The Local Marketing Lab

What if the key to mortgage success was simply having the right conversations with the right people? In this episode of the Local Marketing Lab, Steve Kyles, partner at Mortgage Marketing Animals and host of the Loan Officer Leadership Podcast, reveals the data-driven approach that's transforming mortgage professionals' results. Steve breaks down exactly why most loan officers struggle despite working hard and shares the precise formula for consistent mortgage success in today's market.Topics discussed in this episode: 1️⃣ How to generate 8+ deals monthly through consistent outbound contact2️⃣ Identify truly qualified real estate agent partners3️⃣ Powerful scripts for asking for business that increase referral rates4️⃣ Three-step priority system for creating a sustainable work routine5️⃣ Using modern technology to boost conversion rates by 15%ResourcesConnect with Steve Kyles on LinkedIn.Learn more about Success Mortgage Partners.Listen to an episode of the Loan Officer Leadership Podcast.Check out Mortgage Marketing Animals.Other shout-outsCarl White — Partner at Mortgage Marketing AnimalsCovve — Export phone numbers from your phone as a CSV file

Is your mortgage marketing connecting with local customers or getting lost in generic messaging? In this episode of the Local Marketing Lab, Ellen Duncan, CMO at AnnieMac Home Mortgage and founder of Pineapple Partners, reveals how personalization transforms local mortgage marketing. Drawing from her experience with major brands like Coca-Cola and her current role in the mortgage industry, Ellen shares practical strategies to make your marketing resonate in specific communities.Topics discussed in this episode: 1️⃣ Create marketing collateral that adapts to each local market's unique characteristics2️⃣ Leverage existing customer databases more effectively for personalized outreach3️⃣ Host first-time homebuyer seminars that build trust in the community4️⃣ Ways to partner with community organizations to expand your local marketing reach5️⃣ Balance between automated marketing and authentic, personalized communicationResourcesConnect with Ellen Duncan on LinkedIn.Learn more about AnnieMac Home Mortgage.Check out Pineapple Partners.Other shout-outsFollow Joseph Panebianco, CEO of AnnieMac, on LinkedIn.

In an era where 54% of Gen Z doesn't trust financial institutions, how do successful loan officers earn customer trust? In this episode of the Local Marketing Lab, Rachel Witt, Assistant VP of Marketing at ALCOVA Mortgage, reveals proven strategies to build authentic connections in the digital age. She shares how loan officers can earn customer trust through community involvement and strategic video marketing.Topics discussed in this episode: 1️⃣ Gen Z's distrust of financial institutions and how to overcome it2️⃣ Leveraging community involvement for authentic business growth3️⃣ Creating effective video content4️⃣ Successful employee advocacy programs5️⃣ Consistency in content creationResourcesConnect with Rachel Witt on LinkedIn.Learn more about ALCOVA Mortgage.Follow ALCOVA on LinkedIn, Facebook, Instagram, X, and TikTok.Check out BombBomb video messages.Other shout-outsWill Baylock for video marketing.

Are you looking to build trust with potential customers in today's digital world? In this episode of the Local Marketing Lab, Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert Podcast, reveals why traditional selling tactics fall short and how to start connecting authentically with your audience. His unique perspective combines insights from both the mortgage industry and his success as a craft brewery founder.Topics discussed in this episode: 1️⃣ Fundamental difference between marketing and sales2️⃣ Build trust through storytelling and personal branding3️⃣ Evolution of social media algorithms and what it means for businesses4️⃣ Strategies for engaging with other businesses' content5️⃣ Why personal branding matters more in high-trust industriesResourcesConnect with Phil Treadwell on LinkedIn.Learn more about M1 Academy.Listen to an episode of the Mortgage Marketing Expert.

Are you struggling to stand out in today's digital-first world? In this episode of the Local Marketing Lab, Tim Davis, Chief Growth Officer at Canopy Mortgage and host of The Originators Guide Podcast, reveals how he has spent over 20 years mastering the perfect blend of online and offline marketing strategies. Tim shares how combining traditional marketing tactics with digital approaches can dramatically increase your local business growth.Topics discussed in this episode: 1️⃣ Differentiate yourself in a crowded market using character branding2️⃣ Create valuable content that keeps you top-of-mind with clients3️⃣ Build a personal brand that resonates with your target audience4️⃣ Creative marketing materials to stand out from competitors5️⃣ Strategies for building and maintaining a referral-based businessResourcesConnect with Tim Davis on LinkedIn.Learn more about Canopy Mortgage.Listen to an episode of The Originators Guide Podcast.Or, listen to an episode of the Solopreneur LO Podcast.Check out Tim's book, Conversations Equal Contracts.Other shout-outsAcres of Diamonds by Russell Conwell

Want to know the perfect recipe for business growth in today's digital age? In this episode of the Local Marketing Lab, we dive deep with the SVP of Marketing at Emmy Squared Pizza, Sergio Pérez, who brings over 20 years of experience working with major restaurant brands like Church's Chicken, Johnny Rockets, and Bojangles. This episode reveals how combining digital innovation with local marketing creates the perfect recipe for business growth across multiple locations.Here are some topics discussed in the episode:Digital transformation strategies for multi-location businessesLeveraging technology to scale local marketing effortsEffective university and local partnershipsBalancing national brand identity with local relevanceDesigning location-specific digital content strategiesResourcesConnect with Sergio Pérez on LinkedIn.Find an Emmy Squared location near you.Or, order an Emmy Squared pizza from Gold Belly to have it shipped to you!Other shout-outsBojangles for their local marketing efforts and local charity work.

Can giving back to your community really drive explosive business growth? In this episode of the Local Marketing Lab, Carl Comeaux, CEO of Crust Pizza, reveals how his company grew from a few locations to 30 stores—with 15 more opening this year—by making community engagement their top priority.Here are some topics discussed in the episode around putting your community first:Effective local marketing playbook for business growthBuilding lasting relationships with schools, churches, and local organizationsLeveraging crisis situations to demonstrate community supportImplementing systematic community outreach programsDeveloping franchise support systems for local marketingResourcesConnect with Carl Comeaux on LinkedIn.Find a Crust Pizza near you.Other shout-outsTexas Roadhouse and Chick-fil-A for their amazing involvement in the community.

2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the Local Marketing Lab, we sit down with Donnie Kenneth, VP of Marketing at Total Expert, who brings over 20 years of marketing experience across various industries. Donnie shares critical insights about the future of compliant lead generation, automation strategies that enhance rather than replace human connections, and how businesses can build lasting customer relationships while staying within regulatory boundaries.Here are some topics discussed in the episode around compliant led generation:Automate marketing without losing authenticityUnderstanding and preparing for 2025 FCC compliance changesEffective customer journeys across multiple channelsStrategies for long-term customer relationship buildingThe importance of education in the customer journeyResourcesConnect with Donnie Kenneth on LinkedIn.Learn more about Total Expert.Check out the new Evocalize integration with Total Expert and rebel iQ.Other shout-outsDart Bank — Small local bank doing an amazing job generating leads.

In this episode of the Local Marketing Lab, Avi Goren, co-founder and CEO of Marqii, shares insights from analyzing over 200,000 customer reviews across multiple restaurant brands. With experience spanning from local pizzerias to enterprise-level restaurant tech, Avi reveals how the right review response strategy can transform customer feedback into a powerful marketing asset.Topics discussed in this episode: 1️⃣ Leverage menu data for improved local SEO performance2️⃣ Scaling digital presence across multiple locations3️⃣ Review response management and automation4️⃣ Use review responses as a marketing and SEO tool5️⃣ Techniques for turning negative reviews into business opportunitiesResourcesConnect with Avi Goren on LinkedIn.Learn more about Marqii.Other shout-outsGregorys Coffee (Featured success story, grew from 20 to 50+ locations)Breads Bakery (Example of category ownership)DIG (Growing brand, now 50+ locations)Polvos (Austin Tex-Mex spot)Levain Bakery (Mentioned for their customer support strategy)

In today's digital age, are you maximizing every channel to drive local business growth? In this episode of the Local Marketing Lab, Sai Alluri, co-founder and CEO of Momos, shares insights on multi-channel local marketing gained from his extensive experience in the restaurant tech space. Drawing from his work with over 5,000 restaurants across 10 countries, Sai reveals how businesses can create a powerful digital presence that converts online engagement into real-world revenue.Topics discussed in this episode: 1️⃣ Optimize your Google Business Profile for maximum visibility2️⃣ Leveraging social media platforms effectively for local business discovery3️⃣ The modern customer journey from digital discovery to in-store visits4️⃣ Measuring marketing ROI at the local level5️⃣ Using customer feedback and surveys to drive business improvementsResourcesConnect with Sai Alluri on LinkedIn.Learn more about Momos.Other shout-outsHopdoddy Burger BarBaskin Robbins

Ever wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab, Christin Marvin, a seasoned restaurant executive coach with nearly two decades of hospitality experience, shares invaluable insights on leveraging local connections for business growth. From fine dining to food halls, Christin unpacks strategies that turn community engagement into a powerful marketing tool.Topics discussed in this episode: 1️⃣ Community partnerships for effective local marketing2️⃣ Strategies for successful co-marketing3️⃣ Aligning marketing content with the actual customer experience4️⃣ Engaging customers at local events5️⃣ Segmenting your audience for more targeted marketingResourcesConnect with Christin Marvin on LinkedIn.Check out Christin's website to learn more about her solutions.Listen to an episode of the No Hesitations Restaurant Leadership Podcast.Listen to Eric Knott's episode on the Local Marketing Lab podcast about being the mayor.Other shout-outsSnooze AM EateryPolidori SausageFirst WatchBetter Than ProvisionsOlivia (restaurant in Denver)Danny MeyerGolden MillEatDenver

Can a simple photo of your meal help feed those in need and boost your restaurant's bottom line? In this episode of the Local Marketing Lab, Andrew Glantz, founder and CEO of GiftAMeal, reveals how restaurants can achieve growth with social responsibility. Andrew shares innovative strategies that not only give back to the community but also drive customer loyalty and increase revenue.Here are some topics discussed in the episode around increasing restaurant growth with social responsibility:How to implement a giving-back program in restaurantsImpact of social responsibility on customer behavior and loyaltyIntegrating social impact initiatives with existing marketing effortsCommunicate your brand's social impact to customersAuthenticity in corporate social responsibility effortsResourcesConnect with Andrew Glantz on LinkedIn.Learn more about GiftAMeal.Other shout-outsBrands working with GiftAMeal: Lee's Famous Recipe Chicken, Pizza Factory, Gong Cha bubble tea, Groucho's Deli, HopCat, Sal's Pizza, Starbird Chicken, Fuzzy's, Taco Shop, Jimmy John's, TGI Fridays, Andy's Frozen Custard, and Scooters CoffeeIntegrations with GiftAMeal: Olo, Thanx, Lunchbox, Ovation, and Tattle

Are you ready to take your local marketing strategy to the next level? In this episode of the Local Marketing Lab, restaurant executive coach and author Monte Silva shares his powerful “create connect collaborate” approach to business growth. With over 25 years of hospitality experience, Monte unveils marketing tactics that have helped countless businesses thrive in the new economy.Here are some topics discussed in the episode around “create connect collaborate”:Effective guerrilla marketing techniques for local businessesImportance of community engagement in marketingBalancing virtual and in-person marketing strategiesLeverage personal branding to boost business successProduct quality before heavy marketing investmentResourcesConnect with Monte Silva on LinkedIn.Learn more about Monte Silva's coaching services.Check out Monte's book “Shift Happens: 7 Proven Strategies to Help Your Restaurant Crush the New Economy“.Listen to an episode of the Restaurant Success Club podcast.Other shout-outsShawn Walchef: Follow for great examples on how to tell your brand's story.Christian Fischer: Helped Monte publish his book. Follow Christian to learn more about how he helps people write their own book!Maverick Theory: Consulting talent agency for restaurants.Josh Ashton: Canada's Restaurant Guy, helped Monte launch his podcast.

In this episode of the Local Marketing Lab, we explore a crucial question: How can businesses stay top of mind in local markets? Erin Levzow, a marketing veteran with over 20 years of experience across brands like Museum of Ice Cream, Freebirds, and Wingstop, shares her insights. From digital strategies to community partnerships, Erin unpacks the essential tactics for dominating your local market and driving growth.Key topics discussed in the episode:Effectively use digital marketing channels for local businessesUnderstanding your local audience and marketEngaging content that resonates with local customersLeveraging partnerships with local organizationsData integration in enhancing customer communicationResourcesConnect with Erin Levzow on LinkedIn.Learn more about Museum of Ice Cream.Follow Rev Ciancio for other content around restaurant marketing.Other shout-outsKendra Scott for a great partnership with Museum of Ice Cream.Book It program with Pizza Hut — excellent example of local marketing.Raising Canes for their field and local marketing team.

Are you leaving money on the table by overlooking catering opportunities? In this episode of the Local Marketing Lab, Kelly Grogan, co-founder of Crumbs, shares invaluable local catering strategies to grow your restaurant. With over 20 years of experience in the restaurant industry, Kelly unveils how catering can be a game-changer for local businesses, emphasizing the importance of community engagement and personalized marketing approaches.Here are some topics discussed in the episode around local catering strategies:Create an effective catering menu that's distinct from your regular offeringsPackaging and presenting catering orders to maximize impactLeveraging existing customers to grow your catering businessBuilding personal relationships with potential catering clientsUse your restaurant's physical space to promote catering servicesResourcesConnect with Kelly Grogan on LinkedIn.Learn more about Crumbs.Other shout-outsGeoff Alexander and Gregg Majewski for examples on how to do catering right.McAllister's Deli for their catering services and packaging.Sabrina Jenkins at PDQ Chicken for their catering services.Troy Hooper for hosting a pickleball tournament at Restaurant Leadership Conference.

Are you ready to become the “mayor of the mile” in your local market? In this episode of the Local Marketing Lab, Sam Stanovich, Senior VP of Development and Alliances at Big Chicken, shares his recipe for dominating your local market. With over 25 years of hospitality experience, Sam dishes out practical strategies to transform your business into a community cornerstone.Here are some topics discussed in the episode around being the mayor of the mile:Effective community engagementHow to collaborate with local businesses for mutual benefitLeveraging chamber of commerce membershipsThe value of supporting local causes and charitiesCreate impactful content without a big budgetResourcesConnect with Sam Stanovich on LinkedIn.Find a Big Chicken location near you.Learn more about the ServSafe Alchohol program.Watch Tim Sweetman's episode on the Local Marketing Lab.Check out RIP Medical Debt.Other shout-outsCJ from Dog Haus for fun competition of hot dogs vs chicken.Firehouse Subs for their great involvement in the community.Jeff Mauro, the Sandwich King, for advice on persistence when it comes to video content.Zack Oates from Ovation for sponsoring the dog vs chicken showdown.Shawn Walchef for encouraging video content on social.

How can local businesses effectively manage their online and offline reputation? In this episode of the Local Marketing Lab, Shereen Qumsieh, co-founder and CEO of Akira, shares her insights on mastering reputation management for local businesses. With over 20 years of experience in the tech space, Shereen dives into the critical aspects of turning data into actionable insights, responding to customer feedback, and maintaining accurate business listings.Here are some topics discussed in the episode around mastering your online and offline reputation:Present data as actionable insights rather than overwhelming numbersResponding to both positive and negative online reviewsSoliciting direct customer feedback before it becomes an online reviewThe “Goldilocks zone” for Google reviews and why it mattersAccurate business listings in online reputationResourcesConnect with Shereen Qumsieh on LinkedIn.Learn more about Akira.Other shout-outsMichael Beck from Popcorn GTM.

What makes a restaurant (or business) unforgettable? In this episode of the Local Marketing Lab, Christian Fischer, a seasoned chef and hospitality expert with over 35 years of experience, shares insights on how to improve customer experience with authentic hospitality. From his journey as a French-trained chef to becoming a consultant and author, Christian unveils the secrets behind creating memorable dining experiences that keep customers coming back.Here are some topics discussed in the episode around how to improve customer experience with authentic hospitality:Create authentic dining experiences that resonate with customersImportance of specialization in menu design and restaurant conceptTurning culinary skills into diverse business opportunitiesThe value of staying true to your roots and background in businessAdapt to changing customer expectations in the hospitality industryResourcesConnect with Christian Fischer on LinkedIn or on his website.Check out the Disruptive Chef Entrepreneur Podcast.Listen to the episode with Chef Adam Lamb.Learn more about the Culinary Executive Mastermind.If you want to write a book, take Christian's course.Other shout-outsJason Berkowitz for hilarious and amazing stories.

Are you struggling to balance value offerings with premium items in your restaurant? In this episode of the Local Marketing Lab, Rev Ciancio, a 20-year veteran of the restaurant industry and head of revenue marketing at Branded Strategic Hospitality, reveals the power of the barbell marketing strategy for restaurant growth. Rev shares invaluable insights on leveraging technology, enhancing customer experience, and implementing innovative marketing tactics to drive revenue in today's competitive landscape.Here are some topics discussed in the episode:Implementation of a successful barbell marketing strategyEffective use of gated WiFi for customer data acquisitionComprehensive restaurant techPersonalization in customer interactionsTips for increasing customer lifetime value (LTV) and average order value (AOV)ResourcesConnect with Rev Ciancio on LinkedIn.Check out Rev's restaurant, Handcraft Burgers and Bew.Learn more about Branded Hospitality Ventures and Yeah! Management.Sign up for Rev's weekly newsletter.Other shout-outsGregg Majewski for his marketing expertise.Condado Tacos for their marketing targeting.Ferazzoli's Italian Kitchen for excellent customer experience.Restaurant techVivaSpot – gated WifiToast – POS (Point of Sale)MailChimp – email and CRMBikky – CDP (Customer Data Platform)Marqii – online listings and reputation managementOvation – guest feedbackSpendgo – customer loyaltyGuru Club – reward customers for posting on InstagramByte – ordering kiosks

Are you struggling to stand out on social media amidst the constant noise and competition? In this episode of the Local Marketing Lab, Jonny Fowler, VP of Business Development at American Financial Network, shares his proven strategies to master social media through organic growth and powerful local impact.Jonny, a 25-year veteran in the mortgage industry, has cracked the code on leveraging social platforms to build an engaged following and drive real business results. In this value-packed conversation, he reveals the secrets to creating content that the algorithms love, building meaningful connections within your local community, and overcoming common fears that hold people back from social media success.Here are some topics discussed in the episode around how to master social media:How to create compelling, organic social media contentLeveraging local businesses in your marketing effortsImportance of consistency in social media postingOvercoming fear and self-doubt in content creationPower of short-form video contentResourcesConnect with Jonny Fowler on LinkedIn.Learn more about American Financial Network.Follow Gary Vaynerchuk for expert social media tips.Other shout-outsListen to Get involved. Engage locally. Be the Mayor. with Eric Knott, COO at PDQ Restaurants.Frank Gray and Brian Stevens for teaching Jonny how to “do video”.Tony Robbins for pushing others to overcome their fears.Dan Habib for excellent video content around real estate, mortgage, and crypto.

In this episode of the Local Marketing Lab, we explore the powerful connection between effective training, exceptional hospitality, and repeat customers with Jason Berkowitz, a hospitality veteran and founder of Arrow Up Training. With over two decades of experience spanning more than 50 restaurant openings, Jason shares invaluable insights on how businesses can boost repeat customers with training and create memorable guest experiences. His unique blend of psychology-backed management techniques and creative problem-solving offers a fresh perspective on cultivating customer loyalty in the hospitality industry and beyond.Here are some topics discussed in the episode:The difference between service and hospitalityStrategies for implementing effective training programsTips for improving order accuracy in takeout and deliveryMethods to enhance employee retention and satisfactionBuilding strong relationships with guestsResourcesConnect with Jason Berkowitz on LinkedIn.Learn more about Arrow Up Training.Other shout-outsFollow Shawn Walchef and Troy Hooper on LinkedIn for tips on digital hospitality.Check out Tocaya Organica, modern Mexican food with locations in Arizona and California.Ronan for excellent marketing, training, and hospitality.

Can you transform your local business in 90 days or less? In this episode of the Local Marketing Lab, Amber Martinez, Brand President and Operating Partner at JEM Wellness Brands, reveals how she's done just that throughout her 25-year career in the fitness-wellness industry. She unpacks powerful strategies to transform your local business through grassroots marketing, community engagement, and innovative partnerships.Here are some topics discussed in the episode around transforming your local business:Consistent messaging across multiple marketing channelsHumanizing your brand through social media and community engagementLow-cost, high-impact local marketing tactics for immediate implementationTurn existing customers into powerful brand advocatesTechniques for building strategic local business partnershipsResourcesConnect with Amber Martinez on LinkedIn.Learn more about JEM Wellness Brands.Find a Crunch fitness location near you.Watch the episode with Allison Rand from YouFit Gyms.Other shout-outsJamie Esslinger and Emily Gentry on the JEM Wellness marketing team.Whole Foods for great community involvement and local partnership.

Are you tired of lackluster loyalty programs that fail to boost customer spending? In this episode of the Local Marketing Lab, Matt Smolin, co-founder and CEO of Hang, reveals how next-gen loyalty programs are revolutionizing customer engagement. With a background in finance and a passion for problem-solving, Matt shares groundbreaking insights on creating loyalty experiences that drive real results, including the potential for 3X higher customer spend.Here are some topics discussed in the episode around next-gen loyalty programs:The limitations of traditional, points-based loyalty programsHow to create engaging, gamified loyalty experiencesThe importance of personalizationStrategies for connecting loyalty across multiple channelsUsing machine learning to optimize rewards and offersResourcesConnect with Matt Smolin on LinkedIn.Learn more about Hang, a brand loyalty and membership platform.Other shout-outsBoba Guys, Roam Burgers, and Ulta Beauty for their successful loyalty programs.

Ever wondered what it takes to become a true hospitality hero in today's dynamic market? In this episode of the Local Marketing Lab, Michael Beck, co-founder and CRO of Popcorn GTM, shares his 30-year journey through the hospitality industry. With a unique blend of culinary expertise and technology, Michael unpacks innovative strategies for driving local growth and building authentic connections in the restaurant world. From AI-powered customer feedback analysis to creative community engagement, this episode is packed with actionable insights for becoming a hospitality hero.Here are some topics discussed in the episode around driving local growth as a hospitality hero:The importance of community building in B2B and B2C marketingLeverage AI for practical marketing applications in restaurantsInnovative ways to use NFTs and digital assets for brand engagementThe power of authenticity and shared values in marketingBalancing technology and human touch in hospitality marketingResourcesConnect with Michael Beck on LinkedIn.Learn more about Popcorn GTM.Listen to an episode of Morning, Sam. Morning, Ralph.Other shout-outsZack Oates, CEO of OvationShawn Walchef, Owner of Cali BBQJeremy Julian, Host of the Restaurant Technology Guys PodcastAshwin Kumlani, CEO of JUICERDevour, online ordering platform with NFTs

In today's fast-paced digital world, how can mortgage professionals stand out in their local markets? This episode of the Local Marketing Lab features Jarrett Stanley, the award-winning CMO of Nationwide Mortgage Bankers, who shares his two decades of experience in crafting meaningful local connections. From innovative lead capture techniques to long-term relationship-building strategies, Jarrett unveils the secrets to dominating your local mortgage market.Here are some topics discussed in the episode around building meaningful local connections:Strategies for building meaningful local connectionsProviding value beyond just selling mortgagesLeverage technology to streamline lead capture and nurturingStaying compliant with new FCC/TCPA regulationsTips for creating authentic, value-driven marketing contentResourcesConnect with Jarrett Stanley on LinkedIn.Learn more about Nationwide Mortgage Bankers.Check out the new FCC updates regarding the TCPA rules for lead generation.Watch the FCC webinar with Eric Troutman.Other shout-outsToby Harris, co-founder at Movement MortgageGary Vaynerchuk: Follow for great marketing tips and adviceShant Banosian, mortgage broker at Guaranteed RateRob Jayne, chief production manager at Nationwide Mortgage Bankers

Discover how creating consistent content to drive social engagement can transform your local marketing strategy. In this episode of the Local Marketing Lab, Dustin Owen, Vice President of East Division Sales at Waterstone Mortgage and host of the Loan Officer Podcast, shares his wealth of knowledge in the mortgage industry. With over 20 years of experience, Dustin reveals how content creation and social engagement have been pivotal in building strong client relationships and driving business growth. His insights offer a fresh perspective on leveraging digital strategies to enhance local marketing efforts in the competitive mortgage space.Topics discussed in this episode: Leveraging your circle of influence for business growthEffective strategies for online networking and personal brandingCreating consistent, valuable contentUtilizing CRM systems for managing client relationships and marketing effortsBuilding trust through an authentic online presenceResourcesConnect with Dustin Owen on LinkedIn.Learn more about Waterstone Mortgage.Check out The Loan Officer Podcast and the loan officer coaching community.Other shout-outsRocket MortgageUse the Scotsman Guide to find loan originators.Follow Jordan Nutter from NFM Lending for ideas to generate leads on TikTok.Check out Jennifer Beeston from Guaranteed Rate for excellent YouTube content.Follow Amir Syed for TikTok content and his coaching company.

Have you ever wondered why most restaurant customers never return after their first visit? It's a staggering reality that around 70% of diners are one-time visitors, severely impacting profitability and growth. In this episode of the Local Marketing Lab, Hamed Mazrouei, CEO of Milagro, Utiliko, and Vivant, unveils the secret to boosting profits: delivering a VIP customer experience through data-driven personalization.Here are some topics discussed in the episode around delivering a VIP customer experience:The importance of customer retention for restaurant profitability and overcoming thin marginsStrategies for effective communication with customers, including personalization and VIP treatmentThe role of technology in streamlining operations and enabling better customer experiencesThe value of customer data for targeted marketing and communicationThe significance of basic elements like recognizing and using customers' namesResourcesConnect with Hamed Mazrouei on LinkedIn.Learn more about Milagro.Check out Vivant and Utiliko.Other shout-outsStake 48 — providing a VIP experience for Hamed.

In this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptability in driving business growth.Here are some topics discussed in the episode around local marketing tactics to boost sales:The power of storytelling and building a brand identity to connect with customersCreative local marketing tactics like direct mail, community involvement, and business partnershipsAdapting operations and pivoting the business model during challenging timesLeveraging PR, social media, and a web series to amplify the brand storyOvercoming the “big corporation” perception as a local, family-owned businessResourcesConnect with Michael Ungaro on LinkedIn.Learn more about San Pedro Fish Market.Check out King of Fish.Stop by Brouwerij West brewery.Order a tray of shrimp from San Pedro Fish Market on GoldBelly.Other shout-outsPort of Los Angeles Lobster FestToast and me&u for allowing San Pedro Fish Market to succeed with their restaurant reservations and ordering.Shawn Walchef for great video content and telling stories about your brand.

In this episode of the Local Marketing Lab, Allison Rand, VP of Marketing at YouFit Gyms, reveals the surprising power of embracing imperfect, authentic user-generated content to supercharge your marketing. With over 20 years of experience in the fitness industry, Allison shares strategies that prove user-generated content boosts performance far better than highly-produced, polished creative. Prepare for an eye-opening discussion on fostering community connections, continuous testing, and prioritizing relatability over flawlessness.Here are some topics discussed in the episode around how user-generated content boosts performance:The importance of prioritizing authenticity and user-generated content in marketing campaigns.Strategies for building connections and establishing a strong local presence within communities.Tips for continuous testing and optimization to improve performance and drive growth.Insights into leveraging local listings and content for better local SEO.The role of mental health and wellness in fitness marketing campaigns.ResourcesConnect with Allison Rand on LinkedIn.Learn more about YouFit Gyms.Watch YouFit's 80's inspired commercial.Try out Meta's Advantage Plus ads.Other shout-outsDiscovery NetworkVIDA Fitness

Struggling to cut through the noise in your local market? In this episode of the Local Marketing Lab, award-winning mortgage professional Tracie Schmidt shares battle-tested tips from a mortgage pro for standing out. With over 20 years of experience, Tracie reveals how she went from a top-performing loan officer to a local marketing powerhouse. Discover the strategies that earned her industry recognition and a loyal following.Here are some topics or tips from a mortgage pro to make sure you get noticed:The importance of building a personal brand and staying visible in your local market.Strategies for creating engaging, authentic content on social media.Tips for highlighting local businesses and building relationships within the community.Benefits of seeking guidance and coaching from industry experts.The value of providing valuable resources, like home buying guides, to potential clients.ResourcesConnect with Tracie Schmidt on LinkedIn.Learn more about Supreme Lending.Check out the Schmidt Team.Watch Tracie's video about waiting for interest rates to drop.Other shout-outsKrish Dhokia from Kind Lending — Check out his episode on the Local Marketing Lab.

Real estate is a dynamic industry with its fair share of challenges, from fluctuating interest rates to market downturns. In this episode of the Local Marketing Lab, Rick Haase, President at United Real Estate and Chief Operating Officer at United Real Estate Group, reveals the three keys that propelled his brokerage from the 139th largest in the country to the 6th largest in just five years – proving that you can achieve real estate success in any market.Here are some topics discussed in the episode around real estate success in any market:The importance of having a clear mission focused on improving agents' successThe value of nurturing leads effectively, considering the long buying cycles in real estateTactics for generating high-quality, cost-effective first-party leads for agentsStrategies for daily prospecting and growing new connectionsWays for providing comprehensive training and education to agentsResourcesConnect with Rick Haase on LinkedIn.Learn more about United Real Estate.Other shout-outsCheck out Orchestra New England.Watch “the relative size of planets” on YouTube.

If you're feeling overwhelmed with the challenge of getting your local marketing to connect with new audiences and engage your community, then you are not alone! In this episode of the Local Marketing Lab, Dan Sokolik, VP of Marketing at Lee's Famous Recipe Chicken, shares his diverse experience working with major QSR brands like Subway, Domino's, and McDonald's. With a background spanning the agency, corporate, and franchise sides, Dan offers a unique perspective on blending the right local marketing tools for franchisees and multi-unit operators.Here are some topics discussed in the episode around local marketing tools for franchisees:The role of direct mail, paid social, apps, and loyalty in a local marketing mixBuilding the right local marketing tools and partnerships for franchisee successLeveraging user-generated content and cause marketing for engagementEffective local marketing approaches for brands in rural/small-town marketsChallenges of getting buy-in for digital marketing from veteran franchiseesResourcesConnect with Dan Sokolik on LinkedIn.Find a Lee's Famous Recipe Chicken near you.Learn more about GiftAMeal and how you can get involved.Other shout-outsKim Freer — CMO at Raising Canes, great example of grassroots and local marketing.Firehouse Subs — Being engaged in their communities and local neighborhoods.

Want to boost community engagement and increase brand advocacy? In this episode of the Local Marketing Lab, Elaine Patel, Director of Local Store Marketing at FAT Brands, unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands' success across 2,300+ locations.Here are some topics discussed in the episode around your secret local marketing weapon, brand ambassadors:Empowering and equipping front-line employees as brand ambassadors for local marketingBest practices for supporting and motivating brand ambassadorsBenefits of celebrating “local heroes” like teachers, firefighters, and nurses for building brand awareness and community connectionsStrategies for building consistent, long-term relationships with the local communityThe role of social media and user-generated content in amplifying local marketing effortsResourcesConnect with Elaine Patel on LinkedIn.Learn more about FAT Brands.Other shout-outsCheck out some of FAT Brands' franchises like Fatburger, Johnny Rockets, Pretzelmaker, and Fazoli's.Learn more about Career Sparks.

In today's competitive landscape, providing an exceptional customer experience is crucial for businesses to thrive. In this episode of the Local Marketing Lab, Matt Wampler, an award-winning former franchisee turned tech founder of ClearCOGS, shares tips to prioritize the customer experience for driving growth.Here are some topics discussed in the episode around how to prioritize the customer experience:The importance of building in public and sharing behind-the-scenes storiesPrioritizing exceptional execution and customer experience over excessive marketingThe power of authentic storytelling and transparency in modern marketingLeveraging data and automation to enhance local marketing effortsThe evolution of marketing from overly polished campaigns to real, relatable contentResourcesConnect with Matt Wampler on LinkedIn.Learn more about ClearCOGS.Listen to Eric Knott's episode on the Local Marketing Lab: Be the Mayor.Check out ClearCOGS' integration on Toast.Other shout-outsShawn Walchef, Founder of Cali BBQ — Great person to follow when it comes to posting authentic content on social media and telling stories.Jimmy John's — Their playbook for helping Matt be successful as a franchisee.Other great people to follow on social media who are posting great content:Nabeel, CEO of LunchboxAshwin, CEO of JUICERAndrew Simmons, CEO of Mama Romana's PizzaCharlie Eblen, founder of Single Tree BBQPaul Tran, director of franchising at Hot Palette America

In this episode of the Local Marketing Lab, Alec Hanson, the Chief Marketing Officer at loanDepot, shares his valuable insights on the power of consistency and authenticity in content creation for local growth. With over 20 years of experience in the mortgage industry, Alec unpacks proven strategies for local growth that have helped him and countless others achieve explosive business growth through content marketing. Alec also shares candid insights on overcoming excuses and embracing change, inspiring you to leverage new marketing channels for increased influence and local growth.Here are some topics discussed in the episode around proven strategies for local growth:The role of consistency and vulnerability in building trust and relationships with your audienceHow to find your unique voice and authentic style in content creationThe importance of embracing new marketing channels and tacticsLearning from successful content creators and industry leadersReal-life examples and success stories of content creators who've achieved explosive business growthResourcesFollow Alec Hanson on LinkedIn.Learn more about loanDepot.Listen to the Modern Lending podcast.Check out Alec's books: “Bypassed” and “Modern Lending Playbook“.Other shout-outsGary Vee – His content is always a treasure trove of marketing wisdom.Chris Do – A master marketer.Anthony Hsieh – Founder of loanDepot; serve customers the way they want to be served.

In this illuminating episode of the Local Marketing Lab, mortgage industry veteran Brian Vieaux shares a fresh perspective on how loan officers can effectively reach and nurture the next generation of homebuyers. With over 34 years of experience and as the COO of FinLocker, Brian offers a wealth of insights on mortgage marketing and how the industry is changing. Learn tips and strategies to foster local connections and build credibility in your community.Here are some topics discussed in the episode around mortgage marketing:Strategies for reaching and nurturing early-journey, first-time homebuyersThe role of local loan officers as trusted financial educatorsLeveraging social media and podcasting to build a personal brandRepurposing long-form content for maximum impactThe value of a collaborative, abundance-driven mindsetResourcesConnect with Brian Vieaux on LinkedIn.Learn more about FinLocker.Check out Brian's book, “Rethink Everything You “Know” About Being A Next Gen Loan Officer“.Check out “Rethink Everything: You “Know” About Social Media” by Kyle Draper.Listen to an episode of The Loan Officer Podcast.Other shout-outsDustin Owen from The Loan Officer Podcast.Learn more about Downtown Boxing Gym in Detroit.

In this eye-opening episode of the Local Marketing Lab, Heather Cox, the owner and operator of Heather Cox Codes, reveals how to crush local digital marketing with AI. With over 15 years of experience in the industry, Heather shares her proven strategies for leveraging AI-powered tools to streamline content creation, optimize local SEO, and stand out in a crowded digital landscape.Here are some topics discussed in the episode around local digital marketing with AI:Leverage Google My Business as a social media platformIncorporate customer-centric keywords into local contentUse AI tools like Canva, CapCut, and custom ChatGPT promptsImportance of video content and authenticity in local marketingConnect with customers through unique personal brandingResourcesConnect with Heather Cox on LinkedIn.Learn more about Heather Cox Codes.Listen to an episode of Into the Black.AI and design tools: CapCut, ChatGPT, Canva, MotionLeap, Videoleap, Beatleap, and Gencraft.Other shout-outsDean LaBay — The cost of inaction

In this episode of the Local Marketing Lab, Ben Fox, the President of ProNexis and head of Customer Experience at Five Star Franchising shares his expertise on the power of localized content and creative in driving local business growth. With experience in sales, marketing, and customer experience across multiple industries, Ben offers a fresh perspective on how businesses can differentiate themselves and outperform their competitors in today's digital landscape.Here are some topics discussed in the episode around localized content and creative:Strategies for creating authentic, value-driven content that positions your business as a trusted resourceThe role of social media and community groups in building local brand awarenessSharing behind-the-scenes processes and expertise with your audienceThe importance of customer experience in complementing marketing effortsTracking and optimizing localized content and creative through A/B testing and data analysisResourcesConnect with Ben Fox on LinkedIn.Learn more about ProNexis.Learn more about Five Star Franchising.Learn more about Five Star Marketing Service.Watch a webinar about the recent FCC changes for lead gen.Other shout-outsRehrig Pacific — supply chain solution that Ben previously worked at.Scott Abbott — founder of ProNexis.Spaulding Decon — a biohazard cleanup company with amazing lead generation content.Blue Bell ice cream and Tillamook.Check out Five Star Franchising's brands: Bio-One, Bath Solutions, Gotcha Covered, Mosquito Shield, 1-800 Packouts and 1-800 Textiles.

In this episode of the Local Marketing Lab, Nabeel

In this insightful episode of the Local Marketing Lab, Gregg Majewski, CEO of Craveworthy Brands, shares his expertise and invaluable lessons from over 25 years in the restaurant industry. To make your brand memorable, Gregg unveils powerful strategies that have proven instrumental in driving local growth and customer loyalty.Here are some topics discussed in the episode around craveworthy marketing:Sample your product and get it into customers' handsStrategies for consistently reaching local businesses and householdsListen to customer feedback and incorporate their preferences into your offeringIdentify and community your brand's unique value propositionWays to embed your brand in the community with partnerships and eventsResourcesConnect with Gregg Majewski on LinkedIn.Check out Craveworthy Brands and some of their amazing restaurant brands.Listen or watch Geoff Alexander's episode on the Local Marketing Lab.Learn more about the Organization for Autism Research.Other shout-outsShawn Walchef — great example of posting authentic videos on social.

In this episode of the Local Marketing Lab, Olga Lopategui, an expert in restaurant loyalty and rewards programs, shares valuable insights on the importance of localized marketing strategies and personalization for brand loyalty. With over 15 years of experience working with renowned brands like Pizza Hut and TGI Fridays, Olga's expertise sheds light on the evolving landscape of personalized messaging and the impact it has on driving repeat business in the restaurant industry. Whether you're seeking to optimize digital marketing channels, launch effective loyalty programs, or manage online reviews, Olga's insights offer actionable steps for enhancing your marketing strategies and customer engagement.Here are some topics discussed in the episode around localization and personalization for brand loyalty:Localized marketing strategies to boost customer engagement and loyaltyTailor your marketing efforts to individual customers that goes beyond basic localizationLeverage localized events to boost customer engagement and drive loyaltyEffective strategies to keep customers coming in with weather-based promotionsUse technology to streamline targeted offersResourcesConnect with Olga Lopategui on LinkedIn.Learn more about Restaurant Loyalty Specialists.Watch Olga's episode on the Restaurant Technology Guys podcast.Other shout-outsSmokey Mo's — Building their audience with law enforcement.El Pollo Loco — The evolution of their loyalty program.Dave's Hot Chicken — A phenomenal job with their marketing and loyalty program.

In this episode of the Local Marketing Lab, Tim Sweetman shares his journey from working at Chick-fil-A to becoming a successful owner and operator, emphasizing the pivotal role of personalized customer experiences in driving local growth. He delves into the transformative power of hospitality excellence and small gestures, highlighting the impact of creating magical moments for customers.Here are some topics discussed in the episode about hospitality excellence:Creating memorable guest experiences through personal touchesFocus on hospitality fundamentals (good food, service, environment)Inviting top guests to special eventsMaking big community impacts with small budgetsGoing above and beyond with hospitality excellenceResourcesConnect with Tim Sweetman on LinkedIn.Check out Tim's Tension Podcast.Find a Chick-fil-A location near you.Other shout-outsRead Unreasonable Hospitality by Will Guidara.Learn more about RIP Medical Debt.Watch Paul Tran's episode on the Tension Podcast.

In this episode of the Local Marketing Lab, we go behind the scenes with Ashwin Kamlani, the revolutionary co-founder of JUICER, to uncover game-changing insights around the art and science of restaurant pricing. Learn how adopting a data-driven pricing strategy powered by location-based competitive intelligence enables restaurants to make smarter decisions that drive higher revenue. We dive into how JUICER leverages advanced technology to provide customized analysis and pricing recommendations tailored to each restaurant's local market trends and individual menu dynamics.Here are some topics discussed in the episode around the science of restaurant pricing:Discover effective data-driven pricing strategies tailored for restaurants.Gain insights into competitive intelligence for analyzing restaurant pricing.Embrace the importance of a customer-centric mindset in business for lasting success.Uncover the art of leveraging transparency to engage your audience authentically.ResourcesConnect with Ashwin Kamlani on LinkedIn.Learn more about JUICER.Listen to our other episode with Carl Orsbourn, COO at JUICER around data-driven decisions for boosting your local marketing.Other shout-outsDrew Patterson — Co-Founder of JUICERDan Shapero — COO of LinkedIn for inspiring Ashwin to share his own stories on social media.Bartaco — A JUICER customer who is seeing massive incremental revenue with dynamic pricing on third-party channels.

In this episode of the Local Marketing Lab, Cai Palmiter, the VP of Marketing at JINYA, shares her marketing prowess and secret sauce for fueling local growth. With over two decades of experience in the restaurant and hospitality industry, Cai unveils a treasure trove of insights on how businesses can rev up their local presence, forge unbreakable community bonds, and craft unforgettable marketing campaigns that leave competitors in the dust.Here are some topics discussed in the episode around fueling local growth:Importance of maintaining accurate and consistent online listings across multiple platforms.Strategies for leveraging social media to create buzz and promote new offerings or promotions.Ideas for engaging with the local community through events, partnerships, and charitable initiatives.Tips for creating unique and memorable marketing campaigns that stand out from competitors.Insights into developing effective loyalty programs and mobile apps to drive customer retention.ResourcesConnect with Cai Palmiter on LinkedIn.Find a JINYA Ramen Bar near you.Check out how YEXT makes it easy to manage your online listings.Other shout-outsWendy's, Jack in the Box, and White Castle — for great marketing efforts.Crumbl for sprouting everywhere and really taking off.Duck Donuts for their social media presence and creating personal experiences.

In this captivating episode of the Local Marketing Lab, Michelle Denogean, the Chief Marketing Officer at Side — a brokerage platform for independent real estate agents — delves into her rich 20-year marketing journey across diverse industries. With a strong emphasis on staying top of mind, Michelle unpacks the critical role of mastering your community, deeply understanding the local market, and adopting a tailored marketing strategy for real estate success. She underscores the value of positioning oneself as a local authority, pointing out that everything in real estate is hyper-local, down to the specific neighborhood.Here are some topics discussed in the episode:Tips for nurturing potential clients over time and staying top of mind before a transactionIdeas for fun local events to host (e.g. DJ camp for kids)Using social media to extend event reach and relationshipsHow to consistently produce valuable local resourcesResourcesConnect with Michelle Denogean on LinkedIn.Learn more about Side and how they're helping real estate agents.Listen and check out Side's podcast Own It.Follow Side on Instagram.Other shout-outsEric Knott, COO at PDQ Chicken — Listen or watch his episode about “being the mayor”.Melissa Sophia from Avenue Home Collective for great ideas to get the community involved like DJ camp.

In this episode of The Local Marketing Lab, Andy Nguyen, the co-founder of Happy Hours Group and owner of over 25 restaurant concepts, shares his unconventional journey in the restaurant industry and his success in driving growth with unforgettable experiences. Through his partnerships with influential figures like rapper Bun B and his ability to tap into social media trends, Andy provides valuable insights into networking, staying ahead in the social media game, and driving traffic and awareness. His experience and creative approach to marketing, influenced by his background in art and fashion, make this episode a must-listen for entrepreneurs and business owners looking to harness the power of experiences and partnerships for brand growth.Here are some topics discussed in the episode around driving growth with unforgettable experiences:The power of creative partnershipsDesigning engaging brand experiencesFailing forward to accelerate growthThe importance of social mediaContinually evolving your marketingResourcesConnect with Andy Nguyen on LinkedIn.Learn more about the various restaurant concepts Andy co-founded:Bored and HungryTrill BurgersMatte Black CoffeeCheck out Andy's marketing agency, Happy Hours Group.Other shout-outsJosh Vides for his amazing artistic style and designing Matte Black Coffee.Watch Paul Tran's episode on the Local Marketing Lab.Bun B for his collaboration and relationships as Andy's business partner.Viet Nguyen, owner of Key Concepts, for how he's shifting the Vietnamese food community in Orange County.

Our guest on this episode of The Local Marketing Lab, is Adam Golomb, CEO of the restaurant chain Primanti Brothers. Adam shares tips for multiplying your marketing impact and emphasizes the significance of creating genuine connections with customers through local marketing. He shares insights about Primanti's unique approach, including their humorous interactions with guests and their focus on empowering general managers to execute successful initiatives within their communities.Here are some topics discussed in the episode around multiplying your marketing impact:Maximize customer engagement through local marketing strategiesMake a difference in the community with dine-and-donate programsElevate your restaurant's visibility through digital advertisingEquip GMs with the tools for impactful local marketingHarness the benefits of quick reactions for business successResourcesConnect with Adam Golomb on LinkedIn.Find a Primanti Brothers location near you.Learn more about Adam's previous employers: Eat'n Park Hospitality Group and Giant Eagle.Other shout-outsTexas Roadhouse — They treat their general managers as a partner in the business, rather than just franchisees.Julie Wade from Taziki's Mediterranean Cafe — For connecting with Adam and sharing her advice. Listen to her episode of the Local Marketing Lab here.

In this episode of The Local Marketing Lab, Justin is joined by restaurant marketing expert Matt Plapp, CEO of America's Best Restaurants. With over 20 years of experience working with local restaurants, Matt shares tips for meaningful customer engagement both online and in-store.Here are some topics discussed in the episode around tips for meaningful customer engagement:The power of community-focused social media contentTips for what to post on your business's social media pagesAutomate messaging workflows to collect customer data and send offersMeaningful in-store customer engagementExamples of restaurants that do social media well and those that don'tResourcesConnect with Matt Plapp on LinkedIn or check out his website.Learn more about America's Best Restaurants.Check out Matt's podcasts:MPTVRestaurant Expert RoundupOwn Their PhonesRestaurant Marketing SecretsOther shout-outsHofbrauhaus Buffalo — Super fun brand + helping Matt replicate their success across other restaurantsGary Vee (Vaynerchuck) — Helping businesses keep it simple and do those things over and overRed Bull — Great example of a brand that does social media wellPrimanti Brothers — Fun brand with great social media and engaging contentLouie's Waffle House — Restaurant near Chicago with good community involvementLittle Italy Ristorante — Amazing video content that involves the community

Joining us in this episode of The Local Marketing Lab is Tony Adams, an entrepreneur with over 20 years of experience across industries like restaurants, real estate, and more. He shares his insights on how to enhance the customer journey with digital marketing tools.Whether launching a new marketing strategy or looking to boost existing efforts, Tony offers tactical advice to help local businesses attract and retain more customers in the digital space. Tune in now to explore how leading with digital enhances that all-important customer journey.Here are some topics discussed in the episode around digital marketing tools to enhance the customer journey:Make your business easy to find onlineUse remarketing to re-engage past site visitorsUnderstand the full customer journey to their purchaseLeverage digital marketing tools to unify your online presenceStart small with quick website updatesResourcesConnect with Tony Adams on LinkedIn.Learn more about Area 15 Ventures.Find a Port of Subs or Daddy's Chicken Shack location near you.Try out Google Search Console and Google Analytics.Other shout-outsCrumbl – Fantastic brand with a great website, app, and in-store experience.

In this episode of The Local Marketing Lab, Justin Ulrich sits down with Shashank Shekhar, an expert in financial services and mortgage industry marketing. With over 20 years of experience, Shashank provides invaluable insights on driving growth and revenue by constantly adapting and implementing innovative marketing into your strategy.Here are some topics discussed in the episode around innovative marketing:Understanding and anticipating changing consumer preferencesLooking outside your industry for new ideasOvercoming fear of failure to try new thingsThe impact of AI and digital transformation in the mortgage industry.ResourcesConnect with Shashank Shekhar on LinkedIn.Learn more about InstaMortgage.Listen to an episode of the Shashank Redemption podcast.Check out Shashank's books on Amazon.

In this episode of The Local Marketing Lab, Justin Ulrich has an energetic discussion with Matthew Marx, CEO of Evocalize, about using automated marketing technology to drive local demand. With over 20 years of experience in tech and digital marketing, Matt provides valuable perspectives. He shares insights on the challenges faced by small business owners in navigating the complex digital marketing landscape and emphasizes the importance of generating demand at the right time and place. By providing real-life examples of successful implementations in the restaurant and real estate industries, Matt offers practical strategies for businesses to drive traffic and engage with their customers effectively.Here are some topics discussed in the episode about automated marketing:The importance of having a digital presence for location-based businessesLeveraging real-time sales and inventory data in marketingAutomating repetitive digital marketing tasks to allow local owners to focus on operationsStreamlining digital marketing for multi-location businessesEvocalize bridges the gap between franchisors and franchisees to market togetherResourcesConnect with Matthew Marx on LinkedIn.Learn more about Bazaarvoice, the user-generated content platform that Matt helped go public.Find out more about Madrona Ventures, one of the founding partners of Evocalize.Other shout-outsSmoothie King — using local TikTok ads to advertise effectivelyPrimanti Brothers — driving people to their restaurants with automated, real-time demand signalsKeller Williams — combining technologies to allow agents to segment their marketing