Well Conceived Business with Robyn Birkin

You're showing up. You're posting. But it's just not working.Wanna know why?It's probably not that you suck or that people don't like you —it's that your strategy is wonky donkey. In this episode, I'm walking you through 8 of the most common mistakes I see (and the super simple ways to fix them TODAY).This isn't about more hacks or trends. This is about the foundations of a strategy that actually works—and one that doesn't burn you out in the process.We're talking:Why “posting 3x a week” is BSThe difference between momentum posts and dead-end posts (this alone will change your content forever)Why that post you spent hours designing still isn't getting seen—and what to focus on insteadHow to set real, revenue-linked targets instead of chasing likes and followsIf you're ready to stop spinning your wheels, start posting smarter, and finally create content that brings in leads and sales… you're gonna love this one.And if you want my step-by-step system for making content creation lightning fast and wildly effective? You need to get inside Batched Bootcamp.It's only $47 and it comes with everything you need—plug-and-play content frameworks, AI prompts, templates, caption formulas, and your ticket to our next live “get-it-done” round.➝ Grab Batched Bootcamp hereLinks + Resources:Get Batched: https://www.launcheasylife.com/batched/DM me “Batched” on Instagram and I'll send you everythingExplore my other mini courses and guides at https://www.launcheasylife.com/shop/

Let me paint a picture of what I see often.Instagram feels like a relentless chore?Half the time, you sit there staring at your screen, wondering what to say, what to post, and whether it's even worth it anymore.And the other half of the time, you post but feel like you're getting crickets... and you want to make your posts pop off but... it doesn't feel like that in reality.I get it. But in this episode, I'm giving you a totally different perspective—because I actually love Instagram. And I'm going to walk you through exactly why - both from a mindset and a tactical perspective (plus what you can do if you're totally over it - to actually start enjoying posting again and feel like you're getting more traction on Instagram).Here's some of that I'm speaking to:The real reason your posts aren't working (hint: it's not you, it's your strategy)How I batch months of content in a fraction of the timeWhat actually matters more than likes (this one might set you free)How to post faster, better, and with way less overthinkingWhy it's not just Instagram—your whole business model might need a rethinkIf you've been tying your self-worth to your engagement, comparing yourself to giant creators with teams of 17, or just want to crawl into a hole instead of posting every time you open the app… this episode is your permission slip to do things differently.And if you want to make it even easier on yourself? Join me for Batched Bootcamp. It's my $47 grab-and-go guide that's jam-packed with AI prompts, plug-and-play content calendars, reel templates, and the exact workflow I use to post lightning fast (and still get results). You'll also get a free ticket to the next live round where we do it all together. 

Ever feel like you're pouring your heart (and time and brainpower) into your content and offers—and still hearing crickets?This episode is your wake-up call (and maybe a bit of a loving nudge to dumb it down a little).Because you're probably too smart for your own good - and it's costing you sales.Here's the hard truth: you're an expert. You know exactly what's going on for your clients, and exactly how to fix what's going on for them.And I'm asked - frequently - how much information should I give away vs keep inside my programs? And if you're asking this - I can be fairly certain your content is far too advanced for your audience.Because most of your audience isn't nearly as informed as you are—and that's exactly why they need you. But if your content, your offer, or even just the way you describe what you do is too advanced, too jargony, or assumes too much awareness (i.e. you're trying to help them fix a problem they don't even know they have)… you're losing people before they even realise they need you.So your Cloud 9 Clients are thinking "Oh that's nice" and scrolling on by and then going to work with the next service providerInstead of thinking"OMG she gets me and this is EXACTLY the thing I need help with"In this podcast, I'm breaking down:The difference between problem-aware vs. problem-unaware audiences—and why you might be speaking over the heads of 70% of your audienceWhy your dead-end Instagram posts might be the thing standing between you and the sales you deserveThe sneaky way your expertise is making your messaging way too complex (and what to do instead)A personal story involving bedtime tummy aches, FODMAPs, and the marketing lesson I never saw comingIf you're feeling like “I know my stuff, so why isn't this working?”—this is your episode.And if you're nodding along while also staring at a blinking cursor trying to figure out what to post on Instagram… my $47 plug-and-play content guide Batched is going to change your life.Seriously. It's one of my best-selling products ever—and for good reason. It gives you a grab-and-go strategy to generate content that actually connects, converts, and feels like you. 

If you've been wondering what it actually looks like to plan out $500K in revenue without sacrificing your life, this episode is for you.In this mid-year check-in, I'm pulling back the curtain on what's really happening behind the scenes in my business... what's working, what's changing, and how I'm navigating the juggle of running a profitable business while also being present for my kids and home life.I walk you through the exact way I've mapped out my revenue goals for the rest of the year and why I've made the decision to not expand my mastermind beyond 20 people, even though it's nearly full. I've come to peace with that, and it's part of a much bigger conversation around energy, sustainability, and doing business on your own terms.In this episode, I share:Why I'm not relying on hope to hit my goals—and what I'm doing insteadHow I use really simple maths to reverse engineer my targetsThe reason I'm pivoting away from more high-ticket mastermind seats and what I'm introducing insteadThe real story behind low-ticket offers, and why they aren't the golden ticket to six-figure monthsHow I'm balancing ambition with capacity this year (and letting go of scaling just for the sake of it)If you're feeling like you're at a crossroads, or maybe just tired of business strategies that don't factor in real life, this is a grounded look at what it means to grow with intention.I'd love to hear your thoughts, slide into my DMs and let me know what part hit home for you.Links & Resources:DM me on Instagram: @robynbirkinGet on the waitlist for the Peace and Profit MastermindGrab the 16 Hour CEO guideKeep an eye out for my new low-ticket offers, including Scalable Signature, dropping soon

Hiring a Facebook Ads Manager was not on my bingo card for this year - and it's contrary to advice I've given in the past but here we are.Last month I hired a Facebook Ads Manager and today's episode is about the potentially deeply resonating thoughts and feelings you might be having right now in your business and about investing too - because deciding whether or not to hire Jayne almost broke my brain and took a number of mindset hurdles.I started the year intending to have a low investment, low drive year.The plan was to...coast along at $250kish revenue,be with the fam,finish the renovationtake a high wage and be lean on expensesI still want that. All of that.And...As an inherently ambitious woman who loves what she does... who also wants to finish creating our dream house without adding to our mortgage... and whose three words for the year are space, seamless and simplicityI respectfully decided.F*ck that.This ep is a little BTS of my business and the mindset hurdles I've been through, how I'm making decisions in order to reach my goals to the end of the financial year and what investing is looking like for me right now.

Ever felt like you're behind your competitors? Or why they're having sold-out launches while you're still ticking along with just a handful of sales?After working with dozens of online business owners inside Peace + Profit, I've noticed there are a few key traits that consistently show up in my clients who get the best results.And by the way, these aren't always the loudest voices or the clients biggest Instagram followings—but they are the ones with things like sold-out retreats, steady launches and audiences who talk back to them.In this episode, I'm breaking down the five mindset and strategy traits that move the needle most—so you can identify what might be holding you back and start shifting it today.Enjoyed this episode? Subscribe and follow for more.Follow me on Instagram at @robynbirkinLearn more about how you can work with me in the Peace and Profit Mastermind here.

We're about to open applications for my most premium container, Peace and Profit and in this episode I wanted to speak to what it's like inside the Mastermind and what you'll achieve in the first 30 days with us - including what we have coming up for June (when the next cohort begins!)Click here to learn more about working with me in the Mastermind

Are you spinning your wheels trying to sell a Frankenstein collection of different offers— and none of them really seem to take off.... they're kinda... mediocre and underwhelming and none of them are particularly profit-generating?This episode is your sign to simplify everything and go all-in on ONE signature offer.In this episode, I'm walking you through:What a “Hero Signature Offer” actually is—and why it's your business' most powerful assetThe real reason you're not growing (hint: it's not your content)How a signature offer lets you scale faster while working part-time hoursThe rinse + repeat model that builds momentum with every launchWhy niching your offer makes you more referable, more valuable, and way more booked outIf you'd like my help to either create and launch, or refine and scale your hero Signature Offer Suite - NOW is the time to join the waitlist for my mastermind, Peace and Profit - where the goal is that by the end of our time together you'll have either live launched your program with us twice, or have your evergreen funnel fully cooking with gas. If you're considering joining us in Peace and Profit - honestly you have to make sure your name is down on the waitlist because not only do we have an epic waitlist offer but also there's a chance we will fill all places before even making it to live launch. Click here to find out all the details and make sure your name is on our priority waitlist

✨ Ever feel like you're constantly selling in your online business—but nothing's actually converting? ✨ Wondering how to scale your signature program without burning out or pushing people away? ✨ Is selling feeling misaligned, but you know you need to master it to grow?If you're a coach or service provider with a signature group program and you're stuck enrolling the same 4–8 people every launch, you might not have a marketing problem—you might have a sales problem. And in 2025, learning how to sell as well as market - is essential if you want to scale.In this episode, I break down 8 ways to increase your sales without feeling like you're selling all the time. Here's what we cover:The mindset reframe that will radically change how you feel about sellingHow hidden selling and “silent funnels” can create effortless conversionsWhy your content might be working against you—and how to fix itThe simple sales process you need to scale without stressWhy live launching might be the exact thing you're missingHow to take the pressure off DMs, conversations, and connectionsThe difference between an invitation and a pitch (and why it matters)The real reason ads help create peace AND profit in your business Ready to go deeper? The Peace + Profit Mastermind waitlist is now open! Folks on the waitlist will have the first opportunity to join us when waitlist only applications open on 1 May. Peace and Profit is a high strategy, high touch mastermind for established course creators, group program leaders and coaches ready to scale their businesses with a hero signature offer. Click here to join the Peace and Profit Mastermind

Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  Next intake: 01 June 2025Waitlist applications open: 01 May 2025Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today's episode?DM me “105” on Instagram ⁠⁠@robynbirkin⁠⁠ and I'll send it straight to your inbox. No opt-in required.

Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  Next intake: 01 June 2025Waitlist applications open: 01 May 2025Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today's episode?DM me “104” on Instagram ⁠⁠@robynbirkin⁠⁠ and I'll send it straight to your inbox. No opt-in required.

Wondering why your signature offer isn't converting like it should?Do you secretly feel like your sales page might be the weak link?Or maybe you've written it, re-written it, and still feel like you're missing something?In this episode, I'm breaking down the 4 non-negotiable elements every irresistible sales page must have if you want your audience to say, “YES – this is exactly what I need!”Inside the episode, I'm walking you through:The #1 reason vague sales pages lose sales – and what to do insteadHow to create a clear, bold and tangible promise (with real numbers)Why your sales page needs to follow a logical storytelling flow (this mistake is surprisingly common)How to shift your FAQs from “just-in-case questions” to powerful objection bustersPlus, how to avoid counting your clients out before they even get a chance to count themselves inIf you've ever felt unsure about your sales page or wondered if it's truly pulling its weight in your launch – this episode is your roadmap to a sales page that does the selling for you.Hey! In case you haven't heard - the waitlist is NOW open to work with me in Peace  and Profit. I have a small number of places available that our waitlist members have first access to (as well as an exceptional offer). If you'd like to learn how I can personally support you to scale up your revenue, without scaling up your time or team - do make sure you've put your name down on the waitlist here.

Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  Next intake: 01 June 2025Waitlist applications open: 01 May 2025Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠⁠Join the waitlist here⁠⁠Want the PDF cheat sheet from today's episode?DM me “103” on Instagram ⁠⁠@robynbirkin⁠⁠ and I'll send it straight to your inbox. No opt-in required.

Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  Next intake: 01 June 2025Waitlist applications open: 01 May 2025Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. ⁠Join the waitlist here⁠Want the PDF cheat sheet from today's episode?DM me “102” on Instagram ⁠@robynbirkin⁠ and I'll send it straight to your inbox. No opt-in required.

Put your name down on the Peace + Profit Mastermind Waitlist A boutique 6-month mastermind for established female experts, course creators and service providers ready for multi-six figures and big niche authority—but make it peaceful.  Next intake: 01 June 2025Waitlist applications open: 01 May 2025Join the waitlist to receive early bird access, a personalised written strategy, 2 x 1:1 calls with me, and a $500 fast action discount. Join the waitlist hereWant the PDF cheat sheet from today's episode?DM me “101” on Instagram @robynbirkin and I'll send it straight to your inbox. No opt-in required.

Is your business addicted to the dopamine of doing more?Do you keep pivoting, launching new offers, changing your niche or tinkering with your business model… but deep down know it's just keeping you busy, not actually profitable.Stop.It's trashing your profit and your growth.When I work with clients, sometimes they'll come into the space feeling 'itchy' or like there is something radical to add or change in their business - and oftentimes when that occurs - rather than creating big (burnout-inducing) shifts, we create alignment and revenue through simplification.So, this episode is your invitation to pause for the sake of your profitability.Here's what to expect in this episode:The 3 levels of scaling a peaceful + profitable businessHow I intentionally grew to multi-six figures on just 16 hours/weekWhy simplifying your offer suite often leads to MORE revenue, not lessWhat “Peace + Profit Decisions” look like in real time—and how to make themThe sneaky dopamine hits that are keeping you stuckWhether you're at 6 figures and feeling stretched, or on the edge of overcomplicating your funnel for the sake of “doing more”—this episode will help you come back to calm, focus and profit. You don't need 17 new offers. You need to refine what's already working.Links & Resources Mentioned:The new shop has launched! Visit us here launcheasylife.com/shopJoin the waitlist for the Peace + Profit Mastermind (opens 1 May): launcheasylife.com/mastermind

The online course and group program landscape is shifting—fast.If your sales page still highlights "self-study," "go at your own pace," or the number of modules and hours of content… you might be unknowingly turning buyers away.Because here's the truth: in 2025, buyers don't want more information—they want transformation, support, and accountability.Inside this episode, you'll learn:The biggest sales page mistake that could be tanking your conversionsWhat the market actually wants from online courses, masterminds, and group programs right nowHow subtle shifts in your language (like swapping "self-study" for "guided support") can double your salesWhy the “DIY course era” is over—and what to offer insteadThe easiest way to test your messaging before you launchIf your last launch didn't hit the numbers you wanted, this episode will give you actionable insights to help you tweak, refine, and sell with confidence in 2025.Join the Waitlist for the Peace + Profit MastermindIf you want to take your Hero Signature Offer to six and multi-six figures as a course creator, group leader or expertise-based business owner - the waitlist to work with me in the Peace and Profit Mastermind opens on 1 May. Click here for details.

It's so easy (and common) to think that when you grow your business to a particular revenue level, everything becomes easier—or that business should always feel easier.The longer I run my own business, and the longer I support other business owners at the deepest level, I see that your level of success in business is a direct reflection of the level of discomfort you can navigate and hold, while remaining regulated and steady.And I can directly tie my success in business to many of the hard decisions I've made over the years.Such as... hiring a business coach for $4,000 on just an 8-week package as I started my business and right off the back of a failed launch—which then led to a program that made $150,000 across the following 18 months while I worked super part-time hours.Or... taking a pay cut early last year in order to reinvest in growth via email list building and joining a high-level mastermind... which then later led to a six-figure month and my best-ever sales year to date.Want to know more of the hard decisions I've made in business that I believe have directly been tied to my success? THIS is what I'm sharing in today's episode with the hope that it inspires you to believe in yourself and your success and take a chance on yourself.

What would it take to scale your business to $250K in revenue while working just 20 hours per week? If you came to me for a strategy audit with this goal, here's exactly what I'd tell you to do.Inside this episode, I'm breaking down the six key steps you need to take to hit this revenue goal—without working yourself into burnout.In this episode, you'll learn:✔️ The biggest decision you need to make before setting your revenue goal✔️ Why your signature offer is everything—and why most people overcomplicate their product suite✔️ How to reverse engineer your numbers so you know exactly how many leads and sales you need✔️ The reason most launches fail (hint: it's not your product, it's your lead strategy)✔️ The power of iterating, launching, and refining—instead of constantly chasing new offers✔️ Why selling isn't just posting on Instagram—and what you actually need to do to close salesIf you're tired of throwing spaghetti at the wall, running in circles with too many offers, or not seeing the revenue growth you want, this episode is a must-listen.

I've officially entered my low ticket era... and honestly? I'm mildly terrified.

Are you looking to build a business that balances bothpeace and profit in 2025?Curious how intentional words can shape your business strategy? In this behind-the-scenes episode, I'm sharing mywords for 2025 and how they're already influencing my decisions to grow a fulfilling, sustainable business.I'll take you through:Why I bravely shut down amulti-six-figure business in 2024 and started from scratch (yes, terrifying!).How mymastermind evolved from a side program to my signature offer and why I'm leaning intosimplicity over hustle this year.Thethree words for 2025 that are guiding every move I make in business:Simple, Seamless, and Space—and how you can apply them to your own entrepreneurial journey.One of the biggest shifts this year has been my decision tocap the Peace and Profit Mastermind and focus on creating a moreintimate, high-touch experience (because who wants to get lost in a 200-person group program?Ewww, David.).This decision is driven by my commitment todelivering a high-quality, results-focused space where every single member gets the absolute best of me and my team.We already support our Mastermind clients with:Black Friday Click-and-Deploy CampaignsDone-for-you sales pages and lead magnet pagesCanva templates for webinars and lead magnetsEverything is designed to help youmaximise profit with ease.This year, we're going even further. We're creatingcustom GPTs tailored for our Mastermind members—designed to help you get3x the work done in the same amount of time.Whether you're in the early stages of your business or looking to simplify and scale, this episode will give you a fresh perspective on how togrow with both ease and intention.

Struggling to scale your business? Feeling stuck at $50k despite having multiple offers and feeling like you're hustling all the time? I've just come out of a season of auditing dozens of businesses and one of the biggest things keeping these business owners from hitting $10k months consistently (and beyond to multi-six figures) that is also one of the easiest things to fix - is their offer suite. Not all offers will make you enough profit. Some offers sabotage other offers In this episode, I'm speaking to four of the big offer suite mistakes that might be sabotaging your revenue, keeping you overworked, and preventing you from reaching your Sweet Six business goals. Here's what you'll learn: What offers you need to have if you have a smallish audience (think: less than 10k on Instagram and/or your email list) The two types of offers that will strangle your signature program if you don't do them well Why having a 'full calendar' is not a flex How to restructure your offer suite for peace AND profit. LINKS + WORK WITH ROBYN Want personalised feedback on your business? Applications for the Peace & Profit Mastermind are now open for our March intake - if you would like personalised and in-depth advice on exactly how you can create your Sweet Six Business - let's chat. DM me  on Instagram @robynbirkin - we have an early bird offer that expires on 10 Feb. Join the upcoming private podcast series on how to reverse engineer your Sweet Six business—DM me SECRET on Instagram for all the details. If you're ready to stop spinning your wheels and start building a lean, profitable business, this episode is a must-listen.

Are you relying too heavily on one social media platform to grow your business? In this episode, we're talking about the EXHAUSTING ROLLER COASTER of social media in the last week from TikTok's Ban (or really... shall we call it a little time out?

2024 was a year of experimentation, learning, and some major fails for me—and I'm sharing it all in this episode. From passive income experiments that flopped to humbling moments in podcasting and Instagram strategy, I'm peeling back the curtain on what didn't work and the lessons I'm taking into 2025. If you've ever felt like things should be working in your business but they're not, this episode will remind you that failure is part of the journey—and often leads to the best insights for success. Here's what you'll learn: 00:00:30 Why failure is often the first step to discovering what truly works in business. 00:02:00 What went wrong with my podcast downloads in 2024—and why I'm doubling down on strategy this year. 00:08:15 The truth about passive income: my failed Etsy store and digital products experiment. 00:14:30 My struggles with Instagram growth, why I don't care as much, and my simplified strategy for 2025. 00:20:00 Why my course Launch Easy Life didn't meet my expectations—and how I'm leaning into my mastermind instead. 00:27:00 The indecision around my legacy business, RobinBirkin.com, and why I need to finally close this chapter. 00:31:00 How failing at exercise impacted my energy—and how I plan to make wellness a priority in 2025. From podcasting to Instagram to experimenting with passive income, 2024 was filled with lessons that only came through trying—and failing. In this episode, I reflect on the changes I'm making to create a more aligned, peaceful, and profitable 2025. LINKS + WORK WITH ROBYN ⁠Download Peace and Profit Game Plan (Free Report): A 24-page actionable guide to help you build a peaceful, profitable business. ⁠Batched Bootcamp: Batch 90 days of Instagram content in just 2 weeks starting February 4. DM me for details and a 50% discount code. ⁠Apply for Peace + Profit Mastermind: My signature program to help you build a 6-figure+ business in part-time hours. Early bird enrollment is now open. FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you've ever felt unsure about where to spend your money, time, and energy in your business, this episode is for you. I'm diving deep into the do's and don'ts of spending and saving in your online business in 2025. Whether it's deciding what tools are actually worth the cost or breaking free from the endless certification cycle (that is actually a BIG reason you might be strangling your business growth) , this episode will help you make smarter, more aligned decisions - so that ultimately - you can reach your revenue goals and pay yourself well.I'll also talk about managing your energy—because running a business isn't just about money. It's about creating peace and making confident decisions so you can thrive. Here's what you'll learn: 00:02:30 Why you need to evaluate your 2024 budget before making 2025 investments. 00:06:15 The right percentage to pay yourself—and why balance is key. 00:08:30 What to invest in to grow your revenue sustainably. 00:11:00 Why the “perfect software” can cost you more than it's worth. 00:13:45 The hidden costs of certifications and how to decide if they're worth it. 00:19:00 Why peace should be your biggest priority in 2025. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin

Can you believe we're wrapping up another year? As 2025 is just around the corner, I've been diving deep into the trends that will shape the way we do business next year - from seeing what's working and what's not within my networks, for my clients and my audience. From content strategies to program delivery and the key to standing out, in this podcast I'm speaking to three trends I'm seeing emerging in the market and how to leverage those for success and sales in 2025. Oh, and if you want to go DEEP with me on what's hot and what's not in 2025 - download my free 2025 Business Trends Report—a 24-page guide packed with actionable tips and insights. Head to launcheasylife.com/trends or comment “Trends” on any of my Instagram posts to grab your copy. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin

If you're feeling stuck in the weeds of your business and feeling like it's impossible to make a reasonable revenue and work part-time hours, I hope today's podcast episode delivers the inspiration and drive as we travel into New Year that… it's possible. In fact, it's more than possible, it's reasonable, and absolutely achievable for anyone. And I hit my first six figure business in just six hours per week (and grew from there) between naptimes and a part-time corporate job and today I'm sharing with you exactly how I achieved that and the core things I think were pivotal to achieving that result. This episode is packed with practical advice and reflections that'll help you reimagine how you approach your business in 2025. Here's what you'll learn in this episode: 00:01 My journey to six figures while juggling a part-time job and parenting two young children. 07:45 The scary decisions I made to streamline my business and reclaim time (and why self-belief might be one of your biggest assets) 12:02 Why outsourcing is a game changer—and where to start. 17:30 How live launching and email list growth doubled my revenue (and why it's worth the sprint). 23:45 The top strategies I used to grow my audience and attract ideal clients. 31:00 Reflecting on 2024 and planning for a time-leveraged, scalable 2025. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin

Hi there! Can you believe the end of the year is almost here? Today, I'm starting reflections on 2024 to support you with strategic planning for 2025, and the lessons learned from supporting my most successful clients this year with the common threads of what I believe has made them successful. Whether you're running on empty or already planning your next big move, you've had an awesome year.... or you want next year to be radically different - this episode is packed with actionable strategies to set your business up for sustainable success in 2025 (maybe a few hard truths in there too!) Here's what you'll learn in this episode: 0:01 Reflections on 2024: How we've been planning for 2025 and what you can learn from it. 5:13 Addressing End-of-Year Exhaustion: Why some feel calm while others feel burnt out, and how to reset. 9:28 Fast Action Matters: How moving quickly (even imperfectly) sets you up for big wins. 17:02 Leveraging Support: Why asking for help is key to growth. 20:45 Consistency Over Perfection: How showing up regularly builds momentum. 26:34 The Long Game: How successful entrepreneurs focus on long-term strategies, not just short-term wins. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin

In today's episode of Signature Online Course Secrets I'm speaking to 24 Business Lessons for 2024 - both lessons that I've learned in the last and lessons that have played out with my clients in Peace + Profit - that you can take away and apply to your business. Here's a little sneak peek: [00:00:30] Why simplicity is your best growth strategy. [00:03:15] How I restarted my business from scratch and rebuilt to six figures. [00:06:45] Email Marketing and why I can assure you that you're not sending too many emails [00:13:10] The importance of standing out in a crowded market. [00:16:30] Facebook ads: friend, foe, or both? [00:25:50] Why Instagram is easier than you think when done right. [00:34:00] Diversifying your marketing strategies for long-term success. Big shout out to Vix Meldrew for this idea and also a shoutout to some other folks I mentioned in today's podcast episode: Million Dollar Emails by Kirsten Roldan Get Paid Podcast by Claire Pelletreau I currently have four places available for the January round of Peace + Profit - if you'd like to speak more about whether one of them is for you - you can reach out to me on Instagram or visit launcheasylife.com/mastermind.

As we head into the end of the year, I know many of us are gearing up for school holidays or the festive season. In Australia, it's our big break, and if you're in the U.S. or the UK, your major school holidays or holiday season might be approaching too. But let's face it: taking a break from business while juggling life and family can feel overwhelming, and for many mama CEOs, it means seeing momentum grind to a halt. Today, I'm diving into a better approach. We're talking about how to take intentional, strategic breaks so that your business continues to grow—even while you're enjoying holiday time. I'll share how I shifted from feeling constantly behind to having a business that sustains itself during my time off. It's all about planning, understanding lagging indicators in marketing, and making sure your revenue and visibility don't take a nosedive. Let's make 2025 your smoothest year yet! Here's What You'll Learn in This Episode: 00:02:00 Why going “momentum zero” during school breaks sets you back more than you think. 00:05:30 How to create sprint-rest cycles that work for part-time entrepreneurs and moms. 00:07:00 Setting up automated systems and recurring revenue streams to secure income even when you're off. 00:09:30 Reverse engineering your revenue goals and planning your promotional calendar ahead of time. 00:12:30 How to get ahead now in Q4, so you're not playing catch-up in February 2025. Links and Resources Mentioned: Apply for the Peace and Profit Mastermind Follow me on Instagram: @robynbirkin Schedule a call for early bird enrollment: Book Here

Today's episode is all about setting yourself up for a breakthrough 2025. We're getting reflective and strategic as I share five key considerations that will help you reach $250K+ in your business, while still having the freedom to live the life you truly want. Whether you're ready to refine your CEO mindset or simply need some inspiration, these practical tips are for you. So grab a journal, and let's get started. Here's what you'll learn in this episode: 00:02:30 Why it's crucial to design your business around the life you desire—not the other way around. 00:06:00 The difference between being a CEO versus running a “jobby” and how to step into true leadership. 00:10:00 The power of trusting yourself, making quicker decisions, and taking strategic action. 00:16:30 Why asking for help and letting go of guilt or pride can transform your personal and professional life. 00:27:00 How to future-proof your business for the unpredictable nature of mom life, from sick days to school holidays. Links and Resources Mentioned: Peace and Profit Mastermind Enrollment Follow me on Instagram: @robynbirkin Book recommendation: Unbound by Harriet Lerner My friend Laken Chinpoy's tips on boundaries and thriving relationships: Follow Laken here

Ever wanted to get a good sense of what your competitors are doing on Instagram that's working so you can get a sense of what you should be doing more of? If so, you're going to LOVE this little Chrome Extension. It's not *exactly* spying - but it is a giant eye opener that's going to help you get super dialled in on exactly what is actually working on Instagram without getting sucked into the so called ‘experts' who are telling you what's working, without the receipts. Want more? Apply for Peace & Profit Mastermind – Early Bird Enrollment Follow me on Instagram for updates and tips LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

This episode of Signature Online Course Secrets is

If you're ready to scale to multi-six figures in part-time hours and looking for a truly strategic and high support container - here where you can learn more about Peace + Profit Mastermind Click here to learn more Reminder: our early bird applications close 21 November.

Ever wondered how much you really should be investing in coaching, courses, and professional development for your business? Today, I'm addressing the elephant in the room: how to strategically invest in your business without wondering whether you're being swayed by the ‘always be investing' messaging of the coaching industry.  The truth is that I do believe sometimes you need to invest in your business, and that sometimes you need to invest far more than the standard narrative of 10% - and that there are going to be times when, if you don't, your business may shrivel up. But…. I also believe that sometimes you don't need to invest much, or even at all - and as someone who has more than 20 years' experience in business - it's about being strategic, understanding return on investment (and the cost of investing, as well as the cost of waiting or not addressing skills gaps) and planning like a CEO in your business. In this episode, I share the times when I've invested and the thought process I've used to do that, give you a glimpse into how I budget (and what that might look like for you as you enter 2025) and some big red flags on when not to invest. LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

WEBINAR REPLAY Available until 21 November BIG thanks to everyone who joined me live - I appreciate your time so much especially given the bigness of recent world events recently ♥️ If you were unable to attend live but still want to learn more about the BTS of my business and life - then it's my absolute pleasure to upload here as an audio version until 21 November, with the option to circle back to the video when you hear parts that you'd like to see the graphics for. I also want to mention that - my Instagram Swipes file and a PDF copy of these slides is available to you too - just DM me on Instagram with a screenshot of the replay and I'd be so happy to send both of those over to you. And of course - if you'd like to take advantage of our early bird opportunity to secure your place in the Mastermind from January - click here to learn more about the Mastermind

It's time for your 2025 Business Planning and I know that you want to make it as peaceful and profitable as possible!  In this episode, I'm walking you through the six-step planning process I personally use to help you lay the foundation for a profitable and peaceful 2025. Whether you're riding the wave of a stellar 2024 or feeling burnt out and uncertain, this is exactly the same process I use and it's designed to help you make really objective decisions, give you clarity, strategy, and the insights you need to make CEO decisions.  Episode Highlights: [00:02] – Introduction and why setting aside time to plan will transform your year [02:26] – Reflecting on 2024: Identify what worked, what didn't, and the hard truths that come with a year-end audit [03:46] – Step 1: Conducting a deep-dive review of your offers and identifying which are worth more of your energy [09:25] – Step 2: Setting revenue goals for 2025 and how to reverse-engineer your success from those numbers [15:04] – Step 3: Creating a promotions calendar and scaling your sales throughout the year [18:30] – The importance of mindset and how strategic budgeting can help you meet your growth goals [19:49] – Step 4: Establishing your KPIs and why tracking actions—not just outcomes—is key to achieving goals [24:57] – Step 5: Setting up project management systems for seamless execution [26:01] – Step 6: Identifying skill gaps and planning investments to help you achieve next-level growth Links & Resources: Free Masterclass TOMORROW: Create a Profitable and Peaceful 2025 (and come BTS of my business and life). Register here. Connect with me on Instagram: @RobynBirkin

Join our FREE TRAINING and come behind the scenes with me as I share the exact strategy, decisions and structure I've created that have allowed me to create a peaceful 'nothing is an emergency' style business in just 16 hours per week while juggling being the default parent, a renovation and being the company director in another business. This is the deep dive into someone's life you've been craving. Don't miss it. Click here to join: www.launcheasylife.com/bts

Want to increase the conversions of your online course sales page? Hint: Your BONUSES can do that for you. Tune into this super short and actionable episode and discover not only what to include in your online course bonuses but also how you can strategically use your bonus suite to increase conversions into your program. Want more? Download my 16 hour CEO Guide (and score an invite to my upcoming event) Dive deeper into the tools and tech I use in my business Join the waitlist for Peace + Profit

If you've ever felt like you're doing everything right and still not getting the results and growth that you want from your launches, this episode of Signature Online Course Secrets is for you. It is… so frustrating when all you want are bigger launches but it feels like no matter what you're doing, you're stuck in a revenue plateau. And I've been there. And you feel like you're doing absolutely everything on the launch ‘to-do list' But there's big names out there having million dollars launches while you're stuck at $10k - $20 per launch. What gives? Well… the hard truth is that after working with dozens of signature creators there are usually some gaps between the six and 7 figure launches… and those who are stuck at 4 and figure figure sales and I'm spilling the beans today of 7 of them in this podcast episode. If you want to learn what they're doing that you're not, listen in. You'll learn: The non-negotiables that high level CEO's have How they're creating more results (in less time) What you *think* nobody else is doing… but really all of the bigger names are Why a Mastermind is the best kept secret of the industry and how it could catapult your launches Ready to take the next step? Snag my FREE 16 Hour CEO Guide here and start earning more and working less Applications are opening for my Mastermind VERY soon - click here to join the Waitlist LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

You'll love this 5 minute Instagram Hack (it's going to save you sooo much time) If you're anything like me, you'll scroll Instagram and save posts and reels that you like as ‘inspiration' - but then how often do you ever go back and look at them when you're creating content? Or… if you do, how long are you just scrolling through and feeling like it's not actually saving you any time? Well - can I recommend you try THIS hack. Listen and find out

I don't know about you but I am low key obsessed with all of the behind the scenes of how other people run their online businesses. If you want to grow your online business - one of the absolute best ways to do that is to get in the room with people who are where you want to go and who have the types of businesses you want to create and learn from their behind the scenes because that's absolutely where the real gold lies. To that degree - each month in the Peace and Profit Mastermind I share a behind the scenes Engine Room Session with our squad so they too can learn exactly what we're working on in the business. One of the things I love seeing is who people have on their team, how they've hired them and what everyone is doing - so that's exactly what I'm diving into in this podcast. It's a whopper and I hope you absolutely LOVE IT Links Mentioned Download my 16 hour CEO Guide (and score an invite to my upcoming event) Dive deeper into the tools and tech I use in my business Join the waitlist for Peace + Profit LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I was on a Zoom call with a business bestie who looked at me in awe and said ‘wow you really do focus on peace in your business' - which got me thinking about how I really do live and breathe the concept of optimising both peace and profit - in both business and life in so many different ways. When you're constantly feeling disregulated in your business or everything feels complicated that's when you start spiralling, making poor decisions and… importantly - quitting. So in this episode I'm talking all about the 5 ways I create more peace in my business. You'll hear: The mindset hacks and mantra's that help me stay calm (even when the sh*t hits the fan) How software can be a major source of peace… or a major source of anxiety Why I don't believe evergreen funnels are less stressful (and what I do instead) Why I felt anxiety during the most recent school break Tune into this episode all about how I create more peace in my business (P.S. It's a goodie!) Links Mentioned Download my 16 hour CEO Guide (and score an invite to my upcoming event) Dive deeper into the tools and tech I use in my business Join the waitlist for Peace + Profit LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

As part of our Signature Program Bootcamp I went live in our Facebook Group with an Ask Anything Q+A and it's my pleasure to include the Replay here for you - if the sound is a little different to normal this is why. In this live I answer questions including  What to do if you're multi-passionate and how to select just one topic for your niche What to do if you have multiple courses that lead into one another Whether you should focus on growing your lead magnet first or your email list What to consider when you're choosing your business model And in case you missed it - the doors are closing imminently to my program, Launch Easy Life - here's all the details! LINKS + WORK WITH ROBYN Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more) Want to launch an online course? Jump on the waitlist here. Work with me in the Peace + Profit Mastermind 1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you've ever thought to yourself “I just want to be accessible” so everyone can afford your products and services or so you can impact more people in the world: stop. Because being accessible is killing your business Here's why: You're hoodwinked by the $27 and $67 offers online (and don't understand that they're not designed to be profitable) There are two low ticket models in the market right now. The first is what's called a SLO funnel (Self Liquidating Offer) and you'll typically see these all over Facebook Ads. And I know that sometimes that feels so much easier (and less scary) than offering a program at a higher price, but here's what you need to know: Those products are only designed to offset ad spend, not deliver a product. And, they're incredibly complex, so much so that I'd suggest they're one of the most advanced business models out there. When you purchase one of these products, you'll typically go through up to 50 iterations of the product before you find the right mix of Facebook Ads, Products and Sales Messaging (yes, I said Ads and Products with a plural).  That's because these products always require Facebook Ads, and what you don't typically see is that on the backend there are at least 3 more products - a bump offer (add-on at checkout), an OTO (one time offer) that is presented to you at the purchase thank you page, and a high ticket or signature product that these programs are designed to lead into. I filter every decision in my business through the lens of Peace + Profit Decisions. I ask myself: Is this the easiest path? Is this the quickest path? Is this the most probable path? To the peace + profit goals I have for my business: and in almost every scenario - the lower ticket programs are none of those. You're coming across as poor quality. Regardless of how life changing your content is, when you provide really “accessible pricing” - what you actually might be doing is repelling your Cloud 9 Clients because they don't believe the claims you make are as good as you say they are. You're leaving yourself no room to pay yourself. When you're not paying yourself enough in your business, you get burnt out really quickly. When you're rewarded for your business and it's worth your time, effort and energy: you have the motivation and financial support to continue and grow. You're not leaving any room to expand with ads or team If you have the dream to impact the world and grow (at all levels - not just financially) then the number 1 way to do that is to have enough wriggle room in your budget to not just pay yourself, but to also invest in advertising (ahhhh the dream of having leads and sales come through without you doing much at all - and saving so much time and energy), and saving time through adding team members such as a part-time VA. If you're only charging an ‘accessible' price, then you're going to struggle to be profitable and do those things. One of the most empowering concepts I've learned in business (which has helped me grow so much more) is to be ok with leaving money on the table and make peace with not having products and services that are for everyone. I focus on one to two core products at a peace + profit price that is perfect and high value for my Cloud 9 Clients and am ok if not everyone can afford to work with me. So how do I make peace with some people not having my paid support? Easy! Know what the most accessible price is?  It's free. I invest in recording this podcast one to two times per week I email my list once a week  I provide exceptional value in every one of my lead magnets And I show up with free value nearly every day on social media Every day, I'm sharing knowledge with the most accessible product: free products. And in doing that - I get to continue to grow and expand my business, deliver exceptional results to my clients and “be accessible” (and feel super at peace) to the people who cannot afford to work with me.

If you're snowed under with 1:1 clients, this episode is for you - it's a business remodel! I'm speaking in this episode about the 3 types of revenue you need in your online business if you want both peace + profit. If you primarily offer 1:1 services, your calendar might look like 5 - 7 back to back Zoom calls each and every day, and my friend… that is exhausting! It's also going to lead to burnout pretty fast and keep you tethered to your desk like a corporate zombie. The true joy of running an online business is that you get to attend Pilates on Friday, catch all of your kids athletics carnivals and catch up with your friends for coffee on a random Wednesday. So if that's you, I'm going to speak to the 3 types of revenue you need, that's going to allow you to not only reclaim the freedom in your schedule (and give you back SO much energy) but also ensure that you're continuing to grow your revenue (instead of being stuck at the $5k x single session revenue plateau. And if you're like yes, already! Then don't miss my Signature Program Bootcamp - join me for a LIVE 3 day bootcamp next week where together we'll completely map our your Signature Program - from pricing to your course promise, your modules breakdown to how to structure your payment plans. Click here to join our Bootcamp! LINKS + WORK WITH ROBYN Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more) Want to launch an online course? Jump on the waitlist here. Work with me in the Peace + Profit Mastermind 1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Over the years I've worked with so many providers who have had the dream to create ‘passive income' in their business by creating a course, and then turning it evergreen. And their desire for that has generally been because they want more peace in their business alongside profit. Unpopular opinion:going evergreen is not the answer. I'm a firm believer that live launches can feel spacious and bring you more peace and profit in your business. Tune in to find out exactly why. And if you'd like to join the waitlist for my program, Launch Easy Life, click here. LINKS + WORK WITH ROBYN Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more) Want to launch an online course? Jump on the waitlist here. Work with me in the Peace + Profit Mastermind 1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Well... this is it. The doors to the Peace + Profit Mastermind are closing and this is your last chance to apply to work with me over the next six months to scale your business to multi-six figures in part-time hours. Don't miss your chance to speak to me about how I can support you in your  business - ⁠here's all the details for Peace + Profit⁠. If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now LINKS + WORK WITH ROBYN ⁠Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching⁠ FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): ⁠@robynbirkin

Well... this is it. The doors to the Peace + Profit Mastermind are closing and this is your last chance to apply to work with me over the next six months to scale your business to multi-six figures in part-time hours. Don't miss your chance to speak to me about how I can support you in your  business - here's all the details for Peace + Profit. If you have ANY questions at all - don't walk, run and message me on Instagram @robynbirkin now LINKS + WORK WITH ROBYN Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more) Want to launch an online course? Jump on the waitlist here. Work with me in the Peace + Profit Mastermind 1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

DM me on Instagram @robybirkin If you'd like to full breakdown of this plan :-) Join Peace + Profit - my 6 month program established female service providers and course creators ready to break past the five figure plateau and scale to the Sweet Six with our Signature Success Framework, a big picture Strategy and a rock solid CEO mindset.  Doors closing 23 August Apply for Peace + Profit Reach out to me on Instagram In this episode, I'm breaking down a revenue simulation of exactly what I'd do to create a $50,000 Quarter in business - and I've based it conservatively - this is a great time in business to present offers to your clients, and importantly it's a really great time (if you do it right) to set up your business for the first quarter of the following year. It's obviously nuanced and depends on the offers and type of business you have but tune in to get an idea of how I'd generate $50k in Q4. And of course - it you'd like that kind of support in your business - the place to get it is within Peace + Profit (but doors are about to close so don't sleep on it!) LINKS + WORK WITH ROBYN Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more) Want to launch an online course? Jump on the waitlist here. Work with me in the Peace + Profit Mastermind 1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

Join Peace + Profit - my 6 month program established female service providers and course creators ready to break past the five figure plateau and scale to the Sweet Six with our Signature Success Framework, a big picture Strategy and a rock solid CEO mindset.  Doors closing 23 August Apply for Peace + Profit Reach out to me on Instagram LINKS + WORK WITH ROBYN Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more) Want to launch an online course? Jump on the waitlist here. Work with me in the Peace + Profit Mastermind 1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin