Podcasts about integrated marketing manager

Jessica Cooper is Chief Product Officer at International WELL Building Institute (IWBI), Francisco Lasta, OTR/L, Assoc. AIA is an Occupational Therapist leading the Inclusive Design team at the architecture firm Muller2, and Katie Sargent is Integrated Marketing Manager at Work Design Magazine. This panel joined Mike Petrusky for a live broadcast revealing the winners of Work Design's 2024 Next Work Environment Competition and they took time to discuss how the built environment plays a significant role in shaping the future of work by promoting health and well-being to support the workplace. Mike asks the panelists to share their insights and experiences involving workplace design, strategies and technologies impacting human flourishing in our work environments. With a growing focus on inclusivity, health, wellness, and sustainability in the workplace, leaders must embrace inter-departmental collaboration and change management strategies as we seek to solve the complex problems facing the workforce today. Mike and the panelists offer practical advice and the encouragement you need to be a workplace innovator! Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicarosecooper/ Connect with Francisco on LinkedIn: https://www.linkedin.com/in/flastaotr/ Connect with Katie on LinkedIn: https://www.linkedin.com/in/katie-sargent-88697434/ See the results of the 2024 Next Work Environment Competition: https://www.workdesign.com/2024/09/announcing-the-2024-next-work-environment-competition-winners/ Check out the “On My Way To Work” video series: https://www.youtube.com/playlist?list=PLSkmmkVFvM4E39sM-pNaGhLoG0dkM947o Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadiusIn this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, shares her insights on creating impactful B2B marketing content that effectively engages audiences without breaking the bank. Kristi talks about leveraging user-generated content, the importance of non-promotional, thought-out content, and innovative approaches like the 'Reviews After Dark' project. She also highlights the significance of brand awareness and cost-effective strategies in both physical and virtual events, advocating for creative and lean marketing practices to enhance brand visibility and engagement.In this episode, you'll learn:The importance of creating non-promotional, thoughtful content to engage audiences Whether it's a high-profile event or a lean, strategic initiative, maximizing exposure can be achieved on any budgetSuccess in social media and events often comes down to the power of collaboration Resources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Kristi on LinkedIn: https://www.linkedin.com/in/kristigamboni/Check out TrustRadius' website: https://www.trustradius.com/Timestamps:(00:00) How to create non-promotional content that engages(02:50) TrustRadius' use of software reviews for B2B content success(05:58) The power of events in marketing(10:11) How to measure success in content and events(15:03) Inside TrustRadius' 'Reviews After Dark' series(19:52) How to make a big impact on a small budget

Your audience is like a fickle love interest. We're going to show you how to romance them.That's to say that your audience could be at any place in their buyer's journey. So it's important to meet them wherever they are and woo the heck out of them.So in this episode, we're going straight to the heart of the matter by talking about B2B marketing lessons from 500 Days of Summer with the help of our guest, April Weber. April leads integrated marketing at Infobip. Together, we're talking about how to meet the customer wherever they're at in the non-linear buyer's journey, the importance of presenting your products honestly, and incorporating real stories in your marketing. So brace your tender heart for this episode of Remarkable.About our guest, April WeberApril Weber is Director of Integrated Marketing at Infobip, having joined the company in 2022 as CX Expert. Prior to joining Infobip, April served as Director of New Demand Solutions at INFUSEmedia. She has also held marketing and demand roles at companies like QuinStreet and HID Global.About InfobipInfobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way. Over the last 15 years, they've grown into an Engineering Powerhouse with 70+ offices in 6 continents and over 3,700 experts, aiming to change how the world communicates.About 500 Days of Summer500 Days of Summer is a love story about a relationship that lasted 500 days with a girl named Summer. And the story plays out in flashbacks to memories of the relationship. The main character, Tom, meets Summer after she becomes the new hire at his job, a paper greeting card company. They start seeing each other, but Summer says she doesn't believe in love and so it's casual even though Tom wants more than that. They end up arguing and breaking up and Summer quits her job at their company. The next time they see each other, Tom notices an engagement ring, which raises all the questions about why she wouldn't want to settle down with him, but felt true love with someone else. When Tom does meet someone new, he finds out her name is Autumn.The movie came out in 2009 and stars Joseph Gordon-Levitt as Tom and Zooey Deschanel as Summer. It was directed by Marc Webb from a screenplay written by Scott Neustadter and Michael H. Weber, and produced by Mark Waters. It's an indie movie that premiered at Sundance, and was picked up by Fox Searchlight Pictures. It's generally considered a sleeper hit, and brought in $60 million worldwide. It had had a $7.5 million budget.What B2B Companies Can Learn From 500 Days of Summer: The buying journey is often non-linear, so meet the customer where they are. Ian says, “People want that extremely organized fashion, and other people don't. You as the marketer need to plan those different pathways and journeys, and to be able to tell stories in the moments that matter.” It's like how in 500 Days of Summer, the story is told in flashbacks to Tom and Summer's relationship. In the beginning, the viewer needs to see the positive parts of their relationship to understand Tom's attachment to the relationship. And then as the story goes along, we see the disconnects and the miscommunications, the more negative parts of the relationship. That's how the viewer understands that Tom is falling out of love with Summer and healing from the breakup. So as the marketer, you need to highlight the moments that matter for your customers and meet them where they are in their buying journey.Present your products honestly and transparently. Over-hyping your products in marketing is misleading, and ultimately leads to disappointment where customers aren't likely to return. April ties this back to 500 Days of Summer when she says, “Tom idealized his relationship with Summer. We fall into that trap when we're over-hyping our products or solutions to potential clients, when honesty and transparency are crucial in building trust.” So though it's tempting to play up your products to get higher engagement and sales, don't do it. Present their real benefits and you'll earn audience trust. Incorporate real stories. 500 Days of Summer was inspired by a real relationship screenplay writer Scott Neustadter was in while studying in London. April says that “because it was a real story, it was relatable to me. We should be doing the same thing. We should be doing this with our clients, with our content. It adds a human touch. It resonates deeply, I think, when you can actually incorporate real stories behind it.” So add that human touch to your marketing by including real stories in it. It makes your content more relatable and more human.Quotes*”We should always focus on emotional connections and relatable storytelling, whether that's B2B content or B2C content. To make an emotional connection with your audience no matter who they are.” - April Weber*“500 Days of Summer made us laugh. It made us feel sad. And it definitely makes you reminisce about your own experience, which is a great way to have any kind of content. If you can get in all the emotions at once, that's awesome.” - April WeberTime Stamps[0:55] Meet April Weber, Integrated Marketing Manager at Infobip [1:40] Why are we talking about 500 Days of Summer?[4:13] What is April responsible for at Infobip? [5:14] What is 500 Days of Summer about? [10:32] Why is 500 Days of Summer remarkable?[12:28] What marketing lessons can we glean from 500 Days of Summer?[32:58] What's April's content strategy at Infobip? [38:44] How does April think about the ROI of content?LinksWatch 500 Days of SummerConnect with April on LinkedInLearn more about InfobipAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Jessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Group in New York, where she worked with brands like Downy, Covergirl, and Pantene. By specializing in the emerging space of social media, she was able to move over to the client side in Colorado, first with WhiteWave Foods, and then with Famous Brands. Eventually, she returned to New York as the Integrated Marketing Manager with Swarovski, but soon realized she missed CPG and joined Nespresso as their Social Media Marketing Manager in 2016. In 2018, she was promoted to Director of Brand Communications, and in 2023, she was promoted again to Vice President of Marketing and Interim Vice President of Sustainability with over 7 years at Nespresso and a uniquely perfect combination of luxury, CPG, and F&B experience.In this episode, Alan and Jessica discuss how a big move at a young age helped break her out of her shell, why “every ‘yes' is a ‘no' to something else”, how gamers are breaking stereotypes, and what mass amounts of data with increased fragmentation mean for marketing in general. They also talk about her path to becoming VP of Marketing, her views on leadership as someone relatively new to the space, how Nespresso's product innovation and marketing strategy are influenced by the next generation of consumers, and the ways they are impacting the community as an at-home solution.As many leaders come to find, the higher you climb up the ladder, the further you get away from the work. To stay grounded, Jessica bases her leadership approach on empathy. This requires vulnerability and the whole team feels psychological safety and a sense of belonging. This sense of belonging, as well as social justice, inclusivity, and sustainability, are all important factors for Gen Z consumers Nespresso is now considering as they reevaluate their product development, marketing strategies, and experiences. The way Gen Z is introduced to and consumes coffee is largely out of home, all about iced beverages, and concerned with aesthetics and community. Fundamentally, coffee plays an important role in the lives of Nespresso's target consumers. It serves as a connection point, and that connection is part of why Jessica has stayed at the company so long. She is passionate about finding ways their brand can tap into that community experience with their at-home solutions through meaningful partnerships and an understanding of what is important to their consumers.In this episode, you'll learn:The importance of empathy-based leadership and psychological safetyWhat Gen Z cares about and how Nespresso is shifting to meet their needsAs an at-home solution, how can Nespresso tap into community connections?Key Highlights: [02:00] One degree from George Clooney[03:30] Started in social, now she's here.[06:30] Leadership based on empathy[09:30] For Gen Z, it's all about the iced coffee and social impact.[12:30] The insights around their customer base driving product innovation[15:45] Community connections as an at-home solution[18:05] Working with the Ali Forney Center[21:45] A big move at a young age changed everything.[24:20] “Every ‘yes' is a ‘no' to something else.”[25:20] The importance of data analytics and visualization[28:30] What are the gamers all about?[30:55] The threat of fragmentation in marketingLooking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

#69 Holy cow…we've got a treat for y'all today. Marc Bennett joins us. Marc is over at a Johnsonville. For those of you not familiar with that brand. It's awesome. And if you're sausage obsessed like Pat and Kurt – well you're going to love this episode.    But this isn't JUST about sausage. Here's what you want to listen for:   

Chris Lee, Integrated Marketing Manager for FNBO, joins host Chris Jennings to talk about how the DU Visa Card is benefitting wetlands conservation. Lee discusses how the owners of the largest privately owned bank are strong supporters of DU's wetland conservation mission and how the DU Visa Card program provides funding. Offering 1.5% cash back on all purchases and a portion of every purchase going directly to DU's conservation mission, it's easy to see why both parties are excited about this partnership. Visit ducks.org/visa to learn more.

In dieser Ausgabe des Entrepreneur Podcasts spricht Kay Giza, Integrated Marketing Manager bei Microsoft Advertising, über Marketing with Purpose - Wie du Vertrauen zwischen deiner Marke und deiner Zielgruppe aufbauen und inklusiv werben kannst. Auf der Website von Microsoft Advertising zum Thema Marketing with Purpose findet du das umfangreiche E-Book zum Downloaden: Marketing with Purpose Playbook - Microsoft Advertising Zusätzlich zum E-Book bieten wir einen informativen Kurs an, der Marketing with Purpose in einfachen, kurzen Schritten und mit anschaulichen Video-Konzepten sowie praktischen Tipps erklärt: Marketing with Purpose Course | Microsoft Advertising Learning Lab Weitere Kontaktdaten zu Microsoft Advertising findet ihr hier: Effiziente Kundenansprache durch Werbeanzeigen - Microsoft Advertising

All communities need strategies, but every online community needs its own unique strategy. Hear how the American Association of Endodontists (AAE) approaches getting their audience engaged. Kim FitzSimmons, Chief Marketing and Communications Officer at AAE, and Natalie Hughes, Integrated Marketing Manager at AAE, join host Beth Arritt to share about their goals, how collaboration between marketing and community works, and challenges they're overcoming.

Caila Litman is a Podcast Producer and Audio Business Development Consultant. She worked as Senior Manager in Vox, Integrated Marketing Manager in The Week, Mental Floss and now she has been General Manager in Condé Nast.Having been involved in podcast production since this form of content was still new and rarely exploited, Caila believes that audio storytelling is a trend that will grow spectacularly.Why is audio content believed to have such great potential? Let's take a look at the picture in the current podcast consumption market with Caila Litman and host Hao Tran.Thank you ELSA Vietnam for collaborating with Vietcetera in this podcast.ELSA Speak is the world's smartest English pronunciation coach, powered by AI. The app can listen and pinpoint the exact errors in every single sound, intonation, rhythm and pitch as you speak, compare to a native speaker and give instant feedback on how to improve. All these feedback are fully automated using ELSA's proprietary speech recognition technology. With this virtual everyday English ‘personal trainer', you'll be able to speak with ease and confidence.Get useful study sets for free inside the ELSA Speak app compiled from Vietnam Innovator episodes here.You can watch this full conversation on YouTube here.Don't forget to read amazing articles on Vietcetera website here.

In this episode, Lindy Hughson, Publisher of Food & Drink Business and Sam Bakshi, Asia Pacific Integrated Marketing Manager and Sustainable Packaging Segment Leader at 3M, talk about how packaging can solve challenges that the food and drink industry faces today.Sam speaks with Lindy about how automation in packaging is one of 3M's long term areas of specialisation, and how they help food and beverage businesses grow and stay relevant, as well as navigate around the unique set of challenges that they face.The discussion moves on to brand equity and packaging's importance for protecting it. Sam highlights the impact of the global pandemic on the industry and provides examples of successful businesses that are managing parallel objectives of protecting profits, their staff, and the community.This leads on to the importance of environmental sustainability in packaging to the Australian community. Sam shares global sustainability market trends and drivers demonstrating that Asia Pacific region is leading the charge in this area. He discusses Lifecycle Assessments, End of Life and Packaging Recyclability Evaluations and details 3M's strong environmental commitment.The discussion moves to the economic climate and Sam highlights how businesses are managing their capital expenditure, return on investment, payback periods, free cash flow, gross margin, net margin & total cost of operation.The conversation wraps up with Sam talking about 3M's Virtual Packaging Exhibition and a prize that can be won for business engaging with the exhibition.You can view 3M's virtual packaging experience and enter the competition to win a free packaging machine at: virtualpackaging.3m.com/au------------------------------The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media.The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest's employer. The contents are copyright by Yaffa Media.If you wish to use any of this podcast's audio, please contact Food & Drink Business via their website www.foodanddrinkbusiness.com.au or send an email to editor@foodanddrinkbusiness.com.auMC: Grant McHerronHost: Lindy HughsonEditor: Chris VisscherProducer: Steve VisscherFood & Drink Business - © 2021

Vanita Applebum Vanita Thompson, the principal partner at The Thompson Rose Agency, has over 25 years experience in media, entertainment business management, marketing and event proproduction ​After attending Howard University, Vanita moved to the NYC metropolitan area and worked at a music production, management and music publishing company (MCA). While there she worked directly with international artists on Capital Records, RCA, Warner Brothers and Atlantic. She became first Director of Artist Development at a boutique NYC public relations firm. She moved from there to work for Jackson Communications, Inc. (JOMA/JCI) the company owned by the Jackson Family. That company managed artists on Jive, RCA, Mercury and Motown. Vanita began to specialize in artist liaison projects and worked for several NYC law firms dealing with sample and cover clearances, copyright and royalty issues, unions, guilds and performance rights. Vanita moved to St. Louis and began a royalty recovery business that has recovered over $150,000 for songwriters signed to EMI, Sony and Universal. She and her team have coordinated several national conferences for various organizations. Moving into the digital age, she is currently the Integrated Marketing Manager for Radio One St. Louis and with launching The Thompson Rose Agency now consults for small businesses by helping them craft and execute strategic marketing campaigns to strengthen their business. She also consults with various musical artists and industry professionals, coordinates conferences, runs large entertainment stages and sits on entertainment panels nationwide. Vanita has a Certificate in Audio Engineering with a focus on Live Sound. She belongs to ASCAP, NABFEME, WEEN and Women In Digital and participates actively in social fundraising.

Arnold Glick, Integrated Marketing Manager at The Farmer's Dog, discusses why it's important to be passionate about what you're marketing, as well as the benefits of working at a smaller agency or brand. He also offers up the backstory for the name, “The Farmer's Dog.” Ajay finds a place to swim, and Vincent finds a fraternity brother.

Ryan is the Integrated Marketing Manager at ThePostGame, they help deliver innovative content solutions that propel brands and properties forward. https://www.linkedin.com/in/ryan-delaney/ http://www.thepostgame.com/

This episode is Part 2 in a conversation I began with Mary-Theresa Tringale about her 7-step process to creating successful events. Mary-Theresa Tringale, currently a resident of Portland, Maine and working full-time as the Manager of Events and Sponsorships at WinterKids, also runs her own business as an Events Strategist & Producer helping entrepreneurs and organizations plan their first live events the right way. A myriad of careers across the country have helped bring M-T to where she is now. These included: Director of Catering for a Best of Boston Restaurant, Women’s Day Magazine Sales Assistant and Integrated Marketing Manager and Events Specialist for Men’s Journal in NYC , and Marketing Manager of Advertising at Portland Press Herald. She is the creator of the first Varsity Maine Awards in 2016, as well as played a crucial role as a founding member and now Past - President in development of the iconic The Maine Women’s Conference, the first of its kind in Maine. She loves to guide transformative coaches or organizations with specific initiatives through the experience of creating an event that will be transformative (for your business, community, audience, clientele) and impactful and reaches people around the world. In this episode Mary and I discuss... Team: understanding what kind of support you have that you don't have to pay for and the kind of support you will need to pay for. Ask for and allow yourself to receive support so your best can come forth! Budget: Your budget starts with your original vision. What in your vision is going to cost money? It finishes with how much money you actually made what you actually spent money on so if you do your event again you have information on which to make decisions. The many different ways you can bring income in around your event. Timeline: based on your mission, vision, budget and event date. Start with the end in mind, the date you've confirmed with your venue and work your way back to today. Links Want to consult with Mary to then take it from there and/or hand over the execution of the event to your team? Mary offers virtual and in-person intensive to guide you through all the steps so you have the knowledge and the plan to lead yourself and your team through all the stages of planning and delivering an amazing experience to your community. Find out more here: https://www.marytheresatringale.com/intensive Work with Mary to craft a personalized Mission Statement [Special discount for Women Taking the Lead listeners!]:  www.marytheresatringale.com/wtlmission You can also find her on... Facebook: https://www.facebook.com/marytheresa.tringale LinkedIn: https://www.linkedin.com/in/marytheresatringale Instagram: https://www.instagram.com/mary.theresa.tringale Thank You to Our Sponsors Zebralove Web Solutions: Close your online marketing skills gap, learn how to remain relevant in a quickly changing marketplace, and get ongoing support in promoting your businesses online. Stay ahead of the game by signing up for these Digital Marketing Forum. Go to womentakingthelead.com/zebraworkshops to register. Resources Create Goals that are Worthy of you: If you are done with either pursuing vanilla goals, suffering through the struggle of goals that are not aligned with your strengths, or dealing with heartbreak of an unattainable goal this course is for you! Private Facebook Community: Chat, share and collaborate with other women listening to the podcast! Accomplished: How to Go from Dreaming to Doing: A simple, step by step system that gives you the foundation and structure to take your goals and make them happen.

Mary-Theresa Tringale Currently a resident of Portland, ME and working full-time as the Manager of Events and Sponsorships at WinterKids, M-T also runs her own business as a Events Strategist & Producer helping entrepreneurs and organizations plan their first live events the right way. A myriad of careers across the country have helped bring M-T to where she is now. These included: Director of Catering for a Best of Boston Restaurant, Women’s Day Magazine Sales Assistant and Integrated Marketing Manager and Events Specialist for Men’s Journal in NYC , and Marketing Manager of Advertising at Portland press Herald. She is the creator of the first Varsity Maine Awards in 2016, as well as played a crucial role as a founding member and now Past - President in development of the iconic The Maine Women’s Conference, the first of its kind in Maine. She loves to guide transformative coaches or organizations with specific initiatives through the experience of creating an event that will be transformative (for your business, community, audience, clientele) and impactful and reaches people around the world. In this episode Mary and I discuss... The steps you must take to build a strong foundation for your live event The process that will give you all the information that will make it easy for you to market your event How to align the content of your event with your business/organizational goals so you get a strong return on investment How to prevent surprises that can prevent you and your audience from enjoying the experience or gaining value during your event Links Work with Mary to craft a personalized Mission Statement [Special discount for Women Taking the Lead listeners!]: www.marytheresatringale.com/wtlmission You can also find her... Facebook: https://www.facebook.com/marytheresa.tringale LinkedIn: https://www.linkedin.com/in/marytheresatringale/ Instagram: https://www.instagram.com/mary.theresa.tringale/   Thank You to Our Sponsors TextExpander lets you instantly insert snippets of text from a repository of emails, boilerplate and other content, as you type – using a quick search or abbreviation. Go to https://textexpander.com/podcast and select Women Taking the Lead from the drop-down list for 20% off your first year! Zebralove Web Solutions: Close your online marketing skills gap, learn how to remain relevant in a quickly changing marketplace, and get ongoing support in promoting your businesses online. Stay ahead of the game by signing up for these Digital Marketing Forum. Go to womentakingthelead.com/zebraworkshops to register.   Resources Create Goals that are Worthy of you: If you are done with either pursuing vanilla goals, suffering through the struggle of goals that are not aligned with your strengths, or dealing with heartbreak of an unattainable goal this course is for you! Private Facebook Community: Chat, share and collaborate with other women listening to the podcast! Accomplished: How to Go from Dreaming to Doing: A simple, step by step system that gives you the foundation and structure to take your goals and make them happen.

Lori Mankin is an Integrated Marketing Manager at Lifesize, a video conferencing software company with clients like Netflix, LinkedIn, and many more. Lori sits with Shane to talk about her college experience at California State University, Chico and how she found her passion in journalism. She tells about her rocky road to where she is now as she had to deal with childhood bullies, financial instability, and mean bosses. Lori also talks about going to therapy to cope with the challenges she still faces.According to Glassdoor, the salary of a Marketing Manager at Lifesize makes an average salary of $62K - $147K per year.You can reach out to Lori through her LinkedIn profile.

Lori Mankin is an Integrated Marketing Manager at Lifesize, a video conferencing software company with clients like Netflix, LinkedIn, and many more. Lori sits with Shane to talk about her college experience at California State University, Chico and how she found her passion in journalism. She tells about her rocky road to where she is now as she had to deal with childhood bullies, financial instability, and mean bosses. Lori also talks about going to therapy to cope with the challenges she still faces.According to Glassdoor, the salary of a Marketing Manager at Lifesize makes an average salary of $62K - $147K per year.You can reach out to Lori through her LinkedIn profile.

Robyn is a dedicated and passionate marketer (obsessed with consumer behavior and attention marketing). She began her career in advertising in 2005 (media/communication planning & buying) and moved client side to start her career in marketing at Kobo - now Rakuten Kobo (2013 - 2016) where she last held the position of Sr. Integrated Marketing Manager. In 2016, she moved back to her hometown of Ottawa (for love - she met and married her partner in crime) and took on the Regional Marketing Manager position for Eastern Ontario & Atlantic Canada at BDO Canada (2016 - 2017). She covered a mat leave contract, as the eCommerce Merchandising Manager at Corel Corporation to expand her skill set into eCommerce and is back in the agency life making a difference to the home building industry in Ottawa as a Senior Account Manager at TRUEdotDESIGN.  Robyn is also a passionate side hustler with a fitness/lifestyle blog at RobynBaldwin.com, a published author of Love Lost, Life Found: 8 Practical Steps to Healing a Broken Heart, the host of The Alpha Female Podcast and a successful network marketing professional with dōTERRA. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our final episode of this first season, we chat with the hysterical Emma Vernon. By day, Emma is an Integrated Marketing Manager at Viacom for Comedy Central and Spike. But by night, Emma takes the NYC comedy scene by storm with her hilarious improv skills. In Episode 5, Emma shares with us how she was first inspired to do comedy and perform at a young age by her grandmother. She takes us through her journey - first as an intern at Seventeen Magazine, then to her passion-defining experience training in comedy at an Upright Citzen’s Brigade class where she fell in love with improv comedy, to her first adult job at AMC Networks where she learned the magic of powerpoint, to her job now where she marries her love of comedy in her day job at Comedy Central & Spike, with her evenings filled with performing improv comedy in NYC.

Today I’m joined by an Integrated Marketing Manager who started her career as a brand strategist. She’s also Adjunct Professor at UMSL where she teaches the Social Media Marketing course. Welcome to DMR, Brianna Smith. [You can also find Brianna over at BeingYourBrand.com.] https://www.youtube.com/watch?v=B4QHeOunEj8 On this episode of Digital Marketing Radio we discuss "what’s the difference between social media marketing for B2B & B2C?", with topics including: How long have you been involved with social media marketing? How much has it changed? What specifically has changed? What’s the difference between social media marketing for B2B & B2C? What works best for B2B? Does B2B businesses still need to be active on social media? What networks work best for B2B? What works best for B2C? What networks work better for B2C? How should B2B and B2C social profiles be set up differently? [Tweet ""There's no area of the business where marketing should not be involved." @Brianna5mith"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Canva [Online graphic design] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Clear Voice [Find influencers to help grow your brand] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Take an inbound marketing approach to nurture your customers. If you're B2C, get them down that funnel faster. If you're B2B, nurturing those customers through the sales process, use your awesome marketing tools to help sales push them further down the funnel.

I’m so excited to share with you my interview with Robyn Baldwin. Robyn is a self-described Alpha Female + Work/Life Harmony Strategist. Her story, and her transformation afterward blew my mind. Four years ago, Robyn canceled her wedding after realizing the relationship she was in was a toxic + co-dependent. She stayed with a man that had his own shit to deal with. But her belief of unconditional love + that love conquers all made her stay, because she believed she could fix him + the relationship. Even after calling off the wedding, Robyn still struggled with putting herself first + literally could not be alone in her apartment. Even if you’ve never broken off an engagement or canceled your wedding, so much of her story is incredibly common. As you’re listening, consider these questions: In your current or a past relationship, did or do you believe that you are responsible for your partner’s happiness? Does unconditional love conquer all? At what point is for better or worse a bad idea? Are you operating under a timeline of when you think you ought to be married or having kids? Can you hang out by yourself? {And enjoy it?} Finally, what red flags have you ignored? When has going against your intuition worked for you? Has it ever? Robyn’s bio: Robyn Baldwin is an Alpha Female and a Work/Life Harmony Strategist.  She is a Sr. Integrated Marketing Manager, a fitness/lifestyle blogger at RobynBaldwin.com, a former Canada Football League cheerleader and fitness competitor, a published fitness model, a freelance magazine writer, a future best selling author, a brand ambassador and a sponsored athlete. With a passion for fitness Robyn loves running, weight lifting, has taught spin and coached beginner runners. She’s also a yogi and has been practicing for over 10 years. She now spends the majority of her spare time training for  obstacle course racing. She also calls herself an MS Warrior after being diagnosed with Multiple Sclerosis in December of 2014. ***To grab the links + resources Robyn mentioned in the show, head over to veronicagrant.com/episode12***