The Business of Fitness

Thanks to listeners + thanks to all the incredible guests! Believe in yourself and your business—and be passionate about itDoing anything well takes time or money, usually both, especially at the outsetDon't be intimidated by the business details - but don't ignore themAsk for help—biggest mistake people made was trying to do it aloneFailures aren't a bad thing, they're just stepping stonesLook for programs that can help you take your biz to next levelTake notes on what others are doing, but you don't have to do what everyone else is doing—look for white space Marketing matters, and it's imperative to have a product that you believe inOpt out of embarrassment!You can do anything, but you can't do everything—and that's why I'm signing off for now.

Tina Singh couldn't find a helmet to fit her kids when they started riding bikes. As an Occupational Therapist, working in the area of head and brain injury, she knew how important the use of helmets is. After trying many makeshift solutions, she took it upon herself to create a product that worked for kids like hers. Bold Helmets has created the first safety certified multisport helmet for Sikh kids aged 5+.We talk about how she got started, what she wishes she'd known, how to create a new product from nothing, and how to market a new product while educating your audience about why it's neededLearn more: https://www.boldhelmets.com/en-usFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

On this episode we will cover:The origin story of Basecamp OutdoorHow Ali & Jenna became business partners Their strategy on how they make big decisions and move their business forward togetherTheir best advice for outdoor industry job seekers, other than subscribing to the newsletterHow to actually catch a company's interest with your resumé and cover letterFollow their socials:https://www.instagram.com/basecampoutdoorjobs/https://www.instagram.com/g.i._jenna/https://www.instagram.com/chasingalicarr/

As we approach the end of 2023, Molly breaks down her favorite tips for personal & business goal setting for a new year:Good, Better, Best - Love this for races, but works well for a higher level look at business as well—what went well, what could have been better, what do you need to be at your best?Social media, marketing, P&L statements, taxes—gahhhDefining success - slow growth vs fast growth, going all in vs letting it happen. What do you want versus what does the optimal day/week look like for you? How can those two overlap? Have big goals, but bring your Resolutions down to ones that are small + more daily/weekly in nature vs sweeping. Celebrate success when it comes! Know you don't have to have it all figured out / it doesn't need to be going amazingly just yet. Most businesses take 18-24 months before returning ANY profit https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable#:~:text=Most%20businesses%20don't%20make,to%20the%20Small%20Business%20Administration. Take our SURVEY: https://forms.gle/yES6QZiq28q1Pynv5Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Born in central Mexico, Martha Y Diaz has translated her Mexican cooking roots into the outdoor industry's first Latin cuisine dehydrated meals brand! The traditional meals are freeze dried to be able to carry, pack, and eat on the move! Her brand is a celebration of diversity on the trails, something that she infuses into Itacate's nonprofit partners and programming. Learn more about ItacateFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you're just grinding it out and sitting in the pack, but you're also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media's Women's Performance Podcast, Sara Gross shares her entrepreneurship insights on how to evolve as a leader in a growing media company and continue to make compelling content that both inspires and pays the bills.They discuss how Sara and Feisty Media balance multiple online and in-person projects, how they make viral content, plus how and when to take the leap into new initiatives.They also talk highlights from the upcoming Feisty Business Accelerator, taking place January 4th and 5th in conjunction with USAT's Endurance Exchange conference, and why continuing education is vital - even for the most seasoned entrepreneur.In particular, they discuss:What Sara and Feisty Media have learned from developing and selling online coursesHow to foster a successful and engaged communityThe value of being in person at flagship events like the IRONMAN World ChampionshipHow to make content that people actually want to consume - and steps to making that content go viralHow continuing education as a CEO helped Sara feel more confident in her roleHow Sara learned to hone in on her leadership instinctsNetworking the right way and what you'll learn by attending the upcoming Feisty Business Accelerator in JanuaryFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

Brittany Coleman started selling ToughCutie merino wool technical, performance socks in 2022. Six months into selling, ToughCutie had contracts with REI, Public Lands, Title Nine and more retailers. Coleman belongs to a small community, an estimated 1% of founders in the outdoor industry who identify as a person of color. ToughCutie is the first and only outdoor sock brand with a majority women-owned value chain and this business structure of prioritizing women vendors to create financial agency for women entrepreneurs is a reflection of Coleman's past. In this episode, we get into all the ups and downs of startup life, navigating loneliness, whether or not you should try to do everything yourself, and if a business degree helps or hurts when starting a small business. Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

Nicole Loher is an NY-based climate communicator, communications researcher, and adjunct professor at NYU. She received her Master's from Columbia University's Climate School with a focus on climate science communications + is currently working on a co-funded climate communications research project, is the in-house writer and lead strategist at Ideas On Purpose, and teaches at NYU. She's also a runner with Tracksmith focusing on solo marathons.Sign up for the Carbon Brief Daily newsletter at https://www.carbonbrief.org/ Follow Nicole on Instagram: https://www.instagram.com/nicoleloher/Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

Molly and her first author at Strong Girl Publishing Mackenzie Myatt are talking all about the writing process, inspiration versus just sitting down and getting to work, and how to market a book when you don't have a huge budget behind you. Her first book of poetry, In Defense of Big Dreams, launched last week and she'll be traveling around the US and Canada doing some book talks and promotion while she races her bike. https://stronggirlpublishing.com/authors/mackenzie-myatt/Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

Molly takes the mic for a solo episode all about ending the year strong!What do you need to do now for holiday rush?What can you work on more during your racing offseason (for the endurance athletes)My refresh of Todoist + task overload Mini-afternoon reset powerNot freaking out about AI- Working on improving what we have already, i.e video episodesSonya Looney podcast RE Venn diagram / Portfolio Life / https://sonyalooney.com/embracing-the-portfolio-life-christina-wallace/Strong Girl Pub updates as a new small business owner!

Thousand Helmets founder Gloria Hwang joins us to talk about all things product-based business, from how to develop an idea to getting your prototypes made, to the hiring process once you can't do everything yourself… and why it's still important to take breaks, even when you're the boss! Learn more at: https://www.explorethousand.com/Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

This week we talk with Bivo water bottle founder Carina Hamel about going from consulting on product design to designing your own product and making it a reality, starting with no investors + staying scrappy, and how to market IRL and online. Learn more on their website: https://drinkbivo.com/ Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Elly Blue is co-owner and vice president of Microcosm Publishing as well as an author and anthology specialist who writes all about the intersection of bikes and feminism (and sometimes science fiction!). We're talking all things publishing, from how niche is too niche to the best ways to seek out a publisher and at what point in the process you should. A must listen for anyone who's considering writing a book!https://microcosmpublishing.com/catalog/artist/elly-blue Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

The best parts (and hardest moments) of starting a business are amplified when you do it with a friend. We talked with dietitians Tiffani Ricci and Kendra Miller of Fueling Life about how they got into business together, building a remote business, and balancing business partnership with their own personal life. Find out more about Fueling Life Nutrition at http://www.fuelinglifenutrition.com/ Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Olympic Development UCI Virginia's Blue Ridge Team Twenty 24 Women's Pro Cycling & eSports Team founder + general manager Nicola Cranmer joined us to chat about the ups and downs of running a women's cycling team, from keeping track of rider schedules and social media to dealing with team budgets to bringing on new sponsors. Oh, and how she's coming to terms with finding some semblance of balance in her life after 2 decades of running the team!Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

In this episode, Zwift's Kate Veronneau and Molly are talking about the upcoming second Tour de France Femmes avec Zwift, what it means for women's sport, how more companies are entering the world of women's sponsorship, and how you can use this to your advantage! Why does this matter? Because a rising tide lifts all boats, and the better supported women's pro racing is, the more women we'll see coming into cycling and endurance sport… and that's good for business.Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

In this solo episode, Molly is talking through a bunch of her recent learnings in launching Strong Girl Publishing, a small publishing company focused on creating content for young girls about sport, by young women athletes. This episode covers everything from the esoteric ‘know your why' to the practical ‘check what licensing you need.' Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Feisty Media founder Sara Gross joins us to talk about the ins and outs of creating an ecourse, from how to pick the right topic, the best way to build your course, how to launch, continuing to market, social media versus newsletters, and how to run your first group through your course—plus what to do next. Check out Fueled + sign up for the summer session: https://www.womensperformance.com/fueled Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Kelli Samuelson, AKA Kelli Sam, is the founder and owner of the badass pro women's cycling team, LA Sweat. In this episode, we chat about all things women's cycling, but also get into how to run a successful team, how to stand out with your marketing and social on a limited budget, how to keep your shit organized when there are a ton of moving parts to your business, and how to keep things creative, even when you're overwhelmed with a lengthy to-do list. LA-Sweat.com to learn more + shop their awesome merch.Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Theresa Roden launched i-tri to bring more girls into endurance sport back in 2010. The original pilot program consisted of 8 middle school girls at Springs School in East Hampton, NY. By 2023, Theresa's vision has grown to serve over 1,200 girls from 13 school districts and continues to guide us as we prepare for a National Expansion! In this episode, we talk all about the ins and outs of creating and running a successful, long-lasting non-profit, and what Theresa wishes she knew back in 2010.Visit the i-tri website at https://itrigirls.org/ Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Meridith Cass, Nix Biosensors founder and CEONix is a startup company that is changing the way humans manage health by empowering consumers to access health information. Their first consumer product is a sweat patch that provides athletes with hydration data in real-time, helping them optimize safety and performance. Founder Meridith Cass is a graduate of Bryn Mawr College, where she received the Anna Pell Wheeler Prize in Mathematics, a Harvard Business School graduate, a Kauffman Fellow, and a Harvard Business School Blavatnik Fellow. Prior to starting Nix Biosensors, Cass worked with several Boston and New York based venture capital firms in the creation of seven life science and consumer portfolio companies, leveraging a venture creation model. She is a former collegiate basketball player-turned-runner and has run nine marathons including all of the World Majors. Cass is a staunch believer that truly disruptive innovation in healthcare will be driven by highly personalized data in the hands of the consumer, and that this model has the power to transform today's sick-care system into a practice of proactive health care.Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Kelly Brush Foundation (KBF) Executive Director Edie Perkins was hit by a driver while riding her bike and sustained a spinal cord injury that left her paralyzed. With a lot of help -- medical and social -- she was fortunate to find her to handcycling. In this episode, we talk about her path to working with KBF, navigating the field of fundraising, and how coaches and others in the fitness business world can bring adaptive athletes into the conversation. Edie also just completed the Boston marathon with her handcycle, and absolutely crushed it.https://activeproject.kellybrushfoundation.org/Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Pat Spencer is a licensed clinical social worker (LCSW). She's a therapist with a private practice in central New Jersey and a worldwide mental skills coach for female and LGBTQIA+ cyclists and endurance athletes. In this episode, we talk all about getting started in a new business, marketing to a new audience, and finding your groove in the business of fitness. https://www.gettingyourmindingear.com/aboutFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Cassondra Spring is Liv's global marketing manager, so she spends her time working on dozens of different projects throughout each season. In this episode, we talk about cultivating a team of women that inspire one another and lead with their strengths (and switching over to a task management system like Monday without throwing your computer out the window). We also talk about Liv's investment in the Tour de France Femmes, why it matters, and how important it is to keep elevating women's cycling. We also talk about marketing at a bike company, where speaking to beginners and inspiring them is as important as being part of the pro racing scene—and how that balance plays out on social media. Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Kate Arsenault is the founder of rnnr, a running brand that focuses primarily on making the perfect running caps (but also some other fun stuff!). In this episode, we talk about everything from how to take a great idea (that she thought of during a race) and turn it into first, a small business, and then, scale it to be a bigger business than just her—while keeping the ethos that running and the business of it should be fun and open to everyone. We talk about all things product design—that's right, caps are complicated!—to fulfillment, and we go deep on the ins and outs of having a product-based business, how to make a sustainable business model, and how to make giving back to the community an integral part of the brand. You can find your next favorite hat at www.rnnr.com Follow rnnr on Instagram @rnnr.coFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Shannon O'Grady is the CPO and COO at Gnarly Nutrition. She has her PhD in Biology from the University of Utah, and in her spare time, is a bit of a jiu jitsu badass (and a runner!). In this episode, Shannon chatted with us about how she ended up working with Gnarly, and how she's worked to change their lineup for the better—for our bodies and the environment—in recent years. The supplement industry can feel a bit like the Wild West sometimes, but Shannon is trying to add transparency by getting Gnarly products NSF certified for sport (and we talk about why that's so important for athletes!). She's also on a mission to make Gnarly more sustainable in its environmental footprint by making packaging more recyclable. With dozens of products in different stages of creation and production, she's always juggling a lot of balls, and we also discuss how to keep everything under control. Find out more at gognarly.com and https://www.instagram.com/shaogrady/Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Cyclists these days have some pretty rad kits. From matching bibs to helmet, to funky patterns, the cycling industry can be a hard place to squeeze into as a designer. This week we welcome Ashley Rankin the CEO and founder of SHREDLY - a women's bike and outdoor apparel company. Ashley shares all of her tips and tricks on how to navigate your way in this space and stay original. The duo discusses how to start a company as a one-woman show, and the importance of having a strong team as you get bigger. Further, Ashley shares the ways she was surprised when starting this business, and how much it helps to have a mentor. Finally, Ashley discusses how she draws her inspiration and how annoying it is when Apple makes a bigger iphone. @shredlyshredly.com Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

When it comes to stereotypically "taboo" topics, it can be hard to find the right marketing strategy. For our third week of Marketing March, we welcome Linda Biggs the CEO and founder of Joni - a sustainable chemical-free period product company. Linda explains why she decided to start the company, how it's gone so far, and the marketing tools contributing to Joni's success. Linda shares her passion behind Joni, and her experience as a female entrepreneur tackling a taboo subject. Discussing what it means to have a brand that's outside the norm of period products, the duo dives into greenwashing and the power of true sustainability for marketing. Linda gets detailed, discussing her strategy in regard to product modeling and color scheme. getjoni.com Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Everyone and their brother is starting a podcast these days. But how does it really play out as a solopreneur? This week, we welcome sports nutritionist and host of the Imperfect Podcast - Anne Guzman. Anne shares the challenges of starting her own podcast, as well as what it means to prepare for a good interview. Further, as a sports nutritionist, Anne shares how she chooses to share her expertise, and her process of deciding what she does for free, and what she doesn't. Listen to Anne's podcast at https://podcasts.apple.com/ca/podcast/imperfect-progress-with-anne-guzman/id1529312639@guzmananne Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Janette Sherman is an experienced marketing and communications leader specializing in brand development and strategy, storytelling, content development, digital marketing, and so much more. This week, Molly welcomes Janette to chat all things marketing, and how to run a successful PR campaign. The duo discusses specifics and highlights the importance of growing and utilizing your email list. Janette clarifies the red flags you may see from marketing experts, and what to focus on when marketing your business. @mandbcollectiveFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick

Okay so you have an idea, but not a lot of money or support. How do you take that idea to fruition? This week, we talk to cowgirl, scientist, storyteller, women sports advocate, and gravel cyclist - Ali Tetrick. As an entrepreneur with big ideas, Ali tells us how she was able to make a business out of one good idea.Ali tells us how she came up with her idea for Saga Ventures, LLC - a company dedicated to curating meaningful brand activation and community engagement for social impact. Getting into the details, Ali shares how important social media captions can be, as well as how much you can get done with a notebook and a sharpie. @amtetrickhttp://alisontetrick.com/ Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

With the current economy, we are all wondering what the future of the fitness industry will be. This week we bring you a panel discussion from the 2023 Endurance Exchange. Featuring powerful voices in the fitness industry, Sara Gross leads us through topics surrounding our possible recession, the easy availability of AI, and the necessity of human coaches. With live questions from the audience, the group tackles the problems the fitness industry faces today, and how we can come together to help propel it forward. Support our Partners: Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

It can be one of the most daunting and anxiety invoking things...negotiating a raise. Am I really worth that much? Do I have enough experience? Am I putting my job at risk? We need tangible tools and tips to be able to do this to the best of our ability. That's why Molly welcomes Nita Singh Kaushal this week to help us learn how to advocate for more money. As the founder of her company, Miss CEO - Nita has a vast knowledge base on empowering women to propel their careers. Nita and Molly discuss why many women feel they're asking for too much, how to properly ask for more, and why it's important to communicate openly with your employer. Follow Miss CEO on Instagram @missceoincVisit the website at https://www.missceo.org/And sign up for the newsletter at https://www.missceo.org/circleFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Finances can be a scary thing to talk about - especially as a new or soon-to-be business owner. But Brenda Smith is here to help female entrepreneurs navigate their financial woes and create healthy relationships with money. This week, Brenda joins Molly to answer all of her burning finance questions for Financial Health February. Brenda begins by having her clients conjure their first memory of money. Usually, as Brenda explains, this helps create an understanding of how we view money now. The duo do this activity and discuss why women often don't have the support they need to understand finances. Further, Brenda gets detailed on how to ask for enough money, how to separate your business finances from your life finances, and what it means to be a sole proprietor vs. an LLC. Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

There is quite a bit of confusion for new business owners, about how to write a legal contract correctly. But this week, we are here to tell you that it really doesn't have to be complicated. We welcome Jaime Bell of Contracts Market to tell us all the tips and tricks on legal contracts. Jaime talks about the common legal problems new business owners face, what could happen if you borrow another company's contract template and the importance of insurance. While contracts can seem like an overwhelming feat, Jaime shares how important they are to get right, as contacts are the #1 topic of litigation for service providers. https://www.thecontractsmarket.com/en-usFollow Jaime on Instagram @contractsmarketSupport our Partners: Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

Liv cycling is one of those companies that we have all seen grow over the years. From pastel "girly" colored Giant bikes, to now - high-quality bicycles designed specifically for women (and they are mostly all black). This week, we wanted to talk to the woman in charge of analog bike product marketing for Liv Cycling - Jen Audia. Jen shares what she does for the company, and more importantly, how she got this coveted position.Talking about what it means to be a company specifically working to provide a product to women, the duo discusses this impact on the cycling community. Further, of course, Molly asks about Jen's organizational tools.Support our Partners: Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

If you are someone that feel like they are juggling A LOT of things, this is the episode for you. Pro-peloton cyclist Ashleigh Moolman has been a pro-athlete for 14 years, and also is an extremely successful entrepreneur. This week, we welcome her on to discuss how she manages to do it all, and so successfully. Beginning her business of Rocacorba Cycling - cycling accommodation, bike hires, and guiding in Girona, Spain, Ashleigh talks about how it all began. Having to start a business to subsidize her pro career, the duo discuss how times have changed for women in sport, and where it looks like we're headed. @ashleighcycling@rocacorbacycling@rocacorbacollectiveFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

If there's one thing we've learned since the start of the show, it's that if business owners aren't already using Notion as an organizer, they want to know how. That's why this week we welcome Ellen Pennock - self taught Notion expert, and Feisty creative director. Ellen shares all of her secret tips and tricks for how to personalize Notion to your every day needs. From using it to organize your business finances, to setting your personal intentions, Notion can really do it all. Ellen walks Molly through the back end processes that Notion has, and explains from a basic level how folks can utilize this tool. Follow Ellen on Instagram and TikTok @ellenpennockTHE notion template: https://www.notioneverything.com/templates/the-all-in-life-management-notion-template-integrated-gtd-para-goal-setting-systemFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

There is nothing we love more than women kicking ass in their industry. And that's why we love Kate Veronneau. Kate is the Director of Women's Strategy at Zwift and the person that brought all of the pieces together for the Tour de France Femmes Avec Zwift. Of course, Kate hasn't always been in this dream position - and this week Molly asks her alllll about how she got to where she is today. Kate lays the groundwork for how to succeed in the fitness realm from her morning routine to which apps she uses to manage her time.@kateveronneauhttps://www.zwift.com/watchthefemmes Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Instagram makes content creation look easy. But is it? Content creation can be a full-time job - especially when you want it to go viral. With over 50K followers, Rachel Pageau knows her sh*t. As a pro bike racer, Rachel constantly posts incredible content showing off her racing and crashes.This week, Molly talks to Rachel about her insider tips and tricks for running a successful Instagram account. Rachel shares the various apps she uses, how she manages her DMs, the types of content that get more reach, and so much more. Follow Rachel on Instagram @shellpageau Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

It's almost January, and it is pretty hard to avoid the "new year, new you" content around this time. But here at Feisty, we believe in "new you, BE you". We are all talented women, and this week on the Business of Fitness podcast, Molly shares the key questions we should be asking ourselves as we move into 2023. Who do you want to be? What does real success mean to you? Molly explains how we can become grounded in our values and be our best selves in 2023. To learn more about harnessing our motivation to make 2023 our year, join us on January 11th for a goal-setting workshop. Visit the link below to sign up! Let's make 2023 our best year yet. Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

This week, we welcome one of our favorite entrepreneurs - and that's saying something coming from a business podcast! Molly chats with Dr. Shaunna Payne Gold, so-called "solopreneur" of Gold Enterprise - a company dedicated to speaking, educating, and consulting on all things diversity, equity, and inclusion. Shaunna shares her journey to the entrepreneur life, and how academia played a significant role in this. The duo talks about resignation letters, burnout, and how to ask for what you are truly worth. Visit Shaunna's website at https://www.goldenterprisesllc.com/Follow her on Instagram @doctorgoldspeaks Listen to [Un]Phased here Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

When it comes to the Business of Fitness, there are a lot of coaching businesses out there. And because of this, we are on the hunt for accurate and meaningful information to make your business shine through. This week, Molly chats with Karin Rozell, a marketing mentor focusing specifically on small coaching businesses. With 23 years of experience, Karen tells us all of the ins and outs of how to start a small coaching business and specifically, what NOT to do. From starting off with an online platform to doing speeches, we learn all about the business of fitness. Visit Karen's website at https://www.karinrozell.com/LinkedIn: https://www.linkedin.com/in/karinwitzigrozell/ Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Opening a real, in-person space can be extremely daunting. Especially as a newly single mom in a pandemic. Which is exactly when inspiration hit for Tessa McLoughlin. Tessa is the founder of a co-working space called KWENCH located in Victoria, BC. KWENCH is a "full-service work and culture club for creative, ambitious thinkers and doers who seek more". This week, Molly talks to Tessa about what it took to actually get boots on the ground and open an in-person location. Tessa shares some of the struggles she faced, as well as her key tools for success. Coming from a place of authenticity, Tessa explains how developing a culture and community can really help your business. Visit KWENCH virtually at www.clubkwench.comFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Okay, so you want to start a business - but how do you build a brand? Know your audience? Create a tagline? This week, Molly welcomes brand expert and Feisty Chief of Staff, Kathryn Taylor, onto the show. The duo discusses how you go about building your story. They dive deep into creating specific messaging in alignment with your company's values, and Kathryn explains the process behind her expertise. You can never underestimate the value of a blank piece of printer paper and a swim workout. Follow Kathryn on Instagram @kathryntaylor and follow Girls Gone Gravel @girlsgonegravelBuilding a Story Brand by Donald Miller Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Put your hand up if a little voice in your head has ever told you that building your business was impossible. Yep, us too. The bad news: Whether you're just getting started in your business or you run an entire empire, imposter syndrome can slow you down and keep you from hitting your biggest goals. And it's not just you. Everyone has that little voice, and women tend to hear it in freaking stereo. The good news: We're going to exorcise those demons and kick off Outspoken by talking all about imposter syndrome and the importance of choosing self-belief over self-doubt with some of the most decorated, badass, accomplished women in the biz. Longtime sport journalist, author, and podcaster Molly Hurford leads a panel discussion with Feisty CEO Dr. Sara Gross, USA Triathlon's Megan Ritch, Unbound's Kristi Mohn, and Shift Sports Dr. Shaunna Payne Gold about their past struggles with imposter syndrome and their best tactical tips for knocking self-doubt the hell out of your brain.Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Instagram makes content creation look easy. But is it? Content creation can be a full-time job - especially when you want it to go viral. With over 50K followers, Rachel Pageau knows her sh*t. As a pro bike racer, Rachel constantly posts incredible content showing off her racing and crashes.This week, Molly talks to Rachel about her insider tips and tricks for running a successful Instagram account. Rachel shares the various apps she uses, how she manages her DMs, the types of content that get more reach, and so much more. Follow Rachel on Instagram @shellpageau Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Who is Molly Hurford? This week, Molly does a solo episode explaining who she is, what she does, and what her own professional toolbox looks like. As a writer, fitness entrepreneur, podcast host and so much more, Molly shares all of her own keys to success. Answering the questions she usually asks her guests, Molly tells us how she keeps her life organized, what application she uses for scheduling, how she keeps track of the many things going on in her days, and all of her best productivity tips. As a "Jill-of-all-trades", Molly explains why having lots of different jobs is a good thing, and how the knowledge you gain from your experience will help you in the long term. Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Who is Molly Hurford? This week, Molly does a solo episode explaining who she is, what she does, and what her own professional toolbox looks like. As a writer, fitness entrepreneur, podcast host and so much more, Molly shares all of her own keys to success. Answering the questions she usually asks her guests, Molly tells us how she keeps her life organized, what application she uses for scheduling, how she keeps track of the many things going on in her days, and all of her best productivity tips. As a "Jill-of-all-trades", Molly explains why having lots of different jobs is a good thing, and how the knowledge you gain from your experience will help you in the long term. Follow the Business of Fitness on Instagram @business.of.fitness and follow Molly on Instagram @mollyjhurford Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com PILLAR Performance: Use the code SARA for 15% off your first purchase at thefeed.com/PILLAR. If you are outside the US use the same code, SARA at pillarperformance.shop.

How do you manage the work-life balance when your job requires you to be traveling constantly? This week, Molly chats with Liz Walker - the Liv Racing team manager and overall cycling enthusiast. In this fast-paced role, Liz is always on the go.Beginning her journey with Liv Cycling as a technical representative driving around the US in a Sprinter van, Liz got a taste of where she wanted to go with this company. Now, Liz manages a team of 12-18 people, coordinates their travel, deals with immigration, and all of the other logistics that go along with this. Liz shares her "on-the-go" tools for success - from how she manages her email inbox, to how she travels light, and, of course, Molly asks all of the detailed questions. Follow Liz on Instagram @liz.beyondand follow Liv Cycling on Instagram @livcyclingSign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com PILLAR Performance: Use the code SARA for 15% off your first purchase at thefeed.com/PILLAR. If you are outside the US use the same code, SARA at pillarperformance.shop.