Growth Masters

Visit Al.ive body at: https://alivebody.com.au/ The post EP 67: FROM LAW ENFORCEMENT TO DESIGN ENTREPRENEURS: THE UNCONVENTIONAL JOURNEY OF ALISA AND LYSANDRA OF AL.IVE BODY appeared first on Impressive.

Visit Oz Hair & Beauty: https://www.ozhairandbeauty.com/ The post EP 66: OZ HAIR & BEAUTY – FROM HUMBLE BEGINNINGS TO A BEAUTY PRODUCTS EMPIRE appeared first on Impressive.

Visit Oz Hair & Beauty: https://www.ozhairandbeauty.com/

Visit WHO IS ELIJAH at https://whoiselijah.com.au/ The post EP 65: WHO IS ELIJAH – HOW RAQUEL & ADAM BOURIS BUILT A LUXURY, CRUELTY FREE FRAGRANCE BRAND appeared first on Impressive.

Visit WHO IS ELIJAH at https://whoiselijah.com.au/ The post EP 65: WHO IS ELIJAH – HOW RAQUEL & ADAM BOURIS BUILT A LUXURY, CRUELTY FREE FRAGRANCE BRAND appeared first on Impressive.

“When you've got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You've got multiple people that can turn a molehill into a mountain.” – Kajal Pala Kajal Pala is the CEO and Co-Founder of Mindflight7 The post EP 64: KAJAL PALA – HOW ‘EDUTAINMENT' HAS TRANSFORMED LEARNING AND THE CHALLENGES OF BEING A FOUNDER appeared first on Impressive.

“Last click attribution is the worst because you're basically giving credit to the last person so someone is able to fully steal attribution…if there's multiple steps along the journey, someone is coming to essentially hijack a piece of it, they're cutting down on revenue as an influencer that is sending traffic to that brand.” – The post EP 63: GEOFF STUPAY – THE THREAT OF COUPON GIANTS IN E-COMMERCE AND THE CHALLENGES OF RUNNING A SOFTWARE BUSINESS appeared first on Impressive.

“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs The post EP 62: NATHAN BUSH – HOW TO RETAIN AND ACQUIRE GOOD TALENT, AND RE-PLATFORMING YOUR BUSINESS appeared first on Impressive.

“Our success rate is extremely low, however, when we do get success, it's so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would The post EP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY appeared first on Impressive.

“The aim of the game is to drive acquisition… everybody's trying to get that first shot, and then you drive that retention through your own channels” – Cameron Lawson A marketing professional with over a decade of experience across every channel, Cameron Lawson is the person you want to hear from for all things digital The post EP 60: CAMERON LAWSON – PANDEMIC MARKETING AND THE CUSTOMER-CENTRIC APPROACH appeared first on Impressive.

“Everything that I had gone through in my career, I'd learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company, SalesIQ. As CEO, Co-Founder and Head of Growth, The post EP 59: LUIGI PRESTINENZI – SALES TRAINING & CREATING CONFIDENCE IN YOUR APPROACH appeared first on Impressive.

“Understand your customer, it sounds so basic but most companies don't do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W, Salesforce and Microsoft are just The post EP 58: MARK BAARTSE – PERFORMANCE MARKETING VS. BRAND MARKETING AND THE FUTURE OF AI appeared first on Impressive.

“It's always about practice – 10,000 hours, 10 years… You have to spend a meaningful amount of time doing something to be successful at it” – Vadim Rogovskiy A serial entrepreneur early on in his career, Vadim Rogovskiy launched his first company at the ripe old age of 18. He ran a web design studio The post EP 57: VADIM ROGOVSKIY – SOLVING FASHION ECOMMERCE INDUSTRY PROBLEMS USING TECH appeared first on Impressive.

“I have this incredible opportunity to work with brilliant people to solve problems in ways that I probably wouldn't solve them, so I'm learning every day and that really motivates me” – Lucinda Hartley Co-founder, serial entrepreneur, urban designer, keynote speaker and true innovator, the inimitable Lucinda Hartley has spent the past decade pioneering methods The post EP 56: LUCINDA HARTLEY – INNOVATION & DATA LED DECISION MAKING appeared first on Impressive.

“People come for the workout, but they stay because they belong somewhere and they aren't a number at KX” – Aaron Smith The brains and brawn behind KX Pilates, Aaron Smith, is an award winning innovator and entrepreneur in the fitness industry. Launched in 2010, KX Pilates was developed  in line with the Japanese philosophy The post EP 55: Aaron Smith – GROWTH & REFOCUSING appeared first on Impressive.

“Imposter syndrome is a signal that you're growing, it's a signal that you're putting yourself into new situations and leaning into things which are difficult that you need to charter” – Hannah Spilva LVLY is Australia's most adored flower and gift delivery service operating across Sydney, Melbourne, Brisbane and Adelaide, and Hannah Spilva is one The post Ep 54: Hannah Spilva – Disruption & Resilience appeared first on Impressive.

“So often in business we are taught to avoid stress, rather than utilise it in a healthy and effective way to produce the results we are looking for” – Kerwin Rae. Kerwin Rae is an incredibly successful entrepreneur, international speaker and investor, with strict no BS rule when it comes to business. As a high The post Ep 53: Kerwin Rae – Business Consulting & Entrepreneurship appeared first on Impressive.

“It's no longer that you're able to sell your product to 10 people in the room. It's that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She's the co-founder of renowned brands like frank body and Willow & The post Ep 52: Erika Geraerts – Startups, People and Growth appeared first on Impressive.

“Programmatic is pivotal. End of the day it plays a key role in the entire funnel process.” – Deryck Wills Deryck Wills is a digital marketer with decades of experience in the space. Since 2018, he's served as Managing Director for Engine Media Exchange, helping to build the future of programmatic advertising at this exciting The post Ep 50: Deryck Wills – Inside Programmatic Advertising appeared first on Impressive.

‘The industry is changing quickly, text messaging marketing is very new still for many folks. We're just figuring out some of the best practices and how to transform it into a really essential marketing channel.' – Andrea Wan In 2021, personalised SMS marketing is crucial to providing a world-class customer experience. With over 98% of The post Ep 49: Andrea Wan – Personalising SMS Marketing appeared first on Impressive.

“I wanted to take a big risk. I was sick of trying to do traditional stuff and trying to be this watered-down version of myself wearing a three-piece suit as a marketing consultant and all this bullshit.” – Louis Grenier Founder of popular contrarian marketing podcast Everyone Hates Marketers Louis Grenier has made a name The post Ep 48: Louis Grenier – Everyone Hates Marketers appeared first on Impressive.

“I was the kid at school who was always selling sh*t.” – Jack Slade Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia's fastest growing media companies from the ground up and founded Australia's most engaged with men's lifestyle publications. But how does he increase revenue for a The post Ep 47: Jack Slade – Monetising your content-driven business appeared first on Impressive.

“You can be the greatest visionary or innovator, but the challenge is you often need someone to look at your problems from a different perspective to truly understand how to fix the issues you may be experiencing.” – Andrew Morello At just eight-years-old pumping petrol at his dad's service station on Pascoe Vale Road and The post Ep 46: Andrew Morello – You Never Want to be the Smartest Person in the Room appeared first on Impressive.

Co-founder of Pozible and Birchal, Alan Crabbe brought crowdfunding to Australia and Asia pacific. Combining his background in web application design with his entrepreneurial spirit, Alan and his co-founder built the Pozible platform to help creators fund new projects and ideas. The platform helped creatives build audiences, raise capital and get ideas off the ground The post Ep 45: Alan Crabbe – Behind the Buzzword, Crowdfunding appeared first on Impressive.

“For SMEs who don't have the same buying power as an Apple or Nike, you are left with really high conversion fees.”– David Tan Opening its doors 5 years ago, Airwallex was founded on the basis for businesses to have a better way to make global payments. By simplifying and enhancing the process, Airwallex connects The post Ep 44: David Tan – Fintech Trends appeared first on Impressive.

The inception of Podium started with a problem at a tire shop owned by the founder's father. Google reviews became the next big thing, and suddenly they were affecting the way small businesses were perceived. Despite hundreds of hundreds of happy customers, a small percentage of negative reviews were leading the shop's reputation. Upon investigating, The post Ep 43: Taylor Cutler – Encouraging Quality Customer Reviews appeared first on Impressive.

Chris Christofi has been in the financial industry since 1999, but it wasn't always smooth sailing for the real estate mogul. After a dissolved business partnership and some bad decisions, Chris found himself in $780,000 of debt. In order to come out on the other side, he had to sell all his assets, move in The post Ep 42: Chris Christofi – Leadership and Entrepreneurship appeared first on Impressive.

After spending 5 years as a full-time music producer & songwriter in New York City working with artists like Fat Joe, Shaggy, and Ryan Leslie, just to name a few, Gaetano began to re-evaluate his career goals. Blending his background as a musician in singing and songwriter with his technical skills in SEO, Gaetano DiNardi The post Ep 41: Gaetano DiNardi – Bringing Tech & Music Together appeared first on Impressive.

Sick of bogus, fake reviews from competitors? Or maybe you're struggling to find ways to encourage positive reviews from happy customers. Either way, reviews are a crucial part of running a successful business. Host, Robert Tadros, and guest, Rad Mitic from TrustPilot, discuss how to combat fake reviews and other review platform tips for businesses The post Ep 40: Rad Mitic – Combatting Fake Reviews appeared first on Impressive.

Are you using LinkedIn as much as you should be? While LinkedIn has been a long standing platform for professionals to connect, integrate and innovate — the ongoing pandemic has brought about a new perspective on how it can be used to help drive engagement and connect leads. Founder and CEO of Codi Agency and The post Ep 39: Lisa Teh – Humanising LinkedIn appeared first on Impressive.

Listen: Rob and cofounder of Finder, Fred, breakdown how they achieved innovation in their entrepreneurship endeavors. Fred Schebesta embraced his curiosity from a young age and creativity and exploration are nothing new for him. His inspiration for creation stems from back in the day, way before PCs, when he built computer games and learned how The post Ep 38: Fred Schebesta – Strategy Isn't Always the Key to Entrepreneurship appeared first on Impressive.

“Luxury is extreme value creation – nothing more, nothing less.” – Dr. Daniel Langer So why are people buying luxury? No, it's not because of status. And it's not because they want to impress others either.  Luxury doesn't stem from judgment – it stems from understanding. And without creating sentiment with your consumers, forget convincing The post Ep 37: Daniel Langer – Providing Extreme Value, Even in Tough Times appeared first on Impressive.

The manufacturing industry in Australia has been struggling for years. Over the past decade we've seen the closure of a lot of manufacturing sites, particularly in the automotive space. But with the coronavirus pandemic, the tides may be turning. A renewed interest in onshore manufacturing is occurring, both locally and on a global scale. So how The post Ep 36: Utilising New Technology in Australian Manufacturing appeared first on Impressive.

Conversamos con Oscar Muñoz Cofré, de Green Glass, sobre la estrategia detrás del crecimiento brutal de este ecommerce.

Conversamos con Ismael Briasco, LinkedIn Growth Hacker, sobre cómo un equipo de ventas debería estar utilizando LinkedIn para fortalecer la estrategia de prospección de cuentas claves.

En este episodio, conversamos con Leticia Henry, Estratega de Socios para Latinoamérica en HubSpot, sobre cómo crear una experiencia web para cada uno de los visitantes de tu sitio.

En este episodio, conversamos con Carla Ramirez, manager & global ecommerce analytics & customer retention de The Estée Lauder Companies, sobre cómo este negocio utiliza la data para comprender e influenciar el comportamiento de los consumidores

Si realmente deseas hacer crecer tu marca y extender su alcance, definitivamente deberías considerar los podcasts y no perderte este episodio junto a Gabriela Escamilla, Host del podcast Marketing Hack Show & Field Marketing Specialist en RD Station.

Conversamos con Daniel Heinsohn, Marketing Communications Manager en Microsoft, sobre cómo generar contenido y hacer que toda la organización también sea un músculo para distribuir esos contenidos de la marca.

Conversamos con Alan Berrospi, Regional Sales Manager en Xertica, y Luciano Tozato, Head of Machine Learning and AI en Google, sobre el papel de la data y la tecnología para mejorar la experiencia del cliente.

En este episodio, conversamos con Johanna Rodriguez, Team Lead | Latam Growth Expert en HubSpot, sobre cómo los equipos modernos de ventas utilizan el video para atraer más clientes potenciales.

En este episodio, conversamos con Juanita Moreno, Inbound Professor (Spanish) en HubSpot, sobre cómo crear una estrategia de marketing de contenido exitosa para llegar a tu audiencia y aumentar las conversiones.

En este episodio, conversamos con Mario Rodriguez, Enterprise Commercial Leader en Microsoft (South Region), sobre cómo debe ser la anatomía de un equipo de ventas B2B para alcanzar la máxima eficiencia operativa.

Sales Inside. En este episodio, conversamos con Daniela Serna, Senior Manager New Business Development en Platzi, sobre cómo diseñar una estrategia de seguimiento a prospectos que no cueste tiempo ni dinero.

En este episodio, conversamos con Matias Godoi, Account Director en Salesforce, sobre cómo diseñar una estrategia de automatización de marketing para personalizar la experiencia de compra.

En este episodio, nos acompaña Chris Payne, conferencista internacional y experto en ventas B2B, para conversar sobre cuál es la definición de una negociación exitosa, cómo dirigirse a las objeciones para descubrir el potencial real, comprender el valor de "No" en una negociación, usar diferentes tipos de declaraciones y preguntas para descubrir verdades ocultas en una negociación, cómo crear grandes resultados para ambas partes en una negociación y en qué momento entender cuándo abandonar una negociación.

¿Tienes un e-commerce o estás pensando en montar uno? ¿No sabes que formulas implementar para vender más? En este episodio, conversamos con José Carlos Cortizo, Chief Marketing Officer de Product Hackers, para analizar qué están haciendo los e-commerce que más crecen, con foco en Grow, CRO, Gamificación y Diseño de Producto.

COVID-19 está cambiando la forma como interactúan los compradores y vendedores B2B. Los líderes de ventas inteligentes están aprendiendo cómo adaptarse a la próxima normalidad. Conversamos con Gastón Edreira, Enterprise Corporate Sales en Salesforce, sobre los cambios que debemos incorporar para planear nuestra recuperación en ventas y reimaginar la próxima normalidad.

¿Cómo usar técnicas avanzadas de cualificación de prospectos como tu nueva ventaja competitiva? En este episodio, Bernardo Castañeda, Business Development Latinoamérica en Pipedrive, nos revela cómo utilizar marcos de calificación de prospectos para separar clientes potenciales de los que hacen perder el tiempo a través de una serie de preguntas.

La mayoría de negocios ve como única alternativa para crecer comprar anuncios en medios que no controlan y pierden de vista convertirse en su propio medio. Junto con Ana Sordo, Team Manager, Awareness and Acquisition Marketing at HubSpot, analizamos casos de compañías que están creciendo exponencialmente en tráfico y las técnicas que utilizan para convertir ese tráfico en leads de calidad para sus equipos de ventas.

En este episodio, conversamos con Rémy Daniel, Channel Sales Manager en Aircall, sobre cómo combinar un call center en la nube más un CRM para generar oportunidades y deleitar clientes.