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Transcript: Good afternoon. Either one, I can just get the time change. I was just in Ohio as I'm still trying to figure out what time it is. I just forget every time I visit my friend he's just barely over that timezone like line. Like, so he is maybe like 45 minutes away from that line and you're traveling and you have that weird timezone change where you like, I feel like when I drove across the country I expected but like when I get to where he lives I'm like this doesn't make any sense to me. It's like oz. Gone, gentlemen, good. How are you? I'm just swell. talk amongst ourselves with recordings on. Quite sure I feel free to talk at my leisure for the recording is that where they said that? Yeah, the note taker in there too. So I have a call I do with my marketing company. And the note taker, or the recording agent that they have starts the meeting beforehand. So I always think I'm late to the meeting. That's already there already in the room. I'm missing it. And I get there, just me and a bot. I was like, This is worse, like at least like you would hear we have other people but I'm sitting there with just one thing. Like, I can't hit the mute button fast enough, because I don't know I'm gonna sit down with technicians. And obviously here I'm not in on this call yet. It's a it's a bit of a funny spot to be. Worked out some sort of like, go to a chat TV team come up with a script, and then just start reading it and see what it comes up with in the interpretation. Right? Because lot of times when I'm doing bot recordings. Yeah. It doesn't really get it right. Depending on what it is and how I'm saying what I'm saying. Sounds you there Jack. I always feel like any recording thinks I have marbles in my mouth. And I just I can't do voice of text that can't be voiced anything. And I think I'm understandable but it does not it never has. And I I've seen people who mumble much worse than me be impossible to be translated as good. I'm actually a keep tweaking my presentation because we added one more security suite options for people. But I don't want to make my presentation too long. Because I want to show people Option A and Option B is I don't want to do them a disservice. I'm only showing everyone one solution. But the problem is it when I when I added the other one in my my PowerPoint went up to I think it was it was at 37 slides. So this is your presentation. It was only about a half an hour. So now I gotta get back and contribute things things back out of it too, because some of them are today I've actually cut out a couple other slides. So I'm down to 33. Now it's one of the last ones just like the thank you in the beans the intro So I've cut down a lot on it. Right? Like a one slide I was walking through our ticketing system and showing them all the stuff now I'm like that's more of an onboarding thing. They don't need to know some of these things in here like how to use this icon. It's just taking up space in here so well and time and really you're right. They don't even know that doesn't that doesn't even matter. Until they're Yes. Yep. I didn't have one they updated today. They really liked it was the GPT slides that were so we have a including one of our security stacks, they get the password manager so you know how people have it on their phone and have the thing that stores all the passwords we have. One that we include, and certainly as a point of I thought this was an interesting fact that in 2020, if you had a character password that was 11 characters, with numbers, letters, capitals, symbols, it would be safe for 400 years. Now in 2023, with Chad's UBT, it's down with four days. So the amount that it actually changed how safe passwords were is just, it's ridiculous. And so I kind of showed the generations of that password manager. So I have that little n Have you ever seen it's like little, little chart where it shows like, okay, four characters here, a teens here and a little like, little chart for you to see how safe your password is? No. Is it a chart? When you say that though? It reminds me of the amortization schedule? Is it a flat graph? Or is it a chart that moves? It's, I'm trying to think with it, it's what's the word? I'm thinking almost like if you have four quadrants of something like so you can see, you know, safest to most like, most secure to least secure, right? And it shows you based off of how many characters and how many other variables you have, how safe so I'm trying to remember the name of that chart is ahead. But you know, what would be cool with that? Have you seen like, ECM on Facebook a lot, where it's, it talks about things over time. That's why do something like that, like the population of the United or the, you know, top 10 countries of the world, right, or number one saw our highest selling artists, and then they'll go from like, you know, 60 to 21. And it'll just, you'll see people move up and down calling off the chart. I wonder what it would look like to have a chart like that, that talked about security? And overlap the last 10 years? I don't, I'm able to channel able to share my screen. Yeah, I think I was open to where anybody can share. And so maybe I can get some feedback on this one then too, because I just, I just changed this. Good morning, everybody. Morning. Come on, Jack. We're all waiting. Yeah, no pressure. Stop yelling at me in front of my friends. So you see in this, yeah, looks great. So this was 2020. And this is again, how safe a password was. And when you switch this. So it goes from 2020 skips over 2021 for whatever reason. So you can see how this chart had this, this red is actually going farther down. In 23, here's where it is. And then here's now with using GPT. So this is where people used to think their stuff was safe. So that's where you go from that 400 years to four days and show the different years and how the point of using a password managers 100% of their r&d is on encryption and password management. That's what everything they do. It's very different than your business where you're working on whatever you are unless you are a password manager. And I think they said they blame that almost 80% of breaches on just weak passwords nowadays, and weak passwords has changed a lot over time where people used to think, you know, weak was 12345. Weak is changed a lot in the last couple of years. So Right. I would my I would reverse the graph. Yeah. Yeah, I want to see that. What I what I'm doing is getting worse. Right, that graph almost. And I'm not sure that that's what I would think do I want to see what I'm doing is getting worse. So if I have a seven digit password, I would be looking at that, because I probably have the same, you know, same seven digit password, which is, you know, for the last three years, right, or not the same password, but I change it but it's, you know, the same amount, which is why if you look at almost all things that require a password, they've gone from six to eight to 11 to 15 to 24 characters are characters. So that says this, and I show I show what it used to be and what it is and actually does get worse as you keep going. So what was saved was not saved. Right. And I do have the ability to just scroll back like I use the little Senator on dialer, to roll forwards and backwards to show that 400 years and that four days, and I made sure that the lines lined up the same. So if someone's eyes were in the same spot, when I got to the last page, they're still looking at that same location, because they might think, well I use that patch. What's my address cat's name and how big of that how much of your business is the manager of passwords? How big is that of the whole piece of the pie what we do of what you're trying to sell it? That's a small part of this of the second security stack. So it's a very small All piece is a part that I recommend people have. Absolutely, yes. But then consider that in your proportion of slides and time. Yeah, I did. That's why I think it's one slide and one rolling thing. And they're gonna go right through it. And one piece of one portion of that time, right? If it's 5%, that of my 30 minute presentation, it gets 5% of that piece. I think I have this as like a 32nd. Slide. So I have some of these that have time that look, it's worth a mention. It's not the whole thing. We're talking about cybersecurity, and it has an industry I spend much more time on that one too. Because that's the bigger thing of what we focus on. Good. It's good thought, though. Thank you. But But the great thing about it is it's something everybody understands. Yeah, that's something I mean, if you're giving a 30 minute presentation, I would think you have, you know, 1015 slides, because I don't want you watching the slide, I want you to pay attention to what I'm saying. The slide when we talk about presentations, the slide is to remind me of where I'm going next. Yeah, right. And then I'll give you the slide deck later, or send you more information or answer your questions. But I want you with me, because really, the sales conversation isn't about the product, the sales conversation is about your needs. You're getting clear that I hear your needs, understand your needs, and can solve your needs. And then be our relationship. So you trust my knowledge, and feel comfortable moving forward with me. Right, I know that you're like a sales person. So yeah, but I'm just saying too much information. Usually, it's like, like picking choices, right? It's like getting somebody like you have to now it's like the people will give you five choices. You got your homework and come back and talk to me. Yep. So that's why I keep trimming things down. And I have couple more interactive questions in here too. So like when I asked like these to show how people could get support, and I instead say, Hey, Kevin, how would you like to reach your IT company? Because they might say, hey, I want to email you. That's great. You know, a lot of companies do that. But we have we have four different ways they can send something in, but I want to see how someone wants to interact with us. And so I do that as a question in that part. You know, it's definitely the first questions I ask people in my business, because I want to know how best to support you. If you're a person who texts and I send you emails. Right, we're gonna do this. Or if your personal emails and I send you text and you'll look at your phone all day. Yeah, that's smart. And like I said, you kind of have this new with my pin out, Jack, you know what's up? I'm taking notes. So do understand. I'm still young, so I'm still figuring a lot of stuff out. But like to think I do a lot of potential power trying to improve my craft. Yeah, absolutely. It's impressive. All right, John. Sorry. We just probably talking amongst ourselves without you. No worries. So what, what have you guys covered so far? today? We're talking about Jack's slides. He's got 37 slides and a half an hour presentation. And he's wheedling it down. And he showed us one that was really cool about that he thought was interesting, little fun fact about password that used to take 400 years to crack with chat TBT now thanks for days. Got it. Because I returned that same question for you, Jack. Because you know, I trained speakers. Is that what you would like some coaching on today? I wouldn't mind it. Because I've been, I've been looking at changing phrasings and how I go through this whole thing I actually finished so one of the books we had, where we did fix this next, he also is referring to the storytelling brand. So let me let me stop you there real quick. So I'll make a list here some jack and talk about presentation. Sure. Because we can do today's fourth, Monday, we can do administrative and finance. Or we go around the room and go okay, what is the thing you would like to work on today? Okay, so, Jack presentation and Mike. Any specific thing you'd like to work on today? No, nothing specific. I I need to go through the I forget what it's called the, the 20 contacts eight weeks. I need to go through that. You'll go through those modules go through those trainings, kind of burn that out. And then the other thing I want to do is I've been texting agents once a week of intense texting about 200 agents once a week, industry updates. And I want to try to go to each of their offices and try to meet them in person so they know who's sending the text. That's the other thing I want to do. But other than that, no nothing specific I just need to need to get some business back. Kevin, I would like to create a $7,500 a month coaching program in 90 days right Vanessa, yes, I need to finish my business plan for my new business Okay, so let's start with who you Jack. So the presentation who is the target audience this is my slide deck for for any target audience. But the the addition of the time was I we added an advanced security suite in response to compliance and cyber insurance. And it had added on a couple of products that were probably necessary. But again, I'm trying to condense the time because it is hard to shorten up some of the items in that actual slide going through DNS, spam filter, sock, MFA, play check. So each thing I try not to talk too much on, but kind of give a value proposition to that item. Right? So the reason I asked who the intended audience is, is if you're talking to a group of engineers, this is awesome. Right? Like this is like, yeah, it's gonna be unbelievably great for them. Okay, if you're talking to a small business owner, like myself, like Kevin, like the neasa, like, Michael, I'm going to want to hear more stories. And I'm not going to want to hear too much technical stuff, I'm going to want to hear, what's the problem? How's it affect me? I want you to dig as much as you can into that pain. So I can now relate. And then I want you to give me a solution. That's that's the way you're talking to the audience or when you're crafting a talk, right? Or you're crafting any type of social media message? Who's the target audience? Knowing that first, what's the intended outcome of the post of the presentation? What is the outcome, like any of you guys can attend this webinar that I'm doing with Adrian boy sell at 12pm, today is going to be a two hour. It's not even really a webinar, it's going to be like a dialogue between two business owners, because we're launching a $10,000 a month, guaranteed revenue program. And we're charging 10 grand for it. But you're gonna see how we banter back and forth. Because right now, I think there's 2530 people registered for the thing. We decided we're not going to do this long drawn out PowerPoint presentation. And we're just going to have a dialogue, we may share some of the shoot a few things on the screen, but it's going to be very, very packed. So when we were planning this, and this mon bring this home to you when we were planning this, because Adrian hasn't done as much of this as I have. Okay. I just point blank said, What is the ultimate outcome here? Where do you want to lead this audience to at the end of your talk? And that determines how the talk goes, right? So if your slide deck is for informing other engineers, then you got to look at okay, can I split this up into three talks? part one, part two, part three? Okay. Is the audience business owners, small business owners to educate them on the importance of password management? Right? And in that case, I'll tell you what my mentors always told me is, every single slide in there gets deleted, and it has to find its way back to the presentation. If it's not absolutely necessary, then it doesn't get put on there. Right. And especially if you're talking to for business owners, no more than three or four bullet points per slide. Okay, cuz you want them listening to you, not reading the slide. So I want to talk about something and talk about it in I want to add the bullet point. Okay, so I'm going to give you a resource. I'll just, I'll just drop this in the Dropbox folder for everybody's benefit. The number one PowerPoint, instructor, present presentation guru that worked for Microsoft created a talk on how to deliver a PowerPoint presentation slide deck. Okay. And I have the recording. And so I'm going to put that in the in the deal. Ad. PowerPoint. slide deck. Okay. So are you wanting them to buy something at the end? Are you wanting them to contact you? What is your ultimate outcome of your talk? Sign the contract, are no neck or no next steps. In some cases where I know I'm gonna be doing several presentations, because I might do one for the office manager first and then get to the C suite depends on the company and size, like you said, Sure. I think my biggest client, I think I had to do like a dozen presentations for every VP and everyone in the C suite. Sure. And so I'm in the in the C suite, office manager level. The format is I would do like intro outcomes. Chunk one, chunk two, is a 30 minute deal. Call to action, right? If you got 45 minutes to an hour, it's intro outcomes, chunk one chunk to chunk three call to action. Okay. And so an intro no more than two to three minutes, and its credibility building. Okay, here's who I am. Here's what I've done. Here's what we've done. Here is the reason you should listen to me my favorite thing, and I discovered this years ago, when I was giving lots and lots and lots of talks, is I came up with this thing called three questions. Okay. And all three of you are in this talk that I did, which is how you landed up in this program. Right? So when I first started that talk, I said, there's basically three questions somebody has when when, you know, when they're listening to somebody speak number one, who is this dude? Number two, what's, you know, why should I listen to him? And number three, what's in it for me? Is that a fair statement? Everybody in the room went? Yes. Right? Same thing here, if you're giving a presentation, but it's one on one, okay? You want to craft your talk in such a way where you're giving it to an audience, and then it's easier to take out the stuff that doesn't apply when you're doing a one on one thing? Right? So in this case, is if it's the office manager, and you've never spoken to, they're not an existing client. Okay. Same three questions. Who are you agreeing to take the meeting for a reason? Okay. Why should I listen to you? And what's in it for me? Okay. So, by answering those three questions will help craft this talk. Again, if I'm sitting with a bunch of engineers, I'm going to have some pretty darn technical slides. Okay, for them to geek out on, right? If I'm talking to an office manager, I'm going to paint a real world scenario of, you know, Joe Smith, new employee coming in and setting up their account and using a weak password. And later on, coming to work and get an email from somebody that says click here and he goes ahead and clicks. Okay, next thing, you know, I get a virus spreading around my entire office. Okay, next thing you know, I'm in the office manager running around, like a chicken with my head cut off trying to fix everything I'm calling the IT person, I'm panicky, because, you know, we're getting attacked here. Does that sound familiar? Yes. Okay. So what we do at outsource my it is we prevent that nightmare from ever happening to you as an office manager. Z. I didn't talk about anything technical. Okay, what I did do with the owner, and the office manager and the C level people unless they're a computer engineer, I'm going to talk about pain. I'm going to talk about the fact that if there is a computer problem, if somebody actually hacks the password, it's going to take down the whole network and because you are networked, it's going to it's going to allow that person to grow have anything that's on that computer network, because once they hack into the domain, they have control over everything. And now like, you know that that spreadsheet that you guys did that you guys, you know, you had multiple people in your company work on for over 100 hours times all the employees all that's now gone. That's going to scare the living hell out of them to the point where they're not going to be open to a solution. Okay. So, again with your talk is who what is the ultimate outcome? Who is the intended audience? Okay, you put it together. And then you create one master talk. If you look at Tony Robbins, if you look at Les Brown, if you look at myself, if you look at any unique speaker, there's usually about two to three signature talks that they have. Okay, and their full blown talks. But now because I'm talking to you, I'm taking out this slide, I'm taking out this slide, I'm taking out this slide, I'm taking out this slide. And I'm whittling it down directly to my audience. Okay, so I'll give you some advanced training. If you really want to nail down this talk thing. I'll give you some advanced training that I've done with other coaches, or other people on speaking and, and really nail it down on how to do the talk. Okay, yeah, yes. That the other company I trained with originally was with HR tech to their original presentation, and they trained me on was an hour long, like, at least and I'm thinking, hey, I'm sorry, but you don't understand what jerseys like, like, not people don't give you an hour here, especially even for a sales presentation. Like, we're an hour. You haven't, we have to break this up. So I took a lot of what they originally did. And like you said, I had to start what I do, instead of deleting the slides, I would I would hide them and then revisit, do I need that? Can I add add that add that somewhere else do I need that graphic? And that's a lot of what I've been doing. So HR Tech Academy, because I know Alex Rogers personally. I was there when they started shark sec. Okay, when was Buck 25% Shark sec. I was actually in Alex's office when that happened. So I have a lot of their stuff. And and so again, it's the full talk, but whittle it down to whoever the audience is the least amount of slides the better. I agree, talking to an audience the least amount of slides, the better. Because stories are what sells like when you when you this afternoon between 12 and 2pm. When as Adrienne and I are talking the one thing you will notice if you're there, we're going to record it I'll give you as a recording, we are going to do a tremendous amount of storytelling. Like most of our time is going to be telling story after story after story after story after story. Because we're going to create an evergreen situation where that's going to be promoted out for the next week on an automated webinar type thing. Okay, but it's the stories that are going to sell any questions? Mike, marketing type system. So do you have questions about the actual system? No, don't have questions about the system. I understand the system. It's just a matter of me kind of coming up with things to touch points to use. I know Kevin and I've talked about it before and Toastmasters is one of them, you know inviting them to Toastmasters. And I just I haven't been going to toastmasters for the last month. So I haven't, I haven't wanted to invite anybody. So now that things are starting to calm down with my wife, and I know I'm gonna start going again so that y'all have that to add. So I don't really have questions on it. It's just a matter of me, you know, creating the content and then doing it. So with we go to this and I'm going to share the screen here. Now while you're doing that you and maybe Jack can answer this. You said there are four things I wrote down, who's the audience? What's the outcome? Like? There are a couple other things that I didn't write down. Remember that Jack? What was he saying? I wrote who? Why? And what's in it for them too as the three questions for that, too. Okay. Who is this? Why should I listen to him? What's in it for me? He also, there's one thing that you also said to that I, I'm gonna guess his right out QPS, or question based selling, that's what we talked about, the order of solutions that you want to do with people is problem, alternate solutions, which is also important. And that's a lot of what I think about my slides. Because a lot of times people start with, here's my solution, then they give you a problem. And they showed what you were using as an alternate, but the buying process and your brain is wired a little differently. So if you start with a problem, give the alternate and then show the solution to so you're showing kind of a different direction of those things to they would call it pass versus spa thinking on that one to say that, again, you've said when you're whether it's on the overall presentation, or on the short parts of the slides, when in the book, question based selling time for us talks about doing you go with the problem, the ultimate, the solution, not leading with your solution first, where people start a lot of times with the solution. And that's the easiest order of operations. When you say the alternate you mean, what they're doing now. Use the alternate is more of just the pivot step. That's your transition part two, right? It's how do you do that. But sometimes people put the transition that comparison part at the end to so they have problem solution, or they'll do solution problem. And then in the at the end, and they say well, here's the verses, here's this versus that. So they do comparison at the end of it instead of so here's your problem. Here's what some of those things, here's how you would solve these problems. Here is the solution that does solve those problems, too. So ultimately, I don't know if it's always the best word, but it's usually just your pivot, pivot step about one two. That makes sense. I'm just trying to understand what you said alternate was almost like, obviously, you know, the problem is, is obviously, efficiently at first, right? Because we have a problem, the solution, you know, and we start talk about the solution. First, it gets me thinking about the solution, as opposed to feeling the pain of the problem, and not fixing the solution. I don't have the pain yet. Yeah. So if I said, Hey, we specialize in a Kevin, we specialize in cybersecurity, here's why we're so great at cybersecurity, you might actually have passwords that are out there, and then start going through how to do it. It's just a different order of operations, instead of talking about, hey, a lot of people have, you know, at companies have reached out there because the passwords aren't very strong. So that's the problem. You know, the ultimate is just visually how do you pivot from one to the other, but tactically, and you don't say words like but are things that can be seen more combative, by nature? verbiage? Hey, I know you like this, but because you want people to insinuate that the wrongs Hey, I know you've been doing this for a while at the same time, can I show you how this could be a solution that can save time for you and make your company more safe, you know, something that's not combative. Alright, so on the screen, I just now uploaded this to the folder and didn't find it in the Dropbox folder. Okay, so this is in this folder right here, where it's appointment setting, because I teach the marketing tech system on video, but I actually have a step by step document for you to follow. And in pretty much it's laid out, boom, boom, boom. So the only time you actually have to get creative is twice a month. Okay? So you need one piece of content, it could be, you know, the top 10 things in real estate, the top 10 things and mortgage it can be a sales tip, it can be, you know, if you're going after realtors, you want to solve the number one problem they have. Okay, and that is getting leads. Okay, the number one problem realtors have is leads. The number one problem realtors have is consistency. Okay, now I'm talking new realtors. I'm not talking about seasoned veterans. Okay. So seasoned veterans have all different products like in the VSAs case, she's a seasoned veteran. Okay, her number one problem right now is starting her own brokerage. Getting her business plan up to date, she already has a massive following of people relationships, etc. And her her actual next big move, okay. In fact, all of you should I have let me go and find the actual name of this thing because the number one realtor In the world at the time, I learned from Dan Sullivan wrote a book called Well, him and his buddy have a book called 10x is easier than 2x. Very, very powerful book, I got it on the audio audio version, but she, she told, he told the story of this realtor who did not even want to get in real estate. And next thing, you know, became the number one realtor in Keller Williams nationwide. Okay, they millions and millions of millions of dollars in commission income. Okay. And he goes through exactly how you do it, he goes, okay. It's the I'm not gonna get into that. It's just, it's a squirrel long rabbit hole right there. But this is the marketing Touch system right here. You just follow it step by step once you have about 12 pieces of content, usually recycling, recycling. So what I tell people, hey, you know what your group number one. And let's just say you only have 50 leads, well, now you got two groups to start with. And over the next week, you're going to, you know, maybe you take the 50 leads, and you divide them up into eight groups that you got maybe 10 people in each group or less than that, your job is to grow it to 200 qualified leads. Okay, once you have two under qualified leads, if you follow this system to the tee, the fastest I've been able to get the email sent down is nine minutes and 36 seconds. Okay. And on average, about 10 and a half minutes. And but if you use the system, as I've laid it out here, it's very, very productive, and it's very consistent creates a consistency. Right? You get one new piece of content again, what is the number one thing challenging a realtor? Now one thing, challenges in a realtor most Realtors is I need to lead. You know, I need to be introduced. Okay, I need a relationship. I learned this from Marguerite Chris Villa when I was working with her, and even how to go and as long as it's like too many people chase active listings. You know, to me, people want to time a listing, when we're in reality, they just need to go out and develop a couple of new relationships per day. Over time, they have enough people, where somebody is going to start referring them to somebody that they just heard in the wants to list their home. He knows but you know, I remember Brent telling me this when I trained his team, he goes, he goes and I look back at my real estate career. The only thing I've done is I've gone out and made friends consistently. I've gone out on I've added new friends to my database, every single day I go on, I meet people, I cannot get become a rock star stain in the office, I go out and like meet people, I shake their hand. Yeah, I get I get a contact, I need a contact, I need a warm body. And then I need to determine if I like them or not. And then I need to figure out how I can help them and keep in touch with them in a systematic way. So when they do know of somebody, or they themselves are interested in real estate, I'm the first person they think about. Yeah. And ultimately, you can outsource and have an assistant do all that stuff. But this marketing type system, you do it yourself first. And the five times I've implemented this to start my companies, I get it to the point where I'm too buried to do this anymore, and then I hire an assistant to do it. So that's how it's laid out right there. And feel free to add me to your marketing type system treat me as a prospect, add me to group number one. So that way, you're sending me a piece of content, you can add me to every group, if you want just practice on me every day, I don't care. Okay, you send me a marketing touch and then you follow up with a phone call. So what that's how the system works is you can add whatever content you want here. Right, but the key is, is consistency. So in real estate, you need a warm body as a connection, and even the mortgage, you need a warm body as a connection. The other thing that the two of you can do as a mortgage company, is you can host a webinar, you can say, Hey, come here, John Pyron for 45 minutes talk about referral systems. Right? You promote it out to every realtor that you know. And you set up a time where you want me to be a speaker for you for free. Right, this is what I used to do. I used to go around the mortgage companies and I used to go around the real estate companies. Why? Because they have a meeting every say A week and they always have a guest speaker and I was a guest speaker every week like clockwork somewhere at some place in this town. Okay. So if you go to my YouTube channel and you'll see many talks up there Coldwell Banker there's all kinds of places I've gone and spoken to. The number one requested talk is my talk on how to 10x your referrals that resonates with every mortgage person, every realtor like clockwork and it works. Yeah. And you guys can be the people that host it. And it's just going to be a magnet. Yeah, so that's an idea. Okay, any questions about that? No. All right, Kevin, created a 770 $500 per month coaching business in 90 days and you want to coach you real estate mortgage real estate mortgage. So you want to be a real estate mortgage coach and be able to create $7,500 in 90 days per month Yes sir. Right there's two ways to go about it number one, you need content you see my screen still yes Right. Actually, you know what we do this the benefits of being a part of this group is. That, honestly give it all to you guys. In a six month mentorship program, teaching Coaches and Consultants how to make 100 grand as a coaching consultant, okay. And in order to graduate from the program, you had to create a six figure income and in six months, Okay, step by step, I recorded everything. workbook templates, everything. Okay? So I'm just going to give it to all of you, if you have an ambition of wanting to do that, because it is laid out, boom, boom, boom, workbook everything. Okay? So workbook right here. I paid I don't know, I take pain, Steve Knoppix on $75,000 to learn this. Okay. And with his permission, I just duplicate because I love training coaches and consultants and they've done a lot of that. So this is one path. The other path, you and I are going to have a one on one conversation about how to work together and I can get you there 1015 times faster. So because $7,500 a month and 90 days is a lot of work. I've done it, I can help you do it. It's entirely up to you. Okay, but if I was going to if you want to do a self paced type thing, just follow this workbook step by step. Okay, and all the recordings 12 People in this mastermind that I did for six months, I made the mistake of giving to, to, to the spots to to friends and didn't make make or pay for. And of course, they dropped out. As you know, they didn't have any skin in the game. How did the other remaining 10, eight of them graduated meaning eight of them creating a six figure coaching consulting business in less than six months. Okay, and but I didn't leave anything out, this is exactly what they paid for it. They all the calls are here, step by step speaker training, all that stuff. And you all have access to it now. But really for to make it simple. It's figuring out who do you want to coach real estate and mortgage people? If I put you on a stage right now, and said, Hey, here's a bunch of real estate mortgage people, what are the top 10 Things you can share with them right now? That would have the biggest impact on their business? Here's the mic. That's your first 10 pieces of content you really need to create. Because when you're building a coaching, consulting business, content is everything. Having enough content out there to show that you are an expert and having some success stories, okay. So in your case, if it's coaching real estate and mortgage people, you got Mike, who's worked with you, he's your first call client. Okay? And treat him like he's paying you a lot of money. Okay, and you mentor him for free, because he's already on your team. But you do it on Zoom, so you guys can record your conversations, and that becomes training content. Okay, then you go out and you find a couple other realtors to do the same thing. You put social media posts out there, what's the biggest challenge you have as a realtor? The biggest number one problem you have as a mortgage first. You can even ask a couple of people, what is your number one problem ago, you created a little survey going out of lead generation, at least four areas of business, marketing, sales, lead generation, whatever those bullet points are, what is your biggest challenge that you have as a realtor? And whatever they give you you teach content on that. Because it's the content, it's your talking and I did a lot of training in there on that about that. But it's your your content that is gonna attract people to you. And you go from there. So a classic example here, let me go here Stephanie shell are here, same thing came to me and said, Hey, I want to be a coach. I want to be a speaker. I want to be a consultant. Okay. And it took me three and a half months of working with her one on one to get her to fire her boss, which she did. Now, if you go through any of her stuff here, well, best selling author of 12 books. She has a workshop that we designed. I designed it because I wanted to be an attendee of a great workshop. So we designed it. It's coming up in January. It's called the rare retreat. It's usually in San Antonio. And, but now she has does well over a million dollars a year as the author, speaker trainer, coach that a whole team, etc. Right. We worked together for seven years. And but it was just step by step lumbo She wanted to get she's one of the stories I'm going to be telling between 12 and two today is probably one of the going to be the one one of the stories that resonates the most is she tried for four months to hit 10k a month. And you know there's a video up there called how to give yourself a clean slate. That is a direct result of Stephanie shower. There she calls me up February 9 that says hey, I I'm not going to hit it again. I know you are why it's February 9 Steph what? Well I did the numbers I use see what I have my A pipeline and I just don't see how many hit it today and you'll win. Do you want to hit it? Yeah. Do you really want to hit it? Yeah, you're gonna do exactly what I tell you to do. Yeah, great. Okay, here's what you're gonna do. And I gave her that clean slate strategy. Within seven days, she passed 10k a month. And I said, you're not done. You got another eight or nine days, I forget what the what the actual number is on the video. But she ultimately came in at $14,865. Because it was a mental breakthrough that she needed. She had to how to exact how to give you to get to $7,500 a month, which actually can go a whole lot faster now, because of the amount of people I've done this with now. You know, it works. And the format is this. I give elite. I've got enough content to convict me at what I do as a consultant, or coach, I send you an email. My signature has enough information there for you to be curious enough to go and click OK. Then I have an appointment link on there. You're going to set a 10 minute phone call with me. I'm going to do a 10 minute phone call mash you three things. Number one, what's your big goal that you're trying to hit by the end of this current year? You're gonna tell me, I'm gonna say okay, you'd like to hit it by the end of the year. Yeah. Okay, let's just say you're there and you're, you're achieved it. And I'm gonna walk you through a two minute phone call. The questions I'm gonna ask them the dialogue I'm gonna ask. The most important thing is, is mastering that 10 minute call, she was stubborn as hell about. Right, and she kept failing and failing and failing and failing for about three weeks in a row. She finally calls me ever says this, there's something wrong, I'm not succeeding with this 10 minute call thing. And she was given away 45 minutes to 60 minutes of her time with every prospect and it's just not sustainable. And so I went and we roleplay and she treated me like a prospect says stuff you're not following the 10 minute sprint. Follow 10 minute script over the next week. Verbatim. Don't add live. Stop being stubborn and do it. Can you do that? Yeah. Well, we hold it work. And the rest is history. I'm going to call it a strategy session which led to a ticket to the garage reader which led to a ticket to a workshop which led to a ticket to speaking engagements. And he is having a funnel like I have here on the wall that you can have touch points with them all over the place. So once you have that process and system down is just duplication it's it's it's repetition over and over and over again. Okay, so take a look at the resources that I've shared here. Okay, and and then if you want to talk you know about working together one on one to get you there quicker just let me know you're more than happy to start in the resources huh? You shared when I look when you shared it because there's quite a bit there where do I start and those resources just starting the beginning? Or is there a start creating content because I feel like content seems like the key content is the key. And as a content outline, I would start with this workbook and walk you through step by step how to get your content based started. Because and humor Oh. Sales foundation sales message sales voice This is a funnel, right and this whole workbook walks you through step by step how to create that. Okay. Lisa English business plan. Yes. Do you need there? Where are you stuck? I am stuck at how big I want to go. How what? How big do I want to go or how small do I want to keep my my practice or my my brokerage? So like, I'm thinking okay, do I'm just going to be on my own do this for a year or two? Or should I just you know, just start like hiring people. I go I go back and forth. Sure. Did you get your business plan done? No. Okay. You follow the one page PLAN strategy? Are you doing a full blown 1520 page business plan? I'm actually I'm going back and forth. I tried to do the one foot one page, and then I get distracted, and then start, you know, going through through my mission and objectives. And then I come back down. And, you know, try to do that again. So, yeah. So it starts off with I mean, it's, it's easier to go after a bigger role. And Miss, versus going after a smaller goal. I mean, smaller goals don't really motivate us. Yeah. Yeah. Well, you want something that's, that's like, unrealistic, that you feel like there's just no way I can hit that. Okay. Because the person you're, you don't want to build a business, or set a vision, that doesn't require you to change. Because nothing's gotten your hit the goal, it would be very easy to hit the goal, you're going to be the same in the process, and your targets are going to be set low. And it's going to be easy to not do it. Yeah. So when you set an intention, you know, you're starting a real estate company from scratch. And, you know, what's it going to be like to have, you know, 50 agents. As a real jerk, you're, you're going to be the person that is going to be the Rainmaker in the beginning. And I can tell you beyond a shadow of a doubt, the very first hire you're going to hire is going to be an assistant. Yeah, take all that stuff off your plate that you don't want to do. Right? And then even then you might need a second assistant before you hire your first agent. Right? If you get that book 10x is easier than to X. entire chapter one is about a realtor, I forget her name. But she started from nothing. And, and she followed that model, he laid it out step by step how she went from nothing to a million dollars in commission. I mean, step by step. And she built it in increments, big, big leaps. Okay, so out of the 12, out of the 100% of the work that I do 80% of it needs to be given to somebody else. So I can make room for the 20%, which is going to give me the biggest leap, and the biggest jump, and he walks through the psychology of the growth of that. So when you set small goals, you show up in a small level, when you set big goals, you have to grow into that because you don't have the skill set to hit it right now. So the first thing I would do is, is get your business plan done, you don't need unless you're gonna go out and get investor dollars. A one page plan is going to be just fine. Okay, first milestone, how do I get to how do I get to $8,333 a month? How do I get to a six figure income consistently in my new business? And if that doesn't motivate you, to under 50,000? You know, how do I get there? And it'll become very apparent of what you need to do. You can always bring it here and go, Hey, can we look at the plant and they can we can we talk about it? Any questions about that? I mean, the other thing we can do if you if you want is we can schedule a strategy session between the two of us and we can just get it done. Okay, okay. It's always an option for every one of you. There are going to be times where you're going to want to make these big leaps. And there's not enough time on this call to get it done. And any of you can book a strategy session with me, obviously, I'm not going to do it for free. But doesn't mean you have to work with me one on one. Maybe you just need two hours, four hours of one on one time. It's totally fine. You have that option. Okay, because once we get that plan done, then all you got to do is show up here. Here's where I'm at. There's one that hold me accountable here. Hold me Hello there, what's the next step here? What's the next step there? Okay. But I would get that one page plan done first. So you know exactly what that next step is. Because each day that goes by that you don't have it is lost opportunity. Does that make sense? Yeah. Cool. Anybody else have anything else that they want to discuss? Alright guys, I gotta run. And if you want to be a part of this deal here at 12 to two, I will send you a link on that. Just let me know. So all right, I gotta run. I'll see you guys. Can you send me that John? Yes, I will. Talk to you guys later.

Transcript: Good morning. Good afternoon, wherever you are, when you think about magnetism, what do you think about? Do you think about the poles of the earth? Or do you think about one of those little red things that were the horseshoe shape? Or do you think about a, an engine in a Tesla? Electric Car? magnetism is really the most powerful thing on the planet. It keeps us all on the earth. It causes the earth to be where it is in the universe, and it goes the universe to stay where it is. It's a very interesting subject. And most importantly, it's influential in our lives as well. Now we can, if we choose Build up the magnetism in our body, until it becomes usable. In other words, transmittable but before we do that, we have to cover the bases. We have to be able to manage the lower levels of energy consumption, consumption in life, such as hunting and gathering such as interpersonal communication, such as balancing the requirements of living, such as earning an income and living in a family and enjoying life. So, with all those done, we can start to think about that more higher levels of existence such as intuition, which is receiving magnetism and influence or transmission, which is sending it out. And this video today is all about the phases of sending it out, getting up to that phase of sending it out. Remembering from the last video, that we are only talking at this point, in the comfort phase, the comfort zone of life is the success so when we enter the growth phase of life, we are usually hand to mouth trying to climb up a ladder, and anything that we've intuited or been able to master in the comfort zone will come with us while we learn more things. So that's a different set of rules and principles to operating in your comfort zone in your success. So and of course we all want to stay in that comfort zone as long as possible. Unfortunately, due to the universal laws of nature, that everything evolves and grows to its level of incompetence, that is not possible. We are all going to grow from comfort, through growth, to frustration. And the question is going to be when we get to frustration in life, what we're going to do about that whether you're going to bitch and complain, or whether we're going to go through a reinvention process, that was yesterday's video. So today, we're talking about operating in the comfort zone, build out our magnetism and getting to the point where we can share with the world enjoy --- Send in a voice message: https://podcasters.spotify.com/pod/show/chris-walker70/message

Audio file  RIPMEDICALDEBTDRAGSHOW.mp3    Transcript  Good morning, comrades. You're listening to I'm just said WMNF like that is the community radio station. When I grew up in Saint Petersburg, like Tampa Bay, it was like in NPR affiliate and everything. But this is not WMNF. This is WHIV. 102.3 low Power FM I'm a little throwed right now. This is Robert of good morning. Comrade Jeff has made his way back to fight for labor rights in Virginia, right? I'm a little throwed because we're not recording in the studio. This is not live, so please hold all calls. But this is in the home studio. And I'm with my lovely wife Aaron, who is a in and out, you know, guest. Of the podcast also host guest licensed mental health profession. And she's here. So it's like having your very own doctor Katz.  I'm also in the world's squeakiest chair, so sorry, everybody.  It's very squeaked out.  And also I have really bad vocal fry. So your.  Vocal fry is fine. You it's authoritative.  No, apparently no amount.  How do you figure that?  Because I've I've spoken to Ben.  That men are trash like you've told me this. On various occasions. So why are we concerned of what men think?  Because your listeners, you're. Mostly men. I'm.  Assuming, I mean they are when I run the when I run the, I'm trash I'm I'm trash.  You guys aren't. Trash, though, so that's so don't complain about my. Local fry, so we'll be fine. We're all good.  No, there is definitely a trash can that lives inside of me. So and also I just had to grab my keyboard from because we have our cat Ozzie, who is chilling out, but he loves to like lay on the keyboard and then it's just like a random like, what's going to happen when he does it. Usually he screws up video games. He's trying to screw up recording of a podcast right now, but he's such a.  Our other at Henry likes to attack my laptop when I'm using it, especially when I'm on a training or a conference call and she likes to send fund messages to the other participants.  Good boy. That's so awesome.  And then I get a bunch of messages back. I think your cat sent me a message. And it's like, yes.  Yeah. What did it say?  No, mostly it was like a lot. Of days and ages.  Ohh, a sassy a sketch lot of case.  No, that's where she. That's where she was standing.  Lot of case sassy, sassy cats, sassy cats.  JKL drive.  What's going on, Aaron? Somebody tried to steal our cat? I found out.  I guess that's going on OK.  Speaking of cats. So I come home and like both of our neighbors, our neighbor from up the block and and our neighbor next door is like there was a guy cause we have a, you know, our we have cats who have three cats and they're like indoor outdoor cats and.  And before you all come for us, we tried to make them be indoor cats. And these cats have figured out how to escape from the house. Robert came into our room, just not 15 minutes ago and stated that our cat Annie had we took away her normal. Escape route. She normally jumps on top of Roberts Arcade cabinet and then into the cabinet above our closet, and then shimmies up the air conditioning vent. Because, you know, she really wants to get outside.  To the attic.  But we moved to the video Gamer Cabinet video cabinet, anybody?  Over the age of.  Well, so we move that. So she just scaled the wall.  Yeah, she just was like Spiderman and just dug 1 claw into another and just vertically straight vertically scale. I think she looked back at me like she surprised herself like she's plotting it. She's like, I don't know. But I'm gonna give it. We can give. It a A you know, a world. And then she was just up in the crawl space, looking down at me like. Man, I did it.  Like there's literal cat claw. Like in the wall.  I'm looking at.  So, yeah. So we did really try to make these cats stay indoors. They just refused.  But yeah, so both our neighbors are like, hey, we have a cat Annie who, like, runs wild and free.  So anyway.  And like she just, you know, hangs out with everybody. She comes with us when we walk our dog, she walks it. She walks with us around the block. She just, you know, we'll get pets from everybody. Well, apparently there was some, like, hipster. Dude, they they described him as a tall white guy. Thin, with short shorts on cowboy cowboy boots and a tank top. And I'm like this man came straight out of the Bywater to try to steal my cat. They said he just he like and he came over to him for some pets. He picked up Annie and just started walking down the street and Annie was like, screaming bloody murder, like trying to get away and our neighbor. That came out like what's going on and was like, you put that cat down right now like, because that's not your cat. That's the blocks cat.  She is truly the blocks cat. I get sad about it sometimes cuz I did want her to be my cat. Which is why I adopted her. That you know the block needed her and she showed up, you know? She answered the call.  It's insane. How's how's work going for you?  Works good. We're finally staffed properly because they decided to give us. All of. A praise so.  That's great. Yay.  Yeah, that's crazy. You know, you get to like, you give people more money, they're more willing to.  They want to do things.  Work for you? But yeah, I can't really talk about my work just because HIPAA, but yeah. People are still struggling.  It's pretty bad out there.  Yeah, it's not. As bad as it could be, but it's.  Did you see? I guess we'll just do like. We'll we'll eat our we'll take our eat our vegetables first before uhm. Our dessert, did you see in Tennessee, the governor has the Governor of Tennessee has signed a bill that's going to. Make drag shows illegal.  Which I truly don't understand because Nashville is The Bachelorette capital of the world. From what I understand, and I don't understand how you can have a Bachelorette party without a drag brush.  Yeah, I mean, I can't go back to Nashville now, but yeah, he's a trash bag for sure. But did you see on top of that, on top of all that pictures were dug up of him in high school at a powder puff football game?  So funny and it's sad, but funny.  So he is. He is in a dress. And literally like the reporter that confronted him with, it was like. Like it must be like 4 Chan news.com cause he literally said is this you this you? What do you got to say about this? And he was just like, oh, that was in good fun.  Yeah, every drag brunch I've ever been to has been in good fun too, so I don't understand drag show.  I know.  I shouldn't just keep saying drag brunch. I'm just really basic.  You just you just gotta have eggs with your.  So that's mostly when I see drag.  You gotta have eggs with your drag show.  I'm either watching drag wrestling or I'm on drag brunch. There's truly no in between for me.  And dry wrestling about two weeks ago, that was. Pretty good that. Was great. It was pretty nice.  It was fantastic. But this is, you know, I not to be talked kind of light hearted about something so terrible. But you know. My mom has. Sometimes has asked me, you know, why I'm. I'm kind of down frequently and I don't really know how to explain to her that I have a really sick feeling in my stomach that. You know how similar the times are to the Weimar Republic and what came after the Weimar Republic is not something that. I particularly want to live through. Or have ever have happened. Again, again, again.  Yeah, I'm not looking forward. To the the reboot of cabaret. Like, that's not a thing I want. To watch.  And ironically, they probably wouldn't allow.  Well, that's the whole point. That's the point of the original one, is it not?  I've never seen it. I'm going to. Be honest with you.  Honestly, I've never seen it either, but the premise makes me mad because I'm like, if you people were in the street instead of like, come to the cab or maybe. Y'all could have done something about this.  We might be being really unduly harsh on characters of cabaret.  Probably more likely.  Please let us know but. I you know, the targeting of trans people and not that drag people drag Queens and kings are trans all the time, you know, but just targeting the because you actually look at the law, it does ban trans people from performing anything. Because it's specific to, I think it says the language is something like performing in the cultural makeup, including dress accessories. You know, style all of that of the a person who's the opposite of the gender you were assigned at birth. So essentially it's not drag, it's it's trans people doing anything in front of other people ever. And that's really scary. That is really scary. You know, it's it's the cliche. At this point, but the reason the reason? It gets said so much is because it's true. It's, you know, they. Came for the communists and and I didn't speak up because I wasn't a communist. They came for the Jews. I didn't speak up. I wasn't a Jew. They came for the Catholics. I I am Catholic. But you know what I'm talking about. And it's just. I just. I don't really. Know what to do with my feelings about it. To be honest. Because, because again, like it's so stupid. Like it's so stupid that you it's almost as if you don't want to take it seriously because they're just so outlandish and buffoonish. But, you know, even, and that's part of that's part of the poison of it. Is that they are so goofy and so hypocritical and so out of control that it almost becomes not real, which I think is something that happened a lot during the Trump administration. So, you know, I don't, I don't know what to do.  So just to get. To get the full scope of this, I'll read this is from cnn.com because you you're saying how bands, all performances and I can't remember. I I'm sure I've read this already, but I just can't remember this specifics. It's like my brain wanted to block them out. So let's see CNN politics by Shawna Mizzell March 2nd. 2023 Tennessee becomes first state in 20, 2020 to restrict drag performances. Republican Governor Bill Lee signed into law Thursday afternoon that will restrict public drug show performances in Tennessee, making his state the first to do so this year. The state Senate passed the bill earlier Thursday, along with party along party lines, to admit adult cabaret performances on public. Again, my cat just moved my mouse public property so as to shield them from the view of children threatening violators with a misdemeanor and repeat offenders with a felony. The bill, which the Tennessee House passed last week, defines an adult cabaret performance as a performance that features topless dancers, go go dancers, exotic dancers, strippers. Male or female impersonators who provide entertainment that appeals to a what is that word? It's not.  Period periods.  That is my new SAT word.  It means up period means basically blue. Like it means it means like you know, I don't know what upsetted he is, but I can't say what asity is.    But I know when I see period.  You all right? That's a wild word. Republicans hold supermajorities in both the House and the Senate. The law will go into effect on July 1st, 2023. Tennessee measure is the first of nearly a dozen such bills presently working their way through the GOP LED state legislatures. Republican state the performances expose children to sexual themes and imagery that are inappropriate, a claim rejected by advocates who say the proposed measures are discriminatory against the LGBT. New community and could violate First Amendment laws. Yeah, I wonder. Yeah, like this feels like something. The ACL, this. This feels like an ACLU slam dunk, but we'll see. But it doesn't matter because it doesn't matter if it gets. Repealed or not? There's already a chilling effect. That's the point. The cruelty is the point not to actually protect children from anything. See as. Blah blah blah blah blah as transgender issues and drag culture are increasingly becoming more mainstream. Such shows, which often feature men dressing as women and exaggerated makeup while singing or entertaining a crowd. Though some shows feature body or content, have occasionally been the target of attacks, and LGBTQ advocates say the bills under consideration add to a heightened state of alarm for the community. Like I said, it's the chilling effect they want. It's the chilling effect. They're going to get. Republicans state Senator Jack Johnson. Who sponsored the Tennessee legislation, told CNN on Thursday that the bill was not meant to target drag performances or transgender. People except you just literally spelled out in the language of the bill what a drag show is. That's that's wild that that is. That is 1987, George.  Orwen. Well, that's how they. Get around the ohh that was all in good fun because of course the. High school. Actually, I should even say, of course, but theoretically, a high school skit is probably not going to have a lot of, like sexual nature. And like a lot of body this, but why am I like I there was a guy. In my high school. He used to show us all his Beatus like frequently. Yeah, this was before me too, but.  And then I fell in love.  Then I reflected on it as an adult and I was like, why didn't any of? The teachers stop that.  Ohh it was like a known. Thing. Ohh yeah.  Yeah, it was a theater thing.  Oh God.  perient shows and it's like, OK. Yeah, maybe they're not doing like old school vaudeville acts, but you know. What are they going to call body? What are they going to call period. I wish they hadn't written that word.  That's that's a wild world, yeah.  That's a wild word, but it's it's like, OK, so if you have a trans comic and they're talking about their dating life and they're talking about their sex life, is that going to be considered something that's too much that's, you know, afoul of the law? You know, it's there's a law. If you are a CIS woman who likes to dress. More masculine and you're in a show. Are they going to consider that to be you are dressing in the some a clothing of a gender other than your assigned birth? You know it's it's just, you know, and and we're we should be used to these things by now because I mean it's it's. I'm not gonna say it started with Trump because it obviously didn't, but it, you know, the last four years they've gotten especially ridiculous with their their language and their and their long. But yeah, it's it's, it is wild.  Our dog's. Being very bad right now. OK. So our little dog is being super bad. All our animals like these animals are smarter than they lead on because they just like, oh, are you trying to do something or are you trying to do a thing that, like, requires some kind of like concentration and quiet? So now it's time for me to get all my big feelings.  Getting rowdy, we're getting rowdy.  They're the worst.  And then Henry just, I don't know. Is this a cat thing? They every time they know they're being bad. And and you start to say. Stop doing that. They stop and start grooming. Like who? Me couldn't possibly be.  Oh my God this. This little cat. I love, I love them, but they are. Awful real bad. They're real bad. Love them, but they're real bad. So yeah, we're talking about how. The United States is kind of becoming a hellscape. Drag is like you cannot be a assigned male at birth and wear a a dress and sing a song in the state of Tennessee anymore. And like I said, the the the really interesting bit is that. Keep reading from the CNN article ahead of the bill signing. Lee the governor faced accusations of hypocrisy after an unidentified Reddit user posted a photo from 1977 high school. His 1977 high school yearbook, which purports to show the future governor dressed in women's clothing and a wig. Alongside female students dressed in men's suits, we had this when I was in high school because I'm old enough and.  No, everybody's high school, everybody.  Ohh y'all had that too. It's power, power, power, whatever.  Everybody's high school. Has the. Oh, no, I was. Just gonna say dude dressed and dressed.  Oh, it's like. Oh, I was gonna say the girls played football and then the guys were cheerleaders or whatever. That's why I assume I saw this picture. It's it. But like that's why I assumed it's from. But no, he like, like I said earlier, he responded to that. Oh, that was that's. But that's different though. Just like you know, normal scumbag behavior. But like you said, you don't know what to do and then I have to repeat what I've said. I've said many a time on this on this show is that you know, we have to embrace the struggle. The struggle is going to go on after we're dead. But take heart, knowing that when they start doing stuff like this. What they have been doing, they're losing. They're like the reactionaries are losing. This is the safest time in human history. A new world? A new.  I just feel like. They've said that in the Vimar Republic too.  World is struggling to be born. No, I don't think so. No, I don't. I know. I I've watched them. To be honest, I've watched documentaries about the Vimar Republic and people were way. I know what you're saying and I I think it's a good analogy, but people were way more apathetic because they had just come off of World War One where Germany took a Big L.  I forgot that and that was. Yeah, that. Was OK. Fair so yeah. OK, that's something. It's not as bad as the vimar public yet, OK?  No, it's not. It's not. But like these are. These are definitely things to be aware of. So when I say like we do live in the safest time in human history, that doesn't mean like people are not gonna. There's not stochastic terrorism. People aren't going to be killed and hurt by these reactionaries, and people's lives aren't going to be ruined. But. And you take a step back and you look at, you know, the macro picture of time. We are winning. We will win. Culture never locks in the conservative the idea of a conservative movement is the idea on its face is dead on arrival because you cannot conserve culture. Culture will change. It's going to change the things that conservatives enjoy now were the, you know. 100 years ago liberal positions and we keep backing them into more and more. Well, we can't come right out and hate. You know queer people, so we've got to do this indie. Around again and. And make up lies about how drag they're all groomers and how drag story hour is is grooming your children.  And let's not get it twisted. This is not specifically, this is obviously about LGBTQ people and and targeting them, but it is not just about targeting LGBTQ people. They're targeting the idea of satirizing a a social norm, a gender, you know, a gender norm is a social construct. And drag is, you know its whole purpose is to satirize, you know, the expression of that social construct. And so. The idea that we're banning that it's like, OK, well, what other social constructs are we not going to be able to talk about? And we're not gonna be able to laugh about and right next. And that's, you know, I like to think anybody listening to this show, you know, cares about the fact that they're targeting LGBTQ people anyway. But I do think that there's a lot of people. Who would be apathetic to the idea of banning a drag show? Because maybe they don't go to them, they're just they don't know what's in a drag flow, but kind of if you're talking to someone like that, it's it's not about the show itself, it's about the satirization of a social norm, and it's about. Not wanting to make fun of things that are are conservative, I mean, you know, you know, typical gender norms are, you know, the gender by an area that's a very conservative idea. And so it's it's about not moving forward with with changing societal ideas and expectations, you know. It's it's they want to go back to the 50s with all of the nonsense and terribleness. And I think that message could possibly, you know, sway some people who maybe are a little bit more apathetic. To drag just because they don't understand.  Not even. Yeah, I wouldn't even say sway them. I would say the apathy is kind of the, you know, in a place like Tennessee, like, let's be real. Like outside of Nashville and maybe Memphis, people are going to be like, say what? Well, that doesn't affect me and I don't care. So I don't. I don't. It sounds great to me. UM. But they're like, just to hammer home the point. There's definitely like two ways to look at it. Like look at this. The one way is when you talk about, you know, mainstream culture that. Western Society is moving backwards. Just in our lifetimes, we've had these are mainstream things. These aren't even. These aren't even. Like fringe things, we've had movies like too Wong Foo. Thanks for everything. RuPaul's Drag Race is like a mainstream thing.  Let's talk about Mrs. Doubtfire's track.  It's a. It's a man in a dress. Right, I know, but. Yeah, it's a crazy. Like, I'm not talking about, like, we're gonna. We're gonna have some kind of a college. You know, we're not going to sit here and and and sit in a classroom and tear Mrs. Doubtfire apart. It's a stupid movie, but the point is it was a movie. People took their kids to see. My parents took me to see and it was about a man. Wearing a dress. Not even doing drag actually like pretending to be a woman for like the worst reasons.  Literally a a man. Wearing a dress. Who is using? Pretending to be a woman to target and harass a woman which is like everything that they're worried about happening now and yet. And yet it was just good old fun.  So you can look at that as Western, as Western culture regressing. I'm choosing and this is from the cynical guy like I am not that glass. Half full guy. I'm the cynical guy for sure, but I look at this as. This is the best they have, like they are drowning in a sea of acceptance and change and they are grasping for any land they can. And this is the best they've come up with. In the long arc of history. This is not. This is gonna look at. This is gonna not even the long. Five years from now, this is going to be on some kind of CNN. Remember the the twenty 20s. And everybody's gonna go, that was.  Honestly, the the fact that most older Republican men know what a drag. Show is at. This point means that drag has truly come into the mainstream.  Thank you.  We actually talking. About this, this weekend is one of our favorite documentaries that we watched when we just started dating was small town gay bar and it was about. A bar in a small southern town that was very tucked away kind of word of mouth. And it was where people in the queer community could congregate. And it was it was, you know, one of the only places where they could. Other queer people, and where they could openly be themselves, and it was a really great documentary, definitely recommend it. But you know, even in smaller towns there is more, you know. People know of a gay person. Now you know back, back when that was filmed, people wouldn't be, wouldn't feel ever able to come out to their families. And while there's still a lot. Of people who don't. Feel able to do that to come out to their families. You know, there are still a lot of people who do, even in conservative town. So we really have moved very far. I really have to keep reminding myself of that just because it is very easy to get down and not to say that you know you're not allowed to have negative feelings about what's going on and not allowed to be sad and grieve. But I know for me if if I start feeling so negatively, it starts to feel like there's nothing I can do, so why try? And so it is very important to to acknowledge our progress and to acknowledge all of the people who made that progress happen and all of the people who are still battling apathy in order to make progress happen now and all. The people all the. Wonderful humans in Tennessee who I know are going to push back on this. Whether it's not going to be the majority of the state. Unfortunately, but I know that there are going to. Be some very fierce, fierce defenders of the queer community, both the community themselves and allies. And honestly, this is a meme I just saw. I'm like, I really am getting old. I go on Facebook, just look at memes now. Like but it said if you if you harass my transgendered buddies my I'm going to start identifying as a problem spicy. Is that the? Only good. I identify joke. Identify as joke.  It's pretty good.  And then there was another one. It was like, hey, if you like you harm the queer community, my pronouns are gonna be your pronouns are gonna be, was, and were. I'm terrible at. I like explaining memes into a podcast. This is truly the most millennial I've ever been in my life.  All right. It's all right, Mama.  But but I just. Yeah, I think humor is appropriate. I think. Do whatever you need to do to feel. To feel the hope that you need to keep moving on in this fight because it is like this is truly scary stuff, and the fact that it's being enacted by the world's. Stupid people is like it's not making me feel good, just the. State of democracy, you.  Yeah, like and again, just realize that you're we are all fighting battles that we've already won. But the battle still has to be fought. Like we have to fight, we have to. Fight these people and tooth and nail. To make sure as. Few people are hurt. By rack, Sherry politics is possible, but realize it's over. Like we we we've already won.  Like culturally, it's over. You know, does this state agree? So we're not fighting the culture anymore. We're we're fighting the state, we're fighting people who?  These conversations I really do. And to put my, you know, kind of conspiratorial hair on these conversations have already been had obviously to put bills like this forward in Republican think tanks in circles because they know they they know it's over. So the only the only hope is is to try to. Is to try to take the minority that they do have and Lord over the majority of what people want through legislation like this. That's that's all they have. That's all they have left. That's why. That's why the Republican Party has to gerrymander districts cause they can't win.  Well, yeah, see, The thing is like the thing. Is that they are gerrymandering, though, so it's we can't just say they, oh, they're not. They're not winning because they have to do XYZ, but it's like OK, they have done XYZ so they could continue to win.  I know. I guess what I'm saying is they're doing that because. They're losing, no.  I understand that, but it's we can't use that as a.    I don't know. That we should use that as a metric just because it's easy to get complacent and, you know, we're looking at a potential Trump de Santis 2024. So I'm not, I'm not like.  Trump's gonna Trump's gonna win. That I don't even think.  You know, they're just they're just. Like they're just literally calling each other pedophiles, and they both like, well, OK, allegedly.  I don't even think this. I don't even think the Saints. I don't even think the. Saints is going to declare.  Allegedly, Trump is a pedophile.  Allegedly. Allegedly.  I'm I'm I. Don't know. I don't know anything about DeSantis, but I wouldn't be surprised if he was a pedophile.  I don't even think De Santis is going. To declare you.  Don't think so.  Did you did you read the other day? So he had De Santis had a rally thing and some? I don't know. In some county, in Florida, and people showed up in Trump gear and he had them physically removed.  Oh, I love that for everybody.  So, uh, what? Like it's over. Like that's it, because now a million people are going to come. To every one of his things.  That is true.  And it's going to look awful.  That is true. So even better, we are looking at.  A Trump, Trump, Trump, Biden.  From Tom Cotton and then Trump is going to mysteriously have a heart attack while eating his seventh Big Mac of the day.  Oh, God, that's just.  And we're going to have a Tom Cotton presidency. So love that for us. Anyway, I'm just a ball of sunshine. I just sometimes I think that I have a pretty balanced about my views of the world and that I'm like, I feel like I'm pretty realistic about things. And then I'll say something so wildly dark and pessimistic that I'm, like, maybe being in crisis domestic violence. And working out of jail for the last eight years has actually. Maybe colored my views on the world more than I anticipated.  Yeah, that'll do it. No, that that will definitely do it. That'll that's that's what the kids call a big downer.  That's a downer.  It's a big Debbie downer.  Yeah, it's an. L It's an L.  Yeah, you're just eating elves.  Eating elves.  Eating them.  Like BFR, that's trauma.  I've never heard that before.  Oh, I can't because it's going. To be it's B. Asleep for real? OK, it's my new favorite Gen.  I just got on period I period a like last week.  I don't know if that's still doing that, but that. Is really funny.  I just got on him. Yeah. So I don't know. I'm old. I'm. I'm not old. I think I'm the oldest person on TikTok.  I can't can't judge. No, there's some much older men and.  It was like.  They have all messaged me. Yeah, I get messages from people named Sugar Daddy M12. So how I don't.  Know on TikTok.  Tick tock.  How you don't even this is the first I've. Heard of this? You even?  Why don't you ask China? I don't know.  You don't even have like content.  No, I do. I do have a couple of things. I've been tagged in. Because my friend, my high school friend likes to make tick tocks when we get together in the summer.    So I have like 3 tick tocks I'm tagged in, they have like 5 views apiece. Apparently one of those 5 views was Sugar Daddy Mike. And he liked what he saw. And he would like to support my lifestyle.  I was gonna say, what are they talking about in the PG13 version?  They said you're so beautiful. I would like to get to know. You yeah. And they usually put like a dollar sign.  It ain't trickin if you got it.  They don't got it so. That's that's the. Thing, that's the thing. There's, like, established routes to go. If you want an actual sugar daddy or sugar baby. And it's not TikTok, but certainly not.  My God. What is doing? What is going on?  Cause like I'm not above letting a generous older gentleman fund my lifestyle, but that gentleman is not going to.  Right.  Find me via TikTok.  That's rough. This is for this is. Ooh, you learn something new every day. Good morning, comrade.  So if you thought my voice was hot. The rest of you is hot. Too hot enough that.  Yeah, I I would agree.  No, it's probably a Nigerian scammer.  That's like a reverse scam? How does that work?  Because they'll say.  I want to send you this is because this is another message I've gotten. They want to send you a check for $500.00 for you to go get your nails done and a massage. And then. But they have to do it via. Vanilla card.  Yeah, of course.  What are?  Because that's how everybody.  Those those prepaid spending cards.  That's how everybody transfers money. In 2023.  So either you're gonna get scanned of money, or you're gonna help someone launder money. So either way, no thank you.  Dang, tick talking wild.  So it did that did check my ego a little bit. I'm not going to lie to you. I was like, oh, this isn't actually a generous older man wanting to fund my lifestyle because my beauty is just so overwhelming. It is a person who thinks I might be dumb.  You could be on, like, 90 day fiance. You could be that Lady.  Oh, I would be so good on that show.  Just be like meeting some guy from the. Dr. the. Dominican Republic and be like, oh, he totally loves me. Now for the good. We've do station ID's, we listen to one of 2.3 W HIV. FM New Orleans and we love you.  And all wars.  That was end all wars. Oh, that was the wtix thing. And we love you, which is very creepy. Yeah, if you're driving.  Hey, sorry. They're just trying to spread. A little love in the world.  I know, but drive if you're driving through the east at like. 2:00 AM and it's just listening to the oldies and then it's WTX New Orleans and we love it's. And there's just a a pile of burning tires and it just looks like. Bartertown on the.  You sound like you live in Metairie.  No, because they would never. They cause I think bartertown's cool for Mad Max beyond Thunderdome.  So that was actually a compliment.  I'm cool.  Yeah, he's like, no, that was a good thing.  I'm cool with that.  But what is your good?  OK, so I got a letter in the mail and I'm going to read it to you. And you hear.  This is the official letter.  Hear the paper crumple. It's like this is an official show. Dear Robert Johnson, we are sending you. We are sending you this letter to share the good news that on behalf of a national donor, you no longer owe the above referenced medical debts. It was almost $1200. To auctioneer. Because of our national 5013 C nonprofit, RIP Medical debt bought and abolished the debt. This active medical debt relief was provided by. Li can't Al Ed Allendale. I'm going to go with Allendale, a public. What's that?  And then I think that's beer.  Nah, it says a public benefit corporation. I mean, beer is a public benefit. I mean, what? What is that now? You got me interested. Now you got me interested. What is the ale?  What is it lol?  Yeah, let's take a look. Value based care. Else what is this? It's like a primary care.  It's. Oh God.  I don't know. It's the position LED accountable care organization. What is that, Aaron, you are.  With primary care for primary care, you know what this is going to be, someone that I'm going to have to work with at some point and I'm going to be annoyed about it more than.    Likely, but honestly, we're why are we trashing them?  I bet.  They bought.  Your medical debt. Yeah, I know. So I don't know.  Just don't look.  I just. I'm not. I don't even know them too.  I'm sorry. That was just like.  I'm just like I was.  Corporate speak like that, just like truly triggers me to. Before I became. A social worker. So. It just really. I just assumed nothing good will come of it.  So we're we're we're on all Dale to learn more, please visit alladale.com/louisiana. Our abolishment of this medical debt is a no strings attached gift. You no longer have any obligation to pay this debt to anyone at any future time because it has been cancelled as a gift of our 5013 C charity. You do not earn any income or owe any taxes on this cancellation of. Debt, we have enclosed FAQ.  Blah blah blah.  Blah blah. Here's the FAQ. Of what happened here? I think the FAQ is very who is RIP medical debt? We are a nonprofit national charity. That fund that raises funds from donors and uses those funds to acquire and abolish medical debt. Our IRS number is blah blah blah blah blah our. Since our founding in 2014, as medical Debt Resolution Inc, we have abolished over 8.5 million of medical debt. Helping nearly 5.5 million people. Are there strings attached? No rest assured, the debt reference in the letter is no longer owed and you do not have to take any action. Why are you doing this? Probably the most important part. Medical debt often results from unplanned, unexpected illness and accidents. About 1/3 of US adults have difficulty covering unexpected mental health care bills. Medical debt also is the leading cause of bankruptcy in the US in many areas and for many reasons. Patient balances after insurance have been growing and many people remain uninsured. We are doing this to relieve. People of the burden of medical debt to enhance their economic opportunities and to enable them to leave to lead healthier, happier lives. Now paper crumple. Again, this is my rush, Landon. He always. Paper I used to hate. Listen to. Rush Limbaugh all the time.  Why did you listen to Rush Limbaugh?  I hate. I used to hate listen anytime like.  Oh, I thought you said hated listening. To it's like you did someone make you?  No, I would listen to him anytime. Something like when Obama like, won twice like I was like Rush Limbaugh. Let's go. Yeah, because you know, he's gonna lose. His mind. Yeah, you know, so it's like stuff like that, but. OK, so my first thought is since you were talking about Sugar Daddy scams, I was like, this is obviously a scam. What is this? So I did a little deep digging and no, it is not a scam. It's 100% real. It was started by two guys who were actually. Debt collectors, they they were executives at some like debt collecting thing. On Wall Street, across from Zuccotti Park, Occupy Wall Street happened. They go down there and just hang out and be like what's going on. And then they find they people found out who they were. And then they're like, hey, we've got an idea. And they started this, like, rolling jubilee of really of buying people's medical debt. And then we're leaving it. And honestly. OK so my thing is this. That that thousand, that $1000, almost 1200 bucks was from a CPAP machine that I own. I paid the what do you call it? The copay or? Whatever. So I paid the copay which was $500.00 off of my and I I have a good job. I have insurance. Thank God all these things like. I'm an atheist, but I thank God every day that I've I've made it to this point in my life where I, you know, I have these things, but. It's absurd because Aaron can testify. My snoring has been so loud since I was 20 and I would stop breathing at night and wake up in the middle of the night and I could pass out anywhere because I was so tired all the time and. I was just dying, you know, like. And she made me. She's like you have to go get this checked out. They're like you have sleep apnea. You could die at any moment. So, and we have to run a bunch of tests and then then you have to pay $2000.00 for a machine that's going to keep you alive and make sure you don't stop breathing in the. Middle of night. Which seems like. It's not even seen. Let let let me scratch seem out of there that it's the most perverse, disgusting, sick thing ever. When you tell someone you know as a doctor, you're telling somebody how important a piece of equipment is and how, Oh my God, thank God we got to you when you did and. By the way, we need 2K before this that we can give you this thing that's so in. And it's I paid for the $500.00 copay and I was like, gotcha. I was like, gotcha auctioneer because you're never seeing the rest of this. I'm like, you're not. They would send me bills and I would just throw them in the garbage cause I'm like, no, I'm not. I'm not paying. For this like this is crazy.  I have. I just gotta build just because it was been a few months ago now, but I got a bill for like $1200 when I got a new IUD and I was like, I thought this was covered under the ACA, and sure the actual IUD was covered, but not the removal of my previous IUD. And I said, well, I'm just not paying that.  Get out of here.  So you know, it's not not paying it.  I'm. I'm sitting here at work and I'm like researching. I'm researching this 5013 C and for a guy like me, who I've Erin, can attest. I've literally said, you know, the words have come out of my mouth. I don't have emotions. I started to tear up, and it wasn't because. Like, I wasn't gonna pay. That actually was never gonna see that money. Bill collectors were never gonna see. I wasn't gonna pay it. I wasn't worried about. It but. It got me to think about all the people who were just crushed. Lives ruined, completely bankrupt because they have, you know, they've got a long term cancer, somebody in their family needs, you know, long term care and they're just crushed under medical debt that they're and that they've been helped by this and. Literally have their life change by this, like rolling jubilee of people like ourselves who give money to this organization that buys up people's debts for pennies on the dollar and just. Tears them up.  Also I want to I want to say sorry to all jail because I was very snarky to you and I just looked up what you do and. A good job.  We're just making all the friends out of here.  I, but I do really think you should change some of the wording on your website because you sound like an insurance. But they're actually what's called an accountability management. It's here, it's it's an accountable care organization. So what that is is essentially they function. So basically how this insurance companies pressure doctors and like other medical places to. To do the most inexpensive things possible, and and that's a really terrible thing cuz it comes at the cost of patient care, accountable management organizations. Are they essential? Are advocating for the consumers, so it's generally and it's generally for. If you start want to start an independent private practice. Usually it's really, really hard because you have to have relationships with those insurance, so you'll send like it's just really difficult. So if you do end up wanting to do that, you can enjoin in accountable management. Organization and they'll help you hook you up and figure out how to give the best care for clients. It gets rid of a lot of Medicare waste, a lot of Medicaid waste, which is often. The for profit insurance companies are doing and it's just it's a good thing. So sorry everybody.  Nice, but like I was telling Aaron as a joke. Like, yeah, I'm an atheist. Like, I don't believe in a buy and buy. But I was like if somebody was to knock on my door and proselytize to me right now, like, this is this would be the time I'm most open to it because I just kept thinking in my head up, just like a God of the Old Testament. It's like I sent you, Bernie Sanders. I sent you another. I sent you another Jewish prophet. That you refuse to listen to. So now I've got to work around this.  Which I think is so dramatic. But like when he said that the other day I was like, OK, I know we're, we're both sad about Bernie losing, but let's not.  Oh, it's fine. I'm. It's fine but. No, it's just that something like this exists, and this has been existing for, you know, decades now or decade, decades, almost since Occupy is amazing and it just it's perverse that it has to exist, that it does exist and it's and it shows how badly we need. Medicare for all, like yesterday for because. The way I describe it to people who are like, oh, I don't want that, you know, they're going. It's like we're getting taxed as American citizens out the wazoo right now. And we're receiving little. To know return our social services are inept at being the most, the most generous assessment is they're inept. So if we're going to be taxed, if you know if they're going to take money out of my check, like, let me get some of that back. So I don't have to worry about can I cough up. 2 racks. To make sure I don't die in the middle. Right. It just, it just feels like in the richest country to ever exist. This is a perverse situation.  And this was actually the same, same organization that was featured on John Oliver, if you remember, I think that was a few years ago, they did this.  Yeah, it was like 3 or 4.  They yeah, they they did this. And John Oliver, the show donated a bunch of money, bought a bunch of debt and forgave it all and. I think part of, I mean he's he's he seems like a good egg, but I think he was especially upset about the idea of medical debt just coming from the NHS in England. He is British. If you don't know who John Oliver is in England does have, you know, a government run National Health care system.  Which is actually socialized medicine, like Medicare for all like. It's not even that. It's not even the NHS. So I'm just saying this. I'm interrupting this. So if anybody, you know, cause you've got that next level of reactionary who who knows a little something. So if they ever try to come at you with like, oh, the NHS is in shambles or the NHS, you know doesn't work, right, well, the NHS is not Medicare for all. We're not talking about an act like auction or Turo. Being run by the government, it's just the government. I mean, it's just auction or Turo. Your local doctor sends that check. Bill to Uncle Sam to to dark Brandon instead of you. That's the only difference.  They're already doing for people who are on Medicaid. And so it's not like a new model, it would just be including more people in the model that already exists.  The best, the best healthcare I ever and I have. You know, I have decent insurance now through my employer, which is an all another a just atrocity. It's it's surreal. It's 1984, George Orwin. That we that we even have. The best health insurance I ever got. Was through Medicaid like when I when I I didn't have a job. Until I got another one I got on. Absolutely the best insurance I've ever.  Had you know?  Like the my prescriptions were doggone near free. I well, I started seeing a therapist then because I didn't have to pay a copay. It was it like Medicaid, literally I, I mean this might be a little too. It was definitely life changing. It could have even.  Saved my life. I would agree with that. And just to just to as an example of how petty insurance companies are, I had a client who had disability. I think it was like $1100 and he made just too much with this ability that he didn't also qualify for Medicaid. So he had Medicare, but not Medicaid, so he still had to had to co-pay for prescriptions. And he also had a pretty serious drug addiction and so didn't generally have a lot of money at the end of. Month and would just like not be able to afford his $4 heart medication. And so like, I would just end up buying them a lot of times like what am I gonna do?  $4 dude.  Have him have a heart attack cuz he couldn't pay for four $4.00, but it's like and I think he was. Covered by like United. Or something. So it's like it's so absurd. It's like. They're just nickel and diming the poorest people and.  Yeah. So that's why I want to, you know, yeah, no, 100%. So that's funny. You say that about United?  Preaching the choir. But my God, it's bad.  So I here in new here in New Orleans, I had united is in Louisiana, United is the one that does our Medicaid.  So there's actually multiple Medicaid providers. So there's United Healthcare, there's healthy blue, there's Louisiana healthcare connections, Aetna and Humana.    So we have five different providers that. So basically, all of the Medicaid money gets funneled into those into those insurance companies, and they have a specific plan for Medicaid. And if you are on Medicaid, I believe you're allowed to change providers once a year. And if you're on Medicare, I believe you can change once 1/4.  So I had united Medicaid, so I didn't know that was a thing. So I got a job working for the city, and now I also united, does the insurance for the city so. The thing is, when I will call for a specialist and I'll call a specialist and they'll be like what insurance do you have? And I'll I'll say united and immediately they'll be like, well, we don't and I'll be like, I work for the City of New Orleans, and you can hear their tone change and they go. OK. Because they're so ready to be like, Nope, no, not doing Medicaid, but it's and. And I'm. I want to be like. You dirty dog like. The Medicaid that you're pooling is was better than the insurance.  And the reason so the.  I have now.  Reason why they don't want because it's like. OK, insurance is insurance is insurance and it's because the government refuses to pay some of the prices that the insurance companies will pay. And it's if you've ever gotten a hospital bill where they charged you $500.00 for two aspirin, which is real and not uncommon, the government just says no.  Yeah, that happens every day that happening random.  So that's the reason why these insurance companies.  That's awesome.  Because, like why they don't? Why they're lobbying against. A Medicaid, because you would, you would think, OK, if everybody has insurance that's more clients for these insurance companies, but they don't want that because they it it's less profit for them and the hospitals don't want that because hospitals are generally not nonprofits, we're lucky in.  Plus profit.  In this state that you know, or at least in New Orleans, that most of the hospitals around here are nonprofits, but. You know that's not the case in a lot of places in the country. And so the hospital, hospital administrators don't want, I almost said hospital staff. And I'm like, no those nurses. They would give you. That aspirin for free, if they could. But the hospital administration want to be able to charge, you know, whatever, and part of that is because they have to pay such high salaries. To the doctors because the doctors all have like $400,000 in education, debt and so on and so forth. And so you. A lot like as we were talking about earlier in the show, like part of the reason why a solution like Medicaid for all or Medicare for all is so abhorrent to so many people is because it's going to, it's going to be like. The first domino and a domino effect of showing how inflated so many costs are and how few people are benefiting from that money.  Yes, yes. And that's why that's why they fought so hard against Obamacare, which was just Romneycare, because once you get that wedge. In there it goes back to this all loops back to their previous conversation. Once you get that wedge in there and you show people no, this is how things should.  Be yeah. So for instance, if you have Medicaid, at least in Louisiana, they'll pay for your cancer treatment like they'll pay for your cancer treatment.  Then you know there's no. Going back, you know, watching window.  There's not gonna. There's not a question if you're gonna. Get chemo or not? But private insurance companies, if you meet your maximum benefit amount. She might not get. Chemo so it's. Like the hospitals, wanna keep charging insane prices? The insurance companies want to still make that profit, but part of the way they make that profit is by being able to deny you from certain procedures. Like there's zero reason why your CPAP had to cost $1500.  That's insane. That's absolutely insane.  Yeah, like, I actually just go sleep at myself because we're both old and can't breathe properly. If you are wondering why I sound a little more chipper cuz I'm actually sleeping like fantastic, highly recommend. And I'm I went through and this is this is honestly like, so dystopian. I went through a startup, an Internet startup, to get my CPAP.  That's so gross.  I logged, I said how to get, cuz I tried to sign up for a sleep, study through oschner and the first available appointment wasn't until April and this was back in. Back in November of last year, I was going to just have to wait, but it was getting so bad that I was forgetting English like I just could not remember words my cognition.  And what's one of the main things about they tell you about, oh, we can't do socialized medicine cause there's gonna be waitlists.  Show that.  I have insurance through my employer. Now you're telling me I am going to die. But can you just please not do it for like 4 months till we can?  Get you in? Yeah, yeah. So I have a private insurance as well and I was content to just wait, but yeah, like I said it was. It was getting bad. So I I googled how sleep studies New Orleans and app came up. I basically filled out a survey. They got me connected with a Doctor Who was like, yeah, you should probably get a sleep study. They ordered the sleep study. They mailed it to me. I wore it at night. Transmitted all the data via the app and then they were like, yeah, you're like not breathing. Apparently I was getting 6% of the REM sleep.  I was supposed to.  Get and sleep. So basically REM sleep is where you repair your cognition, so that's where you kind of like sort and process all the information you got during the day and then deep sleep is where your body. The parents itself. So I was getting enough deep sleep, but I wasn't getting any REM. And for you know, people who don't know that much about insomnia. Basically, when you have insomnia, your body goes from light sleep where are not really. It's kind of like that period before you get to the other part. You go from light sleep to deep sleep because your body is in survival mode. You need your body more than your smarts in order to survive. So it goes to. You repair your body, so you might not wake up feeling sick, but you're not. Be able to remember anything like I was at work just like it was. It was perfect. It was affecting my job. Performance honestly, which is why I looked for the sleep study and yeah, so they sent me the device, got it back. I have it. I'm paying. I financed my CPAP. So yeah, we're doing great as a society, but it's. So yeah, so. It's just like. You should be listening to good morning, comrades. If you're not pro single payer healthcare, but.  Yeah, absolutely. But we're running out of time, but I I invite everybody to check out ripmedicaldebt.org, see what they're about. Just on their web page, big splash screen just. I'll just read it to you just as it says, abolish medical debt at pennies on the dollar every $100 you donate relieves $10,000 in medical debt. Who I mean. The amount of people that that, this, that this nonprofit is helping. In this six sad world is. I I really can't understate how awesome they are, so thank you for helping me. And we'll see you guys next time I love. You, babe. I cut it off. You're not on there. You can't. Tell me you love me back.    But anyway, yeah. But So what? They're giving themselves cover to be able to say, well, no, we're not anti trans. Are you saying that all trans people are going to be having body shows are going to be having  

Transcript Good morning, and good afternoon, wherever you are, as Chris and there's good reason you open this particular podcast you know, there is but chances are, you're not entirely comfortable admitting to yourself what it is. So we talk about inspire thinking and we talk about aligning that inspired thinking with our work and with our relationship. And bringing home the spirit of the mountains. I think there's always going to be some degree of conflict by disturbing thought that it's destabilizing to our identity. Sometimes we prefer to remain peacefully asleep at the wheel of our life. But things come up and eventually we have to face the music. So perhaps you want to become fully inspired in your life. And maybe the conflict between that and what other people think you should be and shouldn't be, and the, you know, escaping the daily grind and the concept of taking a risk to step outside. What you know as the comfortable zone is haunting you a little bit. Maybe you're just tired of finding yourself, the victim of other people's games and being tossed around around by powerplays at work that you don't realize are happening until it's too late. But whatever your situation, there's a lot of knowledge. And there's a lot of psychology and insults and insights hanging around the world for you to sort through to sort out your questions. What is inspiration and do I really want it? There are five universal laws and there are 1000s of laws that come from those laws and there are 1000s of aspects of life. So to embrace this might feel like you have to have a radical overhaul of everything that's going on. It can seem from time to time overwhelming, impractical or just impossible to put those laws into practice. And so you you you take the coaching you take the inner wealth work you've done, you take everything, put it back on the shelf and you go I wonder if there's an easy way and I respect that because I probably did that myself. You have to choose the right time and space and you have to be able to use the laws well. So when we talk about the sharpened sword, you know, it's great to sharpen your sword but you have to be mature and wise enough to know when to use it.

Your bluetooth will shout “WEST SIDE” when Big Lepke and Sideschtick Schmitty smash into the PYFC with Big Lucks, Ol' Blue Eyes, Schwartz and Chumahan to relate, reveal and run down the unspeakable, holy and unfathomable details on the Lepke Road, where has he been, who has he seen, what has he been doing, since we last left our Urban Legends survive sciatica and strokes, now feast your ears on the years since then and ultimately come to your own conclusion, but just know, the bravery, heart and energy that Big Lep shows in this episode might melt your earbuds. DO NOT MISS!TRANSCRIPT:Good morning. Good morning listeners. Yep. It's that time? The hard luck show is begun. Wake the fuck up. I'm sitting here in the city of Santa Monica Shaw center, Santa Monica, California, right here with my people on the west side, on my right over here.Where's braids to court. Yeah. He likes Peter Framptonand American Indian Southern California.Here wants a kid to fucking bring you rap 10.on sound.American Indian beer right there, brother.Come onan extraordinary show runner shoe. Whoa. Yeah, what I fell is back again. What up fellas back again? Boom, muscle man. Shout out to beat. Tell me that doesn't sound like a funeral off fucking Russell. Like I'm right there in the mausoleum rock.visual.know what time it is. Ah, okay. And coming from orange county, Southern California. It'swhat's the hell Schmitty. Are you doing? Do it shows I'm welcome. All right. I got lost. Where have you been? Oh man, three weeks, at least three weeks. The last time that we did a podcast, I want to get her a month. I think you've been living in about a hundred. I'm sure he, okay. I'm a little bit, I'm more confused than when we started talking to you.We also have covering as well. Oh yeah. The one and only the reoccurring, the greatest of all time, the one and only the never duplicated, never replicated. No man. The mountain, the legends. Mr.damn on me. I got the connection texting me right now. I'm letting him know I ain't going down.in the middle of all this, this motherfucker is like, how many do you want? How many do you need a trip? No, nothing. I got the connection. He's like, what the fuck, man? I haven't heard from you in two weeks. Like, you know, our camp, you, I don't know what it is. It's like, the way I respond is like, maybe not now, not now, but not today, but maybe not later either.Yeah, but, you know, put that on hold as a matter of fact, you know what, uh, and the dude needs some help, so I might help him. And I might not. Cause the last time I helped him, we both helped ourselves to a little bit. And you know, it was like, you know what, thank God, you know, I'm out of here by mistake. I didn't drive all the way over here to, uh, to, to, uh, to come over here and to judge shit, just to check in with the listener and let them know that, oh man, it's been rough, man.Uh, the 2022 is like a year that I would like to say that, uh, I wouldn't like to restart it or put it behind me because I learned from where I, where I'm at today and where I was yesterday and where I was last week to the following week to this week or whatever we go, we're going to, we're going to have to come in in front of me is the fact that man, I have to take life serious.Cause I've always told the listener that with the program that I run, that this follows me, you're on the menu, you know? And it's like, And death is something that I've been faced with this last few days. You know, it's like, you know, I'm, I'm the type of dude that, you know, if I, if I'm in, if I'm, if I'm doing anything, I'm doing it all the way, you know, I'm not just gonna fuck around and just go in and have a glass of Chardonnay.Yeah. You know, it's like my insight, whether or not I'm, I'm up here, like explaining anything of that nature, whether that happened or not. It's like, well, you just expressed that, that you got the connection texting you. Yeah. Well, the connection has been texting me for 58 years of my life. He might've been text texting me while I was in the fucking womb, you know?And it starts with that, you know, and then, you know, I just want to say, I thank God that I may be here today. I give all my, anything that has stayed, anything that you're going to hear today. I'm not going to get religious and I'm not going to get my, get a little bit spiritual on you. So if you're into some spirituality, spirituality, and the reasons why that I am sitting again, one more time in this seat this morning.And, uh, with the gentlemen that got me here to there, I'll just have to look at it like, oh, well, Smitty's fun to play with these fun, the crown, when he's fun to do a bunch of dumb shit with. But the fact of the matter is at the end of the day, he's also a real crazy. Yeah. You know, he got his ass over here and, you know, we're, we're, we're met with things in life that, um, that we're faced with everybody, not everybody in this room, man.I'm glad to be here. You know, I'm glad I was invited and I'm glad that I still have the opportunity to actually come and be here. Amongst all you gentlemen, not as a man, but as a true miracle in the eyes of know whatever you want to call it. You know, there's some people out there listening, you know, I got my boy, Mr.Cartoon. He might not like he approve of the word, the word God. And he might not approve of whatever, but he does the proven something that keeps him going. And that, that could be his job. It could be his whim, his wife, his children. And that's the, what things that, the important things that I needed to look at today, because I do have.That's very important to me in my life. And when I see my sons looking like they, ain't looking at me on the phone, on the little FaceTime and I see this kids eyes looking at me a little bit, like I've never seen that, right. It's I get away where I'm concerned about your dad. Like I'm a, as my mom, I'm going to turn 12 next month.And a, and I'm not that dumb. And I know you have a look on your face. Like you might be worried about something and for my son to worry about certain things today, when he's 11 years old and pinpoint shit that we could be, I'm only imagine that how would a child can pinpoint something of when they, of something that he sees in me that I'm, that I know I see in myself that he probably sees in myself and I'm just trying to figure shit out another day, but I did make it here this morning.And, uh, and I, and I'm gonna, I'm gonna, I'm gonna, you know, I'm gonna take a few deep breaths, say a few little prayers because this, for the listener, I want you to know this is probably going to be, um, one of the hardest. You know, like just to be real, you know, it's like I made it and it was, um, yeah, I, I, you know, I don't want to be like, oh, well, you, you know, you face some fucking bullets and you've been dragged through the mud and you did a few, you know, you know, stairs penitentiary, you know, you've been faced with strikes, you've done this, you did that.You know, you know what the fuck to do. So like, you know, another, you know, like everybody's looking at it like, like, you know, you know, you, you're supposed to know, like, you need to just, we need to take you out in the alley and whip your ass a few times. That's how many times. You know, you need to think, you know what you're doing and you don't know what the fuck you're doing, man.Every time we leave, we, we, we put the reins in your hands to drive the horse, the horse fields off the track. And this happens time and time again. And I'm letting you know, like I'm not going to change nothing. There's only one thing I can change in that. And then if you think I'm going to change everything in a date year, two years, three years, six years, one day, two months, one more following moment.Fuck all that shit. All fucking man. But you know what? The fact of the matter is I made it here. I'm taking a lot of advice I'm doing, you know, but I'm not doing everything the way that I should be doing it. I'm doing it the way that I should be doing that guys of like this moment that I made it here and the listener that if you're out, down, I'm letting you know, man, if you're struggling, man, I get it.You know what? I'm going to let you know, you know, like, you know, I'm, I'm, I'm open game, you know, you can get at me however you want. You know, I can get it. You know what I mean? I'm still back in the community. I don't stop. You're part of the community. You never left it, but I'm, I'm here, man. And I want to thank you to everybody.Whoever requested that they haven't heard, they haven't seen. You know, it's very important to me to know that I still hold some type of a, you know, a boundary to where I could come and, and express you. But this is probably going to be the most honest expression and that I have for you today, because I'm going to honestly come to this format and let you know that, um, yeah, my shit ain't together, you know, I I'm, you know who who's in actually come up here and go, Hey, everything's great.I got, oh, I got this going on. I got, they're going to have me. Everything's cool. Everything's smooth. Everything's got, you know, right. Not on any of that bullshit. No, man. It's like, I'm here to let you know that, um, what's going on with that giants man. Giants could come to the table, man. I'm a giant, you know, I come to the table and I'm gonna let you know that there's a giant second that, that have fought this thing, man, and have battled it and have, you know, actually stood strong on their own two feet and have one.But Smitty was telling me on the, over, on the way over here, right. When we got in the car, I go, look, man, we just, this could be a little bit, it's a little different way. We're going to have to go about this. We're going to have to get in there and we're going to have to let the listener know that, um, that, uh, everything isn't always going to be, what we're going to feel it's going to be.And that's always running to come with all these things that we're going to come and see all everything's cool. Everything's all right. Sometimes everything. Isn't all right, because part of what is, what would you tell him? I ain't gonna forget cause I fucking stroke. Please try to remember what you told me.Dig deep. You said something about, uh, What would you say? I'm glad you don't remember, because I don't even want to, I don't even know if he knows where he's at right now talking about no, no, no, bro. I didn't warn you about talking about shit, bro. I just told you straight out. You said something about when somebody hits a certain time when they do a, what it starts with an R read labs, what would you say the sentence?What was the sentence when you start relapsing too much or whatever, when you, you really forgot what you said, you said it like in the way that the program states the state of like the 12. You forgot the 12 steps to, well, let me let her know. Listen, I was really thinking was going to let them with the sky was going to park God.And could you forget that? Let me ask you a question. I think I kind of understand and I'm, and I'm not going to try to be disrespectful or anything about what's going on, but that's a hard one. I know it is. And it, and you first and foremost, I want to congratulate you for coming in. Yes, I thank you for coming because I, I want to say that you know how to show roles and all that other kind of stuff.And for you to come in is really in line with the spirit of what the show is, which is honesty, right? Uh, this is the one where like the listener could go look at this poor mother fucker sitting up there and he got guys emotions like this motherfucker, we got there's people out there that will actually take that.Cause they were working on the Eagle type of thing. Well that you don't care about. Anyway. Fuck. Those people hate me, bro. Believe me. It's a lot. I want them off the show. I'm even married to this man that runs the show there. Yeah, man. But I am going to ask you, I'm going to, I'm curious about this at what point and what do you think.Caused the car to go off the rails for you. I knew that I shouldn't see, and I know you tomorrow and I knew that question was like really coming. But if like, like if I, if I, if I, if I not to complicate any, any, he like to just be simple and to come straight, I feel it was a number of things. And if we, if we could start, like, if you really like, like in the, like for the listener, like let's start with the excuses.Cause we're gonna like use excuses to, for the reasons why, like, what am I sit up here and tell you what car would never ever w w the car, what, when did it ever go off the trail? Like, so if somebody does something in a manner to where they. Defeat the purpose of what we, it is that we were taught when we come into something which could be a 12 step program.We could be a Victor outreach church or whatever it is that we want to change in ourselves. What, what is the reasons why we get to a certain point in our time and all of a sudden, just because of everything we learned, like everything that, that I learned that I was taught to do, to keep myself, to keep me from being what I believe in, which is a zero tolerance policy situation that I preached so hard and, and go drastic measures to, to like, have people believe this certain things.And, and to like fully be honest, when I hit a podium and tell people everything that I'm seeing as a truth, and then not follow up to what ex exactly. I said, it's always, what was the reason why that, that you feel that it happened? One of the reasons why I feel that I've been is because I don't like to feel any fear.And let me tell you what I did look. So anyway, I got him to this dude, man. I know you guys are very familiar with them. I watched the interview. I know he's a brother. His name is Kevin. Something. He has black something enterprises on a stomach of Kevin Gates. Yeah, I think so. Yeah. And I watched the interview with him the other night and I really like sat and I listened to this dude and everything he said, and basically this, this dude, Kevin Gates, dude, I listened to what he was saying as like those theories and all those concepts that he believed in.It like helped me for the night. Cause I needed something because something very bad was about to happen. And I was really, really, really, really. About to like, just do what I had got to a point to where I was like, this is not going to happen right now. And then it was really like, um, half of my brain was telling me, you know, that's not gonna, it's gonna happen because you're in a position to where you can just get it, let it happen.And you're going to let it happen. And I put this dude on and it prolonged anything from happening for a little while, but anyway, it kept me for a minute and I listened to him. I really listened hard, man. And it's like, It's like, I kind of feel I'm in a kind of a position. Like he has. It's like, I went through my life, he explained through the pain and the pain and all he really wants.And there's no TV in his house for a reason because all I really wanted in my life, I feel that I'm at a point in my life, but really like the question that I'm going to answer. Cause you just asked it is I feel that I feel that I have like, uh, I have not my mother, I don't have a mother. I have no mother.I have my, my father's not around. There's like having no family members. I have, I have my son and I have my, you know, my, um, my significant other, which is the, um, how would we like my mother, my son's mother, or, you know, my ex my, I would call her my ex, the mother of my son. That, that I think right there, I was pushed.I'm going to blame her, but I was pushing the direction to where I'm just doing the same thing and I'm doing what I'm supposed to be doing. I'm doing what everybody tells me to do. And I keep doing that. And then I, I met with one, so something that I was, that, that dropped them. So I said, I'm going to get through this.And I, and it was in a situation to where it was kind of heavy. So I got through it and I, and I held onto it and how they got worse, you know, things just kept piling up in that area. Then I took on another thing. I added some more trains, you know, I add the cars to the train because once the train gets in, I'm the type of guy who wants to, I, once that starts to train and I get the motion, I add cars on the train.Every time I hit stop, I have. So I kept putting cars onto the train. Um, you know, and then I added another car and I thought I put the, you know, another car and I'm thinking, here's the car that's going to fulfill me and make me feel whole about myself. And that's going to fix me. And it's the car that, you know, and it's like, it could be deceiving.You know, we could look at the situation like, you know, you could look at it like everything is going one way and the cars rolling good until we hit them. When we hit a stop in the, and then the bag is empty, you know, and that baggage comes out. Now I'm rolling with an empty car, you know, uh, one time, uh, when Steve big Lux was, uh, mentoring me right.Uh, he gave me, he told me, this is what big luck said to me from on high. It came down from some, I'm just sending our next guest a message about to come back in a little while. Okay. And what he said, thank you for that. And then what he said was he said to me that. Can you, this is what big luck said. I never forgot it too.And we're talking about like 20 years ago, maybe, maybe 18 years ago. And he said to me, he said, you know, listen, he goes, listen, uh, relapsed. Okay. That doesn't happen when you pick up a relapse starts long before the pickup. And he's telling me this, and I remember being like a little fat kid and listening to that and thinking like I asked, right.So in some level I kind of follow what you're saying in the sense of like, there's a lot of cars got on it, but just like really just out of curiosity, internally for you. Right. Big thing. That might be one thing or things that may be considerable things that led you to that. Go ahead. COVID yeah. How so?Lay that out. What are believing them? Well, the paranoia from it through more with the people that was around me, where the environment I'm in, there was people that were like, like I looked at it, like if you get a, you get a, you get past it, whatever. There was a lot of. You know, I was in my environment was there's people that, that, you know, we got, you know, so there was tension.I felt like yard tension. Like the people that I was living on my side kind of put myself, like I was living in like a, in a, in a, in like when you're institutionalized, you're going to have like, you're going to have four races that don't. So with COVID, you're going to have two or three races that are looking at like people, not racist, but individuals who have a certain outlook on how, you know, it's not going to hit me, get the shot, don't get the shot, you know, and it, it was like, that was some of it and not in the first year, but as we went into the second year, it was like a little bit stressful move with me for that, I think.And also I shut down. You know, and I'm trying to, it was like, like I shared, I got to a meeting. Finally, I got to a meeting, uh, Thursday night when they go up Thursday, what'd you get over there? Listen, listen. I mean, big, big level. Why, why you're telling this really human story. I'm also watching fucking Schmidt being outsmarted by a water bond.It's going to fail. He's gotta be smarter than the lidtake it. So I told him, I told him, Hey, throw that shit up for the, for the picture. He goes, I don't know any motherfucker, any motherfucker. You got to take both his fingers and twist them in the middle of the, put the west side up. It's like take the head of the fucking and put in his brand Starbucks.People are looking at, I was like, I'm like, Hey, like what is this dude doing to his fingers? I'm trying to twist me the wrong way. That's good. That works. I can use both hands up. Hey, how come you got a neon, yellow fucking hat Carhartt. I got all that. Everybody knows that I'm different than all the other people.Oh, they know, they know you throw the DOB ups. Yeah. Yeah. He did it without the. Also my health also when I'm, um, when, uh, when this dude he had that stroke, you know, we had that health thing, a lot of listeners will know that we went through, uh, like, uh, uh, ma not medical. It's like, um, fuck, I lose these words, man.I get like this dude, it's the, yeah, well, no, not just the stroke is that I'm an unhealthy reasons. So my health was deteriorating without me admitting it. So I started noticing that I had got this stroke and that kind of like tripped me out a little bit. And then, you know, they were, you know, there's some stroke game, the bag of the Saturday when we were at the w the last time I was here, I remember he doesn't remember shit.This is not funny Schmidt. No, it ain't. No, I remember the w when I got the cane, I'm walking with the cane, like, I'm an addict. I'm going to. If my back is fucked up, I'm going to make sure I get some pain pill. Cause I'm not, you know, I'm not that far when I can maintain some pain pills cause of my back.Cause I wasn't fucking, there was one of y'all now, so I'm not going to be like, oh yeah, that's another fucking excuse. So you have some back pain, you got other pain pills. You could have taken some more junior could have done well, when you, when you start taking everything that really ain't really working, you're gonna fall back on the painkillers.So I maintain that for a minute. I did it the way I supposed to, you know, I might've, you know, like the first bottle, I mean, it's true. It does, you know, and I did, I've never taken pain pills as prescribed. That'll always, always right. I swear to God, I got to about a doctor handing them to you. Clears you of any wrongdoing, you know, like you lay on it, open it all up, man.I didn't ask to be sick. I didn't tell the doctor. Hey, let me tell you though, bro. I'm lugging. Have my teeth pulled out. Right. And the doc gave me a fucking big old canister of fucking pain pills that was supposed to last a week. They were gone in one day easily. Fuck. Yeah dude. You're like, oh, I was like, dude, I was like tripping bro.I was like pink flood. I was like, hello? And you're like looking at the thing. Oh, do my feet. My hands felt like five feet thick, almost like glom and shit. And I was happy. I was actually fucking exactly. I was actually, and it didn't work for me like that this time we worked for me this time is I got him and I tried, I actually got him with where I was, you know, in my state of wellbeing.I got him and I go, I'm going to follow directions. I'm going to be the one this time, you know, y'all, I'm going to be the one that says I'm going to do everything it says for me to do. And that happened a little bit in the beginning until like, until I got down to like 12 and I was like, okay, well I gotta add, you know, it was, I could put some more and then I got through those and then I was cool.Listen, I shook it. I was cool. You know, I'm back to normal. Everything's good. And then some. Nan. I knew that, you know, the tension like more tension came, like it hit me more with more tension, more drama, some more shit. Like, you know, this didn't happen, right. This th th the call didn't come through quick enough, the texts wasn't there.It could be a number of things like this. This happened, that happened. I think I'm going to explain another thing. So I got out lucky, lucky me and lucky know each other. Real good, man. We're real close. One time I was talking over just talking man. And he asked me a question, you know, I met him somewhere.We went you a little function. I met up and sat down with him and he got me, you, it was just sitting there. If you could read between the lines, you know, read between them. And if you can't just, just take the listener, just drive, you know, we driving the bus, right. He was getting, you know, just relax on the bus, listen to the music.So I hit lucky up. I'm like this, you know? So what's up with this. He's like, so lucky. That's all. Hey, what's up with this man? Like, he was like, how's that? How's that? How are your situations going on? I go, they going cool. This what's up. And he goes, man, you know, like, then that don't like dentists and like sound too, like, like legging, like he like knew like, and we both looked at you.I said, yeah, well, you know, I can handle it. And he goes, oh no, man, I'm going to have a motherfucker like that. Some shit like that was semi straight out. And I'm like, well, yeah, well it ain't going to send me. I can, he was on, he was, I don't know, man, you like you in that area, you need to, like, you need to back up on me.Like, you know, you a G I known you a long time and you need like, take a step back. And that's like, the more that he was telling me to take a step back, I was like, he could tell him my face. He's like, like, I know you, ain't gonna say like, you're gonna, like, when you leave out of this, after this conversation, you can like, take a step five more further.I know how you get down, bro. Like you a real motherfucker. You're gonna go. Like, if you do anything, like you do it, you go all the way, man. You go hard from the gate and. It's like, you're not just going to put, you know, two or three sugar. Like if you drink sugar in your coffee, you're not putting two or three in there.You got four, you going all the way with it. So I, and the advice that I'm giving you, man, is like, it's like, he gave me that, like, if I would've, if I was stood on that advice that day and did what I was really supposed to do it, might've still prolong whatever it is that I thought I was going to do down the line, which I, they listened to us and need to know wherever the fuck I'm at.But to really be honest with you, the listener is just that I'm letting you know, man, I'm this type of individual. If you don't know me, you don't mean, well, you research, whatever the fuck you eat. If you don't research start researching the fact that I'm not afraid of. No, I really am. I get to a point in my life when I started doing dumb shit, it starts going through my head that maybe I, um, then maybe my time's up here, you know, maybe I said enough or I did enough.And it was like, that was going through my head at early, before anything happened. It was like really going through my head, like, cause I get already visualized. Cause like I'm blessed with a gift that I can actually know where I'm going to go before I get. And I believe that I was already, some things were telling me where, and I was like, you know what, I, I know where this is going to lead.I already played the table and I knew, but I still, I'm still one of those dudes that wants to hold on. I want to just hold on, man. I want to hold on. And I want to keep trying to be a controlling individual and do anything it takes. And, and even like that, we have that conscious, you know, you have that, you have that conscious, deep down and goes, you know, this shit ain't gonna work out, but you got the problem.There's a problem. There's a piece of. That wants it to work out so badly and believes it. That's why you're doing a believes. You might be able to change it this time, but then there's the other half of you, that's telling you, you know how this goes when you're in the middle of that. Yeah. Like, because you don't like defeat, you know, like even though, you know, he wouldn't give up, no, you know, the area, like you don't know exactly what the area and you know exactly where it is, what the outcome's going to be, but then again, you don't, but you're taking about 1% and stretching that it might work.Cause dealing with you're dealing with individuals or an individual you're dealing with individuals who you kind of like, look at the situation and you want to take that chance you are taking that chance. You're fucking taking. Then you're like, well, you know what? And then if you really research and you really smart, if you really like game up and you'd like, really go in, you know, you really realize the fact that you're actually competing with somebody who is exactly identical or most.Close to what you might be going through. Well, well, you know what, I'm listening to this and I'm thinking about it. And I'm thinking like,there is a piece that I, when I'm hearing you talk, bro, there is a piece that I do wonder as lucky the father, right? What you go through because on a certain level, it's all well and good. The games we play when it's just us. Yes. Right? Yes, yes. Right? Yes. Yes. Jumaan there. It's all well and good. And, but there's another piece of this component and I want an eye and I'm curious now I'm not even curious.I'm actually hoping that something that I say goes into the category. Like this, this is more important than me. Hi, I'm Randy. And this is Dave. We're the founders of Bombus the most comfortable socks in the history of fi so comfortable. We sold and donated millions of pairs to sell and donate a lot of socks.We became obsessed with comfort. We reinvented the sock from the ground up adding comfort innovations. Along the way it worked. People tried them, loved them, told their friends about them, helping us sell and donate millions of pairs. Try them now now at bombas.com/comfy and get 20% off your first order.That's B O M B a s.com/comfy. Whatever your funny peacocks, got it. Exclusively bears beets, the opposite peacock stream. Every moment from the Dunder Mifflin and explore bonus extras and exclusive. Plus, if you're looking for more classic hits, you can stream every episode of parks and recreation, two and a half men, and every season of SNL in the mood for something brand new, check out peacock's original comedies, the Amber Ruffin show and say by the bell, whether you're creating a new binge, a familiar face, you can find tons of comedy hits on peacock.Get started for free@peacocktv.com. you know, we, so let me tell you something. When I was a real bro, when I was a little boy. Okay. I didn't have a mom, right? You at least had your mom. Okay. I didn't have a mom at all. What a, how was an alcoholic overweight father? For a long time, but there was a period of time that I idolized him when I was like four or five, because I didn't know everything yet.All I knew was I was real small and he was real big and I thought he was all powerful. Like, like for me, I was like, man, that's the strongest student. I was so happy that he was on my team because he was so big. He could protect me. He could protect me from what's out there. Maybe protect me from other men or a duck.And the thing is, is there came a point in time in my young Innes where I saw my dad weak. I saw him weak and it fucking broke me, bro. It broke me so hard that demand that I looked up to that I, you know, Love, like I loved him and I needed him was actually not as strong as I thought he was. And as a young man that broke me and it took a long time for me to understand everything a long time, but it was very confusing and it was disheartening.And I look at you big lap and I'm like, man, that's a big dude. That's a big why. And, and, and, and, and everybody sees you like that. A mountain. Uh, mountain that absorbed bullets, a mountain that, you know, got real close to fucking death, a mountain that doesn't care about.you know that right. We're filming. Where are you filming that camera though? I ain't tripping. Right. So when you're thinking about when you, I mean, all kinds of, and while you're talking, I got a bunch of shit, but there's people like you, you know, they want it, like I'm still, no matter what happens, I still am in that position to where I still want to do what I'm doing is I, am I got the, can they wait for a minute?I just tell them that I got, I just let him know, like, I'm not I'm doing this. Well, I guess what I'm trying to, I guess maybe enlist is a good example and I'm not trying to come down here. Maybe it's hard for you to be responsible for somebody else. Yeah. Well, at this point, yeah, at any point, at any point I just said, I just said yesterday to somebody, I cry, you know, like I got emotional with somebody yesterday.I told him and I said, listen, he, right now, I'm at a time in my life where I need to like look out for myself. And when I look out for a whole bunch of other people, but you gotta remember something too, I'm coming from a place to, to Mohan. I want you to know I'm coming from a place where I went from, from like, like a yard skid row situation shift, right into another situation through that I've been through throughout my life, like over and over and over again.Like not once, not twice, not three times, not four times. Right? Like throughout my life. And in order for me to go in there again, it's like got people. Don't like, you're not going to do it that way. We want you to do it this way. You're going to go in and sit up here and you're going to do it like this, and you're going to do it like that.You're going to do it like this. And it's like, I'm almost to the point today and I'm not going to listen. I don't give a fuck. I'm going to let you know right now. I, because I'm at a point to where like, people are like, I got people telling me we don't want that. We don't want that. We don't want that. And I'm not, and I'm not saying that I'm faced or anything or I'm taking the control, but I'm looking at everything that I have that I've accumulated.Like I get accumulated on my own. It didn't ever have no woman, nobody, nobody, but me. I accumulated that. I went to the table with it and I, and I did everything I was supposed to do. And everybody looking at it, like some bull, like you, that ain't shit, but we're willing to, like, we want to grab that from under you.And we're going to go on, on a program that we're going to set out in front of you. And that's kind of still hard for me to do because cause you like, what are you going to choose? You choose this. Or you choose to go over here and lay up here in doc. I will choose the other way to die. I listen, I understand.I'm not even going to be like, oh, I'm in here angry. Or I might be upset. I'm at the mercy of, of what, what you're saying or what everybody else around me, because I don't talk like that. I'm just telling you. This is what I'm telling you, identify with your son. You know why? Because he plays the saxophone, you know, who else played the saxophone?He did that for a week and then he got burned down. You know, who else played? The saxophone? Me, me too. Okay. And I looked at your son and I saw how happy and proud he was of you. That's the only thing I see, but I play both. He flat out on tenor. And the issue is, is as all I'm saying bigly, it's one thing to say like, oh, I can live this way or I could die that way.And it's all just me, but it really ain't man says young man, you know, we have a lot of dudes that come up through here that talk about a man wasn't in their life. And that led them to a life of crime. Of course, I have a lot of friends and in a similar situation to like, they might be my age, but they had kids later in life where you got kids, but you had more.So they're my age. And they're dealing with. Okay. I see a young man that's 12, 13, 14 years old. Right. And they're going through this shit right now. But now, currently to that, and I remind all my friends like that. I go, man, you can look at my life and use me as a perfect example. I was sober for like five years and doing it all my kids.And when I decided to relapsed Vincent was like 13. And it was the worst possible time that you disappear on a boy. But I really, really didn't wrap my head around it. I really didn't. I didn't. Then when he went to the joint, no, no, this is a, this is after this or 20, uh, 15, whatever years ago when I relapsed, after having some time I couldn't wrap my head around it.I don't know why. And I don't want to call it just plain selfishness or just. I could not stop using the pain or what I was feeling or what I was going through. There was one thing and I was after it's a solve that and I chased it and I fucking left my family, hanging my kids. And like, it's the only, even my prison terms.I don't say, oh, I wish I could redo, like, okay. But what I wish I wouldn't, the only regret I have is that I, that I left my son hanging in the most important years. What I feel of a man's life. I really did, bro. I left that kid hanging when he needed me the most. And I tell people like you and to different friends in that situation today, I'm like, bro, whatever you do wrong.Please because what you're showing him is what he's going to do. You're showing me he's going to want to do that. And I didn't understand that. And I came to find out that that was the truth man. And that what I was doing was affecting him so drastically. And I had no idea how I found that was when I found out the way you don't want to find out, or one of the ways you don't want to find out when it's already full-blown and this guy's doing exactly what I was doing.And it's like, just, I remember when I got that call, I was heartbroken in tears. My son didn't grow up like me. I didn't even grow up like me. So why is he shoving in his arm? But he was, you know, so it's, it's w you weld a lot of power, bro. We willed a lot of power, man. And sometimes we don't. Give knowledge to who's watching us, bro.Everywhere you go, people are watching you either good or bad. See your son is looking at how everybody looks at you and island. So you're at this place and your actions, man, affect everybody. But it's him. It's him that we're talking about right now, more than ever. I see. Yeah. And the thing is, is, is kids are, are super smart, right?So he's going to see you say whatever you say, and he's going to compare it to whatever else he's thinking and seeing himself. How about you say that he's going to use with you what I say, right. And he's also going to like go off of what everybody else has. Projecting also like, may it be his mother or people around or social individuals who might his, who his mother also put in her life at, uh, at the, at the time, like somebody who like you like got us, like, what do you do?I feel was like the major, like thing that dropped in my lap to where it did not set me up as it put like the motion in my head to where, like, what the fuck? Like this isn't fair. Like what, what isn't fair about it? No, you got to kick back to where it wasn't just a bunch of work. This is something that I don't need to, you know, like I'm not going to use this as, this is not going to be an excuse that I use.And I went and I wrote on that for a long time. Like, I'm not gonna do it like that. I'm not going to do it. But like I said, the cars fucking kept adding on. These cars kept adding over and over and over this man sitting next to me, he seen me, he sees me on the phone. He seen, it was like one time he looked at me.He says, well, like, what the fuck is going on? What are you doing? That's so wrong that these people kind of agree with that. You're doing like, what is it that they want? Like, what do you fucking want? Like, what do you want from me? What do you like actually want out of me? It's like, you give me, you give me all this recognition about how it's like you like, and it's also at the same time, like, like, like, like, like running a game on me, like I'm going to, like, you are not in that position because of the fact that like, uh, like where do you, how did you put me in any position?The only position you put me in. Threaten me that if I didn't do something about this, you, I was never going to see my son. And I'm stating that as that, that's the same thing that's happening. As we sit here at this moment, as I'm sitting here on the phone, I could be happening like right now, you're like, this is an ongoing process.Even when I was doing the right thing, like you're doing the right thing for so long, but yet you're getting blamed every day for not doing the right thing. And you're, you're, you're you're you have the same behaviors and you're not. And then I'm looking at this individual. Right. And I'm not going to put nobody out there, but you know, we know what the fuck.Yeah. I put you out there, you out of there. So yeah, you're doing one thing and it's not justifying whatever the fuck you're doing. Like, we're both getting looked at. You're wrong. I'm wrong. I'm right. You're wrong? Yeah. It's going to get to the point who gives a fuck? What point it gets to, where are you going to go with it?Like, where are you going to take this today? Who gives a fuck? What happened last night? Who gives a fuck? What happened 10 minutes ago? Where are you going to go? When you set up off this fucking mic and you leave up out of this door, fucking. And the tag onto that too. I think it's the affects. I ain't even give them, I feel like that a lot of people and us included myself too, are not really considering, like, we talked about the effects we have on the people around us.Right. Once you're out of it and you're out of it and you're okay, I'm gone or whatever. But, but what I'm saying is you, as you're around longer, you gain more knowledge on something. Right? Right. You see deeper. And I'm going to give you an example real quick. We'll have more in deeper. You know, I said about my son, just now, how about when my son had his son rose heartbreaker and he couldn't show up because my son's getting loaded and I'm seeing his grandson.So now every time I engage my grandson, there's a piece of what he isn't getting, what he's being cheated out of because I taught his dad how to cheat your son out of his. Right. I taught my son. This is how you leave your son hanging XY. You fuck your kid up. And so he repeats it down. That's what I'm saying.The longer I'm at another level wisdom people want to ask me, how is it that you're not doing meth right now? You're not opting to go. Cause you know what, it's not just the program where it's not that it's experiencing. And I say some shit like that when I really see what the fuck I was doing and how deep this thing can go and carry on generations of just sickness.That's what made me step back, man. Like my actions affect. as we, as we're special, we're speaking, I'm looking at you, mom valued. And I, and I feel the vibe, the vibe right now is, is that like, fuck, what are we going through? It's all about our children, man. At the end of the day, it's the most important person that I can sit here and say it is, but is it really about your fucking child when you got the fucking needle dangling out your neck?Okay. No, I think it's things to think about once we're sober to start using, to really taking an investigating look at that. And if you're not clear, I don't think if I wasn't clear on that. And as in a pause or times where I have sobriety, I started to really look at that man. And I was, and it started to change me and I didn't want to look at that stuff.I really didn't want to investigate that. And as I do, the more really become so no lap. It's I'm I'm right with you. When somebody tells me, go ahead and stop for your kid. Do that. Oh, that didn't happen. They said all this to me and I still couldn't stop. But, but, but, but all right. Yes. And I'm going to say something because as a guy that successfully stacked up 19 years off of anything, all right, sure.And there's been millions of times on this show where I've said something that, that I feel like wasn't quite listened to because people think that it's easy for me. They put me in a separate category. I got 19 years. All right. Uh, sobriety and I'll tell you something. Part of it for me was,was that, all that shit. I talked about everybody else when I was weak and being abused by alcoholics and drug. All that motherfucking righteous indignation. I had to battle why I shouldn't change. I was becoming that I was doing it. I was that person as much as I was hurt and victimized by fucking alcoholics and drug addicts, I was doing the same motherfucking thing and I was lying one of them.So what shit was I talking? So big lab. When you talk about you, ain't got your mom and you talking to them about like, oh, listen or missing the most fundamental question in anyone's life is who the fuck is calling Schmitty right now in the middle of a fucking apartment felt Schmitty. Jesus Christ. Get off the phone, man.Did you eat for big Lux to lay out for everybody to hear the generational sickness that he had an opportunity to put a, to stop, to put an end to. And we're talking about his grandson is a little boy and listen, listen, his grandson is a vulnerable, beautiful, sweet, innocent, a little boy, and big luck shows up for him now.But at the same time, big lips, he bears the pain of whatever he's feeling. So, so, so, so I understand not wanting to feel anything. I get that, bro. I, I I'll fucking eat food that not fit. So I'm saying for you big laugh. So when you say like it I'm supposed to do for me and is that going to stop it? You're right, but that's a, that's a, that's, that's a, that's a path.Everybody already knows. The question is what's it going to take for big. To allow his heart to show his son how a man is supposed to live his life. Because one day your system is going to take action. It's going to take action and footwork and doing whatever. What it's going to take for me is I don't like, like people to like, like I'm putting a position to where, where it's like, like you like, all right, I'm in a situation where I have this going, but yet you haven't seen your son.But I'm doing all these fucking things, you know, it's like, I'm ready to go. I'm ready to go. When do you want me? But then no, you're not ready to go. You look this way, you look that way you changed you. This all this fucking shit. How about when everything was like gravy, everything was cool. And I was like, doing everything, like straight as a fucking, you know, walking that line straight, everything.It was the same fucking deal, man. Let me tell you something. I'm like, how long is a motherfucker? Like, just put up with that and just sit up with that. And it's like, it gets to a point and somebody there's a boiling point. I don't give a fuck who you are. No, no, no, no. You know what? There is one point, like it's still a choice and I'll tell you something.I'm a family law lawyer. Okay. Listen, you know how many dads I've worked with? They can't see their kids because of some bullshit from the mother. Uh, you know how many it's all my fault. That's all I hear. Listen, listen, listen, this is a woman I'm not talking about it. I'm not talking about whose fault it is.Even if it is somebody else's fault, right? What's that what's that got to do with you and you're showing up may be not picking up what's that got to do. I'm trying to fucking show up and I'm not given the opportunity to show up in the, in the manner that it doesn't matter. That part, listen. No, no, no, no, no, no.It doesn't matter. No, it doesn't listen. I'm not saying it's not important. You're right. You're right. But what I'm saying is. If you die on the end of a needle, you ain't ever going to show up. That's all exactly. That's what we're getting at now. We don't like people listening, like, oh, we turning this into a relapse relation ship show each other.Let me finish the sentence. Okay. God damn. Cause we love you. We love you. That kind of finish the sentence, man. It's like, yeah. The point of the matter is to me was like, no, it's like, it's like we're with the world. I made a point like in my life right now at this minute, I'm at a point to where like I like, okay, everything is biting everything past.So I'm at a point today where I'm at. Right. And I know where I, and I know where I'm going. I know I need to get you. And I know I'm going to get there. I'm going to get there regardless of what they tell me, you tell me wherever it was. You got people shutting shit. Yeah. Like in other words, you know, you're at a point where I, yeah, you shut down, I'm going to shut you down.I got to do whatever it takes. I'm going to shut it. I'm going to shut everything down until I get to what I got to get to. Right. You don't even want to know how I woke up this morning. Come on. You don't even want to know. And it's not even good for me to put another, cause it doesn't matter because you're gonna have people.Because if I tell you, I woke up this morning by next week, everything is going to getwake up. I wake up, man. I'm not going to say nothing. I know. I know what I'm doing, bro. Look, I wake up this morning, right? I don't give a fuck because you know what? I, I stand amongst you gentlemen. Then I stand amongst you as not as a man, I stand amongst you in the eyes of a spirit man. The spirit that guides.It doesn't matter what two tells me, what, who tells me what, anything I'm guided by a fucking spirit man, a spirit that wants me to live more than it wants me to die. My mother used to tell me, Hey, you know what? The heart is, the older you get, the harder the run. You know, I believe in that. And I, in other words, these runs are getting hard and they're going to get harder.And they going to keep getting harder is what you're going to do in order to how are you going to stop or where you feel you're going to stuff. And everybody. You know, and step on a wheel always tells me, stop taking this shit out on yourself. It's sending me back in a bloke. So it's like, instead of me going over there and telling him, telling him, oh boy, you know, the other half of my woman a while, what I really feel right.If I really go over there and let them know what my feelings are. Right. You know, my feelings is either, you know, you know, what's going to happen. I'm going to be sitting. I'm going to be calling you as a lawyer to tell you like, look, I don't know why that gun went off, or I don't know why this fist went upside.Is that in back of it? You see? So if I'm putting like, like I'm going to say, what, what, what would I rather do I wait? All right. Do I go over there? Do I go over there and do this? I mentioned, you know, do I go over there and do that? No, because what's going to happen is that's going to be fiscal fast, quick, and in a hurry incarceration.And then, and then I play the tape and I'm like, then my son's going to see what type of manner I act. And that's is that enough manner to act then to, is this he's this dude doing enough? Like, so I get up my son, cause I'm still on the verge to ask my son, Hey, how's everything over there is everything cool.Like prior to investigation, is everything going good at that house is everything. And I haven't heard nothing negative with my son, but then I got the other words telling me some other shit. And then I got the dude taking me, like, come on here, I'll drive you home. Right. Let me let, let me roll. You. You, you, you were rotting.You do taking me pulling off to the side of the road, knowing that I'm injured, talking about, come on, you know, like what's up. I mean, yeah. Well what's up, you know, like, yeah. You're the one that pulled over to the side of the room and asked me to get into him. He told me he got to come about it. Yeah. It was cracking.You know, it's like, I don't play chess, but the next move is like, what's up right here. I am like, I do. I need that. That's another thing that built me to the point to where he checked us out. Like, like what the fuck. Like, all I'm trying to do is be a right individual in the eyes of whoever it is. I'm trying to inspire, you know, and listen, and you are an inspirational dude, and this ain't directed at you, homie.I ain't dragging this at you, but let me put it to you this way. I have a friend. Okay. I'm going to say it like this, because now you're putting the situation out there where I kind of understand where you're coming from. You're saying, look, you know, I mean, no, no, no, no, no, no, no, no, no, no. I'm going to show you a way.I'm going to show you a solution. I can listen to this. This is real man. Listen. Okay. Listen, I got a friend who's real close to another friend and his real close friend got himself in a situation that's through no fault of his own. It's real fucked up. Okay. Now my friend might handle things a certain way.When the shit goes down, it goes like this. But my friend called, uh, an attorney, right. To figure out the options from a legal perspective. Right? Like what if you were to like take care of business, take care of business. That's right, right. I'm there. I know. And it's not all, it's also strategy. Right. And there's not a person on God's green earth that wouldn't understand why my friend might want to take care of business in a certain way.Okay. There's not nobody you could kill from the sheriff to the fucking homeless. They'd all understand like, oh, okay. Yeah. Murder was, I don't know. No, I mean, I'm not saying now I'm just saying what's that called murder? I don't know what you're talking about that. No, listen, listen. I understand what you're saying.I, listen, I got a way to handle it. I got a way to handle this. All right. Right. Certain things were hammered out and done in a way that business was taken care of, but not in a way that was going to make everything go real south real fast. So what I'm trying to tell you is, is that solvers meaning what?The worst? No, no, no, no. So Southern south sides, the best we're talking about, what's the worst thing that could happen. Um, I can't tell you that. I don't know. I can't imagine it, but if you can read between the lines, which you can. Okay. Right. Cause there might be blow back and there's a whole problem. But what I'm trying to tell you is when you get into a place as a human, as a spirit where you feel like it's either this or that, okay.I'm telling you from experience that that's a false dilemma. It's not really this or that. There are other options, but it does take. Uh, pause and you do have to let someone else drive to do the little thing. That's all I'm trying to get to you brother. Cause I understand what another thing too. I want to point out.It's another thing that everybody was feeling like, you know, like they, the dude next to me right here, I'm going to explain. So now you're going like a month, some months, like 2000. When I started talking, I said 2022, it hits. So from then on a little bit, after a little bit of 2021 from the time man from that time.So in other words, you, you, every time you go to where you want to lay your head, like you go, you you're, you're in a situation where your home is your, your domain, where it's peaceful. You want to go to a place where you feel at peace. And it started to get like that with, with, uh, it started to get to the points with me, where I was going through a situation where I knew there wasn't peace.I was seeing my, my, um, you know, It got to the point where I was like, I wasn't, it sounded that I felt, I wasn't feeling the inner peace with myself. I was not really feeling the inner peace with myself because of the people that were that they're not really, that I, that I had, like, I'm going to say, oh, well, I, what I say goes, or what if they don't run those, you know, like if we're on the yard and you don't do the burpees you get in.Right. I'm not, I'm not going in a situation like that. I'm going in a situation like, like I want to be able to come somewhere where nobody's hanging on my watch each individual who is going through the same thing that I'm, I'm probably going through now. I watched a certain individuals and I kept looking at it and I go, damn, I don't want that to happen to me.I don't want to, I don't want to be like that guy. I just saw this guy goes through this and all. And it's either about finances or romances is either behind a dude getting in a relationship green. Right. It was either a dude getting in a relationship. And I was watching, I was watching, I was watching in the back of my head.I'm well, I'm not going to let that happen. I'm not gonna let that happen. I'm not going to have, while it was sitting in. Well, little by little I'm I'm telling myself the cunning baffling and powerful thing. That's that I'm not even realizing it's in my head actually saying to me, that's not going to happen to you.That's not grammar. And little by little, I started noticing, but it is happening saying it as you move intoit's like when you're riding a bike and you can see you're going to fuck up before can't turn, that's not going to happen. That's not going to have a look. And none of it driving into the fucking, the border right by the border guys were there and he had the shit and he was like, ah, man, but there's nothing to getAnd I'm like, and I'm looking at it like this now. And in the back of my mind, I was like, wait, and then you start noticing that a little bit of everybody, everybody that you're around. Yeah. It's like everything that you're, that they're experiencing, you're, you're feeling the same effects of that happening.And it was like getting serious, so I wasn't even watching. So they came in on one guy and he said, you missed two for domestic violence. Has a standup pajamas, brown your back. I look at, I go, well, that ain't going to happen to me. Cause I'm not in over there messing around this scratch. But wait a minute, if I keep it at some point, if I'm fighting with somebody in that type of room, but I'm not going to put myself, but I started noticing that I was getting pushed 10, that, that, like you want to like take it all the way you got, even to where it was even, he was even getting to the point to where there was some, like things that I never thought I was.To somebody else and things were being said, and things were in there and I would ever hang. And then, and then even on another and another scale I was, God was putting myself in a position. Nobody else. I don't put nobody in my own self. I was putting myself in a position to do things right, where I thought this individual is putting me in a position where I've never been.I've never had any other individual put me in this position to lead me to up to the points where I would make myself look like this. And I went ahead and I made myself do exactly what I thought I wasn't doing, which. Because of the fact that w I had put, you know, I wasn't in my right from a mind, of course, I'm not going to go and blame.Oh. Because I did what I did and I did. And it doesn't matter what I did. And it doesn't matter if I try to figure out who's doing what, or what are you doing or where you're at with it, or where do you, what are you gonna do with it? What are we going to do at the end of the day? I'm the solution to, what's going to happen to this?When I leave up out of here, I could say, as a man, honestly, honestly, in the listening, well, you leaving about it. There are you going to be all right? When you hear about it, I know I'm not going to fucking be all right, because I'm going into a place where I'm not feeling at peace. So if you're going to be like, well, if you're not feeling, are you, how about you?You feel at peace when you go back, be honest, not late. St. John, you gotta be careful. Y. So you see, so we brought the same person over here, so they kind of explained now, when you talk, you gotta be careful what you're talking about, because if you really want to get honest, I have no problem with that, man.You're you, you're on man. We're men hold up. We're not children. You're a man. So you know, this is a, if you feel this is a good platform for people to know what the fuck is going on, you're an honest man, you still sincere. And a lot of what you say, right? That's why I got that fallen out or whatever that's going on without joking around, man.I seen any jokes, no jokes. It's been a long fucking ride regardless of what we've been through or what we're doing or whoever's out there like what the fuck is really? What the fuck are these dudes even talking about? Like, what do you got one motherfucker? You know, he stands tall, you know, and tell, you know, fuck all that.We remove everything. We come naked. Okay. She knew up in here, naked man, naked shit. Tell us, tell us what you, what you, what you, what you're going to tell him. Uh, I, what I was going to say, how I don't feel, uh, secure or I don't feel in a good place, you know? Cause we do, we do have a sobriety or a UN uh, help.I am, I lost all of our, we have, because we live in a sober living house. It's hard to express the truth we're full right now. And it's not a good feeling when yeah. Okay. Let me tell you something. Let me see if I could turn into a hypothetical something that's not, when I worked and soberly, I used to work at sober living in Malibu while I went to law school.Right. And I can tell you straight up, I know for a fact that that sober living had dirty people living up in there because they could afford the rent. All right. So I can see where you could be in a sober living and you might not feel like maybe you're supported. So I'm not necessarily saying that's the issue here.I'm just saying I could see it that way. Right? Now Schmidt, let me ask you a different question. And all of the warnings still apply and this isn't live so we can delete it out if we have to, because it will all in protect the innocent and all that good thing. But from your perspective, what did you see with the challenges that big LEP was like?Did you, did you notice, uh, challenges coming up or how was your experience kind of, because I was in the orange Thorpe house, uh, for awhile there and everybody started using it. It started a little, some guy, one guy and another guy, and then the young guys come and fuck, they're using the whole back of the whole back room to sell speed out of the back of the house.Right. And so you saw trouble on that summer, everybody high and everybody lying necessarily worried about another house that we actually had to go intervene and do what. The manager was t

Your earbuds will watch “The Facts of Meth” when Big Luck's, Ol' Blue Eyes, Schwartz and Chumahan rip apart the bullshit on music and the huge catalog sell-offs by legacy artists and the question is: where the fuck is the new music? Find out Tech Corp's plot to kill off new music, to create and milk the shit out of old music catalogs with the freezing power of nostalgia. Dogface? Stevie Nicks. Why does Chumahan hate the term “4-D Chess.” Chumahan's invitation to send in Silly Shit to hluckshow@gmail.com. Are viral nostalgic fake-assed blowups choking out true blue grassroots new talent? OBE's advice for new artists comes to light and Schwartz's buddy Silly Puddy. OBE's music crisis and whether the HLS Intro is too long.Transcript:Good morning and welcome to the hard luck. I'm sure about qualify west side host Steve lucky Luciano. That's why these gentlemen you've tuned into the greatest show on earth is to our look, show, come eat. If you, from the people youth center in Santa Monica college. Sidney across from me, my cohort,Indian, Southern California.all that grind on that's wrong. You know why? Because I live for the pain of that foot. Stop me. Stop me.Yeah, just like that. And on soundShawn Lewis, social awkward damn dog, goodengineersfrom P E to the.And talking about gee, we got the Xtrordinair showrunner. Yay. Ordinary show runner run. The extraordinary show. Yes, what's up boy. What's up fellas. Oh man. When they say that's an extraordinary show because we had shorts on, he was touching the shit in the turns extraordinary. Cause that's true. Tell us the secret to your magic.Yes. It's just, you know, being a 85 year old man trapped in a 40 year old body. Uh, that's my secret man. The wisdom, the wisdom, the wisdom of ancient wisdom bang and with some more wisdom for you. Yeah. It'sAli on the visuals. You already know, know what time it is. All right. You guys, you heard it? Yup. Oh man, that pumps me up more than anything else in the entire world, just yelling. I was trying to come inside to the studio, get out of it. I got away from the dumpster and we got to go inside. Then you cut to here.You already dealt with the avid is Allie. It's your boy. It's your boy. I lik I just make demands, right. Cosmic. Right. Hey, tell us what's coming up in the, in the fashion weeks. What's on the, you're not, are you tell us, get predict, please predict I just released here. What I've done or like, no, no, no. You're a fashion Maven.Obviously the dreads prove that. And tell us, sir, please. If you will, where is fashion going in the next year? Digital everything is going cyber. So you gotta get on the way before it's too late. A lot of things are changing and, and IMTS and all sorts of block chains are really going crazy right now with the web three.So you just gotta take advantage of the tools that. Right now. All right. All right. So Hey, blockchains are going crazy. Real insight. Good. Going crazy. Speaking of, uh, new technologies and digital and all this fucking shit, that's coming down upon us while we're still in a social coma from COVID. One thing I've been thinking about is new music, new music, new music.It's fun. There's only a few people making good music. When you say that, Sean, I would say that I, as a matter of fact, it's funny, you mentioned it. Well, I'm glad I was glad, I'm glad you asked. So I'm reading the Atlantic today, this morning at like 4:45 AM. And, uh, I was looking at this article. It said that, um, 70% of all the U S music market is old shit like catalog.Right. Like, no one is listening to new music. How many artists have sold their fucking complete portfolio? I just saw that. What was it? Uh, some Bob Dylan, Bob Dylan, Bob Dylan. His whole fucking for how much? I don't know. Look it up. Look it up. Look it up. Uh, I've heard about Neil young, all a Spotify thing with them.Well, wait, let's go back. Okay. Let's go back to Sean's thing and then we'll pick up on the BA uh, Neil young. Go ahead, Sean. So nobody's listening to new music. Nobody. Yeah. This is why I'm always saying that. Fuck nostalgia. I'm sick of fucking the scholarship because it's killing us. But go ahead. Why? So let me read this quote.It says 200 most popular new tracks now regularly account for less than 5% of total streaming. Wow. Dang, believe that. Think about that top 200 shots that the top two new only account for 5% of total streams, that means it's virtually not penetrating anything, right? That means it's not doing anything.It's also because it's mostly. No, I'm not interested in looking at it. Right. Look at people ain't even interested in going there to listen to it. Okay. Just, I did just look this up. Bob Dylan's catalogs sold between two 50 and 300. 200, 2 50, 300 mil cash out for Bob Dylan on his fucking, all of his. And I guarantee you when that dude was down in the fucking village and he was fucking drinking coffee and doing Coke and all the other shit he was doing, he did not think in a million years that his body of work was going to wind up selling for 250 mil.I gotta be honest as much as that is, it seems low. Bob, Bob, Bob, doing as my point of view, is that like, if you're an artist nearing like sort of the end of your life, I mean, basically he's got retirement. Yeah. Why not? Cash? We just talked about just that cashed out on ESPN, on the games. Um, the, uh, um, football.Who cashed out EA sports gave fucking what's his name? Two 50, right? Same. Right. That was a cash out for sure. Right. Right. And I don't think that guy, when he was fucking a PE teacher ever thought his name. Would sell for two and is the type of thinking, and we're not going to get lost on that track, but that's the type of thinking where, when he's talking about blockchains and all this shit that you have no idea, right?Oh, that's going to be even, but the boss, Bruce Springsteen. Yeah. Five 50 for his catalog. That's more for Bruce Springsteen. Did that, dude. I mean, think about some of the iconic music that, that, listen, I'm not saying we're fans necessarily, but I'm just saying, if you think about middle America born in the USA, for sure.But also like on, when I lived in New York, like you always heard Bruce Springsteen on the radio and you always heard, uh, piano fucker. Oh my God. What the fuck? What the fuck is this? And he got fat. Oh my God. Billy Joel. Yeah, it's constant airplay on the radio has used them though. The people that are paying out these huge catalog fees, right?Yeah. Group that decides we're going to give Bruce Springsteen five 50. We're going to give Dylan two 50 upfront. Yeah. These companies to make an investment like that. They have to already know they're going to make a hundred times that off of the investment. I mean, what is a hundred times. Five 250 million, right?25 billion. So these groups are making investments of that size on that, like, to be able to deal out 250 million, right. They get what I'm saying. Like if they're pack these guys understand digitally, what's going to happen with that. And when they own it and every way they can squeeze it out and make a hundred times that do both those guys abuse, that will literally last forever.Forever, but yeah, but, but, but so going back to this and you know what, actually, Darren Craig talked to me about this, it's kind of, and he said, it's tripping me out. But what he's seen is is that a lot of major pieces of catalog from publishing houses, studios, and legacy celebrities are being purchased for enormous sums upfront money.Right. And he, he doesn't understand yet, but he thinks. There's something that everyone in tech has predicted that is going to mean that these things are going to be worth 10 times. That for some reason, well, now they are. What do you mean? Everyone starts listening to old music. I mean, these are worth way more than you would think they're worth, right?If we're not creating any new legacy of this, then we're going to have to lean on these old catalog. For the Mo the majority of our listening. Sure. Which means that, you know, investing, you know, 300 million into something isn't really all that big of an impact. Check this out. Stevie Nicks made a deal for a reported hundred million dollars with primary wave for her portion of publishing rights to some of her biggest hits of this means that the portion that listen her.That means that the studio or the producer who recorded it, whoever owns the masters, all that shit probably still has their piece. Uh, and it's only for like edge of 17 in landslide right now. Dog face. Yeah. He must've made that shit. Oh my God. So, so, so, so sit back for a second. Just think about this.Cause these guys are playing like four D chess. I hate that fucking term, but anyway, right. So I guarantee you that when you see some virus viral things and you go like, how come dog face? How did that, like, why did that blow up the way that it did? And it occurred with that music right to fucking Fleetwood Mac.How did that blow up? And then also at some point we're learning that Stevie Nicks is selling catalogs and it's adding to the nostalgia and updating the nostalgia. I guarantee you there's a connection there. Ah, dude, there's gotta be people playing everybody that they're, they're floating out and, and they're squeezing off new artist.Yeah, well, but artists are talking about that though. What do you mean artists are talking about how they can't get in and play. We got to pay to play, right? And they don't make these deals. They're not getting any of the streams where every that's been going on. Right. So look at it this way. If you're able to circulate in nostalgic track, you're able to extract more money out of one song and you don't have to deal with the artists.They're bullshit. The fucking whatever they're lawyers, they're Coke, they're bitches they're. You don't have to deal with none of that. You don't have to figure out how to pay the fucking writer and the blah, blah, blah, blah, blah. You just take that one track. And if you can create a value in these nostalgic hits and you close off the new.You got way more control. It's a similar thing that's happening in film and television. One of the driving forces of animation and CGI is that please, dear God, please. There's some producer, right? Some PFAFFA producer would say fucking, just oily packages lined with gold. He's just make money, hand over fist.The one thing that sticks in his fucking cry is that he can't control Jack Nichols. Because the guy's a fucking star and he's got to pay Tom cruise prices. And who knows, if he's going to go off the rails, quit the production, hold it all up, all that bullshit. Right. But you got to deal with when you're dealing with a mega fucking blue chip star, that's a human being.The minute you can turn him into a cartoon, that's real enough that it looks real. He's never gonna be. He's never going to fucking join a union. He's never going to develop a weird Coke habit animate me. So let's, and let's, let's create this. Metaverse create movies without having to pay any humans. And we can fucking control costs like a motherfucker.And that's what's happening with music in nostalgia, in an audio version, freezing an artist. What they already created. And trying to milk the fuck out of that. So here's the next gig, if you want, if you want to ensure your legacy as a paid actor, start getting into voiceovers. Yeah. That's right. Start working on your, uh, You're imitation game.That's why my boy I'm telling you, he works a lot, bro. Silly putty, silly kid. Yeah. He works a lot, man. And, and uh, you know, makes decent coin doing it to decent Wayne. Hey, what? So, so the, so that's what I think, podcasts. This is what I've been trying to kind of flow out there is that right now it's a flood.Oh, yeah. So like, if you can build up the world and the characters and the, and the interpersonal dynamics and a following, and that the dah on a podcast situation, you are creating those audio gigs that you're talking about. What else. Okay. But, okay. So, so we got to that. So go on with the new music. What else is there to explore on this topic?I mean, there really isn't, I mean, it's just that like your numbers, that you were always tripping off those numbers. I was, uh, I was sort of at a crisis myself about, you know, I read some YouTube comment. Just like, you know, everybody chips off the, you know, why not trip off some YouTube comments? There was a comment on one of our, our videos.And it was saying that the, the interest too long. Yeah. Somebody said it's a waste of time. S 8 1 8. Yeah. And he said, and the intro's a waste of time. But then again, bro, I've heard other people say that they look forward to the intro cause they don't know half of the tracks that we're throwing up. And I know for me, like if I listened to a podcast, I kind of skipped the intro.It's like the same old shit. And I guess in a sense. What you're saying is right. Some people listen because they want to see what playing or whatever. Cause yeah, you're right. I didn't even think about that. I do the same fucking thing on podcasts. I listened to. I skip our own shit all through it. Yeah, yeah, yeah.Yeah. But that's the type of people we are. Well, that's, that'd be where and the other thing I want you guys to remember is to just keep in mind. A lot of us amongst each other have commented about how sometimes the show just starts. And there's nothing, all of a sudden you're in the middle of a conversation.Right. We've all kind of weighed in and said, we liked that. And we play with that. Yeah. I personally, when we were rolling right into a conversation, I love that. I mean, I'm attached to it. Yeah. Introduction, because that's how we've been branded branded. And that's kind of what we were showing is you do an introduction.So I don't, but I think we keep them guessing, well, we live in a that's true, but we live in a society right now where intros are deemphasized. And think about this time they want, think about, think about this in shows, used to be for moot television shows. They used to be formerly. Right. They used to be, there was a guy, Mike post, Sean who's Mike postHe's a, I mean, he's a record producer, but he's also a composer and he did a bunch, bunch of, uh, interest for me was basically, yeah. Television shows. Right. And so like, you used to fuck you. Back in the day, like you would come on and watch small wonder, and it'd be like a whole fucking intro. Everybody trying to eat a sandwich or a taxi.Listen to that depressing music on the east coast facts alive. Right? You take a book, you take a bag and all that.The facts of math,right? That'sright. But now in the age of being. And, but, and also remember there were credits during that, so you'd know like, oh, okay. Who the stars are. There was no fast forward though. There was no fast food. There was no, you know what I mean? I've seen that game, bro, like, right. Nobody would ever watch that shit so different, bro.Now, when I do a show like a binge watching a show, I skip intro. They give you a button that says. I was one of the first one, and then I write it out. I'd skip it. I remember Narcos skipping all that shit, but because it's the same every fucking time. Well, ours isn't if you're concerned. Ah, but listen, if you're consuming on a, on a what'd I binge watch, right?Yeah. You don't want to be watching the fucking intro all that time. I think we, I know something, I don't, ain't going to say it, but you said enough with that. Right. Right. And you know what, and you know what, I'll tell you something else, man. I mean, the other piece of this that I'm looking at is, you know, you can't put art out there.You can put art out there without having critics that like one piece and don't like another piece. Right. And it, the game, you know, I'm not a mass appeal kind of guy. That's not my strong suit that Steve, your strong suit is that you do understand, we had that talk about. Uh, Mount w uh, Westmore Westmore, and that collaboration between Snoop and fucking 40 and all that shit.Right. And you understand mass appeal and all that stuff. So on a certain level, you know, I don't think media is necessarily set up for mass appeal like that, unless they're trying to create this nostalgia thing, you know, or they're trying to, they're trying to chum the water. Right for this like other stuff.And I think that, um, this is a jumping off point. This shows a jumping off point. I don't think that this show has an end into itself. I don't either, uh, listeners Ben and whoever's listening right now to the show. If you can draw. Yeah, you can draw, you need to reach out. At get, you know what? Just get it, the show.Get it. Hard luck. Uh, luck show@gmaildotcomhluckshowatgmail.com and you know what? I'm looking for some help with some artists, Hey, and send in some silly. Um, I'm telling everybody you want to email anything. You can take a picture of your fucking balls. You can fucking get, Hey, come on. What do you mean? I don't want boss.He's got to read the email you don't want. And you know what though? Go ahead and should have, well, I would love to do a Q and a show if we get listeners sending in questions. Yeah. And where's the phone thing we're supposed to be able to start calling. Yeah, Schwartz that goes on the, on the, on, listen, this is what I'm saying.Look, you don't want balls. I want balls. Okay. Send the ball. But what I'm trying to say is right there, Sean, I want both, you forward all genitalia to you behind. Yeah. Attention to Mohan on the fucking email contains balls. Yeah. Questions and anything, any your silly shit, you little silly fucks out that are out there listening.And you got something funny to say you're out. You see any fucking parking lot lizards that you're flying Jang clearly wrong around trying to cycle zombies. Yeah, exactly. All the weird shit you come in. Hey, you get a little snippet video of you talking to the homeless or talking to a city council person.I don't give a fuck what it is. It might make it onto the show. It might be part of the discussion, but start flooding the inbox with crazy silly shit from. And I don't want you to put any filters on it. I know. All right. I don't want any motherfucking filters, cause this is an unfiltered show. Send it in and it might make it onto the fucking show.I want to hear it. See, it was a fucking hate me. Oh, you right there. I see you. Like, I want you to send me that, that one person, that fucking was trying to get me off the show since we fucking started you. I'm talking to you. You fuck you little fuck. You Udall, small Dick motherfucker. I want you to send me all your hate mail and send it to me.Cause you know what? I'm on my way to the bank. When I'm just fucking loading up the bank with tons of greenbacks and laughing, I'm going to use your fucking hate mail to wipe my tears of joy. And then I'm going to throw it in the fucking trash you fucker. Come on, follow your team anytime, anywhere with contour TV and the console rap.Plus use the voice remote to search for games or record one that starts past bedtime because even the 24 7 fans got to sleep sometime learn more at cox.com/sports. Whenever you're funny peacocks got it. Exclusively bears beets, the opposite peacock stream, every moment from Dunder Mifflin and explore bonus extras and exclusives.Plus, if you're looking for more classic hits, you can stream every episode of parks and recreation, two and a half men. And every season of. In the mood for something brand new, check out peacocks, original comedies, the Amber Ruffin show and saved by the bell. Whether you're creating a new bins or familiar face, you can find tons of comedy hits on peacock.Get started for free@peacocktv.com. Yeah, I don't know what happened right there. That was one of those math bub, PCP, Barbara, speaking of PCP, bubbles. Uh, Schwartz or me and Schwartz told me that he had like a small conversation with Diablo, big deal. I did man. Shout out to Diablo. Um, yeah. And he was, uh, he was definitely on a creative tip that night.Creating some new tracks and wanting to share him with me. And we talked about, talked about all kinds of shit, man talks about religion, talked about, you know, what did you guys talk about religion? What was because we were texting back and forth and all of a sudden, like he kept on saying like Schwartz is Schwartz.And he's like, you know, I don't know if you're Jewish, but you are. And, and, and, you know, and he started talking about like his experience in prison. Um, you know, Jewish food and then actually go into services and different things like that. Didn't sound like he was a candidate for conversion. No, but he even shared with me that he did sing shallow Malem, which was pretty funny.Why is that funny? No, it was just interesting. You don't want, what does that mean? It's a song. It's a song that song every, a Chavez every Saturday. But when you, what is it? What's the name of the dude? I gotta tell you, I can read Hebrew perfectly and sing it, but I just don't know what it means.Unfortunately, I know Shalom is peace. Shalom Aleichem Shalom. I left my son. Good. Vincent could break it down. Unfortunately, man, I can't sing it. Sing it right now. Come on bro. Do it. Let's let's do this. You can't do no, no, no, exactly. Yeah, but it's not yet, but we're connected to my no, no, you didn't do anything.What about, is there some, is there a prayer on site? Go ahead.which one is, uh, I don't know. I mean, I can get any of it, right? Come on. I'm going to break bread with somebody, you know, you sayor it's mascot fucking, now you can eat the holla. Yeah, yeah. Yeah. Give me, give us a couple. There was another one. That's it. I don't know. Yeah. Anyways, so bang back. How long my conversation with Diablo, he was sharing PC, bubbles. He tie, he talked about even share me stories about a woman that his mother worked for, that they were close with.And, um, Yeah, it was really weird. You out and be real, man. Does it weird you out? And we're not saying Diablo is up to anything cause he's not. Cause he's probably honestly trying to ask you about our share or like bond with you about it, but does it ever weird you out that. Does it ever weird you out that, uh, when someone tries to do the Jewish stuff with you and they're not Jewish, do you feel weird about what do you know?Cause there's, there's different. I, I will pick up on the temperature of it real initially. And if people have interests or like a genuine. You know, knowledge that they want to gain or share with me, I'm totally with it. If somebody is trying to do some clowning, shit's going to be a problem real quick.Right. But, but, but you are way more into the Jewish faith earlier on, right? For sure. Yeah. Well, I. But I'm pretty religious. So I went to like a Orthodox Hebrew school, even though I wasn't like Orthodox, but I did go and do that, which is why, like, it's funny because I've been in relationships before where they wanted to go to, like, what's, there's kind of Orthodox is like the highest of high I explained to Mr.And Mrs. Ear buds, who aren't at, what is the Orthodox. Orthodox specifically the, like the black hats, the long beards, um, the women with head coverings and long dresses, stuff like that. Um, you also have, which I have family in New York that are modern Orthodox, which. Do everything the same as those people who look and that's actually traditional, like old school Polish garb, like in Europe.Yeah. But that's like Eastern European. Right. Okay. So let me put, pinpoint real quick right here. Cause that's right. So my godfather, one of my other golfer, one godfathers, Lou Palmer Rico from new castle, Pennsylvania. The other one is Elliot shelter. From Los Angeles. Okay. Shelton, uh, listen, he's a real mench.This one. Here's your godfather. He's also my godfather. He was these two guys were law partners. I mean roommates with my dad when they were in law school together at Pepperdine, Elliot Shelton. Cause I asked him one time I go. Why? So there's all these different kinds of Jewish folks. Right? You got these refills.Which pretty much is like, they don't really do much of anything. They're there they're Jewish, but they're not getting, and then I'll ask them, I'm like, what's with the hats. Like I see some, then there's another group that got the black hats and the beards. He explained to me exactly what Schwartz said, which is that this is a style.Old days in Eastern Europe and there was a very influential or Abby or somebody and everybody just adopted that and just glommed on to that. Does that, does that comport? That's true. Okay. And so you were modern Orthodox, and what does that so modern means you follow all the same shit, but you live in the modern world.You look like you don't have. There's kind of work around, like one of the things where you see people with the long beards is you're not allowed. There's four different points on your head and your face where you're not allowed to actually touch a raiser, touch a blade to your skin. What? Yeah. So that's why, that's why you see there's one right here.That's why you'll see. They have like longer, uh, sideburns a little bit. And what's the reasoning behind not touching a razor to the four points on your face. Right? Embarrassed to say, I don't remember, but, um, there are re but so like the modern Orthodox guys will use like electric razors, right? Because it typically the razors not touch.Correct. This is one of the things I love about the Jewish faith is that they have. So they have these rules where you're like, what the fuck? I don't know, that's around it. That they all share. Somebody came up, right. Somebody came up as a way to observe it and then work around it. Right. And you can kind of see where that would encourage you to.Right. Yes, you're absolutely. Right. Right. So it's, so it's, there's different levels. So you have that and below that you have like, what's called conservative, which is kind of conservative. It's it's weird. So you have conservative, then you have like reformed, which is like the lowest level of rules. If you, and.You know, like in an Orthodox temple, like the men and women are separated. Right. Um, you don't sit together. You'll never see a woman up, like at what's called the Bema, which is like where you, they bring the tore out and put it in, do the read. You'll never see a woman touch that you'll know. It's very, so like my, my wife, Megan, you said right.Dude. I won't even see him looking at that year. Me dude, I had a guy that I went to law school with Dan clench, your fist and relax. Nah, dude, I'm telling you, bro, you're never going to fucking see a woman if she's menstruating. She not even entering the building like that. I think that that kind of has something to do with it, but also like, dude, it's funny when early on.Megan. And I were like going to my family stuff like back in New York and that shit would piss her off, bro. Like, oh, it's sexist or all that, you know, but just the whole separation. No, Megan definitely loves God, the whole separation of the men and the women. But then you go to a conservative and it's first of all, at an Orthodox synagogue, it's all Hebrew.Like there's no heat, there's no English reading. You go to a conservative temple. It fucks me up, bro. Like all these songs have a certain rhythm and shit like that and you'll see them up there. Men or women and women wear fucking yamikas and shit. And where tallest is, it's real true. Like a yamaka Keepa, not like a, just only in shool.Like I didn't really like in shool is temple. Yeah. And anyways, so it would fuck me up though, because like somebody would be up there and they'd be singing. These readings in the same rhythm and tone, but in English up there. And it would just really like, fuck me up. I kinda like to go in, do my shit.Unfortunately it takes away a little bit of the. The meaning. Cause it's not like, you know, in English you get to understand a bit more obviously, right? It's like opera, it's like opera sometimes in opera, you hear the Italian, it sounds great. You don't really know what the fuck they're saying, but that's kind of part of it.And then sometimes they'll sing it in English and you're like lemonade and it kind of changes the nature of it. There's no mystical aspects. Yeah. So anyways, so that's, it's a different setup, but no. So we were talking about, he was sharing with me, his experiences. Um, Sharon, some new music with me and he's coming on.Uh, next week, actually, we're going to have him on and he's excited to come in and bring some new shit that he has been working on. Um, and we're hoping to connect the week before, if not, we're going to do it soon after the conversation. It was about an hour. Okay. And were you actually on the phone with the device to your ear?Uh, no. I had headphones. And so you will walk around talking to the Abla for, I smoked maybe like half a pack of smokes, like just kind of out there and towards the end, Megan, and texted me a few times. And I was like, Hey, I gotta, I gotta jump. And definitely, I think I listened to like four or five more tracks after that.Is there anything hard at now? Listen, no disrespect to the, but is there anything harder than listen to your friends tracks on the phone? Shawn, how many times have somebody been like, Hey, I want to play so, and then they, and then they played their phone right next to. Do you love that? I hate it. Yeah, it actually, I gotta be honest with you.It wasn't bad cause I, it wouldn't, it didn't sound shitty. It actually sounded pretty good. Um, like the sound quality and the music was good. Um, so it wasn't that bad. Um, but it was cool, man. It was a real, like we had actually been kind of playing phone and text tag and shit and, um, and fucking snapping each other with towels in the gym.Amen. So, no, but, uh, and it was good to finally get. Right on forward to doing some stuff with a man Mr. Diablo, his neighborhood, man. It's funny is that, and we're going to talk about that later, um, with Mr. D and you'll see why we're going to talk about it. But when you brought up the thing about somebody is like, yeah, my mom or my parent used to work for like sure.I'm going to check the temperature quick. And I've had a couple people try and make a Jewish joke in front of me and it went south. I told you about that and me and left key in the joint they call the fucking dudes with Roger gets a bit. Well, yeah, they'd be all loving and happy and never. And I got this.I didn't even, I didn't even know what it meant. They'd be Shaloma these dudes might be breaching it off Hitler. And one time, as soon as I walked by, they're like, oh, I got, I was young. You know, I don't even, and they have all, you know what I'm saying? Like, it's funny, bro. And, you know, I've had a couple of people through my life, do some shit, like make a mistake and say something like, why are you being so Jewish over there with that?Or, you know, something like that when I drew them down. Right dude. And I'll be like, I won't even, I won't even need to say anything upset, go, you know, I'm part Jewish and I'll, and, and they start, I came in and shut up after that winter. Oh, bro. I didn't, you know, I, some I did,but best friends now, uh, that, that was, that was, but it's. Um, 90% of the time people talk to me and I tell them they, some of the best stories bro, they've told me about. And we're going to talk about Mr. Duke is Jeffrey was one of them that it's like, and that's so many people, dude, my mom used to work for and they would invite us.And the, and here's the crazy thing about a lot of these stories. Listen to me, when I tell you this, these people that were telling me over and over again, we're not Jewish parents work for these people. Yeah. Over and over again, these people were telling me about what these, their parents, who they worked for did for them.They took all. I got to go to the theater and see this, I got this. I got that. I'm like, well, nigga, yeah, they helped like these, these Jewish people had really influenced these people's lives for their parents working for them. I was hearing stories that didn't what a boss doesn't usually do. Do you get what I'm saying?Yeah. Or a story after story? Oh, I was given these books. I was given this, I was showing that as a man and. It's and I experienced that through my own family. And I've seen that around dude. And like, people are quick to want to try and say some shit about Jews, you know, they are, and I've always experienced Jews, not being.The closed up, you can't get in. It's only us play. Maybe it's perceived like that, but I always see them making it a point to involve, put their hand out, observe respect other, other races and other things. And like, but, but, but let me ask you this question. I'd like to hear your guys' thoughts on this.Judaism. If you were to look at it from one angle is really. Yeah, right. And yet somehow it's evolved into almost quote unquote erase thing too. Yes. Ethnicity. Yeah. It's it's weird. And when I've talked to some Jewish friends, they are like, well, I don't, I actually am not Jewish because I'm not in the, and I'm like, yeah, but you're from Israel.And they're like, yeah, it doesn't matter. And a lot of those Israeli Jews tried to tell me that shit, but I don't buy into it. And so therefore I'm not Jewish, it's a religion and they get offended. If I say. Explain or say that other folks think of it more than a religion. I have that same thing. Cause people will be like, you're Jewish.I'm like, okay. But I don't practice Judaism. Right. I am Jewish by blood birth. I love it. These things are beautiful, but I don't follow Jewish faith. That's not my. Right, but you still here to them, but you still identify that there's a biological component for you as being Jewish. Absolutely. So, so I mean, it, it, it is a religion.I mean, I grew up all the time. People finding out that I was Jewish or, oh, you don't look Jewish. It's like, well, fuck. Like what is looking? You know, like, and then that's a weird discussion. Like what does a Jew look like? Because it is a religion now it's funny because a lot of people that do come from Israel.On on the large blue, more, less observant than like Jews and other countries, whether it be America or Eastern Europe, which y'all always, I found interesting. No, he's saying that folks that are from Israel tend to be a little less observant than people than Jewish folks that are living in other countries.But that would make sense because there's no doubt of their heritage because they actually come from the fucking country. So they don't need to prove it. Right. I'll hold on to anything. Right. Okay. Got it. So know that that's, it's an interesting discussion, but just to go back on the topic real quick, it was funny when Diablo said to me last night about his mom working for this family and kind of what they did and it was Jerry Heller, right?No, it threw me back, man, because growing. We had, you know, I didn't, I've made jokes. I'm not handy. And like growing up in my family, it was like, literally, if there was something wrong or something needed cleaning or something needed done, there was a person for that. And these. Would have kids. And so many times they would come with them.I befriended them. Our family took them to Dodger games or, or sports games, stuff like that. So when he's, he's telling me that from like the other side and it kind of tripped me out because, you know, I didn't, it's not like I kept in touch with any of these people. These were like, long-time people that work like throughout my childhood and growing up.And, um, so it was interesting to hear the other side of it. So like cooks and man. Yeah. I mean, why are we trying to dance around that? Yeah. I mean, why? Well, no, it's, it's it's whatever, it's not, yeah. It's cleaning people. Yeah. Maids. Okay. Yeah, because you know what, that's true, but I think that's true of, you know, because I've been reading, uh, lately I've been reading about African-Americans and I've been reading about world war II and African-Americans and preparation for black history.We're going to do a black history month show. It's not going to be, you know, following Carver or the peanut and any of that shit, but it is going to be about world war II heroes that are black, that were denied the medal of honor based on race when they were fighting fascism and Nazis. Now think about that, bro.Fucking disgusting to me. Think about that. Where gin and up support against racist Nazis. We want black Americans to help in the effort they do and go beyond the call of duty because they believe that once I deliver on this hero wisdom and S and N and sacrifice my fucking book. To the cause of freedom, they go right back to fucking America and they can't even drink at the same soda fountain or walk through the front door of an established Erika.She be ashamed. So in doing that, though, there was a culture of, uh, uh, house maids and cooks of which this hero that I'm talking about. And in that culture, I'm going to say this. They would become friends with the kids. And they would these even like these races, white families, and I think some part of having a class system where you got an owner or a master, if you want to call it that, and then you have house help, right there is already built into the system that we're going to treat you more like family than not.Because we're bringing you in and you're below your, you're below us economically, and you're going to carry the fucking shit. You're going to do the laundry and all this other stuff. And, and, and this is beyond race or whatever. So sometimes I think about like, okay, yeah, that's cool. Everybody that had the money to hire a man, they were cool because they talked to the kids and the maiden, all that other stuff.But there's a long tradition in the elites doing that to maintain the status quo. Does that make sense? Yeah. Do you hear what I'm saying about that show? I'm not saying necessarily that was Diablo his case, but I'm just saying, do you understand that? You're absolutely right, because I'm going to make nice, nice.So long as you stay where you're at and you don't fuck up my shit. Yeah. I don't know that that's everybody's intentions, but I understand what you're saying. Absolutely. There's a lot before that. Sure. There's a lot that's laid down before that happens. Right. Sure. And I understand that. But I also understand these stories are like, it's, it's weird.I hear these stories so often. I'm not, I'm not taking away from that. That's true. That there was great. Uh, business people or whoever they were that extended it like a welcoming, uh, embrace right. To people that were their employees. I'm not saying that. I'm just saying, I'm just saying that the America, not even the European system has in it.Cause that's what, well, that's where it came from. That's what down NAB. Like when y'all all these stupid fucks, watch this down NAB and they sit there and they fucking play with themselves and watch, you know, and all this old British bullshit. Right. It's all about looking at this great master and look at the lives and the servants and they, and they were nice and they really cared because they showed up and they helped that old Mae fix her leg.And then they sent her back to work, but it was cool and all that kind of stuff. Well, yes, yes, yes, yes, yes. All that shit. Yeah. But what, your one thing that you're missing. That I think you're missing that Jews have always been persecute. They've always been oh, for sure. And I think Jewish people carry that with them and consciously I don't want consciously, they have that on their mind and they consciously want, I feel like most Jewish have that and out of either, either.Guilt or whatever they, they seem to want to extend themselves more and not carry that. I would agree with that. I agree with that. You're absolutely right. That makes total sense to me on that level. And that is a piece that I think should be added to the particular instance in which we're talking about, for sure, because there's no way you can be somebody who was Jewish faith living in.Before they add boats to bring over any other race that we're using the Jews. Not only that, but like I was reading about the Spanish inquisition. Right. It's funny Diablo. And I actually talked about that the other night. What did he say? Well, no, he, cause he was talking about how he explained, I guess there was in prison.He was talking with Jewish guys and there was certain, there was a slang term for pork and. It wasn't the actual name in Spanish for pork in these Jews, these Jewish guys in prison asked him not to use that term because it actually referred to a certain sect of. Um, in Spain where Jews are, are there, there's a, there's a lot of Jews in Spain and, you know, I said, I've done minimal reading on it, but that the whole Spanish inquisition, what I'm saying is talking about the Spanish inquisition and how literally the theory of Christopher Columbus and all those people on the ships were actually Jews that they had been basically sent off because of all the shit going down, but listen.So, all right. That's interesting. The thing is too, to piggyback off of. Right. Is that the Spanish inquisition, a lot of the Spanish acquisition was trying to fair it out through torture and violence, secret Jews, because there were laws back then that the Catholic Pope pushed that said, if you're Jewish, you got convert to Christianity.You can't be fucking around with it. We're not, we're not playing games. Right. And so then, and so then a lot of Jewish people, uh, And then probably as has true with a lot of different civilizations, maintain their true identity underneath, right. And the inquisition was designed to torture, fucks and find out who's a false.Trying to find the real quote-unquote Jews. So the issue there is, I can see where if you come from an experience or a heritage that suffered that, that when you're in the driver's seat, you might act different. You on it, you might act a little different. Yeah. You, you broke that down exactly how right? I didn't want to necessarily make it so that I didn't understand what you're saying.And, but I also didn't want to lose the piece that just economic structurally. There's also an element of that there. Sure. Absolutely. Right now, listen, I'm hearing a bunch of noise out there. Yeah, I think we got, I think we've got guests or Dean, his manager Jeffrey count. Do they want to shit? Oh God damn it.Jesus fucking Christ. Is it running down hill?Why? What happened? Just a little dribble, tiny little drip. What do you want to do? Cause I'm going to start. What are you going to start doing when these guys pull them in? I'll fucking fucking in the goddamn shit. Uh, yeah. Can we end this man? This shit all blew up. has got the Niners game on his mind. He can't even think straight.We haven't even gotten to talk about that. Yeah, we will. We will. This crazy fuck. Will look at his face. Look at that guys. Happier than I've ever seen. I've never seen him radiate, like he is. He's trying to control it cause he doesn't want to fuck a little kid before a fucking trip, like a vacation the night before can't sleep lead.You, you can fucking do anything to him right now. Wouldn't phase him. You can't break his, his spirit. There is no, no touch of you came into Starbucks loud. He was like, oh really? Yeah. He was like, oh, when you know, Sean's feeling good when he's like, oh, boop. And he starts poking you and shit like that, bro.Yeah. I'm like, ah, he's on one. Nah, fucking 900 high on the night when she talk about that. Cause it's LA and the Niners, but honestly I was rooting for the Niners last week, but for the sake of, for the sake of our sanity, I think the Niners should win so that we don't have to see Sean's bummed out face. I mean, I've never seen him more alive know miracle grow.Doesn't do this. What would be a really bummed out phases if they did win tomorrow and then they get crushed? No, no, no. Cause at least he'll be, he'll be able to say like they weren't even supposed to get to the he's already using it already. I know he's already, he's already trying to protect his feelings by being like, listen, the way I'm looking at it.They shouldn't even be here playing all the houses. Yeah. All that you did the last two weeks, it's been straight reverse psychology. Oh, he's like texting, like, oh, Packers are going to win. Yeah, they should have one. I mean, that's the conversation that everybody's having. Fuck. How'd that? How did that happen in green bay loose?You know, they're, they're doing now, but you know, whatever, if they went fucking right on, I just want to know one thing he loved Jimmy G or not. No, I'm not a Jimmy G fan. That is by the way, the proper way to kill the animal on the altar to ask the gods to grant. You do that? It's a vocal version. He's not superstitious, but he hates Jimmy G and we're probably not going to win this.I don't hate him. I don't think he's the future. So funny dude, every night or fan is fucking saying that shit. They're like, oh, you should be happy with Jimmy. G's gotten you guys in NFC championship. Listen, the guy, the guy that sleeps in our studio when we come at six in the morning, right. That guy he hugging.I wish Mr. Mrs. Ear buds are here because what happens is we come and knock on the fucking door and then you hear like aerosol air freshener. Yeah. Clouds of fucking, popery trying to capture he's smell out of the fucking air. Right? Mr. Mr. Earbuds could fucking smell the studio and we come in at 6:00 AM.Oh boy. I smell like booed air. Whom was like, someone's been putting in work. It's not like blood, sweat, and Poon who has been putting in work that normally isn't put in around here except on the two K fuck. Listen.very new air.clean up. Barely.Follow your team anytime, anywhere with contour TV and the contour app from Cox. Plus use the voice remote to search for games or record one that starts past bedtime. Cause even the 24 7 fans got to sleep sometime learn more@cox.com slash. Welcome back base reaming only on peacock. Can't wait to start junior year saved by the fellas back and taking school spirit.Our Bibles just destroyed our mascot. We're going to crush valley to the max. If we don't learn from the past, we are doomed to repeat it. That's how we have all these reboots of teen Charles from the night. You had a new idea, Hollywood saved by the bell, new seasons screaming. Now let's do this baby only on Pico.Support this podcast at — https://redcircle.com/the-hard-luck-show/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

ESL video lesson plans on Facebook: https://www.facebook.com/engpnesterova/ Esl video lesson plans on the website: https://pnesterova.com/category/english/english-listening/ Transcript: Good morning, good afternoon and good evening! I have been teaching English for more than five years now, and still, I cannot find the limit for my influx of new knowledge. The English language is the incentive and the empowering strength, which helps you explore and expand your horizons. The knowledge illuminates new paths of your life enriching it and making you stronger. Meeting new people from all over the world and broadening your world outlook that's the essential part of my existence now. My aim is to help people achieve their fluency goal for which I use the language immersion method. We are trying to communicate mostly in English throughout the lesson and use authentic language resources. I have a long history with English since childhood

Enjoy this throwback episode where Russell explains a powerful concept that could help you and your business when times get tough. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com --Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. I just dropped my kids off at school and now we get to hang out. Hey everyone, I hope you guys are doing amazing. I am trying to get on a better rhythm of doing podcasts consistently. I had this really weird thing where like I'll get in the mood and I'll do like 10 in a row, and then I'll get out of the mood and I won't do some for a while. And I'm trying to get more consistent where we get two or three a week. So I apologize for my inconsistency, but I'm grateful for you guys and for listening in. And hopefully you get good stuff each time. You know, it's been fun doing this now for 500+ episodes, and if you haven't gotten the Marketing Secrets black book yet, go to Marketingsecrets.com/blackbook. Some of you guys know that Julie Stoian and I went through, and she listened to every episode and took notes on them all and then rewrote them into a book of the top 99 takeaways from this podcast. So to shortcut your life a little bit, go and get those, print them out, that's what everyone's been doing, printing them and reading them. But it will catch you up on the Marketing Secrets, the last 5 years of the best and most important "ah ha's" and things like that. That's a freebie for you guys. But today I had a specific thing I wanted to share with you and I've been wanting to talk about this for a little while, but life's been a little crazy right now, trying to get done some big projects. This month of October is crazy, I'm speaking all over, flying a bunch of places, we're doing an event for Two Comma Club X members and a whole bunch of other things. Rebuilding the whole company structure, anyway, I could go on and on. But it's so much fun. I love what we do. I love that we get to play this game every day. Anyway, what I wanted to share with you guys today, it was kind of fun, Steven Larsen was in the office the other day. Some of you guys know we launched the One Funnel Away Challenge, which has been nuts. We had over 7500 people sign up for it. It's 100 dollar challenge, so 7500 people paid $100 to be a part of it, and every day for 30 days Steven jumps on and yells at everybody and pushes them forward through some curriculum that we're taking people through. Again, it's called the One Funnel Away Challenge, a lot of you guys are part of it. If you're not part of it, then it's because you didn't pay attention to the 30days.com launch we did recently. Anyway, for all you guys who are in there, it's been so much fun. It's been fun though because Steven comes into the office everyday, which I miss having him there, he used to be there every day. You know he had to go out and start his own business and all that kind of stuff, which I am proud of him for. Just teasing, it is really cool. But I am really grateful to be able to pull him into that because it's fun to see him everyday and see him in his element where he's jumping on it, and training and motivating and pushing, just doing his thing. It's amazing. This new program though, this One Funnel Away Challenge is going to change a ton of people's lives and I'm excited for all of you guys who are going through it. But I digress, the reason why I'm telling this story is, he was in the office and we were talking about a bunch of stuff, and we were actually talking about the Two Comma Club X coaching program, which is something we sold at the last Funnel Hacking Live, and I think we had 650ish people join it. And it's not a cheap program, it's $18 grand a year or $1800 a month. And a lot of people came in at $1800 a month, which obviously is not a cheap investment, but at the same time, I talked about when we sold it, I was like, “It's less than half the cost of a crappy employee.” And you're getting access to all these coaches and all these things. So far we've done three or four events, I'm doing a two day event this month that only they are allowed to come to. It's expensive but it's also super cheap, you know what I mean. And we're talking about some people that had dropped out of it for whatever reason. And some people have dropped out for legitimate reasons, I totally understand that. But the story I wanted to tell you today was interesting, was about Steven's sister Marie. She joined the program, and she was probably in a group of a bunch of people that probably shouldn't have joined. I think for some people it was as much money as they were making at the time, and they still just jumped in because they saw the vision, they wanted the thing and they jumped in. And it was interesting, Steven was telling me this story that like two months into the program, I think it was the second or the third month, the next $1800 a month payment came up and she was freaking out. And had kind of a thing like, “Oh my gosh, I'm not making enough money for this. I can't do this, I need to drop out.” And she told Steven, “I can't do this, I need to be out of it.” And Steven listened to her talk about all the reasons why she needed to drop out, and he listened to it and after she got done saying all the reasons why she should drop out, then he said, “Or you should lean in.” And that is the message for you today, “Or you should lean in.” What does that mean? You should lean into it, instead of freaking out, “oh, I can't handle this.” Let's lean in and double down and go all in. And when you do that's when amazing things happen. And to Marie's credit, she did. She leaned in and during that time got through the scary bumpiness and launched her business and right now her business is doing somewhere between 8 and 10 thousand dollars a month, which is amazing and insane and so cool. She's helping people launch podcast. It's like my podcast, if I was working with her  I would record this and send it to her and she would just somehow make it magically show up on iTunes right. My brother does that for me. But that's what she does for people now and she's killing it. But it's because during the turbulent times of backing out and running away, she leaned in. I want you to think about everything great that's happened in your life. For those who went into sports, think about the hardest times, the times... I only know wrestling because that's my world. But the times where I needed to cut weight or I had to go get someone who was really, really tough, or I lost a match or whatever, those are the times you want to quit right. You're like, “I'm out.” And back out and walk away from it. But it was in those times that instead of backing out, I leaned in and had success. Yesterday, it was kind of fun, we were working on a video and I was like, “I need my old wrestling matches from back in the day.” So my brother, Scott, he had them all on his hard drive so he dumped them all onto Google drive, so I was looking at all these old videos of me through high school and college wrestling. So I was kind of going down this jaunt down memory lane, and I saw in there the match my junior year where I lost to this guy named Nick Fresquez, the very first match of the season. And I remember this because we recorded it, but I think my mom accidently recorded over it or something like that, but we had a 22 second clip of that match and it was when Nick did this move on me that was the move he beat me with. And I remember my dad used to watch that 22 second clip over and over and over and over again. I'd come up during the season, I'd wake up in the morning and he'd be upstairs watching it and he's like, “Russell come here, come here.” And he'd sit me down on the carpet and he'd show me how the move worked and we would drill it, and go to the wrestling room later and drill the move. Man, we must have watched that 22 second clip of my loss like a thousand times or more during that next four months of the wrestling season. And we'd practice it and practice it and practice it. And yesterday I found the match of me winning the state title, and we're watching it and seeing as I did that move, the same move he did on me to beat me at the first of the season is the same move I used on him to beat him in the state finals. And I was thinking about that, I was like, in context of this whole concept that Steven shared with me about leaning in, I was just like, man, if I hadn't leaned in to that, if I would have been like, “Oh my gosh I lost to him.” And had fear and all these things, then I never would have been a state champ, which man, life circumstances since that moment that brought me to where I am today, all hinged upon that moment. It's kind of crazy, if we were to go back in time that far. Right so in sports, the times it was the most painful and scary and the things I freaked out about the most, is when I leaned in, when greatness came. I think about marriage, I love my wife, I love my kids, but marriage isn't easy. I thought it was going to be. I'm not going to lie, if I was to go back to Russell 20 years ago, I was struggling through life just waiting to be married, then everything will be good. And my marriage has been amazing , but man it's been hard. And I think my wife agrees, it was way harder than we thought. And it's those times where it's hard where it's like, man it would be so easy just to like, back out. “I can't afford the monthly payment.” Boom, back out. But instead I leaned in. I was like, I love her, I've committed to this, I'm doing it. And because of that is how we've made a marriage that wasn't just good, but a marriage that's great. I think about it in business, how many times I could tell you the stories of me building a company and crashing it, and building and crashing it. I'm working on, we're doing this event in Utah, the Dry Bar Comedy club in two weeks, or I guess it's a week and a half now. I want to make an outline of the history of my business, so I went to the good old way back machine and went to try to find every single funnel that I've ever built. And I forgot how much stuff I've done, how many software products we've launched, how many info products, how many courses, how many viral sites, how many list building sites, it's crazy. I haven't finished the list yet, I'm already at ten pages of links to funnels that I built. And these aren't just like, every page in the funnel, because I can't in the way back machine. Way back shows you snapshots of your websites back, as far back as the way back machine was created. If you never used the way back machine by the way, you should go. Go to archive.org, in fact, do this for fun. Go to archive.org, that's the way back machine, type in dotcomsecrets.com, my site, and go look at the history of my site, you'll see every variation of Russell over the last ten years on that site. Every blog I launched on there, everything. But it's fun to see the back, the history of these things. So I went to way back machine and was trying to find all these things, and you can't see the upsells or downsells, so I can just find the landing page of every funnel I've ever created in my life, and it's ten pages now of funnels. And I'm going through this and I'm laughing at some. Some of them were the worst ideas ever. Some that completely bombed. Some that I spent literally millions of dollars on that never went live. In fact, there were two or three that I found that I was sick to my stomach. I was like, I spent four years of my life, I had six full time developers I was paying a million and a half, two million a year for these guys, and none of these ever saw the light of day. I'm like, ugh. Some of them were the pre-cursers to clickfunnels. I remember clickdotcom.com was the pre-curser to clickfunnels, and I saw this thing. That was one that we literally spent, I'd say conservatively at least a million and probably closer to two or three million we spent on that thing. I found all the screen shots, all the everything, but it never went live. Nobody ever saw it. But had I not leaned into that and tried to build that, we wouldn't be at Clickfunnels today. I think there are like 5 different software programs we created that were all pre-cursers to Clickfunnels. One of them was an RSS auto-responder, one was a desktop auto-responder, one was a funnel building software, one was a shopping cart. All these things that I tried to build that failed. I found this site, champion sound, this is like, I was in the brinks of bankruptcy, literally. I had just had to fire 80 of my employees and we moved from a 20 thousand square foot office to a 2 thousand, I had 150,000 in IRS back taxes that I owed and I was trying to figure out how in the world to save the company and save myself from bankruptcy. And If I would have gone bankrupt, I still had all this outstanding coaching liability. So I would have destroyed my reputation. So I was on this thing where if I would have given up I would have gone to jail and destroyed my reputation. So I was like I can't give up, I have to lean in, I'm being forced to. I remember I had, I was on Flippa.com, trying to buy a website, trying to figure out my future, and at like 2:00 in the morning I saw this site called Championsound.com, which you should plug that into the way back machine, you'll see what it is. Anyway, it was an email, text message auto-responder fro bands, and I was like, “Oh my gosh this could be the greatest thing in the world. I could start this thing, we could sell it to bands, and I could re-launch or clone the site and launch an email/text message auto-responder for dentists, and chiropractors, and I was like, “This is the future of my business.” So I leaned in, took 20 thousand dollars I didn't have, bought the website. And then what's crazy, when we tried to make it go live, or after I bought it and they tried to transfer it to me, they're like, I gave them access to my server, and they're like, “No, I need a server that can run Ruby on Rails.” I was like, “What's Ruby on Rails?” they're like, “Oh, it's like a different language.” I'm like, “What?” I'd never even heard that word before. And I remember none of the development guys I had on my team at the time knew Ruby on Rails. I tried to hire people on Odesk to do Ruby on Rails, and I couldn't find anyone that could do it. Man, after three or four months of trying to find somebody who could edit the software, after they installed and then left, and then all these things were broken, it wasn't working, all the customers were angry and it was horrible. I literally, after that three months that I was like, “I just wasted 20 thousand dollars that we didn't have. Just shut it down.” The servers were like a thousand bucks a month too, they were super expensive. They just shut it down. And I was packing up my bags for the day and was walking out, and as I walked away from my desk, I stopped for a second and I was like, “Wait a minute, I wonder if there's anyone on my list who knows Ruby on Rails?” which is a stupid thing to say, because at the time my list was a bunch of business opportunity seekers, and they weren't programmers or developers, but I had that thought in my head. So I walked back into my desk, I leaned in, sent an email to my list saying, “If you know Ruby on Rails, I'm looking for a partner.” And that email happened to land in the inbox of somebody who had bought my micro continuity product five years earlier and happened to be on my email list. But because my subject line said Ruby on Rails and partner, he saw that and he said, “I'm looking for a partnership with a marketer, I know Ruby on Rails.” And it was Todd Dickerson who responded back. And anyone who knows my story, knows that Todd is my cofounder of Clickfunnels, he's the one who built it. And had I not bought Champion sound, had I not leaned in with the last bit of money we had, if we had not tried to get it to work, if I had not instead of giving up, had I not sent an email to my list…if I hadn't done all these little things, that email would have never landed in Todd Dickerson's inbox, and Clickfunnels wouldn't be here today. So my message for you guys today, I know that in all areas of your life there's up and downs, and typically when everything's up in business, something going to be down somewhere else. Sorry guys, they're blowing leaves behind me. When you're up in business you're going to be down in your spiritual life. When you're up in your spiritual life, your business is going to go down. Or you're up in personal health your business will collapse, or your marriage will collapse. There's always going to be ups and downs and I don't think anyone has ever had it where everything is perfect all the time, if so life would be too easy. So it kind of cycles like that. And I say, you know whatever season of your life you're in, where you're in that hard time, instead of running away from that hard thing, do what Steven said to Marie, and lean it. Yeah you could, you could walk away. Yeah, there's a million reasons why you shouldn't do this, but you know it's right, you know it's good, you committed to it, so let's lean in instead of step away. And if you do that I promise you greatness is just on the other side of that. If Marie wouldn't have leaned in, where would she be today? Would that company ever be there, would all the people she's serving now, would she be able to serve them? Probably not. If I wouldn't have leaned into sports, would I have become a state champ and an All-American, and wrestled in college, and ended up in Boise where I needed to be to be able to create Clickfunnels. In my marriage, all the hard times where I wouldn't have leaned in, would I be where I am today with my amazing wife and my amazing kids? I got the coolest kids in the world. Last night we were downstairs because we are re-doing our bedroom, so we're sleeping down in the basement right now, and on the big screen I wanted to show my wife a video, so I showed the video and then we stared looking at all the videos in our camera roll. And then somehow, I don't even know how this works, but somehow on iTunes, on the big screen tv, they had all these clips from way back in the day, that somehow got save to iTunes or iCloud or I don't know, something. So we're watching these videos of our kids from back in like, like Aiden who is 8 years old now, there's videos of him when he was like a newborn. And there's this one, he's probably, I don't know, maybe 3 years old, and he had on Ellie's swimsuit, so it's like a pink and purple swimsuit and he's dancing. And we're like crying/laughing last night watching him dancing and in the video Collette's like, “Aiden someday we're going to send this to your wife.” And he in the video is like, “Mom, why don't you send it to her right now?” We were just dying laughing at him in his little stick legs dancing in her swimsuit. And we're sitting there just laughing our faces off and I was like, man, there were so many times in this marriage where either of us could have walked away. So many times in our relationship, and we're like sitting here and just laughing at that and realizing how happy we are and how grateful we are for each other and how grateful we are for our amazing kids. But that didn't come from stepping away from the challenge, it came from leaning in. So there's the message for today, thank you Steven Larsen for sharing that with me the other day. He said it kind of in passing, but it had a big impact on me and  I wanted to share it with you guys. And hopefully that will help someone in your moment of struggle in any area of your life, just remember to lean in. Thanks so much and we'll talk to you guys soon.

David Joly, PhD is Associate Professor at the University of Moncton, where his team investigates cannabis and cannabinoids. Dr. Joly has unique expertise in the field of plant cannabis genomics and their associated microbes, and his work has been cited more than 1000 times.  Earlier this year, Dr. Joly published a paper titled “Genome-wide characterization of the MLO gene family in Cannabis sativa reveals two genes as strong candidates for powdery mildew susceptibility”. It's an important paper when it comes to breeding powdery mildew resistant cannabis plants. As we discuss PM is as common as it is destructive, and it torments all cannabis growers, from the hobbyist home growers to the large-scale commercial operators.  In our conversation we discuss:  How PM infects cannabis plants and how environmental conditions play a roleThe prevention and remediation options cannabis cultivators currently have The difference between PM resistance and PM susceptibility and how variations both can affect the severity of infection How breeding out PM susceptibility genes provides more robust protection than breeding in PM resistance genesWhat are MLO genes and how do they affect PM susceptibility How MLO genes were used to breed our PM susceptibility in other crops The importance of having a quality reference genome to investigate genes of interest. and more Thanks to This Episode's Sponsor: Kannapedia Kanapedia.net is the world's most comprehensive cannabis genomic library, and a recent update has made it easier than ever for customers and researchers to explore Kannapedia's database of more than 1400 cannabis to make smarter breeding decisions and demonstrate novel genetics.  Kannapedia.net now has a number of new features to help explore your cannabis cultivars' genomic data.  Improved Search and Filtering make it easy to identify cultivars of interest within the Kannapedia database.New Visualizations and Variant Tables highlight high-impact variants in genes of interest, including the MLO genes cited in Dr. Joly's paper.  Responsive design means you can view your reports on any screen type.Private Reports allow you to keep sensitive data hidden.  Visit Kannapedia.net to learn more.  Additional Resources Genome-wide characterization of the MLO gene family in Cannabis sativa reveals two genes as strong candidates for powdery mildew susceptibilityDr. Joly's Twitter CannMed ArchiveCannMed Community Board (Facebook Group)Healthcare Provider Medical Cannabis Research Study .accordion { background-color: #7dc243; color: #FFFFFF; cursor: pointer; padding: 15px; width: 30%; border: none; text-align: center; outline: none; font-size: 15px; transition: 0.4s; } .active, .accordion:hover { background-color: #7dc243; } .panel { padding: 0 10px; display: none; background-color: white; overflow: hidden; } View the Transcript Good afternoon, David. Thanks for joining us. Thank you. All right, so you and your team recently published a pretty important paper on powdery mildew susceptibility, which we are going to get into. But first, I wanted to lay some groundwork. Our audience here on the podcast, includes people from all facets of the cannabis industry, and not everyone's going to be intimately familiar with PM. So let's start by outlining the powdery mildew problem. So I was wondering if you could explain why is powdery mildew a threat to cannabis cultivation and really what is at stake here? Yeah, well, first of all, I would say that powdery mildew is a threat because it's very common. First of all, so it's not something rare that people are likely not to expect. So it certainly will happen at some point. So it's very common and it can spread very quickly. So when once a crop is infected, so usually the recovery options are often limited. So we don't want growers, of course, to use those nasty fungicide that we see some time on other crops.

Evelyn Alvarez is currently the Quality Assurance Director at Encore Labs. She has ten years of experience working on analytical instrumentation and in regulated lab environments including work on EPA and OSHA methods. She received a degree in Environmental Science with research experience on pesticides.  Evelyn was recently quoted in a Refinery29 article that revealed an unfortunate element of the unregulated Delta-8 THC market. That being that some Delta-8 THC producers will falsify lab results, also known as certificates of analysis, (COAs) they post online.  We cover that topic and others in our discussion, including:  How COAs differ from state-mandated compliance tests How the lack of regulatory oversight of Delta-8 THC products puts consumers at risk Red flags consumers can look for when reviewing COAs The recent increase in Delta-8 THC products How the process of synthesizing Delta-8 THC from hemp may introduce contaminants that most labs are not testing for and more Thanks to This Episode's Sponsor: Encore Labs Encore Labs is the premier cannabis testing facility licensed in California with an ISO/IEC 17025 certification. They offer state-wide comprehensive analysis to cultivators, infused product manufacturers, distributors, providers and dispensaries not only for regulatory purposes but also to characterize the unique aspects of your cannabis. Learn more at encore-labs.com Additional Resources Encore Labs websiteI Took A Delta-8 Gummy Before Going On A Run. Things Got Weird — Really Weird (Refinery29 Article)CannMed ArchiveCannMed Community Board (Facebook Group)Healthcare Provider Medical Cannabis Research Study .accordion { background-color: #7dc243; color: #FFFFFF; cursor: pointer; padding: 15px; width: 30%; border: none; text-align: center; outline: none; font-size: 15px; transition: 0.4s; } .active, .accordion:hover { background-color: #7dc243; } .panel { padding: 0 10px; display: none; background-color: white; overflow: hidden; } View the Transcript Good afternoon, Evelyn, thanks for joining us. Hey, thank you for having me. Very excited to talk about these very important topics for consumers. Yeah, about that. So, you were quoted in a pretty wild article that came out last month on the website Refinery29. I find the story concerning in a lot of ways. But let's just start, I guess, with the general premise. So, I don't know if you want to kind of explain how you got involved in all of this or if you want to if you want to do that first. Sure. Yeah. And to some of the concerns that it raises. Yes, so a while back, we got an email to our lab and Molly, the journalist from Refinery29 was reaching out, initially just asking some very straightforward questions about a Delta-8 product that she was going to write a review piece on. When I started digging into the sample information, I realized that the reports were very clearly fabricated, just completely made up. When I reached back out to her with that information, she was pretty blown away as well. And that just kind of started a good back and forth between her and I, which ended up turning into this great piece by her. I mean, she really went down the rabbit hole and spoke to many different people in the industry, you know, from researchers to regulators. It turned into being a good highlight for everyone, you know, for consumers, especially in terms of safety. Yeah, exactly. So. So basically, Molly had taken this Delta-8 THC gummy and had a pretty intense experience. Right? More intense than she was expecting or that was advertised. And so, she went to the website and looked at the COA that was listed there, as many of these products have. And she looked at it, everything looked good, less than 0.3 THC, no residual solvents, everything looks good. But she goes one step further and actually reaches out to the lab. How? How common is that,

Understanding funnel stacking is the key to survival in 2021 and beyond. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Good morning, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today is webinar day. I'm excited. Hopefully it's webinar day for you too, because webinars day, as long as you don't mess it up, it's usually payday. So, got some cool stuff to talk to you about. I'll be right back after the intro. Okay. So, heading to the office today, today is webinar day. That's a special webinar day, and I'm excited. I had a lesson that I want you to learn from this. So, how do I phrase this best? So, I just know when we first launched ClickFunnels, the way we did it was, I did a webinar, every single... Well, I told people I'd do a webinar a week for a year. But I was doing like three to five webinars a week, sometimes two or three a day for a year. And that's how we blew up ClickFunnels initially. That gave us initial momentum to get things into outer space. And then, over time we've got funnels and we do funnel stacking. Someone buys a book and they're pushing a webinar, and then from there, we take them through a whole sequence to get people to ascend and move up. And a couple of years ago I did a funnel hacking lab, I gave a presentation called, "Funnel Stacking," and talked about the importance of it and why it's like, have just a funnel, is not... Some people's business is like one funnel, that's their whole business. I'm like in the future, you got to become better at funnel stacking, which is like taking from funnel one to funnel two, to funnel three and moving them up your value ladder. And back then it was like, because this is how you make more money, but it wasn't like a necessity. And you probably heard me say before, one of my favorite Dan Kennedy quotes, he said, "Whoever can spend the most money to acquire customer wins." So, that's why funnels are so essential. When I got started back in the day, you guys heard of my story, right? I sold a potato gun DVD, and that's all I sold, and I was able to make money on that. But then Google shifted and got more expensive. And so we had to build out funnels to be able to still be profitable. And honestly, for the most part, I think most business owners over the last five or six years can have a funnel and make money and be profitable because just the funnel metrics. But something's happened over the last couple months and you may have heard of this. Our friends over at Google and our friends over at Apple and our friends at Facebook all started hating each other and fighting and battling. And because of these wars, all of our tracking and all sorts of stuff shifted, it changed. And I'm not sure if you've noticed it, we've noticed it, but the cost per acquisition or cost to acquire customers has gone up dramatically in most of the businesses and most of the funnels we have because of these new updates. And it's super annoying. But guess what? For those of you guys who are listening to me who are funnel hackers, who understand this stuff we've been talking about, is a slight annoyance that'll actually yield you more money at the end of the day because you understand these principles. Okay? So, what's going to happen is, first off, everybody who just had a funnel and that was their business, it's going to be harder for them to make money in that funnel. They're going to get closer and closer to break even, or losing money in their funnel. And a lot of people, a lot of your competition, a lot of people around you are going to be out of business. So there's number one. There's the bad news, a lot of people are going out of business. The good news is, most of your competition is going to get out of business, which means eventually at cost is probably going to drop, your ability to serve people is going to be easier. And so, those who stick through this are going to win, and it's going to be better for you in the longterm. So, that's the positive. This is the pattern that I've seen year after year, decade after decade now. This is what happens. And so, I warned you in the beginning of Traffic Secrets, I said, "There's a storm coming." We're in the eye of the storm right now, it's happening. And so, ad costs are going up, most businesses who are not sophisticated, who don't understand funnel hacking, and these principles are going to be gone. But for you guys, it's like, now's the time to start preparing, and so, what that means is, no longer is just your funnel breaking even, like going to be the thing that builds you the right business. That's step number one. Now you have to get into funnel stacking. Some of you guys, it's not the first funnel is going to be the second funnel that breaks you even. Okay? Did you hear that? It's not the first, it's the second funnel that breaks you even. Or some might be the first, the second and the third breaks you even, after that, you're profitable. The biggest companies, they could go the deepest. Now, for us who aren't VC backed, like for example, HubSpot... I think it's HubSpot. We were looking at their metrics and they go like a year or two years in the hole. So, they'll spend $2,000 to get a trial customer and they don't make any money on that person for two years, but they can do that because they've got all these VCs backing them. People like me and you, who are bootstrapping, we don't have unlimited budgets. So, we still have to break even quickly or we can't keep scaling. So the goal always initially was, break even in your first funnel. And then your second funnel is all profit. But now it's going to be going deeper because of just these new changes in how things are playing out. And so, it's important for you to do funnel stacking where it's like, hey, this may be my book funnel. And from there, I push my webinar funnel and from there it's my high ticket funnel and we're taking them through the sequence. And maybe it's like in the middle of the webinar funnels where you break even, or maybe even at the end of the webinar funnel, you're at break even or something, but you got to start figuring those metrics out and start figuring that process out. And so, that's something to think about. One thing people ask me is, "How do you track these things?" And Alex Becker actually has this really good tool now, called Hyros, H-Y-R-O-S, that we're using for our tracking. And it's probably the best thing out there right now. It's still not flawless, no one's flawless. Someday. Someday someone's going to build a flawless system. But it's been super helpful for us to be able to see the tracking from funnel to funnel and kind of see what's happening with people. But anyway, I want you guys to understand that this funnel stacking is a key. So for example, that's why I'm so excited about today's webinar day, because recently we acquired a company and I'm going to give more details, probably Funnel Hacking Live I'll first start talking about it. But we acquired a company that has a whole bunch of front end funnels. And we bought the funnels because they're so profitable. The average cart value is like, I don't know, 130, $140. So, he spent a lot of money to acquire a customer, which is why each of the funnels gets three to 500 new buyers a day, which is awesome. And my goal long-term is to get all those people into ClickFunnels. That's the whole business model. We bought this company because we're buying all their front end funnels so we can push people into ClickFunnels in the backend. Now, in the middle of those acquisitions, when these iOS, Facebook, Apple updates started happening and the cost to acquire a customer went up and all of a sudden these funnels were a 25% profit margin went down to 0% profit margin. And at first, everyone's freaked out like, "Oh, we should cancel the deal. We shouldn't do it." I'm like, "No, you don't understand, this is why we have to do the deal. This is the key." Yes, it sucks that the margin is now gone from these funnels, but the same thing, is like, we're still at break even or maybe a little bit in the hole, but we're acquiring all these customers and then we can put them into our second funnel and that's where it becomes profitable. And so, the question is, what is the second funnel? What's that look like? How is it going to work? And so that's what I'm testing today. So, what I'm doing today is, I'm doing a webinar to the entire buyer list, entire customer list of this company we bought. I think we have seven or almost 8,000 people registered. So it's going to be a big webinar day today and hopefully I don't bomb it. And it's a big payday, but who knows I could bomb. So we do a webinar, and if the webinar goes well, I take that webinar presentation and then we plug it into the back end of every one of these funnels. So, somebody buys the product, they go through the funnel hit the thank you page, thank you page will plug in the actual webinar, gets them on the webinar. And now, the first funnel stack has been completed, and it gets somebody from buying the software, getting thank you page, watch the webinar, buying ClickFunnels. And again, that becomes the first funnel stack. And so, that's the key. That's the thing I want you guys understanding is that, I think a lot of people are like, "Oh, you're going to make a ton of money off the webinar." I'm like, "Not enough money to pay back what we bought this company for." I'm only doing the webinar to be able to create the second piece in this funnel, the funnel stack, thing that's going to plug into the back of all these funnels. So now all these customers coming in every single day, we can transition them from funnel one to funnel two, which gives us profit, but then also plugs people into ClickFunnels, which is our continuity. And that's the beginning of the funnel stack. And then there's things from there, we'll take them on, but that's the key, the principle concept. Does that make sense you guys? Hope it does, because that's the key. I want you guys to understand the funnel stacking is the future. Just like we went from single products to funnel, was the last two decades. The next decade is moving from a funnel to a funnel stack. And so, that's the key. If you want more info, I think I have a book I wrote back in the day called, "Funnel Stacking." And I think I have it as an ebook now. I might mess up my domain. I think if you to funnelstacking secrets.com, there's a free ebook there that shows you my funnel stack from book to webinar to high ticket. And it shows you the email sequences, the numbers, the breakdown, and kind of a cool thing that you can use if you're trying to think through your funnel stack. But anyway, just want you guys getting that in your mindset, and we'll talk more about it, especially Funnel Hacking Live and other places, but the big key right now is, as it was products to funnels, now we're going from funnels to funnel stacking. And those who can spend the most money to acquire customer will win, and those who can't are going to lose. And so, if you want to win this game, it's time to start learning these skills and become more advanced in your marketing. So hope that helps. Thank you guys for listening. That said, it's webinar day, wish me luck. And hopefully it's a webinar day for you wherever you are listening to this. If not, schedule a webinar. It gets people on it because webinar day is payday. It's the best day of the week. Thanks guys. And I'll talk to you soon.

Enjoy part one of this classic episode series where Andrew Warner from Mixergy interviews Russell on the ClickFunnels startup story! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you back to the Marketing Secrets podcast. And you guys are in for a very special treat over the next four episodes. So let me give you some context on what's going to happen, and why you should be so excited. Alright so, my favorite podcast, other than mine of course, that all of you guys should be subscribed to is called Mixergy. Andrew Warner is the guy who runs Mixergy podcast and I love that podcast because of Andrew. He is my favorite interviewer. If you look at how a lot of people do interview podcasts, they ask questions and I don't know, I've suffered from this in the past as well. I'm not a good interviewer, at least not now. I'd like to learn how to do that skill, but I'm not a great interviewer. And most people who do podcasts with interviews aren't like great interviewers, but Andrew is like the best interviewer I've ever seen. The way he asks questions, how deep he goes and the research he does before the interviews, and all sorts of stuff. Anyway, I love his style, love how he does it so what's cool, I've actually been on the show twice in the past. And the first time, I don't even, sorry, the second time, he totally caught me off guard. I remember he asked me some questions and I didn't really know and I responded and he told me after, he told me live on the interview that he doesn't edit his interviews. He was like, “Well, that was the worst answer you've ever given.” I was like, “Oh, thanks.” Anyway, it just totally caught me off guard, but it was cool the way that he just like kind of holds your feet to the fire. So a little while ago I thought, I want to tell the Clickfunnels startup story. But I didn't want me to just to tell it, I wanted someone who would tell it from a different angle, who would ask the questions that I think people would want to know and do it in a really cool way. So I called Andrew and I'm like, “Hey, I've been wanting to do this thing, and I want to do an event around it. Would you be interested.” And he was like, luckily he said yes. So it's funny, Andrew's famous, I think I might have talked about this in the interview too, but he's famous for these scotch nights he does, and as a Mormon I don't drink so I can't go to his scotch nights. So when we planned this interview, we planned it in Provo, Utah at this place called the Dry Bar Comedy Club. So a dry bar is a bar with no alcohol. So it was kind of a funny thing. We brought those two things, my world and his world together in this one spot to a dry bar, and told the Clickfunnels startup story. And it was cool, ahead of time he did so much research. He interviewed people who love me, people who hated me, he interviewed our old business partners who are no longer part of the business. He did everything and then he came and I told him, “Everything's, you can ask me any question you want. Nothing, no holds barred, feel free to do whatever you want.” So we did the interview and it was about two hours long, and I loved it. I think it turned out amazing. And I hope you guys like it too. So I'll tell you some of the details about the Clickfunnels startup story. How we built what we did, what happened, the ups, the downs, the negatives, the positives. He brings a couple of people up onstage to tell their parts of the story. Anyway, I really hope you enjoy it. So what we're going to do, I'm going to have each episode over the next four episodes be about thirty minutes long so you can listen to them in pieces. I hope iyou enjoy them, I hope you love them. And if you do, please, please, please take a screen shot of your phone when you're listening to it, and go post it on Instagram or Facebook and tag me. And then do hashtag marketing secrets and hopefully that will get more people to listen to the podcast. And then please, if you haven't yet, go rate and review, which would be amazing. So with that said, I'm going to queue up the theme song and when we come back we will start immediately into part one of four of the Dry Bar Comedy Club Interview. Keith Yacky: Clickfunnels has changed a lot of our lives. We all have an origin story. Mine was something similar to, I set up my website on GoDaddy and things were going great. And then Dave Woodward was like, “Dude, you need Clickfunnels.” I'm like, “I don't need a Clickfunnel. I don't even know what a Clickfunnel is.” And he's like, “No, seriously man. This is going to totally change your business.” I'm like, “Bro, I have GoDaddy. They have a commercial on the Super Bowl, Clickfunnels doesn't. But when they do, I'll do it.” Well, boy was I wrong. I changed over and it absolutely changed our business and changed our lives. So thank you for that, Dave. But here's the thing, in every industry there's somebody that comes along that really disrupts the industry, that really changes it, and that really does something amazing for that industry. And as we all, why we're here, we know that person is Russell Brunson. And he has changed a lot of our lives. So before I bring him up here, they have asked me to ask you to make sure you don't do any live recording of this next interview, because the gloves are coming off and they want to be able to present it to the world. You can do little Instagram clips if you'd like, like 15 second ones and tag them. My understanding is the best hashtag and the best clip, gets a date with Drew. I don't know, that's just what they told me. So blame them. But with that, again, no videoing, and let us just absolutely take the roof off this place as we bring up our beloved Russell Brunson. Give it up guys. Russell: Alright, well thanks for coming you guys. This is so cool. I'm excited to be here. So a couple of real quick things before we get started. For all of you guys who know, who came to be part of this, we had you all donate a little bit of money towards Operation Underground Railroad, and I'm really excited because Melanie told me right before I got here the total of how much money we raised from this little event for them. So I think the final number was a little over $13,000 was raised for Operation Underground Railroad. So thank you guys for your continued support with them. Just to put that in perspective, that's enough money to save about 5 children from sex slavery. So it's a big deal and a life changing thing, so it's pretty special. So I'm grateful for you guys donating money to come here. And hopefully you've had a good time so far. Has it been fun? I really want to tuck my shirt in now, I'm feeling kind of awkward. No it's been awesome. Okay so what we're going to do now, I want to introduce the person who's going to be doing the interview tonight. And it's somebody I'm really excited to have here. In fact, I met him for the first time like an hour ago, in person. But I want to tell kind of the reason why I wanted him to do this, and why we're all here. And I'm grateful he said yes, and was willing to come out here and kind of do this. So Andrew runs a podcast called Mixergy. How many of you guys in here are Mixergy listeners? Mixergy is my favorite podcast, I love it. He's interviewed thousands of people about their startup stories and about how they started their businesses. And it's really cool because he brings in entrepreneurs and he tells, gets them to tell their stories. But what's unique about what Andrew does that's fascinating, the way he interviews people is completely different, it's unique. I listen to a lot of podcasts and I don't like a lot of interview shows because a lot of them are just kind of high level. Everyone you listen to with Andrew, he gets really, really deep. The other fun thing is he doesn't edit his interviews. So there was one interview, I'll tease him about this right now. But I was listening to it on my headphones, and him and the guest got in kind of an argument and a fight and then it just ended and they aired it. I was like, “I can't believe you aired that, it was amazing.” And then I was on his podcast a little while later, and he asked me some questions that I couldn't quite understand perfectly, so I was trying to respond the best I could and kind of fumbled through it. And instead of letting me off the hook, his response was, “Man Russell, that was probably the worst answer I've ever heard you give in any interview ever.” And I was like, “Oh my gosh.” So I'm excited for tonight because I told it was like no holds barred and he could ask me anything he wants about the ups of Clickfunnels, the downs of Clickfunnels and anything else, and it's going to be a lot of fun. So I'm excited to have him here. So with that said, let's put our hands together for Mr. Andrew Warner. Andrew Warner: I think my mic is right over here. Thank you everyone, thanks Russell for having me here. Most people will contact me after I interview them and say, “Could you please not air the interview?” And you actually had me back here to do it in person. And you were so nice, you even got us this room here. Check this out, they set us up, they're so nice at Clickfunnels. They said, “Andrew, you're staying here, we're going to put you and your family up the night before in a room.” My wife was so good, look that's her journaling. My kids were playing around, sleeping in the same, sleeping together, enjoying themselves. And then I went to call somebody who was basically let go from Clickfunnels. And my wife goes, “Andrew, why do you have to do that? That's not why they invited you here.” And I said, “I do know Russell. I know the team. They actually did invite me to really help get to the story of how Clickfunnels started, how it built up.” And the reason I was up calling people, understanding the story is because I want to make it meaningful for you. I've talked to a lot of you as you were coming in here, you want to know how they got here, what worked for Clickfunnels, what would work for us. So that's my goal here, to spend the time understanding by interviewing you about how you did it. So I want to go way back to a guy a few of you might recognize, and I know you would, and ask you what drew you to this guy when you were younger? Russell: Don Lepre Clip: “One tiny classified ad in the newspaper that makes just 30-40 dollars profit in a week, it could make you a fortune, because the secret is learning how to take that one tiny classified that just made 30-40 dollars profit in a week, and to realize that you could now take that same exact ad and place it in up to 3,000 other newspapers around the country….” Russell: I'm having nostalgia right now. So this is the story of that, I was 12, 13 years old, something like that, and I was watching the news with my dad. And usually he's like, “Go to bed Russell.” And he didn't that night and then the news got over and I think he thought I was asleep and Mash came on. So Mash started playing and then it got over, and then this infomercial showed up. And I'm laying there on the couch watching Don Lepre talk about tiny classified ads, I was totally freaking out and I jumped up and begged my dad to buy it and he said no. And I was like, “Are you kidding? Did you not listen to what he said?” Did you guys just hear that? That was a good pitch huh? It's really good. I love a good pitch. It is so good. So I went and asked my dad if I could earn the money. So I went and mowed lawns and earned the money and ordered the kit and I still have the original books to this day. Andrew: Were you disappointed? I bought it too. It was the dream of being able to do it. Russell: That's why I like you so much, that's amazing. Andrew: And it's just, all he sent you was a bunch of paper guides with how to buy ads, right. Were you disappointed when you got that? Russell: No, I was excited. I think for me because the vision was cast, it was like, he said right there word for word, you make 40 dollars a newspaper, and if you're disappointed, but he put that same ad in 3,000 newspapers, imagine that. So I had the vision of that, I think the only thing I was disappointed in, I didn't have any money to actually buy an ad. And that was more like, I can't actually do it now. Andrew: You are a champion wrestler and then you got here. Is your wife here? Russell: My beautiful wife right here, Collette. Andrew: Hey Collette. And your dad had a conversation with you about money, what did he say? Russell: So up to that point my dad had supported me, and I figured he would the rest of my life, I think. I don't know. So I was 21 almost 22 at this time, I was wrestling so I couldn't get a job because I was wrestling all the time. Then I met Collette, fell in love with her and then I called my parents and I was like, “Hey, I'm going to marry her. I'm going propose to her and everything.” Expecting them to be like, “Sweet, that'll be awesome.” And my mom was all excited, I'm not going to lie. But then my dad was like, “Just so you know if you get married, you have to be a man now. You have to support yourself.” And I was like, “I don't know how to do that, I'm wrestling.” And he's like, “Well, I'm not going to keep paying for you to do it.” I'm like, “But I literally got the ring. I have, I can't not propose now.” So that was kind of the thing. So it was interesting because about that time there was another infomercial, there's the pattern, about I can't remember exactly the name of the company, but they were doing an event at the local Holiday inn that was like, “Hey, you're going to build websites and make money.” And it was like the night or two days after I told my dad this and he was like, “you're in trouble.” And all the sudden I saw that, so I was like, there's the answer. So I'm at the holiday in two days later, sitting in the room, hearing the pitch, signing up for stuff I shouldn't have bought. There's the pattern. Andrew: Did you feel like a loser getting married at 22 and still counting on your dad for money? Did you feel like you were marrying a loser? Russell: Actually, this is a sad story because she actually, my roommate at the time, she actually asked him, “Do you think he's going to be able to support me in the future?” and he was like, “Yeah, I think so.” I'm like, I didn't know this until later. I don't think I felt like a loser, but I definitely was nervous, like oh my gosh. Because my whole identity at that point in my life was I was a wrestler and if that was to disappear…I couldn't have that disappear. So I was like, I have to figure out something. There's gotta be some way to do both. Andrew: To both what? To be a wrestler and make money from some infomercial? Russell: I didn't know that was going to be the path, but yeah. Andrew: But you knew you were going to do something. What did you think that was going to be? Russell: I wasn't sure. When I went to the event, they were selling these time share books and you could buy resale rights to them, so I was like, oh. And I remember back, because I remembered the Don Lepre stuff, so I was like, maybe I could buy classified ads and sell these things. And then I was at the event and they were talking about websites, and that was the first thing I'd heard about websites. And they're talking about Google and the beginnings of this whole internet thing. So I was like, I can do that. It made all logical sense to me, I just didn't know how to do it. I just knew that that was going to be the only path because if I had to get a job I wouldn't be able to wrestle. So I was like, I have to figure out something that's not going to be a 40 hour thing because I'm spending that time wrestling and going to school. So I had to figure out the best of how to do both. Andrew: And you obviously found it. My goal today is to go through this process of finding it. But let me skip ahead a little bit. What is this website? Russell: Oh man, alright. This is actually, the back story behind this is there was a guy named Vince James who wrote a book called the Twelve Month Millionaire. And if anybody's got that book, it's fat like a phone book. It's a huge book. I read and I was like, this book's amazing. And at the time I was an affiliate marketer, so I had a little bit, maybe a thousand people on my list. So I called up Vince and I was like, “Hey, can I interview you about the book and then I'll use that as a tool to sell more copies of your book?” and he was like, “Sure.” So he jumped on the phone with me on a Saturday and he spent 3 hours letting me interview with any questions I had. And I got to the end of it and I still had a ton of questions and he's like, “Well come back next week and do it again.” So I interviewed him for 6 hours about it. And then we used that to sell some copies of his book and then it just sat there, probably for 2 or 3 years as I was trying different ideas, different businesses and things like that. But every time I would talk to people I would tell them about this interview. I'm like, “I interviewed this guy who made a hundred million dollars through direct mail.” And everyone wanted to hear the interview, everybody asked me for it. So one day I was like, “Let's just make that the product.” And we put it up here and this was the very first funnel we had that did over a million dollars, my first Two Comma Club funnel. Andrew: A million dollars. Do you remember what that felt like? Russell: It was amazing because it was funny back then. There were people, a few people who were making a lot of money online that I was watching and just idolizing everything they'd do. I was trying to model what they were doing. And I'd had little wins, you know $10,000 here, $15,000 here, but this was by far the first one that just hit. Everyone was so excited. Andrew: How'd you celebrate? Russell: I don't even remember how we celebrated. Andrew: You married a winner after all. I mean really. Do you remember what you guys did to celebrate? No. Russell: I don't even remember. (audience responding, inaudible) It was in my list. That's a good question. Andrew: It'll come up, that list is going to come up in a second too. You ended up creating Clickfunnels. How much revenue are you guys doing now, 2018? Russell: 2018 we'll pass over a hundred million dollars, this year. Andrew:  A hundred million dollars, wowee. How far have you come? Russell: Like when did we start? Andrew: Today revenue, as of today, October 2018? Russell: Oh this year? Oh from the beginning of time until now? Andrew: No, no I mean I want to know, you're going to do a hundred million dollars, are you at 10 and you're hoping to get…. Russell: These guys know better than me, do you know exactly where we're at right now? 83 million for the year. Andrew: 83! I love that Dave knows that right, so I want to know how you got to that. I went through your site, pages and pages that look like this. It's like long form sales letters. I asked my assistant to take pictures, she said, “This is, I can't do it, it's too many.” Look at this guys. I asked him to help me figure out what he did. He created this list, this is not the full list, look at this. Every blue line is him finding an old archive of a page he created. It goes on and on like this. How long did it take you to put that together? Russell: It was probably 5 or 6 hours just to find all the pages. Andrew: 5 or 6 hours you spent to find these images to help me tell the story. Years and years of doing this, a lot of failure, what amazes me is you didn't feel jaded and let down after Don Lepre sold you that stuff. You didn't feel jaded and let down and say, ‘This whole make money thing is a failure.' After, and we're going to talk about some of your failures, you just kept going with that same smile, the same eagerness. Alright, let's start with the very first business. What's this one? This is called… Russell: Sublime Net. How many of you guys remember Sublime Net out there? Andrew: You guys remember this? Anyone remember it. You do? Russell: John does. So actually this is the first business for the first website I bought. I was so proud of it, and I spent, I don't know, I wanted to sell software so I was like, ‘what could I name my company?” So I figured out Exciting Software. So I went to buy Exciteware.com, but it wasn't for sale. So I bought Exciteware.net and Collette was working at the time and she came home and I was so excited, I'm like, “We got our first website. We're going to be rich.”  And I told her the name, I was like, “It's Exciteware.net.” and she looked at me with this look like, she's like, “Are you selling underwear, what is the…lingerie?” I'm like, “No, it's software.” And she's like, “You can't, I'm not going to tell my mom that you bought that. You gotta think of another name.” I'm like, “Crap.” So that was the next best name I came up with was Sublime Net. Like the band Sublime. That was it. Andrew: And I was going to ask you what it was, but it was lots of different things. Every screenshot on there is a whole other business under the same name. What are the businesses? Do you remember? Russell: There was website hosting, there was affiliates sites, there were, I can't even remember now, trying to remember. Everything I could think of, resell rights…. Andrew: Lots of different things. How did you do, how well did you do? Russell: Never anything, very little. I remember the first thing I ever sold was an affiliate product, I made $20 on it through my Paypal account, because I remember that night, I do remember I celebrated. We went out to dinner and I had a Paypal credit card, and we bought dinner with $20 and then the guy refunded the next day. It was so sad. But I was proud that I had made money. Andrew: How did you support yourself while this was not working? Russell: I didn't. My beautiful wife did, she had 2 jobs at the time to support me while I was wrestling and doing these things. She was the one who made it possible to gamble and risk and try crazy things. Andrew: Can I put you on the spot and ask you to just come over here and just tell me about this period and what you felt at the time? Is that, I know you don't love being onstage, Russell is good with it, but I know you don't love it. If you don't mind, I'm just going to go with one more story and then I'll come back to you. You cool with it? Good, she seems a little nervous. Actually, wait. Let's see if we can get her right now. Oh you are, okay. Russell: Everyone, this is Collette, my beautiful wife. Andrew: Do you want to use his mic? Collette: Sure. Russell: She's so mad at me right now. Collette: I wanted to come to this, who knew? Andrew: You are like his, he's so proud that he had no venture funding. But you are like his first investor. Russell: That is true. Collette: Yes, I'll be his first investor. Andrew: Can you hold the mic a little closer. How did you know he wasn't a loser? No job, he's wrestling, he's buying infomercial stuff that doesn't go anywhere. We know he did well, so we're not insulting him now, but what did you see in him back then that let you say, ‘I'm going to work extra hard and pay for what he's not doing?' Collette: What did I see in him? It was actually his energy, his spirit, because I'm not going to lie, it was kind of not love at first site, we had, we were geeko's, do you know what I mean? Shopped at the Goodwill, in baggy pants and tshirts, I don't know. But it was the person who just was always positive and we had the same goals. Andrew: That's the thing I noticed too, the positivity. When these businesses fail, we're showing the few on the screen, it's easy to look back and go, ‘ha ha, I did this and it was interesting.' But at the time, what was the bounce back like when things didn't work out? When the world basically said, you know what as sales people, when they don't buy your stuff it's like they don't buy you. When the world basically said, ‘we don't like you. We don't like what you've created.' What was the bounce back like? Hard? Collette: No, because I come from a hard working family. So I work hard. So you just work hard to make it work. Andrew: And he's just an eternal optimistic, and you're an eternal optimist too, like genuinely, really? Collette: Yeah, I guess. It works. Andrew: His dad said, ‘No more money. You had to cut up your credit cards too.' Collette: Yeah. Andrew: What was, how did you cut up your credit cards. What was that day like? Collette: Hard. Yeah hard. Those that don't know, I'm a little bit older than Russell. So I've always had this little bit of independency to go do and buy and do these things, and then all the sudden I'm like, step back sista! You gotta take care of this young man, so we can get to where we're at. Anyway, but now… Andrew: Now things are good? Collette: Now things are amazing. Andrew: Alright, give her a big round of applause. Thanks for coming up here. These businesses did okay, and then you started something that I never heard about, but look at this. I'm going to zoom in on a section of the Google doc you sent me. This is the call center. The call center got to how many employees? 100? Russell: We had about 60 full time sales people, 20 full time coaches, and about 20 people doing the marketing and sales, so about 100 people in the whole company, yeah. Andrew: 100 people doing what kind of call center, what kind of work? Russell: So what we would do, we would sell free CDs and things like that online, free CDs, free books, free whatever, and then when someone would buy it we'd call them on the phone, and then we'd offer them high end coaching. Andrew: And this was you getting customers, how? Russell: Man, back then it was pre-facebook. So a lot of it was Google, it was email lists, it was anything we could figure out to drive traffic, all sorts of weird stuff. Andrew: And then people come in, get a free CD, sign up for coaching, and then you had to hire people and teach them how to coach? How did you do that. Russell: Yeah, that was the hard thing. When we first started doing it, I was just doing the coaching. People would come in and we had a little, Brent and some of you guys remember the little offices we had, and we'd bring people in and we were so proud of our little office. And they'd come in and we'd teach them for 2 or 3 days, teach an event for them, and then as it got bigger it was harder and harder for me to do that. So eventually, and a lot of people didn't want to come to Boise. I love Boise, but it's really hard to get to. So people would sign up for coaching, and then they'd never show up to Boise and then a year later they'd want their money back. So we're like, we have to get something where they're getting fulfilled whether they showed up to Boise or now. So we started doing phone coaching, and at first it was me, and then it was me and a couple other people, and then we started training more coaches, and that's kind of how it started. It was one of those things though, at  first it was just like 5 or 6 of us in a room doing it, and it worked and so then the next logical thing is, we should go from 5 people to 10 to 20 and next thing you know, we wake up with 100 people. I'm like, what are we doing? We're little kids, it scares me that I'm in charge of all these people's livelihood, but that's kind of where it was at and it got kind of scary for me. Andrew: Sometimes I wonder if I'm hiding behind interviewing because I'm afraid to stand up and say, ‘here's what I want. Here's what I think we need to do. Here's how the world should be.' So I'm amazed that even back then, after having a few businesses that didn't really work out, you were comfortable enough to say, ‘Come to my office, I'm going to teach you. I've got it figured out.' When you hadn't.  How did you get yourself comfortable, and what made you feel comfortable about being able to say, ‘I could teach these people. Come to my office.' Who call up, who then become my coaches, who then have to teach other people? Russell: I think for me it was like, when I first started learning the online stuff and entrepreneurship, I think most people feel this, it's so exciting you want to tell everybody about it. So I'm telling my friends and my family and nobody cares at first. And you're like, I have to share this gift I've figured out, it's amazing. And nobody cares. And then the first time somebody cares, and you just dump on them, you want to show it to them. So I hadn't made tons of money, but I had a lot of these little websites that had done, $30 grand, $50 grand, $100 grand. So for me it was like, if I can show these people, I know what that did for me, it gave me the spark to want to do the next one and the next one. So for me it was like I want to share this because I feel like I figured it out. So that was the thing coming in. We weren't teaching people how to build a hundred million dollar company, but we're like, “Hey, you can quit your job. You can make 2 or 3 thousand dollars a month, you can quit your job, and this is how I did it. This is the process.” So that's what we were showing people. Just the foundation of how we did it, and we showed other people, because they cared and it was exciting to share it with other people. Andrew: Is Whitney here? There she is. I met her as she was coming in. I wanted to get to know why people were coming to watch this, what they wanted to hear from you. And Whitney was asking about the difficult period, the why. I'm wondering the same thing that she and I were talking about, which is why put yourself through this? You could have gotten a job, you could have done okay, why put yourself through the risk of hiring people, the eventual as we'll see, closing of the company, what was your motivation? What was the goal? Why did you want to do it? Russell: I think it shifts throughout time. I think most entrepreneurs when they first get started, it's because of money. They're like, ‘I want to make money.' And then you get that and then really quick, that doesn't last very long. And then it's like, then for me it was like, I want to share that with other people. And then when other people get it, there's something about that aha moment where you're like, oh my gosh they got it. They got what I was saying. And that for me was like the next level, the next high. It was just like, ah, I love that. And back then we had some success stories coming through, but now days, it's like the bigger success stories come through and that's what drives it on. That is the fascinating part. That's why we keep, because most software company owners don't keep creating books, and courses and inter….but when people have the aha, oh my gosh, that's the best for me. Andrew: That's the thing, you get the high of the thing that you wanted when you were growing up, that you wanted someone to show it to you, and if you could then genuinely give it them, not like Don Lepre. But Don Lepre plus actual results, that's what fires you up. Russell: That does fire me up. That's amazing. Andrew: What happened? Why did that close down? Russell: Oh man, a lot of things. A lot of bad mistakes, a lot of first time growing a company stuff that I didn't, again, we just woke up one day it felt like, and we were in this huge office, huge overhead, and about that time, it was 99, 2000 something like that, and there was the merchant account that me and most of the people doing internet marketing at the time, we all used the same merchant account, and they got hit by Visa and Mastercard, so they freaked out and shut down. I think it ended up being 4 or 5 merchant accounts overnight, and we had 9 different merchant accounts with that company, and all of them got shut down instantly. I remember because everything was fine, we were going through the day and it was like 1:00 in the afternoon on a Friday. They came in like, “None of the, the cards won't process.” And I'm like, couldn't figure out why they weren't processing. We tried to call the company and no one's answering at the company. Finally we get someone on the phone and they're like, “Yep, you got shut down along with all the other scammers.” And then she hung up on me. And I was like, I don't know what to do right now. I've got 100+ people and payroll is not small, and we didn't have a ton of cash in the bank, it was more of a cash flow business. And Collette actually just left town that night, and she was gone. I remember Avatar just came out, and everyone was going to the movie Avatar that night, and I remember sitting there during the longest movie of all time, and I don't remember anything other than the sick feeling in my stomach. I was texting everyone I know, trying to see if anyone knew what to do. And everyone was like, “We got shut down too.” “We got shut down.” Everyone got shut down. And we couldn't figure out anything. So we came back the next day and I called everyone up, and actually kind of a funny side story, I had just met Tony Robbins a little prior, earlier to this. So that night I was laying in bed, it was like 4 in the morning, and my phone rings and I look at it and it was Tony Robbins' assistant. And I pick it up and he's like, “Hey, is there any way you can be in Vegas in three hours? There's a plane from Boise to Vegas and Tony wants you to speak at this event. It's starting in three hours. You need to be on stage in three hours.” I'm sitting here like, my whole world just collapsed, I'm laying in bed sick to my stomach and I'm like, “I don't think I can. I have to figure this thing out.” And then he tells Tony, and they call me back. “Tony says if your business is…if you can't make it, don't show up. You're fine.” So I didn't go and then the next morning I woke up and there was a message on my phone that I'd missed. I passed out and I woke up and it was a message from Tony. And he was like, “Hey man, I know that you care about your customers, you care about things. I don't know the whole situation, but worst case scenario, if you need help let me know, and we can absorb you into Robbins research or whatever and you can be one of my companies, and that way if you want, we can protect you.” And I heard that and I was like, “Okay, that's the worst case scenario, I get to work with Tony Robbins? That's the worst case scenario.” So then I called up everyone on my team and I was like, “Okay guys, we gotta try to figure out how to save this.” And Brent and John and everyone, we came back to my house and I was like, “Okay, what ideas do we got?” And we just sat there for the next 5 or 6 hours trying to figure stuff out. And then we went to work, and I wish I could say that everything turned around, but it was the next probably 2 or 3 years of us firing 30 people, firing 20 people, closing things down, moving down offices. Just shrinking for a long, long time, until the peak of it, it was about a year after that moment, and we were in an event in Vegas trying to figure out how to save stuff, and I got an email from my dad who was helping with the books at the time, and he said, “Hey, I got really bad news for you. I looked through the books and it turns out your assistant who is supposed to be doing payroll taxes, hadn't paid payroll in over a year. You owe the IRS $170,000 and if you don't pay this, you're probably going to go to jail.” And I was like, every penny I'd earned to that point was gone. Everything was done and we'd lost everything and I was just like, I don't know how to fight this battle, but if I don't fight it I go to jail apparently. And I remember that's a really crappy feeling. Brent, some of you guys are reliving this with me right now, I know. I remember going back that night, laying in bed and I was just like, “I wish I had a boss that could fire me, because I don't know what to do, how to do it.” And that was kind of, that was definitely the lowest spot for me. Andrew: And you stuck with him? Wow, yeah.

TRANSCRIPT: Good morning, Five Minute Families. Here at Clear View Retreat, we want to build up families so that you are better equipped to navigate the ‘norms' and ‘storms' of life. Drawing families closer by focusing on the hope, connection, and strength that God and His word provide is our goal. Because of that goal we started this radio spot that has now become an easy five-minute podcast that can be found on most of the podcast platforms you have access to. Whether you send a comment on fb or via one of our other contact forms, please let us know if there is a topic you would be interested in having us explore after we finish this current series - Key Truths for Families. So far in this series we have discussed that our families need to have Christ esteem, know the battle before us, stand firm, and be held together with the belt of truth. Now continuing through our journey in Ephesians chapter 6 we come to the second piece of armor mentioned - the breastplate of righteousness. Verse fourteen says, “Stand firm therefore, having belted your waist with truth, and having put on the breastplate of righteousness.” Righteousness - defined as the quality of being morally right or justifiable - is mentioned throughout the Bible. Those two parts of the definition - morally right or justifiable - can be seen in how the Bible handles the concept of righteousness. In Ephesians 4:24 Paul explains how our newness in Christ is based in righteousness and holiness of truth, which is the imputed, justifiable part of righteousness. Additionally, Ephesians 5:9 prompts us to be fruitful in goodness, righteousness, and truth; thus, due to the Holy Spirit, we now have the ability to be morally right. Oi, imputed righteousness, holiness of truth, behaving morally right, all of that can seem overwhelming. But, truly, once we realize that we already have received the righteousness of Jesus Christ, we can now focus on learning more about God's Truth and how to live and relate to others in His goodness. So, how do we do that in our families? 1. First, “put on the breastplate of righteousness.” Put on. That is a call to action. “Put on.” The breastplate is a defensive piece of armor; you have to choose to put it on. Romans 13:14 says to “Put on the Lord Jesus Christ and make no provision for the flesh and its lusts.” To not intentionally choose Christ's righteousness is to simply go defenseless and vulnerable to the misleading of the flesh. 2. Second, remember that the breastplate of righteousness is for our protection. The defensive breastplate in armor protects the vital organs; righteousness protects the wellspring of life. Proverbs 4:23 reminds us, “[w]atch over your heart with all diligence, for from it flow the springs of life.” 3. Third, we must recognize the position we hold in the kingdom of God, with fellow armor-bearers. According to 2 Corinthians 5:21, we have become the righteousness of God. We are capable of making morally right choices BECAUSE of the sacrifice of Jesus Christ even if our past is majorly flawed. 4. Fourth, we must delight in the promises and possibilities that the righteousness of God gives us. Isaiah 32:17 says, “And the work of righteousness will be peace, and the service of righteousness, quietness and confidence forever.” How many would like peace in their homes and families? 5. And, fifth, five minute families, we must apply the knowledge of the armor of God to our parenting. As Proverbs 20:7 states, “A righteous person who walks in his integrity— How blessed are his sons after him.” We have the opportunity to establish an amazing legacy of righteousness that comes with blessings. We hope your heart is towards your family and your desire is for their good - not just blessed physically but also spiritually. Our hearts must demonstrate righteous truths - if we seek His kingdom and allow Him to guide us in the paths of His righteousness, He will provide all that we need, whether we are in moments of

TRANSCRIPT: Good morning, Five Minute Families. We are continuing in Ephesians chapter 6. So far we have highlighted how families need to know that their esteem is in Christ and not solely in ourselves and that there are battles all around us but those battles are not against each other but against principalities and powers, things that get us off track from putting our faith in connecting to the Lord for strength and encouragement. How do we construct our lives and families to follow the guidance we see Paul teaching here? We get the answer to that question in Ephesians 6:13 - “Therefore, take up the full armor of God, so that you will be able to resist on the evil day, and having done everything, to stand firm.” We have said this before: when you see a ‘therefore' in Scripture, it should make you ask, ‘what is it there for?' The use of the word ‘therefore' tells us that we should reflect on what we just heard and be prepared to learn something new. Five-minute families, we should not base our lives on our feelings, which can change quite quickly given different circumstances and situations, but rather we base our lives in the words and concepts that God provides. Here in Ephesians He is providing a way to deal with circumstances and situations in a resilient, definitive way, bringing strength and stability, no matter what is happening around us. Thus, how do we prepare our hearts and families for what God has prepared for us. 1. First, verse thirteen says to ‘take up the full armor of God.' We will expand on the multiple pieces of the armor in the next several FMF devotions, but it begins with "taking up," an intentional choice and a decision to move forward. Lead your family in the right direction - God's direction. 2. Next, we must ‘be able to resist.' Know that when you focus on God and not your own understanding, you will be successful. You will be able to resist the temptations and trials that you face. Promote faith that even when you feel weak, He is strong, and you are victorious through Jesus. 3. Third, we ‘recognize the evil day approaches.' Life is complicated and difficult much of the time. We need to recognize those struggles but not give the struggles more power than God. He is superior! 4. Fourth, we are to ‘do everything.' That can sound overwhelming to think we may miss something in the midst of our struggles or temptations, but God gives us many tools, even a whole set of armor we can choose to wear. Doing everything is laid out right before us, and we have the opportunity to allow God's already-provided plans to play out for us. 5. Finally, God's word in Ephesians 6 verse 13 tells us to ‘stand firm.' We can be prepared, immovable, and victorious because we have taken the necessary steps to ensure our success. Those steps are not in our power, but in the grace of God that empowers us through Him. A great illustration would be from John 15 - He is the vine and we are the branches. We must abide and stand firm in Him. Take up, resist, recognize, do, and stand… those are all active verbs. God is telling us in this scripture that we are to be active participants in what He calls us to in this world. He could do all of it without us, but He wants to partner with us. He knows what will work and what won't. He is the expert, and He tells us to be involved and be active - Take up, resist, recognize, do, and stand. We are not to passively sit around and do nothing. Even in periods of waiting, God wants us to be active in His word and in the application of His word. The amplified version states Ephesians 6:13 this way: “Therefore, put on the complete armor of God, so that you will be able to [successfully] resist and stand your ground in the evil day [of danger], and having done everything [that the crisis demands], to stand firm [in your place, fully prepared, immovable, victorious].” Our heart here at Clear View Retreat is to see families transformed as they learn and apply God's relationship...

TRANSCRIPT: Good morning, Five Minute Families. It's good to be back with you this morning. For those of you new to hearing us, we are Jim and Kim Nestle with Clear View Retreat. If you want to learn more about our ministry, please check us out at clearviewretreat.org. We are continuing our series - Key Truths for Families - using Ephesians chapter 6 as our guide. We encourage you to read this passage with your family and discuss these many points together. Today, our focus verse is Ephesians 6:12 - “For our struggle is not against flesh and blood, but against the rulers, against the powers, against the world forces of this darkness, against the spiritual forces of wickedness in the heavenly places.” What do we see in the world today? Major headlines from around the globe are filled with strife and conflict with people battling against each other. Many times those conflicts are not on individual levels but caused by ideas, principles, and misinformation that distort our beliefs on who we are as people living in the world together. Some days I feel like David, strong and ready to take on the giant Goliath. Most days, however, I act like his brothers and other Israelites who cower before a taunting and brutish giant, forgetting that God is much bigger than what we see as huge. Is David's fight against Goliath or is his fight against the breakdown of God's truth and love? God's greater story is that we fight against the breakdown of faith in the face of fear and persecution. The principalities and powers questioned the power of God, and so do we. It doesn't take much for our beliefs to get off track and start heading in the wrong direction, especially when there is a plethora of influences that put the pressure against believing God's truths and challenges our beliefs. These pressures sometimes come in the form of a giant, like Goliath, but more often, they are subtle and brought in by the world very slowly. So, how can we encourage each other for the battles ahead? 1. First, we must look for God's greater story by talking with our families, and bringing God into more conversations. For example, choose an issue and begin to look at it from different perspectives. Ask questions, be graceful in your response, and make sure you highlight God's perspective. 2. Second, we need to recognize the fight is not against the people around us, especially our families. Sure, people will frustrate us and cause hurts, but we must realize that the basis of those hurts are often grounded in distorted beliefs, worldly thinking and forces of darkness that pit us against each other. Resist the temptation to fight those we see right in front of our faces. 3. Next, we should encourage speaking the truth in love. Some of the principles we fight find their way into our identity, and it can be difficult to separate the false belief from how we see others and ourselves. God gives us the truth and proper perspective, but if our loved one is looking at the situation from a different perspective, he or she may feel threatened. 4. Five minute families, we must allow each one to grow and change. We cannot keep simply seeing the outside and thinking their thoughts and beliefs are the same. God brings about a heart transformation that sometimes takes more time for the outside appearance and behaviors to fully match. 5. And, finally, as we demonstrate how to battle not against each other but against the weapons of the enemy, we each need to recognize our own hang-ups. What are you holding onto that needs to be replaced with God's grace? Allow God to open your eyes and hearts to his leading. This past Sunday, our church hosted the Lakeside Singers who sang a song titled “Almost.” The premise was that the saddest word in our language is not “goodbye” but “almost.” As in, I almost called and apologized. I almost sent a card to the judgmental and mean but now sick and hurting church member. I almost shared the banana bread I baked with my...

TRANSCRIPT: Good morning, Five Minute Families. This week we are finishing our series “Cultivating Grit.” We have discussed necessary elements of grit with how to ‘welcome no' instead of fighting against it and with how to ‘work through disappointments' by reframing those experiences. Those two elements alone will help your children and yourselves to deal with life and keep moving forward in a positive way. Yet, just like all processes, there is more to grit than these two parts. Grit is the culmination of passion, resilience, hope, perseverance, and more. The final portion of APA Dictionary of Psychology definition of grit that we started last week ends with: “Recent studies suggest this trait may be more relevant than intelligence in determining a person's high achievement. For example, grit may be particularly important to accomplishing an especially complex task when there is a strong temptation to give up altogether.” Psychology Today uses the analogy of a marathon versus a sprint to describe grit. Christ-followers can recognize the characteristic of grit illustrated in 1 Corinthians 9:24-26 -- “Don't you know that the runners in a stadium all race, but only one receives the prize? Run in such a way to win the prize. Now everyone who competes exercises self-control in everything. They do it to receive a perishable crown, but we an imperishable crown. So I do not run like one who runs aimlessly or box like one beating the air.” In all of life, setting goals is important, both short term and long term ones. As we discussed in our last two weeks, we will encounter setbacks in reaching our goals just as Jesus told us we would in John 16:33. A saying we used to have hanging on our homeschool classroom wall said, “You never fail until you stop trying.” So, we must make sure that we prepare our children and ourselves for success by cultivating grit in these five ways 1.    Explore the purpose of the activity you are involved in. Ask yourself, “why am I doing this?” And, when appropriate, begin helping your child explore why he or she chooses to do the activities they choose. Sometimes, the answer is, “because I have to.” And, if that is the case, make sure everyone realizes that this is a part of life. 2.    Practice doing something again and again in order to become better at it; make sure you are following procedures and rules, if applicable. If a coach or mentor is available, don't be shy about asking for guidance. 3.    Focus on effort, not just accomplishments. Receiving straight a's is great but it is not the most important thing. Make sure your children know that their efforts matter, and even if they receive a ‘c' but they tried their hardest, you are proud of them. Of course, challenges help us keep pushing, so encourage them to keep at it and review along the way. 4.    And, related to number 3 is this: Praising one another is good, but remember to praise the process. If one of your children is naturally talented in an area and is able to succeed with very little effort, he or she will not have the same level of grit as your child who has had to struggle and keep working hard to achieve the same level of success. One child is not better than the other. Celebrate the differences and celebrate the accomplishments. 5.    And, finally, find your passion. Just as we mentioned in #1 that we must stick with things even if we simply must do them, we must always remember that finding what we can be passionate about is so important to withstanding some of the disappointments and being able to cultivate an attitude of grit. If you don't know your passion, pray. Remember that Psalm 27:14 says, “Wait patiently for the Lord. Be brave and courageous. Yes, wait patiently for the Lord.” Shoo, it feels like we could have made two or three more five-minute family devos to explore even more the concept of cultivating grit in

TRANSCRIPT: Good morning, Five Minute Families. It's a new month and yet another chance to begin making changes that will impact your family for generations to come. Every day choices become lifetime legacies, and so we encourage you to continue to cultivate grit in yourself and your family for the sake of God's work in you and through you. Let's continue to breakdown the concept of grit. As we mentioned last week, grit can also be called resilience. The APA Dictionary of Psychology definition of grit is that it is “a personality trait characterized by perseverance and passion for achieving long-term goals. Grit entails working strenuously to overcome challenges and maintaining effort and interest over time despite failures, adversities, and plateaus in progress.” Joseph - Jacob's eleventh son - was resilient. He showed true grit despite his circumstances. Joseph had been given visions from God and he trusted in God's plans - even when his older brothers sold him into slavery, even when Potiphar's wife lied about him, even when he was forgotten for years in prison… he held fast to the truth about God, not the world of circumstances at the moment. Because of his trust in God, he exhibited the characteristics needed to face the disappointments that were thrown at him. So, how does a five-minute family work through disappointments in order to glorify the Lord? 1.    First, you have to fully acknowledge your hurts and disappointments. We cannot work through them if we do not want to admit they exist. There are numerous verses which demonstrate the hurt and pain the biblical heroes of old faced; one such beginning is found in Psalm 42:3, “My tears have been my food day and night.” Allow your child to recognize those disappointments and speak about them. Allow yourself to do the same. 2.    Second, remember that being disappointed isn't being unfaithful to your belief in God's greater purpose and plan. Psalm 34:18 tells us, “The Lord is near to the brokenhearted and saves the crushed in spirit.” He knows we will face disappointments, and He isn't surprised by them. 3.    Third, remind yourself and your child about God's view of them and you, not what the failure or disappointment might be causing you to think. YOU are not a disappointment. The situation may be, but the person is NOT. As Romans 8:1 says, “Therefore, there is no condemnation for those who are in Christ Jesus.” 4.    Next, you must shift perspectives and review whether your beliefs or thoughts set you up for this disappointment with unrealistic expectations. Our beliefs lead our thoughts which, in turn, lead our actions. As Proverbs 3:5-6 says, “Trust in the Lord with all your heart, and do not lean on YOUR OWN understanding. In all your ways acknowledge him, and he will make straight your paths.” 5.    And, finally, discuss why the disappointment might be a good thing. 2 Corinthians 4:8-9 reminds us that though we may be afflicted in every way, we are not crushed. We may be perplexed but not driven to despair. We may be persecuted but we are not forsaken, and we may be struck down, but we are not destroyed.   Disappointments can be challenges that lead us to trust God more and look to Him continually for our purposes, or we can let them allow us to conform ourselves to the world and its standards. Its standards of having to fight to win, the world's standards of success in all areas is all that matters, the world's standard that a good leader or worthy person must have never face disappointments along the way… but that just isn't true. Isaiah 40:29 says, “God gives power to the faint, and to him who has no might he increases strength.” Humans don't always give God the glory when we think we have done all the work ourselves, but when we allow Him to guide us, renew us, repurpose and transform us, then we can see the good and give him the glory. We...

TRANSCRIPT: Good morning, Five Minute Families! Do your kids ask you to tell them jokes? What about riddles? Riddles are especially fun because of the play on words. How do you make a library bigger? How? Add another story.   English grammar fascinates me. Word use and history, sentence structure and syntax. All of it. And, recently, we have read a few articles that dive into the history and use of the word y'all and its regional siblings of ‘you ‘uns' and ‘you guys.' The study of these words and their usage is fun. And, since the word ‘you' is the technically correct word for both the single AND plural in English, applying these regional plural uses of the word ‘you' can help us better understand biblical texts because the original Greek used in what became the New Testament Scripture had both a singular and plural version of ‘you.' As Ryan Martin of The Gospel Coalition points out, Philippians 1:6 says, “And I am sure of this, that he who began a good work in you will bring it to completion at the day of Jesus Christ.” and 1 Corinthians 3:16 states, “Do you not know that you are God's temple and that God's Spirit dwells in you?” In both of these passages, the ‘you' is the plural form in the original Greek, not the singular, though we often apply them in singular contexts. In Corinthians God is addressing the divisions within the Corinthian church and how they are not properly witnessing about the oneness of God. You and y'all, him and them, she and they. Individual or Community focus. When you take a look at some small details, it can make a big difference. From an individual perspective, Jesus specifically demonstrates in Luke 19 how we are each held accountable for our own actions. Another person's sin may affect us but it will not condemn us. Likewise, the Bible celebrates the one when Jesus tells the parable of leaving the 99 sheep to find the one. From a community focus, we see in Acts 2 how the believers shared all they had willingly with one another. There are also well over one hundred one anothering verses. We are to be in community and take care of each other. As you can see, individualism and collectivism are both presented positively in the Bible. As we have said many times, our earthly lives are about finding balance. Ultimately, we are not to live for others always or live for self always. We are to live to glorify God always and love Him forever, which means at times we will focus on others and at times we will focus on ourselves which is the true proper balance with God as the guide and foundation. Ok, so what does all this mean for the Five Minute Family? Well, it means that we need to understand the difference of individual application of Scripture AND biblical community application of Scripture, which, remember, biblical community starts in the family. We cannot read the Bible from our own personal perspectives; we must look to see what God wants us to learn through His perspective. To kick off a study about the biblical ‘you' and ‘y'all' occurrences we suggest: 1.    Discuss the ‘me-first' mindset so many Americans have today. Globally, many cultures, and even subcultures in America, are more communally focused. 2.    Choose a few passages that use the word ‘you.' Pay attention to context and guess whether you each think the passage is about the individual you or the group you. 3.    Ask your kids what they think changes about a passage if it is ‘you' singular or ‘y'all' plural.  4.    Study the original language together. One great resource we use often is the Blue Letter Bible. It doesn't have to be an overly involved study. Just simply click the interlinear tool to see if the singular or plural version of ‘you' is being used and see if your guess based on context was correct. 5.    Review Philippians 2:3-4 together. Different versions convey the sentiment with words such

TRANSCRIPT: Good morning, Five Minute Families. I saw a social media post the other day that said, “Fight FOR your family, not WITH your family.” That sentiment is one of the reasons we bring you this devotional spot each week. We want to empower you with practical skills and suggestions to better engage with your family through the norms and storms of life. With some recent health issues, not including but complicated by the pandemic, we began to contemplate more in-depth the concept of exhaustion. Did you know that there are different types of exhaustion? And, yes, the kids can feel them too. Often, with our kiddos, we think a good nap will fix it all, and occasionally it does, but the reality is that each if us reaches different types of exhaustion at different times, and we need to be mindful of one another. Just to quickly list the five types of exhaustion we are discussing briefly today, they are: Physical Mental Emotional Social and Purpose-lost Let's think about Elijah. In 1 Kings 19 we see that after he had prophesied for the Lord for years, through famine, battles, and drought, his life was threatened. He reached his limit. He became fearful and exhausted. What type of exhausted? Well, while the Bible doesn't explicitly say, but we know the angel of the Lord gave him food to keep his energy up for a forty-day trip, so he was likely physically exhausted. He slept - an extra awful lot - so he was probably mentally exhausted.  Yet again, he had been the Lord's demonstration of His awesome power, and still the people rejected God and him, so he was likely dealing with emotional and purpose-lost exhaustions. And, finally, the people he had been trying to reach day in and day out for all of his ministry as well as the people who fought against daily would have easily caused him to reach a level of social exhaustion. So, families, what does all this mean for us? How do we apply that to our everyday lives? Let's think through five common areas families face. 1.    Stereotypical bedtime battles - Children are sometimes afraid of missing out on the fun so they will get themselves into a place of physical exhaustion that is difficult to combat. Having a consistent bed time and bedtime routine will help tremendously for everyone to deal with physical exhaustion. 2.    Tantrums - (and just so we are clear, we will use toddlers for this example but don't forget that we adults are guilty of tantrums, too) Tantrums usually come from a place of emotional exhaustion. A nap won't cause emotional hurts to disappear. When a loved one is emotionally exhausted, allowing them to share what's on their heart, even if their tone isn't at its kindness, can help. Also, work to identify the emotion being felt and figure out what is needed to lead to a calmer and more logical skill set of dealing with the problem. 3.    Illnesses - When someone in the family is sick, physical and emotional exhaustions are obviously happening, but mental exhaustion may be overlooked. We gather information, sort through the important parts, plan appointments and family schedules, and keep track of medications. Mental exhaustion, or burnout, must be addressed, even in the midst of the illness. Take time for breaks using relaxation techniques and seeking counseling if needed. Also, you can keep a gratitude journal and focus your mind on prayer.   4.    Natural personality differences - Are you a family of introverts, extroverts, or mixed? Being considerate and mindful of these natural differences is important. One is not better than the other, but everyone has to be flexible. As a family, you must plan social interactions with everyone in mind. For the extroverts, the social interactions need to be frequent and meaningful to avoid social exhaustion, and for the introverts, you must allow boundaries for how often and to what extent they must participate to avoid...

If you would like to support Clear View Retreat, please check out our website for more information! TRANSCRIPT: Good morning, Five Minute Families! How wonderful it is to be with you this morning. Clear View Retreat is fully opened for the 2021 season, and we are excited for this upcoming year. If you have interest in attending a Family Camp or Marriage Retreat, or any of the other ministry events we host, please check out our website at clearviewretreat.org. Have you ever tried to put a puzzle together without a picture for reference? It is tough. Most of us will give up. Sometimes, the Bible can seem like a puzzle with no picture reference, especially for kiddos. A collection of cool stories, yes. A truth to bring comfort and purpose, yes. But, a complete picture, um, sometimes, not so much. This week in children's church we discussed the Passover. What is so fascinating about learning about the Passover celebration meal (which is called a Seder by the way) is that the Old Testament Passover and the New Testament Communion are the combining remembrance ceremonies of the Bible. Jesus's final Passover meal and the resulting communion ceremony help to give us that big picture reference that sometimes seems lost. For a quick history, in Exodus, God used Moses to free the Israelites from slavery in Egypt, so God's people celebrate Passover every year to remember God's hand of protection. Remembering where we come from is important. God specifically commanded the Israelites in Numbers, Leviticus, and more to celebrate Passover beginning on the 14th day of the month of Nisan (usually our March or April) in specific ways, which included certain foods, unleavened bread, four cups of wine, and other details. When Jesus gathered with his disciples for the Last Supper, they were celebrating Passover just as God has commanded. During His last earthly Passover meal, Jesus instructed His followers to share the wine and unleavened bread to remember him. Luke 22:19 starts it this way, “And when He had taken some bread and given thanks, He broke it and gave it to them, saying, ‘This is My body which is given for you; do this in remembrance of Me.'” Communion gives Christ-followers a way to gather together and remember Jesus's saving power as well as the rich history of all that God has done throughout history. So, as a five-minute family wanting to apply God's word, Passover offers many teaching opportunities to build biblical knowledge, engage in family discipleship, and have some great educational fun. Our top five suggestions for applying this biblical truth in your home are: 1.    Instead of simply reading long scripture passages, keep the verse selection short and simple. Maybe focus on acting out one or two parts within the big picture. There are great online scripts for a quick, entertaining living room play. Wear bathrobes, shawls, and sandals to pretend to be the Israelites. 2.    Prepare the Seder meal foods together. Use the preparation time to discuss the importance of the different elements. This will help keep the actual dinner a little shorter for younger children. Something to note: Lamb meat with bone in is expensive, so see about substitutes. If funds are especially tight, you could find a coloring sheet of a Seder plate to print out and discuss as you color together. 3.    Eat the Seder meal together. For families with younger kids, you might opt to keep everything short and do a quick sampling, but if your family is able, you can make a full dinner out of it. Again, you can keep this meal as simple as you would like. The key elements are pita bread or matzah, hard-boiled egg, charoset, a piece of parsley, lamb or chicken for the meat, and grape juice. 4.    Depending on the ages of children, choose only one item to discuss in depth and let the other parts simply be there. Yes, that could become a multi-year commitment, but those...

If you would like to support the work we do with families, please check out our website at clearviewretreat.org. TRANSCRIPT: Good morning, Five Minute Families. How has this past week treated you? We have had many things hit the calendar in the past few days, so our busy level has elevated. Many families live life in a constant state of “busy.” They almost wear “busy” as a badge of honor. One reason busy-ness is so highly valued in our society is because we are all running around trying to get the best of everything… the best home, the best shoes, the best vacations, the best experiences, etc. Stop a moment and ask yourself… are you busy because you are sinning? Stick with us here… are you busy because you are coveting and thus acting on seeking out the very things you see others have and you want? Those are some hard questions to ponder. Please realize we are not saying that coveting is not simply wanting something. Having the thought that a house you drive by is nice, and you would like to have one someday is not the sin of coveting. Coveting is excessively desiring something that belongs to someone else and dwelling on the wanting of it for your own. Again, we are not talking about wanting a new home when yours is filling with mold or wanting a new home when you can afford it and your family would benefit from extra space. Maybe you want to be able to host a church small group. However, if you want that house and THEN that want becomes a sinful thought pattern that leads you into debt, deceit, or some other pattern of sin, that is breaking the tenth commandment.  To think that our desire for a new home or a new car or a new whatever is breaking one of the ten commandments can be quite sobering. Some say the tenth commandment is not the simple add-on many think it is after the big sins of murder and idolatry, but rather the tenth commandment is actually a culmination of the nine that precede it. Colossians 3:5 tells us the covetousness is idolatry. Jeremiah 6:13 tells us that covetousness can lead to lying. 2 Samuel 11 shows how covetousness can lead to adultery. Micah 2:2 tells us that covetousness can lead to theft. 1 Kings 21 illustrates how covetousness can lead to murder. So, ok, we can all agree… coveting is bad. It is an internal sin that can become an external one very quickly and very badly. But, how do we deal with it when it seeps into our family's life? And it will seep in. Before we address what we should do about coveting as a family or how to help our kids deal with coveting, we need to address with our own covetous hearts. What about us, parents? What do we do when we are coveting? Here are five practical ideas to implement: 1.    Practice being content. As Paul said in Philippians 4:11, “I have learned in whatever situation to be content.” When we begin to think of something we want, we must take an inventory of what we already have. Is what we have meeting our needs? 2.    Evaluate your concept of happiness. Are you placing your happiness in things or activities that you might get to do? We need to look to Christ and glorifying God for our true, lasting happiness. Psalm 16:11 states, “You will make known to me the way of life; In Your presence is fullness of joy; In Your right hand there are pleasures forever.” 3.    Avoid speaking aloud your covetous thoughts. Take those thoughts captive when they are still ‘first thoughts.' Not only should you not dwell on covetous thoughts, you should not speak them out loud. 4.    Do not compare yourself to others. Obviously, that is so much easier said than done. If you have a bad habit of doing this, you need to replace that habit with a positive one. Instead of comparing yourself to others, stop the critical voice inside your head, make a list of your strengths (yes, write them down), and you might need to take a social media fast. 5.    Assess...

If you would like to support the work of Clear View Retreat, please click here https://www.clearviewretreat.org/get-involved/donate/. TRANSCRIPT: Good morning, Five Minute Families. Thank you for joining us this morning. The citizens of the United States of America have been facing the realities of disunity in recent years. Of course, elements of disunity have always been there, but there are times when disunity rises to a fever-pitched and must be addressed anew. This idea of American unity and disunity got me to thinking about how a family moves forward when disunity reigns. Unity is defined as “oneness; the quality or state of being made one; or the state of those who are in full agreement.” We all know that families are not always united. We do not continuously have one purpose in mind or common interests that keep us connected. So, what can we do when we are not united or feel distinctly divided? We suggest another tactic, especially if unity seems more of a stretch in this season of your family life… Solidarity. Solidarity means providing mutual support within a group or to a particular group. Often, unity and solidarity are used interchangeably, yet I don't think they are synonymous. Unity can simply happen with like-minded folks, but family solidarity takes a different level of intentionality. I am not talking about being angry at the person who angered your child; I am not talking about agreeing with your spouse when you completely disagree in your heart. I am talking about choosing to take a stand and support someone who is different than you, even though you may share a last name or a home. I don't agree with everything my children do, especially my adult children, but I support them in their efforts to become God-honoring individuals. And, that is going to look a lot different for each one of them and from what I thought it would look like. But, I am committed to my family - to their well-being and to their growth, so I choose a position of solidarity. Mike Tenney suggests we consider solidarity as ‘empathy plus community.' When we have compassion for and choose to try to understand someone else's experience in the world, we create stronger relationships. So, how can a family create an environment of solidarity? First, if there have been hurts or difficulties, we must acknowledge what has happened and what those differences are. Instead of ignoring them, we recognize that we each have different experiences to consider. Second, we must work to establish trust (or reestablish trust if it was broken in a time of conflict). No one needs to be someone they are not, and we each need to accept that the path God will take each of us may look different. As we hold one another up in prayer, we can work to be trustworthy and honest with one another. Maybe one person in the family is liberal and another is conservative. Work together to practice listening and effective, respectful debate. That way, trust is built that each person is heard without emotions flying high. Third, let's find something fun and outside our usual activities to do together. We need to go outside each person's comfort zone and find something that allows us to connect. We cannot just focus on our differences. Family members can work to find something together they will enjoy, even if there are a few dud moments in the process. Fourth, if someone in the family is struggling, spend time with them. Mom or dad, maybe your teen is stressed and having a hard time cleaning her room; maybe chatting while cleaning together will help. Or, simply sitting together in the mess and allowing her to vent without feeling judged by the mess around her. You get the point. Pray and see how you can simply be together to encourage authentic communication. And, finally, sacrifice with your family member. 1 Corinthians 12:26a tells us about the church that “If one member suffers, all suffer together.” Some simple examples of sacrifice to better understand and stand...

TRANSCRIPT: Good morning, Five Minute Families. As the year marches forward, we turn our thoughts to the past two weeks of devotionals. All families will experience disagreements and disappointments, and even when we work through them well, we all find ourselves needing to forgive to avoid getting stuck in the pain or frustrations of those moments. You see, family members are our closest neighbors and are often armed with the ability to hurt us the most. Family can learn what will cut - and cut deeply - the quickest. Then, if one person is hurt, he or she may lash out and hurt everyone in the family. Learning to forgive is a vital skill. Matthew tells us in chapter 18 verses 21-22 that when asked how many times we should forgive one another, Jesus answered, “I tell you, not seven times, but seventy times seven.” That's a lot. But, in a family, it is often a needed prompt. Hurts run deep, and a family member may have no idea how much they have hurt you. When it is a child hurting the parent, some parents are quick to forgive, but that does not mean we do not hurt. Sometimes, the child was not intending hurt, they were merely childish. Other times, the child was being self-centered, but, again, we parents should desire setting that example of forgiveness.   In Matthew 6:14-15, the Lord tells us, “For if you forgive other people when they sin against you, your heavenly Father will also forgive you. But if you do not forgive others their sins, your Father will not forgive your sins.” You see, forgiveness is a choice. It is not a feeling. And as Jim said, parents have to set the example of forgiveness, and, yes, when your children are old enough, it means that you explain the process of forgiveness. It can begin simply when you teach your child to apologize at an early age. You can have your child say (and of course fill in the blanks), “I am sorry for [blank]. It was wrong. Will you please forgive me?” It is funny how a young child will repeat that phrase “I am sorry for hitting you. It was wrong. Will you please forgive me?” for a number of months or years, depending on the child, and then all of a sudden turn to you one day and say, “what does forgive mean?” So, what does it mean to forgive? Forgive means to stop feeling angry or resentful toward someone for an offense or mistake. It can also mean to cancel a debt. Secular and Christian psychologists alike “generally define forgiveness as a conscious, deliberate decision to release feelings of resentment or vengeance toward a person who has harmed you, regardless of whether they actually deserve your forgiveness.” 1.    Acknowledge the hurt or wrong. Psalm 34:18 tells us that “The LORD is near to the brokenhearted and saves the crushed in spirit.” Look into your heart and mind. Speak with the Lord about your hurts. Journal them or speak calmly with the offender if or when warranted. 2.    Remember how God forgave you. Luke 23:34 Jesus said, “Father, forgive them, for they do not know what they are doing.” And they divided up his clothes by casting lots. Colossians 3:13 Bear with each other and forgive one another if any of you has a grievance against someone. Forgive as the Lord forgave you. 3.    Choose to forgive. Take your thoughts captive to keep from replaying the offense over and over again. How to take our thoughts captive? Identify triggers. Have a plan for replacement thoughts and activities to keep you from heading down that path of replaying offenses. 4.    Begin work to repair the relationship (if needed or desired). We are not God and while we can choose to forgive, forgetting is much harder. A relationship may need counseling and skills training to learn new ways of communication or to learn new coping mechanisms. 5.    Acknowledge the feelings even after the choice. Often, it will take longer for our feelings to match the choice of...

Understanding this, will help you become a world class marketer. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to talk to you a little bit about chain marketing. All right, so if this sounds a little weird today, it's because I'm actually in my sauna. I'm behind on podcast episodes, and so today I took my kids to a virtual trip thing called Seminarians early morning, so it took them this morning, and it is freezing cold today. The wind is almost like a tornado here in Boise, so it was freezing. And I was like, "I'm going to get in the sauna and get warmed up." So I turned the sauna on, and then I was like, "You know what? I'm just sitting here, I should record a podcast." And I started thinking about just things I could talk to you about. And there's so many things. That's the pros and the cons of this podcast. When I first started I was like, "I don't know if I'm going to be able to think of something to talk about every day." And then the other side is like, "There's so many things I could talk about. So many things I want to talk about." It's like, "Where do I go? What do I focus on?" I've been thinking about different ways to increase the experience with this podcast too, and I've got some cool ideas I'm potentially looking at here in the near future. But today what I was thinking about was just something that came up yesterday at wrestling practice, actually. So my days right now are kind of chaotic, as the time I'm recording this we're in the middle of the OFA 30 day challenge, which we're actually doing live right now, which has been really, really fun. But I'm literally doing it live every single day. And before that I did the five day lead challenge. I'm waking up every morning, going in live, streaming live, it's been now one, two, three... It's four weeks, four weeks of live every single morning. Which is good, but it's just like, it's a lot to be consistent that way. Anyway, I digress. So I've been doing that, and then as soon as it gets done, I go and work on the one pager for the day, and then I go finish the other training, other programs, so it's all that stuff I got to get done. And then every day at 10:30 I have to race off to get to wrestling practice with my boys. So they're freshmen in high school this year and we're on the wrestling team and I get to be one of the assistant coaches. So I race in there to get them every day. So my day is like chopped in half basically, which happens every year about this time, but it's fun. So anyway, it's been fun wrestling practice, the last little bit, the coach has had me do a lot more of the teaching and training, and so I've been working on a couple of different moves. I was working on a set up initially where someone has to come in and get inside control. And that's the first move, so we all worked on getting inside control. And then the second thing was like, now you're inside control, now let's work on doing this thing called the steering wheel where I club his head and I pull his tricep one way and than the other way. And it gets them moving. So I'm doing this thing called the steering wheel, which is like a motion drill. And then from there, it's like, there's a lot of things that someone could do. Like if I push into it, if he pushes back into me, I got a snap down. If I push into him and he doesn't push, but he switches his hands to inside control, I got to come back to inside control ready to break it off, or... There was just all these different things. And so it was interesting, when you first are teaching these kids, you teaching each move in isolation. So it's like, "Okay, you have to learn how to do, just like getting inside." That's just one little thing. So you teach them isolation, how to get inside. Then you teach them isolation, like, "Okay, here's how you do a steering wheel," like, "you club here, you pull here and your feet go here." So you drill that, just that one thing. And then you do the next thing. And so you're doing all these moves in isolation. And so we spent like two days then just learning each move in isolation. And then today, or soon yesterday, I went in, and I started working them, "Okay, we're not going to learn anything new today. You guys have all the core fundamentals you need. Today we're going to do a thing we call chain wrestling." What chain wrestling means is, like in a match, you don't just walk out there and like, "Okay, I'm going to do one move," And you get inside control, you're like, "Now what?", right? You don't do that. In a wrestling match, the other dude's battling against you, so you come in, you're like, "Okay, I'm going to go in from my inside control." So you go inside control, but then instantly he's doing something. So then you have to react. Then they do something, and then you react, and back and forth, and back and forth. And so chain wrestling is knowing that I'm not just doing this one move in isolation. I got to be doing this move, to this move, to this move, to this move, and if he does this, I got to shift, do this, this, this. And so it's taking these individual techniques, which is like a link in a chain, and you're chaining them together. So there's four, or five, or six, or seven different things. Because in a real match, you don't walk out and just do one thing. You walk out and you're like, "Hey, I'm going to go for my one thing that I think is my best, but then it's a wrestling match, now it's a battle. And the secret is chain wrestling. It's getting good at moving from this, to this, to this. And then if they go here, you go this, this and then shift to this, this, this, this, and moving back and forth, back and forth. And so that was what yesterday was about, was chain wrestling, tying these individuals moves together into something amazing. And anyway, at practice I was teaching that. It was interesting, because right now I'm in the middle of the OFA 30 day or the One Funnel Away challenge. And I started thinking about it, and the One Funnel Away challenge is actually, the way I'm teaching is very, very similar. And you guys having gone through my training, you'll probably know the same thing. There's all these little techniques that you learn in isolation, so you have all these little techniques that you learn in isolation. So any chapter of my book could be a technique. The attractive character, hook, story, offer, like there's these things. But in and of themselves, they don't do anything. It's when you chain them together into a process that they're successful. And so for example, in the OFA, one of the first things I teach people about is that you're not selling a product, that you're selling a result. That's the first thing. And so then the result, when you're selling this result, when I talk about in there, for example, if somebody comes to you and let's say you're at Home Depot, they don't go to Home Depot to buy a drill. The drill is the tool, but they want a hole in the wall. That's why they're going to get the thing. And same thing, someone doesn't want to buy ClickFunnels. ClickFunnels is the drill. What's the result they want? The result is they want to grow the company. And so ClickFunnels is the drill, but the result is that they want to grow the company. And so it's realizing initially that you're not in the business of selling drills, you're in the business of selling results. And what's the big result someone's looking for if they're coming to you? That's the big question. And then after the big results, they can now step back and like, what's the framework that gets somebody that result? And your drill, may be one step in the framework. ClickFunnels is one step in my framework, but it's not the business. The business is getting people results. That's the first thing I have people understand. So it's like, okay, now understand frameworks is the key. What is the framework? Okay. And the next thing is, how do we turn this framework in... It's like, sorry, so that's one tactic, One technique. That's like me getting somebody inside control. Now you understand that, a business is not a product, a business as a result. What are all the steps in the framework that gets somebody that result? So there's the first technique. The next technique, oh, and now we've got a framework, how do we make this framework tangible? Because just knowing the steps does not make somebody give you money. You have to turn it into something tangible. So from there what we taught people was like, okay, here's the framework, and how to use frameworks," like you needed a video to teach the process. one pager which lays out the homework and assignment, and all that kind of stuff, and now you have something that's tangible that you can trade and exchange for an email address, you can trade and exchange for money. Now you've got a tangible thing. So that's the next technique, is taking the framework and making it tangible. So there's the next piece. And then the third piece, it's like, "How do you increase the value of that framework?". Well now we need to change it from just a singular product into an actual offer, that's the next phase. So how do we turn it into an offer? Well, to make it an offer, we blah, blah, blah. You add the stack multiple products together, and now it becomes a unique, proprietary offer that only you can offer. And that's the next phase, and create an offer. And then I take the offer, and then say, "Okay, now how do we sell this, the core framework, how do we sell that?". Then it becomes the next question, it's like, "What's the sales script we use to sell this product in this thing?". And so that's another standalone. It's like, "Okay, here's a sales script, here's another sales script, here's another one." There's different sales scripts, and that's another technique. And then the next is, "There's different funnels, what funnel do you use?". Then you're plugging it in at each step of the funnel. So anyway, it's interesting because as I look at OFA, we're teaching all these individual techniques, and now this week inside of OFA, and then it's like building an actual funnel. And I explained to people, in fact, yesterday's training I explained this. I was like, "I hope you guys understand this, these foundational things you're learning, like "How to look at business as a result, not a product, and then how to turn that result to a framework, and that framework into something tangible, a product, and then from a product into an offer, and then after you have an offer, how do you sell that offering, what's the sales script to sell that actual offer?", and I was like, if you looking at it this direction, I want you to understand... I even talked about Mr. Miyagi from Karate Kid, I'm like "wax on, wax off". I'm like, "This is the thing you have to understand is what I'm teaching you is these things, they don't make sense in isolation." Like, "Who cares about a result?", or it's like, "I don't sell frameworks, I sell e-comm," or it's, "I don't do frameworks, I'm a dentist." Everyone's got the reason why they don't think things work. I'm like, "No, you understand, this is me teaching you to, Mr. Miyagi, like 'wax on wax off,' from Karate Kid. Or it's me coming in to the kids at high school and saying, "Okay, this is inside control, you have to get inside control." And they're like, but coach, I needed to take a shot." You'll take a shot, a shot is part of your setup, but like inside control's, number one, you have to get that, and control that, and keep that. That's the first piece, you guys can't miss that. And then it's like, "Okay, from here, you got to move to a steering wheel, this is how you get them off balance, that's how you get your motion, that's how you get things moving." So we're layering these things on, to now the kids, when they start chain wrestling, it's getting good at, "Okay, step one, two, three, one, two, three." And now in marketing, it's the same way. As you learn these natural skill sets, like the skill set of, of creating a framework, and then turning that framework tangible, and then turning that tangible product into an offer, and then figuring out how to sell that offer, those little skillsets in and by themselves are individual techniques, but when you tie them together, now you can sell anything. Everything people are learning inside OFA, or that you guys are understanding, instead of OFA, I'm giving people a very specific funnel. There's basically a $7 offer, a $37 order form bump, OTO1, OTO2, thank you page. That's the funnel structure. And it's a great funnel structure, but you can take these principles, anything. Say you want to do webinars, it's like, "Hey, I need a webinar." Awesome, and here comes the wax on wax off, here comes the fundamental. So the question like, “on this webinar, what's the framework you're teaching them? What's the result they're trying to get from being on the webinar? What's the framework that you're going to get? How do you turn this into an offer? What's the sales script you need?” And then you're plugging it into the pages of the funnel. Or it's like, "Oh, I'm going to sell a physical product." What's the cart funnel look like? Or I want to sell high ticket, what's the high ticket cart look like? And it's just like, once you have these little fundamentals, it works in every situation. You just give me a different product, I know the fundamentals, it'll work. I step on the mat with a different wrestler, I know these fundamentals, it doesn't matter, it's going to work. And so I'm plugging in all these core fundamentals, but I get good at chain wrestling, I get good at tying the first thing, the second thing, the third thing, the fourth thing. Or you walk... Right now, it's funny, when people hire me from consulting, it's not like I have to think, "Oh, what am I going to do for this company?" I know what I'm going to do. I know the fundamentals. I walk in, "Cool, what are you selling? All right. So right now you're selling a drill. Okay? Understand you're not selling the drill, you're selling a result. What's the result? What's the framework to get that result? Cool. Now we've got that. How do we turn it into something we can sell? All right, now how do we increase the offer? Now what's the sales message we need?" All the pieces just come together, and it doesn't matter what business, what product, what offer, what funnel type, anything you want, those five or six core fundamentals, we're looking at all of them across the board, over, and over, and over, and over, and over again. Does that make sense? Just like in wrestling, it's the same thing. You give me any opponent, doesn't matter. I know that off the whistle I'm going to come in and get inside control. From there, I'm going to try to do steering wheel to try to get my motion, get them off balance, and from there, depending on what the pressure is, either I'm going to snap, or I'm going to snap the wrist, I'm going to do an arm drag, I'm going to do a... There's like 10 things I can do off of their pressure, but I'm chaining these things together. Anyway, so I saw the correlation between the two of, a lot of times you learn a technique, or you learn a tactic in isolation, and it's kind of cool, but it's not till you start getting good at chaining these things together that you become a world-class marketer or a world-class wrestler. Because anybody can do the technique, anybody can go and get inside control on somebody, anybody can go and shoot the shot a certain way, anyone can go and do one of the pieces. You becoming a master comes you understanding the pieces at such a level that you can tie them together at any time. In a wrestling match, you don't have to think through it. You walk out there, the whistle blows, the ref's ready to go, and it's a scramble. The second you walk out there. But you have to notice, simply enough, that your brain subconsciously is able to go, "You want from here, to here, to here, to here, to here." I feel like, for me, in business now it's the same way. You bring me anything, it's like, "Okay," I don't have to think through it. Subconsciously I've drilled these tactics so many times, it's just like, "All right, cool. This is what we're doing, this is how it works." Boom, boom, boom, and we're ready to rock and roll. And so, anyway, I just want to share it with you guys. Because I think a lot of you guys are getting stuck learning the tactic, but not chaining them together. There's a marketing game, there's a lot of pieces in it. There's the product, there's the sales message, there's the offer, there's the traffic, there's all these things. So it's like, learn those fundamentals, and then get good at testing them together, chain wrestling. Chain marketing from one to the next, next. The better you get at those fundamental skill sets, the easier and the better you'll be at building out the funnels, creating the sales messages, et cetera, et cetera. So, anyway, I just wanted share with you guys, as I'm trying to help my wrestlers get the next level by mastering first the techniques, and then weaving them together and chain wrestling, I wanted do the same thing to you guys. We're mastering the techniques, the fundamentals, and then you're weaving them together into chain marketing, where you're going from thing, to thing, to thing, and you understand exactly what you need to do, what you got to create, what the process, what the flow is, and they can plug in any product into any funnel, because the fundamentals are the same on every single step. Does that make sense? All right, with that said, my body is now officially warmed up. I'm going to go give Nora a hug before she heads out to school. Appreciate you guys for listening. If you got any value from this episode, please let me know. Take a screenshot on your phone, and then a post on social media and tag me. I like seeing them and reading the comments, it's a lot of fun. And with that said, appreciate you all. And see you guys all soon. Bye everybody.

Two cool things you probably didn't know, that should help you with whatever it is you're trying to sell. On today's episode Russell talks about how being in a live interview made him realize things about his books. He also reveals some top secret information that you won't want to miss. Here are some of the awesome things you will hear in this episode. How being in a live interview caused Russell to think on his toes and helped him realize something about the art and science of business. And what is the big secret about Expert Secrets that most people don't realize. So listen below to hear some cool insights Russell has had in the last few days while doing a bunch of live interviews. ---Transcript--- Good morning everybody, this is Russell, welcome to Marketing In Your Car. I hope you guys are awake because today is certified partner day. We've got almost 40 certified partners in Boise at our new office, which is exciting. So I'm going to head out there and in 9 minutes I'm gonna…holy cow 9 minutes, I gotta speed. Always late for everything. The good news is they can't start without me, I hope. So I just had a quick message for you guys, because I thought it was interesting. It's been fun as I've launched the book I get to do tons of interviews and podcasts and all this stuff. So people ask you questions, and some questions people ask are the same ones every single time. But other people ask questions that make you go hmmm..How does that song go? Things that make you go hmmm. So a couple things got me thinking and I've got some cool ideas. So I want to share with you guys two things. Number one, it came out of one of the conversations. It was funny because it was someone, I can't remember even who it was, they were drilling me about, “Why in the world would you write another book? I thought you hated writing books?” I'm like, “I do, it's so hard.” And then I was like why, why, why and then finally, it's weird how when you're on the spot live and you can't edit and all the sudden magic comes out. I started thinking, I always tell people that this business there's an art and a science to this business and the problem is the people focus too much on the art, or too much on the science. If you have the art, it looks good but doesn't make any money. If the science structurally is right, but there's no money. It's gotta have both. We talk about increasing the sex appeal, making things exciting, that's the art side of this business. But then there's the science part, which is funnel structuring. I was thinking about it, Dotcom Secrets is the science part of this business and Expert Secrets is like the art. It's what you're putting on top of the pages and the structure that make it work, they make it convert, make people interested and engaged and keep coming back to you. As I said it, I was like that's so cool. Dotcom Secrets is the science and Expert Secrets is the art, and you gotta have both because this business is a business of art and science. That's why a lot of people struggle with it. They're either really good on the technical side or really good on the artsy side, it's a blend of the two, which is why I think most people should have partners because it's hard to have everything. No one's got everything, well maybe a couple of people but not everyone. So that's number one cool thing I thought was cool. Number two, if you guys came to Funnel Hacking Live, Todd Brown got up and spoke and shared an example of two books. One was how to outsource your business for profit, or something like that, and one was called the 4 hour work week. And obviously, as you know the 4 hour work week made Tim Ferris famous, and rich and a whole bunch of other cool things. But it came because the hook was right, but both of them are teaching outsourcing. It was the same concept, just the way they packaged it was different. I wanted to share with you guys something that some of you know, but most of you don't. This is a little top secret just for you guys who are hanging out on the podcast. I've had a lot of friends who are copywriters. It seems like every copywriter wants to go and launch his own copywriting course, and guess what happens to almost all of them? They all bomb, and you know why? Nobody wants to buy copywriting. It's not exciting or sexy or anything. It's bleh. I remember watching, I mean I love John Carlton, but I remember watching the first time he launched his Simple Writing System, I'm like this guy's the best copywriter in the world, I went to the page and I was like, “Huh.” How do you sell copy? It is not sexy or exciting or anything. I always thought that was interesting. I've had so many copywriting buddies go and launch copywriting courses. I'm like, “ugh, Nobody wants to buy copywriting courses. There's a few people, but not many.” So what's interesting, this is my little hint for those who are paying attention. Expert Secrets is my copywriting course.  I didn't call it copywriting, but what's the book about? It's about finding your hook, finding your angle, finding your offer, finding your market, creating an actual offer, telling stories, breaking belief patterns. It's copywriting, but I didn't call it copywriting. That's what I'm going to give to you guys. Think about that. Think about how you position your offers because it's the difference between making a little bit of money and making a crap ton of money. It's all in the actual positioning of the offer. Make sure you don't call it something like How to outsource for fun and profit, because nobody wants that. There's a few people, but not many. They want a 4 hour work week. That's what they want. So understand that, understand that it all ties back to what you call your product. In fact, we're about to launch our new coaching program. We had two different names for it, both were cool names that people would not give us any money for. We sat there in a room on a whiteboard, actually it was a blackboard with white markers, but that's beside the point, for like 4 or 5 hours. No not that long, 2 ½ hours, trying to figure out the right hook for it. All the sudden it came out and it was like the angels in heaven were singing. We're like, “That's what people will give us money for.” So we changed all t he branding and everything because of it. Alright guys, I'm walking in, the certified partner meeting is literally happening in 4 minutes. So I gotta go. Talk to you all soon, bye everybody.

The method behind my new blog, podcast, and YouTube channel. On today's episode Russell talks about how many book sales he has so far. He also talks about the new blog he is doing and how he plans to have time to do it, and how he'll keep it consistent. Here are some of the coolest things you will hear in this episode. Find out if Russell was able to reach his first week goal in book sales within the first 24 hours. Hear what Russell's new blog will be about and find out the cool way he has come up with to get it done consistently despite his hatred for Word Press. And finally find out how to get a hint about a top secret item Russell recently purchased that he thinks is super awesome. So listen below to find out if Russell will beat or match his goal number of books sold in the first week. ---Transcript--- Good morning everybody. Guess what? Guess what? First off, it's raining outside, which is cool. Second off, I'm heading to the office which is cool. And third off, it's been a little over 24hours since we launched the book and guess what? We sold over 10 thousand copies! What? Honestly, my goal when we first got started was 10 thousand copies the first week. Because last time it took us almost a month to sell 10 thousand copies, like, “If we did it in a week that would be amazing.” We did it yesterday. It wasn't quite 24 hours, it was 27, technically it was a little longer than a day, but I'm counting it. I'm calling it 10 thousand in a day, because that's what we did. Anyway, so insane. Everyone who first off, bought, thank you everyone who promoted, thank you to everyone who's continuing to promote, that's awesome. This morning I woke up, we were at 12,500 books and it just keeps on rolling. So I'm just going to keep on rolling and see what with the Dotcom Secrets book either we're almost or we just hit 100,000 copies or somewhere in there, total for the last 2 ½ years. So I think with this momentum we're going to hit 100,000 copies this month. That was our initial goal, which I thought was kind of farfetched but now I'm like, “Dang, I wonder if we actually could.” Which is crazy and exciting all wrapped up into one amazing thing. Anyway, that's kind of what's happening over here on this side of the world. It's just insanely cool. Alright, so today I want to talk about, I think I've talked about this before, mentioned it, but I'm trying to get it live today. It's technically it's kind of live, I didn't mean to get it live, but I forgot I made a new footer graphic, and everyone in the footer started clicking in, so now technically it's live because there's comments and things happening. First off, the nice thing with Clickfunnels now is you can save sections. So I created a cool footers section, that I'm putting on all of my pages. Actually there's two footers. There's a footer for my main pages, and then there's a mini footer for sales and upsell pages. So anyway, there's two footers, but I designed them perfectly and now I just, every page I make, I just go to add it, boom, boom, boom and then they're on all the pages. So the one above it, it links to my new blog, which is a journey of how I went from zero to a million copies of the book, which is kind of cool. I'm calling this a journey blog, which someone may have already called that, but I'm copying it. I initially saw Groove HQ do it with their software. They told this journey of how they went from zero to 100,000 MRR. And then I saw Neil Patel do it. Zero to 100,000 visitors a month on his blog. So I'm doing it, going from zero to a million copies of the book sold. So I think I got the first 8 posts up there. For the last two months I've been doing these posts, one a week, kind of going through all the prelaunch stuff with the book. So it's kind of cool, it's this journey blog that takes you through this journey because I figure, I think blogging is boring because it's just these random blog posts about whatever. But with a journey blog, it's kind of like these podcasts. People tell me they listen to two or three episodes of the podcast, they get hooked and they go back to the very beginning and binge listen to every episode, which is kind of cool and hard to do when you have a two hour long show. That's why I like doing these short ones. You can go and you can binge listen and it's the same with this blog. I want people coming in on week 22, reading something cool we did and be like, wait, there are 80 thousand books sold, how did they start this journey? They can start on page one and going through and boom, going through this whole timeline journey of zero to a million and binge read up the entire blog. So that's kind of the goal with the blog, which I think is kind of cool. So you guys can see it, it's at russellbrunson.com. I haven't really started promoted it yet. So if you want to see it, I'm trying to get it all done today. Because I'm also adding links to all of our courses, our products, everything else I do on that blog. Just because right now, I don't really have anywhere that has that. People always ask me, “Where can I buy your stuff Russell?” I'm like, you have to randomly find a place. Soon it'll be like, go to russellbrunson.com, my blog is there and you can find links to all of our products, events, training programs, software. So that's kind of what's happening over there. But it's kind of fun. So the journey blog is happening. We have a YouTube show that's going to be happening. And obviously we have this podcast, and it's kind of cool. I'm starting to get a way to publish in all these different platforms. I've struggled for the last 14 years figuring that out. How do you blog? How do you video? How do you do all these different things? And it's really figuring out for you if it's something you can be consistent at. When I launched this podcast it was like something that, I call it Marketing In Your Car because, as you know, it's the drive from my house to my office and I do that every day. And usually I don't have time to do anything else. I'm driving. So it's the perfect time for me to do. I know I consistently can do it. Which is why it's been 350 or 400 episodes or whatever. Because it's an easy thing for me to do. The blog was hard for a long time, because I didn't know how to blog or why to blog, and now I have a thing. It's like, once a week I document what we did this week to sell a million copies of the book. It's just like, “Oh I can do that.” I don't actually write the blog. I hate Word Press. In fact, every time I log into Word Press, I don't swear but if I were a swearing person I would be cursing. I hate it. So I figured it out. I got two guys on my team, Levi, who's a really good writer. So I vox him my blog post. He logs in and writes the whole thing. And then Jake is a great designer comes in and designs it all up. Now I got a blog post. I'm a blogger. All I do is I do one vox a week on Friday before I leave. Recapping what we did in the last week to sell a million copies of the book, which is super cool. Something I can actually consistently do. YouTube thing is the same thing. We've been trying to figure out a nice YouTube strategy and we're about to launch a TV show called Funnel Hacker TV, which is insane. The only problem with it, it's an hour long episode, and we've recorded 10 episodes the last year and then all this effort to get them all done and live. So they're going to be going live in a little bit. But I was like, my YouTube strategy can't just be big hits, I need something in between so what I did is I bought this little Sony camera, this little handi-cam thing. And we're calling Funnel Hacker TV behind the scenes show. So as I do everything throughout the day, I'm just carrying this little thing around recording and telling the story. “Okay, this is what's happening. This is where we're going.” Telling the story. Then there's a dude I met, named Kevin who's awesome. I just drop all the videos from the camera each night into drop box and he's turns them into these cool shows. It's like, I just gotta carry this camera with me and record stuff, and if I don't feel like recording in the day, then I don't. But if I try to 3 or 4 days a week to have actually cool stuff happening, drop it in the dropbox for him, he makes a video and now we're….anyway, that's going to be the YouTube channel that we're launching soon. So it's kinda cool. I've got a couple different channels happening. I always tell people that you shouldn't try to publish at 12 places right at the get go, but eventually you should be moving towards that. But mastering one channel first and then slowly adding things in as you can. But now that I'm getting into my daily routine, into my routine, it's not super difficult or super hard. It's just taking a little bit of time. It takes 6 minutes a day to do my podcast, it takes 10 minutes a week to do my blog and it takes an extra minute throughout the day each time I'm doing something, just kind of explain what I'm doing, instead of just doing it. Anyway, it's kind of cool. That's what's happening here. So there's the timeline blogs, because that's the next thing. YouTube channel will be next after that. Oh and then there's other cool stuff. But I don't want to get you guys overwhelmed. People are like, “You do too much stuff Russell.” I'm like, “No, I spend a year or 5 or 10 years figuring out how to plug it into my daily routine and then it's not doing a lot of extra work. It's just like oh.” “Russell, you're a blogger now.” No, it literally takes me 10 minutes a week, so it's not that hard. Alright, with that said, hopefully you guys are thinking about your content plan and schedule and things. And figuring out a way to do it that you can be consistent with. I got one last hint for you guys, I'm not going to tell you the answer, but I'm going to give you a hint. If you go to 2commaclub.com and I think it's just the number 2commaclub.com, you'll see our two comma club and all our members. And in the video I tell a story about somebody who for me, broke the four minute mile. Okay, I want you to go and watch that video because there's a hint, something….I just purchased something related to that video and I can't tell you what it is yet. But it's insanely cool. I've only told one person ever and it's Stu McLaren and I told him right before he did an interview yesterday, because I couldn't hold it in anymore. No one else knows yet, it's kind of top secret. People will find out two weeks from now. Anyway, watch that video, I purchased something insanely cool based on something I talk about in that video. That's all you get, that's the hint. Stay tuned for future episodes to find out the answer. But it's super cool, and I can't even wait to share with you guys. That's all I got. Appreciate you all, have a fun day and I'm going to go work on my blog. Bye everybody.

Hours before we launch our new book, these are my thoughts. On today's episode Russell talks about his book launch and how the funnel works and why he thinks it will increase cart value. Here are some cool things in this episode: Why Russell thinks shrinking the size of the funnel will help increase cart value for his book launch. And why building a relationship on the back end is so important and has the potential to make much more money. So listen below to hear how the funnel works for the book launch today. ---Transcript--- Good morning everybody, guess what today is? Today is book launch day and I'm so excited with this really weird underlying feeling of being so tired. We totally were up last night at the office until 3 and now it's 9. So that's 6 hours since we were…..that's 4 ½ hours of sleep. That's pretty good. So a little tired, but feel good and excited and nervous all wrapped up into one huge thing. The book launch goes live in 5 hours from right now. So we're going in I have to finish the initial sales page, sales page for selling only a free book, it's pretty intense and amazing and exciting and I cannot wait for you all to see it. In fact, by the time you hear this, it'll probably be live. So that's what's happening today. We're going live. This is 18 months worth of work and effort and stress all coming down to today. It's funny because it's interesting at our events we do a hack a thon and make people stay up late and work and get a project done. At our certified partner event we make people do a hack a thon where they stay late. At our FHAT event we do that. There's something about having a deadline that makes things get done. Because we've had a long time to work on this funnel but until it was like, k this is happening tomorrow. There's just something about deadlines that make things actually get done. It's kind of like how urgency and scarcity makes people buy, urgency and scarcity makes you get stuff done. So we've got 5 or 6 of us hanging out at the office last night, we ordered sushi, working on the funnels and the pages and the videos and all the stuff. It's turning out cool. So I know they're all doing testing now and making sure all the order flow works and nothing breaks and all these kind of things. But that's kind of what's happening. I'm excited. This is going to be a short one because I'm almost to the office already and I got a lot of work to do to get this thing live. But my one thing I wanted to share with you guys that I thought was cool, I talked to the inner circle group about this, back in the day I used to think that the goal of funnel was to sell people a thousand different ways. So we used to have these funnels that were really long. Not a good long either. It was like, upsell, downsell, upsell, downsell, just kept going until people hated me. And I thought that was the power of funnels and it's not. You can make a lot of money off somebody once through a funnel, but if you do it right, you make a lot of money off them forever. It should leave them having a better experience than without buying. Or it should make the buying experience better and not a worse experience; otherwise the funnel was a bad thing. And I don't want these to be bad things for me or for anyone. So I've been and you've all been into funnels where you get caught in this trap of upsells and downsells and it's horrible. So my whole mindset this launch is how do we shorten the funnel? Which seems counterintuitive, but I want to shorten the funnel and then extend the value on the back. So what that means is basically when you go to book funnel you notice a couple of things. Page one you put in your shipping address, then page two basically you go from the book, to we upgrade you to the funnel hacker black box and also put in the fast product creation training. So even though it's a free book, during the check out process people will spend almost $70. So we increased our average cart, potential average cart value that much even though it's a free offer. And then we just only have one real upsell. So the upsells there. If you say no to those there's a downsell, but other than that it's over. And then the transaction ends and on the thank you page, this is where we start the extending of the relationship building side of it. So you come in the thank you page, there's a 90 minute video of me training, which is one of my best, I'm proud of it, one of the best videos. So they get that, they get 90 minutes of education and training and it's amazing. And the call to action at the end of the training is an opt in to this web class. They opt in to the web class and there's 2 hours and 20 minutes of training that happens over the next few days. Anyway, when you look at it, it's like I'm extending, I'm shrinking the cart while still increasing the average cart value, then extending the value on the back side of it. But anyway, that five day class pushes them into a $997 Clickfunnels thing and then from there it transitions to the next thing. But it's just interesting. So my thought for today, first off make your funnels cool so people have a good experience and they enjoy the process. Shrink the size of the funnel while increasing the average cart value in a cool way that people enjoy. Then extend the back end follow up funnels through the training and education to build the relationship moving forward with people. Anyway, that's my thoughts. I might be completely wrong, but I think I'm right. So we'll find out soon, like 5 hours from now. Anyway, appreciate you guys for listening. I hope you have an amazing day and we'll talk to you guys soon.

Until you've come completely okay with failing, it's going to be really hard to succeed. On today's episode Russell talks about how people are scared to take a risk because of the personal responsibility if they fail. Here are some of the interesting things you will hear in this episode: The biggest reason people are afraid to take risks and why it's so scary. How Russell's mission for the Mormon church helped prepare him to cope with rejection and failure. And why we shouldn't be afraid of people seeing us fail because people only pay attention to themselves. So listen below to find out why you shouldn't be afraid to take some risks with your business. ---Transcript--- Good morning everybody, welcome back to Marketing In Your Car. It's a rainy, rainy day here in Boise. It's like a monsoon outside, it's kind of fun. But it's still spring break so I'm going to go get some stuff done for the next three hours and then I'm coming back to go roller skating with the kids. And our kids have never been roller skating before, so it's going to be kind of a big deal and really hard, I'm sure. But it'll be fun. So I wanted to share with you guys today, something, a kind of cool interesting thing. I had my call with Tara a couple of days ago and on there we were talking about some of the things that make people successful and unsuccessful. There's a lot that goes into it, but one of the things was really kind of interesting and fascinating, as we were talking about it. It is one of the biggest reasons why people don't have success, and it has to do with….can you guys guess? Drum roll please….. The personal risk involved. It wasn't just risk, because there's risk in everything. “What if I lose all my money?” there's always a risk of whatever you're going to try, but it's a personal risk. How will I personally cope with this if I fail? What's going to happen to me as a human being? What are people going to think about me? That'll be the worst thing in the world. It's interesting because, maybe it's because most of you all know at this point, hopefully, that I am Mormon. So I spent two years on a mission. I was in New Jersey, Cherry Hill, New Jersey. I spent a lot of time knocking on doors and a lot of people telling me no. A lot of people yelling at me, a lot of people cursing me out in their native New Jersey tongue and it was fun. It was scary at first though, not going to lie. I remember my very first day on the mission, I went out there with my companion and we started knocking on doors and I always assumed I was going to watch him knock for three or four weeks, then when I was ready I would go and do it. But that was not the case. The very first door he knocked on. He did his little thing, and the next door he knocked on the door and said, “You're up.” And then stepped back. I was like, “What? No.” So I'm like, all nervous so I say, “Hey my name is…” and I'm totally stuttering through this thing and about half way through, it was this cute little old lady who'd answered. I was like, she's going to be so nice, we're going to teach her and it's going to be so great. Then boom, she slammed the door in the middle of my thing. Mid sentence, mid word probably. I'm like, “Huh, well that's awkward.” And I remember at that time, I turned around in the driveway and we were walking back out and there were these cars driving by, and they started honking. And I was like, “Oh.” Because you guys remember, I grew up in Utah,  there's always people when missionaries drive by, you honk and wave, “Oh it's the missionaries.” So I hear this honking and I'm like, “Oh cool. I'm a missionary now. This is so cool. They're going to wave at me.” So I look back and these guys are waving at me, but not in the same way that I was used to do when I saw missionaries. They were honking and they were sticking their heads out the car and flipping me off,  and like “Go back to Utah!” I was like, “Oh man, these people hate us.” And at first it was really, really hard. But then, we knocked on more doors and more doors and eventually, thousands and thousands of doors, I stopped, I was so ashamed of myself with rejection. They're not rejecting me, they're rejecting something else, whatever, it's all cool. And I was fine with it. It's interesting, if you look at, this is a side note for those who wonder. If you look at network marketing, or door to door sales, you notice one common theme. 90% of all the network marketing companies are founded in Utah, and 90% of all direct, door to door, like Cutco knives, alarm systems pest control, they're all founded out of where? Utah. The reason why is because they have all these Mormon missionaries who have spend their whole life knocking on doors for 2 years and getting rejected. They have forgone, they no longer care, they don't have this personal fear of rejection. So they're able to do those things. So I think maybe I'm kind of lucky because I have that so many times, being rejected, that I don't really fear that much anymore. That's what keeps a lot of people back. Just that fear of “What are people going to think if I try this and I don't succeed?” All the personal risk of putting you out on the line. It's scary. It's not so much the financial, I think sometimes we hide behind the financial. “Is it going to make sense? Or not make sense?” In fact, it was funny at Grant Cardone's event, after we came back off the stage and I was in the back and he was all excited about the presentation and everything. And then he was like, “I'm going to get out there and tell everyone to buy. If they don't have money, they should buy anyway, if you're already broke, what's an extra $1000 on your credit card. It doesn't matter, just buy it.” I was like, at first kind of laughed, and I'm sure that's one of his closing techniques. But I was like, it's so true. If you're already in debt, what's an extra thousand bucks. But it's the personal risk of what if I try this and fail. That's the real fear. It's not like, “My credit cards are almost maxed out.” Who cares? That doesn't really matter when all is said and done. It's that personal risk of “What if I try this and it doesn't work. I tried all these other things and it didn't work.” In fact, I think that I have a lot of friends and family members who have gone through a lot of school. They keep going to school and they've got their bachelors and their masters and they keep going on and on and on. I think part of it is they like learning, but they're so scared of jumping in and trying that they never do it, right. Being an entrepreneur is less about learning in a formal setting. Formal setting's is the safe happy place. Nothing could possibly go wrong. You study and learn and you take a test and fail or pass or whatever. But there's no personal risk ever. So people stay in there forever. Being an entrepreneur is the opposite. You're out there with no shield, no breastplate, no nothing. You're running out and people are shooting arrows at you like crazy. And if you're so scared of personal risk, you're not going to be willing to run out there. You're in trouble because it's tough. Honestly. It's funny, the problems you have when you're small versus the problems you have when you're big. I remember being smaller and trying to figure out how to make more sells. Now we're so big, it's like how do we slow sales so we can keep up with customer support and the technology. There's a whole new set of issues that come. But every single day there's something. I remember I heard, I think Dan Kennedy said, once every month and entrepreneur faces a decision that either bankrupts their business or takes it to the next level. And that was back, direct mail days, radio, or TV. Stuff like that. Now days, I don't know about you, but for me it's a daily thing. Every day it's like, alright. Put it back on. What's the choice? And I take personal responsibility. This is my choice, I think it's going to work, I don't know but let's just go. Boom, we take it and we go and we go and we go. And I think instinctively you get better, but I make a lot of mistakes still. But instinctively get better and better at it. It's interesting, in some of my coaching programs, one of the biggest things that people, I let everyone in my Inner Circle vox me. What's interesting, most of the voxers that I get are people telling me, “this is what I want to do. Do you agree with that?” It's interesting because what they're looking for is confirmation and again, there's nothing wrong with this, I'm just explaining it. It's interesting as I watch it. What they're looking for is somebody else to hand the personal responsibility to if it fails. They want to be able to say, “Russell said this and so if it goes wrong, Russell told me this.” As opposed to “This is my business, my life, I'm going to try it out.” I'm okay with that. I don't mind it. In fact, it's what keeps me sharp, keeps me going. It's really, really fun. I enjoy it. So I'm not saying it's negative, I'm saying it's interesting that that's what most of the questions are that come to me. It's more like, they know the answer, they just want to be able to get me to approve it so that way if it goes wrong they've got somebody besides themselves to place the personal responsibility on. And it's just fascinating to me. Even at the higher levels, there's still that fear of personal responsibility. The personal risk. Those things that go into it. So I don't know the right answer to that other than you should all get door to door sales jobs, or become Mormon missionaries and go get rejected for two years. I know for a lot of you guys, that's not the right answer. But it's becoming okay with that and realizing what's the worst case scenario? If I try this thing and it fails, does anyone really know. It's like the credit card thing. An extra thousand dollars on your credit card. Does it really matter? Does anyone really know that even exists besides me and maybe my spouse?  That's, again, I don't know the right answers to that, but it's becoming okay with that personal risk, because you have to do that or else it's going to be really hard to jump. Otherwise you're going to be stuck in this learning mode. People always tell me  they have information overload, what I've found with pretty much all of them, it's because they're scared, so scared of the personal risk involved. They like the safety of learning so they study and they learn and they study and they learn and then they don't do because they've learned so much that the information overload is the way to take personal risk off of them. “I've got so much stuff from all these people. I don't even know what to do.” So they claim information overload and it gets them frozen in the spot. So they keep learning, “I gotta learn through this information overload.” And they're just stuck in a safe place that the school system screwed us up, giving us. And I think you gotta get out of that. You gotta get out of the learning and that concept and just jump. Just running and jumping. So for you, and I'm talking to you, who's listening to this. Not everybody listening, just to you. You've gotta be okay with that. If you fail, it's not that big of a deal. Nobody else even knows it's happening besides you. That's what you gotta understand. We all think everyone is looking at us, the problem and the reality, is that everybody is looking at themselves. We're all self conscious. I'm as guilty as everyone else. We're all self conscious of ourselves. So we dress the way we do, and we do our hair. We do all these things because we're so self conscious and we don't want everyone else to think something about us. But the reality is everyone's doing that. Everyone's looking at themselves, nobody is looking at you. So when you understand that, I hope that gives you permission. Nobody's actually looking at me. Nobody really cares. I have people come up to me and they're like, they start confessing all their failures to me and I'm like, “I don't know what you're talking about.” And they have all these things. In fact, it was interesting I was at Boise State was wrestling UVU and the head coach at UVU was my old high school Greco freestyle coach. One of my favorite people in the world. I look up to him like no one else.  So we're at the tournament and Boise State beats UVU. After the match I run down and I'm so excited to see him. I'm like, “Greg, how's it going?” and he looks and he's like, “Well you saw how bad it was.” He just starts kind of justifying why they lost. I was just kind of smiling. I was like, “I didn't even watch the match. My kids were running around like crazy. I didn't even see the score. I'm just excited to see you.” And he was like embarrassed they lost and trying to shift that personal risk on, “Here's the reasons why we lost.” Trying to justify. I'm like, I just wanted to see you. I don't even care. I couldn't have cared less who won. I was just excited to see you. And ij think that's what we all gotta understand. Nobody else really cares about you and what's happening that much. It's all you and you're putting this stress and pressure and all those things on you. If you take that off a little bit then you're okay. If I risk and if I fail, what's the worst case scenario? Who cares? No one really is looking that close. It's you. It's you becoming okay with you. Because that's a big part of it too. You've got to become okay with you. It's interesting, the personal risk and responsibility is more like you becoming okay with yourself. Because nobody else really cares. Anyway, I don't know if that helps or not, but I hope it does. This rain outside is now shifting to snow. It's crazy. The weather is insane. Everything is turning green here in Boise between the cold winter and the long snow in the winter and then this. Kind of fun. Alright you guys I'm going to go in and get stuff done before I go roller skating. Appreciate you all, I hope you have a great day and we'll talk to you soon.

An observation on people's webinars who aren't having the success that they want. On this episode Russell talks about The Perfect Webinar and how people get confused about not teaching and goes over what you need to do. Here are some interesting things in this episode: How much money Russell is hoping to make this weekend at a seminar. And why you should be teaching the “What” and selling the “How”. So listen below if you are struggling with The Perfect Webinar, this might be why. ---Transcript--- Good morning everybody, this is Russell. I'm out riding my bike to the office because today is a beautiful day. I hope the wind's not too loud. Anyway, there's a huge hot air balloon out in the sky. This is a sign that it's going to be an amazing day, it's gotta be. And then this morning I woke up at 5:00, which was awesome, I got three hours worth of stuff done, well probably two and a half hours before the kids were up. I'm feeling good and excited for today. This whole week is going to be amazing. This weekend I'm flying out to speak to Grant Cardone's audience, teach those guys about some funnels, which is going to be so much fun. In fact, I'm going to fly for forever, by I fly Friday all day, I land and speak Saturday morning and fly home Saturday night. So twenty four hours, less than twenty four hours and hopefully we'll go and you it's kind of funny, I used to be a public speaker. I was doing that and that was my job, my gig, my thing. I would figure out how much money I would make per attendee, then I'd be like okay, so based on this means I'm going to make x. For example this weekend Grant said there's 2100 people in the room, if that's true and his people, how do I say this nicely? They are funnel beginners, I'll say funnel beginners for recorded history. My guess is if I screw it up, I should close 30% of the room. If I do awesome, it should be 50%. So let's say 30%, let's say there's 2000, I'm not that good at numbers, especially while riding a bike. So that means 30% would be 600 people, what I sell from the stage is 2 grand, so 600 would be 1.2 million and then I get to keep half of that. So I would bring home 600k. So basically I'm flying across the country to go pick up a check for $600k and I'll be back in 24 hours. Isn't that exciting? I'm excited for it, and hopefully I'll close more than 30%.  I'm hoping 50%, so we will see, but I'm excited. It's funny, because I'm not allowed to share how much we spent to get Tony Robbins to come, Marcus, all those guys out it in their contract and I'm not allowed to say, but it's a lot. Somewhere between, on the low end 70-80 thousand, to the high end, over a quarter of a million bucks and beyond. Those guys are like famous people, so I'm not famous, but I know how to sell, so my check is actually bigger than them. It's funny, one of my first speaking mentors is John Childers, he used to talk about that, “I'm not famous but I make 10x of what Norm Schwartzkopf makes on a speech because I know how to sell from the stage.” I always thought that was cool. It's really cool now, looking and being like dang, that actually happens now. I wanted to share something with you guys today because I think it's so tough and you learn this as you keep doing it. So Perfect Webinar, dang I'm out of shape. I'm just moving my feet barely. I should not be this tired, but it is freezing cold out here. My fingers are red and numb. Anyway, what was I going to say? Oh yeah. So as I've been teaching this, the biggest thing how to get people to break, everyone was in teaching mode, and so they teach for the whole webinar and they're not making any sales or very few sales. I was like no, the content of the webinar is not about teaching, it's about using stories to break false belief patterns and rebuild them. So people are shifting that singular, and crushing it. For example, I'm not sure if I'm allowed to brag about this, I'll do it anyway. So Brandon and Kaelin in the Inner Circle, who are amazing, I've talked about them a bunch. They joined Inner Circle a year ago. They did 80,000 dollars that month. It's been now, almost a year, and this month they did a million dollars in a month. Which is nuts and insane and amazing. They're amazing. So fun to watch them. So some of you will get it and just crush it. Someone will get it sometimes and forget other times, but one of the big things, mistakes people are making is they shift all 100% to belief breaking and they tell a story but they're not teaching anything. They're like, “Well you said not to teach.” I'm like, “I said not to teach, but if you look at the epiphany bridge script, which you guys get more access when the Expert Secrets book comes out, but I'm walking through my epiphany, you hear the back story, the internal and external fears, and from there, you go on this journey and you have an epiphany, and from there you create a plan. So what is the plan? The plan is this what. What am I going to do? So first I'm going to try this and then this, and you walk people through what the plan was. Then in the plan you hit conflict, which causes emotions. You talk about the conflict, the issues that came up. Then you got the resolution and you have the resolution of the external and the internal.” So that's like the process. But when I'm talking about the plan, I'm talking about, I'm going through it step by step. This is me teaching. I'm showing this is my plan. This is what I did. Step one I did this, step two…..so you're showing the “what”. You're not going into the “how”, but you're showing the “what” when you're showing the plan. I can get people a plan, “Here's the plan. You gotta build the funnel.” But they still gotta invest because they gotta understand the “How”. But I gotta give them the what. That gets them inspired, they see, “Oh my gosh, that's going to make people feel like they're learning” When they see the “what”, and then when you sell, it's the how. So I just wanted to kind of throw it out there in case anyone's like, “I'm doing what Russell said, I'm not teaching anything.” I'm like, “No, it's not that you're not teaching anything. You're doing it through story, with the goal of breaking the belief pattern and then when you're walking people through the plan, that's where you're doing the teaching of the “What” not the “how”. When you understand that part, that's what makes it crush it. So I hope that helps, but I'm at the office. Not too bad, about a 5 minute bike ride from my house. Good to know now. Anyway, appreciate you all for listening. Have a great day, great week. And if any of you guys are going to be at Grant Cardone's seminar, come say hi and please, please wear one of your funnel hacker t-shirts. Funnel Hacker, It's a cult, we're not confusion soft, any one you got, make sure to wear it. With that said, I'll talk to you all again soon.

Behind the scenes on what I'm recording today. On this episode Russell talks about the new survey element now available for free on Clickfunnels. He also shares his plans for what his team is calling Superfunnels. Here are some of the interesting things in this episode: Find out what Superfunnels is and what it will do. How Superfunnels will be able to sort new members by their market. And hear about the cool new survey element within Clickfunnels, which is free. So listen below if you want to know how Superfunnels is going to work and what it will do for you. ---Transcript--- Good morning everybody. Welcome to Marketing In Your Car. I'm heading out and I don't know about you, but I'm kind of tired. It's funny, people always ask me, “Russell, how do you stay so positive all the time? How do you keep moving? How do you get so much stuff done?” and the honest truth is sometimes I'm tired and sometimes I don't want to move forward. Sometimes I wish I didn't have to get stuff done. But I do anyway. So I don't know. There's your personal development lesson for toward. Just keep moving forward. There's a really cool cartoon called Meet The Robinsons, it's one of my favorites. When my kids were younger, the twins were younger, we used to watch it every day. But the whole message in it is “Keep moving forward. Keep moving forward.” That's how it is. Today I'm a little later than normal, it took me a little longer, but I'm done. I'm moving forward, and I actually am excited for today. This is why, last summer, it's been a long time, we decided that we needed to figure out who was using Clickfunnels and speak to them differently. Because right now we kind of have one message that we shove down everyone's throat, which has worked but I know there's a lot of people who haven't bought or been alienated or whatever because they're like, “How does Clickfunnels work for me?” So we messaged a guy on Ryan Levesque's team. We've nicknamed him Survey Steve, he's awesome. So we had him do a deep dive survey, which if you know much about me, it's hard for me to go deep on things. Deep dive survey is so stressful for me. I always run really simple ask campaigns. “What's your number one question about blank?” and that's it. Whereas Survey Steve, he wanted to go intense and run the ones that Ryan talks about in his book. I was like, “Sweet man.” So we paid him and ran this intense, crazy thing and came back with all sorts of awesome, juicy data and we were really excited. We were going to try to get this huge new, we're calling it Superfunnel inside of our office. That's the code name. The code name is Superfunnel. We were trying to get it done before the Marcus Lemonis thing, then we didn't. So I kind of put in on the backburner because I have a few things going on in my life, if you haven't noticed. So Superfunnel's been on pause, but it's in the back of my mind. This is what we have to do. The book launch is coming up in about six weeks and I know that Superfunnel's got to be done by book launch because people, we'll get a whole new herd of people coming into Clickfunnels. At that time we just want to make sure this new Superfunnel is done. So what is aSsuperfunnel. Basically the results from Survey Steve, was we had basically five different, well I think there were seven, but we were able to combine a couple, because they made a lot of sense, but into five markets in Clickfunnels. Each of those markets uses it differently and we needed to speak to those guys differently. And as you know last week we launched the new survey element inside of Clickfunnels, which is the most ninja, amazing thing on planet earth. If you haven't used it yet, we haven't talked about it a ton yet, because we're just letting people use it first and then we'll start bragging about it in a week or two, but it's legitimately amazing. So we're using that. When the Superfunnels is done you go to Clickfunnels.com, there'll be a video of me basically saying, “Hey, this is Russell. Welcome to Clickfunnels.” I'll say something about, “you've probably heard about funnels, that's why you're here. You're probably wondering if a funnel is right for me, if so which funnel should I use. Well I don't know the answer yet either. There's hundreds of potential funnels. But if you take this quick quiz down below, we'll find out what funnel is right for you.” And then I'll have a training video show you exactly the funnel, how to use it in your business. So they take this survey, click the button, it pops up, the survey element goes through, they take the survey and we identify which of the five markets they are. And then there's a video. Basically for each of the five submarkets, we've found three core funnels that would work out best for them. There's going to be a video that I'm recording today, of me showing, “If you're an author, speaker or whatever, these are the funnels I would use, here's how they work.” Boom, we make a special offer. “Oh, you're in retail. These are the funnels I'd use. Here's your special offer.” “Oh, you're a ecommerce, here's the funnels I'd use, here's your special offer.” And kind of go through them, boom, boom, boom.  Thing by thing. Anyway, that's kind of the plan. Somebody just pulled in behind me, but awkwardly blocking me, so I couldn't back out now. Anyway, if I get shot I'll tell you to….if something weird happens. We had someone the other day……This lady is literally taking a picture of our office, she's probably listening to the podcast right now. You can come say hi if you want. We had someone the other day Facebook live outside the office like, “I'm outside Clickfunnels headquarters.” It's kind of funny for us to see people excited about our office. Anyway, that's happening today. So hopefully soon you guys will see Superfunnel, and we call it Superfunnel because it's not just a survey and five videos, that's the beginning. There's a survey and five videos and based on that there's five different follow-up funnels, there's five different…..a whole bunch of stuff on the back end. It's pretty awesome, but that's kind of what's happening. Anyway, I'm getting these done today and then what's fun, if I get these done today then next week I can spend time actually building funnels, which I haven't done in a while. I'm so excited. So excited. Anyway, that's all I got you guys. I'm going to bounce and let you guys go. Think about that in your market, I recommend and encourage you guys to play with the survey element inside of Clickfunnels, it's free you just gotta go and use the version 2 editor. Click on survey and it'll work. It's intense. It does as much, if not more, than a lot of the software products out there charging two or three hundred bucks a month. You get it for free. Is it okay if we over deliver? Are you guys okay if we over deliver? I just want to make sure you guys are okay with that, if not I can quit, we can quit making features and doing awesome stuff. Alright, thanks you guys. Talk to you soon.

Let me show you behind the scenes of what I'm doing on my birthday launch. On this episode Russell talks about doing a Facebook Live presentation of the Follow-up Funnel presentation he did at Funnel Hacking Live for his birthday. He explains why they are doing the Facebook Live presentation and what it means to go all in. Here are some of the cool things in this episode: What the 3 ways to grow a business are, according to Jay Abraham. Which of those 3 ways Russell has been focusing on and which one he is focusing on now. And find out what else Russell has planned for his birthday. So listen below to find out how you can be all in, it makes a great birthday present for Russell! ---Transcript--- Good morning everybody, this is Russell and guess what today is? Today is my birthday. I'm an old man. Everyone's like, “Take the day for yourself.” And I will be, but first, what good is a birthday if you can't use it as a way to sell a whole bunch of stuff. Come on now. So I'm heading to the office for the next two hours because we got a cool promotion happening and I want to explain the what, the why to you guys so you can see what's happening. Alright, so how do I start this? Let's see….When I was first learning marketing and all this exciting-ness, almost 14 years ago now, it's fun because I'm learning all these things and I thought they were so cool but I didn't have a chance to use it. Now I have this cool chance to start using everything. So Jay Abraham said there's only 3 ways to grow a business. Way number one, get more customers. Way number two, get those customers to buy more. Way number three, get those customers to buy more often. For me, the first two or three years of my business was all about number one, get more customers and it still is, I'm not, not trying to get more customers. In fact, I'm trying to get a lot more customers. But the primary focus of our business for a long time was way number one, get more customers. So now,  as we're moving into two and a half years, moving on three, one of our big conscious decisions is, everything's working well, we're still getting a lot of new customers, that's under control, it's working, it's growing. So the way number two now is to get these customers to buy more.  More customers, get them to buy, then get them to buy more often. Those are the three ways. I'm driving to my office and the school bus is coming and all these kids are running out into the street. Sorry, I just gotta make sure I don't hit any little kids. Oh, they're so cute. Alright, that's our focus. For us, how do we get our customers to spend more on everything we're doing? Obviously more often, that's creating more courses and products and things getting them to buy more often. So that's always kind of in the mix as well, but its not the core thing. The core thing is number two, getting them to spend more. So for us it's all about ascension now. So for those of you guys at Funnel Hacking Live, you saw when I did the Follow-up Funnel presentation, what was the strategy behind that, do you think, outside of just it was really fun and we got to make fun of Infusionsoft, or Confusionsoft and Lowkey pages, we got to take some swings to try to topple the dictator, which I talked about yesterday, which was really fun. But the main thing was we're trying to, there's a lot of things, watch the presentation, there were a lot of subtle importance. Number one is to cause a seed of doubt in any other system besides ours. Number two is show people that email auto-responders are the past. And the new opportunity is Follow-up Funnels, to show them that we are the only people that control the funnels, so that all the stuff we're doing, that Actionetics is doing. We're the only company that can do that. We're trying to do a whole bunch of things, but when all is said and done the real major goal of that entire presentation was to get people to start spending more, to ascend. To move from a $97 a month plan to a $297 a month plan. And if you look at the last 2 ½ years $97 a month plan is way more money just because the volume of people. I think we're at 33 thousand active members, we passed this week. So the majority of them, obviously are paying $97. In fact I think 10% are at the $297 level. So the goal is getting that 10% to 20 and then 20 to 30 and getting people to spend more, Jay Abraham 101. Rule number two, get them to spend more. So that what's this presentation was about. We did it at Funnel Hacking Live. I think most of you guys were there, saw it. It went crazy and we made a special offer for if you went all in. You can go over there and upgrade. They get a shirt that says, “We are not confusionsoft”, they get stickers that say, “I build funnels.” They got temporary tattoos, they got funnel hacker stickers, they got 15 follow-up funnels, share funnels with their account. A really good offer. And all they do is upgrade. But what is cool. We did it all on their phones, we had someone at the very beginning of my presentation had everyone hold up their phones, and login into their Clickfrunnels account on the phone. And then when they got to the end pitch, it said, “Hold up your phone again and go to imallin.com” and they go to imallin.com and what happens is there's a button that says, “Here, see if you're all in.” and if they're not all in they saw a picture of Macauley Culkin from Home Alone slapping his face, saying, “Ahh, you're not in. Click here to upgrade.” They click the upgrade and it automatically upgraded them from $97 to $297. If they were all in it took them to a page that said, “You are all in.” and they get a bunch of really cool stuff. So that was basically the offer. And we got the majority of the room to go all in, into upgrading and to become full members of our cult-ure. And it was awesome. So today for my birthday, what we're doing, we're streaming that live for the entire world. That presentation, we're going to try to get everybody to go all in. In fact, this month, even without this promotion I think this month will be the first month that our 297 dollar a month members are worth more to us than the $97 a month. And still it's a fraction of a percentage, but each member is worth three times as much to us. Maybe it's after this promotion, anyway, we're getting close to crossing that, which is one of our big goals, obviously. So today what we're doing, we scheduled a Facebook Live on my birthday, starting in 25 minutes, from right now. And in fact, I'm in the office sitting in the car telling you guys this because I'm getting excited to go in there and get all this kicked off. Basically we've been promoting, Facebook Live let's you schedule events now. So you schedule it and promote it and people can subscribe to the event. And I don't know what happens, I'm assuming Facebook texts you or messages you or something to let you know it's going live, I hope. So that's the plan. We promoted hard yesterday, I did a Facebook Live pushing, a pre-facebook Live. I sent emails. Everything trying to get people to subscribe. The only thing, it doesn't show you how many people have subscribed unfortunately. Anyway, we'll figure that out. So we're going live, and he's what's going to happen. I'm going to go on first and we're using OBS, some new Facebook Live software. It's basically, hold up a camera and I'll be talking for 10-15 minutes first, and then I'm going to click play and we'll play the actual video from the live event so you'll get the same energy and emotion and everything of us on stage, and then at the end I'll come back on and make a special offer and push everyone to go all in. In fact, if you're listening to this and you want to go in, go to imallin.com. Isn't that a cool domain name? We had to pay a pretty penny for it. Imallin.com, pretty cool. And then everyone can ascend and upgrade. But I recommend watching the Follow-up Funnel presentation, in fact if you want to just see the presentation I posted it on Followupfunnels.com, you can go there and actually watch it if you miss this, if you want to watch it in the future. Watch the presentation, see how I did, see all the subtleties of what I did and how I did. Why we're creating an us versus them, how we're getting people to want to upgrade. We're causing seeded doubts in all other options beside us. We're showing, again, it's not an improvement offer. Notice how we structured it, it's not improvement, it's all about new opportunity. Anyway, there's a lot of cool things we did, and we're really proud of the presentation. Even if you don't go all, which you'd be insane not to. But even if you don't you'll learn a lot from watching the presentation and seeing what's possible. So that's the game plan. I'm going to go in there and test it out. And hopefully we get half of our members to go all in today and to ascend up and I'm excited. I's going to be a lot of fun. And that's all I got. I appreciate you guys, I'm going to jump in here and go live for my birthday.  Then when I'm done, my wife and I are going on a hot date and I'm done for the rest of the day. Then I'm going to pick my kids up from school and we're going to goof off and eat junk food and it's going to be amazing. Then I gotta do scouts tonight. Oh, scout leader. Anyway, it'll still be fun. So that's my plan today. All of you guys have a good, celebrate my birthday fun, come hang out with us, come watch our stuff, and we'll talk to you all again soon. Bye everybody.

This is the reason why many of us, including me, often fall short of truly changing people's lives. On today's episode Russell talks about struggling with his need to perfect his book as he's reading it for the audiobook version. He remembers struggling with it 2 1/2 years ago when doing the same thing with Dotcom Secrets book and how that has helped work through it this time. Here are some of the cool things you'll hear in this episode; Why Russell struggled to do the audiobook version of the Dotcom Secrets book, and how that is helping him get through it with the Expert Secrets book. What Russell learned from listening to Brian Tracey onstage versus a Brian Tracey audiobook that was too perfect. And why sometimes we should let our perfections go because that might be keeping us from changing others lives. So listen below to find out why Russell struggles so much doing the audiobook versions of his books. ---Transcript--- Good morning everybody, it's Monday, well at least for me. Who knows when you'll listen to this. But even if it's not Monday, treat it like it's Monday because it's going to be amazing today. I am actually on my way to go record the last half of the Expert Secrets book for audiobook format. It's interesting, I don't know how many of you guys have done it before, but I remember the Dotcom Secrets book, when it was done we were planning the launch, everything was happening. And all the sudden the week before I was like, “Wait a minute, what if we did an order form bump that was the audiobook? That'd be the coolest thing in the world.” So then I was like, how do you make an audiobook? So I tried to start recording it myself, and that didn't work.  So I'm like, there's gotta be recording studios that do this kind of thing. So I search around, there's this dude in Boise who has a recording studio for bands, but I don't think we're in the era where bands record a lot of stuff anymore or whatever. So anyway, I hired him to do the book and it was awesome, kind of. Well, it turned out awesome for those that got the audiobook version. But a couple of things, because I forgot the mental turmoil that I went through. So the problem is he said normally people spend a week recording an audiobook but I had to do it all in one day because I was in a huge time crunch. So I started trying to do the whole book in a day, which had a lot of pain associated with it because it just took so long. And it was tiring and it was, I was trying to keep my energy level up because I didn't want people listening and each chapter getting tired-er and tired-er with me. So I was doing all sorts of stuff to keep me awake and alert, which was really hard. Honestly, there's a lot of pain associated with that first book. And the other thing that is interesting, first half of the Dotcom Secrets book is written like a story so it sounds really well. Then the last half it's like examples and things that don't make sense as an audiobook. So I recorded it and I remember as I'm doing that whole thing, it made me really self conscious about the book because I was like, these don't sound awesome. The first half of the book sounded cool, but these parts, me telling the script and plugging in examples, it just doesn't work unless you're reading it. So I did it, but what's interesting is when it was done, I was, and I forgot about this until Friday when I started recording this version, but I forgot how self conscious when it came to the book while I was recording the audiobook version. It was this weird mind thing where I was like, this book is not very good. Because I don't think it's that good as an audiobook. But because of that, I never, after that was the last time I read the book, was when I did the audiobook. I put it on a shelf and I never read it. Then we launched it, literally a week later and sold, I think last we checked it was like 79 thousand copies, so we're getting close to one hundred thousand copies, which is awesome. And I've had insane amounts of people tell me that the book changed their life and changed their perspective on things and helped them understand marketing and sales and funnels. It did it's job and I'm really proud of it. Really, really proud of it. What's funny is that I know that as we're approaching our next book launch, there was things I wanted to clean up in the book, and most of them are things that I remember came to my head during the audiobook version, things that bugged me back then. So last week when I was flying to Arizona on Wednesday I got the old book out and I was highlighting all the stuff I wanted to change. And as I was reading it I was like, “Man, this book…” I probably shouldn't say this about your book, it's not very humble, “This book is really good.” I was really proud of it, even though there's things I want to change and tweak or whatever, but I was really proud of it. And I forgot. I was like, “Man, I haven't read this in a long time, I forgot about it.” And then Friday I went in to read the Expert Secrets book I started getting this, I was sitting in the exact same chair, in the exact same room, exact same everything as the Dotcom Secrets book. And the first part of the book is similar. It reads like a story, so it, I was liking it. But then I got to the parts that are similar, where it's like I'm taking the power point slides and I'm plugging in all the stuff. And it doesn't read good as an audiobook that way. So I started becoming more and more self conscious as I was reading it. I spent probably 6 or 7 hours in the studio recording the book and by the time I left, I was a wreck, my whole brain was just second guessing the book, is it any good? Maybe it's not any good? What if people don't like this because it doesn't make sense this way? And all the sudden as I was sitting at home I was laying there, after I think my wife went to bed. I think I was watching Shark Tank or something because I was hopped up on enough caffeine to give me energy to read the book and I couldn't fall asleep. I was sitting there and stressing out and then I was just like “Huh, I kind of remember this from 2 ½ years ago when I did it with the Dotcom Secrets book, and I remember how much I second guessed the book and  I didn't even want to sell it after I finished the audiobook. But we did it anyway because I was like I can't do anything, I just have to put it out there. I kind of feel the same way about the Expert Secrets book. And this time luckily it broke up into two days, otherwise it would have been even worse. That's why I'm going back to do the last. I probably got 68 percent of it done on Friday and I'm going to do the last 40 today. It's just funny how much you second guess yourself. And I started thinking about all the products I've created in the last 14 years, and the interesting thing is I've never gone back and watched any of the products ever. And I think that the problem that some of us have, is that we do. You put your heart and your soul into something and when you're creating it, you know it's right. When I was working on the book I was like, “I know this is right. I know.” I felt right about it and then when I went back for the book version, its me doing the audiobook, you start second guessing yourself because you're like, “Ah, I didn't say that right. I should have said it this way. “ So much of this stuff floods into your mind that if it wasn't for the fact that it's being published, it's being printed, the launch date's happening, all these things, I probably would just pull the plug. “You know what? Screw it, I hate this book.” Just running away. Luckily the wheels are in motion just like the Dotcom Secrets book, I couldn't do anything about it. The Dotcom Secrets book we were giving away a Ferrari, there were no if, ands, or buts. This is happening whether I liked it or not. The same thing with this and I'm grateful for that because I think a lot of us, we record something and we go back and listen to it, and then you second guess yourself and you cancel this thing that could have been life changing for somebody else. So I would recommend for a lot of you guys, first off, if you're editing your own videos or audio, I bet that's hard. I luckily have no skills or talents, so I'm not able to do that, but if I could I can imagine how I would be stressing out and trying to cut our every cough or hiccup and everything. I would be trying to make it perfect, whereas the perfection is often times what kills the project or what takes the soul out of it. You know Marketing In Your Car, you've guys have heard me sneeze, you've heard me almost kill squirrels, I even got pulled over once, or at least almost pulled over multiple times. But that rawness of it is what makes it intriguing. I think sometimes we try to perfect it so much that it loses it. I remember I was listening to a Jay Abraham course back in the day and it's the first time I remember hearing Brian Tracey and I was listening to this presentation of him on stage and I was like, “Dude, this guy is captivating.” Everything was amazing about it. I was like I want to learn everything Brian Tracey. So I went online and to Ebay and bought every Brian Tracey course known to man, and the first one I plug in and it's Brian in the studio reading a book and I was like, I listened for probably an hour and I was like, this is horrible. I just turned it off and I've never listened to Brian Tracey since, which is sad because the first experience with him live in front of people, there are flaws and things and it was amazing. In fact, it's interesting, everyone is obsessed with audiobooks, and I like audiobooks, but if you look at what I listen to, this morning while I was working out I was not listening to a course of Dan Kennedy onstage. Because there's something, I like people's energy on Stage much better than their energy reading a book in a studio, typically. That's why I've tried to keep, in fact that's one big reason why I read my own audiobook, as opposed to everyone else was like, “Don't read your own audiobook, hire someone else to do it for you.”  because of the pain I'm going through now, but I was like “Then you've got some dude reading a book to you. At lease when I'm doing it I'm able to use my own voice inflections and talk the way I would speak to somebody more personally and have a little more fun with it. But there's something about live, so I would just say, the  reason why I'm sharing any of this, in fact, I think sharing my mental battles I have with myself over my own content is the same thing all of you guys are dealing with. And I would just recommend to, if I was most of you, don't ever go watch your course after you do it. Let the people speak. Because you're going to be so, at least for me, I'm so critical of myself, I would hat everything. I literally, if I went back to every podcast I would edit out every stutter, which I just did three of them right there in a row. I would edit out every cough, every sneeze, edit everything and then it would become this perfect thing and you guys wouldn't connect to it. I just think it's important to pull yourself out of the editing of the content if you are the content creator, because I think sometimes because of our perfectionism, that we like and we expect of our own stuff, it will actually keep you from creating what will give people the lasting change that they had made. So I hope that helps somebody who's stuck in that part of it right now like I was and have been and am in often. With that said, I'm going to wrap this, for a couple of reasons. One, it's kind of the end of the thought. Two, I'm about to get on the freeway and I have no idea exactly where I'm going, I'm really bad at directions, so I gotta turn GPS on my phone. I should have just done the episode with GPS on and you guys could have heard every two minutes, “Turn left here. In one quarter mile, turn right.” But anyway, I didn't do that, so you guys missed out. Anyway, I'm going to bounce, appreciate you guys all, have an amazing day and don't be perfection, don't try to be perfect in your content. Just create stuff and put it out there because I think perfection is the number one thing that'll kill your ability to change your customer's lives. With that said, appreciate you guys and I'll talk to you soon.

A quick little rant after I woke up this morning. On today's episode Russell talks about standing up for Caleb Maddix in a marketing Facebook group after people twice his age begin making fun of him. He also talks about having good character no matter what. Here are some of the awesome things you will hear in this episode: Who Caleb Maddix is, and why he's so amazing. Why Russell stood up for Caleb when other marketers were making fun of him. And why it's important to have good character no matter what room you're in. So listen below to hear how you can still build the tallest building without having to knock other buildings down. ---Transcript--- Good morning Funnel Hackers. So today we're home with my little Norah here. She's holding me. She's a little sad because she wanted to go and say bye to the kids at the bus stop, but instead we're hanging out and we're going to do a podcast because, in fact, I'm going to do a big update on Funnel Hacking Live because I know a lot of you guys want to know what happened behind the scenes, all the cool stuff. Conversions, numbers, metrics, all the nerdy stuff we all care about. But today, I've wanted to do a podcast this morning on something, a little something I like to call character. I'm sitting here because I'm a little upset this morning. Upset as I can be because I'm usually pretty happy, but definitely just kind of annoyed and wanted to share this with you. Yesterday was Sunday, I was home, I went to church, hung out with the kids, having a good time. Then I jumped on the inter-webs because, honestly because we were selling Funnel Hacking Live tickets for next year, and we were looking at numbers and stats and went to Facebook to see if people were talking about it and what was happening. And then in the middle of my news Facebook feed I see a big old video from my buddy Caleb Maddix, now Caleb, if you don't know him yet, he's 14 or 15 now, amazing kid. He spoke at Funnel Hacking Live on stage and crushed it. One of the best presenters we had by far and he's a 15 year old kid and just one of the most talented, amazing humans, individuals I've ever met in my entire life so far on this earth. And Caleb is so cool, him and also Emily Shay, we had both of them speaking at Funnel Hacking Live. Both of them actually came out here to my home in Boise and helped share with my kids. Right now, my kids are part of the Maddix book club, maddixbookclub.com, where every morning they get a text message from Caleb with the video, he's got them reading books and all sorts of cool stuff. It's the coolest thing in the world. He's inspiring kids, changing the world, he's able, as a 15 year old kid, he's able to stand up in front of 1500 people and control the audience like no one I've ever seen. Just one of the most amazing humans I've….on earth. Anyway, he's got so many talents and so much drive and he's a hard worker and just awesome. And his dad who is an amazing human as well. Just can't …..there's no way I could think more of them. They're just so amazing. Everyday I've actually had with Caleb has been super professional, super polite, just love that kid. So I'm on Facebook, I'm scrolling and I see this big video of Caleb. I'm like, oh it's Caleb's video. And above it I see some moron posting something about why…something about this kid and blah blah blah, making fun of him. And it was in a marketing group that I'm part of. And this marketing group……It's one of those groups that they got in there because they're all marketers and then they all like to make fun of everybody. They make fun of Gary V. they make fun of, they probably make fun of me. If I wasn't in that group, I'm pretty sure that I'll get kicked out eventually and then they can all make fun of me. Whatever. And I don't really, whatever. It doesn't really bother me that much. But I saw Caleb sitting there and they all started making fun of him and they all started going and at first I just read them and I was like, whatever these guys, that's what they do to whatever. So I just kind of ignored it and then for the next hour it just bugged me. I was so visually bugged. I'm playing with my kids and I just had this annoyed feeling. I was like I gotta go, if I was at an event or sitting somewhere and a bunch of people were saying things like that about someone I love and respect and is a friend, I would stand up and be like, I'm going to go and just… So I go back to the group, find the post, I just posted some really simple, I don't remember exactly what it was but it was like, “Hey, Caleb's awesome. He came out to Boise and trained my kids, he's got my kids off video games. Right now they're reading and they're writing and they're learning. He's amazing. It's interesting to me how many haters….” It drives me nuts because Caleb has tons of, you see his videos, tons of comments from jerks. People who just have to put in their two cents because they feel like they're tough because they're behind the computer. So I said, “Caleb has tons of haters, but it's typically from people who are double his age and making half as much money as him. There's two ways to build the biggest building in town. One's to actually work hard and become better yourself, and the other is trying to knock down the other buildings around you.” I just posted that and left it there. So they get some people coming in like, “oh yeah, Caleb's cool.” So at the playground, someone's getting bullied until one cool kids stands up and says, “Oh yeah, he's cool.” So all the sudden all the people who were too afraid to say anything come out, “Oh yeah, Caleb's cool.” That kind of made me happy. So this morning I woke up, and this one drove me nuts. This morning I woke up, in this thread where they're all picking on a 15 year old kid, who is a thousand times more talented than any of them, by far. Some guy comments to me and says, “Hey Russell, don't you think you were kind of harsh on so and so? Especially considering the room that you're in.” I was like, “Okay. You guys are bullying a kid behind his back in a Facebook group and then one guy comes and sticks up for that person and teases there person who makes the post because he's half as successful as this 15 year old kid and now you're mad that I'm bullying that guy that made the initial post?” I was like, “Are you kidding me?” So I wrote a comment back, I just said, “You know I try to treat all people the same no matter what room I'm in #character” and I left it there. Anyway, that was how my morning started this morning, and I thought it was interesting and funny and I just wanted to leave a message for you guys. First off, a couple of things. So number one, if someone is a thousand times more successful than you and doing their thing and having fun with it, it doesn't help you to cut them down. If you're feeling insecure because they're doing that. That means it's a problem about you. And posting trash about it is not going to help you. Looking at that and inspired will. That's number one. Number two, I don't know about you, but what my parents taught me and what I teach my kids and I hope that you will learn as well is that you should treat people the same no matter what room you're in. That's ridiculous that, oh we're in this room so we're okay picking on a 15 year kid behind his back. No. What kind of character do you have? If you think that's okay, that is ridiculous. That is insane. If you're in a room and everyone is making fun of people behind your back, I don't care if it's the internet or offline or whatever, just know when you're not in that room those same people are making fun of you. That's called lack of character. If you have character you treat people the same no matter where you are. I don't care if you're…….it's just ridiculous. I feel like I'm working with my 11 year old twins. This is not something that an adult should still be struggling with. If you have any character at all, that's how you treat people the same. Especially people……just ridiculous. #character, my new slogan for today. That's kind of all I wanted to share with you guys. Seriously, what's that thing they say, if you're pointing outward at somebody, there's 4 fingers pointed back at you. That's the reality you're in. That's what you need to feel good about yourself. Then there's other issues. Alright, that's all I got. Me and Norah are going to go eat and later on today I'll do a podcast recapping the whole event. Let you guys in on the behind the scenes of it all. But I just wanted to drop that really quick because I think it's important and says a lot about who we are as human beings. I don't know about you but I'd rather be friends with Caleb Maddix than any of those people talking trash about a kid in a Facebook group. Grow up and have some character. With that said, I appreciate you guys. Thanks for being funnel hackers. Thanks for doing the right thing. Thanks for being people that I would like to hang out with. With that said, I will talk to you all again soon. Bye everybody.

When you master this piece, it actually becomes really simple. On today's episode Russell talks about moving into his new office, and finishing up his book. He also goes into great detail of his backwards strategy for understanding if a funnel is going to work. Here are some interesting things you will hear in this episode: Some of the cool things his new office will feature that he's never had in an office before. Why you should be a Certified Partner and the kinds of things you are missing out on if you're not. And what does Russell do to figure out if a funnel is going to work. So listen below to find out how you can know what kind of funnel will work for your business. ---Transcript--- Good morning everybody. Guess what today is? Today is moving day. I am so excited. Today is the day we are finally moving into our new office, which there's probably a few of you guys like, “Who cares, Russell. It's not a big deal.” But this is a big deal for a lot of reasons. Number one, we're moving to a new office and every times there's change, a pattern interrupt from your day is a good opportunity, a good chance to radically shift everything about yourself. So I'm excited because this is like a new beginning, a new birth, I don't even know, but it's pretty cool. Number one. Number two, I've been in a lot of offices in my days since we started this whole internet marketing game, and all of them have been rented from people. This office I bought, so I own it. Well not yet, I guess I got like a thousand more payments, but someday I will own it. But what's about it is it's our own. And then we bought this building and it was horrible inside so we gutted the whole thing and rebuilt it to be exactly what we want and how we want it. I'm sure you guys will see if you follow me on Facebook or anywhere else. We'll do some videos and kind of show the whole thing, but it's so cool. On the outside we got this big old sign that says Clickfunnels. The inside, you walk in, the sign's not there yet, the sign should be there by tomorrow, I think. But a big old sign that says Clickfunnels. And then there's the TV, when we're doing events and stuff we're going to play video or audio, looping what's happening. And then on the right hand side you walk in, there's this huge seminar room that will hold up to, I mean we could have about 100 people in there, but comfortably it's about 70 or so people that it's set up. It's big. And basically we're going to be able to do workshops there. What we're trying to do….actually, let me step back. I'm driving right now to downtown Boise because we got a certified partner event. So I'm going to be hanging out with 40 or 50 of our certified partners today while everybody else is moving stuff. So our goal was to get it done last weekend, so we could do the first certified partner event in there, but we didn't quite make it. I guess technically we could've but it would have been weird today because everyone would've been moving and they would have all been there and it would have been just, you know. You know when you first move into your house and you don't want guests coming right away, because you don't even know where you're going to sleep yet. So that's kind of how it is. So anyway, next Monday, Tuesday, Wednesday we have our first ever FHAT event. It stands for Funnel Hack A Thon. Funnel hack a thon, I think I mentioned this before, but it a new, I'm really excited, it's a new type of event we're going to do in our office. If it works, we're going to start doing them throughout the year and start bringing people to them. But I'm doing a test run with our inner circle members. So that's happening next week. So we're getting everything set up and ready and prepared for the first ever FHAT event, which is exciting. So that's going to be happening at the workshop room in there. Then we've got a big old kitchen. I think the kitchen will hold like 38 chairs. 38 people can eat at the same time, which is crazy. I guess that's a lot for normal days, but I guess when we have events there, we'll probably need a little more. People can eat in the conference room as well. So we got places for people to eat, which is cool. Also, we always rent these kitchens and stuff, to film different products, when we did the weight shake video we'd rent this person's kitchen. We've done that once. So I wanted a kitchen that was nice, so we could actually film in it. We've got a nice backdrop a nice countertop. So it's set up so we can actually film in it. That's one of the cool things about this office. Our old office, if you ever saw it on the videos, it's totally embarrassing. It was so trashy and I'm not the cleanest person ever, especially when I'm in the zone working and creating, I've got stuff everywhere. But it always looked ugly, it's kind of embarrassing. There was no where to film videos, so we always had to go somewhere. But in the new offices, we've got probably 15 or 20 spots that we created specifically to look cool, to be awesome on video, which is going to be really, really cool. You should see a lot more new cool video stuff coming from us. When we're streaming stuff it won't look lame, it'll actually look awesome. So I'm excited for that on top of everything else. We have our own little recording studio, it's going to have all sound proofing, that foam stuff so there's no echoes or revirb so you can record webinars or audiobooks or whatever in there, podcasts. It's going to be really, really cool. I don't know, just ton's of cool stuff is happening. So I, as you can tell, am very excited for today. The move is happening, but first I got to get to downtown Boise, through all of this traffic and go give a presentation to our certified partners, then get back to have some fun. Also, the new office has got a lot of book shelf space, but not as much as the old office. So some of you guys knew this, if you watched me on Snapchat, it was kind of a sad day in my life. But we went through and threw away  hundreds of thousands of dollars worth of marketing courses, things that were no longer relevant, or I knew I'd never listen to, things like that. So because of that I threw away most of my courses. And I put the courses that are still relevant, we burned them all onto audiobook files, so now they're all in my phone and laptop and everywhere else. But they're no longer on the bookshelf. Now it's just going to be books there. So today we're bringing all the books over. I'm going to organize all those, get them on the wall and hopefully there'll be some room for new books. Because I love books, books are the coolest. And speaking of books, Saturday I finished it. I finished the last edit, the last everything. I sent it to…… I printed, actually printed out 6 physically copies of the book and handed them out to 5 of my friends and one for me. And they're all doing a really quick read through to see any last misspellings or typos or anything, but after that It's done. And it was the weirdest thing. Saturday I went in and spent about two hours just doing the last, last thing. Making sure everything was in there. Making sure all the images were correct, making sure all that stuff. And I remember, when I got done I was like, “I'm done.” I think I snapchatted, “I'm done.” But it was the weirdest, I literally felt like I had this 300 pound kid sitting on my shoulders, and then he fell off. And I was like, “I feel so light.” It was really interesting. I felt so light and fluffy and good and So it's nice to have that big old gorilla off my back, because that's been one of those things that needed to be done. In fact, my initial due date from the publisher was December 1st, and then I missed that date. Then it was December 31st, I missed that date. Then we had to move our launch date, so we moved our launch date for the book to April 18th. I was basically like, “Okay, you have this done by the end of January, it's physically impossible to have it done by your launch date. I was like, “Okay.” So that's where we're at. So the last two months, was like a nightmare. But now it's done and books, I don't know if you ever written a book, it's so much more permanent. I can, I'm not, what's the right word, I was going to say cheat my way through. I can freestyle my way through power point slides, presentations and sales videos and all those other things. They don't have to be perfect or finite, there's, I've done them enough that I don't need them to be perfect. But a book has to be perfect. Because they don't have you being able to cover up the mistakes through a good story or through whatever. It is what it is. It has to stand alone. You can't touch it when it's done. So there you go. I'm excited, the book's going to be so, so cool. Alright, with that said, I'm driving down to the certified partner's event so I thought a good thing to talk about would be the other side of the funnel business. So I know we talk a lot about our own funnels. How you're one funnel away and that part of it, but I thought it would be fun to talk about what our certified partners talk about. And if you're not a certified partner yet, but you'd like to be, you should become one. I think everybody, whether you want to sell funnels or not, should go through a certified partner training. It'll help you become a better funnel builder for yourself or if you did have clients. Whatever that is. But I think it's good. So if you're interested in going, go to cfcertified.com, and there's a webinar there explaining how the whole thing works. I just think everybody should go through it. It's worth it. A few groups are coming in today. So the way it works, you sign up for it and it's like, I think it's 12 modules, but you have to complete the first 8 before you're able to come to the certification events. The certification events, we do every quarter here in Boise. So everyone who's got the first 8 modules done is allowed to come to it. At the certified events we actually bring in a bunch of business owners and you have a chance to go and build funnels for them. There's a contest at the end, whoever builds the best funnel wins the prize, it's really cool. But it kind of gives you the ability to do the whole thing for a client, which is like taking the intake and finding what they want, from there figuring out the strategy, figuring out how to build it and going through the whole process. I would typically make people stay up all night, this is an all nighter type of thing, to work hard and get these things done. It trains you and teaches you how to actually get the project done, which is cool. It's interesting that even if you're not doing these for other clients, you're doing them for yourself, the process is still the same. A lot of people start with the funnel by jumping into Clickfunnels and start building, which is cool. But there's stuff you gotta be thinking through ahead of time. And if you were working for a client, you would. What's the goal, what's the strategy? Here's all the funnel types we have, what should I do? What should I not do? And it gives you a chance to really think through it at a different level. So it's kind of cool, but it's been fun watching our certified partners, some of these guys are making crazy, crazy amounts of money and it's interesting what it comes down to. What you're doing is taking your business owner off the street. And the business in the past probably had a website, they've probably got all these things they've been doing, but none of them are making them any money. You're saying, “Look, the old things you have don't work. There's a new way, a better way to do it and it's through this process with what we call a funnel.” And if you think about funnels, this was so interesting to me, most businesses have a funnel. Yesterday at church I was talking to a guy who's a chiropractor and he was asking me about what I do with funnels. And he's like, “So it's kind of like a website?” I was like, “Well, I guess.” That's like if I'm like a basketball player, saying “Oh, so you're kind of like Michael Jordan?” it's like, “Well, technically. He's a lot better than me, but I'll take that I guess.” I'm like, “Yeah, it's kind of like a website, but it's a process we take someone through. A website is kind of dead thing that's like, bleh.” And I'm like, “How much money did you're website make you last year?” and he's like, ”We don't know.” I'm like, “Exactly. Nobody knows because it doesn't do anything, you guys think it's useful and it's not. But if you shift it a little bit, you shift your thinking, and you're like ‘websites are dead, this is the new future, the new opportunity is these things called funnels.” And you start looking; in fact, this is what I do with any client I'm working with, especially offline clients. “What's the funnel you're taking people through right now?” And they're like, “I don't know what that means.” I'm like, “How do you get clients right now?” They're like, “okay, well first thing I do is this, then I do this, then I do this, then I do this, then I do this.” So I'll draw out a picture of a funnel, like, “That's what you did.” So we know that model, and I'm not going to try to re-invent the wheel. How do we replicate that? If you're doing this, this and this. How do we replicate that online. Let's look at that because the funnel you have is working now. My chiropractic buddy, when we first started, when he started his practice, he struggled forever to get leads. And the first thing I think that really took off for him was, he put a, what do they call them, fish bowls in a restaurant. So people put their business cards in for a free lunch. Then he'd call them up and be like “Congratulations, you won a free lunch.” To everybody who dropped a card in. The way it works is I'm going to come to your office for free, I'll bring lunch but I get to give you a thirty minute presentation. So he'd show up with lunch, feed everyone, do a thirty minute presentation, close a bunch of people and rinse and repeat. That was his funnel that he was bringing people in. And it's like, hey that works. So now we know that model works, how do we replicate that online. You need to get lunch appointments for people locally that you can give them free lunch or whatever. Let's make that same offer, let's make a fishbowl funnel. “Put your name and email address in here and you can win a chance to get me to bring lunch.” And then go buy Facebook ads that go to that fishbowl funnel, get their contact, call them up and be like, “congratulation, you won.” And then go do the same thing. People seem to think it's this magic trick, it's not. It's just looking at the customer process. I've talked about this before with you guys. But I don't know if it was episode 1 or 250 so I apologize, they kind of blur together. But I remember reading the book the Emyth, for the first time and he talking about how every business has a system and if you don't have a system, it means you do but it's a really bad system probably. And he was talking about how what's a system for a retail business, when a customer comes through the door. What do they say first? What do they say second? And looking at that process. I remember reading that book ten years ago and thinking about the stores I go into. How am I being, what's the funnel people are taking when they walk into the store? It's funny, my favorite store to this day is GNC. But I rarely go, even when I see a GNC, I'll avoid it like the plague, because I know their system sucks when people walk in. I walk in, the first thing is, “Hey what can I help you with?” and I'm like, “Gah, I just walked in. I want to look at the bottle and read the back.” And they always ask me that, and so I always say what everybody says, “Oh no thanks. I'm just looking.” And then they, and then it ruins that first interaction. It's like having a sales funnel where the headline is, “Hey what can I help you with today?” and you're like, “I don't know, I just landed on your landing page. I don't know. I'm going to leave. You're freaking me out.” And then they leave. That's the equivalent of it. So it's like, okay how do we make this process right? If I were the GNC dude, I'd come in and be like, “Welcome to GNC, looks like you're looking for some cool supplements. Have you tried the new whatever power bars? I can give you free sample if you want to try them because they are freaking amazing.” I'd be like, “Heck yeah, I'll try a power bar.” I eat and I'd be like, “Dude that is amazing. What's the secret?” and they'd be like, “Oh there's this kind of protein instead of this. This is the big thing behind.” Maybe he'd be like, “Are you looking for proteins or what kind of supplements are you typically looking for?” Boom, he's opened his question. First off, he built rapport, second off, he opened up a question. I'd be like, “I like all sorts of supplements.” And be like, “Sweet, let's get a cart and let's make a shopping list.” I'd be like, “Alright.” And I'd spend like $800 instead of the opposite when I'm like, “I'm just looking.” And awkwardly looking around and you can tell they're looking at you. Every time you're looking at something, “Hey so do you have any questions about supplements?” and I'm like, “No I'm just looking.” And then walk to the next section, “Oh do you have a question about those?” “No! GAH! I'll kill you.” That's what normally happens when I go to GNC. So if I was the consultant for GNC, I'd be looking at the funnel, that process, every single interaction. What's weird, what's not weird? What's awesome? And I'd be looking at those kinds of things and figure out how to tweak it and make it smoother. And the same thing is true with websites and funnels. For five years I used to do all the Glazier Kennedy website reviews. Go to this website and every single time it was this brick wall, “Can I help you with that?” and there'd be 8 thousand links on their page. I'd be like, “I've been reviewing these things for 5 years, how are all your pages still horrific?” When someone comes to your page, that's why you have a headline. What am I going to say in my headline that gets them to want to give me their email. You have to think through the process, that's the key. It's not, “okay I'm going to use the book funnel for this one. I'm going to use….” No, think through the process. If you were coming here for the first time. What would be the path? What would they say to you that would not shut you down but would open you up? And that's what I'm thinking. When I'm building my own funnels, that's all I'm thinking about. Someone's coming here, what's happening? Where am I feeling resistance? Where am I feeling good? What's creating curiosity so I can proceed through this process? What's giving me too much so I want to step back? Where am I being annoying? Where am I helping? That's what I'm looking at when I'm building a funnel. That's what you should be doing if you're working for other people. Is looking at that process. And that's what you're thinking through and if it's for yourself, it's the same thing. I have a friend that said that every month you should secret shop yourself. I haven't really done that, but I think it's smart. Secret shop yourself and see what resistance you're hitting into. In fact, Dean Graziosi, I think it was, told me that when he had his big seminar business they were 200 million dollars a year and he hired a bunch of people whose full time job was to go and consume everything. They went to the live event, they signed up, they went to the next thing, just do the whole thing and spend all the money to go through everything in the process and then come back and be like, what things were awesome? What things were horrible? He said what he found from secret shopping himself, was that people signed up they're all excited and then they didn't hear from people on average, about 6 days after the event. He said that was what bothered him. It took six days to hear back. They're like, “Wow, we need to get back to people immediately.” So they shifted the whole business to where as soon as someone would sign up for an event, the next day they got an email. When they did that their cancelation rate dropped by half, like crazy. So it's like, coming back to the process, the funnel is just the process. The system that your taking somebody through. The magic of online funnels is the fact that we can perfect that. You know, with offline funnels, you gotta train the sales dude, you gotta train the person in every single store, in every single GNC to not be an idiot and ask a good question instead of a bad question. And then when they want to slip back to their bad questions, it's hard. It's hard, right? The cool thing about funnels is you can tweak that, perfect that and everybody comes through the same path. What's cool, just think about GNC, if they were to go to every one of their stores around the whole country and make that one shift, what would that do for their revenue? If they were able to instantly get every single person to follow the same script, I mean, I would not be shocked if it doubled their revenue. That may seem crazy, but let's just, I don't think that's that hard. But the hard part is getting ten thousand reps to actually do it and do it right and do it correctly. That's the opportunity that they've got to figure out, which is not that easy. Whereas with a funnel, there's one point that everybody's coming through, therefore you tweak it in one spot and it works across everything. It's not hard to double companies business when you fix that piece. And that's the opportunity you guys. That's what certified partner program is all about. That's what these funnels are all about for yourself and for other people. That you're just perfecting the message and each step along the funnel. And when you do that, it's what do they say? Small hinges swing big doors. Or the butterfly effect. Wjatever you want to call it. Those teeny tiny tweaks have dramatic impact on everything else you do on your business. I think it's pretty exciting. I geek out on this stuff, as you can probably tell. But it's all about thinking through it. How would you feel if you're going through this process? Where would your resistance come from? What would you be excited by? And the more you think about, and then watch as other people go through it, and watch what they're doing and make tweaks and changes based on that, the more success you'll have in your funnels. So, I hope that helps everybody. I'm almost to the certified partner event, so if you're there today I'll see you guys. If you're not there yet, it means it's time to get certified. You or someone on your team should be certified. Everyone should have one in their office. Go to cfcertified.com and go get certified. And I will see you guys here in a little bit. Thanks everybody.

The thing that's probably keeping you from actually getting what you want. On this episode Russell talks about the first time he met Tony Robins and what he learned about himself when driving in a car with him. He talks about the importance of not being driven by significance. Here are some of the interesting things in this episode: Find out how Russell felt meeting Tony Robins for the first time. Hear how Tony helped Russell realize what drives him, and why it needed to change. And Find out why being driven by significance will lead to a miserable life, and why you should strive to be driven by love and connection instead. So listen below to find out how Russell has changed his perspective since meeting Tony Robins. ---Transcript--- Good morning everybody, welcome to Marketing In Your Car. It is so cold here. Insanely cold. All of the ice, or the snow is now shards of glass and it's crazy. That was the noise, if you're wondering why. I was driving over the shards of glass in my car. Alright, so today I have a very special message and this one's important for everybody including me. Alright so I'll tell the background of this story. A lot of you guys know I talk about Tony Robins a lot. He's coming to Funnel Hacking Live, I've been a big Tony fan for forever, as long as I can remember. And the first time I met him was a really cool story. So I went to UPW, actually let me step back. What happened is I was at my house one day working when all the sudden my phone rang, I picked it up and it was somebody on Tony's team saying, “Hey, Tony Robins want to meet you. Can he meet you today?” and I was like, “Is he in Boise?” He's like, “No, he's in Salt Lake, can you come over. He wants to meet you.” I was like, “I'm in Boise.” And he's like, “Oh, I thought you lived in Salt lake, that won't work then. He's going to be in Tron the next week doing UPW. Can you come and be his guest and then he'll have a chance to meet you there.” I was like alright, how cool is that, yes. So I booked my everything to go to UPW the next week, and I'd never been to a Tony event, I didn't know what it was. I assumed it was like a marketing event. So I showed up with my backpack and laptop and I was going to sit in the back and take notes. And I get there and people are jumping and dancing. If you've ever been to a Tony event it's closer to a rock concert than a seminar. Anyway, I was not expecting that. By the end of day one you walk on fire, day two I had shin splints, I lost my voice completely. That's how crazy it is. So if you haven't gone yet, you should really, really go. At the event, first thing he teaches this really cool concept called the six human needs and I don't have time to go through all of them right now, but I need to touch on it, because it's important for the next part of it. So basically the six human needs, there's four human needs of the body. There's certainty, humans want to be certain. And then there's variety, you want things to be crazy. Those are two needs that kind of conflict with each other, but they're both there. And then there's significance, we want to feel great about ourselves. And then there's love and connection. I think I've done a podcast in the past about this, but I could go on for, I could teach a two day seminar just on that because it's so cool. And then there's the needs of the spirit, which are growth and contribution which is a whole other….anyway, we could go deep but I want you to understand that there's those four. So significance, love and connection, certainty and variety. Those are the four that we have to get met in our life. And there's one for you. Just so you guys know, there's one that's your driving force in life. You're either significance driven, certainty driven, variety driven, or you are love and connection driven, and it's interesting. So I'm going to leave that there. I wish I could go deeper, but I can't in this podcast, because I won't make it to the office, it'll be a long call. So anyway, so I'm at UPW, he teaches this stuff, I'm fascinated by it and then the next day I'm supposed to meet him. So day two of the event, Tony's not facilitating it, there's somebody else facilitating it. So I started getting text messages from Tony's assistant. “Hey Tony wants to meet with you in an hour.” I'm like, “Alright.” Then I get a text like 45 minutes later, “It's going to be two hours from now.” Anyway, throughout the whole day, I think our meeting was supposed to be at 10 in the morning, I was getting texts every 30 minutes for 10 hours. They kept pushing and pushing and pushing and finally I get a text, “Okay, Tony is ready to meet you. Here is the address.” This is pre-uber and I'm like, “Okay.” So I jump in a taxi and give them the address and they're like, “This is like 45 minutes away.” I'm like, are you serious, is Tony not in the hotel? So I get in the car and we're driving and I'm hoping we're going to the right place. This is going to be really embarrassing if I'm….So the taxi driver takes me to this hotel, drops me off, I text him, “Okay, I'm here.” And then this guy texts back, his name is Jay Garrity, and Jay would, just to kind of put it in perspective, so you feel my nervousness of this situation, Jay used to be the right hand man for I'm blanking on his name right now, for Mitt Romney when he was doing the first political campaign, the first time he ran for president. He was Romney's right hand man, and then Tony hired him after that. In fact, most of Tony's team at the time were old Romney advisors, which is kind of interesting. So we get to the hotel, Jay Garrity comes down from the elevator, very professional, the opposite of me. He's like “Mr. Robins is not ready to meet you yet, so sit in the lobby and wait.” So I'm like okay. So we're sitting in the lobby waiting and it's almost like secret service, that's what it felt like. Jay kept looking at his phone, looking at his phone. Not ready, not ready. Probably sat there for another 45 minutes. Then all the sudden he's like, ‘Okay, Mr. Robins is ready to meet you.” We stand up and I was like, “Ahh.” Super intense and crazy. We jump in the elevator, go up to the floor, start walking down this hall really fast. We get to this room, the door's open, there's two security guards on both sides inside the room. I'm like, what in the world. We walk through the security guards and all the sudden Tony, this giant of a man, walks in and says, “Russell, welcome!” and gives me a huge hug. I'm like, “What.” Super crazy. Then he has me come sit down and he's made me dinner, you know someone made me dinner. And at the time he was pure vegetarian, so its like this dinner that was the most amazing thing in the world and it was pure vegetarian. I was like, “I could be a vegetarian if I had someone to cook this way.” It was amazing. Then he took out his recorder, clicked record on it, set it on the table, opened up a journal and started drilling me for an hour, asked me question after question after question. It was insane, I've never been more nervous in my whole life. Drills me for an hour, we're done. We finish eating, we talk for a little bit and then he's like, “I gotta go back to the event.” So we go down and jump in this big suburban. Someone's driving. Tony and I sit in the back and talk and it was interesting while we were talking, he was talking about a deal he was thinking about doing with someone in our market. I won't say his name because most of you guys would know who this person is. He was like, “I don't think I'm going to do the deal because he's very significance driven.” I was like, “Huh, interesting.” And then after he said that, I started thinking, at first I'm like, oh man that sucks for that guy. And then I'm like, wait, what drives me? Am I significance driven? Tony can see into my soul. I'm freaking out, what does he see about me? What's driving me? I was so paranoid and panicky, it was crazy. Then we got to the event. Tony's like, ‘I gotta go, call ya later.” Jumps out of the car, goes into the hotel, and I'm standing in the front lobby like, “Huh.” That was the most intense three hours of my life. It was just crazy. But that thing he said, “Very significance driven.” So I started thinking, what does that mean? Basically it comes back to the four human needs. One of those is the driver for you that drives most of the decisions in your life. But this person he said it was significance. I was like, apparently that's bad. If Tony didn't want to work with this guy because he's significance driven. I was kind of confused at first. Then a couple months later I went to Date with Destiny. If you go to Date with Destiny, it's a six day event that Tony has, it's amazing. It's like UPW times ten. In fact, I feel bad for people who go to UPW and only get to walk on water because you're missing the depth of what Tony actually has to offer. So I go to this next event, and the events there's so much stuff he covers. But if you look at the one, the biggest things you work with at the event. He helps you identify the six human needs, which one is currently the driving force. And for most people it's either significance, or certainty. I wish we could get into a couple hour talk on this, because it would make more sense, but he also said, the quality of your life is 100% dependent on your ability to, how do I say it right? It's 100% tied to the need, your driving need. So if your driving need is significance, that's going to make you miserable. Whereas your driving need is love and connection, the opposite, then you're going to have a great life. Same thing with the opposite, if your driving need is certainty, while it's important, it's a need we have, if that's the driving force in your life, you always have to be certain about everything, you're going to be miserable. So it was basically helping you identify what is your driving need. Then learning how to shift that to the other thing. If you're significance driven, learn, teaching how to be love and connection driven. If you are certainty driven, shifting it to variety. Because the quality of your life is going to be completely dependent upon your ability to have variety and love and connection. That's what gives you a good quality of life, not the other two. But most people, it's these other things that drive them. And that's what's interesting. I was listening to that and for me, I'm and I think, most entrepreneurs, I'm definitely heavily driven by significance. In fact, now that I'm so aware of it, I hate it. In fact, in the world I work in, most, not most, but the majority of the people that I work with, the reason why they are in the guru business or whatever is because they are significance driven. And that's why I always hear people, you get to know who these people are, and you don't actually like them because they're driven by this thing, no one knows, they don't know what the cause is, but it's because they're driven by significance. I've been doing a deal with a person who are trying to, someone who I highly respected and that's why I've done this deal, I've never met a human being on planet earth that's more significance driven than this person. And it's completely ruined the deal, it's ruined the relationship so much so, this is someone that I idolized. This is someone that if you would've told me 5 years ago that I would have a chance to talk to them, I wouldn't have believed it. And now I'm avoiding their texts, phone calls. One of the most annoying human beings on earth because the significance is such a driving, the only thing this person can see is significance. Everything is tied to his personal significance and it's destroying him. I looked at this business, the people around him and he's destroyed everything because he's so significance driven. As a person he's still brilliant, but a miserable life. I can't imagine it. And I have this struggle because it's a constant thing for me, and I'm sure for a lot of us. Significance drives us, we feel that. That's why we're entrepreneurs, why we're out there. Why we want to be onstage and write books. But I, because I'm aware, I try to check that all the time because I hate that. That's the thing I actually hate about myself. I hate that I'm significance driven. When people give me good compliments, I thrive off that. I love that. But then when I, after I feel that, it bugs me because I'm like, “No.” I love that, but I can't and shouldn't be significance driven. IT's not a good quality of life. I need to be driven by love and connection, by variety, these other things that actually increase the quality of your life. Because connection, even if it's not about “Look about how great I am.” It makes you feel good, but it doesn't help anything else. Love and connection is where you're using your tools, your gifts in a more meaningful way. So I don't know. For you guys, I just wanted to share some of that in a ten minute message, I wish I could go so much deeper. But start thinking about that stuff. What drives you? If your personal significance is the driving force for you, I'd recommend stepping back from that. And it's always going to be there, but being aware of it, like, “Man, I am just doing this for significance to make me feel better?” and if that's the main reason you're doing something, it's the wrong reason. If the reason is that you really care about people and you're trying to give them something, you have this love and connection towards them, it's just a better way to live. I think people will see it and notice it. I hope people notice that for me. I, despite the fact that it's a constant thing that's there in front of me all the time, I'm constantly trying to check it and put it in the back and default to the love and connection, these other things because I know what's important and what actually helps other people, not just your own ego. Ego is the enemy. I haven't read the book yet, but I bought it and I bought the audible. There's a book called Ego is the Enemy, I'm excited to read it because I think that's what holds most of us back from true love and connection. From happiness, growth, from all the other things we want. I feel like, our ego and significance we're craving is what holds us back from that. And if we are aware of that at least we can do something about it. I wasn't aware of it. I look at my career the first 5 or 6 years of my business, prior to meeting Tony, I was not aware of it and it drove me, and it drove me, and it hurt my marriage, it hurt my family life, it hurt my relationship with friends. There were a lot of issues and again, I'm so far from perfect. I still do things because of significance, and I hate it. But I'm aware of it now, and I try to not make decisions based on that. I try to make decisions based on love and connection. How will this help others as opposed to how does this put me on a pedestal? And it's been good, it's been really good. The relationships that have come from it, because of that. I think our ability to affect change in people's lives have been tenfold. And the interesting thing, this is the craziest thing about it. As I have tried to push away significance and focus on love and connection, I have become more relevant and it's weird. I've gotten significance by not going after it. It's weird. This person I'm dealing with, this person, despite the fact that they're brilliant, they're no longer relevant in our market, which is insane based on who they are, what they've accomplished and done, there's no relevancy. They've been driving and chasing after significance for so long, they've completely just destroyed all their relationships. Their market knows that it's all about them. They've destroyed what they sought after. They have lost all significance, because they've been seeking after it. It's so weird. Whereas if you don't, you seek love and connection, you seek that change in other people, you seek that, you will get the significance you are trying to get as a byproduct of it. It's so fascinating. So I hope that helps somebody out there. It's definitely helping me in being more aware of it as I'm watching it unfolding before me. If you want those things, that's kind of the work around. Hope that helps you guys. I'm at the office working, I will talk to you all again soon. Bye everybody.

Something I'm testing to stimulate and increase the quality of our customers. *****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven't seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy. Here are some other cool things in this episode: What Russell plans to do to increase the frequency at which his customers are purchasing. Why it's important to keep your customers “Warm”. And find out what some of the cool things are that will be happening this year. So listen below to learn what RFM is and why it's important for your business. ---Transcript--- Good morning everybody! I hope you guys are doing awesome, it is New Year's Eve morning. It's the morning of the eve. I don't know if that makes any sense. But I'm heading to the grocery store real quick to get some stuff for the party tonight. I'm really, really excited for it. Some cool things happening, just real quick. For those of you guys who want a timeline for when, if you're listening to this in the future, last night Rhonda Rousey fought what's her name Nunez. The fight lasted less than 48 seconds, it was insane. I got home last night and seriously tried to find a pirated copy online because I had a hot date with my beautiful wife last night. It was crazy. I can't even…I felt so bad for her. So that happened last night. And last night I went and saw Star Wars Rouge One. I gotta tell you what, people are like, “Star Wars sucks. The new Star Wars is lame.” All these things, right.  It was amazing. I don't know. The fact that, I don't want to spoil it for you, but the fact that everybody dies at the end was amazing. That was actually, I mean it's sad, but that was so cool for the story line. And then the fact that the very end that Darth Vader has his fight scene and going through thrashing everyone. How could someone not think that movie was not amazing? I don't know, anyway, it was amazing. It's funny because I get done, and not that I'm easily amused, but if you listened to my podcast a while ago, I don't know how much money they invested in that, but I paid $12 for the ticket. Insane, they entertained me for that long and it was amazing.  I loved it, it was really fun. But I digress, because today I've been wanting to do a podcast because I have something that I've wanted to talk about for three days and I keep forgetting to talk to you guys about it. So I'm stopping everything, I almost did it last night at like two in the morning because I'm so excited but I was kind of tired. So I'm talking about it now. This is a cool thing I wanted to share with you guys because it was a big epiphany for me. In fact, let me catch up the last podcast. We told you about my goal, what we're doing, trying to 3x the company. In one night we had three hundred thousand dollars in new money we had to make, it was insane. So we launched funnelimmersion.com, some of you saw that. Plus we went and hit all of our other Hail Mary passes. Of the five Hail Mary passes we threw up, almost all of them hit. It was crazy, within 24 hours of me doing that podcast, we made over 500 thousand dollars and smashed our goal. It's crazy. The last two days we didn't even need to do anything. But then the next two days, because of the momentum of that first initial push, it was insane. So we did, well we'll see what happens today, in the last 3 days we needed an extra 300 thousand dollars in money, and we made almost a million. In fact, it's crazy, for us to triple the company, and I didn't know this until after we did it. I'm glad our accountant didn't tell me, because I would have thought it was impossible if he would have told me. I'm so glad that sometimes people don't tell you stuff. Belief is such a funny thing. But he told me after we had smashed the record he was like, “Just to put this in perspective, for you guys to beat your record, in December, the worst month in the industry, you would have had to make 40% of the money that you had actually made all of the last year.” I was like, “What?” It's just crazy. We ended up doing, we made, actually hit 50% of last year's revenue in December, which is crazy because last year was an 8 figure year. So 50% of our revenue. We basically got half of our money last year, in December. And way more than 3x'd our company from the year before, which is crazy. So I feel bad for the morons in 2017 who are running this company, because they gotta 3x that again. Oh crap, that's me. Dangit. I was like, “The more we do now, the more we have to do next year.” So it'll just keep raising the bar. Alright, so I'm going to step back. There's so many other cool things I want to share with you guys. Funnel Hacker TV episode one is finished and it's amazing. All the other ones are in production. The two comma club video and award thing is in process and almost done. There's so many, I can't even tell you guys how many cool things are happening right now. The new Marketing In Your Car mp3/funnel/element in the editor are all going to be live next week, next Thursday. I've been going for four and a half minutes and I didn't talk about what I'm talking about because I'm so excited. There's so many cool things happening you guys. It's just blowing my mind. With all that kind of cool stuff happening. I want to share with you guys the gold nugget that I think is huge. That I can't even, it's going to be exciting. So here it is. For those of you guys, I feel fortunate that I got started, learning this game, back when the internet was just kind of getting new. So the only people to learn from, Corey Riddle was there. He was the pioneer, Corey Riddle. And then outside of him there was nobody that, there wasn't a lot of people teaching. Then Armand Morin, there was a couple guys that came out, but there wasn't a lot of stuff. For me to learn this whole marketing game I had to go back to the old school. There's no school like the old school. So I was learning from Gary Halpert and Dan Kennedy and Jay Abraham. So most of my foundation actually came from those guys. And then how do you actually apply it to internet marketing? And I feel bad because most of you guys who are listening now came in a day and age where there's a million internet coaches and you miss a lot of this cool foundational stuff that I was blessed enough to get by studying these old legends. So when I was learning from those guys, it was back, everything they were doing was direct mail. And I was always trying to figure out how to relate that back to what we're doing. One of the big things, the way that direct mail would work is that you'd have an offer, you'd write a sales letter and you'd rent a list of people that are likely to buy your product. When you buy a list, how do you know if I'm getting a good list or a bad list. So these guys, I don't know who it was that came up with it. But they came up a form to find out how good a list it actually is. So the formula was based on three letters. RFM. So RFM is like if you're direct person this is second nature to you, if you're not let me talk about what it is. So RFM stands for Recency, Frequency, and then Monetary value. So RFM. So if I'm running a list, I want a list of people that have bought a business opportunity product. Let's say I'm selling supplements, I want a list of people who have bought health supplements, or nerve supplements, whatever it is. So the first thing I want is Recency. Somebody who has purchased something recently. You might think that if someone bought something recently they're not going to want my thing. No, it's not true. One thing we know about buyers in heat, when somebody buys something, they buy a lot of things right around that period of time. So if I'm selling a business opportunity, I want to sell somebody who's recently bought a business opportunity. It kind of doesn't make logical sense, but it makes perfect sense when you understand how buyers work. Think about when you first got into this business and you started learning about how to make money online, or whatever that thing was for you. You didn't buy one thing. You were a buyer in heat and you bought a lot. So I want to sell to people who have bought things recently. Second thing, is frequency. I want people who are buying things frequently. They didn't just buy something once and you never hear from them again. I want someone who has bought five business opportunities in the last year. They're frequently buying. And the last one is M, Monetary value, people who are spending a lot of money. The more money they spend, the more they are likely to spend. People like me, I buy things recently, I buy things frequently, and I spend a lot of money. I'm like the dream buyer in the markets that I'm interested in. So RFM, that was the thing. So when I'm getting direct mail lists, the higher the RFM score is the more, the better that list is for me. What's cool is in Clickfunnels, in Actionetics, those of you guys who've used the Actionetics, we haven't started training hard core on this yet. That'll be one of the big things for next year. But  we have an RFM score. In fact, we have an RFMS score. So if you look at the action score in contacts. So if you're in Actionetics, click on contact, and you'll see a little circle in the top right hand corner, it looks really cool and it's their RFMS score, it stands for Recency, Frequency, Monetary Value, and then the S stands for Social. Because one cool thing that the internet has brought to us is the ability to watch people socially and stuff like that. One of my buddies, Jeremy Shoemoney, he found out, he did some tests and he said that….he owned an auto-responder company for a while so he was doing all sorts of cool tests and monetizations and stuff. And one of the magic things he brought to my world, he found out that somebody who joined his list who used their actual Facebook email address, or social media email address that's hooked to a real social account, is worth 80 times more money than somebody who uses a throw-away email address. 80 times. In fact, if people opted in and they didn't use their Facebook email address, he would just delete them as a record. He wouldn't even use them because it was such a waste of energy to market to them. For us, we have social as well, so RFMS. So you get the score on each of your clients that comes and you say, “Oh wow. RFMS.” How valuable is this person to you. So you'll see in Actionetics in the future, RFMS is going to be a big thing we'll be talking more about. But I digress, let me come back to what I'm talking about. So for me, I had this big epiphany this weekend. As we were doing this launch and people were buying stuff and getting in. There's something about people buying and new excitement and new energy. We're doing this Funnel Immersion sale, and we sold a lot of them and people were going crazy. And everyone on the Facebook group was trying to convince everyone else to buy. I felt bad, some people in the Facebook group were like, “So what's actually in this? Russell never mentioned it. So why am I giving Russell money?” and they're like, “Who cares? Just do it. Russell says buy it, just buy it.” And everybody in our group is just jumping in, it was awesome. It was the coolest thing ever. So anyway, I started thinking about this. And this is the pro and the con of what we've been doing over the last two years. My audience, especially my inner circle members and hopefully you guys listening as well. We've gotten really good at doing a webinar a week and bringing new blood into your business. Everybody's doing that. So they're getting people to purchase but then it's kind of stopping there. We're not getting people to purchase more often and that's why a lot of people's businesses are struggling. They're getting really good at selling the first product, but then they have nothing else to offer to our audience to monetize the list that we've built. So I started thinking about this and I was like, so next week on Marketinginyourcar.com actually, it's funny, you guys have been hearing this in the intro and the outro for a while. But we're finally launching the mp3 player, and it's amazing. So next Thursday we're going to have a big launch around it, and we're going to try to sell, I think I bought 7500 mp3 players. I think we'll sell those in a week or so and then just go from there. I'm going to do a free plus shipping thing. And there's not really, people are going to look at me like, “Russell this funnel is no good. You didn't really monetize that well.” And it will, there's actually, I think it's a really cool funnel. But you're going to notice from me, I'm going to be putting out a lot of things, there just little front ends that are cool. T-shirts, just a lot of front end things, and the reason why, and I had this thing, if what we want our people doing. If someone wanted to rent a list and they're looking for Recency, Frequency, and Monetary value, how do we stimulate those in our own lists? How do we stimulate? So there's different things, but I was looking at frequency. How do we stimulate frequency? No one's ever talked about that, I've never thought about that before. The health of my customer list is going to be based on how frequently they've purchased from me. So if I don't have very many opportunities for them to buy from me, they're less likely to buy from me. And it's hard to keep selling new info products. You've got to have a new hook, new angle. But I want people to keep buying from me. Because the act of buying is going to keep them warm. In fact, I remember TJ Rohleder, he's a bus op direct mail guy. I was talking to him one day and he was like, “Hey, you want to rent my list of buyers?” I was like, “What? Why would you do that?” and he was like, “The more they buy from you, the more they're going to buy from me. I need to keep these guys frequently buying.” I was like, wow. How interesting. I never thought, it's just such a different mindset from what I've always thought. Only sell them things every once in a while and build up the hype and make it this big thing. So for me, I think one of my big focuses for this year, I want to create frequency in my buying, in my customers buying habits. In your guys'. So I'm talking about you. I want you buying from me often. In fact, I told my team that I want our customers buying something from us at least once a week minimum. I want that frequency up, because if they are buying once a week, they're going to stay customers and they're going to keep…..that's the health of our list. If we want to increase the health of our list, we want to get them buying often. And I think my goal is at least once a week. So what I'm going to be doing, I'm going to try to create something cool once a week. Not like a new training program, or info product, those things are hard. But just a new thing, once a week, that you guys can buy from me. So you're going to see a couple of things. One, It's going to be pulling out little pieces of like funnel Immersion. Funnel Immersion ended up with over a hundred hours of content, which is awesome. So I'm going to be pulling out little pieces of that, low ticket things, just to get people like, “Go buy this training on Tripwire.” Just pulling out little pieces. You're going to see a lot more physical products, free plus shipping t-shirts. Free plus shipping shoes. Free plus shipping Clickfunnels bottles. Tons of little swag things that aren't, I'm not going to make any money on them. But I'm just going to be stimulating frequency in my customers. Frequency in purchasing from my customers to increase the health of my list. These aren't going to become front end offers, we're driving big Facebook ads to it, trying to optimize the campaign and all that stuff. No. I'm talking about the only goal of these things, is to increase the frequency of the buying patterns of my customers and then build a cult-ture. Because they're going to have all these cool t-shirts and socks and shoes, and playing cards, and stickers. As many cool things as I can come up with. But that's the thought. Anyway, I want to throw it to you guys. I know I went really long winded on this one because I'm so excited. But think about that. How can you increase the frequency your customers are buying from you? Because that's how we judge how good the health of a list is. It's probably how we should judge how good the health of our customer base is. How often are they buying from you? And how do you now, now that you know that's something that's important, how do you stimulate that? How do you create cool crap that they're going to want to buy? It's not going to be like, because it's hard if you're selling thousand dollar courses, you can't do that every single week. People aren't going to keep buying it. That's not sustainable. So if you have a whole bunch of super low ticket things that you're going to get from me. I'm not going to make any money on my free plus shipping things, but it stimulates the frequency of buying in my customers, which makes them better customers when I do come out with the big things. They're used to buying weekly from me, they're enjoying it. There's an addiction that comes with that. I don't know about you, but I'm addicted to buying things. I love buying things. I want to feed that addiction through frequency. So that's my thought for you, just think about that. How do you stimulate frequency in your customers? Doesn't have to be weekly like me, because that's going to be kind of crazy for most people, even for me. I don't know how I'm going to keep up with that. But for you, think about that. Maybe it's once a month, how do you get them, how do you increase frequency of buying? So anyway, there you go. And I'm going to leave it there for today, but hopefully this stimulates some thoughts in your mind. How do you know this? How do you increase the R, the F, the M? How do you increase all those across the board? So if you start thinking about that and stimulating it. I need people who buy recently so, that comes back to frequency too. If I'm going to get people to buy something each week, they're recent, and they're frequent. So I kind of kill two birds with one stone. Two things are increased in my list of customer health. Next is monetary value, obviously free plus shipping is not, but if you sprinkle it every six weeks or every quarter with a high ticket thing, boom, it increases monetary value and keeps this thing going. And it increases the health base of your customer list. So that's what I'm thinking about this New Year's.  Hope it gives you guys some ideas as well. There's some magic to this you guys. I looking right now at our, in fact I got a video from John on our team the other day. He's like, “Look, our cult is way better than their cult.” I'm like, “What?” and I look at this video and he's showing our social stuff versus Lead Pages, versus InfusionSoft, and if you look at it, our social profile is like, boom, trending up. People talking about us, trending up. All these things are trending up. Then you look at  Lead Pages, trending down. Then you look at InfusionSoft, trending down. No one's talking about them. Nobody care about them. What's the difference? Boom, we're stimulating growth, stimulating conversations, making things exciting, building a culture. Now we're going to start increasing the frequency of this stuff and it's going to be insane. I'm so excited. Anyway, appreciate you all. I gotta go get some groceries or my wife's going to kill me. So I will talk to you guys all again soon. Have an amazing New Years. You're probably going to hear this after New Years, so I hope you had an amazing New Years. If you're listening to this after Thursday go get your free MP3 player at marketinginyourcar.com. Thanks everybody, talk to you guys soon.

You wouldn't outsource your love making, why would you outsource this? On today's episode Russell talks about how the marketing part of running a business is comparable to the sex part of a marriage. He also talks about the upcoming US election and why it will only suck for 5 minutes. Here are some cool things that you will hear in this episode: Why marketing is so important and why you should never outsource it, much like the love making portion of a marriage. Why outsourcing marketing should only happen once a company has already been well established by a hard working entrepreneur. And how Russell's experience cutting weight in college when the rules changed is similar to how entrepreneurs will be resilient after the US election. So listen below to find out why you should never outsource your love making, or your marketing! ---Transcript--- Good morning everybody, I hope you're doing amazing today. I'm feeling a lot better. I gave you guys a podcast yesterday while I was a little bit stressing out. Today's a new day, it's beautiful outside. Halloween was amazing, I'm feeling good. So no one will stress about me, pressure is gone and I'm back to a million percent. So I'm really, really excited. I'm going to be heading out to go hang out with the inner circle members and I can't wait. The next four days are going to be amazing.  I pinch myself knowing that this is my life. I get to wake up, go hang out with entrepreneurs from around the world who are changing the world in their own little way and they paid me to be here, which is crazy. I would pay to be in this room and I'm hanging out with these rock stars, it's awesome and I'm loving it. I'm driving in right now to go hang out with those guys. It's interesting, I gotta something to share with you guys. I hope that's alright, I hope you don't mind. I've never really done client work before, until just recently on a couple of projects. Mostly because I'm using my super power, ninja funnel building skills to win friends and influence people. I look at Tony Robins, I built him a funnel. We built Dave Asprey a funnel. We built Milt Strauss a funnel. We built five of Marcus Lemonis' companies funnels, we built the Flex Watch funnel. With Funnel Hacker TV we've been building funnels for people. Anyway it's the first time in my life where I've done other people's stuff. Not going to lie, it's not my most favorite thing on planet earth. I would rather just do my own stuff all day long. But because of circumstances, that's been happening and I've done a bunch. It's interesting, very, very interesting. In fact, I think I mentioned, I did a rant last week about people wanting me to do their funnels for them and stuff like that. Yesterday one of my friends, they have a really successful ecommerce business and they lead a blog and did that. Someone on their team is trying to figure out Clickfunnels and that person is frustrated. They started to email us and the subject line was “Clickfunnels limitations.” I thought it was so funny. “The limitations in Clickfunnels is, we can't up-sell people into our Shopify store.” I can't even…..It just made me laugh. Because we built Clickfunnels because of limitations of a traditional shopping cart. You can't do anything important. All you can do is have a random store with a bunch of crap in it. And this girl is complaining to them and it just got back to me. “Clickfunnels is too limited.” Are you kidding me? The only thing that's limited…I told them, “This girl sounds awesome, but she's all concerned about a couple of pennies over here, but if she would just turn her head there's tens of thousands of dollars over there. And she's tripping on these pennies because she's getting all caught up on that. But if you look at it from a different perspective, turn your head a little bit you're like, ‘Holy crap, wait. Screw those little pennies. There's a crap ton of money right there. Let's run that direction instead.” So I'm trying to explain that to them. And then one thing while I was talking to him, I sent them an email and then I recorded an audio to explain to him a little more. I said something to him, just the top of my head that all the sudden was a big aha moment for me. What I told him, “So you guys have this company that's doing well and you want to grow it. The problem is you're outsourcing the marketing.” I understand outsourcing the fulfillment of the marketing, but outsourcing this strategy of the marketing to somebody that doesn't understand it. If you look at the marketing and the sales, that piece of it, that is the sex of business. It's the most pleasurable, most fun, best thing in the world. That's how you get customers. That's the best part. Then afterwards you've got customers, now you're going to soccer games, you're doing homework and all the other stuff, and if your kids are awesome like mine then it's amazing. But the reality is the best part of business is not the fulfillment of the products, or anything else, it's the selling. That's the best part. And I was like, “Literally, right now you are outsourcing your love making. Why on earth would you ever do that? That's the best, most important part of the entire business. Everything else is just the stuff you have to do so you can go and have sex again. I apologize for those listening like, “Russell, you're my nice Mormon friend. Why are you saying these things?” But it's true. Think about this you guys. That's what that is, and if you are outsourcing the strategy for your marketing, you are literally outsourcing your love life. How well do you think your marriage is going to be if you are outsourcing that piece? It can't be good. It doesn't matter, it cannot be good. What I've found with all these people I've built funnels for, not all but for the most part, the one commonality is the entrepreneur is the artist who's good at doing the thing. So their trying to outsource their love making and they want their company to grow. You cannot do that. You can't. If you outsource that in your marriage it would not grow. And this is the exact same thing in business. Again, you could hire people to do that actual fulfillment, but you as the entrepreneur, has to be able to think through the strategy because that's the key. That's the most important part of this entire business. People always laugh. “Russell, I've got this kind of business, I don't know if what you do would even work for me.” Are you kidding me? What I do works for every business. It's the strategy behind it. You can give me any product off the street and I can plug it into one of our strategies and it would work. I'm driving down the street and I can a payday loan place, a cigar walk-in place, there's a cabinetry place, an ink place. What else we got? Home furniture, the DMV. For every business there I drove past except for the DMV, their screwed because they're run by the government, which is a whole other story for a whole other day. Every other business, I don't care which one, you could hand it to me and I'd plug it into one of our strategies and it would work. Because I understand that piece of it and it's the most important part. So I told my friend, I said, “Look the people I like working with are companies that the entrepreneur still runs the business and the entrepreneur is obsessed with the marketing of the business.” And I started thinking about that. Hey tomorrow I get to see the Inner Circle members and guess what? The one commonality with every single person in our Inner Circle is that the entrepreneur still runs the company and the entrepreneur is obsessed with the marketing of the business. And guess what the commonalities between all those companies are? Holy crap, they're successful. I don't care what it is you do right now. You could be selling fish, you could be selling McDonalds, whatever it is does not matter. Until you become obsessed with the marketing of that thing, you're going to struggle. You will hit plateau's you will not be able to grow because you're outsourcing your love making. And until you take that back in and take the responsibility and the own-ness on your shoulders, you are going to struggle consistently until you do that. So that's my message for you guys today. If you are an entrepreneur listening to this and you run your company and you're obsessed with the marketing, which I'm guessing if you're hanging out and listening to me you probably are a little bit into that. And if not you're going to be getting more and more into it. I would say become obsessed with it. That is the only thing that actually matters in a business. So crazy is the fact that in 2008, the economy's crashing and everything, and my friend works for the marketing department of some company and the economy started collapsing so what do these morons do? They went and they fired the marketing department because it was too expensive. Do you guys see any problems with that? That's like driving a car and it's about to run out of gas, and you're like, ”Crap, I can't afford gas.” So you stop putting gas in it. And what happens? The car stops running. It's a self fulfilling prophecy. It's insane. They fired the marketing team because they were tight on money and the whole company, bankrupt. How do you not see that one coming? I remember there was a Dennis Leary stand-up comedy thing one time. He was talking about different deaths. He was like, “Did you ever hear of Lou Gehrig? He died of Lou Gehrig's disease. How did he not see that one coming?” That's how I feel. Oh crap, our company's struggling, lets fire marketing and sales. They cost the most. They're the only ones that actually matter. That's what gets customers to give you money, which makes everything else work. Everything else is fulfillment. And obviously your fulfillment has got to be good or the customers will not come back to you. You can sell something amazing once, but if the support and fulfillment is not awesome, that's the other side. There is value in that, just like after you……in your marriage, then you have kids and your kids are amazing and there's so much value and blessings that come from that. But if it wasn't from that act. You cannot have a family unless you have sex, it's impossible. Look around, there's a whole bunch of people around. They all got here the exact same process, without any exception. There's only one way it comes in. Same thing, the only way cash comes into a business, is through this one thing. If you are outsourcing that piece to somebody else then your marriage, your business is in trouble. So now it is time you guys, to take it back upon yourself and say, “Look, I've been trying to outsource this, but I care enough about my business, customers, and the fact that hopefully I want future customers someday, that I'm going to make this my priority.” So the next question, “How do I do that? How do I geek out on this?” First off, hopefully keep doing what you're doing. Listening to my podcast, reading my book. There's other great marketers out there as well that you can geek out on. I'm not saying that I'm the only one, because I'm definitely not. There are people way cooler than me. But plug in somewhere and study and learn and become obsessed and think about it. If you sit there and just think for a while, it'll be amazing all the ideas that kind of pop into your head. And that's the core piece you guys. Nothing else really matters. So whatever business you are in, realize that the only business you are really in is the marketing of that thing. It's the only business that actually matters because the other business of the thing that ou actually do, will not survive long, will not get into the hands of people. Will not change people's lives or the world unless you become obsessed with the marketing of that thing. That is the commonality among everyone successful that I work with. It's funny, I was talking to one of my buddies., BJ Wright, he was talking about how in business there is the is initial lift off time where it takes an entrepreneur with pigheaded disciple who doesn't have any logic or reasoning to go and to push this thing into orbit. And it's hard for those of you guys who have done it or are doing it right now, you know it is not easy to lift one of these puppies off the ground. It's just like there's a rocket on it. A rocket goes off and you look at the space shuttle, there's this spaceship and there's all these huge rockets and so much force and momentum and inertia to get it out of the atmosphere and eventually you get it out into where it's in orbit. Where it's not being sucked back down by the gravity of it all. It's in orbit, hanging out and floating around the world. At that point you can go plug in the Harvard MBA's and all the professional people and that kind of stuff. What's funny is at that point unless they totally screw it up, you've got enough momentum, you've got enough critical mass that it's going to survive. I've got, I'm going to pick on some companies, one really good example of a company here in Boise. I have so much respect for the people who began it and some of the people who run it. They're in kind of this boat and it's Clickbank. Clickbank, there was a time when it took a lot of initial inertia to get it off the ground and get it into orbit. And now it's up there floating around the world and the moon like a satellite. It's out there. It's amazing how many things that these Harvard MBA's to bring in to run it, how many things they have done to try to destroy this thing. For those who have used Clickbank over the last 5 or 6 years, you've seen it. They've done so many things, it's almost like when Trump gets up and starts talking and says something. You're just shaking your head like, “Are you serious? You said that? Why don't you think for 5 seconds before you start talking? It would save everybody a whole bunch of headaches.” And it's kind of the same thing. Clickbank does thing after thing and it's just like, wow. If it wasn't for the fact that they were already in orbit this whole thing would be crashing into the earth and it would be done. It would be dead. But they have so much critical mass, some entrepreneur's worked their butts of to get into orbit, no matter what these people do, it's really hard to break a business. And that's when you outsource your love making. When it's in that spot and it's gonna be alright. But everything prior to that, it's got to be you. You are the only one who cares enough to be like the 3 huge rocket things that with the jet that push it into orbit. That's the hardest part. You can't pay somebody to do that because they don't care enough. It's not just something like……I think that's why…..you know how anti-VC money I am, but that's what screws up most businesses. You get this person with an idea, they then get someone to come in and give them, here's $5 million. They strap on these rocket engines and it shoots into orbit. Now plug in all the MBA's and the MBA's freaking screw it up and it's not really in orbit because there was no foundation built by an entrepreneur to shove that thing up into the atmosphere. And these companies collapse. That's the Dotcom Secrets bubble over and over and over again. Nobody freaking pushed that thing into the atmosphere. Someone just cheated and bought their way in and because of that, these companies collapse. It's rare that you get companies that survive that. I got a long ride this morning, you guys. You have to bear with me, we're at 14 minutes, that's like twice the length of a normal podcast. I hope that that makes sense. And I hope that it inspires you as the entrepreneur to get your mind back into the marketing of your thing. Because you are the few that will get into orbit and someday it will be up there and you can plug in some MBA's and they'll screw it up for you but it won't matter because you did such a good job getting it off the ground that at that point it doesn't matter. But today's the time for you to become obsessed with the marketing of that thing that you do. And that's the most important thing you can do. There you go guys. I hope that that helps. I got eleven minutes til Inner Circle starts and I'm stuck in freeway traffic not moving. So my friends in the Inner Circle, if you hear this and I'm not there yet, I apologize, but I'm hustling and I will be there soon. With that said, you guys, I appreciate you all. Thank you for being entrepreneurs. Thank you for focusing on your marketing. Thank you for caring about your customers because if it wasn't for people like you, the world would not keep spinning. It would keep spinning literally,  but…..it would be in trouble. I'm looking as we've got this whole election thing happening in the next week or so, how messed up we really are. There's no hope. No matter what happens, its bad news blues either way. The only thing we can control is what we do and ho we market our business and how we change people's lives. So quit focusing on the election, it doesn't matter, your vote doesn't count. Just kidding it kind of does. I'm going to vote, don't worry. Don't stress about that, it's so far out of our control. Focus on what is in your control. The government is going to jack it up. They're going to give us new rules, a new set to play. It's like you're a kid and you're playing a game with your sister and you're thrashing her, and she's like, “Oh wait, the rules just changed.” And she's changing them and then for a while she starts thrashing you and then you figure out the rules again and then you win. Wrestling is the same way. When I was in high school, we used to cut a lot of weight. I was cutting about 30 pounds a week. I would weigh in on Monday at 160 and I would wrestle on Friday at 130, so I was cutting tons of weight. Then my senior year two kids actually died. Two or three kids in a month period of time at the college level died cutting weight. So they changed all the rules, which they should. It was great, and it's been a thing that's been good for wrestling. But they had these new set of rules of how to make weight and they were ridiculous at first. I would have had to wrestle heavy weight based on their rules. I was no, I got to be a 165 pounder. So I'm in college and the first year everyone is freaking out because no one can make weight and it's all jacked up. But then within a couple of months we figured out the system and how to beat it. And even with us beating the system it was still better for wrestling, first off. Don't say that……..it's awesome. We figured out how to bend the rules. What we found out, so the way that……..sorry it's a long commute, you guys get all the stories in full detail. So the way that the new rules would work is that basically you come at the beginning of the season and they test your body fat percentage and then you had, they test your body fat percentage, and you had to wait, and then you had to do a hydration test at the same time. And based on that they give you a calculation of what you're able to cut your weight down to. The problem was, you come in and they take your body fat percentage and that's first thing. The wrestlers were skinny. I was like 7 percent body fat back then. The more your body fat percentage was, the more weight you are able to cut, because they figure if you're a 5 percent body fat, what would you be at? And that's how they figured out the ratio. So what we learned is someone does a pinch test and they have to pinch you, if you flex your muscles, it pops you up about 3 or 4 percent body fat. So we figured out one way to try to tweak the system. Number two is if any of you right now were to go take a hydration test like the test we had to take, you would fail. It's literally impossible to pass hydration tests. Unless you sit there and you drink four or five gallons of water right before. So what's the problem, a gallon of water is 8 pounds. So just to pass hydration test, you basically have to gain 8 pounds, which is all sorts of messed up. So we'd fail our hydration test, but we had so much weight that we couldn't hit the metrics. So finally one day, I don't know who the genius was that figured it out, but somebody figured out, “Hey what if we get super hydrated, drink a whole bunch the night before, come in the next morning, don't pee, hold all that hydrated pee inside your bladder and then go put on your plastics and cut weight for 12 hours, lose 15,20 pounds, then when you go to do your hydration test you”……because you had to do all three of these things at the same time, body fat, hydration and the pinch test. So then you got this hydrated pee in your body, even though your body is completely dehydrated, but your bladder is full. So basically for 12 hours, you'd have to pee so bad, you were going to die because you just drank a gallon of water the night before. You're like, I'm going to die literally. But you have plastics on, weight cutting. 12 hours your cutting weight and you're trying to hold this pee in, and then you go and you do your hydration first, so you pee and all the pee in your bladder's completely hydrated because it's from the night before, and then you pee out 8 gallons, so you lose 8 more pounds and then you lost the other 15 pounds through cutting weight that day, and then you flex on pinch test and move between those three metrics, now you're able to hit the weight you need to hit. So it's like, the rules are going to come out and they're going to suck, but as soon as we think through we're going to find a way. And as entrepreneurs that's what we do, right? I mean, the wrestlers figured it out, and I love my fellow wrestlers, but we're not the sharpest group of males in the bucket, you know what I mean. So we figured that out, I just know the entrepreneurs, the government is going to jack things up. Raise taxes or change things or do stupid things that only make sense to people that aren't us, and it's going to suck for 5 minutes. We'll figure out a work around and be back to normal. So don't stress about it, just stress about learning how to market your thing better because that's the only things that's really going to matter. So there you go guys. We are twenty minutes in and I am right close to the hotel. So I'm going to leave for today. Hopefully you got your money's worth and a whole lot more. Now if you guys ever need to cut weight you know the secret, which is pretty awesome. I hope that helps. Alright guys, I will talk to you soon. See you guys later, bye everybody.

My game-plan for personal growth so that I can increase my contribution. On this episode Russell talks about the six human needs that Tony Robins teaches about. Four needs of the body and two needs of the spirit, which he explains in depth. He talks about how he plans to enter a new growing phase in his life which will lead to more contributing. Here are some insightful things you will learn in today's episode: How Russell spent hundreds of thousands of dollars in courses in order to help himself and company grow. Why Russell believes that the cycle of growing and contributing needs to be constantly moving in a circle. And what two major things Russell is going to do with his team to help him grow in his business and in his personal life. So listen below to find out how Russell plans to continue to grow and contribute in his life. ---Transcript--- Good morning everybody, this is Russell and I'm so excited to be hanging out with you guys today. I don't know about you, but I'm so excited for today. A lot of cool things happening over here. First off, I woke up this morning at 4:45 and jumped in the float tank and did some floating and meditating. I haven't quite figured out the whole meditation thing yet, but I'm trying. It's really hard. Maybe someday that will work. Regardless, I got to float in salt water, and it was warm like a bath tub for a long time, so that was sweet. I went and lifted weights with Dave Woodward, which was awesome, and then hung out with the kids, and now I'm heading into the office. So a couple of cool things, one is we're doing this really cool project with Fiber Fix, is a cool viral video that went viral a little while ago, but their funnel isn't converting, so we're doing this swap with them. They're going to help us with this video in exchange for us helping them with their funnel, if we can beat their funnel. So the test goes live today and I'm crazy, crazy proud of the funnel, so I'm excited to see how that goes. So that's going live today, with a bunch of other things. But what I wanted to talk to you about today, because this is an exciting day, when I start talking and geeking out and getting really excited about it. And it kind of ties into something I've been thinking a lot about, and I've even done some podcasts about this. But I want to bring you guys in on this thing because it's going to be really cool and exciting. If everyone is doing it, we're all going to grow together. So you can choose to be part of it or not. But if you choose to be part of it you will see insane amounts of growth in your life. So here's what we're doing, first thing, I need to set this up a little bit. If any of you guys have ever studied Tony Robins, one of the things he talks about is the six human needs. There's four needs of the body and two needs of the spirit. Our body, a lot of people never actually get their needs of their spirit met, they just don't because they never get to that level. But everybody gets the needs of their body met. So the needs of the body, I don't know how many times we have to go into this. Basically there are four human needs. Four needs of the body. One of them is significance. We need to feel significant. The opposite of significance is the second one, which is love and connection.  So there's this internal dilemma we have as humans. We want to feel significant, look how great I am. But we also want love and connection, which is like look how great you are. There's this connection. So two of the human needs. Then there's, I'm going to blank out right now….Love and connection, significance….then you've got variety. We need excitement, change, all these things happening. But we also want certainty. So there's the other two human needs. Variety, which is craziness and new things, and then certainty which is like, I need to be certain in everything. So during this podcast, I don't have time to go into all of those things. I've done some podcasts in the past and maybe I'll do some in the future because it's exciting. Part of our whole goal here on earth and in this life is to master our body. So understanding those first four human needs and how to create addictions and how to break addictions all through those human needs is fascinating and we could talk about that for a year, in fact, maybe I will sometime. But after you get the body mastered and figured out, the next step are the needs of the spirit. The first need of the spirit is growth and the second is contribution. I always think about this, there's times in people's lives where we need to grow. You go to school, you're growing. When you are starting new career, you're in a growth phase. There's a time in your life when growth is super important. But eventually you start to grow and some people get stuck in this. They learn and grow and study and they love going to school, they grow, grow, grow  but they never transition to the next need which is contribution. When you're going through this growth phase, you're trying to become something. But eventually, if you just keep growing, the only person that benefits is you, which is kind of a selfish need when you look at it. But it's necessary because as you grow and as you become something more than you are now, then you can turn around and contribute that to other people. So you contribute in a lot of ways. As an employee, you're growing and then after a while that growth of what you've learned you start contributing to your company and help some people. If you're an expert, for a while you're in a phase where you're trying to learn and become something and then you turn around and start teaching and coaching other people and now you're contributing. So there's this transition from growth to contribution that's fascinating. And again, we could talk about that forever, it's so exciting. But that's kind of what I wanted to do today. Dave and I are talking about today about a bunch of things we want to do. We thought how fun would it be to create a phase in our life right now where we get back to growth. In Clickfunnels, what we're doing, we're in this huge contribution phase and we're contributing. And I feel like, me personally and everyone on the team…..me personally, I went through ten years of growth, trial and error. Learning and studying and everything to be able to contribute at this level we're at right now. And the problem is that I've seen this so many times from friends and mentors and people I know. There was a time where they grew and started contributing, but then they stopped growing and then the contribution stopped. And it freaks me out and I do not want to be that person who is not able to contribute anymore because I stopped growing. I think there is a cycle between growth and contribution. Because as you contribute you start growing. And then it grows and you….there's a really cool spiral that makes everything rise together. It's been a couple of years since I've focused on my own personal growth. I do things here and there, things are happening where I'm trying to grow. But not where I was like, I'm going to go back and grow and really focus on growth for a period. I don't know if that's a month, six months, a year, two years. I don't know what that is, but I feel like right now if I focus more on growth, it's going to make my contribution bigger. So I'm excited for that. I think back about the big growth phases in my life. When I first started this business, I went through a huge growth phase, where I was consuming for 18 months. I think we all do this, we consume, we learn, we're trying things. We aren't having success yet, but that growth we go through is what makes it so we can contribute and if we don't go through that, it's hard. In fact, it's funny, it's one of the things that….yesterday my coach, Tara that I was working with talked about. Some of the people we work with, we're giving them….we're building out a whole funnel and giving it to them and they didn't have to grow to get it, so their struggling to have the contribution and have an impact on their business because of that. There's value in going through that growth phase. So when I first started my business I went through this huge growth phase that got me from not knowing anything to, “I now have something that I'm selling online.” There's a huge initial growth. And then I started selling stuff and it was awesome and it worked for a while. Then I kind of stopped growing and I was just contributing from the momentum I'd gotten from my initial growth phase. And I was doing well, and probably the next year and a half, two years, I was in that contribution phase and was doing well. But then I started making enough money where I could start blowing money on courses. Right now, we're moving. We're about to move offices, so I'm trying to clear off my 1,000 book shelves. It's insane. Everyone in the office calls me a book hoarder and a course hoarder. And I'm totally hoarding these, but I went through this phase then for the next probably year and half, two years where I started buying everything. Literally hundreds of thousands of dollars in courses and trainings and books and CD's and everything. And I went through this time where I was just geeking out and studying everything. And what was cool at this point, I had this little business it was fledgling, it was kind of doing well enough to support itself and give me money for my addiction which became marketing books and courses. But as I would learn things I would immediately go back and apply to the business and we started growing. Probably two or three years I went through this phase where I was buying everything. All my money went reinvested back into education. And I was going through this huge growth curve which gave me the ability to contribute more. And after two or three years of that, then I stopped focusing on growth and started focusing mor eon contribution. It was good, and that's kind of what brings us to today. So I kind of want to stimulate a growth period in my own personal life and my team's life. I want to challenge you guys to do it as well. .This is what we're doing. Dave and I talked about it today, I'm going to have a meeting when I'm at the office and get everyone on board because it will be fascinating and cool. I've basically been taking all of my courses, because in the move I'm trying to clear off bookshelf space. I've got hundreds of thousands of dollars in  courses that I'm ripping all the CD's and putting them in audio format and putting them on my iPad and my iPhone. I've got maybe 50 or so courses now that have been switched to that. I've got every Dan Kennedy course ever created. Every Jay Abraham course created. Dan Solomen, Matt Furey, John Rees, Mark Joyner, all of the classics, all of the good ones. Everything. So now they're in a format where I can start consuming them. So I'm going to do this with my team, I'm going to get all the people that, not everyone geeks out with this, but there's a group that do, and I want to get the 5 or 6 of us together and say each Monday or Friday we'll pick a course and each person picks a different course. Then you've 7 days to speed learn it. Go through it, take notes, study it. And then the next week later come back together as a group and say, “Okay, what did you learn from this course?” and have everyone share it. “These are the 5 or 10 things that I learned in this course that are applicable to us.” So I just got this growth and I'm going to contribute it back to you now, and we can contribute it as a company, now the growth flows into contribution. And I figure if there's 5 or 6 of us pounding through an entire $2,000 marketing course each week, I think the growth and contribution we'll be able to do is going to be insane. So that's part number one of this. That's what we're going to do. I would recommend you finding a group of peers or friends or people in the Clickfunnels group, or people who work with you, but find a group and do this together. This is something that's hard to do by yourself. If you've got some accountability it will be easier and better. It doesn't have to be a $2,000 course, it could be an audio book, it could be pounding through a book a week. It could be whatever that is, but find a way to compress decades of information into days. Tony Robins is the first person I heard say that, he said, “You can read a book that takes a decade of someone's time and energy and put in a format where you can consume it in a day, and you can literally learn in a day what took somebody a decade to learn.” That's the power of books. That's what I want to do through here. I want each week for me to get a decade worth of stuff in a couple days. But multiply that by 5 or 6 guys on my team. I'm getting half a century  worth of stuff every single  week.  And as a team we're growing and contributing and it's going to be awesome. That's kind of the first step. The second step is, and I talked about this a little while ago, I want to, not just from a learning…..Did you hear that car, some guy thinks he's way too cool. So that's the firs thing, the second thing, I don't just want to grow from a learning standpoint, that's a big piece of this. But the other piece I want to learn, is I want to grow in other aspects of my life as well. I'm going to use this opportunity fo rboth. What we talked about doing today, Dave and I. And I talked about this a little while ago, figure out all the different tests we can take on ourselves to figure out where we are in things. So Wellness FX for example, has an amazing blood work. You can do all this blood work and they ‘ll give you back this panel for everything, your testosterone levels, your fat levels, your cholesterol, everything. So I'm going to go and I think Dave's going to go and try to get everyone else to go do  a Wellness FX and get our initial blood work done, and I want to do another food allergy test. I want to do a 23 Me test, which is like, I actually already did that one. But everyone else is going to get a 23 Me test, which is going to tell you your genetics. We're going to make lists of as many different tests like that we can take. Personality test, we did a disc profile recently. Other ones like that and try to get baselines of all this stuff, so I get to become more aware of all this stuff. My body, my personality. The love language test, all these things so I have a better picture of where I'm at to figure out where to grow from there. Half of growth is being aware of where you are today and most of us don't really know. We're kind of just wandering around bumping off things and hoping we'll eventually get to where we want to go. But the best way to get to where you want to go is having a map to help you get there. So we're going to be doing all these tests to figure out , here's the game plan and map of where we're trying to go. We're going to make an excel sheet and bust out as many tests as we can find. Personality, health, blood, urine tests, if that's what it takes. I don't care, whatever it is. Take tons of tests so we can get some baselines as well and from there make cool decisions. So that's kind of what's happening. I'm going to meet today with my team and see who wants to get in on it. And we're going to start going through a huge growth phase of our learning and also getting tests done to figure out where we're at and figure out how to evolve and grow from there. So we can grow more, contribute more, and help change the world even better. I don't know about you, but I've got some big visions to change the world and I feel like we've just gotten started. Anyway, I hope this gets you excited, it gets me excited. What I would do is find 3 of your friends and have them listen to this podcast and become accountability partners. Each of you pick a book or a course a week or whatever it is and start mass learning and figure out how you can apply it to your businesses and figure out how you can apply it to your life. If you wanted to test things as well. There's a bunch of them, Wellness FX is a great one, it's kind of expensive. But you get all your blood work on everything, it's a good place to start. The Disc Profile is awesome. If you're in my inner circle, we're giving everyone in the inner circle the Disc Profile and Mandy is our, besides me, the other coach in the inner circle. She's coaching everyone through which has been amazing. But start finding those things so you can start getting baselines of where you're at on everything. It's going to be a fun project. So there you guys go, operation growth has now officially begun in my life. And it's now, you've got permission to start on your life as well. I hope that helps you guys. I'm at the office, I'm going to go have my meeting. Talk to you guys soon, bye everybody.

My secret ninja system for getting a lot of crap done fast. On today's episode Russell talks about having a lot of projects this week and how he manages them in order to get everything done when he originally planned. You'll also get to hear about all the exciting things he's working on. Here are some of the fun things to listen for in this episode: Who Russell is working with to get a new video quiz put together and how he may get it for free. How Russell plans to get 8 different things done on a pre-determined day. And how he is able to be a good project manager despite failing his project management classes in college. So listen below to find out how Russell is able to get things done by his deadlines and to hear some the exciting things coming soon. ---Transcript--- Good morning everyone, this is Russell. I hope you guys are having an amazing day so far. It's bright and early for me. My wife actually left me today, not like the real way. She's going out of town on a girls trip for the next four days, which is scary and exciting and sad and happy and everything wrapped into one. So I saw her off this morning, she jumped in an uber and took off and now I am the mom and the dad. But we also have an event this week, so I'm driving right now to certification program and I just basically do the first 2 hours in the certification event which starts in 28 minutes and I'm totally stuck in traffic. So I'm hoping and praying to get there in time. But it opens up a little window for us to hang out and talk about some important things which is pretty cool. Also today, thanks to Bart Miller, some of you guys if you are faithfully listeners and fans and followers, you know that we're creating a tv show called Funnel Hacker TV and one of the episodes was with a guy named Robert Jones, who owns a beauty academy and we're basically building out a whole funnel with them and his business partner is Bart Miller. And Bart and son are super cool people. Anyway, while we were out there they took me on a shopping spree to teach me how to dress. So they got me skinny jeans and shirts with cuff links and weird shoes and all these things, which is totally not Russell things. But today I'm wearing brown shoes, gray socks, skinny jeans, purple shirt with cuff links, and the cuff links look like Clickfunnels gears and it's so cool. But I totally feel like not me. But whatever, that's what we're trying out today. So I'm heading in right now and just getting so, so, so excited about so many cool things. I don't know about your guys, the other night I read my kids a book, If You Give A Mouse A Cookie. You all remember that book right? If you give a mouse a cookie, he's going to want a cup of milk. If you give him a cup of milk, he's going to want a look in the mirror to see if he's got a milk mustache, if he's got a milk mustache he….if he sees his milk mustache he's gonna know his hair's long and he's gonna want to give himself a trim. If he trims himself he's gonna have hairs…..and it goes through this huge thing. And the mouse ends up at the very end of it drawing a picture and putting it on the fridge. Sees the fridge and realizes he's thirsty and wants a cup of milk. You know what would go good with a cup of milk, a cookie. And that's the whole book. So I read it to my kids the other day and then Monday came and I was like, “Here's my major project I'm trying to get.” We're revamping how we do our auto responder sequences, and really excited. So okay, this is the plan for the next two weeks focusing on getting this piece rebuilt and dialed in and I'm really excited for that. So we started mapping the whole thing out and getting everything in place but then we're like, “Oh to get all these things done, we can't do it yet because this has to be in place.” Which is all auto responders for us. If you look at, if you read the Dotcom Secrets book, we have value ladders and move people up through a sequence. For me,  basically all of our auto responders are leading on the front end  are leading people to this new quiz funnel we're building where we have a really cool quiz, which identifies which one of 6 or 7 types of businesses you are. And there are 6 or 7 webinars in the back depending on what type of business you are. And you watch the webinar and we follow a sequence very specific to your niche, your industry, your market. And it's amazing. But that means before I can launch the email sequence I have to have the quiz funnel done. The quiz funnel means I have to get 7 webinars done. Then in front of the quiz funnels, I wanted to do a really cool video to make a quiz funnel, which means either I gotta make a video or we gotta hire someone to make a video. If we're going to hire someone to do the video I want them to be the best. I think I told you guys yesterday, we had a couple of calls from the Harmon Brothers, who did Squatty potty and Fiber Fix and a bunch of amazing videos. And they need help fixing the Fiber Fix funnel and I want a video so we're trying to swap….I don't know if I told you this, they charge $500,000 to make a video, it's insane. So I was like, okay that's cool. How about I do your funnel for you, in exchange for video. So I'm trying to negotiate that, which may or may not go through. At the same time I'm also talking to the Ackerman Brothers, who are these other guys who worked on the Poopourri video, really good script writers to write the script. I'm also taking my own whack at the script because I was like, well crap. I've written a couple of scripts in my day, maybe I can write it. So I started writing this really cool script based on the difference between being unemployed and being an entrepreneur. The fine line between being unemployed and being an entrepreneur and the whole script that I was writing is like, this dude down in his mom's basement and his mom's like….”Hey, what's your son do for a living.” “He's unemployed.” And he's like, “Mom, I'm not unemployed, I'm an entrepreneur.” There's a fine line between unemployed and an entrepreneur. What is that line? And they start going into all these different things. Just showing that fine line and the fine line is a funnel. So we're writing that as well, so now I've got three potential things, writing scripts and if I do write….and if the Harmon Brothers write the script I gotta fix the whole Fiber Fix Funnel. And the way it's working with them, is basically I put the owe-ness on me. I like doing that sometimes. They showed me their conversion rates on the funnel and they told me what their conversion rates needed to be to start scaling media. So I told them, I'll do this. I'll do the work for free and you don't have to do anything unless I beat that control. Unless I get to the numbers you're looking for. So they were like, sweet. So I basically gotta come and do the whole thing for free. And if we smash theirs, which I know we can, then I'll get them to do my thing for free on the other side. So I got three people working on the script. So when the scripts done, then the webinar will be done, and when the webinars on the backend. So then we look at the webinar and basically these new webinars are going to be kind of front end of where everything is leading. So I'm changing the webinar pitch a little, similar but just kind of make it more mainstream. Right now the current funnel hacks webinar is very much towards, positioned towards the internet marketers. Because that's like, this sexy candy that gets my market excited. But as we go more mainstream it's a little over a lot of people's heads, so it's not dumbing it down, but changing the language patterns. So all the seven webinars we're kind of rewriting to match the language patterns of each of the industries. So then on the back of it, we're tweaking the offer, which means we have to change the product a little bit. So I'm like if we're selling funnel hacks, we should go back to funnel hacks and make a new version that's even better, and then we're like if we redo a version and it's even better, we should also have a physical product in the mail because it will increase stick rate. Because if we increase stick rate it drops churn and everything else. So then we're like, well now we gotta make a physical product. So then we started to look at the types of physical products, and there's binders, there's DVD's, there's booklets, there's USB cards, there's all these kind of things, so we spent a whole bunch of time going down that rabbit hole. That was yesterday. So it started with, “Hey this is the project.” And then it was this whole if you give a mouse a cookie thing that took us on this huge, long path and I realized if I want to get the email sequences done I've got to update the core funnel, I gotta update the course, I gotta update the webinars, I gotta update the quiz funnel, get the quiz funnel done, then I can do the email sequences. And in my mind, I'm like I want all that crap done today, I don't want to wait six months or three months or even a month. So now it's like, how do I get all that done in the next two or three weeks? And that's the question. Some people ask me, “Russell, how do you get so much done so fast?” And for me it's because of that. I'm so impatient. In my mind I can see it all and it's amazing so I want it all done today. So that's what I'm going to do at night. Since my wife's not here I got all night long to work. So as soon as I get the kids to bed I just added 4 or 5 hours to my work schedule until I pass out. So that's what I'm going to be working on for the next few days. It's going to be so exciting and so fun. I'm just curious on you guys, if that ever happens to you as well. So amongst all of that, that's my project for the next however long it takes to get done. Plus we've got I think 7 funnels for people, or maybe 8 funnels for Funnel Hacker TV people that we've filmed part of the episode and we've got the funnels partially done. So this week we're also launching Mark Joiners new mind control marketing funnel, which is so cool. It turned out amazing. Sean Stephenson, we did a webinar, not a webinar, we did a membership site funnel for him. I got the videos back and they turned out amazing. Anyway, Biohacking  Secrets, we're launching the Biohacking store and Biohacking week. All those projects. Plus book number two, this week should be done with the first round and then we start the editing process. I can't tell you how excited I am for this book. Those who've been following, you know this summer I had about 230, 240 pages done of the book and one night I was sitting there reading it and I just wasn't happy so I opened up Snapchat, I highlighted an entire book and deleted. Started over. And it was scary and one of those things just like, man I've spent six months doing this. And everyone who had read it was like, this is a really good book. I was like, I didn't sign up to write a good book. A lot of people write good books. I wanted to write a great book. I talked to you yesterday how good is the enemy of great. So I deleted it and started over. I tell you what, now it's a great book. I am very enthusiastically proud of it now. And I think that it's going to change. Honestly, I mean it's kind of one of those things people always say, we're trying to change the world. But I honestly think that this book and the platform, obviously Clickfunnels behind it will change the world and that's what I'm so excited for. So there you go you guys, if you give a mouse a cookie. If you give Russell a cookie, that's where it goes. If you're all like me, and you're an entrepreneur who does that, don't feel bad because I do it too. So the question though, is it happens to most people, including me. Even last night I was sitting there like, I'm overwhelmed. I don't even know what to do or where to go. So for me I just, one of my processes is, the day after I get done with an event is kind of write out all of those milestones and then place them in a chronological order. I think the problem that most people have; including me is that we'll see here are the 8 things I have to get done, so we start dabbling in 8 of them, and we'll do a little here, a little here, a little here and nothing every gets done because you are slowly pushing forward 8 things. So what I do, and hopefully this is the nugget of wisdom at the end of this. So after I get the, let's say 8 different major things done. So I know there's a quiz video, there's a quiz funnel,  there's a new webinar, there's a home study course, there's an updated online course, there's the email sequences. So there's the major…big things right. And the first thing I do, day number one is that I know that each of these things, it's kind of like… I failed all my project management classes, which is funny basically that's all I do all day is project management. But I know there's an order. I'm like next Thursday I want to work on this. I start working on Thursday, but the logo guys haven't gotten back to me, all the pieces I need to execute on that thing, I don't have. Then it's like, crap okay. You start tasking out everything, you come back a week later and hopefully you have those things and all that kind of stuff happens, right.  So for me what I do is the first day is I go and I map out, here's the 8 things. Then I look at what are all the things that I know I have to have to get this project done that take time, that aren't on me. So logo people, copywriting people, design people, logo's, merchant accounts. I look at all of those things that I know that aren't me just sitting down and grinding it out. That for me to sit there and be able to grind it out, I have to have all these assets to make it possible. So I'll probably do that today, just go out and start tasking out all the tangible pieces I know I need to get this project done. Now everyone's got it, so now in the background they're all working on a dozen different things that I'm going to need in the future, but I don't need yet. But I think through that ahead of time, so they're all working on everything, then I pick whichever one, honestly the one that gets me the most excited. And then I dive into there hardcore and I focus on that. And I get it done. And then during that interim while I'm getting it done all these little pieces will be coming back and I'm like cool and I take them and throw them in a Trello board, I keep putting all the assets in there so I know that hey next Tuesday is the day I'm focusing on this. Everything's there and Tuesday I log in and boom I can just run. There's nothing holding me back. So that's kind of how I work. So I hope that kind of helps you guys. Because I know  a lot of people get stuck in that paralysis, or the process of I'm trying to work on stuff, oh I don't have anything that I need to work on it. For me, that's the number one thing, making sure that all those external things that I can think through that take more time than I'm going to do on that day to make sure they're done. For example, this week we had a planning meeting for all the different funnels that we're doing Funnel Hacker TV and I was like, okay here's all the funnels and I was like, okay it's Thursday, so that's tomorrow it's Biohacking Secrets day. So Thursday we're building these two funnels, they have to be done.  Here's the pieces I need. l was like Anthony I need this, this and this. Designer, I need this. So I gave everyone all the things I need. So the lst three days I've been coming in like crazy. I even hired some copywriters to do some bullet points. I sent them a whole bunch of stuff. I'm like I need these Thursday morning, can you do it. And they were like, it's an extra $500 to do it in two days. I'm like done. I need them by Thursday morning, because Thursday morning I know I'm sitting and I have to get that funnel live so if I don't have those, the whole thing falls apart. So that's what it's all about for me. It's just making sure that everyone knows this is the day I am sitting down and I'm focusing on launching this project, so if I don't have all these pieces back by this time, you are fired. Or whatever that might be, you know what I mean. Because I don't know about you, the worst feeling in the world, is you dedicate a day to get stuff done. Like I know tomorrow is Biohacking Secrets day. And I'm going to be busting out 2 funnels for them. And I know next Wednesday I'm finishing Mind Control Marketing with Sean Stephenson, so I have to have all those assets back that day, otherwise I wasted the day. I don't want to get the funnel halfway done and have to rebook another day to get things done. I want to have everything done so that when I show up I can start, I can end and I can wrap that day up and know that projects completed. So what are all the things I have to have to get that done in time. I have this huge dump truck in front of me going two miles an hour. So yeah, I hope that helps. I'm at the venue and I'm actually fifteen minutes early. Well I still gotta get in the parking garage, but as a whole this is not too shabby. Alright you guys. That's all I got today. I hope there was some value there. I hope that you guys probably don't do as much stuff as I do because it's harder to get stuff done, but if you do hopefully that gives you guys a couple of ideas of how I do it. I appreciate you all for listening. We'll talk to you guys all again soon.

Step 2 of 3 in building your own cult-ture. On today's episode Russell talks about filming the second episode of Funnel Hacker TV and what it's about. He also goes into details about the part he's currently writing in his book Expert Secrets. Here are some interesting things to listen for in this episode: Find out what the next episode of Funnel Hacker TV will be about. What part of the Expert Secrets book Russell is working on and how he was able to write it. And find out why it is so important for you to have a cause in your business. So listen below to hear about Russell's recent breakthrough with his book and to get excited for episode 2 of Funnel Hacker TV. ---Transcript--- Good morning everybody. I hoopoe you are doing amazing. Welcome to Marketing In Your Car. Hey everyone, I hope things are going amazing for everybody today. I am so exciting. We are coming in to start filming episode number 2 of Funnel Hacker TV. I cannot wait for you guys to see this. I cannot wait, you guys are going….I hope. I really hope actually. You may hate this show, but I think you're going to like it, I think you're going to love it. We'll film episode number 2 today, which is today. So episode number one we all went into Biohacking Secrets. We built out the book funnel for that. So if you go to biohackersguide.com you can get the free book and see the funnel and blah, blah, blah. So that's step number one. That was the first thing that we did. That's working awesome. So episode one is all about that and kind of telling Anthony's story and that kind of thing, which was cool. Episode 2 now we're doing a funnel with my Christian Ferrante (good luck spelling that), he's awesome. Someone's who's been working with us for a long, long time. He's just an awesome guy. So he's been building a survival product forever. I wanted to be in the survival space for a long, long time. Ever since all the people I know have started crushing it in survival. And I always wanted to do a survival straw that you drink. Have you seen those little straws that are like a filter so you can drink out of a toilet if you want to? So when the world comes to an end you are still good to go. So that's what I always wanted was a survival straw, so we're kind of partnering on this and doing a survival straw offer and it's going to be cool. But this episode, the first episode was very emotional. Anthony's an emotional guy and the story's awesome. So that was episode one, we want to lead with that. Episode number two now we want to kind of start defining some of the core things like what funnel hacking actually is. So that's what's going to be kind of cool about this one. We're actually going to go and this is going to be a funnel hack episode. We funnel hacked two survival funnels yesterday and Steven designed them on these big old poster boards so we're going to be showing those on the video and walking through the whole thing and really mapping out exactly what we're going build it and then we're going to go build it. It's going to be amazing. I already pre-bought ads that are going to be running tomorrow for this funnel we're going to be doing today, and a bunch of other cool things. So that's kind of what's going down. It's going to be a fun day. We have today and tomorrow to shoot, but the ads go live tomorrow morning. So we pretty much have to get it all done today. So cross your fingers. And I got to get home because we got people coming over tonight. So it's not like I can pull an all-nighter. We got to get this done during business hours today, which will be a ton of fun. So that is what we're scrambling for. So that's what's happening. So many fun things. I tell you what, I spent probably, I don't know, 10 or 12 hours yesterday working on the new Expert Secrets book. I gotta tell you, I am so, so, so, so, so, so excited. I would say, and I don't think I would've said it over myself, but after the event we had last weekend talking about Expert Secret stuff and going deep into it. I always get people like, “The event was amazing. Best thing I've ever been to.” Those things always come with any event you do. This was different. I had people who don't normally give compliments to me, to try to pat me on the back, come back and pull me aside and be like, “Dude, this is the best thing you have ever done, ever.” Which is exciting. Multiple people………So I'm just dying. I want this book to be done. I'm hustling more than I ever have because you guys, I spent the last 8 months writing the first version of the book, and it was good, but it didn't fire me up. Now all I want to do is have this book done. But it's going to be good. It will redefine everything you believe about selling and how to sell and how to build a following. I can't even tell you how cool it is. One of the really cool things, one of the things we talked about at the event is that there's two pieces. One's you becoming an expert and two is building a following. If you don't have a following, it's the whole, ‘if a tree falls in the forest and no one's there to hear it, does it make a noise?' No, it doesn't. If you're an expert and there's no one there that listens to you then it doesn't really matter. You're just some crazy person on the corner yelling. So how do we build a following and what goes into that. So we broke that down a lot. What's cool is there's 3 core components. You see the book, you'll see all the hand sketches in the book and it'll make more sense. But it's basically a charismatic leader, a cause and a new opportunity. Those are three things that have to be present for there to be a mass movement. For there to be people to buy into your vision and things like that. You know, a charismatic leader/attractive character, we talk a lot about that. The new opportunity is the big aha you will have when you read the book. The reason why most people, if your offer is failing, means you're probably selling an improvement or repair offer, where you're trying to make things better as opposed to a new opportunity. And I make a pretty dang convincing argument that you have to have a new opportunity. And we look at pretty much every offer we ever had that succeeded were all tied to a new opportunity. None of the improvement offers have ever made any money. So there's another lesson for you, but that's a lesson for another day because we can go deep into that. The cool thing we figured out yesterday is the middle one is the cause. Creating a cause. When you create a cause, it's got to be something that is all based on the vision of the future because people are afraid of what the future could hold. They don't want to move, there's fear around that. But when they're faithful in the future it makes them want to move towards that compelling future, that vision that you're kind of painting and illustrating. So that was a big part of it. Then I was trying to explain that at the event. I was like, “How do we get everyone to get this and understand it?” and I was struggling for them to get it and all the sudden I had this thought pop in my head to show the intro video for the reality show that we're filming episode two of today. Because in that I wrote the script and it was all about this call to action. I wanted this to be an us versus them, like we're separating us from traditional business. We're separating us from college. We're separating us from VC backed companies. I wanted a very clear, defined us versus them. So when you guys see the intro the first time, first off you are going to love it because it's pretty dang cool. Second off, you'll see how it's this thing that you're drawing a line and taking sides. You're with us or against us type of thing, it's pretty cool. I showed the video, and people when they saw it were like, “I understand now what you mean by starting a cause or a movement.” So yesterday I was working on the book and I was writing that section and getting stuck. I was like, how do you make this interesting? I don't want to just have the book be very strategic. “Oh you need to start a cause, it's got to be important.” That's dumb. What's the tangible, practical things afterward? So I was thinking more and more through that and all the sudden I started thinking back like in the movie, Jerry Mcguire. In the very beginning Tom Cruises character, I guess his name is Jerry Mcguire in the movie. Anyway, he sits down and he writes out that manifesto of what he thinks the issue should be and he hands it out and that's the turning point where everyone is either with him or against him, and most people are against him, but he gets Renee Zellwegger or whatever her name is to follow him. That document is what stirred people to action and to want to move towards this cause, which is really cool. That's kind of the concept. So I started saying, I feel like every business, every cause needs to have that. That moment where they sit down and write out the Jerry Mcguire letter. This is their manifesto of what they believe and who they are and who they're not. Well how to do they write that. What's the tangibles? So then I went back to the video for Funnel Hacker TV and I listened to it 5 or 6 times and there was a very cool script that was in there and I sketched it out.  Number one you introduce the attractive character, the charismatic leader. Number two he earned his movement. From there you move over to us versus them. You talk about what you stand for, who you are, who you're not. From there you talk about why your movement is better and then you talk about who this is not for and then you transition at the end to who you are and who are as movement. It was so cool, so I sketched out the whole thing. I drew it on a flag, so it turned out so cool. So now we've got an actual script and a process for people to build out their manifesto or whatever you want to call it. The call to get people into your cause. That was a big aha yesterday that we got that and we got that into the book. It was so cool. So anyway, just something to think through today. We'll get deeper into the charismatic leader and the new opportunity, but today I want you thinking about your cause. What's your cause? Why should people buy into it? What are the alternatives they have that you need to kind of shun and push aside? Why is your cause the best? Those are the questions I want to you to ask yourself, first off. And then second off, I want you guys to sit down and actually write out, pretend like you're Jerry Mcguire and you're pissed at everything that's happening in the industry and write out your manifesto and create that and then that could be the rallying call for your people, for your cause. You will see that coming in full light here very soon as we release the first episode of our reality show. I think it's something you guys are going to love. So that's all I got you guys. I'm at the office, time to go film. I'm only 9 minutes….6 minutes late. So that's pretty good, not double digits today. Alright guys, talk to you all soon. Bye.

If you can get them to believe this… the only option is they have to give you all their money. On this episode Russell talks about that one thing if you can get people to believe they have to have, they will give you all their money. He relates the concept to religion and it all comes back to building a cult following. Here are some interesting things to look for in today's episode: Why Russell's 10 minutes explaining the one thing concept turned into 2 1/2 hours. How the one thing concept is similar to religion. And why finding out what the one thing in your business is will help make it successful. So listen below to hear why finding the one thing in your business is so important. ---Transcript--- Good morning everybody in Marketing In Your Car land. So glad to have you guys all here today. Heading in for an amazing day, I'm excited. I honestly, last night, had dreams all night about stuff in the Expert Secrets Event. It's crazy. I wish that you guys all could have been there. In fact, it's insane that you weren't there. We've been hanging out now for 252 episodes, or 251 episodes, if you haven't joined the Inner Circle and you weren't here last weekend, seriously? Come on? What are you waiting for? Have I ever let you down? Come on, you guys. Anyway, the event was amazing, but the process, oh the process. I'm so excited about the process. I totally want to start doing high end events where people come in for 2 days or 3 days and we just take everyone through that process. I had multiple people afterwards tell me, “Man, everyone that comes into your world should go through this. Anyone who joins Inner Circle should go through this process first.” Because it helps to identify so much of what you're actually doing and selling and how you're positioning it. Oh, so many cool things. Anyway, today I'm excited because I'm going back through all the PowerPoint slides from the event, making tweaks and changes based on some of the stuff we discovered together as a group. Things that as I was teaching didn't come out quite clear, or I hit road blocks. Or things from my stories that weren't the right stories the first 2 or 3 times. Sometimes I tell a story…..I was like, “Huh, that story was completely inappropriate or weird or the wrong thing.” So just kind of re-factoring everything in the process. And I'm going to go through and record while it's still the top of my mind. Re-record all the sections and that will help as the audio commentary as we go through and we start writing this new version of the book, which I'm so excited for. So that's kind of what's been going down over here, and that's what I'm excited for today. I also have decade in a day so we also had a bunch of new Inner Circle members who came in. I think it's 4 of them that we'll be doing coaching sessions with this morning, which will be kind of cool. So for those who are wondering about the Inner Circle, it's typically always sold out, but every once in a while there is a spot or two that open up. People who don't renew or the people who don't love money, I think. So anyway, for the most part those are always booked out but we did have a couple of slots open up, I think we might have one or two more for people who are trying to decide if they're renewing or not. So if you're interested, go run and go to Russellbrunson.com because there might be a little, small window where you can get one of the last one or two spots left, if you're interested. With that said, I'm going to move back onto Expert Secrets. So I'm probably just going to, as I'm geeking out on this for the next while, share some things. I'll share like last night when I couldn't sleep because it was so, so, so excited. It comes back to a concept I talked about a lot. And it was something that in the event, I had planned maybe 10 minutes to talk about this concept and it ended up turning out to be over 2 ½ hours of us going really, really, really, really deep into it. And it was…..it opened up my eyes to really understand this whole thing. So let me step back. The concept that I'm talking about right now is the one thing. We've talked about this before. Any time you have to convince your prospects of more than one thing, your conversions will drop in half instantly. So you've got to pick one belief that you have to get them to believe. So everyone's like, ‘What's that belief? What should it be?” And for a long time I was like, “Just pick one thing.” But the more we thought about it, we started realizing the one thing, first off…….I wish you guys could read the whole book right now. I wish the book was done so I could read it right now. But it comes back to, to be successful first off, you can't be selling, you can't be trying to improve somebody. Nobody wants improvement. That is…..ambitious people want improvement, and the masses, 99% of the world are not ambitious. People have desire, but they don't have ambition. So if you're selling to ambitious, “Here's how to improve your golf swing. Here's how to make this thing better. Here's how to improve something.” By default you will make less money. So a big part of the whole thing we talked about how to build a cult/ how to build a culture, I mean. It was all about one of the three steps of building a cult following is you have to have a new opportunity. That may be a whole other podcast for a whole other day, but assume that you've got a new opportunity that you're selling. So they have this new opportunity, so you think about that opportunity. There is got to be one thing that people have to believe. If they believe that one thing then they have to accept your new opportunity. So you gotta think about it. What is that one thing that they have to believe in? If they believe that then they have no other alternate options except to give you money. And every business has this. Every new opportunity has this. So you gotta think through it. So some examples, I'll step out of business just to give some practical real world examples, so I'm going to go to religion. Religion is probably the easiest place to really identify this. So let's say, you are considering Christianity as your new opportunity. With Christianity there's one belief you have to believe. It's like if the Bible is true then Jesus Christ is our Savior, direct correlation. If you read the Bible and you're like, “I believe with all my heart that this is true.” Then the only answer is that “Okay, Jesus Christ is my Savior.” That's it, there's no other if's, and's, or but's. Okay, I look at, I'm a Mormon as all you guys know. Mormons are Christians and we believe in a book called the Book of Mormon. So if I read the Book of Mormon, if I believe that boo is true, that's the one thing. IF I believe that thing is true then everything that Mormons believe, therefore I believe, because it's the one thing. I now believe in Latter Day Prophets, I believe in Temple ordinances. Here's all the things that Mormons believe. If you believe the Book of Mormon is true then you have to believe all these other things. Same thing is probably true in every religion. If you believe the Koran is true then this all the stuff you have to believe. So religion is very….you look at religion they are all tied to a one thing. What's the one thing you believe? If you believe that then everything else is part of that belief patterns. So you gotta look at your business and your new opportunity you are providing people and there's always the same thing. Like when we were launching Clickfunnels, if I could get people to believe that the only way their business could succeed is they have to build sales funnels inside of Clickfunnels. If I can get them to believe that there's no other option. You have to give Russell all your money now, because he's the only person now that provides that thing. Come back to religious. If I believe that Christ is the Savior, or if the Bible is true, then I believe that Christ is my Savior and I have to follow him because the only way to get salvation is through him. That's what it comes down to. It's almost like we have to figure out how to make that same statement for our business. If I can convince them that the only way for their business to survive is to create funnels through Clickfunnels is the one belief I have to get into the habit. And if they honestly believe that in the core of their body, then they know that the only way to business salvation is through Clickfunnels, is through what I'm offering. That's it. So until you've identified that statement…….that has to be step number one. Because then when you start building the webinar, the whole event was about the webinar, everything else in the webinar is built around that. What are all the false belief patterns based on that new opportunity? And what is that thing? And how do we knock down those belief patterns? Everything else gets tied to that, but it all stems from this concept called the one thing. And the one thing is tied to a new opportunity, but what is that sentence? So I said it, it was supposed to be a 10 minute, I explained the one thing in 10 minutes, and everyone wrote what their belief was and they had to get people to convince. And everyone kept sharing with us and then kept coming back with headlines and I'm like, “No! I'm not looking for a headline here, you guys. We're looking for….” We ended up developing this sentence and it was like, “If I can get them to believe ‘blank'..” and in that blank you put in what new opportunity is. “If I can get them to believe that the only way to make money online is by having sales funnels built inside of Clickfunnels.” There's my sentence. If I can get them to believe that, then they'll have to give me all their money because I am the salvation or success, or whatever you want to call it, could only come through that one path, that one vehicle, right. Because when you're presenting a new opportunity you're presenting, man, this will set us back to the previous section with building your culture. Is it, you have to have a new opportunity, so it's like the new opportunity is the vehicle. If I go to the car dealership, there's 50 cars there. I'm trying to convince you that this car is the only car you can drive, the only car that makes any logical sense. If I can convince you of that, that this is the vehicle, you have to buy that car. That's the only vehicle you can go with. So for everyone, if you guys can step back and figure that out for your business, your thing. What is the one thing? The one thing that I can put in a sentence like this, ‘If I can get them to believe that the only way they can be successful is through blah.' And it's your system, your thing, whatever it is. If you can get them to believe that, then that's it. All of their other concerns disappear. Pricing disappears. Everything else. Every other concern instantly disappears. That's what we call it in the training. We call it a big domino. It's a domino where if you know that down, it'll make all the other dominos…..it'll either knock down all the other dominos or make them irrelevant. That's the key. Think about that a little bit you guys. When you can identify what that thing is, it becomes very, very powerful. And then the rest of the webinar is based on, ‘what are the false beliefs based on that thing?' And we broke it down at the live event and based it on three things. Secret number one is always tied to the vehicle, secret number two is always tied to the internal struggle, secret number three is always tied to the external struggle. We'll share that stuff in another podcast, but for today that's what I want you guys to think about. What is your one thing that if your customers believe that and they believe that success or salvation or whatever you want to call it, is only available through that one thing, what's that one thing you have to get them to believe. Because that's it. If we can get them to believe that one thing it knocks over all the dominos or makes them irrelevant and they have to give you money, there's no other option. That's the key, you guys. Oh, it's the key. It's the biggest key on earth. I can't believe that it took 2 ½ hours in that meeting with everyone there going back and forth before all the sudden it was like the angels were singing. We're like, this is it. That's the key. And last night I couldn't sleep, I spent 8 hours tossing and turning thinking about the one thing. It may seem simple, but think about it, spend some time and effort. Because that is the key that will unlock infinite cells for you for the rest of your life. So that's it you guys. I'm at the office and I'm going to go start working on my PowerPoint. Appreciate you guys, and talk to you all again soon.

Follow these 9 steps to get more attention and cash! On today's episode Russell talks about his trip to Kenya and the nightmare of getting back home and being stuck in airports for 56 hours. He also talks about a street show he witnessed in Amsterdam that was filled with golden marketing lessons. Here are some fun things to listen for in this episode: Find out how the trip to Kenya went, the purpose behind it, and how as a Clickfunnels member you are contributing to helping kids there. Hear about why it was important to get home from Kenya on time and how everything went wrong. And finally hear about a street performer that impressed Russell with his marketing skills and find out how that can help you. So listen below to find out the valuable marketing lessons Russell learned from a street performer. ---Transcript--- Good morning everybody and welcome to Marketing In Your Car. Hey guys and gals and all my friends out there. It's been a little while since we hung out and I apologize, but I've been traveling like crazy and I'm finally getting to a spot where I can report back and hang out. But if you watch my Snapchats then you've been seeing all the craziness that's been happening. So last week, it's kind of a last minute, spur of the moment, we decided to go to Kenya with World Teachers Aid and it's usually a ten day trip but I have an event starting tomorrow, therefore I could not go for ten days. So we thought well, the trips broken down in two parts. The first part you go and see the kids in the villages and you help build the school and stuff and the second half is a safari. So we decided we won't go to the safari and we'll just focus on the first half. So that's what we did, which was really cool. So that was where we've been. We weren't supposed to go. Dylan, one of the Clickfunnels co-founders was supposed to go, but he was working on the new editor and just ran out of time and didn't get his shots and stuff, so we headed in the last minute and kind of went there. So we've been doing that. On the way there we decided, hey we have a couple days at the beginning that we have some free time, so we flew to Amsterdam for two days and hung out there, which was cool. I've never been to Amsterdam before it was awesome. It's like super quiet. I was walking around the downtowns and there's no cars anywhere and mostly everyone is on bikes. I was telling Collette, “Listen. Do you know how quiet it is here?” It's just crazy quiet and it was really neat. We loved it and had a great time. I did a boat tour through all the canals and saw the Anne Frank house and a bunch of other cool things, that was awesome. We went to Kenya and had a chance to hang out with these little kids and it was just like last time 4 years ago we went. It was a very emotional, powerful experience to see these kids and the transformations. One of the cool things is that the village that we spent all of our time at 4 years ago, we had a chance to go back there and see the progress and how things have evolved. There's this little girl that we've been helping, her name is Jane. When we saw her 4 years ago, she's a little, I think she was 13 or 14 years old. We've been sponsoring her and helping her get through high school and stuff, it's just amazing to see her progress. My wife and her really connected before, so my wife is bawling her eyes out seeing her. It was really a neat experience. Then after that we went to a new village, it was the most beautiful place. Cliffs that…or this big huge…it was up on a mountain looking over this huge valley and it was beautiful, but the kids didn't have a school yet, so they just were almost finished with the school and it was amazing. Such a cool experience. One thing that you may or may not know as a Clickfunnels member, every time you build a funnel that goes live a dollar goes toward World Teacher Aid and we're always working on that, trying to help support those guys and build more schools and support more children. It's just amazing to see the transformation from 4 years ago, til this week. Which was really cool. And then we jumped in a plane to head home, so we could hurry and get home. We were supposed to get home Monday because Aiden's birthday, my little 5 and now 6 year old, his birthday was on Monday. So we had everything booked and traveled so we could get home in time for his birthday. We were supposed to get in Boise at 3 o'clock in the afternoon. So we were going to take him out to dinner and the next day take him to the water park. That was the plan, but unfortunately plans don't always go how they were supposed to. So we get into Kenya and they're like, “Oh, the dude who is supposed to be flying this plane is late.” So we were 4 hours late leaving from Kenya, which was horrible because our layover in Amsterdam was 2 hours. So we finally leave Kenya, we fly to Amsterdam. Get to Amsterdam and our plane is already gone, so they rebook us on one that's 7 hours later. So we're waiting forever and finally we get on that one and fly from Amsterdam to…..where were we going to? Oh, Minneapolis. So we get to Minneapolis, and we basically missed Monday, which was kind of sad because we were gonna miss his birthday, but we're like, “We'll still be there, but like at 2 in the morning. We'll take him to the water park on Tuesday, it'll be awesome.” So we're sitting there and then the flight course in Minneapolis gets delayed 3 hours, then 5 hours and we're sitting there waiting and waiting and finally we're about to board and they say, “Oh, by the way all the pilots have been flying too long, therefore they cannot fly, therefore this flights been canceled. Oh by the way, there's no flights out tomorrow, so you gotta wait til Wednesday to leave.” I was like, “Are you freaking kidding me? I needed to get home to my kids birthday!” And we were just missing our kids like crazy. It was kind of like Home Alone, I felt like. The mom had to race to get home to Kevin and every little thing possible, hiccup that could happen was happening. So anyway, I'm sitting there; it's like 10:30, 11:00 at night and I message Melanie, my assistant, I'm like, “All the flights tomorrow are apparently booked, we need to figure out how to get home and we need a hotel.” The other thing they said was, “All flights are canceled plus there's no flights tomorrow and there's no hotels available.” We're like, “Are you kidding me?” So Melanie went on and was able to find a flight that didn't leave until the next day at 5, which got us home at 9:40 at night on Tuesday. So we missed our water park day, and then she booked us a hotel. So we jumped in an Uber, headed to the hotel, slept, hung out all day and I got a bunch of work done towards the event, which is starting tomorrow. Then we get in our plane finally. We leave Minneapolis, fly to Denver, and we're like, “Last leg, we'll be home by 9:30.” Get in our plane to head to Denver and guess what happened? Yes, you are right. Lightning storm. Therefore our flight was delayed again. Anyway, we ended up getting home at 10:30 at night, finally. And I think it was 56 total hours that we were in airports. So that was horrible. And we missed the little man's birthday. But today, this morning we went and celebrated his birthday and got some cool stuff. Now I'm headed to the office because we have an event tomorrow and I got a lot of work to do before that. So that's kind of what's happening over. So anyway, there's the catch-up of where we've been and now we can start moving forward again and keep hanging out. So the event tomorrow, I'm excited. It's all of our Inner Circle members and our old Ignite Program. This is the last Ignite event ever, so we've got a bunch of those guys coming as well. I think we've got about 100 people coming, or so. And it went from kind of a concept to after spending 56 hours in the airport and geeking out and going through as much marketing stuff as I could consume during that time, it's gonna be an amazing event. I'm crazy excited. I hand sketched out, I think another 40 new sketches, similar to the Dotcom Secrets book, all with new concepts and I'm hoping and praying that Vlad, my designer can get them all looking good today so we can get handouts printed for tomorrow. Oh it's all running together. I don't know if we'll make it all. Anyway, worst case scenario I'll just re-sketch them live on a whiteboard for everybody. The event is going to be awesome and it's actually focusing on the new book, Expert Secrets. I'm excited for Expert Secrets, we spent about 6 months writing it and when I was in Bear Lake last month, I basically deleted the whole book and started over from scratch and the new direction that this is going, I'm really, really proud of. It's what this whole event is based on. I'm kind of teaching it out loud so I can make sure all the pieces make logical sense in my mind before we turn it into a book, which is similar to what I did with the Dotcom Secrets book. We re-wrote it 3 times and then I did a live event for 3 days and then that helped me organize the thoughts in a better way. And I'm teaching onstage and I'm like, “That was good, but that one didn't make sense and I need to tweak this.” Anyway, it was really cool. So I kind of did the same process with this one. So if you want to write a book, that's the secret, throw an event. It forces you to get everything done in time and then it lets you teach it out loud. I don't know about you but when I teach out loud, I just get different ideas and thoughts and I figure out what makes sense, what's slow and boring, what's exciting and what pieces people get and what pieces they don't. Anyway, that's what's happening. Hopefully this book will be done before the end of the year, because I'm really excited for it, it's going to be amazing. With that said, I gotta draw some value for you guys before I get to the office. So when we were in Amsterdam, the second day my wife were walking around downtown and all the sudden we get to this, I think it was a parliament or something, some big huge building. And we're like, “Wow, that building is amazing.” And all the sudden we hear, “Ahem, ahem, ahem.” Like this coughing and we look over and there's this guy with a nice shirt on and a microphone and he's coughing. He keeps coughing louder and louder and keeps doing it and all these people start coming close and I'm like, “What's happening?” and he had a unicycle on the ground, a bunch of boxes, a bunch of things. He had this flame that was there, so we kind of get closer to him. And he keeps coughing, probably for 5 minutes and we're like, “This is weird.” And we're about to leave and all the sudden he stops and says, “Everyone, I'm okay. I'm just trying to get all of your attention.” And then he said something that I thought was really cool. He said….how did he say it? He said something like, what did he say? “A show without attention is just an accident.” I might have screwed that up, but it was basically that. I thought, that's kind of powerful. How many times do we do something, but no one's paying attention, therefore it's just an accident? Didn't even happen, right? So in our business are we getting attention first? You get attention first; you get people to pay attention. So that's the first thing. As I'm watching him as he does that, get's attention and then he's like, “I'm going to start the show.” And he goes and draws this big, huge chalk square around him, a pretty big square. So all these people are out further from the square so he's like, “Okay everyone, come up to the square, this is the edge. Come in.” and he gets everyone to come closer. So he's getting everyone to move towards him. So first he gets attention, second he gets everyone to move their physical bodies towards him so they are closer. And everyone gets kind of close. Then we started watching and I was watching what he was doing and the show ended up being 45 minutes long. And when all was said and done, if you look at it, all the show was, was he juggled fire for 30 seconds. That was it, but it was 45 minutes of buildup and excitement and building rapport. So he did all sorts of things to build rapport. First he got everyone to pull in close, and he started……and at first you could tell the crowd was cold, “What's this guy doing? What's happening?” and he could of just got on his unicycle and started juggling fire and it could have been over in like a minute, but if he did that he would have missed….the whole presentation is what made this thing work. He gets everyone together and starts talking and telling jokes and starts making fun of people in the audience to get them to laugh. He starts getting everybody talking about fire and to breathe together. Breathing is one of the fastest ways to build rapport. So if you can match breathing patterns. So he's getting everyone to breathe and pretending like they're blowing fire. Get everyone to breathe the same thing which instantly builds rapport for everybody. So he's getting everybody to build rapport to just all sorts of the really smart things to build rapport with this audience. From making fun of people to making fun of himself and getting people laughing and all these things to get rapport within this group. So then he starts, he's telling jokes and everything and then he's trying to train the audience on what he needs them to do. So he gets on the unicycle and he's got basically juggling things. He gets people throwing things to him. He's training the audience on what he wants them to do and how he wants them to react. He's like, “Okay, when you throw this…” He had Collette, actually take one of these juggling batons and had her throw it to him. “Okay now, when she throws it to me, everyone cheer like crazy.” So he's training the audience on how he wants them to respond. Probably for another good 10 or 15 minutes. He's doing this whole thing, training his audience how he wants and needs them to respond. He does this whole thing and sets up this fire thing, builds up the anticipation. Now we're probably 30-35 minutes into it. And he says, “This is what's going to happen, you guys.” And then he explains, “In a minute I'm going to get on my unicycle and we're going to light fire and we're going to juggle this fire.” So it's like, okay this is what we've been building up towards and we're so excited. And then before he does he says, “Look, now what's going to happen..” and this is where he asks for money, and first thing he does is price justification, “Look, I'm a street performer and this is how I make my living. If you were to go to the bar right now and you were to buy a beer or whatever, it's going to be about 5 pounds and that's going to take maybe a minute to drink, or a minute and a half if you take your time. I've been performing for almost 45 minutes so far, and I would assume this is worth at least the same as just a quick beer in actual entertainment value. So the minimum donation accepted is 5 pounds. The maximum is 100.” So he starts going through and he does his price justification and he keeps explaining to the audience how to buy, which was so good. I wish I could have recorded this whole thing. So he teaches them how to buy, how to buy, how to buy. “When this is done,” he's coaching them through, “When this is done, I'm going to juggle my things, fires going to go. I'm juggling fire, everyone's going to go crazy. I'm going to put my hat out and everyone's going to come rush to me and give me a minimum of 5 pounds up to 35” or whatever it is. So he explains and coaches and shows them how to pay him. He's coaching them this whole time and what he wants and now he's coaching them on how to pay him at the end, which is just brilliant. Then he finally does the thing. Gets on the unicycle, juggles fire. The whole show's maybe a minute long. Boom, gets down, everyone cheers and then people start flooding him in droves to bring him money. And everyone's throwing 5 dollars in it and again he coaches. Then some people that start walking away. He's like, “What are you going to be a freebie seeker?” starts calling out people who just basically came and witnessed it and ran away. So he calls these people out, so they feel kind of dumb. Everyone else goes, “I don't want to be called out. I can't leave this because this guy just performed for me the last 45 minutes.” And they felt this obligation to pay. And initially I probably would have given him maybe 1 pound or whatever that is. I think its pounds there. Anyway, because I felt obligated at 5, I was like, “okay I gotta give 5.” So we came to give 5, we give 5. And I looked at this process, when all is said and done he probably made, a couple thousand pounds. It was impressive. And then everyone displaced and he started packing up his stuff and took off. And it was just cool. There were so many cool marketing lessons. One was getting attention. Number two was building a rapport. Number three was training your audience on what you want and need them to do. Number five was price justification. Number 6 was the actual show. Number 7 was the call to action. Get people to come back and pay. Number 8 would probably be calling out those who didn't take action. And then number 9 was wrapping up the show. Anyway, so many cool marketing lessons in one. I'm totally geeking out watching this guy. My wife's like, “This guy is annoying.” I'm like, “He's kept everyone's attention here for 45 minutes to do a 30 second to 1 minute long show and at the end he made a ton of money.” Like I said, he could have just got up there and juggled fire and would have made 50 bucks. But instead he went through the whole thing and made 5 or 6 hundred dollars. Pretty impressive. Anyway, I hope that gives you guys some value, some things you can think about with what you're doing. One of the biggest questions people have is, “I can't get people to show up to my webinar.” It's like, “What are you doing? This guy spent 45 minutes for a minute long trick. What are you doing to get people excited and fired up? What kind of video, what kind of….the more you've got to be exciting. You've got to create attention. You've got to create desire to get people to do what you want them to do. That's how you get people to show up on webinars is doing all those kind of things.” With that said, I'm at the office. Get some work done real quick. Appreciate you all, have an amazing day.

One cool trick I picked up from the mastermind. On today's episode Russell talks about a little nugget of good information he received at the Inner Circle Mastermind group. He also tells a story of something cool he did twice at the mastermind. Here are some fun things to listen for in this episode: What part of the mastermind group made Russell have his “ah ha” moment, and why he thinks nobody else caught it. How this simple golden nugget will change some of the ways he does things. And why he wrote one of the Inner Circle member's webinar pitch. So listen below to find out what simple golden nugget Russell got out of the mastermind group. ---Transcript--- Good morning everybody, well not everybody, just the important people that actually listen to this podcast, good morning. Welcome to Marketing In Your Car. Hey, hey everybody, we survived another 4 days jam-packed Inner Circle smack down, it was amazing. It was legitimately amazing. So instead of bragging about it, so those that aren't in feel guilty that they didn't make it in, I just wanted to say it was awesome and I appreciated everyone who came and played full out. It was really, a great 4 days. Now I'm at the end of that and I'm tired and I'm worn out and my body is shot. And one thing that's funny, when I used to go to masterminds, when they're not your own, you can kind of pay attention or dose off, or whatever. But when it's your own, you gotta be present all the time. So unfortunately I had to use a little too much caffeine this week just to keep pure, perfect focus. So I'm going to be detoxing my body for the next few days so I can get all the caffeine out of my system. Because even, it's weird during the middle of the night you'll wake up and you're like, “I should be so tired and I can't sleep.” Anyway, it's weird. So I am detoxing from caffeine, so if I go through withdrawals, if I start crying on one of these meetings with you guys, that's why. Just joking. Anyway, I'm heading in right now, about to do the second episode of Friday Funnels, which is exciting. I hope you guys come and check it out. I hope you guys come participate in it. We had a lot of fun. I talked about last week, I hope that you guys, if you haven't done a Friday Funnel yet, or a Funnel Friday, or whatever it is for your business, something like that, it was really fun. We did 30 minutes, put a countdown clock and then tried to build a funnel as fast I could and everyone was watching and going crazy and it turned out really cool. It was a great….it was a lot of fun for the cult community and everything, so that was really, really cool. The interesting thing I wanted to talk to you about today, and this is one of the more simple nuggets that I kind of picked up from this weekend, but it was one of those simple nuggets that I needed. Because sometimes in my head I get things over complicated, I get excited and I try to build super complex things. I think that for most people, I'm still, my funnels and my concepts and my process flows are still pretty simple. I've seen some of your guys stuff, you send me over my maps and things and they're insane. I open them up and I just want to go back to bed because they're so stressful. So mine are pretty simple, but I still have some things happening. And a couple of things, one thing I shared in the mastermind was about, in Clickfunnels now, when you join Clickfunnels, there's a 21 day ignite your funnel process that we take people through. Basically each day you get a short 3 to 5 minute video and I give you one task to do over 21 days. There's a whole bunch of reasons and strategy behind it, and I'm not going to go into it now, its outside the context of this podcast, but it help reduce our churn by almost double digits. It was insane. It got people consuming our software and a whole bunch of other really cool things. So I was like, man that would be cool if someone came into Clickfunnels and go through this big indoctrination process, they start using our software, consuming, we help build a relationship with them, it's just really powerful and a really cool strategy. So then one of the couples in the Inner Circle, Brandon and Kaylin, they're in the weight loss space. They've been doing perfect webinar, they're crushing it, they've been doing Periscope webinar, just like I talked about with you guys 50 episodes ago, they killed it on that twice now. They're just, they're doers, they're cool, I just really enjoy them and watching them. One thing that was cool that I saw that they were doing, they have their Facebook Live's where they're promoting a webinar on Facebook Live, they're promoting a product or something like that, but in between they're doing a lot of cool training stuff. And so she talks about a cool concept, and at the end of it she's like……oh wow, I just drove by this truck that's jacked up on a…..that was really weird. Sorry. A.D.D…. Okay, so they do these things and they just push to the end, and I can't remember the….dangit, they're going to kill me for not knowing this, but they have a domain name, it's something like freefaststart.com, or faststartweightloss or something like that. And they're like, “Hey go get your free fast start guide. Go right now.” And they always push people to this free thing, which is an opt-in. People opt-in and they go through their on-boarding indoctrination process through email. I think last month they got 50 thousand opt-in's through that little channel, which is crazy. I was like, right now I have all these other squeeze pages, I'm driving people to all these places and all sorts of stuff, which is good, but what if I had just one squeeze page that I focused on instead of 20 and that was the goal to get people into that.  So I think I bought freefunnelfaststart.com or something like that. I probably should check out the domain names before I promote them live. It's something like that; it's not live yet anyway, so it doesn't matter. So that's kind of the thing and I'm going to use that as a call to action in everything that's not selling an actual product. So it'll always be pushing everyone into that. And then my thought is treating that kind of like, doing an indoctrination process when someone joins Clickfunnels that I'm doing to my list. I need to take them through an indoctrination process, which is similar to what we talked about with soap opera sequence, those type of things. But I was like, we've got a big product range and in my mine, there's an order that people should consume our products, so I'm going to use that and make this really fun, exciting. I don't know how many days it'll be, 20, 40, 50 days, but walking them through this concept. Some will be teaching, some will be referencing, “Hey go get the book.” “Hey get on this webinar.” Or something, and push them through our product line and product offerings, while teaching, educating along the way and using it like a funnel fast start. Here's the fast start. Come through this process. Now everyone who enters my world goes through this process, they get indoctrinated, they go through my soap opera sequence, they build the relationship with me as the attractive character, but the time they end the process, then they can come in our normal, Seinfeld sequences. They've been indoctrinated; they've kind of gone through this really cool process. Anyway, it's not something new. We talked about it in the Dotcom Secrets book, taking you through a soap opera sequence, but I think that after doing it as a consumption sequence, after somebody joins Clickfunnels and they see the power of the 21 day, daily chunked out videos, I think I'm going to use that in our actual email sequence and then make that become the core focus of where we try to drive all the traffic. So, I don't know, I'm excited. I'll be testing it out and I'm sure I'll be bragging about it as we go through. But that's kind of the one little nugget, again it's one of those little tiny things they just mentioned in passing and I bet most people didn't even catch it in the group, but I was like, “Whoa.” You know that feeling when someone says something and it wasn't the big aha, but you have the big aha and everyone else is just quiet and you're seeing this thing, everything starts, all these connections start being made instantly. That's kind of what happened in my head. So I'm trying to explain the connections here, I have no idea if I explained it right or if the connections will make your connections. But it was super cool. Anyway, there's just one little nugget, I hope that was useful for you guys. Alright now, last thing because I'm about one minute away from the office. I was really nervous about this last Inner Circle group, because we had less people just because of circumstance, but a bunch of overseas people in that group that couldn't make it, things like that. But what was cool, because of that we had a little less time, or a little more time. So we gotta do some extra sessions, which was cool. So I did some training sessions and then twice we had people who were kind of working on webinars, they just weren't quite hitting it yet, so instead of just trying to coach them through and then move on to the next person, I was like, “Alright.” And I jumped out of my seat and walked up to the front. I sketched out their whole webinar and then I pitched the webinar for them live. I did it twice and it was cool. I think it was cool, I thought it was cool. But we basically just built the entire webinar for them and they gotta watch me pitch it and they recorded it and then had this tool that they could go pitch. So it was pretty cool. I'm curious how many of you guys would pay me a crap-ton of money to just write your webinar pitch and then pitch it for you real quick and then you guys can just copy my pitch. That'd be pretty cool actually. Alright I'm at the office. I'm going to bounce and get back to work, and I'll talk to you guys soon.

My thoughts on building your culture every 10 seconds. In this episode Russell talks about his current Inner Circle Mastermind Group and how one of the members convinced him to use Snapchat. He goes over why he no longer thinks Snapchat is stupid and how it will connect him to his customers better. Here are a few fun things you won't want to miss in today's episode: What Inner Circle member was able to convince Russell to use Snapchat and why. Why allowing a customer a glimpse behind the scenes is good for business. And why Russell wants his customers to see Clickfunnels as their business rather than Russell's business. So listen below to find out what changed Russell's mind about Snapchat. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, I hope you are all doing amazing. I am heading into day number 4 of our Inner Circle Mastermind. Actually, technically it's day number 8. We did 2 groups last month and we had 2 groups this month. And then we will have gone through all 100 people in our Inner Circle, which is pretty cool. We've had a really good time. I'm not going to lie, I'm a little worn out. It's a lot of work when you have back to back mastermind groups, but it's how we roll. It's been fun though, the first group was a little bit bigger, we had a few more people in that one, which was cool. It was just fun, a lot of the people I have been working with through Voxer and stuff like that, remotely for a long time. Had a chance to sit down and actually hang out with them for 2 days. A couple of them, this will be day 4, they kind of hung out for the whole time, which has been so much fun. And it's interesting just watching….I feel like everybody in the room has a superpower. But everybody's superpower is different, so it's so cool when you get everyone in a room like and there's this overlap where it's like, “I'm really good at this, but I'm really bad at these things.” And there's always somebody in the room who's really good at the thing you're bad at, and it's just the coolest, I don't even know how to explain it. I guess it's probably where they get the name Mastermind Group from. I think the story behind that, if I remember right, it was….I can't remember if it was…..it was in Think and Grow Rich, right? I haven't read that book for forever, I think decades. Dang, I'm getting old. Anyway, in that book, I think it was Henry Ford, or was it Napoleon, I don't remember, but it was someone. Telling the story about how they were interviewing, I think it was Henry Ford, I could be completely wrong, don't quote me. But the concept of the story is right. Basically they were saying, I think someone was interviewing them or something and they were kind of mad, because he was this rich dude who wasn't that smart, and they're like, “He's not that good at anything.” And after 4 or 5 times of quizzing him he was like, “I don't know the answer. I don't know. I don't know.” Finally he's like, “You know what, what I have is a mastermind group of people that any question that you asked me, I can get the answer within 1 person, because of the mastermind group of people who I surrounded myself with.” And I think that's where people started calling things mastermind and stuff like that, but it's true. In this group, at least for me, every one of my problems can and will be solved. Because while I'm really good at a few things, everyone else is good at a lot of other things I'm not, so we can leverage that and share the things that I'm good at. And they can share the things they're good at and we can all win together. It's very amazing. I honestly, I feel so, and I've said this probably every time I've done a podcast during Inner Circle, I can't believe I get paid to facilitate this whole thing. It's nuts. I'm learning the coolest things. In fact, finally somebody, Kaylin, she is one of my Inner Circle members, she runs…..anyway, they're crushing it, they've been here the last 3 days and they are coming back in tomorrow, or today I guess. My brain. Anyway, I've been very hesitant to Snapchat because I think it's stupid, and she convinced me that it's not stupid, that it's actually awesome. So now I think it's awesome. So I'm going to start Snapchatting here soon. And I've got a whole process and a method behind it. One of the themes from last Inner Circle and this one that I've been trying to talk to everyone about is how to build your own cult, I mean culture. Cult is the root word of culture. So how to build your own cult, how to build your own culture, how to build your own community, whatever you want to call it. So we're sharing all sorts of things like that, and one of the big things I was talking about was letting your cult in behind the scenes of what you're doing. I think that's part of why Marketing In Your Car has been adopted so well. Because everyday I'm just talking about what we're doing and sharing stuff and just giving it all away and people like that. The Periscopes and Facebook Live and we're doing this new reality show thing we're filming. All these pieces, people just want to see behind the scenes of what's happening. It's like the reality show is cool. We're taking 2 weeks of time and chunking it down to 30 minute episode, so you're seeing pieces of it. Snapchat was cool because, I finally got it. It was like, a reality show behind the scenes every single day of all the little aspects of what's happening, in 10 second increments. So I'm really excited to start focusing on that and growing that. So you'll see me, hopefully next week, start this out, but starting the process of really focusing on the building of a Snapchat following because I was want to bring people into the cult. Brent just passed me. I'm driving to the Inner Circle meeting and Brent just drove by honking. If you listen back a few episodes, Brent was the same one who got into a wreck on his way to one of the Inner Circle meetings. Maybe I shouldn't follow him. Anyway, for everyone, if you haven't been sold on Snapchat yet, it's just a really cool way to get your really hyper-active fans the ability to see a glimpse of everything that's happening throughout your day. I was watching one or two where people snap 800 times a day, which I think is stupid, but I think if you do 10 a day and you're taking people through the progress. “Hey, picking which supplements I want.” Boom. “In the car driving, about to start my podcast.” Boom, “At the office, about to start working on this funnel.” Boom, “Funnel got done.” Boom, “Heading to a meeting.”  Just showing little 10 second clips of the process of your day and sharing those with people. Again, it's like the behind the scenes. It's building the culture. One of the things I keep stressing with everyone here in the mastermind is just if your customers perceive you as “Oh, there's this guy and there's his company.” Then that's not the right thing. What we need to be focusing on is getting our people to say, “this is our company.” I want our customers to feel like Clickfunnels is their company. Like they are part of this. They are part of this movement. They're part of this cult. They're part of this culture. Whatever you want to call, we want them to feel like they're part of it. I want them to feel like Clickfunnels is their business. This is their platform. This is their home where they build their company. I don't want this to be Russell's company. I want this to be our company. That's the big thought. So the more you can let people in behind the scenes, the more they feel part of what you're doing and not looking at what you're doing, if that makes sense. Anyway, I think that's kind of my big thing I wanted to share with you guys today, because I think it's interesting and exciting and cool. It's just figuring out more ways to shift it from, this is Russell's company, to this is our company. And I want all of our customers feel like it's theirs. And I'd love for you guys to discuss this. In fact, come over to our Clickfunnels group and let's talk about it. Come hang out and say, “Hey I listened to Russell's episode, and these are things I'm trying to do to build my cult, or culture.” Or whatever you want to call it. But things you're letting in people behind the scenes, how you're doing it. You're talking to people about other things to build that building and language patterns. You're going to see some cool stuff next week in the Clickfunnels group. We're working more on changing it from the Clickfunnels group, first off, to the Funnel Hacker group. People identify themselves in our culture as funnel hackers and they are and you are part of a community. It's not just, “Oh I use Clickfunnels.” No it's, “I'm a funnel hacker. This is my identity. This is who I am, I build funnels.” If you look at the t-shirts we've launched, they're all focused on that, identity based. That's what we're trying to build. So anyway, hope that gets the wheels in your head spinning, because that's what my wheels have been spinning on and it's really fun and I really enjoy it. Alright, well I'm pulling in the parking lot for the mastermind. So I'm out of here. Appreciate you all and we will talk soon.

If this works, this might be my new favorite way to sell. On today's episode Russell talks about Funnel Fridays, a new idea he had and is starting today where he'll do funnels live for everyone to see. He explains how this will help people learn how to consume his products and make them want to buy them. Here are some fun things to listen for in this episode: How Russell came up with idea for Funnel Fridays. Why Funnel Fridays will make people want to buy Clickfunnels, Funnel Scripts, and Funnel University. And find out how you can watch Russell build a funnel live. So listen below to hear more about Funnel Fridays and why you should be a part of it. ---Transcript--- Good morning everybody, this is Russell Brunson and I want to welcome you to Marketing In Your Car. Hey everybody, today is a special day, it's a very special day for a lot of reasons. One, it's Friday, number two is it's the last day of the hack-a-thon, and number three the most important, is today is the first day ever of Funnel Fridays or Friday Funnels, I can't remember what we called it. It's either Funnel Fridays or Friday Funnels. I think it's Friday Funnels, no Funnel Friday. Oh crap. Anyway, I'll learn it more as we keep doing it. But I think I've figured out a cool new way to sell stuff that's going to be really, really, really, really cool. I hope all you guys knock me off because I'm pretty sure it's the coolest thing ever. If you look at our typical sales process, we're driving ads, we're doing stuff and people were coming into the beginning of a funnel, they go through the process and they either buy it or they don't. And then there's upsells and their moving from funnel to funnel to funnel and eventually they kind of drop out the back and then they're people, they get your emails and their doing stuff, but they're not actively engaged into any kind of sequence. So I'm like, how do you….what do we do for all those people? Because I'm sure they have money they want to give to us. How do I make them re-inspired to give us money? So that was where this thought came from. If you listen to my whole perfect webinar concept it's all about doing these webinars weekly and on and on and keep going forward, and doing the same webinar every single week and filling them up with people and keeping that consistently moving forward. And I still believe in it, I still think it's the model of the future. But after people go through that, when do you ever sell that thing again? Because the reality is a lot of people want to buy stuff, they just didn't at that time, but they might 3 months later, 6 months later it might reignite them. In fact, it's funny back in the day, and I should probably more with my business now, but we had a webinar called Dotcom Secrets Local and we would do our webinar to our own list every three months, and I was like everyone has seen this, I pounded it like crazy three months ago. And we do it and we make the same amount of money as we did three months prior. And we'd do it four times a year, same webinar to our same list and every single time it worked. I was thinking, last year Mike Filsaime did the Clickfunnels webinar 3 times to the same list in one year and every single time he did over a hundred grand in commissions, so two hundred grand total sales. Jason Fladlien just did our webinar twice in the last 4 months. So it's like, our list will keep buying a lot more than we think, but I think we get bored of it, or we don't whatever. So we have these limited beliefs. So there's one thing and the second thing, maybe that's the third thing now, I can't remember. The third thing is that I was listening to Pat Flynn a little while ago, maybe a year ago, maybe two years. He was talking about how every Friday he was doing a webinar and people would get on and he would just talk about podcasting and the whole time call to action. Like home shopping network style, he pushed people back to go buy, and pushing them back to go buy, and pushing them back to go buy. So I kept having this idea for a while, this is cool, what if I set up something where every Friday I did something cool, that made people want to come hang out with me and talk, and then in that thing I could home shopping network style sell people. Never blatant like, “Hey go buy my crap.” But it could be like, “Here's me using Clickfunnels.” And they're like, “I wish I had Clickfunnels.” And then I'm like, “Here's me using Funnel Scripts.” And they're like, “Funnel Scripts is awesome.” “Oh here's me using Funnel University.” And they're like “Oh!” and they see inside of me using all of our products and see that, “Wow, Russell's not only”….what do they say on hair club for men? “Not only the president, but I'm also a member.” They see that I drink my own kool-aid, and see us doing stuff, and it becomes this fun, exciting viral thing that grows and then through that process we get people to buy our stuff every single week and share it with their friends and it becomes viral and all those other fun things associated. So that's the thought. Today's day one. And it's either Funnelfridays.com, or fridayfunnels.com, I can't remember, but I'll learn that better and get back to you on it. But basically what I'm doing is there's a page and at the top of the page is a Google Hangout, I'm doing the Google Hangout live and what we're going to do, I'm going to build a funnel each week in 30 minutes. I told everybody to ship me their product so a whole bunch of people are over-nighting their products, so this morning I'm hoping there's going to be a bunch of different boxes in the office when I show up so that I can pick one. So we're going to pick one and then we're going to live build out a funnel. I'm going to have a 30 minute countdown clock on the screen, countdown from 30 to 0. And I've got to get the funnel done before the clock hits 0. It's going to be and Jim Edwards is coming on because he's going to write the scripts in Funnel Scripts. I'm going to be busting out the funnel inside of Clickfunnels. We're uploading images inside of Funnel University and just…..people are going to see my work floor and how I build funnels, so it'll be cool. And then down below it'll be like, “Hey get your funnel stuff. Number one, here's Funnel Hacks, you get a discount, you get Clickfunnels for free for 6 months. Number two, buy Funnel Scripts here. Number three, get Funnel University here.” So it's pushing them to all of our core offers. It's kind of funny, back, this is rewind time, it's pre-podcast, maybe it's right when the podcast started, I don't remember. But we were launching this company called Rippln and this is how we grew. We did daily hangouts, which was a nightmare, but we did daily hangouts like this and we'd tell everybody, “Hey, we're coming back tomorrow, bring your teams back.” And every single day people were bringing their teams back, and bringing their teams back and they kept organically growing like that. Now it's kind of the same thing, we're going to do this Funnel Fridays each Friday and then we'll let affiliates promote them. And the coolest thing about doing a hangout is, you do the hangout live but it's not like if someone misses it live they miss it. Because they can come back to the page anytime after and the things already embedded in there and they can watch it now, all week long the one you just did. So affiliates can promote it all week long and keep getting, it'll show the most recent episode and then when the new one comes, it just floats out for the new one, so it's a really cool process. So that's what we're doing. And then the other thing we're doing, we're having crazy success right now with Facebook Live or Facebook Mentions, whatever you call it. So I think we're going to have a Facebook Mentions or Facebook Live for this Friday Funnel from behind the scenes while I'm doing it, which will hopefully get people more excited because we'll get Facebook Crew all coming over as well. That's kind of the game plan. So it's going to be pretty awesome. Anyway, the good thing is its happening soon. The bad news is its happening in 45 minutes, and I'm late. I was supposed to get to the office an hour and a half ago, I slept in. Now I've got 45 minutes to promote it, set it up, figure out what funnel I'm going to build, blah blah blah, and all that other fun stuff. So that's what's kind of happening now. I'm really nervous, but really, really excited. Worst case scenario, I totally screw up live in front of everybody. Best case, we inspire some people, get them excited about using our products, they get to see how I build stuff which might inspire them to build more stuff and get them consuming our product. It's all about operation consumption over here.  That's my goal, is to each Friday consume our product live in front of our audience so they learn how to consume it.  And I think that'll be a big difference for us. So that's what I got you guys. I hope that gives you some ideas for your business, for your products. I think it's something that any of us and all of us should be doing. But I will set the model, I'll show it to you guys in the next few weeks, and then I hope you guys copy me, knock it off, use it. Because it's going to work. Alright, that's what I got for today. Thanks everybody, I'll talk to you guys soon. Bye.

How to get people to profitably join your podcast, follow you on social media, and so much more. On today's episode Russell talks about an idea he has for the Marketing In Your Car podcast and how to get more subscribers. Here are some cool things to listen for in this episode: Hear about some interesting things Russell has coming up this week. Find out what awesome idea Russell had to get more subscribers to the podcast and why you should funnel hack the idea. And find out how you could possibly get a hold of the first 250 Marketing In Your Car podcasts on one device in the near future. So listen below to hear the details of Russell's exciting new idea. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, I hope that the weekend was amazing for those who are listening live. Those who….I guess it's never really live, those who are listening in kind of real time, for those who are listening some other time, hope you had an amazing whatever today was for you. And I have got some crazy, cool things happening this week. I'm excited. We've got…..we're launching the Keto Funnels for the Pruvit company which is going to be cool. It's not live today but it should be live by the time most of you guys hear this, within a day or two. So if you wanna see a little bit behind the scenes  of what we're doing go to ketofunnels.com, that should be live, like I said, in a day or two. We're going to be rolling those out, funnels for a network marketing company, so it's kind of a big experiment. We're going to be testing out, if it works good here, we'll probably do it with other companies. Anyway, it's kind of a little sample test to see if we can build out funnels for companies and make it so that a company person basically comes in, drops in their Pruvit ID and unlocks all these secret funnels, so it'll be kind of cool to see how the first test goes. I think it'll do well, we've built 2 pretty amazing funnels for that company and I think that people are going to love them and do a lot of good stuff with them. So that's kind of plan number one that's happening this week. Also Bio-hacking Secrets should be going live. We would be going live this week, but we have to record one more product, so Anthony's flying back out for that early next week. We've got the hack-a-thon starting. So we've got, this weekend basically Clickfunnels partners and co-founders are all flying in, and next we've got pretty much half the dev team, maybe more, maybe the whole dev team, a whole bunch of the dev team, a whole bunch of the marketing team. So for a week we'll be doing a whole bunch of crazy, cool stuff, while we're filming episodes for Funnel Hacker TV. There's a lot happening, which is fun, also at times, overwhelming, not going to lie. But it's good. I got a couple of big projects I'm trying to get out the door and then I can start focusing on some of the fun things that are going on with Funnel Hacker TV. But today I wanted to share with you guys an idea that hopefully will be a big idea for some of you guys. Because I think I cracked the code on something. If you think about how most people grow, I've been thinking a lot about it, I know Snapchat is the new cool thing, and podcasts is cool, and blogs are cool and all these things are cool, right? The problem with most content things is that the way you get traction is first off, you've got to do it consistently for forever which kind of sucks. For most of us it takes a long time before you have success. I was doing this podcast for probably 3 years before anyone listened to it. But I didn't care because it was fun and it was an easy format. But it was hard because, luckily I was monetizing my life in other ways, but this is your marketing strategy, it sucks. If your marketing strategy is, let's go blog, let's go podcast, let's go Snapchat, things like that, it's tough. So I'm always looking, how do we beat the system? How do we make it so that we can get customers and people to subscribe profitably? Where we make money every time somebody joins our podcast or gets on Snapchat or whatever that thing might be. So I've been thinking about that. How do I do that? What's the best way? I have an idea and I'm going to be executing on it, and I hope a couple of you guys copying me, because if you do that'd be awesome. My guess is that most of you won't but hopefully one or two of you will because that'll make it worth sharing the idea. What I've been looking out is, I've been doing…..We're getting close to episode 250 in the Marketing In Your Car Podcast, which is crazy. Don't you guys think? We've been hanging out 250 days, we've been sharing this message together. So that's kind of cool. My problem is when we go pay, “Hey go subscribe to Russell's podcast.” It's expensive, and it's hard to track, it's less effective, it's not the best thing in the world right? I know it was almost impossible to track as when we were trying to guess , we were spending $100 to get someone to subscribe to your podcast. it was obviously free things in your list of a bunch of other things to do, but for me to buy ads to get people to build my following, crazy expensive, not worth it, not even worth the time and energy. That's why putting out good content is good, people share. A lot of you guys have found out about this podcast because people shared it with you or whatever. So those are the good things having good content, but I don't want to rely on good content to get my message out there. Because no matter how good your content is, at first it's not spreading. So how do we do it? So I had this idea. Building a funnel specific to getting people to subscribe to my different channels and things like that. What I was thinking about doing, and a couple of ideas and tips kind of came  along with this thought process, but one of them I was looking at all the podcasts I've done in the past and there's 5 or 6 that are focused on webinars that are really, really good. Things that I wish everybody could listen to. So I'm like, what if I take those 5 things and I'm like, “Hey opt-in for the 5 top webinar strategy's” or whatever, they opt in and boom, I just give them the links to those 5 podcasts. So that's one way I can start paying to get people to opt-in and have some kind of metric, but it still doesn't make me really money up front. So I'm like how do we do this? So my big thought, my big aha, I'm excited for this, is I'm going to be taking 250, well as soon as we get 250 episodes, we're getting close. I'm going to make……I've been sourcing it in China. In China we're getting these really cool pre-loaded MP3 players, and I'm going to pre-load the first 250 episodes of Marketing In Your car on that thing. So I'm going to go and actually pull out the audio intros and exits, just so you don't have to hear the same song 250 times, for those of you guys that binge listen. But I want to encourage people to binge listen. So what better way than to do that than to give them devices with all those things pre-loaded on it. It ends up costing me $5 or $10 in China to get one of these MP3 players. It'll be wrapped in my logos and all that kind of stuff, and I'm going to do a free plus shipping on it.  Free plus shipping you're going to get 250 of my top podcast episodes. So that'll be basically the offer, and we'll have some kind of order form bump and some kind of upsell, right? Whatever that is. So now, I can go on Facebook and get my email list and other people's lists, and all the traditional marketing channels to give away this MP3 player, which people who download my MP3 player with 250 free episodes of my podcast, what do we know about those people? They're probably either interested in my podcast, or they will become because now I'm giving it away to them to binge listen to them really, really easily. So they will come through that funnel and after that funnel, now this is my, in my mind it's my funnel to connect people to all of my social outlets. So day one would be a thing like, “Hey, thanks so much for listening, the MP3 player is on its way, but I want you to subscribe right now so that you can get all future episodes. Because episode 251 and beyond are not on this MP3 player, so you have to click here to subscribe. So, boom, we're getting people subscribed to itunes that day. So now I'm causing consumption and then I'm getting people to subscribe. And then day number two is going to be something like, “Hey guys, this is Russell. You know what Snapchat is? Here's 5 cool snapschats I sent out in the past, I want you guys on this list, because if you're not getting my Snapchats you're missing out on some cool crap that's coming directly to you through the Snapchatty-thingy.” I actually haven't started using Snapchat yet, in fact I don't know how it works, but I know it's the big next thing, so I'm like, how do you get people to subscribe? Well it's hard, you have to train them. So I'm going to get a freaking pay for ads until somebody to go download Snapchat, search for my name, click on my button, that's the most inefficient way on earth to grow a following, it's horrible. But for people who have said, “Russell I'm going to pay you for 250 of your episodes.” those people are a little more engaged and now I have a full day focused on, “Hey guys, today's a Snapchat day. Anyone who has a Snapchat you're going to get blah blah for free. Go and do it.” And we bribe them and motivate them to get them to subscribe to Snapchat. The next one can be like, “Hey guys, this is how”….I don't know, LinkedIn or Pinterest, or Instagram, or whatever, I'm going to use that communication funnel after somebody gets this free plus shipping thing to connect them into all of my social channels and that's going to be the funnel. So that way in theory if we execute it right, usually it costs us about $10 to get a free plus shipping buyer, and if we can make $20 or so from that initial funnel, that'll cover our shipping costs and basically now we're breaking even, and now I've got people's attention, to now get them into our other channels for free, and in a really cool way that's not them clicking on an ad in Facebook, but actually watching a video of me educating you, coaching you how to do it, telling them what to look for, to how it all works. And that's kind of the thoughts. So that's my thought you guys. So I'm going to be  building out really cool, I don't even know what we call it, a funnel with the sole purpose of profitably acquiring subscribers to my blog, podcast, Snapchat, all those other things. We should probably come up with a cool name for it. What do you guys think? What would be a cool name to use for it? Call it the…..oh what if we call it, have you guys ever read the article called the Thousand True Believers, or A Thousand True Fans, is that what it's called. Oh and there's a book called the True Believer which is a book about how to start your own cult, not that I'm studying how to start my own cult, but if I was, I would definitely be reading the True Believer. What if we call this the True Believer Funnel. The True Believer Creator Funnel. That's too many words. Let's call it the True Believer Funnel, this will be just between us people. You guys on the Marketing In Your Car and that's it, nobody else gets this one right now. So this is the True Believer Funnel. That's what we're going to start focusing on, where we can profitably acquire people into our cult, sure. That'll be the game plan. Anyway, that's my thought. Hopefully that helps some of you guys, gives you some cool ideas. Again, you don't have to be as elaborate as me, with 250 episodes on, you can go pick 5 episodes and sell it for $7 or you could do like I'm doing. Burn them on a CD. Initially we burned it on a CD we just never sold that one. But as a MP3 player it'll be super cool, it'll grow and grow the way we're looking for, plus I can put on all my other follow up sequences and a million other things. Anyway, that's totally the game plan you guys. So feel free to Funnel Hack it, rip it off. But you will see me executing it very quickly. We're getting MP3 players designed right now. My brother's cleaning up all the audio from past Marketing in Your Car's making it easier to listen to, and I got to get to episode 250. When those things are finished, we will have an MP3 player with 250 episodes pre-loaded on it, for your listening enjoyment. That's the plan you guys. Alright, I am outta here. I got a busy day and I've got field day today with my kids at 1, so I've got 3, about 4 hours to bust through all my projects, then I am out. Which I am kind of excited for, the day's I only have 3 or 4 hours to get stuff done, I typically get more stuff done than the days that I have 10 hours. It's forcing me to get everything done in a compressed amount of time to get to my kids field day today. Cause this is the last week of school for them, so it's going to be really, really fun. I am in charge of the tug o war, so I'm going to be….just picture this, me vs 10 little kids in a tug o war. It's going to be so fun. I'm excited. Alright you guys, have a great day and I'll talk to you guys soon.

How I shifted my morning based on the book “The Perfect Day”. On today's episode Russell talks about how to get 2 hours more of work in everyday and his schedule that will make it happen. He also shares a cool story about Marcus Lemonis. Here are 3 cool things you'll hear in this episode: Why Marcus Lemonis called Russell 3 times in a row in less than a minute. What book convinced Russell to change his schedule and devote two hours a day to funnel building. How Russell's new funnel building schedule is working for him since he started it two days ago. So listen below to hear how Russell gets 8 hours of work done in just two hours every morning. ---Transcript--- Good morning everybody and welcome to Marketing In Your Car. Alright, so it's a beautiful day, things are amazing. I'm in a great mood and I want to talk to you guys about something that I'm doing that's a little bit crazy, not gonna lie. Little borderline, well you guys have been with me for a lot crazier things, but this one is really cool. I'm going to be trying to convince everybody that I'm friends with that this is a new way to live. I'm going to begin with you guys, because if I can convince you, then I can convince anybody. So this is where we're at right now. I have always been trying to figure out how to get more done each day. That's the hardest thing. How do you get more crap done every single day and be able to spend more…….? For me it's like, I got a lot of crap I gotta get done for work, family, church, there's so many things. So it's like, if I get an extra 3 or 4 hours a day or 4 or 5 days a week or whatever, that's amazing, but how do you do that? So I've tried all sorts of stuff. It's been interesting, in the past I always try to wake up at 6 to go lift weights, with that, it's interesting, it works sometimes, but it's easy for my brain to say no. I usually do probably 2 or 3 days a week, when I get up early and actually lift at 6. It's not consistent and kind of hard, and I lift and hang out with my kids, then go to the office, the office day happens and there's people and stuff. Then I come home and play with my kids again. It's always good and I get a lot of stuff done, but how do I get more? Last week I was in Joe Polishes 25K group, and oh man I'm going to tell you guys a story. I wonder if I should tell you another story. I was going to do a podcast since then, I totally forgot. This is called an ADD moment, then we'll head back. So remind me when I get stuck, where to head back. We're heading back to the book, but before then…this is amazing. So the last day at the 25K group we were stting in the meetings and all the sudden my phone rang 3 times from Marcus Lemonis The Profit, and I was like, “Oh man, I'm stuck in this meeting, I can't answer right now.” And then he texts me, “Call me right now.” And I text him like, “I'm stuck in a meeting, I really can't. I'll call you as soon as I can.” So at the break I called him, no one answered. I called again, no one answered. I'm like, “Dangit. I missed the little window.” And part of me is kind of freaking out, what in the world is happening where he would call me three times in a minute, there's got to be something happening. So then that night, he texts me and he's like, “Can you talk now?” And I was about to jump in an Uber, but I was like, I just dialed right back immediately. So I called him and first thing he says is “Hello.” And I'm like, “Hey Marcus, this is Russell.” He goes. “You're being….I'm” What did he say? “I'm on location and we're recording right now, you're on camera is that okay?” Isn't that crazy? So I'm like, ”Yes, that's totally cool.” He's like, “Okay Russell, this is the deal. I'm at a meeting with these guys, they own a watch company and I'm thinking about doing a deal with them. But I was talking to them about the business model and they mentioned funnels and I asked them what they knew about funnels and they were like, ‘There's this guy named Russell Brunson.'” And he was like, “Wait, you know Russell?” and  they're like, “Yeah, we've been to his events, we use Clickfunnels.” And Marcus is like, “Hold on.” And right then he called me 3 times in a row trying to get hold of me and obviously I didn't answer the phone, I blew it. He's like, “I'm sitting with them right now and I'm trying to make a deal, but I'm curious if I do make a deal with them, would you be willing to come on the show and actually build their sales funnel for them?” And I'm just like, I wish you could see me. I'm trying to be all super cool guy on the phone, so my voice is trying, I'm trying not to start squealing like a little girl, have my voice crack or something, but I'm jumping up and down on the spot and going nuts. All the people about to jump in the Uber with me are probably wondering. Did Russell win the lottery or something? What's happening? I'm jumping up and down and going crazy. So I'm like, “I would be honored. I would love to come help you guys build your funnels.” And he's like, “Okay cool. That's what I needed to know. Thanks man.” And I'm like, “Alright, thanks.” And that was it. Isn't that crazy. Oh so crazy. So I'm going crazy and then I text Marcus later, and I'm like, “What's the company, give me more info about it.” He texts me back and tells me what the company name was and he's like, “I'm going to cut you in on equity on this deal.” And that was it. I haven't heard from his since, it's been like 3 days. I' m going crazy. But is that insane? Crazy. Anyway, I just wanted to share with you guys. I was going to that night, but I must have forgot. So there you guys go. There's my ADD tangent. Now I need to come back to the story at hand. Okay, so back to where we're at. So at the event they gave me, Joe Polish handed out these boxes. These big orange boxes. I'd gotten one before, I had one in the mail. I didn't know what it was. The outside says The Perfect Day. You open it up and there's a book and a journal and a bunch of stuff. And it's this product created by Craig Valentine. I'd gotten it before, but I never read it. I'm like, “Oh cool.” Anyway, I took the box and when I was heading home that night, I pulled the book out and I'm like, “I'll read this on the plane, so I jump on the plane, start reading the book. And in this book, he's talking about how to create the perfect day and he's showing a bunch of things, and the book was awesome. But the thing that was the most powerful for me, was he showed what his schedule was. Craig's schedule is, he gets up at 4 o'clock every morning. From 4 to 6:30 he writes. At 6:30 he has breakfast, he does meditation or something and then I don't know, at whatever the next time is, an hour later, he gets back and writes for another 2 ½ hours. Then he has his stand up meeting with his company at 10:30. So by 10:30 in the morning, he has had 5 hours of focused energy time writing and doing what he needs to get done. And then the rest of his day is answering emails, meeting with people, all the crap that normally we do in an office. He goes to bed at 8 every single night. At first I'm like, “Dude, he is insane. 4 in the morning, I will never in a billion, infinity, million years do that ever. It's just not going to happen.” And I was like, because I don't go to bed until 2 in the morning, so if I got up at 4  that's  2 hours of sleep and I would die. But if I went to bed at midnight, how would it work? Midnight to 4, 4 hours is not enough. So I'm like what if I went to bed at 10, 10 to 4 that's only 6 hours, that's about how much sleep I get now. But what if I extended that. What if I woke up at 5 and go to bed at 10 o'clock and wake up at 5. I try to do his process. And my day is different. I've got a million kids. I don't have the luxury of breakfast and meditation before I start writing again. I've got breakfast and diapers and screaming, you know getting kids ready and it's insane. But I was like, what if I woke up at 5 and from 5 til 7, 2 hours every morning, I got up and that's my funnel time. I always tell people that if I could do anything in the business all day, all I'd do is sit there and build funnels. But I rarely have that time, just to sit there and build funnels. So I'm like, what if I made it so the 5am to 7am every morning is my funnel time. I don't check emails, I don't check Facebook or anything. All I'm allowed to do is open up Clickfunnels build funnels and write copy and all the pieces I need to do to push funnels forward. So I was kind of excited so Sunday night I got all ready and my goal was to get to bed by 9, but I forgot that my kids go to bed at 9, which usually bleeds into 9:30 or 9:45. So that didn't work, so it was like 9:45b finally the kids are in bed and I told my wife, “I'm going to bed, my goal is to go to sleep at 10” You know she's been married to me for a long time and knows I typically don't go to bed until 1 or 2. I was like, I'm going to try this. So I went to bed at 10 and it took me a little while to go to sleep because I wasn't used to that. But luckily I was tired, it'd been a long day. So I fell asleep at 10, woke up at 5, got up and went in there and I started working building funnels for 2 hours. It was amazing. It wasn't like when I wake up to go work out, there's a lot of resistance. I have to get up, get clothes on, go out. There's a lot of things that have to happen. Whereas for me to get up and go sit on the computer and build funnels, there's zero resistance and it was really easy and I did it. And then I ate really healthy throughout the day and did supplementation stuff to keep my energy levels high throughout the whoile day, but I felt amazing. Then last night I went to be at about 10:30, I was trying to get to bed by 10, but I just had things that came up. So about 10:30 I went to bed, set an alarm for 4:45 basically, that way I can snooze it once. 4:45 my alarm's going off, I totally slept through it. My wife starts kicking me like, “Why is your alarm going off at 4:45?” I'm like, “I'm so sorry.” So I went and turned it off, and jumped out of bed and because it wasn't like, I gotta go put on my workout clothes, all the things your body freaks out about, it was just walking to the other room and start building funnels. I'm excited about it. I  just walked into the other room, jumped on and from 5 to 7 today I just built funnels. And I tell you what, in my 2, 2-hour morning so far, I've gotten as much work done as I typically do in an 8 hour day. So I'm going to the office, we have a webinar today, so I'm going to be selling on a webinar, I've got meeting and all this other stuff. And I'm not going to be stressing out, because usually I'm stressing out on days that I have webinars and meetings because I'm like, I need to move my things forward and I can't. Where now, I've already moved things forward by the time my kids are awake, now the rest of the day is just a bonus. Anyway, I'm excited. So that was my first chunk was trying an earlier morning thing, now I'm going to start reorganizing the rest of my life and my schedule to kind of tweak some other things to kind of get it in. Especially since, I don't know if I mentioned this, I probably have, I'm sure I have. We're building a bio-hacking room, so I got a flow tank and a cryosauna coming and a couple other things so I'm trying to map out my ideal day, where it's 5 til 7 I do this, and then 7 til 9 I'm with my kids and then 9 o'clock, I do cryosauna and freeze and then 9:15 I go and lift weights til 10. At 10 o'clock I do flow tank for a few hours. 11 o'clock I come in. I don't know, something like that, I'm trying to figure out exactly what the daily routine will be. But I started it with waking up basically an hour to 2 hours earlier with focus on 2 hours of funnel time and I tell you what, it's been amazing. So what I'm recommending for you guys to do, is wake up an hour to 2 hours earlier and do some funnel time, or writing time or whatever it is that you need to be doing more of in your business and your life. Spend that time there. And it's interesting. Anyway, I'm two days in, loving it and having a great time. I hope that you guys try it as well. I'm going to try to convince everyone I know to do this as well. I would rather, knowing how I'm feeling right now, I would rather wake up two hours earlier, and leave the office two hours earlier, because you'll get 10 times more stuff done. Which is crazy to think because it's the same time, it's just sifting it all a little bit. So there you go. I guess one problem if I convince all my team to wake up earlier, then we'll all be awake and it's just like we're all at the office again which will just ruin us. So maybe I shouldn't let them know about this big secret we got. Anyway, that's what I got. I'm at the office, I've got a call with a lawyer, never fun but my lawyer's awesome, so that's one good thing. First lawyer I ever met I liked. Then I got a meeting with my accountant, which accountants are as bad if not worse than lawyers. But we got a new accountant that I actually like, so it's going to be a good day. Then we got a webinar, some selling. It's going to be a good day and I'm excited and the sun's beautiful. A lot of good stuff happening. So appreciate you all. Have an amazing day and I'll talk to you guys all again, hopefully tomorrow. Alright guys. Talk to you soon.

What I learned 10 years ago that still sends tens of thousands of visitors a day to my websites. On this episode Russell explains how he learned that having affiliates is easier than being a ninja. He also explains why having affiliates can help your business grow faster. Here are 4 cool things you will learn about in today's episode: How Russell learned about affiliates and how to use them to grow his business. Why having a good affiliate program is important. Some cool launches that are happening today. And what kind of surgery Russell is having today. So listen below to learn all about the importance of affiliates for Russell's business and your own, and also hear about some exciting new launches happening today! ---Transcript--- Good morning everyone, this is Russell Brunson. I almost just got in a wreck, but because I survived I thought I'd jump on here real quick and hang out with you guys today on Marketing In Your Car. Hey everyone, good morning. I'm feeling horrible right now. We've got a lot of fun stuff happening. I don't know if I mentioned on the podcast or somewhere, but we're building out some sales funnels for Marcus Lemonis, so I had Wynter Jones, one of my favorite people and an amazing designer, I had him fly out to Boise this week to work on it. So we've been working funnel hacking out hours, so every night we get home at 1 or 2 in the morning. Today it's Wednesday, so it's been two nights in a row of super late nights. This morning I have Frenectomy surgery. I think that's what it's called. This little thing in my mouth that I have to get snipped and I really am not looking forward to it, in fact I've been postponing it now for a year and a half.  And today is the day of reckoning. I've got no choice, I've gotta do it. I think I had 4 hours of sleep last night, now I'm headed to the dentist, to go get my mouth chopped up. I was half asleep driving, and all the sudden traffic stopped and I was still going so I had to skid on my breaks, and then I thought hey if I survived that, I should definitely jump on with my friends and talk about something cool. So that's what's happening today. I hope you guys are having a good time. We are working really hard on launching the new Clickfunnels affiliate center, which I'm really excited about. I remember when I first got started in this business, and I don't know about you guys, but when I got started I was observing everybody doing stuff and talking about stuff and I was watching everybody making money and I didn't know how to do it. I was so sold on the fact that it was happening and I was just amazed by what everyone was doing. I had been creating some little products; I was selling stuff here and there and doing all sorts of things. And I remember back in the day there was a forum, it used to be awesome, it's super lame now, but it's called the Warrior Forum. Back then all the best marketers in the world would hang out there all day and talk marketing strategy which is cool. You go there now and it's this horrible place with a bunch of people that don't know what they're talking about complaining about things, so it's no longer awesome. But there was a day and time when it was awesome. So I'm hanging out in the warrior forum and there's all these people talking and sharing and giving and it was so cool. I remember this one post this dude wrote, the question was, “What's your favorite way, what's the best way to get traffic?” and I was trying to learn how to do traffic at the time, this is pre-Facebook so that wasn't even an option. It was just Google and SEO and all the different things, so I saw that question and I was like, oh man, this is going to be awesome. I'm going to hear all these legends and these giants and these marketers discuss the best way to get traffic and I'll just figure out what the best one is and build on that. That was my thought when I saw the post. I start reading it and one guy's like, “Google PPC is the best because blah.” The next guy was like, “SEO the best because blah.” Then someone's like, this was back in the day and there was this thing called cloaking, “Cloaking is the best.” “Safelist.” I'm trying to think of what back then was cool, there's all sorts of stuff. Anyway, everyone's posting their ideas and trying to justify why what they did was the best. So I'm going through all these things and then all the sudden there was this dude, his name was Allen Sais. He was the guy who owned the Warrior Forum, and he didn't post a lot, but when he did, he would silently walk in, drop a bomb of gold and walk back out. That's totally what happened with this. All these people giving their explanation of these things, and he came in and dropped on sentence. All he said was, “I rely on my own network of affiliates.” Boom. Mic drop. Bomb exploded. And I read that and I was like, “What?” At first it didn't make sense to me. I read it and I read it again and kept reading it. And I knew that Allen was probably one of the better marketers, one of the more rich guys in that forum, and I was thinking of that and I was like, “There's something to this. I gotta figure this out.” My brain was thinking, “I could learn PPC like that guy said, but what if I had 5 or 6 affiliates who are really good at PPC and they just did that. And I give them a percentage of the money, but they just did it and I don't have to learn that. Maybe I'm not as good as one guy, but if I had 5 people doing it, or 10 people, who knows? What about SEO, I could do SEO or what if I find people who are already amazing at SEO and they become affiliates of mine.” Now instead of me doing SEO I've got 10, 20, 30 people doing SEO for me. What if instead of building a list, I found other people who have lists? And I realized that there was this power and this leverage of having affiliates, because I can build lists of a million people, which is awesome. But if I had 30 people each with lists of a million people, it's so much more powerful. I could even rank number one on Google for my number one keyword, but what if I had 20 people all ranked. And I started thinking that, and that's gotta be my focus, is less on me becoming a  ninja at any one traffic source, and more of me building a really good affiliate program and attracting people that already have those things. People who are already doing those things and are already amazing at those things. That was kind of the thought process. So back then, man this back 10-12 years ago, I launched my first affiliate program. And that became my focus. We trained affiliates and had an affiliate center and we had all sorts of things and that was my focus and because of that, my companies grew dramatically. During that time I became good at these other things, I learned how to drive traffic, I learned how to do stuff so I was able to do that. But we made 90% of our income from affiliates, and I think it's really powerful. With Clickfunnels when we launched it, we drove a lot of our traffic, but we had a lot of affiliates and that's how we grew so quickly, is leveraging my network with affiliates I've been building up over the last ten years. But even with that, we've never had a good affiliate center. We've never done a lot of the core things we used to do back in the day to build and promote our affiliate program. We just haven't ever done that. So that's one of the big focuses, while Wynter's been designing Marcus' funnels, me and Dave Woodward, who runs the Clickfunnels affiliate program, have been focusing on building out an affiliate center and having new offers and just creating a bunch of cool things that will get people the ability to win cars from us and to make money, and all the other cool things we're doing inside our affiliate program. So that's what we're working on and I think today, unless we had a couple little hiccups along the way, so unless something crazy happens, we'll be launching the Clickfunnels affiliate program. We're also going to be launching Funnel University. Which I think I mentioned 3 or 4 times in the last month or two that we were going to launch Funnel University, but we just had some external things that I don't even want to talk about, because it makes me so mad why we haven't been able to launch it. Today should be the day unless there's something crazy that comes up, we had one last hiccup happen last night at 2 in the morning, so we were trying to get that cleaned up, and then we should be ready to rock and roll. So those of you guys who have been paying attention and watching, we should have Funnel University live today, which is exciting. You should all buy it because it's going to be amazing. I'm really proud of it. The content is second to none. So that's really cool. So the content's amazing and then…..my brain's blanking out. Oh the software. There's 3 software tools and they're just insane. We've got a survey generator, a video image uploader, and a Webinar Chat app which are awesome tools. Anyway, there's so much cool stuff. The sales funnel we're using to sell, I'm really proud. We put a lot of time and energy and thought in that one, so it'll be fun to finally let the world see that, which is cool. What else, what else? And then the Affiliate Center. The new Clickfunnels affiliate center is going live too. Anyway, I'm excited. If you're spying on me you should be able to see some of those things. The biggest message I wanted to share with you guys today is just that that's where my focus is at. Is building our network of affiliates and I hope that that resonates with you guys. It comes back to all the stuff we talked about, dream 100, creating cool affiliate programs, and then there's so much stuff that goes into it, but it is the key. So I hope all you guys focus on that in your businesses. I hope that little piece gives you guys the same aha that I had all those years ago when I heard Allen Sais say it the very first time. That's it for today you guys. I'm at the dentist, I'm about to walk in there and get my mouth chopped open. I'm freaking out, but hopefully it will be good. Talk to you guys soon. Bye.

Which marketing channel is the best to focus on today? On this episode, Russell talks about how TV changed over the years and made advertising more difficult. He also explains how social media is changing in much the same way as TV. Here are 4 interesting things you will learn about in today's episode: How TV went from 3 channels to hundreds of channels and changed advertising. The ways social media and TV have gone in similar directions. How you can use different social media platforms to market to your niche. and why Russell's son Aiden is a genius. So listen below to see how you can use social media to advertise to your specific market. ---Transcript--- Good morning all my fellow Marketing In Your Car friends. Welcome to another amazing day. Hey everybody, it's amazing today. It's like 80 degrees, which it shouldn't be. I think it said on the news that normally it's like 60 today, but it's not, it's 80. It's beautiful and it's amazing and I love it. You know you can't help but be happy when it's nice out here. Okay, last night I had wrestling practice. I have not wrestled for a couple of weeks. We beat the crap out of each other and today my face is feeling it, my neck is feeling it, my back is feeling it, my arms, my sides, my ribs, my fingers. I am jacked and I love it. I miss this feeling. This is so much better than running on a treadmill. It was awesome. So last nice after practice we were talking about some stuff and I mentioned something that I thought was kind of cool so I wanted to share with you guys. So I wanted to talk about old media, kind of what happened and then new media and what is happening now, because it's really interesting. Rewind back I don't know, twenty years ago maybe. No, I guess, dang I'm getting old. I guess twenty wasn't that long ago, maybe thirty years ago. Whenever TV was different, before cable. There used to be three channels, there was ABC, CBS, and NBC I believe and maybe Fox, I don't know when Fox came around, but initially it was three channels. So if you wanted to get to everybody in the world, there's only one of three spots you could advertise on. And those who capitalized on it made a lot of money really fast. In fact, the first time I meant Tony Robbins, this is the kind of story he told me. He said, “When I got started thirty years ago there were only three channels, so we just targeted those three channels, it was easy and we made a ton of money. What happened is that a few years later, they started adding more channels”. Maybe that's when Fox News came about, and PBS and I don't know, some of the other ones. And then it turned into cable. Cable had a couple of channels and then it turned into a couple more, and then today there's hundreds channels on cable. Still there's never actually anything good on TV, which is kind of amazing. But there's hundreds and hundreds of channels. And Tony said that his business during the recession took a huge hit and it was mostly because it was harder to get distribution directly to people. It became more expensive, it became harder, it became more spread out because no longer are people watching three channels, they are watching 103, and to buy ads on 103 different networks became really expensive. So because of that they were struggling they started exploring different avenues and that's how we kind of met him, a bunch of us internet marketing dudes. We initially met him during that part of the journey where he was like, “Man, our distribution channels are so segmented and so fragmented now we can effectively get to our end audience.” And it changed the whole dynamic of their business. They had to shift and evolve and get better. That was this whole process of going from 1 or 2 centralized spots where everybody's eyeballs are at, to hundreds of spots and how it changed the business world. Now I was talking about how similar that is today. And one cool thing that's interesting, the one thing that got easier when channels split is that because all these channels start popping up, things became very niche specific. There's the camping channel, there's the home channel, you know HGTV where they're building homes and fixing and rehabbing and stuff. There's all these different channels and they're very niche-y. So if you had a niche business related to one of those channels it became easier, because you're like, “I don't have to advertise on NBC in front of a billion people and hope that a few people that actually care about my camping product are going to see it.” Now you can go to just the camping channel and everyone who is interested in camping is on that one channel. So for niche markets it became a lot easier, because now you've got your captive audience all in one spot and you can focus and target on that one channel. So that was kind of the big benefit that came from this huge breakup of TV. Man the sun is so bright, my body wants to sneeze like crazy. So if I start sneezing, having a sneezing attack, that's why. Alright, so that's the offline world. What happened, things were harder for people and also things were easier. When I looked at online it was kind of similar. A few years ago Mark Zuckerberg had a really sweet idea for a thing called Facebook, built it out, first it was free for a long time, then he started adding ad platforms. At first it became the place. It was the only place you would go, you could jump on Facebook, buy some ads and become rich. It was that easy because everybody was in one centralized spot. Just like back in the day with ABC, NBC and CBS, one spot, so Facebook was easy. It just worked. Then what happened is that after Facebook, a few years later, all the sudden people started splitting attention, because now these other social networks started popping up. You get Twitter, you get Pinterest, you start getting all the video platforms, you get Periscope and other things like that and then you split again. You've got Snapchat, you've got I can't think of them all, but it went from one spot where people were spending their time and energy now it's this huge fragmented thing. Now people are picking their favorite platform and they're leaving Facebook. Not everybody's eyeballs are on Facebook 80 hours a day like it used to be. Now it's like, “I spend my time on Snapchat, that's where you gotta find me.” And then other people, “I'm on Pinterest.” And other people are on different spots. So what's happened is that us as marketers used to be like “Let's get really good at Facebook ads.” Now you gotta get good at Facebook and Pinterest and Snapchat and Twitter and YouTube and….where everybody's eyeballs are going. So there's kind of positives and negatives of that. Very similar to the positives and negatives of the TV world. But before I explain those things, I am at my little man's parent-teacher conference. I'm pulling in the parking lot, so what I'm going to do, I'm going to pause this right now, I'm going to go find out how smart my little son is, get his report cards and then I will be back for the rest of my drive back to the office to discuss this in a little more details. I'll be back in a little bit guys. Talk to you soon. Alright everybody, I am back. In case you are wondering, Aiden passed his kindergarten, or I guess his preschool parent-teacher conferences. He's a genius, he cuts straight lines, he draws great pictures, he can count to ten all by himself. He's amazing.  Its fun they have pictures from when the year started and then now and you can kind of see the difference of how far he's progressed on the Alphabet, numbers, pictures, coloring, cutting, drawing pictures of himself. Anyway, it was awesome. So there you go, my son's a genius, which is cool. So where did we leave off? I think I left off talking about how online media is starting to be fragmented just like the offline world was, it was happened way faster by the way. We had three channels on TV for decades. You know Facebook had a year, two year run before Twitter and these others start popping up everywhere and splitting the attention. So the attention's going to all other sorts of places. So with that comes a couple of things. First off it gets harder. How is someone like me or you, who's like, we're small entrepreneurs, we've got a little team and we are trying to effectively market on thirty different platforms. It's hard. At least with the TV age it was like, it's thirty platforms, but basically you call your ad guy and say, “Hey run my ad over here, over here, and over here.” But with what we got to do, every platform is different. Some are keyword focused some are interest focused, some are….the way you run the ad, the way you design the ad are all different. You can't run the same commercial on thirty channels. You gotta write image ads for here, video ads for here, 15 second videos here, but longer videos over here. And then each platform has multiple ways to advertise too. You've got pre-roll videos, post-roll, tech….it's hard. It's this huge segmentation splitting of attention and for us to effectively be in all of them, it's almost impossible. What do you do? It's a good question. What should you do? A couple of things that I would notice, first off is notice the fact about in the TV world that it got easier when you focused more on a niche. If you were selling camping gear, you could go to the camping channel. You're target demographic was there, which is cool.  So it's easier. So same thing as here, you gotta realize that even though there's thirty different platforms, your audience isn't on all of them. Even if they are on all of them, doesn't mean you have to be on all of them. I always tell people, you gotta learn initially one platform that you know your audience is on and become a master of that. So if I know camping channel is where everyone is at, that's where I'm going to focus, if I know for me all my people are on Pinterest, I'm going to focus there and master that one thing. If I know they're all on Instagram, or if I know they're all on Snapchat….Wherever your people are, that's the platform to pick. Just like the camping channel, we're going to pick that one and be the best at that and focus on that and start pulling out customers from there. And really become good at that and then after you've mastered it, not while you're mastering, this is the key. After you've mastered it, then go and pick the next channel. And then you can add on another one and another, but you shouldn't be in thirty different things. It's just too hard. You're watering down all of your efforts, whereas you can focus on one and perfect it, it becomes better. So those are some of my observations and thoughts today that I thought were kind of interesting and I hope that helps you guys to kind of look at that and say , “Okay, this is being fragmented, I understand that now and I can't be everywhere at once because I will run out of money and time and energy and my message will become so diluted. I gotta pick one.” Pick the one that your market's at because everyone's market is different. My market's not on Pinterest, but I've got other friends that make tons of money on Pinterest. My market is maybe on Instagram, I don't know, I haven't figured Instagram out yet. But other markets I got friends making a million bucks a year a hundred percent off Instagram. So you gotta figure out where your people are actually at? How are they consuming content? And you got to be there. But you don't have to be on every single platform. That's the mistake that so many people are making. And they're spending money on so many different things. You can mine a lot of gold out of one well. So figure out where that's at and dig deeper and deeper and just kind of focus there and eventually, especially depending on the platform, some platforms are smaller. Some TV channels don't have as much viewership, so eventually you're going to tap out where everyone's seen your message and you're going to get ad fatigue and it's just not going to do as well. At that point do you change the message or that's when you add a second channel or a second distribution channel to focus on? But that's a more powerful strategy, go deep and try to mine all that gold out of that channel as opposed to trying to effectively be in thirty or forty or fifty different channels and hopefully dabble in all of them. I'd always rather go deep in one section than dabble in a lot. So that's it for today you guys. I'm heading into the office. I got some exciting things happening. So exciting. I'm sure I'll be sharing those with you guys in the next little while. I just wanted to take the time to drop some of those thoughts with you guys. So that's what I got. Have an amazing day and I'll talk to you all again soon.

Apply these two little things and I guarantee you'll make at least three times as much money, with the exact same amount of effort. On this episode, Russell talks about applying urgency and scarcity to your products can make them sell better. He also gives examples of how urgency and scarcity have helped his business that you could apply to your own business. Here are 3 interesting things you will learn in today's episode. How applying urgency and scarcity to selling tickets for the upcoming Funnel Hacking Live event caused it to sell out. How to treat an opt-in like a mini launch and create urgency and scarcity. How adding urgency and scarcity could make you 3x more money. So listen below to learn how to add urgency and scarcity to your own business so that you can make a lot more money. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, it's a beautiful day, the sun is shining, it's awesome outside, I'm heading in, I've got two days to work my last presentation before we jump on a plane and fly out to Funnel Hacking Live to hang out with most of you guys, which is going to be awesome. I'm feeling really good. Last week there was some stress, some burnout, some ups and downs and all sorts of craziness, but I wanted you to know that I feel great today and I'm excited. I came in on Saturday, and I think we talked about that, but I put in some hours getting the printouts done, so we can print out and hand out some stuff that turned out amazing. It ended up being 300 slides, so we fit 3 slides per page, so 100 page printouts for every single one of you guys who are coming, full of all of the amazing, cool stuff we'll be talking about and it's going to be good. I am really looking forward to the next few days of getting stuff done and then coming down and hanging out with a bunch of you guys. So what I wanted to talk about today, and this is something I talked about a little while ago, but it's been on my mind and I just did 3 voxes with people in our inner circle all about this same concept, so I wanted to share with you guys as well because I think it's important. So if you look back, there was a podcast that I did a little while ago called Urgency and Scarcity, it was probably 2 or 3 months ago. If you go to marketinginyourcar.com, you can scroll the titles, you can see the once that says Urgency and Scarcity, but I just want to talk about, reiterate what I said there, because in case you guys missed it, that was a huge deal.  So I figured out something, only thing that gets people to buy, it's not the only thing, but the main thing, is there urgency and scarcity? It is completely ridiculous. One big thing is this event. So we've been promoting this event for 8 months, something crazy like that. And we could not get people for the life of me to buy at first. I was like, “Great lets cancel the event, no one's buying, it's totally stressing me out.” And we're trying to get people to sign up and trying all sorts of stuff. We were calling them on the phone, 4 months from the event. They're like, “4 months away, I haven't event thought about this week, let alone 4 months away.” It was like pulling teeth to get people to sign up. So toward the end we get to like, 6 weeks out, and I'm like, “We got like 500 more seats we got to fill or else I'll look like an idiot when no one shows up at the event.” Then I thought you know what we should do. We got urgency and scarcity, that's what we got, those are our secret weapons. How do you cause urgency and scarcity without selling out? I don't want to be like, tickets are sold out when we only sold 50. I didn't want to be like, we're selling tickets out this week, and then not sell them out. It's this whole chicken and the egg thing. So I was thinking if we did urgency and scarcity and say tickets are selling out this week, we could probably sell a bunch, but what if we don't sell out, how are we going to sell the other 399 tickets or whatever it is. So we thought, let's add urgency and scarcity to pieces of the offer. So we did a big push, some of you guys probably saw this, where we were giving away the recordings from last year's event. So that was the first thing of urgency and scarcity. “Hey this week Sunday at midnight we're pulling away the recordings of last year's event. You can still get tickets in the future, but you lose the recordings.” So that was the first big push and we started talking about that. Guess what happened when we added a little bit of urgency and scarcity to pieces of the offer? People went nuts. That week we signed up 150 or maybe even more, I don't know. More than 150, less than 200 somewhere in that range people signed up because we had this urgency and scarcity tied to one feature of the offer. So Sunday at midnight we pulled that off the sales page. I was too lazy and it would have been a huge pain in my butt to actually go and pull it away from people who were buying, so if you bought it afterwards, you still got the recordings from last year's event, don't tell anybody. But it was off the sales letter, so no longer was it part of the offer, so you lost that part of the offer. But man, pulling that thing away gave us 150 ticket sales, which at $600 a piece, that's almost 100 grand, my math's probably way off, but somewhere like that. So then that ended, so ticket sales stopped again. I'm like, “You guys keep buying, we gotta sale this event now.” So I was like, “That worked last time, so how do apply urgency and scarcity to another piece of this.” So we applied urgency and scarcity to a price point. So we said, “We have 2 for 1 tickets. This is going to disappear.” So we pushed urgency and scarcity the next week on that, and guess what happened? We sold a whole bunch more tickets. And then when that ended tickets sales dropped to nothing again. I'm like, “Are you kidding me?” Urgency and scarcity kept bringing it back, bringing it back until we actually sold out. And then the coolest thing about selling out an event, is after you sell out, that's when people start buying tickets, because they're like, “Wait, you sold out. Why didn't you tell me?” I'm like, “I've been telling you every day for 8 months. Seriously? I'm going to strangle you.” So anyway, ticket sales were flying in like crazy when we were sold out. People are freaking out and paying more and trying to get in, and it's been awesome. So selling out an event is almost the best way. We sold out our event when we passed 1,000 tickets sold, which is how many currently fit in the room, but if we shift seats around, we can actually get more than that, so we got some extra seats, so we've been selling on the back. People call, we charge more because they freaking waited forever and stressed me out, so they must pay for stressing me out. So there's lesson one of urgency and scarcity. Here's another example. We were doing the Funnel Scripts Webinar, did the webinar, sold a ton on the webinar. I think we had a 40, I can't remember the numbers, something crazy like 45% close rate on the webinar, so did well over 6 figures live on the webinar. Then the next day replays and stuff continued to sell well. It was 60 grand day two. Then 40 grand and then you know sales kept coming really consistently, really well. And so part of me is like, let's just leave it on. And then I'm like, you know what we can't just leave it up because then it'll just trickle out. We need to do some urgency and scarcity. So we decided to have a cutoff date. So Sunday at midnight we cut it off. I like Sunday at midnight cut off things. Probably because I queue up the emails on Saturday before I go to bed and Monday morning I come in and look at the sales, and I'm like, “Are you kidding me?” Sunday, it's crazy. We add urgency and scarcity and we did as much sales on the last day as we did the first day. It's crazy right? So I started thinking, if urgency and scarcity is the secret to buying stuff, I'm going to start applying this everywhere. If you look at what I'm currently doing, this is my big secret for you guys, I hope you take advantage of it. So I used to have people opt-in, they'd opt-in to a list, then I would promote an offer, then I'd transition into a secondary offer and I'd be leaving content in and out and that's how I looked at things. So instead I thought, okay if somebody opts-in to a squeeze page, there's one core offer, one core thing that I'm trying to sell. So when they enter that squeeze page, they entered that gateway and came into my world, I now have a window where I'm doing little mini product launch. And the goal of this product launch is 2 or 3 fold; I'm trying to build the relationship with attractive characters, I'm still doing a soap opera sequence to build the relationship, but I'm doing that and pushing them towards buying a product and in that sequence, I'm applying urgency and scarcity. so basically what I'm doing is I'm sending out ten emails for 7 days when someone joins my list. You guys are thinking, Russell that's crazy. But it's not. Trust me. So the first set of emails are all building relationships, pushing people to the offer, making a really good offer, and if I'm making good offers, I'm not saying, “Hey, here's my product go buy it.” For example, somebody buys any of my offers now, let's say you buy the Perfect Webinar Script, there's this little mini product launch sequence that's happening over seven days, ten emails, that is getting you to sign up for the Clickfunnels trial, and I'm not saying, “Go get the Clickfunnels trial. Hey, go get the Clickfunnels trial. Hey you should go get a free trial.” everyday, right. I'm making this mini product launch. I'm saying, “Look, you just bought Perfect Webinar Secrets so you know webinars are important, Clickfunnels is the tool we use, so for any of you guys who go and get the free Clickfunnels trial today, I have a  really special offer. I'm going to give you this bonus, where you're going to get this…” and I give them this crazy bonus worth, I don't know $500 or $600 if they go and get the free trial from Clickfunnels. You guys see what I'm saying? So imagine you're doing an affiliate launch and I'm trying to get you to buy someone else product and competing against a thousand other affiliates I'm going to create a really good special offer for you to go buy this thing. This same thing I'm doing now and this autoresponder sequence, here's the product over here, for me it's Clickfunnels. I'm not just saying, “Go buy Clickfunnels.” I'm saying, “When you buy Clickfunnels today this is the bonus you're going to get. I'm going to give you this two hour training I did here, you're going to get this script right here, you're going to get this shared funnel here, you're going to get boom, boom, boom. Here's 5 or 6 things you're going to get that are amazing and can't get anywhere else, you get today.” Now the cool thing, by making that special bonus offer, what I am able to do is now I can have urgency and scarcity, so that you opt-in. Build a relationship email one. Email two, I'm talking about this offer, here's a special offer I make, here's bonuses, bonuses, bonuses. Now because I'm not saying here's a site to go buy a thing, now I've got these bonuses and now I can apply my two magic gifts. Urgency and Scarcity. So check this out, the last two days it says, “Hey guys, you got 48 hours left to get the Clickfunnels free trial and then this free offer with special bonuses disappears.” Boom, urgency and scarcity. Next day, “Twenty four hours left before you lose out on this bonus, you're going to lose out on this, this, and this.” Boom “Twelve hours left, you're going to miss out on this, this, and this.” “Three hours left, you can still get Clickfunnels tomorrow, that's cool and you should, but if you don't get it in the next 3 hours you lose out on all these bonuses.” Now I can apply urgency and scarcity to the product I'm trying to pitch. And the thing about actually shutting it down or those annoying things we have to do as marketers, and guess what happens? People take action, people buy, people ascend. A whole bunch of amazingness happens. So the moral of today's story, is start thinking about that. When somebody opts-in to your list, don't just promote the next product in your queue. Use this as a mini launch sequence. Pretending like you're a super affiliate, making an amazing bonus offer they have to buy. Buy or die. And apply urgency and scarcity. This can work for anything by the way, you guys. Think about your affiliate, maybe you don't have a product yet, go to Clickbank, go somewhere, find an amazing affiliate offer, create a squeeze page from that affiliate offer and have a seven day, ten email sequence. It pushes really hard urgency and scarcity, where you're delivering some bonuses and things like that, and test it out. I guarantee you'll make at least 3 times, and probably a heck of a lot more than that, but at least 3 times as much money than you do right now, however you're promoting your affiliate offers. If your own products you're selling. I bet you'll make 3x of how much you make in every single campaign. Because urgency and scarcity my friends, is the secret. That is the big aha I've had over the last few days. So hopefully this little nugget will benefit you guys. It's amazing, try it and test it out. Let me know how it goes. And I promise you, you will make a crap ton of money. That's what I got you guys. I'm out, have an amazing day and I will see you guys at Funnel Hacking Live. Bye everybody.