Podcasts about design them

This entire episode is about "The!" , the downside of excessive simplicity. Instead, we should strive for Goldilocks Complexity, the minimal number of steps to achieve a particular result. I started thinking about this topic after reading Ben Guttman's excellent book Simply Put - Why Clear Messages Win and How to Design Them. I loved this book. It is right up there with James Clear's book Atomic Habits.But... simplicity has a downside. In this episode, I explore optimal simplicity, identify too much simplicity and too much complexity. Goldilocks Complexity.This is a quadratic formula: y=−ax2+bxIn this episode, I explore The Brutalist, Iowa Football Coach Kirk Ferentz, Bears Coach Ben Johnson, and simplicity optimization.

Want to share your thoughts? Fill out our listener form Request A Customized Workshop For Your Company In this episode of "Negotiate Anything," host Kwame Christian invites guest Ben Guttmann to delve into the importance of simplicity in effective communication. Ben shares his journey from running a marketing agency to writing his first book, "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the challenge of keeping messages simple and its significant impact on various aspects of life, from professional settings to personal conversations. Tune in to discover why simplicity requires confidence and bravery, and how clear communication can pave the way for successful negotiations. What You'll Hear: The journey of Ben Guttmann from agency owner to published author. The psychological reasons behind our tendency to complicate messages. Practical advice on designing simple, effective communication. Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -   https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

Want to share your thoughts? Fill out our listener form Request A Customized Workshop For Your Company In this episode of "Negotiate Anything," host Kwame Christian invites guest Ben Guttmann to delve into the importance of simplicity in effective communication. Ben shares his journey from running a marketing agency to writing his first book, "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the challenge of keeping messages simple and its significant impact on various aspects of life, from professional settings to personal conversations. Tune in to discover why simplicity requires confidence and bravery, and how clear communication can pave the way for successful negotiations. What You'll Hear: The journey of Ben Guttmann from agency owner to published author. The psychological reasons behind our tendency to complicate messages. Practical advice on designing simple, effective communication. Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -   https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in messaging. Discover how clear and fluent messages not only resonate with audiences but also drive successful marketing campaigns.Explore the art of crafting simple yet powerful messages, as we dissect the common traps of overcomplicating communication and the science behind why simplicity prevails. Ben and I discuss the pivotal role of focusing on benefits over features, using relatable examples like mint toothpaste to illustrate how emotional benefits can transform your marketing approach. Learn practical strategies to connect with your audience on a personal level, whether through creating customer avatars or tailoring messages across platforms like LinkedIn and Instagram. We'll also touch on the impact of AI on messaging and the delicate balance between information and persuasion. Whether you're crafting an advertisement, an email, or a proposal, this episode is packed with wisdom to help you communicate more effectively. So, tune in as we unravel the secrets behind clear and compelling communication with Ben Guttmann.Guest LinksBuy Simply Put on AmazonConnect with Ben on LinkedInBen's WebsiteLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

We are not as smart as we think we are.  We're busy and distracted in a world that is incentivized to continually make us more of both. The only things that work, the only messages that cut through the noise, are sharp, clear, and direct. We've all been advised to “not judge a book by its cover,” to “not count your chickens before they hatch,” and that “Rome wasn't built in a day.” Maybe for you, what comes to mind is something political, like Patrick Henry's revolutionary “Give me liberty, or give me death!” or more recently, Barack Obama's “Yes We Can.” Now think for a second about the other few thousand messages you heard in the past 24 hours –things told to you, like ads, warnings, instructions, or even things you've sought out, like articles, social media posts, or stories.  How many of them do you actually remember? How many of the things that you've said, do other people remember? Do they actually even hear what you're saying? The answer is simple. Literally. Simple. Regardless if these messages are trying to get your dollars, your votes, or just your thoughts, the most effective messages all share one thing. They-are-simple. Ben Guttmann is interested in the things and ideas that move people - why we make the decisions we make; why we vote for who we vote for; why we buy the products we buy, and ultimately, why we do what we do. We did a deep dive into his new book, Simply Put: Why Clear Messages Win-and How to Design Them. It emphasizes the importance of clear communication, and we discussed why he believes clarity is such a critical skill, both personally and professionally. Simply Put offers strategies for simplifying complex ideas and messages. Ben stepped me through the key principles and techniques listeners can use to streamline their communication effectively. It was a fun and informative conversation with one of the best. Ben's work is a gift to not only his students, but to all of us who want to communicate more clearly, and simply.

In this week's episode of the SIMPLE brand podcast, I talk with Ben Guttmann.Ben's a marketing and communications expert who's on a mission to train leaders in effective connection through simplified messaging. Ben's the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.Here's what we discuss:Why simplified messaging is necessaryWhy your messages aren't breaking through the noiseThe different roles of communication “senders” and “receivers”How empathy should be used in communicationsThe distinction between “complex” and “complicated” communicationsFive design principles to use when crafting a messageHow to avoid Frankenstein messagingThe value of constraints in creating your messageRESOURCES FROM THIS EPISODE:Ben's websiteBen's book - Simply Put: Why Clear Messages Win and How to Design ThemBen's 1,000 Words CheckerBen on LinkedIn

Have you ever wondered why clear communication is essential for your book marketing success?This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them."  With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.Key Takeaways:

Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies. An expert on simplicity, Guttmann explains why simplicity is essential if you want to reach and move audiences—and shares plenty of tips and tactics you can use immediately to craft simpler, more effective communications.  Read Ben Guttmann's book, Simply Put: Why Clear Messages Win―and How to Design Them  

Digital Age Messaging Strategies (Recorded Live on Clubhouse May 31, 2024) In this episode, host Colin C. Campbell converses with Ben Guttmann, author of "Simply Put: Why Clear Messages Win and How to Design Them." They explore the significance of clear, concise communication in business, emphasizing the principles of simplicity and empathy in effective messaging. Tune in for insights on improving your startup's communication strategy in the digital age. Hosts: Colin C. Campbell, Michele Van Tilborg Guest: Ben Guttmann

What makes messaging stick?Today, I'm digging into that question with marketing and communications expert, Ben Guttmann. Plus we'll talk about his experience of growing and then selling an agency, and the opportunities that have opened up as a result.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win–and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.Tune into this episode to hear:The story behind the sale of Ben's agencyThe intangible benefits of having taken an agency through a saleFive key qualities of simply, effective messagingWhat we can learn about effective messaging from political campaign slogansWhy designers need to remember that design is first and foremost about businessLearn more about Ben Guttmann:WebsiteConnect on LinkedInInstagram: @ben.guttmannSimply Put: Why Clear Messages Win–and How to Design ThemResources:Read the first chapter of Simply Put for FreeNo BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Send us a Text Message.Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exploring the science behind communication, messaging, and persuasion. He advocates for simplicity, explaining how it significantly impacts the audience's understanding, liking, and trust towards a message. Ben recounts a successful marketing campaign for a New York City power plant that fostered company pride and community recognition by focusing on the theme 'Making New York Happen.' He also outlines five design principles for creating compelling messages: beneficial, focused, salient, empathetic, and minimal. Ben emphasizes the sender's responsibility to ensure messages are not only heard but resonate with the audience, advocating for simplicity and empathy in marketing and beyond.Check out Ben's Web Site and BookVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:32 The Power of Simple Messaging02:44 Case Study: Rebranding a Power Plant06:21 Insights from Ben's Book 08:58 Design Principles for Effective Messaging10:26 Final Thoughts and Recommendations11:43 Closing Remarks and Appreciation

Have you ever wondered why certain TV commercials, political campaign slogans, or advertisements stuck in your head and a million others simply went through you from ear to ear?In this episode, Ben Guttmann teaches us the secrets behind clear messaging and how to become better communicators. Ben is a Marketing Entrepreneur, Educator, and Author. He is the Principal at Unisphere Ideas, teaches marketing at the nation's largest business school, and authored one of the best books ever written on messaging, "Simply Put: Why Clear Messages Win―and How to Design Them." Right after college, Ben built, ran for over 10 years, and sold an award-winning marketing agency, Digital Natives Group. Still, his desire to share his communication skills and altruistic nature spoke louder and led him to start consulting, speaking internationally, and writing a book.Throughout this episode, the author of "Simply Put," shares the five principles of becoming a clear communicator, his experiences building, running, and then selling his award-winning marketing agency, and practical tips you can start doing today to improve your communication skills. Ben also teaches how to close the gap between simple and complex messaging, marketing, and sales strategies, explains the importance of embracing constraints to improve creativity and innovation, and more.Tune in to Episode 430 of Becoming Your Best and learn how to create a sharp, authentic, and empathetic communication style, allowing you to turn your ideas into an invitation that people can't refuse.Some Questions I Ask:Why do so many of us struggle with communicating effectively? (6:10)How can we use this concept to better connect with our audience? (14:00)In This Episode, You Will Learn:A bit about Ben's background and turning points that significantly impacted him (2:30)Ben's five principles to turn your messages clearer (9:20)How asking "So, what?" can help us communicate more effectively (12:20)Ben shares practical tools for becoming better communicators (19:40)Connect with Ben Guttmann:WebsiteLinkedInBook: Ben Guttmann - Simply Put: Why Clear Messages Win―and How to Design ThemBecoming Your Best Resources:Becoming Your Best WebsiteBecoming Your Best University WebsiteBecoming Your Best LibraryEmail: support@becomingyourbest.comBook: Becoming Your Best: The 12 Principles of Highly Successful LeadersBook: Conquer Anxiety: How to Overcome Anxiety and Optimize Your PerformanceFacebook Group – Conquer Anxiety Hosted on Acast. See acast.com/privacy for more information.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Spotify, Apple Podcasts or tonydurso.com/podcast.

In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101

Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates.Follow Ben's guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don't change even as technology evolves.Book recommendations:Influence by Robert CialdiniOgilvy on Advertising by David OgilvyPublish your book with Piilot AIPIILOT combines advanced technology with human editorial teams to publish and promote your book.LinkedIn Engagement using AIEngage AI use AI to write insightful and relevant comments on LinkedIn™ Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

In this episode, I cover what I gleaned from picking up sticks in my yard. Books referenced. 1. Simply Put: Why Clear Messages Win and How to Design Them by Ben Guttmann. 2. Deep Work: Rules for Focused Success in a Distracted World by Cal Newport. 3. Slow Productivity: The Lost Art of Accomplishment Without Burnout by Cal Newport Try this matcha for calm relaxed focus.

Y'all know I'm constantly teaching that when it comes to branding, you should focus on defining and positioning your value, whether as an individual, a business, an employer, or all of the above. So, as you can imagine, I was thrilled to interview someone who also honors the sublime simplicity of branding. In fact, today's brilliant guest, author of Simply Put: Why Clear Messages Win — and How to Design Them, Ben Guttman, says, “Simple ideas stick. Simple messages win.” Glory, glory!  Let's break that down even further in this interview! Key Takeaways from Ben Guttman *Why you need to tweak and refine your brand over time routinely *Why, as receivers, we want simplicity, but as senders, we are predisposed to complicate things, so how do we bridge that gap? *Ben's 5 design principles to simplify your messaging: Beneficial, Focused, Salient, Empathetic, Minimal *Why to focus on optimization for the least amount of friction Tune in on your favorite listening app, on the website, or watch it on YouTube! Links & Mentioned Resources Ben's FREE Weekly Newsletter Ben's Book, Simply Put Alexandra Watkins Book, How to Create Brand Names That Stick About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College and consults with a range of clients. Connect with Ben Website: www.benguttmann.com/ LinkedIn: www.linkedin.com/in/benguttmann/ Sponsored By Magic Mind Magic Mind contains a magical combination of 12 active ingredients scientifically designed to improve energy, focus, and mood while decreasing stress — all things that, combined, improve your productivity. It is safe and effective, utilizing the mood-boosting power of things like Turmeric, the long-lasting energy effects of Matcha green tea, as well as other ingredients. Unlike many energy drinks, Magic Mind's benefits don't come from excessive amounts of stimulating compounds such as caffeine and has no withdrawal symptoms should you decide to stop consuming it. As a neurodivergent baddie, Magic Mind is in Amber's non-pharmaceutical toolkit for managing her ADD. Ready to try it for yourself? Head on over to https://www.magicmind.com/bombshell Don't forget to use the code BOMBSHELL20 for 20% off a one-time purchase or 56% when you sign up for a subscription! Learn more about your ad choices. Visit megaphone.fm/adchoices

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Summary:Why is it that some messages connect, and others don't? The answer is simple. I mean, the answer is simple, or rather, simplicity. But simple doesn't mean it's easy to do.In episode #140 of The Author's Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers. Key takeaways:The simple difference between successful and unsuccessful marketing messagesWhat it means to be “simple”How empathy and simplicity work togetherThe idea of an “enlightened idiot”What we can learn from Taylor SwiftBeing nice versus being kindHow to connect with the root of what people wantWhat we can learn from GodzillaAnd more!Resources mentioned in this episode:Ben's book, Simply Put: Why Clear Messages Win — and How to Design ThemAbout Ben Guttmann:Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Spread the word:LinkedInTwitterInstagramFacebook

Summary In this episode, Andy interviews Ben Guttmann about his book, Simply Put: Why Clear Messages Win and How to Design Them. They discuss how to design and deliver messages that not only capture attention but also evoke meaningful responses. They delve into concepts like simplicity, fluency, and minimal messaging. Ben demonstrates how linguistic complexity can impact a message's success. Additionally, he shares practical examples, shedding light on how to make your communication more effective, regardless of your role in a project. Overall, the conversation highlights the importance of clear and effective communication in all aspects of life and work. Chapters 00:00 Introduction 01:49 Start of Interview 02:10 Defining the Book in Two Sentences 03:53 What Does It Mean to Be Simple? 04:30 How About Fluency? 09:54 They Don't Want The Drill, They Want the Hole 12:20 How Constraints Can Actually Help You 18:11 The Biggest No-Brainer in the Book 23:23 Removing Fluff 27:27 About Using Big Words 29:03 How AI Can Help 32:00 Interview Wrap Up 32:37 Andy Comments After the Interview 36:04 Outtakes Learn More You can learn more about Ben and his book at BenGuttmann.com. If you'd like more on this subject, here are some episodes to check out: Episode 378, with Bill McGowan, about saying it right the first time Episode 349, with Tina Kuhn, on how to communicate with different personalities Episode 342, with Krister Ungerbock about his book TalkShifts--how simple changes to what we say can make a difference Episode 195, with Celeste Headlee about her book We Need to Talk Join us for LEAD52 I know you want to be a more confident leader--that's why you listen to this podcast. LEAD52 is a global community of people like you, who are committed to transforming their ability to lead and deliver. It's 52 weeks of leadership learning, delivered right to your inbox, taking less than 5 minutes a week. And it's all for free. Learn more and sign-up at GetLEAD52.com. Thanks! Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Power Skills   The following music was used for this episode: Music: Brooklyn Nights by Tim Kulig Free download: https://filmmusic.io/song/11192-brooklyn-nights License (CC BY 4.0): https://filmmusic.io/standard-license Music: Quantum Sparks [Full version] by MusicLFiles Free download: https://filmmusic.io/song/10996-quantum-sparks-full-version License (CC BY 4.0): https://filmmusic.io/standard-license

Whether you're a teacher, parent, or entrepreneur, you want to be able to persuade your students, children, and customers with your messages. That's a tall task in the modern age, when people are bombarded with 13 hours of media a day. How do you cut through all that noise to make sure you're heard? My guest would say it's all about keeping things simple.Ben Guttmann is a marketing educator and consultant who's helped promote everything from the NFL to New York Times-bestselling authors. He is himself the author of Simply Put: Why Clear Messages Win—and How to Design Them. Today on the show, Ben explains the gap between how people like to receive messages and the self-sabotaging, complication-introducing ways people tend to send them. We then talk about the five factors of effective marketing that anyone can use to close this gap and craft simple, effective, influential messages. We discuss why you should highlight something's benefits rather than its features, the question to ask to figure out what those benefits are, how to replace “and” with “so” to create more focused messages, how the fad of using the F-word in book titles shows the transience of salience, how to make your message minimal by imagining it as a Jenga tower and how minimal isn't the same thing as short, and much more, including Ben's most immediately actionable tip for crafting better, simpler messages.Resources Related to the PodcastAoM Podcast #666: The Power of Brevity in a Noisy WorldAoM Podcast #580: Why People Do (Or Don't) Listen to YouSunday Firesides:  Don't Confuse Niceness With KindnessThing Explainer: Complicated Stuff in Simple Words by Randall MunroeConnect With Ben GuttmannBen's websiteBen on LinkedIn

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Ben shares his expertise on the art of simplicity in communication, exploring the reasons why keeping messages simple is challenging, and providing actionable tips for maintaining simplicity in high-stakes conversations. Listeners will also learn about the psychological impact of language fluency and its correlation with trust and receptiveness in negotiation scenarios. You will learn how to simplify complex messages, enhance your communication skills, and utilize the psychology of persuasion to create compelling messages.  Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn: https://www.linkedin.com/in/benguttmann/ Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -  https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, Ben shares his expertise on the art of simplicity in communication, exploring the reasons why keeping messages simple is challenging, and providing actionable tips for maintaining simplicity in high-stakes conversations. Listeners will also learn about the psychological impact of language fluency and its correlation with trust and receptiveness in negotiation scenarios. You will learn how to simplify complex messages, enhance your communication skills, and utilize the psychology of persuasion to create compelling messages.  Connect with Ben Guttmann Follow Ben Guttmann on LinkedIn: https://www.linkedin.com/in/benguttmann/ Buy the Book - Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann -  https://www.benguttmann.com/simply-put-book Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Have you ever considered how the simplicity of your message could be the key to breakthrough communication? Discover how to cut through the noise and connect more effectively.In this insightful episode of "Innovation Meets Leadership," host Natalie Born sits down with marketing communications expert and author Ben Guttmann to explore the power of simplicity in messaging. Gutman shares his journey from starting a marketing agency to teaching and writing, emphasizing the critical importance of clear, concise communication in our cluttered world. Through engaging stories and practical advice, this episode uncovers the secrets to designing messages that resonate, inspire action, and stand the test of time. Dive into a conversation that will transform the way you think about marketing, leadership, and the art of communication. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. [00:00:00 - 00:03:00] Unveiling Simplicity in CommunicationIntroduction of Ben Gutman and the essence of simplicity in messaging.The backstory of Gutman's journey from a student to a marketing guru.The inspiration behind his book, "Simply Put." [00:03:00 - 00:08:00] The Science of Simple MessagesHow cognitive fluency impacts message reception and action.The struggle between sender complexity and receiver preference for simplicity.The role of empathy in crafting effective communications. [00:08:00 - 00:12:00] Design Principles for Powerful MessagingThe five design principles for simplicity in messages.The common mistakes in communication and how to avoid them.The significance of focusing on benefits over features. [00:12:00 - 00:16:00] The Art of SimplificationPractical strategies for simplifying complex ideas.The importance of asking "So what?" to find the core benefit.How to use the "So what?" method to connect deeply with your audience. [00:16:00 - 00:20:00] The Future of Communication: AI and BeyondGutman's nuanced view on the role of AI in communication.The potential and limitations of generative AI for content creation.How simplicity remains crucial amidst the rise of AI-generated content. Quotes:"The messages that work... are simple." - Ben Guttmann"We are all marketers in many ways." - Ben Guttmann Connect with Ben:Website: https://www.benguttmann.com/LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes. Check Natalie's new book, SET IT ON FIRE: The Art of Innovation, available now at setitonfire.coThese are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://podcasters.spotify.com/pod/show/natalie-born/message Support this podcast: https://podcasters.spotify.com/pod/show/natalie-born/support

On this Bonus Episode of the Lead to Win Podcast, we visit with Ben Guttmann about Communicating with Clarity. Ben is a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, from I Love NY to #1 New York Times best-selling authors. He is a co-founder of Digital Natives Group, which has worked with more than 60 authors. Since 2014, he has taught at Baruch College and has been a full time community leader in New York City--active in Long Island City Partnership, Queens Economic Development Corporation, Queens Community Board and Queens Tech Night. Ben's Links: https://www.benguttmann.com/ https://www.linkedin.com/in/benguttmann/ Simply Put: Why Clear Messages Win--And How to Design Them retail link: https://a.co/d/cxSMdkj *Music by Alex Grohl on Pixabay --- Support this podcast: https://podcasters.spotify.com/pod/show/lead2win/support

Simplicity with Ben Guttmann How can we make our lives more simple?  How can we make our businesses more simple and why should we?  Join Em as she chats to Ben about all things Simple and why it will help you in your life and your business!   Follow Ben: Instagram: https://www.instagram.com/ben.guttmann/ LinkedIn: https://www.linkedin.com/in/benguttmann/   About Ben Guttmann: Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   Simply Put Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here's Ben's new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn't drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the secrets to impactful communication in this episode featuring Ben, an author, professor, and marketing executive. Delve into the core principles outlined in his latest book, "Simply Put: Why Clear Messages Win - And How to Design Them." Explore the art of crafting compelling messages that resonate, perfect for marketers, communicators, and anyone intrigued by the power of clear expression. Subscribe for weekly insights into the world of effective communication!

What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly?  In today's SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs. In today's episode we're digging into: How do we simplify messaging and communicate complex ideas effectively? How can we better understand our target audience and what motivates them? What principles and techniques make messages more salient, focused, and empathetic? How can we minimize friction and guide audiences smoothly to where we want them to go? And we're in conversation with: SPARKED HOT TAKE WITH: Ben Guttmann | Website | Book Ben Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.  YOUR HOST: Jonathan Fields Jonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He's also the creator of an unusual tool that's helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED. How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissions More on Sparketypes at: Discover You Sparketype | The Book | The Website Find a Certified Sparketype Advisor: CSA Directory Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training. This powerful training and certification is designed to help you:⁣ Deliver more outstanding service while helping your clients and/or team members live a more-fulfilling life, and craft a more purpose-led, meaningful, and alive career path. ⁣ Better understand how to powerfully motivate and inspire employees or teams to perform at the highest levels, so that they generate exceptional results and do more of what makes them come alive.⁣ AND… get there much faster with next-gen tools that do what no others can⁣.  Learn more HERE. Next Training starts March 2024 Presented by LinkedIn.

In the episode 175 of IDEAS+LEADERS podcast I am speaking with Ben Guttmann about clear and simple messaging in marketing. We are speaking about structuring your message, using Chat GPT, the tools for simplifying your message and making it more attractive. Ben Guttmann is a marketing entrepreneur and educator. He is the author of “Simply Put: Why Clear Messages Win and How to Design Them”. Simply Put book link: https://www.benguttmann.com/simply-put-book Free Chapter Download: https://www.benguttmann.com/simply-put-book/download Ben's LinkedIn: https://www.linkedin.com/in/benguttmann/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq. 

Welcome to another episode of Inside Personal Growth! We're joined here today by marketing entrepreneur, educator and bestselling author Ben Guttmann featuring his new book Simply Put: Why Clear Messages Win―and How to Design Them.

Ben Guttmann is a marketing and communications expert and author of “Simply Put: Why Clear Messages Win — and How to Design Them”.Ben is an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.During the interview we discuss…mistakes bad communicators maketenants of effective messagingwe we complicate thingshow to simplify your workhow to design messages visuallyGet in touch after the interview…LinkedIn: https://www.linkedin.com/in/benguttmannWebsite: https://www.benguttmann.comRead "Simply Put: Why Clear Messages Win — and How to Design Them" https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681Claim your free gift!We're giving away a one-year membership to the world's #1 business book summary service for leaders! Our gift will help you stay on top of the latest ideas, decide which books to read next, and engage your teams.To get your gift:Leave a rating or review on your favorite listening channel.Take a screenshot of your review.Share the screenshot on LinkedIn, and mention either “Allison Dunn” or “Deliberate Directions” and the “Deliberate Leaders Podcast”.=============Allison DunnExecutive Business CoachDeliberate Directions + Executive Business Coaching + Training Center3003 W Main Street, Suite 110, Boise ID 83702(208) 350-6551Website https://www.deliberatedirections.comLinkedIn https://www.linkedin.com/in/allisondunnPodcast https://podcasts.apple.com/us/podcast/deliberate-leaders-podcast-with-allison-dunn/id1500464675

Just because you use pretty words that sound nice doesn't mean they are effective. Although we know what we do because we do it all the time; it's hard to separate that from what your audience wants and experiences. Thankfully, today's guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver. More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

Have you ever felt overwhelmed by the constant barrage of information and messages in today's world? Do you find yourself longing for simplicity and clarity? In this episode of Seek Go Create, join host Tim Winders as he sits down with Ben Guttmann, author of "Simply Put: Why Clear Messages Win and How to Design Them." They discuss the power of simplicity in communication, the impact of artificial intelligence, and how to effectively reach your audience in a noisy world. If you're searching for practical insights on cutting through the clutter and creating clear messages, you won't want to miss this conversation."Simplicity is not limited to marketing; it is an essential skill for leaders, parents, and anyone who wants to connect and influence others." - Ben Guttmann Access all show and episode resources HEREAbout Our Guest:Ben Guttmann is a respected marketing consultant, speaker, teacher, and author known for his expertise in simplifying complex messages. With over a decade of experience in the marketing industry, Ben has worked with a diverse range of clients, from small businesses to major brands. He brings a deep understanding of the value of clear communication and the impact it can have on building trust with audiences. Ben's passion for simplicity extends beyond marketing, as he teaches and interacts with students at Baruch College in New York, guiding and inspiring them during their transition from college to adulthood. In his recently published book, "Simply Put: Why Clear Messages Win and How to Design Them," Ben shares valuable insights and practical strategies for crafting effective and impactful communication. Reasons to Listen: 1. Discover the power of simplicity in communication and how it can transform your relationships, business, and personal life. 2. Gain insights from Ben Guttmann, a marketing expert with extensive experience and a passion for clear messaging. 3. Explore the impact of AI on simplicity and learn how to navigate the ever-growing influx of information in a cluttered digital world.Episode Resources & Action Steps:Resources mentioned in this episode:1. Book: "Simply Put: Why Clear Messages Win and How to Design Them" by Ben Guttmann - Available on his website and platforms like Amazon.2. App: Unroll.Me - An app mentioned by Tim Winders for managing subscription emails and saving time.Action steps from this episode:1. Simplify your messaging: Take the principles discussed in the episode and apply them to your communication. Whether you're a leader, marketer, teacher, or parent, focus on creating clear, concise, and relatable messages that resonate with your audience.2. Design with readability in mind: Consider the visual layout and format of your communication. Use headlines, bullets, italics, and other design techniques to make your message easier to read and understand, particularly when communicating digitally. Take inspiration from well-designed magazines that invite readers and make information more accessible.3. Evaluate your media consumption: Take a critical look at how much time you spend consuming media each day. Consider ways to reduce information overload and banner blindness by being mindful of the content you engage with. Seek simplicity in media consumption and be selective about the messages you allow into your life.Resources for Leaders from Tim Winders & SGC:

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book. Who's The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands. Episode Highlights Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what's necessary How influential and effective individualized communication can be   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Why are some business messages effective — while others fall flat?     This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.     Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple. In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.   Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Connect with Ben: Ben Guttmann Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them Have a story to tell? Signup here: www.serialentrepreneurshow.com

In this episode of The Hero Show, Richard Matthews speaks with Ben Guttmann — seasoned marketer and author of “Simply Put: Why Clear Messages Win―and How to Design Them."This week, Ben takes us through his unique journey from founding a thriving agency to his role as an educator at Baruch College in New York City.Together, Richard Matthews and Ben Guttmann explore the concept of a portfolio life, delving into Ben's experiences and insights on maintaining a healthy work-life balance. The discussion also delves into crucial aspects of connecting with audiences through the power of simple and effective messaging.Join the conversation today with host Richard Matthews, AKA The Alchemist together with special guest Ben Guttman as they uncover the nuances of Ben's career trajectory and the valuable lessons learned along the way, providing a wealth of inspiration and knowledge for both aspiring marketers and seasoned professionals alike.

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #203 – Ben Guttmann on Enhance Your Writing with Visual Elements first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Ben Guttman, Marketing Executive, Educator and Author of Simply Put: Why Clear Messages Win – And How to Design Them, joins VIP's Casey Hasten in a discussion about creative messaging. Ben has built, ran, and sold an award-winning marketing agency, he teaches marketing at the nation's largest business school, and he's written a book on communication. In between all of that, he consults with startups, leading brands, and government agencies. About The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you helpful tips and insights from leading professionals to help candidates land their dream jobs and help employers find better talent. Hosted by:Casey Hasten, Director of Recruiting at VIPAbout VIP:We utilize a holistic approach to support your strategic initiatives in accounting and finance. From recruiting and strategic staffing, to project management consulting, our service model offers a comprehensive solution that allows for flexibility as you navigate transformation and growth within your organization.Connect:LinkedIn: https://www.linkedin.com/company/270216/Facebook: https://www.facebook.com/WeAreVIPCompanyJob Openings and Services: https://wearevip.com

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. The post #202 – Ben Guttmann on Why Your Writing Needs to Be “Simply Put” first appeared on Write Your Book in a Flash Podcast with Dan Janal.

Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise.  Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and expert in simple messaging, Ben Guttmann!  Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. In our talk we cover:  The reason and ways we over complicate massages What makes a simple message impactful  The negative impact of too many words How do we ensure the right result from our communication?  Nobody cares and the paradox of choice Applying constraints to challenge ourselves The perception of confidence  We can only care about so much Links: Buy the book : Simply Put!    www.Benguttmann.com Ben Guttmann on LinkedIn   Listen to these episodes next: 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D. 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner 432 : How to Win in Specialty Retail Coffee BLOG: Good Communication is “For Here” 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo   Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min Thank you to our amazing sponsors! Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee   The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com  

If you are getting less than 7 hours of sleep per night (and most people are), that can be a real problem. And the problem is more than just feeling a little sleepy the next day. This episode begins with a stark example of how just a little more sleep each night can make a world of difference and how too little sleep is affecting your life in a negative way. https://www.sleep.com/sleep-health/15-minutes-extra-sleep Simple is better than complicated - every time, every place and in everything. Yet, people tend to complicate things. Listen to my guest and you will understand why clear and simple messaging works best and exactly how to do it. Joining me is Ben Guttmann, a marketing entrepreneur and educator who has helped hundreds of clients, ranging from the NFL to Nobel Laureates, and he is the author of the book Simply Put Why Clear Messages Win—and How to Design Them (https://amzn.to/3udtVwz). Chances are the clothes you are wearing have pockets. And you probably have something in those pockets. Hard to imagine life without them. Yet, pockets are only about 500 years old. So where did they come from? How hard are they to add to clothes? Why do they come in different sizes and put in weird places on clothes? Here to discuss the fascinating history of pockets is Hannah Carlson she is an authority on the history of clothing and author of the book POCKETS: An Intimate History of How We Keep Things Close (https://amzn.to/3SUzmef). The next time you get angry, you might want to use that anger to accomplish something important and difficult. Listen as I explain the power of anger and how to use it to your advantage. https://www.nbcnews.com/health/feeling-angry-may-help-people-achieve-goals-study-finds-rcna123611 PLEASE SUPPORT OUR SPONSORS! Zocdoc is the only FREE app that lets you find AND book doctors who are patient-reviewed, take your insurance, are available when you need them! Go to https://Zocdoc.com/SYSK and download the Zocdoc app for FREE. Dell's Black Friday event is their biggest sale of the year! Shop now at https://Dell.com/deals to take advantage of huge savings and free shipping! Let's find “us” again by putting our phones down for five.  Five days, five hours, even five minutes. Join U.S. Cellular in the Phones Down For Five challenge! Find out more at https://USCellular.com/findus Planet Money is an incredible podcast with stories & insights about how money shapes our world. Listen to Planet Money https://npr.org/podcasts/510289/planet-money wherever you get your podcasts! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Award Winning Marketer, Educator, and Author Ben Guttmann joins me to share his wisdom on effortless communication, why our brains are programmed to complicate, and how using five design principles you can better inform and win whenever communicating. Ben will encourage you to play the game of 'word Jenga' and help you to understand why 'bullshit is an offramp', a friction, and a way of veering off the simple message. His book 'Simply Put - Why Clear Messages Win and How to Design Them' is a must-read along with his '3 Simple Things' newsletter can be accessed here: https://www.benguttmann.com/

In this episode I speak with Ben Guttmann, marketing and communications expert and author of "Simply Put: Why Clear Messages Win — and How to Design Them". He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. His wakeup call or rather his underlying driving force was coming from a family of "make your own job" people who were supportive of his making his own way. https://www.benguttmann.com/simply-put-book

Video Version About the Podcast Hello and welcome to another edition of State of Readiness. I am your host, Joseph Paris. My guest today is Ben Guttmann, Author of “Simply Put; Why Clear Messages Win―and How to Design Them.” We start the conversation going back to high school where Ben was fortunate enough to have attended a high school that had a business department and offerings for those who were interested in business goings-on. It's here where Ben got hooked on marketing. We share our ideas on communicating, mostly born of experiences. Why do people feel they have to pack so many words around an idea to get the point across; and all at the risk of making the message less clear. As an example, Joseph shares his experience as an elementary school student. When returning from summer vacation, the teacher would always ask for a "500 word essay on what I did on my summer vacation." Joseph shares that "I went fishin' and I went swimmin.' Now I have to find another 493 words of fluff to pad it and complete the assignment." Ben shares how he and a few friends came to start their own marketing firm, Digital Natives Group, starting out of an opportunity that presented itself while they were attending Baruch College. One of Ben's professors, who also ran a marketing agency, needed help with digital marketing. They meet with the professor's partner, and Ben and his friend decide to start a marketing agency specializing in digital with the professor's firm being the first client. They even set-up shop in the basement of the professor's agency. So, in the spirit of "Simply Put", I will leave it here. Enjoy the podcast. Ben Guttmann is an experienced marketing and communications expert and educator on a mission to get leaders to more effectively connect by simplifying their message. He is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast, NBC, Universal and other major clients. Currently, Ben consults with a range of thought leaders, venture-backed startups, and other brands. He went attended Baruch College where he earned his Bachelor's Degree in Business Administration and Marketing Management. He presently teaches digital marketing at Baruch as an Adjunct Lecturer and serves on the Advisory Board of the Zicklin School of Business.  An interesting conversation which I am sure you will enjoy. LinkedIn Profile: https://www.linkedin.com/in/benguttmann/ Company: Unisphere Ideas Title: Principal Website: https://www.benguttmann.com/ Year Founded: 2022 Company Type: Sole Proprietor Also an Adjunct Lecturer at Baruch College Marketing Department where he currently teaches digital advertising,

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book: How do you break through the noise? Why do some messages work when others don't?  Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally. The most effective communicators in the world all structure their messages the same way, by designing for simplicity.  But the problem is, simple is hard work.  Our brains are programmed to complicate.  Our world incentivizes more, more, more.  It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity.  With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work. About the Author: Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message.  Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann 

In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message.  Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Key Takeaway: From the design of his book cover to the clear title, Simply Put: Why Clear Messages Win―and How to Design Them, Ben highlights the importance of simplicity. He talks about concepts like fluency and discusses how the things we perceive as easy often bring about positive reactions. Ben and I explored the five key principles of simple messaging: being beneficial, focused, salient, empathetic, and minimal. Understanding these principles can significantly impact the way you market your business.   Questions I ask Ben Guttmann: [01:32] What was the thought process that went into trying to make the book cover as simple as possible? [04:56] Why do clear marketing messages win? [06:30] Do you find it is actually harder to be simple? [10:48] Is simplicity a technique that people can actually use in some ways to mislead? [12:05] What are some examples of great messages and why? [14:03] What are the five principles of how to create simple and effective marketing messages? [15:33] How do you show empathy in your marketing message? [19:10] How can people connect with you and where can they find your book? More About Ben Guttmann:  Get Ben's book - Simply Put: Why Clear Messages Win — and How to Design Them - https://amzn.to/3QaH9mn Connect with Ben on LinkedIn - https://www.linkedin.com/in/benguttmann/ Like this show? Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 -, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.Ben Guttmann and I cover these points and more:How we experience fluency in messaging as consumers;The difference between complicated and complex;Five design principles to achieve the goal of fluent messaging; andFocusing on benefits, not features, to resonate with an audience.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I'd love to hear your takeaways!If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don't forget to follow, rate, and review the podcast wherever you listen.Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/ CONNECT WITH BEN GUTTMANN:Ben GuttmannLinkedInSimply Put: Why Clear Messages Win–and How to Design Them by Ben Guttmann (Amazon)EP 73: Anti-Racism and Our Human Agency, with Ben GuttmannCONNECT WITH KELLY CAMPBELL:LinkedInInstagramTwitterWork with Kelly 

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to simplifying their message to connect effectively. What are the biggest mistakes that bad communicators make? What are the tenants of effective messaging? Why do we always complicate things? How can we develop practices to simplify our work? How should we design our messages visually? Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.

According to Ben Guttmann, it's actually kind to be simple, and his new book Simply Put: Why Clear Messages Win—and How to Design Them tells us exactly how to do it. In this eye-opening interview, we chat about what authors can do to help their messaging stand out in a crowded market, the mistakes he sees people make in their communication, and tools for writers to keep their messaging on track.

How many times have you struggled to get your message across, to understand what someone else is saying, or to deal with a conflict or a misunderstanding? How many times have you wished you could communicate better, clearer, and more effectively?If you can relate to any of these situations, then this episode is for you. Our guest, Benjamin Guttmann, is a renowned expert in the field, and they're here to provide us with invaluable tips and insights on becoming an outstanding communicator. He is the author of the bestselling book "Simply Put: Why Clear Messages Win and How to Design Them," a communication expert, and a coach. But hey, don't keep all this wisdom to yourself! Share it with your friends, family, and colleagues. After all, the more great communicators we have in the world, the better it gets, right?Oh, and if you liked what you heard today, do us a solid – leave a rating and review. Your feedback keeps us going, and we'd love to hear from you. And don't forget to follow to xMonks Drive on your favourite podcast app so that you never miss an episode. Thanks for tuning in, and until next time, keep those conversations flowing and express yourselves truly.Communication is not just about what you say, but how you say it. So say it simply, say it clearly and say it with impact.Find me on LinkedIn: https://www.linkedin.com/in/gauravaroragrv/

Ben Guttmann is a marketing entrepreneur, educator, and writer. He started Digital Native Group in 2011 and grew the digital agency to work with clients such as the NFL, Comcast, and NBC Universal. Ben is also a lecturer at Baruch College, teaching digital advertising. He has recently written a book called "Simply Put: Why Clear Messages Win and How to Design Them," which provides instruction on how to create simple and effective messages.Summary:Ben Guttmann, marketing entrepreneur and author of "Simply Put: Why Clear Messages Win and How to Design Them," joins host Mark Haywood to discuss the importance of clear and concise messaging in business. Ben shares insights from his experience running a digital agency and provides tips on how to craft effective messages that resonate with customers. He emphasizes the need for simplicity, focusing on the benefits to the customer, and being empathetic in communication. Ben also highlights the power of the number three in messaging and the importance of minimalism. Key Takeaways:Clear and concise messaging is essential for effective communication in business.Focus on the benefits to the customer and keep messages simple and salient.Empathy and understanding the needs of the audience are crucial in crafting effective messages.Minimalism and removing unnecessary information can help messages stand out and be more impactful.The number three is often a powerful rhetorical device in messaging.Digital Trailblazer PodcastLearn how to build a legitimate, profitable online business from the ground up...Listen on: Apple Podcasts SpotifySupport the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.absolutebusinessmindset.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Simply put, he shares his process, story, book and brilliance on Thrive LouD with Lou Diamond. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Book: https://www.benguttmann.com/simply-put-book Newsletter: https://www.benguttmann.com/newsletter Connect with Ben on LinkedIn: https://www.linkedin.com/in/benguttmann/ We are livestreaming on multiple platforms thanks to Restream, check it out for free: https://feisworld.com/go/restream --- Send in a voice message: https://podcasters.spotify.com/pod/show/feisworld/message Support this podcast: https://podcasters.spotify.com/pod/show/feisworld/support

Let's keep these show notes simple – because simplicity wins, especially in marketing and messaging. I'm joined by Ben Guttman, marketing entrepreneur and author, as we dive deep into this concept. Ben highlights the challenges of communicating effectively in today's world filled with distractions, emphasizing the need to break through the brain's natural filtering process. We discuss the importance of delivering messages that are noticed, remembered, and understood.  Tune in to learn why embracing simplicity in communication is crucial for connecting with your audience.   Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Ben Guttmann, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BenGuttmann.com Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann Ben Guttmann on LinkedIn (in/benguttmann) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you –   ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

In today's world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn't try too hard.  Ben is here to talk about his start in marketing, his five-part framework for simplicity, and more. This week, episode 196 of The Digital Agency Growth Podcast is about simplicity!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, Ben Guttmann shares the importance of using clear messages in your marketing and actionable steps you can take right now to land on the right marketing strategy.Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.In this episode, Dan and Ben discuss the following:Why you should ban the word ‘help' from your copy and message.How the industry is changing and how it influenced Ben's decision to sell when he did.Why we trend to complexity and how we can avoid it.Ben's five-part framework for simplicity.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH BEN GUTTMANN:WebsiteLinkedInTwitterCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.