Podcasts about sailor jerry rum

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Best podcasts about sailor jerry rum

Latest podcast episodes about sailor jerry rum

Delicious City Philly
Ep. 89: Beverage Branding Master Steven Grasse

Delicious City Philly

Play Episode Listen Later Nov 11, 2024 59:56


This episode of Delicious City is fueled by whiskey with notes of crabs, canine and corpses… sounds wild, we know, and the stories behind each of those whiskeys are just as intoxicating as the spirits themselves. Steven Grasse is today's guest, and his agency Quaker City Mercantile has created brands like Hendrick's Gin and Sailor Jerry. Now, there's a few new beverages in the works, which we get to taste in the studio - and he brought some extra for you, DC fam, to potentially win!  (00:00) A cucumber a day keeps the doctor away! (05:07) Steven Grasse of Art in the Age is here, and he tells us about his past projects, one of which was so impressive that the Gallagher Brothers of Oasis called him up (07:10) The genesis of Sailor Jerry Rum and Hendrick's Gin and the subsequent success of those brands (12:12) Steven shows the gang his latest creations, including Smoked Trout Brandy and Green Crab Whiskey - plus, how the latter helped to control and invasive green crab population (23:52) The stories behind a trio of spirits: Siege of Wolves, Graverobber, and Dunce (37:33) In It to Win It: Art in the Age is giving us these wicked cool bottles of whiskey to give to YOU! Steve gives us a very cheeky keyword - DM it to @deliciouscitypodcast on Instagram for a chance to win (41:57) Best Bites: The Philly chef who can make durian (notorious for its awful smell) taste absolutely phenomenal. Plus: Eli's suburban find, and a late night dessert special (54:12) Events and Pop-Ups: We're announcing the nominees for The Tasties this week; get your VIP tickets before they're gone! And Friendsgiving dinners to take cooking off your plate later this month  And of course, we could not do this without our amazing partners who are as passionate about food and drink as we are: For the most tasty, healthy, and satisfying salads and noodle dishes in Philly, click here to order Honeygrow If your restaurant or company wants to be in the headlines for all the right reasons, click here to discover how Peter Breslow Consulting and PR can take your business to the next level Social media and digital content are two of the most important things you can create for your brand. Check out Breakdown Media, a one stop shop for all of your marketing needs.

The MAFFEO DRINKS Podcast
027 | Brand Mysticism: how to create winning brands from the bottom-up | with Steven Grasse, Founder of Quaker City Mercantile (Philadelphia, PA, USA)

The MAFFEO DRINKS Podcast

Play Episode Listen Later Sep 26, 2023 68:54


In episode 027 I had the honor of interviewing Steven Grasse. He is the founder of the renowned agency Quaker City Mercantile and of Tamworth Distilling. He is a legend in the drinks industry, having created brands such as Hendrick's gin, Sailor Jerry Rum, and having crafted great rebirths such as Pilsner Urquell, Guinness, and Miller High Life. I hope you will enjoy our chat. Main Topics Discussed: 0 to 1 Bottle: - Differentiating Liquid - Why Not to Chase Trends - Bridging Categories through Taste Profile 1 Bottle to 1 Case: - Building a Rich Brand World - The Importance of Rituals - Choosing Partners & Distributors 1 Case to 1 Pallet - On, Off-Trade and State Monopolies - Institutional Knowledge - Award Show About The Host: Chris Maffeo About The Guest: Steven Grasse

Decoding Cocktails
Ep. 29 Steve Grasse of Quaker City Mercantile

Decoding Cocktails

Play Episode Listen Later Feb 7, 2023 66:33


Follow Steve on Instagram and check out Quaker City Mercantile.Brands mentioned: Hendrick's Gin, Sailor Jerry Rum, and Fistful of Bourbon, which are owned by William Grant & Sons. He's also worked with existing brands like Miller High Life and Guinness (see Open Gate Brewery). Steve and Aaron Goldfarb co-authored Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience. Steve's distillery Tamworth created a whiskey for the book called Dunce Whiskey, commemorating John Duns Scotus.Influences: As If by Michael Saler, Jules Verne, Malcolm McLaren, and J. R. R. Tolkien, Starbucks has ties to Moby Dick, Disney, Star Wars, The Simpsons, Hermés, Doug Aitken This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit decodingcocktails.substack.com

The Bizgnus Podcast
Marketing mastermind distills creativity

The Bizgnus Podcast

Play Episode Listen Later Feb 6, 2023 26:17


• Steven Grasse takes risks and is rewarded • “The reason I like money, is it's a tool to create more” (TRT is 26:14) It is said that to be creative you need to have lived an interesting life. But Steve Grasse says that with the right awareness and attitude, anyone can hone their creativity and inspire change in their field and the world at large. Mr. Grasse is the founder of Quaker City Mercantile in Philadelphia and creator of brands like Hendrick's Gin, Sailor Jerry Rum, and Pathfinder. He says by keeping an open mind, taking risks, and developing authenticity, it is possible to channel basic entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable. Steve Grasse goes into detail in this edition of Bizgnus Interviews. Please click here to watch the interview: https://www.youtube.com/watch?v=9N4HSD9NyEs&t=4s Mr. Grasse has seen his creativity help create a large branding company, launch numerous products and bring him a comfortable life. “The reason I like money, is it's a tool to create more,” Mr. Grasse says. “We don't view money as a means to an end. And it's a race against time as we're only going to be on the planet for so long.” Steven Grasse is co-author with Aaron Goldfarb of the new book, “Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience (November 2022 Running Press). His previous books include “The Evil Empire: 101 Ways That England Ruined the World,” “Colonial Spirits: A Toast to Our Drunken History,” and “The Cocktail Workshop: An Essential Guide to Classic Drinks and How to Make Them Your Own.” He lives in Philadelphia and New Hampshire with his family. For more information: https://quakercitymercantile.com/

Sage Advice Podcast
Thought Leader - Steven Grasse on Brand Mysticism

Sage Advice Podcast

Play Episode Listen Later Feb 2, 2023 9:55


Steven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick's Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He has also helped revive legacy brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. His previous books include The Evil Empire: 101 Ways That England Ruined the World, Colonial Spirits: A Toast to Our Drunken History, and The Cocktail Workshop: An Essential Guide to Classic Drinks and How to Make Them Your Own. His new book, with Aaron Goldfarb is Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience   Outline Introducing Steve Grass. 0:02 Why do you do what you do? 0:53 How I create in a similar way that bands create music. 2:47 The interesting life comes from getting off the internet. 4:17 If you don't read interesting things, where do your interesting ideas come from? 5:26 Who is a hero of yours and why? 7:16

Sage Thought Leadership Podcast
Thought Leader - Steven Grasse on Brand Mysticism

Sage Thought Leadership Podcast

Play Episode Listen Later Feb 2, 2023 9:55


Steven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick's Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He has also helped revive legacy brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. His previous books include The Evil Empire: 101 Ways That England Ruined the World, Colonial Spirits: A Toast to Our Drunken History, and The Cocktail Workshop: An Essential Guide to Classic Drinks and How to Make Them Your Own. His new book, with Aaron Goldfarb is Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience   Outline Introducing Steve Grass. 0:02 Why do you do what you do? 0:53 How I create in a similar way that bands create music. 2:47 The interesting life comes from getting off the internet. 4:17 If you don't read interesting things, where do your interesting ideas come from? 5:26 Who is a hero of yours and why? 7:16

Enterprise Podcast Network – EPN
Insights for Cultivating Creativity from a Marketing Mastermind

Enterprise Podcast Network – EPN

Play Episode Listen Later Jan 28, 2023 8:58


Steven Grasse is the Founder of Quaker City Mercantile and the creator of Hendrick's Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others joins Enterprise Radio. The post Insights for Cultivating Creativity from a Marketing Mastermind appeared first on Enterprise Podcast Network - EPN.

embellish podcast
Brand Mysticism and Dunce Whisky

embellish podcast

Play Episode Listen Later Nov 22, 2022 60:05


When I listened to @bourbonlens interview I knew I had to absolutely copy them. Today we will talk with the brains behind BRAND MYSTICISM, from the marketing mastermind behind mega-viral whiskies made with crab, venison, and beaver castoreum, as well as countless iconic booze labels, comes an irreverent and wide-ranging treatise on building and maintaining a standout brand in business and life: BRAND MYSTICISM, is penned by spirits maverick Steven Grasse(@stevengrasse) in collaboration with celebrated writer Aaron Goldfarb(@aarongoldfarb). Through his work in advertising and marketing on brands like Hendrick's Gin, Sailor Jerry Rum, Narragansett, Guinness, Miller High Life, and more, Grasse is an authority on building an authentic, enduring, and deeply beloved (viral) brands.

Bourbon Lens
198: Building "Brand Mysticism" - How to Launch a Viral Booze Brand

Bourbon Lens

Play Episode Listen Later Oct 30, 2022 51:42


Our guests this week are Steven Grasse and Aaron Goldfarb who are set to release their latest book: Brand Mysticism. The book releases on November 8th and is a must read for anyone looking to add creativity to their life and brand.  This isn't your typical "booze book" and definitely will raise some eyebrows in the marketing world, but Steven Grasse doesn't mind that one bit.  His portfolio speaks for itself; he's created some of the biggest brands including Hendrick's Gin and Sailor Jerry Rum and helped bring new life to some of the world's best brands including Guinness and Miller High Life.  Steven Grasse is an authority on building an authentic, enduring, and deeply beloved (viral) brands.  And Aaron Goldfarb, he's the novelist, author, and journalist responsible for wrangling all these ideas and creativity into one cohesive book.  Bourbon Lens has followed Aaron's work for a long while and were honored to pick his brain for this episode.  A huge thank you to Steven, Aaron, and Punch Media for making this episode happen.  We hope you enjoy it and grab a copy of the book for yourself! Pre-order or purchase your copy of the book via Amazon or buy wherever you find books locally.  Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.   We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Check out our freshly redesigned website BourbonLens.com to check out our blog posts, whiskey news, and details on our upcoming single barrel picks. Cheers,Scott and JakeBourbon Len About the Book: BRAND MYSTICISM: CULTIVATE CREATIVITY AND INTOXICATE YOUR AUDIENCE Written By Steven Grasse & Aaron Goldfarb;Illustrated by Ron Short  From the marketing mastermind behind countless iconic booze brands comes an irreverent and wide-ranging treatise on building and maintaining a standout brand in business and life: BRAND MYSTICISM. Steven Grasse made a name for himself as not only an offbeat distillery owner but also the brains behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” “Think of me as the Ben Franklin of hooch, the Thomas Edison of booze. Or just think of me as a crazy middle-aged man who is going to tell you some really funny sometimes slightly fucked-up stories that will hopefully make you laugh and maybe realize there's quite a bit of merit to having fun trolling people doing art for art's sake, simply trying shit and not really giving a rat's ass,” said Steven Grasse. “You might wonder how I became such a Big Cheese in the world of booze. I sometimes wonder the same thing, and while everything you read in my new book is true, it is also total bullshit.”  So how did he do it? Through irreverent tips (why being a troll can be so vital), case studies (when marketing cigarettes taught him about virality) and magical ingredients (who knew beaver anus would change his fortunes), BRAND MYSTICISM guides you through the steps it takes to channel your own entrepreneurial spirit into a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.   About the Authors:  Steven Grasse is an entrepreneur equally influenced by punk rock and New England transcendentalism. Steven has created some of the most outrageous booze brands of the twenty-first century: Hendrick's Gin, Sailor Jerry Rum, Art in the Age Craft Spirits—all seemingly out of thin air. He is the part-owner and creative mastermind behind Narragansett beer, and his agency, Quaker City Mercantile, has brought similar success to beer icons Pilsner Urquell, Guinness, and, most recently, Miller High Life. His first distillery, Tamworth Distilling & Mercantile, opened in 2015 and gained international press and awards within its first year. Steven is also the author of The Cocktail Workshop, Colonial Spirits: A Toast to Our Drunken History, The Good Reverend's Guide to Infused Spirits, and Evil Empire. He lives and works in Philadelphia.  Aaron Goldfarb is a novelist, author, and journalist, who frequently writes about the spirits industry and drinking culture for Esquire, Playboy, PUNCH, and VinePair. His two most recent books are Hacking Whiskey: Smoking, Blending, Fat-Washing, and Other Whiskey Experiments and Gather Around Cocktails: Drinks to Celebrate Usual and Unusual Holidays. His 2018 VinePair article on Grasse, “How Do You Make a Booze Brand Go Viral?,” fittingly, went viral itself and has since been shared online hundreds of thousands of times. Press and ‘In The News': Purchase your copy of the book via Amazon Meet Steven Grasse | Quaker City Mercantile Steven Grasse | Official Publisher Page | Simon & Schuster How Do You Make a Booze Brand Go Viral? The Master of Craft Explains | VinePair  20 New Cocktail and Spirits Books to Read in Fall and Winter 2022 Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience New Hampshire Distillery Makes Whiskey Out of Invasive Crabs | Smart News| Smithsonian Magazine Invasive Green Crabs Turned Into Whiskey By Tamworth Distilling Worldwise: Gin Distiller Steven Grasse's Favorite Things in Philadelphia & Beyond | Barron's Art in the Age: Ex-Ad Man Steven Grasse's Wonderfully Weird Spirits How Guinness Became a Global Powerhouse | Wine Enthusiast These New England distilleries are among the best in America, according to USA Today readers Sacred Profane: The Anti-Hype Brewery in Biddeford, Maine | PUNCH 13 New Ecommerce Books for Fall 2022 Check out Aaron's Work: Hacking Whiskey: Smoking, Blending, Fat Washing, and Other Whiskey Experiments: Goldfarb, Aaron: 9780999661246: Amazon.com  How Do You Make a Booze Brand Go Viral? The Master of Craft Explains | VinePair  How the ‘Cigar Batch' Became a Bourbon Industry Sensation | VinePair The Most Famous (and Infamous) Moments in Modern Bourbon Collecting | VinePair How Heaven Hill Bounced Back From Disaster to Become One of the Most Successful Bourbon Brands in America | VinePair Wilderness Trail and the Rise of Whiskey's Fermentation Fever | PUNCH Your Guide to Bourbon Whiskey Terms | PUNCH Bourbon Thrives in a Post-Pappy Era | PUNCH

Bourbon Lens
195: Elevating the Global Spirits Market with William Grant & Sons

Bourbon Lens

Play Episode Listen Later Oct 9, 2022 37:16


Our guest today is Tim Pitts, the Senior District Manager for Kentucky and Tennessee for William Grant & Sons Inc.  Working in the land of Kentucky Bourbon and Tennessee Whiskey, Tim is up for the challenge of bringing some of the world's best Scotch Whisky to consumers in the area.  William Grant & Sons is an independent, family owned premium spirits company. Their core lineup includes some of the most well-known brands in spirits: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder.  Editor's Note:  Please excuse the brief audio issue with our guest's audio during 1:17 - 2:50 Timestamp.  The audio returns to normal for the remainder of the episode. About William Grant & Sons: William Grant & Sons is an independent, family owned premium spirits company.  When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over. These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder.  We have distilling and bottling operations in Scotland, Ireland, Iceland, India, the US and Mexico and a team of over 2,600 people at 48 global locations.  We consistently win the industry's top accolades, which are testament to the quality of our liquid, our dedication to our craft and the talent of our people.  One hundred and thirty four years on, we are leaders in the international spirits industry and have ambitious plans for growth to ensure our business is sustainable for the long term.  William Grant was a true pioneer. He worked with a close-knit team of talented and passionate people to create a legacy that endures and their spirit is very much at the heart of our culture today. Learn more on their website: http://www.williamgrant.com  Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.   We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow  us @BourbonLens on Instagram, Facebook, & Twitter.  And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Check out our freshly redesigned website BourbonLens.com to check out our blog posts, whiskey news, and details on our upcoming single barrel picks. Cheers,Scott and JakeBourbon Lens   William Grant & Sons In The News: William Grant lifts profit despite supply chain woes | Scotland | The Times William Grant & Sons launches Glenfiddich Perpetual Collection Thirstie Launches William Grant & Sons First U.S. Branded E-Commerce Sites With The Balvenie And Glenfiddich Online Shops Glenfiddich-maker William Grant & Sons sees sales rebound but warns of 'challenges and unrest' | The Scotsman William Grant & Sons sees turnover and profit increase - DRAM Scotland William Grant & Sons Hendrick's Neptunia Gin - Product Launch - Just Drinks William Grant & Sons bolsters travel retail team

The High EQ Marketer
Brand Mysticism, Marketing Booze & Pitching Journalists With Author And Libations Critic Aaron Goldfarb

The High EQ Marketer

Play Episode Listen Later May 10, 2022 28:07 Transcription Available


In this episode, I talk to Aaron Goldfarb. He's a novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick's Gin and Sailor Jerry Rum. We talk about: What makes a brand mysterious? How to get novels published The right (and wrong) way to pitch a journalist your brand A few bourbon recommendations This episode's got a little something for everyone. Cheers! If you like what you heard, pre-order Aaron's book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582X To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website. Listening on a desktop & can't see the links? Just search for The High EQ Marketer in your favorite podcast player.

The Boozebuddy Update
Friday December 3 2021 - #NationalBartenderDay #DrakesOrganic #RTD #Vermont #rebirth #SkiVT #brewery #distillery

The Boozebuddy Update

Play Episode Listen Later Dec 3, 2021 2:14


The Boozebuddy Update is brought to you by The Real Voice - Mel Allen. Providing voice over for commercials, podcast intros & outros, explainer videos, eLearning, telephone systems, and more. Check out samples and demos at https://therealvoice.com Today is #NationalBartenderDay - while we should appreciate them every day, some people go the extra mile today - letting them choose your drink, dropping extra tips, and making their job a little bit easier. Use #NationalBartenderDay to share your stories and appreciation on social media. Bartender Appreciation Day was started by Sailor Jerry Rum in 2011 to honor hard-working bartenders everywhere. https://nationaltoday.com/national-bartender-day/ If you're drinking at home, Drake's Organic Spirits in Minneapolis, Minnesota is launching an addition to its Boxtail lineup that was introduced last year. The newest boxed wine-style RTD is Drake's Perfect Margarita Boxtail, made with Drake's Organic Tequila, triple sec, and lime and other citrus juice. Drake's Margarita Boxtail is at 12% abv and retails for ~$20 a 1.75-liter. Drakes currently ships to 44 states. https://shop.drakesorganic.com/collections/view-all Vermont's former Maple Valley Ski Area is going to have a rebirth. On Thursday, the owners met with state officials to continue the process of renovating the base lodge into a brewery and distillery with a tasting room seating 100 people. The site was also previously used as a live music venue and plans to reintroduce similar events. They also plan to add a vineyard in the future. https://unofficialnetworks.com/2021/11/26/former-vermont-ski-resort-plans-to-convert-base-lodge-into-brewery/ The Boozebuddy Update continues on video! On Spotify alongside the podcast, and at our YouTube Channel where you can help me get a custom URL on YouTube by viewing, liking, sharing, and subscribing at https://www.youtube.com/channel/UC033VXK28YhXgJAYpHS-C_w Remember - don't drink and drive, stay safe & drive sober and support beer that supports your local community. Thanks for listening or watching, remember to like, review & subscribe! Head to BoozebuddyUpdate.com to leave feedback or get in touch with me! --- Support this podcast: https://anchor.fm/boozebuddy/support

Small Bites
Episode 158

Small Bites

Play Episode Listen Later Nov 22, 2021 59:39


D and L Coffee Service Inc. presents Small Bites Radio the #1 listed “Food Radio show Philadelphia” and #1 listed “Food Radio show South Jersey”. Small Bites on Wildfire Radio returns this Sunday, November 21st at 635pm EST with a fantastic lineup! #SmallBitesRadio has been named #14 out of the Top 30 Best Hospitality Shows on the planet for 2020 and 2021 as well as being named #23 Top Philadelphia Lifestyle Influencer in 2021. With #Thanksgiving right around the corner we figured who better to talk to then the Holiday and Hosting Guru himself Brian Theis author of ‘The Infinite Feast: How to Host the Ones You Love' from Pelican Publishing. This celebrated cookbook features seasonal chapters from New Year's to Christmas with themed menus, entertainment and kitchen tips. For Thanksgiving you'll find Thanksgiving Bons Temps Rouler, the dishes are just as delicious as they are picturesque! Also included are interviews with celebrity chefs and restaurateurs, including Gabriele Corcos, Billy Oliva, and Phillip L. Lopez, and a tribute to Leah Chase round out the offerings in this gift-worthy cookbook. Jacques Pépin even raved about The Infinite Feast. We will also chat with Christy Larson Denney the blogger behind The Girl Who Ate Everything and author of ‘Scrumptious from the Girl Who Eat Everything' from Shadow Mountain Publishing. Christy showcases 101 of her favorite recipes, each beautifully photographed using natural light from a window in her home, and includes detailed instructions for prep time along with helpful tips. Scrumptious from the Girl Who Ate Everything combines Christy's expert professional experience as a recipe writer for both Betty Crocker and General Mills. Her test kitchen now includes her five children and her husband John Denney, who played thirteen years in the NFL with the Miami Dolphins. From unforgettable Sunday brunches with Banana Muffins, to easy weeknight one-pan dinners like One-Pan Chicken Enchilada Skillet, to low-carb meals like Egg Roll in a Bowl, to rolling out the works for a game-day crowd, including her NFL-husband's favorites like Jalapeno Popper Bread and Garlic Parmesan Wings, this is the family-friendly cookbook for anyone looking to plan quick-and-easy meals and wants a way to bring people together, feasting on food which can only be described as scrumptious. Christy knows food often is the centerpiece of family life and can be a major undertaking, requiring creativity, planning, practice, and purpose. Then joining us will be Steven Grasse and Adam Erace the authors of ‘THE COCKTAIL WORKSHOP: An Essential Guide to Classic Drinks and How to Make Them Your Own' with Recipes by Lee Noble from Running Press. Learn to craft a perfect, classic drink, or workshop that creation into a unique, flavor-forward spin with The Cocktail Workshop, an indispensable guide to foundational cocktails and the tools to elevate them into master-level creations. In this richly illustrated book, the team behind Philadelphia's beloved Art in the Age guides aspiring mixologists through the fundamentals of 20 essential cocktails. Steven Grasse is an entrepreneur equally influenced by punk rock and New England transcendentalism. Steven has created some of the most outrageous booze brands of the twenty-first century: Hendrick's Gin, Sailor Jerry Rum, Art in the Age Craft Spirits-all seemingly out of thin air. He is the part-owner and creative mastermind behind Narragansett Beer, and his agency, Quaker City Mercantile, has brought similar success to beer icons Pilsner Urquell, Guinness, and, most recently, Miller High Life. His first distillery, Tamworth Distilling & Mercantile, opened in 2015 and gained international press and awards within its first year. Adam Erace is a food and travel writer, restaurant critic, recipe developer, and co-author of cookbooks. He contributes to more than 50 publications, including Fortune, Men's Journal, Travel + Leisure, and Food & Wine, and his work has been recognized with awards from the IACP: The International Association of Culinary Professionals and the Association of Food Journalists. D & L Coffee Services Inc. and Bluejeanfood.com hope you will use the TuneIn app to listen worldwide or also catch Small Bites Radio syndicated on KGTK 920AM, KITZ 1400AM, KSBN 1230AM, KBNP 1410AM, iHeartRadio, Salem Radio Network, ScyNet Radio, Stitcher Radio, PodOmatic, Indie Philly Radio, Player FM, iTunes, Pandora, and TryThisDish Radio which is the only independently owned and operated international chef-driven foodie and lifestyle radio network in the world. https://bluejeanfood.com/smallbitesradio/ D & L Coffee Services has an expert staff of highly qualified, certified, and experienced office, technical, and sales personnel. D & L Coffee Services are able to provide your business, home, or special event the absolute best from the beans they sell, vendors they work with, Italian delicacies available for delivery, catering on-site for any sized affair, hands-on barista training, equipment available for purchase, and maintenance/repair services for your espresso and coffee machines. You can stop by their warehouse at 7000 HOLSTEIN AVE, SUITE 3, Philadelphia, PA 19153 during business hours or call the office at 215-365-5521 for an appointment, consultation, or any questions. #FoodRadioShowPhiladelphia #FoodRadioShowSouthJersey #TopPhiladelphiaLifestyle #FoodRadioShow #TopHospitalityShow #FoodShow #TopListed #BestFood #BestPod

Drank & Thank
2 DRUNKS & A MUSIC ARTIST

Drank & Thank

Play Episode Listen Later Nov 6, 2021 66:24


Moby D & The Wafer sit down with local music artist Dorell and discuss all things music, until that Sailor Jerry Rum got a hold of us..... 

music artists drunks wafer dorell sailor jerry rum
Bartender at Large
The Man Who Created Sailor Jerry & Hendrick's Gin: Steven Grasse | ep. 269

Bartender at Large

Play Episode Listen Later Oct 18, 2021 28:10


This week we are joined by spirits marketing guru Steven Grasse, Founder and CEO of Tamworth Distilling in New Hampshire. Grasse is the creator of some of the biggest brands in the world, such as Sailor Jerry Rum and Hendrick's Gin. Years later he runs a team of 75 people and still lists iconic brands such as Guinness Beer, E&J Gallo and Miller High Life as clients. In many ways, he changed the spirits industry forever with his creativity and business acumen. So tune in this week and hear his story from the very beginning all the way to where he is today. Diageo Bar Academy: https://bit.ly/319a5AA _______________________________ Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you.  SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge   FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge  FOLLOW US ON TWITTER:   Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge BUY OUR MERCH: https://moverandshakerco.com/collections/bartenderatlarge

hivemind
Ep #2 - KAPTÁR X Polkadot Tiger

hivemind

Play Episode Listen Later Jul 22, 2021 47:59


In this episode, we talk to Jamie and Klaudia, founders of Polkadot Tiger, about their journey of building a company from scratch. Jamie worked his way up the development track from junior full-stack developer at an SEO agency in the UK up to CTO working with brands such as Glenfiddich Whisky, Sailor Jerry Rum, Volkswagen UK and Bundesliga along the way. In the last 2 years he has mostly focused on building his own products and services, he currently sells plugins for payment gateways in the Hungarian market and has a list of failed projects and startups as long as his arm before Polkadot Tiger. Klaudia has years and years of design experience under her belt, working on data visualization projects for hundreds of clients to understand their industry and advise them on visual design solutions to best fit their story. These entrepreneurs and trailblazers have some pretty cool details to share with us, I hope you're going to enjoy this conversation as much as I did. To learn more about KAPTÁR Coworking, go to KAPTÁR közösségi iroda - coworking Budapest (kaptarbudapest.hu), and follow us on Instagram @kaptarcoworking. --- Send in a voice message: https://anchor.fm/kaptarhivemind/message

What We're Drinking with Dan Dunn
131. Steven Grasse and Charlie Hall

What We're Drinking with Dan Dunn

Play Episode Listen Later Jun 15, 2021 78:41


We take the show on the road to Dan's hometown of Philadelphia, and sample all sorts of cool stuff including whiskeys made with venison and beavers' anal glands... yum! Dan's drinking buddies are Steven Grasse and Charlie Hall. Food & Wine Magazine dubbed Steven “the punk-rock prince of small-batch spirits.” He has helped create several iconic booze brands including Hendrick's Gin, Sailor Jerry Rum and Art in the Age Craft Spirits. He also wrote and directed the cult classic film, “Bikini Bandits.” Charlie's a cocktail aficionado and the drummer for Philly-based rockers the War on Drugs. Also on the show, Kylie Flett, an Aussie based in Philly, and an expert on Pennsylvania spirits. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Good Cigar Podcast
Sombremesa cigar & Sailor Jerry Rum w/ Coke

The Good Cigar Podcast

Play Episode Listen Later Mar 30, 2020 44:02


Another great episode with the Sombremsa El Americano cigar and Sailor Jerry Rum with Coke. The Menage aTrois Cigars of the week of the week and working at home with no pants on all on this episode.

coke sailors cigars sailor jerry rum
Boos and Spirits
Episode 41: Flexin' On Santa

Boos and Spirits

Play Episode Listen Later Dec 19, 2019 73:48


It's our finale episode of the Holiday Monster's Trilogy! We are wrapping the year up discussing the lore of Krampus and Santa Claus! We are sipping on the wonderful Krampus Rum Cocktail. To make one at home you will need 4oz of Sailor Jerry Rum, 4oz of black cherry juice, 2oz of orange juice, 2tbsp of lime juice, 6 to 8 dashes of bitters and 1 tsp of sugar! Shake with ice then pour into a glass and garnish with a cinnamon stick. Our Promos this week were: True Crime and Wine Time Podcast and Another Millennial Reviewer To find other strange podcast like ours check out the Straight Up Strange Network here!

Taste Radio
Insider Ep. 51: The ‘Death’ of Modern Brands

Taste Radio

Play Episode Listen Later Sep 12, 2019 47:20


In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted  funding from a range of prominent investors. As part of our interview, Cessario spoke about the rapid rise of Liquid Death, which earlier this year raised $1.6 million in a seed round that included Dollar Shave Club founder/CEO Michael Dubin and Twitter co-founder Biz Stone, and how his experience as an ad exec and as a creative director for Netflix played into the creation of the brand. He also explained why he views Liquid Death as a rebuke to extreme marketing, and how the company attempts to communicate authenticity. Show notes: 1:18: We Open With Hope and Beth -- NOSH’s Beth Kaiserman, who joined the team in April, discussed her experience as a food writer and reporter, and, along with the show’s regular hosts, riffed on non-alcoholic beer, better-for-you Bugles, non-dairy dip, and negronis, among other topics. 13:33: Interview: Mike Cessario, Founder/CEO, Liquid Death -- In a call with BevNET reporter Brad Avery, Cessario discussed the development of Liquid Death, which was born out of his passion for music, design and counter-culture. He spoke about cutting his teeth in the beverage industry as the founder of a brandy company and how he drew upon his experience for the creation and launch of Liquid Death. Later, he explained why upstart CPG companies must “do and say things that big brands would never do,” and how his team is attempting to dissect and harness broad appeal for Liquid Death. Finally, he talked about the surprising reaction to the brand’s “Sell Your Soul” campaign. Brands in this episode: Infinite Session, From the Ground Up, Hope Foods, Picnik, Prymal, MALK, Granny Squibb’s, Liquid Death, Hendrick’s Gin, Sailor Jerry Rum, Monster Energy, Red Bull, Full Throttle, Bang Energy, LaCroix

The Spirit Guide Society
84: William Grant & Sons' Rum Finished Whiskies with Jennifer Wren

The Spirit Guide Society

Play Episode Listen Later Jul 30, 2019 55:08


This episode is a wonderful meeting of two different worlds. Jennifer Wren joins us at Caña Rum Bar to taste us through some of the whiskies offered by William Grant & Sons (Parent Company of Balvenie, Glenfiddich, etc.) that are finished in rum casks. She also brought a few special surprises that you won't hear about anywhere else, so follow her on Instagram (@thejenniferwren) and say thank you!--What we drank:Tullimore Dew XOBalvinie 14 Caribbean CaskProprietary Caribbean Rum BlendGlenfiddich 21 Gran ReservaGlenfiddich Fire & Cane--From the William Grant & Sons' website:It was the dream of William Grant to make the ‘best dram in the valley' and five generations later, this still holds true. William Grant & Sons distils some of the world's leading brands of Scotch whisky, including Glenfiddich®, the world's favourite single malt, The Balvenie® range of handcrafted single malts and, Grant's® one of the world's most loved blended Scotches. In addition, we now have one of Ireland's finest Irish Whiskeys, Tullamore D.E.W.® and the newest addition to our family, the premium liqueur, Drambuie®.The company also continues to lead the way in spirits innovation, for example with the delightfully curious Hendrick's® Gin and our Caribbean spiced rum, Sailor Jerry® Rum. Our award winning portfolio also includes Monkey Shoulder® Triple Malt Whisky, Tequila Milagro and Reyka® Vodka.Grant's®, Glenfiddich®, The Balvenie®, Hendrick's®, Sailor Jerry®, Tullamore D.E.W.®, Drambuie®, Monkey Shoulder®, Reyka®, Taboo®, OVD®, Wood's®, Raynal®, Three Barrels®, Solerno®, Clan MacGregor® and Gibson's® are all registered trademarks of William Grant & Sons Ltd and its subsidiary companies.williamgrant.com--Follow us:spiritguidesocietypodcast.comfacebook.com/spiritguidesoctwitter.com/spiritguidesocinstagram.com/spiritguidesochttps://www.youtube.com/c/SpiritGuideSociety--Music by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Taste Radio
Ep. 169: What Makes an Idea ‘Innovative’? The Creators of Vita Coco, Justin’s, Boxed and Others Weigh In.

Taste Radio

Play Episode Listen Later Jul 2, 2019 37:05


In this highlight episode culled from interviews with six innovators, leaders and entrepreneurs who joined us on Taste Radio during the first half of 2019, we explore the role that innovation plays several for category-leading brands. Our guests include Vita Coco co-founder Mike Kirban, Lifeway Foods CEO Julie Smolyansky, Justin’s founder Justin Gold, Sailor Jerry Rum and Hendricks Gin creator Steve Grasse and WTRMLN WTR co-founder Jody Levy. This episode is presented by BevSource, an integrated provider of beverage development, production, sourcing, and logistics solutions to new and established beverage visionaries. Show notes: 1:36: Justin Gold, Founder, Justin’s -- We kick off the episode with Justin Gold, who we featured in Episode 153. Gold is the founder of Justin’s, a pioneering maker of better-for-you nut butters and snacks that was acquired by Hormel Foods for $286 million in 2016. In the following clip, Gold shared his perspective on the keys to innovation and improving the food system, the first thing he tells new entrepreneurs and the way he wants consumers to perceive Justin’s. 7:51: Jody Levy, Co-Founder, WTRMLN WTR -- Next up is Jody Levy, the co-founder of beverage brand WTRMLN WTR. An artist and serial entrepreneur, Levy has overseen the evolution of WTRMLN WTR from a single product to a platform brand that sells products at over 25,000 locations nationwide. In this clip from Episode 155, she discussed the similarities between art and entrepreneurship and chronicled the history between her brand and music icon Beyonce, who is an investor in WTRMLN WTR. 14:45: Steve Grasse, Creator, Sailor Jerry Rum/Hendricks Gin -- We continue with Steve Grasse, the creator of iconic spirit brands Sailor Jerry Rum and Hendricks Gin. In a clip from our interview, which we featured in Episode 144, Steve spoke about the influence that bands have on his creative process and why an early focus group that panned the initial idea for Hendrick’s Gin turned out to be a good thing. 18:56:  Julie Smolyansky, CEO, Lifeway Foods -- We continue with Julie Smolyansky, the CEO of Lifeway Foods, a pioneering brand of kefir drinks. In this clip, pulled from Episode 147, Julie spoke about why Lifeway was one of the first brands to market the health benefits of probiotics and discussed how she dealt with the criticism and pressure that came with taking on the role of CEO at a relatively young age. 24:11: Chieh Huang, Co-Founder/CEO, Boxed -- From an interview included in Episode 152, Chieh Huang, the co-founder and CEO of online bulk retailer Boxed, discussed the evolution of mobile and e-commerce and explained why he believes the future of online food shopping “will feel like Netflix.” 29:57: Mike Kirban, Co-Founder/CEO, Vita Coco -- Last, but certainly not least, we have Mike Kirban, the co-founder and CEO of coconut water powerhouse Vita Coco. As part of an interview featured in Episode 164, Mike discussed why he takes a hands-on approach in his day-to-day leadership of the company, why he hires based on attitude, why he’s looking at potential brand acquisitions “all the time,” and his belief that Vita Coco can be the “better-for-you beverage company for the next generation.” Brands in this episode: Justin’s, WTRMLN WTR, Sailor Jerry Rum, Hendricks Gin, Lifeway Foods, Vita Coco

Taste Radio
Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick’s Gin Builds Iconic Brands

Taste Radio

Play Episode Listen Later Jan 8, 2019 41:43


For Steve Grasse, the founder of Philadelphia-based creative agency Quaker City Mercantile, inspiration often comes from the music business. In an interview included in this episode, Grasse, who created iconic spirit brands Sailor Jerry Rum and Hendrick’s Gin, explained that he’s “always approached brands like bands.” “Bands create passion and excitement; and they’re not always trying to sell you something,” he said. “The content is what you’re excited about… and you become part of their circle and their lives. They created an identity that was visual, that was audible and that was also visceral. And then they toured to get you to sign up and be part of their group. They didn’t buy a TV commercial and say ‘Van Halen!’” That perspective led the strategy for Sailor Jerry Rum, which upended traditional marketing for spirit brands and has since become a standard on back bars and liquor store shelves. Sailor Jerry netted Grasse a fortune when it was acquired by spirits conglomerate William Grant & Sons in 2008, and, not content to sail off into the sunset, he used the proceeds to launch boutique distilling projects Art in the Age and Tamworth Distilling. As part of our conversation, Grasse discussed the roots of his career in branding and design and how he built Sailor Jerry Rum and Hendrick’s from concepts into best-selling brands. He also discussed how Quaker City Mercantile, which he described as a “spirits company that does corporate gigs to pay for experimentation" took on a project to revitalize Guinness beer and why he identifies himself as a “filmmaker that makes booze.” Show notes: 3:16: Interview: Steve Grasse, Founder, Quaker City Mercantile: In an interview at Quaker City Mercantile (QCM) headquarters in Philadelphia, Grasse discussed how the firm creates both spirit brands and “the worlds around those brands.” He also explained why constant experimentation, frugality and a sneaker deal with Converse were keys to the development of Sailor Jerry Rum, why a focus group that panned the idea for Hendrick’s Gin was a good thing. He also spoke about QCM’s work with Guinness and why he urged executives to “stop thinking like a marketer and start thinking about the beer,” and revisited one of his most infamous projects, “Bikini Bandits.” Brands in this episode: Glenfiddich, Sailor Jerry Rum, Captain Morgan Rum, Hendrick’s Gin, Guinness, Tamworth Distilling

Boozing & Bonding
004 – Thunderball

Boozing & Bonding

Play Episode Listen Later Dec 9, 2018 59:53


We jump into some familiar waters as we watch Thunderball and drink the rum-based cocktail known as “Sharkbite.” The movie recap gets incredibly sloppy as our drunken ramblings find it difficult to separate this film from Never Say Never Again, and we pitch some new James Bond spin-off movies. 4 episodes in, and we’re already jumping the shark?? Join us to find out! — Hosted by Chris Nyarady and Keegan Flick-Parker Edited by Chris Nyarady Logo by Keegan Flick-Parker Boozing & Bonding Theme by MissingNo (Check them out at missingnoband.bandcamp.com)

Philly Who?
Steven Grasse: Inventor of Hendrick’s Gin and Sailor Jerry Rum

Philly Who?

Play Episode Listen Later Sep 27, 2018 33:44


Steven Grasse is the founder of Quaker City Mercantile, a Philly branding agency that focuses on spirits. He and his company have invented tons of products and brands, including Hendrick’s Gin, and Sailor Jerry Rum, Art in the Age of Mechanical Reproduction. In this episode, you’ll hear how before settling down in Philadelphia, Steve started out in the advertisement industry by creating ad campaigns while living all over the globe. Not long after that, he would create Gyro Worldwide, an ad agency that would quickly establish itself with in-your-face, controversial campaigns that garnered national attention. And, we’ll talk about how some of Quaker City’s biggest spirits brands came to be, and how they made their way into pretty much every bar of the western world. Support Philly Who? Donate via Paypal, Venmo: @podphillywho, Become a Monthly Patron, Purchase a T-Shirt or Hat, Become a Sponsor

Drinks at the Kitchen Table
Episode 69: "69"

Drinks at the Kitchen Table

Play Episode Listen Later Feb 23, 2017 81:59


In this episode we discussed a woman being arrested for homeschooling her children, Nick Cannon quits AGT, Chris Brown up to some old habits, masturbation, role playing, oral sex etiquette, and lingerie. Drink of the Day: Eye of the Storm(Travis version of a hurricane) - with this drink we mixed Cruzan White Rum, Sailor Jerry Rum, passion fruit juice, pineapple juice, and a splash of grenadine. Quote of the Day - "Moanday, tongueday, wetday, thirstday, freakday, sexday, suckday"

The Unwritable Rant
Ep 29 - Jamaica gone wrong, nature is not my friend, and Sailor Jerry rum

The Unwritable Rant

Play Episode Listen Later Mar 13, 2016 27:31


On this episode of The Unwritable Rant, Juliette rants about a trip to Jamaica gone wrong and the times nature has tried to kill her, and reviews the movie The Witch, all while drinking a somewhat confusing mojito with Sailor Jerry rum.