Podcast appearances and mentions of erika geraerts

In the first episode of the 5th season, I wanted to focus on my journey: owning and running a successful beauty, history, and design-driven brand; being an expectant first-time mother; and navigating life's ups and downs.  This is a side of myself I don't always share, but I wanted to open up this more personal and vulnerable aspect, in the hopes that it might touch you too, and make you feel like you're not alone in this. That's whether "this" is work, motherhood, or just trying to be happy and fulfilled. My good friend, Erika Geraerts—entrepreneur, creative, and CEO of the cosmetics company fluff—joins me for a more personal discussion about our shared paths.  We are close personal friends and share a business philosophy centred on sustainability and practical, beautiful designs. You've heard us talk business on the Pod before, but today Eri's insights and thoughtful questions lead to deep personal discussions and revelations. I also answer questions from you, our listeners. – Shop Latest Discover Bespoke This episode was live-recorded Wurundjeri country. Cleopatra's Bling Podcast was produced by Zoltan Fecso and the CB team. Original music by Cameron Alva.     

In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, welcomes Erika Geraerts, founder of Fluff Casual Cosmetics, to explore the concept of intentional beauty and its transformative potential within the beauty industry. Erika Geraerts has redefined what it means to be a beauty brand with Fluff Casual Cosmetics. By focusing on minimal, refillable products and meaningful consumer engagement, Erika challenges the traditional norms of the beauty industry. Join Lorraine and Erika as they discuss the challenges facing the beauty industry and how Fluff's countercultural approach aims to create a more mindful and ethical beauty landscape.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

Erika Geraerts only opens her store Fluff, four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously.

Recorded: February 18th, 2024. Location: Blairgowrie, VIC. Sponsor: @whatasesh Running & Mindfulness retreats. Register for my mentorship! ⁠Fill it out the form here. Guest: Erika Geraerts.⁠ Check out: Fluff. Casual Cosmetics. Fluff's next drop: Late March, 2024. THOUGHT SHEET 4.0:⁠⁠⁠⁠⁠https://thethoughtsheet.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join my Instagram Channel: "One Percenters" via @joshlynott Poems: One Thousand Swords - Josh Lynott I took one thousand swords to my one thousand hearts yet one kept beating it grew bigger as yours stopped. What if I only had one heart? and took one sword. Would you have died twice? Now, (Then) And when I moved on? It is not pain I crave, or to feel twice alive for you and for me. It is for courage, to be sharpened and carved. into something the world has not seen. I only hope they see, what I did. Feel, What I have. The Mirror - Erika Geraerts I've seen a lot of it and it's seen a lot of me me at my best me at my worst at my lowest my highest afraid, lost, shocked, excited, dreaming, scheming alone with friends in love heartbroken over years, through many tears celebrations, contemplations it's seen me and remained it's seen me and stayed it's never said much other than I'm here all at once I feel so big and so small the mirror shows me it all I've seen a lot of it and it's seen a lot of me. Journal Prompt: - What do you need to change or access to be willing? (Willing to negotiate) - "Just start, see what happens" --- Send in a voice message: https://podcasters.spotify.com/pod/show/josh-lynott-project/message

On today's show we chat to Erika Geraerts - a three time business founder and beauty industry powerhouse.  Erika co-founded the Melbourne-based content agency Willow & Blake in 2010, co-directing the company for five years. In 2013, she co-founded frank body, with a coffee scrub that revolutionised shower routines all over the world.  Three years later, Erika left both Willow & Blake as well as frank body - and since then, she's been the director of her very own beauty company called Fluff - a refillable, vegan, and cruelty-free cosmetics brand - which carries the message that it's okay to feel more with makeup, so long as you don't feel less without it.  Fluff operates as a drop model - where you can only shop for the products periodically - or every time there is a ‘drop' - making them unavailable for purchase outside of these intervals. You see drop models a lot with fashion brands, so tune in to hear Erika discussing how this works with beauty products.  Erika has seen a lot in the world of business, and more than a decade in the world of beauty in particular. She's built and exited businesses, dealt with raising money to start new ones, toyed around with supply chains and business models, and in all of this - has written extensively about the overlap of business and personal life.   – Erika is currently reading Good to Great by James Collins and is dipping her toes into the Beckham docu-series on Netflix.  She's also listening to The Rich Roll Podcast and specifically recommends the episode titled: Pixar Co-Founder Ed Catmull On The Art & Science Of Creativity, How To Do Your Best Work, Bring Out The Best In Others & Lead  – Find Erika on LinkedIn as Erika Geraerts and on Instagram as @erikageraerts  Find Fluff here: https://www.itsallfluff.com/ where DROP #6 is now officially LIVE!  – Wanting more? Find us on TikTok, Instagram and LinkedIn as @cleverwomenco  Ps. you can ask us a question or pitch to come on the show by heading to our website: clevermediaco.com  – And please don't forget to support us!  If you liked what you heard, subscribe to our show & leave us a rating and review - we will love you for it

This episode contains inspiring ideas, intimate connection, and practical advice, as we explore the power of purpose-driven work. Less an interview and more a free ranging and informative conversation between two longtime friends and successful businesswomen. Ethical beauty brand Fluff founder Erika Geraerts sat down with the creative director of Cleopatra's Bling, Olivia Cummings, to delve into the pressing issues of our time and the role that a life's vocation can play in shaping a better future.  Don't miss this opportunity to understand the journey from launch to legacy, and to learn about the business of building brands that truly matter. This episode was live-recorded Wurundjeri country. Cleopatra's Bling Podcast was produced by Zoltan Fecso and the CB team. Original music by Cameron Alva. You can discover Cleopatra's Bling designs, here.    

We don't talk a lot about The Business World on this podcast, but after reading Erika's blog posts about building her brand, I just knew I had to interview her!! Here's an excerpt:  "I was involved two businesses/brands that grew quickly and warped my idea of reality when it came to status, wealth, success, and values. 5 years in, I chose to leave a brand that just announced a 100 million dollar valuation, and start again. I too, sometimes wonder if I'm crazy."The questions we answer on this episode: I'd love to hear about your business journey - from leaving your previous startup to creating your own brand, FluffWatching you from the outside, I see you as following your own path in life; it's like you just want to live your most authentic life. Am I reading that right? You run a very values-driven business, and you've written about how tough it can be in a world driven by profits. Why was it important for you to do this? What are the pros and cons of doing this?We've both been in the beauty industry for a little while, but your approach to beauty at Fluff is quite unique. Can you tell me about Fluff's approach to beauty?You've written that you're not where your friends are (marriage, babies, houses). I'm not either! How do you feel about that? Has your definition of "success" changed with age?And what's next for you in life and business? Discover Fluff: https://www.itsallfluff.comFollow Erika on Instagram: https://www.instagram.com/erikageraertsErika's Medium blog: https://erikaisfluff.medium.com/

With special guest Erika Geraerts, founder of Fluff Casual Cosmetics. Linkity links:Find Fluff on Instagram at @itsall.fluff and Erika at @erikageraerts Join our crew:Find us on Instagram @twoobsJoin our Facebook group TWOOBS: A Kinda CommunityEmail us at welovepandas@twoobs.com Peeps to thank:Produced by Amelia NavascuesMusic by Kinkora & Lily 3PO TWOOBS acknowledges the Traditional Owners of the land on which we live & work, the Wurundjeri peoples of the Kulin Nation. We pay our respect to their Elders, past, present, and emerging. See acast.com/privacy for privacy and opt-out information.

“It's no longer that you're able to sell your product to 10 people in the room. It's that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She's the co-founder of renowned brands like frank body and Willow & The post Ep 52: Erika Geraerts – Startups, People and Growth appeared first on Impressive.

Funny Business presents.. Crash + Burn LIVE at 170 Russell with friends of the show Erika Geraerts, Alex Zaccaria, Nick Crocker and a special live performance by TAMMA. Recorded LIVE at 170 Russell in Melbourne, Australia. See acast.com/privacy for privacy and opt-out information.

The beauty industry is one that is large and influential but also often damaging to not only our self esteem but the health of our planet. This episode's guest Erika Geraerts, is disrupting the beauty industry with her casual cosmetics brand Fluff. Erika pulled her experience co-founding content agency Willow & Blake and beauty brand frank body to introduce Fluff as a way to challenge many of the beliefs held by cosmetics consumers. In our conversation we talk about how Fluff centers customers in their decisions, why and how Fluff is developing more responsible practices and how Fluff is planning to operate more sustainably in the future. Our conversation was so inspiring and I appreciate being able to share a brand working towards a better future. If you're interested in hearing about starting a movement and not just a product and disrupting industries sustainably then this episode is for you.Show notes: https://www.tylalockwood.com/podcast/15See omnystudio.com/listener for privacy information.

In our final episode for Season 1, we hosted a live webinar with Fluff founder Erika Geraerts. Erika has been involved in various business ventures over the last 10 years, from agency to beauty, hospitality to publishing. After stepping down from her role as co-founder of Frank Body in 2016, she is currently founder and head of Fluff Casual Cosmetics, a brand trying to do better, telling the world that beauty is more than makeup. This podcast centres around the learnings which have continued to drive Erika, as well as the concept of fearless action; what that means and how we can cultivate a sense of resilience in the face of adversity.We look at ideas such as purpose/dharma, accepting failure, values-based work/living and rising to meet what life asks of us by connecting to our own sense of self. This final episode is not to be missed! To learn more about Erika and Fluff, you can follow her at: Instagram - @erikageraerts + @itsall.fluffWebsite - https://www.itsallfluff.com/

In our final episode for Season 1, we hosted a live webinar with Fluff founder Erika Geraerts. Erika has been involved in various business ventures over the last 10 years, from agency to beauty, hospitality to publishing. After stepping down from her role as co-founder of Frank Body in 2016, she is currently founder and head of Fluff Casual Cosmetics, a brand trying to do better, telling the world that beauty is more than makeup. This podcast centres around the learnings which have continued to drive Erika, as well as the concept of fearless action; what that means and how we can cultivate a sense of resilience in the face of adversity.We look at ideas such as purpose/dharma, accepting failure, values-based work/living and rising to meet what life asks of us by connecting to our own sense of self. This final episode is not to be missed! To learn more about Erika and Fluff, you can follow her at: Instagram - @erikageraerts + @itsall.fluffWebsite - https://www.itsallfluff.com/

Get all links mentioned in the episode here: bit.ly/193-erikageraertsSkip through the episode: 00:28 - Welcome to Uncommon01:09 - Guest introduction01:25 - Ice breaker: creatures of habit04:12 - Childhood: the stories08:15 - Law & longing for creativity11:37 - The apple doesn’t fall far14:06 - A childhood by the bay16:13 - Copywriting & fostering employee talent23:41 - Willow & Blake: the first bet27:11 - Working with Aidan Hathaway29:59 - The process of understanding people34:02 - Recent reads & appreciation of books37:38 - Constant ambition & steady mind43:14 - Not all just a bunch of Fluff 48:48 - COVID-19: hindsight & foresight53:09 - Starting over again55:49 - Questions: least & most wanted57:43 - Combating hustle culture01:00:33 - Morning & evening routine 01:01:32 - Music recommendation 01:02:21 - If she could have a billboard anywhere01:02:53 - Go-to lockdown staple 01:03:35 - Wine requirements

"Beauty is so much more than make-up", says Erika Geraerts, Founder of Australian brand Fluff Casual Cosmetics, and my guest and fellow biz buddy on this episode. With this sentiment in mind and for the second time in a decade (she also co-founded the hugely successful beauty brand, Frank Body), Erika has truly disrupted an industry that has previously mostly told us that we need to wear stacks of make-up or follow a rigorous, multi-product, multi-step beauty routine in order to look or feel good about ourselves. But the needle is shifting, dialogues around the relationship between beauty and self-love are evolving and norms are changing (for the better) - Erika and Fluff are no doubt big drivers of this.In this ep, Eri and I talk about:how our relationship with beauty/cosmetics and self-love/self-care is changing (particularly during a time when we're all barely going out, mostly interacting through screens and wearing face-masks!)the challenges associated with being a young female founderthe pressures vs. the realities of 'the start-up dream'the huge shift in starting in business and launching a brand in 2013 vs. 2020how she's using her time in lockdown to write and plan for post iso life!... amongst a HEAP of other things. Pop a mask on, put your headphones in, go for a socially-distanced walk and take in the wisdom that is this incredible business (and beauty) brain.Erika's song choice for the Girl's Got Moxie S2 guest playlist on Spotify is "The Last Best Place" by John Hayes.Head to 'Overflow' @OfficialMoxieTV on YouTube for a BTS glimpse of this ep.Learn more about/follow Fluff Casual Cosmetics and Erika at:@itsall.fluff and @erikageraertshttps://www.itsallfluff.com/Head to https://medium.com/@erikaisfluff/16-is-everything-for-nothing-11ef195f67bb for a recently written piece written by Erika about life during Covid-19, that we also talk about in this ep.This podcast is proudly brought to you by www.moxie.com.au-------------------------------------------------I'd love to stay in touch and share more good thangs with you... Here are some suggestions:· If you like what you heard on today's ep, I'd love it if you gave our lil' poddy a review!· To be the first to know when a new podcast episode drops, hit the 'Subscribe' button on Apple Podcasts or Stitcher, or 'Follow' on Spotify· Check out our Girl's Got Moxie playlists on Spotify featuring songs requested by our guests (and more)· Head to 'Overflow' @OfficialMoxieTV on YouTube for a BTS glimpse of the podcast: www.youtube.com/user/OfficialMoxieTV· To learn more about Moxie products, head to www.moxie.com.au or find us at @moxiehq on Insta.· Find me on Insta @moxette· Get in touch any time at girlsgotmoxie@moxie.com.auMia x

This guest is one I've actually been meaning to get on since I started the podcast having been a huge role model and support for me in business and in life. Every time Erika and I run into each other, speedy catch ups seem to reveal that one or both of us is on the cusp of a revelation or new chapter leading to such interesting chats about ideas of success, personal development and joy. While you might have encountered Erika in her role as one of the co-founders of global e-commerce sensation, Frank Body, her story extends far beyond that in both directions all of which she openly explores with us today. Most recently, Erika is making waves with her fresh and fabulous Fluff Casual Cosmetics taking a bold new approach to beauty with refillable AND conversation starting packaging that's up there with my favourite handbag essentials. As one of the cleverest people with words that I know, Eri tells it far better than I could so let's jump right in – I hope you enjoy! + Follow Erika here + Announcements on Insta at @spoonful_of_sarah + Join our Facebook community here + Subscribe to not miss out on the next instalment of YAY!

This guest is one I’ve actually been meaning to get on since I started the podcast having been a huge role model and support for me in business and in life. Every time Erika and I run into each other, speedy catch ups seem to reveal that one or both of us is on the cusp of a revelation or new chapter leading to such interesting chats about ideas of success, personal development and joy. While you might have encountered Erika in her role as one of the co-founders of global e-commerce sensation, Frank Body, her story extends far beyond that in both directions all of which she openly explores with us today.Most recently, Erika is making waves with her fresh and fabulous Fluff Casual Cosmetics taking a bold new approach to beauty with refillable AND conversation starting packaging that’s up there with my favourite handbag essentials. As one of the cleverest people with words that I know, Eri tells it far better than I could so let’s jump right in – I hope you enjoy!+ Follow Erika here+ Announcements on Insta at @spoonful_of_sarah+ Join our Facebook community here+ Subscribe to not miss out on the next instalment of YAY!

If you’re an aspiring business owner, then it’s 100% normal to feel tempted by the siren call of success. But often, staying grounded and in touch with our true selves is far more important than wealth and status combined. In this episode, Erika Geraerts reveals the story of how she co-founded multiple thriving businesses and how staying grounded motivated her to change the face of the beauty industry. Erika Geraerts is the founder of iconic beauty brand, Fluff.Discover more:Connect with Erika on LinkedIn: https://www.linkedin.com/in/erikageraerts/ -Learn more about Fluff: https://www.itsallfluff.com -Tune in now to Adorn Cosmetics' Beauty, Business & Babies podcast: https://podcasts.apple.com/au/podcast/beauty-business-babies/id1494558229 See acast.com/privacy for privacy and opt-out information.

Robbie and Lach sit down with the very talented and very cool Erika Geraerts, Founder of Fluff Casual Cosmetics. See acast.com/privacy for privacy and opt-out information.

Erika Geraerts - Head of FluffErika is the founder of Fluff, a beauty brand for the next generation. Building more than just a beauty brand, Erika has a focus on creating products that highlight that the future of beauty is more than makeup.Alongside founding Fluff, Erika co-founded frank body, Willow & Blake, and LBSS cafe.On today's episode of The Daily Talk Show, we discuss: - Fluff and where it fits in the market- What success looks like- Arriving before the market is ready- Knowing what products to create- Capital raising- Hiring- Listening to your intuition- Trademarks- Intellectual Property- YouTube, makeup and similarities- Brand impressions- Tips for copywriting and brand voice- The psychologist - Reconciliation- Communicating evolution to investors- Creating a consumer relationship- Stress and the future- The next 6 months of FluffErika on Instagram: https://www.instagram.com/erikageraertsFluff: https://www.itsallfluff.com/Watch and listen to this episode of The Daily Talk Show at https://thedailytalkshow.com/778Email us: hi@thedailytalkshow.comSend us mail: PO BOX 400, Abbotsford VIC 3067The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you're part of the Gronk Squad.This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/

In this "Reflections" episode,Teri and Michael reflect back on episodes on beauty, fashion, and lifestyle: Episode 89: Erika Geraerts on beauty and how It's All Fluff, Episode 90: Lynn Power on managing #MeToo as a former advertising executive and disrupting the beauty industry with Masami hair products, Episode 91: Marjorie Lau on Marlo Hydroponic Skincare, beauty, and sustainability, Episode 92: Julie Raskin of the Foundation for New York's Strongest on zero waste and building a cleaner, greener NYC, Episode 93: Aditi Mayer on sustainability and decolonizing fashion, and Episode 94: Ettienne Percy of 90Something Magnolia, on building a sustainable fashion brand. During our conversation, Michael and I touched upon the following resources in our conversation: The role of the media and culture in shaping girls' and women's views of themselves and their relationship to the beauty industry The documentary film, “Miss Representation” by Jennifer Siebel Newsom, that explores how mainstream media and culture contribute to the underrepresentation of women in positions of power in America Our interview with Susan Basterfield and Gina Stevens-Rembe from the Enspiral Network The relevance of the term "decolonize" to our podocast, political ideology, and movement building Hasan Minhaj's Patriot Act episode on fast fashion The TV show, The Good Place How important bees are to human survival and what would happen if they went extinct --- Thanks for tuning in to the en(gender)ed podcast! Be sure to check out our en(gender)ed site and follow our blog on Medium. Join our feminist community of survivors, advocates and allies! Consider donating because your support is what makes this work sustainable. Please also connect with us on Twitter, Instagram and Facebook. Don't forget to subscribe to the show!

Listen if: You only feel beautiful if you’ve got make up on... but you've never stopped to really think about why.In this episode Jess and Stef sit down with Erika Geraerts, one of the co-founders of Frank Body who went on to start make up company Fluff.In this important conversation that every woman needs to hear, Erika explains why she started a make up brand that encourages people to wear less make up, discussing problems with the beauty industry and how she’s endeavouring to shift the narrative. Erika shares why she decided to target Gen Z, offering insights into what extensive research has revealed about marketing to the younger generation, and how they differ from millennials. Erika will leave you feeling empowered and inspired, as she talks about finding the balance between purpose and profit, why she believes acceptance of individuality is the future, and describes what she does when she’s feeling overwhelmed about all the issues in the world. Plus, find out the reason why Erika receives an email a week saying her website sucks.You can find Erika on Instagram at @erikageraerts, and Fluff at @itsallfluff. You can find Jess and Stef on Instagram at @howtwolive.Join How Two Live: The Podcast's Facebook group here.The games Jess and Stef were talking about are:DrawfulSettlers of Catan To get in touch, email contact@howtwolive.com. CREDITS Music by: KausyEdited by: Andy Maher Coordinated by: Bianca Wittner See acast.com/privacy for privacy and opt-out information.

On this episode of en(gender)ed, our guest is Erika Geraerts,a former executive at Frank Body who started her own brand, Fluff, two years ago.  We speak with Erika today about her journey as a founder and beauty brand iconoclast, Fluff, an ethical beauty brand based in Melbourne, the state of the beauty industry, and the ways in which beauty, lifestyle, consumption intersect to shape women's views of ourselves, our bodies, and impact our relationships. During our conversation, Erika and I referenced the following resources and topics: The role of family and culture in shaping girls' and women's views of themselves and their relationship to the beauty industry The documentary film, "Miss Representation" by Jennifer Siebel Newsom, that explores how mainstream media and culture contribute to the underrepresentation of women in positions of power in America The stereotypical housewife archetype of June Cleaver in Leave It to Beaver (whom Teri mistakenly referred to as "Betty Cleaver") The impact of Kim Kardashian on girls, beauty, self-image, etc. The Medium post about a mom who pretended she was an 11 year-old girl and what she learned in the process This episode was sponsored by Masami, the ultimate in botanically hydrated hair.  You can find Masami online at lovemasami.com and share your hair @lovemasamihair on Instagram, Facebook, Pinterest or Twitter. --- Thanks for tuning in to the en(gender)ed podcast! Be sure to check out our en(gender)ed site and follow our blog on Medium. Consider donating because your support is what makes this work sustainable. Please also connect with us on Twitter, Instagram and Facebook. Don't forget to subscribe to the show!

Welcome to a mini episode of Female Startup Club. In these mini eps I ask successful female founders 6 easy questions and today I’m chatting to Erika Geraerts. She’s one of the original founders of the wildly successful business Frank Body, a 20 million dollar business that’s become a household name in Australia and around the world, to launching a new startup that’s setting out to revolutionise the beauty industry and bring a whole new meaning to makeup for Gen Z’s. If you’re new here and you haven’t seen any of my other vids yet, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand @thisiskincs and I started this little corner of the internet to connect with the female founders and women in biz that I’m inspired by on the reg. And all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your

Erika is the founder of Fluff the ethical cosmetics brand based in Melbourne. Soph and I chat with Erika about the current state of the industry, the struggles they've faced going against the beauty grain and Erika's journey in business and in life.

This week! We’re going through our open tabs and will be discussing the search for Generation Z, Pandora’s new sonic logo, and the importance of morale and motivation as management tools. Helping us bring some outside perspective today is our special guests Erika Geraerts. Erika is an impressive woman. First, she co-founded content agency Willow & Blake, co-directing the company for five years. Then in 2013, she co-founded skincare company frank body, which went on to become an international beauty sensation. In 2016, Erika left Willow & Blake and frank body, and has since been working on her new venture in beauty, Fluff – a brand with a mission to empower and draw inspiration from teenage girls, simplifying beauty products and embracing reality. We’ve mentioned Fluff various times on the podcast because of Erika’s refreshingly transparent approach of sharing the ins and outs of building the business. We are so super delighted to have her here. Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen. Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter Intro Willow & Blake http://www.willowandblake.com/ Frank Body https://www.frankbody.com/au/ Fluff https://itsallfluff.com/ Lara In Search of Generation Z https://newrepublic.com/article/153400/search-generation-z Jeremy Pandora Unveils its First Sonic Logo https://adage.com/creativity/work/pandora-sonic-logo/1729321 JWGYTB episode 062 http://jackywinter.givesyouthe.biz/41d0f036 The Culture Gabfest “New Theme Song” Edition http://www.slate.com/articles/podcasts/culturegabfest/2014/12/slate_s_culture_gabfest_comes_up_with_new_theme_music_out_with_the_old_in.html Fluff newsletter https://itsallfluff.com/newsletter/ Mastercard sonic logo https://www.fastcompany.com/90305949/mastercard-just-launched-a-sonic-logo-heres-what-it-sounds-like Gimlet media - Chompers https://www.gimletmedia.com/chompers The Veni, Vidi, Vici of Voice https://www.wired.com/story/voice-technology-content-commerce/ Erika Michael Seibel Tweet https://twitter.com/mwseibel/status/1096436630347407360 Erika’s Socials Fluff’s website https://itsallfluff.com/ Fluff’s Instagram https://www.instagram.com/itsall.fluff/?hl=en Thumbs Up / Thumbs Down / Shaka Designtitles.com https://designtitles.com/ Billie Eilish’s socials https://www.instagram.com/wherearetheavocados/?hl=en If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of! To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/ Special thanks to Jacky Winter (the band, with much better shirts than us) for the music. Listen to them over at Soundcloud. Everything else Jacky Winter (us) can be found at http://www.jackywinter.com/

Today's guest is Erika Geraerts.Erika started her first company with two friends in September 2013 called , a copy writing and editorial agency at age 23. From there she started a cafe in Melbourne and then co- founded her 3rd business ‘Frank Body', a skincare and beauty company best known for their scrub made of coffee grounds.Recently, she made a bold decision to walk away from her $20 million company to launch a new, ‘industry disrupting' make-up brand 'Fluff' aimed at 13-20 year old females.She has been featured widely in the media and is an inspirational business woman with wisdom beyond her years.The books recommended by Erika on the show are:A new earth - Eckhart TolleThe hard thing about hard things - Ben HorowitzThe places that scare you - Pema ChödrönThe 4 agreements - Don Miguel RuizConversations with God - Neale Donald WalschShoe Dog - Phil KnightPodcasts:Ezra KleinYou can find Erika herewww.itsallfluff.comhttps://www.instagram.com/erikageraerts/

In this bonus episode of the Glow Journal podcast, I (Gemma Watts, your regular host) am getting candid about the state of the beauty industry. We’re eleven episodes in and, up until this point, I’ve managed to remain as objective as possible and have made a concerted effort not to insert myself into the interviews- however, following last week’s episode with Fluff founder Erika Geraerts, the tables were turned and I found myself on the receiving end of Erika’s question list. I strongly recommend listening to Erika’s episode before delving into this one as not only will it provide some much needed context for this chat, Eri has a LOT of really important things to say. Up until publishing this episode, I wasn’t too sure what I would do with this audio as I’ve never wanted the podcast to become about me- but here it is. In this episode, I chat to Eri about the process I go through when reviewing products as a beauty writer, pretty much everything that I think is wrong with social media, the ethical dilemmas I grapple with daily and the specific message I want people to take from what I publish. You can follow me on Instagram at @gemkwatts and @glow.journal, stay up to date by visiting glowjournal.com, or get in touch at hello@gemkwatts.com See acast.com/privacy for privacy and opt-out information.

In episode eleven of the Glow Journal podcast, host Gemma Watts sits down with Erika Geraerts, founder of Fluff and one of the original co founders of Frank Body. A few years ago, Erika made the decision to walk away from the 20 million dollar business that she had helped to build. The reason? A wish for a cosmetics company that challenged every parameter previously set in place by the beauty industry. From there, Fluff was born. Fluff, which Erika describes as a “casual cosmetics company,” in both product and approach, has become something of a movement. Fluff hold events, publish think pieces and pushes the industry to become more transparent. Fluff is more than products, hence the name- Erika wants her young audience to understand that, while makeup is fun, it really is just that- Fluff. This is a fun episode for a number of reasons- firstly, we have a new mic setup so you can pass that on to your friends who were initially put off by the sound quality (sorry), and secondly because Eri is a friend of mine, so this may be the most honest episode of the Glow Journal podcast we’ve produced thus far. In this conversation, Erika explains exactly why she chose to leave Frank, her disengagement with influencer marketing and why businesses, not just beauty brands, need to be held accountable for their messaging. You can read this interview now at: glowjournal.com/interview-fluff-erika-geraertsFollow Fluff on Instagram at @itsall.fluffDiscover more about Fluff at itsallfluff.comStay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com See acast.com/privacy for privacy and opt-out information.

What a way to kick off the year on the Fluke Beauty Podcast channel. I am so excited to share this interview with you with the founder of It’s All Fluff, Erika Geraerts. This brand is approaching beauty in a different way, choosing to be socially responsible with the message they are broadcasting to the…

Wanna know what your audience wants? Matt @mattgottesman talks with Erika Geraerts (founder of Fluff) about being passionate about people, how brands need to engage with their markets today, why there is a big need for marketing in an ethical and sustainable way, interesting findings on Gen Z, learning about beauty, money, social media and consumption for an entire generation and more...

A few years ago, Erika did what some might consider crazy or even unthinkable. She left the business she co-founded with her best friends at the height of its success, to go out on her own. Erika is the co-founder of Frank Body – the $20 million brand that’s referenced as one of the best Aussie start-up successes in recent years. It was courageous decision, but one that was driven by Erika’s mission to fight back against the unrealistic portrayal of women by the beauty industry, and her desire to create a positive narrative around what it means to be beautiful. After selling all of her shares in frank and raising additional seed funding on just her idea, Erika started building her next venture, Fluff. It’s a beauty brand for the Gen Z-ers and while it’s novel, it can be polarising and at times confusing for anyone over the age of 20. It’s not like any beauty brand you’ve seen before, and that’s precisely the point.  Today’s episode is the story of leaving a business at its peak to build another one from the ground up.

Frank Body co-founder Erika Geraerts left her $20 million coffee scrub company to invent a new category within the beauty industry. She's now on a mission to empower young girls everywhere to feel more comfortable with themselves. According to this forward-thinking founder, the world has enough makeup products, and what the industry really needs is better products with better brand messages. Geraerts thinks makeup should be fun, not a necessity or a chore, which is one reason she called her company Fluff. But there's nothing frivolous about her approach to business. Geraerts is filling a void in the cosmetics industry and raising up the self-esteem of women globally in the process. In this compelling video interview, Geraerts reveals why she decided to leave her booming skin care company, and what she sees on the horizon for Fluff. She also talks about her strict manufacturing process, her focus on sustainable products, her unique customer development process, and the distinct way the company creates online content. Key Takeaways How Geraerts chooses manufacturers to create her products The company’s unique customer development process for finding out what types of products solve her customers’ problems Why she won’t be focusing on traditional influencer marketing to promote her products Fluff’s unique website launch strategy and how they work with their customers and freelancers to curate all of their content  

In episode five of Beauty Island, host Brittany Stewart sits down with Erika Geraerts.You might not know her name, but you definitely know what she’s done. Erika was one of the founders of Frank Body, the coffee scrub beauty brand that’s gone on to revolutionise the beauty space and make millions in the process. But that’s just the tip of the iceberg. At just 29, Erika has done more than most people do in a lifetime - including founding a content agency, writing a children’s book, opening a cafe, and launching two unique and successful beauty brands, including her latest baby, Fluff. It’s unlike anything else you’ll find in the beauty world - and no, not a speck of millennial pink in sight.Erika welcomed me into the very cool Fluff showroom-cum-office in Melbourne. We talked about her career, forging your own path, the logistics of launching a business, the definition of success, and the problems with the beauty industry as it currently is. We also talked about her decision to leave Frank and launch Fluff, why it’s so different, why she ditched millenials for centennials (that's 16-22 year olds) as her ideal customer, her tattoos and much more. I hope you find our chat as fascinating as I did. (And her special products are so unique and interesting!)Follow Erika Geraerts:Instagram: @itsall.fluffShop Fluff: FluffFollow Brittany Stewart:Instagram: @beautyislandpodcastEmail: beautyislandpodcast@gmail.comPlease note - all beauty products mentioned in this episode are honest recommendations, with no sponsored or advertised mentions. The links below are also not affiliate links - just provided for your ease if you'd like to check them out further. If at any time affiliate links or adverts appear in this podcast, they will be very clearly labelled.Erika's chosen Beauty Island products:Black Afgano by Nasomatto: http://bit.ly/2OahsizCoconut oilFluff Bronzing Powder: http://bit.ly/2Pwini4Agent Nateur Holi Oil: http://bit.ly/2z8PTjXAgent Nateur Holi Stick Deodorant: http://bit.ly/2z7CZ5YFrank Body Lip Scrub: http://bit.ly/2CNq0ddMr Smith Sea Salt Spray: http://bit.ly/2JjCjPmLittle Company: http://bit.ly/2AvZtPHTattoosThe beachSound effects obtained from ZapsplatMusic: Dexter Britain

Instagram-famous model and health advocate Steph Claire-Smith joins us to chat about the never ending showreel of thin, fit and FaceTuned women online, how disordered eating very rarely discriminates, and her unique collection of 'Before & After' snaps. We also chat to ex-Frank Bod founder Erika Geraerts about her new casual cosmetics company, Fluff. She discusses the way covering your bits in brown coffee scrub became a social media phenomenon, empowering Gen Y girls, and her ‘fuck you’ approach to the beauty industry.

On episode 13 on #MerryBiz we welcome Co-founders and Directors of Frank Body and Willow & Blake. Yes ALL THREE #girlboss ladies! This episode is jam packed full of action steps to take your business to the next level! Plus it's fun because there's 5 girls talking on the podcast! Yeah! Who run the world?!  FrankBod brought in $20 million revenue last year and they continue to grow and grow. They sell a scrub EVERY 40 seconds! Woha! Welcome to #MerryBiz Jess Hatzis, Erika Geraerts and Bree Johnson! Take a listen!  #MERRYBIZ SHOW NOTES  Some questions we ask...  How did you all meet and start your two start ups? How did you grow your Instagram account from 0-350 000 in one year? How do you implement social responsibility and charity work within your business? How do you decide who looks after what? Is there a structure? Or go with the flow? How do you decide what product to create next? "Nothing is good or bad... but thinking makes it so." Some moments of AHA! in this episode... It takes time to grow your audience. Be patient. Why you need to create unique and fresh content to engage your audience. It's best to nail one platform... then move onto the next.  Why you need to listen to what your audience wants... not just what you want.  The importance of switching off (away from screens!) "It's nice to have money and things that money can buy but it's good to check up once in a while to check you haven't lost the things that money can't buy."   See acast.com/privacy for privacy and opt-out information.

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram. Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake.   In this episode you will learn: How to find your voice and personify your brand How to turn influencers into brand ambassadors Key tips on speaking to your target market The best ways to generate content for Instagram Hacks to scale your business to epic proportions & much more!