Digital Marketing Gyaan

Luke Yarnton, co-founder of The Rave - a game-changing platform helping e-commerce brands spot influencers the moment they make a purchase. With global experience across fintech and e-commerce, Luke has launched ventures from London to New York, Singapore, and now callsMexico City home. His work is reshaping how brands think about influence, authenticity, and word-of-mouth in the digital era.

Matt specializes in helping ambitious CEOs, Founders, Boards and Investors transform financial complexity into strategic clarity, guiding you from reactive, intuition-based decisions to data-driven growth strategies that unlock your company's full potential.His approach goes beyond traditional CFO services. He helps CEOs build a financial foundation that turns complexity into clarity.

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency that empowers direct-to-consumer retail brands to accelerate growth on major marketplaces, including Amazon and Walmart. Will has vast experience leading strategic planning and tactical execution for eCommerce brands, managing channel growth and driving results for well-known brands such as Instant Pot, Pyrex, and Derma E

As the Communications Engagement Coordinator at Tangelic, Nozi draws on her vast experience in media, broadcasting, and content production to craft campaigns that inspire action and foster meaningful change in underserved communities. From pre-production research to digital engagement strategies, Nozi brings unique insights to the table. Let's dive into the world of grassroots campaigns and social media innovation.

RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He's also the Founder of theCLICK, an AI marketing training and community platform. Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He's worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).

Paul Banks is the Founder of Javelin Content Management. With expertise in video marketing, content repurposing, and AI, Paul focuses on helping businesses build trust and scale engagement through the power of video. His journey from corporate life to entrepreneurship as an ADHD business owner and father brings a unique and relatable perspective to the table. Paul is passionate about simplifying complex marketing concepts into actionable strategies

We had the honor of hosting Elizabeth Greene, Co-Founder of Junglr, who's revolutionizing Amazon Advertising for founder-led brands. Elizabeth shared her inspiring journey from Amazon seller to industry expert, and she unpacked actionable strategies that are helping brands leverage Amazon's unique advertising power to drive both paid and organic growth. Here's What You'll Learn:

Since establishing FPW Media in 2013, he has been transforming the traditional marketing landscape by putting client needs at the forefront. With a deep passion for visual storytelling, branding, and design, cultivated from his childhood experience in photography, Owen has overseen numerous successful projects and built lasting partnerships across industries. His dedication extends beyond the business realm, highlighted by his direction of the acclaimed film 'Lionhearted' in 2018, which explored the post-war experiences of veterans. 

Through her business, Crisp Communications, she offers outsourced, bespoke and beautiful marketing and communications designed to grow business. Crisp is currently celebrating being nominated a Finalist in the 2023 Sunshine Coast Business Awards.

Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces. He was named Ernst and Young's Entrepreneur of the Year for business services in 2009. Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince

With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions. MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.

Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors. SHOW NOTES: KPI Calculations Total Revenue - Total of Sales across all of your Sales Channels Net Revenue (Gain or Loss) - Total Revenue - Total Expenses AOV (Average Order Value) - Total Revenue / Number of Transactions Conversion Rate - Number of Transactions / Number of Visitors MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend  ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign) CAC (Customer Acquisition Cost) - Expenses / Number of New Customers The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker

Watch on YouTube - https://www.youtube.com/watch?v=lZACBSLNsBA Had the opportunity to dive deep into the world of landing page optimization with Peter Guirguis on Digital Marketing Gyaan Podcast. In today's digital landscape, crafting landing pages that truly resonate and convert is both an art and a science. From captivating visuals to strategic copywriting, every element plays a crucial role in guiding visitors towards taking desired actions. During our insightful discussion, Peter shared invaluable insights and practical tips on: -> Understanding the psychology of user behavior. -> Leveraging data-driven approaches to optimize conversions. -> Key design principles for maximum impact. -> Crafting compelling calls-to-action that drive action. A huge thank you to Peter Guirguis for sharing his knowledge and expertise with us! Can't wait to implement these strategies and witness the transformation firsthand. #LandingPageOptimization #DigitalMarketing #ConversionOptimization #Innovation #Podcast Peter Guirguis, a seasoned digital expert, is the dynamic force behind SwiftPress Support. With a rich history as the founder of Grace Digital Solutions, Peter has a proven track record in crafting exceptional websites for diverse clientele, from businesses to personal brands. A recognized figure in the digital space, Peter has been honored multiple times by the Wells Fargo Leaders Club.

Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. As the president of VSG Marketing, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. Alex leads the VSG Marketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.

Yaron Been is an ecommerce entrepreneur, growth coach, and industrial engineer with a passion for helping businesses succeed. In addition to his professional pursuits, Yaron is also passionate about Stoic philosophy, personal development, and bodybuilding. With a track record of bootstrapping and scaling 7-figure ecommerce stores while traveling the world, Yaron has a wealth of experience to share with listeners. Ready to revolutionize your e-commerce game? Listen to the latest episode of "Digital Marketing Gyaan" where I had the privilege of discussing with Yaron Been about the secrets behind planning a killer e-commerce paid campaign strategy!In this discussion, Yaron shares invaluable insights and actionable strategies that will turbocharge your e-commerce marketing efforts.Key Insights:-> Discover how to identify and reach your ideal audience with surgical precision, ensuring your campaigns hit the mark every time.-> Learn innovative approaches to allocate your campaign budget strategically across various channels, maximizing your return on investment.-> Dive into the power of data-driven optimization, and uncover how to leverage analytics to continuously refine and improve your campaigns for unparalleled success.#DigitalMarketing #EcommerceMarketing #PaidCampaigns #MarketingStrategy #DigitalMarketingGyaan #Interview #YaronBeen #EcommerceSuccess #PodcastAlert

Tiago help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. His “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences. The recent podcast episode of "Digital Marketing Gyaan" features an insightful conversation with Tiago Faria. We had a conversation on the topic: "How to Use Anti-Marketing Techniques to Sell More Online." In this discussion, Tiago Faria, an industry expert, shared practical insights on leveraging anti-marketing to amp up your online sales game. Key Insights: Stand Out Strategically: Tiago reveals how injecting a bit of uniqueness into your marketing can grab attention and elevate your online sales strategy. Authenticity Drives Trust: We explore the powerful role of authenticity in online presence. Tiago emphasizes how being genuine builds trust, a cornerstone for increasing sales. Addressing Customer Concerns: Tiago provides clever tips on using anti-marketing techniques to address customer doubts effectively, fostering a positive sales environment. A heartfelt thank you to Tiago Faria for sharing his valuable insights!

Frank is the founder of Maxiality, a B2B marketing agency transforming B2B SaaS companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs. With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to show their expertise. This way, you will become the authority in your industry, so you never have to worry about new business again.

Sharing the latest episode of "Digital Marketing Gyaan" podcast where I had the pleasure of interviewing Stevie V Brown, the dynamic CEO of The Change Starter®! We dove deep into the art of crafting compelling content that truly elevates your brand awareness. In this insightful conversation, Stevie shared invaluable tips and strategies to make your content stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting in the digital realm, these practical steps are sure to enhance your content game and drive impactful results.

Rasmus Houlind is a renowned expert in Personalization and Omnichannel Marketing. With multiple bestselling books behind him, he is a renowned author and sought after keynote speaker and thus further spreading his knowledge and advice throughout the industry.

In July 2017, Donnie embarked on a bold venture by founding “Good At Marketing,” a testament to his unwavering self-belief and vision for the digital landscape. Over the years, his journey continued to evolve, culminating in the establishment of “Rapid SEO Host” in 2022 and “Asset Linkable” in 2023, marking the next thrilling chapters in his adventure.

AJ grew The Guerrilla Agency into the leading SEO Agency in Minneapolis, and within 4 short years he turned that venture into a multi-million dollar exit. Now, he's turned his sights on applying those same innovative agency systems and processes to his latest venture, Small Business Bonfire: a company focused on helping entrepreneurs start & scale their businesses through free resources, actionable articles, and low-cost courses.

Unveiling our latest podcast episode of DIGITAL MARKETING GYAAN featuring none other than ⁠Damon Didier⁠, the distinguished Founder and CEO of ⁠Win at Ecommerce⁠! Damon has 15+ years of experience in the Ecommerce space, he has driven transformation change in public and private companies across the US. By leveraging email marketing and automation alongside a deep understanding of traffic generation strategies, Damon have powered over 800% growth in the companies that he have worked with. Through corporate marketing know-how, and a talented global team, his team helps ecommerce businesses acquire loyal customers. Episode Theme: "Creating a Step-by-Step Email Marketing Strategy." In this in-depth conversation, Damon shared pearls of wisdom on: ✨ Crafting Compelling Content - the soul of impactful communication. ✨ Effective Segmentation - unlocking the power of targeted messaging. ✨ Automation Strategies - optimizing workflows for efficiency. ✨ Measuring Success - deciphering the metrics that matter. ✨ Optimization Tactics - refining strategies for peak performance. Prepare for a journey into the intricate world of Email Marketing strategy with Damon Didier at the helm! #DigitalMarketingGyaan #PodcastUpdate #EmailMarketingInsights #WinAtEcommerce #CEOInterview #MarketingStrategy

Thrilled to share the latest episode of Digital Marketing Gyaan where I had an engaging conversation with Paul Easton, Owner of Digital Awol Ltd and Chief Experience Officer at LemonAngels.com!In this power-packed episode, Paul and I dissect the strategies, challenges, and triumphs of a Google Ads campaign that delivered exceptional results. From crafting compelling ad copy to navigating the intricacies of audience targeting, we cover it all!

Isaiah Colton, an accomplished entrepreneur and business coach with 18 years of expertise in sales and marketing. Isaiah Colton is a consultant who specializes in lead conversion. Recently Isaiah and his Team at RAP Success Systems have started a division in his company called Real Estate Nexus, a sales and marketing software combining database marketing, Facebook retargeting, prospecting services, and a turn-key marketing plan, to increase lead conversion rates and drive more listings. In his previous venture, Isaiah built a broker-to-broker referral program that became one of the fastest-growing real estate firms in the U.S., hitting number #308 on the Inc. 500 list.. We discussed the key strategies for turbocharging inbound traffic and lead in the real estate realm.Isaiah's top tips?Lead magnets are your secret weapons - craft compelling freebies to entice and convert leads. And don't sleep on email marketing – it's alive and thriving.Networking and collaborations? Absolutely crucial.Isaiah spills on analytics for optimization – refine your strategy based on real-time insights. #DigitalMarketing #RealEstate #InboundTraffic #PodcastInsights #IsaiahColton #MarketingTips #DigitalMarketingGyaan

Joseph is a veteran entrepreneur who built and sold two highly profitable paint contracting companies which went from 25 employees and $1.5 million annual revenue to 125 employees and over $10 million annual revenue in just five years. He has a wealth of experience sitting across the table from "digital marketers" who make grand promises but fail to deliver results. Joseph is driven by the desire to demystify digital marketing and empower his clients to achieve their business and family goals through real, measurable results.

In our latest episode, I had the privilege of conversing with 

Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design and create what's next. As founder of Digital Surgeons, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. In this episode, we explored the importance of Brand Positioning and how brands should approach it to stand out in today's competitive landscape. Pete Sena shared his expertise on the role of buyer personas in crafting a winning strategy.Key takeaways include:

Bant is a noted marketing and media executive, entrepreneur and academic. In 2010 he was inducted into the AAF Advertising Hall of Achievement. He is the Founder and Chairman of Qnary an award-winning, global, professional reputation management and talent branding solutions company. Bant started his career as a WPP Fellow and spent his advertising agency career in holding company and operating unit leadership roles at Publicis, Dentsu, and IPG. Bant continues to advise leading companies and individuals offering media and marketing solutions via his advisory business LogicTension.

Jevon Wooden is a dynamic business growth strategist, speaker, author, podcast host, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, technology, and helping motivated individuals and businesses achieve their goals.

Cash Miller is a true American success story. Before he became the CEO of Titan Digital, an award-winning digital marketing company with offices in four states, Cash served in the Army, where he learned the value of hard work, discipline, and determination. Cash started Titan Digital 12 years ago as a small SEO company. Through sheer grit and determination, he grew the company into a powerhouse with over 600 clients and a reputation for excellence in the industry. In 2022, Titan Digital made the Inc 5000 list, a testament to Cash's leadership and dedication to his craft. But even with all of his success, Cash remains focused on his mission - to help businesses achieve their marketing goals and grow their bottom line

Jesse is the founder of Method and Metric. He has been optimizing websites since 2011, helping clients in a variety of industries take advantage of the internet. Building on a background in copywriting and marketing, Jesse has expanded his knowledge of technical SEO. He's also an experienced speaker and instructor.

Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. Fast forward to today and Alison is writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. She is also the author of the book, Content Marketing Made Easy.

Josh Bachynski is an expert marketer and SEO with over 20 years of business branding, marketing and SEO experience. Josh is an industry leader with encyclopedic, intimate "insider secret" level knowledge of Google's search algorithms with numerous personal Google contacts, SEO experiments, and thousands of pages ranking page 1. Josh has spoken on Google search for over 20 years, including a TEDx talk "The Future of Google, Search and Ethics", a soon-to-be-released documentary film on Google called "Don't Be Evil: Google's Secret War" and his own SEO related podcast with 12k subscribers "The White Hat Vs Black Hat SEO Show"

Tim Hughes is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.

Emory Craig is the CEO of Digital Bodies Immersive, a leading AR / VR / XR consulting group and a popular website covering news and analysis of immersive tech and AI developments. He is a recognized thought leader on virtual reality and the social and ethical challenges & opportunities created through the digital revolution. As a futurist, he is fascinated by how VR and AI are transforming the way we learn, work, and communicate and the impact on education, politics, art, and the workplace.

Shaun Whynacht is the founder of Blue Cow Marketing. His company has grown by leaps and bounds since he put the creative cow in the pasture. Working closely with their clients in Canada and the US to develop tools for marketing and promoting their businesses. Whether it's been developing engaging video productions or fully integrated digital marketing plans, Shaun is tapped into what's current in the digital space.

Lisa Apolinski, is quickly becoming one of the top digital growth experts in the world. Her book, Weathering The Digital Storm, is used by businesses globally. Her book, Persuade With A Digital Content Story, was named one of the top content marketing books in the world. Her book, Grow Your Market Share In A Zombie Apocalypse, provides a business survival guide. She has been featured in Forbes and The New York Times for her expertise on digital marketing and has been dubbed “America's Digital Content Futurist”.

Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy, and SEO. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on the board of IEEE Entrepreneur's Network.

Jackie is a Change Marketer who draws from two-decades experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. She's developed a communication methodology called the Change Marketing Framework proven to connect, convert and cultivate audiences for sustained impact and business growth. At her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle change is a pre-requisite to success.

Kurt is an entrepreneurial marketing expert who has built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to teams, having led marketing for many brands. Kurt is a regular conference speaker and workshop facilitator around modern marketing tactics that successfully drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to private-equity backed CEOs to the President of the United States. To know more about him - https://kurtuhlir.com

Angela Kelly Smith has been in business for herself since 1999, previously as a marketing consultant and a life and business coach. She is also a professional artist and filmmaker. She was a “silent” co-producer on the BAFTA-award-winning film “Control” and was the assistant editor on the documentary film “Introducing Brian Broome.” Her own short film “Dotted Lines” was in the Three Rivers Film Festival. Kelly's mission is to give freelancers and entrepreneurs the marketing tools they need to create the successful business of their dreams with way less stress and way more fun. You can find Kelly at angelakellysmith.com

Most of the content creators spend months brainstorming, scripting, recording, editing and finally uploading their course on digital platforms. But what next? What can be the best strategy to create awareness about your course, bring more visitors, and get more students enrolled for the course? To help understand the best SEO strategies for promoting courses, we had Marcio Santos, Founder of Nerd Digital with us in the recent episode of Digital Marketing Gyaan podcast. As the founder, Marcio helps course creators from around the world quickly adapt existing courses in a way that is unique and sells. He does this by coaching course creators using the frameworks that he learned from working with amazing brands like BMW, BMO, Boba Guys, Immi Eats, Kettle & Fire, Danone, Scotiabank, THE TEN SPOT, Remedy Kombucha, and more. #Podcast #DigitalMarekting #SEO #CoursePromotion #ContentCreator #PromotingCourses #DigitalMarketingGyaan #PrinceKumarSingh #MarcioSantos

AJ is the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in SEO and affiliate marketing. AJ help coach e-commerce brands to understand and use SEO to grow their business to 6-figures. He have been an SEO geek since 2014 and worked on hundreds of websites across multiple niches and industries.

Dennis Littley is the founder and CEO of Ask Chef Dennis Productions where he runs one of the most successful food blogs in the world. With over 1.8 Million followers on social media and 150 million views on Google profile, he has built a loyal following that uses his recipes and cooking tips to feed their family and friends, helping them bring the Joy of Cooking to their home kitchens.

To capture an audience's attention, you need an interesting story. The truth is that any story can be interesting if it's told correctly. Similarly, any story can be a bore if told incorrectly. To help us understand the power of creating stories to sell products, we had Karl Pontau, owner of Squash and Stretch Productions in our recent episode. He helps companies who want to have a big impact on their communities attract more of their best clients and employees with engaging, empathetic stories. Know more about him and his organization at https://squashandstretch.net

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013. To Know more about him, visit - https://withjasonbarnard.com

In our latest podcast episode, we had Luz C. Gonzalez, Co-CEO and Co-Founder of Industry ikon. She highlighted - why businesses should focus on starting a high ticket program compared to selling low ticket offers. She also highlighted how to maintain your online presence and social media to woo the customer so that they can keep on coming to you. Luz is a Premier Online Business Strategy Expert, International Speaker, Co-CEO and Co-Founder of IndustryIkon.com, a space for business owners looking to become the leader in their industry, attract and create more clients, and make more impact. Luz is also one of the top most experts of how to utilize behavioral economics, neuroscience, and evidence-based strategies in business online branding. To know more, visit - https://www.industryikon.com #podcast #highticketsales #LowTicketSales #sales #onlinepresence #socialmedia

Marco Torres has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program. To know more about him and his business, visit https://marketingboost.com #Marketing #IncentiveBasedMarketing #MarcoTorres #BusinessOwners #BoostSales

In this podcast episode, we had Dennis Consorte, Digital Marketing Consultant for startups & small businesses. He has been a digital marketer for about 2 decades. Dennis has been quoted and published in numerous publications including Inc Magazine, Entrepreneur, Nasdaq, American Marketing Association, Search Engine Journal, CBC, USA Today, and many others. Some of the key points that were discussed in the episode are - - Prominent strategies to select Digital Marketing activities for any new client - How can E-commerce businesses start & sustain the competitive marketplace - Social Media Strategies to Boost E-Commerce Business - Some of the common mistakes that E-Commerce Business Owners do on social media - Should the businesses focus on brand building or promoting their projects at the initial level. To know more about him, visit - https://dennisconsorte.com #SocialMedia #DigitalMarketing #Ecommerce #CompetitiveMarketplace

Automation is the need of the hour. Businesses are spending a lot to automate their processes and their platforms. In our next podcast episode, we had Adrian Tobey, founder of Groundhogg Inc. which is the award-winning CRM and marketing automation tool for WordPress agencies and small businesses. Currently, Groundhogg™ serves over 1200 users world-wide, representing over 30 countries. Adrian highlighted the Importance of Marketing Automation for businesses and How to Design, Deploy and optimize the marketing funnel in only 5 steps. Visit - https://www.groundhogg.io to know more #marketing #wordpress #automation #podcast #DigitalMarketing #CRM #MarketingAutomation

Have you ever seen a sales video that made you laugh? In our latest podcast episode of Digital Marketing Gyaan, we had Joseph Wilkins, founder of ProCreative Studios and FunnySalesVideos.com, which produced infomercials, TV spots & marketing videos for clients including Google, LinkedIn, McDonald's, Goldman Sachs, Chevrolet & Home Depot. Joseph has developed an 8-step guide to starting your own viral marketing campaign. Listen to the episode to know all about how these videos get made, along with the reasons why these videos perform and what industries they may be the best fit for. Joseph Wilkins founded ProCreative Studios in 2000. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales.