Podcast appearances and mentions of carolyn butler madden

Episode Summary In this inspiring episode of the For Love & Money Podcast, Carolyn Butler-Madden speaks with David Ferreira, Head of Marketing at wholesale bakery Bob & Pete's, about their transformative journey toward becoming a purpose-led business. What started with one passionate junior marketer asking the tough questions—“What are we doing for our community and our planet?”—has evolved into a deeply embedded purpose strategy that permeates every part of Bob & Pete's operations. From waste reduction and food donations to employee engagement and redefining sustainability in the food industry, David shares the real, raw and practical story of how purpose—“Baking Things Better”—became the foundation for stronger culture, deeper customer relationships, and sustainable profit. This episode is a must-listen for business leaders, marketers, and purpose-driven professionals seeking to integrate meaningful impact with business performance. What You'll Learn in This Episode ✔ How Bob & Pete's uncovered and activated their business purpose: “Baking Things Better” ✔ The surprising origins of their purpose strategy—and the impact of one junior employee's bold questions ✔ How purpose drives decision-making across safety, sustainability, and innovation ✔ The creation of the Foodbank Donut and how it's helped provide nearly 60,000 meals to Australians in need ✔ Practical insights on engaging employees and embedding values deeply into business culture ✔ The importance of measuring what matters—from waste, power and water usage to employee engagement and customer alignment ✔ How being purpose-led helped Bob & Pete's achieve top-tier results in Gallup's global employee engagement benchmarks Key Themes Discussed Purpose in Practice: How Bob & Pete's purpose drives everyday operational decisions, from food safety to packaging and energy use People First: Embedding values across the workforce, from factory floor to leadership, and measuring impact through employee engagement The Power of One: The ripple effect of one young employee's purpose-fuelled initiative that sparked systemic change Purpose-Driven Innovation: Turning food waste into new products and repurposing bakery waste to benefit the community and environment Strategic Partnerships: The evolution of a deep, meaningful partnership with Foodbank that goes beyond donations Courage and Conviction: Navigating internal pushback to stay true to a long-term purpose-led vision Impact Aspirations: David's bold vision for reaching 100,000 donated meals through the Foodbank Donut initiative About Our Guest – David Ferreira David Ferreira is the Head of Marketing at Bob & Pete's, a wholesale bakery supplying quality baked goods to cafés across Australia. With a rich background in FMCG marketing and operations, David brings a deeply human, practical and strategic approach to leading purpose within the business. Over the past seven years, he has championed Bob & Pete's purpose journey—from guiding the articulation of their higher purpose “Baking Things Better,” to embedding it in their values, operations, and stakeholder relationships. David is a passionate advocate for businesses being a force for good, showing that purpose doesn't just inspire—it delivers. Connect with David and Bob & Pete's Bob & Pete's website David Ferreira on Linkedin  

Episode Summary: Welcome to the For Love and Money podcast, where Carolyn Butler-Madden explores the intersection of business and social purpose. In this episode, Carolyn sits down with Hunter Leonard—business owner, author, speaker, and advocate for ending ageism. As the CEO of Blue Frog Marketing, Hunter has helped over 500 businesses drive strategic growth. He also pioneered solutions for mature professionals transitioning into business ownership. Through his extensive research, bestselling books, and thought leadership, Hunter challenges outdated business norms and offers evidence-based strategies for purpose-driven success. Carolyn and Hunter explore what it truly means to create change through business, from leveraging experience and wisdom to redefining leadership and workplace inclusivity. What You'll Learn in This Episode: Why experience is an untapped asset in business and how mature professionals can drive innovation. How purpose can be integrated into business strategy for long-term impact. The importance of evidence-based solutions in leadership and decision-making. The role of storytelling in shaping business success and challenging societal norms. How businesses can give back to communities while driving profitability.  Key Themes Discussed: Challenging Ageism in Business: Hunter shares how his work empowers mature professionals to thrive in business ownership and leadership. The Power of Experience: Why knowledge and wisdom should be valued assets in driving business growth and innovation. Purpose Beyond Profit: How Hunter integrates purpose into his business strategies while achieving measurable results. Evidence-Based Business Strategy: The importance of research and data in making informed business decisions. Storytelling & Legacy: Hunter's journey as an author and ghostwriter, helping business leaders shape their narratives and impact. Featured Guest: Hunter Leonard – CEO of Blue Frog Marketing, author of 10 books, business strategist, and advocate for ending ageism in the workplace. Hunter Leonard is a business owner, author and speaker who has developed a significant reputation for outstanding marketing and strategic growth as the CEO of Blue Frog Marketing. Hunter has also been active as an advocate for ending ageism and is achieving this through positive and practical solutions helping mature individuals with business ownership training and work transition programs. His aim is to change the world one mature age individual at a time. Hunter has authored ten books including the Amazon best sellers - The Experience Equation and Generation Experience. Both these books were named as finalists in the Australian Career Book Awards. Red Giraffe was a hot new release on AMAZON in several categories. His organisations have won six major awards for marketing excellence as well as being listed in both the Smart 100 and Cool 100 Awards in 2018. Hunter believes in evidence-based solutions and has surveyed more than 12,000 business owners to develop the services offered by his organisations. He has delivered over 800 seminars and presentations and contributed to over $2 billion in sales growth for his 500+ clients since 2001. Blue Frog Marketing is also active in giving back to the community via pro-bono work for various groups including Landcare, and through donations when new clients are onboarded. He is highly regarded for his warmth, generosity, innovative thinking and his ability to get measurable results for his clients. Hunter is working on book #11 - The 8 Rooms of Business, introducing a new way to become a better business owner. As a ghostwriter, Hunter shares the stories and advice of business and community leaders and a recent project is also a best seller in 8 categories in the USA market. When not running his business, Hunter is a keen bushwalker, musician, photographer and cook. Resources & Links: Blue Frog Marketing – Company Website Hunter Leonard's Books – on Amazon  Connect with Hunter Leonard on Linkedin  Ghost Hunter - Hunter's Ghost-writing website  How can businesses create lasting change while staying profitable? What role does experience play in driving business success? Share your thoughts and join the conversation! Thank you for tuning in to this episode of For Love & Money! Don't forget to subscribe, rate, and review the podcast to support more conversations at the intersection of profit and purpose.

Episode Summary:  In this episode of For Love & Money, Carolyn Butler-Madden is joined by Chris Hudson, Founder & CEO of Company Road, to explore how his own personal purpose has driven his work in catalysing organisational change. Chris shares his journey from childhood to the Ad Agency world, through corporate marketing to entrepreneurship—driven by curiosity and a deep desire to challenge the status quo. They discuss how leaders can embed purpose into their work, create meaningful cultural transformation, and reimagine traditional business models through curiosity, storytelling, and innovation. This conversation unpacks the emotional and strategic aspects of change-making, exploring how work can become more than a means to an end and instead a space for experimentation, personal fulfilment, and systemic impact. What You'll Learn in This Episode: Discover how Chris Hudson's personal purpose inspires him to drive business transformation, challenge leadership norms, and create innovative workplaces. How personal purpose can lead your work choices and inspire new business ventures. Why curiosity and questioning assumptions are essential for both innovation and leadership. The concept of 'intrapreneurship' and how employees can drive change within organisations. How designing customer experiences can be an experience itself. The parallels between performance in music, art, and leadership at work. How work environments can be stretched beyond conventional structures to foster engagement, creativity, and impact. The need to challenge traditional leadership archetypes and embrace humility in leadership. Why leaders must deeply understand their teams to create productive and fulfilling workplaces. Key Themes Discussed: Curiosity as a Leadership Skill: Chris reflects on how his innate curiosity has inspired his career path and his belief that curiosity is a critical tool for fostering change. Intrapreneurs as Rebels: Chris highlights how intrapreneurs are the 'rebels' of an organisation, pushing against the norm to drive meaningful change from within. Work as an Expansive Concept: The conversation explores how traditional work structures can be stretched and reimagined to create environments that promote innovation, fulfillment, and purpose. The Experience of Designing an Experience: Chris discusses how designing a customer experience can be an enriching experience for the people creating it, not just the end users. The Art of Leadership as Performance: Using music and art as an analogy, Chris draws parallels between great performances and the leadership required to create an engaging work culture. Challenging the Alpha Leadership Model: Chris calls for a shift away from the traditional dominant leadership style, advocating instead for consultative and humble leadership that fosters collaboration. Understanding People to Drive Productivity: Leaders need to invest time in truly understanding their teams to create a work environment that is both high-performing and human-centered. Featured Guest: Chris Hudson – Founder & CEO of Company Road, host of the Company Road Podcast, and an advocate for purpose-driven organizational change. Chris is an Intrapreneurship Coach and Founder of Company Road, a business transformation coaching and consultancy. He formed his business in response to seeing over-niching and specialisation as a significant barrier to change within corporates. During his career, he's worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally. Chris is also a fellow podcast host. The Company Road Podcast explores what it takes for intrapreneurs to change companies and organisations and inspire personal growth for themselves. I've listened to several episodes, as well as being one of his guests. What I love is the breadth of guests and experiences that he shares. There's some real gold in there, sometimes from unexpected places. Our interview explores Chris' personal purpose and how it has inspired his work and the way he approaches his work in Intrapreneurship Coaching, business design, product design and experience design. It's a fascinating insight into how to blend what you care about personally into your work. Resources & Links: Company Road website Listen to the Company Road Podcast  Connect with Chris Hudson on Linkedin How is personal purpose shaping your leadership style? Leave a comment or tag us on social media with #PurposeDrivenLeadership!

In this episode of For Love & Money, Carolyn Butler-Madden dives into the transformative world of ethical fashion with Lalita Lowe—TEDx speaker, author, fashion designer and advocate for sustainable practices in the fashion industry. Lalita shares her journey from working with leading designers in Paris and New York to becoming a champion of slow fashion and ethical production in Australia. Drawing from her must-watch TEDx Talk, Every Piece of Clothing Has a Story, Lalita unpacks the hidden costs of fast fashion, the ripple effects of our purchasing decisions, and the power of storytelling in fostering behavior change. Discover how Lalita is inspiring a shift in the fashion industry and learn how even small, thoughtful choices can create a big impact for the planet and its people. What You'll Learn: The economic and environmental consequences of fast fashion. How every piece of clothing tells a story—from the fibres to the people behind its creation. The role of love and care in building purpose-driven businesses. Practical tips for making more conscious fashion choices. How Lalita is redefining sustainability through collaboration and transparency. How Australians are one of the world's biggest fashion consumers (actually the world's BIGGEST, as of May 2024)   About Lalita Lowe: Lalita Lowe, author of "It's Time to Rethink Your Fashion - Creating a Better Future," emphasises examining our values and understanding the impact of our clothing choices on the planet. She believes education is crucial for advancing a more considered and responsible fashion future. As a trained fashion designer and sustainability educator, Lalita has worked globally, from Australia to New York and Paris, and has served on the Fashion Advisory Board of RMIT. With a global perspective and a deep understanding of the fashion industry, Lalita is attuned to its current state and future direction. Her fascination with fabrics and textures, along with her appreciation for traditional techniques used by artisans worldwide, underscores her commitment to sustainable fashion Lalita runs her own eponymous fashion brand, known for the "From Farm to Fibre to Fashion" campaign, featuring ethical, sustainable wool from Tasmania. This campaign has garnered significant media and industry attention. . Lalita's TEDx talk 'Every Piece of Clothing Has a Story' focuses around this campaign. Lalita weaves her talk around a picture of a good story and a bad story asking us to consider the part we all play in the story of the clothes we wear.  Links & Resources: Lalita Lowe's Website Lalita's TEDx Talk: Every Piece of Clothing Has a Story  Book: It's Time to Rethink Your Fashion Lalita's Linkedin Profile Learn more about the Tasmanian Fashion Festival Connect with Us: Host: Carolyn Butler-Madden | Website | LinkedIn The Cause Effect Consultancy website Enjoying the Podcast? Buy the For Love & Money book  

Welcome to another insightful episode of the For Love and Money podcast. Join host Carolyn Butler-Madden as she delves into the world of purpose-driven business with Jenni Harding, founder and managing director of Greatest Good. Jenni is driven to create opportunities for positive behavioural, social and systemic change in business and society. From working/consulting in the investment industry, to founding a social enterprise, she contributes to a world where everyone can flourish and thrive. She combines 35+ years working in the investment industry, performing due diligence; governance, risk and compliance; and positive strategy, people and change management, with 30+ years providing pro-bono/low-bono and volunteering in the for-purpose sector. She is the founder/Managing Director of both Greatest Good and Harbridge Optimal Performance. Greatest Good is a one-stop hub helping individuals and organisations to their greatest good, by finding and supporting social enterprises, charities/other not-for-profits and B Corps aligned with their values, then supporting them in a meaningful way for each person. Greatest Good is B Corp and People & Planet certified. This enlightening discussion explores Jenni's journey from the corporate sector to creating a vibrant ecosystem that connects conscious consumers with for-purpose organisations. Greatest Good serves as a directory, community, and marketplace, making it easier for individuals to support organisations that align with their values. Discover how Jenni's innovative platform bridges the gap between social enterprises, charities, and conscious consumers, ultimately building a stronger for-purpose sector committed to tackling social and environmental challenges. Tune in to learn about Jenni's belief in the power of love within business, her insights into the significance of ikigai, and her ambitious vision for a future where every organisation can thrive on shared values. This episode will inspire you to reconsider the possibilities of aligning positivity with profitability. Enjoy!   Connect with Jenni and Greatest Good Website: Greatest Good - Helping you do good, find and support Australian social enterprises, B Corps, charities and not for profits, ethical directory, ethical shopping Greatest Good Australian Christmas Gift Guide: Australian Christmas Gift Guide Shop the entire Greatest Good range: Social Impact Marketplace | Greatest Good Australia Make a donation to a registered charity: Impactful Donations | Greatest Good

Welcome to the For Love and Money podcast where business and social purpose meet. In this episode, host Carolyn Butler-Madden dives into the inspiring journey of Louisa Mackay, founder and chief lemon peeler of Byroncello, a locally crafted Limoncello from Byron Bay. Through Byroncello, Louisa has combined her passion for entrepreneurship and her love of learning new things to cultivate a brand that celebrates the rich flavours of locally sourced ingredients through handcrafted liqueurs. With a background in marketing and an appreciation for sustainable practices, Louisa has positioned Byroncello as a growing name in the local Byron Bay craft beverage industry. Her approach highlights the beauty of the region and the common traits it shares with Italy–the home of Limoncello–while supporting local farmers and producers. Carolyn explores Louisa's multifaceted career, her experiences in the marketing world, and the passion that led her to start Byroncello during the pandemic. Join us as Louisa shares her personal and organic approach to building the Byroncello brand, despite having no previous experience in the alcohol industry. Discover the uplifting mantra of Byroncello, "When lemons give you life," and gain insight into the unexpected support Louisa received from her community. This episode is a celebration of finding joy in what you do and letting love drive your entrepreneurial spirit. Tune in and be inspired by Louisa's story of growth, authenticity, and the joyful art of creating something you love. Connect with Louisa Louisa's Linkedin Profile Byroncello website Byroncello on Instagram    

In this episode of the For Love and Money podcast, Carolyn Butler-Madden explores the concept of being a purpose-led business or leader by challenging the traditional notion of starting with "why". She introduces the idea of starting with "who" as a fundamental approach to understanding and defining a business's purpose. By understanding who you are as an organisation and whom you're aiming to serve, leaders can build a more authentic, connected brand purpose that deeply resonates with both their people and customers. Carolyn delves into the success story of Liquid Death, a beverage brand that has disrupted the bottled water market with its rebellious and sustainable branding. She illustrates how Liquid Death's unique identity and understanding of its audience have propelled it to success. Carolyn revisits Simon Sinek's "Start With Why" framework, using Apple's evolution as an example to highlight the importance of aligning a brand's identity with its purpose. She argues that businesses need to understand their unique characteristics and values—'who' they are—to truly connect with their 'why' and drive meaningful change. Carolyn also addresses the limitations of generic purpose statements, using Australia's major banks as examples, and highlights the vital role that meaningful purpose can play in connecting with employees, customers, and communities. Throughout the episode, Carolyn emphasises the significance of a meaningful purpose in today's business landscape, exploring its impact on financial performance and societal contributions. She encourages organisations to embark on the journey of discovering "who" they are to build deeper connections with stakeholders and foster a movement for positive change.   Key Takeaways: Rethinking Purpose: Start with WHO: Uncover why understanding your organisation's unique identity and values can transform your purpose from a "nice-to-have" statement into a powerful rallying call. Liquid Death Example: Learn how this unconventional bottled water brand redefined its category by embracing a bold identity that aligns with environmentally conscious consumers and builds a community around "people like us." Purpose Beyond Profit: Carolyn shares her definition of purpose—“the change your organisation contributes to society in a financially sustainable way, through and beyond your products”—and explains why it's essential for today's world. Crafting a Meaningful Purpose Statement: Insightful questions to start your journey with WHO.   Links: Related episode: Episode 25 “People Like Us” https://www.thecauseeffect.com.au/the-podcast/episode/1f223990/ep-25-carolyn-butler-madden-chief-purpose-activist-at-the-cause-effect-on-people-like-us   Referenced episode: Episode 16 Nicky Sparshott, CEO Unilever Australia & New Zealand (now Global Chief Transformation Officer, Unilever) on Purposeful Leadership https://www.thecauseeffect.com.au/the-podcast/episode/1c69381f/ep-16-nicky-sparshott-ceo-of-unilever-australia-and-new-zealand-on-purposeful-leadership   Learn more about my work and how you can Start with WHO here Connect with me on Linkedin here

Welcome to part two of the For Love and Money podcast's special Intrepid episode, "Cultural Immersion in Australia's Red Centre". In this episode, Carolyn Butler-Madden continues her journey through Central Australia, sharing the second part of her transformative experience with Intrepid Travel. Join us as we delve deeper into the stories and insights of Benji Kenny, owner of 100% Finke Cultural Adventure Tours, as he introduces us to Rodna Homelands and the profound connection his people have with the land. Hear from my fellow travellers about their personal highlights and reflections, and discover the beauty and significance of one of the world's oldest rivers, the Finke River. This episode offers an enriching perspective on the importance of connecting with Australia's First Nations culture and the land itself. Whether you're an avid traveller or someone seeking a deeper understanding of cultural heritage, this episode is sure to inspire and enlighten.   Learn more about Intrepid  Learn about Intrepid's Cultural Immersion Tour here  

Send us a Text Message.‘'What matters to me is helping businesses realise their full potential to be a force for good in the world. Because I truly believe that this is the untapped potential of business.''-    Carolyn Butler-MaddenIn this episode you'll hear about:-   Carolyn's career journey: Carolyn delves into the roots of her beliefs and lets us into the key experiences that inspired her to champion purpose driven approaches in business. -   The missing role of love in business: An opportunity for untapped potential, to connect things you love and enjoy into your world of work. -   Transitioning from marketing to purpose-driven strategy: Recognising the power that businesses and brands have to solve society's biggest challenges and in turn attract people that want to support them. -   How to start these bigger conversations: Turning passion and strategy into action by taking the first step.-   Connecting to the why: Identifying your unique identity, looking beyond short-term marketing strategies into building a long-term authentic purpose strategy.  Key links;   Carolyn's book, For Love and Money https://www.amazon.com.au/Love-Money-profit-purpose-business-ebook/dp/B09JK9JM52 South by Southwest https://www.sxsw.com/Danielle Owen Whitford https://www.linkedin.com/in/danielle-owen-whitford/?originalSubdomain=auPioneera https://pioneera.com/Melanie Greblo https://www.linkedin.com/in/melaniegreblo/?originalSubdomain=auScriibed https://scriibed.com/Dr. Kyle Turner https://www.linkedin.com/in/kyle-turner1111/?originalSubdomain=auPearlii https://www.pearlii.com/aboutBea Boccalandro on Job Purposing https://www.youtube.com/watch?v=qqzkhdmkod0Carolyn (https://www.linkedin.com/in/carolynbm/?originalSubdomain=au) believes in a world where business is a force for good and brands drive profit through purpose. An inspiring speaker, award-winning author, podcast host, and a contributor to media publications including Forbes Australia, CEO Magazine, CEO World Magazine, CMO, Marketing, B&T, Smart Company, Women's Agenda, Retail World and Inside FMCG; Carolyn's mission is to make meaningful purpose vital in business. Her second book “For Love & Money” was awarded best Social Responsibility book in the 2022 Australian Business Book of the Year Awards. Her first book, Amazon bestseller, Path-To-Purpose, was Australia's first on Cause Marketing.Carolyn walks the talk. Through her B Corp Certified Consultancy, “The Cause Effect”, she helps businesses of all types and sizes navigate their path to purpose and unlock the full potential of their people, organisation and brand.Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

Have you ever wondered what it would take to tackle some of humanity's most urgent challenges such as climate change, social inequality, armed conflicts or economic disparity? If you have, you're not alone. But not all of us think that THE institution with the highest capacity to create positive change in the world is business. My guest today, Carolyn Butler Madden envisions a world where business is not just about financial gain, but a powerful force for good, with the potential to drive profit through purpose. Her life's work has been to empower leaders to unlock the full potential of their organizations by embedding a meaningful purpose into the fabric of their business and brand strategies. With her book, "For Love and Money" earning the title of best Social Responsibility book in the Australian Business Book of the Year Awards, Carolyn's literary contributions have already paved the way for many businesses seeking a purpose-driven future. In this conversation, Carolyn shares fresh insights into how purpose-driven leadership can unlock potential and drive growth. You can follow Carolyn Buttler Madden on LinkedIn. You can find the transcript HERE. Join the CultureBrained® Community– a one-of-a-kind virtual community for Heads of Culture, founders, and leaders who want to up their culture game. Check out more of our free resources 

In the last episode for 2023, I reflect on the interviews that have aired this year and some of the themes that have emerged. When I started this podcast back in 2021, it was only meant to be a limited 12-episode series and yet here we are at Episode 52. I guess I have become a bit addicted to interviewing people who I consider to be true leaders of our time, who are charting a new and better path for business. Our 2023 interviews covered a range of topics including: ❤️DEI – Diversity Equity and Inclusion

We need to move beyond our binary thinking of purpose or profit because together they are so much more powerful. That's the message ‘Chief Purpose Activist' Carolyn Butler-Madden is on a mission to spread with her work in supporting social impact and purpose-led businesses. With a background in marketing, Carolyn is perfectly positioned to move past the fluff and focus on meaningful actions that drive profit with purpose. In this episode she shares inspiring examples of businesses who walk the talk and reap the benefits while reminding us that change starts with one small step - and if it's taken with others that's even better!  Shownotes Read more at:  http://www.zoerouth.com/podcast/corporate-culture-carolyn-butler-madden   Key moments What is a purpose consultant?  [2:30] An accidental marketing career  [3:20] The social conscience disconnect  [5:20] Cause marketing  [7:10] We don't have to choose between purpose and profit  [9:00] Discovering purpose  [10:00] Don't stop with ‘why'  [12:00] Join us in the Amplifiers Academy  [15:00] The Unilever example  [16:00] SMEs with social impact  [22:00] The 6 pillars of purpose  [24:00] Purpose starts at home  [29:00] How can businesses afford it?  [32:23] Building a movement for change  [33:15] Start with what matters to you  [37:10] What's easy and what are you already doing?  [40:00]  

How does purpose help you grow a profitable business that people love?Purpose in business has become a common expectation, from employees, customers and investors. Yet many business leaders struggle to understand what it means for their business. We learn in this episode why purpose drives profit and why this approach in business connects with people in a powerful way. Carolyn Butler-Madden believes in a future where business is a force for good and this is why she is on a mission to make meaningful Social Purpose a vital part of business in Australia and beyond. This purpose has been the driving force behind becoming a 2x author, speaker, podcaster and founder & Chief Purpose Activist of Purpose Consultancy, The Cause Effect. The last 10 years took her on a journey from cause marketing to social purpose and eventually to launch her own Purpose Consultancy and to write two books entitled - For Love & Money; and Path To Purpose.Purpose is the lifeblood of an organization. This means building a strong and resilient business for the VUCA world by motivating and inspiring its employees, reshaping its culture, fostering opportunities for collaboration with partners, fostering movements of change through marketing, fostering innovation, and producing meaningful impact that stakeholders are proud of.Download this to learn more about the real life examples of  purpose-led businesses. Carolyn Butler-Madden Social Media: Website: https://www.carolynbutlermadden.com/TheCauseEffect Website: https://www.thecauseeffect.com.au/LinkedIn : https://www.linkedin.com/in/carolynbm/overlay/contact-info/Twitter: https://twitter.com/carolynbmInstagram: https://www.instagram.com/thecauseeffectconsulting/The Leadership Project is now pleased to partner with the Lighthouse Group. This partnership will help us to maximise our impact as we continue on our mission to empower leaders with the knowledge skills they need to create amazing teams and amazing workspaces.Join us in our mission at The Leadership Project and learn more about our organization here. https://linktr.ee/mickspiers You can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon https://www.amazon.com/dp/B09ZBKK8XV

Welcome to Episode 25 of the FLAM podcast.   For regular listeners of this podcast, you may remember an earlier episode (Episode 14) where I read a chapter from my book “FOR LOVE & MONEY How to profit with purpose and grow a business with love”   We had some great feedback on that episode so we thought we would do it again!   I've selected a chapter that covers a subject I speak a lot about. It is also the starting point for any work we do with clients when helping them uncover the higher purpose of their business.   We don't start with WHY. Much as I love and respect the work of Simon Sinek and much as I value his approach to purpose using the golden circle… today, understanding your unique organisational identity is essential to finding your way to a meaningful why; a social purpose. This is why we start with WHO.     Acknowledgement to Seth Godin whose phrase “People Like Us” I use to describe this part of the process.  It is such a perfect way to frame the part of our WHO that really matters when it comes to building a purpose-led business and brand.   Some of the themes we cover in this episode:   Who are we but the stories we tell ourselves? “People like us” believe things like this Why it's important to get clear on your “people like us” Defining your “people like us” – I share examples from some purpose-led businesses   I hope you enjoy the reading of this chapter. If you do and you'd like to buy the FOR LOVE & MONEY book,  it's available at all the major online book stores and some retail book stores in Australia.

Social purpose in business has become increasingly important for employee engagement and customer retention, yet many leaders still struggle to understand what it means for their business. So, how can defining your purpose help you grow a profitable business that people love? Sharing inspiration from organizations such as Intrepid Travel, Patagonia, Unilever and PayPal, Butler-Madden explores the intrinsic connection between the two things that drive successful purpose-led businesses: Love (of people, planet and humanity – the raw emotion behind purpose) and Money (profit and commercial success). When purpose drives profit, it offers the ability to be ambitious in the change you seek to create over the long term. Meanwhile you build a meaningful business for everyone involved; you attract invested employees, customers, and investors; and you build trust, the currency of a valued business.   Carolyn Butler-Madden is inspired by a future where business is a force for good and brands drive profit through purpose. Her mission is to make social purpose a vital part of business in Australia and beyond. She does this through speaking, writing and consulting, and advising small, medium and large organizations. Her first book, Path To Purpose, was Australia's first on cause marketing. Carolyn's 30-year international marketing career includes 18 years as an agency owner, working with some of the world's best brands.   Topics During this interview Carolyn and I discuss the following topics: What social purpose is and how relates to organizationsWhat the Ediman Trust BarometerWhy businesses need social purposeHow trust is so crucial in businessHow to develop an organizational identityHow as a leader you can develop a social purposeHow small to medium businesses can establish a social purposeHow middle leaders can help develop social purpose in their organizations For the complete show notes be sure to check out our website: https://leaddontboss.com/224

We decided to do something a little different for this podcast episode. Instead of interviewing a guest, I read a chapter from my book FOR LOVE & MONEY. How to profit with purpose and grow a business with love.   The chapter I selected is: The Purpose of Business Part II   What is the purpose of business? Surely by now, we can get beyond the idea that the purpose of business is to make money. The evidence is clear that trickle-down economics has not delivered what it promised.    This chapter shares a picture of what business can be, when we unlock its full potential. When business serves a meaningful higher purpose, that is when it will capture the hearts and minds of people. That is when it will realise its true and full potential.   I share a story, a personal experience with a client, that demonstrates the potential that people can bring to a business when they're emotionally invested in the outcomes that they're trying to achieve.    The other themes highlighted in this short episode include: Human endeavour and identity – the role our identity, our narrative plays in the choices we make and how we show up Emotions drive superpower – how when we care enough about something, that's when we can realise our own full potential Changing the system – I share my thoughts on what we can change What are the needs we are solving as businesses? How vital are they?   I hope you enjoy this episode. If you do, you can get the book here.    For every book sold we protect one square metre of rainforest through our partnership with B1G1 Business for Good and our impact partner, Rainforest Rescue.   If you're enjoying this podcast, please take a moment to rate it on your favourite listening app. CORRECTION: The MS Act came into effect on 1st Jan 2019 rather than 2020.

Carolyn Butler-Madden the founder of The Cause Effect. Carolyn is absolutely passionate about helping businesses big or small, connect with their brand purpose. She's a champion of Cause Marketing and a big believer in using business as a vehicle to create social impact and empower change. Her philosophy of putting social purpose at the heart of a business is energising business owners around the country and capturing the hearts and minds of Australians. Carolyn is on a mission to accelerate this movement of business as a force for good.and shares the commercial impact of purpose-driven businesses and brands.​

Carolyn Butler-Madden the founder of The Cause Effect. Carolyn is absolutely passionate about helping businesses big or small, connect with their brand purpose. She's a champion of Cause Marketing and a big believer in using business as a vehicle to create social impact and empower change. Her philosophy of putting social purpose at the heart of a business is energising business owners around the country and capturing the hearts and minds of Australians. Carolyn is on a mission to accelerate this movement of business as a force for good. and shares the commercial impact of purpose-driven businesses and brands. ​

THE FOR LOVE & MONEY PODCAST   Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose.

Check out Social Day (1st-3rd Sept 2020): www.socialday.co.uk Get 50% off with discount code: studylab Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Carolyn Butler-Madden https://www.thecauseeffect.com.au/ https://www.linkedin.com/in/carolynbm/ Do Good Sh*t page: https://www.thecauseeffect.com.au/dgs Book – Path to Purpose: https://amzn.to/2DKKdTg Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro We’ve covered social impact and purpose before, in fact it was just over on episode 120 with Karen Porter, who provided us with an excellent run through of development, buy-in and the pitfalls that most organisations fall foul to. This weeks guest Carolyn Butler-Madden is here to take a deeper dive into our Brand Purpose and strategic direction as we uncover her Path to Purpose program and the six stages we all need to take to deliver true brand purpose. You can read more about one component of this overall strategy in Carolyn’s books – Path to Purpose. Carolyn is also a speaker and Chief Purpose Activist at Purpose consultancy, The Cause Effect, believing in a world where business is a force for good and brands drive profit through purpose. In this episode we cover; Developing your Brand Purpose using the Path to Purpose Program; 1 – Brand Positioning 2 – People and Culture 3 – Partners in Purpose 4 – Customer Experience 5 – Marketing and Comms 6 – Impact and Performance Watch the episode video: https://youtu.be/W_Rzwp4Fm-4 Takeaways Top Tip When it comes to the Marketing and Communications of your cause or social purpose, don’t just talk about the actual program, talk about the impact you are having and want to create. And then invite others to do the same, get involved and subsequently spread the message. It should never be seen as an insular project as you are trying to impact the world – so let the world help you! Favourite Quote ‘You know everyone talks about purpose. It makes such a difference, because you are just driven, obsessively, because it matters, you care. It means something’. This is so powerful and I implore you to find your purpose because like Carolyn said – it matters and it means something. And who doesn’t want that in their lives? And Finally, the Most Important Takeaway from this Episode When it comes to brand positioning, be bold and brave, don’t make it passive. Safe is now risky and you shouldn’t be playing it safe when it comes to your brand. Be memorable for the right reasons. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Let's Get Visible Podcast | Episode 7 - In this episode I'm joined by Carolyn Butler-Madden. She is an author, speaker and founder & Chief Purpose Activist at The Cause Effect, a Purpose consultancy. She believes in a world where business is a force for good and brands drive profit through purpose. She helps business leaders define their Purpose and integrate it strategically into their brand and business in a way that results in meaningful social impact, as well as driving competitive advantage – through brand differentiation and employee engagement. Her mission is to make Social Purpose a vital part of doing business in Australia and beyond. Connect You can find more information about Carolyn or connect with her at www.carolynbutlermadden.com If you have any questions or comments, you can get in touch with me at hello@doreenbrown.com.au More blogs & podcasts can be found on doreenbrown.com.au Subscribe & Review! Are you subscribed to my podcast? If not, I'd encourage you to do that, that way you won't to miss an episode.

Today's business landscape is no longer just about turning a profit. Organisations must demonstrate what their brand stands for and how that is shaping the world. For those that are … Read More The post EP.79 Carolyn Butler-Madden on Cause Marketing, Social Change and the Benefits in Taking a Stand appeared first on Key Person of Influence.

Today's business landscape is no longer just about turning a profit. Organisations must demonstrate what their brand stands for and how that is shaping the world. For those that are … Read More The post EP.79 Carolyn Butler-Madden on Cause Marketing, Social Change and the Benefits in Taking a Stand appeared first on Key Person of Influence.

Your Next Chapter Podcast is brought to you by www.angelaraspass.com Like many of us, Carolyn admits to accidentally falling into her original career, rather than following a burning ambition. For over 30 years she thrived in the world of advertising agencies and even had her own successful agency in Sydney, her new home after London. Even though Carolyn grew up with a strong social conscience, courtesy of her Mum, she felt that the commercial world of advertising and marketing and her own inner world and values didn’t mix so well. So she kept her client and personal work with organisations such as Amnesty International, separate. But gradually, something began to shift, when she discovered the concept of Cause Marketing and a new opportunity emerged. Carolyn realised that she could align a brand with a cause that would deliver a positive social impact whilst also delivering commercially sound outcomes. The Cause Effect is the result. A Next Chapter Business that beautifully blends Carolyn’s expertise and heart, helping business owners to unlock the full value of a social purpose brand strategy to energise their business Show Notes Go to live events that call to you when you can – what you are exposed to their can shake you up and light your fire! If you feel there is a piece missing in your business, there most likely is. You need to dig deeply to find it, and the way to bring it in  Sometimes happenstance dictates change to us, and that can feel terrifying. But many a Phoenix rises from the ashes. You are sitting on a mountain of value that is unique to you – as Seth Godin says “if you’re not sharing your value, you are actually stealing!” Doubt will rear its head as Imposter Syndrome – you work through this by being clear on your Mission and your Vision  The more strategically aligned your contribution is with your business and brand, the more impact you can make, the more you can leverage  The more you share your vision, the more you will attract people like you, as you differentiate yourself with emotional resonance “I used to love what I do, now I do what I love” The old structures of business are becoming less relevant. There has never been a better time than now to explore and define the value you can bring and to who.

Carolyn Butler-Madden is the founder of Sunday Lunch, a marketing consultancy that specialises in cause and purpose-led marketing. Carolyn believes that by aligning a brand with a cause in a way that unlocks both brand and social value, businesses can do well by doing good. Carolyn is the author of Amazon best-selling book Path To Purpose, Australia’s first book on cause marketing. She’s also a contributing author to B1G1’s Better Business, Better Life, Better World book. Her vision for the future is simple - Brands drive profit through purpose. Marketing becomes a force for good. In this episode, Carolyn gives us a behind the scenes look at how cause marketing works, and talks about the history of the movement in Australia. She talks about how everything turned pink in Australia to support breast cancer, and how companies jumped on the bandwagon without giving any real thought to how it aligned with their brand. She tells us why this strategy is flawed, and how the ‘pink wave’ was a setback for the cause marketing movement in Australia. Carolyn talks about the strategies and stories behind some of the brands who are the best at cause marketing, including Zambreros, Airbnb, Pampers, and Allphones. If you want to learn about the power of cause marketing and how you can strategically align giving within your business, then take a listen. Enjoy! What You Will Discover in This Episode: How a trip to London turned into a 10-year career in the advertising industry. The cause marketing campaign that generated a 60% increase in brand trust. The misguided giving strategy that set Australia back years. How giving authentically with a strategically aligned purpose can be a powerful point of difference. Zambrero’s inspiring mission of giving 1 billion meals to those in need. How Airbnb used cause marketing to unlock $7 million worth of free media value. How Pampers’s giving strategy has enabled them to eliminate Maternal and Neonatal Tetanus in 20 countries. The story behind the success of the Allphones Red Hot Chilli Challenge campaign. Resources: Carolyn’s Book Path to Purpose Better Business, Better Life, Better World: The Movement Book Pampers Giving Back to the Community Zambrero’s Plate 4 Plate initiative Connect with Carolyn: CAROLYNBUTLERMADDEN.COM SUNDAYLUNCH.COM.AU Carolyn on LinkedIn iTunes: https://itunes.apple. com/au/podcast/inspiring- business-for-good/ id1442173853?mt=2 Stitcher: https://www. stitcher.com/podcast/ inspiring-business-for-good Soundcloud: https:// soundcloud.com/ inspiringbusinessforgood Google Podcast: https://www.google.com/ podcasts?feed= aHR0cHM6Ly9pbnNwaXJlLmJ1c2luZX NzL2NhdGVnb3J5L2luc3BpcmluZy1i dXNpbmVzcy1mb3ItZ29vZC1wb2RjYX N0L2ZlZWQv Spotify: https://open.spotify.com/show/2Gfg1nuJFEZpzRocWWWi2U?si=1hhfmpRsQiOAnEDk47EV5w Don’t forget to subscribe on iTunes to be notified when new episodes are released. Episode show notes proudly produced by Content Jet. The post Carolyn Butler-Madden on the Kings of Cause Marketing & Why Turning Everything Pink Was A Bad Move appeared first on Inspire CA - Family Small Business Accountants Brisbane.

In this episode, I'm joined by Carolyn Butler-Madden to share her insights on the benefits of cause-led marketing to the practice, the staff and to the world at large. Our dental practices have an impact on the world. And we can expand that impact by embracing cause-led marketing as part of our strategy.  CEO and founder of Sunday Lunch, Carolyn offers brand consultancy services to businesses that want to build purpose-led brands; brands that stand for something beyond profit. Sunday Lunch specifically takes a cause marketing approach to building purpose – aligning a client's brand with a cause in a way that unlocks both brand and social value. It's an approach that can be neatly summed up as “doing well by doing good”. 02:29: Why Carolyn moved from corporate agency style marketing to more social-cause driven. 06:33: How Millennials are driving the change in culture and cause marketing 13:35: How leveraging relationships and partnerships can increase sales and make a difference 16:10: What personal benefits cause marketing has for business owners 17:14: The impact cause marketing has on teams inside a business 23:18: How to integrate cause marketing into your practice And more

     In this episode, I'm joined by Carolyn Butler-Madden to share her insights on the benefits of cause-led marketing to the practice, the staff and to the world at large. Our dental practices have an impact on the world. And we can expand that impact by embracing cause-led marketing as part of our strategy. CEO and founder of Sunday ...   Read more... This article is copyright ©  Dr Jesse Green The post 149. Do Well in Your Business by Doing Good in the World with Carolyn Butler-Madden appeared first on Dr Jesse Green.

Finding your Social Purpose Sweet Spot My guest today says, “When you find your Social Purpose Sweet Spot, marketing your cause and engaging your audience becomes so much easier.” Joining me today is Carolyn Butler-Madden. Carolyn is founder of Sunday Lunch, a marketing consultancy that helps businesses do well by doing good. Carolyn is author [...] The post [Ep #92] Finding your Social Purpose Sweet Spot appeared first on The Ambitious Entrepreneur Podcast Network.

“Most people wouldn’t care if 74% of brands disappeared in the future.” This is a through provoking quote from the book “Path to Purpose – how to use cause marketing to build a more meaningful and profitable brand.” In this episode of Beyond Ideas we go “Beyond Marketing” and we explore with author Carolyn Butler-Madden the necessity for cause marketing in today’s increasingly conscious world of consumerism. Millennials and Technology are changing the face of consumerism. We explore what cause marketing is, why it is so important today and into the future, where and when to begin a cause marketing campaign and then explore how Airbnb have used cause marketing to make a huge difference to the community and to their bottom line. Carolyn is unapologetic in her position on brands today and is a thought leader in this area. It is an exciting and thought provoking episode. #pathtopurpose #causemarketing #carolynbutlermadden #beyondideas #create #innovate #collaborate. See acast.com/privacy for privacy and opt-out information.

As a cause marketing expert, Carolyn Butler-Madden helps business build more meaningful and profitable brands. Our conversation went deeply into how profit and purpose can combine for the greater good.