Podcast appearances and mentions of greg hickman

In this episode of Experts Unleashed, I'm joined by Greg Hickman to talk about shifting from ‘done-for-you' services to a business that gives you more freedom. Greg shares his journey—from working in big ad agencies to building Alt Agency, where he helps agency owners productize and streamline their services. They dive into the biggest challenges creatives face when trying to systematize their work, why your expertise is your biggest asset, and how to build a business that supports your lifestyle. Greg also breaks down the idea of offering different service levels—clients, members, and customers—to boost profits and keep things running smoothly. If you're looking to grow your agency while working less, this episode is packed with insights you won't want to miss!   You'll discover: ➡️ Discovering Productized Services [04:44] ➡️ Challenges and Misconceptions in Productization [07:03] ➡️ Balancing Creativity and Systemization [09:24] ➡️ Freelancer vs. Entrepreneur: Finding the Sweet Spot [15:26] ➡️ The Power of Selling Strategy First [17:51] …And much more!  

We catch up with Wagga based trainer Gary Colvin who added to his metropolitan record when Cambar scored a tradesmanlike win in the TAB Highway on Nov. 30th. Gary's hoping Cambar will emulate the deeds of stable favourite Another One who won a Championship Final  in 2022 after having finished second the year before. Gary begins our podcast by talking about Cambar's two early wins at Wagga when ridden by stable apprentice Holly Durnan. He looks back on his purchase of the little colt at the Inglis Premier Sale in Melbourne. He got a second opinion from Warwick Farm trainer Greg Hickman who'd trained the colt's sire Pierata. Gary says Cambar has been a thorough professional from the day he was broken in. The trainer retained a part ownership of the horse while the remaining shares were snapped up by old friends. He says one of the quartet is a first time participant. Gary looks back on childhood days growing up with his six siblings on the family farm at Tullibigeal. He says his father was never without a horse or two on the property. He pays tribute to uncles John and Noel Colvin, both very successful jockeys. Gary says he was 17 when he joined three of his siblings in Wagga. He pleased his parents greatly when he registered for an apprenticeship in joinery. He talks of his progress in the old world trade. He talks of his passion for Australian Rules Football, and reflects on his involvement with the Wagga Tigers and the Collingully side. He plays down reports that he was a very accomplished player. Gary remembers his short stint in a coaching role. He looks back on Fred Colvin's move to Wagga and a renewal of his trainer's licence. He assisted his father for eleven years while training a small team of his own. When Fred retired in 1997, he was ready to train in his own right. Gary hasn't forgotten the mare who provided the first win of his full time training career. He acknowledges the special horses to get him up and running as a commercial trainer with special mention of Baltra and Lock the Key. The accomplished trainer takes us through the circumstances leading up to his purchase of Another One at an Inglis Classic Sale. He's never forgotten the instant he first saw the chestnut colt.  Gary talks of Another One's pedigree and the 15 strong syndicate who got together to race the horse. The trainer recalls setting the talented horse for a maiden 2YO at Wagga. He and the owners were stunned when a Randwick trained youngster from the John O'Shea yard turned up for the same race. He takes us through Another One's progression to his first tilt at the Country Championship. Gary followed a similar path the following year and the gelding again made the final at Randwick. This time he prevailed in the highly prized event.  He pays tribute to Another One's regular rider Nick Heywood who wages a fearsome battle with weight to stay in the saddle. Gary talks of Another One's Kosciuszko failure and his most recent wins in the Riverina. The trainer speaks highly of Danny Beasley who rode the horse to victories in the Canberra National Sprint and the Wodonga Cup. Danny recently joined the Wagga training ranks and is situated right next door to the Colvin stables. Gary talks of wife Karen's picture framing business in Wagga, and his willingness to lend a hand in the early days of the operation. He says his assistance was not needed.  Gary talks of daughter Gabby who's currently a highly regarded member of the Melbourne Women's AFL side. Her dad's pretty chuffed. He makes mention of sons Brodie and Matthew. One prefers the thrill of trying to back a winner- the other enjoys being around the horses. Good to catch up with yet another talented member of the country training ranks.

Hey, hey, friends! Grab your favourite cup of coffee and get cozy, because today's episode of The Happy Clients Podcast is an absolute treat. Taylor welcomes Greg Hickman, a seasoned agency pro who's been shaking things up since 2014. They dive into the nitty-gritty of how the agency world has evolved over the years and why the traditional full-service agency model is becoming less relevant. Greg explains his

Greg Hickman is the Founder of AltAgency, where he has trained and consulted over 700 agency owners, freelancers, and service providers. Greg specializes in helping businesses productize their services, monetize their expertise, and implement systems to improve client success and free up their time. With a wealth of experience from being a project manager at a large agency to founding his own successful agency, Greg has a deep understanding of the digital and creative agency space. He has a knack for creating systematic sales experiences and building team processes that scale. In this episode… In an ever-evolving digital landscape, how can agency owners, freelancers, and service providers navigate the challenges of scaling, systematizing, and productizing their services? Can the journey from hands-on service provider to a more leveraged business model really be achieved without losing the essence of what made the business successful in the first place? Greg Hickman, a growth marketing expert, melds productizing services, implementing systematic sales and fulfillment processes, and building the right team and systems to free up the owner's time. Through his work, Greg has demonstrated that it's possible to scale an agency or service-based business without being bogged down by custom, labor-intensive work. He emphasizes the importance of moving away from traditional time-for-money service models towards offering productized services or consulting packages that deliver value while optimizing operational efficiency. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Greg Hickman, the Founder of AltAgency, to discuss the opportunities and challenges of restructuring services within agencies. Greg takes listeners through his journey of creating a productized service that leveraged his niche expertise, sharing transformative insights on transitioning from big agency structures to smaller, nimble businesses and navigating the hard decisions in pivoting an agency towards productized services. 

Greg Hickman says Craig Williams was keen to stick with his Oaks bound filly Private Legacy after riding her in SA. Hickman says given the right run for Craig in the Roses this weekend, she should be attacking the line.

Craig Williams is keen to stick with Private Legacy heading into the Doomben Roses/Oaks. Trainer Greg Hickman says she beat home the SA Derby winner last start when runner-up in the Australasian Oaks.

What is the productization of agency services, and how can it be done? Productization can be defined as solving a problem you know people have, following a similar identical process for each client. The easiest transition to productization is when it's derived from things you've already been doing for your existing clients, which doesn't change your agency's entire process. In this episode of The Agency Blueprint, I'm joined by Greg Hickman to discuss agency productization and how to design productization correctly. Greg is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well-known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time. Don't miss this episode to learn what happens when agency owners decide to productize and systemize. Key Questions: [01:05] What do you define as productization or to productize services for an agency? [08:28] What have you seen with non-productized and non-systemized agencies after they've done the work to create process? [14:37] What are your thoughts about monetizing expertise properly for agency owners? [24:56] What's your advice to an agency owner wanting to productize beyond the process-oriented aspects? What You'll Discover: [01:19] Greg describes productization as solving a problem you know people have following a similar identical process for each client. [04:10] The difference between the “done for you” and “done with you” modalities and the opportunities layered with the latter. [07:10] How to design productization to include customization and creativity to streamline processes. [08:51] Greg explains what happens when agency owners decide to productize and systemize. [15:03] How to monetize your expertise by identifying your strategic component that allows for your process. [19:03] Understanding that clients have a shelf-life and how to extend a lifetime value to them as an advantage to you. [23:17] How to clearly articulate your process to remain unique instead of selling on price. [25:16] Greg on how to productize the right way beyond the process-oriented pieces. Connect with Greg: WebsiteYouTubeLinkedIn

"What most people are trying to talk about when they talk about scale, but that's really leverage."– Greg Hickman, Founder of AltAgency Leverage is everything when it comes to growing a successful agency or service offering. And that's exactly what today's guest helps develop for his clients: Leverage to grow and develop their business to the level and direction they want to go. This week, welcome Greg Hickman on the show. He is an industry veteran and Founder of AltAgency, a consultancy that helps agencies, service providers, and freelancers drive growth without sacrificing their nights and weekends by packaging their expertise, installing systems for growth, and leveraging automation to save time. Greg is all about setting up systems, defining your core customer base, and productizing your offering to enable repeatable growth. What's more, he's throwing in a hot take or two on services (But you'll have to listen in to learn more!). In this episode, Greg sits down with Corey to share his philosophy to helping agency owners, breaking down the common pitfalls and challenges riddling business owners and independent consultants alike. Here's what we cover: - The evolution of Greg's company, his founder journey, and how the offering has shifted over time. - The concept of affinity in verticalized businesses and why specialization wins. - Greg's take on customized offering versus productized services. - Scaling through monetizing expertise, not just headcount. Here are some actionable key takeaways for agency founders: - Scaling isn't about arriving at a destination, it's about having a continuum where you have room for growth. - You need to have affinity with the vertical you're serving; empathy builds success. - Starting out, try different things to find your sweet spot, but then narrow it down. - Productizing services creates efficiencies, and efficiencies grow businesses. The resources mentioned in this episode are: - Connect with Greg on Linkedin Here - Learn more about AltAgency Here

Trainer Greg Hickman with the latest from his stables.

Greg Hickman is the Founder and CEO of AltAgency, which helps agency owners, freelancers, and service providers grow and scale without working nights or weekends. He has worked with hundreds of entrepreneurs, including John Lee Dumas, Betty Rockers, and Nerd Fitness. As a serial entrepreneur, Greg is also the Founder and CEO of System.ly, where he helps online business owners create reliable marketing systems to maximize profits for products and services. In this episode: The traditional agency structure involves owners serving as full-service providers to each client. Yet this model decreases client value, creates operational inefficiencies, and places undue pressure on owners. How can you remodel your agency to generate value for clients and scale effectively? As an advocate for an alternative agency framework, agency growth expert Greg Hickman diversifies revenue systems to monetize and scale services. This process involves identifying your core competencies and the specific outcome for each service. However, scaling beyond $3 million solely by offering traditional services is not practical since they must be customized for each client's unique needs. Additionally, some clients may not benefit from them, so Greg recommends developing a membership community to offer mastermind courses in your area of expertise. By systemizing your offerings, you can establish multiple income streams to scale. In this episode of Systems Simplified, Adi Klevit welcomes Greg Hickman, the Owner and Founder of AltAgency, for a discussion about diversifying revenue streams through an alternative business structure. He shares the barriers to transforming agency growth, the updated systems for scaling, and the benefits of documenting processes.

Trainer Greg Hickman with the latest from his stable on Racing HQ.

Greg takes us through his runners and discusses what he might have to do with a heavy 10

Curious about Eleven Eleven's prospects in The Warra on Saturday? Dave asked trainer Greg Hickman.

The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large amount of small-ticket clients. Greg Hickman has worked in both the traditional and new-school models and has a lot to teach us about scaling agencies. This week, episode 203 of The Digital Agency Growth Podcast is about going from labor to leverage!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Dan Englander and Greg Hickman share the importance of bringing in quality clients and actionable steps you can take right now to grow your business without running out of energy. Greg is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well-known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time. They have worked with hundreds of entrepreneurs ranging from Jay Baer, John Lee Dumas, Dan Martell, Betty Rocker, Nerd Fitness, and Chris Ducker among many other up and coming business leaders.  In this episode, Dan and Greg discuss the following:Greg's career pivot from a traditional agency model to an alternative model.Monetizing your expertise to make more money while actively working less.Prioritizing quality clients over a large number of clients for work-life balance.A hybrid agency model of DIY and done-for-you services.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH GREG HICKMAN:LinkedInYouTubeAltAgencyCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.

Greg Hickmanis the Founder and CEO of AltAgency™, one of the top training and consulting companies for digital agencies looking to grow and scale by packaging their expertise, installing systems for growth, and leveraging automation to save time and divorce their time from their income. They've helped over 600+ agency owners transition from time-for-money services to selling their knowledge and expertise.

Episode 27 of Research Talk, from the Office of Research and Doctoral Services at Walden University with host, Dr. Lee Stadtlander. In this session Dr. Stadtlander and former students Drs. Pearlette Springer and Diane Ricketts discuss their former chair's (Greg Hickman's)development of a "dissfam" (dissertation family).

Have you ever thought about looking at agencies from a new perspective? Get ready to discover the concept of the "Alt Agencies" - where specialization and specific outcomes for niche clients are favored over the traditional agency model. Our Guest Greg Hickman shares his journey on how to deliver a repeatable sales and onboarding process. The conversation touched insightful topics like: Power of productizing services [04:56]Understanding the concept of "productizing" services, which involves packaging a repeatable service with fixed problem-solving, turnaround time, and price. Discover the benefits of standardizing packages and systemizing processes to scale a business effectively.Importance of specializing and finding a niche [06:50]Find out the challenges and benefits of specializing in a specific area, what realization can working nights and weekends bring you and ultimately understanding how to divorce your time from your income.Role of webinar funnels in scaling a business [08:26]How focusing on webinar funnels and becoming experts in that area changed the game for Greg's agency and what are some common plateaus experienced by many service providers.Evolving agency model and additional revenue streams [15:58]Exploring the term of “Alt Agency” and discussing the changing landscape of agency models, such as tech-enabled, strategy-focused, or platform discipline-focused agencies. Key Quotes: Unique Skills: “If you can position yourself as the engine builder, you can charge a premium. You're more valued because you know how to do this unique thing. And that is kind of how I see how we were able to make the shift to only working on the stuff that we enjoyed. And that was, I think, the true value to the client.” [12:53] Understanding Nuances:: ”Nobody understands that a person who's at 3K a month and a million a year could actually be experiencing the exact same thing and need almost the exact same solution. But there's still these little nuanced differences. It's fascinating to me. We're a unique breed.”  [34:15]Greg Hickman on LinkedIn | Facebook | Twitter | YouTube Alt Agency - Free TrainingMandi Ellefson on LinkedIn | Twitter | FacebookHands-Off CEO – Executive Briefing

Trainer Greg Hickman gives us his thoughts on his Scone runners today.

Ep. 154 - Are you searching for a way to scale your services? Scroll no further because in this episode Chris is joined by Greg Hickman to discuss how to productize your services to scale. Greg is the Founder and CEO of AltAgency™, one of the top training and coaching companies for done-for-you service providers such as digital agencies and consultants looking to grow and scale by packaging their expertise. By the end of this episode, you'll learn what it means to productize your services and the importance of boundaries for your service offering.

Ep. 154 – Are you searching for a way to scale your services? Scroll no further because in this episode...

Talks about his runners today

Trainer Greg Hickman looks at his runners at Newcastle today.

Greg talks about his runners at Newcastle & Kembla Grange on Saturday

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tatiyana's LinkedIn @tatiyanacureHire to WinABOUT: TATIYANA CUREWe're joined this week by Tatiyana Cure to discuss the evolution of hiring in the modern world today. She helps managers and HR teams evaluate their talent/hiring strategies – a lot of which she has shared via her book, Hire to Win.

QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:https://altagency.com/Greg's YouTube @GregHickmanTVGreg's LinkedIn @gregoryjhickmanABOUT: GREG HICKMANGreg is the Founder and CEO of AltAgency™, one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise. This involves installing systems for growth and leveraging automation to save time, with the end goal of divorcing their time from their income.

All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen & notebooks, and list down all these golden nuggets! This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://youtu.be/80tRGf_nL0g (Greg Hickman's YouTube Channel)! Timestamps: 0:58 - Implementing the quick win strategy 3:37 - Can I have high-cost clients or do they all need to be low-cost?  7:34 - Determining which service/product should be front-end & what a consumable looks like to a coaching agency 14:03 - What will a guarantee do for your sales and marketing? 19:55 - The most surprising thing agency owners do & when we should introduce continuity in your business 25:47 - What are business owners doing nowadays Follow Alex Hormozi's Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

... And make it DOUBLE! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about compelling ways to increase prices, get making your business more scalable and profitable, get more clients to say yes and have them to do things that they can't say no to, and more! Buckle up for this roller coaster of takeaways! This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://youtu.be/80tRGf_nL0g (Greg Hickman's YouTube Channel)! Timestamps: 2:07 - Why Alex is not a fan of the "agency model" 6:16 - Millionaire vs. Billionaire Mindset 10:34 - One channel, word of mouth vs. paid media 14:09 - Doubling rates and what it takes to effectively instill them 21:26 - The equation behind serving your audience Follow Alex Hormozi's Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )

I have a friend whose name is Greg Hickman and had shared something on his Instagram or social media. He published something in the past month that hit home and I wanted to share it with you. It led me down to a revelation; it is something that I've always known but never formalized. I will formalize it today, and let's talk about the number one reason people consistently struggle to sell coaching programs and courses. You will learn a key lesson here. You'll Discover If you help your clients achieve a transformation, you are a service provider. [3:02] You need to be an expert marketer. [5:28] You are a service provider whether you like it or not. [5:46] The number one objection people have to buy training programs is that they don't want to do it themselves. [7:52] You can sell up if you speak to yourself like a coaching program. [9:53] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Eleven Eleven is one of the favourites for tomorrow's Group 1 Stradbroke at Eagle Farm

Trainer Greg Hickman with an update from his stable.

Greg Hickman joins Racing HQ ahead of the Hawkesbury Cup meeting today.

Trainer Greg Hickman looks at his runners at Nowra today.

Big edition of Bensley for your Tuesday morning included interviews with Henry Dwyer, Mike Moroney, James Dalton for a track update on Geelong, Darren Dance from Australian Thoroughbred Bloodstock, Racing Manager at Anthony Freedman Racing Brad Taylor, Ben Looker on his 1000th career win, Jamie Walter, Josh Rodder, Michelle McGinty, Michael Kent Jr, Chris Anderson, Greg Hickman and Sale Turf CEO Brad Evans as well as The Early Crow to get you ready for a big day of chasing, pacing and racing

In this episode, Greg and I are talking about the best ways to package up your experience into an online course. Taking you from the very first step of choosing the right topic, we will uncover the tricks of how to choose the best one for your course. Join us as Greg is sharing his untraditional approach to creating a course. After 10 years of experience in this field, he is helping you to figure out where to start, how to develop your course, choose your initial pricing and step up your sales game. Check out Greg's YouTube channelhttps://www.youtube.com/c/GregHickmanTVVisit AltAgencyhttps://altagency.com/Find out how much revenue your funnel could make you www.datadrivenmarketing.co/calculator

Has Eleven Eleven in today

Today's guest on the Shane Sams Show is Greg Hickman of AltAgency! For years, Greg was in the mobile and text message marketing space, but then he transitioned into building funnels and automation for entrepreneurs. Shane Sams and Greg Hickman go way back. In this episode, they dig into Greg's journey into entrepreneurship and how he was one of the first people that Shane and Jocelyn paid to help with their online business! They talk about how focusing one doing one thing for a specific group of people helps to move the needle faster than being a generalist. Specialization is what gets you paying clients and customers to move your business forward. Just because you're doing a lot of things in your business, that doesn't mean that you're making progress. It's better to be the glacier than the prairie fire! Find out more about Greg Hickman at AltAgency.com! In today's episode you'll learn: The ups and downs of entrepreneurship How to turn your service into a product How to say no as an entrepreneur It's not profitable to be a generalist If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!  Follow Shane on twitter @shane_sams.

Trainer Greg Hickman discusses the win of Eleven Eleven in 'The Warra' on Saturday plus the run of Travest in the Midway.

Full Episode for Sunday 21 November 2021. Ray and Dean are joined by cricket commentator Jim Maxwell to discuss the Tim Paine saga and the coming Men's Ashes series. Phil Moss looks at the return of the A-League. NRL news with Peter Peters and Phil Rothfield plus a look at The Gong meeting with Richard Callander plus trainers Greg Hickman and Robert Price. We also have Gerard Daffy from TAB plus the League Super Quiz!

Trainer Greg Hickman joins Andrew Bensley to chat about his strong representation at Kembla Grange today, highlighted by his handy sprinter ELEVEN ELEVEN who tackles the inaugural running of The Warra.

Welcome to episode 18 of Future Driven! This week, Adam talked with Greg Hickman, owner and founder of AltAgency, a business that helps agencies and individuals grow their businesses without sacrificing every ounce of their time and effort. Greg has worked for several media agencies throughout his career and has experience with companies of all sizes, including Pepsi and Unilever. In 2012, he started his own podcast and shortly after began his own side business that offered courses on mobile marketing and consultation services. After realizing that his passions lay outside of the corporate sphere, Greg quit his job and became entirely self-employed in 2014.

We pick back up mid-conversation with Greg Hickman on this episode of The Friday Habit. He is talking about how agencies and businesses that function mostly in the full-service space spend too much time and energy thinking that the grass is greener on the DIY side of things, and vice versa. Ultimately, your best bet is to find a sweet spot right in the middle and then branch out in either direction to have multiple income streams and a variety of clients. He describes this as a ladder with one-to-one higher-cost product offerings at the top and several rungs down you get to one-to-many self-service product offerings. Greg encourages businesses to have 1-3 product offerings and to never have more product offerings than you have employees. Here are a few questions Greg recommends you ask yourself about your business: What does this market need? What do I need? What am I designing this for? What are my goals? Is it worth it? At the end of the episode, Greg describes his top 3 action items for listeners: Document your current process and focus on doing what you are good at Write out your 3-5 year goals and reverse-engineer your life to get there Find a mentor to shorten your learning curve Connect with Greg:greg@altagency.com https://altagency.com/ https://www.youtube.com/channel/UCIMW0w-FD3yXlz3MR0aAEqAConnect with us:https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/ 

Our guest on this episode of The Friday Habit is Greg Hickman, founder of Alt Agency. Greg graduated from a small liberal arts college and earned a business management degree, then joined one of his classmates at a big brand agency as a project manager. Working with all departments at the agency really helped give him a good understanding of the design process and working with clients. Before long, he decided to go out on his own to help personal brands sell their courses and develop sales funnels, eventually providing full-service automation. This experience helped him realize that monthly recurring revenues were not scalable or sustainable for his team and he found himself in a cycle of needing more help to take on new clients but not being able to afford to hire anyone new. As he began to process how he might be able to shift his model, he focused on the 80/20 rule and decided to start with productizing his services and then introduce retainers later in the sales process. They also flipped the script on client work, waiting until the client created the required content before having his team start their portion of the project to reduce unnecessary backups waiting on the client. This became the Foundations flagship program offered by Alt Agency, teaching people that they have to specialize before they can productize. Businesses that successfully productize market to a specific problem and articulate to consumers how they can solve that problem. They also systematize all parts of the funnel, from lead generation to onboarding to communication to billing. Come back next week for the second half of Mark and Ben's conversation with Greg!Connect with Greg:https://altagency.com/ Connect with us:https://www.thefridayhabit.com/thefridayhabit@knapsackcreative.com https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/ 

Greg Hickman shares great ideas about Infusionsoft, converting, podcasts, masterminds, and more.

Greg Hickman, the Founder of System.ly wants to help small-to-medium sized businesses execute the same level of mobile campaigns that the big brands are using. Greg was previously the Head of Mobile for Cabela's, a large retailer in the US and Canada and was responsible for their mobile strategy and product development. He launched re-launched their mobile website and mobile loyalty programs that continue to grow and drive sales. Since Greg began in mobile back in 2005, he created and managed mobile programs for The New York Jets, Florida Marlins, AT&T, Axe, Elements Massage, 300+ shopping centers across the country and many other small business. Greg is a guest contribute on sites such as Mobile Marketer, Mobile Marketing Watch, Social Media Examiner, Copyblogger, Target Marketing Magazine and more. He frequently speaks at conferences such as Social Media Marketing World and New Media Expo. Greg is also the host of the Zero to Scale podcast, taking you along his journey from 0 to $20k per month.   Greg's Favorite Quote:"Great leaders find comfort in uncomfortable situations." — Lewis Howes "The purpose of a solution is to free you to do the things you want to do." — Michael Gerber   Greg's Favorite Book:The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results   Links From Today's Show:http://zerotoscale.com/episode-82-2015-review-and-our-2016-goals/system.ly@gjhickman

On this episode of Rhodes to Success, I interview Greg Hickman who is an entrepreneur, mobile marketing consultant, and creator of the Mobile Mixed podcast. If you want to know how to build your email list, increase webinar conversion, and drive sales with text messaging then this is an absolute must listen!   Main Questions Asked: -       Why is SMS marketing so powerful for podcasters? -       How does SMS marketing work, and how do you get people to opt in? -       What is your take on high downloads versus people who listen to every episode? -       What should lead magnets be? -       What are examples that will get people to opt in? -       Talk about your video training series and all the different ways you are putting out content. -       What is your business relationships philosophy?   Key Lessons Learned: -       If you are a podcaster and don't blog, there is little reason for listeners to visit your site. -       Connect with listeners where they are (on their mobile device). -       Podcasts are great for authority, getting yourself on other shows, and creating relationships with people, but blog posts, such as tutorials, are what gets shared. -       It is much more difficult to create a viral podcast episode, as sharing is not as easy as blog content.   Two Types of Shows: -       1) Passive listeners - E.g 20,000 passive listeners who are not going to show notes or opting in -       2) Active listeners – E.g 500 active listeners who download every episode and offer a high conversion rate   SMS Marketing: -       65% of podcasts are listened to on a smart phone. -       If you can't get people to your show notes, then the odds of getting someone on your email list is low. -       Listening to a podcast is something people do while they are doing other things. -       The odds of people listening to your podcast from in front of their computer are low. -       You need a solid call to action and reason for listeners to participate, such as registering for a webinar, free content, or event registration. -       Text message marketing software is available, such as Call Loop. -       Only a few software platforms have two-way interaction that allows you to capture email addresses. -       Example – Podcaster announces “text ‘lead pages' to 38470.” The listener will receive a bounce back text “to confirm your registration, reply with your email address.” -       Once you have the email address, the listener is on your list and you can add to platforms, such as Mailchimp or Infusionsoft. -       By offering this text opt-in option, you are giving the people who want to take action the ability to join your email list no matter where they are listening. -       Look at SMS marketing as a new opportunity to capture people that might be audio-only listeners by enabling text call to action.   Downloads Versus Loyal Listeners: -       As a podcaster, you have to ask yourself “what is my goal?” -       Is the goal to get a high number of downloads in order to gain sponsorship, or is the goal to use the podcast as a lead generation tool? -       Most podcasters aren't going to make a living from sponsorship so it is best to use the podcast as a lead generation tool. -       Focus on repeat listeners and people who are going to join your list.   Lead Magnets & Content Upgrades: -       Lead Magnets - webinars and free courses work well, and is something that provides the listener a lot of value. -       Content upgrades – creating a unique piece of content that is pulled from each episode, e.g screenshots, checklist, or process flows. -       Content upgrades are something you will want to download, and is heavily promoted. This helps increase your opt-in and conversion rate.   -       Most podcasters and bloggers constantly promote the same lead magnet; however, if someone isn't interested, then they will never opt in. -       By having unique lead magnets for every piece of content, you are giving yourself an opportunity for people to opt in.   Business Relationships: -       As long as you put yourself out there, engage with people, and try to deliver value, then it will come back to you. -       Often, you may not find people in your area who are also entrepreneurs, so you may want to create opportunities to find them. -       Meeting face-to-face is important. Going to conferences and live events is a great way to engage. -       Once you create relationships with people, you need to actively stay in touch and continue to deliver value.   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Mobile Mixed Podcast Podcast Movement Convert From Anywhere John Lee Dumas Call Loop Interview Connections  Entrepreneur Support Services   Text ‘convert' to 38470 to get started with Greg's free video training

#019 - YouTube says that 40% of their worldwide watch time comes from mobile devices. And if you're using annotations in your videos, such as telling people to click to subscribe or follow a link on screen, that is 40% of people that can't click on them. In this episode I chat with Greg Hickman of Mobile Mixed and we chat about what you need to consider about mobile viewers when making videos for YouTube or the web. We discuss annotations, calls to action, how to convert viewers via SMS, and how videos made with your phone can be less produced and scripted than with a regular camera.Items mentioned in this episode:Call Loop | SMS Text Message MarketingTatango | SMS Text Messaging SoftwareMobileMixed.comGregHickman.meGreg's Course: Convert From Anywhere15 Data-Backed Tips for Successful Digital Marketing in 2015Advanced Responsive Video Embedder - Wordpress PluginYouTube Statistics about Mobile UsageDecember 16, 2014

Greg Hickman returns again for another fantastic episode on The Chris Cerrone show except this time he gets real and raw sharing with us some inspirational revelations that he has had within his own business. As always he shares some extremely valuable information regarding time, managing your business efficiently, and gaining back the business mindset.

  According to this week’s guest, mobile marketing is the way of the future, and he tells how the use of mobile can indeed get you more traffic, sales and better reach to your audience. With his background starting with huge brands and SMS marketing, Greg Hickman has grown together with the advancement in mobile […]