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Jonathan Mildenhall is the former Managing Director of TBWA, SVP of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.And we are back this week with Part 2 of our interview with Jonathan.Last week, we dove deep into his childhood growing up & how everything was stacked against him: he was the only black person in his family and community, was working class and grew up in a housing estate, attended a polytechnic, experienced blatant racism and physical abuse and also had zero connections in advertisingThe very industry that he rose to the very top in.In Part 2, we delve deep into his career. What it means to join Coca-Cola when it was creatively bankrupt, the stories behind some of his biggest and most successful advertising campaigns including have two ads being featured at the same Superbowl, why he gave it all up for a then unknown startup called Airbnb, what it takes to ‘make it' in his team and so much more.And in case you didn't know, this interview is also available on Youtube. Check it out via the links below.Now are you ready?Let's go!Highlights:2:17 Coca-Cola was creatively bankrupt?!7:31 Being Coca-Cola's poster child for diversity - 2014 Super Bowl [America the Beautiful]15:35 The only CMO to have 2 Super Bowl ads play at the same time16:14 How Brian Chesky convinced Jonathan to commit career suicide22:10 Building an Olympic marketing team26:08 Why 25% of people don't make it in Jonathan's team27:17 Who is Jonathan Mildenhall the leader?29:25 Launching his own company37:12 A Colourful View from the Top41:52 Advice to any aspiring CMO before they take the seat?44:20 Brand marketing or customer marketing?
Jonathan Mildenhall is the former Managing Director of TBWA, Senior Vice President of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.In other words, someone at the very top of the marketing industry. Who was once treated as an experiment.Growing up in Leed, Jonathan faced tremendous physical and racial abuse. It got so bad that he once ran to his mum, telling her that he didn't want to be black!But his mum responded by saying, “Unfortunately, there are ignorant people who will always be frightened because you look different. And they're going to say hurtful things and sometimes they will do hurtful things. You can't change your packaging but they can never ever damage what's inside of your packaging.” Eventually, Jonathan found his calling - in marketing!Even though the odds were stacked against him: he was from a polytechnic, grew up in a council estate, was black and had no family name to fall back on.But as it turns out, he had a spark.And that spark was what drew people to him.Allowed him to rise to the top of the London marketing scene and dominate the global scene later as he became a Senior Vice President at the Coca-Cola Company and the first CMO at Airbnb.If ever there was a story of someone who has triumphed against all odds, it would be Jonathan. So are you ready to learn how he did it?Let's go.Highlights3:23 The 8-year-old Jonathan8:08 Keeping a childlike wonder12:01 Show a bit of leg!15:51 Protecting his mum's independence19:12 Advertising is NOT for you?!22:03 The awkward “oh my goodness, you're a black guy”24:22 The energy of the 80s advertising industry26:17 You're an experiment30:43 Meeting John Hegarty of BBH (Bartle Bogle Hegarty)35:35 Cindy Gallup dragged him out of the closet!43:47 Living authentically45:10 I was shit scared50:10 Phil Mooney - Director of Heritage Communications for 40+ years at the Coca-Cola Company
This week on The CMO Podcast, Jim continues his conversation with Jonathan Mildenhall. He hands over his hosting duties and shares his own career & life journey. If you haven't already, make sure to listen to part one before heading into this one. Last week, the episode ended with Jim bringing P&G to the Cannes Lions festival for the first time; little did he expect that five years later the company would be honored as Creative Marketer of the Year. Jonathan picks up their conversation with Jim's decision to leave P&G after receiving the Cannes Lions award, and to start the second part of his career.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jonathan Mildenhall, CMO Rocket Companies joins Mark Hollis live from the Rocket Mortgage Classic.
As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in the obvious ways; Jonathan is black, gay, English, and was raised by his mother in the projects of north Leeds. Jim is white, one of six children, born and raised in Lancaster, Pennsylvania, in a very Roman Catholic household. Despite their differences, you will certainly feel the brotherly spirit between the two. Jonathan's career has also brought him to incredible heights. He has worked 14 years on the agency side of the business, with time spent at BBH and TBWA. During his seven years in the Senior marketing role at Coca-Cola, his team was named 2013 Creative Marketer of the Year by Cannes Lions. From there, he became the first CMO of AirBnB, where they introduced the “Belong Anywhere” brand platform. In 2018, he co-founded the consultancy 21st Century brand. Currently, he resides as the first-ever CMO of Rocket Companies.For the past five years, once or twice a week, Jim has interviewed hundreds of senior leaders (mostly CMOs). Each guest has a unique story and has opened up to share their challenges, successes and vulnerabilities. Now, with Jonathan's “CMO C-Print” as a guide, Jim shares his own story. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
New CMO breaks down his priorities and offers Super Bowl advice
When we think of great leaders, influential visionaries come to mind. Pioneers in the corporate world. People who take risks, open doors and inspire others to step into their footsteps. But is the concept of a leader changing? And is it about finding who you are as a leader vs trying to fit into expectations of what a leader should be? In this episode, we're joined by Jonathan Mildenhall, curator of A Colourful View From the Top and Co-Founder and Chairman of TwentyFirstCenturyBrand and Tim Clayton-Ball, who runs our global Deloitte Leadership practice, to ask: Are leaders born or made? Tune in to find out: · Jonathan and Tim's definition of a leader · How leadership has evolved over the years · Leadership styles and whether we all have a natural ability to lead · Advice for future leaders and businesses who want to lead on what matters Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK Guests: Jonathan Mildenhall, curator of A Colourful View From the Top and Co-Founder and Chairman of TwentyFirstCenturyBrand and Tim Clayton-Ball, who runs our global Deloitte Leadership practice. Hosts: Lizzie Elston and Annie Wong Original music: Ali Barrett
What happens when creative titans Joanna Coles and Jonathan Mildenhall come together for a special episode of Visionaries Unplugged with the precursor “ask us anything, literally anything”? Loads of fun! From sharing the story of how they played undercover creative consultations in Cannes and the community rallying them to write a book together to incredible guidance on how to master your creative spirit–this special episode will have you scribbling notes, laughing, and wanting more. ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
The former CMO of Airbnb, an AdAge Top 10 Influential Marketer and one of the leading brand experts on the planet shares insights on cultivating world-class creativity and uniting humanity through inclusive, purpose-driven brand strategy.A champion of accelerating diversity in advertising and co-founder/CEO of his own firm, TwentyFirstCenturyBrand, Jonathan is brimming with insights on the role of being a disruptor, on creativity and inclusivity, as well as how to utilize purposeful branding to spark positive change. In Spring 2023, Jonathan published A Colourful View From The Top: 21 extraordinary stories of excellence in business by leaders of colour. He's on a mission to distribute free copies of the book to state-funded secondary schools across the UK with the National Literacy Trust, which you can support via GoFundMe. Topics we explore with Jonathan:The recent acquisition of TwentyFirstCenturyBrand by newly formed holding group, Common Interest How marketing made him become a more intimate human being The increasing tension between profit and purpose Making the industry attractive to teenagers The Creative Networks of the future Where to find Jonathan:LinkedIn: https://www.linkedin.com/in/mildenhall/ Hosted on Acast. See acast.com/privacy for more information.
Eric Toda has built the American Dream.He's the Global Head of Social Marketing & Head of Meta Prosper at Meta as well as an advisory board member of the Smithsonian Asian Pacific American Center. Prior to Meta, Eric was the CMO at Gap Inc, Global Head of Social Marketing and Editorial Content at Airbnb and Global Digital Brand Marketing Director at Nike. But Eric's path has hardly been an easy one.He's had to deal with racism his entire life, despite being a fourth generation American and having a World War II veteran as his grandfather. When he landed his first job at Facebook, he was told that the key to succeeding was to never look a white executive in the eye. And even when he reached the pinnacle of his career - becoming CMO at Gap Inc - he was eventually fired. But Eric Toda has also had tremendous successes and his work was awarded by Cannes Lions, Webbys, Clios, Effie, Adweek ARC Awards, Brand Innovators amongst others for combining purpose, creativity, and business results. You might've seen some of them - Airbnb's #LiveInTheMovies and the launch of Gap Inc's Hill City brand.So how has racism and failure moulded Eric into becoming a greater leader?How do you become best friends with your executives?And who is… Jonathan Mildenhall?If you want to learn how to be a great leader and triumph over adversity and discrimination, then this is the episode for you.And if you liked this episode, do share this episode and leave a review!Highlights:2:38 How Eric's grandfather fought for him before he was born10:05 Why Eric wanted to become a lawyer12:08 Joining a little startup called… Facebook15:59 Don't look a white executive in the eye20:42 Getting credit for your work23:21 Being fired from Gap Inc as Chief Marketing Officer25:09 Why Eric failed to challenge the status quo28:19 Becoming friends with executives30:35 Being an approachable leader32:25 Jonathan Mildenhall34:48 “Oi, you coming?”36:28 Airbnb's successful 2016 campaign during the Oscars40:24 #WeAccept44:54 You can't teach ambition & fire46:22 Launching the hardest, but right thing in Eric's career - Meta Prosper51:01 My people are dying in silence & I'm here with a megaphone 53:31 Why Eric doesn't want his children to remember him only as a businessman or marketer56:01 Not being allowed to go to the Smithsonian57:38 The challenges of Web 3.0 today 1:01:48 Why is Eric Toda so easy to contact?! (p/s: his mobile number is available
This week I sat down with celebrity fashion stylist, writer, and speaker Andrew Gelwicks to discuss his new book THE QUEER ADVANTAGE. We talked about the unique expereince of embracing queer identity in the conservative midwest and the importance of finding hope in our community. We also touched on several of the inspiring stories Andrew compiled from interviews with 51 LGBTQ+ leaders ranging from Jonathan Mildenhall to Lee Daniels. Be sure to follow and support Andrew by buying his book!Support the show (http://ericcervini.com)
Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively. Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in. Guest, Sabena Gupta https://www.linkedin.com/in/sabenagupta/ https://www.sabenagupta.com/ Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: The New York Times - https://www.nytimes.com/ Amazon Alexa - https://developer.amazon.com/en-US/alexa Truth Campaign - https://youtu.be/gY0Fdz350GE Forbes 30 Under 30 - https://www.forbes.com/profile/sabena-gupta/#497f8691224d AdAge 40 Under 40 - https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2193906 Jonathan Mildenhall - https://www.linkedin.com/in/mildenhall/ 21st Century Brand - https://twentyfirstcenturybrand.com/
This episode is our sixth of Season 2, which we’ve sub-titled, “Leading In The Time Of Virus”. These are shorter, focused conversations in which we discover how some of the world’s most innovative and creative leaders are adapting their leadership to our new reality. These people are among the world’s best problem solvers. This is a conversation with Jonathan Mildenhall, the founder of TwentyFirstCenturyBrand and the former CMO of AirBNB. Jonathan talked about the enormous difficulties of navigating a young business through these extraordinary times, about how brands need to come together to be relevant in the new society, and about why leaders need to take care of themselves as well as everyone else.
Jonathan Mildenhall joined us for a special episode of the Love This Podcast with guest host, Nick Worthington - Creative Chairman at Colenso BBDO. Jonathan is a globally respected professional in the marketing and advertising world. He is particularly skilled in defining Company Purpose and Values, Brand Strategy, Marketing, and Digital Transformation. In this episode, he walks us through some of his learnings from his experience as the lead marketer at Coca Cola and Airbnb, why he decided to start his own consultancy, and why he believes in the power of creativity to create real business (and world) change. John and Wortho worked together back in the day at BBH, too, so expect some rants about the good old days, what's the state of marketing now, and where are we heading in the future.
Jonathan Mildenhall, the former chief marketing executive of Airbnb, helped create “a world where anyone can belong anywhere.” Jonathan was named one of the world's most influential CMO's by Forbes magazine in 2017. He sat down with OStateTV's Julia Benbrook to discuss the purposeful branding that brought Airbnb to the top of its market.
Jonathan Mildenhall, the former chief marketing executive of Airbnb, helped create “a world where anyone can belong anywhere.” Jonathan was named one of the world’s most influential CMO’s by Forbes magazine in 2017. He sat down with OStateTV’s Julia Benbrook to discuss the purposeful branding that brought Airbnb to the top of its market.
Even the most hardened left-brain investor can recognize the genius of Jonathan Mildenhall. While leading the marketing organizations at Coca-Cola and Airbnb, Jonathan focused each of these brands on an authentic and emotive purpose that cut through the cynicism of modern consumerism to create connection and change human behavior based on shared values. Jonathan was kind enough to share with TCV GP David Yuan his stories and experiences leading Coca-Cola and Airbnb marketing, as well as his new venture, TwentyFirstCenturyBrand.
Jonathan Mildenhall knows a thing or two about building a great brand. He has helped lead one of the world's great legacy brands as SVP of Coca-Cola, as well as one of the world's great new brands as CMO of Airbnb. He is now the co-founder and CEO of TwentyFirstCenturyBrand. On this episode, Jonathan discusses his journey into marketing, how he learned to drive conversation at Coca-Cola and Airbnb, and what it takes for a brand to achieve success in the 21st century. For full notes and show notes, click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
In what way can businesses use design and cognitive diversity to seamlessly insert themselves into the zeitgeist? Three and a Half Degrees is an original podcast from Facebook. Follow along on Instagram and visit facebook.com/ThreeAndAHalfDegrees to learn more. To stay up to date with our podcast guests, visit facebook.com/mildenhall1 and facebook.com/antionette.carroll.
"The Humanist". Jonathan Mildenhall is the founder of 21st Century Brand, and the former CMO of AirBNB. The launch of his new marketing practice has generated a lot of attention across the creative industries. That’s not a surprise - his reputation as a leader of rare influence precedes him. Jonathan wears his heart on his sleeve. And draws you towards him. The first time we ever spoke was a year ago when I asked him to come on this show. He not only said, yes. He gave me a way to think about Fearless that raised my own ambitions for what the show could become. His openness during that first conversation has stayed with me. It is a characteristic you find in some of the most Fearless creative leaders. Which is why this week’s theme is Vulnerability. You’ll find more on Vulnerability on the Fearless Creative Leadership podcast website, and read more about The Power of Vulnerability here. Here's Jonathan Mildenhall.
Jonathan Mildenhall, an internationally renowned thought leader in the worlds of business strategy and creative excellence, has defined his career connecting brands like Coca-Cola and Airbnb to social purpose.