In the Club by Club Colors

What do stand-up comedy, solo cruises, and legal marketing have in common? For Linda Orton, they're all part of a 35+ year journey of reinvention, leadership, and deep curiosity. In Part 2, Linda shares how public speaking became a professional superpower—and how it helped her navigate major life transitions with humor and heart. From TEDx-style talks on AI-powered networking to performing comedy, Linda explains why curiosity, storytelling, and adaptability are the keys to connection. She also opens up about writing on LinkedIn since its early days, the value of commenting as a form of engagement, and how personal stories can spark professional impact. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

What happens when your content takes off — and your name is the brand? In Part 2 of our conversation with Darren McKee, he breaks down what it really takes to sustain momentum, stay authentic, and keep building when the audience is larger. From sending unscripted video DMs to publicly calling out HubSpot on LinkedIn, Darren shares how experimentation, self-awareness, and a backwards hat turned into a personal brand — and a business that's coached over 500 leaders. He also opens up about the pressure of being visible, protecting his family's digital footprint, and why “teach, don't tell” is the mindset driving his content today. Whether you're a sales rep, content creator, or aspiring founder, this episode is full of raw, real-world lessons on building trust, showing up differently, and growing something that lasts. Connect & learn more about Darren McKee: https://www.linkedin.com/in/darrenmckeesales/ Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

Connect & learn more about Darren McKee: https://www.linkedin.com/in/darrenmckeesales/Youtube: https://www.youtube.com/watch?v=Ijuo4NZ2jkwIf you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

In this episode, the discussion revolves around the varying experiences and challenges faced by former student-athletes, specifically those who went pro versus those who didn't, and their continued engagement with their alma maters. The conversation delves into the significance of the equipment manager in maintaining connections with alumni athletes. The impact of NIL (Name, Image, Likeness) on collegiate sports is thoroughly examined, revealing its potential in revenue generation and the resulting complexities in university fundraising dynamics. Additionally, KC Smurthwaite elaborates on his teaching experiences at Utah State University, emphasizing hands-on, real-world learning for students in journalism and sports reporting. The episode also highlights successful branding and licensing projects, including jersey sales and apparel deals, that aim to enhance fan engagement and drive revenue for athletic programs.KEY TAKEAWAYSExperiences of Former Student-Athletes: The discussion highlights the different challenges faced by former student-athletes, especially those who went pro versus those who didn't, and how they continue engaging with their alma maters.Role of Equipment Managers: The importance of the equipment manager in maintaining strong connections with alumni athletes is emphasized as a key factor in alumni relations.Impact of NIL: The episode delves into the growing influence of NIL (Name, Image, Likeness) in collegiate sports, showcasing its potential for revenue generation while complicating university fundraising efforts.Hands-on Learning in Journalism: KC shares his teaching experiences at Utah State University, focusing on providing real-world, hands-on learning opportunities for students in journalism and sports reporting.Branding and Licensing Success: Successful branding and licensing initiatives, such as jersey sales and apparel deals, are discussed as effective strategies to enhance fan engagement and drive revenue for athletic programs.QUOTES“What does that even mean? We don't have aviation at our school... this person who's probably never played football in their life... was so adamant going, no.”“It's a fun fan experience. You're tapping into nostalgia. It's always a win in market. Emotional heartstrings.”“At athletics admin we speak various campus languages. We speak bookstores. We speak the licensing and marketing. We also speak what Coach says.”“It doesn't really cost that much to create an experience. We have a great game plan and athletics admin. We are working backwards. Let's define success. Let's do quantifiable things and we'll get there.”“What does that even mean? We don't have aviation at our school... this person who's probably never played football in their life... was so adamant going, no.”“It's a fun fan experience. You're tapping into nostalgia. It's always a win in market. Emotional heartstrings.”“It doesn't really cost that much to create an experience. We have a great game plan and athletics admin. We are working backwards. Let's define success. Let's do quantifiable things and we'll get there.”Connect and learn more about KC Smurthwaite.https://www.linkedin.com/in/smurf/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode, host Chris Jaeger welcomes guest KC Smurthwaite from Athletics Admin who shares insights into his 15+ years in higher education and athletics, covering roles from fundraising to corporate partnerships. They discuss the unique challenges of balancing work life and the creative strategies employed to enhance donor experiences and revenue opportunities. KC emphasizes the importance of customized donor cultivation, the significance of playing the 'long game,' and the need for a game plan akin to playing chess rather than checkers. They delve into innovative approaches such as personalized merchandise for donor engagement and the critical role of understanding each institution's and donor's unique needs. Throughout, the discussion highlights the essence of building genuine relationships and the impact of tailored contributions to the success and experience of student-athletes and the broader university community.KEY TAKEAWAYSExtensive Experience: KC Smurthwaite shares insights from his 15+ years in higher education and athletics, covering various roles including fundraising and corporate partnerships.Work-Life Balance Challenges: The discussion highlights the unique challenges of balancing work and life in this field.Creative Donor Strategies: KC discusses creative strategies to enhance donor experiences and revenue opportunities, emphasizing the importance of customized donor cultivation.Playing the "Long Game": He stresses the significance of long-term planning, comparing the approach to playing chess rather than checkers.Innovative Donor Engagement: Personalized merchandise is one example of innovative strategies for engaging donors and strengthening relationships.Understanding Unique Needs: Tailoring strategies to the specific needs of institutions and donors is critical for success.Building Genuine Relationships: The conversation underscores the importance of building authentic, meaningful relationships, which ultimately benefit student-athletes and the broader university community.QUOTES"In higher education, you're playing the long game. It is always relationships. It is making sure you're being a good steward to all the folks across campus. And it takes time.""We want to be in there. We want to be known. We want to be in the meetings. Now, if they don't want us in there, we're not going to. But at the end of the day, we want to augment anything that's being done already within the department.""The crazy thing was, all the people I sent that shirt to would wear it to games... you took the mailer and you're wearing my shirt that Isent you, has proof of concept.""Chess, not checkers... you have to be thinking moves ahead, and you have to be able to pivot and provide solutions to your clientele, and they all come in different ways, shape or form."Connect and learn more about KC Smurthwaite.https://www.linkedin.com/in/smurf/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we continue the conversation with Mike Wilkinson, the Assistant Vice President of Student Affairs at the University of South Alabama. Mike shares his journey of adapting to a new campus environment and the importance of being genuine and authentic in both personal and professional life. He emphasized the need for higher education institutions, especially within student affairs, to effectively tell their stories and connect with students through digital media and social platforms. The conversation delves into creating impactful student experiences, highlighting efforts like the return of the homecoming concert and the development of a new Student Involvement Department. The discussion also touches on the significance of mental health awareness, the importance of team leadership, and building strong collaborative relationships across campus. Furthermore, insights about leveraging branding for community building and future goals of personal growth, including aspirations of becoming an NCAA basketball referee, are shared.KEY TAKEAWAYSCommunity and Leadership: Emphasizing the importance of genuine leadership and fostering community within student affairs.Mental Health: Highlighting the critical role of mental health support and breaking the stigma associated with it.Social Media Presence: Encouraging student affairs professionals to utilize social media to tell their stories and engage with students.Event Management: Discussing the significance of student engagement through events like homecoming concerts and pre-game tailgate concerts.Collaboration: Stressing the power of partnerships and collaboration within the university, especially between student affairs and athletics.QUOTES"Tell your story, the good, the bad, the ugly, how you got to where you're at is a key part of it.""We don't tell our story, especially in student affairs… you don't find them. They're a ghost.""We have to have courage. We have to have bravery, um, in these walks that we walk.""Being genuine is key. That's key. I take a lot of pride in being genuine and being authentic.""Hire good people, give them the resources that they need to do their job, and then get the heck out of their way."Connect and learn more about Mike Wilkinson.https://www.linkedin.com/in/michaelwilkinson7/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we are joined by Mike Wilkinson, the Assistant Vice President of Student Affairs at the University of South Alabama. Mike shares his unconventional path into higher education, starting from his freshman year at the Air Force Academy and his early aspirations of a career in sports. He discusses the pivotal moments that shifted his focus towards student affairs, including personal challenges such as his mother's health struggles and his transformative experience with the Houston Rockets. Mike emphasizes the importance of core values like family, trust, empathy, and creating happiness, and how these values guide his approach to supporting students. The conversation also explores the role of student affairs in enhancing the student experience and the critical skills gained outside the classroom. Mike shares insights on overcoming imposter syndrome, balancing career and personal life, and the significance of storytelling and visibility in higher education.KEY TAKEAWAYSCareer Journey: Mike Wilkinson's transition from aspiring sports professional to a leader in higher education demonstrates adaptability and resilience.Personal Adversity: Personal experiences, such as his mother's illness and recovery, significantly influenced his career in student affairs.Student Affairs: Emphasizes the importance of holistic education that includes both academic and extracurricular activities, instilling critical life skills in students.Leadership: Attributes like empathy, trust, and the ability to handle imposter syndrome are vital for effective leadership in student affairs.Community Engagement: Strong student leadership and storytelling are essential in promoting student involvement and success.Work-Life Balance: The dedication to student affairs often involves long hours and personal sacrifices, highlighting the commitment required in such roles.QUOTES"Ultimately, people are on this earth to help each other, to lift one another up.""If you can swim in three feet of water, you can swim in 30 feet of water, you can swim in 300 feet of water. It's all about your form.""Creating opportunities for people and platforms for people to thrive—that's something that's important to me.""The best conversations, the best moments in my career happened behind closed doors, one on one with students.""We play a critical role in the university experience and the life experience of these students."Connect and learn more about Mike Wilkinson.https://www.linkedin.com/in/michaelwilkinson7/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we delve into the critical need for enhancing staff experience in higher education, especially in the post-pandemic landscape with our guest, Kelsey Finn, Vice President of Strategic Initiatives at Compass Group. We discuss the importance of staff feeling connected to their purpose, as it directly impacts student services. The episode also highlights real-life examples from various universities and explores the challenges and strategies of leadership in higher education, with a focus on supporting and retaining staff. Additionally, we feature a conversation with a trailblazing leader who shares insights on being a woman in leadership, empowering others, and the importance of asking questions. This insightful discussion offers valuable advice for young professionals aspiring to take on leadership roles.KEY TAKEAWAYSEmphasize the importance of staff experience in enhancing student experience.Highlight the need for higher education institutions to focus on employee engagement and appreciation.Discuss the challenges of rapid leadership changes in academic institutions.Address the disparity in the way questions are asked and assumptions made of women leaders compared to men.Encourage delegation and empowerment of team members to foster ownership and readiness for leadership roles.Recommend asking a lot of questions and staying curious as a way to grow professionally.Importance of relationships and networking within the higher education community.QUOTES"Happy staff, happy students.""We all want to belong to something.""Being the first at anything is really really hard.""You can't truly understand it if you haven't done it.""If you get a seat at the table, pull your chair right up, be at the table, be engaged.""Everyone has the question, who's actually willing to ask the question and be that person?"Connect and learn more about Kelsey Finn.https://www.linkedin.com/in/kelseyharmonfinn/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we are joined by Kelsey Finn, Vice President of Strategic Initiatives at Compass Group. Kelsey shares her unexpected journey into higher education, from majoring in parks and recreation to developing successful programs for college students. She discusses her various roles and experiences across multiple universities and organizations, including Illinois State University, UC Berkeley, and NACUS. Kelsey delves into the importance of fostering a sense of belonging and community on college campuses, particularly through food services and creating inclusive spaces. She highlights the critical role of relationships and understanding the unique needs of different stakeholders in higher education. The conversation underscores the significance of the staff experience alongside student success and how Compass Group is addressing these complex challenges.KEY TAKEAWAYSCareer Development: Kelsey Finn shares her unconventional journey to her current role in higher education, emphasizing that career paths often evolve unexpectedly.Impact of Internships: Initial professional experiences, such as internships, can significantly shape one's career and future opportunities.Higher Education Dynamics: Many professionals in higher education find their roles through serendipitous opportunities and not necessarily through a direct path.Role of Relationships: Building and maintaining relationships is crucial for success in higher education and related industries.Importance of Student and Staff Experience: The focus on improving both student experiences and staff experiences highlights the evolving needs in higher education settings.Adaptability and Innovation: Institutions must innovate to address new challenges, such as increasing student loneliness and creating inclusive spaces.QUOTES"Loneliness is a true problem on college campuses.""Always seek consensus.""Creating spaces where people feel safe and welcome is crucial."“You want to create spaces where everyone wants to have their lunch together versus sit in their individual spaces.”“Food is not just about nourishment; it's about creating connection and community.”“We have to consider how we're impacting students and staff, making them feel seen, cared for, and safe.”“It's all about relationships and being able to speak different languages within the sector you're engaging with.”“Creating spaces that make people feel included and combating the loneliness epidemic on campuses is our current focus.”Connect and learn more about Kelsey Finn.https://www.linkedin.com/in/kelseyharmonfinn/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, Ian Musselman and the hosts highlight the importance of diverse experiences in shaping versatile skills. They discuss transitioning from general contract work to a specialized role in the automotive industry. Key elements include the value of passion in professional fulfillment, the challenge of delegation, and the significance of a strong, trusted brand in influencing public policy. The guest also emphasizes the importance of team dynamics and consistent brand representation in all interactions, underscoring the impact of personal and company values in daily operations.KEY TAKEAWAYSCareer Journey and Experience: Ian Musselman shared his diverse background, working in various industries including, pharmaceuticals, automotive, and nonprofits, which allowed him to gain broad perspectives and apply general knowledge to specific sectors.Passion for Work: Musselman emphasized the importance of working in areas that provide fulfillment, noting his particular passion for cars and transportation, and how this passion drives his continued engagement and enthusiasm in his role.Team and Leadership: He highlighted the strength and capability of his team at LKQ, stressing how having a passionate and skilled team is crucial for success.Brand and Policy Impact: The significance of a strong brand in influencing public policy was discussed, emphasizing the importance of being a recognizable and trusted entity in the policymaker's mind.Brand Engagement: Musselman mentioned how LKQ actively uses branded products to create a lasting impression in various professional settings.Personal Interaction: Despite transitioning to different roles within the company, Musselman continues to value personal interactions and remains engaged in various activities and meetings.Consistency in Values: The importance of representing oneself and one's company consistently with the desired values and leaving a positive impression.QUOTES“You talk to my teammates…I've been trying to transition away from some of what I've been doing for 25 years...because I'd love it. I really enjoy it. It is still a passion.”“We work globally, I've got an incredibly capable and knowledgeable team and I struggle with the fact of handing it off and letting them do other things because I want to have my hands in it.”“When you have that passion though, that drives other people towards you as well.”“One of the things that we want public policymakers to think about is our brand when they're writing something that is going to affect 200 million vehicles.”“Branding is a visual reminder of who you are and what you talked about.”“Are you living those same values in which you want people to perceive you and your company?” Connect and learn more about Ian Musselman.https://www.linkedin.com/in/ian-p-musselman-7a04306/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, Ian introduces LKQ, a company with a rich 25-year history rooted in sustainability and innovation. Founded by Mr. Flynn as a means to transform salvage vehicles into valuable commodities, LKQ has grown into a global leader in parts distribution. The company is committed to reusing and recycling nearly every component from end-of-life vehicles, contributing significantly to environmental sustainability. Ian discusses LKQ's expansion into specialized and aftermarket automotive equipment, their efficient operational strategies, and the importance of quick turnaround times for customers. He also delves into LKQ's active engagement in public policy and their robust foundation aimed at giving back to communities. Ian's varied role within the company underscores the importance of transparency and trust in shaping policies and fostering industry collaboration.KEY TAKEAWAYSLKQ is a globally recognized leader in automotive parts distribution, specializing in recycling and repurposing salvage vehicles efficiently.The company's foundation in sustainability and recycling, including reclaiming end-of-life vehicle parts, helps reduce waste and provides valuable resources for various industries.LKQ offers a wide range of products, from recycled vehicle parts to new aftermarket components, catering to diverse needs including emergency vehicles and specialized equipment.The company is deeply involved in public policy, ensuring regulations support its operations and contribute to workforce training and development.LKQ's corporate culture emphasizes community engagement and transparency, both internally and in external affairs.QUOTES"Being able to take an end-of-life vehicle, analyze what can be used, reused... is a core part of our business.""We take pride in our ability to provide our customers with on-demand deliveries, leading to quicker turnaround times in repairs and maintenance.""We're the world's largest automotive recycler, recycling close to a million vehicles per year.""Being transparent is incredibly important. Being honest and transparent to your partners builds trust.""We believe we are a fabric of those individual communities.""Having that passion and culture in any industry, I think, is important."Connect and learn more about Ian Musselman.https://www.linkedin.com/in/ian-p-musselman-7a04306/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, Laurie Buman, the Director of Design and Identity at the University of Chicago, delves into the branding and marketing strategies behind the award-winning Big Brains podcast at the University of Chicago. Discussing the alignment of various university functions, the refreshed branding efforts in 2019, and the importance of creative and fun elements in branding, the conversation highlights the role of centralized documents and licensing sheets in maintaining brand integrity. Additional topics include the challenges and rewards of mission-driven design, insights into creating engaging initiatives such as scavenger hunts, and managing color schemes and logo use across departments. With tips for young designers and reflections on collaborative projects, this episode offers a comprehensive look at maintaining a cohesive and dynamic university brand.KEY TAKEAWAYSCommunication and Meetings: Regular communication and monthly brainstorms are essential for aligning different functions within a university's branding efforts.Brand Identity: Successful branding involves putting the podcast brand forward and subtly integrating the university's identity to appeal to a broader audience.Audience Engagement: Creative initiatives like changing podcast episode colors and organizing interactive events like scavenger hunts enhance brand engagement.Licensing and Marketing: A strong relationship with licensing teams and clear guidelines are crucial for maintaining brand integrity across various products and platforms.Educational Impact: Mission-driven design in a higher education setting provides both professional fulfillment and a sense of contributing to societal improvement.Adaptability: Being flexible with bookstore merchandise and incorporating trending fashion elements while maintaining core brand identity is important.QUOTES"We wanted it to really feel fresh and exciting... like something we always knew was happening.""You have to have a clear description of how those can be used.""Figure out where your heart is and what kind of things are important to you.""Work that's aligned with who you are and makes a difference... you're going to be a much happier designer.""As a brand director, we have a resource page that says, 'Here's where you download the guidelines... the assets... the logos.' Very clear."Connect and learn more about Laurie Buman.https://www.linkedin.com/in/laurie-buman-b8ab715/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors,  we are joined by Laurie Buman, the Director of Design and Identity at the University of Chicago, as she takes us through her journey from a high school artist to a vital player in university branding. Laurie shares her experience transitioning from advertising to a purpose-driven role in higher education. She discusses the challenges and triumphs involved in creating and maintaining a cohesive brand identity for UChicago, including the development of a new logo system and brand guidelines. The conversation delves into balancing heritage with modern relevance through careful font selection, digital and physical branding efforts, and the crucial role of environmental graphics, especially in the medical field. Laurie also emphasizes the importance of consistency across various university departments, student organizations, and vendor partnerships, highlighting the collaborative initiatives needed to keep the university's brand both traditional and forward-thinking.KEY TAKEAWAYSCareer Beginnings: Laurie started her journey in creative design with the influence of her high school art teacher and worked her way up through various roles in the University of Milwaukee bookstore.Transition to Advertising: She spent 25 years self-employed in the advertising industry, gaining diverse experience with clients and agencies, particularly enjoying branding for startups.Higher Education Focus: Laurie moved to a role at the University of Chicago, driven by a desire to apply her design skills to a purpose beyond selling, and now works as the Director of Design and Identity.Branding Strategy: She emphasizes maintaining traditional elements while incorporating modern design techniques, such as pairing traditional Garamond font with a modern sans serif font.Collaborative Efforts: Laurie's work involves collaboration across various departments to ensure brand consistency, even integrating environmental grQUOTES"I've always been an artist. And so my high school art teacher really helped guide me on my path to getting into college.""I was looking for work that had a little bit more of a purpose from a higher level instead of advertising.""One great thing about being the branding director is that I also oversee licensing. I get a really broad view of what's happening at the university.""We're an institution that's based in tradition. That cannot change... but we're looking forward to it.""It's always based in tradition, but with a modern spin.""Being self-employed for 25 years was a great start to coming into a higher education space."Connect and learn more about Laurie Buman.https://www.linkedin.com/in/laurie-buman-b8ab715/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us to explore the intricacies of HR management and hybrid work culture at Hub International. We delve into the unique geographical and cultural aspects of different regional hubs and how these influence organizational culture and community-building efforts. The conversation highlights the significance of creativity, impactful branding, and community in both corporate and educational settings. The discussion also covers the challenges of balancing various HR responsibilities, the importance of maintaining organizational boundaries, and the evolving nature of hybrid work environments. The episode further discusses the relocation of Hub's Chicago office, introducing a modern hotelling system and fostering a sense of community through shared spaces. The role of employee events, such as the Employee Appreciation Day and innovative approaches like live trivia games, is emphasized as a means to foster community and collaboration in the workplace. Overall, this episode provides insights into adaptive strategies in HR and the ongoing evolution of workplace environments.KEY TAKEAWAYSGeographical and Cultural Impact: Acknowledgment of regional uniqueness influences the brand experience within HUB.Innovative Roles: Introduction of region-specific roles to enhance culture and community engagement.Organizational Techniques: Emphasis on boundaries and scheduling breaks to maintain productivity and mental well-being.Creativity and Balance: Importance of tapping into creativity and balancing professional and personal life.Hybrid Work Model: HUB's hybrid work model incorporates flexibility and emphasizes creating meaningful in-person interactions.Community Building: Efforts to build community through shared spaces, activities, and team meetings.Adaptability and Support: Listening to employees and adapting to their needs, particularly in the return-to-office transition.Moments That Matter: Creating significant moments for team collaboration and community, such as events and outings.New Office Dynamics: Navigating changes with hotelling and neighborhood concepts in the new office environment.Employee Appreciation: Celebrating employees with events and swag, fostering a sense of belonging and recognition.QUOTES- "We allow for the hubs to create and innovate and build that experience that makes sense for their geography in pretty unique ways."- "No day is the same, and I find myself trying to find different ways to keep myself organized."- "Creating those moments that matter where we bring everybody together for that camaraderie, for that collaboration, for that networking, for that community is so essential to the success of a hybrid environment."- "I've found that one of the things that has become really helpful for me is to be transparent about the fact that I might need to have to build breaks in."Connect and learn more about J'ai Brown.https://www.linkedin.com/in/jaibrown1/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us for an engaging conversation with J'ai Brown, Vice President of Human Resources at Hub International, to share her unique career journey from aspiring physical therapist to HR leader. He recounts her initial interest in physical therapy, internships, and eventual pivot to human resources. J'ai discusses the importance of internships, career services, and networking for students, and explains how Hub International's initiatives, including their affinity groups and onboarding process, reinforce a strong company culture and brand. He highlights her involvement with SHRM and the role it plays in the professional development of HR practitioners. J'ai also speaks about the impact of community building within the company and the various strategies employed to ensure new hires feel welcomed and valued.KEY TAKEAWAYSCareer Path Shift: Initially interested in physical therapy, J'ai transitioned to HR after internships and exposure to different fields.Educational Background: Attended UT Chattanooga, credits career services and internships for pivotal career guidance.SHRM Involvement: Active in SHRM, emphasizes the importance of networking and community building.Role at Hub: Leads a team in talent acquisition, advocates for effective branding and onboarding practices.Onboarding Strategy: Focus on consistent yet customizable experiences for new hires, leveraging both local and national resources.Company Mission: Hub International's mission emphasizes protecting client aspirations and empowering employees.Community Engagement: Active participation in community and diversity initiatives within Hub International.Branding Importance: Branding begins before employment and is crucial in fostering a positive company identity and culture.QUOTES"It's always great to highlight those folks that are doing incredible work.""I'd say absolutely leverage career services or whatever equivalent department exists on your campuses.""Internships are really key. That probably goes without saying for a number of people, but some people never have an internship.""SHRM is an incredible community of HR professionals, resources, really the opportunity to develop HR practitioners at all different levels to be great business partners.""Community, you're able to lean on each other and help each other in those moments where you're trying to learn something.""Opportunity grows from the roots of adversity.""When you're trying to build that community, you're looking to find those peers."Connect and learn more about J'ai Brown.https://www.linkedin.com/in/jaibrown1/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore Association (ICBA) to discuss the integral role of college stores in aligning with institutional strategic plans, particularly around ethical sourcing and sustainability. Key insights cover the increasing demand for sustainable products, the importance of proactive engagement with campus communities, and innovative technologies enhancing the shopping experience. We delve into ICBA's initiatives to support independent college stores through networking, professional development, and advocacy for self-operation as a preferred model. With a shared vision of collaboration and resource sharing, the episode highlights upcoming conferences and networking efforts aimed at strengthening the independent college store community.KEY TAKEAWAYSEthical Sourcing as a Strategic Imperative: College stores have the opportunity to align with their institution's sustainability goals by partnering with vendors who offer ethically sourced products.Engagement and Community Building: Engaging with the campus community, especially through student input and proactive problem-solving, is crucial for store success.Leveraging Technology: The integration of new technologies, such as e-commerce and Just Walk Out technology, is essential for enhancing the campus store experience.Mentorship and Collaboration: The power of networking and mentorship within the college store community can drive innovation and shared success.Adapting to Trends: Staying attuned to both seasonal trends and long-term shifts like sustainability can provide a competitive edge.QUOTES"The real opportunity lies in aligning with the institution's strategic plan, especially around ethical sourcing and sustainability, which students genuinely appreciate.""Sustainability isn't just a trend; it's a wave that continues to grow as more people demand products that align with their values.""Proactivity is key—stores must engage with students and the community to identify and solve problems creatively.""The future of retail is about making the shopping experience easy, fun, and memorable, whether online or in-store.""Empowering staff and listening to students can lead to innovative solutions that benefit both the store and the campus community."Connect and learn more about Jon Bibo and Denise Walsh.Jon's LinkedIn: https://www.linkedin.com/in/jonathanbibo/Denise's LinkedIn: https://www.linkedin.com/in/deniserwalsh/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, join us for an engaging conversation with Jon Bibo and Denise Walsh from the Independent College Bookstore Association (ICBA), hosted by Myra Haley. We delve into the unique challenges and opportunities within the collegiate retail industry. Our guests share their personal journeys, experiences, and the evolving landscape of campus stores. From adapting to local community needs to integrating innovative retail strategies, this episode provides valuable insights for anyone involved in or curious about the collegiate market.KEY TAKEAWAYSPersonal Journeys in Collegiate Retail: Understanding how industry leaders like John Bebo and Denise Walsh transitioned from traditional retail to collegiate retail, highlighting the unexpected paths and diverse experiences that shape this sector.Importance of Local Engagement: The significance of incorporating local products and brands to enhance the unique identity of each campus store, creating a strong connection with the campus and its community.Revenue Generation vs. Mission-Driven Goals: Balancing financial performance with the mission to serve the campus community, especially in the post-COVID landscape where financial sustainability is critical.Innovation and Adaptability: The role of ICBA's Leading Edge program in helping campus stores identify and implement new trends, brands, and revenue streams, showcasing the importance of continuous innovation.Strategic Campus Integration: How campus stores can align with broader institutional goals, supporting the university's mission, enhancing student experiences, and contributing to the overall brand and culture of the campus.QUOTES"Every store is unique, even if they are part of a national chain. It's the local touch that makes each one special.""The store can be a bridge, connecting all aspects of campus life and fostering a deeper community engagement.""Independent stores have shown immense agility and dedication during tough times, proving their vital role in the campus ecosystem.""We're always keeping our eyes and ears open for new trends and opportunities to bring value to our member stores and their communities.""It's not just about financial returns; it's about creating a meaningful, emotional connection with the campus community."Connect and learn more about Jon Bibo and Denise Walsh.Jon's LinkedIn: https://www.linkedin.com/in/jonathanbibo/Denise's LinkedIn: https://www.linkedin.com/in/deniserwalsh/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we dive deep into the challenges and opportunities within the evolving landscape of college athletics. Our guests, Krista Balogh from the University of Vermont (UVM), discuss the importance of professional development post-pandemic, the strategic role of branding in higher education, and how the emergence of NIL (Name, Image, Likeness) deals is reshaping the student-athlete experience. From the grassroots level of community engagement to the broader implications of university branding, this conversation highlights the intersection of athletics, academics, and the changing dynamics of college sports.KEY TAKEAWAYSThe Importance of Professional Development: Emphasizing continuous learning and networking in college athletics is crucial, especially post-pandemic when budgets and opportunities have shifted.University Branding: The need for a cohesive brand strategy that resonates across all university departments, from athletics to academics, is paramount in maintaining a strong institutional identity.NIL Impact: The rise of NIL deals has significantly changed the landscape for student-athletes, providing both opportunities and challenges in terms of personal and institutional branding.Community Engagement: Local community involvement and on-campus experiences play a crucial role in fostering a vibrant university culture and enhancing the overall student and alumni experience.Cross-Departmental Collaboration: Collaboration between athletics, academics, and other university departments can create synergies that enhance the overall reputation and effectiveness of the institutionQUOTES"Professional development took on a new meaning post-pandemic, and it's something we have to constantly prioritize.""Change brings opportunity. If you don't see the opportunity that comes with change, you're missing the boat.""NIL has deeply impacted what we do every day; it's not just about financial gains, but about promoting our brand in unexpected ways.""The brand can bridge generations and geography, connecting alumni and current students in a powerful way."Connect and learn more about Krista Balogh.https://www.linkedin.com/in/krista-balogh-8820b836/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we are joined by Krista Balogh from the University of Vermont (UVM) to explore her multifaceted role as the Associate Athletic Director. The conversation covers the unique responsibilities associated with managing external relations, including communications, marketing, ticketing, special events, and licensing. Krista discusses UVM's distinctive mascot, the Catamounts, and their historical significance. The discussion also delves into the charm of Burlington as a quintessential New England college town and the interplay between athletics and academics in shaping a university's brand. Krista shares insights into UVM's sustainability efforts and the meticulous process behind their recent brand refresh. She emphasizes the importance of patience, communication, and stakeholder engagement in successfully navigating a rebranding initiative.KEY TAKEAWAYSRole of External Relations: Understanding the critical role of external relations in balancing athletics and academics to promote the university brand.Unique University Branding: The history and significance of the Catamounts as a mascot and the unique traditions that contribute to UVM's brand.Community and Culture: The importance of community, collaboration, and campus traditions in building a cohesive university identity.Sustainability Efforts: UVM's commitment to sustainability and how it influences product sourcing and university operations.Rebranding Process: Insights into the challenges and strategies involved in a university-wide rebranding initiative.Effective Partnerships: The value of partnerships with companies like Club Colors to streamline licensing and marketing processes.QUOTES"Athletics is the heartbeat of the university brand, connecting with both the campus and the larger community.""The Catamounts are more than a mascot; they embody the spirit and history of UVM.""Our sustainability efforts are not just a trend but a core part of our university's mission and operations.""A successful rebranding requires collaboration across all university departments and clear communication of new brand elements.""Building relationships and ensuring authenticity in partnerships are key to promoting and protecting the university brand."Connect and learn more about Krista Balogh.https://www.linkedin.com/in/krista-balogh-8820b836/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the dynamic world of alumni relations and brand engagement with Northwestern University's Alumni Association team. Discover how they create memorable experiences that align with their institution's mission, leverage their powerful alumni network, and navigate the challenges and opportunities in the field. From iconic events at Wrigley Field to the intricacies of personalized alumni engagement, this episode offers valuable insights for anyone interested in higher education, marketing, and community building.KEY TAKEAWAYSMission Alignment: The importance of aligning organizational missions with alumni engagement strategies to create inspired experiences.Alumni Engagement: Understanding the unique characteristics of Northwestern alumni and leveraging those traits to foster deep connections and engagement.Branded Experiences: How strategic use of branded items can evoke powerful memories and enhance alumni relations.Personalization and Data: Using data-driven insights to personalize alumni engagement and create meaningful experiences.Leveraging Networks: The critical role of alumni networks in career development and community building, particularly through platforms like LinkedIn.QUOTES"Anytime you've got that sort of dynamic between the mission you hold and how we can help you achieve that mission, that's where beautiful memories can be made.""Northwestern students are high achieving, often involved in multiple fields, and their accomplishments span from arts to hard sciences.""A branded item is not just a thing to give out; it's something that evokes memories and experiences.""We're moving towards personalizing alumni experiences based on their interests and past engagements.""There's no shame in using the incredible network you've built through Northwestern to further your own aims."Connect and learn more about Bobby Dunlap.https://www.linkedin.com/in/robertmdunlap/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we welcome Bobby Dunlap from Northwestern University. We explore the importance and impact of alumni engagement, detailing how it fosters lifelong relationships between alumni and the university. The discussion highlights the efforts made to continually engage both current students and alumni through various programs and events. We share insights on the significance of campus traditions, the role of university's brand elements, and strategies to maintain strong alumni networks. Bobby also delves into his personal journey into alumni relations, the collaborative efforts behind successful events, and the ongoing commitment to providing meaningful experiences for graduates.KEY TAKEAWAYSImportance of Alumni Engagement: Alumni relations help build lifelong connections between the university and its graduates, supporting them in various stages of their careers and lives.Traditions and Heritage: Unique campus traditions and landmarks, like Northwestern's Rock and the Purple Line, play a significant role in maintaining alumni engagement.Virtual Engagement: The pandemic has shifted alumni engagement strategies, emphasizing virtual events and programs that reach a global audience.Professional Networks: Involvement in professional networks like CASE (Council for Advancement and Support of Education) enhances alumni relations and provides valuable resources and connections.Lifelong Relationships: From student orientation to retirement, alumni relations aim to ensure graduates remain connected and engaged with the university throughout their lives.QUOTES"Their relationship with the university doesn't start and end when they step on campus and then when they receive their degree, it's a lifetime relationship.""We don't recruit students; we recruit alumni.""It's not just the marks you have; it's those elements that are unique to your campus that are unique to your community."Connect and learn more about Bobby Dunlap.https://www.linkedin.com/in/robertmdunlap/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the episode In The Club powered by Club Colors, we are in the second part of the interview with Celeste Risimini-Johnson, Chief Merchandise and Operations Officer at Barnes & Noble College. Celeste shares her experiences and reflections on the evolving role of campus stores, moving beyond traditional bookstores to becoming integral parts of the campus community. She highlights the importance of mentorship, customer-focused decision-making, and strategic store layout. Celeste also discusses the balance between innovation and tradition in merchandising, as well as the importance of staying relevant through continuous market research and adapting to new trends. She emphasizes the significance of creating emotional connections with customers and the excitement of participating in events like March Madness. Throughout, she underscores the mission of driving student success, connecting with consumers, and fostering innovation.KEY TAKEAWAYSMentorship and Growth: Valuable lessons from mentors can shape leadership and decision-making, focusing on long-term customer relationships over immediate sales.Customer-Centric Decisions: Emphasizing decisions that benefit customers fosters loyalty and repeat business.Balancing Tradition and Innovation: Maintaining a core of traditional products while introducing innovative items ensures relevance and excitement.The Science of Retail Layouts: Strategic product placement and store design significantly impact customer engagement and sales.Community Integration: Campus stores serve as vital community hubs, connecting with students, faculty, and local residents.Event-Driven Retail: Aligning merchandise and marketing with campus events like sports championships and graduations drives significant engagement and sales.Adapting to Trends: Staying ahead of fashion and product trends requires a proactive approach, including testing in select stores before broader rollouts.QUOTES"It's not just about the dollars and cents; it's about creating a lifetime relationship with our customers.""Mentors who touch you the most leave an emotional impact, teaching you how to lead with genuine care and investment in your team.""Innovation is the cream on top, but the core foundation of products must always remain strong.""The visual connection in store design, aligning with the brand's DNA, is crucial for engaging customers.""Driving consumer experience is about mission, connection, and innovation – getting these right means we've done our job."Connect and learn more about Celeste Risimini-Johnson.https://www.linkedin.com/in/celeste-risimini-johnson-7a47773/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the inaugural episode of Season 5 with In The Club powered by Club Colors, we interview Celeste Risimini-Johnson, Chief Merchandise and Operations Officer at Barnes & Noble College. We discuss Celeste's inspirations and motivations for pursuing a career in retail and merchandising, as well as her role in supporting the academic success of students. The conversation touches on the importance of understanding the consumer, staying ahead of trends, and creating engaging experiences for customers. Celeste shares insights into the process of merchandising and the balance between core products and innovation. She also highlights the significance of effective leadership and mentorship in driving success in the retail industry.KEY TAKEAWAYSUnderstanding the consumer is crucial in the retail industry. By focusing on the mission and purpose of the brand, retailers can make informed decisions that support the success of their customers.Balancing core products and innovation is key to staying relevant in the market. By offering a mix of traditional and trendy items, retailers can cater to different consumer preferences and drive sales.Effective leadership involves understanding and motivating each team member individually. By recognizing that different people have different motivations and working styles, leaders can create a positive and productive work environment.Merchandising is a science that involves strategic placement and visual appeal. By carefully curating the store layout and product assortment, retailers can guide customers and create an engaging shopping experience.Collaboration and partnerships with vendors and other brands can bring excitement and innovation to the retail space. By leveraging these relationships, retailers can offer unique products and experiences that resonate with their customers.QUOTES"Every decision we make, every product we purchase, every strategy we put in place is, is it going to support the student, whether it be academically, socially, just drive their success.""You have to be the editor for them. You can't be everything for everyone, but you have to be able to answer that.""Finding a career that bridges your natural skills and passions makes it a more rewarding experience.""You have to find a way to answer your customer's questions and provide a solution that addresses why they're talking to you to begin with.""Creating experiences is key in the retail industry. By hosting events and engaging with customers, retailers can build strong connections and drive customer loyalty."Connect and learn more about Celeste Risimini-Johnson.https://www.linkedin.com/in/celeste-risimini-johnson-7a47773/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the inaugural episode of Season 5 with In The Club powered by Club Colors, as we delve deep into the world of higher education branding, innovation, and campus culture. Hosted by Giancarlo Amador, Myra Haley, Adam Stoczynski, and Chris Jaeger, this season promises to offer engaging roundtable discussions with thought leaders and innovators in the higher education landscape. From marketing strategies to sustainability efforts, join us for insightful conversations that inspire and inform.KEY TAKEAWAYSThe upcoming season of "In the Club" will focus heavily on higher education, featuring organic conversations and roundtable discussions with passionate experts.Guests are encouraged to share their unique perspectives and stories, whether they are involved in marketing, leadership roles, or campus initiatives.The podcast aims to highlight the diverse messages and missions within higher education branding, including academic achievements, campus events, and community building.The show provides guests with a behind-the-scenes tour of the host's facilities, offering an immersive experience and fostering creativity and collaboration.Expect episodes to cover topics beyond promotional products, exploring diverse interests and passions of the hosts while staying rooted in the realm of branding and innovation.QUOTES"At the end of the day, we're looking for interesting conversations, looking for thought leaders, innovators...""If you can tell a good story, we want you on here.""Your day is going to be filled mentally, physically. You're going to leave here with this awe inspiring feeling.""We've done it a handful of times over the last couple of years and every single time we have a licensing director come through, it is such an inspiring day."If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club powered by Club Colors, John Morris, AdamStoczynski, and Myra Haley are joined by Derick Robertson, Director of Retail Services at Georgia Southern University, who shares his passion for developing a memorable student experience. Derick details the importance of actively listening to what university students have to say and the significance of keeping up with changing trends. He shares how partnerships, such as the one with Club Colors, have played a crucial role in promoting their brand identity and creating impactful marketing solutions. The discussion also navigates through his career journey, going back to college for a master's degree, managing staff, and the excitement and challenges brought about by the NIL rules in college athletics.KEY TAKEAWAYSPrioritize the Student Experience: Derick emphasizes the importance of focusing on the student experience to create a vibrant and engaging campus atmosphere.Adaptability and Innovation: College retail needs to evolve with changing times. Derick discusses how being adaptable and open to new ideas is crucial for success.Experiential Marketing: Learn how Georgia Southern University leverages student influencers, commitment boxes, and other experiential marketing techniques to enhance brand engagement.Building Partnerships: Explore the significance of building partnerships with vendors and sponsors who contribute valuable ideas and collaborate in creating memorable experiences.Inclusive Branding: Derick shares the evolution of commitment boxes, making them inclusive for students from various disciplines, fostering a sense of unity and pride in the university.QUOTES"In college retail, we have been doing the same thing for years. Times are changing, students are changing. It's my job to find new things and meet the students where they're at.""Every campus is unique, even when they share similar qualities. Everyone gets the same treatment, the same interactions, but the conversations might look very different.""College is all about experience. If you can create that experiential place for students to want to be, then you're well ahead of anybody else.""The brands that college is all about experience. It's a hundred percent about experience. Why did you choose to come to our school? Because I wanted the experience."Connect and learn more about Derick Robertson.https://www.linkedin.com/in/derick-robertson-52aa921b8/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club powered by Club Colors, John Morris is joined by Christina Brady, the CEO/Co-founder of Luster, a conversational intelligence platform. Christina, a sales revenue creation expert, shares her journey from a financial planner to a successful salesperson at Groupon, highlighting the pivotal moments that led to the creation of Luster. The conversation explores the revolutionary impact of AI-driven role play sales conversations and simulations in sales training, emphasizing the critical need for effective practice. Additionally, they delve into the intricacies of branding, the power of authenticity, and leveraging LinkedIn for social selling. Christina's unique background in theater and arts shapes her content creation approach, with authenticity being the driving force behind her success. The episode also provides a behind-the-scenes look at the challenges and rewards of being a podcast host and unveils Christina's mission to highlight and elevate iconic women in tech through her podcast, "Taking the Lead." Overall, the discussion showcases how AI can enhance human capabilities in sales and touches on various aspects of branding, authenticity, and podcasting in the tech industry.KEY TAKEAWAYSThe importance of focusing on strengths and outsourcing weaknesses for individual and team success.Christina's transition from a sales role to becoming the CEO and Co-founder of Luster, a stealth-mode AI-driven sales training company.The discipline to focus on function over form and the secret sauce of highlighting domain expertise in building a successful product.Christina's decision-making process: quick and passionate with a focus on learning from mistakes.The concept of "buy versus build" applied to skills and the importance of surrounding oneself with brilliant individuals to fill gaps.The revolutionary impact of Luster in providing a solution for effective sales practice at scale through AI-driven simulations.Importance of Branding: Explore the significance of branding in the go-to-market strategy and how it shapes the way people perceive and engage with a brand.LinkedIn as a Social Selling Tool: Delve into the debate about whether utilizing LinkedIn for social selling should be a key performance indicator (KPI) and the various perspectives on this matter.Authenticity in Social Media: Learn why authenticity is crucial in content creation, and how it can be a force for good in both personal and business contexts.Empowering Women in Tech: Gain insights into Christina's mission to change the face of tech from an equity standpoint, featuring the iconic women of tech and providing them with a platform to be seen and heard.QUOTES"AI should make you a better you so you can be more creative. That is it. And how do I use this incredible technology to enhance the human being and not replace the human being.""Perfect practice is the ability to say, 'I'm about to hop on a negotiation call with a chief technical officer. You get one shot. But guess what? With Luster, you get as many as you need.'"Connect and learn more about Christina Brady.https://www.linkedin.com/in/christinapbrady/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. We explore the world of brand culture from the evolution of sports team uniforms to the power of gratitude in personal growth, into the importance of differentiation, innovation, and meaningful connections in the brand landscape. Discover the unexpected insights from Abby's fascination with the Donner Party and the unique perspective Richard gained while listening to Gladiator. Get ready for a rollercoaster of brand experiences and personal stories that highlight the exceptional nature of the University of Utah.KEY TAKEAWAYSBrand culture sets a brand apart and aligns with its goals.Incremental sales can be achieved through innovative variations in product offerings.Gratitude journaling can be a powerful tool for personal growth and resilience.The Donner Party serves as a captivating historical analogy for survival and prioritization.Experiences, such as tailgates, contribute to the vibrant and spirited culture at the University of Utah.QUOTES"When it comes to brand culture, first and foremost, it's something that sets you apart from the other brands.""Incremental sales. Is that what you're calling it? Have you coined that phrase?""Gratitude is such a powerful thing. It's amazing how it can change your mindset.""I'm in the 18 hundreds, you guys. I'm in the Donner Party era.""The best thing about the University of Utah is the people on our campus. This campus attracts the best type of people."Connect and learn more about Richard Fairchild and Abby Hirschberg.Richard's LinkedIn: https://www.linkedin.com/in/richardfairchild/Abby's LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. Discover the power dynamics of licensing, the importance of collaboration, and exciting initiatives like the Cotopaxi collection and Under Armour partnerships.KEY TAKEAWAYSLicensing holds significant power, deciding who gets a license for a university and approving/disapproving artwork.Building foundational relationships with the licensing team is crucial to avoid project disapprovals.Collaboration with well-known brands like Cotopaxi creates excitement and boosts university representation.Innovations like the USS Salt Lake City football uniform highlight the meticulous planning and collaboration involved.QUOTES"Licensing holds a lot of the power, deciding who gets a license for your university and approving/disapproving artwork.""The licensing team is the middle point to ensure everyone, including athletics and the campus store, is on the same page.""It's about creating experiences and relationships that mean something to individuals.""The licensing team serves as a connector, bridging different parts of the campus together."Connect and learn more about Richard Fairchild and Abby Hirschberg.Richard's LinkedIn: https://www.linkedin.com/in/richardfairchild/Abby's LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Adam Stoczynski, and Jason Heiss discuss key strategies for businesses and colleges to make impactful decisions in branding, marketing, and client engagement. They emphasize the importance of advising clients on effective spending, stretching budgets wisely, and creating memorable brand experiences. The conversation delves into current market trends, including the rising significance of spatial branding, technology integration, and the value of personalized experiences.KEY TAKEAWAYSEffective Spending & Advising: Advising clients on utilizing their budget effectively is crucial, focusing on stretching dollars wisely and emphasizing the value proposition that distinguishes one brand from another.Spatial Branding & Engagement: Spatial branding not only fosters a vibrant workplace but also reinforces brand values, creating engaging environments that inspire employees.Technology Integration & Personalization: Incorporating technology isn't just about automation but enhancing client experiences. Customization and personalization play pivotal roles in engaging and retaining clients.QUOTES"We are not here to nickel and dime people. We give you our best price first and a ton of service, effort, and advisement.""Nobody wakes up in the morning and goes, 'You know what? I feel like buying coffee mugs.' But there's typically an event, an emotion, an initiative.""Creating an environment where employees want to be is crucial. It's not about going to an event; it's about experiencing something memorable."Connect and learn more about Adam Stoczynski and Jason Heiss.Adam's LinkedIn: https://www.linkedin.com/in/adamstoczynski/Jason's LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this Sales Leadership Roundtable episode of the In The Club by Club Colors, John Morris, Jason Heiss, and Adam Stoczynski delve into the complexities of navigating sales relationships, maintaining consistency, and building lasting partnerships. The discussion covers various aspects, from understanding client core values to adapting to changing market trends, all while emphasizing the importance of being advisors rather than transactional sales representatives.KEY TAKEAWAYSConsistency as a Pillar: The first order merely opens the door; consistency in client relationships involves continuous touchpoints, education, and cross-selling to develop relationships and expand business opportunities.Client Education and Adaptability: Clients may have limited perceptions; ongoing education and showcasing unique services/products beyond the initial scope can lead to broader partnerships.Advisory Approach vs. Transactional: Establishing lasting relationships involves being an advisor, understanding client needs, and actively suggesting solutions rather than being solely focused on completing transactions.Understanding Market Shifts: Companies are shifting focus towards sustainability, core values, and building culture, requiring sales teams to align their offerings with these evolving trends.QUOTES"The first order is just the door opening. Consistency in client relationships is about continuous touchpoints, education, and cross-selling.""It creates a big difference being an advisor versus being a transactional rep.""Earning the first order only provides you a platform to speak. To move further, you have to continue with touchpoints, education, and cross-selling."Connect and learn more about Adam Stoczynski and Jason Heiss.Adam's LinkedIn: https://www.linkedin.com/in/adamstoczynski/Jason's LinkedIn: https://www.linkedin.com/in/jason-heiss-2319a8a/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

Join John Morris and Ron Moore on this episode of the In The Club by Club Colors, engage in an insightful conversation about client acquisition in the modern workforce. They discuss the importance of human interaction, balancing premium services with mass marketing, challenges in managing a fitness business, the evolution of workforce skills, and the crucial role of relationships in sales and leadership. Ron shares valuable insights into engaging employees, utilizing social media, implementing corporate wellness programs, and the significance of ongoing communication and adaptation.KEY TAKEAWAYSImportance of human interaction in client acquisition.Balancing premium services with mass marketing for broader accessibility.Strategies for employee engagement, including social media and corporate wellness programs.Prioritizing relationships, communication, and adapting to evolving workforce dynamics.The significance of understanding customer needs through surveys and feedback.Evolution of workforce skills: from transactional to relationship-focused selling.Future goals: Sophisticated use of technology, co-branding, and aspiring for the CEO position.QUOTES"Your net worth is your network.""If you're not able to evolve and grow with what the consumer wants and needs and you're not willing to even open up and ask questions, I think businesses will fail.""What builds you is the relationships, but then you get to that point that now we're looking at... What do we do next? ... Talk to some human beings.""The end all be all for me is looking for the head seat of the bus."Connect and learn more about Ron Moore and his work through the links below.LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/Website: https://www.xsportfitness.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

Join John Morris and Ron Moore on this episode of In The Club by Club Colors, where they delve into the journey of fitness, from entering the gym doors for the first time to building a community within it. Ron, the Vice President of Fitness at X Sport Fitness, shares insights into fostering a welcoming environment, overcoming mental barriers, and establishing a culture where members become mentors. Discover the strategies behind creating a holistic fitness experience and the importance of integrating physical and mental health in today's fitness landscape.KEY TAKEAWAYSFostering Comfort: Overcoming anxiety and feeling comfortable within a fitness environment is crucial for building a consistent routine.Community Engagement: Establishing a community within a gym where members support each other enhances the overall experience.Holistic Fitness Approach: Integrating physical and mental health as part of the fitness journey for comprehensive well-being.Retention Programs: Exploring innovative ways, like a retention program involving veteran members mentoring newcomers, to enhance member retention.QUOTES"Your end destination, your problem is, is you don't know the map to get there.""Fitness is something that's a lifestyle. It's habit. It makes everybody feel good.""Success comes from consistency. If we can reward the consistency and the longevity, I think that's a great thing."Connect and learn more about Ron Moore and his work through the links below.LinkedIn: https://www.linkedin.com/in/ron-moore-b1837812a/Website: https://www.xsportfitness.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Jared Tippets and Eric Kirby discuss the dynamic shifts in education and strategies necessary to meet the needs of Generation Z in higher education. They introduce the ASCEND model, focusing on affordability, support, culture, engagement, nudges, and data-driven insights, providing practical steps for institutions to enhance student success and retention.KEY TAKEAWAYSGeneration Z's Approach to Leadership: The modern era necessitates a different approach to leadership, where Gen Z desires connection, values alignment, and collaborative leadership rather than traditional top-down directives.Communication Evolution: Gen Z prefers face-to-face interactions despite engaging with online learning. They respond better to visual formats like infographics, videos, and concise, interactive communication.Shifting Institutional Culture: Changing institutional culture is akin to steering a battleship. It requires a shift in mindset, collaboration, and persistence, often breaking through silos and entrenched traditions.Higher Education Redefined: The ASCEND model emphasizes actionable steps in affordability, support systems, cultural adaptations, engagement techniques, strategic nudges, and data-driven insights to reimagine higher education's effectiveness.QUOTES"Graduation day is payday. That's the touchdown, the pinnacle.""Culture change in higher education is like turning a battleship – it's a monumental task.""Gen Z craves face-to-face interaction despite the prevalence of online learning; they want concise, visually engaging communication.""Higher education theory hasn't caught up with Gen Z; practical common sense must guide today's educational practices.""ASCEND offers practical, cost-effective strategies for institutions to enhance student success without significant resource allocation."Connect and learn more about Jared Tippets and Eric Kirby through the links below.Jared Tippets' LinkedIn: https://www.linkedin.com/in/jaredtippets/Eric Kirby's Linked: https://www.linkedin.com/in/eric-kirby-j-d-ph-d-a0827073/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Dr. Eric Kirby and Dr. Jared Tippets delve into the evolving landscape of student success in higher education and the workforce, particularly influenced by Generation Z. Hosted by John Morris and Chris Jaeger, this conversation challenges traditional perspectives, focusing on aligning education with the rapidly changing needs and expectations of Gen Z. The discussion navigates the importance of understanding and meeting Gen Z's aspirations, their innovative nature, value alignment, and the critical shifts necessary in educational and corporate environments.KEY TAKEAWAYSUnderstanding the evolving concept of student success involves adapting to Gen Z's definition rather than imposing traditional frameworks.Gen Z's characteristics include ambition, financial mindfulness, technical prowess, creativity, and a focus on career-oriented education.Flexibility, authenticity, and alignment with values are pivotal for engaging and retaining Gen Z in higher education and the workforce.The need for adaptability in curriculum, on-demand learning, and real-world applicability to meet Gen Z's demand for up-to-date and relevant education.Organizations and educational institutions need to foster a culture of dialogue, mentorship, and growth opportunities to attract and retain Gen Z talent.Gen Z values being engaged as collaborators and expects organizations to genuinely communicate with them rather than talking at them.QUOTES"This generation wants to be spoken with, not spoken to.""They're constantly asking, 'Why?' which is really what makes them strong.""The styles have changed, but higher education is not necessarily changing with it.""We have to pause and ask, 'Is the way we do things really the best way?'"Connect and learn more about Jared Tippets and Eric Kirby through the links below.Jarredd Tippets' LinkedIn: https://www.linkedin.com/in/jaredtippets/Eric Kirby's Linked: https://www.linkedin.com/in/eric-kirby-j-d-ph-d-a0827073/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, we are diving into the symbiotic relationship between AI and creativity in marketing. As Adam Swartout shares his experiences from working at Disneyland to spearheading creative strategies at LKQ Corporation and Pick Your Part, he emphasizes the evolving landscape where AI complements and enhances creative processes. Unveil the efficient AI applications, ingenious marketing strategies, and pivotal rebranding insights transforming the automotive salvage industry.KEY TAKEAWAYSThe Evolving Role of AI: AI is not here to replace creatives but offers new avenues for innovation and efficiency.Efficiency in Creativity: Drawing from experiences at Disneyland and embracing Disney's efficiency mindset in marketing, Adam shares how being efficient is crucial, especially in a business-to-business marketing landscape.AI's Impact on Creativity: Proper utilization of AI tools amplifies productivity, allowing marketers to achieve more in less time while maintaining brand integrity and relevance.Striking a Balance in Creativity and Risk: Calculated risks in creativity backed by data and addressing real problems pave the way for successful and innovative marketing strategies.The Power of Storytelling: Leveraging storytelling and engagement to bridge internal and external communication, fostering brand loyalty, and driving productivity within global organizations.QUOTES"AI is going to be the thing that could either replace us or give us new opportunities.""I see problems as opportunities. I'm always glass half full.""You're in marketing and you're too safe; you're not really doing marketing.""Sometimes, you don't always need to rebuild; sometimes, it's just sprinkling a little powdered sugar on top of that thing.""The biggest thing is, there's not a lot of mom and pop shops that take the same level of care that we do."Connect and learn more about Adam Swartout through the links below.LinkedIn: https://www.linkedin.com/in/agswartout/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, we delve deep into the strategies and transformative journey of LKQ Corporation with Adam Swartout, the Director of Creative Strategy. Explore how this global corporation and its subsidiary, Pick Your Part, are revolutionizing the auto parts industry. From rebranding to redefining customer experiences, Adam shares insights into reshaping the brand narrative, leveraging technology, and focusing on consumer-centric solutions.KEY TAKEAWAYSCustomer-Centric Strategy: Understanding customer needs, employee experiences, and bottom-up decision-making drive successful initiatives.LKQ's Diverse Offerings: From high-end body shops to small repair businesses, LKQ caters to various market segments with alternative auto parts.Rebranding Efforts: Adam's approach involves radical changes—new colors, fonts, storytelling—to redefine the brand image for consumer resonance.Enhancing Consumer Experience: The company's focus on website enhancement reflects the commitment to streamline access and personalize services.Data-Driven Creativity: Analyzing data aids creative endeavors, aligning strategies to meet evolving customer demands and optimize user experience.QUOTES"They have to believe your story, right? You're telling a story about a brand or a specific product, or maybe even just a service you provide. You have to believe you mean what you're putting into that.""As a marketer, it helps you gain greater insight into the everyday operation.""Every second has to earn the next one. They do.""Analytical stuff feeds the creative. You have to understand where it's coming from before you can really think outside the box."Connect and learn more about Adam Swartout through the links below.LinkedIn: https://www.linkedin.com/in/agswartout/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Austin Maxwell and Breck Dismukes revealed the extraordinary journey of Kanga Coolers from a college project to a successful business venture. Listen in as they share the behind-the-scenes preparation for Shark Tank. Breck and Austin discuss the power of social media and the impact it has had on their brand. They emphasize the importance of taking risks and not being afraid of failure. They also talk about the value of authenticity and building a strong team culture. Breck and Austin share their vision for the future of Kanga Coolers and their desire to inspire and mentor others.KEY TAKEAWAYSTaking risks and being willing to fail is essential for personal and professional growth.Social media provides an opportunity for organic virality and reaching a global audience.Building a strong team culture and supporting each other's goals is crucial for success.Authenticity and transparency in content creation can resonate with audiences and build brand loyalty.Embracing challenges and learning from failures is a key part of the entrepreneurial journey.QUOTES"The biggest point of fear is right before you jump. After you jump, you're not scared anymore.""We're hitting at least 75, 100 pieces of content a week right now. It's amazing.""Even content that is not well received still has an impact.""There is no such thing as a bad reaction to content, as long as it is viewed." "Take the most high-risk path you possibly can when you're as young as possible. You have the least to lose and the most to gain.""People want to do business with people that they love, that they like spending time with, and that they trust.""If the problem arises, find a solution. Find three solutions and then pick the best one.""Keep asking why, but also listen to folks that have been there, done that, bought the t-shirt.""Don't stop learning. Be open-minded and continually try new things.""In three years, we want to have 10 million advocates of the brand."Connect and learn more about our guests through the links below.Austin Maxwell's LinkedIn: https://www.linkedin.com/in/austin-maxwell-164103113/Breck Dismukes' Linkedin: https://www.linkedin.com/in/breckdismukes/Website: https://kangacoolers.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

Join us for a captivating journey through the most enlightening moments from our recent live event with Level Up Social Events. Immerse yourself as we interviewed various industry leaders to share their wisdom, expertise, experience, and provide invaluable advice. If you missed the event, don't worry! We're live-streaming our interviews with our special guests. Click the link below to catch the entire 'In The Club by Club Colors' live-stream event: https://www.linkedin.com/events/intheclublivefromlevelupsocialn7107788902484115456/theater/

In this episode of In The Club Podcast by Club Colors, Austin Maxwell and Breck Dismukes revealed the extraordinary journey of Kanga Coolers from a college project to a successful business venture. Listen in as they share the behind-the-scenes preparation for Shark Tank, the unexpected twist in the promotional products industry, and the pivotal role culture plays in their company's growth.KEY TAKEAWAYSPreparation is Key: Discover how Kanga Coolers' founders meticulously prepared for Shark Tank by subjecting themselves to intense scrutiny and feedback, which ultimately shaped their success on the show.Crowdfunding and Industry Revelation: Learn how crowdfunding platforms like Kickstarter kickstarted their business and how unexpected opportunities in the promotional products industry revolutionized their trajectory.Cultural Foundations: Understand the significance of a strong, fun, and supportive company culture in driving motivation, commitment, and camaraderie among team members.QUOTES"Well, we believe that there's no such thing as being overprepared.""We got roasted. We got ripped to shreds. We went back and analyzed that video and picked apart the things that we liked.""The importance of culture is unbelievable... Winning is fun and it's supposed to be fun.""We are building those layers of management right now... So you do need people that are loyal and bought in."Connect and learn more about our guests through the links below.Austin Maxwell's LinkedIn: https://www.linkedin.com/in/austin-maxwell-164103113/Breck Dismukes' Linkedin: https://www.linkedin.com/in/breckdismukes/Website: https://kangacoolers.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Brandon Murphy, the Director of Business Development for Lucas James Talent Partners, shares his insights on building a company that values flexibility, culture, and accountability. Discover how to navigate uncertain economic conditions and create a work-life balance that empowers both employees and clients. Brandon is also in the seat for The Hot Iron with JMO with fun rapid fire questions. Whether you're a business leader or someone looking to make a career change, this episode offers valuable lessons for success.KEY TAKEAWAYSPrioritize flexibility and adaptability in your business to navigate uncertain economic conditions effectively.Create a company culture that values work-life balance, freedom, and accountability for employees.Building career paths for your team members is essential for long-term success.The importance of listening, empathy, and understanding your client's true needs in sales.The significance of treating others with respect and making them feel valued in professional relationships.QUOTES"We make sense when it's uncertain.""We work to live, but we want to live.""Nobody cares how smart you are, but they'll never forget how you make them feel.""Purpose over product.""We're not just going to take it on."Connect and learn more about Brandon through the link below.LinkedIn: https://www.linkedin.com/in/brandon-murphy-034646b/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

Ah Yes! We are back at it again. We are live from the Level Up Social Networking Events at Black Barrel Tavern here in Chicago. Join us for a captivating journey through the most enlightening moments from our recent live event with Level Up Social Events. Immerse yourself as we interviewed various industry leaders to share their wisdom, expertise, experience, and provide invaluable advice.If you missed the event, don't worry! We're live-streaming our interviews with our special guests. Click the link below to catch the entire 'In The Club by Club Colors' live-stream event:https://www.linkedin.com/events/intheclublivefromlevelupsocialn7107788902484115456/theater/

In this episode of In The Club Podcast by Club Colors, John Morris invites Brandon Murphy, Director of Business Development for Lucas James Talent Partners, to discuss a revolutionary approach to recruiting and HR augmentation. Brandon delves into the operational challenges of their unique model, emphasizing the need to educate small to mid-market businesses on this groundbreaking solution that allows them to borrow senior recruiters to meet their hiring demands. Brandon highlights the cost-effectiveness and flexibility of their approach, which results in significant cost savings and better ROI for their clients. Get ready to discover how Lucas James Talent Partners is transforming the way companies find and hire top talent.KEY TAKEAWAYSLucas James Talent Partners offers HR augmentation, allowing small to mid-market businesses to borrow senior recruiters to meet their hiring demands, providing flexibility and cost-effectiveness.Their approach helps overwhelmed HR departments handle sudden surges in hiring demands, acquisitions, or other workforce challenges by providing on-demand, skilled recruiters.Lucas James Talent Partners operates on a consulting model, managing the entire recruitment process, tracking cost per hire, and providing cost savings for their clients.The company prides itself on being a phone call away for clients who need recruiting support, and they aim to be the trusted solution during HR's busiest times.QUOTES"The differentiator is we're really an HR augmentation service. That's a mouthful of words. A lot of work.""We want to be the phone call. When they are stressed, overwhelmed, they just raised funding, had an acquisition, now they have 20 roles they didn't have yesterday. Call us.""Our ROI comes in many different forms, the biggest being cost savings, right? So by billing a fixed hourly rate for the recruiter versus these huge fees per hire, as we get more and more wins, it drives that cost per hire down.""We manage the whole process and our team members. So we don't just give them a human being and say, good luck."Connect and learn more about Brandon through the link below.LinkedIn: https://www.linkedin.com/in/brandon-murphy-034646b/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, the team at Club Colors dives into the world of higher education branding and how premium products play a pivotal role in creating lasting brand impressions. They discuss the importance of purpose over product and how they collaborate with universities to understand the goals and challenges they face when promoting their brand. From engaging young alumni to driving success on campus, the discussion revolves around creative solutions and exclusive collector pieces that resonate with donors and alumni. The episode explores the impact of premium products on the human experience, building pride, and inspiring brand loyalty.KEY TAKEAWAYSPremium products play a crucial role in creating lasting brand impressions and memories.Understanding the purpose and goals of branding initiatives is essential to choosing the right products.Personalized and exclusive collector pieces are effective in engaging alumni and donors.Premium products can contribute to student success by promoting campus resources and wellness habits.Impactful brand experiences can lead to better testimonials, referrals, and increased admissions.QUOTES"We want to create things that alumni can't get somewhere else. We tap into their nostalgia to create a feeling tied to their personal brand.""It's not about just giving alumni something they can buy; it's about creating exclusive custom collector pieces that make an impact.""The office of the president runs the campus, and hearing their vision for the university is pretty incredible.""Premium products are vital for creating lasting brand impressions and motivating action."If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, we dive into the world of university and college branding. Our guests, Giancarlo Amador, Adam Stoczynski, and Chris Jaeger, share insights on how universities and colleges can utilize branding, promotional products, and marketing solutions to engage with students, alumni, and donors. Learn how to create inspiring brand experiences and build strong connections within the academic community.KEY TAKEAWAYSMarrying quality with creativity is the key to success in any market, including universities and colleges.Creating memorable experiences for students, alumni, and donors involves a blend of creativity and top-notch products.Operational excellence, speed, and ease of use are crucial in serving universities and colleges effectively.The ability to provide quality and creativity sets Club Colors apart in the branding industry.Young alumni play a vital role in marketing and supporting universities, making them a valuable demographic.Engaging recent graduates and turning them into donors sets the foundation for future major donors.QUOTES"The biggest thing to me is we have the ability to marry quality with creativity. And that is how you're always going to win with whatever market you're trying to tap into.""Creating inspiring brand experiences is about creating a feeling for not just the campus partners but also for the people who receive the branded items.""Students are customers, and how you treat your customers will determine how well they speak about you.""Engaging recent graduates and turning them into donors sets the foundation for future major donors."If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Jeremy Lott, President and CEO of SanMar, shares insights into how his company prioritizes values and community impact alongside business success. Jeremy discusses the importance of humility, service mentality, and the role of sales teams in adding value to customers' businesses. He delves into the concept of "purpose over product" and how understanding a client's brand promise and demographics can drive meaningful partnerships. The conversation also explores SanMar's commitment to sustainability, its innovative programs for factory workers, and the touching "Hands Project" that transforms lives in Honduras. Jeremy sheds light on the challenges of operating in developing countries and the significance of staying engaged with local communities. Throughout, the discussion emphasizes how doing good can be a path to both business growth and positive societal change.KEY TAKEAWAYSPrioritizing humility and service mentality can lead to successful and meaningful business relationships.Sales teams can add value by understanding a client's brand promise and demographics.Combining profitability with positive social impact can be a winning strategy for businesses.Sustainability efforts can lead to cost savings and environmental benefits.Balancing profit and purpose can create a stronger sense of community engagement and brand loyalty.QUOTES"Our job is to care about your business and help you grow.""Our best salespeople add value to our customers by giving great ideas.""You can do great while doing good, or you're doing good, and that's helping you do great.""If you can use profitable business to help people, you can go much further faster.""Kindness is one of the most important principles I teach my children.""Purpose over product: it's not enough to avoid doing bad things; we want to ensure we do good things."Connect and learn more about Jeremy through the link below.LinkedIn: https://www.linkedin.com/in/jeremy-lott-56581020/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, Jeremy Lott, President and CEO of SanMar, shares insights into the company's journey from a screen printing business to a leading supplier in the promotional product space. He emphasizes the importance of inventory and customer service as key drivers of success. SanMar's flat pricing structure fosters strong partnerships with customers, allowing them to compete based on merit rather than price. Lott highlights SanMar's purpose-driven approach of creating lasting connections that elevate lives and discusses the significance of product expertise in the industryKEY TAKEAWAYSSanmar is a company that emphasizes creating lasting connections that elevate lives as its core purpose.The company sees its role as more than just providing products; it's about building a sense of community and identity through the apparel they supply.Sanmar differentiates itself by focusing on service and building strong partnerships with its customers. It believes that service is a critical component of its success.Sanmar's approach to pricing is flat and fair, meaning customers pay the same price regardless of their size, fostering a level playing field.Inventory is seen as an asset, not a liability. Sanmar maintains deep inventory to support its customers and believes it's crucial for success, even though it might seem counterintuitive to some.The company's journey has evolved from being primarily a distribution business to becoming an apparel company, combining product innovation with efficient distribution.Sanmar's purpose-driven approach and interconnectedness with its partners are key factors in its success. It seeks to create value for its customers, employees, and the communities it serves.The company places a strong emphasis on product quality and strives to elevate the products in its industry.Sanmar believes in delivering value through its products, services, and expertise, rather than engaging in price competition.The company's growth has been gradual and focused on building strong partnerships over the long term, allowing it to weather challenges like COVID-19 effectively.Sanmar's approach to business is centered around creating a community of partners, rather than just customers, and aligning its goals with theirs to achieve success together.QUOTES"We're in this garden, and the moss that's growing benefits by the tree and the tree provides shade... It's the way I've always thought about our business. So we're here together going out and trying to grow a business together." - Jeremy Lott"Create lasting connections that elevate lives. That's our purpose as an organization." - Jeremy Lott"We look at it as, we're laser-focused on how we service our customers. That's our mentality as a company." - Jeremy Lott"We want to make products that people want to wear. We wanted to elevate products in our industry." - Jeremy LottConnect and learn more about Jeremy through the link below.LinkedIn: https://www.linkedin.com/in/jeremy-lott-56581020/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

In this episode of In The Club Podcast by Club Colors, John Morris provides valuable insights into the impact of AI on branding. He discusses how AI is already being used for audience profiling and content creation, potentially changing the way companies communicate with their audiences. John emphasizes the importance of maintaining authenticity in branding, as AI lacks the soul and humor that humans bring to marketing campaigns.John also shares lessons learned from both traditional and modern sales approaches, highlighting the need for continuous improvement. He talks about the role of humor in marketing campaigns and the power of memorable, funny content.The episode concludes with a fun and entertaining segment called "The Hot Iron with JMO," where John answers rapid-fire questions on various topics, showcasing his energetic and engaging personality. Overall, this episode offers valuable insights into the evolving world of branding and the role of AI in shaping its future.KEY TAKEAWAYSSocial selling is an underutilized tool that can be effective in modern sales and branding.The future of AI in branding may involve a balance between automation and maintaining a human touch in content creation.Maintaining energy and enthusiasm in life and work is essential, driven by personal motivation and the desire to provide for one's family.Balancing work and family life can be challenging but rewarding, especially when supporting children's passions and interests.Golf is the preferred sport for achieving legendary status, representing a personal accomplishment, while humor is crucial in marketing and branding.QUOTES"I think a lot of organizations have created an ICP and they can type in a profile and essentially determine what is the audience that they need to speak to." - John Morris"I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post or whether or not a person did." - John Morris"I think really smart organizations will find a way to balance it. I think really organizations that will struggle will overdo it in order for it to be efficient and it will lack feeling." - John MorrisConnect and learn more about John through the link below.LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/Club Colors: https://www.clubcolors.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

John Morris is the Executive Director of Brand at Club Colors. With over 10,000 followers on LinkedIn, John is known for his passionate and articulate speeches that inspire and motivate sales teams. He has a background in sales and has transitioned into branding, content creation, communications, and PR to tell the Club Colors brand story.In this first episode, third season of In The Club by Club Colors, the table is flipped and John Morris is now the guest of the show co-hosted by Giancarlo Amador, Adam Stoczynski, and Chris Jaeger. John  shares his insights on sales, personal branding, and the importance of EQ in today's society. He discusses the need for salespeople to make statements to keep clients engaged and earn the right to ask questions. John emphasizes the importance of EQ over IQ and the need to embrace discomfort in order to grow. He also highlights the value of authenticity and the power of using LinkedIn as a platform to connect with others and build a personal brand.In addition, John talks about the impact of promotional products and branded apparel in creating adoption, buy-in, and camaraderie within organizations. He explains how Club Colors helps organizations build inspiring brand experiences through their design lab, online company stores, and curated product offerings. John also touches on the importance of purpose-driven branding and the role of AI in content creation.KEY TAKEAWAYSSalespeople need to make statements to keep clients engaged and earn the right to ask questions.EQ is more important than IQ in today's society.Embracing discomfort is necessary for personal growth and success.Authenticity is key in building a personal brand and connecting with others.LinkedIn can be a powerful platform for networking and building a personal brand.Promotional products and branded apparel can create adoption, buy-in, and camaraderie within organizations.Purpose-driven branding is essential for creating meaningful connections with customers.AI can impact branding by automating content creation, but it may lack the human touch and authenticity.QUOTES"A client is not going to stay engaged unless you can make enough statements to keep them engaged, to earn the right to ask the question." - John Morris"There is a challenge in society with an overcooked belief in feelings, and that belief in feelings means that you never get uncomfortable." - John Morris"Opportunity grows from the roots of adversity." - John Morris"The greatest marketing campaign is kindness." - John Morris"I think it's going to change content creation. I'm already seeing posts that I go, I'm not so sure that that company wrote that post." - John MorrisConnect and learn more about John through the link below.LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/Club Colors: https://www.clubcolors.com/If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!

In this episode of the In the Club Podcast by Club Colors, John Morris and Karolina Buczek, co-founder of Level Up Social Networking Events, discuss the importance of building relationships and being likable in sales. They also talk about the training and role of a large enterprise account executive at Workday. Carolina emphasizes the need to challenge prospective clients and provide solutions that help streamline their business processes. The Level Up events are designed to create a comfortable and welcoming environment for networking and building relationships. Carolina encourages people to attend the events to meet amazing individuals and potentially find new business opportunities. The events have resulted in over six figures in closed business deals.During this lively event, John is also joined by amazing executives, sales, marketing, and leaders who joined the Level Up Social Networking Event. They share the fine details of who they are and what they do in their respective industries. But it's not all about work—stay tuned as our guests get on The Hot Iron with JMo and answer fun questions on shocking details about themselves that really let their personalities shine! HIGHLIGHTSKarolina Buczek, co-founder of Level Up Social Networking EventsTony Perez, Employee Benefits Consultant at DSP Insurance ServicesMr. Miller, photographerBeverly Stenberg, Business Development Coordinator at British Standards InstitutionCasandra Torres, ALPFA Volunteer & SPM VolunteerErvin Szot, Chief Financial Officer of Serving People with a MissionMichael Wolf, Global Account Manager at Cogent CommunicationsSarah Bourdon, Financial Planner at The Next Level Planning GroupMichael (Spike) Engelman, Host and Co-Founder of Level Up Networking EventsJoin the Level Up Social Networking Event. Click HERE for more details!If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!

In this episode of In The Club by Club Colors, John Morris takes us to Clearwater Capital Foundation's 3rd Annual Charity Supercar Show in Hoffman Estates, where he interviews various individuals of sponsors and beneficiaries of the event, including Katie Berganske-Frank, the Chief Revenue Officer of Clearwater Capital Partners. In this podcast, John Morris interviews the three individuals representing the three beneficiaries including Heather Corins, the Program Director at Fellowship Housing; an organization that empowers single moms to build a new legacy. Listen in as Dawn, a graduate of Fellowship Housing, shares her inspiring story of how the organization helped her get back on her feet.Also joining the conversation is James Chapman, Executive Director of Clearwater Capital Foundation and Wealth Advisor & Chief Innovation Officer of Clearwater Capital Partners, talking about the purpose of the Foundation and its commitment to supporting various non-profit organizations. James discusses the success of the event and the impact it has on the community, as well as the diversity of organizations benefiting from the event. We also sit down with Cesar from Perillo Chicago as he converses with John on the importance of the car community and Perillo's involvement in the Charity Supercar Show.Join us to meet all the Hyper sponsors: Haute Explore, Midwest Anesthesia & Pain, and Perillo Chicago and the beneficiaries: Fellowship Housing, The Bridge Youth & Family Services, and A Giving Heart Foundation.Disclosures:All opinions expressed by participants are solely their own opinion and do not reflect the opinion of Clearwater Capital Partners.Mr. John Morris is not a client of Clearwater Capital Partners. No compensation was provided to Mr. Morris in exchange for his participation or comments. Mr. Morris has no material conflict of interest relating to his relationship with Clearwater Capital Partners.Club Colors is a vendor of Clearwater Capital Foundation, specifically in relation to the Charity Supercar Show. Their involvement was limited to the production of promotional items intended to facilitate day-of donations.Investment Advice offered through Clearwater Capital Partners, a Registered Investment Advisor. HIGHLIGHTSKatie Berganske-Frank, Director of Brand & Business Development at Clearwater Capital PartnersHeather Corins, Program Director at Fellowship Housing CorporationDawn, a graduate of the program (Fellowship Housing Corporation)James Chapman, Executive Director of Clearwater Capital Foundation and Wealth Advisor & Chief Innovation Officer of Clearwater Capital PartnersCesar Marin, Director of Dealer Development and Services at Perillo Auto GroupDestiny, Bridge Youth and Family ServicesKris Salyards, LCSW, CFRM, Executive Director, The Bridge Youth and Family ServicesSandy Schwab, Partner at Haute Explore Luxury Travel and Lifestyle ConnaisseursAdarsh Shukla, Physician at Midwest Anesthesia and Pain SpecialistsBob Berk, Chairman of the Board at A Giving Heart Foundation This episode is brought to you by Bell Works, a destination for business and culture, unlike any other in the region. By combining world-class workspaces, curated dining options, one of a kind retail experiences and much more has become everything a great downtown can offer. Please visit www.bell.works for more information.If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!