Podcast appearances and mentions of Sara Gross

Out of Collective Podcast – E12 – A Simple Concept w/ Sara Gross Pt. 2 Sara Gross is the founder and CEO of Feisty Media, a company dedicated to empowering active women through sports and health media. Feisty currently produces five podcasts, which have collectively attracted over 4 million listeners. [...] The post Out of Collective Podcast – E12 – A Simple Concept w/ Sara Gross Pt. 2 appeared first on Out Of Collective.

Out of Collective Podcast – E11 – A Simple Concept w/ Sara Gross Sara Gross is the founder and CEO of Feisty Media, a company dedicated to empowering active women through sports and health media. Feisty currently produces five podcasts, which have collectively attracted over 4 million listeners. After earning [...] The post Out of Collective Podcast – E11 – A Simple Concept w/ Sara Gross appeared first on Out Of Collective.

If you've ever felt mentally foggy or struggled with decision-making during or after a long training session, this episode is for you.Dr. Sara Gross and Dr. Erin Ayala sit down with Kat Boere, a Ph.D. candidate in Cognitive Neuroscience at the University of Victoria, whose research explores how the brain recovers from cognitive depletion—especially under the demands of endurance sports.With a background in biomedical engineering and personal experience recovering from brain injury, Kat brings a unique lens to how physical exertion impacts cognitive resilience, decision-making, and mental recovery.Her research shows:The real cognitive toll of fatigue—particularly in high-performance environments How low energy availability affects brain function, especially in female endurance athletes Why fueling and hydration are essential for mental performance, not just physical outputThe cognitive benefits of outdoor exercise over indoor settingsHow mindfulness and decision delegation can reduce mental strain during training and racingSimple, everyday strategies to support brain health and cognitive recoveryWhether you're an athlete, coach, or someone curious about boosting brain performance, this conversation offers research-backed strategies you can use right away.Brain Power Course Pre-Sale Special: Sign Up for The Brain Power Course Pre-Sale and Take Advantage of the Lowest Price We Will Offer: https://www.womensperformance.com/offers/z6Yj3pHG/checkout Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/

We hear it all the time—stay strong, keep your bones healthy, hit the weights. But what about your brain? For midlife women, keeping your mind sharp is just as important as keeping your body strong.In part two of this series on brain health co-hosted by Dr. Sara Gross and Dr. Erin Ayala, they are joined by Dr. Carla DiGirolamo, a Board Certified Obstetrician/Gynecologist, Reproductive Endocrinologist and Menopause Society Certified Practitioner.Hormonal shifts in midlife can impact cognitive function and it's worth paying attention to. As both a doctor and a recreational athlete, Dr. DiGirolamo brings a personal and professional perspective to the table as she discusses what really happens to our brains during hormonal changes, why it matters, and how to stay sharp through it all.She discusses:The latest (and muddy) research around menopausal hormone therapy and reduced dementia riskMyths and misconceptions around hormones and brain healthPowerful Tools and habits for protecting brain healthThe significant effects of nutrition and hydration on brain healthSelf-sabotaging behaviors that may impact our brain health as we ageHow to combat trendy topics and the impact of diet culture on women at this stage of lifeUnderstanding your own body is the key to making smart and confident decisions about your health and as Erin and Carla stress, being “empowered” doesn't mean doing what everyone else is doing. It means paving your own way and making the decisions that are best for you. Your brain will thank you.Brain Power Course Pre-Sale Special: Sign Up for The Brain Power Course Pre-Sale and Take Advantage of the Lowest Price We Will Offer: https://www.womensperformance.com/offers/z6Yj3pHG/checkout Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/

We spend so much time focusing on nutrition, strength training, and bone health as we age—but what about our brain? How can we build mental resilience and protect our brain health starting now?In this new Feisty series, co-hosted by Sara Gross and Dr. Erin Ayala, we're diving into the intersection of brain health, stress, and performance. In this first episode, Dr. Erin Ayala, a Licensed Psychologist and Certified Mental Performance Consultant, sits down with Jill Colangelo, a researcher at the University of Bern specializing in Sports Psychiatry. Jill works with athletes and teams on critical topics like endocrine health, hypothalamic amenorrhea, stress, overtraining syndrome, and athletic identity.Together, Erin and Jill explore the real impact of stress—both short-term and long-term—on the brain and body. While stress itself isn't the enemy, chronic stress without proper recovery can lead to brain fog, fatigue, hormonal imbalances, and metabolic issues.In this episode, they break down:Common stressors for women, including underfueling, toxic productivity, and the relentless push to do morePractical strategies for managing stress and setting boundaries for mental and physical well-beingWhy recovery should be a non-negotiable part of your training routineThe truth about cortisol—friend or foe?Which recovery trends (cold plunges, sauna, acupuncture) actually workAs active women, we often use movement as a way to relieve stress—but when does “more” become too much? This conversation is a call to action to reassess your relationship with stress, challenge the culture of overtraining, and develop a mindset that values mental resilience as much as physical strength.To learn more about the Brain Power Course click here! Brain Power Course Pre-Sale Special: Sign Up for The Brain Power Course Pre-Sale and Take Advantage of the Lowest Price We Will Offer: https://www.womensperformance.com/offers/z6Yj3pHG/checkout Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/

Recorded live at South by Southwest in Austin, Texas, this special episode of The Think Tank from Essentially Esports dives into the booming growth of women's sports. The Think Tank show is where industry leaders—CMOs, brand strategists, team executives, elite athletes, and coaches—break down the forces shaping the sports world.In this exclusive episode, Host Trey Holder teams up with co-host Angella Goran, a former Canadian National Team cyclist and entrepreneur, alongside Feisty Media CEO and two-time Ironman champion Sara Gross and Naomi Clarkson, Senior VP of Marketing at Momentous. Together, they explore how strategic marketing and media initiatives are not just increasing visibility but also driving real investment and long-term growth in women's athletics.The panel dives into key factors fueling the rise, including:The power of authentic storytelling to elevate both athletes and brandsStrategic partnerships that create meaningful industry impactSmart resource allocation, backed by data proving the success of women's sports initiativesCommunity-driven events like The Power Hour, designed to promote physical and mental wellnessContinued media coverage with new product launches, podcasts, and educational resourcesMore than just a conversation, this episode is a call to action, highlighting the need for collaboration, ongoing support, and a shared responsibility to champion inclusivity and equality in sports.Links to Brands:Brand Innovators Sports and EntertainmentThink Tank from Essentially SportsEssentially Sports on YouTubeTAPanGO TechnologiesFeisty MediaMomentousSupport our Partners:Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/ Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/

In the final episode of our series on coaching young athletes, Sara Gross and co-host Jill Colangelo are joined by MD student, scientist, coach, and pro-runner Keely Henninger (@runwidkeel) to debunk myths about body weight, nutrition, and the often-overlooked role of mental health in sports—especially during the late-teen and early collegiate years.Through a true-or-false format, Jill and Keely tackle key questions:Does a lighter body weight lead to better performance?Is it okay to skip breakfast before a tough training session?Do I really need rest days?Is missing a period a badge of honor?Sara, Jill, and Keely also share personal experiences with underfueling, overtraining, and moments when they ignored their intuition—decisions they now look back on with regret.This conversation encourages young athletes to recognize warning signs, make informed choices, and build a healthy relationship with their sport—one that supports both performance and long-term well-being.Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/

In the second episode of our three-part series on coaching young athletes, Sara Gross and guest co-host Jill Colangelo turn the spotlight to the coaches who work with young female athletes through topics like body image, menstruation, and proper fueling. As awareness grows about the impact of body image on performance, coaches—both male and female coaches—must learn to navigate these conversations effectively.Guest Jason Russo, a veteran high school cross-country coach, shares his experience in fostering open communication, involving parents and experts to create a supportive and non-judgmental environment.Sara and Jill also share their own personal experiences and anecdotes surrounding the female aesthetic myth, particularly the harmful notion that being “skinny” equates to being a better athlete.This episode calls on coaches, parents, and athletes to prioritize health, well-being, and open dialogue as key pillars of athletic development.Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/

Frequent mirror checks, comments from teammates and parents, and feeling the need to “earn” food—these are common red flags of disordered eating in youth sports.In the first of a three-part series, Sara Gross and guest co-host Jill Colangelo explore eating disorders among young female athletes, a growing concern for parents and coaches.Colangelo, a researcher in Forensic and Sports Psychiatry, speaks with Sarah Naticchia, a Harvard-trained athlete who shares her struggles with disordered eating in high school and college. Also joining the conversation is Stephanie Roth-Goldberg, LCSW, CEDS-C, a psychotherapist specializing in eating disorders and athletes.Together, they discuss the pressures young athletes face, the need for a cultural shift toward health over aesthetics, and how parents can support their children by focusing on well-being and performance rather than appearance.Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:Previnex: Get 15% off your first order with the code PERFORMANCE at https://www.previnex.com/

This week, the gang's all here before we take a break for the IRONMAN World Championship week! Kelly and Sara Gross will be hosting daily podcasts from Nice from September 16th-23rd. Want to stay in touch with all the action? Sign up here: https://www.feistytriathlon.com/NotHeretoPlayNice Also, in this episode:Sarah Made it AwkwardReady to Play (in) Nice Anne, Lucy, Chelsea, Kat - Wildcard Picks for WorldsFavorite Moments from the ParalympicsTake Me Out to the...Triathlon?!cover image: IRONMAN @ironmantriJoin the FREE Women's Sports Fan Club: fanclub.feisty.co Leave us a Voicemail:https://www.speakpipe.com/ifwewereriding Follow us on Instagram:@feistytriathlon Feisty Media Website:https://livefeisty.com/ Support "If We Were Riding" Partners:Precision Fuel and Hydration: Take 15% off your first order at this link - https://visit.pfandh.com/feisty-tri-pod The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code RIDING at Aminoco.com/RIDING to Save 30% + receive a FREE gift for new purchasers!Orca: Use code IRONWOMEN15 for 15% off at www.orca.com buycycle: Use the code LIVEFEISTY for FREE seller protection on buycycle.com This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/Chartable - https://chartable.com/privacy

Sara Gross is back this week to talk sports, lawsuits, and animals with Kelly and Sarah!A Free IUD?!A Femmes FinaleThe Future of Tri Looks SuperTri Bike is Tryin'Pent Up Animal StoriesSarah's Picking PentictonWhat Do Mouthwash, a Burrito, and a Joint Have in Common?Bike giveaway alert! Enter our giveaway with buycycle for a chance to win Olympic Champion Grace Brown's bike. Join the FREE Women's Sports Fan Club: fanclub.feisty.co Leave us a Voicemail:https://www.speakpipe.com/ifwewereriding Follow us on Instagram:@feistytriathlon Feisty Media Website:https://livefeisty.com/ Support "If We Were Riding" Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com Precision Fuel and Hydration: Take 15% off your first order at this link - https://visit.pfandh.com/feisty-tri-pod The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code RIDING at Aminoco.com/RIDING to Save 30% + receive a FREE gift for new purchasers!Orca: Use code IRONWOMEN15 for 15% off at www.orca.com Pillar Performance: Use the code FEISTY for 15% off first-purchases at pillarperformance.shop, or TheFeed.com for North American listeners This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/Chartable - https://chartable.com/privacy

It wasn't that many years ago that co-host Sara Gross was told by a coach that to perform better she needed to lean-up and lose additional weight — despite already training huge hours as a pro triathlete. Ultimately, she ended up in such an energy deficit that she collapsed and blacked out on the race course. This happens all-too-frequently across all levels of competition for female athletes, especially at the elite level. In this episode, Sara and Kelly delve into the critical topic of energy availability and fueling for female athletes - including the unique challenges women face. Female athletes are often encouraged to be lean, but not too lean. Muscular, but not too muscular. They should eat, but not too much. These societal pressures too frequently prioritize leanness over health, impacting not just athletes' well-being but also their performance. Additionally, long-term deficits in energy — ie. higher energy output than intake — can have bigger health impacts for women. The Female Athlete Triad, for example, refers to the interconnectedness of menstrual dysfunction, low energy availability, and decreased bone density. As a result, female athletes are much more susceptible to REDs (Relative Energy Deficiency in Sport) — which can lead to numerous health issues.This week's expert, Melissa Lodge from the FED Collaborative, discusses these challenges and the consequences of long-term energy deficiency.She also proposes several strategies to mitigate these risks, including: The need for a balanced approach to nutrition that supports both performance and health.A multidisciplinary approach involving coaches, nutritionists, and medical professionals to address the many aspects of underfueling.Continued education and resources around REDs and Low Energy Availability to promote sustainable performance.Standardized screening and assessment tools to detect early signs.The need for protocols and policies within organizations and governing bodies to promote fueling for female athletes.For more guidance, check out Feisty's Fueled educational course.Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:Hettas: Use code FEISTY20 for 20% off at https://hettas.com/ Tifosi Optics: Use code FM20! for 20% off at https://tifosioptics.com/ The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com

This episode originally dropped on June 26, 2023Louise Green envisions a world where everyone can achieve their athletic potential regardless of size and, for 17 years, she's been creating that world for people in larger bodies through her coaching, programming, and education at bigfitgirl.com and the Size Inclusive Academy.She joins Sara Gross to discuss athleticism in a larger body. Weight bias is still so rampant in our culture that it's normalized, but imagine navigating a world that is not made for you — from small doors and cramped fitness studios, to buff trainers and classes focused only on getting lean and “earning a bikini body.” You're literally walking into a space where people don't want to look like you.It's a traumatic experience, which is why some in larger bodies avoid fitness altogether, especially in public spaces.It's not laziness or lack of dedication. It's not an unwillingness to do the work. It's the impossible task of trying to fit into an unrealistic “one size fits all” standard and this is the cultural divide Louise is working to close. She and Sara discuss:Louise's personal entry into the fitness space and the stereotypes she had to overcome to be recognizedOur culture's obsession with thinness Why avoiding fitness is often a trauma responseWhy people in larger bodies are often devalued How she started working with this population and why she feels it's still important to create safe spacesThe details of developing curriculums for trainers and fitness centers on how to work specifically with larger-bodied athletesIdentifying Body positivity vs. body neutralityOur complicated relationship with the word, “fat” and the value of owning your own languageHow to work with companies and industries in helping them change and expand their offeringsFuture courses, programs, and books to support this audienceAs she says, “If you're hating on yourself all the time, there's no way that you can rise to your highest potential.” This is why she creates programming specifically for women in larger bodies because she undoubtedly believes that anybody and any body can be an athlete. Follow Louise on Instagram: @bigfitgirl

Young people don't have a clue about our potential as aging women and, you know what? Most aging women don't either. We're fed a narrative that we're supposed to slow down as we age, become less adventurous, and settle into a more “stable” cautious life. A pervasive myth, even, is that women no longer want these aspects of fun, recklessness and exhilaration, but is this true?Author, Caroline Paul, explores this topic in today's conversation with Sara Gross.Her latest book, TOUGH BROAD, is a deeply researched exploration into the science and psychology of the outdoors and our place in it as we age. Caroline spoke with adventurous women around the country about their aging journeys and the activities that have changed their lives – including BASE jumping, wing-walking, flying, swimming, orienteering, walking, scuba diving, boogie boarding and BMX riding – and examines the different ways that activity and the outdoors can help us age better, become happier, and improve our spirit, mind, body, and heart.As you'll hear, it's never too late to learn and explore something new, even if it is just a simple walk outdoors. Our brain is constantly rewiring and can become even more innovative and creative with our pursuits as we age.So whether it's bird watching, mountain biking, or (yes) even wing walking, know that adventure awaits, regardless of your age.Order TOUGH BROADRegister for the Feisty Summer STRONG Course: https://www.womensperformance.com/strong Sign up to Receive The Feisty 40+ Newsletter:https://www.feistymenopause.com/blog/Feisty-40-plus Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com Lagoon Sleep: Go to LagoonSleep.com/performance and take the 2 minute sleep quiz to find your match, and then use the code PERFORMANCE for 15% off your first purchase

In this Episode, Kieran is joined by the VP of Revenue Enablement at Procore Technologies, Sara Gross. Sarah has been in the enablement world for a decade and has worked for the likes of Gartner and Ring Central before her current role.Kieran and Sarah discuss the evergreen topic of who enablement should report into and does is make a difference? Sarah has some fantastic thoughts.

Today, Sara Gross is joined by Atsuko Tamura, former president of Seatlle-based Oiselle, a women's running apparel company. They discuss:How her upbringing as a first generation Japanese immigrant shaped her personality and work ethicWhat qualities she carries with her today as a former competitive swimmerHer background in the outdoor industry from cashier to Senior Vice President of Strategy, Marketing, Communications, and Public Affairs at REIHer tenacity to find a way to get what you want (even if it means writing your own job description!)Spotting potential in others and nurturing talentAnd, as president of Oiselle (until February 1st!), Atsuko also highlights the importance of women-led and women-owned brands and the impact of sports on personal growth.As she says, “When women's hearts are full, they build community. They go out, they gather, and they grow.”As Atsuko demonstrates, women have the power to transform communities and lives.And that can change the world.Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:MOTTIV: Get two months of full premium access with the code FEISTY at mymottiv.com PILLAR Performance: Use the code SARA for 15% off your first purchase at thefeed.com/PILLAR. If you are outside the US use the same code, SARA at pillarperformance.shop.

This is the ideal start-here episode for folks new to AMR podcasts—or loyal listeners looking for a refresh on the brand's backstory. Originally aired on the Feisty Women's Performance Podcast, this crossover episode is a convo with AMR founders, Sarah Bowen Shea and Dimity McDowell. With Feisty host Sara Gross, the duo shares numerous along-the-way anecdotes, plus:  -how they grew a global sisterhood of empowered runners;  -how the women's running industry has changed since 2010; -the importance of creating safe spaces for frank discussions on female-specific topics; and,  -the impact of human connection in keeping the community thriving and expanding.    Get a Fuel Goods/AMR Valentine's Day box here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I sit down with with an incredible baddie. I've had the utmost respect for this guest for years. Not only is she one heck of an athlete, she pours her work into women in sport and is leading the way to a more inclusive culture for not just female athletes, but for all active women and girls. Today's guest is Sara Gross, the founder and CEO of Fiesta Media. Sara is a phenomenal go-getter with a Ph.D. in Women's History, 13 years of competing as a professional triathlete, a 2-time IRONMAN winner and creative badass. Join in on the convo of where this company started, the impact it has and what the future holds (hint, it's badass!!) You can find Live Feisty at: https://livefeisty.com/ Check out the podcast: https://livefeisty.com/category/podcasts/feisty-womens-performance-podcast/ Social stuffs: https://www.instagram.com/sara.gross/ https://www.instagram.com/feisty_media/ Thanks for listening whether you were folding laundry, going for a walk or whatever other multi-tasking you were getting after. I am having so much fun sharing and connecting with you, badass! Be sure to hit subscribe and get notified of the next impactful episode of The Badass Reset Club which drops every other Monday! Follow me on Instagram https://www.instagram.com/coachheatheryancey/Ladies, join our private facebook for lunch & learns and more! https://www.facebook.com/groups/badassresetclubIf you want to watch the podcast to see if I actually did something with my hair, find us here: https://www.youtube.com/@heatheryanceyfitness

“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you're just grinding it out and sitting in the pack, but you're also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media's Women's Performance Podcast, Sara Gross shares her entrepreneurship insights on how to evolve as a leader in a growing media company and continue to make compelling content that both inspires and pays the bills.They discuss how Sara and Feisty Media balance multiple online and in-person projects, how they make viral content, plus how and when to take the leap into new initiatives.They also talk highlights from the upcoming Feisty Business Accelerator, taking place January 4th and 5th in conjunction with USAT's Endurance Exchange conference, and why continuing education is vital - even for the most seasoned entrepreneur.In particular, they discuss:What Sara and Feisty Media have learned from developing and selling online coursesHow to foster a successful and engaged communityThe value of being in person at flagship events like the IRONMAN World ChampionshipHow to make content that people actually want to consume - and steps to making that content go viralHow continuing education as a CEO helped Sara feel more confident in her roleHow Sara learned to hone in on her leadership instinctsNetworking the right way and what you'll learn by attending the upcoming Feisty Business Accelerator in JanuaryFollow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/

“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you're just grinding it out and sitting in the pack, but you're also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media's Business of Fitness podcast, Sara Gross shares her entrepreneurship insights on how to evolve as a leader in a growing media company and continue to make compelling content that both inspires and pays the bills. Molly Hurford is a writer and podcaster obsessed with getting more women into endurance sports and has launched several initiatives to support girls and women in athletics, including her most recent endeavor, Strong Girl Publishing. They discuss how Sara and Feisty Media balance multiple online and in-person projects, how they make viral content, plus how and when to take the leap into new initiatives. They also talk highlights from the upcoming Feisty Business Accelerator, taking place January 4th and 5th in conjunction with USAT's Endurance Exchange conference, and why continuing education is vital - even for the most seasoned entrepreneur. In particular, they discuss:What Sara and Feisty Media have learned from developing and selling online coursesHow to foster a successful and engaged communityThe value of being in person at flagship events like the IRONMAN World ChampionshipHow to make content that people actually want to consume - and steps to making that content go viralHow continuing education as a CEO helped Sara feel more confident in her roleHow Sara learned to hone in on her leadership instinctsNetworking the right way and what you'll learn by attending the upcoming Feisty Business Accelerator in JanuarySign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Women's Sports Fan Club Merch:Shop Feisty's new Women's Sports Fan Club Collection at womensperformance.com/fanclub and use the code WATCHWOMENSSPORTS10 for 10% off your order. 10% of the profit on all purchases made between Nov 21- 28 will be donated to Fast and Female, a Canadian charity on a mission to keep girls aged 8-14 healthy and active in sports. Support our Partners:Previnex: Get 15% off your first order with code PERFORMANCE at https://www.previnex.com The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! *SPECIAL BLACK FRIDAY DEAL - SAVE 50% OFF 11/23-11/25* Pulp Culture: Use code FEISTY25 for 25% off at https://pulpculture.la/

This week, during a special educational session at the Vinfast IRONMAN World Championship, Feisty Media hosted a panel discussion on the main expo stage on Mental Strategies for Race Day.The panelists did reference the World Championship; however, these mental strategies are applicable to any major race or endeavor. How to handle race day nervesHow to stop "self-sabotaging"What to do when things go awryTips for staying "in the moment" on such a long dayTurning weaknesses into superpowersThe expert panel was led by Feisty CEO, Sara Gross and featured:Craig Alexander, 5x World Triathlon World Champion, founder Sansego CoachingLauren Vallee - Clinical Counselor and USAT L2 Coach, Valiant EnduranceMichelle Simmons - Head Coach, Team BSC TriathlonAnne Robie, Executive Coach, Darshan Leadership ConsultingFollow Women for Tri for more inspiration and information on training and racing IRONMAN 70.3 and IRONMAN distances.Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Watch the Women of Kona Campaign:https://www.feistytriathlon.com/watch-the-women Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! Use code FEISTY25 for 25% off at https://pulpculture.la/

It's a post-race recap live from KONA with Sara Gross and Kelly O'Mara. They break down how the race unfolded throughout the day and celebrate Lucy Charles-Barclay's record-breaking performance!And today, we celebrate WOMEN in sport and the future of triathlon. Not only was it a historic day for our champion, but for all triathletes. Post-race interviews and commentary include exclusive clips from:Lucy Charles-BarclayAnne HaugDaniela RyfTaylor KnibbWatch The Women Giveaway: Enter the Watch The Women Giveaway for a chance to win a prize pack from Feisty & our sponsors worth USD $1,700+Special Thanks to our Watch the Women Sponsors:Wahoo: Shop the ELEMNT RIVAL GPS Watch & ELEMNT BOLT Bike computerOrca: Use the code IRONWOMEN15 for 15% off at www.orca.com/Coeur: Use the code OURDAY for 15% off at https://www.coeursports.com/PILLAR Performance: Go to TheFeed.com/pillar and use code FEISTY for 15% off your order. If you are outside the US, head to pillarperformance.shop and use the same code FEISTY.Bonk Breaker: Go to bonkbreaker.com/feistybox to order the limited edition Feisty Fueled Box containing $40 worth of our favorite products from Bonk Breaker and SaltStick for only $30. You can also get 20% off at bonkbreaker.com and saltstick.com using the code FEISTY.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacyChartable - https://chartable.com/privacy

This week, during a special educational session at the Vinfast IRONMAN World Championship, Feisty Media hosted a panel discussion on the main expo stage on Mental Strategies for Race Day.The panelists did reference the World Championship; however, these mental strategies are applicable for any major race or endeavor. How to handle race day nervesHow to stop "self-sabotaging"What to do when things go awryTips for staying "in the moment" on such a long dayTurning weaknesses into superpowersThe expert panel was led by Feisty CEO, Sara Gross and featured:Craig Alexander, 5x World Triathlon World Champion, founder Sansego CoachingLauren Vallee - Clinical Counselor and USAT L2 Coach, Valiant EnduranceMichelle Simmons - Head Coach, Team BSC TriathlonAnne Robie, Executive Coach, Darshan Leadership ConsultingFollow Women for Tri for more inspiration and information on training and racing IRONMAN 70.3 and IRONMAN distances.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacyChartable - https://chartable.com/privacy

Feisty Media is proud to bring you our daily "Watch the Women" podcasts LIVE from Kona!There's no better way to start this historic week than with a live interview with IRONMAN Legend, Julie Moss! With her famous "crawl to the finish line" in 1982, Julie single-handedly put IRONMAN on the map and into the hearts and imaginations of millions who watched. Julie chats with hosts Sara Gross and Kelly O'Mara about:The impact of that moment on the sportHow a female suddenly became the most iconic symbol of IronmanWhy this race means so much for women in triathlonHow we can all come together this week to elevate women in sportIn episode one, Kelly and Sara featured:Local athlete, Skye Ombac and owner of Bike Works Kona, Janet Miller. Watch The Women Giveaway: Enter the Watch The Women Giveaway for a chance to win a prize pack from Feisty & our sponsors worth USD $1,700+Special Thanks to our Sponsors:Bonk Breaker: Go to bonkbreaker.com/feistybox to order the limited edition Feisty Fueled Box containing $40 worth of our favorite products from Bonk Breaker and SaltStick for only $30. You can also get 20% off at bonkbreaker.com and saltstick.com using the code FEISTY.PILLAR Performance: Go to TheFeed.com/pillar and use code FEISTY for 15% off your order. If you are outside the US, head to pillarperformance.shop and use the same code FEISTY.Orca: Use the code IRONWOMEN15 for 15% off at www.orca.com/Coeur: Use the code OURDAY for 15% off at https://www.coeursports.com/Wahoo: Shop the ELEMNT RIVAL GPS Watch & ELEMNT BOLT Bike computerThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacyChartable - https://chartable.com/privacy

Athletes understand they need to incorporate strength training into their endurance programs, but are often at an impasse on how to execute. Is sport-specific strength like swimming with paddles, and doing big gear work and hill repeats enough to “check the box”? Or, should an athlete carve out time for gym-specific work like deadlifts and squats? If so, when and how much?To piece together the puzzle of combining strength training with endurance training, Sara Gross welcomes performance coach, Marilyn Chychota, to the Women's Performance Podcast. Marilyn has an exemplary career as both a professional athlete and coach. She's an Ironman winner, state champion in cycling and powerlifting, and also a competitive crossfitter. She develops personalized coaching and training plans for athletes through her business, Marilyn Chychota Coaching, and was instrumental in helping Sara Gross win two Ironmans. Today, Sara and Marilyn unpack the mixed messages that are prevalent when it comes to combining strength training and endurance training. They discuss:Knowing the strength needs for different sports and matching those to the goals of the athleteSome of the outdated myths of strength training - it will make you slower, bigger, etc.Different categories of strength training and knowing which moves and styles are best for personal goalsHow every plan should be athlete-specific; there is no “one size fits all” when it comes to strength trainingAccounting for overall Training Stress (TSS) when it comes to developing a strength training routine so that it enhances performance, and doesn't inhibit progressionImportance of strength training as we ageHow natural strength, body type, and past training experience affect a strength programThe differences between open-chain and closed-chain exercises and how they relate to an athlete's goals.Understanding the impact of strength training on endurance athletes' nervous system and hormones, impacting recoveryPutting it all together on the schedule — how and when to schedule strength around a busy endurance training schedule. A well-planned and well-executed strength plan will optimize an athlete's performance in their sport, but it needs to be comprehensive and highly individualized based on the athlete's goals, recovery, and balance between other sports.

A lot of female athletes suffer from low energy availability and RED-S which stands for Relative Energy Deficiency in Sport. In fact, one study showed that 41 to 47% of female athletes have problematic low energy availability. That means almost half of us are not performing at our best because we aren't eating enough.And, yes, eating disorders and disordered eating play into this equation, but we also understand that it's sometimes just hard to eat enough calories to support the massive energy output with training volume and proper timing.To bridge this awareness gap, Sara Gross welcomes Pippa Woolen Peters and Holly Brooks from Project RED-S. Project RED-S is the digital clubhouse for RED-S awareness, prevention, and support. As it says on its website, Project RED-S is, “A place where people of all ages, genders, abilities, and activities can come together to learn how to prevent or overcome Relative Energy Deficiency in Sport. A place to pursue peak performance in a healthy body and mind. Where, instead of winning at all costs, it's about winning without compromise.”Project RED-S takes an athlete-to-athlete approach to their education and resources because both Pippa and Holly have had their own life-changing experiences with RED-S.They discuss:The implications that low energy availability has had on their personal and professional livesHow to recognize and address red flags of disordered eating in athletesThe difficulty in determining when an athlete's dedication to their sport crosses the line into disordered behavior, such as obsessive clean eating or an excessive focus on performanceThe pressures to conform to a certain body type in sports and the need for more diverse role modelsWhy initiatives like Project RED-S focus on “the long game” and not short-term results and gratificationHow to determine your body's needs and rebuild trust in yourselfFrom personal stories to support, science, and mentorship, Project RED-S is an all-inclusive resource for helping athletes “nourish to flourish.”Sign up to Receive The Feist Newsletter:https://www.womensperformance.com/the-feist Watch the Women of Kona Campaign:https://www.feistytriathlon.com/watch-the-women Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! Use code FEISTY25 for 25% off at https://pulpculture.la/

On this week's episode we have a special intro guest, Sara Gross! She came on to tell us about Feisty Media's work with Kona this year, and their Watch the Women campaign. Sara is working to produce various podcasts and events surrounding women's Kona this year, which we are so excited about, and you can learn more at https://www.feistytriathlon.com/watch-the-women.Next, for our main interview, we got to speak to pro Chilean triathlete, Barbara Riveros. Barbara told us all about her recent racing successes, including ironman Israel, where she secured her Kona slot!! As well, she walked us through what her current training set up is like in St. Moritz, and how she balances hard training with recovering from injuries. Barbara has an extensive background in the sport having previously worked her way through the ITU ranks, so there is a lot to be learned from her.Barbara's Instagram: @bcriverosFollow our Watch the Women Campaign:https://www.feistytriathlon.com/watch-the-women Follow us on Instagram:@feistytriathlon Feisty Media Website:https://livefeisty.com/ Support Our Partners:Orca: Use code IRONWOMEN15 for 15% off at www.orca.com/ The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code IRONWOMEN at Aminoco.com/IRONWOMEN to Save 30% + receive a FREE gift for new purchasers! SaltStick: Use code FEISTY for 20% off one time purchases and subscriptions at saltstick.com Bonk Breaker: Go to https://aletenutrition.com/products/alete-feisty-fueled-box to order the limited edition Feisty Fueled Box containing a variety pack of our favorite products from Bonk Breaker and SaltStick! Pulp Culture: Use code FEISTY25 for 25% off at https://pulpculture.la/ Pillar Performance: Go to TheFeed.com/pillar and use code FEISTY for 15% off your order. If you are outside the US, head to pillarperformance.shop and use the same code FEISTY. This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacyChartable - https://chartable.com/privacy

This episode originally debuted in May 2023.Since Title IX passed in 1972, there has been extraordinary growth in women's sports and performance. However, for decades, athletic research primarily conducted on males has simply been applied to women, and as we've discovered, when the standard of performance is based on that one type of person, it skews our understanding of what is considered “normal physiology.”Christine Yu, author of the new book Up to Speed - The Groundbreaking Science of Women Athletics speaks with Sara Gross about the future of research on women athletes. As Yu says, “Women and female athletes need specific research that reflects their personal experience to provide appropriate and specific guidance from nutrition and injury prevention, to customized training, and even clothing and gear.”So, what reputable science and research is out there for performance-minded women? And, how can we apply good science to our lives in order to boost performance and remain healthy for years to come? Sara and Christine discuss this and more, including:Why females have often been considered “messy” and “poor subjects” when it comes to research studies on athletics The impact good (and bad) research can have on female athletes, especially when it comes to longevity in sports and overall healthHow more female scientists and researchers are asking the right questions and leading the way to close the gender gap in researchWhat surprised Christine the most when researching and writing the book?What angered her, and what has she applied any of the good research in her own daily life?Maya Angelou once said, “When you know better, you do better.” Yu's book provides an understanding of how we go to this point and, thanks to the vigilance of others, how we are starting to do better.Order Up to Speed - The Groundbreaking Science of Women Athletics Follow Christine on Instagram: @cyu888

What do athletic performance and entrepreneurship have in common? Turns out, a LOT.Sara Gross welcomes athlete and business founder, Carina Hamel to discuss the parallels between high performance and running a business. Carina has been a lifelong athlete, achieving national success as an NCAA Nordic skier at the University of Vermont and as a member of the US World Junior Ski Team. As a business professional prior to co-founding Bivo, Carina founded a footwear development company that specialized in helping brands from creative direction to manufacturing. At Bivo, Carina is responsible for strategic planning, hiring, community outreach, and more. Together, as female CEOs, former professional athletes, and parents, Sara and Carina discuss:How has an athlete prepared you for the entrepreneurial journeyHow she and her husband developed the idea of BivoA “Day in the Life” as a parent and entrepreneurJuggling personal time with work timeCreating a business plan and strategic plan to grow the businessHer Hiring Process and how to find the right peopleLearning from her biggest failuresThe 80-20 ruleHow she manages the stress and risk of running a businessAdvice for turning a side hustle into a full-time gigHer struggles with motivation or making tough decisionsA great athlete, like a successful entrepreneur, has the ability to create a plan, execute on the plan, adapt when necessary, and trust the process. Equipped with this mindset, Bivo is on course to continue to succeed for years to come. Learn more at DrinkBivo.com https://www.womensperformance.com/the-feist Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

Kelly O'Mara is LIVE with Sara Gross, pro triathlete Haley Chura, and USAT CEO Vic Brumfield from the Expo at USAT Nationals. These four women discuss The current state of the sportWhy it's an exciting time for women in triathlonWhat they wish they knew when they first startedHow we can continue to grow triathlonAnd, they even dispense race-day advice and wisdom Leave us a Voicemail:https://www.speakpipe.com/ifwewereriding Follow us on Instagram:@feistytriathlon Feisty Media Website:https://livefeisty.com/ Support "If We Were Riding" Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code RIDING at Aminoco.com/RIDING to Save 30% + receive a FREE gift for new purchasers! Use code IRONWOMEN15 for 15% off at www.orca.com Use Code FEISTY for 20% off at saltstick.com This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacyChartable - https://chartable.com/privacy

Direct from France, Sara Gross catches up with two females affecting change at the 2023 Tour de France Femmes avec Zwift, Kate Veronneau (Zwift) and Cassondra Spring (Liv Cycling).The 2nd Annual Tour de France Femmes avec Zwift took place Sun, Jul 23, 2023 – Sun, Jul 30, 2023, an eight-day event that has rapidly become the biggest stage race in women's cycling history and, while there have been iterations of a women's Tour de France in the past, they have never been as organized, funded, and supported as the event is now. In 2022, the Tour de France Femmes staged its first edition in the current format with the support of Zwift as a title sponsor.As Director of Women's Strategy for Zwift, Kate Veronneau is often credited for making the Tour de France Femmes avec Zwift happen, although she would never say that.Cassondra Spring is the Global Brand Manager at Liv Cycling, another major sponsor of the Tour de France Femmes avec Zwift.Together with Sara, they discuss:Behind-the-scenes details and unfolding drama from the eventWhy the female 8-day race format is so dynamic, exciting, and captivatingThe vibe, reaction, and response from spectators and fans on the ground and at watch parties around the globeThe positive ROI for these companies that go well beyond just increased sales and visibilityThe global excitement of the Tour de France Femmes avec Zwift and how this event is part of an overall wave of popularity in women's sportsThe pride in working for companies that put women first and how their work has opened doors for more global female participation across cycling and all sports.The 2023 Tour de France Femmes avec Zwift wrapped up on July 30th but there's no doubt, with leaders like Cassondra and Kate, the impact and results will resonate for events and generations to come. Download the Feisty Female Athlete Guide:Fueled Course:Fueled: A Comprehensive Nutrition Course for Active Women - fueledcourse.com Learn More about the Feisty Kona Tri-Cation:https://www.feistytriathlon.com/trication Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers!

Growing up, Sara Gross was one of the strongest, fastest, kids in her class. So she didn't understand why she only saw women playing sports on TV once every four years, at the Olympics. Today, she's a retired professional triathlete and the CEO and Founder of Feisty Media, a company she created in 2017 with the goal of creating an empowering culture for all active women. Feisty Media approaches change-making in a multi-disciplinary way, using four pillars of performance: Physiology, Nutrition, Mental Health and Culture.After defending her PhD in Women's History in 2008, Sara competed as a professional triathlete for 14 years and won two Ironman titles and two major championships.Born in Canada, she went to high school in the United Arab Emirates, and has lived in Scotland, France, Switzerland, and the US. Sara currently lives in Victoria, British Columbia with her daughter Rosalee.In addition to being the head Feisty Chief, Sara also hosts the Feisty Women's Performance Podcast, and is an amateur CrossFitter.In this interview we discuss…How Sara became a pro triathleteWhat it took for her to win her first Ironman at age 38How inadequate nutrition impaired her performanceThe intersection of diet culture and sportWhy Sara is actually grateful for PMSHow she's negotiating perimenopauseThe shift from endurance sports to CrossFitThe parallels between sport and entrepreneurshipCONNECT WITH SARAWebsite: www.livefeisty.com // Instagram: instagram.com/feisty_media // Twitter: twitter.com/saragrossREADY TO STOP STRESSING ABOUT FOOD, EXERCISE, AND YOUR BODY?

In mid-June, Feisty Media was proud to be a sponsor of the 2023 Female Athlete Conference in Boston, which is the epicenter of academia and research as it relates to women's performance. The self-described goal of the FAC is to close the disparity in research and treatment of female athletes and promote the understanding of female athletes' unique and understudied physiology and lived experience, as well as clinical best practices and interdisciplinary calls-to-action.Feisty's own Sara Gross, Kelly O'Mara, and Selene Yeager attended the conference and, today, they share with you some of their personal thoughts and key takeaways from the three-day conference, along with some wish list topics that certainly warrant more discussion and research. They recap:What we continue to learn about the menstrual cycle and its effects on performanceHow to close the gap between new research and communication to coaches and trainersWhy we still don't know enough about nutrition, even with continued research on REDS and LEA (Low Energy Availability)Why we need a better frame of reference when describing painThe disconnection between body composition and performanceMost agree that we are at an inflection point with women's sports and performance which is why, now more than ever, it's important to keep asking the right questions and creating ways to communicate research quickly and efficiently to those up-and-coming performers for years to come. Read Selene Yeager's Recap of the Female Athlete ConferenceLearn more about the Female Athlete ConferenceDownload the Feisty Female Athlete Guide:Fueled Course:Fueled: A Comprehensive Nutrition Course for Active Women - fueledcourse.com Learn More about the Feisty Kona Tri-Cation:https://www.feistytriathlon.com/trication Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! InsideTracker: Get 20% off at insidetracker.com/feisty Previnex: Get 15% off your first order with code PERFORMANCE at https://www.previnex.com VJ Shoes: Use code FEISTYVJ for $20 off a pair of shoes at https://vjshoesusa.com/pages/feisty

Louise Green envisions a world where everyone can achieve their athletic potential regardless of size and, for 17 years, she's been creating that world for people in larger bodies through her coaching, programming, and education at bigfitgirl.com and the Size Inclusive Academy.She joins Sara Gross to discuss athleticism in a larger body. Weight bias is still so rampant in our culture that it's normalized, but imagine navigating a world that is not made for you — from small doors and cramped fitness studios, to buff trainers and classes focused only on getting lean and “earning a bikini body.” You're literally walking into a space where people don't want to look like you.It's a traumatic experience, which is why some in larger bodies avoid fitness altogether, especially in public spaces.It's not laziness or lack of dedication. It's not an unwillingness to do the work. It's the impossible task of trying to fit into an unrealistic “one size fits all” standard and this is the cultural divide Louise is working to close. She and Sara discuss:Louise's personal entry into the fitness space and the stereotypes she had to overcome to be recognizedOur culture's obsession with thinness Why avoiding fitness is often a trauma responseWhy people in larger bodies are often devalued How she started working with this population and why she feels it's still important to create safe spacesThe details of developing curriculums for trainers and fitness centers on how to work specifically with larger-bodied athletesIdentifying Body positivity vs. body neutralityOur complicated relationship with the word, “fat” and the value of owning your own languageHow to work with companies and industries in helping them change and expand their offeringsFuture courses, programs, and books to support this audienceAs she says, “If you're hating on yourself all the time, there's no way that you can rise to your highest potential.” This is why she creates programming specifically for women in larger bodies because she undoubtedly believes that anybody and any body can be an athlete. Follow Louise on Instagram: @bigfitgirlDownload the Feisty Female Athlete Guide:Fueled Course:Fueled: A Comprehensive Nutrition Course for Active Women - fueledcourse.com Learn More about the Feisty Kona Tri-Cation:https://www.feistytriathlon.com/trication Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! InsideTracker: Get 20% off at insidetracker.com/feisty Previnex: Get 15% off your first order with code PERFORMANCE at https://www.previnex.com VJ Shoes: Use code FEISTYVJ for $20 off a pair of shoes at https://vjshoesusa.com/pages/feisty

Female triathletes have some gender-specific considerations when planning training and racing, and this female-focused episode provides all you need to know. Join host Vanessa Ronksley as she chats with Dr. Sara Gross and IRONMAN World Champion Mirinda Carfrae about the menstrual cycle, fertility treatments, and pregnancy. Should you adjust your training for different phases of your cycle? Can you continue triathlon training during fertility treatments? When is an appropriate time to return to training post-pregnancy? Listen in to learn all of this, and more! Big thanks to Precision Fuel & Hydration for partnering with us on this episode! Head over to precisionfuelandhydration.com and check out the Fuel Planner to get your free personalized fuel and hydration strategy. Use the code TRI10 to get 10% off your first order. At TriDot, we trust 2Toms to keep us moving! 2Toms provides revolutionary products to prevent issues from chafing, blisters, odors and sweat. To make the switch to 2Toms, head to Medi-Dyne.com and use the code “TRIDOT” to save 20 percent on your entire order.

An integral part of the Feisty Women's Performance brand is education and Feisty focuses their education on the four pillars of: physiology, nutrition, social/cultural influences, and mental health. In the Spring of 2023, Feisty successfully launched its first online course entitled FUELED: A Comprehensive Nutrition Course for Active Women. Today, CEO Sara Gross talks with Feisty Business of Fitness host, Molly Hurford about the details of creating an e-course:Why did Feisty go down the road of comprehensive online courses?How did they land on a topic?What and who went behind the content creation strategy?Who built the course?What was the launch and marketing strategy?What valuable lessons have you learned about creating courses?Knowing what you know now, what would you change?Creating a comprehensive online course may look easy, but as Sara notes, "there is no such thing as passive income" and a good course is in a constant state of evolution.Speaking of, the new Summer School session of Fueled starts in mid-June and you can sign up now.Download the Feisty Female Athlete Guide:Fueled Course:Fueled: A Comprehensive Nutrition Course for Active Women - fueledcourse.com Learn More about the Feisty Kona Tri-Cation:https://www.feistytriathlon.com/trication Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ https://www.womensperformance.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! InsideTracker: Get 20% off at insidetracker.com/feisty Previnex: Get 15% off your first order with code PERFORMANCE at https://www.previnex.com VJ Shoes: Use code FEISTYVJ for $20 off a pair of shoes at https://vjshoesusa.com/pages/feisty

Feisty Media founder Sara Gross joins us to talk about the ins and outs of creating an ecourse, from how to pick the right topic, the best way to build your course, how to launch, continuing to market, social media versus newsletters, and how to run your first group through your course—plus what to do next. Check out Fueled + sign up for the summer session: https://www.womensperformance.com/fueled Follow us on Instagram:@business.of.fitness @feisty_media @mollyjhurford Feisty Media Website:https://livefeisty.com/ Support our Partners:

Since Title IX passed in 1972, there has been extraordinary growth in women's sports and performance. However, for decades, athletic research primarily conducted on males has simply been applied to women, and as we've discovered, when the standard of performance is based on that one type of person, it skews our understanding of what is considered “normal physiology.”Christine Yu, author of the new book Up to Speed - The Groundbreaking Science of Women Athletics speaks with Sara Gross about the future of research on women athletes. As Yu says, “Women and female athletes need specific research that reflects their personal experience to provide appropriate and specific guidance from nutrition and injury prevention, to customized training, and even clothing and gear.”So, what reputable science and research is out there for performance-minded women? And, how can we apply good science to our lives in order to boost performance and remain healthy for years to come? Sara and Christine discuss this and more, including:Why females have often been considered “messy” and “poor subjects” when it comes to research studies on athletics The impact good (and bad) research can have on female athletes, especially when it comes to longevity in sports and overall healthHow more female scientists and researchers are asking the right questions and leading the way to close the gender gap in researchWhat surprised Christine the most when researching and writing the book?What angered her, and what has she applied any of the good research in her own daily life?Maya Angelou once said, “When you know better, you do better.” Yu's book provides an understanding of how we go to this point and, thanks to the vigilance of others, how we are starting to do better.Order Up to Speed - The Groundbreaking Science of Women Athletics Follow Christine on Instagram: @cyu888Download the Feisty Female Athlete Guide:https://www.womensperformance.com/ Learn More about the Feisty Kona Tri-Cation:https://www.feistytriathlon.com/trication Follow us on Instagram:@feisty_womens_performance Feisty Media Website:https://livefeisty.com/ Support our Partners:The Amino Co: Shop Feisty's Favorite 100% Science-Backed Amino Acid Supplements. Enter code PERFORMANCE at Aminoco.com/PERFORMANCE to Save 30% + receive a FREE gift for new purchasers! InsideTracker: Get 20% off at insidetracker.com/feisty Previnex: Get 15% off your first order with code PERFORMANCE at https://www.previnex.com VJ Shoes: Use code FEISTYVJ for $20 off a pair of shoes at https://vjshoesusa.com/pages/feisty

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick*** Support the Podcast *** Insidetracker: Get 20% off at insidetracker.com/feisty

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick*** Support the Podcast *** Insidetracker: Get 20% off at insidetracker.com/feisty

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick*** Support the Podcast *** Insidetracker: Get 20% off at insidetracker.com/feisty

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick*** Support the Podcast *** Insidetracker: Get 20% off at insidetracker.com/feisty

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick*** Support the Podcast *** Insidetracker: Get 20% off at insidetracker.com/feisty

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick*** Support the Podcast *** Insidetracker: Get 20% off at insidetracker.com/feisty

What does equity mean in sport? Yes, it's women being included, but it's also resources for racing moms, supporting the inclusion of Black folks in historically white sports, having size-inclusive athletic gear, and SO much more. Feisty Media welcomes a panel of women with intersectional identities to celebrate International Women's Day and discuss why equal opportunity is no longer enough. Hosted by Selene Yeager and Sara Gross, guests Khadijah Diggs, Marley Blonsky, and Alison Tetrick share the inequity they've faced in their athletic spaces, and what equity would truly look like for them individually. Follow Marley on Instagram @marleyblonsky Follow Khadijah on Instagram @khadijahtriathleteFollow Ali on Instagram @amtetrick

Starting something new is daunting, and vulnerable - and it can be challenging to find spaces that are open and accepting of newness. This is exactly what Devin Cowens is trying to combat. Devin is a connector, organizer, and advocate for BIPOC folks in cycling. As the community organizer for Radical Adventure Riders, Devin seeks to get femme, trans and non-binary folks of all skill levels onto the bike. Devin shares how she got into cycling in the first place, and the sense of power it brings her. Discussing how cycling affects people, Devin underlines how cycling can give a sense of escapism to Black folks. The trio discusses what it looks like to create a space for people of all skill levels, and what it takes to be comfortable in your not-knowing. Follow Devin on Instagram @dev_roxAnd follow RAR @rar.atlantaCover photo by: Ben Jovland (@benjovland)@dev_roxWhy Equal Opportunity is No Longer EnoughAn International Women's Day Conversation hosted by Sara Gross & Selene Yeager featuring Khadijah Diggs, Alison Tetrick, Marley Blonsky, Jessica TuomelaJoin us for our Live Podcast Recording on March 7thSupport our Partners:Learn about Coalition Snow's Far Out trips at https://www.coalitionsnow.com/pages/far-out Get 20% off at insidetracker.com/feisty Get 20% off at jojebar.com when you use the code FEISTY20 Follow us on Instagram:@girlsgonegravel @feisty_media Girls Gone Gravel Website:https://www.girlsgonegravel.com/ Feisty Media Website:https://livefeisty.com/ Register for the Girls Gone Gravelin' Festival - May 11-13, 2023:https://www.girlsgonegravel.com/festival

Today's episode discusses new fitness goals within the context of society's pressures and ageism. We explore wellness in the social media era with Sara Gross. Sara Gross is the founder and CEO of Feisty Media. Sara Gross believes that through storytelling, education and community building we can shift the dial to a more inclusive culture for female athletes and active women and girls. After defending her PhD in Women's History in 2008, Sara competed as a professional Triathlete for thirteen years and won two Ironman titles along the way. The most feisty thing Sara has ever done is start a media company with no clue how to actually do that. Bootstrapping and getting the best out of people are her superpowers.

How do you foster a CEO mindset? Make meaningful decisions? Understand and be true to your values? This week we bring you one of our favorite conversations from the Outspoken Women in Endurance Sport Summit of 2022. Sara and Vic Brumfield, CEO of USA Triathlon, discuss what it means to be a female CEO, and what it takes to be a meaningful leader. Beginning with a conversation about how Vic got to where she is today, the duo discusses memorable moments throughout their careers that shaped them into their current roles. Further, they answer questions related to upholding one's values, fostering collaboration with a team, and pushing forward even when you feel defeated. *** Support the Podcast *** InsideTracker: Get 20% off at insidetracker.com/feisty. TRIHARD: Try out the new Active Foot Care Kit from TRIHARD. Use code STAYFEISTY20 for 20% off all products at trihard.coPrevinx: Get 15% off your first order with code PERFORMANCE at https://www.previnex.com/

For the first time in history, men and women will race the IRONMAN World Championships on different days in different locations. The women will race in Kona on October 14, 2023, and then the men will race in September at an undisclosed location (will be announced in January 2023).Feisty Media CEO, Sara Gross, was joined live by IRONMAN CEO, Andrew Messick, journalist Kelly O'Mara, and pro triathletes and Feisty podcast hosts, Sarah True and Haley Chura, for a live discussion and reaction show. Official IRONMAN Press Release and Article: https://www.ironman.com/news_article/show/1249526 Official Feisty Media Blog and Reaction Piece by CEO, Sara Gross:https://www.feistytriathlon.com/blog/it-s-women-only-in-kona-for-2023 Sign up for the Feisty KONA Training Camp Interest List: https://www.feistytriathlon.com/kona-training-camp-waitlistThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacyChartable - https://chartable.com/privacy

For the first time in history, men and women will race the IRONMAN World Championships on different days in different locations. The women will race in Kona on October 14, 2023, and then the men will race in September at an undisclosed location (will be announced in January 2023).Feisty Media CEO, Sara Gross, was joined live by IRONMAN CEO, Andrew Messick, journalist Kelly O'Mara, and pro triathletes and Feisty podcast hosts, Sarah True and Haley Chura, for a live discussion and reaction show. Official IRONMAN Press Release and Article: https://www.ironman.com/news_article/show/1249526 Official Feisty Media Blog and Reaction Piece by CEO, Sara Gross:https://www.feistytriathlon.com/blog/it-s-women-only-in-kona-for-2023 Sign up for the Feisty KONA Training Camp Interest List: https://www.feistytriathlon.com/kona-training-camp-waitlistThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacyChartable - https://chartable.com/privacy