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Courtney Boyd Myers (Founder & CEO of AKUA) is an entrepreneur, environmentalist, writer, and new Mama to Romy Ocean. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company's Most Creative People in Business. She currently serves as an advisor to GreenWave. * Check out Inside Seaweed Newsletter! Just one short email per month, no spam and you can cancel at any time. Would you like to get a super short email from me every month, with three actionable insights for your seaweed business? I will search the seaweed industry for the most important lessons, the most useful conclusions and relevant actions, condensed into a half page that I will share with you, each month. It's easy to sign up and just as easy to cancel. If you'd like to give it a try, head over to insideseaweed.com * [2:55] Seaweed and food a one possible solution for climate change and environmental crisis [5:10] The spark and hopes behind starting a food brand, Akua. [10:30] Bringing an innovative product into the market: Akua's story and key lessons. [14:00] The Kelp Beta Burger Club: how Akua engaged with their audience and learn what they wanted. [17:05] How to build a successful food brand - advice for startups. [18:25] Does sustainability drives why consumers buy products? [21:10] Measuring positive environmental impact for a food brand. [22:15] Marketing and storytelling: how Akua's message and strategy evolved. [35:05] The risk in forcing the climate and sustainability message. [36:55] Dos, Don'ts and practical advice for entrepreneurs starting a food business. [42:00] Potential for using different seaweed species and regenerative food sources. [43:05] The importance of simplification where the seaweed supply chain is so complicated. [44:15] How are brain works around food and how to change perception. * Useful Links: Courtney's presentation given at Seagriculture in Portland. Courtney Boyd Myers: LinkedIn, Website, Blog, Twitter. Akua: Website, LinkedIn, Twitter, Instagram, Tik Tok, Facebook. * Get in touch on LinkedIn, Twitter, or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think! * Next year Seagriculture conferences: Seagriculture EU: 18 - 20 June 2024, Tórshavn, Faroe Islands Embark on a journey that is truly one of a kind! Seagriculture EU 2024 is not just a conference, it is a unique experience – a limited edition. Join the exclusive site visit to Ocean Rainforest: It will be a full-day trip to explore their facilities, experience a scenic drive on the Faroe Islands and gain insights from captivating presentations. Register until 1 December with Late Bird rates at www.seagriculture.eu Seagriculture USA: 11 - 12 September 2024, Ketchikan, Alaska Alaska's suitability for seaweed cultivation lies in its clean, cold, and nutrient-rich coastal waters, along with long daylight hours during the summer, making it an ideal environment for seaweed growth. On top of that Alaska is home to some of the most breathtaking natural landscapes in the world. Visiting Alaska can be an adventure of a lifetime, offering experiences and memories that will stay with you forever. Register until 31 December with Early Bird rates at www.seagriculture-usa.com
On this episode, we have Courtney Boyd Myers who is the Founder & CEO of AKUA. AKUA is supporting regenerative agriculture with their lineup of frozen, plant-based meat alternatives like burgers, crab cakes, and ground meat that are all made with regeneratively farmed kelp. In this episode, we learn how the brand pivoted from shelf-stable kelp jerky into frozen household mainstays, their exciting new partnership with Nickelodeon & Spongebob, plus Courtney shares her operating and fundraising journey as a mother and female founder. Episode Highlights:
Inside Startup Investing hosts Courtney Boyd Myers, the founder and CEO of AKUA, a company committed to transforming ocean farming into a mainstream source of food and offering consumers sustainable, plant-based options. Courtney shares the story of AKUA's origins, the challenges they've faced, their business model, and future goals. Highlights include… The discussion about the benefits of kelp as a superfood, the process of turning it into a delicious product, and AKUA's best-selling Kelp Burger. (02:30) She delves into AKUA's primary marketing channels and the effectiveness of Instagram for engagement and Facebook for customer acquisition. (04:12) Courtney addresses the supply chain costs related to growing kelp and the current oversupply in the kelp farming industry. (19:47) She highlights AKUA's climate goals and the potential of being an acquisition target for big CPG brands looking to fulfill their climate commitments. (21:23) Courtney shares her personal challenge of stepping into operations and finance roles, emphasizing the necessity of wearing many hats as a founder. (22:46)
Description:Today, Lee is joined by the Founder and CEO of AKUA, Courtney Boyd Myers. Courtney's career path has seen three separate tracks which collided in the form of the sustainable food brand, AKUA. Having grown up at the seaside in Connecticut, she has a deep love and appreciation for the ocean which, years later, manifested in her delicious, nutritious kelp burgers with numerous health and environmental benefits. In this episode, Courtney shares her entrepreneurship journey and recounts the pivotal moment when her passion and varied experience met. Tune in to learn about AKUA's genesis and development, from the research process and abandoned products to fundraising and exciting collaborations!Exclusive Deals from Our Sponsor:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.In This Episode You'll Hear About:[01:27] An introduction to Courtney Boyd Myers, Founder and CEO of AKUA.[02:47] Courtney's idyllic childhood growing up at the ocean in Connecticut, her unfulfilling education experience, and her varied career history.[12:25] The three phases of her career prior to launching AKUA, and what she learned from each venture.[16:34] Courtney's journey to becoming a founder: the pivotal moment her passion and experience collided to create AKUA.[19:19] What makes kelp such an interesting future food in the context of climate change, and why Courtney landed on burgers as a format.[26:25] The genesis and development of AKUA, from the research process and abandoned products to fundraising and collaborations.[35:48] Courtney shares crowdfunding and community-building resources and tips.[39:19] The most unexpected challenges of her entrepreneurship journey and what she would have done differently with the experience she has today.[43:47] How she's grown personally and professionally, as a leader.[46:12] Courtney shares a final piece of advice for entrepreneurs and fills us in on what's next for AKUA!To Find Out More:AKUACourtney Boyd MyersCourtney Boyd Myers on LinkedInCourtney Boyd Myers on TwitterForbesGeneral Assembly‘How to Rock a Republic Campaign'RepublicWefunderLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“I've gone from journalism to tech startups to food, which I don't necessarily think was as easy to do in our parents' generation and I think, for many reasons, it's a lot easier to do now.” —[0:09:30]“I had three separate career tracks prior to starting AKUA.” — [0:12:42]“I was a journalist for a long time and I had so much fun interviewing entrepreneurs and hearing their stories. That is where I got the exposure to entrepreneurship.” — [0:12:51]“Eventually I got the itch. I needed to know what it was like working for a startup, even if it meant leaving my career in journalism.” — [0:13:57]“A lot of times, as founders, we end up telling all the best parts about being a founder, and it's only recently that being vulnerable as a founder has been seen as okay. So I heard a lot of the highlights reels, especially as a journalist.” — [0:16:55]“Because the kelp goes through photosynthesis, it's sucking Co2 out of the water as it grows its body mass. So it's really helpful in the context of climate change in combatting acidification.” — [0:19:19] “If you think about growing food, most of the things you and I have on a daily basis require a lot of fresh water and dry land, and kelp requires neither. So it's a really interesting future food in the context of climate change.” — [0:19:33]“I wanted to figure out a way to get more people eating more kelp for so many reasons: health, environment, and supporting our farmers.” — [0:20:22]“I don't think in-person tastings are helpful … If the founder's in the room, throw out the results.” — [0:31:48]“We're turning to equity crowdfunding because I think it's going to be not only helpful for bringing in money, but also really helpful from a marketing perspective.” — [0:35:34]“I think that age-old ‘The dinner table's the greatest piece of connective technology' type of idea is something that really can't be overdone, especially post-COVID.” — [0:37:58]
The great thing about nature is how it just keeps on giving. Be it from land or sea, our sources for great nutrition are nothing short of abundant. Taking us deep into the ocean, Corinna Bellizzi is with Courtney Boyd Myers (AKA CBM), the CEO and CMO of AKUA—makers of the world's first kelp burgers. Courtney dives into our coastal waters and discusses how she discovered the power of algae for human nutrition. Who says farming and being plant-based are only for dry land? Tune in as you learn about ocean farming and the regenerative nature of kelp products. Spice up your diet and switch your veggie burgers to kelp. Join this episode to learn more! Key takeaways from this episode:Benefits of seaweed for nutritionHow kelp burgers differ from your standard veggie burgerThe regenerative nature of kelpWhy kelp products can be a unique alternative to plant-based nutrition Guest Social Links:Website: https://akua.coInstagram: https://www.instagram.com/lifeakua/TikTok: https://www.tiktok.com/@lifeakuaLinkedIn: https://www.linkedin.com/in/courtneyboydmyers/
We talk with Courtney Boyd Myers founder and CEO of Akua maker of vegan burgers made from kelp.https://akua.co/@lifeakua
Courtney Boyd Myers is the founder, CEO, and CMO of AKUA, the company making the world's first meat-alternative products made from kelp with regenerative ocean farming. On this episode of ITS, CBM and Ali talk about everything from kelp, to consumer taste buds, to meatless meat, to why it's so important to work hand in hand with your co-packer.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
Cultures around the world have been eating sea kelp for centuries, but in some places like America, the concept is quite new. Our next guest in the Hot Spot series is Courtney Boyd Myers, the co-founder and CEO of natural food startup Akua. Her company is known for making delicious and nutritious food products from kelp such as its fan favorite the Kelp burger with a mission to feed the planet sustainability while restoring the health of oceans. Unlike a lot of food tech products, the kelp burger is naturally dense nutrients like Vitamins A, B6, E, K, as well as Zinc, Calcium, Folate, Potassium, & Iron. Listen to this episode as we find out Courtney's personal driving factor to starting Akua, what tough lessons presented themselves along the way as a first time entrepreneur, and what we can expect from Akua's future innovations. For more info on Akua: https://bit.ly/3kORXGz Follow Akua on Instagram: https://bit.ly/3Dq4VBT Follow Courtney on Instagram: https://bit.ly/3kOpMYt For more info on The Art of Plating: https://bit.ly/3kEvQ6r Sign up for our Newsletter: https://bit.ly/2TrNfEg Follow The Art of Plating: https://bit.ly/3isPJLa Follow On The Pass: https://bit.ly/3BpHckD Follow our Host, Gabriel Ornelas: https://bit.ly/3hTpONC Ask about our creative agency, FARE: https://madebyfare.com
Today, we're talking with Courtney Boyd Myers, the founder of Akua. At Akua they're building a household brand for sustainable sea greens based foods including their delicious kelp jerkey and kelp burger. I loved talking about the future of food, kelp and about changing global travel landscape with Courtney in this conversation.To listen to more episodes and to stay connected, follow along athttps://www.buildthefuturepodcast.com/https://twitter.com/camwieseDon't forget to leave a review and subscribe.Have a great week and until next time, go build!
Kelp, algae and the state of our oceans...CEO and Founder of Akua, Courtney Boyd-Myers and I discuss all this and more on The Plantbased Business Hour. The Plantbased Business Hour is live every Tuesday at 1p PT on my Linkedin profile page. Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com.
Kelp, algae and the state of our oceans...CEO and Founder of Akua, Courtney Boyd-Myers and I discuss all this and more on The Plantbased Business Hour. The Plantbased Business Hour is live every Tuesday at 1p PT on my Linkedin profile page. Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com.
Can a burger be both healthy and sustainable? In this episode of Profit to the People, founder Courtney Boyd Myers joins us to talk about how she maxed out her million-dollar campaign through Republic and launched the world's first kelp burger with AKUA, a brand of sustainable sea greens-based foods.Courtney has been named one of Business Insider's 30 Most Important Women Under 30 In Tech and one of Business Insider's 100 Most Influential Tech Women on Twitter. In her quest to build a consumer market for seagreens, Courtney learned all about the environmental and economic benefits of growing kelp, a species of edible seaweed full of vitamins and minerals. She always wanted to pursue a career in something that would address climate change, and sea green-based foods proved to be the perfect fit.There's a shift happening in the way consumers are willing to spend their hard-earned dollars. And Courtney believes that more people are demanding more from brands regarding sustainability and health benefits every day. AKUA's mission is to address these demands by introducing a delicious, healthy, and environmentally friendly kelp burger.Tune in to this week's episode to learn more about Courtney's journey, her advice for newcomer entrepreneurs, and her aims to scale potentially one of the most important agricultural industries in the context of climate change. Key points discussed - Bringing profit back to the people (00:00)- Why kelp? Courtney's success story (02:36)- The most powerful tool than consumers have (07:15)- Why Courtney chose Republic for her crowdfunding campaign (09:30)- How do you face consumers who are unsure about trying sea greens? (13:35)- The importance of community building (14:34)- Courtney's advice to investors (17:20)- What does the future look like for AKUA? (21:18)- What does it mean to you to bring profit to the people? (22:11) Additional resourcesLearn more about AKUA and their work here:https://akua.co//To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review and let's bring profit back to the people together.Ready to start investing in your future? Then head over to www.republic.co and find a startup you're passionate about.Legal Disclaimer: The Securities and Exchange Commission (SEC) has qualified the offering statement that we have filed with the SEC. The information in that offering statement is more complete than the information we are providing now, and could differ in important ways. You must read the documents filed with the SEC before investing. The offering is being made only by means of its offering statement. This document shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. An indication of interest involves no obligation or commitment of any kind. Any person interested in investing in any offering of Props Tokens should review our disclosures and the publicly filed offering statement and the final offering circular that is part of that offering statement at http://offeringcircular.propsproject.com. YouNow is not registered, licensed or supervised as a broker dealer or investment adviser by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA) or any other financial regulatory authority or licensed to provide any financial advice or services.
On the heels of plant-based meat alternatives going mainstream, are you ready for the kelp burger? Join us in exploring the kelp market with Courtney Boyd Myers, founder, CEO, and CMO of AKUA. While the company is looking to change the plant-based scene with its kelp-based burgers, it also produces pasta and jerky that feature ocean-farmed kelp. Myers also talks about the inspiration behind AKUA's products, the investment landscape for the kelp market, and the outlook for growth. Hosted By: Chris Campbell More About Courtney Boyd Myers: Courtney Boyd Myers, who is a founder, CEO, and CMO of AKUA, is also an entrepreneur, environmentalist, and writer. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company's Most Creative People in Business. She currently serves as an advisor to GreenWave. She can be reached at cbm@akua.co. More About AKUA: AKUA creates foods that can feed the planet sustainably while reversing climate change, and restoring health to our world's oceans. All of our products are made from ocean-farmed kelp, which is one of the most healing and healthy forms of food on the planet. And we're in the business of making seaweeds - or, as we like to say - seagreens - taste delicious. To learn more about AKUA, please visit: https://akua.co/
Courtney Boyd Myers (CEO, CMO of AKUA) is an entrepreneur, environmentalist, and writer. Prior to launching AKUA, she helped build […]
“Regenerative goes one step beyond sustainability. It's making something better than you found it.” -Courtney Boyd Myers Episode Description: Did you know? Over 50 billion burgers are consumed annually in the US alone? If arranged in a straight line, they could circle the earth 32 times! It’s fair to say that humans love their burgers. Yet, there is much debate about just how (un)healthy and sustainable this unquestionable food favorite is for humans- and for our planet. The public has been introduced to alternative proteins and an increasing number of better-for-you substitutes. In this episode, Justine talks with Courtney Boyd Myers, the CEO and Co-Founder of AKUA, which just launched a much-hyped kelp burger! (Guess we can still enjoy burgers after all!) Kelp is one of the superfoods slowly gaining popularity in the market today. It’s overflowing with vitamins, antioxidants, and minerals that boost health- and its benefits are said to include revving the metabolism, helping the body absorb water, combating stress, protecting the heart, and ridding the body of cancer-causing free radicals. Courtney relates the genesis of this tasty and healthy meat alternative, describes the process of regenerative ocean farming and the potential kelp has in the future of food. Courtney also talks about how this innovation has provided an opportunity for AKUA to promote health and give back to the people, the community, and the environment. Tune in and discover more interesting facts about seaweeds, regenerative aquaculture and seafood alternatives! Connect with Courtney: Courtney Boyd Myers is the CEO and Co-Founder of AKUA, a company that produces tasty and healthy burgers from kelp. AKUA utilizes regenerative aquaculture for their kelp farm, which is healthy for the planet and can also reverse the effects of climate change. Courtney is an investor in Public, which she describes as a ‘new age version of a trading service our parents used.’ She says that she’s online on Public every day and folks can reach out to her there to chat about what’s going on in the markets. Courtney is an avid kite surfer, swimmer, & rebel mermaid at heart. She is happiest in flippers or bare feet. She is "mostly vegan" but being married to a Frenchman means every once in a while, she sneaks in some fine cheese! Website Facebook Twitter Instagram Public Connect with Justine: Website Facebook Instagram LinkedIn Connect with NextGenChef: Website Facebook Twitter Instagram YouTube NextGenChef App Episode Highlights: 05:00 AKUA and Regenerative Ocean Farming 10:00 Why Seaweeds? 17:00 Go Community! 21:48 3 Big Changes in the Food industry 27:03 Amazing Seaweed and Aquaculture Facts 34:20 The Future of Alternative Seafood
Follow Courtney Boyd on Instagram, Facebook and check out her Website!Follow AKUA on Instagram, Facebook, Twitter and check out their Website!Follow us on Instagram and on Twitter!Created by SOUR, this podcast is part of the studio's "Future of X,Y,Z" research, where the collaborative discussion outcomes serve as the base for the futuristic concepts built in line with the studio's mission of solving urban, social and environmental problems through intelligent designs.Make sure to visit our website - podcast.whatswrongwith.xyz- and subscribe to the show on Apple Podcasts, Spotify, or Google Podcasts so you never miss an episode. If you found value in this show, we would appreciate it if you could head over to iTunes to rate and leave a review – or you can simply tell your friends about the show!Don’t forget to join us next week for another episode. Thank you for listening!
“I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD“Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD“And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not move at that pace.” @cbm #DTCPOD“There's an initial boom when you launch and then waves of booms with periods to mellow out. That’s how we've done a pretty good job at keeping that momentum going.” @cbm #DTCPOD“We post every day on Instagram. We're commenting on other people's posts. And I think that engagement is really important.” @cbm #DTCPODWe Speak About:[01:20] About Courtney and AKUA[03:20] AKUA’s history in crowdfunding[07:15] Developing the initial Kelp Jerky product[10:55] The sustainability of using kelp[13:45] Courtney’s transition from tech to food[15:35] Building a community with your brand[19:40] Richard Branson’s testimony for AKUA[23:50] Advice for other founders[25:45] What’s next for AKUAProduct lines can be both sustainable and successful. Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp. Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp. AKUA utilized crowdfunding to expose their product and build an online community surrounding their brand. Kelp is both a sustainable source of food, but it is extremely high in nutritional value. The Kelp Jerky was their first product, trying to start with a dried, shelf stable product for their customers and later expand into other meat alternatives. Building an online community is important in developing your brand. The transition from the tech industry to the food industry for Courtney. One of the biggest challenges was the differences in pace between tech and food, but building a community was essential to Courtney’s success. Creating a product was difficult for Courtney and she underestimated the product development timeline. She created a facebook group to foster growth and build the community for her brand. Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product. Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Courtney on Instagram: https://www.instagram.com/cbm/AKUA’s website: https://akua.co/AKUA’s Republic Page: https://republic.co/akuaFollow AKUA on Instagram: https://www.instagram.com/lifeakua/Follow AKUA on Twitter: https://twitter.com/lifeakua
See full summary and quotes here: https://medium.com/impact-everywhere/courtney-boyd-myers-community-and-kelp-podcast-61446690396aWhether you’re fighting against climate change or concerned about animal welfare, sinking your teeth into a kelp burger is a great place to start. Today we sit with AKUA Founder Courtney Boyd Myers, a visionary whose company promotes sustainable agriculture. As an added bonus, her ocean farming practices keep fishermen employed without harming sea creatures. Having had great success with her first product, kelp jerky, Courtney and her team wanted to create something bigger and better— enter the kelp burger. To kick our conversation off, Courtney talks about the magic behind kelp and its sea vegetable superpowers.After hearing about its nutritional benefits, and why it’s planet-friendly, we then dive into Courtney’s history in the food industry. She tells us about the lessons she learned from the startup world, as well as how to create a profitable business while remaining ethical. Toward the end of the episode, we turn away from AKUA’s sustainable food mission to look at Courtney’s life in more detail. She opens up about her history, shares valuable tips, and talks to us about lessons she’s learned and mistakes she won’t make again. So join us and sink your teeth into this episode at one of the following links:Subscribe on SpotifySubscribe on Google PodcastsSubscribe on Apple Podcasts
Courtney Boyd Myers is the founder of AKUA, whose kelp jerky product has surged in popularity since launching in 2019. We caught up with Courtney to hear how her journey's been so far and why kelp is a food trend to watch in the year ahead.
AKUA is 'Fighting climate change with every bite'; A 100% vegan, nutrient dense, protein and fiber packed snack made with all clean-label ingredients including ocean-farmed kelp from Maine, U.S.A, top quality shiitake mushrooms, and superfoods like nori, turmeric, spirulina, and more. Follow AKUA on FB/IG: @lifeakua Follow Courtney on IG: @cbm Purchase Kelp products: www.akua.co Eco-Conscious Diver www.eco-consciousdiver.com Follow us on IG/FB: @ecoconsciousdiver Follow Caitlin on IG/FB: @seacaitlinmccall Email: caitlin@eco-consciousdiver.com
Welcome back to Kweencast, by @avokween. Today, I chat with Courtney Boyd Myers, founder and CEO of Akua — the first-ever kelp jerky. Courtney started as a journalist at Forbes, and found herself starting a kelp movement. We talk about: Why kelp jerky?Why it's okay to not be productive 24/7 in a global pandemicTips for those looking to start their own bizLong-distance relationshipsand more ! Courtney was also gracious to give Kweencast listeners a 20% discount off their first order of Akua! Use code AKUALOVE to try (my favorite is the BBQ!)Thank you kweens so much for listening — and as always, my DMs are always open if you have feedback or questions. Have a beautiful week!
This week in natural, conscious and better-for-you brands and marketing is AKUA. Eco Echo interviews Courtney Boyd Myers, Founder of AKUA, maker of delicious Kelp jerky, pasta and soon, kelp burgers. What we cover in this episode: - Kelp as a regenerative resource & climate-negative superfood - Finding a future market for a future food - How to pursue a bold idea without a clear product development path or big budget- Figuring out challenging supply chains, production, retailer & marketing strategy- What her experiences at Four Sigmatic taught her about story-telling - Amazon, Thrive Market and very specialty retail - The one tool every founder needs - BONUS: discount code!And so much more.AKUA believes you should kelp yourself and we agree. Check out this episode and subscribe.Support the show (http://ecoecho.substack.com)
Resources:1). CBM on Instagram2). Akua on Instagram3). Akua's website4). Summit's website As always, this episode with time-stamp notes is available at my website at www.portfoliocareerpodcast.com.
Katherine Sprung goes through the good, bad, and ugly online ratings and reviews of guest business owners in the food and beverage industry, in an open conversation. Expect honesty, comedy, and insight into the world of hospitality and its customers. Katherine Sprung, a 5 year business owner in the food industry, with 4 additional years of hospitality experience, working in restaurants and bars, invites a guest on the show, to go through their Yelp/Google/online reviews, discuss customer interactions, what it's like to be a business owner, and everything in between.
This time on the podcast we have a special guest Courtney Boyd Myers from AKUA, a company that makes kelp jerky. Jack interviews Courtney about the product itself, how it came to be and why they need chefs. They also talk about the efforts the company makes to keep production [...]
On Episode 14 Henry and special guest Dave Grossman dive in to Aquaculture with James Weidner of Panasea and Courtney Boyd Myers of Akua, discussing ocean farming, kelp, and sea cucumbers. Learn more about how ocean farming can save the world and what products you can purchase which support it!
Courtney Boyd Myers (aka CBM) is the co-founder of AKUA, a business on a mission to bring sustainable sea greens to the consumer market through kelp jerky. After learning about the immense environmental benefits of ocean farming kelp, CBM made it her mission to create a commercial want. She saw a clear market need for tasty, healthy, plant based jerky, thus AKUA was born. Brian and CBM discuss the benefits of sustainable ocean farming, how to communicate your brand story, and the importance of marketing. There’s a lot to learn in this episode so keep your ears open. To learn more about the benefits of kelp on both your body and the environment check out AKUA @lifeakua on Instagram or at akua.co. You can keep up with CBM and her kitesurfing adventures @CBM on Instagram and on Twitter. To get further inspired check out @away and their founder Jen Rubio @jennifer or @thisisaday for all your travel and sustainable fashion needs. If you’re into girls being given the opportunity to shape the future of tech check out kodewithklossy.com to learn more about how Karlie Kloss is paving the way for more female engineers. Till next week!
I spoke to Courtney Boyd Myers a few weeks ago about working to create a vertically-integrated food company from scratch, the power of building community through Summit Series, and how she got the idea to make kelp jerky. No intro in this episode as I am a sick boy this week and my voice is gone :)
Courtney Boyd Myers began her career writing for Forbes Magazine and the Huffington Post and is now a member of the Number 10 Downing Street and Tech City's Advisory board