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Want to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of the Vacation Rental Revolution podcast, host Shawn Moore speaks with Erin Lenhardt, a successful short-term rental investor and property manager. Erin shares her journey into the short-term rental industry, emphasizing the importance of guest experience and the balance between automation and human touch in hospitality. They discuss the challenges of scaling a hospitality business, the transition from lease arbitrage to property management, and the significance of being a licensed property manager.ERIN'S WEBSITE:https://thebrighthouse.us/CONTACT ERIN:919.602.1729hello@thebrighthouse.usERIN'S PROPERTIES:https://thebrighthouse.us/book-a-stay/FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters00:00:00 Intro00:00:56 Erin's Journey into Short-Term Rentals00:02:29 The Importance of Guest Experience00:07:45 Balancing Automation and Human Touch00:11:58 Scaling Hospitality in Short-Term Rentals00:14:31 Transitioning from Lease Arbitrage to Property Management00:17:40 The Role of Licensed Property Management00:20:14 Navigating Property Management Decisions00:22:34 Setting Up for Success: The Investor's Role00:25:10 The Importance of Property Design and Amenities00:27:54 Creating Memorable Guest Experiences00:29:50 Leveraging Unique Properties for Marketing00:33:37 Advice for Future Investors
Want to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of the Vacation Rental Revolution podcast, Shawn Moore and Jake Shehee discuss the critical role of marketing in the vacation rental industry. They explore various aspects of marketing, including the importance of creating unique experiences, the limitations of influencer marketing, and the necessity of high-quality photography. The conversation also delves into strategies for retaining customers, the impact of OTA algorithms on visibility, and the effectiveness of SEO and paid ads.FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters00:00:00 Intro00:00:30 The Importance of Marketing in Vacation Rentals00:03:12 Understanding Influencer Marketing and Its Limitations00:05:59 Creating Unique Experiences to Stand Out00:08:50 The Role of Photography in Marketing00:12:04 Launching with Quality vs. Quantity in Marketing00:14:56 The Impact of OTA Algorithms on Visibility00:17:49 Retaining Customers Through Effective Communication00:21:11 Utilizing SEO and Paid Ads for Growth
Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still drive conversions. You'll hear how to future-proof your product messaging, the hidden costs every marketer should be aware of, and the exact tactics that Tier 11 uses to scale through chaos. Whether you're running a 7-figure wellness brand or looking to enter the space, this episode delivers punchy, practical advice to keep your pipeline flowing despite the hurdles.Chapters:00:00:00 - Ralph Kicks Things Off: Welcome to the Wild World of Marketing00:00:24 - What's Hot Right Now: Why This Series Matters More Than Ever00:01:26 - Tariff Shockwaves: How 145% Price Hikes Are Reshaping the Industry00:05:22 - Turning Pain into Profit: Creative That Wins in a Crisis00:08:57 - Founder-Led Content: Raw, Real, and Ridiculously Effective00:19:05 - The Art of the Hold: Smart Retention Tactics That Actually Work00:23:31 - Wrap-Up: Big Takeaways and Why This Matters to Your Bottom LineLINKS AND RESOURCES:Scale Your Beauty Brand Without Wasted SpendACTUAL Data Driven CreativeGet Your nCAC Calculator Now!US-China Trade War Tariffs: An Up-to-Date ChartHow US tariffs would hit beautyTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-salesWatch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA00:00 Lazy Stylists Guide to Marketing00:23 How to Understand Your Marketing Funnel00:52 Do you feel like you don't have enough time to get allof your marketing done?01:42 3 things you need to do if you are lazy/busy and don'thave time for marketing your business01:50 Step 1: Your NOTIFICATIONS vs You02:28 The schedule I recommend to have time to grow yourbusiness03:12 Building a business is BORING, you have to do itanyway03:34 Step 2: Your TIME vs You04:01 What it REALLY takes to build a successful business04:26 What NOT to do when you have cancellations, no-showsand reschedules?04:53 Answer this one question for perspective05:53 Step 3: Your FOCUS vs You06:05 7 ways to increase sales in your business every singleday06:44 Let THESE time-wasters go, immediately
O Galinha Viajante de hoje entra no submundo de Dante's Inferno! Pra acompanhar Dante e Virgílio por essa jornada aos nove círculos do inferno e encontrar o capeta, Samuca e Leon chamam Erick do Vai Logar Hoje. Conheça um pouco do desenvolvimento desse jogo que quase foi uma visual novel, relembre a campanha de marketing mais bizarra da história dos games, e entenda de uma vez por todas: e daí que é um clone de God of War?CONHEÇA O VAI LOGAR HOJETodos os links estão em linktr.ee/vailogarhojeAPOIE O GALINHA VIAJANTEAcesse catarse.me/galinhaviajanteLINKS DA GALINHACatarse | Youtube | Instagram | BlueskyContato: cast@galinhaviajante.com.brAcesse nosso SITE: galinhaviajante.com.brTRILHA SONORABleeding Charon, Storms of Lust, The Queen of Hell (Dante's Inferno OST)Dies Irae (Verdi)Midside Notes (Martin Landstrom)Battle On The Jazzy Bridge (Quasar)00:00:00 - Abertura do Episódio00:05:06 - Desenvolvimento e Marketing00:33:01 - Gameplay e Audiovisual01:07:38 - Narrativa e Contexto Literário01:46:40 - Encerramento do EpisódioO Galinha vai ao ar toda semana graças aos Escudeiros da Galinha Viajante! Apoie você também o nosso projeto no Catarse e junte-se à Escudaria!Apresentado e produzido por Leon Cleveland e Samuel R. Auras.Contato: cast@galinhaviajante.com.brSupport the show
Mobile attribution is getting better than ever before. And that's in spite of it becoming more and more complex.There's so many measurement methodologies. Advanced SAN. AEM. Advanced AEM. Unified Measurement. SKAN. AAK. Privacy Sandbox. GAID. IDFA. Probabilistic. Modeled.You name it, there's MORE of everything.But in spite of all that, mobile attribution is getting better. Way better. And maybe, it's actually BECAUSE of all that. And the great news: it's also getting EASIER.Makes sense? Insane?Impossible?Check out this convo in Growth Masterminds between John Koetsier and Singular CTO Eran Friedman
Kako izgleda saradnja sa Michael Jordan, Lebron James, Lukom Modricem i Dirk Novickim imate prilike cuti od Nenada Mirkovica, bivseg direktora marketinga Nike i Jordan brenda za Evropu.Nenad je svoje detinjstvo proveo na Fontani na Novom Beogradu i tu se zaljubio u košarku.Odrastao je gledajuci najbolje igrace stare Jugoslavije u Hali Sportova na Novom Beogradu.Košarka mu je omogucila skolovanje u Americi i kako sam kaze donela mu je mnogo toga u zivotu iako nije stigao do profesionalnog nivo. Uzivajte u novom Jao Mile podcastu-u.00:00:00 Uvod - Susret sa Majklom Dzordanom 00:17:30 Saradnja sa MJ00:23:20 Luka Doncic u Nikeu00:25:40 Kako je raditi sa MJ00:32:50 Marketing00:49:55 NBA u EL01:03:30 odrastanje01:26:50 Mastanja i uzori01:37:40 Anegdote iz mladosti01:44:25 Nadimci01:54:00 Koledz Florida - Vinskonsin02:18:20 Promena karijere02:26:20 Zare anegdote02:50:27 Povrstak u Srbiju02:57:20 Saradnja sa velikim sportistima03:13:10 Sta mu je kosarka donela03:17:12 savet mladima03:18:40 PetorkaThumbnail designer:https://instagram.com/design33_mk?igshid=MzRlODBiNWFlZA==Pratite nas na društvenim mrežama!Instagramhttps://www.instagram.com/jaomile_podcast/Facebook https://www.facebook.com/JAOMILEPODCASTTikTokhttps://www.tiktok.com/@jaomile_podcastTwitter https://twitter.com/mileilicGost: Nenad MirkovićDatum: 26. Mart 2025. Autor i domaćin: Mile IlićLokacija: Studio na kraju UniverzumaProdukcija: Infinity Lighthouse#jaomilepodcast #nenadmirkovic #swishfindyourway #djokovic #crvenazvezda #kkpartizan #findyourway #nba #nikolajokic #abaliga #jokic #bogdanovic #euroleague #doncic #nikolatopic
In this episode of the Vacation Rental Revolution podcast, host Shawn Moore interviews marketing expert Paul Getter. They discuss the importance of personal branding, authenticity, and understanding consumer behavior in the vacation rental industry. Paul shares his journey into internet marketing, emphasizing the significance of building a personal brand and connecting with target audiences through storytelling. The conversation highlights how personal values and reputation play a crucial role in successful marketing strategies. In this conversation, Shawn Moore and Paul Getter explore the importance of authenticity in personal branding, the effectiveness of paid media, and the impact of AI on marketing. They emphasize the significance of storytelling in connecting with audiences and the necessity of building genuine relationships in business. The discussion also highlights the need for marketers to adapt to changing landscapes while maintaining a personal touch in their interactions.FOLLOW PAUL:https://www.instagram.com/Paul/https://www.linkedin.com/in/paul-getter/https://www.youtube.com/ @PaulGetter https://www.facebook.com/profile.php?id=100059271624668WORK WITH PAUL:https://www.paulgetter.com/home-1FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters00:00:00 Intro00:02:08 Paul Getter's Backstory and Journey into Marketing00:07:50 Understanding Branding: Corporate vs Personal00:12:16 The Importance of Authenticity in Personal Branding00:18:10 Target Audience and Marketing Strategies00:22:04 Integrating Personal Values into Business00:23:14 Authenticity in Personal Branding00:29:58 The Power of Paid Media00:33:01 The Role of AI in Marketing00:39:10 Crafting Your Personal Story
Un épisode un peu spécial, où on inverse les rôles avec Yanis Guillard, PMM chez Plezi. Je me suis prêtée à l'exercice de mes invités pour prendre la parole non pas pour poser des questions mais pour répondre à des questions. Au travers de notre échange, nous avons parlé de :
Send us a textMany sellers miss out on sales by not optimizing their alt text and A+ content properly. Learn how these small changes can help your Amazon listings rank better and attract more buyers.Wasting money on ads? Learn how to run PPC the right way! → https://bit.ly/3DLhywd#AmazonSEO #EcommerceTips #AmazonSellers #APlusContent #SEOTricksWatch these next:PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8Secrets to Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6-----------------------------------------------Not sure if your listing is fully optimized? Let us take a look! → http://bit.ly/3B1LvHtOne call can change your strategy → http://bit.ly/3B3HMJABetter main images = more clicks. Get yours upgraded!→ http://bit.ly/3Vb6b6QTimestamps00:00 - Why Customer Avatar Matters in Marketing00:08 - Fixing Alt Text to Improve Amazon SEO00:39 - Missed Opportunities in Alt Text Optimization01:04 - Adding Spanish and Misspellings for Indexing01:16 - Brand Story and Crawlable Text Issues01:41 - Optimizing A+ Content for Higher Clicks02:14 - The Power of Targeted Images in Amazon Listings02:47 - Testing Images to Improve Click-Through Rate03:26 - A+ Content Design Wins and Fixes04:06 - Why Pet Product Listings Need Better Targeting04:32 - How My Amazon Guy Can Help You Scale----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Are you feeling overshadowed by the giants of the vacation rental industry? You're not alone. Many property managers believe they can't compete with Airbnb, Booking.com, and Vrbo. But here's the truth: you can outshine them by adopting their best marketing tactics.In this episode, we're joined by Uvika Wahi from Rental Scale-Up to uncover powerful insights on leveraging the advertising strategies of these industry leaders to boost your direct bookings.In this episode, you'll learn how to:Understand how Airbnb, Booking.com, and VRBO are spending their marketing budgets and why. Learn how to craft compelling narratives that resonate with your ideal guests, just like the industry giants do. Discover techniques to create marketing messages that speak to your guests' desires and fears. Uncover strategies to use guest feedback as a powerful marketing tool, inspired by Airbnb's “Guest Favourite” Label. Get actionable tips on how to apply these high-level strategies without breaking the bank. “What you think is the strength of your property may not be the thing that your guests care about the most. So this is about highlighting what your guests care about and using that to attract future guests.” - Uvika WahiAbout Uvika WahiUvika is the editor at Rental Scale-Up, a leading source of short-term rental news and insights. She analyzes industry trends, contextualizes them with the help of a network of short-term rental operators, and advocates for sustainability within the short-term rental industry and beyond.Connect with Uvika and Rental Scale-UpUvika's LinkedIn: https://www.linkedin.com/in/uwahi/Rental Scale-Up's Website: https://www.rentalscaleup.com/Get a weekly dose of STR marketing learnings through Rental Scale-Up's newsletter; it's a must read every week! Subscribe: https://www.rentalscaleup.com/newsletter/Other Resources Uvika Mentioned in the PodcastCheck out these two properties with amazing storytelling strategies: Skol Apartments: https://www.skolapartmentsmarbella.com/Casal dei Fichi: https://www.casaldeifichi.com/Whether you're just starting out or looking to elevate your direct booking strategy, this episode provides valuable insights to help your short-term rental business thrive in a competitive landscape.Ready to level up your marketing game? Tune in to learn how to apply big brand tactics on a small business budget and watch your direct bookings soar.The key moments on this episode are:00:00:00 Competing with Vacation Rental Giants: Leveraging Their Marketing Tactics00:01:04 Meet Uvika Wahi: Insights from Rental Scale Up00:03:51 Analyzing Big Brand Marketing Strategies00:06:00 Television vs. Digital Advertising in Vacation Rentals00:08:59 Emotional Storytelling in Vacation Rental Marketing00:15:16 Developing a Unique Brand Identity00:21:50 Leveraging Guest Reviews for Marketing00:26:34 Key Takeaways and Closing Thoughts—----------------------------------------------------------------------------------Show notes are available at:...
In this episode, we're joined by Adam Holmgren, co-founder of Fibber and head of demand generation at Rillion. Together, we tackle the common myths surrounding demand generation, especially the idea that demand gen is simply lead gen in disguise. Spoiler: it's not!We discuss how demand generation plays an essential role in bridging the gap between brand and sales, offering sustainable B2B marketing practices that drive real results. From the misconceptions about “creating demand” to the role of personal branding, we explore it all.Tune in and learn:+ The critical differences between demand gen and lead gen+ How to build brand awareness that's sustainable and effective+ Why demand gen is the missing link between sales and marketingThis episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: Debunking Demand Gen Myths00:03:00 Demand Gen vs. Lead Gen: Clearing Up Confusion00:06:30 Building Brand with Demand Gen00:09:50 The 5 Stages of Awareness Explained00:13:10 Personal Branding in B2B Marketing00:17:00 The Role of Signals in Demand Gen00:20:30 Demand Gen as the Glue Between Sales and Marketing00:23:40 Beyond Attribution: Marketing Without Limits00:27:20 Capturing Existing Demand vs. Creating New Demand00:30:00 Addressing Criticism: Is Demand Gen Bad Marketing?00:32:30 Visualizing Marketing Touchpoints for Better Results00:34:00 Data-Informed Decisions in Modern Marketing00:36:50 Performance Marketing vs. Demand Gen Approaches00:39:10 Adopting a Consultative Go-To-Market Strategy00:41:40 Final Thoughts and Takeaways-----------------------------------------------------
Ralph and Lauren dive into the importance of authenticity in personal and business branding. They discuss how letting unique traits shine can create a memorable and compelling brand identity. They also tackle the impact of charisma and the role of bold, sometimes polarizing choices in differentiating yourself from competitors. Discussing that standing out means attracting the right audience and being unafraid to repel others, Ralph and Lauren explore how leaning into one's true personality can be a powerful business strategy.Chapters00:00:00 Start with Ralph and Lauren00:00:25 A Quick Debate on Heights and Humor00:01:51 Authenticity in the World of Social Media00:03:09 Unpacking the Power of Charisma00:03:41 Goodreads Goals and Personal Ambitions00:04:12 Inside Lauren's Marketing Mindset00:06:05 Why Being Polarizing Matters00:14:45 Charismatic Leaders and Their Influence00:22:53 Navigating Marketing Industry Challenges00:27:57 Leaving the Corporate Grind Behind00:28:13 Rethinking the Agency Model00:28:26 Diving Deep into Client Goals00:28:57 Revisiting the Power of Charisma00:29:40 Narcissism Meets Leadership00:30:23 Relatable Corporate Stories00:32:55 The Legendary Kennedy-Nixon Debate00:35:14 Ryan Reynolds: Charisma Personified00:38:01 Public Persona vs. Private Self00:41:13 Making a Stand in Marketing00:50:24 The Power and Purpose of Branding00:52:19 Wrapping Up with Next StepsLINKS AND RESOURCES:The McCartney Legacy: Volume 1: 1969 – 73Absolute Charisma: How Highly Charismatic People Think, Act, and Speak to Charm and Influence People with Ease (Communication Skills and Charisma Development, Book 4)Get Your Marketing Performance Indicators™ Checklist Now!Kennedy vs. Nixon: The first 1960 presidential debateTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on
In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integrating AI, such as handling administrative tasks, enhancing customer interactions, and automating laborious marketing activities. We also look at the future potential of AI in sales, with tools like ChatGPT 4.0, and their ability to reason like humans and improve decision-making. Laura offers a special discount on Zebra Leads, encouraging businesses to adopt AI for greater transparency and efficiency in their sales and marketing efforts.Special Offer from Laura of AI automation with Zebra Leads 00:00 Introduction to AI in Marketing00:23 Meet Laura Kamrath: CEO of Zebra Marketing01:11 Revolutionizing Lead Generation with AI02:20 The Power of AI in Sales Follow-Up05:46 AI's Role in Marketing and Sales Automation08:07 The Future of AI in Sales13:20 AI's Reasoning Capabilities and Practical Applications15:12 AI vs Human Employees: Cost and Efficiency16:11 The Rise of Conversational AI17:15 The Future of SDRs and BDRs20:23 AI's Impact on Sales and Marketing Alignment21:14 The Truthfulness Advantage of AI22:53 Cost Savings with AI Appointment Setters23:23 Automating Marketing Campaigns with AI25:14 The Rapid Evolution of AI Technology25:49 Encouragement to Embrace AI27:34 Special Offer and ConclusionSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn
Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.Chapters00:00:00 - Orlando Adventures Begin!00:00:26 - Disney Secrets Revealed00:02:21 - Networking That Changes Lives00:05:34 - Mastermind Event Game-Changers00:07:22 - Unleashing AI Power in Marketing00:11:58 - Sleep Hacks for Success00:17:20 - Why Masterminds Are Essential00:25:50 - The Thin Line Between Charisma and Narcissism00:30:38 - Standing Up for What Matters00:31:05 - Jason Fladlin's Selling Secrets00:33:50 - The Surprising Power of Long-Form Content00:36:53 - The Book Writing Advantage00:41:24 - Master Podcasting & Listener Engagement00:50:10 - SEO Jacking & Celebrity Leverage00:54:31 - Engaging Your Community Like Never BeforeLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn't? Tune in to find out.Chapters00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine00:04:01 - Time for the Big Reveal: Case Study of the Day00:05:32 - Why Creative is Your Secret Weapon in Marketing00:08:53 - The Sales Slump: Identifying the Problem00:16:09 - A Simple Fix with Big Results: Solving the Puzzle00:17:08 - Data to the Rescue: Leveraging Insights for Growth00:20:46 - Getting Creative with Your Audience Targeting00:22:16 - Speaking Your Audience's Language: The Real Game Changer00:22:34 - Turning Around Declining Sales: Real Results, Real Growth00:23:14 - New Customers, New Profits: The Key Metrics That Matter00:25:05 - Creative Strategies That Move the Needle00:27:32 - Benchmarking Success: How Data Drives Smart Decisions00:37:28 - Fine-Tuning Your Creative for Maximum Impact00:45:21 - Case Study Wins and What's Next for Growth00:46:51 - Wrapping Up: Final Thoughts and TakeawaysLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeSmart Marketer LiveTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.Chapters00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist00:01:15 - The Power of AI: Why Most Marketers Get It Wrong00:03:23 - Russ's Journey: From Boredom to AI Pioneer00:10:01 - How to Build Your Own AI Marketing Hub00:15:32 - Customize AI to Speak Your Business's Language00:17:52 - Practical AI Hubs: Why Your Marketing Needs One00:20:50 - Solving the Cold Start Problem with AI Content Creation00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub00:23:53 - Supercharge Copywriting and Content Creation with AI00:25:22 - Data Integration: How AI Can Elevate Your Marketing00:28:03 - Real-World Applications: Why AI is the Future of Marketing00:29:17 - Context is Everything: AI Efficiency Explained00:31:40 - The Future of AI: Where Marketing is Heading00:37:00 - Special Offers and Final Thoughts: Get Ahead with AILINKS AND RESOURCES:Join theCLICKRuss Henneberry on LinkedInUntouchablesDigital Marketing For Dummies (For Dummies (Business & Personal Finance)Claude AIChatGPTTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us
Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It's a reinvigorating take on business growth, showing that helping others is the best way to help yourself.Chapters00:00:00 - Welcome to the Show00:00:34 - The Secret to Real Success00:01:17 - What is The Go-Giver?00:02:50 - The Mindset Shift: From Getting to Giving00:04:19 - Applying The Go-Giver to Business and Marketing00:07:16 - The Five Laws of Stratospheric Success00:07:53 - The Law of Value00:15:05 - The Law of Compensation00:17:56 - The Law of Influence00:21:01 - Storytelling for Business Success00:22:02 - The Importance of Authenticity00:24:11 - Misconceptions About Authenticity00:28:02 - The Law of Receptivity00:31:05 - Final Thoughts and ResourcesLINKS AND RESOURCES:Bob Burg WebsiteBooks Written by Bob BurgInfluence: The Psychology of PersuasionThe New One Minute ManagerGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a...
Send us a textIn unserer neuesten Podcast Episode des Küchenschnack haben wir das Vergnügen, die drei Inhaber des Brunnerhofs aus Arnschwang im Bayerischen Wald zu begrüßen: Andreas Senior, Andreas Junior und Florian Brunner. Der Brunnerhof ist ein erfolgreiches Natur- und Wellnesshotel, das es schafft, die Balance zwischen uriger Naturverbundenheit und modernen Gastronomietrends zu halten. Der Fokus liegt hier ganz klar auf Wohlfühlatmosphäre, Nachhaltigkeit und Regionalität.Darüber hinaus ist die Ausbildung junger Talente eine Herzensangelegenheit für den Brunnerhof. Mit Weinschulungen und Barbecue-Kochkursen bieten sie umfangreiche Zusatzqualifikationen an, um die nächste Generation in der Gastronomie zu fördern.Taucht ein in die inspirierende Geschichte der Familie Brunner und erfahrt, wie sie ihren Betrieb kontinuierlich innovativ und erfolgreich halten.00:00:00 Einleitung & Vorstellung Brunnerhof Arnschwang00:05:25 Florian Brunner - KüchenChef00:06:27 Andreas Brunner jun. kaufmännische Leitung00:07:41 Andreas Brunner - SeniorChef - Vizepräsident Dehoga Bayern00:13:15 Flashback00:14:45 Gibts eine Demokratie?00:18:05 Ab in die Küche vom Brunnerhof00:27:23 Mondholz, alte Scheunen und Stadl00:35:35 Kosten, Umsatz & Personal00:43:02 Wellness & Natur Spa00:46:48 Investment und Einnahmen00:51:43 Gemeinschaft Bayerischer Wald - Premiumpartner Verbund00:56:04 Social Media, Website, Marketing00:59:12
Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success!Chapters:00:00:00 Welcome to the Perpetual Traffic Podcast00:00:43 Meet Your Hosts and Join Our Telegram Group00:01:10 Marketing Performance Educators: Today's Focus00:02:45 Why Financial Metrics Matter in Marketing00:03:31 Key Marketing Metrics You Need to Know00:06:34 How Blending Traffic Channels Can Boost Your Results00:10:23 Traditional Advertising: Is It Still Relevant?00:15:04 Breaking Down Customer Acquisition Cost (CAC)00:21:23 Why NCAC Is Crucial for Your Growth00:22:33 Maximizing Profits with Average Order Value (AOV)00:24:46 Real Client Stories: Overcoming Operational Challenges00:26:53 Media Buying Strategies for Lower Customer Acquisition Costs00:30:07 Marketing Efficiency Ratio (MUR): What It Means for You00:37:09 Multilingual Marketing: Expanding Your Reach00:38:07 Wrapping Up: Conclusion and Call to ActionLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubePT on TelegramWhat Are Marketing Performance Metrics™ & Why Are They ImportantYouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x ReturnsEpisode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic...
00:01:28 Intro00:02:13 Qual foi o maior ROI00:03:27 Open Source00:10:30 Aplicações de IA para Marketing00:12:53 Aplicações de API de IA00:22:08 Fine-Tuning (Ajuste Fino de uma IA)00:26:13 Exemplos de Fine-Tuning00:27:00 Como Funciona o RAG00:31:58 Como conseguir mais Leads00:44:46 Como começar a usar IA no seu negócio00:47:25 Características da AGI00:55:44 Título do Episódio
"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.Got a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeer--Hosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co00:00 Introduction and Hosts00:14 The Importance of Marketing00:40 Early Marketing Mistakes01:30 Hiring Stephanie Harvey05:06 Community Events and Foot Traffic08:13 Mile of Music and Lager Fest14:02 Live Music and Partnerships17:12 Air Wisconsin Collaboration21:51 Marketing Lessons Learned23:38 Conclusion and Wrap-Up
This episode's guest is Chris Koerner. He is a serial entrepreneur and loves the art of building businesses. Chris has founded and built multiple companies across different industries and currently manages them in his holding company. This episode we discuss the challenges Chris has faced juggling so many different companies at once. We look at the successes and failures he's had in his career and what keeps him motivated to find the next great deal. Chris tells some wild stories about when he started a company with John McAfee and went to his home surrounded by armed guards. We dive into his recent RV Park investments and what his formula is on creating value in that space.Chris is the real deal when it comes to entrepreneurship and it awesome to be able to sit down with him and have this conversation. Hope you enjoy the show! Chris Twitter: https://x.com/mhp_guyChris Linktree: https://linktr.ee/mhpguyMy company's short-term rental Instagram: https://www.instagram.com/mountainforkresort/?hl=en ...Timestamps:00:01:26 - Introduction00:01:53 - Chris's Background00:03:19 - Entrepreneurial Journey00:04:24 - Struggles and Successes00:10:18 - Importance of a Good Team00:11:36 - Partnership Struggles00:14:37 - Choosing the Right Business Idea00:16:29 - Commitment and Unwinding a Business00:19:25 - John McAfee Story00:23:24 - The White Whale Theory00:26:28 - On Buying vs Starting a Business00:29:55 - Investing in Mobile Home Parks00:33:45 - Mobile Home Park Exit Strategy00:34:31 - Greenfield Development00:35:49 - The Importance of Marketing00:38:46 - Marketing and Operations00:40:08 - Motivation for Growing an Audience00:42:19 - Challenges of Building an Audience00:45:08 - Broad vs Niche Content00:48:06 - Challenges with Twitter Algorithm00:53:38 - Podcasting Experience00:55:45 - Advice for Entrepreneurs
Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.The key moments in this episode are:00:00:00 - Importance of a Well-Oiled Business Machine00:01:52 - Eric Morgan's Background and Expertise00:05:46 - Client Acquisition Cost and Branding00:11:23 - The Role of Strategy in Marketing00:13:02 - Leveraging Different Media Channels00:14:24 - Importance of Marketing Tactics00:15:20 - Understanding Call to Action00:17:18 - Connecting with Customers00:18:07 - Evaluating Marketing Efforts00:20:01 - Audience-Centric Marketing Visit Eric Morgan's social media pages:Website: https://rouxadvertising.com/Facebook: https://facebook.com/rouxadvertisingLinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/Twitter: https://twitter.com/RouxAdvertisingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.
Everything is a story and everyone has a story to tell!Join George as he interviews storytelling master Matthew Allyn in this dynamic episode! Uncover the true power of storytelling—it's not about grand achievements, but the journey and effort. Matthew reveals how tapping into internal emotions forges deep connections with your audience.Unlock the transformative power of sharing your journey. Authentic storytelling resonates and empowers others. Embrace your mistakes, own your story, and find joy in every moment. Practice storytelling, connect deeply, and inspire through your unique narrative.The magic you're looking for is in the work you won't do and the feelings you won't feel! Tune in and learn how to…Empower yourself by sharing authentic stories; embrace vulnerability by revealing meaningful detailsUse content creation as a powerful tool for personal growth and self-expressionEmpower yourself by posting on social media and creating contentResonate with others through authentic storytelling, giving them permission to see themselves in your storyPractice storytelling and share your stories to connect deeply with othersWe challenge you to shoot a story and send it to us on Instagram!!Connect with Matthew on InstagramHere are some awesome extra links referenced in today's show:Get Clarity with Jamie SmartPixar's 22 Rules of Storytelling–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—Discover the transformative power with one of George's top 10 books "Stillness Is the Key" by Ryan Holiday. In our fast-paced world, this book serves as a personal guide to navigating life's chaos, finding meaning, and achieving excellence. Shop here—Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —What do we talk about in this episode?00:00 Unlocking the Power of Storytelling in Marketing00:50 Mastering Authenticity and Vulnerability02:35 The Art of Storytelling with Matt: A Deep Dive03:50 Pixar's Storytelling Secrets Unveiled10:42 Personal Growth Through Content Creation32:57 Life Lessons from a Cross-Country Bike Journey43:13 Navigating Social Media Criticism and Personal Growth43:29 A Personal Anecdote on Resilience and Self-Discovery46:36 The Power of Self-Trust and Authenticity48:01 Embracing the Journey of Content Creation52:14 The Impact of Authenticity and Storytelling01:18:39 Reflections on Personal Values and Life Lessons
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.So excited to share in Episode 98 of the AAF podcast: How Steven Pressfield Went From Hero's Journey To Artist's Journey. Don't miss this inspiring conversation about entrepreneurship and storytelling.Steven Pressfield is an acclaimed American author renowned for his historical fiction and non-fiction works. He achieved literary success with his debut novel, "The Legend of Bagger Vance" (1995), which was later adapted into a film. Pressfield gained further recognition with historical novels such as "Gates of Fire" (1998), about the Battle of Thermopylae, and "Tides of War" (2000), chronicling the life of Alcibiades.His non-fiction, including the influential "The War of Art" (2002), offers profound insights into overcoming creative resistance and has inspired many in the creative community. Known for his philosophical depth and historical accuracy, Pressfield continues to write and inspire, drawing timeless lessons from history to illuminate the human spirit.Chapters:00:00:00 - Intro00:02:30 - The Anxiety of Releasing a Project00:04:53 - The Importance of Trauma in Personal Growth00:07:34 - The Trauma of Attempting to Write a Novel00:10:17 - The Force of Self-Sabotage00:12:45 - Working Blue Collar Jobs00:15:17 - A Turning Point Towards Writing00:17:50 - Facing the Calling to Write00:20:15 - The Journey of Becoming a Writer00:22:38 - The Long Process of Learning and Success00:25:20 - Overcoming Resistance and Finishing the Books00:27:48 - Persistence and Learning the Lesson of Deadlines00:30:19 - Falling in Love with the Craft00:32:33 - Starting Over in Hollywood00:35:01 - Learning about Screenplays and Stories00:37:25 - The Evolution of a Writer00:39:44 - Transition from Screenwriting to Book Writing00:42:24 - Mentorship and Learning from Others00:44:42 - Learning from a Master00:47:00 - The Benefits of Critique Sessions00:49:20 - The Beauty of Art and Messiness of Humanity in Storytelling for Marketing00:51:36 - Propaganda and Art00:54:00 - The Artist Journey00:56:25 - Finding Excitement in the Creative Process00:58:52 - Letting Go as an Artist and Knowing Yourself01:01:16 - The Myth of Overnight Success Comment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow me: @YouTube https://www.youtube.com/@StevePressfieldInstagram https://www.instagram.com/steven_pressfield/?hl=enWebsite https://stevenpressfield.com/***
This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim's debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim's expertise shines in his first appearance as he demystifies Smart Shopping and Google's vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim's contributions but also highlights the timeless value of data-driven marketing strategies.
Episode 100!In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future episodes will feature a mix of guest insights and the host's own experiences, including quick shot episodes and an expanded YouTube channel. The goal is to continue supporting marketers in their quest to achieve remarkable success.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:00 Celebrating 100 Episodes and Looking Forward00:20 The Challenges of Marketing00:57 The Vision for the Next 1000 Episodes01:36 Celebrating Remarkable Marketing02:45 The Life of a Marketer: Expectations vs. Reality03:41 Inspiring Future Marketers04:33 Improvements and Innovations for the Podcast05:37 Join the Remarkable Marketing Journey
Discover how a retired couple turned their 14-property business into a direct booking powerhouse, defying the odds in their golden years. But the unexpected twist in their journey will leave you on the edge of your seat. Stay tuned to find out how they overcame a shocking setback and harnessed the power of technology to boost their business value. It's a story of resilience, innovation, and the surprising secret to unlocking direct booking success that you won't want to miss.The best business you've ever owned is the one you just sold for seven figures. And direct bookings, that data list increases the value of your business. That gives your business something to actually sell. - Michael GuildfordIn this episode, you will be able to:Maximize your property's revenue with proven direct booking strategies.Secure your financial future by learning effective passive income strategies for retirement.Enhance guest experience and streamline operations with the power of QR codes in hospitality.Build a valuable guest email list for direct marketing and personalized communication.Discover the crucial role of direct bookings in maximizing your property's profitability.My special guest is Michael GuildfordMichael Guildford, an established figure in property management hailing from Brisbane, Australia, has delved into the realm of direct bookings with a unique approach. Managing a portfolio of 14 apartments in Brisbane's CBD, his journey reflects a quest for passive income in retirement. Michael's expertise lies in leveraging innovative strategies, such as QR codes and email collection, to drive direct bookings and augment the value of customer databases. His firsthand experiences and practical insights offer a valuable blueprint for property managers aiming to optimize their direct booking capabilities and elevate their business prospects.Utilizing QR codes in hospitality, such as EmailCollect, enhances the guest experience by providing easy access to Wi-Fi in exchange for contact details. QR codes streamline the guest data collection process, improving efficiency and enhancing guest satisfaction. By incorporating QR code technology, property managers can create a seamless guest experience and foster stronger guest relationships.Learn more about EmailCollect - https://emailcollect.com/The key moments in this episode are:00:00:00 - Introduction to Email Collect00:03:53 - The Importance of Direct Bookings00:07:55 - Introducing Email Collect00:11:37 - Leveraging Guest Data for Marketing00:13:57 - The Entrepreneurial Spirit and Global Accessibility00:14:35 - Building a Strong Business with Direct Bookings00:15:20 - Impact of Negative Reviews00:15:49 - Value of Direct Bookings Data00:16:29 - Business Independence and Value00:16:54 - Conclusion and Gratitude FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub:
In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership00:14 The Battle of Believers vs. Non-Believers in Marketing00:19 The Role of Business Schools in Shaping Marketing Minds02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals04:54 The Importance of CMOs in Driving Customer-Centric Strategies11:10 Navigating the Job Market: Advice for Aspiring CMOs13:47 The Underrepresentation of Marketers on Corporate Boards17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines20:43 Closing Thoughts and Future Episodes PreviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Head over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybkThis week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself pulls together its own B2B go-to-market strategy. Lucy shares stories and examples from successful product launches at LinkedIn. In her former life, Lucy also worked in Sales, so she's able to weigh in on how sales and marketing can work better together. Tune in and learn:+ how to leverages sales insights to enrich your marketing strategies+ how LinkedIn changed everyone's mind about using their 'audience network'+ what customer insights you need and how to gather themJust like many of our listeners and viewers, Lucy's team is resource and time strapped - so she faces many of the same problems that you do. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 - Welcome & Introduction00:06:00 - The Journey from Sales to Marketing00:12:00 - Customer Insights: The Foundation of Strategy00:18:00 - Participating in Customer Advisory Boards00:24:00 - Hindi Ads Case Study: Overcoming Language Barriers00:30:00 - LinkedIn Audience Network: A Global Perspective00:36:00 - Sales and Marketing Alignment: A Personal Take00:42:00 - Enhancing APAC Strategies with Local Insights00:48:00 - Wrap-Up: The Importance of Measurement-----------------------------------------------------
Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!Chapters:00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!0006:46 - Marketing Dynasties: The Secret Sauce00:07:04 - Persuasion: The Heart of Marketing00:08:00 - Decoding Offers: What Makes Them Tick?00:10:20 - Sales Meets Marketing: A Symbiotic Dance00:11:20 - Content's Reign in the Marketing Kingdom00:13:27 - Lead Quality: The Marketing Gold Standard00:15:39 - Offers: The Lead Gen Catalysts00:17:00 - Micro-Yeses: Marketing's Small Wins00:33:20 - Market Mastery: Know Your Arena00:36:46 - Lead Nurturing: The Growth Formula00:41:47 - Test, Learn, Iterate: The Marketing Mantra00:43:20 - Patience: The Marketer's Virtue00:45:41 - Evergreen Offers: The Eternal Flame00:49:51 - Connect: The Essence of MarketingLINKS AND RESOURCES:Persuasion ExperienceAlisha Conlin-Hurd on LinkedInAlisha Conlin-Hurd on YouTubeCRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion ExperienceAlisha Conlin-Hurd on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us...
Un épisode un peu spécial, où on inverse les rôles avec Yanis Guillard, PMM chez Plezi et organisateur du 1er évènement physique dédié au Growth : le Growth Event qui aura lieu le samedi 25 mai à Montreuil, en région parisienne. Cet épisode est une rediffusion de notre échange fait dans le cadre de la promotion du Growth Event !Alors je me suis prêtée à l'exercice de mes invités pour prendre la parole non pas pour poser des questions mais pour répondre à des questions. Au travers de notre échange, nous avons parlé de :
Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.Chapters:00:00:00 - Kickoff: The Evolution of E-commerce Marketing00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat00:07:56 - Newsjacking: A Modern Twist on Marketing00:09:03 - Engaging Audiences: Gamification in Learning00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing00:13:59 - From Traffic to Tribes: Prioritizing Community00:19:45 - The Community Effect: Transforming E-commerce Dynamics00:31:28 - Navigating the Future: Predictions on Digital Tracking00:37:25 - Wrapping Up: Connect with Ralph and KasimLINKS AND RESOURCES:NewsjackingNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageXperiencifyTeremanaConor McGregor WikipediaCasey NeistatMint MobileHydrowTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You'll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don't miss this episode if you want to level up your marketing game!Chapters:00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise00:05:46 - Level Up: Marketing Strategies for the Digital Savvy00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success00:36:43 - The Future is Now: How to Prepare for the Next Wave of MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing.Chapters:00:00:00 - Welcome: Journey into Customer Acquisition and Engagement00:02:22 - A Tour of Varied Marketing Conferences and Their Impact00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation00:12:58 - Decoding Marketing Math: The Predictive Edge00:15:23 - Crafting Effective Offers for Optimal Lead Generation00:17:46 - Research as the Backbone of Effective Marketing00:18:34 - Reddit: An Unconventional Source of Market Insight00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham00:24:55 - The Future of Marketing: AI's Expanding Influence00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery00:31:56 - Wrapping Up: Looking Forward to the Next Wave in MarketingLinks and Resources:TJ KellyLinkedInTwitterTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers. In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics like:+ how to create and capture demand+ the strategy you need to drive more demand+ how you can do this in an efficient way with limited resourcesPLUS at the end we share some examples of companies that have taken this strategy and used it to make their marketing team the main driver of pipeline for their business. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:00 Deep Dive into Demand Creation00:07:30 The 5 BEs Demand Generation Framework00:11:30 Balancing Demand Creation & Capture00:12:00 Scaling Demand Creation & Capture00:18:00 Getting Buy-In for Demand Creation00:20:30 Challenges in B2B Demand Generation00:22:30 Earning Trust in Marketing00:25:30 Content Repurposing & Tools00:30:00 Leveraging Technology for Demand Creation00:31:10 The B2B Incubator's Unique Approach00:33:10 Perfecting Campaigns with Team Collaboration00:35:00 Real-World Impact of Demand Creation00:37:50 B2B Demand Generation for Small Teams-----------------------------------------------------
Chapters: 00:00:00 - Planting Seeds and Personal Development00:08:58 - Influential People and Marketing00:13:07 - Dad's Journey to Wellness00:21:35 - The Toughness of Liverpool Men00:25:48 - Discovering the Power of Reiki00:29:50 - Embracing Individuality and Human Design00:34:04 - The Importance of Allowing Children to Be ThemselvesTo keep up to date on the latest episodes and the work we are doing check out our website link where you can find all of our free resources, social media links, Facebook community, and more information on our services. https://spaceandfreedom.com/In this episode we talk about our frustrations with family members or people we know personally who come to us and tell us that they've just heard of a personal development tool such as: meditation, NLP (neurolinguistic programming), etc. When we have been 'Planting seeds' and teaching this for many years !!!Jules talks about working with her hubby Marc on his Well-being. We laugh as we know people are ready to listen when they are ready - doesn't stop us from being human and feeling frustrated when you can see someone struggling and you want to help.Topics explored in this episode are vast - we went off on one from - Embracing Meditation and Personal Growth and The Power of Changing Habits and Mindset. The Constant Bombardment of Marketing and The Impact of Medication on Health.Jules shows off her cleverness :) on the topic of aromatherapy and the power of plant medicines.Claire's passion for energy and healing and how parenting in the 1940s isn't the same way to parent today. How do we embrace individuality in our relationships in family and business life to make the world a better place?Watch the podcast on YouTube live every Monday at 6am! Follow Space & Freedom for more:▶︎ Facebook▶︎ Instagram▶︎ WebClaire Morton:▶︎ Facebook▶︎ Instagram▶︎ LinkedInJules Kelly▶︎ Facebook▶︎ Instagram▶︎ LinkedInAbout Space & FreedomHolistic Practices and strategies for life & business, real, raw, and honest chat with sprinkles of humor with Claire Morton & Jules Kelly. Talking openly and honestly about life, business, well-being, relationships, and all of the other magic and shit that encompasses our lives! We are busy, successful working mums. We surprise ourselves with how bloody clever we are!! Life is a journey and we are here to share our take on that journey through a very open and raw lens, coupled with humor! Sometimes you've got to laugh or...
It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems. This also means that we're at the end of our 5 BEs Framework for demand generation. We've been sharing it with you step-by-step now for 119 episodes - pretty crazy! -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction to Season Five Recap00:03:40 Exploring 'Be the Best'00:07:00 Neuroscience in B2B Marketing00:10:30 Applying the 5 BEs Framework00:14:10 Fun Tactics from Big Brands00:17:00 Ethical Concerns in Marketing00:20:30 Building an Education Ecosystem00:24:00 Consistency and Success in Marketing00:27:20 Challenges in Implementing Strategies00:31:10 Future of Education Ecosystems-----------------------------------------------------
Ralph and Kasim welcome Matt Wolfe, founder of Future Tools and a renowned AI YouTube expert. Matt delves into his 15-year journey of content creation, exploring various tools and tactics before carving his niche in AI. He shares insights on leveraging AI tools like ChatGPT and Clod for generating creative ideas, summaries, and analogies for videos and presentations. Matt discusses top AI tools essential for marketers and addresses the challenges and opportunities presented by AI in the marketing realm. His transition from a content creator to an AI influencer provides invaluable lessons for those looking to integrate AI into their business strategies, offering a unique perspective for marketers and entrepreneurs on the cutting edge of digital marketing and technology.Chapters:00:00:00 Welcome to Perpetual Traffic and Introduction of Matt Wolfe00:01:07 How Matt Wolfe Became an AI Expert and YouTube Star00:03:19 Haygen: A Tool to Create and Translate Videos with Your Voice and Face00:05:55 The Evolution and Future of AI Tools for Content Creation and Marketing00:09:47 Special Offer: Win a Free Ticket to Traffic and Conversion Summit00:12:16 Future Tools: How Matt Wolfe Built a Directory of AI Tools00:17:35 ChatGPT and Clod: Two Powerful AI Tools for Generating Ideas, Summaries, and More00:31:26 How Matt Wolfe Uses AI Tools to Create YouTube Videos and Presentations00:35:23 The Best AI Tools for Marketers and Entrepreneurs00:38:29 The Impact of AI on Content Quality, SEO, and Marketing Campaigns00:48:33 The Future of AI: Open Source Tools and Quantum Computing01:01:53 The Potential Risks and Benefits of Quantum Computing for AI01:04:49 The Future of AI: Predictions and Implications for Content and MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Audit
We sat down with Klaviyo's Customer Growth Account Executive Kat Ramos and Klaviyo customer Airi Sutherland who is the Global General Manager of Online from Ksubi. From discussing marketing tactics that drive business impact to chatting through all things BFCM, the concept of digital body language and more. This episode is sponsored by Klaviyo — an intelligent marketing platform that helps brands power smarter digital relationships. OUTLINE00:00:00 - Introduction to the Podcast00:00:12 - Welcoming Guests from Klaviyo and Ksubi00:00:39 - The Synergy between Klaviyo and Shopify00:01:19 - Airi's Extensive E-commerce Experience00:01:54 - Airi's Career Journey in E-commerce00:03:20 - The Value of Working at McDonald's00:05:21 - The Importance of Diverse Marketing Experience00:07:18 - Klaviyo's Solutions Beyond Email Marketing00:08:05 - The Integration of Klaviyo and Shopify00:10:36 - Understanding Customer Data Platforms (CDPs)00:14:01 - Personalizing Customer Journeys with Klaviyo00:18:39 - The Use of SMS in Marketing Strategies00:21:58 - The Effectiveness of MMS in Marketing00:22:47 - Segmenting Customers for Targeted Campaigns00:24:17 - The Concept of Digital Body Language00:27:13 - Discussing Black Friday/Cyber Monday Strategies00:30:56 - The Impact of BFCM on Retailers00:32:52 - Klaviyo's Performance During BFCM00:35:12 - The Importance of Customer Retention00:37:18 - Segmenting Customers Based on Shopping Behavior00:39:40 - Tips for a Successful BFCM Strategy00:43:52 - Planning Early for BFCM00:46:32 - Favorite Black Friday/Cyber Monday Purchases00:49:02 - Exciting Developments at Klaviyo00:50:20 - The Importance of Data in Marketing Strategies00:51:30 - Rapid-Fire Questions Segment
Is the line between B2B and B2C marketing blurring? In this episode, we dissect the convergence of B2B and B2C marketing strategies. We dive into the 5B's Framework and discuss how it's more relevant than ever in both contexts. Don't miss our key insights and actionable tips!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:19 - Unveiling the 5B's Framework: What You Need to Know!00:02:21 - Why the 5B's Framework is Your Go-To Marketing Cycle00:04:30 - The Secret Sauce of Effective Hooks in Marketing00:05:28 - How Digital Noise is Changing B2B Interactions00:09:00 - The Real Reason It's Hard to Stand Out in B2B00:14:09 - Instant Results: The Power of Digital Tracking00:16:48 - The Golden Rule: Value and Brand Loyalty in B2B00:20:28 - The Universal Truths of B2B and B2C Marketing00:22:31 - Evolving the 5BE's: What Needs to Change00:27:10 - Don't Miss This: Final Thoughts and Next Steps-----------------------------------------------------
Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:20 The Crucial Moment to Fix Broken Processes00:06:40 Streamlining Bottlenecks: A Game Changer00:07:30 Why You Need Quarterly Reviews in Marketing00:08:30 The Impact of Team Dynamics on Success00:09:30 The Secret Sauce: All-Star Process Over All-Star Team00:12:20 Building a Diverse Team: Why It Matters00:13:40 The Learning Curve: Individual Preferences in Problem-Solving00:14:50 Task Management: Prescriptive vs. Free-Form00:21:50 Freelancers: The Extra Mile for Better Results00:22:00 Key Takeaways: When to Fix and When to Let Go-----------------------------------------------------
Whether you're a podcast guest or host, you desire to succeed in your podcasting venture. Unfortunately, the industry is riddled with misinformation about what it takes to "make it" and what metrics are the determining factors of success on either side of the mic. In this episode, Alex Sanfilippo will share the single most critical key to unleashing your potential in podcasting that no one is talking about. Get ready to impact listeners' lives on a deeper level by uncovering the silver bullet for unlimited success in podcasting!MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/250Key Moments:00:00:15 - The Common Frustration in Podcasting00:01:45 - The Importance of Sharing00:02:58 - The Silver Bullet for Podcasting Success00:03:37 - Examples of Success and Failure00:05:32 - Focus on Quality over Marketing00:10:07 - Importance of Marketing and Quality Content00:11:06 - Social Media and Podcasting00:12:37 - Focusing on Craft and Niche00:13:21 - The Silver Bullet in Podcasting00:17:04 - Importance of Listener FeedbackTimestamped Summary:00:00:15 - The Common Frustration in PodcastingMany podcasters feel discouraged and demotivated when they don't see the desired results in their podcasting journey. 00:01:45 - The Importance of SharingThe speaker highlights the significance of sharing podcast episodes beyond social media reposts. Sharing through intimate means like texting friends and family helps determine the quality and impact of the content.00:02:58 - The Silver Bullet for Podcasting SuccessThe speaker reveals the silver bullet for podcasting success. It is about creating content that is so good that it cannot be ignored and compels people to share it without being asked.00:03:37 - Examples of Success and FailureThe speaker provides examples of TV shows like "Game of Thrones," which achieved massive success through the quality of their content, and "Rings of Power," a show that failed despite extensive marketing efforts.00:05:32 - Focus on Quality over MarketingThe speaker advises podcast hosts to prioritize improving their hosting skills rather than solely focusing on increasing downloads. Similarly, guests should aim to be on fewer podcasts but deliver exceptional content that people cannot resist sharing.00:10:07 - Importance of Marketing and Quality ContentBeing good at marketing is not enough if the content is bad, as it can damage one's reputation. It's better to have a smaller but engaged audience than to attract many listeners who quickly leave.00:11:06 - Social Media and PodcastingThe host emphasizes that podcasters don't have to be on every social media platform. It's important to choose the platforms where the target audience hangs out or where the podcaster feels comfortable. 00:12:37 - Focusing on Craft and NicheThe host shares the story of a podcaster who focused solely on her podcast and being a guest on other podcasts. By staying true to her craft and niche, she was able to grow her audience significantly without using social media or other marketing strategies.00:13:21 - The Silver Bullet in PodcastingThe host reiterates that the key to podcasting success is being so good that you can't be ignored. He encourages podcasters to find their niche, add value, and serve their audience. Building a strong community and getting a coach can also help improve skills.00:17:04 - Importance of Listener FeedbackThe host emphasizes the importance of engaging in conversations and empathizing with their struggles; podcasters can improve.MORE FROM THIS EPISODE: HTTPS://PODPROS.COM/250
Show NotesPrevious episodes: AllTheLeads.com/probate-mastermindEpisode Topics:00:00:00 Probate Cash Promotion & Benefits00:10:26 Mortgage Dynamics & Solutions00:16:40 Advanced Real Estate Financial Strategies00:26:30 Debt Management & Hard Money Loans00:33:02 Client-Centric Real Estate Solutions00:37:42 Digital Outreach & Marketing00:51:51 Probate Real Estate Resources & NetworkingInterested in Probate Leads? AllTheLeads.com/probate-leadsJoin Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show (http://www.facebook.com/groups/alltheleadsmastermind attorneys Support the show
A/B seeing ya! Is AI the end of split testing?This episode might just blow your mind. It's all about the future of marketing and how AI is going to revolutionise conversion rate optimisation (CRO). In the conversation, host Selbey Anderson's Dom Hawes meets Julian Thorne, Chief Operating Officer of Sub(x), an AI-enabled CRO business. Julian shares his journey in subscription marketing and how he became a Chief Commercial Officer in the UK's best-known publishing companies. Julian then introduces Sub(x), a start-up that uses AI and first-party data to deliver personalised messages on client websites. Dom and Julian discuss the evolution of marketing, the limitations of traditional split testing, and the accessibility of AI in CRO for smaller businesses. Julian emphasises the importance of AI in optimising conversion rates and delivering the right offers to the right people. He also highlights the integration of AI into existing marketing tools and the need for transparency and explainability in AI decision-making. About Julian ThorneJulian Thorne is the Chief Operations Officer of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. Prior to joining Sub(x) Julian was the Chief Customer Officer of Future plc responsible for all direct customer revenues worldwide including subscription revenues. Julian has previously held various senior executive positions including, CCO of Dennis Publishing, CEO of Dovetail Services and Marketing Director at Saga. Julian also founded The Big Wheel Consultancy which specialised in providing marketing consultancy and data insight services to businesses seeking to maximise their membership and/or subscription revenues.He is a Fellow of the Institute of Direct and Digital Marketing.LinksFull show notes: Unicorny.co.ukLinkedIn: Julian Thorne | Dom HawesWebsites: Sub(x) | Selbey AndersonTimestamped summary of this episode:00:00:03 - Introduction to Conversion Rate Optimisation (CRO) 00:01:31 - Julian Thorne's Background in Subscriptions00:02:21 - Introduction to Sub(x)00:03:18 - Julian's Learning Journey and the Evolution of Marketing00:05:59 - The Evolution of Split Testing and the Role of AI 00:13:18 - Understanding AI and Data Points00:14:31 - Importance of Data Sets and Audience Size00:15:18 - Transitioning from A/B Testing to AI00:16:41 - Transparency in AI Decision-Making00:19:21 - Optimising Marketing Budgets with AI00:27:45 - Exploring Price Elasticity00:29:39 - Democratising AI for Smaller Businesses00:31:33 - Strengthening the Marketing-Finance Relationship00:33:59 - Focusing on Value Creation00:37:32 - Wrapping up with a Focus on Value CreationThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy
A/B seeing ya! Is AI the end of split testing?This episode might just blow your mind. It's all about the future of marketing and how AI is going to revolutionise conversion rate optimisation (CRO). In the conversation, host Selbey Anderson's Dom Hawes meets Julian Thorne, Chief Operating Officer of Sub(x), an AI-enabled CRO business. Julian shares his journey in subscription marketing and how he became a Chief Commercial Officer in the UK's best-known publishing companies. Julian then introduces Sub(x), a start-up that uses AI and first-party data to deliver personalised messages on client websites. Dom and Julian discuss the evolution of marketing, the limitations of traditional split testing, and the accessibility of AI in CRO for smaller businesses. Julian emphasises the importance of AI in optimising conversion rates and delivering the right offers to the right people. He also highlights the integration of AI into existing marketing tools and the need for transparency and explainability in AI decision-making. About Julian ThorneJulian Thorne is the Chief Operations Officer of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses. Prior to joining Sub(x) Julian was the Chief Customer Officer of Future plc responsible for all direct customer revenues worldwide including subscription revenues. Julian has previously held various senior executive positions including, CCO of Dennis Publishing, CEO of Dovetail Services and Marketing Director at Saga. Julian also founded The Big Wheel Consultancy which specialised in providing marketing consultancy and data insight services to businesses seeking to maximise their membership and/or subscription revenues.He is a Fellow of the Institute of Direct and Digital Marketing.LinksFull show notes: Unicorny.co.ukLinkedIn: Julian Thorne | Dom HawesWebsites: Sub(x) | Selbey AndersonTimestamped summary of this episode:00:00:03 - Introduction to Conversion Rate Optimisation (CRO) 00:01:31 - Julian Thorne's Background in Subscriptions00:02:21 - Introduction to Sub(x)00:03:18 - Julian's Learning Journey and the Evolution of Marketing00:05:59 - The Evolution of Split Testing and the Role of AI 00:13:18 - Understanding AI and Data Points00:14:31 - Importance of Data Sets and Audience Size00:15:18 - Transitioning from A/B Testing to AI00:16:41 - Transparency in AI Decision-Making00:19:21 - Optimising Marketing Budgets with AI00:27:45 - Exploring Price Elasticity00:29:39 - Democratising AI for Smaller Businesses00:31:33 - Strengthening the Marketing-Finance Relationship00:33:59 - Focusing on Value Creation00:37:32 - Wrapping up with a Focus on Value CreationThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy
Embark on a journey into the intricate world of Artificial Intelligence in business with Lucas James, where he unravels the myriad of possibilities and challenges that AI presents in the realms of web design, client retention, and ethical business practices. He digs deep into the ethical considerations and innovative potential that AI brings to the table, exploring how businesses can navigate through the complex maze of AI integration while maintaining a steadfast commitment to ethical practices and client value. From enhancing client LTV to navigating the ethical dilemmas posed by AI.Chapters:00:00:00 Navigating AI in Business with Lucas James: A Deeper Look00:02:50 AI's Impact: Steering Through the Evolution of Automation in Marketing00:04:12 Reinventing Engagement: Effective AI Chatbots in the Modern Market00:07:31 Harnessing AI: Strategies to Enhance Client Retention & Unlock New Opportunities00:11:15 Balancing Act: Navigating Ethical Dilemmas in AI While Ensuring Client Value and RelationshipLinks And Resources:Lucas James LinkedInYouTubeTwizThanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
We're continuing to explore neuroscience insights for B2B marketing levers to pull.This week, we're looking at ‘Liking' & Authority as two more key principles to help guide us at the forefront of our respective industries.These are a few more tried and true principles that not only help us make sense of what's happening in the marketing world around us, but also allow us to tap into these principles in our own work as we look to continue to get better at helping our dream customers.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Ryan Reynolds' Success with Mint Mobile00:02:00 Introduction to Liking & Authority00:04:00 The Power of Liking in Marketing00:05:00 The Telephone Fundraising Experiment00:06:00 Real-world Implications of Liking00:14:40 The Milgram Experiment & Authority00:16:00 Authority in Marketing & Endorsements00:17:00 Michael Jordan's Endorsement of Nike00:19:20 Trusting Tim Ferriss as an Authority00:20:20 Building Brand Authority in Marketing----------------------------------------------------
This is a masterclass in personalized marketing. Brennan even convinces me to ramp up my own efforts!Listen in as I uncover the power of personalized marketing with Brennan Dunn, author of 'This is Personal.' Brennan offers valuable insights into how indie hackers and solopreneurs can best learn about their customers and utilize that knowledge for revenue generation. He explores why personalization works, how audience segmentation should be done, and where data collection should start, providing you with a wealth of knowledge to transform your marketing strategies.Brennan on Twitter: https://twitter.com/brennandunn00:00:00 Personalized Marketing for Indie Hackers00:05:02 Segmenting Audience for Better Marketing00:10:19 Importance of Personalized Questions in Data Collection00:20:35 Segmentation and Survey Funnels in Marketing00:32:10 AI's Role in Personalized Marketing Future00:37:59 ChatGPT for Data Analysis and Writing00:47:02 Personalization and E-Commerce Recommendations00:52:04 Personalized Book Recommendations for MarketingThe blog post: https://thebootstrappedfounder.com/brennan-dunn-this-is-personal/The podcast episode: https://share.transistor.fm/s/3f36312eThe video: https://youtu.be/oPNhJvcvb0AYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comThis episode is sponsored by Acquire.com (00:00) - Personalized Marketing for Indie Hackers (05:02) - Segmenting Audience for Better Marketing (10:19) - Importance of Personalized Questions in Data Collection (20:35) - Segmentation and Survey Funnels in Marketing (32:10) - AI's Role in Personalized Marketing Future (37:59) - ChatGPT for Data Analysis and Writing (47:02) - Personalization and E-Commerce Recommendations (52:04) - Personalized Book Recommendations for Marketing
Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the potential of in-app strategies. With insights into the evolution of design and the effectiveness of tutorial videos, the duo offers a fresh perspective on how to truly connect with audiences in the digital age.Chapters:00:00:00 - Intro to Modern Advertising: Navigating the Digital Landscape00:03:35 - Beyond Generic Ads: Crafting Messages that Resonate00:06:10 - Navigating Challenges: Marketing in Restricted Domains00:09:38 - Personalization in Focus: Ads Catered to Consumer Awareness Levels00:13:48 - Essential Strategies: What Every Digital Marketer Should Know00:15:05 - Harnessing Traffic Harmonization: Key Insights for Effective Online Engagement00:19:18 - Rethinking Ad Content: Emphasizing Benefits and Smart Retargeting00:21:29 - Case Study: Culinary Success Through Engaging 'Teach and Pitch' Videos00:26:40 - Simplifying to Succeed: The Underrated Power of Basic Recipes in Marketing00:29:34 - Tailored Marketing: Moving Beyond the Generic in Ad Creation00:35:06 - Nostalgia in Ads: The Evergreen Appeal of Classic Entertainment00:40:13 - Maximizing Impact: Leveraging Testimonials in Traffic StrategiesLINKS AND RESOURCES:Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max Episode 145: How To Amplify Your Ecommerce Business Using Facebook Ads Ready to rethink your customer acquisition strategy? Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a Call
Show NotesPrevious episodes: AllTheLeads.com/probate-mastermindEpisode Topics:00:00:00 Introductions00:03:11 Foundations of Probate00:16:26 Digital Marketing in Probate Real Estate00:27:02 Pre-Probate Leads and Cash Advances00:36:22 Digital Presence for Marketing00:49:54 Utilizing Probate Cash for Real EstateInterested in Probate Leads? AllTheLeads.com/probate-leadsJoin Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show (http://www.facebook.com/groups/alltheleadsmastermind attorneys Support the show
We dive into the intricacies of scaling in the digital marketing realm. With insights from Erik Huberman, the founder and CEO of Hawk Media, we explore the challenges and strategies of growing a service business, especially without external funding. Erik's firsthand experiences and unique perspectives shed light on the transformative role of funds, organic growth, and the essence of being genuinely good at what you do. Dive in to uncover the secrets behind building a half-billion-dollar company and the nuances of standing out in a crowded agency space.Chapters:00:00:00 - Introduction: Erik Huberman's Insights on Scaling in Digital Marketing00:03:58 - Navigating the Challenges of Scaling Service Businesses00:07:05 - The Power of Organic Growth and Wise Investments00:10:57 - Secrets to Attracting Top-tier Talent in Marketing00:14:36 - Balancing Personal Growth with Business Expansion00:16:57 - The Staircase Approach to Growth and Ensuring Client Satisfaction00:18:22 - Standing Out in Marketing: How to Rise Above the Noise00:23:25 - Prioritizing Client Communication and Responsiveness00:25:41 - The Art of Effective Communication in Business00:28:46 - Mastering Sales: Balancing Necessity with Differentiation00:33:15 - Building Credibility: The Cornerstone of Marketing Success00:35:50 - Navigating Client Challenges and Building Trust Amidst Negative Feedback00:37:20 - Handling Difficult Clients and Maintaining Brand Reputation00:40:45 - Pivoting from Personal Branding to Audience-Centric Branding00:43:39 - The Value of Specialization in Modern Marketing00:48:57 - Strategic Decisions: When to Acquire and When to Exit00:51:16 - Beyond the Hype: The Reality of Social Media Success00:52:19 - The Business Lifecycle: From Startup to Selling00:57:15 - Market Trends: What to Expect in the Coming YearLINKS AND RESOURCES:Hawke MediaThe Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands SoarTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a...
Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clients. We'll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions. Get ready to explore alternative approaches, build trust, and scale your business for sweet success.Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Leveraging Sales Funnels for Marketing Success00:07:47 - Sales Funnel in Building Brand Awareness00:12:29 - Improving Sales Funnel Efficiency and Collaboration00:22:30 - Sales Funnel's Importance in Marketing00:35:20 - Growing New Zealand's B2B Marketing CommunitySubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.
In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in business success and provides insights on how marketers can demonstrate their value. They also discuss the need for marketing's involvement at the governance level. A compelling episode encouraging marketers to showcase their impact and secure a seat at the boardroom table. Timestamps 00:00:00 - Welcome to We Do B2B00:00:41 - Meet Henrik Arlund - A Wealth of B2B Marketing Experience00:01:53 - Shocking Numbers - Marketing's Impact on Business Objectives00:04:02 - The Misalignment in Business and Marketing00:10:35 - Bridging the Gap with Marketing00:12:29 - The Role of Marketing at the Governance Level00:20:17 - Demonstrating Commercial Competence00:27:03 - The Future of Marketing and Business Futureproofing00:29:21 - Growing New Zealand's B2B Marketing CommunitySubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.
Join Ralph, Kasim, and Kobi as they unpack a case study where AI was leveraged to slash the cost per lead by a whopping 40%. Kobi shares on how his team ingeniously integrated lead forms on Facebook and harnessed the power of chat GPT to fine-tune their copy. The trio underscores the need to pause, reassess, and pinpoint areas ripe for enhancement to drive superior outcomes. Chapters:00:00:00 Unraveling Fast Sales and Lead Quality in a Complex System00:04:10 Delving into the World of Star Wars Fandom00:06:25 The Game-Changing Benefits of Augmentation Tools for Marketing00:11:09 Boosting Campaign Performance with Retargeting Ads00:15:48 The Evolution of Lead Forms: A New Era in Marketing00:17:37 Embracing Innovation: The Power of New Marketing Tools00:20:36 Progressive Profiling: Enhancing Engagement and Data Accuracy00:23:53 AI and Lead Forms: The Secret to Lowering Cost Per Lead00:26:56 Testing and Implementing for Optimal Ad Conversion00:29:19 Maximizing ROI: Diversifying Platforms and Focusing on Targets00:33:24 The Crucial Role of Efficiency in Small Business Sales00:36:23 The Power of Responsiveness in Sales Success00:39:29 Celebrating Cross-Channel Success and Teamwork in Q2 QBO00:41:16 Navigating Seasonal Business Operations with AI ToolsLINKS AND RESOURCES:How to create a lead ad using Meta Ads ManagerPintrest AdsEpisode 504: How Lauren Petrullo Got 3,000+ Pinterest Clicks To PerpetualTraffic.Com In 30 DaysEpisode 479: How To Use Open AI To Convert Leads To Customers With Shaun ClarkZapierGrammarlyOpen AIHighLevelTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us
In this episode of The Customer Acquisition Show, Lynn and Landon dive into the intricacies of marketing strategies, audience engagement, and leveraging data for business growth. They discuss the importance of understanding the customer's journey and the role of social media in testing and gaining insights. They discuss the concept of 'branding ads' and 'conversion ads', and the significance of consistency in messaging. Chapters:00:00:00: Diving into Contextual Segments for Effective Content00:01:32: Consistency: The Key to Resonating with Your Audience00:05:35: Timing is Everything: When Your Audience is Ready00:07:54: Adapting to Change: Leveraging Circumstances for Growth00:11:25: Maximizing Reach: Repurposing Content Across Platforms00:14:50: Engaging Audiences with Consistent Messaging00:18:09: The Long Game: Investing in Social Media Strategies00:24:18: The Risk of Overlooking Social Media in Business00:26:02: Balancing Act: Integrating Paid Ads and Organic Strategies00:28:49: Building Trust: The Role of Social Presence in Business00:29:56: Subconscious Triggers: The Art of Building Brand Loyalty00:34:28: Harnessing the Power of Social Proof in Marketing00:35:57: Storytelling: A Powerful Tool for Brand Loyalty and TrustLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.Chapters:00:00:00 - Scaling New Cold Users for Incremental Growth00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth00:10:42 - Importance of Collaboration between Marketing and Finance00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility00:20:16 - The Importance of Failure and Anxiety in Learning00:26:30 - Data-Driven Attribution Challenges in Google Ads00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels00:31:22 - Practical Example of Scaling Marketing Channels00:34:35 - YouTube vs. Cash: Scaling and Proving ROI00:37:45 - The Fallacy of Clean Data in Marketing00:43:28 - Identifying Healthy Benchmarks for Effective Scaling00:47:36 - Embracing a Systems Thinking Approach in the Industry00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels01:05:59 - Tips for Overspending and Audience Targeting in AdvertisingTools Mentioned:Lifetimely LTV & ProfitBy The NumbersHow to Determine Your CAC (Customer Acquisition Cost)5 STEPS to determine what your customer should costEpisode 400: When Performance Max Doesn't WorkEpisode 375: The Most Important Google Episode We've EVER DoneEpisode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of ItEpisode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John MoranEpisode 336: 6 Critical Campaigns For Success In Google Ads With John Moran...
In our SaaS Fuel™ Expert Series this week, Jeff is joined by Bobby Gillespie, a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design.Bobby highlights the significance of addressing the obstacles and symptoms hindering brand growth and suggests seeking assistance from consultants or advisors to overcome these challenges. The discussion underscores the impact of employee satisfaction on marketing, stressing the power of word-of-mouth recommendations. Bobby also encourages entrepreneurs to stay true to their core values, advocating for their beliefs, while also recognizing the importance of investing in growth, even during difficult times. The conversation critiques companies that have an excessive number of core values or buzzwords, emphasizing the value of authenticity and developing unique values that align with one's own brand. Ultimately, the key message is to remain authentic and genuine in order to stand out in a competitive market.Key Takeaways00:00:00 Weekly Tips And Strategies For SaaS Founders Transitioning To Leading An Organization00:04:50 Introduction To Bobby G And Propr, A Brand Strategist And Creative Agency00:08:54 Importance Of Defining Your Brand And Maintaining It Over Time00:13:03 The Cost Of Not Marketing00:17:43 Investing In Growth During A Downturn With Limited Resources.00:20:27 Brand Purpose: Going Beyond The Noble Goal Of Saving The World00:23:35 Focusing On Customers And Champions For Impactful Marketing The Passage Discusses The Importance Of Focusing On Customers And Ch00:26:05 Considerations For Advertising On Social Media00:28:30 Understanding The Importance Of Brand Personality And Targeting Ideal Clients00:30:35 Motivation For Fighting And The Importance Of Gut Instinct00:34:10 The Empowering Concept Of Brand Personification00:37:49 Making Informed Decisions As A Company To Ensure Sustainable Growth00:42:28 The Importance Of Constant Improvement In Business00:45:27 The Power Of Word-of-mouth Marketing00:48:14 Reasons For Writing A Book.00:51:43 Investing In Branding For A Stronger LegacyTweetable Quotes"How is this built to perform is the question that every in-house marketing person should be asking their creative consultants or agencies." - Bobby Gillespie (18:24)"Your brand is your reputation. So what message is it sending for our advertising on Twitter with all the Musk Madness?" - Bobby Gillespie (24:49)"Creativity without parameters is just daydreaming and hoping. But creativity with those parameters in place enables innovation." - Bobby Gillespie (34:35)"Don't remember 11? Who's gonna remember 11, right? And who's gonna at how or 11 words actionable, right?" - Bobby Gillespie (40:58)"The whole reason we did that was because of factories, well, factories don't really exist anymore, at least in this country. So why do we maintain the factory work schedule?" - Jeff Mains (44:48) "The best way to market your business is to create a culture that people are excited to be a part of." - Jeff Mains (51:43)SaaS Leadership Lessons1. Define your brand and maintain it over time.2. Focus on customers and champions for impactful marketing.3. Make informed decisions to ensure sustainable growth.4. Embrace curiosity and constant improvement in life and work.5. Invest in branding for a better legacy.6. Condense core values and brand pillars in the tech space.7. Establish a feedback loop with employees, customers, and users to stay connected with your purpose and continuously improve your offerings.8. Prioritize investing in a brand that generates excitement and loyalty...
In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands00:07:47 Exploring Media Buying and Common Challenges in Online Marketing00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs00:15:49 Calculating Customer Acquisition Costs through Online Traffic00:18:16 Analyzing Inefficiencies in Your Business Model for Growth00:21:38 Understanding the Competitive Landscape for Business Success00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market00:28:04 Mastering High-Intent Keywords for Effective Marketing00:33:13 Crafting a Unique Selling Point in a Competitive MarketTool Mentioned:PT Episode 4835 STEPS to determine what your customer should costProfit Margin Math: A Visual ExplanationHow to Increase Your CAC & Make MORE MoneyTargeting Avatars in Your Digital MarketingLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link
Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.In This Episode, You'll Learn:00:00:00 Perpetual Traffic: Marketing Insights and Strategies00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers00:07:44 The Importance of Timely Decision-making and Saying No in Sales00:11:14 The Fast-paced and Self-serving Nature of Marketing00:13:28 Balancing Information and Interaction in Presentations00:17:27 Mismatched Values between Entrepreneurs and Their Audience00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives00:23:40 Need for Multiple High-quality Products to Succeed at Traffic00:26:59 Limitations of Schema in Marketing and Design00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example00:32:47 Using Fear as an Advantage in Marketing00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective00:38:36 Importance of Properly Set up Insights and Transition Options00:40:06 Catastrophic Error of Ending Webinars on PriceConnect with Jason Fladlien:YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
In our SaaS Fuel™ Expert Series, Jeff is joined by Sarah Noel Block who believes “creativity is king” when it comes to great marketing. Sarah started her career in content marketing before the term was even coined and learned the importance of making the customer the hero of the story. Sarah's approach to marketing systems makes it easy for tiny teams to have a big impact and emphasizes the importance of having a customer-centered founder story rather than just focusing on oneself. As a one-person marketing department, she stresses the importance of consistency and creating a core content strategy that can be repurposed across different platforms.Sarah Noel Block is a marketing superstar, copywriter, and creator who helps SaaS marketers turn babble into conversions. She is the host of the Tiny Marketing Show and is passionate about helping SaaS founders create value and build trust with their customers.Key Takeaways00:00:44 - Celebrating all things frozen!00:05:50 - Sarah's passion for writing and storytelling led to her love for Marketing00:06:35 - Explaining Why You Serve the Individuals You Do00:08:08 The Importance Of Content Marketing In Building Trust With Customers.00:09:06 - How the Google Algorithm Connects Everything00:12:34 - A Big Mistake That Marketers Make: Not Asking Your Audience00:13:38 The Importance Of Content Planning: Why You Need A Plan For Your Online Posts00:17:09 Creating Unique Content For Different Platforms00:18:26 - The Right Way To Repurposing Your Content00:20:10 - Metrics Matter - Don't Ignore This!00:22:13 - Trigger Engagement Using This Brilliant Tactic00:23:51 Creating Pillar Content And Breaking It Down Into Categories00:26:23 - How to Standout: It's All About Brand Voice00:30:06 The Importance Of Consistency And Content Strategy 00:31:44 Supercharge Your One-person Marketing DepartmentTweetable QuotesYou want it to be less about the "you & I" story and more a "you" and how "you inspired me" of what I did in my business. - 00:07:02 Sarah Noel BlockBut unless that mission statement has to do with the customer serving them, and solving their problems, no one cares. - 00:07:34 Sarah Noel Block You can't expect strangers to be invested in your story. - 00:08:05 Sarah Noel BlockSo your content needs to bring value to your customer, but you also have to make it really easy for Google and your audience to find it. - 00:09:26 Sarah Noel Block If you're planning it correctly, you could do it really easily, even with a tiny team. - 00:15:42 Sarah Noel BlockIt's all about brand voice. When you're building your content strategy, which you should be doing that first. That is your foundation. Have a content strategy. - 00:26:23 Sarah Noel BlockAlways show up for your audience and be consistent. - 00:30:18 Sarah Noel BlockLook at what's working. Replicate it. And then repurpose it so it will go further. - 00:33:07 Sarah Noel BlockYou really need to be scrappy. You need to be creative. - 00:33:32 Jeff MainsSaaS Leadership Lessons1. Always show up for your audience. Being consistent is crucial.2. Creating a core method for content marketing makes it easy.3. Creating one core piece of pillar content and repurposing it can save time and resources.4. Slice and dice one main piece of content for a quarter's marketing.5. Ask relevant questions in social posts. The audience will not only be more interested, but they will also be able to show off how smart they...
Discover the key to growing your business on the Customer Acquisition Show! Host Tom Meredith and the Tier 11 team share their insights and strategies for turning strangers into repeat customers. Learn about the importance of a customer-focused approach, using data and feedback to drive strategy, shifting your mindset, and creating top-of-funnel educational content. Plus, hear their creative techniques for getting people to take action and building trust with customers. Join us for all the insider tips to grow your business!IN THIS EPISODE, YOU'LL LEARN:00:00:00 Get Insights into the Latest Creative Strategies on the Creative Team00:05:03 Discovering the Thrills of Creative Design: A Unique Way of Thinking00:07:43 Uncovering the Secrets of Successful Creative Strategies in Marketing00:10:11 Unpacking the Psychology Behind Creative Advertising and Marketing00:12:37 Staying Ahead of the Game: Navigating Constant Change in the Digital Age00:14:45 Taking a Break: Eye Fatigue Relief with a Glimpse of the Outdoors00:20:28 Revitalizing Your Ads: How Often and How Long Should You Refresh Them?00:23:06 The Benefits of Keeping Your Creative Fresh and Relevant00:26:30 B2C vs. B2B: Emotional vs. Functional Marketing Approaches00:27:48 Understanding Your Customers' Needs in B2B and B2C Markets00:32:02 Optimizing Performance with Aligned Media Buying and Creative Teams00:35:44 Maximizing Results with Collaboration and Proactivity in Performance Marketing00:38:25 Crafting Strategy for Different Levels of User Generated Content00:44:15 Experimenting with Hooks for Video Content: Problem, Solution, and Call to Action00:49:34 Gaining a Comprehensive Understanding of Company Operations for Effective Strategy Development00:51:53 The Peace of Mind of Having a Plan: A Creative's Viewpoint00:56:20 Balancing Work and Home Life for a Better Life/Work ExperienceLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
In this episode of The Customer Acquisition podcast, the focus will be on using organic strategies to create effective advertising. The team from Tier 11 will provide tips and insights on replicating Facebook's design of colored background posts with large white text, using organic educational content to support high ticket sales, and understanding the algorithm for organic content to increase reach and engagement. They will also talk about experimenting with advantage plus shopping campaigns inside of meta and taking a holistic approach to creative. The goal of this episode is to provide listeners with practical and actionable advice to help them improve their customer acquisition through organic marketing strategies.IN THIS EPISODE, YOU'LL LEARN:00:00:00 Unleashing Creative Potential: Exploring Strategies00:03:59 Don't Transfer, Transform: Why Meta Strategies Don't Work on TikTok00:06:16 Harnessing the Power of Holistic Creative Performance00:09:19 From Views to Conversion: The Benefits of Performance Marketing00:12:55 Crafting Compelling Headlines with Facebook Design00:16:29 Decoding Consumer Behavior for Advertising Success00:19:54 Imitate to Innovate: The Power of Organic Mimicry for Reach and Engagement00:23:40 Guiding Clients to Youtube Ad Success Through Effective Communication00:24:57 The Key to Long-Term Success: Communication and Marketing00:29:08 Awareness is Key: Understanding its Impact on Decision Making00:31:44 Striking a Balance: Perfection vs Necessity in Creative Choices00:34:48 Long-Term Investment with Advantage Plus Shopping Campaigns00:38:06 The Algorithm Decoded: When to Turn Off Dynamic Creatives00:40:53 Dressing for Success: Catalog Sales Campaigns for Women's Clothing00:42:37 Enhancing DPA for Commerce Clients with Catalog Ads00:44:44 Maximize Success with Facebook's Automated Campaigns00:48:06 Instagram Placement: No Breakdown of Conversions GuaranteedLinks and Resources:Tiereleven.com/caampTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research00:09:18 - Navigating Financial Relief After a Car Accident00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident00:27:12 - Boosting Conversion Rates: The Power of Version B00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases00:31:43 - The High Cost of Competing in the Digital Marketplace00:36:09 - Exploring the World of Personal Injury Law and Franchising00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May VaryLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mike Morse Law FirmTier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
In this week's show, we have Steven Lentz. Steven grew up in an air force, a family moving every two to four years across the United States. He now lives in the Seattle area with his wife and two kids.He loves learning, building businesses, helping others, and being with his family. Professionally, Steven has been an owner and started numerous businesses as well as recently ending a 10-year-plus career as a firefighter and EMT.Steven is a platinum-level business coach with LPW and has his own digital marketing agency. Steven's coaching helps businesses to stop competing on price, to grow their profits and scale their businesses. His digital marketing agency helps businesses become omnipresent on the internet and dominate organic rankings in the map pack. Steven also hosts his own podcast, subject to change where he interviews business owners and entrepreneurs. Introducing the founder of Steven Lentz Coaching, Steven Lentz.00:01:30 - Talks About Being a Firefighter00:02:40 - Struggles in Applying to Become a Firefighter00:04:28 - Losing His Job00:06:03 - Doing Everything To Make Reality Better00:07:19 - Talks About His Self Reflection00:08:34 - Talks About His Different Business Ventures 00:09:50 - The Importance of Having a Coach in a Business00:11:38 - Shares His Experience in Marketing00:13:19 - Marketing Courses That He Took00:13:41 - Going Back to His Previous Job00:15:00 - Why His Values Have Changed00:16:55 - The Marketing Side of His Business and Leaving His Job00:17:40 - Running Content Marketing00:18:27 - How Content Marketing Works00:21:25 - How We Do Content Marketing00:24:15 - Some Strategies for Content Marketing00:25:14 - This is What Google Wants00:26:41 - Everything You Know is Wrong 00:29:12 - Business Owners Didn't Realize This00:30:41 - The 20% of Activities that Entrepreneurs Should Embrace00:32:46 - Your Network is Your Net Worth00:36:03 - Why Marketing is An Investment00:37:03 - A Walkthrough of the Buyer's Journey00:39:38 - A Customized Business Roadmap for You00:42:02 - The First Step of Growing Your Business Visit Steven's Coaching Website: www.stevenlentzcoaching.com -----Connect with Vijay on Instagram: @RealVijayKailashConnect with Vijay on LinkedIn: Vijay Kailash, CFA | LinkedInConnect with Vijay on his website: https://vijaykailash.com/
La newsletter, 1 conseil par jour pour cartonner en freelance :https://lilianalvarez.com/newsletterLa liste d'attente pour être au courant des prochaines formations (100% finançable) à venir :https://mailchi.mp/365c818bece6/inscriptionContacter mon expert comptable chez Numbr pour un bilan de votre situation :https://numbr.co/numbr-et-lilian-alvarez/Mes super formations pour les freelances :https://lilianalvarez.com/formationsEntrer en contact avec Julien :https://www.linkedin.com/in/julien-lefebvre-dev/https://www.exfabrica.io/https://www.captainwatch.comhttps://www.welcometothejungle.com/fr/companies/exfabricaSuivez-moi sur les réseaux sociaux :Youtube : https://bit.ly/2R3tWzTLinkedIn : https://bit.ly/2vOgZiJInstagram : https://bit.ly/3aeiiqdFacebook : https://bit.ly/2Ujo5FxTwitter : https://bit.ly/33VMZhLSommaire :00:02:15 présentation00:03:45 Exfabrica en chiffre00:05:49 La limite budget client00:07:45 CTO as a service00:14:50 Trouver des clients quand on est une ESN00:18:01 Stratégies Marketing00:20:40 Un nouveau système de facturation00:29:55 Estimer les points de complexité00:39:25 Comment définir qu'un projet est réussi00:45:30 Gérer les désaccords client00:53:30 Son Projet SaaS dans le cinéma00:58:52 Son side project du moment01:03:50 Gérez l'allocation des ressources01:09:20 Repartir de zéro01:11:30 Que faire avec 1M€01:15:20 Conseil pour les plus jeunes01:17:40 Où trouver les offres emploi d'exFabrica01:19:41 Les conditions de travail chez exFabrica Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.
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