Podcasts about ecommerce masterplan

You are listening to a milestone episode – eCommerce MasterPlan's episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:“what's your top tip to make an eCommerce store more profitable?” Here's our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better2Know Kristian Hansen from Slø Alison Metcalfe, Alison Metcalfe Ltd., Kunle Campbell from 2x eCommerce Janis Thomas, Look Fabulous Forever, Izabela Russell from Music Radio Creative, Luke Carthy, eCommerce Consultant, Patricia Callwood from True Serenity Tea, Laura Riches, Laylo, And Ben Dreyer from Boden! It's the episode you've been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. Full episode notes here: https://ecmp.info/500Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

The secret to a successful business isn't always about going viral or having the flashiest product. Knowing your why is one of the most influential factors. Chloë Thomas of eCommerce MasterPlan joins A.J. to discuss the importance of building a strong foundation, understanding your purpose as you scale your business, how to avoid getting swept up by short-term trends, and staying focused on your long-term goals and vision.About Chloë Thomas:Chloë Thomas is an e-commerce expert and the voice behind the award-winning eCommerce MasterPlan Podcast, as well as the newly launched Keep Optimising marketing podcast. With over 400 episodes under her belt, Chloe brings invaluable experience from her entrepreneurial journey, combined with a knack for storytelling that intrigues and inspires. She believes that becoming an entrepreneur is not always about inventing the next big thing; sometimes, it's about making what you love your next big thing. Chloë's passion lies in helping businesses grow by solving their unique problems and ensuring they make the most of available growth opportunities.Key Insights:Define your ‘why'. Knowing why you do what you do is crucial for building a purpose-driven business. This understanding inspires and motivates both you and your team and effectively communicates your brand's essence to your audience. (04:25)Align your business with your passions. Doing what you love can lead not only to personal satisfaction but also to business success. When passion drives your projects, it creates a genuine connection with your team and customers. You get the best of both worlds - personal fulfillment and professional growth. (08:32)Play to your strengths. The better you understand yourself, the better equipped you'll be to bring the best out of you in your business. Focus on skills that come naturally to you, and strategically delegate roles and responsibilities in a way that supports your strengths. This will help you maximize efficacy, generate innovative solutions, and advance your business. (15:20)Consistency is crucial. Whether it's the release date of your podcast or the topics you cover, maintaining regularity is key. Consistency builds trust with your audience, resulting in strong relationships and a stronger brand presence. It's the best way to establish your brand as a reliable thought leader in the industry. (19:47)Stay focused on your core purpose. With so many different marketing hacks and new trends coming up every day, it can be easy to get caught up in them and lose sight of the bigger picture. However, it's essential to remember and stay connected to your core purpose. This will create a stable foundation that will keep your business grounded and consistent, ultimately helping you achieve your goals. (20:27)Chloë's best advice for entrepreneurs:“The more you can understand about you and how you function and how you can bring out the best in yourself and the people around you, the better the impact you can have.” (15:48)Connect with Chloë:LinkedInTwitterInstagramResources Mentioned:eCommerce MasterPlan PodcastKeep Optimising PodcastEntrepreneur on Fire PodcasteCommerce TechQuiet by Susan CainFollow Beyond 8 Figures:LinkedinTwitterWebsite

In the podcast "Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas," Brent interviews Chloe, a globally recognized expert in eCommerce marketing problem-solving. As the author of several best-selling books, a keynote speaker, advisor, and host of the award-winning podcasts eCommerce MasterPlan and Keep Optimising, Chloe shares insightful perspectives on sustainability, marketing trends, artificial intelligence (AI), and the role of AI in content creation. Chloe passionately emphasizes the importance of small sustainable steps towards eco-friendly practices in the e-commerce ecosystem. Her approach suggests conducting a comprehensive supplier audit to spotlight potential areas for improvement. Besides, she underlines the need for businesses to communicate transparently with customers about their sustainability efforts. Regarding the evolving dynamics of marketing in 2023, Chloe urges businesses to harness a deep understanding of their customers' emotional connections to their brands. Further, she talks about the imperative of staying abreast of changes in platforms like Google Ads, which could potentially impact profitability and sales if overlooked. Concerning AI in content creation, Chloe articulates a vision where AI plays a supportive role rather than replacing human teams. While AI can generate base content, it's crucial to interweave brand identity and align messages with customer expectations using a human touch. Currently, Chloe is focusing on growing her podcasts, finding new partners and sponsors, and planning new initiatives for 2023 to help her audience and sponsors more effectively. She also contributes to in-person and virtual events in the eCommerce space as a speaker and chairperson. As an advisor, Chloe guides eCommerce business owners and marketers on business growth strategies. As a speaker, she frequently participates in premier online marketing events. As a writer, Chloe contributes regularly to the eCommerce and retail press, writes white papers, and has authored five books on eCommerce. Chloe offers assistance in a variety of areas, including guest-speaking on podcasts or virtual summits, providing expert quotes, guesting on her podcasts, or becoming a board-level advisor for your company. Away from her professional pursuits, Chloe has a flair for locating interesting TV shows on Amazon Prime, relishes pancakes and Lubeck marzipan, and enjoys reading works by authors such as Irvine Welsh, Susan Cain, and Chuck Palanuik.

We know climate action is important, but how much of the responsibility falls on businesses? Best-selling author and Founder of eCommerce MasterPlan, Chloë Thomas, joins the Make it Big Podcast to talk sustainability ahead of Earth Day. (00:00:37) Setting the stage (00:01:56) Just how important is action against climate change now? (00:03:10) Where does sustainability fit? (00:04:38) How to stay optimistic (00:07:22) Investing in our planet as a business (00:10:49) Case studies in sustainability (00:14:26) Consumer behavior (00:18:17) Deinfluencing (00:23:00) Technology trends ___________ Learn more about EcoEnclose And check out the eCommmerce MasterPlan podcast

Welcome to the first ever episode of my brand new show eCommerce Explored. (which we're temporarily co-releasing to listeners of the eCommerce MasterPlan podcast too – hi eCMP listeners!!)Our first topic is… Overstocks – how do you get rid of them? How do you avoid them in the first place?All with the triple aim of helping you:Improve cashflowIncrease profitsAvoid waste and sending product to landfillThis is far more than just an introductory session!Listen now for lots of tips on how to clear your excess stock.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast AND the exciting new Keep Optimising Podcast – all of which are built on. In this episode...

Welcome to Episode 29 of Sustainable Ecommerce! https://sustainable-ecom.com/ep29 I do love it when I get to introduce you guys to some of the people who have really inspired and influenced me over the years. We had Zoltan Csaki a few weeks ago, and today I'd like to introduce you to someone else who's been quietly guiding me for years.  Chloë Thomas is a UK-based eCommerce expert & former agency owner who's been around the game even longer than me!  She's written multiple books on the subject, is regularly asked to be a keynote speaker and hosts not 1 but 2 ecommerce and marketing podcasts, chalking up well over 500 episodes!  In 2022 she's repositioned her show the eCommerce Masterplan to have an increased focus on Sustainability, which of course make for a very interesting dynamic given her insights into what's happening in the Northern hemisphere.  Naturally when two podcasts hosts get together we pretty much immediately go off track, but do keep listening to the end because the UK has always been ahead of us in Australia, and what is happening there is often a good yardstick of what's to come down here.

If you listen to our sister show eCommerce MasterPlan, you'll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading. Well, Rob's here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he's now offering other eCommerce brands through his marketing agency TIME. Listen to the end to find out how to get his free 'Empathy Blueprint' which will make everything we discuss super straightforward. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We have a special guest today! We are so excited to be interviewing Chloe! Please send any business inquiries to hello@ciarastockeland.com. To learn more about Ciara and what she offers visit her website here: https://www.theboutiqueworkshop.com. Podcast listeners get a special coupon for $100 OFF enrollment of the Boutiques Workshop membership! If you'd like to take advantage of this one time use offer, click here! To learn more about today's sponsor, Liz Whitehead's Simple Strategies Group, visit https://www.simplestrategiesgroup.com. To learn more about Chloe and all she offers visit here: https://ecommercemasterplan.com

We have a special guest today! We are so excited to be interviewing Chloe! Please send any business inquiries to hello@ciarastockeland.com. To learn more about Ciara and what she offers visit her website here: https://www.theboutiqueworkshop.com. Podcast listeners get a special coupon for $100 OFF enrollment of the Boutiques Workshop membership! If you'd like to take advantage of this one time use offer, click here! To learn more about today's sponsor, Liz Whitehead's Simple Strategies Group, visit https://www.simplestrategiesgroup.com. To learn more about Chloe and all she offers visit here: https://ecommercemasterplan.com

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedback you receive. In this episode, Chloe also goes into detail on whether or not she would recommend selling products on Amazon or first working to establish brand identity and why free shipping is the new normal in online shopping and what you need to think about to incorporate into your own business and where she would suggest to start advertising when first launching your online store. Finally, Chloe details the keys to growing a business and where you need to focus your time if you want to be successful when first launching your store. Episode Action Items: To find more information about Chloe, visit https://ecommercemasterplan.com where you can find information on Chloe's books, podcast and summit. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.co (https://podcast.makeeachclickcount.co)m.

This bonus episode is our response to what's happening in Ukraine. It's VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we're putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this. So what's this episode about? Earlier this week Matteo reached out to see if I'd be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”. So we're going to talk about how those eCommerce skills are being leveraged to help And we're also going to share how you can help Matteo and his team, AND I'll share a couple of other clever ways to help that I've come across recently. Yes, we are doing an episode on a war. BUT if you're a regular listener you'll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating' infomercial – more a celebration of some of the amazing people and things that are happening in response to the awfulness. My aim is for this to be an inspiring and hopeful episode, not one that will make you sad. None of us needs more sadness. In fact - I felt more positive after recording this than I did before! My guest Matteo Grassi is ex-ShopifyPlus, the CEO and Co-Founder of Popup, a no-code eCommerce platform, AND co-founder and advisor to Viceroy Group a “humble and happy umbrella company of DTC brands” (great description from their LinkedIn profile!). Between the two companies, they have team members from all over the world, including… Ukraine. So Matteo and the team have been quick to work out how they can help their own team members, AND leverage their skill sets to help the Ukrainian people cope with the day to day challenges of this war. Here are the links to how you can help: - Support Matteo's work via Commerce4good at https://chloelink.com/commerce4good (chloelink.com/commerce4good) - Get your Ukrainian designed Tshirt (and add a helpful tip!) at https://artists4good.store/ (www.artists4good.store) - Hire Ukrainian talent at https://remoteukraine.org/ (https://remoteukraine.org/) - Find real ways to help Ukraine from wherever you are in the world - https://how-to-help-ukraine-now.super.site/ (chloelink.com/ukrainehelp) - What to do as a business guide – https://supportukraine.notion.site/ (chloelink.com/ukrainebusiness ) - And one last one… Simon Wharton is running 100k this month for the Disasters Emergency Committee so you could just sponsor him on his just giving page – https://www.justgiving.com/fundraising/simon-wharton-ukraine (chloelink.com/simon) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We're very excited to welcome Chloë Thomas to our 88th episode of The Ecom Show. Chloë is a keynote speaker, bestselling author, and Founder of the award-winning eCommerce MasterPlan podcast. Tune in to hear Chloë and our CEO and podcast host, Daniel Budai discuss: ✔️ How Did Chloë Begin in E-Commerce? ✔️ How Has E-Commerce Changed in 20 Years? ✔️ Trend #1: Zero-Party Data ✔️ Trend #2 Selling Where the Customer Wants to Buy ✔️ Trend #3 Why the Message Beats the Medium ✔️ Trend #4 Partnership Marketing ✔️ Trend #5 The Path to Net Zero How Did Chloë Begin in E-Commerce? Chloë's e-commerce journey when she began working for a UK high street and catalog retailer. Specifically, optimizing their website and digital marketing. Back in the early 2000s, Chloë led the e-commerce for a group of mail-order brands. Building their first website, implementing their email campaigns, setting up Google ads, etc. From there, Chloë created an online marketing agency that she ran for 10 years. Now? She's a globally recognized e-commerce thought leader. “I am incredibly lucky to get to think, speak, and write, on the subject of e-commerce.” How Has E-Commerce Changed Over the Last 20 Years? Chloë has been in e-commerce for almost 20 years. So it's safe to say that she's seen a lot of changes! The biggest change Chloë identifies is that the software has become more accessible. While the barriers to entry are lower, this has actually made things more difficult. E-commerce owners need to do a lot more to stand out from the competition. “The successful people are the ones who work out what they should do and actually deliver on it. So in many ways, nothing's changed. And in some ways, everything's changed.” This year, Chloë predicts that these 5 areas of change will guide the future of e-commerce. Zero Party Data Selling Were the Customer Wants to Buy Message Beats the Medium Partnership Marketing Embrace the Path to Net Zero Trend 1: Zero-Party Data Zero Party Data is data collected directly from the consumer. In other words, permission-based marketing. This is usually collected via shop quizzes or surveys. And Chloë is a big fan. “It's marketing done well. As a pure trained marketer, I love it when marketing is done properly.” Chloë stipulates that zero-party data drives results for two key reasons: Personalization Zero-party data allows e-commerce owners to send out more personalized, content-driven marketing that resonates with their customers. Engages the customers Quizzes and surveys engage the customers. Neuromarketers have identified that if human beings feel like if they have had some input in the creation of something, they are more likely to back it. In the case of zero-party data, backing it is buying it. Trend 2: Selling Where the Customer Wants to Buy Chloë describes this trend as an amalgamation of several online shopping trends.Consumers are increasingly buying online. In games, on marketplaces, on social media, Messenger chats, WhatsApp. Consumers are making purchases from pretty much anywhere you can think of online. This opens up a whole new world of processes. Understanding what it means to sell on TikTok, WhatsApp, or Pinterest, for example, requires a deep understanding of the platforms. Every one of these channels has its process that e-commerce owners need to learn about and integrate into their stores. All these marketplaces open up or tap into a new customer niche. Vegan marketplaces are very popular, for example. Net-zero marketplaces are opening up. Recently, Chloë recorded a podcast episode with a company that's creating a marketplace for disabled consumers. This is a huge untapped market for many online businesses. Chloë's advice for keeping up with this trend is to have a tech stack that enables you to adapt quickly. Make sure your product information is in a format that allows you to fire it out to different places quickly. Keep track of your inventory system. Have a marketing team that's ready to twist and pivot. “The biggest lesson of 2020 was that if you had the right tech stack, life was a lot easier.” Trend 3: Message Beats the Medium In the world of the smart consumer, your marketing needs to be creative. Chloë says that there's a consumer desire for connection. They want to know the story behind the product that makes sense to them. To know that their decision to buy aligns with their morals. Secondly, there is huge competition. To stand out, you need to be engaging with the consumer and have great creative marketing across channels. Your marketing team needs analytical creative people who understand great copy and design. Trend 4: Partnership Marketing If creative marketing is not your strong suit, Chloë advises investing in partnership marketing. In influencer marketing, the brand owns the right to use the creative marketing that their influencer creates. Anything you can do with someone that your customers trust is very powerful. It enables your brand to get in front of a good audience and get someone else to create creative marketing. Affiliate marketing harnesses partners who will promote your brand for a commission. You can also turn your customers into advocates through a loyalty program or a customer referral incentive scheme. The start of the year, Chloë, advises, is the best time to do it. Trend 5: Getting on the Path to Net Zero Increasingly customers are pushing for sustainability, government pressure is on, and as Chloë puts it, “Quite frankly, it's the right thing to do for the planet.” E-commerce industries still have a lot of work to do on the path to net-zero. It's something to start talking about and get excited about. Evaluate the impact your e-commerce has on the environment and work on reducing waste and your carbon footprint as much as you can. For even more fantastic advice on how to win at e-commerce this year, check out Chloë's eCommerce Master Plan Podcast, her Keep Optimizing Marketing Podcast, visit chloethomas.com or follow Chloë on LinkedIn. Thank you for listening! We come out with new episodes every Thursday, stay tuned! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

Chloë Thomas, Podcast Host and Author of eCommerce MasterPlan joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.Show Highlights: The thing no one tells you when you get into podcasting. It's not glamorous. It's all about organization The primary focus of my entire business now is on growing the two podcasts and growing the sponsorship income that comes from them. So we've now pivoted completely to a content company rather than a consultancy Our best sponsors are the ones who are just after brand-awareness and they want to be, if someone's thinking about e-commerce, they want to be there. And those are by far and away, the easiest sponsors to work with The reason I've not put a lot of money into advertising so far is because I haven't yet found a good way of tracking the impact of the advertising because to tie a Twitter ad to a play is incredibly difficult. So I've been trying to get my head around a way to do it. And I think I'm just gonna give up with tracking it through to podcasts and instead track it through to email signups on the websites I've spent the last almost 20 years looking at how Google play their algorithms, how Facebook, how everyone plays their algorithms and money comes into it sooner or later in every way possible. So yeah, it's going to be really fascinating to see how this space evolves in the next couple of years. 

Chloë Thomas is a globally recognized ecommerce marketing problem solver and Founder of the eCommerce MasterPlan. She's the author of several best-selling books, an international keynote speaker, advisor to ecommerce brands, and hosts both the award-winning eCommerce MasterPlan Podcast and the Keep Optimizing Marketing Podcast. Chloë has been named one of the top 30 ecommerce influencers in 2021, and her podcasts are regularly included in the list of top ecommerce and marketing podcasts worldwide. She has been in the ecommerce space since 2003, and she has been on the client-side, agency-side, and advisor side. Over the years, Chloë has helped countless retailers and brands, both large and small, and there's barely a part of the ecommerce landscape that she has not experienced. In this episode… If there's one lesson the COVID-19 pandemic has taught us, it is that we all have a role to play in the safety of our planet. And yes, ecommerce businesses are no exception because it's an industry that generates a lot of carbon. Unfortunately, many ecommerce brands struggle with merging their profit-first business models with doing their part to promote sustainability. Are you one of those ecommerce brands, and would you like to fulfill your desire to promote sustainability in any way possible? How do you communicate your journey to net-zero, especially when your primary customers are the younger generation? In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of the eCommerce MasterPlan, Chloë Thomas. They discuss her passion for ecommerce and building sustainability-conscious brands, the ecommerce outlook, bridging the gap between profit-making and sustainability for ecommerce brands, and more.

These days, "storytelling" is a buzzword online. But you may wonder what it's really all about. If so, stick around, because today we're diving into what is storytelling for business. We're always searching for ways to stand out and be recognized. Particularly when there are probably thousands of others who make a product similar to yours. Here's a secret … most people approach the https://giftbizunwrapped.com/episodes/anitahousman (visibility issue) the wrong way. They try to make their product “better" or price it lower. But that's not the way to go. After all, what does "better" even mean? What people consider better will be different for each person. So how do you pin down better? It's a stab in the dark and will resonate with some and not others. And dropping your price? That's diminishing your product quality and skill and ultimately leads to a very sad https://giftbizunwrapped.com/episodes/lynnesomerman (financial situation). Nope – "better" and lower-priced aren't the answers. But storytelling? It's a different strategy entirely and can be a real differentiator for you. So, what is storytelling in business, actually?  It's a no-cost way to endear people to you. To deepen the connection between you and your customers and to give people stories they can pass on to “could-be” customers they know. Think of the season we're in right now. Holiday stories get told and retold. I bet you have a favorite or two that you read or a movie you watch year after year. It brings back wonderful memories, it's emotional and meaningful. Now I'm not suggesting you make a holiday story of your business. But you can incorporate the feelings that stories bring, into https://giftbizunwrapped.com/episodes/first-steps-to-creating-your-brand (your brand). When you do this, you become share-worthy and more people discover you. And the more people know about you, the more people buy. So, let's dive into how you can become a storytelling business. That's where my guest, Chloë, comes in. She's a storytelling expert and has been in eCommerce since 2003, meaning there's barely a part of the eCommerce landscape she's not involved with. From the start, Chloë's been solving eCommerce marketing problems. Tiny problems such as where to spend your advertising dollars. And more sophisticated issues such as identifying how to adapt to big opportunities like emotional commerce and storytelling. Chloë is a bestselling Author, International Speaker, and host of the Award-winning eCommerce MasterPlan and Keep Optimising Podcasts. Both of these shows are regularly included in lists of the top eCommerce & marketing podcasts in the world. She's also one of Scurri's Top 30 eCommerce Influencers for 2021. What is Storytelling in Business? As consumer trends and consumer needs have changed, we all now need to take account of storytelling in our businesses. Because it's what consumers want to hear from us. Why? Because consumers want more than just the features of your product. Storytelling is about getting the humanity of your business, the story of your products, and the goodness of things you're already doing out in front of people. It's how you answer your customers' questions about whether they want to buy from you. Trust is essential for a successful business and storytelling is an important way to develop trust. Using storytelling is a less 'salesy' way to communicate about your offerings. Storytelling has its biggest impact early in the customer journey. The impact happens before the customer even interacts with your business. Customers should be able to see what's going on in your brand, especially behind the scenes. That's where storytelling comes into play.  It helps people relate better to what you do and your product. How to Use Storytelling In Your Business Your customers want to know who they're buying from. They want to understand where the products come

Episode 103Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse![00:01 - 06:56] Opening SegmentLet's get to know Chloe Thomas Why she got rid of her agency and turned to ecommerce[06:57 - 16:54] Modern Ways to Connect With CustomersChloe is excited about these things in ecommerceThe unique and creative ways to connect with customers A great ecommerce website has these qualities according to Chloe[16:55 - 22:41] Tips to Start on Shopify SuccessfullyStart successfully on Shopify with these tips from Chloe!Here's why you should collect the emails of your customersThe difference between organic and paid advertising[22:42 - 27:25] Facebook Ads vs. Google AdsIf advertising is not your strength, this is what you should doWant some Amazon refunds? Check out GetidaPromo code: FTM400Facebook or Google ads: Which should you choose?[27:26 - 37:24] How to Survive the Cookie ApocalypseChloe talks about the Cookie Apocalypse and how to survive itShe shares her realizations about working in an agencyThe reasons she started her award-winning podcast[37:25 - 45:09] Quality Podcast That Generates MoneyHow to produce a quality podcast when you're just starting outMonetize your podcast by niching downHere's howKnow more about Chloe in the Fire Round![45:10 - 47:18] Closing Segment Connect with Chloe!Links belowFinal words Tweetable Quotes:“Facebook and Google both get 90, 99% of their income from advertising. They're heavily incentivized to find a way to make this work for you.” - Chloe Thomas “...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it's incredibly hard.” - Chloe Thomas Resources mentionedPodcastsEntrepreneurs on FireThe Joe Rogan ExperienceBook: QuietGet in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!

Today #theBigLift podcasts welcomes @Chloe Thomas, international keynote speaker, author and the host of the eCommerce MasterPlan and Keep Optimising podcasts. Having had vast experience of both traditional and online marketing, Chloe is unambiguously passionate about marketing delivering sales. She advocates that successful marketing relies on quality traffic, understanding conversions in different marketing channels and getting your visitors to transition from viewers to repeat buyers.

Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there you know what they want and how to attract others like them. Today, Chloe discusses how to optimize for all the right things in eCommerce. Show NotesConnect With:Chloe Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there you know what they want and how to attract others like them. Today, Chloe discusses how to optimize for all the right things in eCommerce. Show NotesConnect With:Chloe Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn't really changed over the years but it's easier to get into. So how can you stand out in a highly competitive marketplace like this? Today, Chloe talks about how to build out your eCommerce customer master plan. Show NotesConnect With:Chloe Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn't really changed over the years but it's easier to get into. So how can you stand out in a highly competitive marketplace like this? Today, Chloe talks about how to build out your eCommerce customer master plan. Show NotesConnect With:Chloe Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

eCommerce Masterplan 

Engati is the world's leading multilingual Digital CX platform. It is a one-stop platform for powerful customer engagements. With our intelligent bots, we help you create the smoothest of customer experiences, with minimal coding. And now, we're even helping you answer your customers' most complicated questions in real-time with Engati Live Chat. Website: https://www.engati.com/ Blogs: https://engati.com/blog Check out our CX Library- CX Community page : https://www.engati.com/cx-community YouTube Interview series: https://www.youtube.com/playlist?list=PL05g56Qg9-goNEUmZlGGPHWfVjQRPpwr4 SoundCloud Interview series: https://soundcloud.com/user-670584022/tracks Spotify Interview series: https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUg https://www.engati.com/cx-community/improving-b2b-digital-experiences Chloë Thomas, Podcast Host and Author at eCommerce MasterPlan, while talking about Improving B2B digital experiences, tell us about the rising competition components for B2B eCommerce platforms. She also tells us how can we rectify the blockers and failures of digital transformation in eCommerce. Check out the 200 CX Thought Leaders to follow for 2021 - http://s.engati.com/2z9  Follow us on- Facebook: https://www.facebook.com/getengati LinkedIn: https://www.linkedin.com/company/engati/ Twitter: https://twitter.com/getengati Instagram: https://www.instagram.com/getengati/ Talk to us: contact@engati.com #EngatiCX #CX #AI #b2b #ecommerce

Our latest podcast interview is with the wonderful Chloe Thomas from eCommerce MasterPlan. Chloe runs a successful eCommerce Podcast as well as being a writer of several books and a speaker.We talked about:Tell us about what you do?How did you get started?How do you describe yourself – a writer, podcaster, eCommerce nerd?You work with a number of channels e.g. podcast, books etc. Which gets the best engagement?Which do you enjoy most?How long do you think it requires to get traction with a podcast/training business?What has inspired you recently?If you have time, I recommend checking out the eCommerce MasterPlan podcast and her other podcast Keep OptimisingChloe was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

In this episode host, Chloe Thomas is catching up with Ian Leslie to talk payment systems - and it's much more exciting than you might think.... Up until recently, Ian's been the Chief Marketing Officer at US furniture retailer Industry West (and been a regular guest discussing the cool new marketing and platform developments he's been doing there, on our sister podcast eCommerce MasterPlan.). He's now working at Bolt as the Senior Director of Retail Advocacy, helping Bolt to make their products ever more awesome, AND retailers to get the best out of Bolt. We're discussing what's happening in the checkout space, and how you can use these new tools to improve your conversion rates, and thus the performance of ALL your marketing. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It's the key to long term profitability.   Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.   Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or  best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.    Connect with Chloe Thomas Keep Optimising Marketing Podcast   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The brilliant Chloe Thomas, founder of eCommerce Masterplan, and the marvellous Becky Hopkin, Managing Director for Digital Gearbox - join us in this episode to talk about how sometimes we need to quit while we're behind, make a change and focus on what you're really good at, or find someone that loves doing the jobs you hate! We also talk about the lost art of reading song lyrics on album sleeves, modelling in plastic parts catalogues, how not to be a mood-hoover (fun sponge) personality profiling, and the wonders of holding down windows key + the full stop button. Sounds confusing? Not to worry, this podcast will explain all. Talent dynamics

The global landscape of retail has changed since the onset of the pandemic in 2020 with brick and mortar brands taking a backseat due to increasing health and safety concerns. Thus, the spotlight has fallen on eCommerce brands globally as customers have been forced to migrate to buying online. To ensure customers are satisfied with their product offerings, brands are delivering personalized user experiences with a focus on effective customer engagement and retention. In this series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond. In the second episode, our host, Tim Moran and Chloe Thomas, author, keynote speaker and host of eCommerce MasterPlan podcast, unravel insights on how pure-play eCommerce and DTC e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of personalized CX at scale. Chloe shares insights on: Her journey in the eCommerce space and what her current focus is The three major challenges that eCommerce brands are combating in terms of customer acquisition, engagement and retention How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV The biggest e-commerce personalization trends that we can expect to see in 2021 and beyond Interesting trends apart from personalization that are taking the industry by storm Tune in to understand how eCommerce brands are using various marketing technologies to build effective long-lasting customer relationships.

Becky and Michael share a simple method to calculate a PPC budget. Also joining is Chloë Thomas, best-selling author, and host of the excellent eCommerce MasterPlan and Keep On Optimising podcasts who discusses the joys and challenges of agency life and shares her eCommerce predictions for 2021. Listen to Chloë's podcasts here: https://ecommercemasterplan.com/

Do you resist email marketing for your business as too hard or complicated? The truth is, a good email marketing plan can be a real powerhouse to help you increase sales. And today we've got Chloe Thomas here to help us out. Chloë has been working in direct marketing since 2001. It started with a focus on in-store loyalty programs, catalog mailings, and email marketing. From there, she brought several established mail order businesses into the internet age – launching websites, first-ever email campaigns, as well as Google Adwords and affiliate marketing. Following her success there, Chloe transitioned her experience into a marketing agency all its own. She expanded into B2B marketing and sales and learned more about retail and eCommerce by working with everyone from high street retailers to pure play online startups. In 2012 Chloë realized her future was in helping eCommerce businesses work out what marketing they should be doing and so eCommerce MasterPlan was born. BUSINESS BUILDING INSIGHTSKeep optimizing. Stop being a perfectionist and get your product out there. Then revisit it and use customer feedback to make it better. Don't give up when something doesn't work as well as you'd hoped. Keep optimizing it -that's your pathway to great success. http://giftbizunwrapped.com/episodes/bluegrass (Listen to your customers). They will direct you to where you should go to make more sales. Email Marketing Plan TipsWhy is email marketing important? Because it's the core of your ability to communicate with your customer via a channel YOU control. Good http://giftbizunwrapped.com/episodes/writesolutions/ (email marketing) helps you build connections and relationships with your customers. You already know how to build a relationship with your customers in person. Email is just an extension of that. Email signups and sales are as strong as they were 5 years ago. So email is still a great tool to build your business. Give people a compelling reason to sign up for your list. Figure out what's valuable to YOUR customers, rather than what you see others doing. Listen to the full episode for tips & ideas to get sign-ups! Ask for replies and feedback in your emails to build the relationship and encourage connection. Replies to your emails will improve your deliverability, too.

Chloe Thomas is an author and creator of eCommerce MasterPlan, which has evolved into a business that helps eCommerce entrepreneurs make better decisions. eCommerce Marketing: How to get Traffic that BUYS to Your Website Grab your Kindle, Paperback OR Audiobook copy from Amazon UK or USA or wherever you are in the world. In today's episode, we dive deep into Chloe's background on e-commerce how she became the world author and podcaster. She has been in the eCommerce industry for the last 18 years – even before most search engines – and has witnessed the changing digital landscape first-hand Find out more About Chloe: Podcast Books This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Hi and welcome to another episode of E-telligence.   Today my fabulous guest, Chloë Thomas from eCommerce MasterPlan, and I are talking about how to make the move from batch and blast to automation heaven specifically for retailers (although of course, its always great to learn from other industry’s so if you’re listening in, stay tuned and there’ll be lots of tips and tricks you can pick up too!)   The days of batch and blast, sending the same thing to everyone are dwindling, and if you want to stay ahead of your competitors and stand out in the inbox, you have to use that knowledge to deliver messaging that’s relevant to them in that moment. Right message, sent to the right person, at the right time.   Automated campaigns will be some of the highest performing campaigns in your strategy and by meeting the needs of your customers and prospects in the RIGHT way, you’ll reap the rewards.   Join Chloe and I in this episode and discover… Why it is so important, for retailers in particular, to consider their automated campaign strategy alongside their regular manual campaigns Examples of automated campaigns you need to implement for your ecommerce business initially Time saving tips to help you create automated campaigns faster How to find the right platform(s) to support your needs

Author, podcast host, and host of the eCommerce MasterPlan podcast Chloë Thomas returns to talk about e-commerce delivery from a retailer and customer perspective. We cover: Speed vs cost vs green Giving customers what they want… and paying for it! Changing consumer expectations thanks to That Virus Will customers still want fast delivery? Or will it depend on the product category? Customers switching to online purchasing - and post-pandemic buying habits Consumer backlash - customer service at e-commerce retailers being overwhelmed by complaints (which are often delivery-related) Communicating with customers and using interactive delivery management (IDM) to allow customers to manage their deliveries Best practice in in-flight communications Pro-active post-purchase communications with customers Reducing customer complaints Reducing returns Do retailers think they have to compete with Amazon? Retailers’ awareness of the environmental impact of e-commerce delivery - including packaging and returns Consolidating e-commerce deliveries (e.g. Amazon Day) Green delivery slots - and nudge behaviour Alternative delivery modes (e.g. parcel lockers, deliver to neighbour, safe place) Dealing with returns How the pandemic is changing e-commerce returns Chlöe’s bold predictions for the future of e-commerce!

Chloe explains how to create your eCommerce MasterPlan. This starts with the right e-commerce business structure, and then adding in the Foundations (the website, the money, and the products) and then the Marketing Plan (how to create it, launch it, and improve it). Bio: Chloe Thomas has been working in eCommerce and digital marketing since 2002, and has written 5 books on eCommerce Marketing (including 3 bestsellers!) Through her business, E-Commerce MasterPlan, Chloe has worked with 100s of businesses to help them solve their marketing problems, and grow sales and profits. Resources: Podcast: eCommerce MasterPlan Podcast: https://ecommercemasterplan.com/podcast/ Book: https://ecommercemasterplan.com/books/ Chloe's new book can be purchased here: Amazon UK: https://www.amazon.co.uk/dp/B07Z6FSY4R/ Amazon USA https://www.amazon.com/dp/B07Z6FSY4R/ Amazon Australia https://www.amazon.com.au/dp/B07Z6FSY4R/

The eCommerce MasterPlan Virtual Summit goes live this week. Sign up now or in the future at eCommerceMasterPlan.com/summit176 In this episode podcast host Chloe Thomas will give us a run down of the top tip from each of the 25 sessions within the summit. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Chloe Thomas from eCommerce MasterPlan is sharing the strategy she uses for building a successful store. Today she covers: The 1 spreadsheet you can't live without and a great free place to get free traffic and well as many other tips and tricks. Chloe is holding the eCommerce MasterPlan Virtual Summit 2018. For free access visit: https://academy.ecommercemasterplan.com/p/ecommerce-masterplan-virtual-summit-2018/?affcode=91994_9ggxihnp **Get the full transcript and show notes at: https://justaskparker.com/podcast **Support the show (https://www.facebook.com/groups/WinningWithShopify/)

As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them. In this episode, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss a variety of topics including: • How to determine if B2B online sales is right for your company • When should a B2B company consider selling D2C? • Managing your team through a transition to online service and selling • Email marketing strategies that appeal to both B2B and B2C • Customer service department considerations through these changes • Common mistakes companies make with moving from B2B to D2C – and how to avoid them To contact Chloe or learn more about Ecommerce Masterplan: @chloe_ecmp | @eComMasterPlan | www.EcommerceMasterplan.com Be sure to follow Greg @WhatsGregDoing

Hello, I'm Chloe Thomas, host of the eCommerce MasterPlan Podcast. I've been in eCommerce for over 15 years, starting off client side, working for multichannel retailer Past Times. Yes. Back in 2003 we were juggling the challenges of running high street stores, a mail order catalogue and a website all at the same time. Then I spent 10 years running a marketing agency and consultancy helping eCommerce businesses of all shapes and sizes make the internet work for them, helping high street retailers launch their first ever online operations through to helping new online only startups work out what marketing will work for them. During that time, I also got deeply into email marketing, Google and Facebook ads. I now host this podcast, speak at eCommerce events around the world, chair some of the biggest eCommerce events in the U.K. and write books on eCommerce. Throughout my career, I've been privileged to have amazing and fascinating conversations with retailers and marketers about what they're up to. It struck me as a total waste that all those chats were off the record and couldn't be heard by all the many business owners and marketers I knew they could help. The eCommerce MasterPlan podcast is my way of bringing those fascinating conversations to your ears. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. My aim with every episode is to leave you with either some new ideas to take your business forward or reassurances that what you've been doing is the right thing. Now, every Monday at 1:00 AM U.K. time we release a new podcast episode so it should be available in time for your breakfast or your commute to help you get your working week off to a great start. Occasionally we'll put a bonus episode live and every January we double up and release two episodes a week to give you a great start to the new year. Usually the episode is an interview with an online retailer. They may have only been live for a few months or be one of the biggest retailers in the world. They might be online only, be multichannel, be from the U.K., U.S.A., Australia, Sweden, Romania or all over the place. What they all have in common though is that they are sharing experience that you can learn from. Sometimes rather than a retailer, my guest is a specialist or an author who covers a topic we all need to know more about. And whatever sorts of guest I have on the show we finish up with the four top tip's questions, covering books, marketing methods, tools, and their number one growth tip. That's just to make sure you get something valuable from every single episode. Every now and again we'll have an episode that's just me giving you an update on an event I've recently been to or insight into something else I think you'll find particularly valuable. The eCommerce MasterPlan podcast is completely free to listen to and it's available on any apps that supports podcasts, including Apple Podcasts, Google Podcasts and Spotify. Go on, take off an hour and listen to an episode. I think you'll enjoy it. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In a new era of B2B buyers shifting towards eCommerce and online buying trends, we ask the question, “How can sales professionals and retailers be competitive?” To answer this question and help us understand the B2B shift to eCommerce, we sat down with Chloe Thomas, founder of eCommerce MasterPlan.

In a new era of B2B buyers shifting towards eCommerce and online buying trends, we ask the question, “How can sales professionals and retailers be competitive?” To answer this question and help us understand the B2B shift to eCommerce, we sat down with Chloe Thomas, founder of eCommerce MasterPlan.

Chloë Thomas from the eCommerce Masterplan joins me to give an e-commerce perspective on delivery. We cover: The importance of delivery to e-commerce What can be done about "free" delivery Customer expectations of delivery in peak periods Quality of delivery (including presentation of courier drivers) and how it relates to the e-commerce experience Unboxing! (It's a thing, and you need to know about it.) Branding on boxes... and the security implications Environment issues for e-commerce retailers In-flight customer notifications Do delivery companies help e-commerce businesses grow?

Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales, today's episode will take you through the key considerations to making B2B eCommerce a success for your business. Today's guest, Chloë Thomas, is an eCommerce expert focused on eCommerce strategy and marketing, to help eCommerce people make better decisions as they build their path to success. Author of several books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast. Her latest book is an Amazon.com bestseller – B2B eCommerce MasterPlan: How to make Wholesale eCommerce A key part of your business to Business Sales Growth. You'll Learn What is B2B eCommerce, and why should we care? How does B2B vs B2C mindset differ? How does B2B vs B2C website differ? Who is this an opportunity for? How can you be successful in B2B eCommerce? Tune in for more details! Resources First 2 chapters of B2B eCommerce MasterPlan for free: eCommerceMasterPlan.com Ramp T-shirts Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

We are continuing with our July eCommerce Series and when we were putting the series together, I knew there was one person I just had to have on the show so she could share her words of wisdom.  Chloë Thomas, from eCommerce MasterPlan is an author, podcast host, mentor and consultant in the eCommerce world and I had the extreme pleasure of working with her when I owned So Suzy Stamps. Chloë was instrumental in helping us grow our “bricks and clicks” business.  She offered guidance on how to manage our inventory both in the shop and online, gave us amazing advice for how to handle promotions and helped us build a fabulous marketing plan to kick off the new year.  Which, was our most profitable quarter in the past 3 years. Chloë understands that not all industries are alike and not all needs are the same, however, she was able to guide me in the direction MY business needed to go and create my unique eCommerce MasterPlan.   SHOW NOTES In Chloë's book, Your 3 Steps to Successful Online Selling, she talks about the 3 most important things you can do to customize your own eCommerce MasterPlan Identify what sort of eCommerce business you are Establish your core foundation Marketing Biggest challenge and benefit for having a "bricks and clicks" business Challenge: Stock and time Benefits: Online=Convenience; In Store=Experience #1 Online Promotion You Can Do  Free Shipping or Free P&P (Postage and Packaging) It has to get the customer to do what you want as cheaply as possible. -Chloë Thomas Top Advice For Those of You Just Starting Out Find a product that you are interested in along with enough people who are too. - Chloë Thomas Chloë's Favorites Favorite part of what she does for her business - Writing Favorite eCommerce Marketing Method: eMail Marketing Favorite App: Sumo Me Where To Find Chloë eCommerce MasterPlan Special Offer Special Offer For YOU! USE COUPON CODE SUZY when checking out  

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, speaker, and host of the eCommerce MasterPlan podcast. She’s been deeply involved in eCommerce marketing for over a decade. In Chloë’s latest book: Customer Persuasion, she gives a step by step guidance on “How to Influence your Customers to Buy More”, depending on the stage your Ecommerce business is in at the moment. Plus, she shows you how to determine your business stage, and where you should be directing your focus right now. In this episode, we go over the key notes and learnings from the book, to help you make more sales, and create a repeat customer base. To get the Customer Persuasion book: http://customerpersuasion.co.uk/ Some of the best quotes from this episode: "Nowadays, your customer service issues will end up on social media." "There are different relationship levels with your customers, and you need to work out which of these stages is most important to you." "It’s very important to get the email address, because most people don’t come to your website to buy anyway." Find out more about eCommerce MasterPlan: Official Website: https://ecommercemasterplan.com/ Podcast: https://ecommercemasterplan.com/podcast/ Customer Persuasion Book: http://customerpersuasion.co.uk/ Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

Best selling Author, International Speaker, and host of the eCommerce MasterPlan Podcast. Chloë Thomas has been working in eCommerce since 2003, learning how to increase orders, up customer retention, and recruit new customers cost effectively. Working with businesses from the high street right down to start ups. eCommerce MasterPlan is the result of Chloë's years of experience, the books, blogs and courses have all been created to help eCommerce business owners and marketers to make the right decisions as they build their own path to eCommerce success. The eCommerce MasterPlan Podcast exists to bring a weekly dose of inspiration direct to the desks of eCommerce business people all over the globe. Power Retail (Australia) named Chloë as one of the top 10 eCommerce commentators in the world, and within 6 months of launch the podcast was already the top eCommerce podcast in the UK.

Creating an ecommerce strategy for your product-based small business, including making the most of social media, emails, and customer feedback.

Chloë Thomas is an Author, International Speaker and Host of her own podcast, eCommerce MasterPlan Podcast. Chloë has been working in eCommerce since 2003, learning how to increase orders, up customer retention and recruit new customers cost effectively. Working with businesses from the High Street right down to start ups, eCommerce MasterPlan is the result of Chloë’s years of experience, the books, blogs and courses have all been created to help eCommerce business owners and Marketers to make the right decisions as they build their own path to eCommerce success. The eCommerce MasterPlan Podcast exists to bring a weekly dose of inspiration direct to the desk of eCommerce business people all over the globe. Power Retail Australia named Chloë as one of the 10 top eCommerce Commentators in the world and within 6 months of launch, the podcast was already the top eCommerce podcast in the UK. Chloë is also the Author of “Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win.”   Questions Tell us a little bit about yourselves and your journey How do you feel about Customer Service in the UK? Give 2 companies that you really admire in terms of they are doing customer service and doing it well What are some everyday solutions you believe can help improve customer experience? Can you share a little more about the book, what inspired you to write it and who the book is targeted to and how can it help them? Do you find that companies are moving towards marrying the relationship between marketing and customer service? Or is there still a divide in terms of there is a marketing department separate from a customer service department? How do you stay motivated every day? What is the one online resource, website, tool or app you cannot live without in your business? What are some books that have had the biggest impact on you? If you where sitting across the table from another business owner and they said to you that they feel they have great products and services but they lack the consistently motivated human capital, what advice would you give them to turn their team members and turn their business around to create more success? In doing your research for your book Customer Manipulation, do you find that if the company has poor leadership, that it translates into a poor customer experience? What is one thing you are working on right now that you are really excited about – something that you are working on to develop yourself or your people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Chloë grew up in the United Kingdom (UK) in a rural area called Cornwall (located right down the far South West of the UK), she stated the she was lucky to get into Oxford University and from there was lucky enough to get a job at Barclay’s Bank working in Marketing and quickly realized that smaller businesses is where she wanted to go. She left the very large bank and started to work in retail for a High Street Retailer in the UK and that sparked her love for data and marketing, and how you can improve results and optimize. Over the last 13 years she has been honing that skill until 4 years ago she launched eCommerce MasterPlan and so now 4 years and 4 books later here we are! Chloë stated that she thinks that the UK is okay at Customer Service but is nowhere as amazing as it is in America. She said one of her favourite things to do in America is to go to the mall and find a nice Department store and wander around until someone goes “Can I help you?” It is just amazing how they care about you. There’s more customer service ethics in America, it is more valued as a job in the Hospitality and Retail Sector but in the UK, eCommerce Sector, it has been heartening over the last 12-18 months to hear everyone from the smallest to the largest businesses talking about how important it is to listen to the customer and to deliver what the customer needs and that’s a real turning point because up until then the conferences were just full of bright, shiny, exciting new pieces of tech and clever marketing campaigns but now, everyone’s talking about the customer and that’s a real benefit. Chloë stated that there is a paradigm shift in terms of how people are being more adjusted to customer experience. It’s because the industries have come of age, they are no longer in that early adaptor stage and now moved into an early majority at which point people have got to stop trying to be bright and shiny, you’ve got to say, “We are great at what we do, this is who we are, this is why you should buy from us and why you should buy our products.” Which is more powerful and interesting and quite a relief for her as a consumer as well. After asking Chloë if she could share with us one or two companies that she would recommend as offering great customer service – she lightly shared that she will share some unconventional companies as possibly everyone is expecting her to share Zappos and Amazon. Chloë shared that the companies that she admires are Project Repat (https://www.projectrepat.com), an American company who turns t-shits into blankets, so they’ll take all your old college t-shirts, cut them up and sew them up into a blanket and send them back to you. They really nailed one of the most powerful ways in eCommerce of helping customers, which is to gather the email addresses as quickly as you can and then build a phenomenal welcome sequence. What they are doing is absolutely fascinating on that clear focus and their welcome emails are beautiful. They listen and respond to what the customer is worried about. The other is a UK company called Miso Tasty (https://misotasty.com/#) which sells Miso Soup which Chloë says she thinks is a brilliant business name. They spend a lot of time getting their product right and they realize they’re going to be bringing new flavor sensation to the UK, it is an Asian flavoring that they are not used to. She stated that what she loves about Miso Tasty is the way the products are structured; they reduced the risk to a customer buying, not wanting to spend £20 (which is difficult) on buying this thing to try it out. What they have created is a 2 soup pack that only costs £2 and they can do free postage and packaging. So for customers to try out their products on their website, it only costs them £2 and that’s less than the cost of a pint of beer and it’s just amazing how they thought of the customer’s journey. Chloë shared that often people think Customer Service and they immediately think of the Call Centre down the corridor but real Customer Service embodies the entire process and experience with your business – it is everyone’s responsibility to do true customer service and that is why she truly appreciates the 2 businesses mentioned above Project Repat ad Miso Tasty. For example - It is not about waiting for someone to pick up the phone and say, “How long do I have before getting those T-Shirts to you before I have to buy again?” – they have listened and placed it in the welcoming email so they provide that knowledge to the customer without them having to call up. Chloë says of course there is a financial benefit to the fact you will get more conversions and less people having to answer the phone but there is the whole embracing of that experience through your marketing, strategies and products which is really important. Chloë shared some everyday solutions that she believes can help improve Customer Experience is everything really. She shared that she thinks a couple of really simple tools would be User Testing usertesting.com which is a fantastic site where you can go and just put up almost a job where someone from a certain segment of the population takes a look at your website and answers some questions. For example – you could put your website up there and say buy a lawnmower and then you get a video of that person trying to buy a lawnmower on your website and talking you through it and it is such a great way because sometimes we all sit around with great ideas saying, “Oh I think we should do this website, or oh I think we should do this with the website…” but to actually get some real human data on how someone who has never seen your business before is struggling with it is a great way of improving your user experience. It is great because if you have been looking at your analytics and you find people are dropping off somewhere or they are not going to that page and you can’t figure out why…..User Testing is a great fast track to solving that problem! Chloë then shares the other everyday solutions she would recommend for a business is Web Chat Services – that service that pops up on a website and says, “May I help you?” She shares this one in the UK is getting a lot of big players in eCommerce, they are playing around and working out how best to use it, rather than thinking of it as a customer service tool, think of it as a sales tool as well. When they notice places where people are getting stuck, they’ll activate it and say, “Can we help you?” or “What’s happening?” Usually found on product pages or elsewhere so they are creating a very tailored service for the customer and that is something which is a really easy solution, it doesn’t cost much to put in place and it’s something that even a small business can do and can make a massive difference to customer service and therefore the sales. Chloë shared that the reason she called the book “Customer Manipulation” is because as it all gets more competitive online and consumers are able to voice their opinions so much more easily and as marketers we want to be successful. We need to embrace the fact that every email sent is aiming to manipulate someone to buy from us, every tweet we send is aiming to manipulate someone to think better about us. If we can embrace that then we can get under the skin of the science of manipulation and the way of using manipulation but it is our choice whether we manipulate for good or for evil. If you choose to manipulate for evil then you are very quickly going get found out and it will be the end of your business. Chloë also shared the inspiration for her book and she says it had been a few years since she has done a big book and she had this model that she sometimes refers to as the “Customer Journey” or the “Customer MasterPlan” lurking around in her head and making its way onto slides, chats with clients and networking and then finally it was ready to be turned into a book. The role of the model is to help people, rather than thinking they need to do Social Media or to think they have a problem turning visitors from their website into enquirers to people who have given their email address and what is the best way of solving that problem. Can Social Media have an impact on it and which part of Social Media might it be? It’s kind of another way of the industry growing up rather than thinking oh email, oh Social Media, oh pop ups, it’s about thinking this is our current problem and the problem is turning visitors into enquirers, it’s getting people to the website, it’s getting enquirers to become first time buyers, it’s getting first time buyers to become repeat buyers and what are the ways for doing that. The book is structured into the 5 stages of getting people from those different customer relationship levels to the next one and filled with changes you can make to your website, improvements you can make to customer services, improvements you can make to marketing and also to your products where relevant to take you up and to encourage your customers to move between those customer relationship levels. Chloë says everything that she writes is for the small business owner, so someone with a team of less than 10 and usually for a team less than 5. It is very much for an owner/ head of marketing to help them work out where they should be deploying their resources and lots of ideas of what they can do. However, she knows bigger businesses and other persons have used the book to improve relations in heir B2B’s. Chloë thinks the businesses that are doing customer service well and who will do well in the future are seeing it as one group (Marketing and Customer Service), you may have different departments but they are finding ways to make sure they are working together because there are so many over laps and if you want to do customer service well, it’s got to be through everything you do in the business. Chloë shared that on her podcast a couple episodes back (Episode 55) – she had the head of Brand from Tesco, one of the five largest retailers in the world (https://itunes.apple.com/us/podcast/055-tescos-tamara-duschl-talks/id1005744797?i=1000371058713&mt=2) - she asked her guest just out of interest on the eCommerce side what does the eCommerce team do and what does the Marketing team do as per getting people to the website. The guest stated the eCommerce team sits in one building and they look after the website and Marketing team looks after the promotions and the traffic and they are in a different building. So Chloë shares Tesco does have a way to go as you can’t mothball the conversation – everyone needs to be integrated for a seamless Customer Experience. In asking Chloë how she stays motivated everyday she stated that she is just very lucky to be doing something that she loves and has spent some time over the last few years working out how to structure her days and her work load so that they suit her and having to do the things she likes and not having to do the things she doesn’t. She stated that motivation is something that comes naturally and wished she understood it as she reckons she could write that book but she can’t explain it. Chloë shared that the app that she use frequently is Asana (asana.com) , which is a team and task management tool for organizing. She uses it to organize herself and part-time/out-source people in her business. She further stated in her business that it is her and a lot of part time people so it does keep it all together. There is a web version and also available as an App. Chloë shares that 2 books that have had the biggest impact on her are: “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown which is all about prioritization and working out what you should be focused on in your business and your life. It helps you on the journey to becoming a person who knows how to prioritize as well as giving you tricks and tips along the way. The other book she loves is “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain which is all about introvertism. She stated that this book helped her to embrace who she is and to learn how to make the most out of it. Chloë shared she is an extremely introverted person and that book helped her tremendously. In answering our question on what’s the one piece of advice she would give a business owner who lacks the constantly motivated human capital – Chloë lightly shared she would just change the people as often times it is easier to motivate new people than old ones but that’s not very possible at times due to legislation and other things. Therefore, Chloë shared that is starts at the core, what is the vision of the business, what is the mission, and what are the values. Often times when businesses take a leap forward or an about turn from a bad pathway, it’s because they got really clear about what their vision and mission is and they have reintegrated that into the business and got that back to the heart of what they do. If you can get your people embracing that and believing that and understanding this is what they do then it becomes a lot more straight forward. Our trigger question for Chloë was how did she feel leadership and the lack there of translates into a poor customer experience – she shared she thinks that a business with poor leadership will struggle with delivering good customer services. She made reference to Tesco, stating the problems they have had with falling profits and sales was because the leadership got lost and they lost track of where their mission was and the vision and what they brought to the world. They quickly realized unless they go back to their roots, they are finding they are getting the success back again. That would be an example of where bad leadership led to a decline in customer experience and now they are turning it around. When we asked Chloë what’s the one thing she is excited about that is going on in her life right now - she stated this is her favourite time of the year when this podcast is being recorded (August) that she is not traveling for conferences for a few weeks so she is excited about analyzing lots of data, doing reports and surveys to work out what is the next thing she should do. She is weighing some options as to what her customers need her to produce next in terms of should it be an online course, should it be a Master Mind group, should it be a Membership Site or maybe even another book. She’s super excited about all that probably for launch in January 2017. Chloë says listeners can find her on her website eCommerce MasterPlan Website , she also shared the best way to get in touch with her is through Linked In and Twitter (@chloe_ecmp). Chloë shared that the quote that she always uses to keep her focused during times of adversity and challenges is “Keep Optimizing” (a quote she came up with) which reminds her that if something hasn’t worked, then that’s okay because we’re just going to optimize it, we’re going to learn and move forward, or if she is trying to make something too perfect before putting it live, she’ll remember this quote. We would welcome a subscribe, rate and review for the show and also that the listeners can come hang out at Navigating the Customer Experience Community on Facebook. This is a private Facebook group for our listeners and past guests to come over share insights and industry trending topics and discussions on business and customer experience – click here!   Links eCommerce MasterPlan Website “Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win” by Chloe Thomas Asana User Testing Project Repat Miso Tasty “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain Chloe Thomas Twitter eCommerce MasterPlan Twitter eCommerce MasterPlan Facebook Chloe Thomas LinkedIn eCommerce MasterPlan LinkedIn

Everything Chloë Thomas does is focused on eCommerce strategy and marketing. She is the author of four books, speaker, and host of the eCommerce MasterPlan Podcast. Her latest bestselling book is, Customer Manipulation: How to Influence your Customers to Buy More and Why an Ethical Approach will Always Win. Key Takeaways: [2:45] Manipulation encourages people to do things. We are all manipulators. [7:33] The Customer Manipulation Model is applicable to both eCommerce and retail type businesses. [9:31] Breaking down the Customer Manipulation Model.  [18:13] How to transition an inquirer to a first-time buyer. [25:49] Chloë’s current business challenge is getting her sales funnel full of repeat buyers.    [28:24] Chloë’s support system is mostly outsourced and optimized to give her more bandwidth for her business. Mentioned in This Episode: Women Taking the Lead Episode 45 with Chloë Thomas (https://womentakingthelead.com/chloe-thomas/) eCommerce Masterplan (https://ecommercemasterplan.com) @chloe_ecmp on Twitter Customer Manipulation: How to Influence Your Customers to Buy More and Why and Ethical Approach will Always Win (http://customermanipulation.com/) Find more resources at http://womentakingthelead.com  

Chloe Thomas is the creator of eCommerce MasterPlan, an author, a speaker, a podcast host, and expert in eCommerce strategy and marketing. She helps eCommerce business owners make better decisions. She speaks at client conferences and this year, she also started writing whitepapers and website content. Chloe has written several books including eCommerce Marketing, eCommerce MasterPlan, eCommerce Delivery, and Customer Manipulation.

Chloe Thomas is the creator of eCommerce MasterPlan, an author, a speaker, a podcast host, and expert in eCommerce strategy and marketing. She helps eCommerce business owners make better decisions. She speaks at client conferences and this year, she also started writing whitepapers and website content. Chloe has written several books including eCommerce Marketing, eCommerce MasterPlan, eCommerce Delivery, and Customer Manipulation.

Chloe Thomas is an eCommerce expert, author of 4 books, keynote speaker, and host of the eCommerce MasterPlan Podcast. eCommerce MasterPlan is the result of years of experience and was created to help eCommerce business people make the right decisions as they build their own path to eCommerce success. In this episode, Chloe and Stacy discuss the highlights and challenges of being an entrepreneur. Some highlights include: “I’m doing the wrong thing.” At minute 3:00, Chloe talks about how she came to the realization that she needed to stop what she was doing and start a brand new business. Buy into the right advice. At minute 8:00, Chloe talks about the biggest financial lessons that she’s learned in business. At minute 10:00, Chloe talks about her experience in podcasting, why it has a bigger impact than other mediums, and how it has helped her grow an international audience. “Work-life balance exists if you choose to make it exist.” At minute 15:00, Chloe gives her take on the work-life balance debate, and she talks about it from the point of view of an introvert. “At the end of the day, the buck stops with me.” At minute 20:00, Chloe talks about her most and least favorite parts of entrepreneurship. Ways to contact Chloe: Twitter: @chloe_ecmp New Book: “Customer Manipulation” Book Website with free chapter: customermanipulation.com Website: ecommercemasterplan.com Resources: Asana

Keep Optimizing with Chloe Thomas Chloe Thomas is the creator of eCommerce MasterPlan, an author, a speaker, a podcast host, and expert in eCommerce strategy and marketing. She helps eCommerce business owners make better decisions. She speaks at client conferences and this year, she also started writing whitepapers and website content. Chloe has written several books including eCommerce Marketing, eCommerce MasterPlan, eCommerce Delivery, and Customer Manipulation. You may get in touch with Chloe through her website or via Twitter – @chloe_ecmp or @eComMasterPlan – and LinkedIn. Starting her own marketing agency From her corporate job, Chloe shifted to consultancy and then eventually, she started her own marketing agency. Her favorite thing about starting her own business is that she gets […] The post Keep Optimizing with Chloe Thomas appeared first on New Media Europe.

Chloe is an author and creator of eCommerce MasterPlan, which has evolved into a business that helps eCommerce entrepreneurs make better decisions.

Chloe is an author and creator of eCommerce MasterPlan, which has evolved into a business that helps eCommerce entrepreneurs make better decisions.

Chloe Thomas has been working in eCommerce since 2003, learning how to increase orders, up customer retention, and manage customer service well. She is the author of 3 books, a keynote speaker, and host of the eCommerce MasterPlan Podcast. eCommerce MasterPlan is the result of years of experience, and was created to help eCommerce business people make the right decisions as they build their own path to eCommerce success. http://womentakingthelead.com/chloe-thomas/

Chloë Thomas talks about her business eCommerce MasterPlan, podcasting to reach clients around the world, and using new media for her business and product. The post NMEU 18 – Chloë Thomas – Create Your eCommerce appeared first on New Media Europe.