Podcast appearances and mentions of raul hernandez ochoa

  Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!  Raul Hernandez Ochoa is a dedicated husband, father, and growth strategist who partners with founders to implement strategies that enhance performance, scale profitably, and serve more clients without sacrificing their lifestyles.  While he doesn't hold an MBA or business certifications, Raul has achieved remarkable results through real-world experience, including:  ✔ Helping companies achieve 2-5x growth, generating millions in revenue and empowering others to build wealth.  ✔ Leading an in-house revenue team that produced $50M in sales within one year.  ✔ Training thousands of entrepreneurs through workshops and events, reaching over 100,000 people in 60+ countries.  ✔ Managing remote teams of up to 200 across 12+ time zones.  ✔ Overseeing $25M in direct response ad spend to drive impactful results for clients.  Raul is committed to continuous improvement, striving to elevate himself and the businesses he partners with every day.  Raul's website is http://dogoodwork.io/    Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.   If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!  DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

Tired of working harder for the same (or less) money? Frustrated by clients who don't value your expertise? Or perhaps you're dealing with:– Razor-thin profit margins;– Clients who nickel and dime you;– Difficulty scaling without burning out;– Sales processes that feel like pulling teeth?If so, this episode of Agency Journey is for you.Raul Hernandez Ochoa is the founder of Do Good Work, a growth consultancy helping agencies scale and increase profitability. With experience building multiple agencies and leading teams to significant revenue growth, Raul brings a wealth of knowledge on pricing strategies, sales processes, and delivering high-value outcomes to clients.In this episode of Agency Journey, Raul shares his framework for increasing revenue per client without increasing workload. He tackles the mindset shifts you need to make, shows you how to ditch "selling services" for good, and reveals his value-based pricing approach that'll have clients eager to pay premium rates.Whether you're looking to boost your agency's profitability, improve your sales process, or deliver more impactful results for clients, this episode will be well worth your listen.Episode Insights:

There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with lots of practical advice and food for thought on taking your agency to the next level, better serving your clients, and more. This week, episode 222 of The Digital Agency Growth Podcast is about finding your unique value proposition and positioning your agency for maximum growth! Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Raul Hernandez Ochoa shares the importance of communication and value delivery in branding and actionable steps you can take right now to identify what sets you apart from competitors. Raul Hernandez Ochoa is a Digital Growth Operator and Strategist that helps digital bootstrapped business owners reach their impact & revenue goals. His frameworks have helped 2-5x companies. Raul has led strategy for multiple digital teams across the globe in 12+ different time zones helping generate millions in revenue online. He has also overseen over $25M (and counting) in digital marketing ad spend and has trained hundreds of entrepreneurs through live seminars, online programs, and private masterminds. In this episode, Dan and Raul discuss the following:Raul's rule of 21 for gathering quality data and making decisions.How to determine the best clients for your agency.Leaning into your strengths to differentiate yourself in the market.Why clients want to work with professionals who have skin in the game.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH RAUL HERNANDEZ OCHOA:LinkedInDo Good WorkX (formerly Twitter)CONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer! Who's The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Episode Highlights Impact of AI on SEO and creative industries. Adapting business strategies to leverage AI in SEO. The importance of distinguishing AI-generated content from human-written content. Using AI to generate topics and outlines for content creation. The limitations of AI in providing accurate search volume data. The future role of AI in SEO and adapting to its development. Current relevance of SEO in the context of AI-driven search engines. Strategies for incorporating SEO into growth plans and content strategies. Importance of backlinking in SEO and how to approach it. The overall effectiveness of SEO across various industries. SEO as an evergreen strategy and its role in conversion rate optimization. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brandon Leibowitz https://seooptimizers.com/ https://www.youtube.com/c/BrandonLeibowitz/videos https://www.linkedin.com/in/brandonleibowitz/ https://www.instagram.com/leibowitzbrandon/ https://www.facebook.com/BrandonLeibs https://twitter.com/brandonleibs https://www.pinterest.com/leibowitzbrandon/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for significant scaling or improving their quality of life.  The episode also explores the changing landscape of sales and business development, advocating for a balanced approach that prioritizes relationship building and targeted outreach over mass communication. Dan's insights offer a fresh perspective on success, emphasizing personalization, intentionality, and the long-term building of one's agency. Who's The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale. Episode Highlights Deep Dives and New Perspectives with Recurring Guests Redefining Success Beyond Revenue: A Fresh Approach Unpacking the Stages of Agency Growth and Health Navigating from Glorified Freelancer to Unfettered Agency The Importance of Sales as a Habit for Agency Growth Leveraging AI and Personalization in Outreach Looking Ahead: Excitement and New Beginnings Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dan Englander dan@salesschema.com https://www.salesschema.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling.  The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to the process without acknowledging the other critical components. Who's The Guest? Jason Hornung is the founder and Creative Director at JH Media LLC. His proprietary methods for ad creation, audience selection, and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR. He is known as the “guru to the gurus” because he's the mastermind behind hugely profitable campaigns for marketing legends such as Mike Dillard, Frank Kern, Ryan Deiss, Neil Patel, Grace Lever, Sam Ovens, and more! Episode Highlights The significance of learning and evolving in the advertising industry. The challenges of consistently updating and reviving offers in the market and Jason elaborates on the common mistake of changing offers too frequently based on insufficient data. The importance of understanding the entire process of making an offer work, and how many people don't comprehend the different components that contribute to successfully executing a business model. The necessity of spending a sufficient amount to test an offer while also making intelligent decisions based on the actual performance data gathered through testing. The creation of intellectual property (IP) from agency work and Jason shares his insights on the importance of developing real expertise before positioning oneself as a guru or thought leader. Tracking and data accuracy issues. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jason Hornung https://academyofadvertising.com/ https://jasonhornung.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our experiences do not define our worth or capabilities. Who's The Guest? Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses that need them. Driven by his passion for helping other entrepreneurs, Mike launched a coaching program in 2020 that focuses on product development, pricing, sales, and marketing. He has gained a reputation for using lean marketing to help his clients make more money. Episode Highlights Mike Moll is the founder of Market Me, a consulting firm focused on assisting entrepreneurs and business owners. His primary motivation stems from his passion for helping other entrepreneurs by building systems that set them up for success. In 2020, Mike launched a coaching program that focuses on product development, pricing, sales, and marketing. He has gained recognition for his expertise in lean marketing, helping clients make more money. Mike transitioned from being an agency owner to a solopreneur sales coach. The interview highlights his journey as an entrepreneur and his shift in career focus. Market Me offers valuable services to entrepreneurs and business owners looking to improve their strategies. Mike's coaching program aims to empower entrepreneurs with essential skills for growth and success. His innovative marketing approach has set him apart in the competitive coaching industry. The interview showcases Mike's dedication to supporting the entrepreneurial community and fostering growth. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoahttps://dogoodwork.io/ Connect with Mike Moll Website: www.mikemoll.co Instagram: https://www.instagram.com/themikemoll/ Youtube: https://www.youtube.com/channel/UCZB3weeqktVNPhGDJa4Slbw Linkedin: https://www.linkedin.com/in/themikemoll     Review, Subscribe and Share  If you like what you hear please leave a review by clicking here

Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses.  Who's The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate over a billion in online sales. He currently sits on the Traffic And Conversions Agency Advisor Committee, is a faculty member of Digital Marketer, and hosts the Podcast: Sales Velocity. Episode Highlights How Aaron helps his clients dominate their industry and how he continually evolves his practices to achieve this goal The wide variety of clients they have at present and how his team applies their skills to help clients find their target audience Their process of onboarding a new client and how they manage expectations for long-term growth The need for clients to reinvest their profits into the business for the first 12 to 16 months in order to yield exponential returns later on Benefits of partnering with a fractional CFO and how this leads to a better understanding of their clients' finances Advantages of having a holistic approach in dealing with clients Importance of building relationships at scale rather than focusing only on product revenue The difficulties of pricing their services to match their values while considering the financial capability of their clients Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Aaron Parkinson https://7milemedia.com/team https://ky.linkedin.com/in/aaron-parkinson-99044610  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance.  Who's The Guest? Lucia is the founder of The BD School, the first educational platform entirely dedicated to business development. They are on a mission to help BD pros around the world improve their skills and get great results in their jobs. Episode Highlights The necessity of being genuine and presenting original thoughts and ideas rather than copying others The persistence of spam and the importance of working smart over volume Approach taken by The BD School, starting with extensive research before crafting the first email How she began The BD School The challenging time when she considered looking for a traditional job as the stress of running the school became overwhelming Trust-building and maintaining the quality of the courses Importance of being practitioners themselves in order to provide quality education The need to stay updated due to fast-paced business development trends Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Lucia Piseddu https://www.thebdschool.com/ https://www.linkedin.com/in/iamluciapiseddu/ lucia@thebdschool.com   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share.Key Takeaways:(01:23) An introduction to Raul and his professional background.(07:41) Utilizing customer psychology to navigate pain points and drive action.(14:11) How perceived value can redefine the price-value equation for your services.(25:35) Raul advocates for strategic, data-driven investments in marketing and sales, focusing on efficiency and scalable growth.(31:22) Creating a new category around a solution can significantly impact market perception and position a company as a leader.(37:10) The importance of understanding a project's core objectives and client needs to effectively develop and implement a growth strategy.(46:57) Making a product or service "sticky" to retain customers by offering multiple interconnected services or benefits.Resources Mentioned:Raul Hernandez Ochoa -https://www.linkedin.com/in/dogoodwork/Do Good Work | LinkedIn -https://www.linkedin.com/company/dogoodwork/Do Good Work | Website -https://www.dogoodwork.org/”Productive Profits” book -https://www.amazon.com/Productive-Profits-Founders-Scaling-Impact/dp/B085K5S5XZInsightful Links:https://www.masterclass.com/articles/positioning-strategyhttps://blog.hubspot.com/marketing/network-effectshttps://www.productmarketingalliance.com/your-guide-to-positioning/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B settings. He argues for a balance between being helpful and pitching a product and stresses the importance of authenticity and trust in fostering customer loyalty.  Who's The Guest? Derek Weeks, the founder and CMO of Unfair Mindshare, is an award-winning B2B software marketer. He is a four-time CMO and VP Marketing with over 30 years of experience in both Fortune 100 tech companies and venture-backed start-ups. Derek is also the Amazon bestselling author of Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world. Derek joins us from Bethesda, Maryland where you can find him rooting for the Ravens, smoking meat, or driving his kids to football and ballet practice.   Episode Highlights The premise of Derek's book, which promotes the idea of running more marketing teams, integrating them with demand gen and brand programs The benefits of building a community including gaining extensive knowledge about the market and the behaviors and personas of people An example of how to integrate community led marketing with brand and demand gen activities The importance of running authentic Community Led Marketing (CLM) The balance between automated, machinery-driven marketing and human-driven marketing. The benefits and the reach of larger communities How it's not about not pitching at all but about making sure your interactions with the target market are authentic and helpful for a majority of the time before you make a sales pitch Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Derek Weeks Web: https://unfairmindshare.com/ LinkedIn: https://www.linkedin.com/in/derekeweeks/   (please DM me) X: @weekstweets   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations. Who's The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She's launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.   Episode Highlights Tracey's personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform Market shifts due to the pandemic and what the future looks like for startups in the business landscape Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables How to operationalize campaign development, breaking down the process from initial idea to launch and measurement The importance of defined roles and responsibilities Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tracey Saenz LinkedIn: https://www.linkedin.com/in/tsaenz/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge. Who's The Guest? Claire Angelle is the Founder and CEO of Angelle Consulting, a boutique PR and consultancy firm founded in 2018, with extensive international experience working with government agencies, influencers and companies large and small. This multi prong approach is very much linked to Claire's background, which combines more than 15 years of experience in economic development, government relations, communications and philanthropy in North America, Europe and South America. Prior to starting her own venture, Claire was Executive Director of Worth Cities – The Worth Group, a 28-year-old community of affluent and influential stakeholders leading with purpose. Claire was the operational and thought leader in charge of delivering comprehensive strategy, content and curated events for cities across the United States suffering from a recognition deficit. Episode Highlights Award opportunities in PR The value and impact of awards in branding Different ways to leverage new media The need to define your audience before deciding on a PR approach Her journey, starting from being a government employee in France to becoming an entrepreneur Encouragement for individuals who are either starting new businesses or are at a crossroads in their journey Take calculated risks and emphasizes the value of life lessons learned from failures Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Claire Angelle https://www.angelleconsulting.com/ https://www.linkedin.com/in/claire-collobert-angelle-5267b4a/ https://www.instagram.com/clairecangelle/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez Ochoa is a bootstrapped growth strategist who enjoys espressos, powerlifting, spending time with his family, and serving the local and global community. He is the founder of Do Good Work, a digital marketing agency that helps mission-driven founders scale their impact.00:00 - 00:10 “If everyone else is using GPT, some sort of AI, somewhat sort of tool to not think, then when you actually take the time to think, you are automatically different." — Raul Hernandez Ochoa00:11 - 00:30 Welcome to Peppershock Media's Marketing Expedition Podcast00:31 - 01:05 Raul's Bio01:06 - 09:37 Marketing Essentials Moment: Challenges in Digital Marketing09:38 - 12:24 Welcome to the show, Raul!12:25 - 15:33 About “Productive Profits” Book15:34 - 19:35 Personal Growth Habits: Networking and Thinking19:36 - 21:18 Utilizing AI Tools21:19 - 22:08 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.22:09 - 26:40 Elevating Brands through Holistic approach26:41 - 27:40 Experience with Fortune 50027:41 - 32:54 Why do people buy?32:55 - 36:44 Working with Mission-Driven Founders36:45 - 40:04 Inspirational Figures40:05 - 42:00 Advice for Aspiring Marketers42:01 - 43:10 Visit: Do Good Work43:11 - 43:26 Thank you so much, Raul! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com) 43:27 - 44:35 Join The Marketing Expedition Community today!#DigitalBusinesses #OrganicGrowth #SearchEngineOptimization #PaidSearchMarketing #WebsiteTraffic #SEO #SocialMediaMarketing #DigitalMarketing #BusinessDevelopment #AITools #ArtificialIntelligence #MarketingAgency

Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who's The Guest? Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well.  Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!   Episode Highlights How businesses can stand out in today's saturated market The importance of knowing their core competency and core customer Process of helping clients simplify and determine their unique business proposition Philosophy of increasing sales without increasing the number of sales reps Knowing who should handle sales after letting go of the sales team How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion The significance of maximizing the effect of website visits The importance of trust in sales and the perils of over-promising solutions Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Buyting https://tulipmediagroup.com/double-sales-zero-salespeople/ https://ca.linkedin.com/in/andybuyting    Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA's program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field. Who's The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.   Episode Highlights How being a generalist can provide different perspectives to solve complex problems Importance of gaining deep knowledge from different industries and applying it to solve problems Example how to understand and cater to the needs of a specific audience Emerging trends in the marketplace and the current interest in Artificial Intelligence The uses of AI in data analysis and the potential opportunities it could bring Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Feldman https://matchboxdesigngroup.com   https://www.linkedin.com/in/brentfeldman/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media platforms.   Who's The Guest? As a High Performance Coach, TEDx Speaker, and Conscious Leader, Mario Lanzarotti is on a mission to help entrepreneurs make more money in half the time.  With over 1.1 million views, his TEDx talk stands testimony as to how his unique methodologies enable high-performers to gain the mental clarity and focus necessary to achieve what would normally take years in just 6 months or less. He is a pioneer in using higher states of consciousness to create wealth and enjoy freedom in all aspects of life, inspiring entrepreneurs worldwide to achieve their biggest dreams without compromising their well-being.   Episode Highlights Mario's initial pursuit of becoming a pilot driven by external desires for respect, money, and societal acceptance The loop between thoughts, feelings, actions, and its impact on one's life Encouragement to recognize one's conditioning and limitations, urging a shift toward conscious creation instead of living by societal norms His advocacy for acknowledging and processing emotions to avoid internalization and physical manifestations of unresolved issues The importance of releasing emotions in healthy ways, such as expressing anger constructively Why there's a need to clear emotions for rationality to genuinely take place Mario's openness to conversations, contemplation, and further exploration How you can connect to Mario Lanzarotti   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mario Lanzarotti https://www.mariolanzarotti.com/ https://www.linkedin.com/in/lanzarottimario/ https://www.instagram.com/mario.lanzarotti/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking. Who's The Guest? Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime.    Episode Highlights Mary Ann's journey in the media world and how things have evolved over time How media choices used to be limited and how the scope has broadened now with advanced targeting strategies The value of fine-tuning your target audience and the signs that indicate you're on the right path Identifying the 'audience of one' as a central figure for your marketing campaigns What media means today with the evolution of technologies and platforms Being strategic about which media channels to focus on and deny being everywhere just for the sake of it The importance of focusing on conversions rather than just collecting vanity metrics Creating an ecosystem for consumers based on an omni-channel approach and tracking the success of this strategy The evolution of media and how drastically things change Example about how AI lacks the human aspect of strategy building by not having in-depth knowledge and experience How Mary Ann positions her business Importance of collaboration, sharing info, owning their expertise, and being helpful Strategic data targeting and specific marketing execution based on consumer data   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mary Ann Pruitt Website: https://mosaic.agency/ LinkedIn: https://www.linkedin.com/in/maryann-pruitt/ Facebook: https://www.facebook.com/mosaic.agency/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes.  Who's The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time doing tactics that don't work. She transforms stiff systems into human-centric strategies to create purpose-aligned growth. Gisell is a certified leader who shepherded critical rebrands and business transformations for both small agencies and enterprise organizations.   Episode Highlights Human-centered design and operations, team-building culture, and growth with empathy Perspectives on implementing operational changes with a focus on people and change management A team's natural workflow as a key part of implementing operational changes Applying external solution tools to internal solutions The difficulty in quantifying employee happiness and addressing operational solutions Importance of the alignment of the teams with the core values and mission of the business Generation Z's expectations in the workplace Being true to the values of the company in effecting change management Her team management approach amidst diverse ways of working including voting on file storage systems and creating workarounds for minority work preferences The most common error Gisell observes in teams is poor data management and ineffective use of project management systems Her admiration for the inventive collaboration strategies of remote teams. The personal level of communication in remote work can build vulnerability and trust among team members.   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Gisell Paula https://www.getscrategy.com/ https://www.instagram.com/getscrategy/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers.  Who's The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he's found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee's unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.   Episode Highlights Bee's background in marketing, engineering and strategy How he acts as a conduit between business owners and marketing teams The start of Bee's story: His background as an engineer and his shift to the marketing world Type of workload agencies of different sizes can manage The importance of understanding the inner workings of an agency when vetting them The differentiation of B's approach from other vetting services The unique competitive advantages agencies are using nowadays The importance of agencies knowing what businesses actually need before implementing services like SEO Tips for agencies or service providers on what to focus on in order to survive the competitive market   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Behdad Jamshidi https://www.linkedin.com/in/behdadjamshidi www.cjammarketing.com bjamshidi@cjammarketing.com     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Sea 3 Ep 33  “What Every Agency Must Know!” with Raul Hernandez Ochoa 11/2//2023 We start with a story about puppies, but don't worry our guest Raul Hernandez Ochoa has helped agencies keep their clients, build teams and be profitable. He runs Do Good Work and tells our guest co-host Lauren Livak, Scott Ohsman and Hayley Brucker some juicy nuggets. How do you find the right clients that you can keep and have a mutually beneficial partnership. How much should you charge? How can you be profitable in a high cost service business? Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Raul Hernandez Ochoa Founder/ CEO of Do Good Work  LinkedIn: https://www.linkedin.com/in/dogoodwork/ Website: https://dogoodwork.io/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. She is currently a Senior Account Manager at Envision Horizons. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ryanair to demonstrate strategic planning. Steve emphasizes the importance of using business as a vehicle for achieving personal goals and encourages business owners to scale their businesses. Who's The Guest? He built and sold an investment banking firm in Europe before moving to the United States in 2012. Since then, he has helped thousands of businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, Pinnacle Business Guide, and through his books and podcasts. He has written three Amazon best sellers: Buyable, Pinnacle, and Strategy OS, and he hosts the Management Blueprint podcast. Episode Highlights Who is Steve Preda? Steve's process and framework thinking Pinnacle and it's function for other people's business The six principles in Strategy OS Steve's approach to strategy Importance of determining positioning Transforming business constraints into opportunities The process of turning constraints into solutions How constraints and positioning can lead to competitive advantages How to decide which constraints to capitalize on Using business as a vehicle to achieve an ideal life. The importance of a self-managing, profitable, and growing business for reaching the ideal life Different options to transition from business like passing on to children, management teams or sellin Importance of designing for the journey to the end outcome. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Steve  Preda https://stevepreda.com steve@stevepreda.com https://www.linkedin.com/in/stevepreda https://pinnaclebusinessguides.com https://strategyos.app/  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Samuele Barrili, founder of M4W (Marketing for Waste), an agency focused on sustainability and recycling by providing solutions for waste management problems. Samuel discusses his background in toxicological chemistry and waste treatment, and how this influenced his career trajectory and mission to "save the planet." The podcast discusses how there is too much focus on the issue of waste and not enough focus on solutions.  Who's The Guest? Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry, he combined his knowledge to define his mission: Save the planet by helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies. Episode Highlights Samuel talks about educating people on the value of waste and reducing consumerism The link between waste management companies and a greener planet Samuel's journey from sales to toxicological chemistry and leading a company How waste companies are educated on generating revenue The fascinating possibilities in the industry, utilizing chemistry to transform waste materials into useful products The impact of AI in the growth of their business and the diffusion of their message Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Samuele Barrili www.marketing4waste.com https://www.linkedin.com/in/samuele-barrili/ Instagram: @marketing4waste Facebook: @marketing4waste Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process. Who's The Guest? By day Mike King is a Digital Marketing Manager for Grant Cardone Training Technologies. By night, he is Mike Your Mentor, inspiring men to answer their higher calling as husbands, fathers, and friends. Episode Highlights The importance of the right mindset and attitude in achieving success Being present as a father and aligning life's work with personal beliefs and ambitions Mike's method of confronting troubling past events and the profound relief he felt when he apologized for a hurtful comment made during his youth The ongoing journey of addressing past traumas and the profound freedom he achieved as a result The importance of working on the internal state while continuing to build and grow externally Realization of why he tends towards being a workaholic and the importance of providing for his family Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mike King https://mikeyourmentor.com/ https://www.youtube.com/@MikeYourMentor https://www.facebook.com/mikeyourmentor/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing. Who's The Guest? Leah Rae Getts, and her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, and entrepreneurs to create, launch, and scale online courses & coaching programs. They started their online business in 2016 and after launching their first course scaled those sales to multiple 6-figures a month within only 6 months. Their expertise ranges from branding, to funnel design & creation, to paid & organic traffic strategies, to content creation, lead generation, copywriting, appointment setting & closing, and more. Episode Highlights The real issue of creators and coaches not making enough revenue to sustain fees of SaaS companies The difficulty in attracting leads and the stress of switching from a job to the advisory side of a business The need to wear different hats when owning a business and the effectiveness of a holistic marketing strategy Building relationships with leads organically and connecting with them in different ways Insight on finding effective ways to reach specific audiences Importance of giving value to leads before pitching a business or product The difference between prospecting and building relationships with leads that know you The significance of having an effective marketing strategy in addition to having the right mindset to be successful in business Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Leah Rae Getts https://digitaltrailblazer.com/ https://www.facebook.com/digitaltrailblazer/ https://twitter.com/DgtlTrailblazer https://www.youtube.com/c/digitaltrailblazer https://www.instagram.com/digitaltrailblazer/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who's The Guest? Tony Castillo is an elite sports nutrition expert empowering athletes, business leaders, and performance-driven individuals through optimal nutrition. With experience working with MLB teams like the Toronto Blue Jays and the University of Florida, Tony's journey from an overweight student to a wellness advocate fuels his mission. Episode Highlights Peak performance and maintaining energy levels Learning from peak performers and implementing their habits into everyday life The "anabolic window" and the importance of eating protein throughout the day Habits about eating before workouts Strategy to allow foods you love in your diet more often for sustainability Sustaining diet changes for life Incorporating cultural foods into the diet Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tony Castillo Website: https://nutritionfp.com/dogoodwork/ LinkedIn: https://www.linkedin.com/in/the-tony-castillo/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer.  Who's The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He's also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy. Episode Highlights Lead a new generation of growth performance marketers and help companies connect the dots with their marketing strategy Dots explains his strategy of product-market fit Creating desire in the marketplace versus channeling existing desires The importance of listening to both positive and negative customer feedback to improve processes Impact of strategic relationship building in account-based podcasting Being open to feedback from sales and service teams to improve marketing strategies The role of marketers in setting prices Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dots Oyebolu https://www.dotslovesmarketing.com/ https://ca.linkedin.com/in/dotsoyebolu https://twitter.com/dotsoyebolu  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul is a Digital Growth Operator & Strategist. He knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. He's helped 2-5x agencies with millions in revenue, design revenue teams that produced $50M in sales, been responsible for over $25M in direct response ad spend and led teams across 12+ time zones.    Want to find more from Raul? Check out… dogoodwork.io/bc Want more Business Choreography?  Check out… Website: Bizchoreo.com Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis BC Group: https://bizchoreo.com/group  

You're looking to transform your business into a scalable machine and design a high-profit digital marketing agency? Start with a clear vision and strategic plan. Define what scalability means for your business, and map out your journey to reach that goal. With the right strategies, your business can become a powerhouse in the digital marketing landscape. Raul Hernandez Ochoa is a business strategist, coach, and consultant and the author of Productive Profits: The Founder's Guide To Scaling Your Impact. He has trained hundreds of entrepreneurs through live seminars, online programs, and private masterminds. He's played a key part in helping scale businesses and has overseen hundreds of online advertising campaigns. His work has helped positively impact the lives of his clients and the teams he's helped flourish. Listen, learn, and be encouraged as we chat about scaling strategies, transforming your business into a highly efficient machine, and designing an optimized, high-profit digital marketing agency. So stay tuned. Resources Do Good Work Site Do Good Work on Linkedin Do Good Work Podcast

Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies' value upon retirement or departure.  Who's The Guest? Matt Shields is a 25-year-long entrepreneur who has accumulated an impressive $60 million in real estate assets under management. He has experienced the ups and downs of entrepreneurship firsthand and wants to share his knowledge with other business owners looking to achieve financial freedom.   Episode Highlights His experience living in a van and shedding the need for a facade of success. Mentoring startups and the importance of understanding real-world business struggles. Illustration of common problems in service-based companies that lead to negative financial situations. The top common pitfalls in business Understanding the importance of managing business expectations throughout the process to turn a profit. The 'daily huddle' concept, where each team member quickly shares their achievements, goals, and challenges for the day. Exciting future prospects Helping such business owners to build a valuable, potentially legacy-driven business. Transition of active income into passive income and transforming a business into an asset. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Matt Shields LinkedIn: https://www.linkedin.com/in/matthewshields/ Website: https://www.investinsqft.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams. Who's The Guest? Jennifer Zick is the founder and CEO of Authentic Brand, a Minneapolis-based Fractional CMO firm that helps growing businesses to Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth. As a pioneer in the Fractional CMO space, Authentic Brand has built a reputation as a market leader: serving a growing ecosystem of small and mid-sized clients throughout the United States.   Episode Highlights How Jennifer shifted her perspective from initial anger to trust, faith, gratitude and surrendering to a larger plan for her life The 'hustle culture' and the value of passion and purpose in running a business Her vision for Authentic Brand and how the company will support growing businesses with marketing solutions Different aspects of community at Authentic Brand Difficulties in running a free community Rewarding moments that proved that running a free community was worth the effort Evolving trends in the marketplace The concept of fractional roles in businesses outside of the company's core operations.  Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jennifer Zick www.authenticbrand.com https://www.linkedin.com/in/jzick/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business.  Who's The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies.  He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale.   Episode Highlights The issue of lead conversion problems Dealing with non-inbound referral leads How to approach networking calls and provide value and generosity Mindset for discipline and long-term sales processes The focus on outbound tactics in top of funnel marketing Common mentality of businesses regarding sales Emphasis on the importance of consistency in sales efforts Negative effects of inconsistency in the sales process The application of 'mise en place' in sales and business strategy Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dan Englander https://www.salesschema.com https://podcasts.apple.com/us/podcast/the-digital-agency-growth-podcast/id1455241251 https://www.linkedin.com/in/danenglander  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest communication among team members. Who's The Guest? Simone is an accomplished business strategist, executive coach, and DEI consultant. She has held senior roles at Fortune 500 companies across marketing, communications, medical affairs, sales, and global business strategy.  Her tenure includes successfully launching and leading products and services, implementing programs for key stakeholders across the globe, and developing and training sales, medical, and technical teams.    Episode Highlights How Simone help others amplify their voice, power, and confidence Looking at the power leaks in an organization Addressing the drawbacks in the team Balancing and addressing toxicity without harming the goals in the company Practical first steps to have awareness and have a gameplan to know what to do next   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Simone Sloan Website: https://yourchoicecoach.com/ LinkedIn: https://www.linkedin.com/in/simonesloan/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who's The Guest? Douglas Smith has 30 years of marketing experience in radio and the last 4 years at America's Best Restaurants. He's also a former high school and college sports play-by-play broadcaster in Texas. Doug's been married for 27 years and the father of two great kids, Kyle who is 25 and Kaitlyn who is 19.   Episode Highlights How businesses learn to make improvements during the pandemic Challenges these businesses face during COVID-19 and how they sustain it Importance of having streamlined systems in place to handle unpredictable situations in the business world How big companies like Microsoft and Apple grew amid economic downturns The significance of community branding in businesses and personal connections with customers The importance of using digital devices for business promotion given their wide reach and cost-effectiveness Example of a successful Mother's Day marketing strategy employing more social interaction over traditional promotions Mindsets that business owners must have to transform their ventures into more sales and a better experience for their team Tactics to create a habit of repeat visits for the customers Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Douglas Smith https://americasbestrestaurants.com/ https://www.linkedin.com/in/dsmithcincy/  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth.  Who's The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military. Episode Highlights The biggest challenges in professional service businesses Paul's personal transformation during a period of financial and personal crisis and how he chose to use that adversity as fuel How his company emphasizes principles and values over standard responses while interacting with clients How generosity and differentiation marketing boost client relations and business prospects Working primarily with companies that align with his personal beliefs How he built his company backwards by focusing on client needs and user experience before developing a robust sales team His perspective on how individuals are waking up to the pitfalls of a greedy society and are striving for a more balanced approach to life How he navigates boundaries with clients, acknowledging their stress, while maintaining his own life balance Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Paul Mackiewicz www.honorable.marketing.com https://www.instagram.com/honorableentrepreneur/ https://www.linkedin.com/in/honorableentrepreneur/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts. Who's The Guest? Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by the David Allen Company® for his research on the ancient & medieval connections with the Getting Things Done® methodology, he's been invited to speak for members of the U.S. congress, Business leaders at organizations like Ernst & Young, and popular podcasts. Episode Highlights A deep dive into Andy Hickman's philosophy on the mind and the unique framework he uses with his clients Unraveling the essence of how all humans think, which he believes offers a greater opportunity to enhance thinking quality Andy shares his personal journey to discovering his methodology, relating to overwhelming pressure he faced while working at an educational startup which seeped into his personal life The concept of thinking as more of a personal activity than a mental one How thinking involves the use of our entire bodies, not just our minds Questions to facilitate better understanding of ideas and tasks The importance of holistic thinking as he cites a quote from a book called The Intellectual Life Practices to maintain critical thinking: Proper articulation of thoughts through writing and fostering creativity through hobbies The importance of externalizing thoughts and viewing them critically Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Hickman www.artofworkflow.com https://twitter.com/andyphickman https://www.linkedin.com/in/andy-hickman-1b7940200   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men's health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company's core values of staying connected to data, acting like an owner, and affirming these regularly. He also revealed plans for TV advertisements, potentially broadening their marketing strategy.  Who's The Guest? Kelley Thornton is the CEO & Founder of Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.   Episode Highlights Courage and tenacity of entrepreneurs who decide to step away from their current work to start something new The year-long process of leaving his corporate job to start his own company and the struggles and moments of uncertainty The importance of confidence in the future and the opportunity, the advantages of prior experience, finding the market fit and making the best out of entrepreneurial opportunities Being at peace with his career path and feeling in the right place at the right time for himself How the experience with a company reflects how its leadership thinks   The seven core values of his company Examples of “acting like an owner” and how these values are discussed on a daily basis   The impact of COVID on people's mental health and how self-care trends can continue to be beneficial in the future The upcoming trends in self-acceptance versus the end outcome of personal development   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Kelley Thornton https://www.tiege.com/ https://www.instagram.com/kelley.thornton/ https://twitter.com/kelley7thornton https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ https://www.instagram.com/tiegehanley/ https://www.facebook.com/tiegehanley/ https://twitter.com/tiegehanley https://www.youtube.com/c/TiegeHanley https://www.tiktok.com/@tiegehanley https://twitter.com/Kelley7Thornton   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Growth Owl CEO Lori Zoss Kraska about the unique approach taken by her company to empower startups and nonprofits and secure sponsorship from large corporations. She discusses the challenges faced by these organizations, emphasizing the importance of clear brand communication and the need for maintaining and nurturing relationships with sponsors. She also touches upon her own experience of running a business, stressing adaptability, delegation, and a flexible approach. Who's The Guest? Lori Zoss Kraska is an accomplished revenue generation management expert with over 22 years of experience in corporate sponsorship support, fundraising, and marketing strategy roles. She is also the founder and CEO of Growth Owl, a purpose-driven organization that empowers nonprofits, startups, and associations with the tools needed to achieve their funding goals. As an MBA graduate with a Fundraising Executive Certification (CFRE), Lori has established a reputation for exceeding revenue and fundraising goals, building high-performance teams, and developing relationships quickly. Episode Highlights How reaching out to large corporations for support can empower startups and nonprofits The importance of follow-up communications in building a healthy relationship with corporations How she adapted her business to continue growing even during the COVID-19 pandemic How to balance demands from clients and work-life integration, with a focus on maintaining personal health and creating safe boundaries in a professional environment The value and realization of personal growth overtime in establishing self-confidence and comfort level The implementation of new business models and the importance of consistency in achieving considerable growth over time Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Lori Kraska https://www.thegrowthowl.com/ https://www.linkedin.com/in/lorizoss/ https://www.facebook.com/GrowthOwl/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Chad Mastagh, founder and CEO of Rides2U, a premium ride-sharing service aimed at underserved college communities. Chad discusses his plans to expand the service to other colleges, with aims to serve 100 colleges by the end of a 10-year period. Rides2U also hopes to expand to popular vacation points, providing a premier service that fills the gap between unreliable rideshares and expensive car services. He emphasizes the importance of passion and dedication in building a business, treating people fairly, and staying true to the vision.  Who's The Guest? Chad Mastagh is a South Bend Firefighter for 19 years, senior rental sales agent at Ryder truck rental and founder & CEO of Rides2U. Rides2U is a premium ride share service focused on providing safe, reliable, high-quality transportation options to college communities, currently under-serviced by the mass rideshare companies Episode Highlights Why Chad started Rides2U, discussing his concerns about the conditions for drivers in other ride-sharing companies, and his worry for his daughter's safety using these services The expansion of Rides2U His desire for better ride-sharing services extends across the country His approach to business, asserting the importance of authenticity, believing in your vision, and hiring the right people Chad's goal of Rides2U being successful at 100 different college campuses in 10 years, and sees a potential market in popular vacation spots in the U.S. as well The potential future markets such as Orlando and Tampa Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Chad Mastagh https://linktr.ee/Rides2U https://www.rides2u.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Purdeep Sangha, a business strategy consultant and author. The conversation revolved around performance improvement and the untapped potential inherent in everyone. Purdeep distinguished his ultra-performance program, consisting of five key elements that aim to boost productivity while reducing work hours. He highlighted the necessity of scheduled activities and aligning daily actions towards yearly objectives. Who's The Guest? Purdeep Sangha is the world's leader in Complete Strategic Advising. He is an award-winning author of “The Complete Man” and the TV show host of “Mind Your Own Business.” He's also an entrepreneur, speaker and podcaster. Episode Highlights The two crucial elements for getting results Importance of the strategy and performance elements in achieving goals Two key things that matter the most in this digital age Five elements of ULTRA Performance Scheduling rest and recovery time intentionally and actively, not simply letting it happen passively Fluctuations in daily performance and how internal factors significantly contribute to this Connection between goal-setting and performance Balancing short-term and long-term goals and how performance can be enhanced by speeding up execution without sacrificing sustainability Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Purdeep Sangha https://www.theexeclab.com https://www.linkedin.com/in/purdeepsangha/ https://www.instagram.com/purdeepsangha/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul Hernandez, speaks with Rob Buffington, CEO of Gordian Business Solutions, about his extensive experience in the HOA management industry and the strategies he uses to manage multiple businesses successfully. Rob encourages a practice of radical transparency within his companies, especially among top-level managers. He emphasizes the importance of understanding not just "what" to do but also "why" it should be done. This guideline empowers his employees to make independent decisions aligned with the companies' visions and objectives. Who's The Guest? Rob Buffington is an experienced consultant in the HOA management space and brings a wealth of experience and knowledge to management companies and mid-size businesses that struggle with vendor services, staffing, bookkeeping, and overall management issues. Rob doesn't understand just one or two aspects of the industry. He has been an HOA manager previously and also had experience on the vendor side working with HOA's. He currently owns and runs an accounting firm and a remote staffing company, both of which focus on servicing HOA management companies. He brings a well-rounded, unique, perspective on the industry. His overall professional mission is twofold: Provide the best possible service and consulting to clients and make a positive difference in the world. Each of his companies are heavily involved in local charity work and are built on an employee profit sharing model, so everyone benefits from the success of their collective business ventures. Episode Highlights Best practices on how Rob effectively manages his seven companies The importance of radical transparency and clear communication Having both a long-term and short-term plan for clear alignment with the team, especially for new team members The complexities of weighing individual contributions when profit sharing, especially as the company grows and diversifies The value of asking the right questions to the right people to avoid ignorance costing business growth Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Rob Buffington https://gordianstaffing.com/ https://www.linkedin.com/in/robbuffington/ https://www.instagram.com/gordianstaffing/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Sherry Shannon-Vanstone, Profound Impact Corporation's CEO, underscores the effective use of data in this podcast. Sherry insists that organizations can optimize data use by understanding their goals and leveraging AI tools for automating processes related to data analysis. This strategy can also support researchers in finding relevant funding opportunities. Sherry advocates for a strategic approach where AI tools and humans work together to unlock the potential of data, leading to efficient problem-solving. She also emphasizes the importance of metric gathering, transparency, and diverse teamwork. Who's The Guest? Sherry Shannon-Vanstone is a purpose-driven, successful, serial tech entrepreneur who is known for building high-performing teams. As a trailblazing woman in information security and STEM, she's a strategic risk-taker who led start-ups to successful exits in Silicon Valley and Toronto-Waterloo Tech corridor with two IPOs and two acquisitions.   Episode Highlights Sherry's mission to help educational, research and social impact organizations automate their processes Establishing Profound Impact to measure and inspire impact The different "whys" in Sherry's career pathway transitions Constructing team culture with respect and diversity of thought Respect for data privacy and transparency in data usage How entrepreneurs or businesses can turn data into key insights The positive effects of using AI as a tool to solve significant, complex world problems   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Sherry Shannon-Vanstone https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/ https://twitter.com/aprofoundimpact https://www.facebook.com/aprofoundimpact/ https://www.instagram.com/aprofoundimpact/ https://profoundimpact.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul talks with Jordan Mederich, DropFunnels founder, to discuss businesses transitioning to creating their software solutions. Jordan, acknowledging the ethical implications of technology replacing low-skill jobs, believes that automation can improve the standards and operations of various industries. Despite increasing technology, he underscores the importance of fostering relationships.  Who's The Guest? Jordan (or “Jordo” as he's known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. He Always Brings Humor, insight, and tremendous value to every interview and speaking opportunity. He's also an award-winning filmmaker with his content seen on Netflix, Amazon Prime, NBC, CBS, ABC, and many more. When Jordo isn't busy changing the landscape of online marketing, he enjoys spending time with his wife and sons and fishing the beautiful lakes in Wisconsin. Episode Highlights The transformation of evolving into software and insights into who can benefit from transitioning to a Software as a Service (SaaS) model Ethical considerations that come into play when automating jobs Concerns about the decrease in human interaction as automation increases The hurdles of running a bootstrap company in software development Startup valuations and investments following a shift towards profitability The importance of having a mental break for creativity and productivity Importance of making a software profitable and testing its market fit before pouring in too much investment Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jordan Mederich https://dropfunnels.com/ https://jordanmederich.com/ https://www.linkedin.com/in/jordanmederich   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Brent Keltner, Winalytics LLC's founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helping them achieve their goals. This echoes his view on prioritizing others over self-preservation. Who's The Guest? Brent is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy which helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Before starting Winalytics, Brent was a revenue leader for more than a decade at various companies and began his career as a Ph.D. social scientist. He has written 'The Revenue Acceleration Playbook' and has been featured in several publications. Episode Highlights How Brent uses a karate metaphor to show that resilience is the key in sales The mindset needed for success The importance of not winning the customer all the time, as not all customers can be good for the company The strategy of using feedback and the emotions of customers to reposition sales, improve sales scripts, and better conversations Improving the sales calls and the overall sales process How to audit sales calls and check back if the customer values the product or service The common beliefs in marketing and sales that Brent disagrees with Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Keltner https://www.winalytics.com/ https://www.linkedin.com/in/bkeltner/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this podcast, Randy Hall, CEO of 4th Gear Consulting, shares his change management process and opinions on leadership. He emphasizes four key steps for successful change management, including insight, involvement, practice and feedback. He stresses more on people taking efforts and trying out new behaviors, learning from mistakes, and improving continually through feedback. Who's The Guest? Randy Hall is the founder and CEO of 4th Gear Consulting. He has worked with organizations of all sizes to help them effectively execute change, develop leaders, engage employees, and reach more of their potential. Randy has directly coached CEOs, senior leaders, and professionals in ways that cause them to shift their perspective, consider new approaches, accomplish their most important goals, and ultimately become more effective at leading themselves, other people, and their businesses. Episode Highlights The neuroscience of human behavior changes Introduction of a four-step change process starting with 'insight' where employees contribute their ideas to the change process The need for a commitment and creating a plan to execute the intended change or goal Emphasizing the importance of the third step: 'practice' The risks of rushing change and the need to allow employees time to adjust and adapt to new methods of working The progression of change highlighted by effort, progress, consistency, and results Role of a leader in creating a flexible and self-managing ecosystem within the team or organization Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Randy Hall https://4thgearconsulting.com/ https://www.linkedin.com/in/randyhall4thgear  Review, Subscribe and Share If you like what you hear please leave a review by clicking here

In this wide business world, there are many ways to build a high-profit agency. Different strategies and tactics will work for different people, and there are consultants everywhere that are trying to sell you on their proprietary “secrets”. So how DO you build a high-profit agency in a sustainable way? And how do the concerns vary as you increase your revenue? Raul Hernandez-Ochoa is here today to talk about all that and more. This week, episode 184 of The Digital Agency Growth Podcast is about building a high-profit agency!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Raul Hernandez-Ochoa shares the importance of creating ‘stickiness' to keep your clients from leaving and actionable steps you can take right now to position your agency for exponential growth. Raul Hernandez-Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital marketing agencies design profitable growth & operations to scale their impact. He has also helped design marketing and sales teams that have produced millions in revenue, designed revenue teams that produced $50M in sales, and been responsible for over $25M in direct response ad spend and led teams across 12+ time zones.In this episode, Dan and Raul discuss the following:J-curve growth versus staircase growth.The steps of scaling sustainably as your agency grows.What is productizing and how it can help you streamline your sales funnel.Predictions on how AI can help the agency leader as a co-pilot consultant.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH RAUL HERNANDEZ-OCHOA:LinkedInDo Good WorkTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.

In this podcast, Alex Sezer Jr. emphasizes the critical role of organizational culture and leadership in achieving business success. He highlights the importance of a clear vision, mission, purpose, and core values and discusses the challenges in finding the right team members. Alex believes in self-evaluation and personal growth for effective leadership and supports providing clarity for organizations to progress confidently. Who's The Guest? Alex Sezer Jr. is the CEO of Alex Sezer Ventures, which is revolutionizing businesses with biblical truths. From the football field to the boardroom, Alex has excelled as a leader. During his time at Texas A&M University, he was a team captain on the football team and magna cum laude engineering grad. Shortly after, Alex became the President of two multi-million dollar real estate companies and scaled his personal portfolio to 340 units creatively, using $0 out of his pocket. Now, Alex is following his calling and showing other businesses and individuals how to succeed. Alex's focus is organizational improvement through cultural transformation. He is helping Christian business leaders go from Sunday morning inspiration to Monday morning implementation. He specializes in creating cultures that create passionate, profitable, and purpose-driven organizations while using biblical principles. Alex combines the Bible with business, management with a mission, profits with purpose, and culture with Christ.   Episode Highlights Perseverance and dedication in both business and personal life of Alex Sezer Jr. How trust and discernment in decision-making impact their work and life Why Alex focuses on corporate culture and how it impacts business success The cost of poor organizational culture, high turnover, and the "Great Resignation." The importance of culture in sports teams and their success Redefining culture through beliefs, behaviors, and results Alex's seven pillars for creating culture: vision, mission, purpose, core values, brand, team, and building an authentic culture Core values and their role in influencing behavior within organizations The importance of strong organizational culture and identity to achieve success in executing a mission The need to articulate the vision, mission, and brand for organizations to maintain consistency and direction after a founding leader leaves or is no longer as involved Organization culture reflects leadership and understanding the role of decision-making authority in shaping the culture The leadership replication model and embracing self-improvement as a leader to influence others and build a strong organizational culture Providing clarity to help organizations run more efficiently and effectively by breaking down complex concepts into simple, actionable steps Working on books that focus on various topics such as devotion, students, and organizational culture   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Alex Sezer Jr https://www.alexsezer.com/ https://www.youtube.com/channel/UCaEqA-t9th6gN2h3ziM8Hsg https://www.instagram.com/alexsezerjr/ https://www.linkedin.com/in/alex-sezer-b313337b/     Review, Subscribe and Share If you like what you hear please leave a review by clicking here

One great idea element can be developed into so many different kinds of stories for noncompeting audiences. Listen to my interview on the Do Good Work Podcast, where Raul and I talk about pitching, freelancing, flexibility, generating original ideas, exploring creativity, inspiration, and more in a slightly different context than we've ever done before. -Importance of recognizing personal biases and understanding audience needs -How curiosity and unique ideas help writers stay ahead of the AI curve -Challenges staffers may find when pivoting to freelancing

LifeBlood: We talked about developing your people strategy as an entrepreneur, what employees need to be successful, what leaders need to do at each stage of growth, and how to get started with Raul Hernandez Ochoa, entrepreneur, coach, author and podcaster.  Listen to learn how to deal with blind spots and insecurities as a business owner! You can learn more about Raul at DoGoodWork.io, Facebook, Instagram, and LinkedIn. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review here: ​​https://ratethispodcast.com/lifebloodpodcast You can learn more about us at LifeBlood.Live, Twitter, LinkedIn, Instagram, YouTube and Facebook or you'd like to be a guest on the show, contact us at contact@LifeBlood.Live.  Stay up to date by getting our monthly updates. Want to say “Thanks!” You can buy us a cup of coffee. https://www.buymeacoffee.com/lifeblood