Podcasts about Guttmann

Er war Trainer, Kosmopolit und Geschäftsmann und hinterließ Spuren, die bis heute den Fußball prägen. Béla Guttmann lehrte Brasilien das revolutionäre 4-2-4, entdeckte den Wunderstürmer Eusébio und beendete Real Madrids Dominanz im Europacup. Doch er war auch ein Mann mit Ecken und Kanten, dessen Leben von Triumphen, Rückschlägen geprägt war und der Benfica Lissabon mit einem bis heute andauernden Fluch belegte. Malte Asmus erzählt seine Geschichte und ihr erfahrt: Warum viele Experten heute fragen: "Béla, wer?" obwohl er einer der erfolgreichsten Trainer aller Zeiten war. Warum er nach zwei Jahren meistens weiterzog. Und wie von einem Mann, der die ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.

Miriam Guttman is an award-winning Dutch filmmaker and photographer. She directed the new documentary "Front Row". The American actress and television producer Sarah Jessica Parker is the executive producer. The film tells the story of the United Ukrainian Ballet Company founded in the Hague in the Netherlands with a group of 60 Ukrainian war refugees in 2022 by the famous Dutch ballerina Igone de Jongh. An essential part of the film is the brotherly relationship that develops between ballet dancer Oleksiy Tiutiunnyk and 26-year-old Ukrainian wounded veteran Oleksandr Budko. Oleksandr meets the ballet company at a performance in Washington, D.C., and aspires to perform with them even though he is a double amputee. He eventually does in Los Angeles in July 2023. This inspiring documentary makes its world premiere in New York City on Saturday, November 16, 2024, at 6:15PM at the Village East theater by Angelika. https://www.miriamguttmann.com/ https://marinaharss.substack.com/p/the-battlefield-within https://svidomi.in.ua/en/page/i-am-an-example-of-the-consequences-of-war-the-story-of-veteran-oleksandr-teren-budko

Jonas Pardo et Sacha Guttmann. Deux militants, juifs de gauche qui dénoncent l'antisémitisme qui reste enraciné dans notre société. Jonas pardo est français, il dispense depuis plusieurs années, des formations, au sein du monde syndical, politique associatif, pour déconstruire le racisme antijuif, il d'ailleurs sorti un livre « Petit manuel de lutte contre l'antisémitisme ». Sacha Guttman porte le même combat, coté belge, au sein du collectif Golem qui vise aussi spécifiquement les partis de gauche en politique. Pourquoi ces amalgames entre le soutien au gouvernement, israélien, le soutien à israel, ce qui ‘n'est pas encore la même chose.. et le fait d'être juif en Belgique ? On va se demander aussi pourquoi toutes que ces questions se sont autant invitées dans les dernières campagnes électorales Merci pour votre écoute N'hésistez pas à vous abonner également aux podcasts des séquences phares de Matin Première: L'Invité Politique : https://audmns.com/LNCogwPL'édito politique « Les Coulisses du Pouvoir » : https://audmns.com/vXWPcqxL'humour de Matin Première : https://audmns.com/tbdbwoQRetrouvez tous les contenus de la RTBF sur notre plateforme Auvio.be Retrouvez également notre offre info ci-dessous : Le Monde en Direct : https://audmns.com/TkxEWMELes Clés : https://audmns.com/DvbCVrHLe Tournant : https://audmns.com/moqIRoC5 Minutes pour Comprendre : https://audmns.com/dHiHssrEt si vous avez apprécié ce podcast, n'hésitez pas à nous donner des étoiles ou des commentaires, cela nous aide à le faire connaître plus largement.

In dieser Episode spricht Prof. Dr. Georg Guttmann, Direktor der Verwaltungsratsprogramme an der Executive School der Universität St. Gallen, über internationale Board-Meetings, die Unterschiede des Aufsichts- und Verwaltungsrats sowie die Bedeutung von Vielfalt und Weiterbildung von Verwaltungsräten.The Agenda wird präsentiert von Sherpany, der führenden Schweizer Meeting-Management-Lösung: www.sherpany.comThank you for listening! Visit us at Sherpany.com or follow us on LinkedIn for board, board committee, and executive meetings solutions.

Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies. An expert on simplicity, Guttmann explains why simplicity is essential if you want to reach and move audiences—and shares plenty of tips and tactics you can use immediately to craft simpler, more effective communications.  Read Ben Guttmann's book, Simply Put: Why Clear Messages Win―and How to Design Them  

I had such a captivating conversation with Amy and Evelyn of Hands on Approach. They are both OT'S but they are so much more than they. They have done so much research and developed an entire body healing experience. Our work actually very much overlaps! I can't wait for you to hear it! For more episodes like this, visit my webiste at www.gilaglassberg.com If you are feeling stressed about all the work and change that surrounds pesach, come join Rachel Tuchman and I on a live workshop, this Monday April 8, 2024, 12:30pm EST. Sign up here https://gilaglassberg.com/items/healthy-mind-body-soul You can also watch my webinar with Blimie Heller, on how to deal with all the candy around Holiday time. Watch that here: https://gilaglassberg.com/items/create-cultivate-a-healthy-food-atmosphere-in-the-home Email me at gila@gilaglassberg.com for any questions, comments or feedback. I look forward to speaking with you! ___________

Comme chaque année depuis que j'ai lancé le podcast, je consacre un épisode entier aux animaux aquatiques, à l'occasion de la Journée mondiale pour la fin de la pêche et des élevages aquacoles, qui a lieu le dernier samedi du mois de mars. Une fois par an, ce n'est déjà pas assez par rapport au nombre de victimes, mais c'est le strict minimum que je me suis fixé.  Saviez-vous que l'émoji crevettes qui représente une jolie crevette toute rose et courbée ne représente en fait pas du tout les crevettes telles qu'elles sont de leur vivant, mais les crevettes une fois cuites et prêtes à manger ? En fait, scoop mais : les crevettes ne sont le plus souvent pas roses du tout !  Et autre information que vous ne saviez probablement pas : ce sont très certainement les animaux les plus nombreux à être exploités pour la consommation humaine...  Avec mon deux invitées Léa Guttmann de Shrimp Welfare Project et Elisa Autric de Rethink Priorities, on décortique (ok jeu de mots de très mauvais goût, j'avoue) le sort des crevettes exploitées, à la fois celles qui sont pêchées et celles qui sont élevées.  On ne lâche rien pour tous les animaux aquatiques sentients ! Pour plus d'informations sur les meilleurs moyens d'aider les crevettes ou de construire des campagnes sur cette question, n'hésitez pas à contacter Elisa Autric : elisa.autric@gmail.com ________________________________ Références et sources citées dans l'entretien :  - Journée Mondiale pour la Fin de la Pêche et des élevages aquacoles (la JMFP) - Shrimp Welfare Project - Rethink Priorities - Charity Entrepreneurship Program - Rapport "Shrimp: The animals most commonly used and killed for food production" co-écrit par Daniela R. Waldhorn et Elisa Autric - Fishcount - Food and Agriculture Organization (FAO), agence des Nations Unies : - Épisode de Comme un poisson dans l'eau avec Tom Bry-Chevalier sur l'altruisme efficace - Article "Pre-slaughter mortality of farmed shrimp" écrit par Hannah McKay et William McAuliffe - Super webinaire avec Hannah McKay - Rapport "Welfare considerations for farmed shrimp" écrit par Hannah McKay, William McAuliffe et Daniela R. Waldhorn pour Rethink Priorities - Shrimp Welfare Report - Article de vulgarisation écrit par Léa Guttmann dans la revue de la Fondation Droit Animal - Épisode de Comme un poisson dans l'eau "Laissons les poisson dans l'eau" - Le principe de précaution vis-à-vis de la sentience, formulé par Jonathan Birch Recommandations d'Elisa Autric et de Léa Guttmann : - le post du EA Forum "Strange Love - Developing Empathy With Intention" - Le podcast How I Learned To Love Shrimp par Amy Odene et James Ozden ________________________________ SOUTENIR : https://linktr.ee/poissonpodcast Comme un poisson dans l'eau est un podcast indépendant et sans publicité : votre soutien est indispensable pour qu'il puisse continuer à exister. Merci d'avance ! Les comptes Instagram, Twitter, Facebook, Bluesky et Mastodon du podcast sont également à retrouver dans le link tree ! ________________________________ CRÉDITS Comme un poisson dans l'eau est un podcast indépendant créé et animé par Victor Duran-Le Peuch. Charte graphique : Ivan Ocaña Générique : Synthwave Vibe par Meydän Musique : Flying High par Fredji

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Newly launched Humane Slaughter Initiative webpage, published by Léa Guttmann on March 29, 2024 on The Effective Altruism Forum. This post was cross-posted by the Forum team with the permission of the author. The author may not see or respond to comments on this post. Greetings from Shrimp Welfare Project! Our team is excited to announce the launch of our new webpage dedicated to the Humane Slaughter Initiative! This initiative aims to revolutionise the way shrimps are stunned prior to slaughter and pave the way for the future of ethical shrimp production. Learn more about this new page below. In a newly published article on our website highlighting the urgency of responsible pond management, findings revealed alarmingly toxic hydrogen sulphide levels in shrimp ponds in India's Serepalem village, prompting a successful sludge removal intervention that significantly improved conditions - underscoring the imperative of sustainable practices for shrimp welfare and farm productivity. Tamar Stelling wrote a piece for De Correspondent in the Netherlands, highlighting our corporate engagement work with a focus on electrical stunning. It is a mix of in-depth shrimp welfare discussion, some recognition where it is due (e.g. Albert Heijn), and a lot of fun! Have a great week! Léa | SWP Communications Lead The Humane Slaughter Initiative webpage SWP is thrilled to announce the launch of our Humane Slaughter Initiative webpage! What's the initiative about? Until the end of 2025, SWP is providing ~24 shrimp producers with free electrical stunners on the condition they use it to stun a minimum of 1,500-2,000 metric tons of shrimp per year. The goal is to accelerate industry adoption of this more humane stunning method ahead of expected buyer demands and regulations. Why is it impactful? Scientific literature establishes shrimp sentience. In addition, consumer demand for higher welfare standards is increasing globally. Electrical stunning is also recognised as the most humane pre-slaughter method currently available for shrimps. It renders shrimp unconscious faster and more effectively than ice slurry immersion or asphyxia. Leading retailers like M&S and John Lewis Partnership have already committed to using electrical stunning, setting the stage for industry-wide adoption. What will you find on the page? This page serves as your go-to resource for our initiative, offering an in-depth overview, a breakdown of how Ace Aquatec and Optimar equipment function, and a summary of the eligibility requirements. Any questions? Our FAQ section may have your answers. Ready to apply? Fill out the application form you will find on the page. Tackling Hydrogen Sulphide levels in shrimp farms In a recently published article, Shrimp Welfare Project conducted a crucial study in the village of Serepalem, Andhra Pradesh, India, which found alarming findings of toxic levels of hydrogen sulphide (H2S) in all 38 tested ponds. This poses a severe respiratory toxin for shrimps. As an intervention, SWP facilitated sludge removal in a pond with 10 years of build-up, leading to a significant drop in H2S from hazardous to near-threshold levels. This small but impactful study underscores the importance of regular pond maintenance through cost-effective sludge removal to improve shrimp welfare and farm productivity. Moving forward, SWP plans to expand this sustainable intervention to other neglected areas. Dive Deeper If you want to learn more about shrimp welfare and the shrimp farming industry: SWP's pioneering efforts in advancing shrimp welfare, particularly through the Humane Slaughter Initiative, have gained recognition in a recent Global Seafood Alliance article, alongside advocacy by prominent retailers like Marks and Spencer, Waitrose & Partners, and Albert Heijn. The article showcases SWP's provision of...

In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand's narrative to the next level. Who's the Guest? Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.   Highlights 00:35 The messages behind Ben's book, ‘Simply Put' 01:01 The process of communication in different roles 04:31 Ease of complicating messages and its effects 10:34 The singular nature of the word 'priority' 20:02 The idea of using the universal 'reset button' mindset for business purposes 21:28 Building relationships just by reaching out to people one looks up to 23:16 The worst-case scenarios of 'asking' and its impacts 23:47 Introduction to Ben Gutman's website   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Ben Guttman https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/     Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

Crafting compelling messages that resonate with your audience isn't just an art – it's a science. Today's guest is Ben Guttmann. Ben is the author of Simply Put and has worked with brands like Comcast NBCUniversal & the NFL… moving millions of dollars in product. Today, we're diving into why clear messages win… and how YOU can design them. Here are 3 things to look forward to in today's episode: 1. What strange bet was given to Dr. Seuss that led to creating Cat In The Hat and Green Eggs & Ham… and what that has to do with making your messages more powerful 2. What creating simple and effective messages has to do with fluency 3. How to use the “Drill Build Method” to create messages that cut through the noise and resonate with people on an emotional level To learn more about Ben, visit https://gobeyondcurious.com/podcast/ben-guttmann/

Simplicity with Ben Guttmann How can we make our lives more simple?  How can we make our businesses more simple and why should we?  Join Em as she chats to Ben about all things Simple and why it will help you in your life and your business!   Follow Ben: Instagram: https://www.instagram.com/ben.guttmann/ LinkedIn: https://www.linkedin.com/in/benguttmann/   About Ben Guttmann: Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   Simply Put Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here's Ben's new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn't drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don't miss out on this insightful conversation about enhancing your brand's communication! --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

Unlock the secrets to impactful communication in this episode featuring Ben, an author, professor, and marketing executive. Delve into the core principles outlined in his latest book, "Simply Put: Why Clear Messages Win - And How to Design Them." Explore the art of crafting compelling messages that resonate, perfect for marketers, communicators, and anyone intrigued by the power of clear expression. Subscribe for weekly insights into the world of effective communication!

Kurt and Tim kick off the new year with communications expert Ben Guttmann in an episode on simplifying messages. Ben's seemingly simple lessons pack a punch, offering a treasure trove of insights into mastering clear and concise communication for both personal and professional success. Join Kurt and Tim as they navigate through Ben's five key principles, uncovering the secrets to crafting communications that truly hit the mark. From prioritizing benefits to maintaining focus, ensuring salience, embracing empathy, and adopting minimalism, the trio explores how these principles can transform your messaging strategy. Discover how large organizations often lose sight of what customers are looking for and gain valuable insights into Ben's exploration of effective vs. ineffective slogans and taglines for businesses. Unpack the importance of employing the 10-100 most common words and learn how testing messages with an "enlightened idiot" can be a game-changer. Whether you're a cog in a corporate machine or an individual seeking to sharpen your communication skills, this episode offers practical lessons on making your message resonate and connect. Kickstart the new year with a communication overhaul and be sure to share this episode with anyone in your life in need of a communication refresh. Don't miss out on the keys to killer communication – like, share, and tune in now! © 2023 Behavioral Grooves Topics  (4:29) Introduction and speed round (9:23) Simplifying communication in a busy world (14:15) Bridging the gap between message creators and receivers (23:43) Effective marketing strategies for big corporations (34:41) The 1000 most common words for clear communication (39:33) Communicating with aliens and desert island music (45:59) Grooving Session: Communication and breaking through clutter © 2023 Behavioral Grooves Links  Ben Guttman Simply Put: Why Clear Messages Win (and How to Design Them Randall Munroe Thing Explainer Musical Links Harold Faltermeyer Top Gun Anthem Arcade Fire Everything Now

In the episode 175 of IDEAS+LEADERS podcast I am speaking with Ben Guttmann about clear and simple messaging in marketing. We are speaking about structuring your message, using Chat GPT, the tools for simplifying your message and making it more attractive. Ben Guttmann is a marketing entrepreneur and educator. He is the author of “Simply Put: Why Clear Messages Win and How to Design Them”. Simply Put book link: https://www.benguttmann.com/simply-put-book Free Chapter Download: https://www.benguttmann.com/simply-put-book/download Ben's LinkedIn: https://www.linkedin.com/in/benguttmann/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq. 

Welcome to another episode of Inside Personal Growth! We're joined here today by marketing entrepreneur, educator and bestselling author Ben Guttmann featuring his new book Simply Put: Why Clear Messages Win―and How to Design Them.

In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Ben Guttmann, author of Attention!: The Power of Simple Decisions in a Distracted World. Guttmann shares his expertise on the importance of simplicity in communication and offers practical advice on creating messages that resonate with the audience. Through examples and analogies, Guttmann highlights the "Frankenstein problem" of overloading messages with too much information, stressing the need for focus and clarity. He emphasizes the concept of fluency in messaging and how it leads to simplicity and resonance.  The episode also delves into the paradox of choice, the difference between nice and kind messaging, and the significance of context in crafting effective messages. If you're a communicator or marketer looking to improve your messaging and connect with your audience on a deeper level, this episode is a must-listen. In this episode: Master the art of simplicity in communication to captivate your audience and convey your message with clarity and impact. Create messages that cut through the noise and resonate with your target audience, leading to higher engagement and conversion rates. Harness the power of context in your messaging to ensure your audience understands the relevance and importance of your message, increasing its effectiveness. Craft messages that leave a lasting impact on your audience, turning them into loyal customers and advocates for your brand. Avoid the pitfalls of fragmented communication by delivering cohesive and consistent messages that strengthen your brand and build trust with your audience. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Ben Guttmann, author of the book Simply Put, and provides a brief overview of his background in marketing and communications. 00:03:10 - Example of Simple Messaging Ben shares an example of a project he worked on for a power plant in New York City. The power plant needed an internal rallying cry to help employees feel a sense of identity and purpose. The slogan they developed, "Making New York Happen," became a powerful message that resonated with the employees. 00:06:47 - Internal Messaging with External Potential Ben discusses another project he worked on, a pro bono campaign to combat littering in New York City parks. The campaign aimed to tap into the identity of being a "real New Yorker" and encourage people to not litter. Although the campaign was not launched due to timing issues, it demonstrates how internal messaging can have external potential. 00:10:57 - Empathy in Messaging Ben emphasizes the importance of empathy in messaging. He explains that effective messaging should meet people where they are and speak their language. Understanding the audience's perspective and using language that resonates with them is key to creating impactful messages. 00:12:50 - Simplifying Complex Messages Ben and Melina discuss the challenge of simplifying complex messages. Ben highlights the importance of finding the core message and eliminating unnecessary complexity. By focusing on the key point and delivering it clearly, messages can become more memorable and effective. 00:14:49 - The Problem of Having Too Much Stuff in Your Message Ben discusses the common problem of having too much information in a message, leading to a lack of focus and effectiveness. He uses the analogy of a website redesign and refers to his own website as "Franken-site" to illustrate this issue. 00:17:14 - The Frankenstein Idea in Communication Ben introduces the concept of the "Frankenstein idea" in communication, where multiple components are put together in a message without considering their compatibility. He compares it to the monster in Mary Shelley's Frankenstein, highlighting the importance of focus and coherence in communication. 00:20:56 - The Sender and Receiver in Communication Ben emphasizes the distinction between senders and receivers in communication. He explains that as senders, it is our responsibility to ensure our message is heard and understood by the receivers, as they are not inherently interested in what we have to say. Humility and effective messaging are key. 00:23:03 - The Burden of the Sender Ben discusses the burden of the sender in communication. He highlights that it is the sender's responsibility to create a message that is valuable and engaging for the receiver, as they do not wake up wanting to hear the sender's message. The sender must pay the postage to ensure their message is heard. 00:29:41 - The Power of Focusing on One Idea It's better to pick one piece of an idea and focus on it, even if it's not the strongest. Commitment leads to better messaging and concept development. 00:31:26 - Mediocre Feedback vs. Love or Hate Mediocre feedback is worse than receiving love or hate for your work. The distance between love and hate is shorter than between apathy and passion. A little bit of nuance and commitment can turn an imperfect concept into something better. 00:33:22 - The Paradox of Choice Having too many options can lead to indecision and apathy. When there are fewer options, people are more likely to rally behind and appreciate what they have chosen. 00:35:04 - The Importance of Kindness in Messaging Kindness in messaging goes beyond being nice. It means caring about the well-being and outcome of the receiver. Simple and clear messages, like a parking sign that says "Don't even think about parking here," can be kind and effective. 00:39:57 - Respecting People's Time It's important to respect people's time and not waste it with cluttered or irrelevant messaging. When messages are concise and get to the point, people are more likely to pay attention and take action. 00:44:22 - The Importance of Contrast Ben emphasizes the importance of contrast in communication, stating that without quiet, there can be no loud. He explains that knowing what exists is crucial in order to stand out and connect with your audience. 00:44:56 - Standing Out and Resonating Ben discusses the significance of context and resonating with your audience. He highlights the need to understand what resonates with your audience in order to make an impact. 00:45:20 - Connecting and Getting More Information Ben directs listeners to his website, Benguttmann.com, where they can find his blog, sign up for his newsletter, and download the first chapter of his book for free. He encourages connecting with him on LinkedIn or other platforms. 00:45:53 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Ben: Ben's website Ben's LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, by Ben Guttmann Subtract, by Leidy Klotz For The Culture, by Marcus Collins The Hype Handbook, by Michael Schein What Your Customer Wants And Can't Tell You, by Melina Palmer Top Recommended Next Episode: The Hype Handbook with Michael Schein (ep 350) Already Heard That One? Try These:  Do You Subtract Enough? w/ Leidy Klotz (ep 322) Framing (ep 296) Availability Bias (ep 310) Bikeshedding (ep 99) Curse of Knowledge (ep 176) Understanding the Problem (ep 126) For the Culture (ep 305) Herding (ep 264) Social Proof (ep 87) Ikea Effect (ep 112) What Is Value? (ep 234) Paradox of Choice (ep 171) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Why Many Men Think They Could Win a Point Off Serena Williams

1279 We have a thought-provoking guest with us today, a marketing entrepreneur, educator, and author. He's on a mission to uncover the secrets behind why we make the decisions we do and how simplicity plays a pivotal role in marketing. In this episode, we'll dive into the fascinating world of marketing, decision-making psychology, and entrepreneurship. His extensive experience running a successful marketing agency and educating aspiring professionals has given him unique insights into the power of clear and concise messaging. Let's welcome to the show Ben Guttmann. Website: https://www.benguttmann.com/ Social Media: https://www.linkedin.com/in/benguttmann/ https://www.instagram.com/ben.guttmann/ _________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

Ben Guttmann is a marketing and communications expert and author of “Simply Put: Why Clear Messages Win — and How to Design Them”.Ben is an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.During the interview we discuss…mistakes bad communicators maketenants of effective messagingwe we complicate thingshow to simplify your workhow to design messages visuallyGet in touch after the interview…LinkedIn: https://www.linkedin.com/in/benguttmannWebsite: https://www.benguttmann.comRead "Simply Put: Why Clear Messages Win — and How to Design Them" https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681Claim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

Just because you use pretty words that sound nice doesn't mean they are effective. Although we know what we do because we do it all the time; it's hard to separate that from what your audience wants and experiences. Thankfully, today's guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver. More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

Have you ever felt overwhelmed by the constant barrage of information and messages in today's world? Do you find yourself longing for simplicity and clarity? In this episode of Seek Go Create, join host Tim Winders as he sits down with Ben Guttmann, author of "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the power of simplicity in communication, the impact of artificial intelligence, and how to effectively reach your audience in a noisy world. If you're searching for practical insights on cutting through the clutter and creating clear messages, you won't want to miss this conversation."Simplicity is not limited to marketing; it is an essential skill for leaders, parents, and anyone who wants to connect and influence others." - Ben Guttmann Access all show and episode resources HEREAbout Our Guest:Ben Guttmann is a respected marketing consultant, speaker, teacher, and author known for his expertise in simplifying complex messages. With over a decade of experience in the marketing industry, Ben has worked with a diverse range of clients, from small businesses to major brands. He brings a deep understanding of the value of clear communication and the impact it can have on building trust with audiences. Ben's passion for simplicity extends beyond marketing, as he teaches and interacts with students at Baruch College in New York, guiding and inspiring them during their transition from college to adulthood. In his recently published book, "Simply Put: Why Clear Messages Win and How to Design Them," Ben shares valuable insights and practical strategies for crafting effective and impactful communication. Reasons to Listen: 1. Discover the power of simplicity in communication and how it can transform your relationships, business, and personal life. 2. Gain insights from Ben Guttmann, a marketing expert with extensive experience and a passion for clear messaging. 3. Explore the impact of AI on simplicity and learn how to navigate the ever-growing influx of information in a cluttered digital world.Episode Resources & Action Steps:Resources mentioned in this episode:1. Book: "Simply Put: Why Clear Messages Win and How to Design Them" by Ben Guttmann - Available on his website and platforms like Amazon.2. App: Unroll.Me - An app mentioned by Tim Winders for managing subscription emails and saving time.Action steps from this episode:1. Simplify your messaging: Take the principles discussed in the episode and apply them to your communication. Whether you're a leader, marketer, teacher, or parent, focus on creating clear, concise, and relatable messages that resonate with your audience.2. Design with readability in mind: Consider the visual layout and format of your communication. Use headlines, bullets, italics, and other design techniques to make your message easier to read and understand, particularly when communicating digitally. Take inspiration from well-designed magazines that invite readers and make information more accessible.3. Evaluate your media consumption: Take a critical look at how much time you spend consuming media each day. Consider ways to reduce information overload and banner blindness by being mindful of the content you engage with. Seek simplicity in media consumption and be selective about the messages you allow into your life.Resources for Leaders from Tim Winders & SGC:

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Why are some business messages effective — while others fall flat?     This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.     Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple. In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Connect with Ben: Ben Guttmann Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them Have a story to tell? Signup here: www.serialentrepreneurshow.com

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #203 – Ben Guttmann on Enhance Your Writing with Visual Elements first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Ben Guttman, an award-winning marketing entrepreneur, is an educator, curator of ideas and now, the author of Simply Put. It's a project that streamlines years of success blending technology with humanity into a rallying cry for better communication. With simplicity ever at the forefront, he helps leaders, teams and businesses cut through clutter so they can connect more clearly - and effectively - than ever before.Website: https://www.benguttmann.com/ Instagram: https://www.instagram.com/ben.guttmann/ Facebook: https://www.facebook.com/guttmann Don't forget to check out our YouTube Channel: https://youtu.be/Ocxv4pdEUaE

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Marketing Entrepreneur, Educator, & Author, Ben Guttmann.In a world filled with constant noise and messaging, Ben emphasized the importance of simplicity. He explained that effective messages are simple and easy to understand. Fluent messages that require less mental load tend to perform better in terms of trust, likability, and buying behavior.Ben mentioned Apple as a prime example when asked about brands that excel in simple messaging. Apple effectively communicates benefits rather than focusing on features, contrasting with Microsoft's struggles in marketing their Zune product.He also explored the power of simple messaging in branding and communication. Successful slogans like Apple's "A thousand songs in your pocket" and FedEx's "when it has to Be There Overnight" resonate with customers because they are concise, relatable, and empathetic.Ben shared a personal story about his dentist, who used a simple and relatable line, "You only have to floss the teeth you want to keep," which motivated him to start flossing regularly. This example highlights the power of empathy and direct communication in influencing behavior.Ben offers a wealth of resources on his website, including a weekly email newsletter with exciting ideas and downloads. You can also connect with him on LinkedIn. Ben is a wellspring of knowledge with his experience as a speaker, teaching marketing at Baruch College, and speaking at various meetups, corporations, non-profits, and conferences.Key Points from the Episode:Importance of simplicity in messaging and communicationFive principles for achieving simplicity in design: benefit to the receiver, focus on one thing at a time, stand out from noise, empathy for the audience, minimalismEditing process and conveying the message immediately in book titles and coversExamples of brands with simple messaging: Apple vs MicrosoftPower of simple and straightforward messaging in branding and communicationExamples of successful slogansApplication of simple messaging in personal relationshipsThe target audience for the book "Simply Put": leaders, entrepreneurs, advocates, faith leadersResources available on Ben's website: newsletter, downloads, LinkedIn connectionAbout Ben Guttmann:Ben Guttmann is a seasoned marketing professional, educator, and author dedicated to unraveling the motivations behind human behavior. With a wealth of experience running a successful marketing agency, teaching at Baruch College, and collaborating with major brands, Guttmann emphasizes the power of simplicity in winning ideas.Founder of the award-winning marketing agency Digital Natives Group, Guttmann's journey began with local businesses. It evolved into partnerships with notable entities like the NFL, Comcast NBCUniversal, and The Nature Conservancy. In addition to teaching marketing to aspiring professionals at Baruch College since 2014, Guttmann has contributed to major publications like the New York Times and the Wall Street Journal. He's a sought-after speaker at conferences and events, having organized the successful Queens Tech Night meetup series.Beyond his professional endeavors, Guttmann has served on the boards of influential organizations such as the Long Island City Partnership and the Queens Economic Development Corporation. His commitment to exploring new ideas, advising clients, and blending technology with humanity defines his current focus. Guttmann's impactful career underscores the significance of clear and direct messaging in a distracted world.Tweetable Moments:3:49 - “Marketing is...

Ben Guttman, Marketing Executive, Educator and Author of Simply Put: Why Clear Messages Win – And How to Design Them, joins VIP's Casey Hasten in a discussion about creative messaging. Ben has built, ran, and sold an award-winning marketing agency, he teaches marketing at the nation's largest business school, and he's written a book on communication. In between all of that, he consults with startups, leading brands, and government agencies. About The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you helpful tips and insights from leading professionals to help candidates land their dream jobs and help employers find better talent. Hosted by:Casey Hasten, Director of Recruiting at VIPAbout VIP:We utilize a holistic approach to support your strategic initiatives in accounting and finance. From recruiting and strategic staffing, to project management consulting, our service model offers a comprehensive solution that allows for flexibility as you navigate transformation and growth within your organization.Connect:LinkedIn: https://www.linkedin.com/company/270216/Facebook: https://www.facebook.com/WeAreVIPCompanyJob Openings and Services: https://wearevip.com

This is a marketing podcast, but we know labor challenges are one of the biggest problems facing manufacturers today. Managing turnover and attracting top talent is HARD when you don't have a large applicant pool. That's where marketing can help! Today, we're talking about marketing for recruitment purposes, and we've brought in G76 HR experts, Elyse Guttmann and Jon Franko. We talk about: - How to write better job descriptions - Improving the careers page on your website - When to promote a job posting with ad spend

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether. In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide. To connect with Ben, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

We're all marketers at heart — at least, we hope to be when it comes to trying to communicate a clear message. In this episode of Transform Your Workplace, Brandon Laws sits down with Ben Guttmann, marketing expert and author, to discuss the why and the how of effective communication. Tune in to learn how to reduce friction, strike out the fluff, and clarify your message from the author of Simply Put: Why Clear Messages Win.   TAKEAWAYS Simplicity in messaging is not just about minimalism but minimizing friction for easy understanding. Easy-to-understand messages create positive associations, fostering trust, likability, and higher engagement. Message senders and receivers face internal and external battles against simplicity. Good communicators eliminate “friction” to prevent receivers from getting distracted from the message. Complicated messaging is selfish, cowardly, and dangerous.   A QUICK GLIMPSE INTO OUR PODCAST 

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #202 – Ben Guttmann on Why Your Writing Needs to Be “Simply Put” first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise.  Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and expert in simple messaging, Ben Guttmann!  Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. In our talk we cover:  The reason and ways we over complicate massages What makes a simple message impactful  The negative impact of too many words How do we ensure the right result from our communication?  Nobody cares and the paradox of choice Applying constraints to challenge ourselves The perception of confidence  We can only care about so much Links: Buy the book : Simply Put!    www.Benguttmann.com Ben Guttmann on LinkedIn   Listen to these episodes next: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner 432 : How to Win in Specialty Retail Coffee BLOG: Good Communication is “For Here” 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo   Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee   The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com  

Award Winning Marketer, Educator, and Author Ben Guttmann joins me to share his wisdom on effortless communication, why our brains are programmed to complicate, and how using five design principles you can better inform and win whenever communicating. Ben will encourage you to play the game of 'word Jenga' and help you to understand why 'bullshit is an offramp', a friction, and a way of veering off the simple message. His book 'Simply Put - Why Clear Messages Win and How to Design Them' is a must-read along with his '3 Simple Things' newsletter can be accessed here: https://www.benguttmann.com/

In this episode I speak with Ben Guttmann, marketing and communications expert and author of "Simply Put: Why Clear Messages Win — and How to Design Them". He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. His wakeup call or rather his underlying driving force was coming from a family of "make your own job" people who were supportive of his making his own way. https://www.benguttmann.com/simply-put-book

Video Version About the Podcast Hello and welcome to another edition of State of Readiness. I am your host, Joseph Paris. My guest today is Ben Guttmann, Author of “Simply Put; Why Clear Messages Win―and How to Design Them.” We start the conversation going back to high school where Ben was fortunate enough to have attended a high school that had a business department and offerings for those who were interested in business goings-on. It's here where Ben got hooked on marketing. We share our ideas on communicating, mostly born of experiences. Why do people feel they have to pack so many words around an idea to get the point across; and all at the risk of making the message less clear. As an example, Joseph shares his experience as an elementary school student. When returning from summer vacation, the teacher would always ask for a "500 word essay on what I did on my summer vacation." Joseph shares that "I went fishin' and I went swimmin.' Now I have to find another 493 words of fluff to pad it and complete the assignment." Ben shares how he and a few friends came to start their own marketing firm, Digital Natives Group, starting out of an opportunity that presented itself while they were attending Baruch College. One of Ben's professors, who also ran a marketing agency, needed help with digital marketing. They meet with the professor's partner, and Ben and his friend decide to start a marketing agency specializing in digital with the professor's firm being the first client. They even set-up shop in the basement of the professor's agency. So, in the spirit of "Simply Put", I will leave it here. Enjoy the podcast. Ben Guttmann is an experienced marketing and communications expert and educator on a mission to get leaders to more effectively connect by simplifying their message. He is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast, NBC, Universal and other major clients. Currently, Ben consults with a range of thought leaders, venture-backed startups, and other brands. He went attended Baruch College where he earned his Bachelor's Degree in Business Administration and Marketing Management. He presently teaches digital marketing at Baruch as an Adjunct Lecturer and serves on the Advisory Board of the Zicklin School of Business.  An interesting conversation which I am sure you will enjoy. LinkedIn Profile: https://www.linkedin.com/in/benguttmann/ Company: Unisphere Ideas Title: Principal Website: https://www.benguttmann.com/ Year Founded: 2022 Company Type: Sole Proprietor Also an Adjunct Lecturer at Baruch College Marketing Department where he currently teaches digital advertising,

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't?  Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity.  But the problem is, simple is hard work.  Our brains are programmed to complicate.  Our world incentivizes more, more, more.  It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.  With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. About the Author: Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.  Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann 

On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.Ben Guttmann and I cover these points and more:How we experience fluency in messaging as consumers;The difference between complicated and complex;Five design principles to achieve the goal of fluent messaging; andFocusing on benefits, not features, to resonate with an audience.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I'd love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don't forget to follow, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/ CONNECT WITH BEN GUTTMANN:Ben GuttmannLinkedInSimply Put: Why Clear Messages Win–and How to Design Them by Ben Guttmann (Amazon)EP 73: Anti-Racism and Our Human Agency, with Ben GuttmannCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

What makes a clear and compelling message for your buyer? Ben Guttman joins the show to answer exactly that. As the author of Simply Put, Ben walks through the most important key insights for effective messaging.  Get your copy of Simply Put: BenGuttmann.com   This episode is sponsored by Equity Business Solutions, LLC. Go to EquityBusinessSolutionsLLC.com and gain value beyond the numbers.  More on the show! If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can support the podcast at Patreon.com/GoodAdvice.  Interested in advertising on the show? Reach out via blake@goodadvicecoaching.com.    Want small business consulting? Go to https://goodadvicecoaching.com/ to get a free business evaluation. 

EPISODE 261 - Eric Guttmann - The ABC's of Writing Your Book, Fat Loss After 40, and Building Coaching into Your Author JourneyFirst it's five pounds, then ten. Before long, you find yourself fifty pounds overweight and relying on motivation to magically melt the pounds—only your motivation is gone.Perhaps you've always struggled with weight gain. Or maybe this was never a concern until your forties. For most of us, though, weight gain is a constant battle that becomes harder to win the older we are.How do we make progress against Mother Nature? When do we stop fighting our own bodies? In Fat Loss After 40, retired Naval Officer Eric Guttmann—a health and fitness expert—provides his sensible system for shedding fat without starvation or excessive exercise. He shows you how to adopt a successful mindset and incorporate an elimination diet to reduce inflammation and drop pounds—potentially ten to fifteen in the first thirty days. You'll learn how to reap benefits from fasting, incorporate a single exercise to boost human growth hormone, and use supplements to optimize cellular energy. If you're tired of bearing the burden of excess weight, Fat Loss After 40 is the inspiration and know-how you need to lose the pounds—for good.Eric Guttmann is an author and an Ultimate Human Performance (UHP) certified physio/kinesiology expert who served for more than twenty years in active duty as both a Naval Flight Officer (NFO) and a Foreign Area Officer (FAO). With several instruction certifications, including Elite Combat Fitness and Commando Krav Maga, Eric is a US Navy Certified Fitness Leader (CFL) with degrees in Physical Education and National Security Affairs. He studied acupuncture and Eastern medicine. He was also a collegiate track athlete in the javelin, along with judo and gymnastics.https://lioncrest.com/books/fat-loss-after-40/___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/ National Podcast Post Month is celebrating 16 years! Join the 30 days of podcasting fun starting on November 1st! #NaPodPoMoSupport the showAre you looking to hire a podcast editor to do the behind the scenes work for you? Do you want to be a better Podcast Guest?Searching for How To Start a Podcast?Looking for Podcast Tips?Visit HowToPodcast.ca for practical advice, featured guest co-hosts from around the world and a community of podcasters dedicated to your success - join Dave and the entire podcast family at https://howtopodcast.ca/

MPF Discussion with Ben GuttmannHow to Simplify Your Message with Ben Guttmann  About Ben Ben is Passionate about understanding what motivates people's decisions, he has gained insights from years of running a marketing agency, teaching, and collaborating with influential brands.  Ben's core belief is in the power of simplicity, a principle he explores in his insightful and impactful new book. “Simply Put” Ben is the founder of DigitalNatives Group, an award-winning NYC marketing agency that grew to partner withNFL, I Love NY, and other major brands, Ben also launched numerous best-sellingbooks from top publishers. As an educator at Baruch Collegesince 2014, Ben has mentored aspiring marketing professionals. His work andwriting have been featured in leading publications, and he's spoken at variousevents and hosted successful meetups. Engaged in community service, Benserved on boards like the Long Island City Partnership. Today, Ben is dedicatedto exploring innovative ideas, advising clients, and merging evolvingtechnology with human behaviour. On this episode of My Perfect Failure (How to Simplify your Message) Ben discusses how today we live in a world where we are all fighting to be heard in an increasingly crowded space to capture our audience's attention.   Ben has made it his mission to help us capture the attention of our chosen audience by making SIMPLICTY the heart of our messaging to really resonate with our audience and have the desired impact we all seek.. Ben wants us to forget about the overtly complex messaging that seems to have been on trend in recent years that sadly seems to go over the heads of the majority and can leave us feeling deflated.  If you want to really connect with you audience in an impactful way, then this is a must listen for you.  Some of the Area discussed.·       Succeeding as an entrepreneur.·       Why Simple Ideas Stick.·       Ben explains the difference between Senders & Receivers.·       Why Simplicity Matters.·       We discuss Ben's Book “Simply Put”  Connect with BenBen's Website: https://www.benguttmann.com/ Get your copy of Simply Put: https://www.benguttmann.com/simply-put-book   Please Leave A Review Like this show? Please leave us a review here, even one sentence helps! Consider including your Twitter handle so we can thank you personally!   Paul: Contact Details  ·         Work with me: paul@myperfectfailure.com ·         MPF Website: http://www.myperfectfailure.com/  ·         Insta: follow: https://www.instagram.com/myperfectfailure/   ·         Twitter: https://twitter.com/failure_perfect  ·         Facebook MPF Private Group:  https://www.facebook.com/groups/377418129517757      

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively. What are the biggest mistakes that bad communicators make? What are the tenants of effective messaging? Why do we always complicate things? How can we develop practices to simplify our work? How should we design our messages visually? Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

According to Ben Guttmann, it's actually kind to be simple, and his new book Simply Put: Why Clear Messages Win—and How to Design Them tells us exactly how to do it. In this eye-opening interview, we chat about what authors can do to help their messaging stand out in a crowded market, the mistakes he sees people make in their communication, and tools for writers to keep their messaging on track.

How many times have you struggled to get your message across, to understand what someone else is saying, or to deal with a conflict or a misunderstanding? How many times have you wished you could communicate better, clearer, and more effectively?If you can relate to any of these situations, then this episode is for you. Our guest, Benjamin Guttmann, is a renowned expert in the field, and they're here to provide us with invaluable tips and insights on becoming an outstanding communicator. He is the author of the bestselling book "Simply Put: Why Clear Messages Win and How to Design Them," a communication expert, and a coach. But hey, don't keep all this wisdom to yourself! Share it with your friends, family, and colleagues. After all, the more great communicators we have in the world, the better it gets, right?Oh, and if you liked what you heard today, do us a solid – leave a rating and review. Your feedback keeps us going, and we'd love to hear from you. And don't forget to follow to xMonks Drive on your favourite podcast app so that you never miss an episode. Thanks for tuning in, and until next time, keep those conversations flowing and express yourselves truly.Communication is not just about what you say, but how you say it. So say it simply, say it clearly and say it with impact.Find me on LinkedIn: https://www.linkedin.com/in/gauravaroragrv/

> Sign Up For Our Newsletter: http://www.firsthuman.com/being-human-newsletter/   This week, I speak with Ben Guttmann, an author, marketing expert, former CEO of a successful marketing agency and educator at Baruch College. He has worked with the biggest brands in the world and came to the conclusion that the most successful ideas are simple. In his book 'Simply Put', he provides a guide to designing simple messages that encourage action - an invaluable skill whether you're a professional marketer or just want to be a better influencer.  We talk: Why we complicate things The definition of a simple message  The 5 principles of writing simply Fluency over concision Could you really beat a wolf in a fight? Links: Ben's Website Simply Put - The Book

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Simply put, he shares his process, story, book and brilliance on Thrive LouD with Lou Diamond. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Book: https://www.benguttmann.com/simply-put-book Newsletter: https://www.benguttmann.com/newsletter Connect with Ben on LinkedIn: https://www.linkedin.com/in/benguttmann/ We are livestreaming on multiple platforms thanks to Restream, check it out for free: https://feisworld.com/go/restream --- Send in a voice message: https://podcasters.spotify.com/pod/show/feisworld/message Support this podcast: https://podcasters.spotify.com/pod/show/feisworld/support

David Rosica is joined by Rachel Guttmann to discuss her career as a lawyer in the music industry, the variety of other tasks she takes on, the state of the industry, and more.  Follow Stateside Management on Instagram. Editor/mixer: Deanna Chapman Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn't try too hard.  Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The Digital Agency Growth Podcast is about simplicity!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Ben Guttmann shares the importance of using clear messages in your marketing and actionable steps you can take right now to land on the right marketing strategy.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.In this episode, Dan and Ben discuss the following:Why you should ban the word ‘help' from your copy and message.How the industry is changing and how it influenced Ben's decision to sell when he did.Why we trend to complexity and how we can avoid it.Ben's five-part framework for simplicity.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH BEN GUTTMANN:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.