Legends of the Brand

Legends of the Brand welcomes Amin Momen from Momentum to discuss the 25th anniversary of the City Ski Challenge. Momentum, initially founded as Momentum Travel in 1996 as a bespoke travel agency, evolved to focus on mountain experiences and is now known as Momentum Experiences. The City Ski Challenge, started in 2000, was created to bring the London business and financial community together in the Alps for networking and skiing.The City Ski Challenge is more than just a race; it's a blend of networking, business opportunities, and entertainment. The event typically begins on Thursday and concludes on Sunday, offering a variety of activities. Over the years, the event has grown to include comedy shows, panel discussions, and music, creating a festival-like atmosphere. This year features Frank Gardner from the BBC, hosting a current affairs quiz. This year Momentum has partnered with Howden and Snow+Rock, as well as Crans Montana. Plus the event also supports charities, providing them with visibility and networking opportunities and this year, working with GB Snow Sport to raise awareness and support for their athletes.We encourage everyone participate in the City Ski Challenge, regardless of their skill level, and to enjoy the spirit of competition. The event is best described as the "best ski weekend in the Alps" and a "brilliant fun" networking opportunity.The Momentum City Ski Challenge takes place March 14th to 16th in Crane Montana 2025Find our more:https://momentumxp.co.uk/get-inspired/city-ski-championships/

In Part 2 of this Legends of the Brand episode, we dive deeper into the inner workings of Heidi and the personal journey of its founder, Marcus Blunt. Marcus provides insights into the evolving landscape of the ski holiday market, noting the impact of Brexit on traditional chalet holidays and the rise of self-catered options like apart-hotels. He also discusses the shift toward last-minute bookings, driven by factors like unpredictable snow conditions and increased flight availability A key focus of the conversation is Heidi's aggressive yet targeted marketing strategy, which leverages digital platforms to reach passionate skiers while maximizing return on investment. Marcus explains how this approach stems from his data-driven mindset and the niche nature of the ski holiday market. Maintaining authenticity during rapid growth is a challenge Marcus acknowledges head-on. He emphasizes the importance of clearly defined values, strong company culture, and a rigorous recruitment process to ensure new team members align with Heidi's ethos. To illustrate Heidi's commitment to customer experience, Marcus shares a heartwarming story of a first-time skier who, despite enduring a holiday riddled with mishaps, ultimately found joy in disconnecting from technology and connecting with his family on the slopes.  This anecdote underscores Heidi's belief in the transformative power of mountain experiences. Rounding off the interview are the signature Legends of the Brand "three questions," where Marcus distills Heidi's essence his, legacy and his choice of who a legend is.

This episode of Legends of the Brand features Marcus Blunt, founder of the ski holiday company Heidi. Marcus shares his unique journey from a childhood filled with international moves, thanks to his diplomat father, to his passion for skiing that bloomed in unlikely places like Australia and Scotland. He speaks candidly about how his early career detours, including stints at British Airways and other travel companies, ultimately led him to identify a gap in the ski holiday market. Driven by a desire to simplify the often complex process of booking customized ski trips, Marcus, along with his brother, co-founded Heidi. He delves into Heidi's innovative approach, which blends the convenience of package holidays with the flexibility of DIY planning. He emphasizes the company's commitment to providing a human touch, with expert advice and support available throughout the booking and travel experience, recognizing the unique challenges and anxieties that can arise during ski holidays, especially for families and first-time skiers. But what sparked this entrepreneurial leap? What makes Heidi different from traditional ski holiday companies? And how does Marcus's own diverse skiing background, from small slopes to mega-resorts, influence Heidi's destination choices? Tune in to discover the answers and gain insights into the evolving world of ski holidays. Find our more visit www.Heidi.com

In this episode of Legends of the Brand, we dive into the world of elite snowsports leadership with Vicky Gosling OBE, Chief Executive of GB Snowsports. Vicky shares her fascinating journey, from growing up in the Wirral to her time in the Royal Air Force, where her experiences included deployments worldwide, and culminated in her role as Group Captain. Her transition from the military to leading transformative projects like the Invictus Games highlights her ability to channel a sense of purpose into creating meaningful change. Vicky's insights into the parallels between military mission command and high-performance sports leadership set the stage for a compelling discussion. As GB Snowsports' leader, Vicky discusses the organization's bold goal of becoming a top-five snowsports nation by 2030. She highlights their impressive results, including podium finishes across all 12 disciplines and three reigning World Champions. Vicky emphasizes the importance of innovation, collaboration with world-class coaches, and empowering athletes to perform in high-risk environments. Her passion for expanding access and raising the profile of British snowsports shines through as she describes the unique challenges and opportunities of leading a sport not traditionally associated with the UK. The conversation delves into the rich history and purpose of the Invictus Games, which Vicky helped to launch alongside Prince Harry. She recounts inspiring personal stories of athletes whose lives were transformed by the power of sport, showcasing its role in recovery and rehabilitation. From the UK to international stages, Invictus has not only created a platform for wounded, injured, and sick servicemen and women but also fostered a legacy of resilience and achievement. Vicky also reflects on GB Snowsports' inclusive ethos and efforts to broaden participation across diverse backgrounds, from grassroots to elite levels. She shares the importance of leveraging local facilities, increasing accessibility, and fostering talent through innovative programs like the Alpine Foundation. Her perspective on the interplay between grassroots participation and high-performance success underscores the organization's holistic approach to growth. In closing, Vicky discusses the upcoming Winter Olympics in Cortina, which GB Snowsports has dubbed their "home Olympics" due to its proximity and familiarity. She shares her hopes for continued success and describes the unifying spirit within her team. Whether you're passionate about sports, leadership, or personal growth, this episode offers inspiration and a behind-the-scenes look at the dynamic world of GB Snowsports. Find our more about GB Snowsport by following: IG @gbsnowsport www.gbsnowsport.com Invictus Games: IG @weareinvictusgames www.invictusgamesfoundation.org

In this second part of our conversation with Molly Butler, we dive deeper into the life of this remarkable athlete and artist.  Molly shares how her creative passion for painting and design has helps her decompress from the pressures of skiing, but is still a vital part of her journey as an elite skier.  With the high costs of training and competing, Molly's artwork, which includes mountain-inspired prints and cards, provides crucial financial support for her skiing career. She explains how selling her art can help maintain her focus on the slopes, all while sharing a piece of her creativity with others. In this episode, Molly also opens up about the figures who inspire her, both in sports and life. Whether it's strong women in the skiing world or individuals who have supported her along the way while she continues to strive for excellence.  So as the holiday season approaches; Molly's artwork offers a special opportunity for supporters to connect with her story. From Christmas cards to unique prints, her pieces not only make beautiful gifts, but also help fund her journey to represent Great Britain in alpine skiing. We invite listeners to check out her shop and be part of her remarkable journey. ⁠To support Molly and Find her art work visit: www.Mollybutler.co.uk⁠ Follow her journey: Instagram @mollyskigirl  LinkedIn  ⁠www.linkedin.com/in/molly-butler-138138269⁠ Many thanks for the continued support of: Oakley helmets, goggles and sunglasses    @oakleyski ⁠www.oakley.com⁠  Dynastar skis   @dynastarskis ⁠www.dynastar-lange.com⁠  Lange boots  @lange_boots ⁠www.dynastar-lange.com⁠  Vola poles and shin guards  @volaracing_sports ⁠www.vola.fr⁠ Fusalp ski gear  @fusalp  ⁠www.fusalp.com⁠  GB Snowsports  @gbsnowsports   ⁠www.gbsnowsport.com⁠  Ladies Ski Club  @ladiesskiclub   ⁠www.ladiesskiclub.org⁠  Vix protection  @vixprotection ⁠www.vixprotection.com

Such a pleasure to have the opportunity to speak with Molly Butler on the podcast especially as we ramp up to the winter season and her schedule gets full. Molly, is a rising star in British alpine skiing, recently promoted to the Europa Cup squad for the 2024/25 season. Known for her determination and skill on the slopes, she competes in various disciplines, excelling in slalom and giant slalom events. Molly represented Team GB at the European Youth Olympics and continues to push boundaries in the competitive world of alpine racing. Despite the financial challenges of pursuing elite-level skiing, Molly's passion and perseverance drive her forward, supported in part by her creative endeavors. Alongside her ski racing career, Molly is a talented artist, using her artwork to help fund her training and racing. From mountain-inspired prints to practical gifts, her art reflects her love for the outdoors and helps her bridge the financial gap many young athletes face. Molly really does embody the spirit of someone who blends creativity and athleticism, making her journey one to watch. Listen as we discuss her story in this, part 1 of our two part conversation. To support Molly and Find her art work visit: www.Mollybutler.co.uk Follow her journey: Instagram @mollyskigirlLinkedIn      www.linkedin.com/in/molly-butler-138138269 collaborators: Oakley helmets, goggles and sunglasses    @oakleyski www.oakley.comDynastar skis   @dynastarskis www.dynastar-lange.comLange boots @lange_boots www.dynastar-lange.comVola poles and shin guards @volaracing_sports www.vola.fr Fusalp ski gear @fusalp  www.fusalp.comGB Snowsports @gbsnowsports   www.gbsnowsport.comLadies Ski Club @ladiesskiclub   www.ladiesskiclub.orgVix protection @vixprotection www.vixprotection.com

If you are a snowsport professional, a ski instructor - or someone looking to get involved in this path; you should have a listen. In this, Part 2 of our conversation with Jeff Marks and Perry Schmunk from the PSIC we go deeper to learn about the this new organisation and the Method - which is the holistic foundation of the principles of how they teach. As always, we ask our guests about the legacy they want to leave and who they think is a legend. Join us on all great podcast providers and if you want to know more: https://www.psic.pro @psic.pro https://www.facebook.com/psic.proski

We start Season 5 with not 1 but 2 guests on the podcast. Jeff Marks and Perry Schmunk from the PSIC, a new ski school organisation slide on to the Podcast and share with us about the first year of this organisation. Jeff an Perry go into the ethos of the PSIC and share with us about the way they approach things which is called The Method, a holistic approach to the development of the skier & ski professional. If you are a snowsport professional, or ski instructor - or someone looking to get involved in this path; you should have a listen to learn more. Want to know more: https://www.psic.pro @psic.pro https://www.facebook.com/psic.proski

Last year I had the fantastic opportunity to interview the Legend -Glen Plake. Taking some inspiration I thought, why not grab some highlights of the podcast and put it to some music. So that's what this is. A small edit & remix of some quotes from our conversation. The goal, is to help share Glen's enthusiasm, expertise and passion for all things skiing in this small edit. Hope you enjoy.

Join us in Part 2 as we delve beyond the gates and racing lines, exploring Lesley's journey alongside Mike Jardine and Rare Management. Lesley lives and breathes for the outdoors, her infectious joy is as exhilarating as any downhill rush. Picture her slicing through untracked snow, conquering mountain bike trails, or simply soaking in the crisp Scottish air – with a smile as wide as the Highland panorama. In this episode too, I share a quote from an online source here is the Quote and Photo source: In this photo print, we are transported back to the exhilarating atmosphere of the 1987 FIS World Ski Championships held at Crans Montana. The focus is on Lesley Beck, a remarkable British skier who left an indelible mark on the world stage. With her determined gaze and poised stance, she epitomizes grace and strength as she navigates through the challenging slalom course. Lesley Beck's impressive career reached its pinnacle when she proudly represented Great Britain in the Winter Olympics at Sarajevo in 1984. This photograph captures her unwavering dedication and passion for skiing, showcasing her commitment to pushing boundaries and achieving greatness. The image itself is a testament to Colorsport's exceptional ability to freeze moments of sporting excellence in time. Stewart Fraser skillfully captures every detail - from the snowflakes gently falling around Lesley Beck to the intensity etched on her face - transporting viewers right into that thrilling competition. This print serves as a powerful reminder of not only Lesley Beck's incredible talent but also of all athletes who have dedicated their lives to their sport. It encapsulates both determination and inspiration, inviting us to relive those unforgettable moments where dreams were pursued fearlessly on snowy slopes. https://www.mediastorehouse.co.uk/colorsport-images/skiing/lesley-beck-1987-fis-world-ski-championships-7848059.html 

A life shaped by snowy slopes and Scottish spirit, Lesley Beck isn't your average athlete. This effervescent adventurer carved her name in ski history as a one of the youngest female slalom competitors at the 1984 and 1988 Winter Olympics and beyond - tackling the slopes with the tenacity of a Highland beast. But Lesley isn't  just about ski racing, though we talk about her origins, progression and development - we also look at her journey with Mike Jardine and Rare Management. With successes like brining the World Mountian Biking Championships to Fort William, Scotland, Lesley's story goes beyond gates and racing line. Lesley lives and breathes for the enchantment of the outdoors. Whether skiing fresh snow,  conquering a mountain bike trail, or simply soaking in the crisp Scottish air, her contagious joy for life is as exhilarating as any downhill rush. Listen in as we peel back the layers on Lesley's life, from navigating the adrenaline rush of Olympic competition to the satisfaction of building world-class sporting events in Scotland.  Get ready for a whole lot of Scottish spirit!

Part 2 In part 2 of our conversation we go deeper with Tim Sweeney into his book "Yank Down Under: A Drink and a Look Around Australia"  - and he  shares some his favourite parts of the book as well as who it's for.  We also take some time to find out who Tim thinks is a Legend,… and ask what would George think!!!  In this the 76th year of the company, what would George Salomon think of the organisation today. You can find out more about Tim and his book at https://www.timsweeneylive.com/  and make sure you follow Tim, on Salomon TV and his stories on Instagram; https://www.instagram.com/tesweens/ Connect with Tim on LinkedIn: https://www.linkedin.com/in/timsweeney/

Part 1 Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He's had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio. After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today. At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy. He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling. You can find out more about the book here:  https://www.timsweeneylive.com/ where you can order it. Make sure to follow Tim and his adventures: https://www.instagram.com/tesweens/ https://www.linkedin.com/in/timsweeney/ 

Part 2 of our conversation with James Gambrill Managing Director of the Ski Club of Great Britain this week. We dive deep into the history of the club's origins in Part 2 - which was founded in Cafe Royal in 1903 by 12 founding members,.. or was it 14??? In the 120 year history, the club has had to adapt and change with the times & trends and we hear about how they are adapting and bringing more value to members each year & some of these benefits membership has. James explains some of the cool membership benefits rolling out this year that could have value for skiing on both sides of the pond! James also lets us in on the resort that is on his Bucket list (only a 9 hour drive from where he'll be staying later this year) but a place he's yet to find anyone who's skied there!!!! Of course we also ask our signature questions to round out the episode - which help give a bit flavour and additional depth to our guest. Should you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials. Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/ Facebook: https://www.facebook.com/TheSkiClub Instagram: https://www.instagram.com/skiclubgb/ YouTube: Ski Club of Great Britain - YouTube X: http://www.twitter.com/theskiclub

Ski Club of Great Britain Managing Director James Gambrill kicks off season 4 of the Legends of the Brand podcast. In part 1 we learn about the orgins of the Club which this year celebreates 120 years, and has been around, pretty much since the start of the modern skiing era. From ski trips around the globe , discin the alps and meet up's in London - the Ski Club looks to build an inclusive organisation for those who share a similar passion of enjoying the mountains and share a love of skiing. In our conversation, James sheds some light on the workings of the club, some of the trips on offer as well as his own love of the mountains. if you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials. Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/ Facebook: https://www.facebook.com/TheSkiClub Instagram: https://www.instagram.com/skiclubgb/ YouTube: Ski Club of Great Britain - YouTube X: http://www.twitter.com/theskiclub

In this episode we go deeper in to the conversation about INTERSKI 2023 with Team Manager and Head of Product and International relations - Jas Bruce from BASI. Jas lets us in as to who the 12 members are of the team covering Alpine, Snowboard, Telemark, Cross Country and Adaptive skiing. We also hear about some of the presentations that the British team will deliver and the themes they will cover. If you have been involved in the world of Snowsport Instruction, then Inteski and the conversations around the event are always interesting and offer additional insights to how various organisations around the globe approach the process of snow sport instruction to allow for students to achieve success. Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter Follow BASI on IG @basi_inst to see what the organisation and team are up to.

Every 4 years, snow sport nations from around the globe come together to discuss and show the various ways of achieving success with guests and customers when it come to ski and snow sport instruction. This year, 2023, BASI, headed by Team Manager Jas Bruce are going to Levi Finland to showcase how the British Teaching system & methodology works and can be applied on todays ski slopes. I had the chance to spend time speaking with Jas Bruce before he and the team head off to Levi, and in part one we learn about his journey through snow sport and he sheds light as to what INTERSKI is. We go into greater depth as to what the team will be talking about at the event in part two, but for now we can learn more about BASI and Jas who is Head of Product and International relations. Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter Follow BASI on IG @basi_inst to see what the organisation and team are up to.

In part two of our conversation with Mike, we finish off speaking about the Salomon 1080 story – but it leads nicely into the conversation about the formation Switchback Entertainment ( his production company), and his work with Salomon Japan & the start of Salomon Freeski TV, now known as Salomon TV. “How can we shake up the Traditional Ski Movie Model??” - Short form action & online – which was in 2007; yet again challenging conventions and this time the way we consume certain types of media. http://tv.salomon.com We also talk with about Mike about his work with POW (Protect Our Winters) Canada which is something he is also very passionate about having spent so much time in the mountains and seeing first-hand the changes in snowpack. As the Chair of POW Canada, he shares his role in the organisation as well the vision and philosophy behind it. "Protect Our Winters Canada is a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to advocate for policy solutions to climate change. We believe our love of adventure in nature demands our participation in the fight to save and protect it" - www.protectourwinters.ca If you want to learn more about Protect Our Winters and get involved; find your country and sign up at www.protectourwinters.org Find out more about Mike by following: IG @Mikedski Twitter: @MikeDski Check out his work at Switchback: www.switchbackentertainment.com Follow Protect Our Winters Canada: @protectourwinterscanada www.protectourwinters.ca Check our Salomon TV: http://tv.salomon.com

This week we speak with Mike Douglas who is widely regarded as the 'Godfather' of Free-skiing, as he has helped influence and shape the sport of skiing over his many years. In this two part episode, part one we look at his early days of skiing, how he got involved with the sport an begin to dive into development story of the Iconic Salomon 1080 ski. In today's inter connected world we perhaps take for granted that how simple it is get in touch with people; so bringing a new concept and product to market was a much greater challenge. After approaching all the big brands and names... it was Salomon who could see the vision of what Mike and the Team had conceived. Mike also is passionate about the outdoors & the environment being the Chair of POW Canada, ( Protect Our Winters), and is an accomplished Director/ Producer and Film Maker for Switchback Entertainment. Lots going on and we cover that in part 2. Find out more about Mike by following: IG @Mikedski Twitter: @MikeDski Check out his work at Switchback:http://www.switchbackentertainment.com Follow Protect Our Winters Canada: @protectourwinterscanada www.protectourwinters.ca Check our Salomon TV: https://www.youtube.com/@SalomonTV/featured

In part 2 of our conversation; Glen goes deep on the topic of ski boot construction and we talk about his views on how boots should be categorised. We also talk about the charity he set up and the work he is doing in Nepal in helping the local people learn the skills of skiing and ski teaching; which will help them move around the mountains easier and safer. We chat about Monoskiing, and his love of Cheese & coffee and where he would love to go skiing with HIS idol. You can find out more about Glen on his IG page:@glenplake Make sure you check out the amazing brands Glen works with: Elan Skis: www.elanskis.com https://elanskis.com/eu/dealers @elanskis Roxa Ski Boots: www.roxa.com @roxa_italian_skiboots https://www.roxa.com/dealers/ Leki Poles www.leki.com @lekiusa Mammoth Mountian; www.mammothmountain.com @mammothmountian Want to connect with us? - Drop a line- Info@legendsofthebrand.com

In this weeks podcast; we have the legend that is - Glen Plake. Such a privilege and honour not only to meet Glen, but for him to share his time and insights. In part 1 of our two part conversation, we talk about such things as how to ski moguls, his views on a ski area vs a ski resort why he loves Chamonix to name just a few of the many topics! Glen brings so much warmth and fun to the conversation, and exudes such enthusiasm for the sport of skiing that time just flew by when speaking with him. You can find out more about Glen on his IG page:@glenplake Make sure you check out the amazing brands Glen works with: Elan Skis: www.elanskis.com https://elanskis.com/eu/dealers @elanskis Roxa Ski Boots: www.roxa.com @roxa_italian_skiboots https://www.roxa.com/dealers/ Leki Poles www.leki.com @lekiusa Mammoth Mountian; www.mammothmountain.com @mammothmountian

Discover the Convenience of Customized Boot Fitting with Jen Ashton from Hike and Ride! Join us in Part 2 of our exclusive chat with Jen as she takes you on a journey of a new way to buy ski boots straight from her mobile store. Say goodbye to the stress of traveling to the store and hello to a bespoke, personalized experience right at your doorstep. With Jen's expertise and commitment to providing top-notch service, you'll have everything you need for a perfect ski trip - without leaving the comfort of your home! Make to "like" and "share" this episode, you'll be entered to win a £50 voucher for Hike and Ride. (The more you share the more opportunities there are to win!) Find out more at: Hikeandride.co.uk 07719 315301 Follow on IG @hikeandriduk

Hike and Ride was founded by Jen Ashton after spending seasons in the alps and years in frontline retail; she felt that the time had come to bring customers a new opportunity when it comes to ski boot fitting and snow sports hardware. Why travel to the store - when the store can come to you. Groceries, packages & food all get delivered to your front door - why not bring the ski shop to you too?? But building a mobile ski boot lab with all the tools and power needed to fit custom ski boots and footwear was not a simple task let alone changing the way people buy these types of products. Listen as in Part 1, Jen shares with us her retail journey and the experiences that led up to the creation of Hike and Ride. Make sure you Like and share these episodes for your chance to win a £50 voucher to use at Hike and Ride. Find out more about the products at: www.Hikeandride.co.uk 07719315301 Follow on IG@ hikeandrideuk

In part 2 of our conversation, Konrad shares with us his other passion - Photography. From Argentina & Japan, to Kamchatka & Antarctica - travelling the world Konrad has had the opportunity to capture amazing moments of light, nature and people through the lens of the camera. Listen as he shares with us how he discovered the power of Black and White photography. If you want to see his work, visit https://www.konradbartelski.photography Wimbledon Fine Art, London wimbedonfineart.com The Hancock Gallery, Newcastle upon Tyne hancockgallery.com Taunus Foto Galerie, Bad Homburg, Germany taunusfotogallerie.com We also discuss the work Konrad does as the President of the BackUp Trust, who are transforming lives after spinal cord injury. Please take a moment to look at the work this great charity is doing. https://www.backuptrust.org.uk

On December 13th 1981, Konrad Bartelski put British Ski racing on the map by finishing second place, just 0.11 seconds behind Erwin Resch which was the highest place won by a Briton in any World Cup race until it was equalled in 2017 by Dave Ryding. In part 1 of our conversation, we talk about his ski journey, and the day of his now famous race, plus what it was like to train during that era. Konrad also lets us in as to what drove him to seek to achieve this success and how his love for the mountains was spurred on by his father's experiences in Canada. Not only avid skier - Konrad's other passion is photography, which we dive into more in part two. If you want to see some of his work - check it out with the link below. https://www.konradbartelski.photography We also discuss the work Konrad does as the President of the BackUp Trust, who are transforming lives after spinal cord injury. Please take a moment to look at the work this great charity is doing. https://www.backuptrust.org.uk

In Part 2 of our conversation, we talk about how the Ultimate Ski Congress came about, and Warren talks about each of the world class coaches he has working with him in January 2023. If you have not done it yet - go back and listen to Part 1 to gain a deeper understanding of the world of teaching and ski instruction through the eyes of Warren Jobbitt. A true leader in the Snowsport world who has a career spanning 30 years, Warren's diverse experience includes head coach for Interski Team Canada and FIS Level. His industry leading teaching and technical skills has undisputedly defined his reputation as the “top trainer of trainers” in Canada and around the world. Whether it's individualized instructor training programs for snowschools, personalized training for instructors, mentoring for snowschool directors, group or private training for certification courses, Warren is Internationally known as a leader in developing teaching methodology and ski technique. Instant results with trainees' skiing and teaching, decades of teaching experience at all levels including World Cup Ski Cross athletes. www.warrenjobbitt.com #xspex #onyone_canada #gearupsportcanmore #coachwarrenjobbitt #weareskiing FB - facebook.com/wjobbitt Insta - @warrenjobbitt

With his welcoming smile, warm blue eyes and constant enthuasim for seeing skiers improve; my conversation with Warren Jobbitt was such an honour and pleasure. We chart his journey how he came to the sport and that of teaching. Anyone looking to have a deeper understanding of the world of teaching and ski instruction will really enjoy the insights Warren shares across these 2 Episodes,.. including how the guests and coaches in the Ultimate Ski Congress happening in January 2023! A true leader in the Snowsport world who has a career spanning 30 years, Warren's diverse experience includes head coach for Interski Team Canada and FIS Level. His industry leading teaching and technical skills has undisputedly defined his reputation as the “top trainer of trainers” in Canada and around the world. Whether it's individualized instructor training programs for snowschools, personalized training for instructors, mentoring for snowschool directors, group or private training for certification courses, Warren is Internationally known as a leader in developing teaching methodology and ski technique. Instant results with trainees' skiing and teaching, decades of teaching experience at all levels including World Cup Ski Cross athletes. www.warrenjobbitt.com #xspex #onyone_canada #gearupsportcanmore #coachwarrenjobbitt #weareskiing FB - facebook.com/wjobbitt Insta - @warrenjobbitt

Very grateful for having the time and opportunity to speak with Greg Nieuwenhuys - Chairman of the Board for Mammut Sports Group. 2022 is a special birthday for the brand as they Celebrate 160 years - From humble beginnings making rope to today the range of products spans clothing, harnesses, footwear and avalanche safety to name but a few. We had the chance to talk about his athletic endeavours, his journey in business and we also hear his insights and experience as the Chairman of Mammut Sports about what makes a brand. A passionate outdoor enthusiast, Greg speaks about the positive impact getting outside and active can have and why it's so important to him. Find out more about Mammut, their history and their products at Mammut.com

In this, part 2 of our conversation with Mark Taylor - we talk amongst other things, about the innovative way the Tecnica Group are looking to tackle the environmental challenges surrounding ski boots. We also discuss some of the challenges of the brand over its 83 history, and their successes. Not to mention, what legacy Mark wants to leave! Find out more about Nordica at Nordica.com and connect on IG @nordicaski

In this episode Mark Taylor from Nordica talks about his story and that of the origins of Nordica; with its origins making leather boots for the Italian Army to innovating many features on today's ski boots which we take for granted. But they don't just make Boots! We learn about Mark's adventures in Canada :) and how he came to work for the brand. Find out more about Nordica at www.nordica.com and connect on Instagram at @nordicaski

In part two of our conversation, Alex and I talked about such things as the R&D legacy of the brand and how they want people to feel when they buy into the brand. We find out too, of all the categories Alex works with - which one is his favourite to learn about and to train people in. Find out more about Oakley at Oakley.com and visit them on IG @Oakley #BeWhoYouAre

If you have ever spent time being active, you are bound to have seen someone wearing Oakley products - or even own some yourself! Many of us know Oakley for their sunglasses - both sporty and stylish; but the range of items they produce crosses apparel, helmets, accessories and now custom products too! Who better to learn about the roots of the brand and its ethos than Alex Moss Oakley Technical Representative - who specialises in training retailers, not only about the specialist aspects of the various products - but the culture of the brand too. Alex shares with us how the name of the company came about, his journey along with way and how some of the brand most iconic glasses were made. Find out more at Oakley.com or visit them on IG @Oakley

I had the chance to catch up with Rachael Westbrook from EcoSki and find out how her past year has been now that the world is getting back to "normal" The success of the brand continues to grow from strength to strength as more consumers look to reduce their environmental impact when heading to the slopes. Rachael walks us through various options open to customers who really want to make change, from Rental, Pre-Owned, Repair and New - as well as the impact she is having now speaking at various industry events. If you want to learn more visit www.ecoski.co.uk

In Part two of our conversation - Rob shares with us, part of his back story on his journey to the world of travel writing for some of the best known publications. He also shares his vision as to what he wants his legacy to be as well as his response to who is a Legend. I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events, and industry meetings - Rob distils the passion and excitement of the event and brings it to life on the page. Rob has worked in the winter sports industry for over 25 years, including as a ski instructor, in ski retail, with tour operators and for the past 10 years, running the PR for Ski and Mountain Press. His knowledge and passion for the industry, as well as contacts across media and destinations is second to none. You can follow Ski Press here @Skipress or reach out email: info@ski-press.com

In this two part episode we speak with Rob Stewart from Ski Press. With a wealth of experience from writing blogs, speaking on podcasts and doing product reviews - Rob shares with us his journey and involvement in the snow sport industry. I've had the pleasure of knowing Rob for a number of years; be it on the slopes, at various events, and industry meetings - Rob distils the passion and excitement of the event and brings it to life on the page. Rob has worked in the winter sports industry for over 25 years, including as a ski instructor, in ski retail, with tour operators and for the past 10 years, running the PR for Ski and Mountain Press. His knowledge and passion for the industry, as well as contacts across media and destinations is second to none. You can follow Ski Press here @Skipress or reach out email: info@ski-press.com

In this episode we catch up with Floss Cockle from FreeFlo Coaching where we and talk about her past season, her adventures in Norway and looking to the season ahead. For those who had ski boots on the ground, Floss shares with us what it was like as skiers and travellers started to make plans to come back to the alps. Not only that - If you want to catch up Floss's Trip to Norway - here is the link for the Top 7 Travel Tips which she learnt from Norway. https://youtu.be/lqNl3UqLXbU You can find out more about FreeFlo Coaching by visiting www.freefloski.com and look to get ready for your ski adventure!

In this weeks Episode I chat with Ollie Denton - Digital Marketing Manager for Salomon - and he tells us not only about his own personal journey, but we have a great talk about the Salomon Festival which will be happening Sept 10th and 11th 2022. With Camping, Live Music, Trail Running Races, Prize Money, Workshops and more the Salomon Festival is set to be one of the top events in the trail running calendar - and the great thing is Ollie walks us through the festival and the vision of what he wants to share with others - because he is one of the key organisers. Make sure you tune in, like and share this episode to in with a chance to win a Pair of Tickets to the Festival! You can find out more about the festival here: www.salomonfestival.co.uk

Freddy Hoare caught my attention earlier this year with his slick promotional posts talking about his new brand SQI ( pronounced SKI). With enthusiasm and vision he and his team have drawn some very well deserved attention to a jacket design that easily transitions from Slopes - Streets to Sports. Make sure you check out not only the fantastic work that Freddy and the SQI are doing (@wearesqi www.wearesqi.com) But also check out the other brands SQI are working with: Arrow Town Drinks - @arrowtowndrinks arrowtowndrinks.co.uk My Boonies - @myboonies www.myboonies.com We Are SQI, a UK based start-up here to blur the lines between skiwear, streetwear and sportswear. We're on a mission to reimagine the boundaries of a ski brand, and our debut collection of limited edition multi-functional winter sports jackets suitable for everything from piste-to-pavement launched in 2021. SQI jackets are unisex, made from recycled plastic bottles and can be purchased with wireless phone charging technology. Our jackets have been designed to protect you from the worst weather around, and optimised to make a stylish fashion statement whether you're on the slopes, in the city, or playing/watching winter sports. We are so much more than just a ski brand… We Are SQI.

In this Episode - We have Ross Woodhall back for PART 3. We had a laugh because Ross shares with us some of the super fun stories and adventures from his past. From taking a photolab to court, to adventures in Scotland with a Piste Basher - Ross has some stories to make you smile an gasp in equal measures!! When you are finished listening to this episode check out Ross and his portfolio on www.Rosswoodhall.com

In this episode, Tim Bradshaw shares with us his journey from time working in the military to his adventures around the globe. We discuss the world of skiing and that of business, retail & brand building and the power of communication with stories. Tim Bradshaw has never won an Olympic medal or sold a multimillion-pound business. He went to a reasonable school followed by Sandhurst. Since then, he has served as a helicopter pilot, a covert Intelligence Officer, has climbed Mount Everest, summited the Matterhorn, completed an Ironman, cycled a mountain stage of the Tour Du France and ridden the Cresta Run - all #BecauseICan https://www.sandstonecommunications.co.uk THE HUB: https://www.sandstonecommunications.co.uk/the-hub/ Linkedin: https://www.linkedin.com/in/timothy-bradshaw/ #becauseIcan Podcast: https://podcasts.apple.com/gb/podcast/becauseican-the-robust-guide-to-being-effective/id1552427022 info@sandstonecommunications.co.uk

In this episode, Tim Bradshaw shares with us his journey from time working in the military to his adventures around the globe. We discuss the world of skiing and that of business, retail & brand building and the power of communication with stories.

Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski boots & performance. Blending his years of ski teaching and fitting boots - Erin brings his experience together offer customers performance and comfort in the ski boots they wear. Having the chance to know Erin for a number of years, it was such a pleasure to speak with him on the podcast as has a different take on the way on running his boot fitting service. For a number of years in, I had the honour of Erin fitting my boots, which I've always been grateful for! Based in Whistler BC with his family - I'm sure you'll enjoy catching up and learning something too on this weeks podcast. You can check out the site here to learn more about the products and services. https://www.controlroombootfitting.com

In the second part of our conversation we chat about the places on Erin's Bucket list to ski, and some of the challenges in the world of Personalising boots for customers, and who he thinks a Legend is!!! Erin Keam brings a playful enthusiasm to all he does. With a big smile and tonnes of energy he shares his passion for educating skiers both recreational and professional in the world of ski boots & performance. Blending his years of ski teaching and fitting boots - Erin brings his experience together offer customers performance and comfort in the ski boots they wear. Having the chance to know Erin for a number of years, it was such a pleasure to speak with him on the podcast as has a different take on the way on running his boot fitting service. For a number of years in, I had the honour of Erin fitting my boots, which I've always been grateful for! Based in Whistler BC with his family - I'm sure you'll enjoy catching up and learning something too on this weeks podcast. You can check out the site here to learn more about the products and services. https://www.controlroombootfitting.com

In the second part of our conversation, we learn more about the plans for PFD skis now people have the chance to go skiing again. PFD is not just about quality skis and snowboard, it really is about building something bigger; a community who's common interest lie in enjoying the Mountains and seeking the best they have to offer - both in product and experiences. I had the honour of meeting Rupert Gammond, founder of PFD, a number of years ago and from the very start was struck by his passion and dedication to skiing and to that of making his own skis. Making skis of any kind is a huge undertaking - but building them in the UK in a limited quantity, focusing on using products like Bamboo - is a whole other level. After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach. In 2012 Pure Freeride Design was born out of a young designer's passion for quality craftsmanship coupled with an equal passion for skiing. After finishing a product design degree,PFD began its journey to create handmade skis in a purpose-built workshop, driven towards the perfect blend of materials, design, and a ‘no gimmick' attitude to freeride skiing. You can find out more about the skis and the process here: https://www.pfdskis.com/

I had the honour of meeting Rupert Gammond, founder of PFD,  a number of years ago and from the very start was struck by his passion and dedication to skiing and to that of making his own skis. Making skis of any kind is a huge undertaking - but building them in the UK in a limited quantity, focusing on using products like Bamboo - is a whole other level. After finishing a product design degree, Rupert Gammond, founder of PFD, went straight to the mountains. Over the course of six winters, both passions of creativity and freeride skiing merged together to produce fresh, purposeful designs with a pure, minimal approach. In 2012 Pure Freeride Design was born out of a young designer's passion for quality craftsmanship coupled with an equal passion for skiing.  After finishing a product design degree,PFD began its journey to create handmade skis in a purpose-built workshop, driven towards the perfect blend of materials, design, and a ‘no gimmick' attitude to freeride skiing. You can find out more about the skis and the process here: https://www.pfdskis.com/

In the second part of our conversation, Janine and I dive deeper into Winter World Connect, where she explains how the site and service is evolving. It not only offers an online location to find out about the best retail services and locations around the globe; but also a where people can learn about training and career opportunities in the snow-sport industry. From Boot Fitters to Rental & Ski Service Techs, if you are looking to find a job or learn a skill - this is where you want to start your journey! World Connect was created in 2021 to provide a connection point of ski services that exist around the world. The focus is to make this information readily available so that people can spend the maximum amount of time enjoying the slopes. Check it out here: https://www.winterworldconnect.com

With experience from across the globe - fitting boots and working in ski shops in New Zealand, Colorado and London, Janine Stiepel developed a deep understanding of what it takes not only to fit boots at a world class level, but what the industry needs! On this week's episode we talk about the world of ski boot fitting as well as the foundations of Janine's latest venture Winter World Connect which is a portal to the best services and shops around the globe! World Connect was created in 2021 to provide a connection point of ski services that exist around the world. The focus is to make this information readily available so that people can spend the maximum amount of time enjoying the slopes. At Winter World Connect, they also recognise the value and importance of the more unique jobs within the ski industry. To become a good Ski Bootfitter, Ski Rental Tech or Ski Service Tech, it takes a lot of skill and training and this is your one stop shop to find the best training and opportunities across the globe in this fantastic industry. Visit site at https://www.winterworldconnect.com

In the second part of our conversation, Kimberley Kay and I discuss about the Japanese Watercolours she uses to create her paintings and where she got the inspiration for the new Fall Line Magazine T-Shirt and the new projects she has coming up next. Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and painting to create this wonderful book - Ski A to Z: An Illustrated Guide to Skiing. She has always had a keen eye for art and design and having created works for the likes of Fall-Line Magazine and ski legend Dan Eagan to name a few! You can buy the book directly here: https://inspirebykim.wordpress.com/home/online-shop/ And Make sure you visit www.inspirebykim.com to check out the book an the prints Kimberley produces. https://www.facebook.com/inspirebykim https://www.instagram.com/inspirebykim http://www.skiatoz.com ___ Ski A to Z is a fun, illustrated introduction to skiing. It demystifies the world of skiing, making it more accessible. This book explains what it can take years to discover, and many things that no one mentions to beginner skiers. Ski A to Z has valuable information and advice that can empower the reader to be able to enjoy the experience of downhill skiing. This book will help anyone prepare for mountain experiences as its packed with useful tips and insights. Written and illustrated in the classic AZ book style, this fun and informative skiing primer is the perfect gift for anyone interested in skiing of all ages. Kimberley has over forty years of ski experience including racing, teaching, and heli-skiing, as well as ski holiday promotion during a 20 year career in travel PR. Kimberley learned to ski age 5 at the dry slope at Ski Rossendale, Lancashire and in Mayrhofen, Austria. Now based in Yorkshire, Kim creates art and illustration under the brand of Inspire by Kim, further information can be found at www.inspirebykim.com In late 2020 Kimberley created illustrations for Dan Egan and Eric Wilbur's extreme skiing book 30 Years In a White Haze.

It was a real pleasure to spend time speaking with Kimberley Kay this week on the Podcast, where we talked about the the world of travel, PR and most importantly - Kimberley's new Book; Ski A to Z: An Illustrated Guide to Skiing. Having studied English Literature and then illustration, Kimberley has combined many of her passions such as skiing & snowsports with writing and painting to create this wonderful book. She has always had a keen eye for art and design and having created works for the likes of Fall-Line Magazine and ski legend Dan Eagan to name a few! You can buy the book directly here: https://inspirebykim.wordpress.com/home/online-shop/ And Make sure you visit www.inspirebykim.com to check out the book an the prints Kimberley produces. https://www.facebook.com/inspirebykim https://www.instagram.com/inspirebykim http://www.skiatoz.com Ski A to Z is a fun, illustrated introduction to skiing. It demystifies the world of skiing, making it more accessible. This book explains what it can take years to discover, and many things that no one mentions to beginner skiers. Ski A to Z has valuable information and advice that can empower the reader to be able to enjoy the experience of downhill skiing. This book will help anyone prepare for mountain experiences as its packed with useful tips and insights. Written and illustrated in the classic AZ book style, this fun and informative skiing primer is the perfect gift for anyone interested in skiing of all ages. Kimberley has over forty years of ski experience including racing, teaching, and heli-skiing, as well as ski holiday promotion during a 20 year career in travel PR. Kimberley learned to ski age 5 at the dry slope at Ski Rossendale, Lancashire and in Mayrhofen, Austria. Now based in Yorkshire, Kim creates art and illustration under the brand of Inspire by Kim, further information can be found at www.inspirebykim.com In late 2020 Kimberley created illustrations for Dan Egan and Eric Wilbur's extreme skiing book 30 Years In a White Haze.

As Marketing Director of the family owned retail chain - Ellis Brigham Mountian Sports - Mark Brigham shares with us the origins of the brand dating back to 1933 where it has it's roots in producing and selling high quality footwear for the outdoor adventurer. We look at the rise of Snowsports, along with the work he and the teams do, to support charities and building a culture around family values in the business. In this episode we also hear about one of, if not the FIRST indoor dry ski slope where customers could learn the basics of the new sport of skiing, which is a precursor to todays real snow indoor slopes. If you want to explore the range of products and services they offer visit: https://www.ellis-brigham.com If you want to learn more about about the Ellis Brigham story & history visit: https://www.ellis-brigham.com/discover/our-heritage In this episode we reference organisations and charities that Ellis Brigham partner with to help those in need please visit the link below to find out how you can help & donate to fantastic causes. Charities We Support: https://www.ellis-brigham.com/charities-we-support

In this our second part of the conversation, Ross shares with us his first experience with a digital camera and who are the photographers that inspire him. Ski photography is like taking landscape photo's with some human element included in it. Ross has been shooting commercial action and lifestyle photography for over 25 years working in some of the world's finest locations, from fashion shoots on the glaciers of Switzerland to fly fishing in the mangroves of Cuba. He spent the 90's living and snowboarding in the mountains of Europe and New Zealand cramming 16 ski seasons into 10 years. Our paths crossed many times thanks to all the work he does and continues to do for the UK snow industry. You find out more about Ross and see some of his work here: www.Rosswoodhall.com @rosswoodhall