How She Did That : Virtual Assistants | Online Business Managers

From 7-Figure Agency to Full-Time Coaching: A Story of Following Your GutAfter a brief hiatus since August, I'm thrilled to return with a deeply personal episode where I share my journey of making one of the biggest decisions in my business career - sunsetting my successful 7-figure agency, The Launch Guild, to fully embrace my passion for coaching.Key Episode Highlights:The evolution of my business journey from launch manager to seven-figure agency owner to coachWhy launches have changed in the online space over the past two years and the impact on my agencyThe internal struggle of realizing when it's time to pivot, even when you're successfulHow the Call to Clarity Retreat became a turning point in making this major business decisionManaging difficult conversations with a long-term team during transitionI open up about the internal struggles I faced when realizing it was time for a change, even though my agency was thriving. The reality is, the online launch landscape has transformed dramatically over the past two years, and while we could have pivoted The Launch Guild in numerous directions, my heart was pulling me toward a different path entirely.What's Coming Up:This episode kicks off a special three-part series where I'll share:My complete agency storyFrameworks and methodologies around agency ownership"Baby Steps" series - dedicated to supporting solopreneurs making the leap into agency ownershipNew episodes every FridayState of the Agency quarterly roundtablesLooking Forward:Whether you're an established agency owner looking to scale, a solopreneur considering the agency model, or an online business owner seeking guidance, I hope this episode gives you permission to trust your gut and make the changes your heart is calling for.Visit tashabooth.com/podcast for show notes and to learn more about upcoming programs, coaching opportunities, masterclasses, and events.Check out all the ways I can support you! ❤️ Join The Agency Alliance Membership! Inside this membership for agency owners you'll find a supportive community, tools to help you build a solid and thriving agency, and monthly marketing strategies!

In this episode of HSDT, I had the pleasure of interviewing Anne-Marie Rose, an online business strategist and offer alignment expert with a wealth of experience in helping service-based leaders scale their businesses with clarity and confidence. Anne-Marie shared valuable insights on how she leverages high impact workshops to book out her online agency and attract high-ticket clients.During the interview, Anne-Marie shares: How high impact workshops have the power to provide value to potential clients while also showcasing expertise and building trust.The difference between webinars, masterclasses, and workshopsWhy teaching impactful content in workshops is more impactful than the pitch.Why charging for workshops is more likely to attract participants who will convert into high-ticket clients. Anne-Marie also introduced a valuable resource, a quiz which helps business owners determine the ideal workshop format for their specific business needs and goals. This tool provides a personalized workshop format recommendation and a sample agenda to guide business owners in creating impactful workshops.To take the quiz, go to myworkshopgameplan.com. Hosted on Acast. See acast.com/privacy for more information.

Do you have trouble creating and holding your business boundaries? As service providers, it can sometimes feel hard to enforce the boundaries that we've created but then, when we don't, we often feel taken advantage of and burned out.Our guest today, Jackie Ellis, shared her journey of moving from running a gym to running a successful Facebook ads agency and how important she's found building boundaries along the way. Jackie and I dive into the challenges of establishing and maintaining boundaries, especially for women and moms in the online business space. We discuss the common struggle of feeling the need to be available at all times and the impact it can have on both our personal and professional lives. Key Points Covered:The challenges of setting boundaries as a service-based business owner.How Jackie learned to establish and maintain boundaries in her agency.Strategies for supporting your team in setting and respecting boundaries.Client feedback on agency boundaries and the importance of attracting aligned clients.Listen to the episode for tips on how Jackie implemented boundaries in her agency, such as setting strict working hours, avoiding work-related activities in certain spaces, and respecting her team's boundaries. One of the highlights of the episode is our discussion on the importance of leading by example and supporting your online team in upholding boundaries to create a cohesive and respectful work environment.How to Work With Me This Year:The Agency Alliance MembershipThe Agency ThrivemindFollow Me On Instagram Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm sharing valuable insights on how to "agencify" or productize your offers and create a scalable offer system for your online agency. Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the project. It creates time efficiency and saves you money when you're not reinventing the wheel every time. And last but not least, it allows the services process to run without you! In this episode we'll be walking through these 5 steps to agencify your offers: Get clear on your offersCreate a high-level view of your processesMake note of where project plan templates, checklists, canned emails, etc can be incorporated.Create templates & SOPsTrain your team on the processCreating a scalable offer system may take time but is essential for freeing up your time and allowing your agency to run smoothly without your constant involvement.Apply for a $25,000 grant package with HoneyBook via the Breakthrough Grand program. Learn more at tashabooth.com/breakthroughgrant Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did that Podcast, we're welcoming back my good friend Melissa Froehlich. Melissa specializes in business alignment strategy, helping women entrepreneurs scale their businesses. Her unique approach is holistic, weaving in KOLBE and Human Design principles to craft effective, sustainable, and personalized business strategies. Melissa says these awareness tools can be used to help CEOs understand their innate strengths and in turn build businesses that align with their unique capabilities. In this episode you'll learn: What the KOLBE and Human Design awareness tests are and what they can teach usHow to use these awareness tools to gain a deeper self-awarenessHow to integrate these awareness tools into our hiring processes AND how we manage our team members day to dayWhy knowing your results isn't enough - you must apply what you learn! Connect with Melissa on Instagram at @melissafroelich_biz or visit her website at melissafroehlich.com. Hosted on Acast. See acast.com/privacy for more information.

In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on. In this episode, we break down: The five questions to ask yourself AND your team as you begin to brainstorm potential values. How to narrow down and refine the values you've brainstormedExamples of company core values such as integrity, accountability, and respect. Using your core values to determine if a client or a team member are in alignment with your company. Take action today by creating or revisiting your agency's core values, sharing them with your team, and posting them online or on your business' website to ensure consistent alignment with these values. If you liked this week's episode, check out Part 1 of the series where we covered the difference between a mission statement and a vision statement and how to turn them into statements that truly guide your company's direction and decision-making! Listen to Episode 196 here. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making. I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.I also shared practical tips on how to infuse these statements into the daily life of your business, such as:Post them on your company website.Include them in client intro and onboarding content.Engage your team by asking how they've lived out the mission or worked towards the vision.And more! Join me next week for Part 2, as we delve into creating strong core values statements. Head over to tashabooth.com/podcast for more resources and ways to work with me! Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP. SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients. In this episode you'll learn: The importance of breaking down complex processes into smaller, more manageable SOPs How to set up your SOPs to accommodate different learning stylesBest practices for housing SOPs Click here to watch a video demonstration of our SOP creation process at The Launch Guild. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship.Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures that you're focusing on what truly matters to them and addressing any potential fears they might have about the partnership.Keep Your Clients in the Loop - Communication is key. Clients may feel anxious about the process because they're not the experts. By keeping them informed about the progress, what's happening each week, and what's coming next, you can alleviate their concerns and build trust. Follow Through on Your Promises - Simply put, do what you say you'll do. Clients appreciate transparency and accountability.By implementing these three strategies, you can create a business that not only meets but exceeds client expectations, fostering a relationship they'll want to return to time and again. Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too). Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart. 1 - Mastering Delegation: Successful agency owners practice the art of delegation, understanding that they can't do everything themselves.2 - Handling Tough Conversations: They may not enjoy it, but they don't shy away from difficult discussions, knowing that addressing issues early prevents bigger problems later.3 - Prioritizing Effectively: They focus on what's truly important and avoid getting sidetracked by tasks that may not be necessary at the moment.4 - Staying on Top of Your Numbers: Knowing their numbers is crucial for maintaining profitability and making informed decisions.5 - Balancing Work and Personal Life: Having hobbies and interests outside of their business makes them better CEOs by providing fresh perspectives.6 - Being Proactive, Not Reactive: Anticipating needs and planning ahead helps them avoid "Oh crap" moments and stay ahead of the curve.7 - Consistent Marketing and Sales: They make lead generation and sales activities a non-negotiable part of their routine.8 - Learning to Say No: They understand the importance of setting boundaries to focus on what truly matters for their business and personal life.9 - Their Team is Now Their Clients: They shift their focus from client support to team support, recognizing that a well-supported team will take good care of clients.10 - They Don't Major in the Minors: They don't sweat the small stuff and allow minor issues to derail their focus or their business.BONUS TIP #1 - Embracing Failure as a Lesson: They view failures as opportunities for improvement rather than a closed door.BONUS TIP #2 - Decisiveness: They aren't afraid to make decisions, understanding that indecision can be more harmful than making an imperfect choice.I hope this list resonates with you and helps you identify areas where you can align your actions and mindset with those of successful agency owners. Let me know which traits you connect with the most by reaching out on Instagram at @thetashabooth. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experiences with mindset ruts and offering strategies to help you endure the tough times and reignite your passion for your business.In this episode we cover: What a mindset rut is and the negative impacts it can have on your business Show Yourself Your Evidence of Awesome and reflect on all the amazing things you HAVE achieved! Take action and challenge yourself even when you think you can't find an ounce of motivation. The power of community and knowing you're not alone in your struggles. By implementing these strategies, you can overcome mindset ruts and propel your business towards success. Stay motivated, believe in yourself, and embrace the journey ahead!Learn More About the Agency Alliance Membership! Hosted on Acast. See acast.com/privacy for more information.

Have you heard about the brand new membership community for agency owners that I just launched?It's called The Agency Alliance Membership and, in this week's episode I'm sharing all about why I created it, what's it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors!>>> Click Here To Learn More About The Membership & How To Join While Founding Member's Pricing Is Still Available

In this week's episode of the How She Did That podcast, I'm sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing themselves as leaders and providing opportunities for growth, you can foster a culture of ownership, dedication and excellence within your company.In this episode, I share how you can inspire the same leadership and autonomy in your own team:Leadership is an Action: Leadership is about behaviors that align collective direction and execute strategic plans. It's something you do, not just who you are.Encourage Solution-Focused Approaches: Team members should bring solutions, not just problems. This fosters a proactive mindset and encourages strategic thinking.Ask for Their Input: Instead of always providing answers, ask your team members what they think. This empowers them to contribute their ideas and take ownership of their work.Utilize the "Ask Three, Then Me" Philosophy: Encourage team members to seek answers and solutions from multiple sources before coming to you. This helps them use their resources and become more independent.Implement a Tech Triple Check: This process ensures quality control and reminds team members to take responsibility for their work before it reaches the client.Promote Ownership and Responsibility: Allow team members to own their successes and failures. This includes letting them address their mistakes directly with clients, which is a powerful learning experience.Support Their Growth Outside of Your Direct Influence: Provide opportunities for professional development, such as coaching, courses, or stipends for books and conventions.Also mentioned in this episode:Article by McKinsey & Company - https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-leadership)Don't forget to sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register! Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start the year with a strategic plan, only to lose sight of it as time went on.To combat this, we've implemented a new structure for our weekly leadership meetings, ensuring we stay aligned with our goals and can adjust our strategies in real-time. In this week's episode I'm sharing: A breakdown of our revamped leadership meeting agenda. What key performance indicators (KPIs) and other metrics we review at the start of every meeting and why. The crucial question my team asks me every week that keeps me from being the bottleneck and avoiding CEO overwhelm. By sharing this behind-the-scenes look at our leadership meetings, I hope to inspire other agency owners to refine their processes and create a business they love. Sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register! Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're going back to basics! It's been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my 1:1 and group coaching program for online agency owners, The Agency Thrivemind. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes everything from “agency-fying” your offer, hiring, and handling those nasty mindset gremlins that will inevitably creep up!In this episode I'm sharing: A high level view of the Me to We framework Why this framework can be used by all levels of agency ownersHow to make these monumental changes in your business without getting overwhelmed and burnt out Hosted on Acast. See acast.com/privacy for more information.

In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesn't mean easy or guaranteed. It takes work and it requires intentionality. In order to make money, you need clients. And in order to get clients, you need a steady stream of leads. So in this week's episode, we're talking about the 4 ways my agency, The Launch Guild, gets clients. Even if your client roster is currently full, this is important information for you too, because what so many agency owners have learned the hard way is that stability can be ripped right out from under you before you even see it coming. You HAVE to be prepared.In this episode we're talking about: The necessity of always having an active pipeline4 key ways we get clients at The Launch GuildWhy you should never rely on just one lead generation strategyLink to coffee chat podcast episode: https://www.tashabooth.com/podcast-notes/145 Hosted on Acast. See acast.com/privacy for more information.

We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a service based business, whether you are a solopreneur or an agency owner, and offer insight into some options you might be able to explore such as affiliate marketing, online courses, workshops, or creating digital products.We talk about:Why diversifying your revenue is importantHow to diversify your revenueSome ways I do this in my own business Hosted on Acast. See acast.com/privacy for more information.

Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays.

Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladies I have known for a long time and absolutely adore! I'm also planning on hosting several live events again this year because last year they were a HUGE success!Click here to check out Expansive!One thing I noticed about myself last year was I felt like I had to overdo things in order to make up for lost ground when expectations or goals in my business weren't met. This may sound like a good strategy, BUT my philosophy is that when you focus on everything, you are focusing on nothing. So, what is a better strategy? That's what we are diving into on this episode, so get out your pen and notepad and listen closely! I know these tips will resonate with you and hopefully lead you into an amazing Q1 in 2024.In this episode I talk about:4 key areas of profitability to focus onVisibility and collaborationDiversifying the way clients can work with you Hosted on Acast. See acast.com/privacy for more information.

Something that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working more behind the scenes, stop being client-facing, and start doing less of (or none of) the implementation and delivery, I know the fear is that things will fall through the cracks and that your clients won't get the same client experience as they would working directly with you. So today I'm giving you some tips on how to stay connected with your team and with your clients as the CEO of your agency! Hosted on Acast. See acast.com/privacy for more information.

This episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isn't always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether you are a newer agency owner or more seasoned like myself, I still want you to listen to this episode because even I need to be reminded of these things! Today I'm giving you five numbers that you need to stay on top of in your agency, and how to do it in a way that's easy and makes sense! Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared. This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a place where this is a very strong primary focus of mine! (In addition to hosting live events, which you will hear more about soon!)We are kicking off this series by talking about crafting a reimagined vision for your agency. I've noticed that a lot of us agency owners are falling into a cycle of feeling overwhelmed, overworked, and underpaid, when the whole reason we started an agency in the first place was to avoid exactly that!! If this sounds like you, then you are in the right place. In this episode I give you 5 steps to pull yourself out of the cycle and closer to that reimagined vision of what it is you really want. Hosted on Acast. See acast.com/privacy for more information.

Today's guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business while experiencing health issues like, for example, burnout, vertigo, and chronic fatigue syndrome, all of which she has experienced. In this episode she shares her story of severe nervous system dysregulation which left her unable to look at screens or drive for months, resulting in not being able to work more than 1 hour a day!We talk about:How her vertigo led to chronic fatigueHow her inability to work affected her businessHow she maintained her own wellbeingHead over to tashabooth.com/agencylive and use code PODCAST200 for your discounted ticket! Hosted on Acast. See acast.com/privacy for more information.

Joining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard.Believing that sharing knowledge is the only way to help us create generational wealth, Bethany is now sharing what she has learned in her decades of business experience and her podcasting knowledge in a mentorship and coaching program for podcast hosts and podcast business owners. While Bethany exudes extroversion and joy, you'll hear today that she also struggles with anxiety and depression. I am so proud of her and honored that she chose to share her story with me and with us. We talk about:Bethany's journey with anxiety and depressionHow she manages mental health while being a CEOLessons she has learned from experienceAdvice for those who are struggling---------------------------------------------------Join me at the following live events!Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, ColoradoAgency Live- October 17th to 19th in Albuquerque, New Mexico Hosted on Acast. See acast.com/privacy for more information.

My guest today is Annie Sanchez. Annie is not just an online friend but also an in person friend because she happens to live here in Albuquerque, NM which is where I live! Annie describes herself as a seeker, a navigator of change, a believer in possibility, and the Queen of the In Between. Annie is on a mission to help people find possibility in the moments that matter most. She coaches highly sensitive, visionary leaders and entrepreneurs through life-shifting grief as a strategic and emotional thought partner. Today Annie is sharing her own path through grief and into rebuilding not just her business, but also herself. We talk about:Annie's journey through the grief of family loss while starting the transformation of her businessHow she continued to show up as a CEOWhat is a “rest coach”? Hosted on Acast. See acast.com/privacy for more information.

Today's guest is Danni White. Danni has a story that so many of us coming out of corporate and moving into building something of our own can relate to. She is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping small-to-midsize businesses gain visibility and increase their revenue through branding and web development. Additionally, she is the owner of DW Creative Publishers, a book publishing company designed to help individuals tell their stories through written and spoken word. AND she also hosts the #Hashtags and Habits Podcast, where she focuses on simplifying digital marketing and offering business tips and strategies for small to midsize business owners. We talk about:Working through imposter syndromeOvercoming trust issues when hiring new team membersThe importance of therapy Hosted on Acast. See acast.com/privacy for more information.

Today's guest, Danielle Adams, is someone who has been a long term coaching client of mine. Over the years I have had the pleasure of watching her go from managing a full time job, a budding business, and a family to now supporting her inside of my program The Agency Thrivemind as she grows her thriving agency! She shares how she used a layoff from her employment as her “swim or swim” moment and realized that generating an income doesn't have to come at the expense of your time or your sanity. I think Danielle's story resonates with so many of us who have had traditional employment while growing our businesses; being away from home and accountable to an employer for so many hours of the day and then coming home and having to fit the rest of your life into those remaining hours can be tough! Now Danielle encourages other entrepreneurs to achieve their business goals, increase their revenue, and create time to do things that bring them joy without sacrificing time with the people they love most. And I love how she has found a way to ask for - and receive - help with that mission in her business and her home. In this episode we talk about:Her decision to start her own business after being laid offHer first 90 days as an entrepreneurFinding work life balance Hosted on Acast. See acast.com/privacy for more information.

Our guest today, Nakia Whittaker-Woody, is joining us on the podcast for the second time. Nakia has been able to work remotely with female social entrepreneurs, coaches, and small business owners over the past five years by partnering with them to expand their businesses. She aims to bring the Women of Color community together to create stronger impact and outcomes, leveraging our collective abilities and resources to address common goals. Nakia is committed to helping foster a whole entrepreneur (mentally, physically, legally, and financially). Today Nakia is brave enough to share about the tragic and unexpected loss of her daughter in 2021 and how she has allowed herself the grace to move through her grief in her own way while still serving her clients and acting as a mentor to over 700 Women of Color Aspiring Entrepreneurs. We talk about:Coping with the aftermath of a traumatic lossWhat dealing with grief looks like for herHow she navigated her business at the timeListen to Nakia's previous episode here.Donate to the Briana Whittaker-Oliver Critter Camp Scholarship.Find Nakia on Instagram, LinkedIn, and Website. Hosted on Acast. See acast.com/privacy for more information.

My guest today is someone who I have been facebook friends with and an admirer from afar for quite some time now, so it was so great getting to finally spend time having a real conversation with her! SharRon Jamison is a life strategist, author, minister, entrepreneur, and corporate leader. As a preacher's kid and a minister, she had internalized negative theological beliefs about money. As a result, she didn't charge enough for her services because she struggled with reconciling and making a profit with spiritual beliefs. Today she is sharing how she was able to shed that toxic theology, which was the catalyst for re-imagining other aspects of her faith that created more expansiveness for her to prosper.Through her coaching programs, innovative workshops, wisdom-filled books, empowering sister circles, and speaking events, she passionately challenges people to shed societal “shoulds” and outdated beliefs so they can live courageous, purpose-centered lives.We talk about:Becoming a good leader of yourselfOvercoming negative beliefs tied to faithCheck out The Agency Owner's Summer Soiree at tashabooth.com/summer. Hosted on Acast. See acast.com/privacy for more information.

Warning, this episode contains mentions of death, dying, and suicidal ideation, topics that can be sensitive to some. Listener discretion is advised.Today's guest Lauren Marie Fleming is an author and founder of School for Writers™, a women-run and queer-owned business on a mission to help diversify publishing. She is an expert on creativity as a cure for burnout and the healing power of writing.When her brother died of cancer, she had to overcome PTSD and grief to start her business because she couldn't work a regular job. Then, her nephew died of cancer and she found herself having to overcome grief again, refining her systems and getting very clear on what mattered in her life and business. She loves talking about how to thrive professionally even when struggling personally. Get your pen and paper ready because today, Lauren is giving us some amazingly tangible advice that won't just change your business, but will absolutely change your life!We talk about:Her brother being diagnosed with cancer during her finals at law schoolHer Five R's for successTaking one month off from work each quarterThe Stoplight Method of time managementCheck out The Agency Owner's Summer Soiree at tashabooth.com/summer. Hosted on Acast. See acast.com/privacy for more information.

Today's guest Dora Rankin built a startup with her own two hands, and now she spends her days supporting women business owners to create their dream lives!As a single mom and primary caretaker to two young children, she started with 17 years of experience as a senior level leader inside the corporate cult. Now, she is a Business Coach for ambitious women leaders who are ready to move from fledgling to flourishing and beyond fulfilling. She helps her clients uncover their purpose and activate their businesses through timeless, measured business growth planning and simple yet effective sales & marketing strategies. Dora empowers women to live their purpose and own their economic power, and she provides business coaching with genuine authenticity and a sincere desire to impact change.We talk about:Spending 17 years in a corporate positionShifting from the world of corporate to business ownershipSaying yes to opportunities along the wayCheck out The Agency Owner's Summer Soiree at tashabooth.com/summer Hosted on Acast. See acast.com/privacy for more information.

In today's episode we are joined by email marketing strategist Ashley DeLuca. From the outside you would have thought she was living the American Dream. She grew up in a small town, went off to college, got a corporate job, and built a house with her then-husband, their baby, and their two dogs! Then, in the fall of 2021 she walked away from her abusive marriage with her toddler on her hip, and within 6 months she completely rebuilt her life from scratch using her business as her foundation. Through her journey, she believes truly betting on yourself is one of the most impactful decisions you'll ever make.We talk about:Why she felt unfulfilled when she seemingly had it allHow she walked away from her marriageHow she rebuilt her life and her businessListen to episode 36: How She Took A VacationSign up for the next Call To Clarity Retreat at tashabooth.com/fall-retreat Hosted on Acast. See acast.com/privacy for more information.

Raise your hand if this is something you can relate to; you thought your life was going to be one way and then something happened that completely changed the trajectory and your life became something entirely different. I know there are some hands raised out there right now! And that's totally okay, in fact, this is probably a story that belongs to most of us! Joining us today is Rachel Pereyra. Rachel founded her business Mastermind Business Services in 2020 to change the world through operations. She works with her clients to eliminate the hurdles of running a growing business or non-profit that is focused on driving impact and sustainability. Rachel has over a decade of operations and people leadership experience spanning across several industries. This varied lived experience allows her to connect with clients where they are at and guide them to where they want to be. Rachel is sharing her story of stepping into authentic self, reclaiming her joy, and falling in love again after walking away from a marriage that, she admits, should never have been.She talks about:Becoming a teen mom at 18, getting married at 19, and having a second child at 20Coming out to her family for the first timeWhat she is most proud ofFill in the blank…. “If my agency's team was perfectly in place and we were ready to take on new clients and serve them well, the thing I'd be most worried about is _________.”How would you end that sentence?Here's what I know…when your agency isn't making the kind of money you want it to make, all roads lead to one of two causes… Pricing or Pipeline!And no matter which path you choose, adventure (and a special FREE gift from me) awaits.Pick your path and get a FREE resource from me HERE! Hosted on Acast. See acast.com/privacy for more information.

Warning, this episode contains conversations on death and dying, a topic that can be sensitive to some. Listener discretion is advised.We are diving into our first episode of our summer series, How She Overcame, with a heavy topic right out of the gate, and joined by our special guest Ellyse Colson. Ellyse is sharing how she dealt with running her business during the passing of her younger brother after a battle with cancer. I want to thank Ellyse for her vulnerability in what I imagine was a difficult episode for her to record with me.In this episode, we talk about:What work-life harmony looked like for herHow she gave herself space for griefWhat she learned about herselfWho her brother was and what he was like ❤️Business Website Url: www.thesustainablebusinesscollective.comFacebook group: www.facebook.com/groups/5kmasterInstagram: www.instagram.com/ellyse_colson_—--------------------------------------------Work with me: Interested in attending one of my upcoming live events? Check out all the via our events page or by clicking the links belowFall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, ColoradoAgency Live- October 17th to 19th in Albuquerque, New Mexico Hosted on Acast. See acast.com/privacy for more information.

We are back! Welcome to season 9 of the How She Did That Podcast. I've spoken in previous episodes about how 2022 was a really hard year for me. I was doing the bare minimum day to day to keep my business going. It wasn't until the end of 2022 and early 2023 that I started to feel like me again, and in episode 150 I share more about how I did this!It occurred to me that so many of us are walking around fighting battles that those on the outside know nothing about, and we often feel so completely alone. I wanted to create a conversation around this – around connecting our humanity and, sometimes brokenness, to how we navigate running our businesses through the heartache.This series is called How She Overcame because our stories don't end at our brokenness. Our stories continue.In this series you'll hear stories from some women who are surviving great loss, and others who are working through their own self doubt. Both are valid examples of how they overcame. This series may be hard to listen to at times, but I know that in one of these stories, someone will hear something that will make them feel less alone – and that's important!________________________Work with Me: Interested in attending one of my upcoming live events? Check out all the via our events page or by clicking the links belowFall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, ColoradoAgency Live- October 17th to 19th in Albuquerque, New Mexico Hosted on Acast. See acast.com/privacy for more information.

I am so excited to chat with one of the members of The Agency Thrivemind today! My guest, Mary Zargarian and her agency partner with teams and organizations to leverage their strengths in business and build systems to handle the rest. She joined The Agency Thrivemind when she was very early on in her agency growth, and it has been absolutely amazing to not only see the growth in her business, but to watch her grow as a leader and an agency owner over the past year!Mary shares her story of how she went from consulting > to hiring a team > to now owning a thriving agency - and how she has embraced the evolution of her business despite sometimes having those reservations about giving up and going back into corporate. She continues to trust her intuition when it comes to hiring and placing team members within her agency. We talk about:Mary's journey into agency ownershipWhat she has learned through the growthHow she handles the messy middleHer favorite part about agency ownershipHow The Agency Thrivemind has helped Hosted on Acast. See acast.com/privacy for more information.

I tried looking up how many decisions we make in a day. The results were anywhere from 267 to 35,000! That's quite a range! Either way, some decisions are easy (like do I want to take an extra nap today? = no brainer!), but others require a little more to process. Sometimes no matter how much fact-finding we try to do, we just have to pick a side and take action. This is especially true when it comes to our businesses, because that action helps bring clarity. This week I'm chatting with Hunter Lowder, co-owner of Tortoise & The Bear. Hunter shares how she's been able to lean into her experience as a mindset coach and business strategist, and support entrepreneurs in creating and prioritizing the growth of their business in a sustainable way. After suffering severe burnout herself, Hunter knows it's more important than ever to tune into your body's signals of when to take a step back versus when to lean in through the ‘scaries' and take the right next step in your business. We talk about:Different personality testsIntuition vs fearHow this applies to business owners Hosted on Acast. See acast.com/privacy for more information.

Let's face it, no matter who we are, we all want successful launches within our business. After all, you've invested the time creating an offer to transform your audience. . . but they have to say ‘yes' to what we're selling in order to get the results. I've worn lots of hats as a launch manager, founder of a launch management agency, creator of a launch manager certification program, and business owner who has launched her own products and programs. I know it's so important to be able to set those realistic good, better, and best goals as well as establish strategic timelines to complete the copy and design and integrate all the tech. This week I'm chatting with Nikki Rausch of Your Sales Maven. As an entrepreneur with over 25 years experience, Nikki has a unique ability to help business owners sell successfully and authentically. She acts as a ‘sales guide' to help them maximize the impact of their launch by advising on all things copy, design, closing calls, and strategy. We talk about:What a launch manager is and is notSetting clients up for success before the launch startsOne actionable step you can take towards better sales Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about using TikTok for your business but are just not sure how to make it work?Maybe you don't wanna dance or you're not sure it's worth it to have one more social media platform to worry about.I get it! I personally choose to keep my Tiktok account to karaoke show tunes only! BUT, I think if you want to put the time, effort, and energy into making it work, TikTok has a TON of opportunities! And my guest today, Aubree Malick is going to show us how to do it!Aubree has grown her TikTok presence to over 290 THOUSAND engaged followers, and today she shares with us her best getting started tips for how she did that!We talk about: Why Aubree chooses TikTokWhat things to think about as you're getting startedHow to convert watchers into followers, and then into buyersAubree's thoughts on TikTok dances Hosted on Acast. See acast.com/privacy for more information.

You've heard the quote, “A woman who changes her hair is about to change her life,” right? Well, a woman who rebrands her company is about to change the world! It's natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside.This week on How She Did That

Sometimes we get stuck in a rut with our offers and services. What happens when something that has worked for so long suddenly feels like it no longer serves you or your clients, or it no longer feels aligned with your true goals?Are you worried that your clients will be disappointed or think that you're being flaky? Do you fear that you'll never make money again? Or do you know deep down in your gut that it's time to make a change in your business, but you're unsure of how to make that first step?This week on How She Did That

We are just two weeks away from the end of 2022! If your year has been anything like mine, then it's been a little bit (jk, a lotta bit) of craziness… but here is your reminder that you made it through! You are still a business owner, and you are still accomplishing amazing things. The fact that you continue to show up in this online business owner space is incredible, and you deserve a big congratulations!If you've been feeling bogged down by comparing your year to what everyone else's success looks like, or what your success from 2021 may have looked like, remember it's totally normal to feel disappointment while ALSO still feeling proud of everything you did accomplish this year. In this episode I'll share an exercise with you that I use to get myself and my team ready for the new year.We talk about:Creating your 2023 Readiness Pack Hosted on Acast. See acast.com/privacy for more information.

I am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategist and management capacity. Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocked it out of the ballpark! She's thorough, creative, and keeps me as focused as humanly possible. Today Cara and I are discussing the difference between being a launch manager and a launch strategist. As you'll hear from Cara, she took the less traditional route of first being a launch strategist and then becoming a launch manager. And Cara, if you're listening, I just want to say thank you from the bottom of my heart for holding my purse throughout this intense year of transition. You're the best and we love you!!!We are talking about:The difference between a launch manager and launch strategistCara's transition from one to the otherHow to handle the stress of launchingTips for how to become a launch specialist Hosted on Acast. See acast.com/privacy for more information.

Joining us for our 160th episode of How She Did That is someone who I have known and worked with in the online business space for a long time, Sadie Prestridge! Sadie began her online business as a Virtual Assistant in 2018, and now runs a team of highly-trained EVAs (executive virtual assistants). In the beginning, still working her corporate job, she quickly found her stride and was able to quit her full-time job only three months later! With her client roster full, she had surpassed her previous income by June of 2019 and kept growing!Training and building up a team of highly skilled women, Sadie created Prestridge and Co. to be a leading team that knows how to support and take initiative in leveling up business operations. Prestridge and Co. provide systems, structure, and day-to-day support that helps CEOs and Founders manage themselves, their busy schedules, and their visionary. Sadie joins us to share both her journey in going from VA to Agency Owner, and her keys to helping potential clients prep for having the best experience with their EVA! We talk about:How Sadie got into the online business spaceThe first step she took after deciding to build an agencyHow her agency operates3 key ways she primes her clients for EVA support Hosted on Acast. See acast.com/privacy for more information.

If you're listening to this podcast, chances are you're a woman who's trying to balance a number of competing priorities. Family, friends, hobbies, self care, a thriving business – and that's not even the whole list. It can be a lot.I want to introduce you to Latrice Claiborne. (She and I have been friends in the industry for quite awhile now!) Latrice is the owner and founder of Trinity Business Solutions. As a “tech tools fanatic”, she is up to date on all the latest tech trends and knows systems like the back of her hand. She's been able to scale her business to multi-six figures while at home with her 3 children and husband of 11 years, and she's helping other business owners attain that same freedom that she experiences daily. Latrice not only has the know-how to get your systems and automations running, she has the passion to help you grow and succeed with tech solutions and marketing automation!We talk about:How she structures her teamBalancing and prioritizing all the thingsWhat home life can look like as a busy mom Hosted on Acast. See acast.com/privacy for more information.

Accessibility can sometimes be a confusing and overwhelming topic because we know that it's important and we want to get it right. Can you think of ONE THING you can do right now to improve accessibility on your website and overall online presence? I'll wait…If you're stumped, don't worry! You're not alone and our guest today, Myrna Daramy, is going to give you the answer! Myrna has been so helpful in making both of my websites more accessible, and she does such an amazing job breaking down the small but impactful things we can start doing now to improve accessibility in each of my businesses. Myrna is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. She takes pride in helping her clients become the best digital versions of themselves that convert better than ever before.We talk about:What is accessibility3 tips to improve accessibilityOne step you can take today to become more accessibleGrab Myrna's Accessibility Checklist here! Hosted on Acast. See acast.com/privacy for more information.

Lately I have been hearing from so many online virtual support pros and business owners who are feeling stressed and burnt out. These last few years have been a doozy! I just recently celebrated my 5 year anniversary as a full time business owner, and this year has been the absolute hardest in my business. Mentally, physically, emotionally, financially, it's all felt like an uphill climb. And I've asked myself more than once this year if I really wanted to continue to climb it.Am I making a difference?Is the work that I do still needed?BUT THEN I received some video testimonials and feedback interviews from the students inside of my programs, and O...M...G y'all! Talk about the kick in the pants that I needed!!! Are there improvements I want to make? Absolutely! But am I tapping out just yet? Not a chance! I've realized that my team and I are making an impact. The work we do IS needed! And we're only at the tip of the iceberg so let's keep going!This has inspired me to share with you some affirmations for VA's, Launch Managers, and Agency Owners. I have used these inside of my programs and now I am taking them public just for you! I hope that these will speak to you and help encourage you to keep showing up, even when the going gets tough.We talk about:5 affirmations for VA's and general support pro's5 affirmations for Launch Managers5 affirmations for Agency OwnersDownload the affirmations guide here! Hosted on Acast. See acast.com/privacy for more information.

We are diving into three super simple ways that you can improve your client experience in your business. You can apply these tips whether you are an agency owner or a solo entrepreneur! As we start growing and building our agencies and moving away from working on client deliverables, the client experience piece becomes even more important, and you want to make sure that it's consistent throughout your entire team. When we talk about client experience, we're not just talking about “doing the work.” That is the bare minimum. That is what your client is paying you for! We are talking about elevating in a way that your client feels supported throughout the entire experience, and really valued and understood as an individual. We are talking about going above and beyond, and exceeding all expectations! We talk about:Keeping it simpleCommunicationMeeting the client where they're at Hosted on Acast. See acast.com/privacy for more information.

I first met Rachel when she accidentally joined the wrong program of mine. (True story!) She then went on to become one of the founding members of my program for agency owners – The Agency Thrivemind, and is now an accountability coach in that program as well as a dear friend of mine.With her love for systems and processes, she and her team are supporting other businesses by leveraging their time so that they can concentrate on their zone of genius while her team handles #allthethings required for the smooth and efficient operation of their business. Rachel has so much knowledge and experience in the VA/EA space. If you are currently trying to decide how to differentiate yourself in the marketplace and want to know which advanced skills to pursue, then this episode is for you!We talk about:What is an executive assistantThe difference between an executive assistant and a virtual assistant What skills are needed to go from a VA to an EARachel's new program for EA's Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Calling all leaders! (Yes, this includes you!) Some of you may feel like you were born to be leaders. Others probably want to think of themselves as strong leaders but struggle with self doubt at times. And some of you probably don't even want to be leaders, but rather feel more comfortable in your support role as a team member. All of these are okay! Whether you are the CEO of an agency, the right-hand in command, or a support team member, the fact of the matter is you are most likely a leader (whether you know it yet or not!), you are most likely leading someone, or there will come a day when you will be leading someone in some capacity. That's why this episode is important for and applicable to everyone.Today is all about how we as leaders can improve as leaders. I am sharing my four tips for leadership growth and improvement. Remember, leadership is a journey, not a destination. We talk about:Understanding your leadership styleAsking for feedbackListening to understand Exploring your weaknessesAmerican Express Business Article: 7 Most Common Leadership Styles Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Today's episode is a heavy but necessary one. Whether it be the loss of a loved one, the end of a relationship, struggling with an illness, or any other number of things, grief is one of those things that we don't want to think about and we often try to hide from. But the truth is it's something we will all deal with in some form or another at some point in our lives. We all know there are several stages of processing grief and it can affect us mentally, emotionally, and physically. While learning how to work through our grief is universal, not everyone has to do it while running a business at the same time. Which is why this is an extra important conversation.I greatly appreciated Jessica's vulnerability in sharing her own story of how she navigated grief last year when her mother was diagnosed with and ultimately passed away from cancer. She reminds us that although you may be a CEO or a business owner, at the end of the day first and foremost, you are human and you are not alone. We talk aboutBalancing work and life while grievingDifferent types of griefDifferent ways to processHow to support someone who is grieving Jessica's websiteJessica's instagram Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.