SlipStream Marketing Podcast

We all take risks, large and small every day. The question is always which risks to take, not whether to take them at all. Allison Schrager explains how to measure those risks and maximize the chances of getting what we want out of life. Bio: Allison Schrager is an economist and award-winning journalist who has studied risky situations around the world, from battlefields to brothels, and has spent her career examining how people manage risk in their lives and careers. Allison helps people understand the science of risk-taking, and assess and maximize the upside, while minimizing the downside. Resources: Web: www.allisonschrager.com Book: An economist walks into a brothel - https://www.amazon.co.uk/Economist-Walks-Into-Brothel-Unexpected/dp/0525533966

Chloe explains how to create your eCommerce MasterPlan. This starts with the right e-commerce business structure, and then adding in the Foundations (the website, the money, and the products) and then the Marketing Plan (how to create it, launch it, and improve it). Bio: Chloe Thomas has been working in eCommerce and digital marketing since 2002, and has written 5 books on eCommerce Marketing (including 3 bestsellers!) Through her business, E-Commerce MasterPlan, Chloe has worked with 100s of businesses to help them solve their marketing problems, and grow sales and profits. Resources: Podcast: eCommerce MasterPlan Podcast: https://ecommercemasterplan.com/podcast/ Book: https://ecommercemasterplan.com/books/ Chloe's new book can be purchased here: Amazon UK: https://www.amazon.co.uk/dp/B07Z6FSY4R/ Amazon USA https://www.amazon.com/dp/B07Z6FSY4R/ Amazon Australia https://www.amazon.com.au/dp/B07Z6FSY4R/

Bill Caskey explains how sales professionals can double their results with a scalable plan, based on improving Mindset (how you think, and how you see yourself) and implementing the right Mechanics (how you communicate, how you react to resistance and how you control the sales process). Bio: As an author coach and speaker, Bill Caskey has trained sales teams for 30 years, taught over 7500 workshops, and coached over 50,000 sales professionals. Bill proves that by abandoning the worn-out sales approaches that prospects see coming a mile away, you can radically increase your income. It requires that you develop and implement a scalable plan, think differently, and take new and different actions. Resources: Web Site: https://billcaskey.com/ Podcast: https://billcaskey.com/podcast/  

Mike explains time-proven tips and tactics to help you define your day, filter your focus and make every moment matter, so you can boost your personal productivity. Bio: Mike Vardy is a writer, speaker, productivity strategist, and Founder of Productivityist. He is the author of several books, including The Front Nine: How to Start the Year You Want Anytime You Want. Mike focuses on helping people stop “doing” productive, and start “being” productive through developing practical and tactical approaches to their work and their lives. Resources: Web site: www.productivityist.com/book Productivityist Podcast: https://productivityist.com/category/podcast/ Help: askmike@productivitist.com

Rob & Kennedy explain how to use simple email surveys to increase engagement with prospects, tailor messaging according to individual interests, increase attendance at webinars and events, and actually make more sales. Bio: Rob and Kennedy are the founders of Response Suite, which uses the intelligence of surveys to get more of your customers buying more of your products, more often. As well as being successful entrepreneurs, Rob and Kennedy are also entertainers! Rob has a comedy show where he uses his skills in psychology and understanding body language, to read his audience’s mind, and Kennedy entertains with magic and hypnosis. Together, they also host the 3 Marketers Walk into a Podcast show. Resources: Web: https://www.responsesuite.com/ Podcast: https://blog.responsesuite.com/category/3-marketers-podcast/ $1 trial + free survey implementation call + 4-part training programme: www.responsesuitedeal.com/slipstream

After leading operations all over the world for Hilton Hotels Corporation, Marriott Hotels and Resorts and The Walt Disney Company, Lee Cockerell shares what he has learnedincluding his break-through methods for becoming a better manager and a great leader – for your employees and for your customers. Bio: Lee is the former Executive Vice President of Operations for the Walt Disney World® Resort. And as the Senior Operating Executive for ten years, Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex. Resources: Web: https://www.leecockerell.com Podcast: Creating Disney Magic https://www.leecockerell.com/podcast/

Justin Krane explains the power of CLARITY coupled with INTENTION, when it comes to taking control of your finances. He also shows that with the right kind of planning, you have the opportunity to have the kind of financial life that you want for yourself. Bio: Justin Krane is a Certified Financial Planner Professional, and is the founder of Krane Financial Solutions. He's known for his savvy, pragmatic approach to financial planning, and advises his clients on how to unite their money with their lives and their businesses. Resources: Web: https://kranefinancialsolutions.com Podcast: Money – You Got This https://kranefinancialsolutions.com/podcast/ Book: ‘Money – You Got This https://kranefinancialsolutions.com/book/  

Melina Palmer explains the small changes that can make marketing messages more “brain friendly” and create a big difference in product programs, pricing, change initiatives, and branding, to deliver increased engagement and ROI Bio: Melina Palmer is the host of The Brainy Business Podcast. She helps businesses recognise the fact that the subconscious brain makes 99% of buying decisions – and small tweaks in your marketing messaging can make a big difference in conversions and ROI. Resources: Podcast: The Brainy Business https://thebrainybusiness.com/podcast/ Web site and Free E-Book: https://thebrainybusiness.com

Darrell Darnell talks about why podcasting is a great way to connect with others who share their same passions and interests, and what are the best practices so you can use it to build your reputation and influence potential customers. Bio: Darrell Darnell is the owner of Pro Podcast Solutions. He began podcasting in 2008, and in 2013 he left the corporate job he’d held for over 18 years and created Pro Podcast Solutions which is an award-winning podcast network focused on providing high-quality podcasts, as well as consulting and coaching on how to successfully plan and launch your podcast. Resources: http://www.propodcastsolutions.com/slipstream  

Beth offers tips and advice for real-world communications challenges, such as difficult conversations, conflict, giving feedback, negotiating, and other situations that can cause stress or where the stakes are high. Bio: Beth Buelow is the founder of ZOPA Consulting and author of “The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms.” As a professional coach, she’s spent the past 10 years offering support to entrepreneurs and leaders, helping them to explore their strengths, fears, and very often, their communication challenges. Beth is also the host of the 'How Can I Say This' Podcast. Resources: https://howcanisaythis.com/

Chris describes how he helps entrepreneurs become more focused, and in the right mindset to help skyrocket their productivity and hit their goals in record time! Bio: For over a decade, Chris Reynolds has been obsessed with productivity. He is a high-performance coach and he has created high-performance productivity events & services for entrepreneurs to help them scale their businesses rapidly. Resources: Podcast: The Business Method https://www.thebusinessmethod.com/ Book: ‘Abundance: The Future Is Better Than You Think’ by Peter H. Diamandis and Steven Kotler https://www.amazon.com/Abundance-Future-Better-Than-Think/dp/1451614217  

Antonio explains why he feels blessed to have had such a hard upbringing, and how he used this experience to build his business and create sales, marketing, and mindset training, proven to make you and your business profitable. Bio: Antonio T Smith had to overcome abandonment, homelessness, and living in a dumpster until the age of 14.  But his childhood helped build him into the person that he is today, to the point where he is the C.E.O. of a group of Companies with a turnover of $34 million, including a top personal development and training company that offers high-quality support, including coaching and motivational speaking, to entrepreneurs and college students. Resources: Web site: https://www.theatsjr.com/antonio-t-smith-jr/ https://www.facebook.com/pg/theatsjr/videos/ ‘Brick By Brick’ Podcast: https://podcasts.apple.com/us/podcast/brick-by-brick-with-antonio-t-smith-jr-and-tempestt-smith/id825376117

Dan talks about the important relationship between human psychology and marketing, an expands on the differences between business tactics, strategies, and psychology. Dan also reveals his marketing heroes and offers some excellent advice for growing your business. Bio: Dan Kushell is the Founder of Breakthrough3X, and he helps business owners connect the dots, see the blind-spots, and basically get unstuck by implementing unique sales and marketing systems. He has over 25 years of business experience and has coached over 5,000 business owners from around the world. He is also a regular media contributor, he hosts his own radio show and been a guest featured on multiple TV, radio, print, and online publications. Resources: Web site: www.breakthrough3x.com Free training webinar: www.championbusinessblueprint.com $28 Million Business Growth Blueprint: www.growthtofreedom.com

John talks about how to use LinkedIn to generate virtually unlimited leads in any niche, and then convert them into paying clients! Bio: John Nemo has a background in journalism, the media, and PR, and is an author, speaker, and consultant focused on helping individuals and businesses to generate sales leads and increase revenue, primarily using LinkedIn. Resources: https://linkedinriches.com/ Overhaul your LinkedIn profile: https://linkedinriches.com//summary Book – Psycho-Cybernetics: https://www.amazon.com/Psycho-Cybernetics-Updated-Expanded-Maxwell-Maltz/dp/0399176136  

Richard explains how the different elements of podcast consultancy, production, and promotion can combine to ensure that your podcast has the maximum effect and reach with your intended audience. Bio: Richard Miron was a TV and radio reporter for the BBC for 17 years. He then went on to become a spokesman for the United Nations in the Middle East, and then a senior communications officer with the World Bank in Washington DC. In 2017, Richard developed his passion for podcasting and started his business called Earshot Strategies. Resources: www.earshotstrategies.com

Ben shows us how to establish your brand as an authority in your industry, build relationships, and generate quality leads using LinkedIn. Bio: Ben Kniffen is the co-founder and COO of LinkedSelling and Elite Digital Group, and his company is a leader in the digital and social media marketing space. Ben specializes in helping B2C and B2B companies leverage Facebook and LinkedIn to scale their marketing and sales results, using predictable, repeatable systems to secure new consultations and sales calls. Resources: For free courses and webinars: www.linkedselling.com Books: Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Verne Harnish – Gazelle System: https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits-ebook/dp/B00O5RR7QO/

Nicole explains how she helps established businesses significantly increase their market share with strategic visibility projects, such as ‘podcast guesting’. Bio: Nicole Holland is a highly successful expert on ‘Podcast Guesting’. She has been named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs”, and Entrepreneur Magazine designated her podcast as one of “The 48 Best Podcasts for Entrepreneurs”. Resources: www.thenicoleholland.com

Matthew explains how brands, small businesses, and individuals can use podcasts to connect with smart, engaged audiences. Bio: Mathew Passy is a Podcast producer and consultant at ThePodcastConsultant.com. He also offers a comprehensive analysis of your podcast at AuditMyPodcast.com. And he is the host of Podcast Me Anything and the Causepods podcast Resources: www.thepodcastconsultant.com

Bonnie Bell-Andersen understands how hard it can be to piece together the big retirement puzzle, especially in today’s uncertain economy. So in this interview she provides you with a time-proven, disciplined and diversified approach to investing. Bio: Bonnie Bell Andersen is the author of "Suddenly Wealthy" which is launching soon. She is a 20-year veteran financial advisor, and provides investment coaching for her clients, and helps them be financially better-educated so that they can make the best decisions for their financial well-being reach their life goals. Resources: www.triadwealth.net   www.bookachatwithbonita.com

Cloris explains how service-based entrepreneurs can easily ditch overwhelming marketing tasks that don't work and create burnout, and instead focus on growing their business by building long-lasting connections with influencers. Bio: Cloris Kylie, MBA, is the #1 bestselling author of “Beyond Influencer Marketing.” She helps service entrepreneurs grow their business by building long-lasting connections with influencers. Resources: 15 Ways to Get Noticed by Influencers and Start a Relationship with them to Grow Your Business: http://cloriskylie.com/influencer  

Joel explains why webinars continue to be the most efficient, and best of all, FASTEST, way to use digital marketing to generate more profits, build better relationships with your prospects, and position your business as an authority in the marketplace. Bio: Joel Erway is an online marketing consultant, founder of both The Webinar Agency and Experts Unleashed, and host of Sold With Webinars and Experts Unleashed podcasts. Joel specializes in sales messaging, funnels, and conversion, and has helped his clients achieve 7- and 8-figure growth exclusively with the use of webinars. Resources: www.thewebinaragency.com $466,000 case study: https://soldwithwebinars.com  

Jon explains how to identify your unique message to share with the world, create your platform via website, podcast, and books, and then share your message with high-quality videos, audios, and social content. Bio: Jon Schumacher is a business strategist and digital marketing expert. He helps successful business leaders become recognized authorities using online media, and his clients have impacted millions of people with their thought leadership. He works with executives, authors, speakers, coaches, and organizations who have an important mission or message to share with the world. Jon is a regular expert contributor to national publications including Entrepreneur, Good Men Project, Huffington Post, and Fox News. Resources: Create a legacy around your movement: https://billiondollarlegacy.com/ Webinar resources: http://jonschumacher.com/  

Nick explains how businesses of all sizes can easily outsource time-consuming tasks in marketing, operations and admin, and build infinitely scalable processes into your life & business. Bio: Before making the jump to the startup technology space, Nick Sonnenberg spent more than eight years on Wall Street as a trader. Nick is the co-founder of Leverage, founder and CEO of Efficient Frontier Solutions. He is also the co-author of the book Idea to Execution. His personal mission is to help busy entrepreneurs and executives optimize their lives in a meaningful way and help them go from idea to execution in as few steps as possible. Resources: Power of Process productivity bundle: https://pages.convertkit.com/3f6775e4c6/46bdf47c22 https://getleverage.com/  

Rennie talks about his book ‘Wealth On Any Income’, and explain his system for creating financial freedom and eliminating debt. And also why he now works out of choice to donate his profits to charity. Bio: Rennie has been ranked among the top 5% of financial planners across the globe, with clients ranging from executives and small entrepreneurs to the FBI and Toyota Motors. But after two divorces and a business failure, Rennie was flat broke at age 50. Starting over from scratch and ignoring his financial education he became a multi-millionaire in 6 years, and now enjoys a monthly passive income greater than his annual earnings of the past. Resources: wealthonanyincome.com/freesummary/

Michael Zipursky is a Coach to entrepreneurial consultants. He has helped over 300 consultants add six and seven figures to their annual revenues. Basically he helps them build a marketing system that consistently attracts ideal clients, communicates greater value and earns them higher fees.

If you want to get ahead and scale your business, you need to become replaceable. Ari explains how he helps successful entrepreneurs who have opportunity in excess of what their infrastructure will support by coaching them to create systems that empower their team so they can become more replaceable in their business. Bio: Ari Meisel is the best-selling author of "The Art of Less Doing", and "The Replaceable Founder." He describes himself as an Overwhelmologist, and he can be heard on the award-winning Less Doing Podcast, and speaking throughout the world to thought leaders and influencers where he shares his insights into personal and professional productivity. Resources: Ari’s Mini-Course: www.Less.do/foundations Ari’s main web site: www.lessdoing.com Ari’s Book ‘Less Doing, More Living: Make Everything in Life Easier’: https://amzn.to/2D8kRut

Donnie explains what your readers absolutely will not stand for when reading your emails, and how to keep an audience hanging on every word you share. Also, you'll learn how to move up the ladder into 'Approachable Expert' status and keep readers from tuning you out.

Nathan says it’s his failures, as much as his successes, that created his desire to share what he has learned, so that he can help others succeed as leaders in their careers and in their lives. Bio: Nathan Beblett served for 24 years as an officer of the United States Marine Corps, during which time he observed leaders as they oversaw units with up to 25,000 people across different branches of the military and the United States Coast Guard. He has worked as a liaison and advisor to foreign militaries in Asia, the Middle East, Europe, and Central and South America. Additionally, he served at a US Embassy, working alongside the US Department of State. Interestingly, Nathan says it’s his failures, as much as his successes, that created his desire to share what he has learned, so that he can help others succeed as leaders in their careers and in their lives.

Peter has a unique way of looking at and relating to life, and provides some inspired thoughts and guidelines on how to take charge of your life. Whether its your business strategy or your personal development, this episode will have a lasting impact on the way you think, and act. Bio: Peter Sage is a well-known international serial entrepreneur, author and public speaker. He has started over twenty companies across a wide variety of fields, many of which have become large global success stories. As a public speaker, he has shared the stage with Sir Richard Branson, Kofi Anan, and former US President Bill Clinton among many others. His client list includes NASA, Google, and many blue-chip companies such as Deutsche Bank. Resources: www.petersage.com YouTube: https://www.youtube.com/channel/UC7-i0Cfhv42n1BVfrFuDcPA Book: The Inside Track https://www.amazon.com/Inside-Track-Inspirational-Conquering-Adversity/dp/1999669436

David explains how to get your business into shape to meet your exit needs, including best practices to make your business more marketable, and how to understand how buyers will look at and value your business. Bio: David Barnett has been working with SMEs for over 20 years, and over the last decade, he's been helping people buy businesses, and also how to prepare their business for sale. He's authored 7 books, including ‘How To Sell My Own Business’ which was an Amazon best-seller, and David maintains a YouTube channel with 100's of really useful, information-packed advisory videos. Resources: Blog: www.DavidCBarnett.com

Dov explains a step-by-step process for consultants, coaches and experts who want to predictably attract a steady stream of ideal clients. Bio: Since 2001 Dov has been helping experts and entrepreneurs from around the world to whip their marketing into shape, by helping them build a strong strategic foundation - and then applying a simple, client-getting system - and as Dov says - doing this without tricks, hacks or false fronts. Resources: The 88-page ‘Plenty of Clients’ Manual http://dovgordon.net/richard

Brian explains some of the best ways to use social media and more traditional marketing, in a social media age. He covers concepts from both traditional and electronic platforms and shows how to combine these into a solid, logical basis for increasing inquiries and sales. Brian is an award-winning author and was honored as one of the Top Marketers to Follow in 2018. Brian is an Online Marketing Strategist with over 40 years of marketing experience, he hosts the Bacon podcast, and is the author of two best-selling books – “It's Not About You, It's About Bacon! Relationship Marketing In A Social Media World!” and “The Bacon System – Sizzlin' Hot Recipes That Help You Grow Your Business!” Brian's Book -- 'It's Not About You, It's About BACON! Relationship Marketing in a Social Media World': https://www.amazon.com/Brian-Basilico/e/B00HX0Q8VA Podcast: https://baconpodcast.com/ Resources: https://brianbasilico.com/ FREE eBook ‘Social Media Demystified’: https://b2b-im.com/

Natalie explains what activities you should be focusing on to grow your business, beat stress, and feel in control of your life. Her mission is to help you develop habits, routines, mindset and business strategies to tap into your potential and go beyond it. Bio: Natalie Sisson is a serial entrepreneur, based just north of Wellington in New Zealand. Natalie is the best-selling author of the book ‘The Suitcase Entrepreneur, and she is aTEDx speaker and influencer, who believes that everyone has more potential than they realize, to tap into.

Greg explains how businesses of all sizes can easily create short and highly valuable video content, to inform and educate their prospects and clients. Greg talks about how to promote your video content so that you are always showing up in front of your most important audiences, to create an unstoppable business and personal brand. Bio: Greg Rollett is an Emmy Award Winning Producer and Best-Selling Author who helps business owners to stand out and get attention. He is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. He is also the host of Ambitious Adventures on Amazon Prime.   Resources: Ambitious Video Planner: ambitious.com/planner Instagram: Follow Greg’s story - @gregrollett https://ambitiousmediagroup.com/

Shaun Buck discusses the single easiest and most effective way to increase retention rates, increase referrals, and instantly build long-lasting relationships with your clients. In particular, sending monthly mailings helps you stay top of mind with your clients, ensuring they talk about you and actively refer. Resources: Shaun’s Free Book: ‘The Ultimate Guide To Newsletters’: text "Podcast" to 208-269-9111 or if outside USA, go to www.newsletterpro.com/freebook

Nathan Hirsch explains how his business ‘FreeeUp’ caters to thousands of businesses all over the world, looking to save time and money in hiring pre-vetted freelance talent, across 85+ different skill sets. Resources: Free consultation: https://freeeup.com/schedule-a-meeting/ Blog articles: https://freeeup.com/blog/

Mandi Ellefson explains how owner-managed 7 and 8 figure consultancies, agencies, tech businesses, and B2B service business owners can recover 20-40 extra hours per month. Then use that time to scale up without working more hours. Resources: ‘Scale To Freedom’ Roadmap: http://handsoffceo.com/roadmap PowerHour Planner: http://handsoffceo.com/powerhour

Jake explains how Lead Cookie will manage your Linkedin profile and start warm conversations between you and your ideal customers. On average customers book 3-8 qualified calls per month as a result of the Lead Cookie service. Resources: A how-to guide to LinkedIn Lead Generation: https://jake-jorgovan.com/blog/a-how-to-guide-on-linkedin-lead-generation https://www.leadcookie.com/

Shane Spiers is a Business Scaling Strategist. Shane explains how he helps successful 7-figure entrepreneurs scale and speed their growth to 8-figures through implementing his proprietary ‘Summit SCALE’:registered: model. Resources: Summit Scale Diagnostic: www.summitscalediagnostic.com Summit Scale Webinar: www.summitscalewebinar.com

Tom Poland explains the critical differences between marketing a service or advice, as opposed to a physical product. And Tom is going to lift the lid on why almost all traditional marketing methods should be avoided. Resources: Tom Poland’s live lead gen demo: https://www.leadsology.guru/leadgendemo 5-Hour Challenge: http://www.leadsology.guru/five-day-challenge