Podcast appearances and mentions of ben guttmann

Làm sao để được lắng nghe trong một thế giới đầy ắp thông tin như hiện nay? Hay nói đơn giản hơn là làm sao để vượt qua "chế độ phớt lờ" của não bộ người khác?Tác giả Ben Guttmann trong cuốn sách Đơn giản mà nói đã chỉ ra rằng: "Một thông điệp đơn giản có thể khiến người ta phải thốt lên: 'Chuẩn không cần chỉnh!'. Nó rõ ràng đến mức không ai có thể tranh luận. Nó khiến tâm trí chúng ta sáng suốt hơn vì không còn điều gì phải lấn cấn". Nghe đến đây, có thể bạn sẽ tự hỏi: "Thế nào là một thông điệp đơn giản?". Đó là khi bạn nói đúng trọng tâm, không dài dòng, không dùng những từ ngữ rườm rà khiến người nghe bị rối.Support the show

In this episode, you'll learn why mindless repetitive tasks that serve others are not mindless. They are key to superpowers within and avoiding the destruction arising not activating those powers. You'll learn about the powerful benefits that result from mind, body, and spirit. Some of your best insights may come while picking up sticks, cleaning the bathroom, chopping wood, or picking up trash. In this episode, you'll learn deeper truths about why Mr. Miyagi assigned a mindless repetitive tasks to the Karate Kid. It was not only to teach Karate. We'll also learn about a powerful book that I learned about while picking up sticks: Simply Put by Ben Guttmann. Finally, you will learn why activities are so important through Proverb 13:12. It's time to start chopping wood.

Bạn có bao giờ thắc mắc, vì sao một số thông điệp dù ý nghĩa nhưng vẫn chìm nghỉm giữa biển thông tin? Vì sao chỉ với ba từ ngắn gọn “Cứ làm đi” mà doanh thu của Nike tăng trưởng hơn mười lần? Câu trả lời nằm ở sức mạnh của sự đơn giản. Trong cuốn sách “Đơn giản mà nói”, chuyên gia marketing Ben Guttmann đã phân tích những nguyên nhân vì sao một số thông điệp thành công vang dội, trong khi số khác thì lại thất bại.Support the show

Want to share your thoughts? Fill out our listener form Request A Customized Workshop For Your Company In this episode of "Negotiate Anything," host Kwame Christian invites guest Ben Guttmann to delve into the importance of simplicity in effective communication. Ben shares his journey from running a marketing agency to writing his first book, "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the challenge of keeping messages simple and its significant impact on various aspects of life, from professional settings to personal conversations. Tune in to discover why simplicity requires confidence and bravery, and how clear communication can pave the way for successful negotiations. What You'll Hear: The journey of Ben Guttmann from agency owner to published author. The psychological reasons behind our tendency to complicate messages. Practical advice on designing simple, effective communication. Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -   https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

Want to share your thoughts? Fill out our listener form Request A Customized Workshop For Your Company In this episode of "Negotiate Anything," host Kwame Christian invites guest Ben Guttmann to delve into the importance of simplicity in effective communication. Ben shares his journey from running a marketing agency to writing his first book, "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the challenge of keeping messages simple and its significant impact on various aspects of life, from professional settings to personal conversations. Tune in to discover why simplicity requires confidence and bravery, and how clear communication can pave the way for successful negotiations. What You'll Hear: The journey of Ben Guttmann from agency owner to published author. The psychological reasons behind our tendency to complicate messages. Practical advice on designing simple, effective communication. Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -   https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

Tại sao nguyên tắc thiết kế tiện dụng và tối giản mà Apple áp dụng cho điện thoại iPhone lại thành công rực rỡ? Tại sao khẩu hiệu chỉ gồm 3 từ ngắn gọn “Just do it” của Nike lại khiến người ta phải nhớ mãi? Chuyên gia marketing Ben Guttmann đã cho ra đời cuốn sách “Đơn giản mà nói” (tựa gốc: Simply Put) để chia sẻ những công cụ vô cùng hữu ích của nghệ thuật truyền tải thông điệp đúng trọng tâm cũng như những yếu tố khoa học tác động, giúp các cá nhân và doanh nghiệp trở nên nổi bật hơn.Support the show

We invited Ben Guttmann, author of Simply Put, on the podcast. It's a book about how to intentionally design simple, clear and effective messages. Ironically, getting simple is not necessarily easy. His book is a great guide, with practical, actionable tips, anectodes, and research behind the ideas. In 30 minutes, Ben took us on a tour of the challenges, benefits and cornerstones of designing messages that can rise above the noise and hit home. We covered these topics and others: The disconnect between message senders and receivers Cornerstones of simple messages Putting the ideas into practice The importance of the 1000 most common words How AI and other tools can help You can connect with Ben and download the first chapter of Simply Put for free at ⁠BenGuttmann.com⁠. Also check out the ⁠Resources page⁠ for a tool that can help you write more simply.

Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in messaging. Discover how clear and fluent messages not only resonate with audiences but also drive successful marketing campaigns.Explore the art of crafting simple yet powerful messages, as we dissect the common traps of overcomplicating communication and the science behind why simplicity prevails. Ben and I discuss the pivotal role of focusing on benefits over features, using relatable examples like mint toothpaste to illustrate how emotional benefits can transform your marketing approach. Learn practical strategies to connect with your audience on a personal level, whether through creating customer avatars or tailoring messages across platforms like LinkedIn and Instagram. We'll also touch on the impact of AI on messaging and the delicate balance between information and persuasion. Whether you're crafting an advertisement, an email, or a proposal, this episode is packed with wisdom to help you communicate more effectively. So, tune in as we unravel the secrets behind clear and compelling communication with Ben Guttmann.Guest LinksBuy Simply Put on AmazonConnect with Ben on LinkedInBen's WebsiteLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

We are not as smart as we think we are.  We're busy and distracted in a world that is incentivized to continually make us more of both. The only things that work, the only messages that cut through the noise, are sharp, clear, and direct. We've all been advised to “not judge a book by its cover,” to “not count your chickens before they hatch,” and that “Rome wasn't built in a day.” Maybe for you, what comes to mind is something political, like Patrick Henry's revolutionary “Give me liberty, or give me death!” or more recently, Barack Obama's “Yes We Can.” Now think for a second about the other few thousand messages you heard in the past 24 hours –things told to you, like ads, warnings, instructions, or even things you've sought out, like articles, social media posts, or stories.  How many of them do you actually remember? How many of the things that you've said, do other people remember? Do they actually even hear what you're saying? The answer is simple. Literally. Simple. Regardless if these messages are trying to get your dollars, your votes, or just your thoughts, the most effective messages all share one thing. They-are-simple. Ben Guttmann is interested in the things and ideas that move people - why we make the decisions we make; why we vote for who we vote for; why we buy the products we buy, and ultimately, why we do what we do. We did a deep dive into his new book, Simply Put: Why Clear Messages Win-and How to Design Them. It emphasizes the importance of clear communication, and we discussed why he believes clarity is such a critical skill, both personally and professionally. Simply Put offers strategies for simplifying complex ideas and messages. Ben stepped me through the key principles and techniques listeners can use to streamline their communication effectively. It was a fun and informative conversation with one of the best. Ben's work is a gift to not only his students, but to all of us who want to communicate more clearly, and simply.

How can you make your message clearer and more impactful? In this episode, host Nicole Jansen speaks with Ben Guttmann, author and marketing expert, to break down the essentials of clear communication. They explore the 5 keys to effective messaging, including how simplicity, empathy, and focus impact your ability to connect with your intended audience. Ben shares lessons from his career, moving beyond flashy taglines to emphasize the importance of everyday communication. Through practical examples and actionable tips, they reveal how clear messaging can enhance leadership and inspire teams. This episode also covers balancing features and benefits, AI's role in communication, and making your message resonate in a noisy world. What We Discuss in This Episode Ben's journey to mastering simple, effective messaging. Why simplicity makes your message stick, and how empathy helps connect with your audience. The shift from listing features to focusing on the benefits that matter. Actionable communication strategies to improve your clarity and focus as a leader. How AI can aid clarity without losing the human touch. Using "so" instead of "and" to improve message flow. The art of delivering your message clearly and effectively. The formula for distilling complex topics into easy-to-understand messages. How empathy helps you see your message from the audience's perspective. How feedback refines your communication to better serve your audience. Podcast Highlights 0:00 – Introduction 1:18 - Why clear communication matters in leadership. 3:45 - The importance of understanding your audience. 6:12 - The power of simple, relatable messages. 9:20 - Why benefits resonate more than features. 13:05 - Real-world advice for better communication. 16:42 - The role of AI in crafting your message. 20:21 - Enhancing message coherence. 23:30 - Practical ways to explain complex concepts. 27:14 - How empathy improves your connection. 30:22 - Using feedback to sharpen your message. Favorite Quotes Empathy in Messaging: "Empathy is not just understanding your audience, it's making them feel understood through simplicity." Benefits vs. Features: “It's not about the toothpaste's mint flavor; it's about the fresh breath and confidence it gives.” AI in Communication: “AI can help, but it can't replace the insight and empathy that make messages truly resonate.” Episode Show Notes and Resources: https://leadersoftransformation.com/podcast/business/511-crafting-messages-that-connect-with-ben-guttmann/   Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________

[24:39] Explore the difference between nice vs. kind with Ben Guttmann, a marketing expert & author, as he unpacks why kindness is key to better communication

In this week's episode of the SIMPLE brand podcast, I talk with Ben Guttmann.Ben's a marketing and communications expert who's on a mission to train leaders in effective connection through simplified messaging. Ben's the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.Here's what we discuss:Why simplified messaging is necessaryWhy your messages aren't breaking through the noiseThe different roles of communication “senders” and “receivers”How empathy should be used in communicationsThe distinction between “complex” and “complicated” communicationsFive design principles to use when crafting a messageHow to avoid Frankenstein messagingThe value of constraints in creating your messageRESOURCES FROM THIS EPISODE:Ben's websiteBen's book - Simply Put: Why Clear Messages Win and How to Design ThemBen's 1,000 Words CheckerBen on LinkedIn

Have you ever wondered why clear communication is essential for your book marketing success?This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them."  With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.Key Takeaways:

Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies. An expert on simplicity, Guttmann explains why simplicity is essential if you want to reach and move audiences—and shares plenty of tips and tactics you can use immediately to craft simpler, more effective communications.  Read Ben Guttmann's book, Simply Put: Why Clear Messages Win―and How to Design Them  

Digital Age Messaging Strategies (Recorded Live on Clubhouse May 31, 2024) In this episode, host Colin C. Campbell converses with Ben Guttmann, author of "Simply Put: Why Clear Messages Win and How to Design Them." They explore the significance of clear, concise communication in business, emphasizing the principles of simplicity and empathy in effective messaging. Tune in for insights on improving your startup's communication strategy in the digital age. Hosts: Colin C. Campbell, Michele Van Tilborg Guest: Ben Guttmann

How do you craft simple messages that win big?  That's the question Ben Guttmann will answer in this episode.  Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them” A clear and simple message is sticky, convincing, and moves others to act. In one word, simple is effective.  You probably already know that.  But the issue is: Simple is not easy. Fortunately for us, Ben identified the 5 principles to create a simple message.  Enjoy this fascinating conversation with one of the world's preeminent experts on messaging.   —---------- Enroll now for The Speak Like a CEO Academy at https://speaklikeaceoacademy.com/ It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver's brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain'), and peer-to-peer exchange.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

What makes messaging stick?Today, I'm digging into that question with marketing and communications expert, Ben Guttmann. Plus we'll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.Tune into this episode to hear:The story behind the sale of Ben's agencyThe intangible benefits of having taken an agency through a saleFive key qualities of simply, effective messagingWhat we can learn about effective messaging from political campaign slogansWhy designers need to remember that design is first and foremost about businessLearn more about Ben Guttmann:WebsiteConnect on LinkedInInstagram: @ben.guttmannSimply Put: Why Clear Messages Win–and How to Design ThemResources:Read the first chapter of Simply Put for FreeNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Send us a Text Message.Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behind communication, messaging, and persuasion. He advocates for simplicity, explaining how it significantly impacts the audience's understanding, liking, and trust towards a message. Ben recounts a successful marketing campaign for a New York City power plant that fostered company pride and community recognition by focusing on the theme 'Making New York Happen.' He also outlines five design principles for creating compelling messages: beneficial, focused, salient, empathetic, and minimal. Ben emphasizes the sender's responsibility to ensure messages are not only heard but resonate with the audience, advocating for simplicity and empathy in marketing and beyond.Check out Ben's Web Site and BookVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:32 The Power of Simple Messaging02:44 Case Study: Rebranding a Power Plant06:21 Insights from Ben's Book 08:58 Design Principles for Effective Messaging10:26 Final Thoughts and Recommendations11:43 Closing Remarks and Appreciation

Have you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?In this episode, Ben Guttmann teaches us the secrets behind clear messaging and how to become better communicators. Ben is a Marketing Entrepreneur, Educator, and Author. He is the Principal at Unisphere Ideas, teaches marketing at the nation's largest business school, and authored one of the best books ever written on messaging, "Simply Put: Why Clear Messages Win―and How to Design Them." Right after college, Ben built, ran for over 10 years, and sold an award-winning marketing agency, Digital Natives Group. Still, his desire to share his communication skills and altruistic nature spoke louder and led him to start consulting, speaking internationally, and writing a book.Throughout this episode, the author of "Simply Put," shares the five principles of becoming a clear communicator, his experiences building, running, and then selling his award-winning marketing agency, and practical tips you can start doing today to improve your communication skills. Ben also teaches how to close the gap between simple and complex messaging, marketing, and sales strategies, explains the importance of embracing constraints to improve creativity and innovation, and more.Tune in to Episode 430 of Becoming Your Best and learn how to create a sharp, authentic, and empathetic communication style, allowing you to turn your ideas into an invitation that people can't refuse.Some Questions I Ask:Why do so many of us struggle with communicating effectively? (6:10)How can we use this concept to better connect with our audience? (14:00)In This Episode, You Will Learn:A bit about Ben's background and turning points that significantly impacted him (2:30)Ben's five principles to turn your messages clearer (9:20)How asking "So, what?" can help us communicate more effectively (12:20)Ben shares practical tools for becoming better communicators (19:40)Connect with Ben Guttmann:WebsiteLinkedInBook: Ben Guttmann - Simply Put: Why Clear Messages Win―and How to Design ThemBecoming Your Best Resources:Becoming Your Best WebsiteBecoming Your Best University WebsiteBecoming Your Best LibraryEmail: support@becomingyourbest.comBook: Becoming Your Best: The 12 Principles of Highly Successful LeadersBook: Conquer Anxiety: How to Overcome Anxiety and Optimize Your PerformanceFacebook Group – Conquer Anxiety Hosted on Acast. See acast.com/privacy for more information.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Spotify, Apple Podcasts or tonydurso.com/podcast.

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101

Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates.Follow Ben's guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don't change even as technology evolves.Book recommendations:Influence by Robert CialdiniOgilvy on Advertising by David OgilvyPublish your book with Piilot AIPIILOT combines advanced technology with human editorial teams to publish and promote your book.LinkedIn Engagement using AIEngage AI use AI to write insightful and relevant comments on LinkedIn™ Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

In this episode, I cover what I gleaned from picking up sticks in my yard. Books referenced. 1. Simply Put: Why Clear Messages Win and How to Design Them by Ben Guttmann. 2. Deep Work: Rules for Focused Success in a Distracted World by Cal Newport. 3. Slow Productivity: The Lost Art of Accomplishment Without Burnout by Cal Newport Try this matcha for calm relaxed focus.

Y'all know I'm constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding. In fact, today's brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.” Glory, glory!  Let's break that down even further in this interview! Key Takeaways from Ben Guttman *Why you need to tweak and refine your brand over time routinely *Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap? *Ben's 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal *Why to focus on optimization for the least amount of friction Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Ben's FREE Weekly Newsletter Ben's Book, Simply Put Alexandra Watkins Book, How to Create Brand Names That Stick About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients. Connect with Ben Website: www.benguttmann.com/ LinkedIn: www.linkedin.com/in/benguttmann/ Sponsored By Magic Mind Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Summary In this episode, Andy interviews Ben Guttmann about his book, Simply Put: Why Clear Messages Win and How to Design Them. They discuss how to design and deliver messages that not only capture attention but also evoke meaningful responses. They delve into concepts like simplicity, fluency, and minimal messaging. Ben demonstrates how linguistic complexity can impact a message's success. Additionally, he shares practical examples, shedding light on how to make your communication more effective, regardless of your role in a project. Overall, the conversation highlights the importance of clear and effective communication in all aspects of life and work. Chapters 00:00 Introduction 01:49 Start of Interview 02:10 Defining the Book in Two Sentences 03:53 What Does It Mean to Be Simple? 04:30 How About Fluency? 09:54 They Don't Want The Drill, They Want the Hole 12:20 How Constraints Can Actually Help You 18:11 The Biggest No-Brainer in the Book 23:23 Removing Fluff 27:27 About Using Big Words 29:03 How AI Can Help 32:00 Interview Wrap Up 32:37 Andy Comments After the Interview 36:04 Outtakes Learn More You can learn more about Ben and his book at BenGuttmann.com. If you'd like more on this subject, here are some episodes to check out: Episode 378, with Bill McGowan, about saying it right the first time Episode 349, with Tina Kuhn, on how to communicate with different personalities Episode 342, with Krister Ungerbock about his book TalkShifts--how simple changes to what we say can make a difference Episode 195, with Celeste Headlee about her book We Need to Talk Join us for LEAD52 I know you want to be a more confident leader--that's why you listen to this podcast. LEAD52 is a global community of people like you, who are committed to transforming their ability to lead and deliver. It's 52 weeks of leadership learning, delivered right to your inbox, taking less than 5 minutes a week. And it's all for free. Learn more and sign-up at GetLEAD52.com. Thanks! Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Power Skills   The following music was used for this episode: Music: Brooklyn Nights by Tim Kulig Free download: https://filmmusic.io/song/11192-brooklyn-nights License (CC BY 4.0): https://filmmusic.io/standard-license Music: Quantum Sparks [Full version] by MusicLFiles Free download: https://filmmusic.io/song/10996-quantum-sparks-full-version License (CC BY 4.0): https://filmmusic.io/standard-license

Whether you're a teacher, parent, or entrepreneur, you want to be able to persuade your students, children, and customers with your messages. That's a tall task in the modern age, when people are bombarded with 13 hours of media a day. How do you cut through all that noise to make sure you're heard? My guest would say it's all about keeping things simple.Ben Guttmann is a marketing educator and consultant who's helped promote everything from the NFL to New York Times-bestselling authors. He is himself the author of Simply Put: Why Clear Messages Win—and How to Design Them. Today on the show, Ben explains the gap between how people like to receive messages and the self-sabotaging, complication-introducing ways people tend to send them. We then talk about the five factors of effective marketing that anyone can use to close this gap and craft simple, effective, influential messages. We discuss why you should highlight something's benefits rather than its features, the question to ask to figure out what those benefits are, how to replace “and” with “so” to create more focused messages, how the fad of using the F-word in book titles shows the transience of salience, how to make your message minimal by imagining it as a Jenga tower and how minimal isn't the same thing as short, and much more, including Ben's most immediately actionable tip for crafting better, simpler messages.Resources Related to the PodcastAoM Podcast #666: The Power of Brevity in a Noisy WorldAoM Podcast #580: Why People Do (Or Don't) Listen to YouSunday Firesides:  Don't Confuse Niceness With KindnessThing Explainer: Complicated Stuff in Simple Words by Randall MunroeConnect With Ben GuttmannBen's websiteBen on LinkedIn

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Ben shares his expertise on the art of simplicity in communication, exploring the reasons why keeping messages simple is challenging, and providing actionable tips for maintaining simplicity in high-stakes conversations. Listeners will also learn about the psychological impact of language fluency and its correlation with trust and receptiveness in negotiation scenarios. You will learn how to simplify complex messages, enhance your communication skills, and utilize the psychology of persuasion to create compelling messages.  Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn: https://www.linkedin.com/in/benguttmann/ Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -  https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Ben shares his expertise on the art of simplicity in communication, exploring the reasons why keeping messages simple is challenging, and providing actionable tips for maintaining simplicity in high-stakes conversations. Listeners will also learn about the psychological impact of language fluency and its correlation with trust and receptiveness in negotiation scenarios. You will learn how to simplify complex messages, enhance your communication skills, and utilize the psychology of persuasion to create compelling messages.  Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn: https://www.linkedin.com/in/benguttmann/ Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -  https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Have you ever considered how the simplicity of your message could be the key to breakthrough communication? Discover how to cut through the noise and connect more effectively.In this insightful episode of "Innovation Meets Leadership," host Natalie Born sits down with marketing communications expert and author Ben Guttmann to explore the power of simplicity in messaging. Gutman shares his journey from starting a marketing agency to teaching and writing, emphasizing the critical importance of clear, concise communication in our cluttered world. Through engaging stories and practical advice, this episode uncovers the secrets to designing messages that resonate, inspire action, and stand the test of time. Dive into a conversation that will transform the way you think about marketing, leadership, and the art of communication. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. [00:00:00 - 00:03:00] Unveiling Simplicity in CommunicationIntroduction of Ben Gutman and the essence of simplicity in messaging.The backstory of Gutman's journey from a student to a marketing guru.The inspiration behind his book, "Simply Put." [00:03:00 - 00:08:00] The Science of Simple MessagesHow cognitive fluency impacts message reception and action.The struggle between sender complexity and receiver preference for simplicity.The role of empathy in crafting effective communications. [00:08:00 - 00:12:00] Design Principles for Powerful MessagingThe five design principles for simplicity in messages.The common mistakes in communication and how to avoid them.The significance of focusing on benefits over features. [00:12:00 - 00:16:00] The Art of SimplificationPractical strategies for simplifying complex ideas.The importance of asking "So what?" to find the core benefit.How to use the "So what?" method to connect deeply with your audience. [00:16:00 - 00:20:00] The Future of Communication: AI and BeyondGutman's nuanced view on the role of AI in communication.The potential and limitations of generative AI for content creation.How simplicity remains crucial amidst the rise of AI-generated content. Quotes:"The messages that work... are simple." - Ben Guttmann"We are all marketers in many ways." - Ben Guttmann Connect with Ben:Website: https://www.benguttmann.com/LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.coThese are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://podcasters.spotify.com/pod/show/natalie-born/message Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support

What if you could communicate effortlessly with anyone, instantly establishing trust and connection? According to Pulitzer Prize-winning journalist Charles Duhigg, author of the new book Supercommunicators: How to Unlock the Secret Language of Connection, the most compelling communicators don't possess any magical talents. They've simply mastered the hidden rules that govern how we connect through conversation. Learn techniques to identify the 3 types of exchanges occurring simultaneously in every interaction. Discover how vulnerability and "deep listening" forge bonds of trust. Gain insight into dissolving conflict through empathy. Whether one-on-one or on stage, communication can change lives. This research-backed episode reveals the science of forging genuine understanding.You can find Charles at: Website | Instagram | Episode TranscriptIf you LOVED this episode you'll also love the conversations we had on our partner podcast, SPARKED with Ben Guttmann about how to communicate simply and clearly.Check out our offerings & partners: My New Book SparkedMy New Podcast SPARKED. Visit Our Sponsor Page For Great Resources & Discount Codes Hosted on Acast. See acast.com/privacy for more information.

In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand's narrative to the next level. Who's the Guest? Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.   Highlights 00:35 The messages behind Ben's book, ‘Simply Put' 01:01 The process of communication in different roles 04:31 Ease of complicating messages and its effects 10:34 The singular nature of the word 'priority' 20:02 The idea of using the universal 'reset button' mindset for business purposes 21:28 Building relationships just by reaching out to people one looks up to 23:16 The worst-case scenarios of 'asking' and its impacts 23:47 Introduction to Ben Gutman's website   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Ben Guttman https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/     Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Ben Guttmann, author of Simply Put, talks to Neil Wilkins about his book that guides us in ways of simplifying our often over-complicated marketing, messages and propositions. Visit Ben Guttmann http://benguttmann.com to view where you can buy this inspirational and informative book and to download a free chapter, to get you started.

On this Bonus Episode of the Lead to Win Podcast, we visit with Ben Guttmann about Communicating with Clarity. Ben is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is a co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City--active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night. Ben's Links: https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/ Simply Put: Why Clear Messages Win--And How to Design Them retail link: https://a.co/d/cxSMdkj *Music by Alex Grohl on Pixabay --- Support this podcast: https://podcasters.spotify.com/pod/show/lead2win/support

Crafting compelling messages that resonate with your audience isn't just an art – it's a science. Today's guest is Ben Guttmann. Ben is the author of Simply Put and has worked with brands like Comcast NBCUniversal & the NFL… moving millions of dollars in product. Today, we're diving into why clear messages win… and how YOU can design them. Here are 3 things to look forward to in today's episode: 1. What strange bet was given to Dr. Seuss that led to creating Cat In The Hat and Green Eggs & Ham… and what that has to do with making your messages more powerful 2. What creating simple and effective messages has to do with fluency 3. How to use the “Drill Build Method” to create messages that cut through the noise and resonate with people on an emotional level To learn more about Ben, visit https://gobeyondcurious.com/podcast/ben-guttmann/

Simplicity with Ben Guttmann How can we make our lives more simple?  How can we make our businesses more simple and why should we?  Join Em as she chats to Ben about all things Simple and why it will help you in your life and your business!   Follow Ben: Instagram: https://www.instagram.com/ben.guttmann/ LinkedIn: https://www.linkedin.com/in/benguttmann/   About Ben Guttmann: Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   Simply Put Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here's Ben's new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn't drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don't miss out on this insightful conversation about enhancing your brand's communication! --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

Unlock the secrets to impactful communication in this episode featuring Ben, an author, professor, and marketing executive. Delve into the core principles outlined in his latest book, "Simply Put: Why Clear Messages Win - And How to Design Them." Explore the art of crafting compelling messages that resonate, perfect for marketers, communicators, and anyone intrigued by the power of clear expression. Subscribe for weekly insights into the world of effective communication!

What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly?  In today's SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs. In today's episode we're digging into: How do we simplify messaging and communicate complex ideas effectively? How can we better understand our target audience and what motivates them? What principles and techniques make messages more salient, focused, and empathetic? How can we minimize friction and guide audiences smoothly to where we want them to go? And we're in conversation with: SPARKED HOT TAKE WITH: Ben Guttmann | Website | Book Ben Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.  YOUR HOST: Jonathan Fields Jonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He's also the creator of an unusual tool that's helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED. How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissions More on Sparketypes at: Discover You Sparketype | The Book | The Website Find a Certified Sparketype Advisor: CSA Directory Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training. This powerful training and certification is designed to help you:⁣ Deliver more outstanding service while helping your clients and/or team members live a more-fulfilling life, and craft a more purpose-led, meaningful, and alive career path. ⁣ Better understand how to powerfully motivate and inspire employees or teams to perform at the highest levels, so that they generate exceptional results and do more of what makes them come alive.⁣ AND… get there much faster with next-gen tools that do what no others can⁣.  Learn more HERE. Next Training starts March 2024 Presented by LinkedIn.

Dive into the digital world with Ben Guttmann, a master of marketing and communication, in this enlightening episode. Ben shares his expertise on effective messaging in our fast-paced digital era, emphasizing the importance of simplicity and clarity. He explores the critical aspects of communicating in a way that resonates and connects, offering invaluable insights for anyone looking to succeed in the digital realm. Whether you're an entrepreneur, marketer, or just keen on mastering digital communication, this episode is packed with actionable strategies and thought-provoking ideas. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

Kurt and Tim kick off the new year with communications expert Ben Guttmann in an episode on simplifying messages. Ben's seemingly simple lessons pack a punch, offering a treasure trove of insights into mastering clear and concise communication for both personal and professional success. Join Kurt and Tim as they navigate through Ben's five key principles, uncovering the secrets to crafting communications that truly hit the mark. From prioritizing benefits to maintaining focus, ensuring salience, embracing empathy, and adopting minimalism, the trio explores how these principles can transform your messaging strategy. Discover how large organizations often lose sight of what customers are looking for and gain valuable insights into Ben's exploration of effective vs. ineffective slogans and taglines for businesses. Unpack the importance of employing the 10-100 most common words and learn how testing messages with an "enlightened idiot" can be a game-changer. Whether you're a cog in a corporate machine or an individual seeking to sharpen your communication skills, this episode offers practical lessons on making your message resonate and connect. Kickstart the new year with a communication overhaul and be sure to share this episode with anyone in your life in need of a communication refresh. Don't miss out on the keys to killer communication – like, share, and tune in now! © 2023 Behavioral Grooves Topics  (4:29) Introduction and speed round (9:23) Simplifying communication in a busy world (14:15) Bridging the gap between message creators and receivers (23:43) Effective marketing strategies for big corporations (34:41) The 1000 most common words for clear communication (39:33) Communicating with aliens and desert island music (45:59) Grooving Session: Communication and breaking through clutter © 2023 Behavioral Grooves Links  Ben Guttman Simply Put: Why Clear Messages Win (and How to Design Them Randall Munroe Thing Explainer Musical Links Harold Faltermeyer Top Gun Anthem Arcade Fire Everything Now

In the episode 175 of IDEAS+LEADERS podcast I am speaking with Ben Guttmann about clear and simple messaging in marketing. We are speaking about structuring your message, using Chat GPT, the tools for simplifying your message and making it more attractive. Ben Guttmann is a marketing entrepreneur and educator. He is the author of “Simply Put: Why Clear Messages Win and How to Design Them”. Simply Put book link: https://www.benguttmann.com/simply-put-book Free Chapter Download: https://www.benguttmann.com/simply-put-book/download Ben's LinkedIn: https://www.linkedin.com/in/benguttmann/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq. 

Dive into an insightful conversation with Ben Guttmann, a digital marketing expert and author. In this episode, Ben shares his expertise on effective communication in the digital age, emphasizing the importance of simplicity and clarity. He discusses the power of aligning messages with audiences' needs and interests, and how to leverage design principles to enhance message delivery. This episode is a must-listen for professionals and enthusiasts interested in marketing, design, and effective communication strategies. Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast. Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of Inside Personal Growth! We're joined here today by marketing entrepreneur, educator and bestselling author Ben Guttmann featuring his new book Simply Put: Why Clear Messages Win―and How to Design Them.

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that resonate with the audience. Through examples and analogies, Guttmann highlights the "Frankenstein problem" of overloading messages with too much information, stressing the need for focus and clarity. He emphasizes the concept of fluency in messaging and how it leads to simplicity and resonance.  The episode also delves into the paradox of choice, the difference between nice and kind messaging, and the significance of context in crafting effective messages. If you're a communicator or marketer looking to improve your messaging and connect with your audience on a deeper level, this episode is a must-listen. In this episode: Master the art of simplicity in communication to captivate your audience and convey your message with clarity and impact. Create messages that cut through the noise and resonate with your target audience, leading to higher engagement and conversion rates. Harness the power of context in your messaging to ensure your audience understands the relevance and importance of your message, increasing its effectiveness. Craft messages that leave a lasting impact on your audience, turning them into loyal customers and advocates for your brand. Avoid the pitfalls of fragmented communication by delivering cohesive and consistent messages that strengthen your brand and build trust with your audience. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Ben Guttmann, author of the book Simply Put, and provides a brief overview of his background in marketing and communications. 00:03:10 - Example of Simple Messaging Ben shares an example of a project he worked on for a power plant in New York City. The power plant needed an internal rallying cry to help employees feel a sense of identity and purpose. The slogan they developed, "Making New York Happen," became a powerful message that resonated with the employees. 00:06:47 - Internal Messaging with External Potential Ben discusses another project he worked on, a pro bono campaign to combat littering in New York City parks. The campaign aimed to tap into the identity of being a "real New Yorker" and encourage people to not litter. Although the campaign was not launched due to timing issues, it demonstrates how internal messaging can have external potential. 00:10:57 - Empathy in Messaging Ben emphasizes the importance of empathy in messaging. He explains that effective messaging should meet people where they are and speak their language. Understanding the audience's perspective and using language that resonates with them is key to creating impactful messages. 00:12:50 - Simplifying Complex Messages Ben and Melina discuss the challenge of simplifying complex messages. Ben highlights the importance of finding the core message and eliminating unnecessary complexity. By focusing on the key point and delivering it clearly, messages can become more memorable and effective. 00:14:49 - The Problem of Having Too Much Stuff in Your Message Ben discusses the common problem of having too much information in a message, leading to a lack of focus and effectiveness. He uses the analogy of a website redesign and refers to his own website as "Franken-site" to illustrate this issue. 00:17:14 - The Frankenstein Idea in Communication Ben introduces the concept of the "Frankenstein idea" in communication, where multiple components are put together in a message without considering their compatibility. He compares it to the monster in Mary Shelley's Frankenstein, highlighting the importance of focus and coherence in communication. 00:20:56 - The Sender and Receiver in Communication Ben emphasizes the distinction between senders and receivers in communication. He explains that as senders, it is our responsibility to ensure our message is heard and understood by the receivers, as they are not inherently interested in what we have to say. Humility and effective messaging are key. 00:23:03 - The Burden of the Sender Ben discusses the burden of the sender in communication. He highlights that it is the sender's responsibility to create a message that is valuable and engaging for the receiver, as they do not wake up wanting to hear the sender's message. The sender must pay the postage to ensure their message is heard. 00:29:41 - The Power of Focusing on One Idea It's better to pick one piece of an idea and focus on it, even if it's not the strongest. Commitment leads to better messaging and concept development. 00:31:26 - Mediocre Feedback vs. Love or Hate Mediocre feedback is worse than receiving love or hate for your work. The distance between love and hate is shorter than between apathy and passion. A little bit of nuance and commitment can turn an imperfect concept into something better. 00:33:22 - The Paradox of Choice Having too many options can lead to indecision and apathy. When there are fewer options, people are more likely to rally behind and appreciate what they have chosen. 00:35:04 - The Importance of Kindness in Messaging Kindness in messaging goes beyond being nice. It means caring about the well-being and outcome of the receiver. Simple and clear messages, like a parking sign that says "Don't even think about parking here," can be kind and effective. 00:39:57 - Respecting People's Time It's important to respect people's time and not waste it with cluttered or irrelevant messaging. When messages are concise and get to the point, people are more likely to pay attention and take action. 00:44:22 - The Importance of Contrast Ben emphasizes the importance of contrast in communication, stating that without quiet, there can be no loud. He explains that knowing what exists is crucial in order to stand out and connect with your audience. 00:44:56 - Standing Out and Resonating Ben discusses the significance of context and resonating with your audience. He highlights the need to understand what resonates with your audience in order to make an impact. 00:45:20 - Connecting and Getting More Information Ben directs listeners to his website, Benguttmann.com, where they can find his blog, sign up for his newsletter, and download the first chapter of his book for free. He encourages connecting with him on LinkedIn or other platforms. 00:45:53 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Ben: Ben's website Ben's LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, by Ben Guttmann Subtract, by Leidy Klotz For The Culture, by Marcus Collins The Hype Handbook, by Michael Schein What Your Customer Wants And Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Hype Handbook with Michael Schein (ep 350) Already Heard That One? Try These:  Do You Subtract Enough? w/ Leidy Klotz (ep 322) Framing (ep 296) Availability Bias (ep 310) Bikeshedding (ep 99) Curse of Knowledge (ep 176) Understanding the Problem (ep 126) For the Culture (ep 305) Herding (ep 264) Social Proof (ep 87) Ikea Effect (ep 112) What Is Value? (ep 234) Paradox of Choice (ep 171) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Why Many Men Think They Could Win a Point Off Serena Williams

1279 We have a thought-provoking guest with us today, a marketing entrepreneur, educator, and author. He's on a mission to uncover the secrets behind why we make the decisions we do and how simplicity plays a pivotal role in marketing. In this episode, we'll dive into the fascinating world of marketing, decision-making psychology, and entrepreneurship. His extensive experience running a successful marketing agency and educating aspiring professionals has given him unique insights into the power of clear and concise messaging. Let's welcome to the show Ben Guttmann. Website: https://www.benguttmann.com/ Social Media: https://www.linkedin.com/in/benguttmann/ https://www.instagram.com/ben.guttmann/ _________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

Ben Guttmann is a marketing and communications expert and author of “Simply Put: Why Clear Messages Win — and How to Design Them”.Ben is an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.During the interview we discuss…mistakes bad communicators maketenants of effective messagingwe we complicate thingshow to simplify your workhow to design messages visuallyGet in touch after the interview…LinkedIn: https://www.linkedin.com/in/benguttmannWebsite: https://www.benguttmann.comRead "Simply Put: Why Clear Messages Win — and How to Design Them" https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681Claim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

Just because you use pretty words that sound nice doesn't mean they are effective. Although we know what we do because we do it all the time; it's hard to separate that from what your audience wants and experiences. Thankfully, today's guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver. More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

Have you ever felt overwhelmed by the constant barrage of information and messages in today's world? Do you find yourself longing for simplicity and clarity? In this episode of Seek Go Create, join host Tim Winders as he sits down with Ben Guttmann, author of "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the power of simplicity in communication, the impact of artificial intelligence, and how to effectively reach your audience in a noisy world. If you're searching for practical insights on cutting through the clutter and creating clear messages, you won't want to miss this conversation."Simplicity is not limited to marketing; it is an essential skill for leaders, parents, and anyone who wants to connect and influence others." - Ben Guttmann Access all show and episode resources HEREAbout Our Guest:Ben Guttmann is a respected marketing consultant, speaker, teacher, and author known for his expertise in simplifying complex messages. With over a decade of experience in the marketing industry, Ben has worked with a diverse range of clients, from small businesses to major brands. He brings a deep understanding of the value of clear communication and the impact it can have on building trust with audiences. Ben's passion for simplicity extends beyond marketing, as he teaches and interacts with students at Baruch College in New York, guiding and inspiring them during their transition from college to adulthood. In his recently published book, "Simply Put: Why Clear Messages Win and How to Design Them," Ben shares valuable insights and practical strategies for crafting effective and impactful communication. Reasons to Listen: 1. Discover the power of simplicity in communication and how it can transform your relationships, business, and personal life. 2. Gain insights from Ben Guttmann, a marketing expert with extensive experience and a passion for clear messaging. 3. Explore the impact of AI on simplicity and learn how to navigate the ever-growing influx of information in a cluttered digital world.Episode Resources & Action Steps:Resources mentioned in this episode:1. Book: "Simply Put: Why Clear Messages Win and How to Design Them" by Ben Guttmann - Available on his website and platforms like Amazon.2. App: Unroll.Me - An app mentioned by Tim Winders for managing subscription emails and saving time.Action steps from this episode:1. Simplify your messaging: Take the principles discussed in the episode and apply them to your communication. Whether you're a leader, marketer, teacher, or parent, focus on creating clear, concise, and relatable messages that resonate with your audience.2. Design with readability in mind: Consider the visual layout and format of your communication. Use headlines, bullets, italics, and other design techniques to make your message easier to read and understand, particularly when communicating digitally. Take inspiration from well-designed magazines that invite readers and make information more accessible.3. Evaluate your media consumption: Take a critical look at how much time you spend consuming media each day. Consider ways to reduce information overload and banner blindness by being mindful of the content you engage with. Seek simplicity in media consumption and be selective about the messages you allow into your life.Resources for Leaders from Tim Winders & SGC:

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Why are some business messages effective — while others fall flat?     This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.     Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple. In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Connect with Ben: Ben Guttmann Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them Have a story to tell? Signup here: www.serialentrepreneurshow.com

In this episode of The Hero Show, Richard Matthews speaks with Ben Guttmann — seasoned marketer and author of “Simply Put: Why Clear Messages Win―and How to Design Them."This week, Ben takes us through his unique journey from founding a thriving agency to his role as an educator at Baruch College in New York City.Together, Richard Matthews and Ben Guttmann explore the concept of a portfolio life, delving into Ben's experiences and insights on maintaining a healthy work-life balance. The discussion also delves into crucial aspects of connecting with audiences through the power of simple and effective messaging.Join the conversation today with host Richard Matthews, AKA The Alchemist together with special guest Ben Guttman as they uncover the nuances of Ben's career trajectory and the valuable lessons learned along the way, providing a wealth of inspiration and knowledge for both aspiring marketers and seasoned professionals alike.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #203 – Ben Guttmann on Enhance Your Writing with Visual Elements first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Ben Guttman, an award-winning marketing entrepreneur, is an educator, curator of ideas and now, the author of Simply Put. It's a project that streamlines years of success blending technology with humanity into a rallying cry for better communication. With simplicity ever at the forefront, he helps leaders, teams and businesses cut through clutter so they can connect more clearly - and effectively - than ever before.Website: https://www.benguttmann.com/ Instagram: https://www.instagram.com/ben.guttmann/ Facebook: https://www.facebook.com/guttmann Don't forget to check out our YouTube Channel: https://youtu.be/Ocxv4pdEUaE

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Marketing Entrepreneur, Educator, & Author, Ben Guttmann.In a world filled with constant noise and messaging, Ben emphasized the importance of simplicity. He explained that effective messages are simple and easy to understand. Fluent messages that require less mental load tend to perform better in terms of trust, likability, and buying behavior.Ben mentioned Apple as a prime example when asked about brands that excel in simple messaging. Apple effectively communicates benefits rather than focusing on features, contrasting with Microsoft's struggles in marketing their Zune product.He also explored the power of simple messaging in branding and communication. Successful slogans like Apple's "A thousand songs in your pocket" and FedEx's "when it has to Be There Overnight" resonate with customers because they are concise, relatable, and empathetic.Ben shared a personal story about his dentist, who used a simple and relatable line, "You only have to floss the teeth you want to keep," which motivated him to start flossing regularly. This example highlights the power of empathy and direct communication in influencing behavior.Ben offers a wealth of resources on his website, including a weekly email newsletter with exciting ideas and downloads. You can also connect with him on LinkedIn. Ben is a wellspring of knowledge with his experience as a speaker, teaching marketing at Baruch College, and speaking at various meetups, corporations, non-profits, and conferences.Key Points from the Episode:Importance of simplicity in messaging and communicationFive principles for achieving simplicity in design: benefit to the receiver, focus on one thing at a time, stand out from noise, empathy for the audience, minimalismEditing process and conveying the message immediately in book titles and coversExamples of brands with simple messaging: Apple vs MicrosoftPower of simple and straightforward messaging in branding and communicationExamples of successful slogansApplication of simple messaging in personal relationshipsThe target audience for the book "Simply Put": leaders, entrepreneurs, advocates, faith leadersResources available on Ben's website: newsletter, downloads, LinkedIn connectionAbout Ben Guttmann:Ben Guttmann is a seasoned marketing professional, educator, and author dedicated to unraveling the motivations behind human behavior. With a wealth of experience running a successful marketing agency, teaching at Baruch College, and collaborating with major brands, Guttmann emphasizes the power of simplicity in winning ideas.Founder of the award-winning marketing agency Digital Natives Group, Guttmann's journey began with local businesses. It evolved into partnerships with notable entities like the NFL, Comcast NBCUniversal, and The Nature Conservancy. In addition to teaching marketing to aspiring professionals at Baruch College since 2014, Guttmann has contributed to major publications like the New York Times and the Wall Street Journal. He's a sought-after speaker at conferences and events, having organized the successful Queens Tech Night meetup series.Beyond his professional endeavors, Guttmann has served on the boards of influential organizations such as the Long Island City Partnership and the Queens Economic Development Corporation. His commitment to exploring new ideas, advising clients, and blending technology with humanity defines his current focus. Guttmann's impactful career underscores the significance of clear and direct messaging in a distracted world.Tweetable Moments:3:49 - “Marketing is...

Ben Guttman, Marketing Executive, Educator and Author of Simply Put: Why Clear Messages Win – And How to Design Them, joins VIP's Casey Hasten in a discussion about creative messaging. Ben has built, ran, and sold an award-winning marketing agency, he teaches marketing at the nation's largest business school, and he's written a book on communication. In between all of that, he consults with startups, leading brands, and government agencies. About The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you helpful tips and insights from leading professionals to help candidates land their dream jobs and help employers find better talent. Hosted by:Casey Hasten, Director of Recruiting at VIPAbout VIP:We utilize a holistic approach to support your strategic initiatives in accounting and finance. From recruiting and strategic staffing, to project management consulting, our service model offers a comprehensive solution that allows for flexibility as you navigate transformation and growth within your organization.Connect:LinkedIn: https://www.linkedin.com/company/270216/Facebook: https://www.facebook.com/WeAreVIPCompanyJob Openings and Services: https://wearevip.com

Discover how simplicity can be the key to unlocking your inner sophistication and brilliance. In this episode of TheInquisitor Podcast, join Marcus Cauchi as he interviews Ben Guttmann, a marketing executive and professor at Baruch College. They dive into the topic of clear communication and its importance in messaging and design. Ben shares insights from his book, "Simply Put: Why Clear Communication Matters and How to Achieve It," where he outlines five principles: beneficial focused salient empathetic minimal Do you waffle? Is your communication confusing? The meaning of your communication means nothing if the other person cannot receive it or understand it. YOU are responsible for making sure your message is fit for purpose.   - - If you want to raise your performance to the role you are in or prepare for your next role, take a few minutes to complete this Selling Strategy Audit, then book your free 30 minute consult with me. If YOU want to talk about working with as your coach we can discuss that but I won't be selling you coaching. You'll learn something you didn't know about yourself, something you can act on and improve within 30 days and how you affect your buyer's perception of risk and how they perceive you - you know the stalls you can't explain - the buyers who ghost you - deals that drift. https://mailchi.mp/laughs-last.com/satp Happy selling.  

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

We're all marketers at heart — at least, we hope to be when it comes to trying to communicate a clear message. In this episode of Transform Your Workplace, Brandon Laws sits down with Ben Guttmann, marketing expert and author, to discuss the why and the how of effective communication. Tune in to learn how to reduce friction, strike out the fluff, and clarify your message from the author of Simply Put: Why Clear Messages Win.   TAKEAWAYS Simplicity in messaging is not just about minimalism but minimizing friction for easy understanding. Easy-to-understand messages create positive associations, fostering trust, likability, and higher engagement. Message senders and receivers face internal and external battles against simplicity. Good communicators eliminate “friction” to prevent receivers from getting distracted from the message. Complicated messaging is selfish, cowardly, and dangerous.   A QUICK GLIMPSE INTO OUR PODCAST 

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #202 – Ben Guttmann on Why Your Writing Needs to Be “Simply Put” first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise.  Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and expert in simple messaging, Ben Guttmann!  Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. In our talk we cover:  The reason and ways we over complicate massages What makes a simple message impactful  The negative impact of too many words How do we ensure the right result from our communication?  Nobody cares and the paradox of choice Applying constraints to challenge ourselves The perception of confidence  We can only care about so much Links: Buy the book : Simply Put!    www.Benguttmann.com Ben Guttmann on LinkedIn   Listen to these episodes next: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner 432 : How to Win in Specialty Retail Coffee BLOG: Good Communication is “For Here” 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo   Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee   The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com  

If you are getting less than 7 hours of sleep per night (and most people are), that can be a real problem. And the problem is more than just feeling a little sleepy the next day. This episode begins with a stark example of how just a little more sleep each night can make a world of difference and how too little sleep is affecting your life in a negative way. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple is better than complicated - every time, every place and in everything. Yet, people tend to complicate things. Listen to my guest and you will understand why clear and simple messaging works best and exactly how to do it. Joining me is Ben Guttmann, a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, and he is the author of the book Simply Put Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). Chances are the clothes you are wearing have pockets. And you probably have something in those pockets. Hard to imagine life without them. Yet, pockets are only about 500 years old. So where did they come from? How hard are they to add to clothes? Why do they come in different sizes and put in weird places on clothes? Here to discuss the fascinating history of pockets is Hannah Carlson she is an authority on the history of clothing and author of the book POCKETS: An Intimate History of How We Keep Things Close (https://amzn.to/3SUzmef). The next time you get angry, you might want to use that anger to accomplish something important and difficult. Listen as I explain the power of anger and how to use it to your advantage. https://www.nbcnews.com/health/feeling-angry-may-help-people-achieve-goals-study-finds-rcna123611 PLEASE SUPPORT OUR SPONSORS! Zocdoc is the only FREE app that lets you find AND book doctors who are patient-reviewed, take your insurance, are available when you need them! Go to https://Zocdoc.com/SYSK and download the Zocdoc app for FREE. Dell's Black Friday event is their biggest sale of the year! Shop now at https://Dell.com/deals to take advantage of huge savings and free shipping! Let's find “us” again by putting our phones down for five.  Five days, five hours, even five minutes. Join U.S. Cellular in the Phones Down For Five challenge! Find out more at https://USCellular.com/findus Planet Money is an incredible podcast with stories & insights about how money shapes our world. Listen to Planet Money https://npr.org/podcasts/510289/planet-money wherever you get your podcasts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Award Winning Marketer, Educator, and Author Ben Guttmann joins me to share his wisdom on effortless communication, why our brains are programmed to complicate, and how using five design principles you can better inform and win whenever communicating. Ben will encourage you to play the game of 'word Jenga' and help you to understand why 'bullshit is an offramp', a friction, and a way of veering off the simple message. His book 'Simply Put - Why Clear Messages Win and How to Design Them' is a must-read along with his '3 Simple Things' newsletter can be accessed here: https://www.benguttmann.com/

In this episode I speak with Ben Guttmann, marketing and communications expert and author of "Simply Put: Why Clear Messages Win — and How to Design Them". He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. His wakeup call or rather his underlying driving force was coming from a family of "make your own job" people who were supportive of his making his own way. https://www.benguttmann.com/simply-put-book

Video Version About the Podcast Hello and welcome to another edition of State of Readiness. I am your host, Joseph Paris. My guest today is Ben Guttmann, Author of “Simply Put; Why Clear Messages Win―and How to Design Them.” We start the conversation going back to high school where Ben was fortunate enough to have attended a high school that had a business department and offerings for those who were interested in business goings-on. It's here where Ben got hooked on marketing. We share our ideas on communicating, mostly born of experiences. Why do people feel they have to pack so many words around an idea to get the point across; and all at the risk of making the message less clear. As an example, Joseph shares his experience as an elementary school student. When returning from summer vacation, the teacher would always ask for a "500 word essay on what I did on my summer vacation." Joseph shares that "I went fishin' and I went swimmin.' Now I have to find another 493 words of fluff to pad it and complete the assignment." Ben shares how he and a few friends came to start their own marketing firm, Digital Natives Group, starting out of an opportunity that presented itself while they were attending Baruch College. One of Ben's professors, who also ran a marketing agency, needed help with digital marketing. They meet with the professor's partner, and Ben and his friend decide to start a marketing agency specializing in digital with the professor's firm being the first client. They even set-up shop in the basement of the professor's agency. So, in the spirit of "Simply Put", I will leave it here. Enjoy the podcast. Ben Guttmann is an experienced marketing and communications expert and educator on a mission to get leaders to more effectively connect by simplifying their message. He is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast, NBC, Universal and other major clients. Currently, Ben consults with a range of thought leaders, venture-backed startups, and other brands. He went attended Baruch College where he earned his Bachelor's Degree in Business Administration and Marketing Management. He presently teaches digital marketing at Baruch as an Adjunct Lecturer and serves on the Advisory Board of the Zicklin School of Business.  An interesting conversation which I am sure you will enjoy. LinkedIn Profile: https://www.linkedin.com/in/benguttmann/ Company: Unisphere Ideas Title: Principal Website: https://www.benguttmann.com/ Year Founded: 2022 Company Type: Sole Proprietor Also an Adjunct Lecturer at Baruch College Marketing Department where he currently teaches digital advertising,

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't?  Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity.  But the problem is, simple is hard work.  Our brains are programmed to complicate.  Our world incentivizes more, more, more.  It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.  With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. About the Author: Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.  Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann 

In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Key Takeaway: From the design of his book cover to the clear title, Simply Put: Why Clear Messages Win―and How to Design Them, Ben highlights the importance of simplicity. He talks about concepts like fluency and discusses how the things we perceive as easy often bring about positive reactions. Ben and I explored the five key principles of simple messaging: being beneficial, focused, salient, empathetic, and minimal. Understanding these principles can significantly impact the way you market your business.   Questions I ask Ben Guttmann: [01:32] What was the thought process that went into trying to make the book cover as simple as possible? [04:56] Why do clear marketing messages win? [06:30] Do you find it is actually harder to be simple? [10:48] Is simplicity a technique that people can actually use in some ways to mislead? [12:05] What are some examples of great messages and why? [14:03] What are the five principles of how to create simple and effective marketing messages? [15:33] How do you show empathy in your marketing message? [19:10] How can people connect with you and where can they find your book? More About Ben Guttmann:  Get Ben's book - Simply Put: Why Clear Messages Win — and How to Design Them - https://amzn.to/3QaH9mn Connect with Ben on LinkedIn - https://www.linkedin.com/in/benguttmann/ Like this show? Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 -, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.Ben Guttmann and I cover these points and more:How we experience fluency in messaging as consumers;The difference between complicated and complex;Five design principles to achieve the goal of fluent messaging; andFocusing on benefits, not features, to resonate with an audience.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I'd love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don't forget to follow, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/ CONNECT WITH BEN GUTTMANN:Ben GuttmannLinkedInSimply Put: Why Clear Messages Win–and How to Design Them by Ben Guttmann (Amazon)EP 73: Anti-Racism and Our Human Agency, with Ben GuttmannCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

What makes a clear and compelling message for your buyer? Ben Guttman joins the show to answer exactly that. As the author of Simply Put, Ben walks through the most important key insights for effective messaging.  Get your copy of Simply Put: BenGuttmann.com   This episode is sponsored by Equity Business Solutions, LLC. Go to EquityBusinessSolutionsLLC.com and gain value beyond the numbers.  More on the show! If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can support the podcast at Patreon.com/GoodAdvice.  Interested in advertising on the show? Reach out via blake@goodadvicecoaching.com.    Want small business consulting? Go to https://goodadvicecoaching.com/ to get a free business evaluation. 

Communication is the key to establish a good relationship - be it among humans or businesses alike. However, that is where a lot of us overdo. Simple communication, using simple words and not too much of rollercoasters is the most effective. In this episode, host Chris Salem explores the strategies of simple and effective comunication with our expert Ben Guttmann. Don't miss listening to this enlightening episode only on TALRadio! Host: Chris Salem Guest : Ben Guttmann You Can Reach Ben Guttmann https://www.benguttmann.com/ #TALRadioEnglish #BusinessInfluencers #SimpleCommunication #PowerOfCommunication #BenGuttmann #ChrisSalem #TALRadio #TouchALife #TALPodcast

MPF Discussion with Ben GuttmannHow to Simplify Your Message with Ben Guttmann  About Ben Ben is Passionate about understanding what motivates people's decisions, he has gained insights from years of running a marketing agency, teaching, and collaborating with influential brands.  Ben's core belief is in the power of simplicity, a principle he explores in his insightful and impactful new book. “Simply Put” Ben is the founder of DigitalNatives Group, an award-winning NYC marketing agency that grew to partner withNFL, I Love NY, and other major brands, Ben also launched numerous best-sellingbooks from top publishers. As an educator at Baruch Collegesince 2014, Ben has mentored aspiring marketing professionals. His work andwriting have been featured in leading publications, and he's spoken at variousevents and hosted successful meetups. Engaged in community service, Benserved on boards like the Long Island City Partnership. Today, Ben is dedicatedto exploring innovative ideas, advising clients, and merging evolvingtechnology with human behaviour. On this episode of My Perfect Failure (How to Simplify your Message) Ben discusses how today we live in a world where we are all fighting to be heard in an increasingly crowded space to capture our audience's attention.   Ben has made it his mission to help us capture the attention of our chosen audience by making SIMPLICTY the heart of our messaging to really resonate with our audience and have the desired impact we all seek.. Ben wants us to forget about the overtly complex messaging that seems to have been on trend in recent years that sadly seems to go over the heads of the majority and can leave us feeling deflated.  If you want to really connect with you audience in an impactful way, then this is a must listen for you.  Some of the Area discussed.·       Succeeding as an entrepreneur.·       Why Simple Ideas Stick.·       Ben explains the difference between Senders & Receivers.·       Why Simplicity Matters.·       We discuss Ben's Book “Simply Put”  Connect with BenBen's Website: https://www.benguttmann.com/ Get your copy of Simply Put: https://www.benguttmann.com/simply-put-book   Please Leave A Review Like this show? Please leave us a review here, even one sentence helps! Consider including your Twitter handle so we can thank you personally!   Paul: Contact Details  ·         Work with me: paul@myperfectfailure.com ·         MPF Website: http://www.myperfectfailure.com/  ·         Insta: follow: https://www.instagram.com/myperfectfailure/   ·         Twitter: https://twitter.com/failure_perfect  ·         Facebook MPF Private Group:  https://www.facebook.com/groups/377418129517757      

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively. What are the biggest mistakes that bad communicators make? What are the tenants of effective messaging? Why do we always complicate things? How can we develop practices to simplify our work? How should we design our messages visually? Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

According to Ben Guttmann, it's actually kind to be simple, and his new book Simply Put: Why Clear Messages Win—and How to Design Them tells us exactly how to do it. In this eye-opening interview, we chat about what authors can do to help their messaging stand out in a crowded market, the mistakes he sees people make in their communication, and tools for writers to keep their messaging on track.

How many times have you struggled to get your message across, to understand what someone else is saying, or to deal with a conflict or a misunderstanding? How many times have you wished you could communicate better, clearer, and more effectively?If you can relate to any of these situations, then this episode is for you. Our guest, Benjamin Guttmann, is a renowned expert in the field, and they're here to provide us with invaluable tips and insights on becoming an outstanding communicator. He is the author of the bestselling book "Simply Put: Why Clear Messages Win and How to Design Them," a communication expert, and a coach. But hey, don't keep all this wisdom to yourself! Share it with your friends, family, and colleagues. After all, the more great communicators we have in the world, the better it gets, right?Oh, and if you liked what you heard today, do us a solid – leave a rating and review. Your feedback keeps us going, and we'd love to hear from you. And don't forget to follow to xMonks Drive on your favourite podcast app so that you never miss an episode. Thanks for tuning in, and until next time, keep those conversations flowing and express yourselves truly.Communication is not just about what you say, but how you say it. So say it simply, say it clearly and say it with impact.Find me on LinkedIn: https://www.linkedin.com/in/gauravaroragrv/

Ben Guttmann is a marketing entrepreneur, educator, and writer. He started Digital Native Group in 2011 and grew the digital agency to work with clients such as the NFL, Comcast, and NBC Universal. Ben is also a lecturer at Baruch College, teaching digital advertising. He has recently written a book called "Simply Put: Why Clear Messages Win and How to Design Them," which provides instruction on how to create simple and effective messages.Summary:Ben Guttmann, marketing entrepreneur and author of "Simply Put: Why Clear Messages Win and How to Design Them," joins host Mark Haywood to discuss the importance of clear and concise messaging in business. Ben shares insights from his experience running a digital agency and provides tips on how to craft effective messages that resonate with customers. He emphasizes the need for simplicity, focusing on the benefits to the customer, and being empathetic in communication. Ben also highlights the power of the number three in messaging and the importance of minimalism. Key Takeaways:Clear and concise messaging is essential for effective communication in business.Focus on the benefits to the customer and keep messages simple and salient.Empathy and understanding the needs of the audience are crucial in crafting effective messages.Minimalism and removing unnecessary information can help messages stand out and be more impactful.The number three is often a powerful rhetorical device in messaging.Digital Trailblazer PodcastLearn how to build a legitimate, profitable online business from the ground up...Listen on: Apple Podcasts SpotifySupport the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.absolutebusinessmindset.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/   This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple. In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.  We talk: Why we complicate things The definition of a simple message  The 5 principles of writing simply Fluency over concision Could you really beat a wolf in a fight? Links: Ben's Website Simply Put - The Book

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Simply put, he shares his process, story, book and brilliance on Thrive LouD with Lou Diamond. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Book: https://www.benguttmann.com/simply-put-book Newsletter: https://www.benguttmann.com/newsletter Connect with Ben on LinkedIn: https://www.linkedin.com/in/benguttmann/ We are livestreaming on multiple platforms thanks to Restream, check it out for free: https://feisworld.com/go/restream --- Send in a voice message: https://podcasters.spotify.com/pod/show/feisworld/message Support this podcast: https://podcasters.spotify.com/pod/show/feisworld/support

Let's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's natural filtering process. We discuss the importance of delivering messages that are noticed, remembered, and understood.  Tune in to learn why embracing simplicity in communication is crucial for connecting with your audience.   Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Ben Guttmann, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BenGuttmann.com Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann Ben Guttmann on LinkedIn (in/benguttmann) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you –   ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Ben Guttman: Simplictiy, Clarity And Biz Success Ben Guttman is out guest today on the Join Up Dots business podcast. Today, we're diving into the world of marketing and human connection. Our guest isnt just a marketing entrepreneur; he's an educator, writer, and curator of the dance between people and ideas. Ben is here to guide us through his journey, where simplicity reigns supreme in a noisy world. His career, from marketing agencies to collaborations with industry giants, has led to a profound revelation: simplicity cuts through the clutter and paves the path to success. As we explore the pages of his upcoming book, set to be published by Berrett-Koehler Publishers, Ben shares his visionary insights. From partnering with local gems to collaborating with NFL and I Love NY, we are going to unravel the mysteries behind our choices, votes, and purchases. But this journey isn't just about success; it's about community and connection. Ben's impact resonates beyond the boardroom, shaping economic opportunities and strengthening his beloved hometown.  So if the simplest thing is simplicity then why do so many people make things difficult for themselves by over complicating? And what is the first thing we can do to build connections in such a way? Well lets find out as we bring onto the show to start joining up dots with the one and only Ben Guttmann.

Episode Notes The world is layered, complex, and noisy – especially when we're talking about all forms of communication that we not only receive, but that we send out as well. In this episode, we speak Baruch College alum Ben Guttmann (BBA '11 - https://www.linkedin.com/in/benguttmann/) about some of the elements of effective messaging and communication. Ben built, ran, and sold an award-winning marketing agency, and he teaches marketing at Baruch. He also wrote a book on messaging and communication called Simply Put, and will be out in October 2023. Topics covered include: The pluses about working at an agency The way we communicate is “biased toward complication” Using empathy and an entrepreneurial mindset to more effectively communicate 5 steps to effectively communicate 2 communications hacks to start off You can find out more about Ben's work at https://www.benguttmann.com/. The episode is moderated by Justyn Makarewycz, Deputy Director, Employer Relations at the GCMC (https://www.linkedin.com/in/justyndm/)

In today's world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn't try too hard.  Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The Digital Agency Growth Podcast is about simplicity!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Ben Guttmann shares the importance of using clear messages in your marketing and actionable steps you can take right now to land on the right marketing strategy.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.In this episode, Dan and Ben discuss the following:Why you should ban the word ‘help' from your copy and message.How the industry is changing and how it influenced Ben's decision to sell when he did.Why we trend to complexity and how we can avoid it.Ben's five-part framework for simplicity.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH BEN GUTTMANN:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.