Podcasts about digital natives group

In this week's episode of the SIMPLE brand podcast, I talk with Ben Guttmann.Ben's a marketing and communications expert who's on a mission to train leaders in effective connection through simplified messaging. Ben's the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.Here's what we discuss:Why simplified messaging is necessaryWhy your messages aren't breaking through the noiseThe different roles of communication “senders” and “receivers”How empathy should be used in communicationsThe distinction between “complex” and “complicated” communicationsFive design principles to use when crafting a messageHow to avoid Frankenstein messagingThe value of constraints in creating your messageRESOURCES FROM THIS EPISODE:Ben's websiteBen's book - Simply Put: Why Clear Messages Win and How to Design ThemBen's 1,000 Words CheckerBen on LinkedIn

What makes messaging stick?Today, I'm digging into that question with marketing and communications expert, Ben Guttmann. Plus we'll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.Tune into this episode to hear:The story behind the sale of Ben's agencyThe intangible benefits of having taken an agency through a saleFive key qualities of simply, effective messagingWhat we can learn about effective messaging from political campaign slogansWhy designers need to remember that design is first and foremost about businessLearn more about Ben Guttmann:WebsiteConnect on LinkedInInstagram: @ben.guttmannSimply Put: Why Clear Messages Win–and How to Design ThemResources:Read the first chapter of Simply Put for FreeNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Have you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?In this episode, Ben Guttmann teaches us the secrets behind clear messaging and how to become better communicators. Ben is a Marketing Entrepreneur, Educator, and Author. He is the Principal at Unisphere Ideas, teaches marketing at the nation's largest business school, and authored one of the best books ever written on messaging, "Simply Put: Why Clear Messages Win―and How to Design Them." Right after college, Ben built, ran for over 10 years, and sold an award-winning marketing agency, Digital Natives Group. Still, his desire to share his communication skills and altruistic nature spoke louder and led him to start consulting, speaking internationally, and writing a book.Throughout this episode, the author of "Simply Put," shares the five principles of becoming a clear communicator, his experiences building, running, and then selling his award-winning marketing agency, and practical tips you can start doing today to improve your communication skills. Ben also teaches how to close the gap between simple and complex messaging, marketing, and sales strategies, explains the importance of embracing constraints to improve creativity and innovation, and more.Tune in to Episode 430 of Becoming Your Best and learn how to create a sharp, authentic, and empathetic communication style, allowing you to turn your ideas into an invitation that people can't refuse.Some Questions I Ask:Why do so many of us struggle with communicating effectively? (6:10)How can we use this concept to better connect with our audience? (14:00)In This Episode, You Will Learn:A bit about Ben's background and turning points that significantly impacted him (2:30)Ben's five principles to turn your messages clearer (9:20)How asking "So, what?" can help us communicate more effectively (12:20)Ben shares practical tools for becoming better communicators (19:40)Connect with Ben Guttmann:WebsiteLinkedInBook: Ben Guttmann - Simply Put: Why Clear Messages Win―and How to Design ThemBecoming Your Best Resources:Becoming Your Best WebsiteBecoming Your Best University WebsiteBecoming Your Best LibraryEmail: support@becomingyourbest.comBook: Becoming Your Best: The 12 Principles of Highly Successful LeadersBook: Conquer Anxiety: How to Overcome Anxiety and Optimize Your PerformanceFacebook Group – Conquer Anxiety Hosted on Acast. See acast.com/privacy for more information.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Spotify, Apple Podcasts or tonydurso.com/podcast.

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101

Y'all know I'm constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding. In fact, today's brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.” Glory, glory!  Let's break that down even further in this interview! Key Takeaways from Ben Guttman *Why you need to tweak and refine your brand over time routinely *Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap? *Ben's 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal *Why to focus on optimization for the least amount of friction Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Ben's FREE Weekly Newsletter Ben's Book, Simply Put Alexandra Watkins Book, How to Create Brand Names That Stick About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients. Connect with Ben Website: www.benguttmann.com/ LinkedIn: www.linkedin.com/in/benguttmann/ Sponsored By Magic Mind Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Have you ever considered how the simplicity of your message could be the key to breakthrough communication? Discover how to cut through the noise and connect more effectively.In this insightful episode of "Innovation Meets Leadership," host Natalie Born sits down with marketing communications expert and author Ben Guttmann to explore the power of simplicity in messaging. Gutman shares his journey from starting a marketing agency to teaching and writing, emphasizing the critical importance of clear, concise communication in our cluttered world. Through engaging stories and practical advice, this episode uncovers the secrets to designing messages that resonate, inspire action, and stand the test of time. Dive into a conversation that will transform the way you think about marketing, leadership, and the art of communication. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. [00:00:00 - 00:03:00] Unveiling Simplicity in CommunicationIntroduction of Ben Gutman and the essence of simplicity in messaging.The backstory of Gutman's journey from a student to a marketing guru.The inspiration behind his book, "Simply Put." [00:03:00 - 00:08:00] The Science of Simple MessagesHow cognitive fluency impacts message reception and action.The struggle between sender complexity and receiver preference for simplicity.The role of empathy in crafting effective communications. [00:08:00 - 00:12:00] Design Principles for Powerful MessagingThe five design principles for simplicity in messages.The common mistakes in communication and how to avoid them.The significance of focusing on benefits over features. [00:12:00 - 00:16:00] The Art of SimplificationPractical strategies for simplifying complex ideas.The importance of asking "So what?" to find the core benefit.How to use the "So what?" method to connect deeply with your audience. [00:16:00 - 00:20:00] The Future of Communication: AI and BeyondGutman's nuanced view on the role of AI in communication.The potential and limitations of generative AI for content creation.How simplicity remains crucial amidst the rise of AI-generated content. Quotes:"The messages that work... are simple." - Ben Guttmann"We are all marketers in many ways." - Ben Guttmann Connect with Ben:Website: https://www.benguttmann.com/LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.coThese are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://podcasters.spotify.com/pod/show/natalie-born/message Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support

In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand's narrative to the next level. Who's the Guest? Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.   Highlights 00:35 The messages behind Ben's book, ‘Simply Put' 01:01 The process of communication in different roles 04:31 Ease of complicating messages and its effects 10:34 The singular nature of the word 'priority' 20:02 The idea of using the universal 'reset button' mindset for business purposes 21:28 Building relationships just by reaching out to people one looks up to 23:16 The worst-case scenarios of 'asking' and its impacts 23:47 Introduction to Ben Gutman's website   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Ben Guttman https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/     Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

On this Bonus Episode of the Lead to Win Podcast, we visit with Ben Guttmann about Communicating with Clarity. Ben is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is a co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City--active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night. Ben's Links: https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/ Simply Put: Why Clear Messages Win--And How to Design Them retail link: https://a.co/d/cxSMdkj *Music by Alex Grohl on Pixabay --- Support this podcast: https://podcasters.spotify.com/pod/show/lead2win/support

Simplicity with Ben Guttmann How can we make our lives more simple?  How can we make our businesses more simple and why should we?  Join Em as she chats to Ben about all things Simple and why it will help you in your life and your business!   Follow Ben: Instagram: https://www.instagram.com/ben.guttmann/ LinkedIn: https://www.linkedin.com/in/benguttmann/   About Ben Guttmann: Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   Simply Put Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here's Ben's new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn't drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly?  In today's SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs. In today's episode we're digging into: How do we simplify messaging and communicate complex ideas effectively? How can we better understand our target audience and what motivates them? What principles and techniques make messages more salient, focused, and empathetic? How can we minimize friction and guide audiences smoothly to where we want them to go? And we're in conversation with: SPARKED HOT TAKE WITH: Ben Guttmann | Website | Book Ben Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.  YOUR HOST: Jonathan Fields Jonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He's also the creator of an unusual tool that's helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED. How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissions More on Sparketypes at: Discover You Sparketype | The Book | The Website Find a Certified Sparketype Advisor: CSA Directory Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training. This powerful training and certification is designed to help you:⁣ Deliver more outstanding service while helping your clients and/or team members live a more-fulfilling life, and craft a more purpose-led, meaningful, and alive career path. ⁣ Better understand how to powerfully motivate and inspire employees or teams to perform at the highest levels, so that they generate exceptional results and do more of what makes them come alive.⁣ AND… get there much faster with next-gen tools that do what no others can⁣.  Learn more HERE. Next Training starts March 2024 Presented by LinkedIn.

Ben Guttmann is a marketing and communications expert and author of “Simply Put: Why Clear Messages Win — and How to Design Them”.Ben is an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.During the interview we discuss…mistakes bad communicators maketenants of effective messagingwe we complicate thingshow to simplify your workhow to design messages visuallyGet in touch after the interview…LinkedIn: https://www.linkedin.com/in/benguttmannWebsite: https://www.benguttmann.comRead "Simply Put: Why Clear Messages Win — and How to Design Them" https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681Claim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

Just because you use pretty words that sound nice doesn't mean they are effective. Although we know what we do because we do it all the time; it's hard to separate that from what your audience wants and experiences. Thankfully, today's guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver. More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #203 – Ben Guttmann on Enhance Your Writing with Visual Elements first appeared on Write Your Book in a Flash Podcast with Dan Janal.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Marketing Entrepreneur, Educator, & Author, Ben Guttmann.In a world filled with constant noise and messaging, Ben emphasized the importance of simplicity. He explained that effective messages are simple and easy to understand. Fluent messages that require less mental load tend to perform better in terms of trust, likability, and buying behavior.Ben mentioned Apple as a prime example when asked about brands that excel in simple messaging. Apple effectively communicates benefits rather than focusing on features, contrasting with Microsoft's struggles in marketing their Zune product.He also explored the power of simple messaging in branding and communication. Successful slogans like Apple's "A thousand songs in your pocket" and FedEx's "when it has to Be There Overnight" resonate with customers because they are concise, relatable, and empathetic.Ben shared a personal story about his dentist, who used a simple and relatable line, "You only have to floss the teeth you want to keep," which motivated him to start flossing regularly. This example highlights the power of empathy and direct communication in influencing behavior.Ben offers a wealth of resources on his website, including a weekly email newsletter with exciting ideas and downloads. You can also connect with him on LinkedIn. Ben is a wellspring of knowledge with his experience as a speaker, teaching marketing at Baruch College, and speaking at various meetups, corporations, non-profits, and conferences.Key Points from the Episode:Importance of simplicity in messaging and communicationFive principles for achieving simplicity in design: benefit to the receiver, focus on one thing at a time, stand out from noise, empathy for the audience, minimalismEditing process and conveying the message immediately in book titles and coversExamples of brands with simple messaging: Apple vs MicrosoftPower of simple and straightforward messaging in branding and communicationExamples of successful slogansApplication of simple messaging in personal relationshipsThe target audience for the book "Simply Put": leaders, entrepreneurs, advocates, faith leadersResources available on Ben's website: newsletter, downloads, LinkedIn connectionAbout Ben Guttmann:Ben Guttmann is a seasoned marketing professional, educator, and author dedicated to unraveling the motivations behind human behavior. With a wealth of experience running a successful marketing agency, teaching at Baruch College, and collaborating with major brands, Guttmann emphasizes the power of simplicity in winning ideas.Founder of the award-winning marketing agency Digital Natives Group, Guttmann's journey began with local businesses. It evolved into partnerships with notable entities like the NFL, Comcast NBCUniversal, and The Nature Conservancy. In addition to teaching marketing to aspiring professionals at Baruch College since 2014, Guttmann has contributed to major publications like the New York Times and the Wall Street Journal. He's a sought-after speaker at conferences and events, having organized the successful Queens Tech Night meetup series.Beyond his professional endeavors, Guttmann has served on the boards of influential organizations such as the Long Island City Partnership and the Queens Economic Development Corporation. His commitment to exploring new ideas, advising clients, and blending technology with humanity defines his current focus. Guttmann's impactful career underscores the significance of clear and direct messaging in a distracted world.Tweetable Moments:3:49 - “Marketing is...

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #202 – Ben Guttmann on Why Your Writing Needs to Be “Simply Put” first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise.  Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and expert in simple messaging, Ben Guttmann!  Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. In our talk we cover:  The reason and ways we over complicate massages What makes a simple message impactful  The negative impact of too many words How do we ensure the right result from our communication?  Nobody cares and the paradox of choice Applying constraints to challenge ourselves The perception of confidence  We can only care about so much Links: Buy the book : Simply Put!    www.Benguttmann.com Ben Guttmann on LinkedIn   Listen to these episodes next: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner 432 : How to Win in Specialty Retail Coffee BLOG: Good Communication is “For Here” 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo   Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee   The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com  

Video Version About the Podcast Hello and welcome to another edition of State of Readiness. I am your host, Joseph Paris. My guest today is Ben Guttmann, Author of “Simply Put; Why Clear Messages Win―and How to Design Them.” We start the conversation going back to high school where Ben was fortunate enough to have attended a high school that had a business department and offerings for those who were interested in business goings-on. It's here where Ben got hooked on marketing. We share our ideas on communicating, mostly born of experiences. Why do people feel they have to pack so many words around an idea to get the point across; and all at the risk of making the message less clear. As an example, Joseph shares his experience as an elementary school student. When returning from summer vacation, the teacher would always ask for a "500 word essay on what I did on my summer vacation." Joseph shares that "I went fishin' and I went swimmin.' Now I have to find another 493 words of fluff to pad it and complete the assignment." Ben shares how he and a few friends came to start their own marketing firm, Digital Natives Group, starting out of an opportunity that presented itself while they were attending Baruch College. One of Ben's professors, who also ran a marketing agency, needed help with digital marketing. They meet with the professor's partner, and Ben and his friend decide to start a marketing agency specializing in digital with the professor's firm being the first client. They even set-up shop in the basement of the professor's agency. So, in the spirit of "Simply Put", I will leave it here. Enjoy the podcast. Ben Guttmann is an experienced marketing and communications expert and educator on a mission to get leaders to more effectively connect by simplifying their message. He is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast, NBC, Universal and other major clients. Currently, Ben consults with a range of thought leaders, venture-backed startups, and other brands. He went attended Baruch College where he earned his Bachelor's Degree in Business Administration and Marketing Management. He presently teaches digital marketing at Baruch as an Adjunct Lecturer and serves on the Advisory Board of the Zicklin School of Business.  An interesting conversation which I am sure you will enjoy. LinkedIn Profile: https://www.linkedin.com/in/benguttmann/ Company: Unisphere Ideas Title: Principal Website: https://www.benguttmann.com/ Year Founded: 2022 Company Type: Sole Proprietor Also an Adjunct Lecturer at Baruch College Marketing Department where he currently teaches digital advertising,

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't?  Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity.  But the problem is, simple is hard work.  Our brains are programmed to complicate.  Our world incentivizes more, more, more.  It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.  With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. About the Author: Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.  Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann 

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively. What are the biggest mistakes that bad communicators make? What are the tenants of effective messaging? Why do we always complicate things? How can we develop practices to simplify our work? How should we design our messages visually? Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Simply put, he shares his process, story, book and brilliance on Thrive LouD with Lou Diamond. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Book: https://www.benguttmann.com/simply-put-book Newsletter: https://www.benguttmann.com/newsletter Connect with Ben on LinkedIn: https://www.linkedin.com/in/benguttmann/ We are livestreaming on multiple platforms thanks to Restream, check it out for free: https://feisworld.com/go/restream --- Send in a voice message: https://podcasters.spotify.com/pod/show/feisworld/message Support this podcast: https://podcasters.spotify.com/pod/show/feisworld/support

Let's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's natural filtering process. We discuss the importance of delivering messages that are noticed, remembered, and understood.  Tune in to learn why embracing simplicity in communication is crucial for connecting with your audience.   Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Ben Guttmann, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BenGuttmann.com Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann Ben Guttmann on LinkedIn (in/benguttmann) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you –   ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

In today's world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn't try too hard.  Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The Digital Agency Growth Podcast is about simplicity!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Ben Guttmann shares the importance of using clear messages in your marketing and actionable steps you can take right now to land on the right marketing strategy.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.In this episode, Dan and Ben discuss the following:Why you should ban the word ‘help' from your copy and message.How the industry is changing and how it influenced Ben's decision to sell when he did.Why we trend to complexity and how we can avoid it.Ben's five-part framework for simplicity.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH BEN GUTTMANN:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.

A founding partner of Digital Natives Group, an award-winning marketing agency, Jonathan Jacobs has built a seven-figure social media practice from the ground up. As the senior architect of Natives' digital campaigns, Jonathan has helped launch social media platforms for global sports brands, projects for Fortune 500 companies, and, of relevance to today's discussion, nearly one hundred book launches, many of them bestsellers. Together Jonathan and Richelle share the essentials of how to market your book and your brand.

Social media has been doing so much to help brands boost their marketing. But just because these platforms have the ability to do so doesn't mean they'll be effective most of the time. That is why when you're on to promoting your book, you need to utilize social media the right way. In this episode, Robin Colucci sits down with Jonathan Jacobs, the founding partner of Digital Natives Group, to clarify a lot of misconceptions around the role of social media in promoting books. He answers one of the big questions out there, “why is it that many authors with large social media platforms tend to underperform when it comes to book sales?” Follow along to this insightful conversation as Jonathan discusses how to leverage social media properly, how to build an author presence, and how to create lasting relationships and find your best cheerleaders.Love the show? Subscribe, rate, review, and share!Here's How »Join The Author's Corner Community today:http://robincolucci.com/LinkedInInstagramFacebook