Podcasts about i love ny

Tony Award-winning director George C. Wolfe and Tony Award-nominated director and choreographer Camille A. Brown joined Shelley Wade at The Sound Space @ Audacy New York for a conversation about Black excellence on Broadway and their work on "Gypsy" on Broadway starring Audra McDonald.

Sapete perché Broadway è l'unica strada che taglia in diagonale la famosa griglia di Manhattan? O come mai non esiste la First Avenue? In questo episodio vi svelo tutti i segreti per orientarvi nel cuore di New York come dei veri local.Vi racconterò la storia affascinante di come un'isola paludosa sia diventata il centro del mondo, dai primi coloni olandesi fino ai grattacieli di oggi. Scopriremo insieme perché Manhattan è divisa in tre zone distinte, come funziona il geniale sistema di strade e avenue, e quali sono i trucchi che ogni newyorkese conosce per muoversi in città.Un episodio imperdibile per chi vuole capire davvero Manhattan, con tutti i segreti e le curiosità che trasformeranno il vostro prossimo viaggio a New York in un'esperienza da insider. Pronti a scoprire cosa si nasconde dietro ogni numero e ogni incrocio della città più famosa del mondo?

With dreams of having her own fashion line in the city, our guest today began working tirelessly at an internship in fashion making $3 an hour. Things began to change, however, when a celebrity appeared on the Jay Leno show wearing her design...a ripped-up "I LOVE NY" t-shirt that would be the start of her brand, REBECCA MINKOFF.  Luxury Fashion Designer and Co-founder of her own namesake company, Rebecca Minkoff sits down with Liz to detail the hard work that launched her brand in New York City and recalls how one of her most iconic designs, "The Morning After Bag," was the pivotal moment in her career that changed everything. Ask Liz your dying questions on Twitter! @talktolizclaman Learn more about your ad choices. Visit megaphone.fm/adchoices

What makes messaging stick?Today, I'm digging into that question with marketing and communications expert, Ben Guttmann. Plus we'll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.Tune into this episode to hear:The story behind the sale of Ben's agencyThe intangible benefits of having taken an agency through a saleFive key qualities of simply, effective messagingWhat we can learn about effective messaging from political campaign slogansWhy designers need to remember that design is first and foremost about businessLearn more about Ben Guttmann:WebsiteConnect on LinkedInInstagram: @ben.guttmannSimply Put: Why Clear Messages Win–and How to Design ThemResources:Read the first chapter of Simply Put for FreeNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Spotify, Apple Podcasts or tonydurso.com/podcast.

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101

Y'all know I'm constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding. In fact, today's brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.” Glory, glory!  Let's break that down even further in this interview! Key Takeaways from Ben Guttman *Why you need to tweak and refine your brand over time routinely *Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap? *Ben's 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal *Why to focus on optimization for the least amount of friction Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Ben's FREE Weekly Newsletter Ben's Book, Simply Put Alexandra Watkins Book, How to Create Brand Names That Stick About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients. Connect with Ben Website: www.benguttmann.com/ LinkedIn: www.linkedin.com/in/benguttmann/ Sponsored By Magic Mind Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Have you ever considered how the simplicity of your message could be the key to breakthrough communication? Discover how to cut through the noise and connect more effectively.In this insightful episode of "Innovation Meets Leadership," host Natalie Born sits down with marketing communications expert and author Ben Guttmann to explore the power of simplicity in messaging. Gutman shares his journey from starting a marketing agency to teaching and writing, emphasizing the critical importance of clear, concise communication in our cluttered world. Through engaging stories and practical advice, this episode uncovers the secrets to designing messages that resonate, inspire action, and stand the test of time. Dive into a conversation that will transform the way you think about marketing, leadership, and the art of communication. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. [00:00:00 - 00:03:00] Unveiling Simplicity in CommunicationIntroduction of Ben Gutman and the essence of simplicity in messaging.The backstory of Gutman's journey from a student to a marketing guru.The inspiration behind his book, "Simply Put." [00:03:00 - 00:08:00] The Science of Simple MessagesHow cognitive fluency impacts message reception and action.The struggle between sender complexity and receiver preference for simplicity.The role of empathy in crafting effective communications. [00:08:00 - 00:12:00] Design Principles for Powerful MessagingThe five design principles for simplicity in messages.The common mistakes in communication and how to avoid them.The significance of focusing on benefits over features. [00:12:00 - 00:16:00] The Art of SimplificationPractical strategies for simplifying complex ideas.The importance of asking "So what?" to find the core benefit.How to use the "So what?" method to connect deeply with your audience. [00:16:00 - 00:20:00] The Future of Communication: AI and BeyondGutman's nuanced view on the role of AI in communication.The potential and limitations of generative AI for content creation.How simplicity remains crucial amidst the rise of AI-generated content. Quotes:"The messages that work... are simple." - Ben Guttmann"We are all marketers in many ways." - Ben Guttmann Connect with Ben:Website: https://www.benguttmann.com/LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.coThese are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://podcasters.spotify.com/pod/show/natalie-born/message Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support

Rowena Sahulee is a marketing executive with over 20 years in the dual realms of tourism and economic development. She has worked in marketing functions at organizations such as Circle Line Statue of Liberty Ferry and Harbor Cruises, the first concessionaire to the Statue of Liberty. The Greater Houston Partnership, the main business organization in the Houston, Texas, 10-country region. Choose NJ, the economic development marketing organization for the State of New Jersey. After Choosing NJ, she started with Empire State Development in the Division of Tourism, I LOVE NY, as the Director of Tourism Marketing, Licensing, and Public Relations for New York State. She worked with their PR agency for journalists to write about the States' 11 vacation regions. Additionally, she oversaw the multi-million dollar retail licensing program for the I LOVE NY logo and tourism segment marketing programs. Her next role was with the Long Island City Partnership, the local neighborhood economic development entity in Long Island City, Queens, as their Director of Marketing & Communications. Today, she has started her own tour operation, Meaningful Experiences, utilizing her expertise to offer NYC experiences, day trips outside of NYC, and overnight getaways to the local market. She received her Bachelor of Arts from the State University of New York at Buffalo and her Master of Business Administration from Texas A&M University. On this episode of Destination on the Left, I talk with Rowena about the importance of serving the locals in your destination, how important relationships are to success, and why protecting the integrity of your brand is so important. Rowena also shares details about her unique business model and how she found a niche not already covered in New York City. What You Will Learn in this Episode: How Rowena found a gap in the market for hassle-free trips and meaningful experiences Her vision of creating collaborative initiatives that enhance the community's connection to New York's attractions Why Rowena is collaborating with a local talent agency to create a monthly Broadway program Rowena's vision for future collaborations that enrich the local community The importance of being open to unexpected opportunities, staying adaptable, and remaining open-minded Embracing Unexpected Opportunities Rowena and I discuss the importance of being open to opportunities, even unexpected ones. She shares how her career trajectory, spanning the public sector, private sector, and nonprofits, has equipped her with a deep understanding of destination marketing and community engagement. I love that Rowena's passion for capturing meaningful moments and her dedication to offering unique experiences really shine through in our conversation. Meaningful Experiences in a Changing Market Rowena shares more about how she identified a gap in the market for meaningful experiences, especially for families and corporate groups. Drawing from her extensive experience in the travel and tourism sector her company, Meaningful Experiences, brings tours directly to New York communities, aiming to make experiencing the city easier and more enriching. Rowena's focus on collaboration and shared goals exemplifies her approach to creating impactful local initiatives. Innovations in Tourism Marketing On the show, Rowena expresses her excitement about bringing tourism experiences to the local market and discusses her recent collaboration with a friend who owns a talent agency to create a monthly Broadway program. This collaboration illustrates her innovative approach to promoting Broadway and fostering a love for the arts within local communities. Rowena's vision for future collaborations with other local groups demonstrates her commitment to pioneering amazing and unique experiences that really do enrich the local market. Resources: Website: www.meaningfulexp.com LinkedIn Personal: https://www.linkedin.com/in/rowenasahulee/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

In this captivating episode of the Brand Retro Podcast, we're thrilled to welcome Ben Guttmann, a distinguished figure in the marketing world known for his innovative approach to simplifying complex concepts. Together, we dive deep into the essence of simple marketing and clear messaging, exploring how these principles can radically transform brands and their connection with audiences. Ben also gives us an exclusive look into his latest masterpiece, 'Simply Put,' sharing invaluable insights and strategies that readers can apply to make their messaging resonate more effectively. Whether you're a marketing professional, business owner, or just passionate about clear communication, this episode is packed with wisdom that will redefine how you approach your message and brand strategy. Tune in to discover the power of simplicity in marketing with Ben Guttmann and take your brand's narrative to the next level. Who's the Guest? Ben Guttmann is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City, active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night.   Highlights 00:35 The messages behind Ben's book, ‘Simply Put' 01:01 The process of communication in different roles 04:31 Ease of complicating messages and its effects 10:34 The singular nature of the word 'priority' 20:02 The idea of using the universal 'reset button' mindset for business purposes 21:28 Building relationships just by reaching out to people one looks up to 23:16 The worst-case scenarios of 'asking' and its impacts 23:47 Introduction to Ben Gutman's website   Episode Resources Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Ben Guttman https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/     Subscribe, Share and Review To get the next episode subscribe with your favorite podcast player. Subscribe with Apple Podcasts Follow on Spotify Leave a review on Apple Podcasts

On this Bonus Episode of the Lead to Win Podcast, we visit with Ben Guttmann about Communicating with Clarity. Ben is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is a co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City--active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night. Ben's Links: https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/ Simply Put: Why Clear Messages Win--And How to Design Them retail link: https://a.co/d/cxSMdkj *Music by Alex Grohl on Pixabay --- Support this podcast: https://podcasters.spotify.com/pod/show/lead2win/support

Simplicity with Ben Guttmann How can we make our lives more simple?  How can we make our businesses more simple and why should we?  Join Em as she chats to Ben about all things Simple and why it will help you in your life and your business!   Follow Ben: Instagram: https://www.instagram.com/ben.guttmann/ LinkedIn: https://www.linkedin.com/in/benguttmann/   About Ben Guttmann: Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   Simply Put Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here's Ben's new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn't drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly?  In today's SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs. In today's episode we're digging into: How do we simplify messaging and communicate complex ideas effectively? How can we better understand our target audience and what motivates them? What principles and techniques make messages more salient, focused, and empathetic? How can we minimize friction and guide audiences smoothly to where we want them to go? And we're in conversation with: SPARKED HOT TAKE WITH: Ben Guttmann | Website | Book Ben Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.  YOUR HOST: Jonathan Fields Jonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He's also the creator of an unusual tool that's helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED. How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissions More on Sparketypes at: Discover You Sparketype | The Book | The Website Find a Certified Sparketype Advisor: CSA Directory Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training. This powerful training and certification is designed to help you:⁣ Deliver more outstanding service while helping your clients and/or team members live a more-fulfilling life, and craft a more purpose-led, meaningful, and alive career path. ⁣ Better understand how to powerfully motivate and inspire employees or teams to perform at the highest levels, so that they generate exceptional results and do more of what makes them come alive.⁣ AND… get there much faster with next-gen tools that do what no others can⁣.  Learn more HERE. Next Training starts March 2024 Presented by LinkedIn.

Ben Guttmann is a marketing and communications expert and author of “Simply Put: Why Clear Messages Win — and How to Design Them”.Ben is an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.During the interview we discuss…mistakes bad communicators maketenants of effective messagingwe we complicate thingshow to simplify your workhow to design messages visuallyGet in touch after the interview…LinkedIn: https://www.linkedin.com/in/benguttmannWebsite: https://www.benguttmann.comRead "Simply Put: Why Clear Messages Win — and How to Design Them" https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681Claim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

Just because you use pretty words that sound nice doesn't mean they are effective. Although we know what we do because we do it all the time; it's hard to separate that from what your audience wants and experiences. Thankfully, today's guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver. More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Why are some business messages effective — while others fall flat?     This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.     Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple. In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Connect with Ben: Ben Guttmann Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them Have a story to tell? Signup here: www.serialentrepreneurshow.com

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #203 – Ben Guttmann on Enhance Your Writing with Visual Elements first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Chaque année, le sapin du Rockefeller Center devient le point focal de l'émerveillement des fêtes à New York. Mais saviez-vous que cet arbre majestueux, souvent un épicéa, est choisi avec soin dans les vastes forêts des États-Unis ? Son voyage jusqu'à sa place d'honneur sur l'esplanade du Rockefeller Center est une véritable épopée logistique. L'événement-phare, la cérémonie d'illumination, est un moment magique à ne pas manquer. Imaginez-vous, une foule enthousiaste réunie autour du Rockefeller Center, impatiente de voir l'arbre illuminé de milliers de lumières étincelantes. La musique festive, les feux d'artifice, tout concourt à créer une ambiance enchanteresse qui annonce officiellement le début de la période des fêtes à New York. C'est le thème de cette nouvelle capsule ! --------- Si vous aimez le podcast, n'hésitez pas à le partager, le noter et à le commenter via Apple Podcasts ou encore Spotify.  Tous les liens du podcast sont ici : ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/racontemoinewyork  ⁠⁠⁠⁠

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #202 – Ben Guttmann on Why Your Writing Needs to Be “Simply Put” first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Vous connaissez tous ce logo ! Et pourtant, connaissez-vous son créateur ainsi que l'histoire de ce logo emblématique ? C'est ce que nous vous proposons de savoir dans ce nouvel épisode Capsule de RMNY ! --------- Si vous aimez le podcast, n'hésitez pas à le partager, le noter et à le commenter via Apple Podcasts ou encore Spotify.  Tous les liens du podcast sont ici : ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/racontemoinewyork  ⁠⁠⁠⁠

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise.  Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and expert in simple messaging, Ben Guttmann!  Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. In our talk we cover:  The reason and ways we over complicate massages What makes a simple message impactful  The negative impact of too many words How do we ensure the right result from our communication?  Nobody cares and the paradox of choice Applying constraints to challenge ourselves The perception of confidence  We can only care about so much Links: Buy the book : Simply Put!    www.Benguttmann.com Ben Guttmann on LinkedIn   Listen to these episodes next: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner 432 : How to Win in Specialty Retail Coffee BLOG: Good Communication is “For Here” 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo   Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee   The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com  

Video Version About the Podcast Hello and welcome to another edition of State of Readiness. I am your host, Joseph Paris. My guest today is Ben Guttmann, Author of “Simply Put; Why Clear Messages Win―and How to Design Them.” We start the conversation going back to high school where Ben was fortunate enough to have attended a high school that had a business department and offerings for those who were interested in business goings-on. It's here where Ben got hooked on marketing. We share our ideas on communicating, mostly born of experiences. Why do people feel they have to pack so many words around an idea to get the point across; and all at the risk of making the message less clear. As an example, Joseph shares his experience as an elementary school student. When returning from summer vacation, the teacher would always ask for a "500 word essay on what I did on my summer vacation." Joseph shares that "I went fishin' and I went swimmin.' Now I have to find another 493 words of fluff to pad it and complete the assignment." Ben shares how he and a few friends came to start their own marketing firm, Digital Natives Group, starting out of an opportunity that presented itself while they were attending Baruch College. One of Ben's professors, who also ran a marketing agency, needed help with digital marketing. They meet with the professor's partner, and Ben and his friend decide to start a marketing agency specializing in digital with the professor's firm being the first client. They even set-up shop in the basement of the professor's agency. So, in the spirit of "Simply Put", I will leave it here. Enjoy the podcast. Ben Guttmann is an experienced marketing and communications expert and educator on a mission to get leaders to more effectively connect by simplifying their message. He is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast, NBC, Universal and other major clients. Currently, Ben consults with a range of thought leaders, venture-backed startups, and other brands. He went attended Baruch College where he earned his Bachelor's Degree in Business Administration and Marketing Management. He presently teaches digital marketing at Baruch as an Adjunct Lecturer and serves on the Advisory Board of the Zicklin School of Business.  An interesting conversation which I am sure you will enjoy. LinkedIn Profile: https://www.linkedin.com/in/benguttmann/ Company: Unisphere Ideas Title: Principal Website: https://www.benguttmann.com/ Year Founded: 2022 Company Type: Sole Proprietor Also an Adjunct Lecturer at Baruch College Marketing Department where he currently teaches digital advertising,

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't?  Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity.  But the problem is, simple is hard work.  Our brains are programmed to complicate.  Our world incentivizes more, more, more.  It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.  With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. About the Author: Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.  Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann 

As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is also part of the Mower Reputation Management Team, which prepares clients for media interviews, key stakeholder presentations, and potential crisis situations. In his career, Rick has developed award-winning campaigns for Freightliner Trucks, Troy-Bilt, Guinness Stout, Mitsubishi Power Systems, Starbucks, and I Love NY. On this episode, we discuss Mower's five rules for crisis communication, the importance of crisis preparedness, and Rick's Pints for Prostates health charity. Key Takeaways:- Mower's 5 rules of crisis communication- The importance of crisis preparedness- Rick's Pints for Prostates nonprofitEpisode Timeline:1:30 What are some of the traditions associated with Guinness?3:30 What are Mower's five rules for crisis communication?4:30 Why companies should share the bad news with friends first5:00 Why clients should take all their hits in "round one"6:00 Companies in crisis should answer the tough questions first.6:30 What's the appropriate attitude a chief executive should have during a crisis?9:45 Can responding quickly to a crisis open the door for mistakes?10:02 The importance of crisis preparation10:50 How to run a crisis simulation13:00 Good PR runs 24/7.15:15 How bad crisis management can make things worse17:10 Rick's Pints for Prostates nonprofitThis episode's guest:• Rick Lyke on LinkedIn• PintsforProstates.org• Mower.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, X (formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

MPF Discussion with Ben GuttmannHow to Simplify Your Message with Ben Guttmann  About Ben Ben is Passionate about understanding what motivates people's decisions, he has gained insights from years of running a marketing agency, teaching, and collaborating with influential brands.  Ben's core belief is in the power of simplicity, a principle he explores in his insightful and impactful new book. “Simply Put” Ben is the founder of DigitalNatives Group, an award-winning NYC marketing agency that grew to partner withNFL, I Love NY, and other major brands, Ben also launched numerous best-sellingbooks from top publishers. As an educator at Baruch Collegesince 2014, Ben has mentored aspiring marketing professionals. His work andwriting have been featured in leading publications, and he's spoken at variousevents and hosted successful meetups. Engaged in community service, Benserved on boards like the Long Island City Partnership. Today, Ben is dedicatedto exploring innovative ideas, advising clients, and merging evolvingtechnology with human behaviour. On this episode of My Perfect Failure (How to Simplify your Message) Ben discusses how today we live in a world where we are all fighting to be heard in an increasingly crowded space to capture our audience's attention.   Ben has made it his mission to help us capture the attention of our chosen audience by making SIMPLICTY the heart of our messaging to really resonate with our audience and have the desired impact we all seek.. Ben wants us to forget about the overtly complex messaging that seems to have been on trend in recent years that sadly seems to go over the heads of the majority and can leave us feeling deflated.  If you want to really connect with you audience in an impactful way, then this is a must listen for you.  Some of the Area discussed.·       Succeeding as an entrepreneur.·       Why Simple Ideas Stick.·       Ben explains the difference between Senders & Receivers.·       Why Simplicity Matters.·       We discuss Ben's Book “Simply Put”  Connect with BenBen's Website: https://www.benguttmann.com/ Get your copy of Simply Put: https://www.benguttmann.com/simply-put-book   Please Leave A Review Like this show? Please leave us a review here, even one sentence helps! Consider including your Twitter handle so we can thank you personally!   Paul: Contact Details  ·         Work with me: paul@myperfectfailure.com ·         MPF Website: http://www.myperfectfailure.com/  ·         Insta: follow: https://www.instagram.com/myperfectfailure/   ·         Twitter: https://twitter.com/failure_perfect  ·         Facebook MPF Private Group:  https://www.facebook.com/groups/377418129517757      

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively. What are the biggest mistakes that bad communicators make? What are the tenants of effective messaging? Why do we always complicate things? How can we develop practices to simplify our work? How should we design our messages visually? Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Simply put, he shares his process, story, book and brilliance on Thrive LouD with Lou Diamond. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

If we can't agree, we might as well just use the worst thing we can come up with.Discussed: Rune Factory 3 Special, Shin-chan: Me and the Professor on Summer Vacation -The Endless Seven-Day Journey, Mortal Kombat 1, Resident Evil 4 Remake: Separate Ways---Find us everywhere: https://intothecast.onlineJoin the Patreon: https://www.patreon.com/intothecast---Follow on Threads: https://threads.net/@intothecastFollow on Tumblr: https://intothecast.tumblr.com---Follow Stephen Hilger: https://stephenhilgerart.com/Follow Brendon Bigley: https://threads.net/@brendonbigleyProduced by AJ Fillari: https://bsky.app/profile/ajfillari.bsky.social---Season 6 Cover Art by Scout Wilkinson: https://scoutwilkinson.myportfolio.com/Theme song by Will LaPorte: https://instagram.com/ghostdownphoto---Timecodes: (00:00) - Intro (02:20) - I choose to abstain from this discussion (02:42) - Fool's Autumn (03:51) - Let's talk about the harvest! // Rune Factory 3: Special (34:43) - Keepin' it Rural // Crayon Shin-chan: Me and the Professor on Summer Vacation (01:03:48) - I LOVE NY (01:04:20) - IT'S SPOOKY SEASON BABY!!!!!!!!!!!! (01:10:55) - Guts and bones and spooky squelching sounds // Mortal Kombat 1 (01:33:43) - DEBUT OF THE SPOOKY SZN BREAK MUSIC (01:34:10) - AAAAGGGHHH!!!!!!! // Resident Evil 4 Remake: Separate Ways (01:59:00) - Wrapping up ---Thanks to all of our amazing patrons including our Eternal Gratitude members: | Jim W | Susan H | Olivia K | Dan S | Zach D | Dominick N | Brett S | Evan B  | Robert L | min2 | Aaron G | Matthew S | Erik M | Brady H  | Joshua J | Tony L | Danny K | Shanna P | Seth MC | Adam B | Andy H | Demo | Maxwell L | Spiritofthunder | Jason W | Jason T | Corey T | Minnow Eats Whale | Caleb W | Jesse W | Mike T | Codes | Wesley | Erik B | Butterfly B | Gabe O | Lasse B | Jeff N | Sergio L | ninjadeathdog | Rory B | A42PoundMoose | Mr Andrew S | Peter | Stellar.Bees | Brendan K | Scott R | wreckx | Noah OR | Michael G | Arcturus  | Chris R | hepahe | Chase A | Anna | Nick Q | Chris M | RB | Karen H | Michaela W | Adam F | Scott H | Lauren H | Ben G | Therese K | jgprinters  | Matt H | Murray | Trevor B | David P | Jason K | Bede R | Kamrin H | Andrew D | Kyle S | Philip N ★ Support this podcast on Patreon ★

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Book: https://www.benguttmann.com/simply-put-book Newsletter: https://www.benguttmann.com/newsletter Connect with Ben on LinkedIn: https://www.linkedin.com/in/benguttmann/ We are livestreaming on multiple platforms thanks to Restream, check it out for free: https://feisworld.com/go/restream --- Send in a voice message: https://podcasters.spotify.com/pod/show/feisworld/message Support this podcast: https://podcasters.spotify.com/pod/show/feisworld/support

20230919 - I Love NY and Travel Tuesday Discusses The FOMO Effect by Kevin McCullough Radio

Let's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's natural filtering process. We discuss the importance of delivering messages that are noticed, remembered, and understood.  Tune in to learn why embracing simplicity in communication is crucial for connecting with your audience.   Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Ben Guttmann, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BenGuttmann.com Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann Ben Guttmann on LinkedIn (in/benguttmann) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you –   ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Ben Guttman: Simplictiy, Clarity And Biz Success Ben Guttman is out guest today on the Join Up Dots business podcast. Today, we're diving into the world of marketing and human connection. Our guest isnt just a marketing entrepreneur; he's an educator, writer, and curator of the dance between people and ideas. Ben is here to guide us through his journey, where simplicity reigns supreme in a noisy world. His career, from marketing agencies to collaborations with industry giants, has led to a profound revelation: simplicity cuts through the clutter and paves the path to success. As we explore the pages of his upcoming book, set to be published by Berrett-Koehler Publishers, Ben shares his visionary insights. From partnering with local gems to collaborating with NFL and I Love NY, we are going to unravel the mysteries behind our choices, votes, and purchases. But this journey isn't just about success; it's about community and connection. Ben's impact resonates beyond the boardroom, shaping economic opportunities and strengthening his beloved hometown.  So if the simplest thing is simplicity then why do so many people make things difficult for themselves by over complicating? And what is the first thing we can do to build connections in such a way? Well lets find out as we bring onto the show to start joining up dots with the one and only Ben Guttmann.

In today's world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn't try too hard.  Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The Digital Agency Growth Podcast is about simplicity!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Ben Guttmann shares the importance of using clear messages in your marketing and actionable steps you can take right now to land on the right marketing strategy.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.In this episode, Dan and Ben discuss the following:Why you should ban the word ‘help' from your copy and message.How the industry is changing and how it influenced Ben's decision to sell when he did.Why we trend to complexity and how we can avoid it.Ben's five-part framework for simplicity.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH BEN GUTTMANN:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.

Niagara Falls punks Virus X stopped by the WRFA studios before their show here in town to talk 40 years of the band plus:- Breaking into the Buffalo punk scene as a Niagara Falls band- Playing with WNY acts like Goo Goo Dolls, Green Jelly and 10,000 Maniacs in their early years- The chaos of 80's punk show (and all the violence)- What has changed and what has stayed the same in 40 years of Virus X- Looking to get paid after you've destroyed a club- The importance of being willing to play new places with smaller audiences- Booking "One Time Only" gigs & more!VIRUS X -https://virusx1.bandcamp.comhttps://www.instagram.com/virusxnyhttps://www.facebook.com/profile.php?id=100093521255442https://twitter.com/virusxbandCheck out the Power Chord Hour radio show every Friday night at 8 to 11 est/Tuesday Midnight to 3 est on 107.9 WRFA in Jamestown, NY. Stream the station online at wrfalp.com/streaming/ or listen on the WRFA app.Instagram - www.instagram.com/powerchordhourTwitter - www.twitter.com/powerchordhourFacebook - www.facebook.com/powerchordhourYoutube - www.youtube.com/channel/UC6jTfzjB3-mzmWM-51c8LggSpotify Episode Playlists - https://open.spotify.com/user/kzavhk5ghelpnthfby9o41gnr?si=4WvOdgAmSsKoswf_HTh_MgDonate to help show costs -https://www.paypal.com/paypalme/pchanthonyhttps://cash.app/$anthmerchpowerchordhour@gmail.com

TOPIC: Robin DeAngelo "white fragility," Scott Adams memes, Philly will pay pregnant women, Philly will pay protesters, Eric Adams changes "I Love NY" to "We Love NY", UK MOM buys bling for baby, Sports betting addictions in young men, Teacher tapes student's mouth shut. John from Romania: "what do you think about monks?"

Rebecca Minkoff is the CEO of a multi million dollar fashion brand, but her success didn't come in the form she thought it would In this episode, Rebecca shares her extraordinary career journey from bedazzling I LOVE NY shirts to running one of the biggest fashion brands in the world…all while raising three kids…with another one in the way.In this episode, Rebecca talks about:How being bullied as a young girl taught her lessons she used to teach her children about empathy tThe lessons she learned after spending all of her money on a small collection that didn't sellHow a missed opportunity led to the runaway hit The Morning After Bag - which gave her the confidence to launch her company Normalizing breastfeeding in corporate environmentsLaunching Female Founder's Collective and The NorthYou can find Rebecca Minkoff:www.RebeccaMinkoff.comIG: @rebeccaminkoffTikTok: @rebeccaminkoffRebecca's book: https://amzn.to/3JT4DcRFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia Fenet

Rebecca Minkoff is the CEO of a multi million dollar fashion brand, but her success didn't come in the form she thought it would In this episode, Rebecca shares her extraordinary career journey from bedazzling I LOVE NY shirts to running one of the biggest fashion brands in the world…all while raising three kids…with another one in the way. In this episode, Rebecca talks about: how being bullied as a young girl taught her lessons she used to teach her children about empathy the lessons she learned after spending all of her money on a small collection that didn't sell how a missed opportunity led to the runaway hit The Morning After Bag - which gave her the confidence to launch her company  normalizing breastfeeding in corporate environments launching Female Founder's Collective and The North You can find Rebecca Minkoff: www.RebeccaMinkoff.com IG: @rebeccaminkoff TikTok: @rebeccaminkoff Rebecca's book:  https://amzn.to/3JT4DcR Follow Lydia: www.lydiafenet.com IG: @lydiafenet LinkedIn: Lydia Fenet Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/ClaimYourConfidencePodcast If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/ClaimYourConfidencePodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hey, there! Join me on this week's tea talk about coffee in a pink I Love NY mug and life update about my current social endeavours and process moving to France. I dive into this episode's content with a brief introduction and then list my latest thoughts: will moving solve my problems?, my departure has to be “perfect”, the burden of loose plans, being excited to build a new life, and the advice I have received. Lastly, I share my conclusions before signing off. TO GET DIRECTLY TO THE CONTENT, SKIP TO 13:52 FOLLOW THE PODCAST'S INSTAGRAM: https://instagram.com/theasteapodcast?igshid=r04b2760fkdl CONTACT ME THROUGH: theasteapodcast@gmail.com (for business inquiries, sponsorships or to tell me what you think about this podcast!) SEND ME A VOICE MESSAGE: https://anchor.fm/th351a-beaury/message CHECK OUT THE DESIGNERS OF MY COVER ART: https://instagram.com/sofiarrublacreative?igshid=1xtsd1w69zkkl https://instagram.com/cuerpobaldio?igshid=1jq5cb59nm2z Listen to my other podcast: https://open.spotify.com/show/3RhYyCBLVwBuNimne4zVCO?si=AG_LzDsuQdqBYedSmFOkfQ START YOUR PODCAST NOW BY HEADING TO anchor.fm CHECK OUT THE THINGS MENTIONED IN THIS EPISODE (IN ORDER OF APPEARANCE): Barrita Burrito: https://barritaburrito.co Papa johns: https://www.papajohns.com.co/FrmPizzas.aspx Listen to Andre's episode about firsts and lasts (on Spotify): https://open.spotify.com/episode/6LKO49XPrsqN8FfDAoK459?si=c8PG8lHTTrGFzfPEgp4WNg Astronomy Crash course (on YouTube): https://youtube.com/playlist?list=PL8dPuuaLjXtPAJr1ysd5yGIyiSFuh0mIL HERE ARE SOME QUOTES I LIKED FROM THIS WEEK'S EPISODE: “Will moving make me forget? And is that even what I want?” “I'm going to forget about people nd people are going to forget about me” “You can't just run away from your problems” “If I were to stay here, at least I could put up a fight” “You don't need to be with someone romantically for them to fulfil their purpose in your life” “I don't know what accomplishing this would look like” “Some activities aren't about doing them or not; they're processes” “It's a fuss I make before I leave thinking that when I leave I will care about it… but I don't” “There's a difference between concrete projects and lifelong practices” “I can't put pressure on myself that doesn't need to be there” “No amount of checking to-do lists will give me a sense of accomplishment, I have to give it to myself” “This is me trying to make a complex feeling tangible” “At the end of the day, those little details don't matter as much as we think they do” “I don't have to be responsible for things other people said recklessly” Thanks for tuning in, have a beautiful week!

In this episode, we explore the history of the Pan Am Building in New York City. This 59-story skyscraper is located at 200 Park Avenue and shares a lot with the beaux-arts icon, and National Landmark, New York's Grand Central Terminal.Later in the program we are joined by Richard Roth, Jr., the grandson of Emery Roth, a prolific New York City architect who designed many notable buildings in the 1920s and 1930s. Richard provides a firsthand account on the design and construction process of the Pan Am Building as he had a front row seat. After graduating college, the young architect joined the family firm and worked closely alongside the building's famous architects and project developer. The Pan Am Building  has been the topic of debate amongst architects, architectural historians, preservationists, and planners alike since the 1950s.Although initially criticized for its location, placement, and for its alleged disregard for its surrounding urban environment, the building was infamously called one of the most hated buildings in New York City. However, the Pan Am Building's architectural design is gaining popularity and respect with timeA special thank you to Matt Eberhart for his research assistance and Edward Condit for his donation in support of this program. ---------------------------------------Visit Us for more Pan Am History! Support the Podcast!Donate to the Museum!Visit The Hangar for Pan Am gear!Become a Member! Follow us on Facebook, Instagram, and Twitter! --------------------Pan Am was a pioneer in air travel, and still stands as one of the most iconic and innovative airlines in aviation history. That legacy lives on at the Pan Am Museum in Garden City, New York, where you can explore the rich history of the aircrafts and individuals at the heart of the company known as, The World's Most Experienced Airline.The Pan Am Museum Foundation is a non-profit 501(c)3 organization. All proceeds from purchases and donations go to supporting our mission of:           "educating, celebrating, and inspiring present, and future, generations by preserving historical and diverse personal stories of Pan American World Airways."--------------------A very special thanks to Pan Am Brands for their continued, and unwavering, support! --------------------If you liked the show, please subscribe and leave a review, this allows others to find us. Additionally, please consider becoming a museum member.

I am thrilled to announce on this episode what I have been working on over the past couple of months. I have taken a lot of the information given throughout the 100 episodes of the 46 of 46 Podcast and written an eBook called "From 1-to-46: A Complete Guide to Climbing the 46 High Peaks" and it's available for purchase today at www.46of46.com. Click on the eBook tab. This book will help guide hikers on their journey from one to 46. Pick up a copy today or recomend it to a friend who is going through their 46'er journey.Pick up my new 140+ page High Peaks eBook, "From 1-to-46: A Complete Guide to Climbing the 46 High Peaks". Available now at www.46of46.com. Click on the eBook tab and download to your phone or tablet. Kindle users can download via the Kindle App Store.If you want to support the show and you enjoy what I do with this podcast head over to www.46of46.com or visit www.46of46store.com to pick up a t-shirt, hoodie, hat, sticker, and more. I appreciate all the support.Want to book a time with me to help you plan out your next hike or your entire 46'er journey? Maybe your entire Northville-Placid Trail thruhike? I can help you plan it out start to finish and give you all the tips and tricks you'll want to know to have a successful day in the woods. Check out 46of46.com to find out more information.As always use the promo code "46podcast" to save 15% off your order at www.PureAdirondacks.comPick up some Campfire Blend steeped coffee packs for your next camping trip at www.RecessCoffee.com and save 10% with the promo code "recess46"If you're in the market for a new tent check out www.CruaOutdoors.com

This episode has a summary of the talking Blind clubhouse event held today their lunchtime lounge and information about some pop and guess. Also, there's information about some awesome audio described tourist in NYC from museums to comedy shows and plays. Iloveny.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/talkingblind/message Support this podcast: https://anchor.fm/talkingblind/support

"...It came true." Danny Pellegrino ("Everything Iconic") is here to not ONLY dish on gay ass pop culture, but also celebrate the premiere of the gay ass PATREON! His unedited episode PLUS an exclusive bonus clip is available at the link below!! We also discuss Ramona vs Tiffany Pollard, the hotties of '97, and Danny reveals his impeccable Ashlee Simpson impression.(Kimberly) Lock(e) that door and strap in girlie!! Listen to Danny's exclusive bonus interview on our brand new Patreon: patreon.com/gayasspodcastFollow Danny Pellegrino on Instagram (@dannypellegrino) and Twitter (@dannypellegrino) and subscribe to Everything IconicFollow Eric on Instagram (@EricWillz) and TikTok (@EricWillzTT)and That's A Gay Ass Podcast on Instagram  (@gayasspodcast)Subscribe to the Patreon! www.patreon.com/gayasspodcast  

Check out this podcast with Benita Samuels and learn about LinkedIn. Benita was destined to be a marketer. One of her first projects after graduating from Penn State, she headed straight to New York to work on the now famous, I Love NY campaign. She then grew her marketing skills working with consumer brands including Tyson Foods, Centrum Vitamins and ChapStick, and for entertainment giants like Disney, Nickelodeon and Warner Bros. She worked with a broad range of artists, including Richard Simmons, Billy Joel, Cindy Crawford, U2, and others. She has overseen traditional and digital campaigns, as well as website development.  Today, she resides in Colorado with her family and she specializes with LinkedIn marketing. Learn more at: https://www.benitasamuels.com/

Martin Truex Jr wins the I LOVE NY 355 from Watkins Glen and the WFO Radio NASCAR Handicappers pick another WINNER! The guys recap the race and talk Fuel Mileage and Silly Season, then are joined in studio by L.A. Vlad and Hockenstuff to discuss a wide variety of topics, WFO Fantasy results and standings, Dirty Hippie Fantasy Tippie, and Vegas Picks for Michigan.

Martin Truex Jr. wins the I LOVE NY 355 from Watkins Glen. Post Race Press Conference with Race Winner Martin Truex Jr., crew chief Cole Pearn, team general manager Joe Garone, second place finisher Matt Kenseth, and third place finisher Daniel Suarez.

The WFO Radio NASCAR Handicappers make their picks for the I LOVE NY 355 from Watkins Glen. Check out the picks to find out who will be WINNING at The Glen.