Brave + Boss: The Podcast

If you're looking to build a strong community around your brand, this episode is for you. I chat with Elizabeth Joy, founder of Conscious Life & Style and owner of Conscious Fashion Collective, about her journey from sustainable fashion blogger to community builder. Elizabeth shares practical tips on fostering connections, creating impactful content, and developing long-term influencer partnerships. Whether you're growing a brand or seeking deeper customer engagement, this episode will inspire you to think differently about how you connect with your audience and scale your business. Resources: Learn more about Conscious Fashion Collective: https://consciousfashion.co/ Sign up for the Conscious Fashion Collective newsletter: https://conscious-fashion-collective.ck.page/newsletter Conscious Fashion Collective Instagram: https://www.instagram.com/consciousfashion You can find Elizabeth Joy on Instagram here: https://www.instagram.com/consciousstyle ********** For a complete breakdown of the episode, visit: https://www.kristisoomer.com/blogs/ecommercemaven/growing-through-connection-how-elizabeth-joy-built-a-thriving-sustainable-fashion-community Website: www.kristisoomer.com Instagram: www.instagram.com/kristisoomer

If you're ready to turn one-time customers into loyal subscribers, this episode is for you. I chat with Sarah Williams, founder of Launch Your Box, about how she built a multimillion-dollar subscription box business. Sarah shares her journey from owning a small gift shop to scaling a thriving eCommerce business, offering actionable tips on creating a unique customer experience, building community, and generating consistent recurring revenue. Whether you're considering launching a subscription box or looking to scale, this episode is packed with valuable insights. Resources: Learn more about Sarah Williams, her coaching programs, and her book: Visit https://www.launchyourbox.com/ Instagram: Follow Sarah Williams at https://www.instagram.com/howtostartasubbox Get Sarah's book One Box at a Time: Visit https://www.launchyourbox.com/one-box-at-a-time ********** For a complete breakdown of the episode, visit: https://www.kristisoomer.com/blogs/ecommercemaven/unlocking-the-power-of-subscription-boxes-marketing-scaling-and-satisfying-customers-with-sarah-williams Website: https://www.kristisoomer.com Instagram: https://www.instagram.com/kristisoomer

If you're tired of chasing vanity metrics and ready to transform your social media strategy, this episode is for you. I chat with Laura Sinclair, founder of The LJ Social Agency, about going beyond likes to create content that drives real action. Laura shares her journey from corporate marketing to running a successful social media agency and offers actionable insights on showing up authentically, leveraging collaborations, and understanding your audience. Whether you're struggling to find your brand's voice or looking to refine your strategy, this episode is packed with valuable takeaways. Resources: Learn more about Laura Sinclair, her retreat, social media agency, and podcast: Visit https://www.laura-sinclair.com/ Instagram: Follow Laura Sinclair at https://www.instagram.com/itslaurasinclair Full Show Notes: For a complete breakdown of the episode, visit https://www.kristisoomer.com/blogs/ecommercemaven/beyond-likes-transforming-your-social-media-strategy-with-laura-sinclair Connect: Website: https://www.kristisoomer.com Instagram: https://www.instagram.com/kristisoomer

If you've ever felt the weight of entrepreneurial loneliness, then this episode is for you. In today's episode, I'm sharing my personal journey through the isolation that many founders face and offering practical strategies to build a supportive network around you. Whether you're feeling the strain of being a solo founder or just looking for ways to connect with like-minded entrepreneurs, you'll find valuable insights here. As business owners, we often focus solely on growth and profitability, but what about the mental and emotional challenges? Today, I delve into the importance of community, mentorship, and collaboration. Learn how joining programs like Marie Forleo's B-School, participating in online communities, and even forming masterminds can transform your business and personal well-being. We'll discuss the different levels of support available, from free online groups to paid mentorship programs, and how each can play a crucial role in your journey. If you've ever felt isolated in your entrepreneurial path, this episode will provide you with actionable steps to find your tribe and thrive. Resources: The Forum: A mentorship program for Canadian entrepreneurs. https://www.theforum.ca/ Marie Forleo's B-School: An online business program that was transformative for me. https://shorturl.at/1ULFv Workspace Six: A free Slack community for eCommerce brand owners. https://www.workspace6.io/ My eCommerce Facebook Group: Join my community for eCommerce entrepreneurs. https://www.facebook.com/groups/braveandboss My Coach, Hina Khan's Amplify you - the Rise program. https://shorturl.at/KfhPu **************** Full Show Notes: https://www.kristisoomer.com/blogs/ecommercemaven/dont-build-it-alone-a-guide-for-founder-loneliness Connect: Website: https://www.kristisoomer.com Instagram: https://www.instagram.com/kristisoomer Marie Forleo's Free Workshop: "From Scratch to Millionaire: Get the 3-Part Playbook to Build a Profitable Business - Fast" Sign up for this free, invaluable workshop happening next week! https://shorturl.at/1ULFv

Want to reach your revenue goals and skyrocket your eCommerce success? In this episode, I break down the eCommerce Growth Formula to unlock access to 'the how' of achieving your revenue goals. Whether you're starting out or refining your strategy, get actionable insights and practical tips to set and achieve your growth goals.

In this episode of the eCommerce Maven podcast, I share essential strategies for planning, executing, and marketing a successful big sale event. With the challenges of 2024 impacting many ecommerce businesses, I'll show you how to use sales events to manage inventory and boost revenue. Learn how to set clear objectives, implement effective discount strategies, and navigate the logistics of a big sale. Whether you're looking to clear out excess inventory or hit a specific revenue goal, this episode provides the roadmap you need. Tune in and discover how to turn your sales events into powerful growth drivers for your business!

Feeling like you'd love more stability in your eCommerce business? Why not give Wholesale a go! Wholesale has gotten a bad rep in the last decade due to the over glamourized popularity of "DTC" eComerce. Join us and Wholesale Expert, Uchechi Ezurike-Bosse as she shares her blueprint for mastering wholesale. No matter what size your business or product you sell, there's an opportunity for you to sell more in bulk, and balance out your business. You can find Uchechi on Instagram at https://www.instagram.com/uchechi.ezurike.bosse To learn more about Uchechi's Wholesale Mastery program, visit: https://shorturl.at/1jx2w For the full show notes and all the resources mentioned visit: https://www.kristisoomer.com/blogs/ecommercemaven/mastering-wholesale-uchechis-blueprint-for-ecommerce-expansion

Welcome to the third episode of season eight where we explore productivity strategies for small business owners who aim to achieve more with less stress. If you're tired of feeling pulled in 18 different directions, then this episode is for you! This discussion is not just about traditional productivity tips; it's about transforming how we think about work and efficiency in our ecommerce businesses. For links to all the resources mentioned, head to the show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/how-to-maximize-your-productivity-without-burning-out

The ultimate antidote to figuring out how to survive in a difficult economic climate- this week's episode focuses on how to THRIVE instead. I'm sharing on the Ecommerce Maven podcast 5 ways to shift your perspective and get back on track to growth in your product-based business. For full show notes, visit: https://www.kristisoomer.com/blogs/ecommercemaven/5-ways-to-thrive-in-an-economic-downturn

Dive into the latest episode of the eCommerce Maven podcast, where we explore crucial strategies to help your business thrive during an economic downturn. This episode is packed with actionable advice on managing cash flow, optimizing inventory, generating revenue, cutting costs, and adjusting pricing strategies. Whether you're a seasoned business owner or just starting out, these insights are designed to fortify your business against the challenges of today's economic climate. Join us as we share personal experiences and practical tips that can make a real difference in your operations. Tune in now to learn how to navigate these turbulent times and keep your business afloat and thriving. For detailed show notes and resources, https://www.kristisoomer.com/blogs/ecommercemaven/5-ways-to-survive-an-economic-downturn

Are you gearing up for the biggest retail event of the year? If not, then it's time to get your Black Friday game plan sorted. Join me as I share my 5-step process for planning a black friday that's profitable, sustainable and aligns with your brand's values. We'll dive deep into understanding your customers' behaviour, aligning your offers, executing promotions seamlessly, and optimizing your efforts. It's never too late to start strategizing for Black Friday. Let's make this holiday season your most profitable yet! For more resources, check out the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/master-black-friday-this-year

Join us as we delve deep into an enlightening conversation with Marie Forleo, creator of the game-changing Time Genius program. Forged from personal struggles with time management, productivity, and work-life balance, Marie's unique philosophy values time as our most vital resource. Diving into her approach, we explore the insidious cycle of 'never enough,' that many entrepreneurs experience, and discuss how to use time effectively for both business growth and personal fulfillment. Learn more about Marie + get the link to sign-up for her FREE Time Genius workshop at: https://shorturl.at/glMW7 full show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/work-less-make-more-say-goodbye-to-time-stress-with-marie-forleo

Master the Money Game: learning to triumph over your eCommerce inventory and finances with Alyssa Lang of Magnetic Bookkeeping and Consulting, as well as Workflow Queen. For more details visit the show notes at: www.kristisoomer.com/blogs/ecommercemaven/master-the-money-game-triumph-over-ecommerce-inventory-and-finances-featuring-alyssa-lang

Curious if your product is priced too high or too low? In this episode of the Ecommerce maven podcast, I shared tips on how to know if you've priced your product right. Find out what you need to consider when evaluating your pricing strategy. For more details visit the show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/is-your-product-priced-right-heres-how-to-find-out

What does your New Customer Acquisition percentage look like? In this episode, I go through the nuts and bolts of new customer acquisition, repeat rate, why the new customer percentage metric really matters, and some tips on how to track and some make it better. Check out the show notes for all of the resources mentioned: https://www.kristisoomer.com/blogs/ecommercemaven/the-1-predictor-of-growth-in-your-ecommerce-store

Take your Shopify store to the next level! In this episode, we share the top 10 essential apps every Shopify store needs to run smoothly in 2023. Check out the full show notes at: https://www.kristisoomer.com/blogs/ecommercemaven/the-top-10-apps-your-shopify-store-needs-in-2023

Let's delve into the core elements of a high-converting product page and reveal the secrets behind creating a customer experience that leads to sales. We break down the anatomy of a winning eCommerce product page and share expert tips to help your online store turn browsers into buyers. For all the links, check out the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/conversion-goldmine-the-anatomy-of-top-converting-ecommerce-product-pages Want to stay connected? Join me on Instagram: https://www.instagram.com/kristisoomer Love this episode? Rate and review!

Discover 10 powerful niche marketing strategies to captivate your target audience and dramatically boost your eCommerce sales. For all the links, visit the show notes: https://www.kristisoomer.com/blogs/ecommercemaven/10-ways-to-master-niche-marketing-captivate-your-target-audience-and-boost-your-ecommerce-sales Want get coached by me? I'm opening up a few spots in next few months for 1:1 coaching. Visit kristisoomer.com to learn more.

Are you struggling to crack the code on Facebook Ads for your eCommerce business? In this episode, I dive into eCommerce Ad Mastery and we tackle 8 common Facebook campaign challenges. Show notes and links are here: https://www.kristisoomer.com/blogs/ecommercemaven/ecommerce-ad-mastery-tackling-8-facebook-campaign-challenges

What is ChatGPT and how can I use it to level-up my business? On this episode of the eCommerce Maven podcast, I share 5 ways you can use ChatGPT to streamline your workflow, significantly cut down your costs, and potentially even eliminate the need for certain employees. For all the links mentioned, check out the show notes here: https://www.kristisoomer.com/blogs/ecommercemaven/5-ways-to-use-chatgpt-in-your-ecommerce-business

Feeling like it's a struggle to get sales this year? You're not alone. Although many eCommerce brands finished strong in 2022, this year has been off to a rocky start. On the season premiere, I share an update on where I've been for 10 months and 5 easy quick wins you can try now for a short-term sales boost.

Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I'm going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I'm also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive content or discounts to your email list. So, make sure to listen to this episode and start using email marketing to boost your business's success! Key Highlights: [00:20 - 06:32] Open Segment An overview of one of the most underrated marketing channels Why email marketing is an important channel for businesses to consider It is important to track how much revenue email marketing is contributing to a business's overall revenue [06:33 - 15:16] There Are Many Ways to Grow Email Marketing Revenue How people can grow their email lists It is key for purpose-driven brands to consider their margins when doing offers and to test different offers to see which ones convert the best You should have a plan and determine who you're going to send your emails to [15:17 - 19:35] Less Is More When It Comes to Email Management Why people shouldn't be afraid to email people The benefits of email marketing Kristi discloses the main tactic for increasing email marketing revenue [19:36 - 21:25] Closing Segment Register and enroll in The Email Marketing Masterclass here. Don't miss the free 60-minute webinar where you'll learn how to amplify your revenue through content, connection, and communication. The workshop is live. The recording will be sent to all who register! Limited to 50 participants. You'll find all the information at this link: https://my.demio.com/ref/4tEnAjeUuMeDUv15 Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! • Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. • Learn more about my story on my website. • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out. • Take my online courses and let's grow your impact and income. • Join our FREE Facebook group for eCommerce store owners. Key Quotes: "If you were to sell your business today, each of those email subscribers is worth something because those email subscribers are their own channel. This is something you own.” - Kristi Soomer "Email marketing is underrated because there are so many things that can be done with it, such as growing a list, nurturing it with great content, and automating some of the processes.” - Kristi Soomer

Are you feeling overwhelmed because your sales aren't growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows us how starting a business in a time of uncertainty can have a negative impact on sales. You don't want to miss this episode since Kristi offers relevant and meaningful tips on how to increase traffic and sales, and provides a 90-day marketing plan template so you can start to strategize and put some plans in place to get your eCommerce sales growing. Key Highlights: [00:20 - 05:24] Open Segment An overview of why sales are the oxygen of an eCommerce business. The reasons why your sales aren't growing and what you can do to turn that around. You need to know what your goals are if you don't have historical sales to look back on. [05:25 - 12:37] Make Sure You Have Enough Inventory Available There is a balance between launching new products and having replenishment of products to support new and existing customers The key to success in eCommerce is making sure that you have a product line that can be extended off of what you have currently. Making sure that your design calendar is in line with your product launches can help you achieve success. [12:37 - 20:35] Focus on New Customer Acquisition and Use paid channels Why people are bouncing off your site without viewing many pages. How you can track and look for key metrics. What you can do if you're not growing your average order value year over year. [20:35 - 21:46] Closing Segment Don't freak out if your sales aren't growing. You can really turn around and get it back on track. Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! • Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.  • Learn more about my story on my website.  • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out. • Take my online courses and let's grow your impact and income.  • Join our FREE Facebook group for eCommerce store owners. Key Quotes: "I just decided to really slow down and focus on what matters most, what drives the most revenue for us." - Kristi Soomer "You have to really know your numbers, know what's driving the sales decline, and then be able to test stuff to see if you can fix it." - Kristi Soomer

With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers. It may sound simple but it takes a lot of research, planning, and restrategizing to use influencer marketing for your business. In today's episode, we will deep-dive on what influencer marketing is, how it could help your business and the practical tips on how you could create a strategy. Find links, resources mentioned, and full show notes: at:https://www.kristisoomer.com/blogs/retail/what-works-in-2022-for-influencer-marketing-in-ecommerce Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Getting traffic to your website is essentially getting visitors to your website with the potential of converting to paying customers. Is your strategy getting you enough traffic, and are they converting? In this episode, we will talk about how we could improve your website traffic, understand your metrics and realign your strategy according to your goals. Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/you-need-more-website-traffic-and-how-to-get-it Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

In today's episode, Amy Eliza Wong, the founder of Always On Purpose talks about the distorted effect of ‘shoulding' oneself and how you could shift your mindset to get things done without the negative ‘shoulding' effect. Amy is an executive leadership coach, author, speaker, and facilitator working with organizations such as Airbnb, Salesforce, Roku, LinkedIn, Facebook, the Navy SEALS, and more. Amy offers transformative leadership development and cutting-edge communication strategies to executives and corporate teams around the world, as well as institutions including Stanford University and the University of California at Berkeley. Amy pulls from various disciplines, studies, and practices to find a consilient approach to achieve flow and create profound impact through the three lenses of Self, Relationships, and Results. As a certified executive coach with expertise in transpersonal psychology, design thinking, interpersonal neurobiology, and Conversational Intelligence, Amy has catalyzed transformative growth for hundreds of executives and teams. She has a passion for helping leaders identify blindspots, reclaim precious time, energy, and creative bandwidth, and create next-level impact. Her new book, Living On Purpose, will be released May 24, 2022. Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/stop-shoulding-on-your-business-and-unlock-more-time-energy-and-resources-ft-amy-wong Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Staying calm is being in control of the situation no matter how difficult it might be. When you are less affected by the external conditions, you could significantly change your lifestyle, relationships, jobs, and even your business! Megan Hamilton is a speaking, visibility, and confidence coach for women and nonbinary people. She used her classical theatre training and 25+ years of performance to build a step-by-step speaking system that not only allows you to deliver incredible speeches but also provides you with a framework to have difficult conversations, build your confidence and increase your visibility. She uses shadow work to help you tune in to your intuition and discover the root of what contributes to fear. She's the host of Ubu pod and can be found online at www.ubuskills.com. She's also a musician, has recorded 5 albums of original music, and has toured across Canada from Newfoundland to BC, as well as into the US. Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-stay-calm-in-difficult-situations-ft-megan-hamilton Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

The greatest asset to own is a business that is not dependent on its owner. This allows you to have complete control of your time so you can spend more time with what matters most. We are joined today by Arianna Taboada the founder of The Expecting Entrepreneur, a consulting firm that helps entrepreneurs design parental leave plans that meet their business model and personal needs. Learn practical tips on how you can create a system that would enable you to grow and scale your business all while still being able to take a time off for yourself! Find links, resources mentioned and full show notes at: ​​https://www.kristisoomer.com/blogs/retail/planning-for-a-leave-without-sacrificing-business-success-ft-arianna-taboada Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Want to grow your business by driving organic traffic to your website, and not have to rely on the unpredictability of paid ads? Welcome to Brave and Boss with Kristi Soomer in this episode we dive into Search Engine Optimization; organic search, backlinks, keywords, and tips you need to know right now to get more traffic to your website. Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/seo-basics-for-driving-ecommerce-traffic Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

Money - Some entrepreneurs love to talk about it, most entrepreneurs love to avoid it and all entrepreneurs need to manage it. Welcome to Brave and Boss with Kristi Soomer and in this week's episode, virtual CFO founder, Aimee LaLiberte, talks to us about money mindset, cash, flow, finances, and building a profitable business. Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-create-a-money-management-system-for-your-business-ft-aimee-laliberte Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“I love helping people understand that you can be successful and still find time for everything else in your life that matters. Because work should never be the only thing that matters.” - Jessica Bledsoe How do some people find the time to live more and work less, while achieving their goals? Welcome to Brave and Boss with Kristi Soomer and in this week's episode, Jessica Bledsoe talks all about how you can be more intentional with your time and do more with less. Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-use-intentional-time-mapping-to-get-more-done-ft-jessica-bledsoe Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“I feel like a lot of small businesses' fall down is that they don't spend time planning, they just spend time doing.” - Kristi Soomer Are you setting your year up for success by starting it out with a plan? On this episode of Brave and Boss with Kristi Soomer, we walk through planning in 90-day sprints using the Entrepreneurial Operating System. Grab a pen, a calendar, and let's get planning! Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-plan-for-best-year-yet-in-2022 Resources Mentioned: GOAL SETTING COURSE https://www.kristisoomer.com/products/customizable-90-day-digital-marketing-plan-goal-setting-course?variant=39918391689378 Gino Wickman's book, Traction:https://www.eosworldwide.com/traction-book V/TO Vision Traction organizer Template:https://www.eosworldwide.com/eos-toolbox Video: https://www.eosworldwide.com/video-8-key-questions Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“I think in the beginning, people don't realize how few and far between good factories are. So when you do find someone, go all out, make them feel appreciated.” - Liz Long Welcome to Brave and Boss with Kristi Soomer. Are you an entrepreneur with a genius idea for a new product? A business owner who wants to extend their product line? Or do you just want to get into eCommerce but have no place to start? On this week's episode, product manufacturing guru, Liz Long, talks about how to get your product made. Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-get-your-product-manufactured-successfully-ft-Liz-Long Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“A lot of us are sitting there doing the same thing over and over again, and expecting different results. And the only way we can stop that cycle is by being real with what's actually happened. That takes data, reflection, and time.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. In this episode, I show you how to do a year end review so that you can figure out what's working, what's working and how to make 2022 your best year yet! Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/do-a-year-in-review-for-your-ecommerce-store Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“One of the mistakes I would say that I see a lot of people make is actually the way that they create content is very much about, ‘Here's my product, look at my product, look at me.' And I'm on a little bit of a mission to help people actually connect with their audience, and let them in through storytelling,” - Deidre Tshein Welcome to Brave and Boss with Kristi Soomer. We're talking all about content with Deidre Tshein; why it matters and why prioritizing content development needs to be high up on your list. Connect with Deidre Follow Deidre on Instagram --> https://www.instagram.com/thegrowthboss Check out Deidre's website --> https://www.thegrowthboss.com Check out Baker Box NYC → https://bakerboxnyc.com To learn how to build your visibility and generate leads from social media (while spending only 2 hours a week on it), join the 4-Day Scale Your Funnel with Instagram Bootcamp with Deidre here --> https://www.capshounlocked.com/scale Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/creating-your-celebrity-through-the-live-content-multiplier-ft-deidre-tshein Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“Businesses and entrepreneurs have to value their intellectual property and their protections, as much as they value growth in scaling.” - Francesca Witzburg Welcome to Brave and Boss with Kristi Soomer. In this episode, we speak with Francesca Witzburg, an Intellectual Property Lawyer, on how to protect our businesses. While legal talk may fly over many of our heads, protecting your intellectual property is something you do not want to see the wrong side of in your business. Connect with Francesca Visit her on Instagram @thetrademarkattorney Website: www.Francescawitzburg.com Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-stay-protected-&-profitable-using-intellectual-property-and-contracts Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“Spend some time looking at your sales over last weekend. Pull those days that match up to Black Friday from last year and check out your growth. look at the KPIs that would be most important for this and start to track them because that's where we start to see where the opportunities are in the brand for growth and for performance.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. In this solo episode, we get the scoop on Black Friday, how come many felt like sales were down while others saw growth? We discuss the possible factors that played a role in sales, or a lack thereof and what you can do going forward into the holiday season to finish 2022 strong. Find links, resources mentioned and full show notes at: https://www.kristisoomer.com/blogs/retail/black-friday-cyber-weekend-ecommerce-wrap-up Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“I really believe that your genius is as unique as your fingerprint. At the end of the day, You are the competitive advantage. And when you weave in your gifts and your red thread and everything you've been through in your life, you are creating not just a product or thing, but you're creating the articulation of your own soul. And that's something that other people just wouldn't be able to do.” - Kelly Trach Welcome to Brave and Boss with Kristi Soomer. Today's guest, Kelly Trach, is a mentor of mine for my coaching business. In this episode, we discuss finding your genius and ditching self-doubt so you can finally thrive in your business. Find links, resources mentioned, and full show notes at: https://www.kristisoomer.com/blogs/retail/how-to-find-your-genius-ft-kelly-trach Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“Communication shapes our relationships. And if we all knew how to be a little kinder, how to resolve conflicts quickly, and deal with people with whom we disagree in a better way, I think there would be a lot more open communication and less stress all around.” - Debra Roberts Welcome to Brave and Boss with Kristi Soomer. Communication expert, Debra Roberts joins us to talk all about relationships and communication and how to get the right message across in your business and your personal life. Full Show Notes At: https://www.kristisoomer.com/blogs/retail/how-to-have-difficult-conversations-with-ease-ft-debra-roberts Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“I think the biggest hurdle people face when they're launching a product is that they don't know where to start and it seems so overwhelming. So what I typically do is take them through a product development process, and we go step by step through different phases.” - Nicole de Larzac Welcome to Brave and Boss with Kristi Soomer. Nicole de Larzac joins us today to talk all about the essential steps to launching and growing a product-based business. Launching and growing a product business can seem really overwhelming and like it's only for people in the know. But it ought to be accessible to everyone! Nicole de Larzac is a Product Business Coach who takes the mystery out of building a product business by helping aspiring entrepreneurs launch and scale their product businesses. In addition, Nicole is a seasoned Marketing Consultant and consults for global brands and businesses to help them with their brand strategy and growth. Full Show Notes At: https://www.kristisoomer.com/blogs/retail/how-to-create-a-winning-product-ft-Nicole-Delarzac Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“That is the new way of looking at things like now. We have to look at data holistically and look at sales, and that becomes harder to optimize against, to be honest. That's really the challenge that we're facing right now.” - Kristi Soomer Welcome to Brave and Boss with Kristi Soomer. We are kicking off Season 5 with what's going on with the podcast, my take on entrepreneurship right now heading into the busiest season of the year, and what to expect this season. Full Show Notes At: https://www.kristisoomer.com/blogs/retail/season-5-brave-boss-podcast-premiere-ecommerce-has-changed-have-you Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“In the workplace, when we start to micromanage other people, nobody gets anything done. It's just another example of how control gets us farther from our desired goals.” - Dr. Brooke Smith Welcome to Brave and Boss! I'm Kristi Soomer. Today's episode is our season finale! I have Dr. Brooke Smith to discuss entrepreneurs' biggest challenges and how to overcome them. From being unable to let go of control, to not having enough time, to overcoming the mental challenges of entrepreneurship such as fear and anxiety. We talk about all this and more! Full Show Notes At: https://www.kristisoomer.com/blogs/retail/move-through-self-doubt-and-build-confidence-ft-dr-brooke-smith Connect with Dr. Brooke Visit www.drbrookesmith.com and follow her on Instagram (@drbrookesmith) Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“What we really focus on is the luxury concierge style of doing business. Really knowing those top 20% of your clients, knowing their tastes and not necessarily automating everything in your business, but having that human touch.” - Kathleen Cutler Welcome to Brave and Boss! I'm Kristi Soomer. On this episode, I welcome Kathleen Cutler to talk about fundamental sales tactics and techniques. If you're running an online business and you feel like your website or your customer experience is a little bit too impersonal, then stay tuned. Full Show Notes At: https://www.kristisoomer.com/blogs/retail/turn-relationships-into-revenue-ft-kathleen-cutler Connect with Kathleen Website: www.kathleencutler.com Instagram: http://instagram.com/kathleencutler Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

It goes without saying that running a business is CHALLENGING. If you're just starting to grow your business and you're finding yourself looking for a self-care system, unable to let go of control, wishing there were 50 hours in a day, or Googling possibilities for you to clone yourself, then this episode is a must-listen! Welcome to Brave and Boss! I'm Kristi Soomer. On this episode, I welcome Sarah Dawn to talk about how she helps business owners eliminate overwhelm, overworking, and burnout, her strategies for doing more with less, and achieving the elusive work-life balance! Full Show Notes At: https://www.kristisoomer.com/blogs/retail/take-work-off-your-plate-while-growing-your-biz-with-sarah-dawn Connect with Sarah Follow her on her Instagram @Sarahdawnesq and visit www.sarahdawnconsulting.com Listen to her podcast The Blissed Biz Podcast: https://podcasts.apple.com/us/podcast/blissed-biz/id1548297014 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.

Is summer procrastination getting to you? Or do you feel like you're not getting enough done? I'm here to give you my best productivity tips to get stuff done and get them done efficiently! Welcome to Brave and Boss! I'm Kristi Soomer. On this episode, we're talking all about productivity. I'm sharing my favorite prioritizing methods for how you can figure out what to work on to move your business forward instead of spending days putting out fires or feeling busy without getting actual stuff done. Full Show Notes At: https://www.kristisoomer.com/blogs/retail/productivity-tips-for-founders Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me Twitter: https://bit.ly/39NSqno YouTube: https://tinyurl.com/yypc4b5a LinkedIn: https://tinyurl.com/y4g2ddyw Pinterest: https://tinyurl.com/yxpna4qc Instagram: https://www.instagram.com/kristisoomer/

“There are three things that have to happen before anybody will ever purchase from you. Your customers have to know you, they have to like you, and they have to trust you.” - Allie Martin Welcome to Brave and Boss! I'm Kristi Soomer. On this episode, we're talking all about social media with Visibility Expert, Allie Martin. If you're scared to show up as yourself on social media as the face of your brand, then this is a must-listen for you. Full Show Notes At: https://www.kristisoomer.com/blogs/retail/how-to-create-one-month-of-social-content-in-30-minutes Connect with Allie Website: https://www.iwantfamefortune.com/ Instagram: https://www.instagram.com/TheAllieMartin Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.

It’s one thing to go on a usual shopping spree and another to buy at a marketplace that empowers women-owned businesses around the world while contributing to taking care of the environment. That’s what Sam and Lance are all about. Alora May joins us in this episode to talk about the idea of “ethical shopping” and how to grow your business in a world where customers are now going online. Buy at Sam and Lance and start your ethical shopping spree while helping Alora and Veronica in empowering women businesses and artisans around the world. You can also visit their Facebook, Instagram, and Pinterest pages. Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-create-an-ethical-ecommerce-marketplace-ft-alora-may-from-sam-lance Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.

It's often said that what gets you to the level you're at in your business, won't get you to the next level. If you want to be a $1,000,000 business, thinking like a $100,000 business will not get you there. Welcome to Brave and Boss! I'm Kristi Soomer. On this episode, I'm sharing my best tips for when you're feeling super with your business. At many points in our business, we can experience hitting a ceiling. I'm delving into several things you can consider doing when you're feeling stagnant in your business, so let's get into it! Full Show Notes at: https://www.kristisoomer.com/blogs/retail/how-to-get-unstuck-at-a-sales-level-in-your-business Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.

Here's an eCommerce nightmare; Having too much inventory of a slow-moving product while being sold out of all your popular items. Inventory can be really, really messy. Welcome to Brave and Boss! I'm Kristi Soomer. On this episode, I'm going to be talking all about inventory and forecasting. How do you ensure that you have the right product in at the right time and that you don't run out too soon or overstock? Let's dig into this incredibly important document for product-based businesses. Full Show Notes at: https://www.kristisoomer.com/blogs/retail/the-art-and-science-of-inventory-management Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.

I don't know about you, but I sometimes find myself browsing through eCommerce stores and thinking, “Wow, this brand looks very similar to that other brand.” On this episode of Brave and Boss we're covering how to infuse more of you into your online store. It's so easy for brands to just blur together. We don't want that. So we're going to be talking all about ways that you can differentiate your brand through personalization. Full Show Notes at: https://www.kristisoomer.com/blogs/retail/5-easy-ways-to-personalize-your-store Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.

We know affiliate marketing is a tool we should be incorporating into our eCommerce growth strategy, yet it can be so confusing. What software should you use? How much should you pay your affiliates? How do you run an affiliate program? Where do you find affiliates? Today, my guest Rick Magennis and I are going to tackle your questions. Rick Magennis is the founder and president of Bearcat Media, LLC, a full-service, high-touch performance marketing (affiliate management) agency that educates prospects from small businesses to Fortune 500 companies. Rick has been in affiliate marketing for over a decade. There’s so much value in this episode, I hope you take something away! Full Show Notes at https://www.kristisoomer.com/blogs/retail/how-to-setup-a-successful-affiliate-marketing-program Connect with Rick Website: https://affiliateprogrammanagement.co/ LinkedIn: https://www.linkedin.com/in/rick-magennis/ Instagram: https://www.instagram.com/bearcatmediallc/ Facebook: https://www.facebook.com/bearcatmediaSEO/ Podcast: https://podcasts.apple.com/us/podcast/the-rick-magennis-show/id1502273600 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! Connect with me @kristisoomer on Twitter and Instagram I'm also on YouTube (c/RetailblissCa1), LinkedIn (in/soomer), and Pinterest (/braveandboss/)