Podcasts about product quality

Imagine transitioning from the fast-paced world of investment banking to pioneering a clean cannabis brand. That's exactly what Dayj Pilla did, and her journey is nothing short of inspiring. In our latest episode of the Business Legacy Podcast, Dayj invites us into her world, sharing how her formative years at the University of Virginia and a pivotal internship at JP Morgan during the 2008 financial crisis shaped her career path. Despite her success in finance, Dayj felt the entrepreneurial pull, driven by her father's small business influence and her own desire for a more meaningful pursuit. Her story is a testament to resilience and the courage to follow one's passion into uncharted territories. Listeners will gain insights into the world of clean cannabis as Dayj discusses her experiences in identifying harmful industry practices and the innovative steps her brand, TribeTokes, has taken to ensure transparency and product safety. Dayj shares how focusing on quality and customer education has not only set her brand apart but also built a loyal community of informed consumers. She candidly addresses the challenges of being a trailblazer in a burgeoning market, from product development to navigating regulatory landscapes, all while maintaining a commitment to ethical practices and consumer well-being. Beyond business, Dayj opens up about the balancing act between entrepreneurship and family life. She reflects on how her career shifts have impacted her family dynamics and the conscious effort required to be present with her children. Dayj's journey reveals the intricacies of such a balance, where personal and professional worlds intersect. This episode is filled with wisdom, authenticity, and a powerful narrative of creating a lasting legacy in the cannabis industry, leaving listeners inspired by Dayj's dedication and vision. Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast 00:00:30 - Dayj Pilla's Early Life and Academic Years at the University of Virginia 00:01:45 - Experience as an Investment Banker during the 2008 Financial Crisis 00:03:15 - Transition to Entrepreneurship and Real-Life MBA Experience 00:05:14 - Navigating the Clean Cannabis Market and Starting TribeTokes 00:06:45 - Importance of Transparency and Quality in Cannabis Products 00:09:42 - Challenges and Rewards of Entrepreneurship in the Cannabis Industry 00:11:10 - Customer Feedback and Its Role in Product Development 00:12:30 - Expanding into New Markets: New York and New Jersey Prospects 00:14:41 - Balancing Business and Family Life 00:16:00 - Insights on Being Present with Family and Limiting Phone Use 00:17:30 - Reflecting on Career Journey and Personal Growth 00:19:00 - Conclusion and Final Thoughts from Dayj Pilla 00:20:30 - Closing Remarks and Where to Find More Information About TribeTokes Episode Resources: Find out more about Dayj and the well-known cannabis here: https://tribetokes.com/ Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Justin interviews John Baldwin of Discount Tire. Justin and John explore risk management topics, including Tire Safety Month, tire safety education of customers, and the tire selection tool he developed, Treadwell. John shares information about ongoing projects at Discount Tire and also his work on the board of the Tire Recycling Foundation. Listen to gain awareness of how tire selection can be a safety factor in your ERM program.   Key Takeaways: [:01] About RIMS and RIMScast. [:17] About this episode of RIMScast. Our guest is John Baldwin of Discount Tire. He's joining us for National Safety Month and National Tire Safety Month here in June 2025. We're going to learn about the risk tool that he developed at Discount Tire. [:49] RIMS-CRMP Workshops! The next RIMS-CRMP Exam Prep Workshop will be presented in conjunction with NAIT on June 10th and 11th. Register by June 9th. That course will be led by former RIMS President, Nowell Seaman. [1:11] Links to these courses can be found on the Certification Page of RIMS.org and through this episode's show notes. [1:18] Virtual Workshops! On June 12th, Pat Saporito will host “Managing Data for ERM”, and she will return on June 26th to present the very popular new course, “Generative AI for Risk Management”. [1:35] A link to the full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's show notes. [1:47] We have a special new 12-week virtual workshop course, The Advanced Enterprise Risk Management (ERM) Certificate Program, instructed by James Lam, one of the most famous Chief Risk Officers in the world! [2:04] He will lead an intensive 12-week program, beginning July 16th, bi-weekly until September 2025. Registration closes on July 7th. [2:17] James will join us next week to discuss this program and his ERM philosophy. Check out the link in this episode's show notes and the Education page of RIMS.org. Register today before we reach virtual capacity! [2:33] On with the show! It's our first episode of June 2025. That means that it is National Safety Month here in the U.S. and also Tire Safety Month. I was delighted to book today's guest, John Baldwin, PhD. He is the Chief Product and Technical Officer of Discount Tire. [2:56] He developed a risk tool for Discount Tire called Treadwell. This is the company's personalized tire recommendation tool. [3:05] Treadwell utilizes extensive real-world testing data, including nearly a million tread depth measurements annually and evaluations of dozens of new tire models each year. [3:17] John is also a member of the Enterprise Risk Committee at Discount Tire, so we will also learn about his risk philosophies and his efforts to bolster sustainability when it comes to tires, tire manufacturing, and tire recycling. [3:33] Interview! John Baldwin, welcome to RIMScast! [3:52] John says risk management is like safety. You incorporate it in every decision you make. It's good to make it part of the daily oxygen. [4:10] John started consulting with Discount Tire in 2007 and became full-time in 2012. [4:25] John is a Senior Vice President and Chief Product and Technical Strategist. He's responsible for the fitment guide on the website. Discount Tire measures each vehicle it can and puts that in the fitment guide. [4:56] They consider product quality and performance. They test tires, wheels, and lug nuts, before offering them for sale. John's background is technical. [5:10] John is also in charge of sustainability and government affairs. [5:24] John has a bachelor's degree in chemistry and a PhD in polymer science, the study of plastics and rubber. He was at 3M for a lot of years working on filter media for filter masks, which had a resurgence 25 years after he left. [5:49] John went to automotive working in adhesives. He was hired by Ford. He was at Ford when the Ford Firestone recall happened. He got drafted onto the Root Cause Team, to find out what was going on with the tires because of his background. [6:08] John worked in advanced manufacturing on a cross-functional team. [6:22] John's advice to folks coming up in a company is “Saying No is career-limiting.” He had said No a lot, at the beginning of his career. When he started saying Yes, things changed. [6:38] Coming from the larger companies where he had worked, John says the vibe at family-owned Discount Tire is an entrepreneurial spirit. There's a lot less bureaucracy. You go talk to people to get things done. It's very comfortable for John. [6:58] John says Discount Tire is for everyone but the people who thrive here are more self-starting, think it out, and occasionally color outside the lines. It's nice. You learn a lot. [7:13] John has a small group of about 25 people. They are cohorts of the risk group. The risk group collects and manages thought processes and information. The people who own the risks have to take care of them. The risk group shares a framework for them to manage risks. [8:23] John is on the Enterprise Risk Committee. It's a group of the different functional areas, Technical Fitment, Real Estate, IT, Cybersecurity, Store Management, Product Quality, Legal, HR, and other areas from around the corporation represented. [8:52] The Enterprise Risk Committee is one level below the Steering Committee. They use a tool called Riskonnect. They analyze and bring the risks to the Steering Committee. Justin and John first connected through the last Riskonnect webinar! [9:46] There are technical issues in managing the stores, including customer safety. Customer safety is a founding philosophy at Discount Tire. Customer safety is the first consideration. [10:21] When John first came on board at Discount Tire, it was after the Firestone Tire recall and Discount Tire focused on tire quality. Everyone at Purchasing hated him for being “Dr. No.” He told them: Let's put a process together where we validate whom we're buying from. [10:51] He said, we validate the quality of the tires and wheels that we're buying and that frees you up. We could entertain buying from people we would never have entertained buying from because they meet our criteria. Suddenly, it goes from closing the box to expanding the box. [11:07] That's how we have to get people thinking. Once you have the process down, it unburdens you. It allows you to take more risks because you have a way of assessing what the risk is and doing something about it. [11:34] June is Tire Safety Month, promoted by the NHTSA. John is planning on a visit there next week. Tire Safety Month is an opportunity to engage and ask customers: Have you looked at your tires? Do you know what your air pressure is? Discount Tire does free air checks and fills. [12:20] One of the number one things for safety is making sure you have plenty of air in your tires. Most people don't think about it or check it. Talk with customers about tire tread depth and why there are treads. [12:54] Tire Safety Month is June because school is over and people will be taking road trips. Be aware of your tires. Check your air pressure and tread depth. The tread is essential for driving in rain or snow so you don't hydroplane and you can brake properly. Get your tires checked. [13:47] These things matter. There's a reason tires are designed the way they are. The public generally doesn't know. When John started working in tires he had no idea they came in different sizes. Everybody has a first day at work. [14:26] People generally don't change tires on their own, because you need a machine. [14:34] Plug Time! RIMS Webinars! On June 5th, Zywave joins us to discuss “Today's Escalating Risk Trajectory: What's the Cause and What's the Solution?”. [14:49] On June 17th, Origami Risk returns to present “Strategic Risk Financing in an Unstable Economy: Leveraging Technology for Efficiency and Cost Reduction”. [15:00] More webinars will be announced soon and added to the RIMS.org/Webinars page. Go there to register. Registration is complimentary for RIMS members. [15:11] Are you a summer intern and interested in learning more about career opportunities in the insurance industry? Are you based in the Greater Chicago area? If so, join Chicago RIMS in a free event sponsored by Origami Risk. [15:29] Students and insurance professionals will come together to explore the wide variety of career paths in insurance and the captive industry. This event will provide you with valuable insights into the industry and allow you to start building your network with peers in the area. [15:44] This is an opportunity to learn from industry experts and kickstart your career in insurance. Register at ChicagoRIMS.org and mark your calendar for this free event on July 10th at 3:30 p.m. at 222 N LaSalle, STE 2100 in Chicago, IL. [16:04] Let's Return to Our Conversation with John Baldwin of Discount Tire!  [16:23] John points out mistakes in tire safety and maintenance. Are you overloading your vehicle? If you pull a trailer, are you loading the trailer correctly? Are you overdriving your abilities in bad weather? It's not about going fast, it's about stopping fast and being able to steer. [16:57] Be mindful of the conditions around you and how other people are driving. Most people tend to overestimate their abilities, especially if they're not in those conditions often. [17:19] Fleet safety is another topic. You have to pay attention to the details. [18:10] Discount Tire is a large purchaser of tires. Tire salesmen came in and boasted about their tires and downplayed their competition's tires. Discount Tire didn't have a basis for pushing back so they hired a driver and started testing the tires. They got warranty information. [18:39] A year after Discount Tire started testing tires for internal information, Chief Strategy Officer Dave Ginsberg, a data scientist, joined Discount Tire. He was thinking of an algorithm to help people pick tires. John told him of the data they gathered to help Discount Tire pick tires. [19:10] Both Discount Tire and the consumers have the same problem, what to buy. There's a lot out there. David put together the math behind Treadwell, and John's team generated the data. It's based on what you drive, where you drive, and how you drive, on city roads or a highway. [19:48] Not every car is a commuter. Some people just drive on the weekend. On different cars, different trim levels come with different tire sizes and wheel sizes. A key issue is what mileage you can expect. Discount Tire does free rotations. That gives them data on how long a tire lasts. [20:41] Discount Tire tests in winter and rain. They also test worn tires that they've buffed down to 4/32nds and test them in the wet. Tires are only new for the first couple thousand miles. Then various changes occur in how your tires perform over time. [21:11] So that's what we're trying to get at with people. We've changed a lot about how the tire industry's looking and talking about that, all for the customer, to relay to you how this is going to work over the life of your tire. [21:26] There are annual evaluations of over 75 new tire models each year. When Cooper was bought by Goodyear, the track Discount Tire was using for testing became redundant for Goodyear, so Discount Tire purchased it. They have a third-party test for them. [22:16] John tells tire manufacturers that Discount Tire uses Treadwell internally when talking about what tires to buy. It's the same version and data that consumers see. It's a unique tool. [22:58] There were some other sellers doing testing. Tire Rack was one of them. Discount Tire bought Tire Rack at the beginning of '22. They continue to do testing. Tire Rack is for the in-depth enthusiast. [24:08] Discount Tire is for the consumer who needs a tire but doesn't know a lot about tires, doesn't have a lot of time, and doesn't want to get ripped off. There's a lot of technical data. Discount Tire Treadwell quickly boils it down to suggest which tire the customer should buy. [24:18] Another point about Treadwell is that it has nothing to do with the cost of the tire or how much money Discount Tire makes from the sale. It's about the performance of the tire. It encourages the customer to look down the list for the diamond in the rough. It's a good tool. [24:49] The tire manufacturers have looked at the tool and said they want to win at Treadwell. It's impossible to do. The local weather affects the algorithm. Chances are, a good tire in Arizona is not a good tire in Minnesota because of the weather. Treadwell is objective. [25:31] Treadwell took two years to launch from conception. They had to get enough data from the stores in the field and enough testing to launch a small subset of tires. Now, they have almost every tire tested or it's on the list to get tested. When a new tire comes, they test it. [26:16] One of the things Discount Tire found is that it took some time after launch for the store managers to buy into using it with customers. They didn't understand it was a real tool. [26:40] In the last year or so, Discount Tire has started taking store managers through Treadwell to be tire evaluators for a day, testing at the track. They get a T-shirt, The Treadwell Experience. It has been game-changing. The tool has been embraced internally. [27:32] One of the store managers said Treadwell is like having a test track behind every store. [27:41] Plug Time! The very first RIMS Texas Regional Conference will be held from August 4th through the 6th in San Antonio at the Henry B. González Convention Center. Early Bird Registration is now open through June 7th. Save up to 20% on a Full-Conference Pass. [28:03] Hotel cut-off for the discounted rate is available through July 7th. The full Conference Agenda is now live so you can start planning your experience. Don't miss the post-conference workshop, the RIMS-CRMP Exam Prep Course, available onsite. [28:19] Also register by June 7th for your Early Bird Registration and save $200. Any chapter member can attend and anyone who is not a RIMS member has to email RIMStexas@RIMS.org to request a unique registration code. Links are in this episode's show notes. [28:39] You can also visit the Events Page of RIMS.org for more information. We look forward to seeing you in Texas! [28:47] About the Spencer Educational Foundation's Grants program. Spencer's goal to help build a talent pipeline of risk management and insurance professionals is achieved, in part, by its collaboration with risk management and insurance educators across the U.S. and Canada. [29:04] Since 2010, Spencer has awarded over $3.3 million in General Grants to support over 130 student-centered experiential learning initiatives at universities and RMI non-profits. Spencer's 2026 application process is now open through July 30th, 2025. [29:25] General Grant awardees are typically notified at the end of October. Learn more about Spencer's General Grants through the Programs tab of SpencerEd.org. [29:35] Let's Return to the Conclusion of My Interview with Discount Tire's John Baldwin! [30:01] Discount Tire tests rolling resistance; how much fuel or energy per mile one tire absorbs, vs. another tire. Tires that roll easier don't take as much fuel. With battery vehicles, range is a big deal. Tire rolling resistance ranking for electric vehicles is incorporated into the algorithm. [30:47] If you have the same tire, size, construction, and everything, one on a gas vehicle and one on an electric vehicle, there is typically 10 to 15% faster wear on the battery vehicle because of the weight and a little bit of the torque. They factor the car in for the mileage estimation. [31:15] Noise becomes more of a consideration with electric vehicles because there's no engine noise. The whirring noise electric cars make is added so they're not completely silent. [31:49] Amazon made a big commitment to electric vehicles with Rivian. A lot of Uber drivers are starting to use Model 3 vehicles. There is a trend toward hybrid gas/electric vehicles. [32:41] Treadwell is testing off-road tires. If you take a truck out in the mud, you want a tire that works in the mud and rocks. Treadwell just expanded into testing winter tires. [33:27] Discount Tire is thinking about working with Tire Rack to rank summer tires and more. [33:52] John is on the Board of Directors of the Tire Recycling Foundation. The foundation is jointly put together through the United States Tire Manufacturing Association and also the Tire Industry Association, the retailers. [34:17] We need to find more recycling uses for tires. Twenty percent of scrap tires that come off today are landfilled. Thirty percent are burned in kilns. Fifteen percent are sold used. Used tires are not optimized for safety. [34:51] Is there a way to recycle these tires back into tires rubber-modified asphalt, or mats? There are so many other things you can do with tires besides burning them and burying them. [35:12] To go into asphalt, tires are ground up and then added to the mix. It's a different process, which when done right, provides a quieter surface with a better grip and it lasts longer. It's a good use of tires and would take care of the scrap tire problem. [35:37] Being in the Tire Recycling Foundation complements John's job at Discount Tire. How to recycle tires has been a problem in the U.S. tire industry for 100 years. [36:34] Municipalities sometimes have a Waste Date to drop off your hazardous waste. Instead of taking it there, you can bring it to a Discount Tire or a competitor. Then it will be recycled. [38:04] People can go to TireRecyclingFoundation.org for more information. It's a broad-based coalition. [38:59] John, it has been a real pleasure to speak with you. It's been illuminating. I'm glad that we're shining a lot on how important tires are to our daily lives and the supply chain. I don't know that we've ever done an episode devoted to tires! This is super cool for us at RIMS! [39:22] Special thanks again to John Baldwin of Discount Tire for joining us. [39:26] I've got links in this episode's show notes for information about Treadwell, the Tire Recycling Foundation, and Discount Tire's appearance on the RIMS Riskonnect on April 24th, 2025 webinar, “Better Together: The Marriage of Insurable Risk and Business Continuity”. [39:46] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [40:13] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [40:32] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [40:49] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [41:05] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [41:19] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [41:27] Thank you all for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Links: RIMS Texas Regional 2025 — August 4‒6 | Advance registration rates are now open. RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Risk Management magazine RIMS Now The Strategic and Enterprise Risk Center Spencer Educational Foundation — General Grants 2026 — Application Deadline July 30, 2025 RIMS-CRMP Advanced Enterprise Risk Management (ERM) Certificate Program — Featuring Instructor James Lam! Register by July 7. | Bi-weekly course begins July 16. Tire Safety Month — NHTSA The Tire Recycling Foundation “All About Treadwell” — John Baldwin Interview “Better Together: The Marriage of Insurable Risk and Business Continuity” — A RIMS Webinar, Sponsored by Riskonnect and featuring Discount Tire (April 24, 2025) RIMS Webinars: RIMS.org/Webinars “Today's Escalating Risk Trajectory: What's the Cause & What's the Solution?” | Sponsored by Zywave | June 5, 2025 “Strategic Risk Financing in an Unstable Economy: Leveraging Technology for Efficiency and Cost Reduction” | Sponsored by Origami Risk | June 17, 2025   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP Exam Prep Virtual Workshop — June 10‒11, 2025 | Presented by RIMS and NAIT Full RIMS-CRMP Prep Course Schedule “Managing Data for ERM” | June 12 | Instructor: Pat Saporito  “Generative AI for Risk Management” | June 26 | Instructor: Pat Saporito See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “Company Safety and RIMS Chapter Leadership with Tamieka Weeks” “Safety and Preparedness in 2024 with National Safety Council CEO Lorraine Martin” “Traffic Awareness with Carol Fritzsche of Subaru of America” “Fleet Safety with NETS Executive Director Susan Gillies-Hipp” (2022)   Sponsored RIMScast Episodes: “The New Reality of Risk Engineering: From Code Compliance to Resilience” | Sponsored by AXA XL (New!) “Change Management: AI's Role in Loss Control and Property Insurance” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Demystifying Multinational Fronting Insurance Programs” | Sponsored by Zurich “Understanding Third-Party Litigation Funding” | Sponsored by Zurich “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Kristen Peed!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: John M Baldwin, PhD, Chief Product & Technical Officer, Discount Tire   Production and engineering provided by Podfly.  

Chapters 00:00 Introduction to Victoria Williams and Her Journey03:04 The Impact of Family Background on Entrepreneurial Spirit05:46 Navigating the Cannabis Industry: Education and Advocacy08:54 Understanding Social Equity in Cannabis Licensing11:52 The Evolution of Wake and Vape: From Idea to Brand15:00 Challenges Faced in the Cannabis Business17:57 Lessons Learned and Future Aspirations24:07 The Birth of Wake and Vape27:42 Branding and Packaging Insights30:29 Understanding Product Quality32:08 Overcoming Market Skepticism34:10 Empowering Women in Cannabis37:15 Current Challenges in the Cannabis Market38:51 Advice for Aspiring Entrepreneurs41:15 Defining Success 

This episode marks the fifth and final installment in the Ashley's 'Right to Win' Boot Camp series on Stories from the River, hosted by Charlie Malouf. The focus of this series is a four-day intensive training held across eight host locations, aimed at elevating the product knowledge and confidence of Broad River's Memory Makers. Charlie interviews Kensley Phillips, Jim Walker, and Josh Hatchell from the Flagship Enterprise, along with Angel Santana from the Rock Hill Raiders, as they reflect on their biggest takeaways and practical insights from the Boot Camp. The Memory Makers emphasize how the training dramatically increased their understanding of Ashley's product quality, manufacturing processes, and competitive advantages, inspiring pride and confidence in representing the brand. Throughout the discussion, the Memory Makers share how the training went beyond typical product information, delving into the benefits behind each feature and offering new strategies to help customers connect with Ashley's story of quality, sustainability, and innovation. They highlight the value of continuous learning, the impact of intentional investment in their growth, and a deep sense of belonging within Broad River. The Boot Camp not only revitalized their passion for customer interaction but also equipped them with new language and knowledge, empowering them to stand out on the sales floor and contribute to Broad River's ongoing success.  There's enthusiastic anticipation for future sessions, with the group agreeing that ongoing education is vital for personal and professional growth in a Memory Maker's journey. Previous episodes in this Ashley's 'Right to Win' Boot Camp Series:  Product Smart, People Driven, Purpose Fueled: Mobilizing Ashley's 'Right to Win' Boot Camp - https://www.youtube.com/watch?v=Owyi81Q9dOU      Ashley's Right to Win Boot Camp is a Force Multiplier - https://www.youtube.com/watch?v=MHhcdcNEG4o    Power in Preparation: Inside the Product Knowledge Boot Camp with Chris Berrier: https://youtu.be/MLKum9AwskI    Memory Makers On Sustainability, Innovation and Product Quality at Ashley's 'Right to Win' Boot Camp - https://youtu.be/0hNtGoNLAZU  Watch on this episode YouTube: https://youtu.be/R03T17gq1OE  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

This episode marks the fifth and final installment in the Ashley's 'Right to Win' Boot Camp series on Stories from the River, hosted by Charlie Malouf. The focus of this series is a four-day intensive training held across eight host locations, aimed at elevating the product knowledge and confidence of Broad River's Memory Makers. Charlie interviews Kensley Phillips, Jim Walker, and Josh Hatchell from the Flagship Enterprise, along with Angel Santana from the Rock Hill Raiders, as they reflect on their biggest takeaways and practical insights from the Boot Camp. The Memory Makers emphasize how the training dramatically increased their understanding of Ashley's product quality, manufacturing processes, and competitive advantages, inspiring pride and confidence in representing the brand. Throughout the discussion, the Memory Makers share how the training went beyond typical product information, delving into the benefits behind each feature and offering new strategies to help customers connect with Ashley's story of quality, sustainability, and innovation. They highlight the value of continuous learning, the impact of intentional investment in their growth, and a deep sense of belonging within Broad River. The Boot Camp not only revitalized their passion for customer interaction but also equipped them with new language and knowledge, empowering them to stand out on the sales floor and contribute to Broad River's ongoing success.  There's enthusiastic anticipation for future sessions, with the group agreeing that ongoing education is vital for personal and professional growth in a Memory Maker's journey. Previous episodes in this Ashley's 'Right to Win' Boot Camp Series:  Product Smart, People Driven, Purpose Fueled: Mobilizing Ashley's 'Right to Win' Boot Camp - https://www.youtube.com/watch?v=Owyi81Q9dOU      Ashley's Right to Win Boot Camp is a Force Multiplier - https://www.youtube.com/watch?v=MHhcdcNEG4o    Power in Preparation: Inside the Product Knowledge Boot Camp with Chris Berrier: https://youtu.be/MLKum9AwskI    Memory Makers On Sustainability, Innovation and Product Quality at Ashley's 'Right to Win' Boot Camp - https://youtu.be/0hNtGoNLAZU  Watch on this episode YouTube: https://youtu.be/R03T17gq1OE  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

In this episode of Stories from the River, we continue the Ashley's 'Right to Win' Product Knowledge Boot Camp series, focusing on insights from four Memory Makers who participated in the intensive training event at the flagship Pineville location. Joined by Kensley Phillips, Jim Walker, Angel Santana, and Josh Hatchell, the conversation highlights each Memory Maker's unique perspective on the boot camp's hands-on approach—especially impressive demonstrations showcasing the durability and innovative construction of Ashley Furniture products, like standing on dresser drawers and sofas to prove their strength. The Memory Makers emphasized how the boot camp deepened their understanding of product materials, Ashley's commitment to sustainability, and the cutting-edge processes that set their furniture apart from competitors. Throughout their interviews, Memory Makers expressed appreciation for the engaging, interactive training style, led by energetic instructors like Teresa, which kept everyone involved and eager to learn. The episode underscores how this experience not only boosted their product knowledge and confidence in sharing Ashley's story with customers but also equipped them with new skills to inspire excellence in their fellow Memory Makers. The takeaways ranged from technical details about materials like LVL (Laminated Veneer Lumber) and mixed woods to newfound pride in the brand's long-lasting quality. Ultimately, the episode serves as a testament to how effective, immersive training can empower Memory Makers to deliver superior guest experiences and articulate the unique value of Ashley Furniture. Previous episodes in this Ashley's 'Right to Win' Boot Camp Series:  Product Smart, People Driven, Purpose Fueled: Mobilizing Ashley's 'Right to Win' Boot Camp - https://www.youtube.com/watch?v=Owyi81Q9dOU     Ashley's Right to Win Boot Camp is a Force Multiplier - https://www.youtube.com/watch?v=MHhcdcNEG4o   Power in Preparation: Inside the Product Knowledge Boot Camp with Chris Berrier: https://youtu.be/MLKum9AwskI   Watch on YouTube: https://youtu.be/0hNtGoNLAZU  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

In this episode of Stories from the River, we continue the Ashley's 'Right to Win' Product Knowledge Boot Camp series, focusing on insights from four Memory Makers who participated in the intensive training event at the flagship Pineville location. Joined by Kensley Phillips, Jim Walker, Angel Santana, and Josh Hatchell, the conversation highlights each Memory Maker's unique perspective on the boot camp's hands-on approach—especially impressive demonstrations showcasing the durability and innovative construction of Ashley Furniture products, like standing on dresser drawers and sofas to prove their strength. The Memory Makers emphasized how the boot camp deepened their understanding of product materials, Ashley's commitment to sustainability, and the cutting-edge processes that set their furniture apart from competitors. Throughout their interviews, Memory Makers expressed appreciation for the engaging, interactive training style, led by energetic instructors like Teresa, which kept everyone involved and eager to learn. The episode underscores how this experience not only boosted their product knowledge and confidence in sharing Ashley's story with customers but also equipped them with new skills to inspire excellence in their fellow Memory Makers. The takeaways ranged from technical details about materials like LVL (Laminated Veneer Lumber) and mixed woods to newfound pride in the brand's long-lasting quality. Ultimately, the episode serves as a testament to how effective, immersive training can empower Memory Makers to deliver superior guest experiences and articulate the unique value of Ashley Furniture. Previous episodes in this Ashley's 'Right to Win' Boot Camp Series:  Product Smart, People Driven, Purpose Fueled: Mobilizing Ashley's 'Right to Win' Boot Camp - https://www.youtube.com/watch?v=Owyi81Q9dOU     Ashley's Right to Win Boot Camp is a Force Multiplier - https://www.youtube.com/watch?v=MHhcdcNEG4o   Power in Preparation: Inside the Product Knowledge Boot Camp with Chris Berrier: https://youtu.be/MLKum9AwskI   Watch on YouTube: https://youtu.be/0hNtGoNLAZU  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

In this episode of WealthTalk, Christian Rodwell is joined by Anthony Bailey-Grice, Managing Director of LNPG, the UK's largest buying group exclusively for private landlords. Anthony shares the origin story of LNPG, born from the challenges private landlords face when trying to secure fair pricing and high-quality products, and how the company has grown into a powerful resource for landlords seeking better margins and stronger supplier relationships.Anthony explains how LNPG leverages contract pricing to unlock exclusive savings, why a tiered membership model supports landlords at every stage, and the importance of recurring income in building a sustainable business. He also highlights how onboarding and education—through monthly webinars and a thriving Facebook community—play a crucial role in helping members maximise the value of their membership.Whether you're a seasoned landlord or just starting out, this episode offers a behind-the-scenes look at how LNPG empowers its members with access, knowledge, and a supportive community—ultimately helping landlords save money, improve their properties, and grow their portfolios with confidence.Tune in to discover how LNPG is reshaping the landlord experience through collaboration, quality, and smarter buying power.Resources Mentioned In This Episode: >> LNPG [WEBSITE]>> LNPG [FACEBOOK GROUP]>> LNPG's monthly Non-Members Webinar>> Recommended PaintNext Steps On Your Wealth Building Journey: >> Join the WealthBuilders Facebook Community >> Schedule a 1:1 call with one of our team >> Become a member of WealthBuilders  If you have been enjoying listening to WealthTalk - Please Leave Us A Review! 

In this episode, Dr. Katie Sokolowski and Dr. Tanya McDonnell sit down with Dr. Jessica Graham, a leader in the fields of occupational toxicology and product quality. During our time together, we discuss the current science of safety assessment, focusing on worker safety (occupational toxicology) and patient safety as it relates to pharmaceutical product quality. Dr. Graham explains key concepts in occupational toxicology as well as emerging tools and challenges. She also explores current strategies in managing impurities in therapeutics as well as the evolving regulatory requirements for pharmaceutical drug products. Dr. Graham conveys leading trends in alternative methods for hazard identification and risk assessment, shedding light on how these innovations are transforming human health hazard assessments in the areas of worker safety and impurity assessment. Whether you're a safety professional or just curious about the field, this episode offers essential insights into protecting workers, patients, and maintaining high industry standards.

In this episode of the You Are Not Broken podcast, Dr. Kelly Casperson sits down with Lara Pack, founder of Elixir Play, to explore why it's time to take vibrators seriously—as both a pleasure tool and a legitimate part of women's health. Lara opens up about her personal journey from navigating painful sex due to endometriosis to creating a high-quality vibrator company focused on thoughtful design and real-world results. Together, they unpack the stigma still surrounding female pleasure, how cultural and religious messaging shapes our understanding of sexuality, and why quality matters more than price when it comes to vibrators. They also dive into: The surprising interest from men in women's pleasure products Challenges with big-name companies entering the vibrator market The role of communication in improving sexual wellness Why research matters when it comes to vibrators and health outcomes How well-designed pleasure products can meet diverse needs This conversation is a must-listen for anyone ready to challenge outdated norms, elevate the discussion around women's pleasure, and embrace vibrators as a powerful tool for healing, connection, and empowerment.

#316 In this episode, host Kirsten Tyrrel brings on long-time friend and successful online seller Teria Brooks to share her insights on selling products online. Teria, a top 1% Etsy seller, discusses her journey from starting with small nail decals to expanding into a variety of products, including physical items and digital goods. Through her experiences, she underscores the importance of thorough product research, consistent selling over time, appealing product presentation, and optimizing for search engines. She also compares popular platforms like Amazon, Ebay, and Shopify, sharing the unique benefits and challenges each presents. Teria highlights that success is possible for anyone willing to put in the work, remain consistent, and adapt to market trends. (Original Air Date - 12/21/23) What we discuss with Teria: + Introduction to Online Selling + Meet the Expert: Top 1% Etsy Seller + The Journey to Becoming a Top Etsy Seller + The Importance of Finding Your Niche + Understanding the Market and Customer Needs + The Role of Trends in Online Selling + Choosing the Right Platform for Your Products + Understanding Etsy Ads + The Importance of Product Quality and Customer Satisfaction + Is Etsy Too Saturated? Insights and Opinions + Top Tips for Standing Out in a Saturated Market + The Importance of a Cohesive Brand and Niche + Understanding Etsy's Algorithm and the Importance of Consistency + The Journey to Becoming a Top 1% Etsy Seller + Transitioning to a New Product and Expanding Business + The Future of Selling on Etsy and Final Thoughts Resources from this episode: Grab Teria's Design To Sell Guide Here. Etsy 101: How to Become a Top Seller to learn more - check out this blog post for more info. Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Are YOU confident that your manufacturing process delivers consistent quality every time? In this episode, we explore the essential concept of manufacturing process controls—why they matter, how to implement them, and how they can prevent costly quality issues. Join us as we explore practical examples that will help you take control of your production process.   Show Sections [00:00] – Introduction [01:30] - What are Manufacturing Process Controls? [02:51] - The Danger of Treating Manufacturing as a 'Black Box' [05:09] - Real-World Example: Troubleshooting Manufacturing Issues [11:21] - The Four Key Elements of Process Controls [14:50] - How to Take Control of Manufacturing Variables [19:04] - Why Cheap Manufacturing Can Lead to Quality Risks [23:53] - What is a Process Control Plan? [31:00] - Conclusion: Why Process Controls Shouldn't Be an Afterthought   Related content... Process Control Plan (Explainer) Understanding The Role Of Manufacturing Process Control In Your Factory Process Controls in China Factories: Q&A 11 Steps To Set Up a Process Control Plan   Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB

In this episode of Skin Anarchy, renowned aesthetician and skin expert Amy Peterson returns to introduce her new skincare line, Lenox and Sixteenth. Known as the “Skin Savant” and trusted by celebrities and beauty insiders alike as the founder of Skincare by Amy Peterson Clinic, she brings over two decades of clinical experience to this thoughtful, high-performance brand.Born from years of hands-on treatment and deep understanding of what real skin needs, Lenox and Sixteenth was designed to bring the benefits of in-office care into your daily routine. Amy shares how her Miami Beach-based studio inspired the line and how she spent over two years formulating it alongside a top chemist. The result: simple, intentional skincare that delivers visible results.The line debuts with two standout serums. The Laser Serum is a gentle but powerful blend of exfoliating acids and soothing ingredients, designed to mimic the glow of professional treatments without irritation. The Preservationist is a vitamin C-rich, peptide-packed serum that doubles as a moisturizer, providing antioxidant protection and hydration in one step.Amy highlights the brand's focus on inclusivity, with formulations made for all skin tones and types, including sensitive and melanin-rich skin. She also dives into the textures, packaging, and thoughtful sizing—because skincare should feel as good as it works.Tune in to hear how Amy translated her clinical expertise into a consumer line made for real results. Whether you're new to actives or looking to streamline your routine, Lenox and Sixteenth is a fresh take on effective, everyday skincare.CHAPTERS:(0:00) – Introduction(1:32) – Amy Peterson's Background and Career(2:23) – Launching Lenox and Sixteenth Skincare Line(4:23) – Crafting the Skincare Line and Product Development(7:11) – Key Principles of Beautiful Skin(9:25) – Discussion on the Two New Serums: Laser Serum and Preservationist(16:05) – The Importance of Product Quality and Packaging(19:04) – Skincare for Melanin-Rich Skin(22:38) – Using the Serums with Other Skincare ProductsTo learn more about Lenox and Sixteenth, visit their website and social media.Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

Note: This episode originally aired in September 2024. Are your dietary supplements third-party certified? John Travis, technical manager and spokesperson at NSF, an independent non-governmental organization dedicated to improving global health, joins the podcast to explain the different NSF certifications and why third-party testing matters for supplement safety. During this episode you'll learn about: What is NSF? An international not-for-profit organization that serves public health [0:54] What does NSF stand for? [5:11] The dietary supplement industry and the need for third-party testing [7:01] Certifications that NSF provides for dietary supplements: GMP, NSF Contents Certified, and NSF Certified for Sport® [10:12] NSF's requirements for certification: Annual audits and testing [11:51] How does NSF Certified for Sport® keep athletes safe? [19:08] What tests does NSF perform? [23:29] Questions from the community What's the difference between NSF and FDA? [28:32] What should coaches tell their athletes, especially young athletes, about supplement safety? [30:14] Why should nonathletes care about NSF Certified for Sport®? [32:54] How many tests or test methods does NSF perform? [36:18] Resources to topics mentioned in this episode: Got questions? Connect with John Travis via email at travis@nsf.org Learn more about NSF at NSF.org. Are you a professional athlete? Explore the ins and outs of NSF Certified for Sport® Taylor Hooton Foundation: Educating youth athletes and coaches about supplement safety What is NSF Certified? What Thorne's NSF Certifications Mean for You Thorne Supplements are 3rd-Party Contents Certified Unparalleled Quality: Thorne's Promise From Start to Finish Why the Best Supplements for Athletes Are NSF Certified for Sport® For Peak Performance, Start with a Strong Foundation How to Build a Supplement “Stack” for Athletic Performance How Thorne Supports U.S. National Teams and Their Athletes How to Build a Human Powered Health Routine What NSF Certified for Sport ® Means to Human Powered Health Cycling Athletes The Training Bundle: Best Supplements to Take While Working Out Manufactured by Thorne: Why You Should Know Who Makes Your Supplements From the podcast archives: Why NSF Certified for Sport® Supplements Are Important for All Athletes Products related to this episode: NSF Certified for Sport® Supplements Subscribe to More Content Subscribe to the show wherever you listen to podcasts so you never miss an episode. You can also learn more about the topics in the episode by checking out the latest news, videos, and stories on Thorne's Take 5 Daily blog.

Description In this episode, Kyle and Michael chat with Tanner Baird from Massenomics about home gyms, powerlifting, and building a gym community. Tanner talks about how Massenomics started as a group of friends sharing gym equipment and grew into a unique gym that's part home gym and part commercial space. He also shares how Massenomics creates content, including gym equipment reviews and home gym tours, and explains how he balances working a full-time job, being a dad, and running Massenomics. Outline (0:00) Introduction and Background (5:56) Evolution of Massonomics Content (12:08) Winter Garage Gym Challenges (14:54) Local Celebrity Status and Community Interaction (17:57) Current Issues in Gym Equipment Supply (20:48) Conclusion and Future Plans (27:11) Customer Experience and Product Quality (30:37) Comparing Power Bars: Value vs. Performance (32:03) Daily Drivers: Choosing the Right Equipment (38:55) Balancing Full-Time Work and Content Creation (45:44) The Gym's Unique Membership Approach (51:42) Confrontation and Community in Gym Culture (53:10) Memorable Podcast Guests and Experiences (56:53) Realistic Expectations in Podcasting (59:50) Influences and Inspirations in Podcasting (1:02:49) Community Building and Support (1:05:48) Upcoming Events and Personal Connections (1:09:54) The Power of Podcasting and Recommendations (1:18:18) The Heart of Home Gym Con (1:19:13) Building Real Friendships (1:20:01) Tattoo Inspirations and Merchandise (1:21:22) Choosing the Right Shirt Blanks (1:24:08) Customer Service and Quality Control (1:26:30) The Competitive Spirit in Family (1:30:45) Transformative Fitness Journeys (1:40:21) Meal Prep and Breakfast Philosophy (1:41:51) The Importance of Breakfast in Weight Gain (1:43:24) Breakfast Buffets and Culinary Experiences (1:44:17) Nicotine Use and Travel Tips (1:47:21) Partnership Dynamics in Content Creation (1:51:31) The Art of Sharing Hotel Rooms (1:54:16) Future Plans and Content Growth Follow ⁠⁠⁠Michael on IG⁠⁠⁠ ⁠⁠⁠Kyle on IG⁠⁠⁠ ⁠⁠⁠Michael on YouTube⁠⁠⁠ ⁠⁠⁠Kyle on YouTube⁠ ⁠Massenomics Website

Justin Wolff is a Social Entrepreneur who has built his career by blending commerce with cause. As the CEO and Co-Founder of Junk Theory and former Co-Founder and Chief Giving Officer (CGO) at Yoobi, Justin has built impactful brands by transforming narratives and driving change. At Yoobi, Justin created and oversaw the Buy One, Give One program, building meaningful impact centered around what students needed most, and what teachers were most likely to spend money out of pocket for. To scale the giving program at Yoobi, Justin forged strategic partnerships to ensure donated school supplies reached those in need nationwide. He infused a giving spirit into Yoobi's culture, influencing decisions across design, marketing, and operations. By its second year in business, Yoobi was providing more than 1 million kids per year with free sets of school supplies, right here in the U.S. To date, Yoobi has provided more than 7 million kids across the US, and counting. In 2023, Justin launched his second brand, JunkTheory, which aims to end the plastic era in beauty – a category that produces over 120 billion pieces of plastic packaging per year. Clean skincare, he believes, should start with healthy formulas, but must also consider what those formulas come packaged in. JunkTheory is the first clean skincare line where nothing goes in the trash, and everything is packaged in metal – the most recycled material on earth. Prior to his life as an entrepreneur, Justin was a project finance attorney – leveraging his passion for the environment by specializing in the clean energy space, where he helped develop utility-scale wind and solar farms around the world.In This Conversation We Discuss:[00:41] Intro[01:51] Building impact brands with purpose and innovation[03:44] Redefining sustainable & ‘clean beauty'[05:05] Solving recycling challenges with aluminum[07:16] Why great products outweigh great packaging[09:24] Combining sustainability with original formulas[10:19] Launching organically with limited resources[12:34] How product efficacy drives customer retention [13:16] Episode sponsors: StoreTester and Intelligems[16:28] Digital strategies with performance marketing[18:43] Building impact partnerships for brand awareness[19:32] Organic growth sets the stage for paid success[21:33] Growing a genuine audience without shortcuts[22:37] Time for paid ads and time to let products speak[24:06] Try Junk Theory and contribute to a cleaner planetResources:Subscribe to Honest Ecommerce on YoutubeMost recyclable, earth-powered skincare junktheory.com/Follow Justin Wolff linkedin.com/in/justin-wolff-6b563913/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Haley Weidenbaum is the CEO and co-founder of Everhem, a DTC company specializing in custom window treatments, including shades and drapery. In this episode of DTC Pod, Haley discusses the strategies that have helped Everhem grow and differentiate itself in the market. She discusses the challenges of online shopping for custom products and how Everhem addresses them through thorough guides and customer support.Haley also shares insights on Everhem's dual business mode—how they serve both interior designers and regular consumers, and how they adapt their offerings to meet the unique needs of each customer segment.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Window Treatment Market Landscape2. Everhem's Niche and Positioning3. Interior Design Trends and Forecasting4. Challenges in Custom Window Treatments5. Business Operations and Customer Service6. Designer and Consumer Experience7. Initial Business Journey and Growth8. COVID-19 Impact and Market ResponseTimestamps00:00 Haley Weidenbaum's background in interior design4:00 From doing interior design to starting Everhem07:51 COVID and the home industry boom08:40 Importance of providing exceptional customer service13:45 Everhem as the one-stop shop for window treatment19:01 Catering to regular consumers and trade partners24:15 Prioritizing key markets, managing expectations strategically27:34 Window treatment industry and where Everhem fits34:19 Using trends to forecast supply chain & manufacturing37:42 Logistics, packaging, unboxing experience40:02 Next step for Everhem: building authentic relationshipsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Haley Weidenbaum - Co-Founder and CEO of EverhemBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pre-Launch and Launch Tactics2. Product-Led Approach to Growth3. Product Sampling Marketing4. Influencer Partnerships5. Viral Marketing Strategies6. Brand Development 7. Naming and Visual IdentityTimestamps00:00 The idea behind David protein bars05:59 From working in private equity to founding Raize and eventually David16:55 Balancing taste with nutrition in developing David protein bars24:22 David as a product-led company27:52 Brand building for David: name, packaging, launch35:04 Key lessons on manufacturing, distribution, product launch, and virality43:53 David's $10M seed funding, key investors, and influencers48:10 Next steps for growth, channel allocation, strategyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Zach Ranen - Co-Founder and President at DavidBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this podcast episode, Nicole Tanner, founder and CEO of Swig, discusses the journey of building Swig into a beloved brand with over 70 locations. She emphasizes the importance of creating a fast, high-quality customer experience where people feel known and valued. Nicole shares how Swig grew from her own need for a better drink experience and how it has evolved by maintaining strong leadership and a focus on people. She also talks about balancing motherhood with entrepreneurship and navigating the challenges of expanding the brand while protecting its core values.    

Join us as we welcome Eileen Napier of Ramstead Ranch, who shares her remarkable journey from humble beginnings on a two-acre property in Washington to establishing a thriving 240-acre regenerative livestock operation. Eileen and her partners, Stan Hayes and Jean Hayes, embarked on this adventure with no agricultural background, initially raising poultry and vegetables for personal use. Today, Ramstead Ranch is renowned for its grass-finished beef and pasture-finished pigs, directly marketing their high-quality meats. Eileen reflects on the expansion of their ranch, highlighting their ventures into raising sheep for fiber arts and navigating the challenges and learning curves that came with managing a diverse livestock operation.Listen in as we explore the intricacies of running a diversified livestock business, focusing on the strategic planning and adaptability required to scale from a small homestead to a business-oriented farm. We discuss their choice of specific livestock species, such as Romney sheep for their resilience and turkeys for environmental suitability, and the balance between personal interest and business needs. Eileen also shares valuable insights into the challenges and rewards of maintaining consistency in product quality and the importance of low-stress environments for their animals.Discover the marketing strategies that have been instrumental in Ramstead Ranch's success, including the importance of engaging with customers through virtual farm tours and maintaining relationships beyond the seasonal farmers markets. Eileen discusses their transition to a simplified model by partnering with like-minded producers and the strategic focus required to balance marketing efforts with farm operations. Additionally, learn about the significance of creating a collaborative team environment and nurturing a regenerative mindset, underscoring the importance of curiosity and critical evaluation of farming practices to tailor them to specific local conditions.Links Mentioned in the Episode:Ramstead RanchVisit our Sponsors:Noble Research InstituteRedmondKencove Farm Fence

Welcome back to the eCommerce Profits Podcast! In this episode, we're joined by a longtime friend and returning guest, Matt Orlic. From building 25 businesses since age 17 to scaling his skincare brand Qure to $3 million a month in just 24 months, Matt has a wealth of experience to share. We'll explore why Matt prioritizes world-class product development over aggressive marketing and his philosophy of slow, sustainable growth. Matt discusses his innovative strategies for building meaningful influencer relationships, the careful client selection process in his digital agency, and his dedication to mentoring budding e-commerce founders. Join host Josh Chin as he delves into these invaluable insights with Matt Orlic, offering practical advice and inspiration for entrepreneurs seeking long-term success. You won't want to miss this episode!   Timestamped overview: 00:00 Building a World-Class Skincare Brand 03:06 Investing in Product Development 08:27 Thinking Five to Ten Years Ahead 11:26 Identifying Untapped Opportunities 21:32 Starting with Product Quality and Building Relationships 23:25 Building Relationships with Influencers through Personalized Messaging 27:27 Dividing Responsibilities in a Partnership 31:46 Prioritizing High-Quality Results over Scaling in an Agency 39:01 The Value of Slow, Steady Growth   Sponsor for this episode...   This episode is brought to you by Chronos Agency. https://chronos.agency/   If you run a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email & SMS marketing, then look no further than Chronos Agency!   Our team of marketing experts have helped hundreds of brands generate over $250 million in return from email & SMS alone, and our clients receive an average of 3500% ROI from our efforts.   Chronos Agency has worked with a variety of brands, including The Oodie, Truly Beauty, Alya Skin, and many more. Email our team at sales@chronos.agency or visit chronos.agency to learn more.

Are your dietary supplements third-party certified? John Travis, technical manager and spokesperson at NSF, an independent non-governmental organization dedicated to improving global health, joins the podcast to explain the different NSF certifications and why third-party testing matters for supplement safety. During this episode you'll learn about: What is NSF? An international not-for-profit organization that serves public health [0:54] What does NSF stand for? [5:11] The dietary supplement industry and the need for third-party testing [7:01] Certifications that NSF provides for dietary supplements: GMP, NSF Contents Certified, and NSF Certified for Sport® [10:12] NSF's requirements for certification: Annual audits and testing [11:51] How does NSF Certified for Sport® keep athletes safe? [19:08] What tests does NSF perform? [23:29] Questions from the community What's the difference between NSF and FDA? [28:32] What should coaches tell their athletes, especially young athletes, about supplement safety? [30:14] Why should nonathletes care about NSF Certified for Sport®? [32:54] How many tests or test methods does NSF perform? [36:18] Resources to topics mentioned in this episode: Got questions? Connect with John Travis via email at travis@nsf.org Learn more about NSF at NSF.org. Are you a professional athlete? Explore the ins and outs of NSF Certified for Sport® Taylor Hooton Foundation: Educating youth athletes and coaches about supplement safety What is NSF Certified? What Thorne's NSF Certifications Mean for You Thorne Supplements are 3rd-Party Contents Certified Unparalleled Quality: Thorne's Promise From Start to Finish Why the Best Supplements for Athletes Are NSF Certified for Sport® For Peak Performance, Start with a Strong Foundation How Thorne Supports U.S. National Teams and Their Athletes How to Build a Human Powered Health Routine Manufactured by Thorne: Why You Should Know Who Makes Your Supplements Why NSF Certified for Sport® Supplements Are Important for All Athletes Products related to this episode: NSF Certified for Sport® Supplements Subscribe to More Content Subscribe to the show wherever you listen to podcasts so you never miss an episode. You can also learn more about the topics in the episode by checking out the latest news, videos, and stories on Thorne's Take 5 Daily blog.

Product quality issues with mushroom supplements.Guest: Skye Chilton, founder of Real Mushrooms. Real Mushrooms is one of the largest producers of medicinal mushroom products in North America, operating out of British Columbia, Canada. Skye and his company have over 40 years of experience growing and cultivating medicinal mushrooms.Talking Points:Many consumers and even health practitioners are being misled into believing they are consuming mushrooms when in fact the products are nothing more than mycelium cultured grain, much like the food product Tempeh.What is the difference between mushrooms and mycelium?Why did you and Jeff travel to China to learn about mushrooms? And how did it lead to your organic mushroom farm?We hear a lot about pollution in China and people are now afraid of Chinese products. How do you view this issue and are there regulations in China?How do you grow mushrooms? Please share more on the process.What are medicinal mushrooms and their primary uses?What are the main active ingredients of medicinal mushrooms?How important is it to buy organic mushrooms?As for the mushroom supplement industry, there seems to be a lot of confusion about what consumers are buying and taking. How do consumers know if they are purchasing a quality mushroom supplement?Are there any testing methods to determine product quality?Learn More about Real MushroomsListeners of the show can save 30% Off with the code: Forever30

What does it take to build a succesful salesteam? And what does it take to replicate it? That's what we talk with Collin Cadmus about.(00:00) - Introduction (04:08) - Sales Success and Product Quality (09:28) - Identifying a Great Product (14:54) - Building a Strong Sales Team (20:55) - Replicating Successful Sales Teams (21:36) - Setting Attainable Quotas (22:12) - Incentivizing High Performance (23:39) - Scaling Sales Teams Efficiently (32:39) - Aligning Strategy with CFOs and Investors (42:02) - Adapting to Market Conditions ***Connect with us

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC).In this episode of DTC Pod, Ellen shares her journey of starting the company while working as a line cook. She emphasizes the importance of a slow and steady approach to building a business, focusing on financial responsibility and gathering feedback from core customers to improve products. Ellen discusses her strategic approach to marketing, building an engaged community, and expanding the brand through collaborations with chefs, influencers, and creators. The conversation also touches on Hedley & Bennett's expansion into DTC, their plans to go omnichannel, and how they're investing sustainably for long-term success.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Grassroots Marketing2. Strategic Financial Management3. Customer Feedback in Product Development4. Building a Brand Community5. Product Seeding and Influencer Marketing6. Expanding from B2B to DTC7. Business Growth and SustainabilityTimestamps00:00 How Hedley & Bennett came about05:05 Why Ellen Marie Bennett started an apron brand07:28 Financial lessons from the first years of Hedley & Bennett15:03 Building a brand community16:03 How Hedley & Bennett expanded from B2B to DTC21:05 The importance of strong customer partnerships24:13 Product seeding and influencer marketing29:04 How customer feedback factors in the product iteration cycle33:09 Prioritizing long-term brand vision and investmentsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Ellen Marie Bennett - CEO and Founder of Hedley & BennettBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Navigating Food Safety Challenges: Bruce Ferree's 40-Year Career in Food ScienceBruce Ferree, a food safety consultant, unpacks the world of food safety and quality management. Bruce's career spans over four decades, encompassing meats, poultry, dairy, and aseptic processing roles. He's a distinguished member of the Institute of Food Technologists and a former US Marine and cancer survivor. Bruce shares valuable insights from his vast experience in the food industry, the evolution of food safety culture, and the significance of consistency, continuous improvement, and prevention.In this episode, you'll hear about:The key changes in the culture of food safety and quality over Bruce's careerThe importance of CCP (Consistency, Continuous Improvement, and Prevention)Military discipline transferred to food scienceHow surviving cancer influenced Bruce's perspective on life and workSome key strategies that professional organizations like IFT can adopt to effectively convey scientific information to consumersJump to:(05:03) Workers who take ownership of quality and safety.(07:14) Integration of quality teams for efficient collaboration.(12:39) Challenges in food safety mirror cancer survival.(17:09) Diverse food scientists unite in global organization.(19:13) Pesticides, heavy metals and public awareness.(25:00) Featured artist and song(25:57) This episode's MantraFeatured Artist and Song:QUEMA by NASTY CATLinks mentioned in this episode:Institute of Food TechnologistsBang the Drum All Day by Todd Rundgren, music was chosen by Bruce Ferree.Connect with the showAQUALABZachary Cartwright, PhD

TAKEAWAYSBusiness of liquor and brandingImportance of taste and consumer experience in building successful brandsRole of personal branding and evolution of business strategiesBuilding businesses and constant tweaking for successInterplay between celebrity endorsements and product qualityImportance of packaging and design in creating brand experienceApproach to target audiences and mass appealPersonal branding and storytellingChallenges of measuring return on investment in advertising and marketingTIMESTAMPSBuilding Businesses and Improv (00:00:00) Discussion on building businesses and the iterative nature of business strategies, likened to improv comedy.Introduction to the Podcast (00:00:17) Introduction to the podcast "Right About Now" by host Ryan Alford, highlighting its popularity and duration.Introduction of Brett Berish (00:01:03) Ryan Alford introduces Brett Berish, President and CEO of Sovereign Brands, and discusses the radical approach in branding.Personal Branding and Business Strategies (00:02:09) Discussion on personal branding, embracing mistakes, and the importance of being different in business strategies.Entry into Spirits Industry (00:03:07) Brett Berish shares his entry into the spirits industry, influenced by his father's career and his passion for the business.Evolution of Liquor Business (00:05:00) Discussion on the historical and regulatory aspects of the liquor business, including the three-tier system and changes in alcohol serving laws.Challenges in Liquor Distribution (00:07:12) Explanation of the challenges in liquor distribution, emphasizing the role of distributors and the limitations on direct sales.Importance of Taste in Branding (00:11:28) Emphasis on the significance of taste in dictating the success of liquor brands and the common thread in Sovereign Brands' approach.Celebrity Endorsements and Product Quality (00:13:24) Discussion on the interplay between celebrity endorsements and product quality, highlighting the importance of taste over endorsements.Brand Experience and Details (00:16:14) Importance of brand experience, packaging, and design details in creating a unique consumer experience.Target Audience and Brand Appeal (00:18:24) Emphasis on selling to a broad audience and the significance of mass appeal in building a brand.Trying New Approaches (00:19:10) Encouragement to try new strategies and products, drawing parallels to the unpredictability of hit songs in the music industry.Personal Branding and Storytelling (00:20:40) Discussion on the realization of the importance of personal branding and storytelling in representing the company's brand.The motivational side of success (00:21:16) Brett Berish shares his personal struggles and the importance of sharing stories of failure and success.Discovering and supporting emerging talents (00:22:21) Brett discusses the excitement of engaging with up-and-coming artists and the potential to help them grow.Transparency and honesty in conversations with emerging talents (00:23:02) The importance of authenticity and transparency in conversations with young talents on the verge of success.The challenge of quantifying marketing success (00:24:56) Brett discusses the difficulty of measuring the return on investment in advertising and the value of building an audience.Scarcity and exclusivity in brand building (00:27:35) The discussion around creating rarity and exclusivity in brand building and the challenges it presents.Building long-term partnerships (00:29:36) Brett emphasizes the importance of developing long-term relationships and authenticity in partnerships.Cultural significance of spirits and brands (00:31:34) The discussion on the cultural and emotional significance of different spirit brands and the subcultures they represent.Proudest moments and personal milestones (00:33:08) Brett reflects on personal milestones and proud moments in his journey as a business owner.Expanding into new territories and cultural initiatives (00:37:02) The discussion about expanding into new markets, particularly Africa, and the cultural initiatives being pursued.Tying music projects with brand identity (00:38:54) The integration of music projects with specific brand identities and the intention to promote African artists.Embracing new opportunities and personal philosophy (00:40:23) Brett shares his personal philosophy and approach to embracing new opportunities.Wrapping up the conversation (00:41:22) Closing remarks and details on where to find more information about the brands and the conversation. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

This is a solo episode. On this episode, Subhi goes through: 01:51 Draft FDA Guidance - Platform Technology Designation Program for Drug Development Guidance for Industry 13:03 EMA Guidance - Questions & Answers for applicants, marketing authorisation holders of medicinal products and notified bodies with respect to the implementation of the Regulations on medical devices and in vitro diagnostic medical devices (Regulations (EU) 2017/745 and (EU) 2017/746) 18:25 USP - USP-Listed Device Monographs and Recommendations for Product Quality and Performance Testing of the Drug Component of Combination Products 20:10 Race Recap: Sugar Badger 50K 26:51 Conclusion Subhi Saadeh is a Quality Professional and host of the Combinate Podcast. With a background in Quality, Manufacturing Operations and R&D he's worked in Large Medical Device/Pharma organizations to support the development and launch of Hardware Devices, Disposable Devices, and Combination Products for Vaccines, Generics, and Biologics. Subhi serves currently as the International Committee Chair for the Combination Products Coalition(CPC) and as a member of ASTM Committee E55 and also served as a committee member on AAMI's Combination Products Committee. Subhi is an Ironman Triathlete and a Marathoner/Ultramarathoner.

In this episode, the FBA University boys discuss how to reduce return rates & truly ensure product quality.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching Industry leaders John Hanighen, CEO of Cloyes, Matt Buchholz, CEO of Motorrad, and Andy Fiffick, CEO of a 10 store franchise chain in Cleveland, dive into the current state of the supply chain within the automotive aftermarket, addressing issues of product availability, quality concerns, and the impact of unpredictable demand. Insights into data-driven forecasting, manufacturer-distributor collaboration, and the importance of communication between suppliers and auto repair shops are also explored to give a holistic view of managing challenges in the aftermarket industry. Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy's other episodes HERE John Hanighen, CEO at Cloyes Gear and Products. Listen to John's other episodes HERE Matt Buchholz, CEO MotoRad Watch Full Video Episode Supply Chain Resilience and Whiplash (00:02:41) Discussion on the unique demand contraction and subsequent supply chain adjustments due to the COVID-19 pandemic. Quality and Fill Rate Issues in the Industry (00:05:44) Reports of decreased quality and high defect rates in automotive parts, as well as challenges related to supply chain disruptions and limited delivery services. Steps to Ensure Proper Installation and Quality Control (00:09:20) Use of QR codes and training videos to ensure proper installation, labor claim reimbursement programs, and the importance of minimizing comebacks through quality control measures. Challenges in Addressing Quality Issues (00:14:29) Discussion on the complexity of the supply chain, the need for quality parts, and the challenges in identifying and addressing part failures and defects. Cataloging and Product Quality (00:15:51) Discussion on the importance of cataloging products correctly and the impact of catalog errors on product performance. Supply Chain Logistics (00:19:26) Challenges and opportunities related to cataloging systems, data accuracy, and supply chain management. Predictive Modeling and Assortments (00:28:29) The use of data for predictive modeling and assortment recommendations at the store and distribution center levels. Data Sharing and Tracking (00:30:41) The challenges and variations in tracking and sharing data across different systems and trading partners. The supply chain management challenge (00:31:38) Discussion on using cross-referencing to identify supply chain gaps and the need for distributor approval. Impact of demand fluctuations (00:32:44) The impact of erratic demand changes and consumer confidence on the automotive industry. Adapting to market changes (00:34:46) Discussion on adapting to demand changes due to weather, election cycles, and marketing strategies. Predictive analytics and supply chain adjustments (00:35:36) Exploring the use of predictive tools and data, including weather, election cycles, and global conflicts, to adjust supply templates. Challenges in supply chain disruptions (00:36:35) The ripple effect of global conflicts and...

I've been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize.He calls it “The only significant American award for comedy…except for money.”It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately this art we do is a business art. And the ultimate measure of success is often monetary.So when I saw this lesson in a podcast guest application – ‘make people money' – I wanted to dive deeper.To hear the story behind that lesson – why he left another job function to join the marketing department – along with many more lesson-filled stories, I talked to Brad Gillespie, GM of Cvent Consulting, Cvent (https://www.cvent.com/).Cvent was a public company, until it was acquired by Blackstone for $4.6 billion last year.Gillespie estimates that over his 20 years in marketing his campaigns have influenced $1 billion in revenue.Stories (with lessons) about what he made in marketingHere are some lessons from Gillespie that emerged in our discussion.Top-down vs. bottoms-upMarketing's number is the sales' numberMarketing's job is to help the product winMake people moneyBe the causeGet it done. Do it right.Discussed in this episodeMarketing Research Chart: What information do marketers ask for on list registration forms? (https://www.marketingsherpa.com/article/chart/information-list-registration-forms)Marketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)Get even more ideas by pasting the URL for this episode into the Analysts – Video Transcript expert assistant in MeclabsAI (https://meclabsai.com/). It's totally FREE to use (for now). (Meclabs is the parent organization of MarketingSherpa).Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

00:00 Introduction and Background02:57 Early Entrepreneurial Spirit05:58 Lessons from Working in the Service Industry09:53 Choosing Business School over Acting12:06 First Job at Deloitte and Learning Business Skills15:51 First Experience Managing People21:56 Assessing Character and Soft Skills in Interviews25:04 Balancing Social Media and Ethics28:14 Excitement for Innovation in Retail30:30 Creating Immersive Branded Experiences31:43 The Impact of AI on Marketing32:12 Innovation in Experiential Marketing34:00 Pepsi's Successful Super Bowl Activation34:40 Factors Contributing to ALO Yoga's Success35:53 The Importance of Product Quality and Marketing37:32 Building a Community and Leveraging Technology38:07 Defining Community and Its Importance40:10 Transitioning from Employment to Entrepreneurship41:01 Potential Expansion of Athletic Greens into Fashion43:10 The Importance of Exercise for Mental Sharpness45:09 Focus on Equity, Inclusion, and Women's Rights47:06 The Ethical Challenges of AI and Language Models49:59 The Daily Actionable Advice: Exercise Every Day51:48 The North Star: Family, Love, and Doing Good

Fernando Spindler and Mariana Oberherr's story is the stuff of Amazon entrepreneur's dreams; a vivid chronicle of a couple who dared to swap the vibrant shores of Brazil for the rugged landscapes of Australia, all in the pursuit of success. Their adventure into the world of e-commerce and Amazon selling is a masterstroke of resilience and innovation, and their story unfolds in our latest episode. From the thrills of an early eBay side hustle to the complexities of navigating the RV and outdoors market down under, these two not only crafted a booming brand but also curated a life where work and romance intertwine with remarkable harmony.   Venture with us into the intricate web of challenges and triumphs that define a successful online e-commerce business. Fernando and Mariana meticulously peel back layers of their journey, revealing how they dodged pitfalls such as intellectual property theft and turned customer engagement into their secret sauce for product development. Scaling up wasn't just about numbers for this dynamic duo; it was about strategic sales across eBay Australia, Shopify, and Amazon, about riding the wave of market fluctuations, and about fostering a tight-knit community that's as invested in their products as they are.   At the end of our conversation, the spotlight shines on the art of diversification and the power of “customer-centric” design. Listen intently as our guests lay bare their strategy for expanding from a single hit product to a diversified line that caters to the evolving needs of their customers, including the unexpected rise in car living essentials. With a narrative that seamlessly weaves from tales of business acumen to heartwarming moments of mentorship, Fernando and Mariana's story is an invaluable playbook for any aspiring Amazon entrepreneur with a partner in both life and business.   In episode 391 of the AM/PM Podcast, Kevin, Fernando, and Mariana discuss: 00:00 - Couple's Journey From Brazil to Australia 05:35 - Couples in Business: How To Make It Work? 10:28 - Mix of Accents From Multicultural Backgrounds 11:47 - Entrepreneurial Journey Through Different Ventures 14:14 - eBay Dominance in Australian E-Commerce 16:33 - From Camping to Successful Amazon Business 17:48 - Unique RV Accessory Sourced From Japan 22:04 - Expanding Product Range for International Markets 28:22 - Product Quality and Competition Challenges 29:15 - Challenges of Financing and Scaling Up 33:37 - Shopify Expansion Strategies and Challenges 34:41 - Diversifying Sales Strategy for E-Commerce 39:12 - Business Operations and Growth Expansion 40:28 - Product Diversification and Customer Engagement 48:45 - Customer Feedback Drives Product Success 52:12 - Encounter at Helium 10 Summit 55:00 - Kevin King's Words Of Wisdom

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the latest episode of the DTC Podcast, where we dive into the incredible journey of Four Sigmatic, a brand that's reshaping how we think about coffee. Today, Rick Cadotte shares the inside scoop on their strategic pivot from Meta to Amazon, unleashing a wave of creative and aggressive marketing strategies at the top of the funnel. Discover how targeting beyond the mushroom coffee aficionados to everyday coffee drinkers looking for an upgrade has led to remarkable growth and market share capture. Key Insights: Embracing Amazon's targeting capabilities to connect with high-intent audiences. The art of keyword magic, reaching people tired of the same old coffee routine. Lessons in adaptability: Moving from Meta's challenges to Amazon's opportunities. Timestamps: 00:00 - Introduction to Rick Cadotte and Four Sigmatic 02:00 - Evolution of Marketing Strategies from TV to AI 04:20 - The Impact of Direct Response and Attribution in Advertising 06:45 - Leveraging Amazon for Growth and Market Share 09:30 - The Importance of Memory Structures in Marketing 12:00 - Strategies for Top-of-Funnel Marketing Success 14:30 - The Role of Product Quality and Consumer Experience 17:00 - Insights on Using Reddit for Brand Marketing 19:50 - Evaluating the Tech Stack and Tools for Marketing Efficiency 22:10 - Closing Thoughts and Future Plans for Four Sigmatic Hashtags: #FourSigmatic #DTCMarketing #BrandGrowth #EcommerceSuccess #MarketingStrategies #ConsumerBrands #DigitalMarketing #AmazonAdvertising #PodcastInterview #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

The FDA announced the alignment of QMSR to the ISO 13485 standard. So now the question is: What does it change for me? Do you need to update your full QMS? Will you need to go through another audit or inspection? Is this really a revolution?  Naveen Agarwal from Exceed will answer this question. So don't miss this episode to know more about QMSR.  Who is Naveen Agarwal?  Dr. Naveen Agarwal has 20+ years of diverse industry experience in leadership roles ranging from R&D to Product Quality and Business Analytics. He holds a Ph.D. in Polymer Science & Engineering from the University of Massachusetts, Amherst. He is an ASQ certified Quality Engineer, a Manager of Quality and Operational Excellence, and a certified Project Management Professional. In his consulting practice, he works on strategic projects in Risk Management, Design Control, Post-Market Surveillance, and Quality Culture in the Medical Device Industry. In his spare time, he enjoys distance running, community work, and spending time with his family. Who is Monir El Azzouzi?  Monir El Azzouzi is the founder and CEO of Easy Medical Device a Consulting firm that is supporting Medical Device manufacturers for any Quality and Regulatory affairs activities all over the world. Monir can help you to create your Quality Management System, Technical Documentation or he can also take care of your Clinical Evaluation, Clinical Investigation through his team or partners. Easy Medical Device can also become your Authorized Representative and Independent Importer Service provider for EU, UK and Switzerland.  Monir has around 16 years of experience within the Medical Device industry working for small businesses and also big corporate companies. He has now supported around 100 clients to remain compliant on the market. His passion to the Medical Device filed pushed him to create educative contents like, blog, podcast, YouTube videos, LinkedIn Lives where he invites guests who are sharing educative information to his audience. Visit easymedicaldevice.com to know more.  Link:  Naveen Agarwal Linkedin Profile: https://www.linkedin.com/in/naveenagarwal/  Learn more about Let's Talk Risk! here ans subscribe: https://naveenagarwalphd.substack.com/about  Webinar recording - Getting Ready for QMSR: https://naveenagarwalphd.substack.com/p/webinar-5-getting-ready-for-qmsr   Risk management training on ACHIEVE:  https://www.achievexl.com/    Social Media to follow Monir El Azzouzi Linkedin: https://linkedin.com/in/melazzouzi Twitter: https://twitter.com/elazzouzim Pinterest: https://www.pinterest.com/easymedicaldevice Instagram: https://www.instagram.com/easymedicaldevice

On Wednesday's AOA, powered by Cenex Premium Grease, we start the show with an update on the devastating wildfires in the Texas panhandle and southwestern Plains with Texas Farm Bureau President, Russell Boening. You can donate to the Texas Farm Bureau's Panhandle Wildfire Relief Fund at https://texasfarmbureau.org/panhandle-wildfire-relief-fund/.   In Segment Two, it's the March episode of The Monthly Grind with the National Corn Growers Association. We learn about the newly launched Radicle Challenge with Dr. Alex Buck (Director of Industrial Innovation at Iowa Corn) and Chad Epler (NCGA MDAT Vice Chair and KS Producer). In Segment Three, we get an update on the appropriations process with the Director of Economic Policy at the Bipartisan Policy Center, Rachel Synderman. Finally in Segment Four, we talk with Charlie Carter, Product Quality and Additives Manager, CHS about warning signs that your diesel is contaminated with water.  

Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a phenomenon that has sold 90,000 hats and counting and is consistently repped by some of the biggest celebrity and athlete dads.Bart breaks down the strategy behind investing strategically in organic content & paid social, which has led to a burgeoning community and movement for dads, by dads, in just a year and a half!Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Bart and Dad Gang2. Dad Gang's Growth through Organic Marketing Strategies3. The Quality and Appeal of Dad Gang Hats4. Nurturing a Community-Centric Brand5. Marketing Strategies and Experiences6. Sales and Community Engagement7. Product Recommendations and Community InvolvementTimestamps00:00 Interest in hip hop led to career in marketing and branding.05:57 Transition from freelance to agency, experiencing burnout.10:24 Friends, family supported hat-making venture organically grew.14:39 Connected with manufacturer to create high-quality hats.17:04 From 100 hats to 90,000 in 1.5 years.20:14 Highlight new dads, share their fatherhood stories.23:31 Fatherhood has trials, community provides support.26:37 Bart, startup success, building community, unexpected growth.29:31 Boosted ads with back-in-stock notifications work well.35:33 Started private Facebook group for back-in-stock updates.38:01 Dad support group fosters community and advice.41:50 Focus on collaborations, new hat styles, feedback.44:15 Best-selling black and white horsepower hat sold out. Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Bart Szaniewski - Co-Founder at DadGangBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

This Week in Startups is brought to you by… Curotec. Are you one of those companies that knows you need to be using AI, but you're not even sure where to start? Well then you need Curotec. They are AI experts, and they're offering TWiST listeners an AI Strategy Roadmap tailored to your business for $5000. That's 50% off the normal cost just for telling them we sent you. Check out curotec.com/twist and get $5000 off! Miro. Working remotely doesn't mean you need to feel disconnected from your team. Miro is an online whiteboard that brings teams together - anytime, anywhere. Go to https://miro.com/startups to sign up for a FREE account with unlimited team members. Ketone-IQ is a clean energy boost without sugar or caffeine. Get 30% off your first subscription order of Ketone-IQ at http://hvmn.com/TWIST * Today's show: Flexport's Ryan Petersen joins Jason to discuss the economics of "pick and pack" (5:42), factory-to-consumer effects (16:00), the impact of the Red Sea crisis (24:14), Flexport's leadership changes (35:11), and much more! * Timestamps: (0:00) Flexport's Ryan Petersen joins Jason (1:19) Ryan explains Flexport and the companies focus (5:42) The Economics of Pick and Pack - Shipping Directly from China to Customer (11:15) Miro - Sign up for a free account at https://miro.com/startups (12:31) The Origin of Pick and Pack in Global Logistics (16:00) Factory-to-Consumer Effects on Fulfillment Centers and Product Quality (20:56) Examining the Issues with Global Air Freight (22:50) Curotec - Check out http://curotec.com/twist and get $5000 off (24:14) Analyzing the Impact of the Red Sea Crisis on Shipping (29:35) The Trend of Companies Sourcing from Factories Outside China (33:58) Ketone-IQ - Get 30% off your first subscription order of Ketone-IQ at http://hvmn.com/TWIST (35:11) Inside the Flexport CEO Drama and Leadership Challenges (42:28) How the Market Collapse Influenced Flexport's CEO Transition (47:51) Deciding When a Company Should Go Public (52:07) The State of the Global Workforce and Remote Work in Today's World * Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp * LINKS: https://www.freightwaves.com/news/flexport-acquires-shopifys-fulfillment-business https://customscity.com/from-past-to-present-a-historical-overview-of-section-321-and-its-influence-on-customs-compliance/#:~:text=Section https://news.usni.org/2024/01/07/indian-navy-retakes-merchant-ship-from-armed-hijackers-in-the-arabian-sea https://www.oberlo.com/blog/what-is-epacket-delivery https://www.neom.com/en-us/about/business?gclid=CjwKCAiA-vOsBhAAEiwAIWR0TWI18Hs6lr63ifzYvlOoQMChQJQ9Dqmt4XNzza3SoFSC-_16kQtvCxoCikAQAvD_BwE https://www.youtube.com/watch?v=BubAF7KSs64 * Thanks to our partners: (11:15) Miro - Sign up for a free account at https://miro.com/startups (22:50) Curotec - Check out http://curotec.com/twist and get $5000 off (33:58) Ketone-IQ - Get 30% off your first subscription order of Ketone-IQ at http://hvmn.com/TWIST * Follow at: X: https://twitter.com/typesfast https://twitter.com/Jason * LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland * Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

In this episode, host Kirsten Tyrrel brings on long-time friend and successful online seller Teria Brooks to share her insights on selling products online. Teria, a top 1% Etsy seller, discusses her journey from starting with small nail decals to expanding into a variety of products, including physical items and digital goods. Through her experiences, she underscores the importance of thorough product research, consistent selling over time, appealing product presentation, and optimizing for search engines. She also compares popular platforms like Amazon, Ebay, and Shopify, sharing the unique benefits and challenges each presents. Teria highlights that success is possible for anyone willing to put in the work, remain consistent, and adapt to market trends.   00:00 Introduction to Online Selling 00:14 Meet the Expert: Top 1% Etsy Seller 02:03 The Journey to Becoming a Top Etsy Seller 05:15 The Importance of Finding Your Niche 06:44 Understanding the Market and Customer Needs 13:17 The Role of Trends in Online Selling 15:46 Choosing the Right Platform for Your Products 20:29 Understanding Etsy Ads 21:41 The Importance of Product Quality and Customer Satisfaction 22:14 Is Etsy Too Saturated? Insights and Opinions 23:42 Top Tips for Standing Out in a Saturated Market 26:18 The Importance of a Cohesive Brand and Niche 27:01 Understanding Etsy's Algorithm and the Importance of Consistency 31:23 The Journey to Becoming a Top 1% Etsy Seller 33:14 Transitioning to a New Product and Expanding Business 36:02 The Future of Selling on Etsy and Final Thoughts   Grab Teria's Design To Sell Guide Here: https://athomepixels.com/

Adrian and Renaud return for the last podcast of 2023, a bumper episode where they go through 13 quality strategies you can adopt to achieve consistent product quality. They're roughly split into pre-production and post-production strategies, so settle down and dive in here!   Show Sections 00:00 - Greetings and introduction. Pre-production 02:18 - 1. Due diligence and factory audits to ensure the supplier has the capabilities to reach your quality standards. 04:31 - 2. Define a quality standard. 08:35 - 3. Product design with quality in mind (DfX principles). 12:44 - 4. Feasibility study. 17:04 - 5. Specify all aspects of the product to avoid grey areas. 23:11 - 6. Implement a QA plan. 26:04 - 7. Use a manufacturer with a quality management system. 30:32 - 8. Quality (and compliance) testing. During and Post-production 33:32 - 9. Do IQC. 37:08 - 10. Conduct product inspections. 41:45 - 11. Process Controls. 45:13 - 12. Mistake-Proofing. 47:48 - 13. Traceability in the supply chain. 51:01 - Wrapping up.   Related content... How a Supplier's Quality can be Evaluated and Validated Background checks on suppliers Documenting Your Company's Quality Standard into the Details What Is A Quality Assurance Plan? The Design for X Approach: 12 Common Examples Why Skipping Incoming QC Is a Source of High Risks & Costs The Benefits of a Feasibility Study (during new product development) How To Do Product Reliability Testing? Various product inspection solutions we provide you with Process Control Plan Traceability in Manufacturing: Do your Chinese Suppliers Do it Right?   Get in touch with us Connect with us on LinkedIn Send us a tweet @sofeast Prefer Facebook? Check us out on FB Contact us via Sofeast's contact page Subscribe to our YouTube channel   Subscribe to the podcast  There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please: Apple Podcasts Spotify Google Podcasts TuneIn Amazon Podcasts Deezer iHeartRADIO PlayerFM Listen Notes Podcast Addict Podchaser

In this episode, host Kirsten Tyrrel brings on long-time friend and successful online seller Teria Brooks to share her insights on selling products online. Teria, a top 1% Etsy seller, discusses her journey from starting with small nail decals to expanding into a variety of products, including physical items and digital goods. Through her experiences, she underscores the importance of thorough product research, consistent selling over time, appealing product presentation, and optimizing for search engines. She also compares popular platforms like Amazon, Ebay, and Shopify, sharing the unique benefits and challenges each presents. Teria highlights that success is possible for anyone willing to put in the work, remain consistent, and adapt to market trends. 00:00 Introduction to Online Selling 00:14 Meet the Expert: Top 1% Etsy Seller 02:03 The Journey to Becoming a Top Etsy Seller 05:15 The Importance of Finding Your Niche 06:44 Understanding the Market and Customer Needs 13:17 The Role of Trends in Online Selling 15:46 Choosing the Right Platform for Your Products 20:29 Understanding Etsy Ads 21:41 The Importance of Product Quality and Customer Satisfaction 22:14 Is Etsy Too Saturated? Insights and Opinions 23:42 Top Tips for Standing Out in a Saturated Market 26:18 The Importance of a Cohesive Brand and Niche 27:01 Understanding Etsy's Algorithm and the Importance of Consistency 31:23 The Journey to Becoming a Top 1% Etsy Seller 33:14 Transitioning to a New Product and Expanding Business 36:02 The Future of Selling on Etsy and Final Thoughts Grab Teria's Design To Sell Guide Here: https://athomepixels.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of the Sellernomics Podcast! In this episode, we have the privilege of chatting with Elson Zhou, an expert from BD Inspection, who shares valuable insights on how Amazon sellers can enhance the quality of their products through inspections. In the fiercely competitive world of e-commerce, maintaining top-notch product quality is crucial to success. Elson dives deep into the importance of quality control and inspection processes, shedding light on how these steps can significantly benefit Amazon sellers. #ElsonZhou #BDinspection

In this episode, I discuss the importance of having a financial safety net, commonly known as a "war chest," for both personal and business expenses. I'll be sharing my own experience of building a war chest when I started my fitness business and emphasizing the need for responsible mentorship in this process. I'll outline the steps to take, including getting clear on personal and business expenses, stress testing these numbers, and aiming for a margin of 45-55%. I conclude by emphasising the significance of having a war chest regardless of the type of business.

It's important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews. In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media marketing, customer satisfaction, and the importance of understanding your audience. Listen and learn in this episode!Key takeaways from this episode:Consider bringing customer service in-house for better customer interaction and feedback, ultimately enhancing the customer experience.Focus on generating cash, taking care of your team, and understanding the customer as top priorities.Embrace an underdog mentality, be bold and creative, and take risks in branding to stand out as a challenger brand.Use a mix of entertaining and educational content to engage customers and leverage influencer partnerships for brand promotion.Stay informed about developments in social media platforms, such as the impact of TikTok shops on influencer marketing, and adapt strategies accordingly.Constantly find new products for upselling and focus on growing an email database to engage and retain customers.Recommended App/Tool:Hot Jar: https://www.hotjar.com/Tiktok: https://www.tiktok.com/Recommended Book:Eating The Big Fish: https://www.eatbigfish.com/books/eating-the-big-fishToday's Guest:Steve Wasik, CEO of Vktry Gear is a courageous leader, specializing in strategically and creatively building strong Consumer Product organizations and driving record level sales growth & profitability. Award-winning, strategic marketer adept at directing agencies and creatively building winning brands. Able to hit the ground running as evidenced by accomplishments across diverse Consumer Product categories.Connect and learn more about Steve and Vktry Gear:Website: https://vktrygear.com/?view=sl-4FE65C04LinkedIn: https://www.linkedin.com/in/stephenwasik/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Mike and Dave recap going to India, where they mark the biggest differences that they've seen between Chinese Trade Shows and Indian Trade Shows.   The India Sourcing Trip finally took place earlier this October!   Dave and I, along with a few friends and loved ones, went to India for the first time to check out the India Ecomm Summit, visit a Manufacturing Factory and see the Taj Mahal.    Timestamps: 0:00 - Introduction 0:44 - Jet Lag 2:37 - Key Differences Between Chinese and Indian Trade Shows 3:37 - Product Differences 9:09 - Lack of Variety 13:49 - Product Quality 16:32 - Questions You Should Ask In Trade Shows 22:20 - Lack of Pressure 29:15 - Communication Differences 32:21 - Country Differences: Traffic Culture 37:14 - Country Differences: Sightseeing Diversity 38:50 - Visiting a Manufacturing Factory in India 42:43 - India Sourcing Trip   Shoutout again to Meghla, for making everything possible for Dave and I and setting us up with this eye opening trip.    If you're interested in possibly joining the India Sourcing Trip next year, check out India Sourcing Trip which is managed by our friend, Meghla Bhardwaj. If you'd like to learn more about Meghla Bhardwaj, check her out on her LinkedIn page.   As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.    Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.    Thanks for listening!   Until next time, happy selling! 

Nick Scrivens is the owner of Fore Fathers Apparel, a company offering  beautifully designed, thoughtfully tailored, ultra-comfortable, and original polos for Dads of all shapes and sizes. Nick is an accomplished and focused enterprise sales executive with talent and grit to turnaround client perception, develop long-term client relations/retention, generate multi-million-dollar sales, and build team cohesiveness. In this episode of the Dad Edge Podcast, Larry  interviews Nick Scrivens. They discuss the success of the brand and how it all started with a meme featuring Nick and his daughter wearing their Turf Dad polo. The meme went viral, leading to international demand for their products. Nick shares his initial struggles and the overwhelming support they received from lawn care enthusiasts worldwide. Nick's passion for his clothing brand is evident in his dedication and hard work. He spent two and a half hours discussing the need for his brand and the potential it had. This passion and belief in his product drove him to take action and start working on his brand. It took him 10 months to perfect his polo shirt and gain confidence in its quality. He started by giving it to family and friends and gradually gained more customers, holding himself accountable for the quality of his products. One specific theme that emerges in the podcast is the idea of prioritizing family over career. The speakers discuss their experiences as fathers and entrepreneurs, highlighting the challenges they face in balancing their professional and personal lives. They also acknowledge that building a successful business requires a significant amount of time and effort, but they also recognize the importance of being present for their families. Nick Scrivens and Larry Hagner also touches on the idea of not sacrificing relationships for financial success. They caution against becoming so focused on building a business that they neglect their personal connections. Ending the episode, they share a quote that resonates with them: "Don't come home with a wallet full of money and a house full of strangers." They recognize that true success is not just about financial wealth, but also about having meaningful relationships and a strong connection with one's family. www.thedadedge.com/445 www.shopforefathers.com  

Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.Listen and learn in this episode!Key takeaways from this episode:Building a successful e-commerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.Prioritizing customer care, product quality, and consistency is crucial for long-term success.Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.Utilizing tools like Postscript for SMS marketing can yield excellent results.Transparency and honest communication between brands and agencies are essential for a successful partnership.Organic content creation, email marketing, and building a community can play a significant role in brand growth.Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.Recommended App/Tool:Klaviyo: https://www.klaviyo.com/Postscript: https://postscript.io/Mailchimp: https://mailchimp.com/Salvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Today's Guest:Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products and navigating through the challenges of marketing regulations and payment processing limitations. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.Connect and learn more about Olivia and Kush Queen:Website: https://kushqueen.shop/LinkedIn: https://www.linkedin.com/in/olivia-alexander-a823112a/Twitter: https://twitter.com/TheLivAlexanderGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.Listen and learn in this episode!Key takeaways from this episode:The importance of having a certain person or thing present in a strategyFocus on product quality and full control over manufacturing and supply chainBeing obsessed with maintaining high standardsBeing different as a company in terms of engagement in the e-commerce spaceImplementation of email marketing, advertising, and other strategiesThe ability to send direct messages on InstagramThe value of warm introductions and getting responses to direct messagesThe strategy of launching new products monthly, making them limited editionEngaging platform with exclusive access and benefits for membersRecommended App/Tool:Inveterate: https://www.inveterate.com/Recommended Podcast:Joe Rogan: https://www.joerogan.com/Taylor Holiday: https://open.spotify.com/episode/4Sa9tlWmT3n9C2K8hN6Us4Today's Guest:Mark Ritz, co-founder and CEO at Carnivore Snax, with a background of 7 years in the e-comm space, Mark has always been passionate about this field. Prior to his venture in e-commerce, he spent 12 years working for Costco Wholesale, where he developed a deep appreciation for the membership model and company culture. This experience greatly influenced how Carnivore Snax operates today. Mark has also held the position of Director of E-commerce for a couple of companies, specializing in email marketing. His desire to run his own business led him to join forces with a co-founder who presented an innovative product idea. After trying the product, Mark was convinced and together, they decided to launch and expand the company.Connect and learn more about Mark and Carnivore Snax here: Website: https://carnivoresnax.com/LinkedIn: https://www.linkedin.com/in/mark-ritz-0b73b0124/X: https://twitter.com/ritzfitGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Step into the realm of reverse marketing and discover the power it holds to transform your coaching or consulting business. Terri Levine, a renowned business coach and consultant, unravels the secret behind ensuring a triumphant reverse marketing strategy – by offering a rock-solid guarantee to your customers. In a world fraught with skepticism, courtesy of numerous ill-intentioned "experts," Levine insists that extending an unconditional guarantee can serve as a beacon of trust for your audience. This guarantee underlines the confidence you have in your product or service, simultaneously assuring your clients of its supreme quality. What's more, Levine emphasizes the significance of crafting high-value offers that carry minimal to zero risk. The catch, though, is these should be items your prospects are eager to grab, not what you're merely interested in selling. Intrigued? Dive deeper into this enlightening episode with Dr. Terri Levine, as she unfolds more invaluable insights on how to design a thriving reverse marketing strategy tailor-made for your business. Your journey towards brand visibility and increased customer reach begins here.   Key Highlights From The Episode: [0:42] Today's focus; Tips on how to make a successful reverse marketing strategy for your  business  [0:51] #1 Give away things that are high value and provide a low or no-risk [1:11] #2 If you are new in business, find a credible expert to test your products or services      and recommend them [1:26] #3 If you have been in business for a while, create a testimonial reel [2:35] #4 Have your crowd perceive you as an expert  [4:01] #5 Create consumer awareness guides  [4:14] #6 Make sure you have a guarantee [5:04] #7 Ensure your hype isn't greater than your product [7:15] Why you should take the risk with an unconditional guarantee [9:03] #8 Limit the amount of time that you offer a product or a service at a discounted      price [11:14] Episode wrap-up and call to action    Golden Nuggets: Stop promoting yourself as an expert and let the market position you that way [3:23] “A guarantee creates safety for your prospects.” [4:17] Make sure your hype isn't greater than your product [5:04] The bigger the guarantee, the more sales you make [5:58] Scarcity and urgency get people moving faster [8:13]  “A confused mind doesn't buy.” [10:07] Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017. Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos. Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/