Podcasts about talking influence

Tom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University. About 551 Media and The Influence Marketer The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them. Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities. Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support. Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum. Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships. Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors. Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space. Learn More About Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Tom Augenthaler | Linkedin Tom Augenthaler | Twitter 551 Media | Linkedin The Influence Marketer A Better Way to Reach Your Target Market with Tom Augenthaler The Customer is the Hero with Tom Augenthaler The Dark Funnel with Tom Augenthaler The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She's been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and so much more. Jessy also does consulting, advising and influencer marketing recruiting through her consultancy Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

Today's guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week's Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital The post Balancing inspiring & strategic leadership with Amisha Gandhi appeared first on WebMechanix.

When you think of brands that do influencer marketing exceptionally well, HelloFresh may spring to mind as the food delivery service has a great presence on social media and is positively promoted by influencers from micro to celebrity level. Nicolás Arias, Global Team Lead of Influencer Marketing at HelloFresh about how the brand utilises the influencer marketing channel so successfully, and how Nicolás' path has led him to the role he is in now.

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She's been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, today WIIM is the premiere professional organization for those who work with influencers. The community offers networking and new business opportunities, career services, continuous education and more. Jessy also does consulting, advising and influencer marketing recruiting with her company Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information. Jessy joins me to deep dive into influencer marketing. We dive into the nitty gritty of what brands are looking for and how to set yourself apart to command your worth. Jessy shares her extensive expertise when it comes to finding brands to reach out to and how to secure those partnerships. Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq Join our Facebook Group: http://t.ly/Nl9T Finding what will perform well isn't easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofyoutube.com/Spreadshop Get your Women of Video Conference tickets: http://t.ly/HyKZ Follow Desiree at http://t.ly/GbY4 Follow Jessy at https://t.ly/PG0R Check out their masterclasses at https://iamwiim.com Time Stamps: 00:00 - Podcast Intro 04:06 - Meet Jessy 05:55 - What is Women in Influencer Marketing 08:07 - How you can get into influencer marketing 12:48 - What brands want to see from you 21:53 - How to find brands to work with 35:53 - The must do's as you head into 2023 --- Send in a voice message: https://anchor.fm/womenofvideo/message

Podcasting is something that Hello Partner is excited to evolve in 2023. We know how much you enjoyed the Talking Influence podcast, and we're excited to share this episode as an in-depth audio interview. In order to learn more about the people who make the influencer marketing industry what it is today, it's great to sit down and chat with individuals in the space to learn more about what influenced them to get to where they are now. It was great to spend some time chatting to Ashley Evans, Senior Director of Digital Marketing at Eva NYC to learn more about what guided her towards her role within an Influencer Marketing Award winning haircare company.

Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. ABOUT TOMTom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world.  He founded The Influence Marketer to share his ideas and knowledge with others looking to learn about this rapidly growing strategy. Tom has been leveraging the power of influencer marketing since 2007, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer and recognized as one of the Top 50 experts in the field by Talking Influence. He writes for a number of media outlets including Social Media Examiner, Social Media Today and TheBeautyInfluencers. You can follow him on LinkedIn, Twitter and his website. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson). ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com . 

Jason Falls is back for round two in The Data Basement with Adam and Mark. What's changed since his first visit? Jason is now the Chief Strategy Officer, Principal of falls+Partners. Previously, he was the Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker, and Author of Winfluence. Jason's primary job is developing what he believes to be bleeding edge strategies and creative concepts to bring influencer marketing efforts to life for brands. He works with brands directly, but also as a partner to agencies and even managed services companies to ensure there is thinking and creativity alongside the KPIs. In August of 2022, Jason was named one of the Top 30 U.S. Pioneers in Influencer Marketing by Talking Influence. Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://anchor.fm/datadriven/message

Sammy and Courtney, also known as Grayskitz, run a TikTok comedy skit account with 2.3 million followers. The content creator couple spoke to Talking Influence journalists, Neve and Sol, about early influences from family and teachers, which led to their current career in content creation, as well as their plans for the future and how they can positively influence their large, young audience to maintain a healthy awareness when on social media.

Today's guest is founder of tbh talent, Verity Park. Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent coordinator. During her time at Gleam, Verity worked with some of the UK's most prestigious digital talent including Grace Beverley, and Olivia Neill - eventually working her way up to the role of Senior Talent Manager. This year, Verity has started a brand new venture. Using the knowledge she has gained over the past few years, and her passion for supporting up-and-coming talent, Verity has launched tbh talent and the tbh community. The tbh community is a truly unique subscription to an extremely affordable digital management agency, which Verity launched to lower the entry barriers into the content creator space. At just $15 for a monthly subscription, members can join drop-in group sessions with an influencer manager, digital written ‘ask the expert' advice, pitch themselves to brands for paid and gifted campaigns, connect with like-minded influencers, and access a huge pool of information provided by influencer marketing experts! The tbh community has reopened for enrolment today for 24hrs only. If you're listening after the 1st of September you can sign up for tbh's email list ready for the October intake!

Last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success... Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison launched ThisThat straight out of uni, and have since grown their platform to achieve award-winning status. I was lucky enough to grab Max and Dom for a chat, to speak about their journey towards making ThisThat what it is today, and the things and people that influenced them along the way!

Hi listeners! In this month's podcast episode, Neve Fear-Smith chatted with Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs. We hope you enjoy listening and learning more about what led Tom to get to where he is now, and the things and people that influenced him along the way.

Subscribe to our weekly newsletter! This month's podcast guest is Founder of SevenSix Agency, Charlotte Williams. Having always had a keen interest in the social media space, Charlotte founded her own industry just over three years ago having noticed that there was a gap in the market for an influencer marketing agency that would emphasise the importance of educating creators, brands, and other marketing professionals about the issues the industry is facing in regards to diversity and inclusion. Charlotte chatted with me about how her passion for the influencer industry first began as well as her goals for growing her own business in the future.

* IMS NYC TICKETS * Today's guest is CEO of AFK Group, Matt Woods. AFK is a full-service talent management and representation agency for streamers and gaming creators including Captain Puffy, Fundy, and many more. Gaming creators notoriously build huge engaged audiences that enjoy tuning in to watch them game in real-time, or to learn about the games they're loving at the moment, and the gaming space only continues to grow. I spoke to Matt about what drove him towards working in the gaming and influencer spaces, and the things that inspired him to get to where he is now.

Today we round up our series of bonus podcast episodes that have aimed to celebrate and elevate female voices during Women's History Month. It's been so interesting and inspiring to hear from female individuals who work across the board within the influencer marketing space about their passions, influences, and goals for the future. To complete the bonus series I chatted with Charly Booth, Influencer Partnerships Director at Engage Hub… Like our guest Sedge Beswick who we spoke to earlier in the month, Charly was also featured on the Talking Influence 50 list in 2021 - so it was great to hear what Charly has been up to since securing her spot on the list. Make sure you're signed up for our weekly newsletter so you don't miss out on any of our upcoming podcast episodes!

Today we bring you the second in our series of bonus podcast episodes celebrating female voices during Women's History Month. Chatting to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. Today's guest is Emma Downer, a content creator better known online by the name DIY With Emma… Emma is someone who has been able to take content creation full time because she was able to find something that people really needed and to fill the gap, and I was lucky enough to chat with her more about the things that have influenced her to get to where she is now. Listen, enjoy, and share!

Today we're speaking with Kelsey Formost of Tagger.Kelsey Formost is the Senior Director of Content & Brand for leading influencer marketing platform, Tagger Media. Her work and expertise in the digital content and influencer marketing space has been featured by Business Insider, Refinery29, Glamour, and more. This year, Kelsey was named a 'Rising Star' by industry leader Talking Influence on their 'Influencer Top 50', a curated list of the Top 50 global individuals in influencer marketing. Kelsey is also an experienced speaker, presenting at high profile events such as HubSpot's Inbound 2020 conference and SXSW 2021.Register for the Best in Influencer Tech Event on 3/23/22:http://www.iamwiim.com/techConnect with her:http://www.instagram.com/taggermediahttp://www.instagram.com/kelsey.writesWant to join WIIM's Collective?http://www.iamwiim.com/joinJoin our Creator Only Private Facebook Group:http://www.facebook.com/groups/wiimcreatorsFollow us on Instagram:http://www.instagram.com/iamwiim

Today we are bringing you the first in a series of bonus podcast episodes that will aim to celebrate and elevate female voices during Women's History Month. Chatting to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry. Today's guest is Managing Director at SEEN Connects, Sedge Beswick. Sedge is an admirable figure within the influencer marketing space, and we recognised this by featuring her on the Talking Influence 50 list in 2021. Despite the challenges of the pandemic, Sedge was able to grow SEEN Connects from five to 50 people in the past year, also expanding from the UK to the US. It was amazing to chat with Sedge, in between her New York Meetings, to learn more about her journey, and the things that have influenced her along the way…

Thank you for joining us for another episode of the Talking Influence podcast! It was great to see so much love on the first episode of the year that we released last month, and we can't wait to continue sharing insightful conversations with you throughout the year. I want to remind you that the last chance entry deadline for this year's Influencer Marketing Awards is on the 14th of March, meaning that you have just a week left to come together with your clients and build your entries before the deadline. You can also still grab a ticket for the Influencer Marketing Show NYC taking place next month! As you may well know, March is Women's History Month, and we thought that this would be the perfect time to celebrate and elevate some of the excellent female voices within the influencer marketing and content creation community. I was lucky enough to chat to Sravya, an artist and social media activist, about her influences and career growth. Sravya was recognised in the Talking Influence 50 list in 2021 for using her social media platforms to raise awareness on important issues such as mental health, attracting her audience through the means of art. It was great to sit down and chat with Sravya to understand how she got to where she is now…

Episode 39 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Matthew Wood Founder and CEO of PerformanceIN. the man behind the Influencer Marketing Show, The Influencer Marketing Awards, And industry publication: Talking Influence. In this episode we discuss: The uplift in entry quality for the influencer marketing awards since they began in 2019The New York Influencer Marketing ShowLessons learned from running hybrid eventsThe international success of industry publication: Talking InfluenceCheck out the Influencer Marketing Lab website for full show notes and related useful linksAnd I want to hear your feedback. Google Influencer Marketing Lab podcast and either drop me a line or leave a voicemail message directly from the landing page. 

After taking a break over the Christmas period, and settling back into the new year, we are back with the first podcast episode of 2022! A lot has been happening at Talking Influence HQ over the past month or so! We are excited to announce that for the first time ever, the Influencer Marketing Show is heading to New York City. This will be a boutique event tailored specifically to brands - and tickets are limited. Secure yours now! We also want to let you know that you have until the 21st of February to submit your early bird entities for this year's Influencer Marketing Awards. The final deadline is on the 14th March, so it's time to get planning! Back to today's podcast… To kick off the year, the first guest I will be chatting to is John-Paul James, vice president of business development at Influencer. Joining the team in 2021, John-Paul brought with him 16 years of experience in scaling global commercial operations in the marketing space. He now works closely with CEO Ben Jeffries and the Influencer team in his role within the constantly developing influencer space. I chatted to John-Paul about some of the things that have influenced him to get to where he is now, and what his main motivators and influences are looking to the future. Enjoy!

If you've listened to this show for any length of time, you've heard me recommend the podcast of Scott Guthrie. He's the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He's also been named one of Talking Influence's Top 50 people in the industry, which is an annual recognition, but he's been on it probably every year they've done it. Scott consults, but he also is a frequent host of the Influencer Marketing Show, also a Talking Influence production and is frequently quoted and interviewed on the industry, mostly in Europe and the United Kingdom, but also around the world, including by media outlets here in the U.S. He also authors the Fourth Floor Weekly Email Newsletter which I've bragged about before as probably the best industry news resource for influencer marketing out there. The long and short of it is that Scott is probably the most knowledgeable person on the planet about influencer marketing. His background is in the PR and comms world. He spent quite a bit of time at Ketchum, but is an MBA and business consultant going back to the early days of social media. Recently, Scott launched the Influencer Marketing Trade Body in the UK with six big-name agency and company sponsors. That body is looking to become the trade association for influencer marketing there and unify other bodies around the world like the American Influencer Council, to put forth a unified set of standards for ethics and such globally. The idea is a much needed one in the business and the IMTB is certainly in good hands with Scott at the helm. Scott and I had a great discussion about a number of topics including the IMTB, the trend of influencers becoming creative directors, the influencer pay gap and a lot more. If you are looking for what the top thinkers in the industry are thinking about things … you've come to the right place today. Scott Guthrie is one of them and he's here. This episode is sponsored by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of the Talking Influence podcast. The last episode was brought to you from the Influencer Marketing Show which took place in October and since then! There have been lots of exciting things going on. Last week, we opened entries for the prestigious Influencer Marketing Awards that will be taking place in June 2022 at the Sheraton Grand. It's time to explore the new and reintroduced categories in preparation to curate your winning entries. As well as launching the IMAs last week, we also published the much anticipated #TalkingInfluence50 list. The list is published towards the end of each year to celebrate 50 individuals who have done extraordinary work over the last 12 months, and who are paving the way for the future of the influencer marketing space. This was my first time curating the list, and it was an absolute pleasure to do. Today's guests are Sanna Odmark and Frida Ekholm. Sanna and Frida are the hosts of Cure Media's Influencer Marketing Talks podcast, in which they chat about the power of the influencer marketing channel, and also how to overcome common hurdles. I recently featured as a guest on the Influencer Marketing Talks podcast, in which I chatted with Frida about cause-led influencer marketing, so I wanted to invite both Sanna and Frida to join the talking influence podcast to find out a little bit more about them, both personally and professionally.

Jessy Grossman walks us through her supporting and inclusive community of female influencers and how they can help each other, work with brands, get cast for marketing spots, share and search jobs, and get access to resources and mentorship. Jessy is a long-time entrepreneur in the digital media space. She's been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest-growing talent agencies in the country. Women In Influencer Marketing: https://www.iamwiim.com Jessy: https://www.instagram.com/iamwiim Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com

Today we bring you the first-ever live recording of the Talking Influence podcast! In this episode, recorded on stage at #IMSLDN21, Talking Influence's Staff Writer, Neve Fear-Smith chatted with Imogen Coles, Senior Influence Programme Director at Ogilvy, and content creator, about her personal influences, professional influences, and the influences that shape her goals for the future. Imogen's experience across the board, both agency and creator side, provided Influencer Marketing Show attendees, and now our listeners, with further insight into her personal and professional life. We hope that you enjoy listening!

Today's consumers are putting pressure on brands to take a stand on important social issues. With social media being a prime channel for communication among consumers, brands and influencers - this is a quickly emerging trend that brands need to pay attention to. Especially so within influencer marketing. But how do you approach this delicately as a brand?   In this week's episode, we have Neve Fear-Smith from Talking Influence - one of the thought leading B2B publications which covers topics surrounding the influencer marketing industry.  At Talking Influence, Neve is covering emerging industry topics and making sure industry professionals are keeping up-to-date with the latest insights. Today, Neve is with us in the studio to share her advice around cause-led influencer marketing.    We'll be talking about: Best practice example of cause-led influencer marketing How brands should approach social causes  What makes a successful cause-led collaboration

Purchase your Influencer Marketing Show tickets now! Today's podcast guest is Niki Albon. Niki was a content creator on YouTube for just shy of a decade, where he and his twin brother Sammy would post weekly videos on topics such as pop culture, LGBTQ topics, as well as feel-good, vloggy content. Niki's YouTube career led to him embarking on a career as a radio host on BBC Radio 1, where he and Sammy hosted their own show. Now, on the other side of the camera, Niki is working agency side at influencer marketing agency, Cherry Pick Talent. This is a new venture for Niki, but a positive one, and it was so great to chat to Niki about the influences that have led him to where he is today.

Hi listeners! In today's episode, we have a very special guest - this years' Influencer Marketing Awards Rising Star - Allen Mao. Now in the role of senior strategist at Collectively, Allen found his way into the influencer marketing industry from a non-traditional path. He moved away from his Computer Science career into marketing in the startup space. Allen is an extremely valued member of his team and always has his finger on the pulse when it comes to the latest trends in influencer marketing. This is why Allen was voted this years' IMA Rising Star. If you want to learn more about why Allen and all of the other IMA winners took home their trophies, you can download the Book of the Night for FREE. Enjoy the episode!

Hi listeners... This week, we're back to our regular monthly episode schedule after we put out our bonus episode with Ed East last week. In today's episode, Talking Influence's journalist, Neve Fear-Smith spoke to Nicole Ocran, founder of the Creator Union. Nicole is a woman of many talents - as well as founding the Creator Union, she is a digital-first content creator, podcast host, and soon to be a published author. Nicole spoke to Neve about how she grew up in the US, and how her passion for journalism led her to move to London to pursue her goals. We really hope you enjoy listening to this episode!

Hi listeners.. today we bring your our second ever BONUS EPISODE. To honor the Influencer Marketing Awards, which will be taking place tomorrow, we chatted to Ed East, CEO and Founder of Billion Dollar Boy. Ed was part of our esteemed IMA judging panel, and his company BDB has also been shortlisted for multiple awards this year. Neve Fear-Smith spoke to Ed about his personal and professional influences, as well as what influences his future progression. Enjoy!

Hi listeners... This month's podcast guest is head of talent at Gleam Futures, Francesca Scambler. Francesca began her journey with Gleam in 2013, where she started out as an intern. She has worked her way up from talent manager, to talent director, and now, of course, head of talent. Francesca's role allows her to create opportunities for the storytellers, entrepreneurs, and entertainers who help shape popular culture today, working with creators including the likes of Zoe Sugg, Grace Beverley, Olivia Neill, and many more popular names within the influencer sphere. Today, we focus on what has influenced Francesca to get to where she is now, looking at her personal influences, professional influences, and what her major influences are looking forward to the future.

In 2020,  Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it's a safe bet that she has something to say about #influencermarketing. And that's what she did, in Epi 32 of Insider Interviews. I'd had the chance to experience Wiley's thoughts last year when she contributed to The Continuum, a publication about brand + demand marketing, which I'm privileged to edit. In that article she explained how to look at the KPIs of influencer marketing a little bit differently, and the varied ways to determine impact and engagement. We touched on that in this conversation, but a 30-minute conversation gives you a chance to understand much more -- not just about this food writer turned marketer, but things like how cause-marketing is another essential ingredient in influencing consumers. And these days, Sway has evolved to embrace that (and she shared case study examples) as well as digital advertising, both programmatic and paid social, and built what was a natural extension: a content studio. One of my favorite discoveries about Wiley (aside from learning about our common roots working at Food Network in the early days!) was that she was a baker and a cheesemonger at one point. I believe that takes the cake for eclectic pasts among my podcast guests. Her culinary chops have served her well, though, as she can name several brands in or around the category as clients, including Igloo, Coleman, and Domino's. If that didn't get you hungry to hear more, here's what else we discussed: Wiley's evolution from a baker and blogger to early stage expert in social media to our common ground in marketing chefs like Emeril as "c-hunks"! Her observation of the power of engagement with popular bloggers -- and the infusion of trust vs. the singular appeal of celebrity In its infancy influencers were treated more like journalists. Brands were just sending them product and expecting that they would get reviews out of it. That worked ...for a short period of time. ...Then they realized 'if we're just sending them a box of Mac & Cheese, we can't have control over messaging...'. And we started paying them. How the transition from providing product to bloggers to hiring them necessitated greater trust and authenticity in the influencer, and the path to creative content was laid How Sway itself evolved away from the "Hollywood agent" business model to be able to scale and replicate requests -- whether for moms of bedwetters or people who picnic with pizza How brands solve for the demand for content tonnage across multiple channels -- which sparked the birth of a content studio Why the most important step in the strategic brief is a deep dive into the brand's KPIs -- impressions? engagement? The big thing to remember is that as you increase in following the engagement rate goes down dramatically. What's a micro or a nano influencer and why does it matter -- and the various forms of sponsorship. (Hint: Feel free to sponsor THIS podcast just by buying me a coffee!) The shift from wanting to steer clear of influencers with a point of view, to actively seeking that out -- and how the GenZ demand for brand purpose has influenced how brands use influencers! Wiley explained the two initiatives Sway worked on for Stonyfield Farms, for example - tapping eco-conscious influencers and creating a cause-related corporate initiative We took a deeper dive into pro-social initiatives and examples, and the confluence of content channels. (Of course I mentioned the conference I'm producing about the intersection of television and podcasting for example!) And that led to a chat about why Wiley's family gets a little annoyed about her heavy podcast consumption habit! Find Danielle Wiley at: Twitter: https://twitter.com/danielle_sway

Hi listeners… Thank you for tuning into our podcast! In today's episode, Talking Influence journalist, Neve Fear-Smith is in conversation with Stevie Johnson. Some of you may recognise Stevie from the UK reality show, Made in Chelsea. He was a part of the show for six seasons but has since moved on to be appointed as Managing Director at Disrupt, a data-powered and social performance agency. Stevie discusses what has influenced him along his journey to get to where he is now, and what his future could look like. We hope you enjoy listening! The Influencer Marketing Show London is coming soon:

B2B influencer marketing is not the same as it is in B2C, where you have celebrities like top athletes and Hollywood actors endorse a brand and post on Instagram about it. B2B marketing leaders can leverage industry influencers in their marketing efforts with a solid plan. That is the topic of conversation with my guest in this episode of the Modern Marketing Engine, Amisha Gandhi, SVP of Marketing at Tipalti. Amisha is a groundbreaking B2B innovator with deep marketing and communications expertise across multiple industries and geos. She was recognized in PR Week’s Women to Watch 2020, Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn. Amisha is also an accomplished speaker at multiple industry conferences including Content Marketing World, MarketingProfs B2B Marketing Forum, and many others. Listen to our conversation to learn how to find and work with B2B influencers. What is a B2B Influencer? Influencer marketing is the practice of engaging internal influencers at your company or industry who are experts, analysts, bloggers or public speakers who have active networks of influence. They can influence their audiences to help you achieve your business goals. “It's about people,” Amisha says, “it's about community. B2B influencers aren't celebrities, but they could be celebrities in the business world. They've written books, some of them are even academics.” Start by asking yourself: Whose audience do you want to reach?  Why do you want to reach them? What are you trying to convey and what is the outcome that you hope to achieve by working with influencers? How to Find B2B Influencers Amisha says there is definitely a process to identifying and selecting influencers. There are specific tools you can use, but you can start by using Google and search for the top influencers in your industry. Then use LinkedIn, Twitter, Instagram and Clubhouse. “It just depends who you're trying to reach and how you would like to relate to your audience.” Amisha says. “You have to find out where your audience is and who they're listening to and who they’re influenced by. Look at the conferences, third-party associations and other places where people are speaking, you'll start seeing some names popping up.” Then you have to look deeper at the content these people are sharing and the level of engagement their content has. Once you have a list of potential influencers, you should assess which ones can help you achieve your goals in a mutually beneficial relationship. Amisha says you should look at influencer marketing as a holistic practice that you can apply across the entire customer journey. For example, can you get some good top funnel content? Can you create some demand? Can you create a community of advocates? “Once you find folks that are really influencing your audience, reach out to a couple of influencers, start talking to them, see if they’d like to work with you. Say, ‘we're thinking about doing this upcoming campaign, what do you think?’ And have a conversation, because they may tell you, ‘I don't think that's going to work for my audience.’ That will help you frame up your campaign and make it even better than what it is.” Start with top of the funnel activities, like a podcast, to create awareness with their audience. Then you can go into demand generation content like co-authored ebooks or a webinar series where people are willing to give you their information. “There are some influencers who are very speaker heavy and they don't do long form content. They are thought leaders and they do more podcasts. That's why you have a group of influencers. You're going to have some people that are going to do top funnel and events and some people who are great speakers and great on video. There are some people who are great only in voice and folks that do longer form content.” Over time some influencers can become advocates. This happens when they keep talking about your brand even when not taking part in your marketing campaign, because they consider your content to be of value to their audience. Listen to episode 299 for specific ideas of what you can do when working with an influencer and some of the pillars and best practices for co-creating content and sponsored content. Finally, Amisha reminds us that customers can be our best influencers, so we should take care of them.

Hi listeners... After our surprise bonus episode last week, we are back with our regular monthly episode. Today, we speak to TikTok, YouTube and Instagram content creators, Em and Loz. At just 17 and 18, the duo has already had some amazing achievements, including joining the first-ever UK TikTok house, the 'Byte House'. Em and Loz talk about what has influenced them to get to where they are now, and what their future could look like... Have you entered this year's Influencer Marketing Awards? If not, time is ticking, get your entries in now.

Hi listeners... Today we are bringing you a BONUS EPISODE to recognise this year's Influencer Marketing Show Global. During this episode, we will give you the latest up days about this year's virtual event, as well as chatting with IMS Global speaker, Sasha Pallari, creator of the #FILTERDROP campaign about what influences her. Sasha will be speaking at this year's Influencer Marketing Show Global on Thursday, which is our dedicated creator day. You can still buy tickets so that you don't miss out on Sasha's, or anyone else's sessions. Thank you Sasha for being a wonderful guest! Check out Sasha on socials.

In today's episode, we talk with Corinne Travis. She is an experienced director of influencer marketing and brand partnerships at CJ Affiliate, where she helps influencers and media sites maximize monetization through affiliate marketing and truly demystifies the world of contextual commerce for top tier brands. After noticing that brands and influencers were consistently looking for ways to create long term, impactful partnerships, she created and now leads the successful VIP marketing influencer service division at CJ Affiliate. Corinne has spoken in front of many brands and influencers on topics about monetization and influencer campaign strategy. She was recognized as a Top 50 influencer marketing employer by Talking Influence in December of 2019. Needless to say, Corinne truly is a force in this industry and has so much to share when it comes to best understanding affiliate marketing to drive your business forward. Today we'll cover the steps to creating a strong affiliate marketing strategy, multiple ways that you as an influencer can truly hone your affiliate marketing strategy so you can make money from the community that you have worked so hard to create, and why it is important to show brands that you have a powerful conversion rate to ultimately leverage getting you more money when it comes to brand partnerships. To learn more about Corinne, follow her on Instagram or LinkedIn: linkedin.com/in/corinne-travis-57197b3 www.instagram.com/cjnetwork/ For information about Blogist: If you are creator, and want help in any phase growing and monetizing your online channels enter your email at www.blogist.co/influencer If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html Follow Blogist on Instagram: https://www.instagram.com/blogist.co/

Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. He founded The Influence Marketer to share his ideas and knowledge with others looking to learn about this dynamic marketing strategy. Tom has been leveraging the power of influencer marketing since 2007, and a consultant helping corporate clients since 2009. He is an international speaker and recognized as one of the Top 50 experts in the field by Talking Influence. He writes for a number of outlets including Social Media Examiner, Social Media Today and TheBeautyInfluencers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kelsey Formost is a Copywriting & Marketing Expert, Podcast Host, and Mental Health Advocate who helps entrepreneurs find their voice and write words that sell (without sounding “sales-y” or feeling gross). She has been featured in prestigious publications like Business Insider, AdAge, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Hubspot's Inbound and SXSW. She's even won awards like the Top 50 Influencer Marketing Expert in the World by industry leader Talking Influence.Yes, Kelsey's easy-to-understand teaching style and can-do attitude have helped take struggling businesses to six figures and beyond, but her real mission is helping people find their authentic voice, so they feel deeply seen, heard and empowered every time they talk about themselves or their business. So far, Kelsey has helped over 9,000 individuals through her signature course Copy Class and has touched even more via her podcast, Find Your Magic.In this episode of Under the Influence:Hack for getting out of writer's blockPitching yourself & turning freelance into something biggerHow Kelsey's podcast has allowed her brand to thriveBusiness & soul perspectives of moving through fearWho/what has influenced Kelsey the mostGet to know Kelsey with rapid-fire questionsThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Kelsey:Instagram: @kelsey.writes Website: kelseyformost.com Podcast: Find Your MagicListen Notes: www.listennotes.com Referenced book: Codependent No More ; The Universe Has Your BackReferenced podcast: You Are Good ; This Ends at PromConnect with Whitney:Instagram: @whitneyeckisPodcast IG: @undertheinfluence.pod  Eckis Marketing: @eckismarketingGet Supr: @getsuprMore information about the show + businesses: whitneyeckis.comThis show is produced by Soulfire Productions