: jfowler@afncorp.com

Today, we're joined by Brian Vieaux, CMB. Brian is the President and COO at FinLocker from Novi, Michigan, with over 28 years of executive experience in mortgage banking. Brian hosts his own podcast, "FinTech Friday", and co-hosts a second podcast with Kyle Draper, called "Mortgages and More". Brian and Kyle also co-authored a book called "Rethink Everything You Know About Being A "Next Gen" Loan Officer".   Brian is here to discuss: → The power of data and how FinLocker helps Loans Officers nurture their pipeline and give value adds to Realtors. → How he has been able to grow his LinkedIn profile to over 30,000 followers and harness the power of social media. → And why he would make first-time homebuyers his avatar client if he was starting over in the industry today.   FinLocker Website: www.finlocker.com FinLocker LinkedIn: @FinLocker FinLocker YouTube: @FinLocker Brian Vieaux's LinkedIn: @BrianVieaux Brian Vieaux's Facebook: @BrianVieaux Brian Vieaux's Instagram: @brianvieaux Buy Brian's Book "Rethink Everything" here. Listen to Brian's Podcast "FinTech Friday" here. Listen to Brian's Podcast "Mortgages and More" here.   Loans On Demand Website: www.loansondemand.io Loans On Demand YouTube: @LoansOnDemand Loans On Demand Instagram: @loansondemand   Luke Shankula's Facebook: @LukeShankula Luke Shankula's LinkedIn: @LukeShankula Luke Shankula's Instagram: @lukeshankula

When selling to the next generation of homebuyers, you're going to have to rethink everything.

In this episode, myself along with Brian Vieaux, and Kyle Draper delve into the concept of the next generation mortgage loan officer and what it takes to thrive in the modern mortgage industry. We discuss the importance of embracing technology, being a digital native, and the significance of personalized customer service in catering to the diverse needs of the modern client.We also talk about the new book collaboration for Rethink Everything You "Know" About Being a NextGen Loan Officer.Key Points Discussed:Understanding the next generation homebuyer and their digital native characteristicsThe significance of leveraging technology to engage with clients and provide tailored solutionsThe role of education and expertise in becoming a next generation loan officerTimestamps:00:00 Discussion on new book for mortgage loan officers.05:55 NextGen home buyers prefer online relationships.09:32 Virtual connections form meaningful, impactful relationships swiftly.12:51 Guide for loan officers to engage next generation.15:04 Baffled by loan opinions, focus on educating.19:31 Innovative book format creates interactive reader experience.21:32 Encouraging listeners to get book, share episode.Episode Resources:Order Rethink Everything on Amazon HereBook your call here to learn more about myAgent Classes.

Today, we are bringing to you a conversation with two wonderful guests: Kyle Draper, speaker, author, and video marketing therapist, and Brian Vieaux, the president and COO at FinLocker.  Kyle and Brian have combined their industry knowledge and networks to co-author a book titled “Rethink Everything: You ‘Know' About Being a Next Gen Loan Officer” which features a lot of valuable insights and knowledge of what you need to know about next generation loan origination from 37 different industry voices and leaders.  “Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer. This book aims to empower mortgage professionals to cultivate these essential qualities,” Vieaux said. They share a lot of that knowledge today during their conversation, including the importance of having a social media presence and strategy, how the different methods and platforms can be utilized to reach the next generation of homebuyers, and how loan originators should be looking to adapt in a rapidly changing market. Learn more about the book and learnings in this article by HousingWire. Here's a glimpse of what you'll learn: Loan originators need effective social media strategies to reach new home buyers. Educate, address misconceptions, and add value to engage mortgage audiences. Personal branding and trust are vital for digital-age loan originators. Positive mindset drives loan originators' success and business growth. Related to this episode: Connect with Brian on LinkedIn Connect with Kyle on LinkedIn FinLocker Rethink Everything You Know About Being A "Next Gen" Loan Officer  The Gathering HousingWire on YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry's most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire's Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024. Learn more about your ad choices. Visit megaphone.fm/adchoices

"Rethink Everything: Transforming Mortgage Strategies for Next-Gen Success" Welcome to a groundbreaking episode of the FinTech Hunting Podcast! In this riveting session, our host, Michael, is joined by two industry powerhouses, Brian Vieaux, President and COO of FinLocker, and Kyle Draper, the mastermind behind content compounding. Together, they unravel the secrets behind their upcoming game-changing book, "Rethink Everything You Know About Being a Loan Officer." Prepare to be captivated as Brian and Kyle delve into the genesis of their visionary book, challenging conventional wisdom in the mortgage industry. With a treasure trove of insights from 38 industry experts, this book transcends traditional loan officer strategies, offering actionable takeaways for redefining success in the digital age. Discover why mindset, personal branding, and the power of social media are the cornerstones of next-gen loan origination. Explore the transformative potential of video content and its ability to forge genuine connections in an increasingly digital world. Join the movement to revolutionize mortgage practices and propel your business into the future. Whether you're a seasoned loan officer or a newcomer to the industry, "Rethink Everything" promises to reignite your passion, invigorate your strategies, and set you on a path to unparalleled success. Stay tuned for the official release of "Rethink Everything" on Amazon, where you'll unlock the keys to unlocking your full potential as a modern mortgage professional. Get ready to rethink, reimagine, and redefine your approach to lending – because the future of mortgage success starts here.

On this Shred Show, I'm joined by the one and only Brian Vieaux, President and COO of FinLocker, and we're discussing the WINNING formula for 2024 and how his podcast is helping him achieve success! Come SHRED with us. #mortgage #fintech #mortgagetech

Today Skip and Kayla welcome Brian Vieaux, the President and Chief Operating Officer of Finlocker, to discuss the role of financial education in the mortgage and real estate sectors. Finlocker's mission is to help consumers understand their housing and mortgage readiness. They talk about the challenges in the industry among originators to provide relevant financial education and content, and emphasizes the need for industry professionals to embrace long-term strategies that include early engagement and education of potential home buyers to build trust and lasting relationships. 

Brian Vieaux of FinLocker joins the podcast to discuss his mortgage career, how he became a Certified Mortgage Banker (CMB), the best practices for engaging first-time home buyers early in their shopping journey, and the home buying trends of Gen Z.

In this Texas Real Estate & Finance Podcast episode, host Mike Mills engages in a conversation with Brian Vieaux to explore the importance of consumer education in the mortgage and real estate industry. Brian emphasizes the role of loan officers as educators, not only for buyers but also for agents. He highlights the need for loan officers to answer questions and provide explanations to solidify relationships and help both their clients and professional network. The conversation also delves into the mindset and approach loan officers should adopt, focusing on building relationships rather than transactions. Brian shares his personal experience of creating video content on LinkedIn and the power of consistent presence on social media. He encourages loan officers to provide value and education without expecting immediate returns, as building an audience takes time but can lead to unforeseen opportunities and connections. Overall, the episode emphasizes the importance of education, relationship-building, and using social media as tools for success in the real estate industry.,In this episode of the Texas Real Estate & Finance Podcast, host Mike Mills interviews Brian Vieaux on the topic of consumer education in the mortgage and real estate industry. Brian emphasizes that loan officers have a unique opportunity to build trust with their clients by being knowledgeable and providing valuable information. He highlights the shift in the role of loan officers from purely providing information to becoming trusted advisors in the decision-making process. The conversation also discusses the changing preferences of Gen Z consumers and the need for professionals in the industry to adapt to their desire for genuine connections and value from content creators. Brian shares the importance of continuous education and introduces his podcast, Fintech Fridays, as a resource for loan officers to stay informed and gain insights from industry experts. The episode concludes by exploring the potential impact of future technologies on the industry and the evolving role of loan officers. Overall, the episode emphasizes the importance of trust, education, and adapting to the digital age for success in the mortgage and real estate industry.Key Take Aways: Discover the crucial role of consumer education in shaping the mortgage and real estate marketplace.Compare the attributes of the current market landscape with the 2008 financial crisis and draw pertinent lessons.Explore the pivotal role of loan officers in facilitating financial literacy and fostering enduring relationships.Learn how to harness the power of social media and personal branding to your advantage as a loan officer.Address the educational voids and debunk common misconceptions complicating the home-buying process. The key moments in this episode are:00:00:12 - Introduction, 00:01:00 - Overview of FinLocker, 00:04:49 - How Brian Got Started in Mortgage, 00:10:21 - COVID-19 Impact, 00:11:55 - Comparison: 2008 Crisis vs. COVID-19, 00:15:04 - The Future of the Real Estate Market, 00:15:58 - The Different Types of Industry Players, 00:16:27 - The Challenges of a Busy Market, 00:17:30 - The Importance of Preparation, 00:18:11 - Loan Officers as Financial Educators, 00:19:42 - Leveraging Social Media, 00:29:02 - Importance of Education and Building Relationships, 00:30:18 - Doing Good and Receiving Good, 00:31:24 - Value of Providing Education on Social Media, 00:33:52 - Patience and Frustration in Creating Educational Content, 00:38:35 - Meeting the Expectations of the Next Generation Homebuyers, 00:42:15 - The Power of Patreon, 00:43:01 - The Importance of Authenticity, 00:44:19 - Providing Value to Customers, 00:45:47 - The Evolution of Advertising, 00:49:50 -...

D.O. is joined by Brian Vieaux, the President and COO of mortgage industry FinTech company FinLocker. These two drop serious knowledge as it pertains to educating the future generation on how to live a more financially fit life. Great info for those in college, recently married or anyone looking to make a positive change in their life. Brian explains to mortgage loan originators their role as a pertains to becoming financial coaches for their clients and discusses the technology available to assist in becoming this type of top-tier professional.  Want More Content: www.TLOPonline.com  

In this episode, Jonny and Mike chat welcome Brian Vieaux to the show.We talk about content marketing, fintech tools, financial fitness, going local, and using a combination of all of these to win against the mortgage mega brands. -- Contact Info -- Mike: mfaraci@afncorp.com Jonny: jfowler@afncorp.com

Ladies and gentlemen welcome to a new episode of the Fintech Hunting Podcast. We have an amazing guest for you today. His Fintech Hunting episodes are some of the most listened to episodes ever. He is an industry expert, a CMB, a thought leader, fellow podcaster, and evangelist for educating consumers on their financial health while creating transparency throughout the mortgage process. Please help me welcome Brian Vieaux, CMB President & COO at FinLocker

Ladies and gentlemen, welcome to a new episode of the Fintech Hunting Podcast. We have a very special episode for you today. We have two amazing guests. Our first is a repeat guest who has some of the most listened to Fintech Hunting episodes; he is a thought leader, technology evangelist, CMB, Podcaster, Brian Vieux, President of FinLocker, and our second guest is an industry thought leader as well, an expert at demand generation at the top of the funnel, please help me welcome David Camp co-founder and president of Homecourt.

Education is the most POWERFUL weapon! I'm honored to be joined by Paul Gigliotti and Brian Vieaux to discuss how education has the potential to transform industries. Come #SHRED with us! #mortgage #realestate #education #power

Brian Vieaux, the President of Finlocker, sits down to talk about the economy and how to reach prospective homeowners "before the point of thought." Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Vieaux, the President of Finlocker, sits down to talk about the economy and how to reach prospective homeowners "before the point of thought." Learn more about your ad choices. Visit megaphone.fm/adchoices

Ladies and gentlemen welcome to a new episode of the Fintech Hunting Podcast. We have an amazing guest for you today. His Fintech Hunting episodes are some of the most listened to episodes ever. He is an industry expert, a thought leader, fellow podcaster, and evangelist for educating consumers on their financial health while creating transparency throughout the mortgage process. Please help me welcome Brian Vieaux, CMB President & COO at FinLocker

Welcome to the Mortgage Innovators Podcast sponsored by Qualia! In our 18th episode, we replay a great session that was premiered at this year's virtual Mortgage Innovators Conference. Join Margaret moderate a panel entitled "Using Data To Transform the Customer Journey". She is joined by industry veterans Brian Vieaux, CMB and Steve Majerus, Synergy One Lending, Inc. Thank you to our podcast sponsor Qualia, Discover how you can work more efficiently with your title and escrow partners at qualia.com/innovators

Brian Vieaux's financial services experience includes strategy, business development, sales and marketing, compliance, quality control, and risk management. In building business channels in both large and medium-sized companies, Brian has gained experience in all phases of management and leadership. Brian began his mortgage banking career with Source One Mortgage Services Corporation and was part of the integration team assembled after CitiMortgage acquired Source One in 1999.In 2005, Brian attained the Mortgage Bankers Association industry designation of Certified Mortgage Banker (CMB). Brian is an alumnus of Michigan State University.  Brian is a former RESBOG member and was co-chair of the MBA Wholesale Executive Forum.Currently, Brian is a board member of the Downtown Boxing Gym Youth Program. This non-profit organization has been teaching kids in Detroit's toughest neighborhoods valuable life lessons inside and outside the classroom and boxing ring since 2007.    In this episode Jason and Brian discuss:Transitioning into being a CEO Putting the time into learning moreBeing patient and realisticServing the community  Key Takeaways: Sometimes, the way to growth is through reinventing yourself. Be patient, but be realistic. Invest time in something, but don't let yourself stay on something without progress.Changing people's lives often start a chain reaction of transformation. People you positively influence often influence others positively.  “You have to be willing to work and get dirty. You can't lean on the shovel, you gotta put the shovel in the ground and do the work.” - Brian Vieaux For more about Detroit's Downtown Boxing Gym:  https://dbgdetroit.org/ Connect with Brian:Website: www.finlocker.comLinkedIn: https://www.linkedin.com/in/brianvieauxcmb/ Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.com  Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Your future success will be determined by your willingness to embrace technological change. It's no longer good enough to introduce yourself to prospective buyers when they need your product - you must reach them at the moment of thought. FinLocker President & and COO Brian Vieaux, CMB joins D.O. to discuss how technology will continue to shape the landscape of the mortgage industry and what you can do to prepare. ___________   DISCOVER us on TikTok WATCH us on YouTube! LIKE us on Facebook! FOLLOW us on Instagram! CONNECT with us on LinkedIn! __________ @TheLoanOfficerPodcast

There's no shortage of consumer data but the real question is, “How does your organization access and act on that data?” Listen in to FinLocker President and COO Brian Vieaux and our own Sue Woodard for data best practices and how to serve up personalized recommendations throughout your customers' financial journey.

Prefer to watch this episode? Check it out here!

JUST RELEASED- Join us for this incredibly insightful episode of the Fintech Hunting Podcast where we discuss the current state of the mortgage industry, the importance of financial well being, technologies role in assisting with that well being, what's new at FinLocker, Innovation, Lending priorities and a new Fintech Podcast with the amazing Brian Vieaux, CMB President & COO at FinLocker. Brian shares his wealth of knowledge and experience from working on the lender side of the business and the transition to the vendor side of the business. Don't miss his insights and expertise as he shares his years of experience in the mortgage space and the trends he is seeing in today's market. FinLocker is a consumer-enabled financial data platform that gives lenders access to critical borrower information via a trusted 3rd party that can be used to streamline the origination and underwriting processes for mortgages and other financial products. It reduces costs, time, and risks for all participants in the loan life-cycle, while expediting the data collection, verification, and analytics processes.

With technology and innovation driving change in the mortgage industry, Brian Vieaux, President of FinLocker joins Fobby on this episode. FinLocker is a personal financial assistance tool that enables users to financially prepare to apply for loans and other financial transactions. Brian shares his insight on how he sees technology is changing the mortgage industry and what the mortgage lender can do to make sure they get their share of the mortgage business.

Brian Vieaux, President, FinLocker discusses How do you Drive LOs to be Top of Mind in their Marketplace. Highlights include: what is the LO doing to be digitally relevant to the consumer; content must be personal to an individual; it's critical to offer value added content; how do you become a local expert and what technology will you use to differentiate yourself in 2021. Brian has over 28 years in the mortgage industry and you will want to listen to him talk about these important topics for 2021.