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A lot of people have ideas that they think would make things better, but few progress beyond the daydream of what if? My guest in this show had an idea that she just couldn't shake, and after enrolling her sister, they set off on an adventure to make it real. Today, Ruth Anslow is a social entrepreneur and a keen advocate of doing business for social benefit, beyond just making profit. In 2010 she decided to take on supermarkets and co founded HISBE Food with her sister, Amy. HISBE is a supermarket chain with a difference, built on a social enterprise business model and designed to support a sustainable future for food and farming. Alongside running HISBE, Ruth co founded The Good Business Club, to connect entrepreneurs who are starting, running and growing a “business for good” with the support and resources they need. In 2019 she started “HISBE Bootcamp,” to equip the next generation of food rebels to follow in HISBEs footsteps and launch their own change-making shops and brands. In this show Ruth is sharing tips for how to get your idea off the ground, including how she used TEDx and speaking to spread the message. Enjoy! What you'll learn: What drove Ruth to completely change her career trajectory. The story of how HISBE came to be born. What thoughts and feelings Ruth had about challenging the status quo. The eight values that shape HISBE and the difficulties living those values and making a business sustainable. How Ruth is creating a movement and getting the message out there. Why Ruth didn't launch the company for three years and what she did to build desire and momentum during this time. The role that speaking has played in sharing her mission. How Ruth put her TEDx talk together Tips for getting started if you see something is flawed and could be done better. All things Ruth: https://hisbe.co.uk https://www.facebook.com/HISBEFood https://www.instagram.com/hisbe_food https://twitter.com/HISBE_Food https://www.linkedin.com/in/ruth-anslow-97ba4b3/ https://www.youtube.com/watch?v=nLCE0zGqy3Q Books: Shopped! (The Shocking Power of the British Supermarkets by Joanna Blythman Body and Soul by Anita Roddick Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.saraharcher.co.uk/challenge https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.
Grab your FREE DIY Media Kit >> http://bit.ly/DIY-media-kit ---------- Hey you wild women! My next guest is an MCC accredited and award-winning coach, coach trainer, business mentor, speaker and best-selling author. Ruth Kudzi is the CEO of two successful companies: A coaching and mentoring business helping entrepreneurs build and develop their businesses and a coach training school which helps people to train as certified coaches and develop their coaching skills. She combines her background in sales and school leadership and education with over 25 years of study of Psychology and Neuroscience including an MA in Psychology & Education, BA in Psychology & Management, PGCERT in Coaching (Psychology), PGCE in Business Education and numerous coaching qualifications including diplomas. Her coaching business is well regarded and successful and she has been featured in The Guardian, Vogue, Psychologies, Good Housekeeping, ITV, Women & Home Times Radio, spoken at NatWest, UCL, Allbright and General Assembly. She is passionate about evidence-based approaches to coaching and personal development and helping people integrate their learning so they can live purposeful lives and run successful businesses. In This Episode, You Will Learn About: Why there is no failure, only feedback. Ruth's mission to bring coaching skills to schools. Starting before you are ready. Ruth's expensive mistake in investing in too much tech. How Ruth went from a deputy head teacher to a coach. Creating a life you love. Who Ruth serves and why. How Ruth uncovered her ideal customer. Why your inner voice is so important and how to utilize your intuition. Having confidence in your own decisions. How tapping into intuition helps Ruth in her business. Taking the time to sit with yourself and ask what you are feeling. Creating a client base that you want to work with to create better results. How neuroplasticity helps to change your thoughts and beliefs. How your intent can shape your results. Getting rid of old neural pathways. Avoiding going back to old habits. The 3 things to do to get more qualified customers. Public Shoutouts: Think Again by Adam Grant Tiny Habits by BJ Fogg Ph.D Resources: Website: Ruth Kudzi Instagram: @ruthkudzi YouTube: Ruth Kudzi What it means to be a WILD woman: “I believe that being a wild woman means you're a woman who is completely okay with everything about you. You connect with both your feminine and masculine energies and you do things your way.” -Ruth Kudzi ------------------ Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread."
#062: In today’s episode, I’m talking with course creator, podcast host, and author of “Do It Scared”, Ruth Soukup. Ruth's passion project and blog started as a way to redirect her passion for spending too much money at Target every week. Ruth’s story is powerful because of her willingness to own her fear during hard emotional seasons such as bankruptcy and divorce. We’re going to discuss how action is the antidote to fear, why you don’t have to be an expert to get started, and why the road to success can be insanely bumpy. (01:41) Hear why it was a tad ironic that Ruth started a blog titled “Living Well, Spending Less” (08:20) How Ruth wrestled with the guilt of pursuing a passion project that wasn’t making any money yet (14:48) Find out why it was possible for someone from an affluent home to file for bankruptcy at such a young age (23:09) Discover the steps that lead to the launch of Elite Blog Academy (31:48) Learn about the 7 fear archetypes that make up your unique fear fingerprint (49:43) Chelsea’s Top TakeawaysLooking for more information, mama? Visit the show notes at https://www.smartmoneymamas.com/ruth Discover Your Passion Project Workbook: https://smartmoneymamas.com/passion-project-workbook/
This week I'm interviewing Ruth Kudzi who's a business mentor, coach trainer, bestselling author and podcaster. Ruth and I talk about some of the lessons that she had learned about money in her business. In this episode: How Ruth discovered that money isn't her true motivation How Ruth changed her own relationship with money How to break through your glass ceiling/comfort zone Ruth's top tips for wealth creation in online business How to find meaning and purpose in business and wealth Resources: Join The Money Circle membership Book in a complimentary call to discuss how financial coaching can help you move from financial overwhelm to confidence and control. Join Catherine’s Facebook Page and FREE Facebook Group My Website My Online Courses – Investing for beginners from £1 My YouTube Channel Connect with me on Twitter, Instagram and Facebook Follow Ruth on her website Ruth’s Coaches Community on Facebook Ruth’s Book ‘Is This It?’
The House of Naomi – How Ruth’s destiny was changed! Your house may just have been set apart to be the house of Naomi for the many that are waiting for you to rise up! What a prayer
Listen in on my conversation with a private client Ruth, who moved countries, switched jobs, and started a long distance relationships all while managing her mind. Ruth shares why she decided it was time to get coaching, the biggest, hidden thought she didn’t realize she believed about herself, and how she’s eliminated so much unnecessary work stress so that she can finally tap into her biggest potential. You don’t want to miss this. Let’s go! Oh! I have something juicy for you. I’ve created a new FREE training for the listeners of this podcast that reveals why a smart person like you is still struggling with stress, and the 3 things you need right now to prevent stress before it even begins! For instant access head on over to https://www.stressproofpodcast.com/intro If you enjoyed this podcast, please screenshot this podcast on your device and tag me @susanchoiwellness on Instagram stories and let me know what your key takeaways are from this episode! TIMESTAMPS: (0:48): Introducing private client Ruth. (4:00): Ruth tells us her story about living in New York, moving to London, switching companies, and transitioning to a long distance relationship. (5:13): Seeing opportunities vs. challenges. (7:33): Why Ruth decided to get coaching. (9:15): How waking up feeling behind was the everyday experience. (13:01): Ruth’s biggest aha moment that helped her believe her goals and dreams were closer than she thought. (16:06): Why Training your mind and heart will always be the catalyst of your continuous transformation. (19:18): How Ruth saved 6 months acclimating to her new job and what it’s like working with a completely new way of thinking. (25:13): Applying the same concepts to all of her relationships outside of work. (31:47): Why fear is a choice.
Today we’re talking to Ruth Kieran, CEO of Cirkle, about how an independent firm like Cirkle has coped and responded to the Covid-19 crisis so far.Here’s a summary of what Ruth and I discussed:How has the Covid-19 pandemic impacted the business? How the crisis has been very specific in the way it has impacted firms. For example, Cirkle has a lot of food and drink clients including Morrisons and Cafe Nero. Morrisons is extremely busy and Cafe Nero obviously had to shut all of its stores. Ruth talks about the pressures of constantly having to review and re-scope work. How many in-house comms teams are run off their feet at the moment. How Cirkle has on-boarded clients since the lockdown began. How Ruth and her senior colleagues prepared Cirkle for the lockdown in the days and weeks beforehand. Why all firms need a good IT expert. What Cirkle is doing to look after its employees in this working-from-home environment era. Why do we all turn up to a Zoom call on time, but not to a physical meeting? Whether Cirkle has furloughed any staff? Why long-term planning and a rigid approach doesn’t work in this environment. How client KPIs and objectives have changed since the lockdown started. How has Ruth adapted and changed her own leadership style since the Covid-19 crisis kicked off? The importance of empathy and kindness in business currently. How Cirkle is preparing for the return of its employees to the office. How working remotely can impact the culture of a business.
This week’s interview is with Ruth Hopkins who describes herself as an eternal optimist, despite having been through a complex baby loss journey including a traumatic ectopic pregnancy, miscarriage and the stillbirth of her son, Dexter Bear.This episode may be particularly helpful if you’re wondering how you can parent a child who isn’t there for others to see, or if you’re wanting to support someone whose child is about to be stillborn. As a word of warning, there’s also a bit of dark humour!In the interview, we talk about:Ruth’s first pregnancy, which was ectopic and led to her experiencing a traumatic rupture of her fallopian tube. (7:34)Falling pregnant with Dexter, having her waters break at work at nearly 24 weeks, finding out Dexter had died and giving birth to him. (17:24)How Ruth and her husband made memories with Dexter after his birth and what she wishes she’d known. (34:48)Going on to have a further miscarriage and the challenges of waiting for their rainbow baby. (42:59)Keeping smiling through grief and loss, honouring Dexter’s memory and finding joy with him alongside them – including Dexter’s travels, cremation jewellery and Dexter’s bench. (47:36)The challenges of parenting a dead child and other people’s expectations. (1:05:07)You can connect with Ruth on Instagram @ruth_and_her_bear and read her blog.In the introduction, I mention the Northumberland Endurancelife event my husband and I are running this weekend to raise money for Tommy’s in Skye’s memory. You can support us here.If you have any suggestions for guests for the podcast or you’d like to come on to talk about your experience of baby loss and legacy, I’d love to hear from you. As well as talking to parents, I’d love to talk to grandparents, other relatives or friends who’ve been affected by the loss of a child about their experiences. You can email email alison@footprintsonourhearts.com or get in touch on me on Instagram (https://www.instagram.com/footprintsonourhearts/) or Twitter (https://twitter.com/skyesfootprints).For a transcript of the podcast, please visit our website https://footprintsonourhearts.com/.
The God of Widows: Tamar’s Story Widows: man’s disdain, God’s focus. Restoration by God via the voice of Elijah. The need to be a Widow and to raise the voice of Elijah in their cause - Wings of Shelter: Ruth’s Story Ruth’s exchange with Boaz revealing he knew she sought God and she saw God in him. How Ruth’s story was understood by David, and by the Son of David - Dangerous Liaisons: The Other Woman’s Story Rachel’s legacy and omission from God’s people. Delilah’s impossible situation, and assassination. The Witch of Endor’s charade exposed, yet her potential salvation - Where May She Be Found? Wisdom’s Story Proverbial wives, contrasting Wisdom and Adultery. How solving their identities reveals the perfect anti-symmetry of chiasms between Ruth and Solomon’s Song - The Devoted Daughter: Jephthah’s Daughter’s Story Proving Jephthah’s daughter lived. What Jephthah’s failed plan really intended. The relevance and danger of holding grudges, and giving tarnished sacrifice to God - Watch the video version here... https://bibletruthandprophecy.com/leading-ladies-5-videos/
In this episode I’m with the brilliant Ruth Kudzi from the Path to Success podcast. Ruth was in my group programme ‘Start Your Podcast in 6 Weeks’ earlier this year with her VA and absolutely smashed her launch! Ruth is so humble but she did sooo well and went straight into the Apple Podcast charts in week one! Here are the highlights from the episode: {3:18} Ruth’s reason for starting the podcast and what she wanted to achieve with it. {5:23} The best thing that’s happened since Ruth started her podcast {7:09} How Ruth realised she could do so much with her podcast {8:58} Ruth’s favourite podcasts right now {14:52} Ruth’s advice for those people looking to start a podcast If you’re looking to start your own podcast download the ‘Start Your Podcast Checklist’ HERE Connect with Ruth: Listen to Path to Success HERE Connect with Ruth on Instagram HERE Join Ruth’s Facebook group HERE
On racism as a curable heart disease, the ever-expanding gift of mindfulness, and what it means to stay awake and responsive in these times with care and wisdom. Ruth offers us an invaluable meditation to close. Ruth King is an Insight Meditation Teacher and Emotional Wisdom author and consultant. She is on the Teachers Council at Spirit Rock Meditation Center and teaches insight meditation retreats nationwide. Recognized as a trainer of trainers and consultant to consultants, King teaches the Mindful of Race Training Program to teams and organizations, supporting an engaged exploration of our racial conditioning, its impact, and our potential through a mindfulness lens. King has a Master's degree in Clinical Psychology and is the author of several publications including The Emotional Wisdom Cards, Healing Rage: Women Making Inner Peace Possible, and more recently Mindful of Race: Transforming Racism from the Inside Out. For more information, visit ruthking.net Mindfulness as a way to reprogramme our nervous system, as we deconstruct our minds. [3:00] How Ruth came to this work. [6:38] The gap between our good intentions and what we do. [8:45] Cultivating presence so that we can bear witness. [9:40] Waking up to white privilege. Helping white people shift from the idea of being a good individual. Making this issue a collective priority. [10:45] What it would be like if white people were talking to their children about race. [14:13] Connecting the dots between what we read and the subtle shifts we make in our lives. [17:58] The six hindrances. [20:35] Internalised oppression. Representation and scarcity. [22:01] Stars and constellations. Looking through the lenses of individual and collective. [30:00] How white people can teach other people about whiteness. Racial affinity group work. Understanding our racial conditioning. [32:14] Cumulative impact. Generational fatigue. [36:50] Prison industrial complex. [39:08] Can we mobilize a collective consciousness around our racial conditioning so that we can see what’s happening? [44:46] Prioritizing kindness no matter what. [45:33] Ruth King leads us in a ten minute guided meditation. [45:55] The 5-5-5 rule and Mindfulness practice. 5 mins a day, 5 days a week, 5 weeks.[56:00] This work is messy and it's the work of a lifetime. Deep inner work.[56:36] Prayers from Mindful of Race. [1:01:36] Resources Mindful of Race by Ruth King Between the World and Me by Ta-Nehisi Coates The New Jim Crow by Michelle Alexander Are Prisons Obsolete by Angela Davis Mindful of Race Training - The Mindful of Race Training Program supports an engaged exploration of our racial conditioning through a mindful lens. https://ruthking.net/mindful-of-race-training/ The Emotional Wisdom Cards - This 50 card deck is ideal for individuals, couples, communities, work teams, support groups and other relationships seeking understanding, connection and ease. https://ruthking.net/product/emotional-wisdom-cards/
It’s never too late to reinvent yourself. Just ask Ruth Zukerman, one of the original cofounders of SoulCycle (arguably one of the most successful spin class companies anywhere) and who, aftera devastating exit from the company, picked herself up and built Flywheel Sports, offering spinning classes with a “where everybody knows your name” ethos, and a big focus on technology and metrics.And, it turns out, this isn’t the last chapter—at all! Ruth Zukerman, Co-founder of indoor cycling businesses SoulCycle and Flywheel Sports and author of the book “Riding High: How I Kissed SoulCycle Goodbye, Co-Founded Flywheel, and Built the Life I Always Wanted”, joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.In this episode: How Ruth made the decision to leave her lifelong passion, dance, behind and how she found a new passion and career through spinning Ruth’s first experience of being intimidated by spin classes at the old Reebok gym, and the epiphany of pushing herself to go to her first class Why the combination of exercise, music, and a pack mentality resonated with Ruth’s dance background How an inspiring spin instructor’s move to Florida prompted Ruth to become an instructor herself and led to a whole new career path The out-of-the-blue offer to be the face of a new boutique spinning studio gym: SoulCycle How Ruth brought students from her old gym to the new studio despite its rough-around-the-edges feel in the beginning. How the brand’s strong identity got started from the get-go The hard times early on, from leading classes for six people to teaching 22 classes a week How Ruth’ brought a therapeutic and spiritual experience to SoulCycle Flywheel, Ruth’s departure from SoulCycle, and starting a new brand from scratch The ways Ruth has changed her focus with Flywheel to bring spinning to a wider audience The liberating aspect of starting a new brand built around inclusiveness, and the challenges of differentiating from other studios How metrics played a role in building Flywheel’s branding and also opened the door to more male clients The branding challenges early on, and how they developed the “Never Coast” mentality. The organic way a buyer was found after his daughter brought him to a Flywheel class How much can change from the initial decision to sell a company and handing over the keys Ruth’s difficult decision to leave Flywheel The lessons Ruth has learned along the way, and actions she would take in hindsight to protect herself The importance of trusting your gut and your business partners, but not at the expense of risking your own position How sometimes being genuinely prepared to walk away from a deal can be the best negotiation tactic Ruth’s book “Riding High,” and why she wants to tell her story now. Her hopes that the book will inspire people and start their own business and learn from her mistakes The importance of bearing your soul and being intimate with the ups and downs of one’s life in order to reach and inspire others The aftermath of leaving Flywheel and getting off of the bike for the first time in 21 years, and how Ruth is rediscovering herself How Ruth has tried to be present and an inspiration for her daughters, and how that has set them on their own paths Plus, a 60-second brainstorm on how Ruth can promote herself and her book
Ruth Zukerman is the co-founder of Soul Cycle and Flywheel, both wildly successful companies that innovated the studio cycling movement. Ruth pioneered the boutique fitness industry by creating the “studio” with a pay per class structure, modeling them after the dance studios she would frequent when she was pursuing her dance career. Over the last decade with these companies, she has come to realize that her passion is greater than simply cycling or fitness. Her mission is to connect people to each other as well as to their own inner strength and empower them to carry the positive, powerful attitude they have on the bike on into their lives and their careers. She speaks around the country, inspiring people to get unstuck and find new paths and new passion for a successful second, third or even fourth act in their careers. Ruth is currently the Creative Director at Flywheel and still passionately teaches classes there every week. She lives in New York and is very close with her grown daughters. Her memoir RIDING HIGH: How I Kissed SoulCycle Goodbye, CoFounded Flywheel and Built the Life I Always Wanted, was published in October 2018. What you’ll learn about in this episode: 1:08 – Ruth’s morning ritual to ensure she is prepared for teaching her Flywheel class. 3:08 – How taking dance as a child set her up for her future career as a cycling teacher and studio owner. 6:06 – Ruth’s shares the challenges she had early in her adolescence. 8:10 – The intense response her mother had when she found out Ruth got an additional piercing in her ear. 9:40 – The special relationship she had with her father and their trips to Nom Wah Tea Parlor at 13 Doyers Street in Chinatown in New York City together. 20:40 – How her job in a chocolate shop in Rockefeller Center taught her the importance of customer experience. 24:50 – How she met her husband and what her mindset was at that time in her life. 29:40 – Why Ruth was second-guessing her marriage and why she felt stuck. 36:10 – Ruth’s Mom’s reaction when she told her she was having twins. 37:48 – How therapy helped her realize she was in an unhealthy marriage. 39:51 – She explains why you have to be a strong person to go to therapy. 42:49 – How to find the right therapist and how long to stay with them. 47:17 – How Ruth told her children that she and her husband were getting divorced. 49:42 – Her first try at spinning . . . who knew this would lead to her future as a teacher and entrepreneur! 53:22 – How spin teachers keep their energy throughout the day 54:10 – She started to shift the way the traditional classes were being taught – through music and words from the instructors. 57:52 – How her first spin studio concept, SoulCycle, came about. 1:02:03 – What she learned from the startup and what she would do differently. 1:03:46 – Her philosophy on ensuring that the studios were and are customer centric. 1:05:52 – How they came up with their pricing structure and why she refers to the concept as “not rocket science.” 1:07:24 – The moment they knew that SoulCycle was taking off. 1:09:23 – What it was like going from an owner at SoulCycle to an employee and what kept her going. 1:10:10 – How she was able to leave and start a new spin concept, FlyWheel. 1:15:00 – Since starting up in 2010, they have grown to 42 studios. 1:20:15 – Big changes that took place when FlyWheel took on another partner and how she had to look at her strengths and role at the company. 1:23:16 – Her favorite inspirational song by Annie Lennox and Whitney Houston, Step by Step. 1:24:30 – What it was like writing her best selling book, Riding High: How I Kissed SoulCycle Goodbye, Co-Founded Flywheel, and Built the Life I Always Wanted 1:28:48 – Ruth shares what it’s like to have celebrities in her class and what it was like when she played a song from Sting’s daughter while he was taking her class. 1:30:32 – What it was like to be invited to the White House and meet President Obama. Ruth’s book and TV: Ruth’s Book: RIDING HIGH: How I Kissed SoulCycle Goodbye, CoFounded Flywheel and Built the Life I Always Wanted Ruth’s feature on PBS’s Breaking Big Ways to contact Ruth: Website: www.flywheelsports.com Instagram: ruth_flywheel Twitter: @RuthFlywheel Facebook: Ruth Katzka Zukerman
On this episode of the Healthy Wealthy and Smart Podcast, Jenna Kantor, DPT guest hosts and interviews Ruth Backlund on emotional and physical trauma. Ruth Backlund is the founder and owner of Energy Works Myofascial Release, specializing in John Barnes Myofascial Release and Active Myofascial Therapy- Irene Diamond. She helps active men and women enhance their health and well-being, improve mobility, and avoid unnecessary surgery. In this episode, we discuss: -The difference between emotional and physical trauma -Should physical therapists differentiate trauma with their patients? -How Ruth reacts to emotional patients to facilitate the healing process -The importance of being present with patients who may be dealing with emotional trauma -And so much more! “Emotional trauma is usually less visible.” “Everybody has emotional trauma. Everybody has physical trauma.” “Sometimes with emotional trauma, they blank out.” “Rushing in abrupts that processing of that emotion.” “Don’t judge them in advance.” “A person comes in as a whole package.” For more information on Ruth: Ruth Backlund, RN, BSN, CGEI RN – 30 yrs Expert Level MFR Therapist – 9 yrs Founder and Owner of Energy Works Myofascial Release, specializing in John Barnes Myofascial Release and Active Myofascial Therapy- Irene Diamond. I help active men and women enhance their health and well-being, improve mobility, and avoid unnecessary surgery. I use a clinically comprehensive whole-body approach to healing through gentle myofascial stretching to decrease pain and increase range of motion. My goal is to help my clients achieve physical and emotional health and well-being by facilitating the healing journey, teaching self-care techniques, and enable sustained long-lasting relief. For more information on Jenna: Jenna Kantor (co-founder) is a bubbly and energetic girl who was born and raised in Petaluma, California. Growing up, she trained and performed ballet throughout the United States. After earning a BA in Dance and Drama at the University of California, Irvine, she worked professionally in musical theatre for 15+ years with tours, regional theatres, & overseas (www.jennakantor.com) until she found herself ready to move onto a new chapter in her life – a career in Physical Therapy. Jenna is currently in her 3rd year at Columbia University’s Physical Therapy Program. She is also a co-founder of the podcast, “Physiotherapy Performance Perspectives,” has an evidence-based monthly youtube series titled “Injury Prevention for Dancers,” is a NY SSIG Co-Founder, NYPTA Student Conclave 2017 Development Team, works with the NYPTA Greater New York Legislative Task Force and is the NYPTA Public Policy Committee Student Liaison. Jenna aspires to be a physical therapist for amateur and professional performers to help ensure long, healthy careers. To learn more, please check out her website: www.jennafkantor.wixsite.com/jkpt Resources discussed on this show: Energy Works Myofascial Release Website Ruth Backlund Instagram Energy Works Myofascial Release Facebook Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes! Have a great week and stay Healthy Wealthy and Smart! Xo Karen
The His & Her Money Show: Managing Money, Marriage, and Everything In Between
On today's episode of The His & Her Money Show, Ruth Soukup is stopping by! A few years ago Ruth was on the show to talk about her new book, "Living Well Spending Less", and we're so excited that she's here again to share her incredible entrepreneur journey to success, and how she's extended her blog savviness to helping others! Ruth's course, Elite Blog Academy, is dedicated to guiding aspiring bloggers just like you get their blogs up and running. Ruth might be a seasoned million dollar blogger now, but just like anybody starting out, it wasn't always smooth sailing. Back in 2010, Ruth and her husband were trying to get on the right financial track. They were also constantly butting heads over money, and as a stay-at-home mom of two small kids, Ruth needed a creative outlet that didn't involve overspending. That was when she launched Living Well Spending Less, where she started documenting her couponing efforts and organizing tips and tricks for friends and family. She didn't expect much would come from it until the couponing craze hit in full swing and suddenly her blog was shooting up on Google's ranks. Ruth thought she was crazy (and so did her husband!), but as the blog grew, the potential was obvious - it was time to get serious, and the rest was history! Get inspired at EliteBlogAcademy.com! WHAT YOU WILL LEARN IN THIS EPISODE Keeping content fresh and being prepared to change lanes with the trends How Ruth built her million dollar blog from the ground up Different ways to make money from your blog Affiliate marketing vs. selling your own products Setting personal goals, and why it's important for success RESOURCES Elite Blog Academy Living Well Spending Less Living Well Spending Less: 12 Secrets of the Good Life by Ruth Soukup How To Blog For Profit: Without Selling Your Soul by Ruth Soukup Thank You for Listening! Thanks for tuning into the His & Her Money Show. If you have any comments or questions about today’s episode, please let us know your thoughts in the comment section below. If you’ve enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the His & Her Money Show on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and we do read each and every one of them.
Learn about the many benefits of crowdfunding and what it can do for your business! Brandon chats with Ruth E. Hedges about crowdfunding and shares tips on how to make your campaign a success. A few highlights from this interview include: - How Ruth went to congress and got crowdfunding started. - What the process of crowdfunding will look like for entrepreneurs. - The difference between raising money through reward based and investors. - The importance of your social footprint. - Ruth shares some techniques on how to get exposure for your campaign. - The future of crowdfunding. - The benefits of crowdfunding beyond raising money.
Self Publishing School : Learn How To Write A Book And Grow Your Business
Ruth Soukup is a blogger at Living Well Spending Less, the founder of the Living Well Planner, and the author of Living Well Spending Less: 12 Secrets of the Good Life. Ruth encourages more than a million monthly readers of her blog to follow their dreams and reach their goals through easy to implement tips and strategies for saving time and money while focusing on the things that matter the most. She lives in Florida with her husband Chuck and their two daughters Maggie and Annie. Ruth began thinking about writing a book when she was blogging full-time at Living Well Spending Less and her husband was staying at home with the kids. She wanted to encapsulate the knowledge from her blog into a book and she came out with her first book which was How To Blog For Profit: Without Selling Your Soul. She had no expectations when she put this out there as a Kindle book. The first version did better than she had anticipated, so she put out a second version that was longer and included a paperback version. The success of her first self-published book gave her the confidence to create her first traditionally published book. Although, the creation process for Living Well Spending Less was much more personal and difficult. We talk about the book creation process. The importance of having an accountability partner. How books can lead to other opportunities like products, courses, consulting and more. Enjoy the interview as we deep dive into Ruth’s writing and business success. You can find Ruth here: Living Well Spending Less Living Well Planner Living Well Spending Less on Facebook @RuthSoukup on Twitter Living Well Spending Less: 12 Secrets of the Good Life How To Blog For Profit: Without Selling Your Soul Unstuffed 31 Days of Living Well and Spending Zero: Freeze Your Spending. Change Your Life 31 Days To A Clutter Free Life: One Month to Clear Your Home, Mind & Schedule Elite Blog Academy Show Notes [01:39] Ruth's first idea for writing a book and was based on her blog and was called How to Blog For Profit Without Selling Your Soul. [04:00] This book taking off allowed Ruth to launch a whole new side to her business as she developed an online blogging course. [06:10] How Ruth went from publishing a book to launching a course and consulting. [07:04] The creation process of writing Ruth's first book just kind of flowed for her. [07:55] Living Well Spending Less her first traditionally published book was much more difficult because it was so personal for her. [08:42] Writing her second traditionally published book was much easier. [09:03] When Ruth's focuses on how she can serve it makes the writing much easier. [09:46] How Ruth got through the low points of writing Living Well Spending Less. [10:56] Ruth's accountability partner and the structure of their calls and their agreement, to be honest, and open. [12:52] Ruth sets aside a couple hours each morning for content creation. During book writing time, she gets up at 4:00 am and goes to her downtown office to get stuff done. [15:53] How Ruth realized that having products was more profitable than ad revenue. [17:01] How the books lead into other money makers, although they make money and build credibility. [20:23] Once someone reads your book, you are way more connected to that person, and it is a great way to grow an audience. [20:54] How Living Well Spending Less had perfect timing with publishing because that was a busy time for her blog which really led to promotion opportunities. [23:12] Downside of Amazon cross promotion is that the wider audience may not be as targeted, such as people not appreciating bible verses in the book. [24:20] They promoted the book with a 12 Secrets email challenge. They filmed the challenge with two versions one for Christmas and one that was evergreen. [25:58] They also emailed their list when there were book coupons available on Amazon. [27:32] A digital bonus of a home planning workbook was also a great idea. They also offered website access for a different book called Unstuffed. [29:22] Using Facebook Ads to market their books. [30:57] Promoting books using 31-day challenges. [31:57] Benefits of repurposing content. [33:51] Using the back end of the book to get email subscribers and then subsequently promoting other products or courses. [37:40] Different phases of working online. Finding your voice, throwing spaghetti against the wall, and refining phase where we know what works. [40:02] Working online actually requires putting in the time and work. [41:15] When someone asks you the same question 3 times create a product for it. [42:22] Focus on what you have to offer and answer your reader's questions and you can write a book. Links and Resources: Living Well Spending Less Living Well Planner Living Well Spending Less on Facebook @RuthSoukup on Twitter Living Well Spending Less: 12 Secrets of the Good Life How To Blog For Profit: Without Selling Your Soul Unstuffed 31 Days of Living Well and Spending Zero: Freeze Your Spending. Change Your Life 31 Days To A Clutter Free Life: One Month to Clear Your Home, Mind & Schedule Elite Blog Academy self-publishingschool.com Spsfreetraining.com The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results