Tropical Social Podcast | For Social Media Managers

If you've ever felt overwhelmed by content planning, this episode is for you. In Day 3 of the Creator Brand Mini Series, we're talking all about how to create a content plan that actually fits your life. One that adapts to your energy, your schedule, and your season of business—so you can show up consistently without burning out. Inside this episode, I'll walk you through: Why your content plan should reflect your real-life capacity (not your ideal one) How to create a weekly system that's flexible but structured My personal content planning method (and why I only plan one week at a time) 3 different planning styles to try and how to find what works for you How to make your calendar move with you based on energy, launches, or life Plus, you'll walk away with a super practical next step to start mapping out your own aligned content calendar using a structure that actually works with your life, not against it. Open up Day 3 of the free Notion workbook to organize your ideas and start building a content plan that supports your lifestyle. When you sign up for the Creator Brand Mini Series, you'll get all three workbook pages sent straight to your inbox—one for each episode in the series. Links mentioned: Grab the free Notion workbook: HERE Want support building a content strategy that feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST (only 3 pre-sale spots available!).  

If you've ever felt like your content isn't landing—or like you're just posting because you “should”—this episode is for you. In Day 2 of the Creator Brand Mini Series, we're talking all about how to create content that actually connects with your audience. The kind that builds trust, sparks conversation, and makes people say, “I've been waiting for this to show up in my feed.” I'll walk you through: Why most service providers are stuck in the “how-to” content loop How to shift from recycled tips to content that reflects you The 3–5 Content Conversations your brand should be rooted in What a signature content series looks like (with examples) How to go from “day in the life” to unselfish storytelling that invites your audience in Plus, you'll walk away with a super practical next step to help you start creating connection-driven content—without the pressure to overshare or become someone you're not. Open up Day 2 of the free Notion workbook to define your Content Conversations and map out your own signature series. Links mentioned: Get the free Notion workbook: HERE Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.    

If your content has felt stale, uninspired, or like you're just posting to post… this episode is for you. We're kicking off Day 1 of the Creator Brand Mini Series by talking about one of the biggest shifts you can make in your business: going from just being a service provider to building a creator brand that actually connects with your audience. In this episode, I'm breaking down what that shift really looks like, why just showing your work isn't enough anymore, and how to start becoming the face of your brand—even if that feels a little scary at first. I'll also share a few real-life examples (like a wedding photographer client and a rebrand inspired by The White Lotus) to show you exactly how this plays out in action. Plus, you'll walk away with a tangible next step to help you define your brand voice, values, and what you actually want to be known for—using the free Notion workbook linked below! Open up Day 1 of the Notion workbook and fill out your Ideal Creator Brand—this will be the foundation we build everything else on. Links mentioned: Get the free Notion workbook: HERE Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.

Hey there! It's been a minute since a new episode dropped, but I've been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew. To kick things off, I'm launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider." It's for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable. In the series, we'll cover: ✔️ What it really means to build a creator brand ✔️ How to create content that connects and builds a community-obsessed brand ✔️ And how to map out a content plan that supports your lifestyle (and actually feels fun to follow) There's also a free Notion workbook to help you take action as you listen, plus a few bonus resources I'm only sharing with my email list.  Want first dibs on The Social Re-Brew relaunch + a special discount just for waitlisters? Join the waitlist here—can't wait to share what's coming with you!

Struggling to sign clients during a slow season? Whether it's summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn't mean your business has to suffer. Instead of waiting it out, let's get proactive! In this episode, I'm breaking down 7 actionable ways to attract more social media clients, so you can stay booked—even when business is slow. Whether you're a social media manager, freelancer, or creative, these strategies will help you stay visible, generate leads, and keep your business growing all year round.   Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.  Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let's Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you loved today's episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it's the best way to support the show and helps me keep bringing you more value-packed episodes!

How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they're Chanel bags on launch day?  In this episode, I'm breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok. We'll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I'll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales. Other Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.  Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let's Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you loved today's episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it's the best way to support the show and helps me keep bringing you more value-packed episodes!

Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia. Claire shares: How she went from a $5/hour VA to running a thriving global business The systems every entrepreneur needs to scale without burnout How to balance automation with a high-touch client experience  The biggest mistakes business owners make with their operations—and how to fix them  How to build a network & attract clients in a new country Tips for staying organized across different time zones Whether you're planning a big move or just looking to simplify and scale your business, this episode is packed with actionable takeaways! Connect With Claire: Instagram Website Other Links & Resources: Get a Done-With-You Instagram Strategy with The Social Re-Brew Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado Traveling abroad? Get nomad insurance with SafetyWing  If you enjoyed today's episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it's truly the best way to support the show and helps me continue bringing you more value-packed episodes!

Dreaming of running your business from anywhere in the world? Whether you're planning a big move abroad or just want the freedom to work remotely, landing consistent, high-quality clients while traveling can feel like a challenge. In this episode, I'm breaking down exactly how to market your services, attract dream clients, and build a sustainable business—no matter where in the world you are. We'll cover: The biggest mistake social media managers & service providers make when trying to land clients remotely How to leverage coworking spaces, networking events, and online communities to build relationships that turn into paid opportunities The power of positioning yourself as an expert (even if no one knows who you are yet!) How to use Instagram the RIGHT way to attract, nurture, and convert your audience into paying clients If you're ready to turn your remote work dreams into a reality, this episode is for you! Mentioned In Episode:  Join The Socia Re-Brew Waitlist - my done-with-you Instagram Strategy service! Listen to Episode 81: How To Write Compelling Email Pitches For Clients, Podcasts, & Collabs Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it's truly the best way to support the show and helps me continue bringing you more value-packed episodes!

Want to go full-time as a social media manager but struggling to stand out? You're not alone. The secret? Thinking like a creator brand, not just a service provider. In this episode, we're breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads. I'll be sharing: ✔ The biggest mistake most social media managers make when trying to book clients ✔ How Lexi Larson built an engaged audience that was ready to buy when she launched Sunday Cherries ✔ How you can apply the same strategy to your social media business (even if you don't have a product-based brand) ✔ Why diversifying your offers can help you scale without relying solely on client work If you've been feeling stuck, blending in, or struggling to create content that actually connects, then grab your coffee and tune in! Other Links & Resources: Get a Done-With-You Instagram Strategy with The Social Re-Brew Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it's truly the best way to support the show and helps me continue bringing you more value-packed episodes!

Struggling to write copy that truly connects and converts? You're not alone—and today's guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences. In this episode, we chat about: How to uncover and define your brand voice, even if you're starting from scratch  Balancing storytelling with selling—without sounding salesy Writing an ‘About Me' page that feels genuine and connects with your audience Common copywriting mistakes brands make—and how to fix them Actionable tips for DIYing your website copy like a pro If you're ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need. Connect with Sara: Take her Website Copywriting Course and get 20% off using the code "tropicalsocial" Website: www.betweenthelinescopy.com   Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe Email marketing course: www.betweenthelinescopy.com/email-chapter Freebies: www.betweenthelinescopy.com/free-stuff Website copy template: www.betweenthelinescopy.com/web-copy-guide Instagram Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Join the next round of the Tropical Social Accelerator - my signature course for social media managers Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

In today's episode of The Tropical Social Podcast, we're diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm. In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibility, and achieve real results with a few smart strategies. Tune in to learn how to apply these SEO techniques to grow your social media business and increase your revenue! Connect with Brittany: Private SEO Podcast: 3-part series designed to share the truths, bust the lies, & welcome you into the wonderful world of SEO! SEO Case Study Template: Uncover how to craft a highly findable, high-converting case study—with ease! Website Podcast Instagram Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Join the next round of the Tropical Social Accelerator - my signature course for social media managers Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

In this episode, I'm chatting with Katie, the founder of Gotchu Studio, a personal brand strategist and designer who helps female creatives build authentic brands.  Katie shares how she empowers entrepreneurs to trust their gut instincts and create brands that reflect their unique vibes and values. From using brand photoshoots to showcase personality to avoiding the trap of following trends, Katie offers actionable advice on standing out and showing up confidently. If you're ready to build a brand that feels totally you, this episode is a must-listen! Connect with Katie: Instagram The Gut Driven Brand Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you! Today, I'm sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family, so she truly understands the art of balancing work, life, and self-care. In this episode, Katy shares her top strategies for time management, setting boundaries, and creating self-care routines that keep her grounded and productive. Whether you're struggling to find enough hours in the day, aiming to set clearer client boundaries, or wondering which tasks to delegate, Katy's got a wealth of insights tailored just for you. Connect with Katy: Instagram Linkedln Photography Grab her Time Management Freebie Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

In today's episode, I'm joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that's raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out. We dive into her journey from consulting to becoming a full-time content creator, her insights on slow and steady growth, and why community matters more than follower count. Natalie shares her expert tips on building long-term brand partnerships, growing a loyal audience, and the do's and don'ts of personal branding. Whether you're a creator looking to monetize or a social media manager looking to grow your own brand, this episode is packed with actionable advice. Connect with Natalie: Instagram Youtube Rella - Get 30% off all plans using code: THETROPICALSOCIAL Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

Have you ever wished someone would just tell you where you're going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire. I'll walk you through my top strategies for auditing your social media, from setting clear goals to analyzing your content pillars and audience engagement. Whether you're assessing your own account or a client's, you'll gain actionable steps to make strategic adjustments that drive results. Plus, learn about my 1:1 consulting service, The Coffee Kickstart, where we can dive deep into your social media audit. It's the perfect opportunity for personalized advice, and you'll leave with clear, actionable next steps! Mentioned In Episode: Ep 118: How To Create Content Pillars Looking for a personalized approach to social media? Check out my VIP Social Media Strategies, The Kona  Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

If you've been feeling like there's too much competition or not enough clients to go around, let me tell you—you couldn't be more wrong! In today's episode, we're diving into the million-dollar question: How do you land your first social media management client when you're just starting out? I'll guide you through essential steps to help you stand out and get your foot in the door. Tune in as I share six strategies to secure that first client, build your client roster, and turn your side hustle into a thriving business. Mentioned In Episode: Pitching Series - Episode 81: Tips For Pitching Yourself As A Social Media Manager Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

It's been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I've been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance. Now that I'm finally settling in, I want to chat about something many of you have been asking—why I decided to return to the U.S. after 4 ½ years as a digital nomad. I've traveled to amazing places and built my social media management business from my laptop, but I recently realized it was time for a change. In this episode, I'm diving into all the reasons behind my move. Whether you're curious about the digital nomad lifestyle or considering a similar leap, this episode is full of insights! Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Ever wondered if there's still room for you in the crowded social media management space in 2024? If you've been feeling overwhelmed by the influx of social media managers and questioning if there's space for you, this episode is for you. We're diving into why the ‘oversaturation' myth doesn't hold up and how you can still build a standout social media management business. *Exciting News* Enrollment for my signature group coaching program and course, The Tropical Social Accelerator, is now open!! If you're ready to stand out, craft a high-converting marketing strategy, and build a social media management business that lets you live life on your terms, TSA is perfect for you. Sign up now and save $200 with the code EARLYBIRD: https://shannonsegall.com/tropical-social-accelerator Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

If you've ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to burnout, attract the wrong clients, and devalue the important work that social media managers do. Learn how to confidently set prices that reflect the value you offer, ensuring you build a sustainable and profitable business. Plus, don't miss out on my free live training happening this Thursday, September 5th, where I'll share actionable strategies to attract, pitch, and land high-quality social media management clients. Save your spot: https://shannonsegall.myflodesk.com/freetraining Key Takeaways: The pitfalls of charging rock-bottom prices for your services. How low pricing affects your business and the industry. Strategies for setting rates that match your expertise and value. Tune in to discover how to position yourself as a top-tier social media manager and attract clients who appreciate and are willing to invest in your skills. Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Struggling to land social media management clients and want to know what's ACTUALLY working in 2024? Join me on September 5th for an exclusive FREE live training where I'll reveal the latest strategies to Attract, Pitch, and Land your ideal clients! You'll learn: Why clients might be passing you by and how to fix it How to structure your services to attract high-quality clients The do's and don'ts of pitching that turn potential clients into paying ones. Ready to start landing those high-quality clients? Sign up here: https://shannonsegall.myflodesk.com/freetraining --------- Today, we're doing something a little different with Flashback Tuesday.  I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I'm dealing with jet lag and a virus, so instead of a new episode, I'm revisiting one of our most popular ones: 'What to Charge for Social Media Management in 2024.' In this episode, I dive into how to set your rates and determine what to charge for the invaluable service you offer, helping you ensure you get the compensation you deserve.  ----- Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Are you struggling to fill your client roster despite all the hard work you're putting in? In this episode, we're uncovering the five key reasons you're not attracting the social media management clients you want—and, more importantly, how to fix them. From building confidence and refining your messaging to leveraging your online presence and being proactive in your approach, we're covering all the bases to help you start landing those dream clients ASAP. Plus, I'm hosting a FREE live training on September 5th, where I'll dive even deeper into how to Attract, Pitch, & Land Social Media Management Clients. This is a no-fluff, actionable training designed to help you finally see the results you've been working so hard for. Don't miss out—reserve your spot HERE!   Other Links & Resources: Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.  Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Today's episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle. Whether your goal is to work online while living abroad, road-trip across the country, or simply be your own boss from home, this program is for you. Join the TSA waitlist to be the first to know when we launch in August and get access to exclusive discounts available only to waitlisters. In today's episode, I chat with my past mentoring client, Madelyn Victoria, about her journey from starting out as a social media manager to becoming a small business marketing strategist. Over the past year, Madelyn has transformed her business, scaling her pricing from $400/month to over $1k/month. We dive into the strategies that helped her grow, balance her time, and overcome early challenges. Whether you're just starting or looking to elevate your social media management business, this episode is packed with insights you won't want to miss. Connect with Madelyn: Instagram Madelyn's Free Guide Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

If you've been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I'm considering a return to the States. While I'm not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you're at a similar crossroads. Tune in as I dive into the realities of nomadic life, the lessons I've learned, and why seeking stability might be the right choice for this season of my life—and possibly for yours too. Mentioned In Episode:  Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.  Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Today's topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward. In this episode, I'll take you behind the scenes of my discovery call process, showing you how I vet clients to determine if they are serious about building a community or just looking for vanity metrics. I'll also walk you through the steps I take during onboarding to ensure everything runs smoothly. Tune in now to learn practical tips and strategies to confidently manage client expectations and set the stage for successful collaborations. Mentioned In Episode:  Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.  Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the five key strategies they used to not only build a community that adores their brand but also keeps them excited for every new release. Tune in now! Mentioned in Today's Episode:  Good Girl Snacks Grab my SMM Notion Template - use code PODCAST for $10 OFF ----------------------- Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.  Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ----------------------------------------------------- Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado Head to the Show Notes: https://shannonsegall.com/create-content-pillars-social-media-strategy/ If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ---------------------------------------------- Today's episode is all about building a brag-worthy brand. If you've ever wondered how to craft a brand that stands out and truly resonates with your audience, then this episode is for you. I got the chance to chat with Michelle Wintersteen, the Brand Designer & Creative Director behind MKW Creative Co., a San Diego-based agency known for creating stunning and impactful brands. Starting her business in 2014, Michelle's journey took her from solo-preneur and digital nomad to running a successful agency. With over 50 countries visited and 300 brands designed, she brings a bold, art historical, and worldly aesthetic to her work. Michelle also hosts the Kiss My Aesthetic Podcast, sharing branding, marketing, and entrepreneurship advice. In our conversation, we dive into Michelle's top tips for building a brag-worthy brand, from creating a strong visual identity to leveraging social media marketing. Connect With Michelle  Instagram Kiss My Aesthetic Podcast Join Michelle's Facebook Group   Shannon's Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.  Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ----------------------------------------------------- Ever heard the terms “content pillars,” “content buckets,” or “content themes” and wondered what the heck they actually mean? If so, this episode is for you! I'm breaking down these essential concepts to help you create a solid content strategy that actually works. You'll learn how to streamline your content creation process, make sure everything you post serves a purpose, aligns with your goals, and truly resonates with your ideal audience. Whether you're just starting out or ready to refine your strategy, this episode will give you the tools you need to build effective content pillars for your social media plan. Tune in to discover: What content pillars are and why they matter How to define your own content pillars Tips for creating content that aligns with your goals and speaks to your audience Let's dive in!  Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Today's episode is all about building your brand for clients, not peers. If your brand resonates more with fellow social media managers than with your ideal clients, this episode is for you. I chatted with Sam from SamSchmidtSocial, a social media manager and mentor who turned her passion for social media into a multi-six-figure business. Formerly a high school history teacher, Sam now mentors aspiring and scaling social media managers. Sam shares strategies for crafting a brand that speaks directly to clients, as well as her journey from a “safe” career job to a successful freelancer, highlighting how her multi-passionate approach shaped her brand. Connect With Sam:  Instagram Website The Loop Shannon's Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.  Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. Today, we're diving into what really goes into a $1K social media strategy, part of my Makana Package. This VIP service is for business owners who want to implement their own strategies instead of outsourcing their socials. Whether you're a social media manager or a business owner, this episode will give you insights into crafting a solid social media strategy.   Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Today's guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attraction strategies, evolving her pricing from $200 to $2000 and beyond, and the challenges of balancing her full-time job while growing her business. Whether you're looking to start a side hustle or navigating your full-time job while starting a social media management business, this episode is for you. --- Connect With Jade:  Instagram IG Checklist  --- Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado     If you enjoyed today's episode, could you please take a moment to rate and review this podcast or follow? It is truly the number one way to support the show, and I'd so appreciate it! Thanks for being a part of The Tropical Social Community! XO, Shan

In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft compelling copy. Tune in to learn how to reduce overwhelm and create a more sustainable social media business! --- Connect With Jess:  Instagram The One Client Method™ Waitlist Put Down The Matches Podcast --- Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Get ready for today's episode, tailored specifically for any social media manager or creative who gets a bit overwhelmed when it comes to managing their finances. If this is you, you're in the right place because in today's episode, I got to chat with Samantha from Firestorm Finance to talk about everything bookkeeping, finances, late payments, and more. I ask all the dumb questions so you don't have to! Samantha is a bookkeeping professional based in Texas, who's dedicated to serving creatives across the United States. She helps creatives like you not only avoid common financial pitfalls but actually use financial data to grow a thriving, sustainable business. Press play now! Connect With Samantha:  Instagram Grab Her Bookkeeping Checklist Mentioned in Episode: Gusto Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares his expertise on how to integrate YouTube into your social media strategy. He provides practical tips and strategies to help you make the most of YouTube, streamline your marketing efforts, and enhance your brand's online presence. I'm excited for you to hear today's interview, so without further ado, let's dive in! Connect With Jamar:  Instagram Low Lift Membership   Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works. Tune in to learn about my exact process and discover how you can organize and streamline your social media management business using my brand new Notion Template. Plus, get $10 off the template with the code "PODCAST" as a thank you for being a loyal listener. Resource Mentioned In Episode:  Grab My Social Media Manager Notion Template HERE  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered. Feeling undervalued and frustrated, I realized I could've invested my money more wisely – like a trip to Bali for a better experience at a similar price. But rather than dwell on the disappointment, I turned it into a learning opportunity. Join me today as I reveal how I've upgraded my backend systems and processes to ensure my clients never endure the same frustration. Let's dive in!   Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out!   If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode:  Freelance Friday Podcast  Linkedin Article If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals. Connect with Kelsey:  Instagram The Warm Up - use code TROPICAL for $50 off  LWOY Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level! Connect with Molly:  Website Instagram Molly's Canva Templates Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now! Connect with Monique:  Instagram  FREE Uniquely You playbook Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode! Connect with Katie:  Instagram  Joie De Vivre Social soiree newsletter Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following. If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too, and I understand the struggle. That's why in today's episode, I'm going to share with you some tips that have helped me overcome this fear of being “cringe” so that you can confidently show up online and grow your business.   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in outlets such as Forbes, Fox News, and The Today Show. During the interview, Kahlea shares how she strategically built her personal brand to secure partnerships, the importance of owning your niche, the qualities brands prioritize when looking to partner with creators in 2024, and much more! Connect with Kahlea:  Instagram  View Kahlea's resources for brand partnerships, negotiation, & monetizing your personal brand HERE    Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant milestone with you all. In this episode, I'm sharing the valuable lessons I've learned along the way. Whether you're considering starting your own podcast or simply curious about the world of content creation, I hope this episode serves as a source of inspiration and encouragement. JOIN THE GIVEAWAY: To celebrate 100 episodes of The Tropical Social Podcast, I'm hosting a giveaway! Two lucky winners will have the chance to win: 1 x 45-minute social media management mentoring call with yours truly, and 1 Tropical Social Podcast tote bag. Entering is simple: Follow or subscribe to the show on your preferred platform. Rate and leave a review (if on Apple or just rate on Spotify) Send me a DM with a screenshot of your review or rating @shannonsegall. If you've already left a review, you can still participate by sending a screenshot. Thank you for your unwavering support, and here's to the next 100 episodes and beyond! *Giveaway ends March 7th, 2024!   Other Links & Resources: Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I've learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share some insights & safety tips to help fellow female travelers feel more confident and prepared. So without further ado let's dive into today's episode! Resources Mentioned In Episode:  - Safety Wing  If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect time to step out of your comfort zone and explore the world on your own terms. In today's episode, I share 3 reasons why you should experience solo traveling at least once in your life, along with the key takeaways I've gathered from solo traveling and being a digital nomad for over 3 years.   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that's not to say you can't still build an engaged community on Instagram. While the landscape may be a bit different, with more features, you can still attract followers who genuinely connect with your brand and eagerly interact with your content. So, with that said, here are 3 ways that you can increase your authentic engagement on Instagram and thus build your community!   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media.  So how can you craft a personal brand, one that resonates and prompts people to choose YOU over anybody else? Well, that's exactly what we're diving into on today's episode. Press play now!   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

In today's market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs may not involve saving lives, we do possess the power to breathe life into brands and humanize them. So, how do you price that? Well, that's precisely what we're covering in today's episode, so you can appropriately charge for the value you bring to the table.   Episodes Mentioned: Ep 44. Biggest Mistakes You Are Making With Your Social Media Management Packages Ep 18. How To Price Your Services As A Social Media Manager   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan   Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer your freelance goals in 2024.   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! - Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado