#dogoodwork

In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you.00:23 Understanding Value and Perception00:45 The Importance of Belief in Sales01:07 Examples of Perceived Value02:14 Shifting Your Focus to Transformation03:38 Five Steps to Audit Your Value04:29 Aligning Price with Value05:07 Packaging and Selling Your Process05:55 The Impact of Proper Pricing07:27 Communicating and Standing by Your ValueConnect with Raul: • Work with Raul: https://dogoodwork.io/• Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your proven processes continue to deliver results. Understand the importance of market perceptions and how varying opinions can impact your strategy. Tune in to optimize your marketing approach without unnecessary overhauls.00:38 When Marketing Funnels Stop Working01:09 The Importance of Refreshing Your Creative02:02 Personal Stories and Market Perception03:07 Diagnosing Front End vs. Back End Issues04:07 Strategic Testing and IterationConnect with Raul: • Work with Raul: https://dogoodwork.io/• Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to qualify opportunities, assess potential risks and rewards, and make informed decisions to grow your business efficiently. Perfect for bootstrapped entrepreneurs and those using profits for expansion.00:53 Understanding Historical Context and Qualification02:23 Forecasting Future Scenarios03:51 Grounding in Unchanging Principles04:40 Formulating and Testing HypothesesConnect with Raul: • Work with Raul: https://dogoodwork.io/• Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your team's potential. Understand the principles of AI integration without replacement and how to shift focus to enhance productivity and innovation.00:12 Addressing Team Concerns About AI00:31 Key Business Areas for AI Implementation01:04 AI as an Amplifier, Not a Replacement01:55 Framework for Identifying High-Level Tasks02:08 Focusing on High-Impact Activities03:28 Mapping Daily Habits and Processes04:01 Embedding AI in Business Operations04:57 Leveraging AI for Team PotentialConnect with Raul: • Work with Raul: https://dogoodwork.io/apply• Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value through subscriptions, milestone-based payments, and smaller initial projects. He explored the importance of building long-term client relationships, positioning yourself as a strategic partner, and crafting offers that ensure both client success and business sustainability. Implement these strategies to enjoy the benefits of predictable, compounded revenue over time.00:57 Transitioning from Projects to Subscriptions01:36 Crafting Offers for Long-Term Client Relationships02:28 Maintaining vs. Creating New Opportunities04:03 Selling Smaller Projects for Recurring Work07:38 Positioning Yourself as a Strategic PartnerConnect with Raul: • Work with Raul: https://dogoodwork.io/apply• Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value to their life or business. Raul shared real-life examples and strategies to illustrate how this approach leads to better opportunities and lasting connections. Learn how to reframe your outreach strategies to prioritize relationship-building and create more impactful engagements.00:23 The Importance of Building Relationships00:32 Learning from Past Outreach Mistakes01:18 Understanding Your Prospect's Needs01:58 Reframing Outreach Strategies03:41 Empowering Your Prospect's Next Move05:06 The Value of Asking for AdviceConnect with Raul: • Work with Raul: https://dogoodwork.io/apply• Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love about your tasks and maintaining a healthy obsession. He emphasizes that while physical exertion requires hard work, mental tasks benefit more from passion and healthy obsession. This approach is crucial for sustainable performance and achieving goals, especially in a challenging and remote work environment.00:18 The Importance of Quality Inputs00:53 Challenging the Notion of Trying Harder01:14 Mental Work and the Flow State02:29 Finding Joy in the Process03:38 Embracing Healthy Obsession05:11 Deliberate Focus and Personal GrowthConnect with Raul: • Work with Raul: https://dogoodwork.io/apply• Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two essential offers: teaching people to execute specific actions for tangible outcomes and providing done-for-you services that save clients time and effort. Learn how to strategically utilize AI and systems to improve your business operations and craft compelling offers that deliver high value to your clients.00:00 The Misconception About AI's Role00:34 Opportunities and Practical Applications of AI01:01 The Importance of Action Over Information01:16 Future of AI and Human Roles01:35 Practical Approaches to Leverage AI in Business01:54 The Concept of Time Collapsing Offers03:27 The Value of Done-For-You Services04:20 Strategic Sales Enablement and Value CreationConnect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership cultures in startups and scale-ups. He introduces his leadership program, 'The Modern Leader,' which combines rigorous training with sustained mentorship to help leaders thrive. Tune in to learn insightful techniques for leadership development, the significance of apprenticeship, and how founders can effectively prepare the next generation of leaders.00:19 Daniel's Background and Journey02:01 Modern Leadership and Team Development04:06 Instilling Ownership Mentality in Teams08:35 Apprenticeship and Leadership Training14:53 Challenges and Crisis Management24:04 The Modern Leader ProgramConnect with Daniel: • IG: @daniel.ludevig• IG: @themodernleadercommunity• FB: coachdanielludevig• LI: Daniel LudevigConnect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing on tasks such as data management, content creation, and streamlining processes. The episode emphasizes the need for experience and the ability to discern what 'good' looks like before automating tasks. Whether one is a business owner or a marketer, this episode provides valuable insights into using AI technology to enhance productivity and build meaningful relationships.00:56 Understanding AI Frameworks02:55 Where to Use AI Effectively03:30 Implementing AI Workflows in Marketing and Sales08:57 Streamlining Operations with AIConnect with Raul: • Work with Raul: https://dogoodwork.io/apply• Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

In this episode, Raul delves into the nuances of effective messaging strategies in the current marketplace. Join him as he discusses with Richard, an expert from Provoke Agency, about the shift from high-volume email blasts to strategic and thoughtful communication. Learn how to put your client at the center of your message, improve cold outreach success rates, and understand the pitfalls of over-automation. Richard shares his experiences, tips on leveraging AI, and the importance of building genuine human connections in the digital age. Tune in to elevate your prospecting game and boost your pipeline!01:04 The Evolution of Outreach01:59 Effective Messaging Techniques04:43 The Role of Value in Messaging06:43 Live Strategy Session Insights10:16 Crafting and Testing Messaging12:29 Email Deliverability Challenges14:38 Email Sending Limitations14:50 LinkedIn and Email Platforms15:05 Challenges of Email Management15:29 Cold Email Strategies16:08 Account-Based Selling16:21 Automation vs. Manual Effort16:53 AI in Sales Campaigns17:28 Importance of Human Touch19:15 Face-to-Face Meetings21:24 Balancing Technology and Human Interaction24:36 Non-Violent Communication26:30 Building Human ConnectionsConnect with Richard: • Website: www.provoke.agency• LinkedIn: linkedin.com/in/rmechaly148/Connect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Feeling overwhelmed by your agency's operations? Join Raul Hernandez as he chats with Leah Leaves, founder and CEO of Alderaan Operations Solutions, about elevating your agency from a chaotic grind to a well-oiled machine. Discover how Leia embeds fractional ops professionals to transform your team dynamics, streamline systems, and reignite your original vision. Dive into the crucial components of goal setting, team empowerment, and leveraging AI to stay ahead in the ever-evolving agency landscape. Perfect for agency founders looking to shift from growth on grind to sustainable, strategic success!00:41 Introducing Leah Leaves and Alderaan Operations Solutions01:22 The Alderaan Approach: Goals, Systems, and Team01:55 Overcoming Business Bottlenecks02:07 The Importance of an Operations Professional02:52 Implementing Effective Processes03:17 Refining Your Vision and Goals05:08 Standardizing Systems for Success06:30 Empowering Your Team07:42 The Role of Operations in Agency Growth08:18 Navigating Market Trends and AI09:44 The Future of Agencies and Operations30:06 Combining Business Models for Success37:56 Building a Community and Adding ValueConnect with Leah: • https://alderaanenterprise.com/• https://www.linkedin.com/in/1eah1eaves/• https://www.linkedin.com/company/alderaan-operations-solutions/Connect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Raul Hernandez discusses the three major constraints affecting service businesses—lead generation and deal creation, operations, and leadership. He provides actionable insights and steps on how to address each of these aspects to ensure long-term business success. Raul dives deep into topics like improving your marketing and sales strategies, enhancing customer experience through optimized operations, and evolving as a leader to manage and inspire your team effectively. Listen to the full episode for practical advice on solving these common business challenges.00:56 Identifying the Three Major Constraints01:55 Solving Lead Generation and Deal Creation09:29 Optimizing Operations for Better Client Experience16:11 Enhancing Leadership and CultureShow Links:• Heroic Leadership: https://dogoodwork.io/blog/the-3-core-tenets-to-effective-digital-leadership Connect with Raul: • Work with Raul: https://dogoodwork.io/apply• Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Demystifying AI: Use Cases, Privacy & Recommendations With Varun GroverIn this podcast episode, Varun Grover, a developer turned product marketing leader, shares his journey from coding to leading in the AI space. Varun, who runs a popular YouTube channel on generative AI, discusses his passion for AI, the importance of experimenting with new tools, and how companies can balance innovation with data privacy. He emphasizes the need to solve real user problems rather than just showcasing new tech. Varun also shares personal anecdotes about his motivation, particularly how his late mother's influence drives his work and content creation. The conversation ends with insights into Varun's preferred AI tools and their practical applications in personal and professional settings.00:16 Varun's Background and Passion for Generative AI01:38 The Venture Mindset in Business02:18 Experimenting with AI Tools05:15 Data Privacy and Professional Use Cases08:15 The Future of Intellectual Property in AI10:59 Demystifying AI for Practical Use12:57 Favorite AI Tools and Their Benefits18:04 Personal Influences and MotivationsConnect with Varun: • LinkedIn: https://www.linkedin.com/in/varun-grover YouTube: https://youtube.com/@generativeaiwithvarun Connect with Raul: • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcoming their 'anti-honeymoon phase', where early struggles in balancing their romantic and entrepreneurial lives led them to create unique strategies for success. They detail their methods such as establishing a unified vision, holding regular check-ins, and leveraging each other's strengths. Kyle and Ariel also discuss their approach to helping other couples achieve business and relationship harmony, emphasizing the importance of alignment on vision and goals, and the transformative power of their methodology.00:35 Navigating the Anti-Honeymoon Phase06:45 Creating a Unified Vision12:18 Practical Habits for Couplepreneurs15:09 Challenges and Weird Experiences22:09 Conclusion and Where to Find UsConnect with Kyle: Instagram:https://www.instagram.com/couplepreneurs/Our free Facebook Group, called "Successful Couples In Business": https://www.facebook.com/groups/couplepreneurscommunityThe Couplepreneurs Show podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-couplepreneurs-show/id1742008020?i=1000653363486Spotify: https://open.spotify.com/show/0mY3DbhH1WVQ7w6tMqnx7R?si=5dad84bbd1e14bb3Connect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating repetitive tasks, often without needing complex AI models. The conversation delves into the common misconceptions about AI in automation, the importance of structured processes before implementing automation, and the convergence of low-code and no-code tools. Grant emphasizes the importance of data integrity and strategic thinking before automation. The discussion also covers pricing strategies, the impact of rapid technological advancements on business models, and the future of custom software versus no-code solutions. Grant shares his insights on positioning and differentiating services, niching down, and staying ahead of the curve. The episode concludes with Grant's innovative approach to maintaining relevance in the fast-evolving tech landscape.01:00 Understanding Automation and AI03:32 Challenges in Automation05:34 Strategic Automation Implementation07:13 No Code vs. Low Code10:06 Optimizing Business Processes16:09 Value-Based Pricing in the Age of AI24:54 Struggles with Document Management25:38 Measuring Client Transformation26:41 Calculating Time Savings27:50 Framing Value for Clients30:05 Importance of Credibility and Trust35:08 Challenges of Niching Down43:55 Staying Ahead with InnovationConnect with Grant: • https://grantbot.co• https://www.linkedin.com/in/grant-hushek/• human@grantbot.coConnect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Mastering Performance Advertising with Hal Smith, Founder of H Street DigitalIn this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the significance of tracking and analytics, and the importance of a strong team culture. Hal also advises on scaling e-commerce brands and crafting effective offers.00:55 The Importance of Profit-Focused Advertising01:36 Marketing Funnels and Advertising Strategies02:13 Challenges and Metrics in Digital Advertising03:55 Brand Awareness vs. Performance Marketing08:44 Effective Advertising Platforms09:44 Tracking and Reporting in Advertising13:46 Evaluating Clients and Offers22:06 Building a Strong Agency Culture29:49 Leadership and Team ManagementConnect with Hal: • Linkedin: https://www.linkedin.com/in/hal-smith-hstreet/• The book Hal mentioned: Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization - Dave Logan, John King, and Halee Fischer-WrightConnect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the gap framework for sales, and the importance of creativity and genuine interest in building business relationships. Learn how to enhance your communication skills, creatively approach prospecting, and effectively address business needs.00:39 Sarah's Journey into Sales Training02:47 The Art of Prospecting05:44 Adding Value in Sales08:13 Practical Examples of Adding Value11:32 Building Emotional Bank Accounts22:44 Connecting and Networking StrategiesConnect with Sara: www.saramurray.com LinkedIn: https://www.linkedin.com/in/saramurraysales/IG: https://www.instagram.com/saramurraysales/YouTube: www.youtube.com/@saramurraysalesSpotify: https://open.spotify.com/show/35sKcyNlHBHQWKISKYMorY?si=ada652d2037d49c4Apple Podcast: https://podcasts.apple.com/us/podcast/prospecting-on-purpose/id1663074741Connect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, particularly through the challenges presented by the COVID-19 pandemic. Gray dives into the strategies and core values that have shaped Zenpilot, including their unique points-based subscription model aimed at leveraging expertise while ensuring client success. Join us for an insightful conversation about creating sustainable, resilient businesses in the agency ecosystem.00:54 The Importance of Health and Profitability01:21 Navigating Post-COVID Challenges03:06 Building Intentional Company Culture04:07 The Evolution of Zenpilot05:15 Defining Core Values and Team Dynamics08:34 Leveraging Expertise in Business12:39 The Niche vs. Generalist Debate16:34 Subscription Models and Business Focus17:57 Optimizing Project Management19:11 Subscription Models and Value Creation21:07 Strategic Execution and Client Training25:08 Navigating Subscription Commitments28:31 Gamifying Subscription Services33:43 Challenges and Solutions in Pricing ModelsConnect with Gray: https://www.linkedin.com/in/graymackenziehttps://www.zenpilot.comConnect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

Mastering Performance Advertising with Hal Smith, Founder of H Street DigitalIn this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the significance of tracking and analytics, and the importance of a strong team culture. Hal also advises on scaling e-commerce brands and crafting effective offers.00:55 The Importance of Profit-Focused Advertising01:36 Marketing Funnels and Advertising Strategies02:13 Challenges and Metrics in Digital Advertising03:55 Brand Awareness vs. Performance Marketing08:44 Effective Advertising Platforms09:44 Tracking and Reporting in Advertising13:46 Evaluating Clients and Offers22:06 Building a Strong Agency Culture29:49 Leadership and Team ManagementConnect with Hal: • Linkedin: https://www.linkedin.com/in/hal-smith-hstreet/• The book Hal mentioned: Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization - Dave Logan, John King, and Halee Fischer-WrightConnect with Raul: • Work with Raul: https://dogoodwork.io/apply • Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ronan shares his experiences of opening a bar in Brazil, building the largest tech startup community in Los Angeles with Cross Campus, and pivoting during the pandemic. He now focuses on Connected Success, a business dedicated to enhancing strategic networking through intentional relationship building. Ronan offers insights on the importance of deep connections, how to lead with generosity, and the relevance of a systematic approach to maintain and grow meaningful relationships. For those interested in leveling up their networking skills, Ronan provides practical advice and announces an upcoming cohort for further engagement and community building.01:49 The Importance of Relationships in Team Performance02:54 Strategic Networking in the Modern World04:31 Myths and Mindsets About Networking06:47 Intentionality and Systems in Networking09:35 Focus and Generosity in Networking16:08 Conversational Strategies and Depth20:47 Common Aha Moments and Personal ShiftsConnect with Ronen: Instagram: https://www.instagram.com/ronensky/LinkedIn: linkedin.com/in/ronenolshanskyWebsite: http://www.connectedsuccess.com/Connect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

Developing the Future of Work with Tianna LintonIn this podcast episode, Tiana Linton, founder of a personal branding marketing agency based in Hawaii, discusses her innovative solution to improve workplace productivity through a custom-built AI-based tool. She explains how the tool differs from existing project management software by eliminating mundane tasks and providing a user experience akin to having a personal assistant. Tiana shares her journey from concept to market, the challenges faced as a non-technical founder, and the importance of mentorship and a supportive board. The episode delves into the overarching goal of making work more meaningful by leveraging technology to augment, rather than replace, human effort.00:21 Tiana's Background and Vision00:58 The Problem with Current Tools01:39 Building a Custom Solution02:05 AI-Powered Productivity02:24 Making Work Meaningful04:29 Evolution of the Idea05:04 From Idea to Implementation09:41 Challenges and Market Validation12:29 Data Privacy and AI16:07 Non-Technical Founder Journey21:00 Building the Right TeamConnect with Tianna https://allius.ai/https://www.linkedin.com/in/tiannalinton/Connect with Raul https://dogoodwork.io/applyhttps://dogoodwork.io/free-growth-resourceshttps://www.linkedin.com/in/dogoodwork/

Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy OfficerIn this podcast episode, Erika, the Chief Empathy Officer and CEO of Directorie, shares her journey of embracing empathy-driven leadership. She explains the intentionality behind her unique title and how it shapes company culture, particularly in high-stakes industries like pharmaceuticals. Erika highlights the importance of recognizing and addressing employee needs, including advocating for pet bereavement leave, as a way to build loyalty and drive financial growth. The discussion also covers how integrating empathy can alleviate unmanaged grief costs, improve retention, and enhance overall business operations.00:04 The Role of a Chief Empathy Officer01:22 Empathy in High-Stakes Industries02:34 Moments That Matter: Building Empathy at Work03:04 The Importance of One-on-Ones06:23 Empathy and Pet Bereavement Leave10:53 The Business Case for EmpathyConnect with Erika• Instagram erika_sinner • directorie.comConnect with Raul • dogoodwork.io• linkedin.com/in/dogoodwork• dogoodwork.io/apply 

Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial JourneyJoin us as we chat with Nate Rubin, founder and entrepreneur. Nate shares his experience starting a business right out of college while raising three kids. He discusses the unconventional timeline he followed, the motivation behind his innovative baby monitoring product, and the reality of balancing family responsibilities with entrepreneurship. He also delves into the emotional and strategic insights he's gained, such as focusing on controllable factors, finding the right business model, and managing stress. Learn from Nate's journey about growing a company, the importance of adapting based on feedback, and the value of curiosity and problem-solving in business.00:07 Starting a Business with a Family02:08 The First Business: Baby Monitoring (Successful Exit) 04:07 Challenges and Lessons Learned07:23 Current Business Approach and Philosophy (Interviewing clients & premature scaling) 11:14 Balancing Consulting and InnovationConnect with Nate• epxtech.com• linkedin.com/in/nateruben/Connect with Raul • dogoodwork.io• linkedin.com/in/dogoodwork• dogoodwork.io/apply 

Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that tested his faith and resilience. Learn about strategic approaches to GTM, the power of personalized messaging, and the significance of maintaining a human element in sales processes. 00:20 Understanding Go-to-Market Strategies01:31 Stages of Sales Maturity02:47 Designing Effective Sales Strategies04:07 Focusing on One Core Vehicle10:41 The Importance of Market Research16:57 Implementing Technical Storytelling19:54 Overcoming Rejection in Sales20:38 Effective Cold Calling Techniques21:39 Innovative Cold Email Strategies23:34 The Importance of Quality Over Quantity in Email Marketing25:05 Leveraging AI for Lead Generation26:52 Personal Struggles and FaithConnect with Joe: https://www.linkedin.com/in/josephndu/Connect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and client relationships, and his mental models for decision-making. Ben also touches on the importance of iterating quickly based on feedback loops for business success. If you want to leverage email newsletters to enhance your marketing efforts and achieve remarkable growth, this episode is for you. 01:06 The Power of Newsletters and Email Marketing03:02 Owned vs. Rented Audiences04:42 Strategies for B2B Newsletters13:16 The Debate: Niching Down vs. Broad Services17:12 Building Proprietary IP and Innovations22:31 Operational Excellence and Team Culture23:55 Mindset and Decision-Making FrameworksConnect with Ben Newsletter growth service: https://www.fwdnewsletters.com/Linkedin: https://www.linkedin.com/in/ben-billups/Twitter: https://twitter.com/BenBillupsConnect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be controlled, coining the terms 'predator mindset' for proactive approaches and 'prey mindset' for reactive behavior. He emphasizes the significance of motivation, willpower, and maintaining a balance between being one's harshest critic and best friend. The discussion also covers methodologies for improving mental strength, the psychological impacts of current-day challenges, and the importance of faith and purpose in driving success.00:14 The Journey of a Wrestler00:56 Entrepreneurial Insights01:21 Control vs. Letting Go02:29 Predator vs. Prey Mindset06:18 Applying Mindset in Business and Sports10:10 Motivation and Willpower22:02 Current Day Challenges and SolutionsConnect with Genehttps://www.wrestlingmindset.com/Connect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

The Power of Deep Specialization with Corey Quinn In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of deep specialization, why it matters, and how it can transform your business. Corey also touches on the importance of empathy in marketing, building genuine relationships, and the effectiveness of strategic gifting in outbound marketing. Tune in for valuable insights on scaling your business and mastering deep specialization.00:00 Introduction to Corey Quinn00:16 Corey's Journey: From Startups to Agency Success01:28 The Importance of Specialization02:31 Deep Specialization Frameworks06:14 Empathy in Business07:32 The Zone of Indifference12:27 Gift-Based Marketing Strategies23:15 Building Authority in a Vertical Market24:43 Overcoming the Fear of Specialization30:48 Conclusion and ResourcesConnect with Corey: https://www.coreyquinn.com/https://anyonenoteveryone.com/https://www.linkedin.com/in/coreyquinn/ Connect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

How Remote Startups Scale & Win by Staying Lean with Erika ZeigyteIn this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintaining a lean organizational structure, avoiding common hiring pitfalls, and ensuring operational efficiency. They also discuss the nuances of forecasting, organizational design, and managing client relationships for sustainable growth.00:00 Introduction and Guest Welcome00:06 Erica's Background and Achievements00:48 Scaling Up While Staying Lean01:22 Remote Work Dynamics01:44 Challenges in Hiring and Team Growth02:33 Measuring Efficiency and Capacity08:43 Client Management and Cultural Fit13:22 Organizational Design Strategies15:04 Balancing Job Roles and Responsibilities18:31 Conclusion and Contact InformationConnect With Erika: https://www.linkedin.com/in/erika-zeigyte/ ezeigh on Instagramerika@theprosana.com on emailConnect with Raul: https://dogoodwork.io/applyhttps://dogoodwork.io/free-growth-resources

Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and SolopreneursIn this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultures of performance for profitable growth. Will shares his journey, insights on fractional solopreneurship, and how to navigate challenges in today's market landscape. We also touch on the importance of balancing strategy with execution and the nuances of developing a business case for growth. Tune in to gain valuable advice on leadership, market conditions, and building lasting business success.00:00 Introduction to Today's Guest: Will Stevens00:45 Navigating the Challenges of Virtual Platforms01:14 Diving into Solopreneurship and Go-to-Market Strategies03:21 The Impact of Budget Cuts on Marketing06:48 Leadership and Team Dynamics in Tough Times07:36 The Role of Luck and Control in Business Success11:45 Aligning Business Actions with Goals14:29 Adapting Strategies and Managing Client Expectations18:27 Building a Strong Business Case26:21 Advice for Solopreneurs and Founders30:16 Conclusion and Where to Find Will StevensConnect with Will LinkedIn: https://www.linkedin.com/in/williamstevens1000/Website: https://www.gaingrowthconsulting.com/Podcast: https://open.spotify.com/show/72gPG3cYk5wUwhwMti2qG6?si=f59b2fce4153409fConnect with Raul https://dogoodwork.io/applyhttps://dogoodwork.io/free-growth-resources 

Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer! Who's The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Episode Highlights Impact of AI on SEO and creative industries. Adapting business strategies to leverage AI in SEO. The importance of distinguishing AI-generated content from human-written content. Using AI to generate topics and outlines for content creation. The limitations of AI in providing accurate search volume data. The future role of AI in SEO and adapting to its development. Current relevance of SEO in the context of AI-driven search engines. Strategies for incorporating SEO into growth plans and content strategies. Importance of backlinking in SEO and how to approach it. The overall effectiveness of SEO across various industries. SEO as an evergreen strategy and its role in conversion rate optimization. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brandon Leibowitz https://seooptimizers.com/ https://www.youtube.com/c/BrandonLeibowitz/videos https://www.linkedin.com/in/brandonleibowitz/ https://www.instagram.com/leibowitzbrandon/ https://www.facebook.com/BrandonLeibs https://twitter.com/brandonleibs https://www.pinterest.com/leibowitzbrandon/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for significant scaling or improving their quality of life.  The episode also explores the changing landscape of sales and business development, advocating for a balanced approach that prioritizes relationship building and targeted outreach over mass communication. Dan's insights offer a fresh perspective on success, emphasizing personalization, intentionality, and the long-term building of one's agency. Who's The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale. Episode Highlights Deep Dives and New Perspectives with Recurring Guests Redefining Success Beyond Revenue: A Fresh Approach Unpacking the Stages of Agency Growth and Health Navigating from Glorified Freelancer to Unfettered Agency The Importance of Sales as a Habit for Agency Growth Leveraging AI and Personalization in Outreach Looking Ahead: Excitement and New Beginnings Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dan Englander dan@salesschema.com https://www.salesschema.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling.  The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to the process without acknowledging the other critical components. Who's The Guest? Jason Hornung is the founder and Creative Director at JH Media LLC. His proprietary methods for ad creation, audience selection, and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR. He is known as the “guru to the gurus” because he's the mastermind behind hugely profitable campaigns for marketing legends such as Mike Dillard, Frank Kern, Ryan Deiss, Neil Patel, Grace Lever, Sam Ovens, and more! Episode Highlights The significance of learning and evolving in the advertising industry. The challenges of consistently updating and reviving offers in the market and Jason elaborates on the common mistake of changing offers too frequently based on insufficient data. The importance of understanding the entire process of making an offer work, and how many people don't comprehend the different components that contribute to successfully executing a business model. The necessity of spending a sufficient amount to test an offer while also making intelligent decisions based on the actual performance data gathered through testing. The creation of intellectual property (IP) from agency work and Jason shares his insights on the importance of developing real expertise before positioning oneself as a guru or thought leader. Tracking and data accuracy issues. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jason Hornung https://academyofadvertising.com/ https://jasonhornung.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our experiences do not define our worth or capabilities. Who's The Guest? Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses that need them. Driven by his passion for helping other entrepreneurs, Mike launched a coaching program in 2020 that focuses on product development, pricing, sales, and marketing. He has gained a reputation for using lean marketing to help his clients make more money. Episode Highlights Mike Moll is the founder of Market Me, a consulting firm focused on assisting entrepreneurs and business owners. His primary motivation stems from his passion for helping other entrepreneurs by building systems that set them up for success. In 2020, Mike launched a coaching program that focuses on product development, pricing, sales, and marketing. He has gained recognition for his expertise in lean marketing, helping clients make more money. Mike transitioned from being an agency owner to a solopreneur sales coach. The interview highlights his journey as an entrepreneur and his shift in career focus. Market Me offers valuable services to entrepreneurs and business owners looking to improve their strategies. Mike's coaching program aims to empower entrepreneurs with essential skills for growth and success. His innovative marketing approach has set him apart in the competitive coaching industry. The interview showcases Mike's dedication to supporting the entrepreneurial community and fostering growth. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoahttps://dogoodwork.io/ Connect with Mike Moll Website: www.mikemoll.co Instagram: https://www.instagram.com/themikemoll/ Youtube: https://www.youtube.com/channel/UCZB3weeqktVNPhGDJa4Slbw Linkedin: https://www.linkedin.com/in/themikemoll     Review, Subscribe and Share  If you like what you hear please leave a review by clicking here

Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses.  Who's The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate over a billion in online sales. He currently sits on the Traffic And Conversions Agency Advisor Committee, is a faculty member of Digital Marketer, and hosts the Podcast: Sales Velocity. Episode Highlights How Aaron helps his clients dominate their industry and how he continually evolves his practices to achieve this goal The wide variety of clients they have at present and how his team applies their skills to help clients find their target audience Their process of onboarding a new client and how they manage expectations for long-term growth The need for clients to reinvest their profits into the business for the first 12 to 16 months in order to yield exponential returns later on Benefits of partnering with a fractional CFO and how this leads to a better understanding of their clients' finances Advantages of having a holistic approach in dealing with clients Importance of building relationships at scale rather than focusing only on product revenue The difficulties of pricing their services to match their values while considering the financial capability of their clients Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Aaron Parkinson https://7milemedia.com/team https://ky.linkedin.com/in/aaron-parkinson-99044610  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance.  Who's The Guest? Lucia is the founder of The BD School, the first educational platform entirely dedicated to business development. They are on a mission to help BD pros around the world improve their skills and get great results in their jobs. Episode Highlights The necessity of being genuine and presenting original thoughts and ideas rather than copying others The persistence of spam and the importance of working smart over volume Approach taken by The BD School, starting with extensive research before crafting the first email How she began The BD School The challenging time when she considered looking for a traditional job as the stress of running the school became overwhelming Trust-building and maintaining the quality of the courses Importance of being practitioners themselves in order to provide quality education The need to stay updated due to fast-paced business development trends Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Lucia Piseddu https://www.thebdschool.com/ https://www.linkedin.com/in/iamluciapiseddu/ lucia@thebdschool.com   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B settings. He argues for a balance between being helpful and pitching a product and stresses the importance of authenticity and trust in fostering customer loyalty.  Who's The Guest? Derek Weeks, the founder and CMO of Unfair Mindshare, is an award-winning B2B software marketer. He is a four-time CMO and VP Marketing with over 30 years of experience in both Fortune 100 tech companies and venture-backed start-ups. Derek is also the Amazon bestselling author of Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world. Derek joins us from Bethesda, Maryland where you can find him rooting for the Ravens, smoking meat, or driving his kids to football and ballet practice.   Episode Highlights The premise of Derek's book, which promotes the idea of running more marketing teams, integrating them with demand gen and brand programs The benefits of building a community including gaining extensive knowledge about the market and the behaviors and personas of people An example of how to integrate community led marketing with brand and demand gen activities The importance of running authentic Community Led Marketing (CLM) The balance between automated, machinery-driven marketing and human-driven marketing. The benefits and the reach of larger communities How it's not about not pitching at all but about making sure your interactions with the target market are authentic and helpful for a majority of the time before you make a sales pitch Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Derek Weeks Web: https://unfairmindshare.com/ LinkedIn: https://www.linkedin.com/in/derekeweeks/   (please DM me) X: @weekstweets   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations. Who's The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She's launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.   Episode Highlights Tracey's personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform Market shifts due to the pandemic and what the future looks like for startups in the business landscape Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables How to operationalize campaign development, breaking down the process from initial idea to launch and measurement The importance of defined roles and responsibilities Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tracey Saenz LinkedIn: https://www.linkedin.com/in/tsaenz/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge. Who's The Guest? Claire Angelle is the Founder and CEO of Angelle Consulting, a boutique PR and consultancy firm founded in 2018, with extensive international experience working with government agencies, influencers and companies large and small. This multi prong approach is very much linked to Claire's background, which combines more than 15 years of experience in economic development, government relations, communications and philanthropy in North America, Europe and South America. Prior to starting her own venture, Claire was Executive Director of Worth Cities – The Worth Group, a 28-year-old community of affluent and influential stakeholders leading with purpose. Claire was the operational and thought leader in charge of delivering comprehensive strategy, content and curated events for cities across the United States suffering from a recognition deficit. Episode Highlights Award opportunities in PR The value and impact of awards in branding Different ways to leverage new media The need to define your audience before deciding on a PR approach Her journey, starting from being a government employee in France to becoming an entrepreneur Encouragement for individuals who are either starting new businesses or are at a crossroads in their journey Take calculated risks and emphasizes the value of life lessons learned from failures Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Claire Angelle https://www.angelleconsulting.com/ https://www.linkedin.com/in/claire-collobert-angelle-5267b4a/ https://www.instagram.com/clairecangelle/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who's The Guest? Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well.  Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!   Episode Highlights How businesses can stand out in today's saturated market The importance of knowing their core competency and core customer Process of helping clients simplify and determine their unique business proposition Philosophy of increasing sales without increasing the number of sales reps Knowing who should handle sales after letting go of the sales team How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion The significance of maximizing the effect of website visits The importance of trust in sales and the perils of over-promising solutions Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Buyting https://tulipmediagroup.com/double-sales-zero-salespeople/ https://ca.linkedin.com/in/andybuyting    Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA's program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field. Who's The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.   Episode Highlights How being a generalist can provide different perspectives to solve complex problems Importance of gaining deep knowledge from different industries and applying it to solve problems Example how to understand and cater to the needs of a specific audience Emerging trends in the marketplace and the current interest in Artificial Intelligence The uses of AI in data analysis and the potential opportunities it could bring Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Feldman https://matchboxdesigngroup.com   https://www.linkedin.com/in/brentfeldman/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media platforms.   Who's The Guest? As a High Performance Coach, TEDx Speaker, and Conscious Leader, Mario Lanzarotti is on a mission to help entrepreneurs make more money in half the time.  With over 1.1 million views, his TEDx talk stands testimony as to how his unique methodologies enable high-performers to gain the mental clarity and focus necessary to achieve what would normally take years in just 6 months or less. He is a pioneer in using higher states of consciousness to create wealth and enjoy freedom in all aspects of life, inspiring entrepreneurs worldwide to achieve their biggest dreams without compromising their well-being.   Episode Highlights Mario's initial pursuit of becoming a pilot driven by external desires for respect, money, and societal acceptance The loop between thoughts, feelings, actions, and its impact on one's life Encouragement to recognize one's conditioning and limitations, urging a shift toward conscious creation instead of living by societal norms His advocacy for acknowledging and processing emotions to avoid internalization and physical manifestations of unresolved issues The importance of releasing emotions in healthy ways, such as expressing anger constructively Why there's a need to clear emotions for rationality to genuinely take place Mario's openness to conversations, contemplation, and further exploration How you can connect to Mario Lanzarotti   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mario Lanzarotti https://www.mariolanzarotti.com/ https://www.linkedin.com/in/lanzarottimario/ https://www.instagram.com/mario.lanzarotti/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking. Who's The Guest? Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime.    Episode Highlights Mary Ann's journey in the media world and how things have evolved over time How media choices used to be limited and how the scope has broadened now with advanced targeting strategies The value of fine-tuning your target audience and the signs that indicate you're on the right path Identifying the 'audience of one' as a central figure for your marketing campaigns What media means today with the evolution of technologies and platforms Being strategic about which media channels to focus on and deny being everywhere just for the sake of it The importance of focusing on conversions rather than just collecting vanity metrics Creating an ecosystem for consumers based on an omni-channel approach and tracking the success of this strategy The evolution of media and how drastically things change Example about how AI lacks the human aspect of strategy building by not having in-depth knowledge and experience How Mary Ann positions her business Importance of collaboration, sharing info, owning their expertise, and being helpful Strategic data targeting and specific marketing execution based on consumer data   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mary Ann Pruitt Website: https://mosaic.agency/ LinkedIn: https://www.linkedin.com/in/maryann-pruitt/ Facebook: https://www.facebook.com/mosaic.agency/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes.  Who's The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time doing tactics that don't work. She transforms stiff systems into human-centric strategies to create purpose-aligned growth. Gisell is a certified leader who shepherded critical rebrands and business transformations for both small agencies and enterprise organizations.   Episode Highlights Human-centered design and operations, team-building culture, and growth with empathy Perspectives on implementing operational changes with a focus on people and change management A team's natural workflow as a key part of implementing operational changes Applying external solution tools to internal solutions The difficulty in quantifying employee happiness and addressing operational solutions Importance of the alignment of the teams with the core values and mission of the business Generation Z's expectations in the workplace Being true to the values of the company in effecting change management Her team management approach amidst diverse ways of working including voting on file storage systems and creating workarounds for minority work preferences The most common error Gisell observes in teams is poor data management and ineffective use of project management systems Her admiration for the inventive collaboration strategies of remote teams. The personal level of communication in remote work can build vulnerability and trust among team members.   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Gisell Paula https://www.getscrategy.com/ https://www.instagram.com/getscrategy/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers.  Who's The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he's found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee's unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.   Episode Highlights Bee's background in marketing, engineering and strategy How he acts as a conduit between business owners and marketing teams The start of Bee's story: His background as an engineer and his shift to the marketing world Type of workload agencies of different sizes can manage The importance of understanding the inner workings of an agency when vetting them The differentiation of B's approach from other vetting services The unique competitive advantages agencies are using nowadays The importance of agencies knowing what businesses actually need before implementing services like SEO Tips for agencies or service providers on what to focus on in order to survive the competitive market   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Behdad Jamshidi https://www.linkedin.com/in/behdadjamshidi www.cjammarketing.com bjamshidi@cjammarketing.com     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ryanair to demonstrate strategic planning. Steve emphasizes the importance of using business as a vehicle for achieving personal goals and encourages business owners to scale their businesses. Who's The Guest? He built and sold an investment banking firm in Europe before moving to the United States in 2012. Since then, he has helped thousands of businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, Pinnacle Business Guide, and through his books and podcasts. He has written three Amazon best sellers: Buyable, Pinnacle, and Strategy OS, and he hosts the Management Blueprint podcast. Episode Highlights Who is Steve Preda? Steve's process and framework thinking Pinnacle and it's function for other people's business The six principles in Strategy OS Steve's approach to strategy Importance of determining positioning Transforming business constraints into opportunities The process of turning constraints into solutions How constraints and positioning can lead to competitive advantages How to decide which constraints to capitalize on Using business as a vehicle to achieve an ideal life. The importance of a self-managing, profitable, and growing business for reaching the ideal life Different options to transition from business like passing on to children, management teams or sellin Importance of designing for the journey to the end outcome. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Steve  Preda https://stevepreda.com steve@stevepreda.com https://www.linkedin.com/in/stevepreda https://pinnaclebusinessguides.com https://strategyos.app/  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Samuele Barrili, founder of M4W (Marketing for Waste), an agency focused on sustainability and recycling by providing solutions for waste management problems. Samuel discusses his background in toxicological chemistry and waste treatment, and how this influenced his career trajectory and mission to "save the planet." The podcast discusses how there is too much focus on the issue of waste and not enough focus on solutions.  Who's The Guest? Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry, he combined his knowledge to define his mission: Save the planet by helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies. Episode Highlights Samuel talks about educating people on the value of waste and reducing consumerism The link between waste management companies and a greener planet Samuel's journey from sales to toxicological chemistry and leading a company How waste companies are educated on generating revenue The fascinating possibilities in the industry, utilizing chemistry to transform waste materials into useful products The impact of AI in the growth of their business and the diffusion of their message Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Samuele Barrili www.marketing4waste.com https://www.linkedin.com/in/samuele-barrili/ Instagram: @marketing4waste Facebook: @marketing4waste Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process. Who's The Guest? By day Mike King is a Digital Marketing Manager for Grant Cardone Training Technologies. By night, he is Mike Your Mentor, inspiring men to answer their higher calling as husbands, fathers, and friends. Episode Highlights The importance of the right mindset and attitude in achieving success Being present as a father and aligning life's work with personal beliefs and ambitions Mike's method of confronting troubling past events and the profound relief he felt when he apologized for a hurtful comment made during his youth The ongoing journey of addressing past traumas and the profound freedom he achieved as a result The importance of working on the internal state while continuing to build and grow externally Realization of why he tends towards being a workaholic and the importance of providing for his family Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mike King https://mikeyourmentor.com/ https://www.youtube.com/@MikeYourMentor https://www.facebook.com/mikeyourmentor/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing. Who's The Guest? Leah Rae Getts, and her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, and entrepreneurs to create, launch, and scale online courses & coaching programs. They started their online business in 2016 and after launching their first course scaled those sales to multiple 6-figures a month within only 6 months. Their expertise ranges from branding, to funnel design & creation, to paid & organic traffic strategies, to content creation, lead generation, copywriting, appointment setting & closing, and more. Episode Highlights The real issue of creators and coaches not making enough revenue to sustain fees of SaaS companies The difficulty in attracting leads and the stress of switching from a job to the advisory side of a business The need to wear different hats when owning a business and the effectiveness of a holistic marketing strategy Building relationships with leads organically and connecting with them in different ways Insight on finding effective ways to reach specific audiences Importance of giving value to leads before pitching a business or product The difference between prospecting and building relationships with leads that know you The significance of having an effective marketing strategy in addition to having the right mindset to be successful in business Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Leah Rae Getts https://digitaltrailblazer.com/ https://www.facebook.com/digitaltrailblazer/ https://twitter.com/DgtlTrailblazer https://www.youtube.com/c/digitaltrailblazer https://www.instagram.com/digitaltrailblazer/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who's The Guest? Tony Castillo is an elite sports nutrition expert empowering athletes, business leaders, and performance-driven individuals through optimal nutrition. With experience working with MLB teams like the Toronto Blue Jays and the University of Florida, Tony's journey from an overweight student to a wellness advocate fuels his mission. Episode Highlights Peak performance and maintaining energy levels Learning from peak performers and implementing their habits into everyday life The "anabolic window" and the importance of eating protein throughout the day Habits about eating before workouts Strategy to allow foods you love in your diet more often for sustainability Sustaining diet changes for life Incorporating cultural foods into the diet Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tony Castillo Website: https://nutritionfp.com/dogoodwork/ LinkedIn: https://www.linkedin.com/in/the-tony-castillo/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here