Podcasts about experts unleashed

In this episode of Experts Unleashed, I sit down with Lennon Wright, a Houston personal injury attorney who has been practicing law for 48 years — 100% on the plaintiff side, never once defending an insurance company. Board certified in personal injury trial law since 1982, AV rated since 1984, and a magna cum laude graduate of the University of Houston Law Center, Lennon has built a career around cases other attorneys say can't be won. He has twice changed Texas law in favor of injured victims — a distinction held by almost no one practicing today. We go inside the cases that took 8, 12, and 15 years to resolve, the one deposition question that unlocked a recovery everyone said didn't exist, the critical difference between admitted and non-admitted insurance carriers that most lawyers never think to look for, and what 48 years of plaintiff-only work has taught him about perseverance, the Texas Supreme Court, and why he's never once been tempted to switch sides.   

In this episode of Experts Unleashed, I sit down with Rashonner Lillie, founding partner of Reveal Wealth Strategies and one of a small group of financial advisors in the country approved by the NFLPA to work with current and former NFL players. Rashonner has been advising clients for 21 years, across three offices in Houston, Dallas, and Atlanta, with a team of eight advisors. She didn't arrive here through a textbook career path — she watched both of her parents get sick and pass away in their 50s, and saw firsthand the estate planning mistakes, missing life insurance policies, and beneficiary errors that families face when they haven't planned properly. That experience became the engine of her practice. We get into why AI will never be able to replace a financial advisor who knows your subjective life variables — your mom moving in, your credit card debt, your vacation home dreams. We talk about the tax changes from the Big Beautiful Bill and what they mean for your retirement. We go inside the life insurance story she has never forgotten — a client in her 30s who wanted to cancel her policy and passed away at 38-39 with a young child who is now protected. And we talk about the hardest conversation she ever had to have with a family that was draining every cent they owned caring for an aging parent.   

In this episode of Experts Unleashed, I sit down with Chuck Ward, a solo practitioner based in Baton Rouge, Louisiana with 21 years of experience and a practice that spans criminal defense, personal injury, and products liability. Chuck comes from a multi-generational Louisiana legal and political dynasty — his great-grandfather was a lawyer, both of his uncles were lawyers, one a state senator and one a district attorney, and four of his grandfather's grandchildren are lawyers. What shaped him most wasn't the credentials — it was watching that family use a law license to help real people. We get into the case that crystallized everything: a nine-year-old boy paralyzed from the waist down, a $15,000 insurance policy, and every lawyer he'd seen telling the family there was nothing more to be done. Chuck dug in anyway. We talk about why trying criminal cases in Louisiana — where there are no depositions and you hear witnesses cold in real time — makes him almost untouchable in civil court. We talk about the black box inside every car on the road right now. We talk about why the best expert network in the country matters more than anything else in a products liability case. And we talk about why the pro-insurance lobby chipping away at litigant rights year after year is the most dangerous evolution in personal injury law.   

In this episode of Experts Unleashed, I sit down with Rose Harper, founder of Rose Harper Law, a personal injury attorney serving clients across New York, New Jersey, and Pennsylvania. Rose spent years on the inside — defending businesses at national insurance defense firms and trying jury cases every single day in the Bronx Supreme Court as in-house counsel at Liberty Mutual. Then life redirected her: a move to Ohio for her husband's career, a new baby during COVID, and nearly three years as a stay-at-home mom. When she came back to law, she came back on the other side. Rose built her practice almost entirely on personal referrals with zero advertising — backed by a social media team, 5,600+ LinkedIn connections, and a bilingual practice in English and Spanish. We get into why the insurance company calling you first is a red flag, how she takes cases other firms rejected by getting into the real story behind every client, what her Liberty Mutual experience tells her about how the other side thinks, and why she has genuinely never heard of the word losing.   

In this episode of Experts Unleashed, I sit down with Jonathan Rosenfeld, founder and managing attorney of Rosenfeld Injury Lawyers in Chicago — a personal injury attorney with over 25 years of experience who has built his entire career around representing the most vulnerable members of society. Jonathan studied journalism at Lehigh University before stumbling into torts class at Chicago-Kent College of Law and realizing for the first time he didn't feel like the dumbest person in the room. He talks about why he left corporate law off the table from day one, what he learned from journalism that makes him a better trial attorney today, and why his process starts with thousands of dollars of investigation before he ever commits to a case — before a client pays him a cent. We get into the hotel case where his lawsuit forced an entire chain to background check every employee. We talk about what it really means to believe wholeheartedly in a case, why he gives clients his personal cell phone, and why his 10-year vision isn't a number — it's three words: fair, honest, hardworking.   

In this episode of Experts Unleashed, I sit down with Pedro Krompecher, managing partner of Krompecher Law Firm in Raleigh, North Carolina — the attorney known to his community as Abogado Pedro. Pedro played professional soccer in Belgium, nearly dropped out of law school, spent close to a decade defending hospitals, nursing homes, and large corporations, and built one of the most effective plaintiff trial practices in the Carolinas. We get into what the defense side actually teaches you about winning on the plaintiff side. We talk about his three-dot rule — why plaintiff lawyers who connect twelve dots lose, and plaintiff lawyers who connect three win. We break down the double fatality case he settled on a Thursday before Monday trial by uncovering a buried sensor report showing 170 harsh driving events the defense never saw coming. We talk about what it actually takes to be a plaintiff trial lawyer — risk appetite, competitiveness, a chip on your shoulder — and why most successful trial lawyers were serious athletes. And Pedro shares the one thing about himself that you would never expect from someone who stands in front of juries for a living.   

In this episode of Experts Unleashed, I sit down with Jordan Jewkes, founder and managing attorney of the Jewkes Firm in South Atlanta, Georgia. Jordan spent the early years of his legal career on the inside — working for some of the largest insurance companies in the world, sitting in strategy meetings, and learning exactly how insurers think, operate, and minimize claims. Then his moral compass pointed him in a different direction. Now he uses everything he learned against them. We get into the three Ds — deny, defend, delay — and the fourth D nobody talks about. We talk about what happens when a jury of 12 people in a conservative Georgia county listens to a human story and delivers a $1.9 million verdict. We talk about why most injured clients don't want to litigate — they want to be heard. And Jordan shares why his mom says his superpower is being kind to people, and why that's turned out to be the most powerful tool in his courtroom.   

In this episode of Experts Unleashed, I sit down with Sam Vande Weerd, managing partner and wealth advisor at Carson Wealth in Pella, Iowa, to dig into what financial planning actually looks like when it's done right. We talk about why 80% of what Sam does has nothing to do with money, his Ten-Ten-Eighty framework that he's never seen fail, the question most advisors never ask — "who do you want your money to bless?" — and why dying with the most money doesn't make you the winner. Sam also shares two client stories that completely redefine what a financial plan really is, including one that had a client coming up to him in tears at Christmas. Plus we get into needs, wants, and wishes, long-term care as a love letter to your children, and why there is only one way to retire — but multiple ways for your kids to pay for college.   

In this episode of Experts Unleashed, I sit down with Chris Chen from insightfinancialstrategists.com to explore what financial planning actually looks like when life falls apart. We talk about why regular financial planning is about applying the rules — and divorce financial planning is about applying the exceptions, how Chris went from economics dreams and a tech career to building a fee-only advisory practice dedicated entirely to women navigating divorce, and why most women wish they had found him before the divorce even started. I also share insights on the three financial questions every divorcing woman must answer, why wanting to keep the house is often the worst financial decision, and what knowledge truly does for someone in the middle of an emotional maelstrom. Plus, we get into RSUs, stock options, the 401k exception almost no one knows about, and why we're not in the money business at all — we're in the people business.   

In this episode of Experts Unleashed, I sit down with Jay Duffy from framewealth.com to unpack what honest, advice-driven financial planning actually looks like. We talk about why most financial advisors are only paid when they sell you something, how Jay's parents' relationship with debt shaped his entire philosophy about money, and why that $2 million retirement account may actually only be worth $1.4 million after taxes. I also share insights on the three types of return every investor should know, why tax diversification matters more than rate of return, and the life-changing story of a plumbing family that redefined how Jay thinks about this work. Plus, we get into required minimum distributions, Roth vs. traditional timing, and what it means to be your client's personal CFO.   

In this episode of Experts Unleashed, I sit down with Aaron Randak from goldenacrewealth.com to explore what honest, commission-free financial advice actually looks like in practice. We talk about how growing up on a corn and soybean farm in rural Iowa gave Aaron a unique edge in understanding markets, why he launched his own firm at 23 instead of joining a traditional wirehouse, and how being a fee-only advisor changes everything about the advice you receive. I also share insights on the biggest tax mistakes pre-retirees make before they find someone like Aaron, and why the death of the mutual fund is already underway. Plus, we get into prediction markets, Roth versus traditional timing, and what the HSA is the most underutilized tax vehicle in America.  

In this episode of Experts Unleashed, I sit down with Dr. Archana Shrestha to unpack the reality of high performer burnout—what it really is, why it happens, and how it silently impacts your work and life at home. Archana shares her personal story of "double burnout" as both a physician and a parent, and how it led to a powerful turning point. We dive into the common signs most people miss—like having a short fuse, feeling constantly exhausted, or not showing up the way you want to—and why traditional "self-care" isn't enough to fix it. Archana breaks down her Thrival Code framework, explaining how burnout is rooted in physical, mental, and emotional exhaustion, and what it actually takes to recover. She also shares practical tools you can start using immediately, including how to process emotions, manage mental overwhelm, and reset your energy as a high performer. Whether you're an entrepreneur, parent, or professional feeling stretched too thin, this episode will give you a new perspective—and a path forward.  

In this episode of Experts Unleashed, I sit down with Vini Domingues to talk about his MAD Method advertising system. Vinnie shares his extensive experience managing ad accounts and spending millions on ads. We dive into Facebook advertising strategies — from understanding ‘the who' to balancing surface-level and deep-dive ad evaluations. Vinnie also breaks down creative strategies, the power of diversification, and his testing methods. Plus, he shares insights on using static images, AI B-roll videos, and real-world examples of scaling ad spend effectively. We also touch on his latest venture — the MAD Method — and its early success with impressive conversion rates.  

Have you ever wondered how quickly you can land your first sale with the right offer? In this episode, I'm sharing the surprising story of how I accidentally made my first sale within minutes of launching a $97 done-for-you offer — before my backend tech was even fully set up. I'll walk you through my 'daily customer machine' process and why delivering on promises is crucial. Plus, I'll give you a sneak peek into some exciting upcoming projects, including the rebranding of my personal brand and businesses like Experts Unleashed and Inspired. If you're curious about launching fast and building momentum, this one's for you. Find out here.

In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional pixel tracking for better results. Don't miss this episode packed with insights to help you maximize your advertising efforts!  

In this episode of Experts Unleashed, I sit down with Brandon Pugsley from BrandonPugsley.com to dive into advanced ad management and scaling strategies. We talk about how to turn data-driven decisions into successful ad campaigns, the nuances of scaling ad spend beyond $5,000 per month, and why using market language and native images is crucial for high engagement and ROI. I also share insights on maintaining campaign longevity and how top-of-funnel, low-budget content can help attract new audiences. Plus, we discuss the balance between creative and copy changes to keep campaigns profitable.  

In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!  

In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses. We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway: having a strong offer and consistently testing are crucial for refining your marketing efforts.  

In this episode of Experts Unleashed, I had the chance to sit down with Adam Dukes from adamdukes.com to dive deep into his strategies for selling digital products through advertising. Adam shared his unique approach to bundling PDFs, his journey with ad spend, and why Instagram Reels has become a game-changer for driving traffic. We also got into the nitty-gritty of tracking ad performance, scaling budgets effectively, and how beginners can get started with retargeting ads. One of the biggest takeaways? Simplicity sells. Adam broke down why easily consumable products like PDFs often outperform complex, high-ticket courses. If you're looking for a smarter, more efficient way to sell digital products, this episode is packed with actionable insights you won't want to miss!  

In this episode of Experts Unleashed, I sit down with Oz Konar from Business Lending Blueprints to dive into his experience managing high-budget YouTube ad campaigns. Oz shares the strategies, challenges, and wins he's encountered while scaling his ads, from mastering audience intent to tackling Facebook ad fatigue. He also breaks down the scientific method he uses to fine-tune his marketing funnels. Plus, this episode is sponsored by GetInspired, your go-to marketing assistant app.  

In this episode of Experts Unleashed, I sit down with Depesh Mandalia, founder of the BPM Method, to dive deep into Facebook advertising. We break down how to grow ad spend beyond $5K/month, master audience targeting, optimize campaigns, and leverage AI for maximum ROI. Depesh shares his proven strategies for budget management, buying data, and refining funnels to scale smarter. If you're looking to take your Facebook ads to the next level, this episode is packed with actionable insights!  

In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templates to help entrepreneurs declutter their digital chaos. One of the most fascinating parts of our conversation was how she scaled her ad spend from $5,000 to $15,000 per month. She broke down her winning Facebook ad strategies, including the importance of revealing the offer upfront and making her marketing relatable—especially for her primary audience: women over 40 juggling multiple responsibilities. Rhonda didn't hold back on the lessons she's learned along the way. She opened up about overcoming tech challenges, the power of authenticity, and why creating a personalized customer experience is a game-changer. Her biggest takeaway? Keep things simple and focus on solving specific pain points—because that's where true business success lies.  

In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging. Key takeaways include the power of curiosity-driven headlines, why simple, direct offers outperform long-form sales pages, and the importance of generating customers over just leads. Join us as we explore modern marketing tactics designed to help you thrive!  

In this episode of Experts Unleashed, Joel Erway welcomes Mike Mark, a mastermind behind building over 1000 sales teams. They discuss changes in paid advertising and dive into topics such as optimizing sales funnels, running effective VSL-style funnels, and using setters effectively. Mike shares his experience from the early days of building sales teams to today's dynamic digital environment, providing valuable insights on handling different types of advertising challenges. Expect to learn about the rise of social media's impact on customer engagement, the evolution of the sales process, and practical tips for improving your ad spend and sales management.  

In this episode of Experts Unleashed, I welcome Josh Nelson, founder of Seven Figure Agency, to share his insights on scaling a successful digital marketing agency. Josh recounts his journey—from launching Plumbing & HVAC SEO in 2011 to reaching seven-figure success. We dive into the power of systems, the importance of niching down, and proven client acquisition strategies. Josh also highlights the value of delivering great content to attract clients and tackles common agency challenges like retention and hiring. If you're looking to scale your agency and attract clients more effectively, this episode is packed with actionable advice you won't want to miss!  

In this episode of Experts Unleashed, I dive deep into the world of newsletters with special guest Nate Kennedy. Nate, the owner and host of Uncommon Advice, shares his journey from running a digital marketing agency to building a successful newsletter business. We discuss why newsletters are a valuable asset for entrepreneurs, strategies for monetizing them, and how to grow and maintain a large subscriber base. We also explore the role of AI in content creation and the potential of micro newsletters for coaches, consultants, and course creators. You'll learn the benefits of owning your audience, different traffic sources for growing your list, and effective monetization strategies through targeted advertising. If you're looking to leverage newsletters to build a sustainable and profitable business, this episode is packed with valuable insights you won't want to miss!  

In this episode of Experts Unleashed, I'm joined by Greg Hickman to talk about shifting from ‘done-for-you' services to a business that gives you more freedom. Greg shares his journey—from working in big ad agencies to building Alt Agency, where he helps agency owners productize and streamline their services. They dive into the biggest challenges creatives face when trying to systematize their work, why your expertise is your biggest asset, and how to build a business that supports your lifestyle. Greg also breaks down the idea of offering different service levels—clients, members, and customers—to boost profits and keep things running smoothly. If you're looking to grow your agency while working less, this episode is packed with insights you won't want to miss!   You'll discover: ➡️ Discovering Productized Services [04:44] ➡️ Challenges and Misconceptions in Productization [07:03] ➡️ Balancing Creativity and Systemization [09:24] ➡️ Freelancer vs. Entrepreneur: Finding the Sweet Spot [15:26] ➡️ The Power of Selling Strategy First [17:51] …And much more!  

In this episode of Experts Unleashed, I have a conversation with video creator and AI enthusiast Simone Ferretti. Simone shares his inspiring journey, transitioning from a videographer to a full-time content creator with over a million followers. We explore his innovative use of AI, from creating realistic thumbnails to the dramatic ways AI is revolutionizing content creation. Simone dives into his experience developing an AI avatar and his ambitious plans for launching a fully AI-generated Instagram channel. Our discussion highlights the incredible potential of AI to streamline and elevate the creative process, especially for video creators. Don't miss this episode packed with insights on AI's transformative role in content creation and practical tips for incorporating AI tools into your workflow!   You'll discover: ➡️ The Rise of Short-Form Content and TikTok [03:53] ➡️ Embracing AI in Content Creation [12:49] ➡️ AI-Powered Thumbnails: A Revolutionary Workflow [14:58] …And much more!  

In this episode of Experts Unleashed, I have the pleasure of speaking with my good friend and digital marketing expert, Frankie Fihn. Frankie, who is also the author of Passive Automated Recurring Income and Beyond the Agency Box, shares his innovative approach to closing deals through short, personalized video messages as an alternative to traditional sales calls. We dive into the steps he follows to create effective video pitches, from presenting problems and outcomes to qualifying prospects and outlining the service delivery mechanism. Frankie recounts his journey from starting in digital marketing during the 2007 recession to becoming a seasoned expert known for closing with video. Frankie explains how this method enhances conversion rates and efficiency while providing a more convenient prospect experience. This episode is packed with valuable insights for anyone looking to improve their sales process and learn from Frankie's unique approach.   You'll Discover: ➡️ The Power of Video in Sales [04:15] ➡️ Real-World Examples and Success Stories [08:30] ➡️ Pre-Selling and Closing Techniques [11:10] ➡️ High-Level Steps for a Five-Minute Presentation [17:22] ➡️ Addressing Common Market Problems [33:20] .. And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

Today's episode of Experts Unleashed features Amanda Goldman-Petri, the CEO of MarketLikeANerd.com, and Valerie Del Grosso, founder of Del Grosso Law. Amanda, an expert in digital marketing and certifications, along with Valerie, a legal specialist in the field, offer invaluable insights into how certifications can revolutionize your business. We dive deep into how certifications can revolutionize your business and offer a powerful alternative to traditional education. Amanda and Valerie shed light on the distinctions between certifications and traditional courses, emphasizing the unique value certifications offer. If you've ever considered transitioning your course into a certification or expanding your educational offerings, this episode will provide you with a wealth of practical strategies and advice. To dive deeper into certifications and revolutionize your business, visit certificationsmadesimple.com to grab Amanda's book, "Certifications Made Simple," and explore resources and guidance at createcertifications.com. Don't miss this chance to learn from the experts and unlock the full potential of your knowledge and skills. You'll Discover   ➡️ Designation vs. certification and the legal considerations of certifications [33:13] ➡️ The “content continuum” and how it works [34:38] ➡️ Safeguarding your certification program [39:43] ➡️ The benefits of certifications as an alternative to formal education [47:24] ➡️ The importance of creating your own unique positioning [54:37]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

In this episode of "Experts Unleashed," I had the pleasure of hosting Rob and Kennedy, co-founders of Email Marketing Heroes and renowned experts in the world of email marketing. They share fascinating insights into their unique approach to email marketing, which has propelled their business to new heights. From their innovative score campaign to their cutting-edge Countdown Hero software, Rob and Kennedy have cracked the code for successful email marketing. In this discussion, Rob and Kennedy share their unique approach to email campaigns, including their ingenious "score" system that has transformed their campaigns from a mere $20,000 to a staggering $500,000 in revenue.   If you're ready to supercharge your email marketing efforts and take your business to the next level, don't miss this episode. Connect with Rob & Kennedy: emailmarketingheroes.com/countdown You'll Discover   Earning money from your email list, quickly [16:33] The key to converting warm leads into loyal customers [29:30] Their “SCORE” system and why it works [40:07] Strategies for maximizing email marketing effectiveness [46:00] Why their tripwire approach didn't work, and the game-changing solution they discovered. [53:41]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

My guest today is Dr. Jeremy Weisz, the Founder of InspiredInsider and CEO of Rise 25. Dr. Weisz is an expert at relationship building and leveraging podcasting to foster those connections. For years, Dr. Weisz has been using the power of podcasting to create meaningful relationships with professionals and entrepreneurs, helping them transform their experiences into income while making a positive impact on the world.   If you're looking to supercharge your networking skills and build valuable connections in your industry, Dr. Jeremy Weisz has some incredible insights to share on this episode of Experts Unleashed.   Connect with Dr. Weisz: www.inspiredinsider.com www.rise25.com You'll Discover:   The Power of Relationship Building [4:50] Leveraging Podcasting for Relationship Growth [16:44] Building a Relationship System [22:45] Providing Value as a Priority [17:35] The Dream 100 Approach [25:35]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

Do you have an irresistible offer that generates leads? What if you had a pipeline full of qualified leads? Webinars can help you get the attention of your ideal prospects. They are a great tool to attract clients and offer value. However, there's a possibility you end up over-educating your audience unless it's done right. Today's guest built a career in webinar coaching and designing high-ticket offers to generate sales. It took him years to identify how he was failing to attract the qualified leads he needed to maximize his sales. But now he shares his script for creating a power offer that will get you tons of sales-qualified leads. Joel Erway is the founder of The Webinar Agency, which helps clients build high-converting sales presentations and webinars. They primarily work with thought leaders, coaches, and consultants, including Russell Brunson, Mike Dillard, and many more. He is also the author of High Ticket Courses and the host of two podcasts: Sold with Webinars and Experts Unleashed. Joel shares how he discovered his marketing was missing a potential pool of clients who had the right urgency and wanted to buy and how he used power offers and mini webinars to harness that potential to great success. In this interview, we'll discuss: Why your agency needs to add mini webinars. Marketing-qualified leads vs Sales-qualified leads. Creating an irresistible power offer to generate more leads.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease of their process and their large pool of crowd-sourced writers. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and bringing a new perspective to the show. Why Your Agency Needs to Add Mini Webinars Joel, the webinar guy, had a bit of a revelation after struggling with getting paid traffic to work for his business. He realized that relying solely on giving out free value to eventually turn into sales wasn't working for him. He wanted to flip that model on its head and make some changes to his process. After doing some research and attending various events, Joel finally stumbled upon a book called How to Create an Irresistible Offer. This book helped him understand what he was doing wrong and how he could fix it. He realized that his long-form webinars of one or two hours were only generating marketing-qualified leads, which weren't enough to convert into sales. He needed to focus on sales-qualified leads to see a significant impact on his business. Differentiating Marketing Qualified Leads vs Sales Qualified Leads To differentiate between marketing-qualified leads and sales-qualified leads, Joel explained this. The former is interested in the topic but not necessarily ready to buy. The latter is in the market, likes the process, and recognizes the problem they need to solve. The challenge for Joel was how to accelerate the process and move more marketing-qualified leads to sales-qualified leads. He found that publishing offer-driven content was the key to getting a lower cost per acquisition. So, he decided to expand his offers to include mini webinars instead of only doing long-form ones. This change helped him generate more sales-qualified leads and ultimately increased his conversions. It was a game-changer for his business, and he became a thought leader in the webinar space.   Creating the Power Offer as a Way to Attract the Right Leads According to Joel, the key to getting more clients is by making power offers instead of constantly marketing yourself. A power offer is a short but compelling statement that offers a solution to a problem your audience is facing. It's all about getting your potential clients to think and engage with the idea you're presenting. If it's good enough, you might even get some hand raisers. Once you have your power offer, the next step is to create a three-step funnel. That will guide your leads from making a promise to closing the sale. The funnel includes a power offer ad, a landing page, and a mini webinar. Power offer ad. This is your sales-qualified offer containing the promise you make on how you can help potential clients get results while avoiding certain hurdles. Landing page. Clicking on that power offer ad will lead them to a landing page with sales-qualified lead messaging. The messaging here will be very similar to the first step, something like “We're looking for clients who need help with this. If you're interested, apply here”. Mini webinar. The mini webinar will contain more detailed information on how you're planning to fulfill the promise. Once they watch the mini webinar, they should be ready to fill out an application and book a call. Who is the Power Offer for? So who's the right candidate for a power offer? It's less about where they are in their business and more about their commitment to entrepreneurship. If they're fully committed and have a course they want to sell or an idea they want to pursue then they're the perfect fit for this offer. Now, it's important to keep in mind that not every power offer will work. Sometimes, you need to be open to pivoting your offer until you find one that resonates with your audience. And most importantly, don't give up! Even if you have to try 60 different versions of your power offer, keep at it until you find the one that works. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

I've got a special treat for you today: 2 special guests on this week's episode of Experts Unleashed! I brought in Corey David and Tuan Nguyen to speak about their Premier Excel Coaching program and share the wisdom they've gained through the process of creating and validating their offer.   Corey and Tuan are both certified John Maxwell Coaches and Speakers. They have a passion to develop leaders in the marketplace and help faith-based coaches learn how to make money online.   When Corey and Tuan launched their initial offer, they ran it for 2 months and didn't get much traction. They realized they were marketing to everyone, and therefore no one. They knew they could help people, but just couldn't find them.    In the faith-based community, money can be a taboo topic. When Corey and Tuan didn't separate passion from profit, their business turned into a nonprofit. They realized that it's not necessary to sacrifice their whole life and hope that someone was going to pay them for their services. Rather, creating a valuable offer and overdelivering was enough to make a difference. Creating an offer that the market wants, not what they think they want.   Now, they have become leaders for people with a similar struggle: helping coaches who have the resources to help others actually attract the right audience for them, and sell with integrity.   You can feel Corey and Tuan's passion when they speak about their business. Get ready to take notes, because this episode is full of golden one-liners and million dollar stories that will no doubt help you on your own journey.   You can connect with Corey and Tuan below: https://www.premierexcelcoaching.com/ https://www.instagram.com/kingdom.impact21/ You'll Discover   [5:25] The difference between serving vs. selling [11:09] The consequences of undercharging your services [14:21] Mastering the transition from serving vs selling without angering your audience [17:20] Have you even made an offer to your leads? [38:10] Transforming your life experiences into a million dollar story ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

Intro Agencies and clients have done a lot of online training in the past two years. During this time of agencies operating from behind their screens, Joel Erway has been helping agencies deploy webinars for their clients, regularly boosting their revenue to six figures and beyond. In this episode, Joel speaks about his expertise in the space, and why he thinks webinars are so effective in the age of online businesses. What you will learn in this episode: How to determine when a webinar is the right fit for your clients. There are two types of webinars: those for marketing-qualified leads, and those for sales-qualified leads. Learn when to deploy one versus the other. What questions an agency needs to be asking its clients to figure out which type of webinar is right for them. How interviews and “infocasts” can be an effective form of webinar, to help your audience stay engaged. Where webinars are headed over the next 1-2 years, and how you should expect them to evolve. Bio Joel is a master at helping Experts break 7-Figures without being expert marketers. People call Joel Erway “The Webinar Guy” but that's a tiny slice of his expertise. Joel's a master at crafting high-converting offers and helping Experts scale their business with High Ticket Courses. He authored the book, "High Ticket Courses" to help show Experts how to create leveraged offers to scale their business with programs valued at $2,000 or more. Between his own personal sales and his clients, he's helped generate $100+ million over the past few years. He's also a long-time podcaster and the host of Sold With Webinars and Experts Unleashed. Resources: Website: https://www.joelerway.com/ LinkedIn: https://www.linkedin.com/in/joelerway/

Joel Erway is the Founder of The Webinar Agency, a company that helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads.  Joel helps build high-converting sales presentations and webinars for clients, working with people like Russell Brunson of Clickfunnels and many more. Between personal and client sales, he has helped generate over $100 million over the past few years alone.  Joel is also the Author of High Ticket Courses, where he shows experts how to create leveraged offers so that they can scale their business to programs valued at $2,000 or more. He's also the Host of two podcasts, Sold with Webinars and Experts Unleashed. In this episode… You've got 10% of your market ready to buy right now, and they will buy (or consider buying) if you can make a compelling offer. The problem is you've been overeducating your market, underestimating how large your ready-to-buy market is, and you're probably not making a power offer.  You've been trying to make people see why your product or service is what they need, hoping that someday they'll buy. How well has that worked so far, and how much has it cost you in time and resources? To turn your business around and take it to the next level, you must start making power offers. What is a power offer, and how do you start going after sales-qualified leads instead of educating an unaware market?  Listen to the Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring Joel Erway, Founder of The Webinar Agency. They discuss how you can transform your business by changing from an ascension marketing model to a sales-first approach through power offers. Joel also breaks down the power offer concept and why it works. Stay tuned.

This is my first face-to-face interview in Experts Unleashed and we have a special guest today. He is from Ireland and is in the digital marketing space. A traffic genius who has worked with some of the world's best-known marketers. He worked in corporate finance and did a master's in finance and business capital marketers. He was Dan Kennedy's first and only ever certified business advisor in Ireland. His name is John Mulry. Let's talk about his discovery and his entrepreneurial journey. You'll Discover If you want to stand out, make sure you have a book. [5:52] Be a constant student. [9:16] You can have the will to do the best things in the world, but if your environment is not conducive to that, it's not gonna happen. [14:10] Perspective is everything until you experience it firsthand. [18:04] Focus less on getting a volume of people into your world and more on working with a handful of people and working with them intimately. [30:37] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered how and what it takes to create "E-courses"? Webinars & Platforms where Entrepreneurs selling courses online has become very popular. "People call Joel Erway “The Webinar Guy” but that's a tiny slice of his expertise. Joel is a local WNY Native who lives in the Lewiston area. Joel's a master at crafting high-converting offers and helping Experts scale their business with High Ticket Courses. He authored the book, "High Ticket Courses" to help show Experts how create leveraged offers to scale their business with programs valued at $2,000 or more. Between his own personal sales and his clients, he's helped generate $50+ million over the past few years. He's also a long-time podcaster and the host of Sold With Webinars and Experts Unleashed. You can get to know him better at joelerway.com

She's an expert's expert. She bought into her family business when she was 19 years old and started a mini-storage business where she made her first million-dollar sale before the age of 30. From there, she built multiple million-dollar-businesses until she realized she could make a difference by helping others do the same. She went through multiple chapters in her career and continues to reinvent herself. Her name is Debbie Allen. In this episode, Debbie and I talk about reinventing yourself, becoming a highly paid expert, positioning techniques, tactics, and strategies for those who are looking to take the next step in their expert career. We wrap up by diving into the real competitive market - teaching. This episode of Experts Unleashed is full of powerful knowledge about the marketing field and how to position yourself as an expert.   You'll Discover As an expert, reinventing yourself is important. [7:26] When to reinvent when your marketing is not working anymore. [9:47]li> Strategy is deliverable - it gets people pointed in the right direction. [21:55] Finding key strategic partners that can help each other. [30:23] Start playing bigger games when you get the foundation of who you are as an expert. [33:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences. Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up. In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money. We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs. This is a powerful conversation, so I hope you’re ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer. You’ll Discover What you need to be aware of to build wealth [12:35] How your neurochemistry is your primal brain’s way of controlling you [12:02] How your subconscious programming affects your thoughts and actions [19:41] What does “passive income” really mean? [36:36] Bitcoin vs. Ethereum —is there an investment preference? [44:51] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences. Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up. In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money. We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs. This is a powerful conversation, so I hope you’re ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer. You’ll Discover What you need to be aware of to build wealth [20:25] How your neurochemistry is your primal brain’s way of controlling you [22:55] How your subconscious programming affects your thoughts and actions [27:50] What does “passive income” really mean? [44:40] Bitcoin vs. Ethereum —is there an investment preference? [53:25] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

As business owners, you will often commit mistakes when trying to scale. A common perspective into scaling means growing up your team and hiring for several job positions. It can be a very expensive decision when job positions become too much for what is really needed in the business.  There is nothing wrong with staying small when it can give you better leverage into profitability. For Joel Erway, this was the biggest and most expensive business decision that caused his company to almost sink. However, if it were not for that mistake, he wouldn't be able to find his true calling. FInd out more on how he was able to pivot and scale his business to something he enjoys at the same time.  In this episode: - Joel Erway's background and how he helps people craft their offers that resonate with their audience. - The big mistake and lessons learned from it.   - How giving up a couple of his projects and allowing for partnership allowed him to take more capacity - How to turn a competitor into a partner - There are other ways to leverage offers vs just giving people a DIY course which ultimately will not do them good in the end. Connect with Joel Erway: - Website: Website: https://www.joelerway.com/ - Sold with Webinars - https://www.joelerway.com/sold-with-webinars-podcast/ - Experts Unleashed - https://www.joelerway.com/experts-unleashed-podcast/ Connect with Luis: - Website- https://www.podcastdomination.co/ - Instagram- https://www.instagram.com/luisryandiaz/ - Facebook- https://www.facebook.com/luisryan4

What You'll Learn From This Episode:How to attract new clients in a simple and effective wayWhen NOT to use the 'essential model' in marketingWhat 'power offer' is all aboutRelated Links and Resources:There's two resources; they can go to www.joelerway.com they can see all my brand-building content, free content, we are on the stage of trying to scale. Second place that you can go, is they can go to www.newwaytolaunch.com and that's going to teach all about this model.Summary:People call Joel Erway “The Webinar Guy” but that's a tiny slice of his expertise. Joel's a master at selling high-ticket products. And, after trying and failing to grow his business using paid traffic, he innovated 3 game-changing concepts: The Power Offer, the Mini Webinar, and the Perfect Expert Model.They've made him and his client's $50+ million over the past few years. He's also a long-time podcaster and the host of Sold with Webinars and Experts Unleashed.Here are the highlights of this episode:1:38 Joel's ideal Client: My client is a coach or a consultant, somebody who considers themselves as an expert. They got a high-ticket offer; they've got a customer-based and they can serve them at a top level. They have tremendous results but they have a hard time packaging their information, and packaging their expertise in a way that attracts new clients consistently.2:19 Problem Joel helps solve: The main problem that they're struggling with is that they are too close to their own business; meaning they just want to serve their customers but they don't know how to attract new clients in a simple and effective way. And so, the main problem that I help them solve is solving that messaging issue, helping them craft their message that attracts new clients consistently without any sort of long, complicated funnels or brand dynamics.3:21 Typical symptoms that clients do before reaching out to Joel: Feelings and emotions are frustration, confusion and overwhelmed; those are the main three. They've been studying marketing for some time, they understand that they need marketing, they're probably relying on networking or referrals. They've probably been told they need to constantly post on social media, maybe direct message people. That's an arduous task, that's the hassle mentality.  Does it work? Yes. Is it scalable? No. As solopreneurs or people who operate with small teams, no more probably an assistant or maybe a couple of subcontractors, they need to be able to fill-up their pipeline without some crazy complex funnel that digital marketers love to sell. I'm not throwing stones at different marketers; I am a digital marketer myself but there is a simple and easy method out there that people can follow without being overwhelmed of the tech or all the complex marketing sequences that are being slang out there by most Internet marketers.4:58 What are some of the common mistakes that folks make before finding Joel and his solution: The biggest mistake that they're trying to do is that they're trying to follow the typical 'essential model' which is put out free content, whether it's a lead market whether it's an E-book, whether it's any number of free types of resources out there. Then, build that relationship with the client or with that prospect then eventually down the road, you'll be able to sell them something. Does that work? Yes, it does but for many people who are stuck in like 'need-clients' now, that's the last thing that you should be doing. Because building your list, building your audience with freebie seekers is going to make you feel warm and fuzzy because you have a large list now, you have a large audience but, they're not going to be paying you. I've seen it happen time and time again. That's called the essential model, you give something for free, down the road, they eventually pay for your stuff. What we do, is that we do the exact opposite. We lead with an offer. meaning like we're just focused on crafting our offer first,

What You’ll Learn From This Episode:How to attract new clients in a simple and effective wayWhen NOT to use the 'essential model' in marketingWhat 'power offer' is all aboutRelated Links and Resources:There's two resources; they can go to www.joelerway.com they can see all my brand-building content, free content, we are on the stage of trying to scale. Second place that you can go, is they can go to www.newwaytolaunch.com and that's going to teach all about this model.Summary:People call Joel Erway “The Webinar Guy” but that’s a tiny slice of his expertise. Joel’s a master at selling high-ticket products. And, after trying and failing to grow his business using paid traffic, he innovated 3 game-changing concepts: The Power Offer, the Mini Webinar, and the Perfect Expert Model.They’ve made him and his client’s $50+ million over the past few years. He’s also a long-time podcaster and the host of Sold with Webinars and Experts Unleashed.Here are the highlights of this episode:1:38 Joel’s ideal Client: My client is a coach or a consultant, somebody who considers themselves as an expert. They got a high-ticket offer; they've got a customer-based and they can serve them at a top level. They have tremendous results but they have a hard time packaging their information, and packaging their expertise in a way that attracts new clients consistently.2:19 Problem Joel helps solve: The main problem that they're struggling with is that they are too close to their own business; meaning they just want to serve their customers but they don't know how to attract new clients in a simple and effective way. And so, the main problem that I help them solve is solving that messaging issue, helping them craft their message that attracts new clients consistently without any sort of long, complicated funnels or brand dynamics.3:21 Typical symptoms that clients do before reaching out to Joel: Feelings and emotions are frustration, confusion and overwhelmed; those are the main three. They've been studying marketing for some time, they understand that they need marketing, they're probably relying on networking or referrals. They've probably been told they need to constantly post on social media, maybe direct message people. That's an arduous task, that's the hassle mentality.  Does it work? Yes. Is it scalable? No. As solopreneurs or people who operate with small teams, no more probably an assistant or maybe a couple of subcontractors, they need to be able to fill-up their pipeline without some crazy complex funnel that digital marketers love to sell. I'm not throwing stones at different marketers; I am a digital marketer myself but there is a simple and easy method out there that people can follow without being overwhelmed of the tech or all the complex marketing sequences that are being slang out there by most Internet marketers.4:58 What are some of the common mistakes that folks make before finding Joel and his solution: The biggest mistake that they're trying to do is that they're trying to follow the typical 'essential model' which is put out free content, whether it's a lead market whether it's an E-book, whether it's any number of free types of resources out there. Then, build that relationship with the client or with that prospect then eventually down the road, you'll be able to sell them something. Does that work? Yes, it does but for many people who are stuck in like 'need-clients' now, that's the last thing that you should be doing. Because building your list, building your audience with freebie seekers is going to make you feel warm and fuzzy because you have a large list now, you have a large audience but, they're not going to be paying you. I've seen it happen time and time again. That's called the essential model, you give something for free, down the road, they eventually pay for your stuff. What we do, is that we do the exact opposite. We lead with an offer. meaning like we're just focused on crafting our offer first,

When I say the word “Mastermind” what comes to mind? There are super high-end masterminds, masterminds that aren’t really masterminds, free masterminds, and everything in between. I’ve been thinking about this a lot as I try to determine where I want my business to grow next. And so, my guest today is a totally selfish invite. This conversation is a free consulting call for me. I’ve been in Dov Gordon’s community for a while now, and he’s kind of known as the “Mastermind Guy.” If you’ve never heard of him before, that’s okay. He prefers to be the kind of consultant who’s behind the scenes, doing amazing work and growing his business through referrals within his network. And the best part is people pay him to be a part of this network. This has two amazing benefits. One, he generates premium leads for his business. People who are willing to invest thousands of dollars a year in building relationships. Two, by “owning” the network or being its creator, he’s automatically in a position of authority and respect. This reminds me of that Peter Drucker quote, “The aim of marketing is to make selling superfluous.” If you’ve been thinking about starting a mastermind to grow your business, this episode of Experts Unleashed is a must-listen. You’ll Discover What is an “Alchemy Network” and how is different than a mastermind? [13:05] Fulfillment, time commitment, and curation - how Dov runs his Alchemy Network in a highly leveraged way [17:38] The value you bring to a Mastermind as its curator (hint: it’s not content) [27:00] The Emotional Bank Account - how to think about member engagement and “group rules” [31:50] The client math behind creating a mastermind - how much you can expect to make [39:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Cole Gordon went from running his own marketing agency and then shutting it down… To becoming a high-ticket sales rep and quitting that… To starting his own sales coaching business and then pivoting to sales recruitment and training. Now, his company Closers To Leaders does $6 million/year in revenue. He’s my guest today for this episode of Experts Unleashed. We talked about all things Sales. And specifically, how to recruit, retain, and lead top-performing sales teams. You’ll Discover The characteristics of a top 1% salesperson and the 3 pillars of attracting the best talent to your team [05:30] Why your values as a business owner will determine the type of salespeople you will attract and retain [11:37] How to understand the emotional make-up of salespeople to manage them better [16:31] How Cole identified the gap in the high-ticket sales niche that allowed him to scale to a $6-million run-rate in 11 months [24:53] Is scaling to $500k/month or $1m/month worth it? Revenue, margins, team size, stress, lifestyle - all the factors you need to consider [27:33] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

On this episode you're going to discover how to ensure that you never have to worry about where your next client is coming from ever again, by mastering a marketing fundamental that many gloss over or totally misunderstand... Your OFFER. The truth is, even a world class marketer will struggle when the offer sucks. Or isn't clear. Or isn't what the end client truly wants. Because you don't have a business unless you can identify a specific client that wants a specific, tangible result, AND is willing to pay for it. So it's vital that you know exactly how to create and lead with offers in your marketing the RIGHT way to attract buyers, and not just tyre kickers. And there's no better person to learn this from than my guest today, who is THE master of the Power Offer. Joel is a digital marketing consultant to 7, 8, and 9-figure clients, a sales webinar expert and host of both the Experts Unleashed and Sold With Webinars podcasts. Seriously, the power and simplicity of what Joel does is truly mind blowing! On this episode: Why you need to implement your marketing in the RIGHT order. The simple way to reduce your cost per acquisition of every client. Focus on this little known market segment to generate cash flow FAST. What is an Offer and why is it different to what you may think? What Joel would do to launch a brand new business from scratch in just 30 days (absolute gold here!) Why Joel is the first person Russell Brunson recommends if you want a high converting webinar. The value of looking at your business through Green Glasses. Do this one thing, it WILL grow your business. And much more! Resources Mentioned In This Episode: Visit JoelErway.com  Listen to the Experts Unleashed and Sold With Webinars podcasts. See An Example Of One Of Joel's Hugely Successful Mini Webinars Find out about Joel's High Ticket Courses Programme Find out about The Webinar Agency Join Joe's Free Facebook Group Greg Hickman's Interview Get My Free Book! Conversational Relationship Marketing 10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners) Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them. I'm literally giving away the exact strategy my clients pay thousands to implement with them! Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in! Get Your Copy On The Client Catching Podcast Listener Gift Page Happy Fishing!

After a certain point, every growing company faces diminishing returns. Increasing your marketing budget, boosting conversions, or hiring more staff stops working as well as it once did. In fact, continuing to grow the way you used to only makes your company more and more efficient. And what if you’re like me – a solopreneur who enjoys the lifestyle that comes with it? What if you don’t want to build a big company with hundreds of employees? What options do you have to grow without adding complexity? Mitch Russo is the author of Power Tribes: How Certifiction Can Explode Your Business. In 1985 he founded Timeslips Corp, a software company. When he sold the business to Sage Plc for 8-figures, he had built the largest network of certified consultants in the software industry. Later, he partnered with Tony Robbins and Chet Holmes to take Business Breakthroughs, Int’l from $3 million to $25 million in just 4 years. Mitch is my guest on Experts Unleashed for purely selfish reasons. I wanted to discover as many secrets of the Certification Model as I could from the guy who basically invented it. More From Mitch Russo Book – Power Tribes: How Certification Can Explode Your Business Podcast – Your First Thousand Clients Podcast – The Tribe Builders 45-minute Fast Track Session with Mitch – [Apply Now] You’ll Discover The certification model - what it is, who can use it, and the benefits of using it [3:31] Sounds too good to be true… are there any downsides to the certification model? [15:30] How to keep your certified consultants renewing every single year… by giving them more leads than they can handle [22:38] Examples of great certification programs and awful ones, according to Mitch [35:00] How to build CULTURE into your certification program… or into your company in general [39:10] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Coming from the “internet marketing” world, I don’t interview many entrepreneurs who sell physical products. Maneesh Sethi is the founder and CEO of Pavlok, a wearable technology that helps people break bad habits and create good habits. Maneesh and I have been friends for a while. And the path of entrepreneurship he chose is fascinating. That’s why I just had to bring him on Experts Unleashed. You’ll Discover What happened when Maneesh’s “hero” told me I could never write a book at my age (I was 12) [03:10] From personal “slapper” to dog shock collars to Pavlok – how Maneesh’s brain works [13:38] “Loops” – a crash course in behavioral modification [19:45] Why Pavlok’s main competitor is AmEx and not Fitbit [30:49] The struggles of an ENTP CEO [43:50] …And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I’ve been binging on leadership education recently. Books, podcasts, vlogs, anything I can get my hands on. One thing I’ve been wondering is why there are so many former Navy SEALS who go into entrepreneurship? Mark Divine, Jocko Willink, David Goggins, and more. Well, in this episode of Experts Unleashed, I got to ask another former Navy SEAL this very question. Alden Mills was a three-time platoon commander in the Navy SEALS. After his time in “the Teams,” Alden became an entrepreneur. He led his first company to $90 million in sales in just three years, becoming an Inc. 500 CEO. He’s the creator of the Perfect Pushup System and its spinoff products. He’s been in the pet nutrition business. He’s authored 2 books. Be Unstoppable: The 8 Essential Actions to Succeed at Anything, and Unstoppable Teams: The Four Essential Actions of High-Performance Leadership. Today, Alden is a world-renowned speaker, educator, and executive coach. Alden and I got together recently to talk about his approach to business, leadership, and life in general. You’ll Discover Alden’s first business failure… and the thought process that led him to create the Perfect Pushup System [07:40] Why are there so many entrepreneurs who were former Navy SEALS?... And why Alden prefers not to make his Special Forces background the focus of his business [21:30] The 2 most important business lessons Alden learned (that weren’t from the SEAL teams or any of his businesses) [27:40] The “Mirror Effect” – the most important leadership quality everyone should have [45:22] Why people follow leaders… and how to get them to follow YOU [52:25] ...And much more. Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.