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In the episode In The Club powered by Club Colors, we are joined by Mike Wilkinson, the Assistant Vice President of Student Affairs at the University of South Alabama. Mike shares his unconventional path into higher education, starting from his freshman year at the Air Force Academy and his early aspirations of a career in sports. He discusses the pivotal moments that shifted his focus towards student affairs, including personal challenges such as his mother's health struggles and his transformative experience with the Houston Rockets. Mike emphasizes the importance of core values like family, trust, empathy, and creating happiness, and how these values guide his approach to supporting students. The conversation also explores the role of student affairs in enhancing the student experience and the critical skills gained outside the classroom. Mike shares insights on overcoming imposter syndrome, balancing career and personal life, and the significance of storytelling and visibility in higher education.KEY TAKEAWAYSCareer Journey: Mike Wilkinson's transition from aspiring sports professional to a leader in higher education demonstrates adaptability and resilience.Personal Adversity: Personal experiences, such as his mother's illness and recovery, significantly influenced his career in student affairs.Student Affairs: Emphasizes the importance of holistic education that includes both academic and extracurricular activities, instilling critical life skills in students.Leadership: Attributes like empathy, trust, and the ability to handle imposter syndrome are vital for effective leadership in student affairs.Community Engagement: Strong student leadership and storytelling are essential in promoting student involvement and success.Work-Life Balance: The dedication to student affairs often involves long hours and personal sacrifices, highlighting the commitment required in such roles.QUOTES"Ultimately, people are on this earth to help each other, to lift one another up.""If you can swim in three feet of water, you can swim in 30 feet of water, you can swim in 300 feet of water. It's all about your form.""Creating opportunities for people and platforms for people to thrive—that's something that's important to me.""The best conversations, the best moments in my career happened behind closed doors, one on one with students.""We play a critical role in the university experience and the life experience of these students."Connect and learn more about Mike Wilkinson.https://www.linkedin.com/in/michaelwilkinson7/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/
Balancing the needs of children with personal growth is a constant dance, especially when self-doubt and outside expectations creep in. Creating an environment that nurtures both means embracing flexibility—allowing kids to explore and grow while giving yourself permission to evolve, too. The pressure to "get it right" can be overwhelming, but the real strength comes in showing up, adapting, and accepting that perfection isn't the goal. The more we extend grace to ourselves, the better we model resilience, self-worth, and authenticity for the next generation.Kerri Walsh Jennings is a renowned American professional beach volleyball player, having won three Olympic gold medals. She is widely recognized for her exceptional athletic achievements and her inspiring personal journey. Today, Kerri discusses a range of topics, including the importance of cultivating mental resilience, balancing family responsibilities with personal growth, and the challenges of navigating the influence of technology in modern parenting. Join in as young leaders pose inquiries about life, personal development, and beyond!Quotes: “Ultimately, as parents, we will know the guidance in the moment, and we'll know how to come down on them, whether it's the tough love they might need or the hug they might need.” – Kerri Walsh Jennings “The antidote to all the stress that we encounter is really just to be present and meet our kids in the moment.” – Kerri Walsh Jennings “They say the wellness of the mom dictates the wellness of the children, but that's so much power, and I do not want to abuse this power that I have.” – Kerri Walsh JenningsTakeaways: Cultivate self-awareness and intentionality in your parenting approach - reflect on your values, limiting beliefs, and the impact of your emotional state on your family. Embrace the power of seasons and balance - recognize the importance of taking breaks, exploring new interests, and allowing your children to develop a well-rounded identity. Foster an environment of open communication and emotional support - create a safe space for your children to express themselves, and respond with empathy and guidance, not judgment. Challenge the notion of perfection and focus on progress - celebrate small wins, be willing to make mistakes, and model resilience for your children. Use technology mindfully - be aware of its influence and potential pitfalls and prioritize critical thinking and human connection to complement the use of digital tools.Conclusion:Raising a child while staying true to your own well-being requires intention, adaptability, and the courage to question traditional expectations. By making thoughtful choices and staying open to new approaches, parents can create a home life that supports both their growth and their child's. Resilience is key in navigating challenges, allowing for adjustments without losing sight of what truly matters. A nurturing environment isn't about perfection but about consciously shaping a space where both parent and child can thrive.
“Could what stresses you now in your life be opportunities for growth? How could you embrace the challenges that you're going through to strengthen your personal and professional resilience?” asks Dr. Andrew Fix. Stress often gets a bad reputation, but what if it's actually the force that makes us stronger? In this episode, Dr. Fix unpacks how facing adversity can build resilience, using relatable examples like the struggles of sports and the deepening roots of a tree in a storm. He challenges us to rethink our perspective: Are the challenges we avoid the very ones that could help us grow? This episode will leave you with a refreshed outlook on stress and actionable ways to turn obstacles into opportunities. Quotes “Ultimately, the wind is going to push and prod and challenge that tree. It's going to cause splintering in the roots and it's going to force and encourage those roots to dig deeper and deeper and deeper. And ultimately it's going to strengthen that tree.” (03:40 | Dr. Andrew Fix) “We're going to face struggles. And as a result of that, we're going to be able to build resilience through gradually accomplishing more and more and more or tackling more and more and more of these obstacles.” (04:20 | Dr. Andrew Fix) “If we avoid stress in its entirety, and we try to live a stress-free life, if you ask me, we're going to live a pretty unfulfilling life because we're not going to have things that we need to build resilience from.” (06:07 | Dr. Andrew Fix) “Instead of thinking about avoiding stress, we want to embrace it. It's an opportunity at the end of the day to build a stronger foundation, to build a more resilient mindset.” (06:43 | Dr. Andrew Fix) “What stresses now in your life could be opportunities for growth? How could you embrace the challenges that you're going through to strengthen your personal and professional resilience?” (07:18 | Dr. Andrew Fix) Links SideKick Tool: https://bit.ly/4a6CqJS Movemate: Award-Winning Active Standing Board https://shorturl.at/egkA1 Promo Code: DRA15 15% off RAD Roller: http://radroller.refr.cc/drandrewfix Revogreen https://revogreen.co/drandrewfix HYDRAGUN https://bit.ly/43rAtnX Athletic Brewing: 20% off: https://athleticbrewing.rfrl.co/vrmx8 20% off: ANDREWF20 Connect with Physio Room: Website | https://physioroomco.com/ Instagram | https://www.instagram.com/physioroomco/ Facebook | https://www.facebook.com/physioroomco Andrew's Personal Instagram | https://www.instagram.com/drandrewfix/ Andrew's Personal Facebook | https://www.facebook.com/andrew.fix.9/ Podcast production and show notes provided by HiveCast.fm
Goat Harmonizing, The Promise Of God, Hymns, Health Challenges, Zoom Goodbye, Grammar Anger, Cereal, Sin, Social Tip, Faith Of Jesus, Octoshark, Perm Comeback, BONUS CONTACT: Octoshark Follow-up; Quotes: “Ultimately there will be justice and all tears will be wiped away.” “A lot of guys don't know why they're here.” “Wrapped up, tied up, tangled all up in Jesus.” “It makes me feel critiqued.” “I'm trying to grow up.”
In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Taylor Crown, past President of Acosta. Taylor started his career working alongside his father in their family-owned food service brokerage, Buzz Crown Enterprises. Taylor shares his remarkable journey in the food service industry and his journey to becoming the President of Acosta Food Service. He discusses how the food service industry has undergone significant changes, including the nationalization of food service agencies and consolidation in various parts of the value chain, and valuable insights into the evolving nature of the industry.Quotes"Ultimately clients in our industry are always kind of searching for what is my ideal go-to-market strategy and what is the mix of kind of a direct versus an agency salesforce, what are the appropriate mix of resources against channels and segments and products, and so forth. So I would expect that evolution to continue." -Taylor Crown[18:56]“Being confident enough or at least self-aware enough to say: ‘What would I do differently? How would I adjust? What were sort of the failure points in the relationship? Did a competitor think about it differently than I did? And I think that's a crucial part of just how you evolve as a small business owner.” -Taylor Crown [24:43]TIMESTAMPS[03:41] Taylor's family background in the industry and his start in college [10:28] Learning from his father's success in the industry [13:02] Selling the business[18:16] Factors driving industry consolidation[25:11] Reflecting on and learning from client losses[29:03] Transitioning from the manufacturer side to the brokerage business[34:59] The spectrum of knowing what to do in a career[38:30] Learning lessons later that could have been applied earlier[40:02] The difference between a client and a customer[40:52] Importance of aligning with the client's missionRESOURCESPortillo SalesCONTACT Nick: nick.portillo@portillosales.comTaylor: https://www.linkedin.com/in/taylorcrown/
Welcome back to the Elevate Podcast with Tyler Chesser, where high-performing real estate investors gather to expand their mindset and achieve outstanding standards in their business and life. In today's episode, Tyler sits down with Chris Salerno, the CEO of QC Capital, to discuss how to work harder and smarter, and transforming yourself from average to exceptional in real estate. This episode is filled with valuable insights and practical applications to help you take your real estate endeavors to new heights. Enjoy this inspiring conversation with Chris Salerno on Elevate Podcast. ✅ KEY POINTS ✅ ✅ Transform from a mediocre approach to achieving outstanding standards in business and life ✅ How investors can achieve financial freedom through multifamily investing, ✅ Define what you want and pursue it with determination and hunger ✅ Success is comprised of cultivating the right mindset, practicing meditation, and understanding ✅ Recognize that success takes time and persistence—it doesn't happen overnight. LINKS Keep up with the Elevate Podcast: https://elevatepod.com/ Interested in investing with Tyler? Visit https://www.cfcapllc.com/ Ready to boost your web presence? Visit www.sharpwilkinson.com/ FIND CHRIS QC Capital Group: https://www.qccapitalgroup.com/ LinkedIn: https://www.linkedin.com/in/salerno2/ Instagram: https://www.instagram.com/chris_salerno_/ Facebook: https://www.facebook.com/chris.salerno NAMES AND BOOKS “Think and Grow Rich” by Napoleon Hill https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/ref=sr_1_1?crid=1OW1V171RF8VC&keywords=think+and+grow+rich+book&qid=1687361483&sprefix=Think+and+Grow+Rich%2Caps%2C234&sr=8-1 “48 Laws of Power” by Robert Greene https://www.amazon.com/48-Laws-of-Power-Robert-Greene-audiobook/dp/B00X0TKUS0/ref=sr_1_1?crid=3NUN9B7OG2Q2&keywords=48+Laws+of+Power+book&qid=1687361648&s=audible&sprefix=48+laws+of+power+book%2Caudible%2C159&sr=1-1 “Mistakes Millionaires Make” by Harry Clark https://www.amazon.com/Mistakes-Millionaires-Make-Successful-Entrepreneurs/dp/B07BFJ6KR1/ref=sr_1_1?crid=2IRXOZCHN5KK3&keywords=Mistake+Millionaires+Make+book&qid=1687361570&sprefix=mistake+millionaires+make+boo%2Caps%2C149&sr=8-1
Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company that helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which in the world of business and driving revenue is the holy grail. In this episode Troy shares the importance of a good email marketing strategy and his insights on best practices for email marketing, including making sure to have an offer, sharing valuable content, having a good subject line and copywriting, staying in communication with people, and starting immediately rather than trying to make everything perfect. By taking action and following the five steps mentioned by Troy in the episode, you will be able to create a successful email marketing campaign that will help to increase sales and create a strong connection with your customers. So take action and start creating successful email marketing campaigns today. Quotes: “Ultimately you just have to view email as another platform, where people are going to hear from you and where you're gonna build that Know-Like-Trust relationship with them.” (10:11) “If you're putting out valuable content to people, they're not going to leave. They're not going to get annoyed.” (10:55) “Email is just a very special place where it's almost like you're reading a digital book each day.” (19:13) “Create something that's more expensive and gives people a good amount of value and I can make way more money, literally just by creating that offer, having a higher ticket price.” (22:00) Links: Website: https://www.troyericson.com/ Troy's email list: https://faqemail.com/ Facebook: https://www.facebook.com/troyallenericson Instagram: https://www.instagram.com/yosoytroy/ LinkedIn: https://www.linkedin.com/in/troyericson/ Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/ Takeaways Use compelling stories in your emails and connect them with your offers. A great email should be centered around the following: curiosity, benefits, relatability, credibility, time frame for action, and testimonials. The more simple the email design, the better it performs. What inspires Troy Ericson into Action My favorite song: is "The Unforgiven" by Metallica Favorite quote: "Advantages are taken, not handed out."
VROMO is the only delivery management software solution tailored to the restaurant and food industry. VROMO's foundation is its customizable and intuitive dispatch technology which allows customers to manage their deliveries and drivers seamlessly from a cloud-based system. When it comes to new clients, VROMO is honest about the cost of the product and whether the restaurant is big enough to realize a profit while using the service. If the ROI isn't there, the VROMO team will let the restaurant know that. Alan predicts that assisted-driving delivery vehicles are on the horizon but drone delivery is likely 10 years away. On a five year horizon, Alan predicts a rise in local delivery co-ops comprised of large groups of very small restaurants banding together to share delivery services. Quotes “Ultimately what we do is try to make delivery profitable. If an order is going out of the kitchen, there's a huge case for VROMO.” (Alan) “What the pandemic introduced is a speed in decision making that this industry hasn't seen in a long, long time. To the point of very little thinking and due diligence about what happens next. But that was okay. We were all in survival mode.” (Alan) “If you think about how much time a marketing department or an operational department puts into kitchen layouts, store layouts, the queue, the tills, the music that you hear when you walk in and now imagine trying to replicate that decision-making process with delivery. It just hasn't happened. At all. That's really what VROMO is trying to accelerate from a restaurant perspective.” (Alan) “(Restaurants) need to operate as slick digitally as Uber and Doordash and GrubHub. Not that they're competitors. The third-party marketplaces have a place. They have a part to play, but I have never heard someone say, ‘I really enjoyed my Doordash pizza that I ordered last night.' You say, ‘I really enjoyed my Blaze pizza that I ordered on Doordash.'” (Alan) “Restaurant brands are investing so much. I feel like it's an overcorrection. All digital, all off-prem, optimized for pick-up and delivery – and optimization should happen – but it feels like we're going too far the other way.” (Joseph) Transcript 00:00.00 vigorbranding Everyone today I am joined by my friend Alan Hickey he is the founder and chief commercial officer at a place called Romo which we are going to unpack in full detail on this episode Alan is a proud scotsman. Um. 00:13.91 Al Hickey Oh you did it Joseph straight off the back you did it. 00:18.32 vigorbranding Ah, if Kevin Bentley is listening. He will be laughing ah as well. Our friend Miles Garrett or a miles gift. Um, anyway, we'll we we'll stop talking about vegas because we're not supposed to um Alan say hello and give a little bit of backstory. 00:32.91 Al Hickey Ah, hello everybody at the least proud scotsman of all time but very proud irishman and so yeah and ah founder co co-founder actually of the original company. And with a guy called Sean Murray and then co-founder of Ramo I suppose with with Brian Hickey began life as a delivery fleet. So probably the least software founder you've ever had on your show and and so our life began delivering pias across Europe. Ah, Australia New Zealand built a product for our own use case and I suppose because we just not that there wasn't great product out. They're not good product for us and then the dirty word of business that is pivot. Ah. 01:24.29 vigorbranding And. 01:27.20 Al Hickey We did it in in late 2019 early sorry late 2018 early twenty nineteen harder more difficult more expensive more trauma out than we ever imagined. But here we are now you know a couple of years later not honestly not regretting a single day of any of the decisions we've made so it's been a. It's been awesome and and ultimately what we do is try to make delivery profitable. So if an order's going out of the kitchen if there's a use case for bramo be it own driv
The last couple of episodes of REL Talk have featured Maria and Michelle discussing toxicity in the workplace. Today's episode, however, pivots and begins a three-week series on leadership, an important topic at any time, and especially so given the current state of the world. In the premier episode of the series, Maria and Michelle talk about executive/senior leadership and how it's crucial that leaders are consistently and wholly involved. They need to be instrumental in casting vision, hiring and developing people who can also communicate their vision, and in creating communication that flows just as well top to bottom, as it does bottom to top. Inspired to tackle this crucial topic after seeing several articles on leadership recently on LinkedIn, as well as from a quote from Simon Sinek, our REL Talent professionals do so in their usual insightful and informative way here today. The Finer Details of This Episode: Senior leaders have to be involved and bought in. Refusing to engage or handing difficulties over to HR undermines authority. Senior leaders need to communicate their vision and their messages well. Good HR departments work in support of leadership. Senior leaders should be the “people-people” in the organization. Quotes: “Ultimately, people will listen to the person they report to.” “Leadership is not a rank to be achieved. Leadership is a responsibility. And it's a responsibility to see those around us rise. There's no CEO on the planet who's responsible for the results. You're responsible for the people who are responsible for the people who are responsible for the people who are responsible for the results. That's a difficult and different skill set.” “Communication was very strategically planned. It was coordinated. And it was very well thought out, from top-down leadership to where individuals at the bottom had no doubt and no questions that things were aligned and why things were done”. “You forget to think that your employees are people, and everything impacts them.” “A good HR department should be planning. They come in as the expert around, yes, legalities around people, practices, and labor practices, but they also come in from a perspective of how people are motivated and how to best communicate.” “How do we do that in a way that will be responsive, where people will come to leadership to ask questions instead of gossiping and talking crap around the water cooler?” “You're relying on HR to be the people-people, where we're suggesting that you be the people-people. And if you step up to be the people-people, it's not always about the tough decisions. You get to be there for the good ones, too. You get to be there when the rewards are given out to praise that employee, when promotions are given out, when people get extra training and development to grow within the organization. That gets to be the message from your mouth, not from HR… we're saying you as the leader: take the message to your people.” Show Links: REL Talent: HR Consulting Email REL Talent REL Talent on LinkedIn
On today's episode of the podcast Michelle connects with the lovely Claire White, owner of White Ink Calligraphy. Listen in as Claire answers all those questions you want answers to about any type of print material you're going to need for your wedding. Claire White puts pen to paper in Nashville Tennessee and has been serving the wedding industry for five years. White Ink started out as a calligraphy studio and has recently expanded to offering full invitation services, graphic design and printing services. White Ink assists their clients with wedding details from Save the Dates to the place cards at their wedding reception, and everything in between. Big Takeaways From Chava: Any tips for creating your own invitation/invitation suites? We want to design the invitation ourselves but how to best execute once we have the design. What card stock would you recommend? Any specifics on how to utilize a cricut? If you are thinking of getting a cricut for the first time for your wedding, don't do it.They are complicated. If you are used to using them, go for it! 110lbs or heavier for card stock. Anything with texture will look more lux. Have a candid conversation with your printer about what kind of paper they can use. Local printers are usually focused more on large print projects, and less on small ones. DIY will be a lot more time. And sometimes will end with you spending a lot more money than having ordered out because there will be trouble shooting along the way. From Anamaria: Ways to save money on custom invitations. Ask the stationer if they have semi-customdesignsavailable. While white ink doesn't offer semi-custom, you can find old designs you like and have them work with that which does decrease cost. From Hope: What is the best way to find postage that will compliment your invitation suite without the ability to customize stamps? Do you ever have issues with return addresses printed on the back of envelopes being sent back instead of to the intended recipient because it isn't on the front in the upper left hand corner? The post office releases new postage fairly frequently. When something comes out of rotation, it becomes ‘vintage'. You can find vintage postage through Etsy, or other places online. Be careful! There is counterfeit postage going around! Always put the invitation return address on the back flap. Make it smaller font than the mailing address. It shouldn't ever get sent to the return address. From Brigit: The whole USPS mailing process. Anything we should know about weight/stamps/ hand canceling (I know I've heard that term before but think it's more expensive??) Hand canceling stops the post office from running it through their machine with the barcode, but it doesn't guarantee it won't happen in another office. Some offices require extra postage for a wax seal or hand canceling. If it's just a cardinan envelope, put one stamp. If it has multiple things inside, put two stamps to just be safe. From Laura: What's the best way to address invites in the modern age? Re: lots of married friends who did not take their partner's name + which names comes first + including kids? The rules of etiquette are a little bit behind when it comes to modern addressing. Don't lose sleep over it. More formal: list the male first. Friend is the female but lives with a male: list the female first. Mr. __ and Mrs. ___ is okay. How formal do you want to be? There are a million different right answers. The etiquette rules can change from address to address. From Amber: What recommendations do you have for seating chart styles and formats (ex. Grouped by tables or alphabetically) in light of Covid and higher likelihood of people not being able to come last minute and maybe needing to shuffle some people around. Especially for outdoor weddings where escort cards are likely to fly away. If you are worried about your escort cards flying away, talk with your wedding planner to come up with solutions. If you have a seating chart listed alphabetically by last name, it is easier to change. When it's put by table, it is much harder to change last minute. Michelle loves first name, last initial, then table number. If you have to have it by table, you should have a smaller guest count. From Jessica: Recommendations on what information to actually include on the invites/inserts? - Insertshouldalwaysincludeyourwebsite! From Natasha: What's the etiquette for sending out 2 different invitations? One set for the bride's family and a different one for the groom's side. I feel like certain family members need to be told specific things and others do not. You are hosting a wedding for these guests. You don't have to explain things in different terminology for different guests. If you have to, you can make it a text. - Make it super clear on your website. From Nika: Any advice on mailing invites abroad? My save the dates took 6 weeks to get to parts of Europe. If you have a beautiful suite you want to stay pretty and get there in a reasonable time, put it in a flat mailer and mail it with more postage as a parcel. - SenditUSPS. From Manda: Do I have to include physical rsvps or can I just have people go online? I don't want to be tacky- but also think this could save a good bit of money. The trend is that about 50% of couples are doing online RSVP snow. There is really no wrong answer. From Cassy: If its OK to add a leaflet about a welcome party in the invitation suite, why is it bad form to add the reception invitation to the suite? Why do people recommend mailing them separately? Reception insert should be a separatecard, but not a different envelope! Links We Referenced etsy.com (https://www.etsy.com/?utm_source=google&utm_medium=cpc&utm_term=etsy%20com_e&utm_campaign=Search_US_Brand_GGL_ENG_General-Brand_Core_All_Exact&utm_ag=A1&utm_custom1=_k_Cj0KCQiAmpyRBhC-ARIsABs2EApi3Dm9WWhse6mTR-SVNwwI1gSkrLogTjN5ILQ6vcQ4R8d6YauxDMMaAqmmEALw_wcB_k_&utm_content=go_227553629_16342445429_536666953103_kwd-1818581812_c_&utm_custom2=227553629&gclid=Cj0KCQiAmpyRBhC-ARIsABs2EApi3Dm9WWhse6mTR-SVNwwI1gSkrLogTjN5ILQ6vcQ4R8d6YauxDMMaAqmmEALw_wcB) store.usps.com/store/results/stamps//N-9y93lv?requestid=304204 emilypost.com (https://emilypost.com) crane.com/etiquette-guide (https://www.crane.com/etiquette-guide) qr-code-generator.com (https://www.qr-code-generator.com) whiteinkcalligraphy.com (https://www.whiteinkcalligraphy.com) instagram.com/whiteinkcalligraphy (https://www.instagram.com/whiteinkcalligraphy/) littlepostagehouse.com/vintage-postage-curated-collections (https://www.littlepostagehouse.com/vintage-postage-curated-collections) enfieldpost.com (https://www.enfieldpost.com) magnoliapostage.com (https://www.magnoliapostage.com) Quotes “Ultimately, at the end of the day, you don't want it to look like a 3rd grade craft project. Right? You want it to look professional, even if you DIY'd it. There's a lot of tutorials on YouTube, certain stationers that assist with DIY, you can find people on instagram. You will save money this way. that go the DIY route, regret it, jump on board with a professional, and then they're paying rush fees.” - Claire _“You are hosting a wedding for these guests. You do not need to be explaining things in different terminologies for different guests. That is a phone call. If they ask, that is a text message.” - Claire _ Plan your wedding using The Big Wedding Planning Master Class (https://www.thebigweddingplanningmasterclass.com/). A self-paced digital course created with love for you by Christy & Michelle. The Big Wedding Planning Podcast is... * Hosted and produced by Michelle Martinez. * Edited by Veronica Gruba. * Music by Steph Altman of Mophonics (https://www.mophonics.com/). * On Instagram @thebigweddingplanningpodcast and be sure to use #planthatwedding when posting, so you can get our attention! * Inviting you to become part of our Facebook Group! Join us and our amazing members. Just search for The Big Wedding Planning Podcast Community on Facebook. * Easy to get in touch with. Email us at thebigweddingplanningpodcast@gmail.com or Call and leave a message at 415-723-1625 and you might hear your voice on an episode * On Patreon. Become a member (https://www.patreon.com/thebigweddingplanningpodcast) and with as little as $5 per month, you get bonus episodes, special newsletters and Zoom Cocktail Hours with Michelle! Special Guest: Claire White.
What is your elevator pitch? On today's episode, Mike Verret, Principal at Verret & Associates with over 25 years of marketing experience, explains the importance of how you talk about your business to potential clients. Your elevator pitch is how you describe what your business does in a concise and intriguing way that makes listeners want to learn more. When the audience is engaged in asking questions, they are more likely to remember you. Your pitch should have a clear message that resonates with your listeners and that is unique enough to make you stand apart from your competition. Tune into this week's episode of Powerful Marketing Tips for a conversation about crafting the perfect elevator pitch. Learn what comprises an elevator pitch and why how we talk about our businesses makes all the difference. Quotes • “Ultimately what I've done is create a business where I work with other businesses for three weeks, three meetings to get them to one way they talk about themselves. That creates consistency in their marketing, efficiency in their marketing…and it makes you memorable. An audience only remembers one of three things. They remember first, best, and different…We just need to appear different in the audience's eyes…That's become the focus of what I do based on my 25 years of experience working with audiences.” (04:04-05:08) • “Your elevator is eight floors and it starts with what you do, but your objective is just to get to the next floor and get them to ask the next question…My first floor is about connection, creating that need to say tell me more. I'm in PR but I say I make news…tell me more about making news is what I'm trying to elicit. My second floor is about my audience and what they're going through and I want them to ask so how do you help them. So, I can get to the third floor which is my solution and from there they ask how does that work? My fourth floor becomes my process….The fifth floor is what services do you provide. Those services can now hang off of that process and have context…Sixth floor: how does it benefit? Seventh floor: can you prove it? …Finally, the eighth floor is what do you want me to do next? Can I have your card? Is there a way to get in touch with you? If you invert that thinking with those questions like it's going up an elevator, invert it so it's going down, that's the way human beings would ask questions to elicit information. So what do you do? What does that mean? How do you help them? How does that work? What services do you provide? What do I get out of it? Do you have proof to back it up? Let's talk more. That's it.” (13:30-15:24) • “How do you make the leader realize that the effects of what he's doing reverberate all the way through the organization and create that urgency around doing it right?” (22:26-22:35) • “There is one message that can relate to different audience sections…One message: here's how it relates to you audience one, here's how it relates to you user two, user three. Now you have permission to talk to different audiences. Once you've gotten them all aligned around one main message.” (23:04-23:28) • “It all has to do with perspective. We're always too close to our own business.” (28:39-28:42) • “The most important thing to think about is to search what you do on Google. Look at what everybody else is doing and figure out how to not look like them.” (29:16-29:28) Links Connect with Mike Verret: • Website: www.verretandassociates.com • LinkedIn https://www.linkedin.com/in/mike-verret/ The song that motivates Mike into action: • Jidenna - Long Live the Chief (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/) https://powerful-marketers.com/guest-application/ Podcast production and show notes provided by HiveCast.fm
In this episode of The Limitless Life Experience Podcast, I'm basically talking you through how to build your email list. The different ways in which you can do it, and the platforms you want to be using. I felt compelled to get this out there, because it feels really important to me right now. During this time, when everyone's at home, and face to face selling is no longer, it feels really imperative that you have as many ways to connect with your audience as possible - and in an intimate place such an email.So I hope you find this one useful, my loves. Enjoy. HighlightsThe reason it's important right now {7:46}How to grow it organically {11:06}The three question option {15:46}Put some money behind it {21:35}Quotes“Ultimately when we are asking people to invest in our products and services, we are trading in the currency of trust. If they don't think that you're going to be able to help them get the result, then they are not going to invest in you.”“I want to do that with people who want to hear from me. I am way more likely to be able to do that, live out my purpose, which is, you know, raising the frequency of the planet, helping people step into economic freedom, helping them live a limitless life.”“Having that additional place where you can take space and somebody is really able to get to know you, increases the trust factor, increases familiarity.”Links of interestFind me on Instagram https://www.instagram.com/suzy_ashworthMy Facebook page https://www.facebook.com/SuzyAshworth2Share and review the podcastMy goal is 100 reviews in just 6 months. Can you help me? Each month until December 2020, there will be a draw and everyone who leaves a review will be in with a chance of winning a 30-minute laser coaching session with me. So if you want to get a sample of what I do with my clients and see what we can achieve in half an hour, leave me a review on iTunes. You can do that by clicking here. Thank you so much!You can read the transcript here.Faith + Action = Miracles
Top 3 Quotes“Ultimately, you wouldn't go through any of these assessments unless it's driving business.”“You don't want to be more secure just so you can be more secure, it's got to be a part of your overall business plan.”“You have to start looking at this as a positive business driver instead of something that is just a line item that costs money at the end of the year.”Show Highlights[01:15] How Bryan got to where he is now[01:54] SAS 70 Solutions was born[03:18] Bryan starts with Abacode[04:21] The trend Bryan is witnessing in cybersecurity[05:28] How companies determine what to apply[07:01] What is FedRAMP?[08:31] The FedRAMP process[10:36] What to do internally before seeking outside counsel[12:39] Bryan's value for customers in the market today[15:41] GRC best practices and cybersecurity trends[17:54] A different type of security that Bryan provides!Resources:Connect with Bryan on LinkedInAbacode Cybersecurity WebsiteAbacode Cybersecurity LinkedInAbacode Cybersecurity TwitterAbacode Cybersecurity FacebookTampa Bay Dalmatian Rescue
Episode show notes... Most of us fear of the unknown. We often stay complacent with what’s comfortable. But staying complacent HINDERS our ability to grow into our true potential. In order to push past complacency, you MUST step out of your comfort zone. Stepping out of your comfort zone will result in exposure to the unknown. Taking calculated risks is the only way in order to take your life to the next level. Stepping out of complacency is exactly what our podcast guest, Parker Walbeck has to take his success to a greater level. Parker Walbeck is a rockstar creative: filmmaker, cinematographer, director, and entrepreneur. Parker started out like the rest of us--complacent with his life. But he had a realization that he was not living the life of his dreams. So he took the first step and jumped into a new world of possibilities, and landed where he is now: living a free, financially stable, and creative life! This one's for all of you out there who's on the edge about taking that risk in your life. Don't be afraid to make that shift. Take it from Parker Walbeck himself and tune in to his advice on today's episode! Ready? Let's dig in! In this episode you will learn... What you need to start doing in order to start living life on your terms How to step out of your comfort zone How to take risks and start living a financially stable life How Parker Walbeck risks towards his success Quotes: ->"Ultimately, I had a vision in my life. I wanted to achieve financial independence, financial freedom - Parker Walbeck" -> "Having somebody who supports you, who sees your vision, and shares your vision is super crucial - Parker Walbeck" -> "Plan as much as you can and prepare but the biggest thing is - you just gotta start doing it, start acting, start working. Working hard, working smart - Parker Walbeck" Question: WHAT RISKS WILL YOU TAKE TO START SUCCEEDING TODAY?
Do you find yourself spending too much time on the phone trying to get potential clients instead of doing the work you’re actually passionate about? Have you thought about automating this process but aren’t sure where to start? It’s not as daunting as many might think and my guest on this episode is an expert at getting it done! Greg Hickman runs a company called System.ly, where he helps service-based businesses with marketing funnels, scaling, and qualifying leads. In short, he shows you how to get perfect clients without the need for you to spend your time talking with people who won’t end up using your services anyway. His coaching programs are geared to help service providers scale and grow their business through automation systems and productizing. In this interview we talk about implementing systems to help you save time and get in touch with the right people for your business. There’s a lot of opportunity for automation that all of us can make use of to streamline our marketing and sales process. In the end, automation’s goal is to simplify your business and save you lots of time and energy. Greg shares some of his favorite tips on how to make this happen. We also chat about productizing your services. To do it right takes focusing on just one service so that you can make your systems streamlined and repeatable. This can be a tricky thing to do if you still want to stay true to your creative pursuits, but Greg shares some great ideas on how to pull it off. In this episode: What Infusionsoft is and how it can be a tool to help your business as in marketing automation Automating your marketing and sales processes to save you time and help your potential clients get to know you better Why having your customer “apply” to work with you will position yourself as an expert Easy tips and tricks to reduce the amount of time you spend on sales calls Finding the right niche to make your services easier to market and sell Productizing your services to add predictability to your business and allow you to finally take a vacation How to stay true to your creativity while still growing and scaling your business Quotes: “Ultimately you have to look at what your business model is. As motion designers, or any business, what are you selling and how do you deliver it? Whatever the answer is to those questions, at some point you’re probably doing some sort of marketing that could be streamlined.” [5:59] “How many times do you get on the phone and say the same thing over and over and over again? If that’s the case, make a video; make it a requirement to watch that video before they get on the phone, and that call can now be twenty minutes or whatever. You’ve saved yourself some time.” [23:23] “If you want to build a more scalable business that is leveraged, you need to start to leverage these systems to remove yourself from the delivery.” [28:36] “As service providers we start as technicians and we have a technical business. But that doesn’t mean that you, the owner, need to be the one doing all of the technical work.” [29:48] “I think the biggest challenge for creatives is you’re doing this because you also love the creative element. So custom is important and that’s totally fine. You just have to make the decision of what’s more important.” [40:56] Links: Find Greg Hickman online at System.ly Join the Scalable Service Provider Facebook group Infusionsoft Calendly Wufoo E-Myth Revisited by Michael E. Gerber Built to Sell by John Warrillow Splasheo Find the full show notes here Keep up with everything Motion Hatch Follow Motion Hatch on Twitter | Instagram If you haven't already, would you mind leaving us a rating and review? It really helps!
If you’re at all like me, you may have been resistant to jumping on the YouTube bandwagon. But YouTube can be incredibly helpful for both you and your clients and you ignore it at your peril. If you’ve been thinking about optimizing your channel, you’re not going to want to miss this! Tom Martin is certified by YouTube as an expert in audience growth and digital rights. He has led YouTube strategy for some of the world’s largest and most successful media companies gaining them millions of subscribers and billions of views. Few people know the ins and outs of YouTube better than Tom which makes the knowledge he shares with us today incredibly valuable. This interview is a deep dive into the role that YouTube can play in your business. Tom shares what it really is that YouTube is looking for and how you can give it to them. He discusses the determination and perseverance needed to make this platform work for you. Tom also shares his knowledge on conducting research on your target audience before you invest too much time and energy into YouTube. We also talk about how you can use your skills and knowledge to help other companies hone their YouTube strategies. This might involve getting you or your business YouTube certified, which fortunately is easier than you might think. I know that you’re going to walk away from this conversation even more excited about using YouTube than you are all ready. What role does YouTube play in your business? Let us know in the comments on the episode page! In this episode: What YouTube is looking for and how you can give it to them What to keep in mind when deciding whether or not to start a YouTube channel Steps you should take before you launch a YouTube channel How you can tweak your channel to make sure that the right audience finds it Essential tools for improving your YouTube strategy The biggest mistakes people make when building their YouTube channel and how you can avoid them Quotes: “Ultimately what was driving me was saying ‘What makes YouTube happy? What does YouTube want?’ Ultimately YouTube wants people to stay on the platform longer; they want people to watch more videos so they can sell more ads and collect more data because that’s where they make their real money.” [16:06] “Expect to upload a video every week for five years and then still keep going even if no one is watching. That’s not to say that it’s going to take five years, but you need to be prepared to go to that length because that is where most successful YouTubers are born or die. Are they willing to go past the dip and keep uploading when most of the competition gives up after six videos.” [17:50] “Make sure there is an actual audience for what you're going to be making videos on before you decide to make a channel and make five years worth of video.” [28:22] “What you need to do is to find a balance between sending people to your website or an email list and encouraging viewers to watch more of your videos.” [43:15] Links: Find Tom Martin online Follow Tom on Twitter | Linkedin | YouTube VidIQ Engage Video Marketing with Ben Amos Studio Sherpas episode 80 with Marley Baird YouTube Optimization: The Complete Guide by Tom Martin Pre-register for Tom’s course Grab early-bird tickets to the Onward Conference Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Imagine if you were so afraid to try filmmaking that you never did it. Sure, most of us have been scared at some point in our professional journeys. That’s okay. There are times when a little fear is healthy. Not allowing that fear to hold you back and share what you can create is the important part. Ryan Welch is the owner and Creative Director of AO Films in Oregon, a small team of filmmakers and creative collective. Ryan has a lifelong passion for telling great stories using the power of images. He has directed and shot a number of award-winning films with a blend of narrative and documentary storytelling. In this interview, we talk about fear and how it will dictate what we do and don’t do if we let it. It begins with being part of your client’s team so that you can work together as smoothly and openly as possible. We talk about how it also comes from having intentionality and purpose in your work so that it aligns with your values. Ryan goes on to shed some light on how he finds validation in his work that is not related to external criticism. How do you create great work without letting fear and worry hold you back? Leave a comment on the episode page! In this episode: Working with clients who are passionate and great to collaborate with The “magic” formula for finding your perfect clients How being intentional can start with something as simple as your name Not letting the haters keep you from doing the work that you truly care about Using your passion projects to find more work Getting the funding you need to pursue your passion projects Quotes: “Ultimately, you have to follow your desires and the things that you want as a company, the things that you’re passionate about.” [10:29] “As much as you can, eliminate fear from what you’re doing.” [23:56] “Create and do things that make you come alive and put them out for the world to see. And if people don’t connect with it, then who cares? That’s their issue, not yours.” [25:47] “Finding a way to overcome that fear of other people’s judgment of what you’re doing is something that I think if you can figure out early on, you’re going to be better off.” [27:06] “There is a desire for content. And if you have a great story, there’s somebody out there who will listen to you.” [38:31] Links: Find Ryan Welch at AO Films Follow AO Films on Instagram | Twitter | Facebook | Vimeo | YouTube Follow Ryan on Instagram | Twitter Go Ahead! Adventure The High Performance Planner by Brendon Burchard Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
Things you need to be aware about when your mortgage closes.Quotes: "Ultimately the terms of your mortgage assuming you have a fixed rate mortgage your principal interest do not change."Show Notes: [00:06] Introduction to the Houston inside out show.[00:20] We are talking mortgages and specifically what happens to your mortgage after you close on your home.[01:30] Those lenders will actually continue to hold your loan and service your loan meaning they're going to continue to collect payment from you. But what commonly happens is that those loans get sold to an entity and they're going to bundle up several of these mortgages into what's called a mortgage-backed security.[02:20] The quality of these mortgages is extremely important to these investors so the quality will ensure that the mortgage-backed security retains their value. It is so important that the investors will have forensic audits completed on the mortgages that they purchase.[03:28] Lenders basically turn around and depending on the credit scores, they're going to assign that mortgage-backed security a grade. This is very important to investors because of the lower the grade, the higher the risk. Lenders do not want to buy back a loan.[04:39] It's a little more challenging to get a loan but it's ultimately to protect everybody involved. That is the buyer, that is the lender, that is the investor, very, very important that the quality of these mortgage-backed securities is much higher than it used to be.If you like this episode of the Houston Inside Out podcast, please don't forget to like, share, and comment! We appreciate your support and feedback! See acast.com/privacy for privacy and opt-out information.