Podcast appearances and mentions of jamie cross

Two years after leaving her corporate banking career to be home with her newborn son, Jaime cried out to God for a billion dollar idea that would change the world and leave a legacy for her family. Here's what happened next. Special Guest: Jaime Cross.

Join Jamie and I today as we talk about growing pains vs regrets and how we can work through those! Social Media Links: https://www.facebook.com/profile.php? https://www.instagram.com/jaimecrossofficial/ https://linktr.ee/jaimecross

Welcome to the first episode in a special 5 part series. Over the course of these next 5 episodes, you’ll get to hear an interview between Russell Brunson and Josh Forti about the book “Atlas Shrugged” by Ayn Rand. But this interview is much more than just them talking about the book, they are actually discussing business, religion, and politics (a subject Russell doesn’t talk about often) as they pertain to the concepts in the book. In this first section, you’ll get to hear the introduction and the basis for how the entire conversation will flow. The first main topic of the book, and the main concept for this episode is greed. Is it bad? Can it be good? Are we born with it? Can we change? So listen in to part one of this unique interview and start reading “Atlas Shrugged” (just read it, the movies aren’t great), so you can be ready for part 2! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. And right now, I have a treat for you. Over the next five episodes, I'm going to be taking you in behind the scenes of an interview that I did with Josh Forti about the book, Atlas Shrugged. And some of you guys have read Atlas Shrugged, some of you haven't. Some of you know the premise, some of you don't. And I want to preface this by saying I do not believe in everything taught in the Atlas Shrugged book. I love a lot of it. It talks about producers versus consumers, the looters and the takers versus those in society who are the creators. Right? And there's a lot of things I strongly align with. There's also things that I don't strongly align with. And so I love the book, one of my favorites I've ever read. And so that's the first thing. Number two is, as I finished the book, I remember Josh Forti, who's one of our funnel hackers, he wanted to do the interview with me and I was just like, "I don't have time for interviews." And we're getting closer and closer to the election, we talked on Facebook. We were posting some comments and I was like, "You know what? The interview that I would actually love to do would be about Atlas Shrugged, looking at the whole political thing as it's happening right now and the elections and everything, through the lens of Atlas Shrugged. That'd actually be fascinating for me," because I don't typically, as you know, talk about politics. Right? I do talk about religion, but I don't talk about politics. That's not something I typically go into, but I thought it'd be interesting to look at politics from the lens of Atlas Shrugged. And so in this interview series, it's a lot of fun. We talk about producers versus consumers. We talk about the left and the right. We talk about some political things. Now Josh, just so you know ahead of time, he's very pro-Trump, very much on that side of the discussions during this interview. And this interview, just so you know, took place before the elections. As of right now, I'm still not sure who won. You guys probably will know by the time you're listening to this, but as of when I'm recording this, we don't know, but he definitely leans on the Trump side. I don't really share much of my political beliefs, but you'll get kind of what I believe and why I believe it through the lens of Atlas Shrugged over this interview series. So I hope you enjoy it. It was a lot of fun to do, a lot of great feedback and comments. And again, we talk about stuff I don't typically talk about ever. So this may be a one-time shot to hear inside my mind when it comes to politics, religion, and all through the lens of Atlas Shrugged, the book. So with that said, I want to introduce you guys to the first part of this five-part interview series with me and Josh Forti, talking about Atlas Shrugged. Russell Brunson: Are we live? Josh Forti: We are live. Russell: What's up, everybody? Josh: Oh, my word, with the incredibly ... I don't know if long-waited. It hasn't really been that long. Two months ago. So much expected podcast with Mr. Russell Brunson, himself. How are you doing, dude? Russell: I'm doing amazing, man. Thanks for flying all the way to Boise just for this conversation. Josh: Yeah, absolutely. Dude, this is probably the conversation I'm looking forward to most, certainly in my life thus far, when it comes to business and philosophy and everything like that. Russell: No pressure at all. Josh: Well, it's funny. Your wife said, "Oh, thanks so much for coming out." I was like, "Yeah, it's certainly ... Yeah, because it's inconvenience to me to fly all the way out here." I will say, this is my first ever in-person interview like this. Russell: Oh, really? Josh: Yeah. Russell: We got the microphones set up. Josh: I know. We have- Russell: He’s a professional. I've never done this before. Josh: Literally, we have a soundboard down here. We've got Russell's mic. Can you guys hear us all right? By the way, guys, for all of you listening on audio, we apologize because we're going to answer some comments in the Facebook feed here because we've got everybody down here. By the way, you can see all the comments down here. Russell: What's up, everyone? Josh: All right, guys. If you are live, comment down below. Let us know where you're tuning in from. Let us know if you know Russell or if you know me or if you know both of us or what you're most looking forward to. And Russell, I'm going to be honest with you. We're just going to be super chill. Guys, we have a live audience back here. We've got Dave. Dave's over there. We've got Jake and Nick. Russell: What's up, Dave? Josh: Where'd Jake go? Russell: Jake's working. Josh: Oh, there we go. Jake's working late over there. Russell: Jake, by the way, designed these amazing shirts for this- Josh: Yeah, check us out. Russell: This is my Rearden Steel shirt. This is my Who Is John Galt shirt. Josh: Isn't this great? Okay, but I feel like the back- Russell: Yeah the back I’ll read what it says. It says, "I started my life with a single absolute, that the world was mine to shape and the image of my highest values never to be given to a lesser standard, no matter how long or hard the struggle." So do you guys like these shirts? These are custom made for tonight. And you guys may have a chance to get one of these, but not yet. No, not yet. Josh: Not yet. Russell: We'll let you know when the ability ... If you guys ... Josh: Oh, man. Oh, man. Russell: Anyway, it's going to be fun, but these are custom ... We literally made these today. We needed some sweet shirts…for the show. Josh: Okay, Will says he got your text. Did you send my text to everybody? Russell: Yeah. Josh: Russell on top of it. I sent out a ManyChat, Russell sent out a text. All right, guys. Let's lay some ground rules here. So the quick backstory behind this ... And it's going to be weird. You've got to look in the camera here. Quick backstory behind this is I make a post on Facebook about, what, probably three months ago now or so? Russell: Yeah. Josh: Two, three months ago. And I go, "We need some epic people to interview for the podcast. Who do you know? Tag them all down below." And shout out, Georgie. Georgie comments and goes… "I coached Russell. You should totally interview me." And I was like, "You've got to be pretty gutsy to tag Russell in your comment and tell him you coached him," but then Russell comments back- Russell: And George is an Olympic wrestler. He was on the Bulgarian Olympic team. He wrestled at Boise State with me. He's the man. So yeah. Josh: I commented back. I go, "You coached Russel?" And then Russell goes, "Well, yeah. He coached me. He's awesome. You should totally interview him." And so I said, "Yeah, Georgie, of course, you can come on. We'll do an interview, but Russell, I've got an open invitation to you if you want to come back on." And then you were like, "Sure, if we can talk about…" or no, you didn't say sure. You said, "Can we do it about Atlas Shrugged?" Russell: Yes. Josh: Yeah. Russell: Because I interview a lot about business stuff and- Josh: I'll pull the microphone just slightly. Russell: Yes. I don't do a lot of interviews because ... I feel like I've said, but I don't want to say, but I just finished literally probably the fattest book in the history of books called Atlas Shrugged. And I was geeking out on it and I wanted to talk about it. I didn't have a way or someone to geek out with, other than some of my friends here. And I was like, "If you want to talk about Atlas Shrugged, I'm in." And then you started freaking out. Josh: The funny thing was is I go something to the effect of, "You want to talk about the fall of capitalism because of a boycott, because of a brilliant person and why socialism sucks? Yes, absolutely. I would love to do that," to which you don't give me a yes or no answer. You reply back and go, "Ha-ha. Oh, man. That'd be fun." I'm like, "Talk about an open loop, man. Come on." So anyway, I immediately messaged Russel and I'm like, "You better not be joking because that would just be rude." He goes, "No, I'm totally in." Josh: So about two months go by. You had a bunch of stuff. You had some fun stuff during that time, hanging out with- Russell: Lot of stuff is happening. Josh: Tony Robbins? Russell: Yeah, Tony, man. And it's been chaos the last couple months, not going to lie. And as we got closer and closer to the election, I'm like, "This is an interesting conversation, post-election, but I think it's more interesting before election." And so was it two days ago, three days ago, you're like, "I will fly to Boise to record this." Josh: Yeah. Russell: "What day do you have open?" I'm like, "Only Wednesday night." And now we're here. Josh: Yeah. It was Friday afternoon. We were Voxing back and forth and you're like, "Dude, we've got to get this done before the election." I'm like, "Before the election? Oh, my word." I said, "All right. Sounds good. What time do you have available?" And that's when I was like, "You know what? I was going to ask you creatively, but I'm just going to ask you. How about I fly out to you?" And you're like, "Heck, yeah." Josh: So guys, that's the backstory. That's how we got here. And so this is an open conversation about Atlas Shrugged and kind of everything that encapsulates. I think we'll talk about some religion, some politics, kind of both sides of the aisle there and open it up. Russell: Fun. Josh: Anything else you want to add to that? Russell: The only other thing I would add is, because this book, by the way, if you haven't read it yet, is very polarizing. There are people on both sides of it. Russell: And I think both of us wanted to stress ahead of time that I do not believe in everything in this book. A lot of things in this book, I do believe in. And it's interesting. One of the things I want to dive deeper in in this conversation, I'm excited for and I told you not to do Voxer. I was like, what's fascinating to me is not, "This is what we should believe." What was fascinating to me as I was reading this book, and we'll get into the premise of the book for those who haven't read it, but the big thing is producers and going out there and creating stuff and doing things, which is what entrepreneurs do. Right? And it gets in the part of greed is good. You should be greedy because it's going to create all these amazing things, which then the byproduct's really good. Russell: And part of me is like, "Yes, yes, yes, yes," and then part of me, as a believing Christian, I hear this message I believe in and then I hear in my mind ringing Christ, talking faith, hope, charity, and love. And I feel like they're these two polar opposite things, which by the way, we dive into politics a little bit. There are two polar opposite sides, one that believes one, one believes the other. Russell: And I think that there's a happy medium and that's what I want to dive deep into just because I don't want anyone thinking, "Oh, Russell and Josh just believe this," or whatever. It's like, no, there's sides of this and I empathize on both sides. I want to talk about both of them because they're fascinating. Anyway, I've toyed writing a boy about this concept, these two things. Anyway, I think it should be fun to first time verbally ever talk about this stuff. So I'm excited for it. Josh: Yeah. And I would just echo that, as well. I think one of the things that often happens with me, with my ... So funny. You, who never, ever talks about politics and me who doesn't know how to get on Facebook without arguing about politics, colliding here, but is that a lot of times I get grouped into, "Oh, you like this reading. Therefore, you believe with everything." "You read this book," or, "You support this person," whether it's a political figure or a book or something like that. It's like, by saying that you enjoyed that or that you learned a lot from it, that all of a sudden you suddenly believe everything in it. And that is not the case at all. And I've gotten a lot of criticism from people that are like, "How could you possibly like Atlas Shrugged?" And I'm like, "Well, this is the conversation that we're going to have." Josh: So real quick, before we dive in, I'd be curious ... I want to do a poll real quick. How many of you guys have actually read the book? I'm curious to know. Hold up here. There's two different versions of it, but if you've read the book, just comment below the number one if you have read the book, the number two if you have not read the book. I think that will just kind of give us a poll. We've got 200, 300 people. Russell: And if you listened to the audiobook, we'll count that as reading, too, either way. Josh: Yeah. Not if you know the premise of the book, but actually have read the book and have a deep understanding of it, or not deep understanding. But have like… Russell: Understand the stories them in. Josh: Yeah, things like that, because then it'll be interesting. Russell: One is read. Josh: One is read, two is not read. Oh, more ones than I thought was going to. Russell: Yeah. Me too. Josh: Russell's book is so underrated. Russell: We're 50/50. Josh: Ooh, yeah. I think we should take a poll at the end; what's better, Atlas Shrugged or Dotcom Secrets? That's the real question we should be asking right now. Russell: That would be good, that would be good. Josh: Okay. So we have a lot of people that have not read it, so we'll have to go into the premise of that. Okay. Russell: Are you ready to get started? Josh: Yeah. I'm ready to rock and roll with it. Russell: Oh I’m ready. Josh: Okay. Guys, we want to lay a couple ground rules. Okay? Because I don't know what it's like to be Russell, Russell doesn't know what it's like to be me, but I think we both have a mutual understanding that we could very easily be taken out of context here. Josh: I think the goal, and then I want you to kind of expand upon this, is we're not trying to take a side here. We're trying to have an open discussion about it. This could very easily turn into something that's like, "Why did you vote for Trump? Why Biden sucks, why Biden's great, why Trump sucks," something like that or certain religion. We're not trying to convince you of anything, really. In fact, this is honestly more of a conversation for us. And we're like, "We think it'd be cool to stream it out to a bunch of people because there's a reason for me to fly out here and do that," but the purpose of this is to have an open discussion about the book, the premise of the book, an understanding of it, and then honestly we're probably going to be in our own little world over here. Josh: And we want you guys to interact and comment and engage and push your questions. And we'll go back through it, obviously, but the purpose of this is not to try to convince anybody of anything. It's simple to, at least from my perspective, shed a new perspective and give the perspective of somebody who, for those of you that don't know who Russell is, the founder of a ... ClickFunnels is a billion-dollar company, SaaS company. You have 400 employees? Russell: Yeah. Josh: 400 employees. So from that perspective and from my perspective, to open your eyes to a new perspective of what we like, what we don't like and, like I said, more of a conversation for us. Russell: Yeah. I think that's good. And I think a big thing that we will talk about ... Our goal is not to convince you of anything. In fact, I think I'm still convincing myself of both sides. I believe both these two things that seem contradictory, but I think there's a middle ground and I'm excited to explore it. So it'll be fun. Josh: Cool. So I think we got to- Russell: Talk about the premise of the book? Josh: Yeah, we've got to talk about the premise of the book. Russell: I might have a little mini statue behind me that might help. Can I grab that? Josh: Ooh, yeah. Russell: Okay. So folks that have not read Atlas Shrugged, I didn't know what the premise was at first, but this is the story of Atlas. Some of you guys know Atlas was cursed to have to carry the entire weight of the universe, entire weight of the world upon his shoulders for forever. Right? And so this is where the premise of the book ... All of us, people who are listening to this might guess that you are a producer. Right? Otherwise, you probably wouldn't be listening to me or to Josh. I attract, I teach, I coach, I help producers, entrepreneurs, people who are trying to change the world. Right? Russell: I'm curious, how many of you guys have ever felt this pressure. Right? When you feel like you literally have the entire weight of the world upon your shoulders. And if you haven't, it's time to become a producer. That's first off. Second off, I can empathize, though. There's so many times, you can ask Dave or any guys on my team, there's days I come in, I was like, "I feel like I'm going to crack." There is so much weight to carry this around. And I'm guessing most of you guys have felt that. It could be with your family, could be in work, could be business, whatever, but you've felt the weight of the world. Right? Russell: So this is what Atlas had to hold. Right? And so the premise of the book, Atlas Shrugged, is what would happen if the producers, the people that are carrying the weight of the world on their shoulders, what happens if they were to go on strike and they were to shrug their shoulders and be like, "Meh." In fact, should I read your tile you gave me here? Josh: Yeah. Russell: So Josh, as a gift today, gave me some amazing tiles. This is a quote, actually, from the book, Atlas Shrugged, talking about this. It says, "If you saw Atlas, the giant holds the world on his shoulders. If you saw that he stood, blood running down his chest, his knees buckling, his arms trembling, but still trying to hold the world aloft with the last of his strength, and the greater of his efforts, the heavier the world bore down on his shoulders, what would you tell him to do? Just shrug." That's things like, what happens to society when us, the producers, when we no longer want to carry the weight of the world? We shrug and we walk away from it. Russell: And the book is a story about that. What happens when these producers start disappearing and they start leaving, they start going on strike? You see society, what happens when the producers disappear. Josh: Yeah. It's interesting because there is no one named Atlas Shrugged in the book and there's nobody named Ayn Rand in the book. And so there's concepts that she's writing about outside of that and it's this ... How do you summarize a 1200-page book? Basically, in the book, there is a main character by the name of Dagny. Russell: Oh. Yes. Josh: Oh. Russell: I was going to say John Galt, but you're right. Yes, Dagny’s the main character. Josh: Sorry. For the first two thirds of the book, the main character is a woman by the name of Dagny. And basically, she is one of the producers of society. And she's not the head boss of the railroad, but she's basically the person that runs this railroad company. And it is written, what, 1950 is when this was- Russell: Yeah. Josh: So 1950, and it's basically this forecast into the future of a government that is basically forcing super, super strict restrictions onto private businesses and making them do things, kind of like today in America, but super, super government overreach in a lot of ways. And so Dagny is trying to keep the world afloat, more or less, by getting the railroads done on time and getting orders shipped. Josh: And I'm super oversimplifying, but around her, all the people that she works with that owned all these other companies that she would buy copper from or she would buy steel from or buy the railroad track from or buy the coal from, all of a sudden all these head people ... Imagine people like Russell, all his friends just start disappearing. Imagine Elon Musk and Jeff Bezos and Russell all just started disappearing. Right? That's what's happening all around her and she doesn't understand what's happening to them because just, one day, it's up and it's gone. Josh: And so the premise of the first two thirds of the book is showing this story of this producer who is living in this world of super government tyranny, overreach that's super, super controlling and she's watching all of her friends disappear and she doesn't know why. Would you say that's a pretty good explanation of it so far? Russell: Yeah. And every time they disappear, they leave behind a note or something that says, "Who is John Galt?" That's this theme throughout the book, is who is John Galt? Who is this John Galt person that makes all the producers disappear? Josh: And Dagny has no idea who John Galt is. Right? She doesn't even know, actually, for awhile that John Galt's actually even a real person. And so once she does find out that John Galt is probably a real person, John Galt becomes her sworn enemy because she doesn't know who he is or what he's doing. All she knows and all she associates with is that John Galt is taking away all these producers of society and is making her life harder because ... Imagine you being an entrepreneur and all of your entrepreneur friends that you buy stuff from and that you send all your people to, your referrals and everything, you buy all your supplies from, imagine they're all just disappearing and you think it's because of this one guy who's taking them all away and you don't know what's happening to them. Obviously, they'd become your sworn enemy. Josh: So for the first two thirds-ish of the book, that's kind of this premise of they're painting this really, really vivid story of the ... what are they called, the great thinkers of society? Yeah, the great minds of society, basically disappearing. And Dagny and ... there's a guy by the name of Hank Rearden, I think. Russell: Yeah, Rearden Steel. Josh: Rearden Steel, yeah. So Dagny and Hank Rearden are the two major ones left right before the big plot twist happens and you're like, "Oh," and then you get introduced to John Galt. I'm going to let you explain John Galt now. Russell: Oh, man. Okay. So that's the first two thirds of the book. By the way, there's movies. Don't watch them. They'll ruin the book. The movies were really bad. Josh: Yeah. Read the book. Russell: So two thirds into the book, she starts trying to figure out this mystery of who's John Galt. She ends up finding him and turns out that he has been going around and getting all these producers to go on strike, convinces them to, "Look, it's not worth fighting for anymore. All your incentives are gone. Let's leave. Let's go on strike," and they leave. And John Galt's trying to get her to leave and she's like, "I can't. I have to do everything in my power." The last third of the book is her leaving John Galt's presence and going back and trying to figure out how to do this thing as she's watching just government regulations getting harder, and harder, and harder, and harder to the point where everyone just has to disappear. Russell: But one of the things John Galt and the people say, "When the lights of New York go out, then we'll come back and we'll rebuild society from the ground up, after the looters and the people are gone." Josh: And that's basically how the books ends is lights of New York go out and then- Russell: For such a long book, all of a sudden it just ends and you're like, "Oh, I need one more chapter. Come on. Just end it." Josh: And we're never going to get it. Ah. Russell: Well, maybe I'll write it. Josh: Yeah. So that's the storyline of the book, but what I think we really both want to focus here is kind of the premises and the overarching ideas that the book presents, and capitalism versus socialism, and I think we'll talk religion and politics and kind of everything that’s in that, but I kind of want to, if it's all right with you, I kind of want to turn the conversation more towards us now and just kind of start geeking out just about that. Josh: So guys, we'll obviously go back and ... By the way, we want all your comments if you're ... Actually, comment below right now. Where are you watching? Are you watching it on YouTube? Are you watching it on Think Different Theory page or are you watching it on Russell's page? Comment down below because we went to multiple different locations. So we have a bunch of different people tuning in for everything. So just comment down below. Leave your comments, leave your questions, smash the like button, love button, share this out, and we're going to be here. Josh: All right, Russell. What's up? Russell: Hey, man. Josh: All right. Dude, I've been wanting to, and I hate this terminology, but just pick somebody's brain like yours for the longest time. And this book, oh, my gosh. So what do you like about the book? What was your favorite thing? Russell: Yeah. Well, let me tell the backstory. So 2008 is when the market crashed last time, right? Josh: Yeah. Russell: And I didn't realize that, that year, over 500,000 copies were sold organically by people talking to me about it, talking about, "Everything's she's prophesying is happening right now." And so, back then, I remember all my entrepreneur friends, like, "You have to read this book." It was the word-of-mouth buzz that sold 500,000 copies of a book has been ... The author died, whatever, 30 years earlier. There's not active marketing out there. It's crazy. And everyone's talking about it, like, "What's happening in this book is happening in 2008." And it was just this prophecy that was being fulfilled. Russell: And so everyone in 2008 was telling me to read this book. I remember buying it and I was like, "This is a really, really big book." And it took me awhile to get into it and I could never get into it. I read the first, I don't know, first 200 or 300 pages four or five times. And then, finally, this summer, one of my very first trips where I didn't bring a laptop since my marriage. So my wife is very proud of me. Josh: Dang. Russell: And so as I was leaving the office, I grabbed this book. And I picked it up and I was like, "I have no computer, but I've got this." And usually, I bring 20 books just because I know I'm going to read. I just brought one and I was like, "I'm going to do this. I'm going to be forced. I'm on a lake for a week and a half with my kids and all I can do is read this book." So I brought it, got the audiobook, as well. It's funny, I do the same. I listen to the audiobook and I read along so I can listen to it way faster, that way. And I started going through it. It took me a little while. She does such a good job of character development at the very beginning, it took awhile to get into it. Josh: Yeah, for sure. Russell: And then the story hits and then you're just like ... And you couldn't- Josh: It's like thing, after thing, after thing. It's so quick. Russell: Oh, yeah. And it got crazy. So for me, it was interesting because I think, if I would've listened to it 10 years ago or read it 10 years ago, I had never experienced any of the things they talk about in this book. Right? Josh: Now you don't have to worry about it. Yeah. Russell: Even better. I never experienced government regulations and things like that or just those kind of things. And as ClickFunnels has grown from me and Todd to our first member, to our first thousand, 10,000, 100,000 members, 400 ... I don't know how many employees, a lot, 400 plus employees. As it's grown, it's been crazy because you would think all we'd be focusing on here inside ClickFunnels is the next feature in the app, next thing. Russell: And there's the year where we had to spend an entire year just refactoring the software for GDPR compliance. We have regulations that come in on taxes and this. It's constant where most of the battles we fight at ClickFunnels right now is not about, how do we make this thing better for the customer? It's, how do we protect our customers from the government? It's crazy. And just so many regulations and things. Russell: And so I have been feeling this pressure. Some of you guys may have seen my interview I did with Tony Robbins ... not interview, but Tony Robbins did an intervention with me last year in Fiji. Josh: Yeah. That was fascinating, by the way. Russell: I'm so glad we captured that. It was a really cool moment in my life, but if you listen in there, I talked about ... He's like, "Well, what do you want to do?" And I was like, "I don't know, but the pressure ... I love the same, so I love everything I'm doing. I love the people we're serving, but there's these other pressures that aren't the game, that aren't the people, that they just get so heavy sometimes where it makes me want to just walk away." And again, as I'm reading this book- Josh: You hadn't read the book at the time. Russell: I hadn't read it yet. Josh: Yeah, okay. Russell: As I'm reading this, it's like- Josh: Did you know anything about the- Russell: I did not know the premise, no. Josh: You knew nothing. Okay, okay, okay. Russell: I didn't know what Atlas Shrugged meant. I was just like, "Oh, it's Atlas ..." I didn't know ... And it was like, when I read this title, like, "What would you tell Atlas if this was happening? Just shrug." And I was like, "Oh, that's why they called it Atlas Shrugged." And then I remember vividly feeling the pressure of this calling and how heavy it is. Russell: And there's so many times I wish, like, "Okay, sometimes it'd be so nice to walk away or to shrug or whatever." And so I instantly, with Dagny's character, I was like ... I feel that with Hank Rearden. I had so much empathy and understood their characters because I feel that so many times. Hank Rearden just wanted to invent his steel and put it out. That's all he cared about, right? For me, funnels are my art. I can't draw, but funnels, that's my art and entrepreneurship. That's my art. And so I just want to do my art. That's it. He just wanted to create steel. And it's all these other things and it's just like, "I just want to do my steel. I just want to do my art. Why do I have to deal with all this other stuff?" Russell: And so as I'm reading this, I just had so much empathy for the characters because I felt like I was the characters, even though it was weird because it's railroads and stuff like that and I'm internet, but I think that's why I really got into it. And then I got just curious, what happens? How does this story end? Be I'm in the middle of it. And depending who's listening, you may or may not have felt some of these pressures. As you grow, you feel them. Russell: It's interesting. As ClickFunnels has grown, we've talked about the pressure that I feel today would've crushed me five years ago. Right? And so you have to go through this thing where you build capacity to handle the next set of pressure, and build capacity, and build capacity. And nowadays, stuff happens daily that's just like, "Man, that would've destroyed me five years ago." Russell: And so I think, if you guys haven't felt that, as you grow, as you continue to try to get your message out and try to grow your businesses, whatever, the bigger you get, the more that pressure comes. Josh: Do you think…with that ... And I want to continue that because it's such a good conversation, but with the pressure, the things that are happening now daily that would've wrecked you five years ago or three years ago, whatever it was, do you think it's good, though, that they would've? Is it good that, at the capacity that you understood, that you took those things seriously then or would it have been better for you to just be in this mindset? I know it's not possible, but looking back, if you could snap your fingers and back then would've had the mental capacity to just ignore all those things and go up, would that've been a good thing? Or the fact that you went through all those things, does that help? Russell: The going through it is what makes you worthy of the things, right? Josh: Being able to… Russell: It makes you ready for it. Otherwise, just like lifting weights, if you try to squat 800 pounds, that's what it feels like. Right? Your legs buckle and you die, but because you went through that thing, you're able to have the capacity to hold the weight. Josh: Okay. Russell: Yeah. So anyways, the thing for me that was the big thing is reading this. And so I was just fascinated because I was like, "This is kind of my story. How does it end?" Josh: How long did it take you to get through it? Russell: I'd say about two months. I got a lot of it done on the boat, and then I got into biking for a little while, so I was listening to it while I was biking. Josh: That's right, I remember that. Russell: I just kept biking and biking, like, "One more chapter, one more chapter." I'm in really good shape because of it. It's funny because one of the premises ... And they don't say greed is good, but there's a chapter, I think it's called Greed. And I remember, if you guys have ever seen Wall Street, Gordon Gekko talks about, "Greed is good," and I never understood that premise. Right? In the book, they start talking about that, how greed is what drives this whole thing. Is it called Greed? Josh: I'm trying to find it. Russell: Utopia of Greed, yeah. Josh: And then Anti-Greed. So Utopia of Greed and then Anti-Greed. Russell: So what's interesting is ... because all of us are taught that greed is bad, right? That's just, like, you shouldn't be greedy. That's, I think, a principle that's instilled in most of us, but then I think about, for me, when I started this business, why did I start this business? I wanted to make money. That's greed, right? And you think about any of us, we go through a phase in all of our lives that greed is the driving factor. Right? When I wanted to become a good wrestler, I wanted to become a good wrestler. It was greedy. I went and got coaches and spent all my time and it was a very selfish time in my life. Not that it's bad, but it's a very greedy time. Right? Kids, when they're first born ... I love my kids. They are so ... not in a bad way, but they're greedy. It's about them. Right? Josh: Right. Russell: And it's this growth phase where growth ... You have to be greedy. You're in the growth phase. Right? When you're trying to learn, you're sucking things and you're learning and you're not contributing it. You're just learning, you're growing. And it was interesting because, as I'm going through this, I'm like, the greed is what got me into business. Right? And it's what got these things started and then the byproduct of that is jobs were created and things ... All the byproduct of it is ... I think, in the book, how it justifies it, Hank Rearden going after ... he wanted to build his steel and make a bunch of money, created tens of thousands of jobs and changed the world and changes all these things. Russell: And so the premise of the book is that greed is this driving force that gets you moving. And it is. If you think about any aspect of your life, from sports to education, to business, to everything, it starts with greed. Now, we'll go deeper into this. I don't want everyone to think that I'm just into this for the greed, because there's a transition point. We'll talk about it in a minute, but there's a transition point from growth to contribution that happens, but that's in the book where it starts talking about that. Russell: And I remember I was on the greenbelt here in Boise, riding my bike with James P. Friel, listening to that chapter. And I was trying to think, "Is this true? Did I get started because of greed?" And it's like, yeah, I didn't start a business because I wanted to change the world. Eventually, that happened, but it wasn't like it was ... Greed was the driving force that moved me forward. I think it moves all of us forward such a long time. And as I was listening as I'm riding my bike, I'm like, "Yes, I understand this," and the other half of me was like ... I started thinking about my spiritual upbringing. Right? Josh: Yeah. Russell: I'm very Christian. I'm a member of the Church of Jesus Christ Latter-day Saints and I started thinking about Christ and his teachings, which are, honestly, the opposite of that. Right? It's like- Josh: Really the polar opposite. Russell: Yeah. Josh: Which it's funny, whenever you say that, people are like, "You know, Jesus was a socialist." I hear that a lot. I'm like, "You need to read the Bible." Anyway, but I think a lot- Russell: But he definitely is way more liberal leaning, 100%. Josh: Right, right. And I think that that's where Republicans, conservative, traditionally on that side of the aisle, fiscally Republicans get into trouble is where we're like, "Yeah, we're Christians, but we also want to get rich," and they never talk about all this other ... People like to use Christianity, I feel like, when it's convenient. Russell: We call it cafeteria Christians. Josh: Right. Russell: They pick and choose the things off the menu they want. Josh: Right. And then they go through and do it. So I definitely want to dive further into that, but continue that. Russell: Yeah. So that started this question in my head, though, of just, so is greed bad then or is it good or where does it fit in the whole grand scheme of things? Because it is something that's instilled in all of us from birth. Right? When you're born, you're a baby, if you didn't have greed, you would just die. Right? It's me. I need food, I need love, I need shelter. It makes you cry, which creates people coming to you. Greed is a driving force that's instilled in humans from birth, right? When we come here, greed is what helps us survive the first part of our life. Russell: And first, I was having this conundrum. I'm just like, "God, is this book evil? I don't know what to do with myself." Right? But all good things in my life that happened happened initially because the seed of greed started me on motion, started me in momentum. And then I started thinking, if you've read the Expert Secrets book, which- Josh: If you haven't, come on. Russell: If you haven't, you must hate money. Come on. No, but in the beginning of Expert Secrets book, I talk about this concept, as well, where as an expert, there's two phases to go through. The first is a growth phase. Right? I want to be an expert in whatever. You go through and you're a consumer, consuming everything. And that's greed, right? And then there's this transition point where, eventually, you keep trying to grow, grow, grow, grow, trying to learn everything, going there. I'm listening to all the podcasts, I'm reading all the books, I'm growing, growing, growing. And eventually, there's this point. I remember feeling it in multiple parts of my life. In wrestling, I felt it. In business, I felt it where you can't continue ... The ability to grow through consumption slows to almost a halt where you can't continue to grow. Right? Russell: I've shared this story. I think I shared it in the book with wrestling. I was a really good wrestler. I was a high school state champ. I took second place in the nation. I was an All-American. And my senior year, I got invited to go to a wrestling camp. My coach was like, "Hey, do you want to come coach wrestling this summer?" And I was like, "Why would I do that? What's in it for me?" Josh: Before you go on here, I want to ask you something. So you're riding your bike, wrestling with this whole greed thing. Is this the first time that you've thought about greed in this way? Russell: 100%. Josh: And this is, what, six months ago? Russell: Not even that. Maybe four months ago. Josh: So you've built most of what ClickFunnels is today and now this is the first time you're really sitting down and wrestling with this idea of greed and is it bad, is it good, what's the balance there and stuff like that? Russell: Yeah. Josh: That's fascinating. Russell: Yeah. It never crossed my mind, really. And then it became this thing where it bothered me because I'm like, "Oh, my gosh. I don't want to be a greedy person." You know what I mean? Josh: Right. Russell: I'm like, "I don't feel like I am," but I was stuck. I couldn't figure that out. Right? And so I'll rewind to the wrestling story because I think it will set it up. Josh: Yep. Russell: But my senior year, again, I'd been growing as a wrestler. I was going to camps. I was getting coaching. I was greedy. I was sucking up everyone's brainpower I could and I became a really good wrestler because of it. And then my coach asked me to go coach a wrestling camp. So I say yes, go to the wrestling camp, and I remember he's like, "Okay, I need you to teach ..." My best move… I'm really good at tilts. So for all the wrestlers out there, I'm really good at cheap tilts. And he's like, "Teach these kids how to do a cheap tilt." Russell: And I was like, "Okay." So I walk out, there are like 30 kids. I'm like, "Yeah, you do this. You just do it like that." And they all look at me and they go try and they try to do a cheap tilt and they all just fall apart. I'm like, "Are you guys dumb? This is not that hard." I'm like, "Come back in, come back in. No, you did it all wrong. This is how you do it." I show them again, like, "Go do it." They go back out, nobody can do it. Russell: And then, all of a sudden, I'm like, "Gosh, they're missing something. What is it?" So I have them come back in and I start breaking down, "Hey, for the move to work, your hips have to be here, your legs have to be here." I start walking through all the things. And as I'm doing that, I start realizing, "Oh, the season why I'm able to do this is because of this," and I started realizing what I was doing as I was teaching people. And as I taught it to people, then the kids started doing it and they got better and better. And all of a sudden, I started realizing, "Oh, my gosh. This move works because of this." Russell: And now that I was aware of the situation, now I was able to make these tweaks and stuff on my own. And I realized that, but coaching the kids, that was the next-level growth. It was a shift from selfish greed growth to contribution. So that's why I started coaching camps every year and that's why I went from slowing down my progression to, all of a sudden, it sped back up again by shifting from growth to contribution. Okay? Russell: And so I think the same thing happens in business, right? I got in business because that seed of greed is in us. It gets us moving, gets us in the momentum. And some people never get out of that. Some people live their entire lives chasing greed and they die and it's a tragedy, but I think for most people, there's this transition point. And I don't know where it happens. It happens different spots for everyone where, all of a sudden, you realize ... you make the money, you started the business, and you realizing how unfulfilling that is. You're tapping out. You're like, "I'm not growing anymore. I thought I wanted money, but I don't. I want growth. That's what we're here on this planet for, is to grow as humans. Right? Russell: You don't get that and, all of a sudden, you realize money's not fulfilling and then you start seeing the other people you're contributing to and you're helping. Then it shifts to ... We hear people talk about, "This is about impact, about growth, it's about helping other people," and that's that transition. That's charity, love. That's pure love of Christ. It's that transition, but greed is the seed that gets us moving, right? And so there's this handoff. It doesn't happen all the time. And are you guys cool if I share scripture stuff? Because- Josh: 100%. Russell: -all this stuff is scriptural. It's not just- Josh: They don't get to decide, Russell. I get to decide. It's my podcast. You can talk about whatever. Russell: If you hate scripture, just close your ears and go, "Blah, blah, blah." So I wrote down some scripture. This is a scripture because it illustrates this point. I think it's so good. Josh: Also, I just want to say, Russell Voxed me and he said that this is the first episode of a podcast that he's ever prepared for. When you said that, I'm like, "Ha! I was the first for something for Russell. Let's go." Russell: I want to be ready. Okay. So this is a scripture. It says, "For the natural man is an enemy to God and has been from the fall of Adam and will be forever and ever." I'm going to stop right there. Okay. So natural man is an enemy to God. Why is that? We're born. We have this greed inside of us, so the natural human is the enemy of God because we're chasing after greed. Right? But God gives us that seed because it creates momentum. It creates motion. It creates us doing something. Right? Russell: And then it says in here, it says, "For the natural man is an enemy to God and has been from the fall of Adam, will be forever and ever," and then this is the transition point, "unless he yields to the enticings of the Holy Spirit." So he's greedy forever, forever and ever, unless he yields to the enticings of the Holy Spirit and puteth off the natural man and becometh a saint through the atonement of Christ, the Lord, and becometh as a child, submissive, meek, humble, patient, full of love, willing to submit to all things which the Lord seeth fit to inflict upon him, even as a child doth submit to his father." Russell: So growth is the seed. It's the natural man. It's the thing we have that's ... It's good, right? God gives it to us because it gets us to do stuff, gets us to learn, gets us to not die in our crib because we need love and attention and to get fed. Right? So then it gets us off our butts, off the couches, us being producers that gets us moving. And if we're not careful, though, the natural man will destroy us. You see so many people who made tons of money and they destroyed themselves in their lives because they don't do that second thing, which is, "Unless he yields to the enticings of the Holy Spirit." Russell: That's the thing saying this is not about money, this is about the impact. Look at the people you're changing. And it shifts, right? If you make that shift, all of a sudden, now this thing you’re creating is not about greed, it's like, "Oh, my gosh ..." I remember, for ClickFunnels, when I had that transition was when I started seeing Brandon and Kaelin Poulin. I started seeing the ripple effect of their business. And I can name hundreds of people, person, after person, after person. Russell: I was like, "This isn't about money. This is about the ripple effect of what we've created in each person's life." Now, that's charity. That's love. Now the mission isn't about money. We don't care about the money. We keep score with money, but that's the mission, is the people's lives and the impact. And I think that's that transition where greed is the thing that gets us moving, but if we don't have that ... Russell: I think that's happened in the book. We talked about it. You said this at my house earlier, like, "A lot of people in the book seem like they have a miserable life." And it's like, yeah, because they never yielded to the spirit. They never made that shift. It was all greed to the point where they let everything collapse as opposed to the charity side of things. Josh: Yeah. So one of the things about the book ... And I'm sitting on the plane on the way over here and I'm like, "How do I articulate this?" Because that's always the hardest thing. You have this idea in your head and you're like, "How do I get it out and explain it in a way that somebody else can be like, 'Yes, I understand that?'" I'm going to go kind of political here for a second. I'm going to bring it back, too, specifically to the book. So I am pretty vocally a conservative. Right? I'm a blatant Trump supporter, very much so conservative when it comes to everything fiscal, but I call myself a libertarian because I actually think that I lean left on a lot of social issues. I think the government should stay out of gay marriage. Right? There's a lot of things that I lean left on, but when it comes to money and finances and things like that, I lean to the right. Josh: But the reason I lean to the right and I typically go with the right is because I like what the left is trying to do in concept. It's like, okay, there's a bunch of people that are really truly in need. I agree. We need to help them. The problem is is that the way they go about doing it, I so radically disagree with it. It's against everything that I stand for. Right? I'm like, it's not that I disagree with what you want to do, it's I disagree with how you want to do it. Josh: What's interesting is I feel like, in this book, I feel like it's the opposite. I actually don't agree with why they're doing it. This concept of ... I mean, Hank Rearden says it over and over again, "Everything that I do is for profit." That is it. Even to his friends. He took a bullet for John Galt, right? He gets shot. And John Galt thanks him for it. He goes, "You know I only did it because it's what I wanted to do, right?" Literally saves a guy's life. Josh: So it's all about what he wants and only for him and that's it. And it's profit and money and dollars. It's not about everything that he helps. And I'm like, I disagree with that premise, but what that leads to, I actually do like. And I feel like it's flipped compared to the world I'm living in now. Half the stuff that the Democrats ... I hate to… oh I want to go into politics so bad… Russell: Left and right. Josh: Yeah, the left. Guys, we're going to say left and right. Generalized here, right? Oh, my god, but generally speaking. And so when it comes to the whole greed issue, I'm like ... It's interesting to hear your perspective because I never, even throughout the book, I'm like, "Greed is a bad thing." And hearing your perspective, I'm like, okay, I understand what you're saying, but is it greed or is there some other driving ... If I were to ask you a year ago ... When were you in the heart of ClickFunnels, like a year and a half ago, two years? There was a time of your life when all you ... I know all you do is ClickFunnels, but when- Russell: It's the last six years of my life. Josh: But you know what I mean? Wasn't there a year or two period in there, in the growth phase, where 100% of everything you do was just ClickFunnels, ClickFunnels, ClickFunnels. It felt like you were going nonstop. It feels like you're a little bit more balanced now. Maybe not, but from the outside perspective looking in, it does. Anyway, during that time of growing ClickFunnels, before you read that, would you have described yourself as greedy? Russell: No. Josh: What would you have described yourself as? What's the word? Russell: I don't know. That's a good question. I was always trying to create stuff. It's art for me, right? So it's like I was trying to create stuff. I think, initially, I was creating for myself as opposed to, "Oh, my gosh. I create this for myself, but look what happens to the people." Josh: What point was that shift for you, though? Russell: You can see it in my marketing, by the way. And by the way, for those who are greedy capitalists who only care about money, it actually is a better marketing way, too. My marketing went from- Josh: For all you greedy capitalists out there, switch to being a contributor, you’ll make more money. Russell: Well, think about it. My marketing is always like, "Here's Russell. Here's how much money my funnel made. Here's how much ..." It was me talking about me all the time. And then I realized, "Who cares about me? I don't care about me. Let me show you what this person ... Let me show you all the results of the people we're serving, what's happening there," which first off, is better marketing and, second off, it's that transition where I was literally like, "Everything I've accomplished is stupid. What they're doing, that's the real ... What we're doing, that's the thing that's amazing." Right? That's the spiritual side of it. That's the thing where it's like, the thing that got you into motion now is doing good in the world. And when you start seeing that, it's like, oh, my gosh. That's so much more fulfilling and so much more exciting. Russell: And people ask me, "The last six years, why'd you keep getting up? Do you need more money?" I'm like, "No, that's not what keeps me up," but I can tell you 100 stories of people who ... literally the ripple effect of how many lives they've changed because I did my thing. Right? We made a documentary of the Two Comma Club and Jamie Cross has this whole part there where she's bawling her eyes out and she said, "Where would my family be if Russell wouldn't have fulfilled his God-given calling?" And every time I see that, I start bawling, myself. That's why, eventually, you start doing it. Right? Josh: But when did that shift happen? Russell: I don't know. It wasn't a day that it happened. The energy of it shifted. Right? I don't know. It gradually kind of happened. Josh: What's that? Dave: Tell them about your dad. Josh: Yeah. Russell: Dave, come on in. Dave's here. Dave, take the mic. Here. Dave: Yeah. No, honestly, I think… this has been one of those things. It's been fun for me to watch Russell from the sidelines here. I think, honestly, it was your dad's 60th birthday. Josh: Which was how long ago? Dave: I don't even know. Russell: Three, four years ago probably. Dave: But it was the reflection on that and it was the difference from having your hand raised versus ... because I remember you… Russell: Yeah, you want me to tell that story? Dave: Russell is a much better storyteller. I'll seed the thought, but I'll let him finish. Russell: All right. Josh: Oh, thank you Dave. Russell: Thank you. Interesting. Josh: Guys, we have a live audience here. Russell: So yeah, my dad turned 60 and we have our little family reunion every year we do. And so it was during his birthday. And I remember my mom gave him $60, six $10 bills. And so she gave them to him one at a time and said, "Okay, the first decade was one to 10. Tell us something you remember about that." He's like, "I don't remember anything back then." The second one, he's like, "10 to 20, that's when I was a wrestler. It was so much fun for me." And then, 20 to 30, he was like, "Okay, that's when I was starting my business, trying to figure things out and trying to get our family stable." 30 to 40, "That's when my kids were wrestling and I was coaching them." And then 50 to 60, he kind of went through everything. Russell: And then, after it was done, I asked him, I said, "Well, Dad, of all the decades, what one was the best for you?" Thinking, in my world, the best was going to be when he was a wrestler because I was like, for me, the greatest part of my life was when I was wrestling. And my dad said, "The greatest decade was when I got to coach you." I forgot that story until Dave said that, but I remember coming back and telling Dave and other people that I always thought the best part was being the all star. For my dad, the best part was coaching other people and seeing their hand raised. Josh: That was a good interjection there, Dave. Huh. Russell: …which was really cool.

Jaime Cross, well known to our ClickFunnel community, is the guest on this episode.  She is an eight figure entrepreneur, founded her organic skincare company, MIG Living, and a 2 Comma Club Award winner.  Jaime and Dave discuss how she took action steps and followed her vision to scale her businesses. To learn more visit: thehereffect.com

In this week's podcast, I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – https://www.migliving.com/ (MIG Living) and an international movement – https://thehereffect.com/ (the HER effect). We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie's business plan came to her. KEY TAKEAWAYS COVERED IN THE PODCASTA successful business is built on solving problems for people. It takes a long time to get your product/service right, it is not just an overnight process. You may have to go back to the drawing board numerous times before you perfect your product. Listen to feedback and what your customers say to make sure your product is right. You have to keep going and push through the hard parts. It is important to know which phase of your business you are at. Understand who you are and what you stand for in your brand. You have to know who your target customer is so you can speak to them through your marketing and online presence. You don't have to have amazing packaging/website/labels/logo when you first start out, it is a process. Your fortune is in your follow up – repeat purchases are very profitable. In order to get yourself out of your business, you're going to need to hire. It takes a lot of work to run a successful business. You have to learn, develop and change through your life to progress. Action creates clarity and action cures fear. If results don't happen, take it as a learning opportunity. You may fail at first, it is natural. Look at which areas are draining you as an entrepreneur – those are things you want to eliminate. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Being a business owner is hard, it takes a lot of work and you have to be patient, but it will all be worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Jamie – 08:09 Following your business dream – 11:20 Starting a business – 15:53 Buying patterns of customers – 26:40 Replacing yourself in your business – 28:18 Believing in yourself as an entrepreneur – 35:52 Hitting 8 figures in business – 38:40 Growing and running a successful business – 44:35 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEhttp://www.teresaheathwareing.com/freetraining (Sign up for my FREE training – How to successfully market your small business.) Check out https://www.instagram.com/mig.living/ (MIG Living) Transcript below  Teresa: Well, hello there and welcome to this week's episode of the podcast. As always I am your host Teresa Heath-Wareing. I used to say that a lot at the beginning, and I didn't say it it's all now, which is funny because surely there's people that are new to the podcast.   Maybe they don't know that I'm the host. Anyway, if that was you, you do now know I'm the host one odd way to start my podcast. But if you are a regular listener you know that you could just be expecting anything, I feel like I wing this most of the time, which I think we do in life. Generally, if I'm honest, I had a call with one of my 90 day people and she was talking about the factors, you know, I don't really know what I'm doing. And I said, I don't know any of us, really do. We just do the best job that we can at winging it. So, uh, yeah, that was a bit of nod start but anyway, how are things, how are you doing? So this week I've got an interview for you, but before we get going, and I tell you about that, I want to tell you about a new free training that I am going to be doing. Which if you followed me for a while, if you've been on any of my master classes or webinars, you know, I love this stuff. I get very excited. I take a huge amount of energy from it, and I love the question and answer a bit at the end. So for me, any kind of free training, any webinar, any master class whatever we wanna call it, it's effectively the same thing.   The thing I love the most

People try this every day. They make something at home and sell it online. But what needs to happen to turn that simple idea into a multimillion dollar business? What is that X Factor that makes one person success while another simply washes out? For Jamie Cross from MIG Living the XFactor wasn't money or a great network. In this episode we explore how and why she built her business from the kitchen table, through farmers markets and into one of the fastest growing companies in America. About Jamie Jaime Cross is a wife, mother of four small boys (with a fifth on the way) & an eight figure entrepreneur. She founded her organic skincare company, MIG Living, after seeing a business plan in a dream ten years ago. In 2019, Jaime also started The HER Effect® as a global movement to mobilize & empower women towards action & vision for impact, giving them all that is necessary to be successful in their families, businesses and in life. Jaime’s been featured on top morning shows on NBC, FOX, ABC and CBS stations, as well as Life & Style Magazine, Forbes, USA Today, Red Tricycle, and more. (https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1) Visit the show website at (http://www.amplifyme.fm) Follow on Instagram and Twitter (http://instagram.com/bobgentle) Join the Amplify Insiders Facebook Community : (http://www.amplifyme.me/insiders) Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Two years after leaving her corporate banking career to be home with her newborn son, Jaime cried out to God for a billion dollar idea. Here's what happened next. Meet Jaime: https://www.realfaithstories.com/guests/jaimecross Jaime's Podcast & Websites: https://podcasts.apple.com/us/podcast/the-her-effect/id1477992393 https://thehereffect.com/ https://www.migliving.com/ Special Guest: Jaime Cross.

Jamie Cross is simply amazing and I am so honored to have her on today's episode of the podcast. Jamie's episode is one we're pulling from the podcast vault! Her episode was one of the most downloaded and streamed episodes of the Business, Jesus, Sweet Tea podcast! Jamie is a perfect example of having God be the center of your business and seeing how He moves when we give Him something to work with. On today's episode, Jamie shares with us her mindset around money and how she has use the power of giving to increase and grow her business to 7-figures. Jaime embarked on her entrepreneurial journey the next morning and after eight long years of trial and error.... and a lot of mistakes and tears... her multi seven figure company is one of the fastest growing organic skin care companies in the world. Jaime now stands at the forefront of business as a force for good, bridging her two empires, MIG and The HER Effect together to equip and surround women who are ready to rise. She is passionately paving the way for women to embody true beauty, pursue purpose, and embark on their own journey towards Becoming HER with profitability and a soul set on fire. P.S. As a mother of four boys, unschooling, married for 16 years… she empowers from a place of no compromise and powerful truth. We have one life, and it’s time to stop putting a question mark where there belongs a period. Join the waitlist for my membership program Social Thrive >>> www.joinsocialthrive.com

In this episode of The Happy Hustle Podcast, Jamie and Cary discuss how she built a multi-million dollar business she loves, while being a wife, and mother to four boys! Two years after leaving her corporate banking career to be home with her newborn son, Jaime Cross had a longing to build a meaningful empire driven by purpose and worldwide impact. Earnestly seeking direction, Jaime asked God for a billion dollar idea and days later saw a business plan in a dream.    She immediately embarked on her entrepreneurial journey, and after nine long years of trial and error… a lot of mistakes and tears... her company is leading a True Beauty movement that is changing the way people do skin.   Jaime stands at the forefront of business as a force for good, now bridging her two companies, MIG and The HER Effect to pave the way for women to activate their own dreams and embark on their journey towards Becoming HER.   You guys are going to love Jamie's vibe and her can-do spirit.   For more check out www.caryjack.com/podcastin   Love and light fam!

There is a simple process with e-commerce and it starts with taking action and continually taking steps towards evolving goals.  Every entrepreneur has their own journey but a key to achieving success is to never give up.

Today's episode includes Traffic Secrets from Russell Brunson, Online MLM & Homebased Business Entrepreneurs Rainmakers from Ray Higdon, The Pefect Webinar & E-commerce with Jamie Cross, and John Parks, VP of Traffic at Clickfunnels ($500K/mo. Facebook Ads Budget). You can try your Free 14-Day Clickfunnels Trial here —> http://bit.ly/2TcfmFs

On today’s episode you will hear part two of three of Russell first presentation from Funnel Hacking Live 2018. Here are some of the awesome things you will hear today: How Russell went from having 12 businesses and always making only 3 million dollars, to figuring out that he needed to focus on just one. Why you need to focus on the “what” and the “how” to get from zero to a million dollars. And hear some stories of how a few other people were able to make it to Two Comma Club by focusing on the “what” and the “how”, and having only one funnel. So listen hear to find out why the “What” and the “How” are so important. ---Transcript--- Hey everyone, this is Russell again. Welcome back to the Marketing Secrets podcast. We’re going to continue with day two of my initial presentation from last year’s Funnel Hacking Live event. I hope you’ve enjoyed it so far. If you are enjoying these, please take snap shots on your phone and then post them on Instagram and Facebook and tag me. I’d love to see them. And also use the hashtag Marketing Secrets. And with that said, let’s jump right into the intro music, and then we’ll pick up on the next part of my presentation. Inside of Clickfunnels and Funnel Hacking Live and all sorts of stuff, there are basically a couple of phases we’re going to be taking you guys through. The first phase in your Clickfunnels experience, is we want to give you guys all the tools you need to free yourself. Now, that’s Clickfunnels but we also have tomorrow afternoon, we’re going to be showing you guys some new features and tools and things that are coming out inside of Clickfunnels. It will continue to free yourself as an entrepreneur so you can focus on getting your message out to people, without all the techie stuff behind it. Let Todd and Ryan and the geniuses focus on the tech stuff, and you can just focus on selling what it is that you sell. So that’s coming out. Number two, we want to give you guys the education you need to create your future. That’s what these events are for, the books, everything is create an education. And then the third thing is to help give you guys a vision to impact the world. So the first phase is freeing yourself, the second phase is creating your future, and the third phase is impacting yourself. Now, during my first presentation I’m going to be walking you guys through what I call the Funnel Hacker’s Vision. I want everyone here to see where you guys are going. One of the biggest things I find with entrepreneurs is that they don’t really know where they’re going. They’re excited, they’re passionate, they start running and then they start doing some stuff, and they have some success and then everything starts falling apart and they get stressed out and then it’s all over the place. How many of you guys have felt that a little bit before? You’re my people, yes. I understand this. And it’s interesting, when I was growing my companies over the last ten years or so. I remember we got to a million dollars in sales and I started trying to decide, “How do you go from a million to ten? And ten to a hundred?” I wanted to understand that process. What are the tools, what are the things that I need to know as an entrepreneur? And I remember buying all sorts of books and courses and things, and they were great. But what they basically said, the goal of the entrepreneur, the entrepreneur is amazing at the beginning, but then you’re kind of a nuisance and you need to step away and let other people run the company.  And all the books about management and hiring people and plugging people in……and I agree with that, but I’m the entrepreneur, what am I supposed to do? If I go from zero to a million, and I want to go from a million to ten, and ten to a hundred, what’s my role? Where am I supposed to fit in? The interesting thing here is that the problem with entrepreneurs is that the thing that makes us awesome, happens to also be the thing that makes us terrible. The same thing. You’re like, how is that? That’s confusing right. So I have a question for you guys, how many of you guys in here have more than one business? Who here has more than 2 businesses? Three? Four? Five? Six? Holy cow. Seven? This is like that thing of like, who travels from the furthest away. Who’s got more than nine? Holy cow, you guys are worse than I thought. This first presentation is to help free yourself from this. I understand this more than you will ever know. So my business, this is what happened. And I want to know if your journey has been similar to this at all. This is what happened. I got excited, I started learning all this marketing stuff. I was on fire, I had all this passion, I was like, ‘I’m going to do this.’ And I started creating my first business and the cool thing about an entrepreneur, the thing that makes us amazing, is the hardest part of a business, getting it from an idea phase and getting it into orbit. You look at big companies, and what do they do? They bring in these amazing entrepreneurs, put it into orbit, and then they go hire MBA’s and all these people to come in and they’re like, “Just don’t crash my baby.” And then it just kind of stays in orbit. But getting it off the ground is the hardest part. So as an entrepreneur I get excited, I get the idea, the vision, I start creating like crazy and I get to a million dollars or so in sales and then I’m like, I don’t know what to do now. I’m going to…..and you look at it, you’ve got a million dollar business, it’s great. You know what I’m going to do? I’m going to create another one and then I’ll have two million dollars coming in. That’s the first thought. How many of you guys, that’s the first thing your mind went to as well? You’re like, “I’m going two businesses. I got one business and I need to start creating the second one.” And then what happens? The second one starts creating, and it’s going and you’re all excited and you’re like, “Boom, we got to a million dollars.” And you look back and this baby you had before, what happened to it? It died. And you’re like, “Crap, okay. That one’s dead. I’m going to make another one. This is at a million bucks, I’ll make the next one.” So you go create the next business, you put it all together, and you’re ready for it, it makes a million bucks and this one dies. And you start on this path and you keep doing it over and over and over and over again. How many of you guys can relate to that? Okay, this was my life, for ten years of my life. Just so everyone is super clear with that. So I understand this more than anyone. I remember the first time I got a business, my first business I got to about 3 million dollars a year. I’m like, “This is awesome.” And I was like, “Okay, I’m gonna…” and I got stuck at that point. I couldn’t figure out how to scale it. It was at 3 million, I’m like, “Okay, if I launch a second business and I get that to three million, I’ll make six.” And I launched the second one, that’s what happened. And this one died and this one got to three million and it was like, ugh. We did all the work for the whole year, end of the year I got my taxes back from the accounting guys, looked at it and I’m like, “Crap, we did three million dollars. That’s what we did last year. Dang it, we need another business. Let’s do another one.” So we did another business, put the whole thing together, launched it, going up, everything. The tax returns come at the end of the year, I look at the thing and I’m like, “Three million dollars? We have three businesses now, how are we still at 3 million dollars?” So I did the smartest thing any entrepreneur can do, and that next year, you can ask, this is a real thing. You can ask Brent or Dave or a lot of people who were there. I had this idea in January after we did tax returns, I’m like, “Okay, we keep launching a business a year and we’re stuck at three. How about we launch 12 this year.” And we did. Pre-Clickfunnels by the way, so this was like hand coding, it was horrible. We launched that one, launched the twelve, and one or two of them does okay and it’s like, ‘Oh it’s going awesome.” And these other ones all crash. And then tax time comes and we get this thing and I was like, “We have 12 companies, how did we do 3 million dollars again?” And all the sudden I realized that the problem was me. If you look at great companies, look at Apple. There is a time when the entrepreneur is the most amazing thing in the world. Steve Jobs came in, took Apple and blew it up, and then guess what happened. He started screwing everything up. They had to fire him, they had to kick him out. So they kicked him out and then they figured things, got systems in place, everything structured, and then they’re like, “We need someone to innovate because now we’re just stuck.” And they had to bring the entrepreneur back to blow this thing up. So I’m looking at my thing as we started launching Clickfunnels, one of the big concerns a lot of people had around me, on my team, but also people in our community, they’re like, “Russell, this is awesome, but I know you. You’re going to launch this thing and then you’re going to go to the next thing.” How many of you guys didn’t use Clickfunnels for a more than a year because you thought I was going walk away from it and move onto the next thing? That’s a real thing. I got that from a lot of my friends like, “This is awesome, but I’m not going to use it because I think you’re going to move on to the next thing.” So I consciously talked to Todd and Dylan as we were starting this, I said, “Okay, I’m going to focus all my effort and it’s going to be hard. But I need to focus or else, this can be something great, but only if I focus. And it’s going to hard for me, so I need your guys’ help. I need to be able to put my creativity into something.” So we did that, and we launched CLickfunnels. Now, I’m going to walk you through the different phases, but what I realized is that the skill set that entrepreneurs have to go from zero to a million dollars is one thing, and about a million- two million, about in that range, we have to shift where we focus our creativity. At the very bottom here we call it the creativity switch, because I knew what was going to happen. And this is, again, if you read any business books they’re going to say, “as soon as you get to this point, now you gotta hire a manager and teams and people and all this stuff.” And it’s awesome, you do need that. But I guarantee that most of us creatives, if that’s our job and that’s our role, we’re going to wake up in the morning and we’re going to dread going to the office. How many of you guys wake up and you’re like, “I’m going to go hire someone today. Yay.” No, I cry when I hear that. I don’t want to do that. I want to? How do I focus that? So what I learned from going zero to a million, and a million to ten, and ten to a hundred is I had to shift where I focusing my creativity. Shift it from launching a business, launching a business, launching a business, to launching a business and then how do I grow that business? How do I drive more traffic? What are the offers I creates? So I’m going to show you through this presentation, where did I shift my focus? Where does it have to be? Because I want you guys to understand that, because a lot of you guys, and I see it….How many of you guys got your first Two Comma Club Award and then the second one came really, really fast afterwards? A bunch of them. Usually the first one’s the hardest and then it’s like, “Oh crap, that was easy.” And the next one comes and the next one comes, the next one… We have someone in two days that’s getting 7. Because it’s easy, after you learn the process it’s easy. So for us, our minds going to go to like, do it, launch the next business, launch the next business. It’s like, if we just shift our creativity from business, business, business to business and then shift it to offers and front end offers, back end offers, shift it to traffic, then all the sudden everything we’re doing is compounding and our businesses grow bigger and bigger and bigger. So that’s where we talk about that creativity shift we have to take as entrepreneurs. Now one thing I want to stress with this presentation, over the next four days that we’re here you guys, we’re going to be talking at different levels of this. Some of you guys are in the phase where you’re, like from startup to a million dollars. How many of you guys are in that phase where you’re somewhere between zero and a million dollars right now in your business? Awesome. Some of you guys are in the middle phase. How many of you guys are at a million to ten? How many of you guys in that phase of your business? Awesome. How many of you guys are from ten to a hundred? How many are in that phase of business? Okay, so one thing I want to talk about, because I don’t want you guys feeling overwhelmed as we’re going through a bunch of stuff. When we talk about stuff, I want, some of you guys will be like, “This is a cool strategy, but I’m not ready for it yet. This is something when I’m like this big, that’s what I’m going to do.” So don’t stress about it. Be like, “I remember when I get to ten million dollars I’m going to focus on this strategy, but not right now.” Or “When I get passed a million dollars I’m going to focus on this strategy.” So as you go through the next four days just understand that. Every presenter, every speaker is going to speaking to different parts of this. Now, I’ll try to reference so you guys know, “this is like where you’re focusing at for zero to a million.” “This is where you’re focusing for a million to ten.” “This is where you’re focusing at over here.” Okay, so some things you’re not ready for, don’t stress out just be like, “Cool, I’m going to come back and watch the recordings or whatever when I’m ready, when I’m going from ten to a hundred, or from one to ten.” Things are going to be broken down through here. So I’m going to kind of go through this journey with you guys on what to expect from zero to a million, a million to ten, and ten to a hundred. Does that sound like fun? Yeah. Alright, so number one going from zero to a million dollars. This is what I call the what and the how. This is where you as the entrepreneur has to figure out what in the world am I selling? And how do I actually sell it. This is the only thing that matters in this phase. If you were hiring employees in this phase and you are buying desks and getting big fancy computer systems and stuff, you did this wrong. The only job going from zero to a million dollars is this, figuring out what it is you’re selling. What does the market actually want? Not what do you want to create? What does the market want? The what. And then what is the system I’m going to use to actually sell it? So the what is what you’re selling, the offer. And then how is how are you going to sell it. The question then is, “Russell, how do I know if what I’m selling is the right thing, or I’m selling it the right way?” And the reality is, when you get the right what and you get the right how, you will know because you will go from zero to a million dollars really, really fast. The market will tell you. The market will say, “That’s awesome. I want to buy that stuff.” If you’ve been stuck in a range below a million dollars for a while, it means you haven’t figured this out yet. You’re selling the wrong product, it’s not what people want. Or you haven’t figured out the right way to sell it. Because as soon as you figure out the what and the how, your business explodes. Our 258 Two Comma Club members, I’ve watched them. I’ve been watching people try, try, try, try and all the sudden, as soon as they figure out the what and the how, boom, going from zero to a million dollars is fast. That’s how you know that market wants what you’re selling. If you’re stuck at 6 figures, 150-200 thousand dollars, in that range, you’re not selling the right thing. People aren’t excited about it enough, or you’re not selling it the right way. So the what and the how. What am I selling and how am I selling it? We have a lot of presentations during this week about how do you create your offer. How do you actually make something that’s sexy and amazing that people are going to want to buy? And then what kind of funnel should I use to sell it? We some of our amazing funnel hackers, going to be sharing the different funnels. We have a whole bunch of different types of funnels. I wanted you guys to see this. If you look at all the presentation line ups, each funnel, each presenter has a different type of way that they do their how. A different type of funnel. Some people are doing a webinar, some people are doing high ticket, some people are doing trip wire, some people…everyone’s got different things and I’m not going to tell you, “This is the best funnel for your business.” I want you guys to look at all the different options and be like, “That’s the one for my business. That’s the one that’s going to work for me.” And then use that one. Pick it, and that’s going to be the how. So figuring out the what and the how. The market will tell you and you’ll know because you’ll go from zero to a million dollars fast. But that’s it. That’s what’s happening in this phase, the what and the how. Now, how many of you guys have read the Expert Secrets book? Who hasn’t? Alright, nobody….If you look at this book, the whole point of me writing this book was to help people understand the what and the how. What are you selling? We talk about creating offers, finding your market. This is the what. Then how do I sell it? Using stories, using funnels, this book is the what and the how. So if you’re stuck, you should read this book over and over and over. I spent ten years of my life bleeding to bring this to you, so you could understand the what and the how. That’s what’s going to help you understand. So that’s, if you’re stuck, that’s the book to start studying and learn over and over and over again. It’s going to give you the what and the how. There’s a lot of presentations over the next four days that are going to be going deep in this as well. The first thing we’re always going to be selling is the opportunity switch, and we’ll get into that a little bit more later, but that’s what we’re going to help you figure out. Alright, the other thing is going from zero to a million, I want you guys focusing on just one core funnel. How many of you guys, that stresses you out? We get people all the time like, “Russell, I’ve got 800 funnels in my account, I need to upgrade.” I’m like, “800? Are you doing well?” They’re like, “No, I haven’t started making money.” I’m like, “You should just do one and just make that one work.” 800? This is a real thing we get in our office sometimes. “Russell, I can’t afford the $97 a month payment. I need more funnels.” What? Delete the other ones, they’re horrible. There’s no way, if you’re struggling with the $97 a month payment, that you got a what and a how that’s right. The biggest focus, at the very beginning, you gotta be focused on one core funnel. When we launched Clickfunnels, it took me six different variations of the funnel. I tried one what and how and it failed. I tried the second one, third on, fourth one, fifth one, sixth one, boom. That one hit. We went from zero to a million dollars in about a week. I was like, “Oh man, this is it.” Guess what I didn’t do, luckily, because most of think when we launch this funnel it’s going to be amazing, and then what’s going to happen is you’re going to get bored with it before the market does. All my Two Comma Club members, by the way, just really quick, if you just keep focusing on that first one, it’ll grow to ten. Most of you are like, “Oh sweet. What’s the next one?” That’s what we do as entrepreneurs. We’re insane. I don’t why we do that, but we do that. We understand, your ability to get 7 figures, there’s a direct correlation between that and your ability to focus on one funnel. One. So don’t stress out about 20-30. Focus on one funnel. Focus on that. How many of you guys here read the Dotcom Secrets book. Yeah, thanks. So in the Dotcom Secrets book I talked about a concept called the Value Ladder. People come into your world and they start, typically they’re not going to write you a check for a 100 thousand dollars day one. Maybe they will if you’re amazing. But most people it’s not, you have to build value to people. So you come in with something usually lower ticket in the bottom and you send people up and they get more value, and then they trust you more and they’re willing to invest more money. So I almost feel bad, I shared that in Dotcom Secrets, and what happened is everyone was like, “Okay I need to create…” the come to me like, “Here’s my value ladder. I’m going to go from here to here to here.” And then explain like 30 different steps of the value ladder and they’re trying to create all of them at once and everything. I’m like, “No, the value ladder is where you’re going, not where you’re starting.” Understand that someday I’m going to probably go here. But I’m not creating 18 funnels to start, I just need to know where I’m taking people. So this is the Clickfunnels value ladder. Oh, now you guys know what we do.  That’s it. This is the Clickfunnels value ladder. Now a couple of things that I want you guys to understand about this. When we launched Clickfunnels we didn’t start at the bottom of the value ladder. A lot of people try that, it’s more difficult. So what we do is we start in the middle of the value ladder. The middle of the value ladder is, the reason why I like is because it’s typically more expensive, which it gives you the ability to spend more money to acquire customers. That’s why I try to get people so often to do webinars, because webinars are such great middle of the value ladder things because there’s so much profit in them. So typically you can spend a lot of money to generate leads. That’s the core, that’s what we’re driving to people. So all you guys should be looking, what’s the core thing I want to sell? A couple of things about my core offer I like to do, I like something that’s infinitely scalable. Where the more I sell, the more I don’t get stressed out. Some of you guys have businesses where you stop selling stuff because you’re like, “The more people we sell, the harder it gets.” I want to try to figure out something that’s infinitely scalable as your core thing. And that’s typically where you start. When people come in and join my inner circle, or my other coaching programs, my goal with them is figuring out like, just do one webinar. My inner circle members know that I have a rule that I’ve yelled at almost all of them at least twice. Anyone want to tell them the rule? Who remembers what it is? Wanna say it loud? You have to get to at least a million dollars before I will allow you to create your second funnel. Because this is what happens, “Russell, I’m working my webinar. Russell, I’m doing this thing. Russell, I launched it. Russell, it blew up, it’s going crazy.” I’m like, “That’s awesome.” They’re like, “So my next offer…” I’m like, “No, no, no, stop. Please stop. You just created this baby, you gave birth to it. I know you’re tired of it, but there’s so much value to that. If you would just focus on it for the next 12 months it will make you a million dollars, probably 3, probably 5, probably 10. But you gotta focus.” I tell them all, “As soon as you make a million dollars, then I will allow you to create your second funnel.” I want that in your guys’ mind set because so many of you guys are creating a funnel and make $10 grand and then you’re creating the second funnel, you’re making $5 grand, you’re creating the third..you’re in this thing forever where your wheels are just spinning. It’s crazy. I did that for ten years. It’s hard, it’s painful. It’s so much easier to double down on one thing. So focus on one funnel, right. So for us when we launched Clickfunnels, this was the one that worked, we focused on it, and again you can start comma two after you make the Two Comma Club. Now the second thing, after this funnel is working and customers are coming, you’re making money, we’re at about a million dollars, what’s happening is we’re building up pressure. I want to build up a bunch of pressure so that when I release funnel number two people will go crazy for it. If I would have launched Funnel Hacking Live before I launched Clickfunnels, guess how many people would have showed up? No one. Nobody would have come. I know, I did events before and nobody ever came, it was really stressful. True story, the first Funnel Hacking Live we had 600 people signed up, and I was so scared the day of, I was hiding in the back and I’m like, “No one’s gonna…” because I had done events before where very few people showed up, and I’m hiding in the back and I remember peaking through the curtains, and I was like, “Oh my gosh, they came.” I was so excited, because this happened before. So what happens, when the focus is, you’re focusing on your core offer, you’re building customers, getting people to love you, fall in love with you, all that kind of stuff and then you can release, now here’s my second funnel. For a lot of people, then it’s like you released your backend funnel. It’s like, “Hey, now we have a high ticket thing.” But you’ve got all this pressure built up and they just go crazy. That’s where we get a lot of people here and they go and after they’ve been running their webinar or whatever it is for their funnel for a long time, then they launch the next thing and they’re like, “My first funnel took my like 6 months to get to the two comma club. Second one I did in a weekend.” Yeah, you built up a bunch of pressure because people wanted to give you more money, you released it and then boom, it’s really easy the second time. And it keeps getting easier and easier and easier. So I want to kind of walk through some stories of people who figured out the what and the how and I want to show you how fast they blew up. The first one, some of you guys may know him, this is Dan Henrie. Is Dan in the room? He must…How is that so quiet? So Dan, I know his story really well. The reason why I know this really well, is one night after he moved into the new Dan mansion, he was drinking a lot and then he made me this video. I’m going to show you guys a little clip from it. “I know. Russell, listen I’m drunk. It’s cool. Listen, I have to tell you something man. Look, I’m good at what I do. I am. I’m good at what I do. I hope I’m in the right group because I’m flippin’..I said “flippin” Am I in the Dotcom Secrets Inner Cirlce group? Bradley can you tell me? Please tell me if I am? Hold on, because I’m a little drunk. I think I am, yeah. Listen Russell, I’m good at what I do. I’m good at Facebook ads, I’m good at all that. But your perfect webinar, thank God Bradley. Can I say something about your perfect webinar, my friend? Listen, I get it, hold on, you know I gotta say this. You know I want to speak at Funnel Hacking Live, but I get it if you don’t want me to do that because I’m whatever, I cuss a lot, and I’m a loose cannon. I get it, though I would never do that, but I understand. I do get it okay. “So forget all that crap. I just want to give an honest thank you. Because look at this stuff, God, I can’t believe I’m actually censoring myself while I’m drinking. Hold on, look at this. Look at this right now. One webinar, one mother effin’ webinar, okay. One mother effin’ webinar, look at this crap right now. That right there, and the third floor is not even lit up, bro. The third floor, that’s the…you can’t even see it because it’s not lit up because all the lights are off. But bro, that’s one webinar okay! This right here is a fish light.” Alright, I’m going to stop here. Okay, so Dan, he struggled and he struggled and he struggled and guess what happened, he figured out his what and his how and he went from zero to a million dollars in how fast? In five months. That’s what we’re talking about. You guys want to hear the other cool part of this story. I’m sitting at my house and my phone blings saying that someone is streaming into our group and I look and it’s Dan drunk, and I’m watching at first and I’m like, “oh man.” And then I’m like, “Oh man, this is awesome.” So I’m like, I jump on my computer and the second it ends, I download it and we turn it into a video ad, selling my book, post it back up and check this out, right now it’s got 3.7 million views. This video has sold thousands and thousands of books for me, so thank you Dan, I appreciate that. That was amazing. Alright, so there’s Dan’s story. Jamie Cross, where’s Jamie at? Over here, this is Jamie. She didn’t know I was going to talk about her today. Jamie was, last year came to Funnel Hacking Live, the first time you came, right? And she was creating a business and she was trying to figure out the what and the how and she was struggling. She is a herbalist, herbal…yes, that. She makes herb stuff, and she makes her own soaps, her own lotions and a whole bunch of amazing things in her home. And she was trying to figure out, “how do I sell this?” and she figured out an amazing product, she figured out the what. She has an amazing product, you guys should all give her money because it’s legitimately amazing. She has an amazing product, she couldn’t figure out the how. She came to Funnel Hacking Live to try to figure it out. We talked about Perfect Webinar. And what’s funny about her is she’s like, “How do I sell, I’m selling soap and lotion. I can’t do a webinar.” How many of you are ecomm people are like, “Russell, your webinar sucks. I’m selling physical products.” A couple of you guys are saying that to me, I get it. So she didn’t say that. She’s like, “I gotta figure this out. I know the what, but how am I going to sell this.” So she tried doing webinars and all sorts of stuff and eventually she made a four and a half minute perfect webinar facebook live, and in the first 90 days went from zero to 90,000 dollars in sales and has been blowing up ever since. Isn’t that amazing? Yeah. So figure out the what and the how. This is the first phase you guys, if you’re not there. This is the, all you should be thinking about every single day, “What am I selling, how am I selling it? What am I selling, how am I selling it?” And you put it out there, and then the market will tell you if you guessed right. If you didn’t come back, back to the drawing board. What and how, what and how. What am I selling, how am I selling it? What am I selling, how am I selling it? Put it out there and the market will tell you if you’ve failed or not. That’s the game. As soon as you know, then you can blow it up. Next one, Liz Benney. Unfortunately Liz isn’t able to be here this time. Same thing with Liz. I started working with her, she called me up, she joined one of our coaching programs. The very first call I had with her she’s like, “Russell, my goal is to make $50,000 in the next 30 days.” I was like, “That’s a horrible goal.” She’s like, “What?” I’m like, “This is the deal. We have to figure out your what and your how. It’s going to take a little while and it’s probably not going to happen in 30 days, but we’re going to try some stuff and figure it out. And as soon as you figure it out, then you can make 50,000 dollars really, that’s really actually small thinking. But it’s going to take more than 30 days to figure out this initial thing.” So I kind of set her expectations, and she went out there and spent the next four or five months figuring out the what and the how. She figured out what to sell, she created the product, figured out how to sell, created a webinar, and as soon as it worked went from zero to Two Comma Club almost overnight. Next one is Natalie Hodson, is Natalie in the room. Yeah Natalie. Give her a huge round of applause. You’re going to have a chance to hear from Natalie here in about an hour or so, which I’m very excited for, to hear her presentation. I don’t want to spoil the whole thing. But last February she came to an event, and afterwards she launched a book that went from zero to Two Comma Club in like four books. Crazy. An ebook, a $37 ebook, amazing. She figured out the what and the how. And there’s over 258 other stories just like that in this room you guys. I want you to understand, that’s the first phase. Zero to a million is figuring out the what and the how, the what and the how. And you gotta figure that out. Are you guys committed to that, figuring out the what and the how? And if it doesn’t work, don’t get stressed out. Some people launch something, it doesn’t work and they’re like, “Ahh. This doesn’t work. Funnels are a scam. Russell is a scam. I tried the thing and it didn’t work.” No, you gotta, Clickfunnels I had to do six, and I’m pretty good at this game, six funnels before we got one that worked. Was it worth it? Yeah. I don’t want to be that annoying guy that talks about money and stuff, but it was worth it. Six funnels! Holy crap, yes. You will make more when one funnel hits than you will make in a lifetime of hard work otherwise. So is it worth it? Yes, it’s worth it. Figuring out the what and the how, the what and the how. And the market will tell you. And as soon as it lets you know, then you take off and you explode.

Why Dave Decided to Talk About the #1 Metric or KPI to Track Your Business in 2019: As the new year began, Dave has been thinking a lot about goals and which goals truly measure the success for our businesses. So for your new year come and listen into what Dave has learned about the #1 metric you should be aiming for hitting this year. Tips and Tricks for You and Your Business: (3:34) Living Your Sale Even Before You Get on Stage (5:08) Russel Brunson: Body Language Whisperer (7:15) ClickFunnels’ Success is Our Customer’s Success (11:30) Your “Raving Fans” Will Always Be Your Best Ad Campaign (14:34) Talking to Your Leaving Customers Quotable Moments: (3:15) “As I sat there I started thinking, ‘What are the metrics, as you go into the new year that you need to focus as a business owner’. What’s the number one thing you really need to pay attention to.” (9:58) “I encourage you, as you take a look at 2019 and the measurements you might be using, the success of your customers is truly the main number you are going to want to be measuring.” (13:06) “I would really look at the value you’re providing this year. What can you do this year to help your customers just casually talk about how your product or service is so amazing” Other Tidbits: Just a fair warning to the fortunate souls who get interviewed by Nathan Latka, you better have your company’s numbers ready to fire off or else it’s going to be a rough go around. Dave is highly determined that most reasons your customers will leave you is beyond numbers and dollars. People are highly emotional and thus should be treated as such instead of dollars. Always remember the hardest dollar to earn in your business is the first, and it could be the same for your customer Important Episode Links: Dave’s Podcast Suggestions - Russel Brunson’s “Marketing Secrets”- Andrew Warner’s “Mixergy”- Nathan Latka’s “The Top”- Rachel & Dave Hollis’ “Rise Together” FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:16         Hey, funnel hackers. So excited to have you back with me today. This is a kind of a fun little podcast. It's come down to the end of the year and it's been fascinating to me as I hear about everyone you know, talking about New Year's resolutions and things are focusing on and we're looking at things and review things I absolutely love doing is listening to podcasts. Obviously as a podcast host, I spend a lot of time listening to other people's podcast too and from a business perspective and the main ones I listened to obviously first and foremost is Russell's a marketing secrets. If you're not listening, that one, add that to your list. In addition to that, I really like Andrew Warner from mixergy and Nathan Lat [inaudible] at the top of both these focus more on business side and sas metrics in and all the things that that being part of click funnels, it's super important to and then from a personal standpoint, I always, I really love a rise together with Rachel, Dave Hollis, so those are some of the main ones I listened to and then there's a host of others that I hit and miss quite a bit but is interesting. Speaker 2:     01:17         As I was listening to Nathan Laka and Andrew Warner this morning, kind of bingeing on quite a few different things they were talking about is we're coming down to the end of the year. You're Nathan spends a lot of time just talking about numbers and metrics and everything else and Andrew's a. If you were there with us in Salt Lake era in Provo, Utah when we had him there interviewing Russell. It was fascinating just to. I love his interview style. The crazy thing about Andrew is I've never known anyone who is truly. I mean, just genuinely interested in other people as much as Andrews. This is a guy who goes out of his way. I was fascinated. I was sitting there at the, uh, at the event I'm usually trying to make sure that any of the speakers or our guests are rustling wells, that they, they're able to kind of get in the state they need to before they actually go on stage. Speaker 2:     02:03         And so like with JP sears and made sure he was kind of sequestered away and same with Russell, but Andrew, he literally loved meeting ingredient everybody and asking them a ton of questions about them, their business, why they were there, what was interesting to them. And as I was kind of reflecting on that and then listening to a lot to Nathan Laka, his whole thing on the opposite, he is, he drills people for numbers. I mean he is a metrics guy and you better know what, again, this is all sas talk, but you better know what your cac as far as your cost to acquire customer. What is your Ltv, your lifetime value, what's your art? But what your, your revenue per user and he literally just go through it all, just drills guys and men and women and whatever on her show. Really trying to find out exactly what are the metrics of the business, what are they doing to make things change and you know, increase top line revenue as well as obviously increasing bottom line revenue. Speaker 2:     02:56         You know, what's your ages goes crazy on this type of. So they're always typically 15, 20 minutes, pretty close to 20 minutes and it's just, I felt sorry for this guy who was going to be in a today because he was relentless and would not let up on this guy. But the thing I found fascinating is I was, as I sat there and started thinking of what are the metrics, as you go into the new year, what are the metrics that you need to focus on as a business owner? What's the number one thing that you really need to pay attention to? It are the. Because we always talk about kpis or are different. You know, what's the number one? If you could only choose one number to focus on, what's that in one number going to be. And uh, it's been fascinating recently. I've had the opportunity, uh, we're looking at a Russell speaking at grant Cardone, a 10 x growth con number three this year. Speaker 2:     03:44         We've spoken at the last two and looking at possibly rolling out a new product for it or I don't know, just kind of toying around with it. And then literally two weeks after that we go right into funnel hacking live. And if you've ever listened to Russell's content, one or things you've heard him talk a ton about is the importance of practicing your content. Very similar to a, to that, of a comedian. He used the analogy that the dean Graziosi spoke about in his little man's retreat retreat where a comedian basically goes on stage and they practice their jokes and they find out which ones work and which ones bomb. And then they go back and tweak and test. And, and so russell does the exact same thing when it comes to stories and he's always testing and trying different stories. But it was really kind of an interesting thing when we came in the office, he's in the process right now of rewriting dotcom secrets and expert secrets. Speaker 2:     04:32         A traffic secrets is going to be released in September of 2019 and we've been talking a lot about the different things to what would you do different as you take a look back and could rewrite dotcom secrets or rewrite expert secrets? Are there logical steps that you would go back and, and put in? Are there things that, how would you change it, what would you do different? And then the same type of thing when we start taking a look at, um, stories and, and presenting things, what are some of the main things that we need to make sure any of our listeners get get right away? And it was fascinating as we've been talking, he got off the phone yesterday with the grant Cardone we were, it was a 15 minute little preview call and came my office. It was fascinating. We sat there and talked about. Speaker 2:     05:16         One of the things that Russell is just amazing at is he sends his body language extremely well. I mean, he just, he has this like this tuning fork. It's Kinda like the tuning fork. He has it literally, he will, he can feel energy through a screen and it's just, it's always fascinating for me is I watched him and I and I sit there and I, I, I'm able to just kind of see what he's, what are the cues he's picking up on and say, you know, David, one of the things for me that was so intriguing was you'll grant and listened to all these things and we've got a good relationship at grand would talk and talk and talk, but grant as well as his listeners, what they really picked up on was when I started telling a story about Jamie Cross and now Jamie crosses a member of our inner circle. Speaker 2:     06:01         I said, what are two Comma Club award winners? She's got an amazing company called Mig soap. If you don't. She's just all natural soaps, absolutely love her soaps. Uh, it was fascinated. He started telling the story about her. That's when people really, it just changed. You could feel the energy on the call change and how we were just sitting there thinking just different things that, what really matters. And we ended up giving away a Christmas gift to all of our employees. They were sweats, custom click model sweats. And on the back of it basically says what we do matters and that we're actually, we were. How, so I'm sorry I'm rambling here. I'm trying to bring all this, all this together for you. Um, we had a partner meeting two weeks ago and our partner meeting, the one we're trying to kind of come up with more of a, a purpose of vision and something that actually would state what we do and liberating. Speaker 2:     07:02         Educate is, are some of the things that we've really focused a ton on as far as the, um, liberated with operation underground railroad and educate with village impact. And so we've been trying to think, you know, different things we could do that would have that kind of an impact on other people. As far as entrepreneurs and what I've been fascinated to pay attention to as far as if you really look at the number one metric that matters the most in your business and for us it's our customer success and I don't mean this in a trite way or just like, oh yeah, I want to make sure our customers are successful. I truly mean when we take a look at what matters the most in the success of clickfunnels, it is making sure that our customers actually have success on the platform, in their business and with the content that we're. Speaker 2:     07:56         We're using. The reason I mentioned this is I was listening to to Nathan's and everyone's podcast and we start talking about all these different measurements as far as how do you acquire customers, your average revenue per customer and all that Kinda stuff. And for us what I've realized is it's not even as it's our customer success, but more important that it's our customer's customer success. Now. It's really hard for us to track our customer's customer success, but it's easier for us to look at actually tracking our customer success and associating that with the fact that if they're having success that their customers must be as well and as I take a look at going into 2019, we've just crossed through 70,000 customers and as impressive as that number is, that number means very little unless they're actually successful. Nathan talks a ton about churn and from a sas or a membership platform, you know it's most memberships, they typically turn out about every three to four months. Speaker 2:     08:53         That's about as long as it lasts. Software is much more different than that. You can get anywhere from two to three times that and sometimes four times that and the interesting thing is I pay attention to to where we're looking for 2019. The number one metric that I want to track more than anything else is the success of our customers. The reason I mentioned that is I've seen as I get interviewed a lot, Russell gets interviewed a lot. Most of our partners do as well. The one thing that people want to hear most about, they're tired of hearing about, Oh yeah, we did 100 million, we did $70,000. That's all great, but that doesn't matter. What they want is they want to know what does this tell us more about the people using your platform? What does the success that they're getting tells their stories, and that's going to be honestly my number one metric I'm going to be looking at for 2019 is what is the success of our customers? Speaker 2:     09:44         What are they actually doing? What? What has click funnels done for them that's then allowed it provided them a tool audit. It's ones and Zeros. It's software. Funnels by itself isn't what's impressive. What's impressive is what our customers do with that platform and so I'd encourage you as you take a look at 2019 in the metrics you might be measuring the success of your customers truly is the most important metric to measure for us. If our customers aren't having success, who cares about the platform? It's why we're taking a look at, at possibly adding an onboarding team. So when people come into a free trial, they actually get onboarded. We're looking at adding the opportunity of migration where for persons with somebody else, how do we help them get over to click phones where they can then use that to have greater success with their customers. Speaker 2:     10:30         When I a person's leaving clickfunnels, I want to know why. What happened? What did we do wrong? What is the, what is it? It's, it's rarely ever dollars and cents. It's, there's more emotion associated with the. And I would really encourage you to start talking to your customers. Find out why are they leaving, why are they canceling? Why are they refunding? There's something wrong, uh, rarely ever. Is it a dollars and cents thing. Everything is based on value. And so if a person is looking for a refund, yes, I mean obviously there's a couple of people you're gonna run across who just are on hard times financially and that's just the way it is for most of them is because you haven't solved that problem that they needed more than anything else. And they, you had them with hope at the beginning, but as they started using your tool or your software or your, your, your product, whether it's a physical product is intellectual product information, product. Speaker 2:     11:19         The promises weren't fulfilled in the way that they expected. So what are your customers' expectations? How do you satisfy those expectations? How do you get just raving fans to where they literally become the people who start building your business because they just naturally talk about it. I was with Dean Graziosi just to a couple of weeks ago down in genius network and was like, Dave, I'm sure I would be your number one affiliate if you guys actually tracked it because I talk about you guys all of the time, but I just say go to click funnels. I never actually use an affiliate link because because you guys have, you have this ability to help entrepreneurs Speaker 3:     11:54         get what they really need and want in their business. And because of that I just talk about it. And so as you take a look at 2019 for your own business, what are the things that you can do to make sure that your customers have greater success? What are the things that you can do to make sure that when they're out there talking with other business owners or with their clients or with friends that they in conversation bring your product up? For me, I've seen that happen with a ton of of our customers as they start talking about some of the success they're having and they associate a lot of it with a platform with, with clickfunnels. The other thing I've seen is they start talking about the books they've read and expert secrets and Dotcom secrets, the impact that that's had, or a video or a podcast. Speaker 3:     12:39         So understand the importance. I'm, as I'm talking about your customers realize it's also about the value you're giving. Are you publishing on a regular basis and is the content that you're publishing, are you publishing it in hopes of just getting, getting likes and reviews and it hopefully just getting shared and engaged? Or are you truly trying to provide content that those who are listening can actually implement in their business and their life and improve their life, whether it's in their business or their personal life, whatever it might be. A lot of you I've mentioned the fact I've been coaching with with Jerrick Robbins. Again, I don't get paid at all for talking about Gerrick, but I've thoroughly enjoyed my experiences last year in coaching with him. Same thing as far as Eric Cafferty, who is the coach. I hired a as far as lifting. I've never been consistent that lifting as much as I have. Speaker 3:     13:30         Then right now, and I talked about Eric all the time. Again, these aren't people who aren't getting paid for anything else. It's just because I truly appreciate the value that they've added to my life. I look at podcast at facebook lives. I again, I mentioned Andrew Warner. I mentioned, uh, Nathan Laka. I don't get paid to talk about them, but I truly want people to know these are people who are giving value to the universe and if you in those businesses and you need that, there are people. I would follow, so I would really look at the value you're providing this year. What can you do that will cause your customers to just casually talk about your product or service being so amazing? What are the things that you're doing that is actually solving the problems that your customers are reached out to you for? Make sure that your number one metric is your customer success. Speaker 3:     14:18         Find a way of tracking, of measuring, of getting testimonials, of providing value to them. The more value you provide to your customers, the greater business is going to grow obviously, but I want to make sure that you're doing it in a way that you genuinely care about them and one of those ways is to is to reach out and call and talk to those people who are leaving or who are getting refunds. Pick up the phone, ask them what happened, how, what did I do wrong? How I'm I'm here to help and to serve and something I'm doing obviously did not serve you. What can I do different? Too often, I think a lot of people in the Internet marketing space are afraid to pick up the phone and talk to somebody. I've loved having Robbie Summers on. It has been we've hired to as our head of sales and every single day what happens is they get. Speaker 3:     15:02         He gets together with the sales team on our retention team and finds out, let's analyze two different people's businesses who left, why did they leave? What can we do different, and then they call those two and say, you know what? We're just looking at your business and realize that this maybe this isn't working or this isn't working, or how about this or what can we do to provide value to you realize that the business these days, the hardest thing to do is to get the first dollar online. The worst thing is to burn through that dollar and to lose that trust, so do whatever it's going to take. Reach out to these customers, find out, talk to them, make sure that you look at your own customers and see what it is that. What is the hope that you're providing? What is the solutions that you're out there to solve and then make sure that you're getting those solved. Speaker 3:     15:46         Uh, we're starting to do reviews now with our customers. For our one funnel away challenge. Uh, we're gonna do the exact same thing with the two Comma Club coaching and trying to actually get reviews from them to find out what are you like, what did, what did you not like, rate us, give us reviews, help us get feedback. You spend so much time acquiring the customer. Please take the time and spend the money to find out what is the satisfaction that they're, are they thrilled with you? What can you do better? Uh, again, I, it's the number one metric I'm, I'm paying attention to this next year as we look at, at. For me, if there was one word I could look at its impact, what is the impact I can have on 70,000 customers? What's the impact that we can have on 100,000 customers? What's the impact we can have on 200,000 customers? Speaker 3:     16:29         Yes. Obviously there's dollars and stuff associated with that on the back end. Those mean absolutely nothing unless the impact is there on the front end. Having a merry, merry Christmas. Enjoy the holidays. Have a happy new year. I hope to see all of you who are listening to this at funnel hacking live. If you haven't gotten your tickets, by all means, go to [inaudible] dot com and get your tickets. Not that we want you there for a dollars and cents. I want you there because I want you to come up and talk to me. I want you to say, you know, Dave, this is what's working in my business. You know what, Dave, this is what's not working. I would appreciate if you guys would do this. You know I love how this is working. I enjoy that feedback. If this podcast is creating any value for you, please reach out and let me know. Speaker 3:     17:09         Send me a personal message on facebook or email me, David clickfunnels or instagram. Let me know if it's working. If it's not, I also want to know that if you're like, you know, Dave, your podcast sucks. I don't like any of this one. Obviously, if it's not working for you, you can listen to somebody else's, but if there's things that that I'm doing wrong or things that you want more from, if there's people you would like me to interview that I haven't interviewed, let me know. I, I truly do want to provide the greatest value to you is I can I value anybody takes the time to listen to these podcasts and again, I appreciate the feedback. Enjoy the holidays, can't wait to see at funnel hacking live. Take care. Know how much we appreciate you, everybody. Speaker 2:     17:50         Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people you'd like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or Speaker 4:     18:35         I can do to make this better for you guys. Thanks.  

Jamie Cross asked for a billion dollar idea, and just like that, MIG Soap and Body organic skincare line was born.  Jamie is now the chief visionary officer behind The HER Effect, helping women to create the powerful life they were born to live.

Why Dave Decided to talk to Yara: Yara got her start in online business as a Relationship Coach, but as I worked with couples in strained relationships, she discovered something she just couldn’t ignore... Most relationships struggle because of BAD communication.  She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build—not just personal relationships, but entire businesses.   As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience. Tips and Tricks for You and Your Business: Giving the reader the win (8:00) Encouraging the reply (11:00) Being vulnerable (15:00) The 6 Steps story selling framework (20:00) Quotable Moments: "It’s interesting what happens when you start treating people like people." "Stop using your list like a booty call." Links: www.yaragolden.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17         Hey everybody. Welcome back to funnel hacker radio. I am so excited today. I have the opportunity to have a dear friend on the show and it's been. I've had the opposite. I've seen her go through this change and metamorphosis and she's crushing it right now. I want to welcome to the show, Yada Golden. Thank you for coming. Speaker 3:     00:30         Oh my gosh. I'm so excited to be here. Speaker 2:     00:33         I am so excited. Now. What for those you guys who don't know Jada, she's actually going to be speaking at hacking live. So if you don't have your tickets, you want to go right now to funnel hacking live.com. Buy Your tickets, make sure you're there so you can actually see her speaking onstage. This is such an exciting thing for us. Um, so for those of you who aren't familiar with Jada, she actually got her start as a business, as a business and relationship coach online. But I'm sorry, you were more of a relationship coach online and in doing it it was. I remember when you were an inner circle, you're like, ah, I'm kind of dealing with it, trying to save or get people out of bad relationships. And it was kind of a weird situation, but as we were just talking offline, you have the opportunity of reaching this Aha. Speaker 2:     01:17         That's the most important thing is communication and you've come, you've found this crazy ability and it's just be honest, probably one of the best email writers out there right now of being able to craft story selling into, into emails that actually touch the heart in a really weird way that most marketers would never even think of. So we're going to dive right into this whole story selling communication piece. But again, if you haven't seen Yada, check her out at Yada Golden. That's why a r a, G O, l d e n Dot Com. And again, make sure you go to funnel hacking live.com, get your tickets are gonna. Want to see her live on stage because of the value she's going to drop. You're just a few minutes. So would that Jada wanting to kind of just dive right into this whole communication thing a and I been talking right about this whole idea that, you know, for a lot of entrepreneurs it's like, oh I've got to send another email and you try to crank it out real fast and you don't really realize that what you're talking to is actual people on the other side and you missed the communication and people get frustrated that their emails don't convert and you've got this crazy ability to do it. Speaker 2:     02:19         I know Jamie Cross is one of the first ones that I remember you working with. I don't know if she was your first client, but if you don't mind, tell people a little bit about what you've done for them and how it's working and why the story stuff is so important to you. Speaker 3:     02:30         Yeah, absolutely. Well thanks for that awesome introduction and uh, yeah. If you haven't gotten your ticket for funnel hacking live, make sure you do it because it's going to be the first time that I'm actually speaking on stage and I am just as excited as I am nervous. Like when Russell asked me, I was like, I want to throw up and I want to like scream it from the mountaintops so that should be fun. I'm Jamie Cross was in fact my first client. She is actually one of the, she's actually the main reason I should say why I got into writing, which is what I'm doing now. Um, she approached me in January. She's just like, Hey, I love all this stuff that you write on facebook. Every single piece of content that you put out there. She's like, have you ever considered writing for somebody else? And at the time I had it. It was just my means of communicating with my audience was long form copy. Speaker 3:     03:20         Um, and so I gave it a shot. I was like, Hey, I'll try it. And so I wrote for her and her audience just ate it up. And what I was doing really was telling the story of how she created her company and why she was so passionate about the products that she was putting out there, like why it was necessary for her to create these products. And so we just started telling the story of her growing up and her father and her children and how all of this kind of came to be. And a really interesting thing happened. Her audience started opening the emails more than they ever had and it became really, really easy to identify what a topics, let's say were important, were resonating with them, what parts of Jamie's story they resonated with. And what was cool that we were able to do with those is that we were able to take the, the, the front runners, the winning emails and turn those into facebook retargeting ads because now we knew that they resonated with the right people, right? The quote unquote right people. And Speaker 2:     04:22         for context, I want people to understand what Jamie's businesses. That's the crazy part is the type of business. This is not the type of normal business. You expect emails to have any impact on at all, so if you don't mind just give a little context here as far as what type of business Jimmy had and why her stories were so magnanimous in conversion because of your Speaker 3:     04:42         content. Yeah, absolutely. So Jamie Cross owns Mig soap and body and they sell organic soap. They do a organic skin lotions and face products and all kinds of amazing products, which if you haven't checked out, you definitely should add Mig, souq.com I believe. And so we were telling all these stories about how she was going wild crafting and finding these herbs and putting them in these lotion bars that are helping people overcome things like Eczema and psoriasis and skin conditions of all sorts. And so we started telling those stories and like I said, the front runners became really, really easy to identify and I believe one of the coolest stats that we have out of that campaign was that we took one of one of those emails which talked about her faith, right? How much faith she had and she had asked God for a sign and we took that story, put it on facebook, and I think her cost per acquisition, if I'm not mistaken, went from like $60 dollars per person down to like $3 and eighty four cents, which was just unreal. Speaker 3:     05:45         Right? And, and the. And the other beautiful thing is that every story email that we sent out for her on the back end was making between a thousand and $1,500. Right? And so you're giving something, you're giving your readers, you're giving your audience something that they can connect with, something that they can be a part of, which is something that Russell is amazing at doing to. Right. Whenever he puts on an event or whenever he has a launch, he gives ownership of that thing to the audience, right? He gives it to the funnel hackers. He's like, hey guys, this is what we're doing. Like we need your help and we need you to show up and here's the t shirt and like this is the date and here's the website and here's a cool video. And he gives it to the audience, which allows them to become a part of something bigger than themselves. And you can do that around anything you can do that. I run a coaching product. You can do that around an ecommerce product, you can do that around an info product. It's just a matter of creating and crafting that story and then giving it over to the audience. Speaker 2:     06:43         You've done such an amazing job, especially with Jamie story of helping her blossom as this attractive character. And I think that when you're connecting with people and the reason I love her stories because it's a physical product, and so often people think of email as well, I'm just selling an info product. She's selling a physical, tangible product. And the key there for me is I've taken a look at what you've written is you have this crazy ability to draw someone in so deep that they're literally waiting with bated breath for the next email. It's like, oh please, where's the rest of the story here? There's got to be a push. I want to see the next one right now. Speaker 3:     07:21         How do I do that? Kind of like an innate ability like my, my way of moving through the world is through feeling right, like I want to feel all of the things and that that range of human emotion is just huge. Right? And so when I can wrap words around the emotion or the experience that somebody that's like, that's my, that's my gift, right? It's, it's being able to say, oh, I see how excited you are about this thing. Let me make sure that, that I can convey that to the audience. And so that comes with adding detail. It comes with really getting the story out of the entrepreneur and then conveyed to the audience like this is, this is why this is important, but also following Russell's kind of epiphany bridge story and saying, you know, they're on this side of the bridge right now and they don't understand why this is important or what's happening. Speaker 3:     08:25         So let us tell them a story that helps them understand. And on the other side of that, one of my favorite things to do is to give the reader the win. So I never sit there as the glue on the top of the mountain saying, and that's why blah blah blah, blah, blah. You know, like, I don't want to be the teacher. I want to be appear. I want to be shoulder to shoulder with them and say, I know that you know this because I just told you this story. So you understand now you like where we get this together. Right? And it's amazing to see what happens because then you them an opportunity. So the call to action in most of my emails is, Hey, just hit reply and let me know if this resonated with you. Let me know if you've ever had an experience like this in your life. Speaker 3:     09:05         Is this something that you're struggling with? Why don't you go ahead and let me know. My team and I are here to help. So it's a very, very open door and it creates a feedback loop between you and your audience. Like this is what people are missing with the broadcast emails or with the followup sequences that they're sending out. Is that all of the emails that I send out our broadcasts and what that creates is a couple things. It creates a perpetual ask campaign with your audience because you have your finger on the pulse of like, Hey, this is resonating, this isn't, this is what they need, this is what they're asking for. Right? It also allows you to create an audience selected indoctrination sequence because once you have enough email sent out and you know which ones are the winners, you can simply convince those to the very beginning of your indoctrination sequence and you know that there is going to resonate with the right people because your audience who's purchasing from you already have selected those as the winners. Speaker 3:     09:59         Right? And the third thing is that, like I said, it is a feedback loop. Like you know what's going on with your audience and you know, I don't think that. I don't think that that will ever be a bad thing to have. Right? Like so many, so many marketers have spent hundreds if not thousands of dollars creating these lists only to ignore them. Right? And that's like, that's where your money is made, but I feel like people are scared to talk to them because they're like, if I say the wrong thing, they're going to go, but then leaving your list and you not talking to them, it's pretty much the same thing. It's getting you the same result. Right? So you may as well say the damn thing and see what happens. Speaker 2:     10:40         I think you're one of the few email marketers I know that actually encourages people to reply. I mean, I honestly, I remember the first time they can wait a second if I reply, where's that really going to go? Someone asked me that is. I mean because most of the time when we send out broadcasts, it's, you know, buy my stuff, go take a look at this or stay tuned for the next thing. And there's really no true communication and that's one of things you really, really great at, Yada, is that ability to communicate with a huge list. I mean it's not like Jamie's only got five people on our list. I mean, she's got a very, very large list he's built and encouraging someone to reply. How do you handle all of them? Speaker 3:     11:16         Yeah, I think that that's really on the business owner. I have a part in that, but I do warn them ahead of time. I think we, uh, we sent out, I was writing from Mike Schmidt for awhile and he has a digital marketing agency, right? Who helps other digital marketing agencies kind of grow their businesses and he also services his own clients. And I told him, I said, you're going to get replies. And I wrote one email and in 45, in the first 45 minutes from sending it out, he had 75 replies messaged me. He met me in a panic and he's like, they're replying. And I was like, I told you, they were gonna reply. He's like, well, what do I do? And I was like, solving some big. Speaker 3:     11:57         And that was when it really became clear to me that we were in an ask campaign because the topic of the email wasn't actually a service that they provided, but his list went crazy over it. And I was like, well, just create that for them, right? Like you can't, you have the ability to offer that, so just create it. And so it's just a really interesting thing. You do have to be set up on the back end to receive those replies, um, and to be able to sell them something because I believe that when somebody replies, they're raising their hand and saying, Hey, I'm interested in what you just said. And so now it's the responsibility of the entrepreneur on the back end to say, okay, I understand that you're interested. Let me, let me convert that interest into a sale. Speaker 2:     12:39         I love it. I think that's the part that people miss in the whole idea as far as email as a means of communication. It's really one of the ways that we start seeing a lot more emails getting opened, a lot more engagement on a lot of our social posts. You never talking beforehand about some of the things Rachel Peterson was doing them with regard to engagement. And the whole idea here is you wanting. Everyone talks about engagement on social platforms, but they never talked about engagement in an email campaign. I think it's one of the things you've done such a great job about doing is is increasing that engagement to where now all of a sudden that client feels like you as the business owner over your clients, as the business owner are actually interested in their success. They're interested in their feedback. They want to see what the next step is for them. How can, how can we help you? Which usually is just kind of given us, Oh yeah, I'm, I'm here to help you have better. I'm really not as to sell you stuff. Speaker 3:     13:28         Yeah, exactly. Exactly. And people feel that, right? And people know that the entrepreneur, like the CEO of the company isn't sitting down every single day at their desk typing out an email to you. We would love to feel like, Hey, this is Russell's writing specifically to Yada, but it's not happening. You know? And so I think one of the things I've done is I've completely removed the first name. Like I know everybody loves Hashtag first name, right? First name, last name, and I'm like, stop it, respect your reader, like we know that you're not actually writing to us. Just, um, one of the things about the replies, so that I would, that I will say is that when you get replies from an email list, your deliverability goes up to, right? So this works on so many levels because now people are replying to a list that means that they want your email, you know? Speaker 3:     14:22         So it's, yeah, it's really, really interesting what happens when you actually start treating people like people and you actually do what you say you're going to do by being there and helping them and answering their questions. And this can create your lead magnets for you, right? This can create your next product for you. This can, this can create so many things for you if you just utilize it the right way. And I think that one of the things that a lot of people are scared of is will. If I tell my story, people aren't going to like me or they're gonna leave my list or you know, they're not going to buy from me. And I think it's quite the opposite. I think that when we share the struggles that we're having, like no matter what level of success we're having, like there's still struggles, right? Speaker 3:     15:06         There's still problems, there's still challenges and that doesn't mean that they're necessarily bad, but most of the people who follow you, they follow you because they see you as somebody that they'd like to follow in their footsteps that they'd Sunday, like to be like or have the results that they have. And so that means that they're somewhere on the path of the journey that you've already been on. Right in Russell says like, you only have to be a couple of steps ahead of somebody in order to inspire them or to motivate them or to be able to help them. And so being willing to be vulnerable and share those steps is what causes those people to come closer. Right? And so that's what your story does. It invites people in and says, Hey, let's sit down and want to tell you the story of how I got to where I am and everything that I've had to face on the road here, and hopefully that can be helpful for you and when you help them in the process of them becoming, you are the natural solution to their problem. Speaker 2:     16:02         Oh, I love that. I think it's. It's funny. I was talking with Andrew Warner Interviewing Russell just two days ago down in Provo, Utah. Items Fascinating. He did a podcast with Pat Flynn and pat was interviewing him on. Andrea has this crazy ability to interview people and get just. It's probably one of the best. I wish I was more like, can I Speaker 3:     16:21         them? Speaker 2:     16:23         He actually, he gets every emotion out of it. It's the weirdest thing, but one of the main things he said was that he found the best way to get someone to become vulnerable, honest podcast was for him to start off being vulnerable, which I thought was really fascinating because usually people, especially on a podcast, if you're interviewing ceos and everything else, it's everybody's posturing. You know? Wait a second, who's who's taking the lead here? And it was fascinating as I was sitting there talking to him, he says, yet I. I learned that actually from reading how to win, how to influence when friends basically, and his whole idea behind that was the more vulnerable he was at the beginning. It almost, it wasn't self deprecating, it was just as being transparent and as he reached out that way at first that the interviewee wasn't real quick to be vulnerable right there, but they saw later on in the interview that it became much more open and much more vulnerable because of his transparency and I think I see the same thing in the stuff that you, right where you have this ability to, to be vulnerable but at the same time to let them know that I've been through it and I can still take you to where you want to go. Speaker 3:     17:29         Yeah, no, and he is spot on about the vulnerability. I think that one of the things that people get backwards about vulnerability is that we're like, okay, well we'll be vulnerable once we see them be vulnerable and you get to go first. I know that if it doesn't, it's not what you want to hear, but you get to go first. And so if I come on here and I'm just like, Hey Dave, you know, this is like. I mean, I kind of did it in the beginning of the interview. I was just like, hey guys, if you haven't bought your ticket to funnel hacking live, go ahead and do it because it's the first time I'm going to get on stage and I'm just as nervous as I am excited about it. Right? Like that was, that was honest and authentic. But it's also a very vulnerable share if you think about it. Speaker 3:     18:11         So, so what that does is that it's not, um, it's not a calculated, but it invokes the law of reciprocity. So as the conversation continues, as the weeks and months go by and people actually get to funnel hacking live who listened to this, they'll be like, oh, that's that Jada girl. She was really nervous about getting on stage. You know, maybe maybe I'll have people come up to me and say, hey, you did a great job. Like I listened to that podcast episode where you were nervous, you know what I mean? But it opens them up. And so as a service provider or as a course creator or as an ecommerce like widget creator, right? Or peddler of widgets. I guess when you say those things when you open up and you're just like, man, like I have this great idea and I'm not sure if it's gonna work or not, but like I want to just throw it out there and see what happens or you know, this is something that I can help you with because I've gone through it myself. Can you tell them those stories? The thing that you're going to get back is like, oh my gosh, I've been dealing with that too. Or I had no idea that there was somebody out there that was just like me. Right. One of the most powerful things that you can say to another human being when they're going through something is, me too. I've been there too. I felt that way too, and it just creates an instant bond and it's. It's intimacy, it's honest, it's real, it's raw, and that's where relationships are built. Speaker 2:     19:31         I love that. Such a difference between empathy and sympathy. Yeah. The more empathetic you can truly be an come across transparently, man, it's so much easier for a person to go, you know what, I, I can connect with you now. I get you and because you're getting me in and we connected and that emotional level. So I think that's just amazing. Well, I know that one of things we were talking about was you've put together six different steps to storytelling or what's. Speaker 3:     19:55         I did know the details of how all that works. I did. So I created my own lead magnet. It's my first one. I'm super excited about it and as of this podcast, it's not actually up, but by the time you go live it will and it's called the six steps to story, story selling framework. And I basically, you know, as a creative, I was just like, there's no way that I can ever duplicate this. I'm the only person that can do this and having so many a left or right left brain thinkers, the logical people around me, they were just like, you can do it. So as I was writing, I started just kind of. I kept a notebook by my side and I thought, you know, every time I do something over and over again, I'm going to write it down. And so I came up with these six steps and I already mentioned one of them, which is to drop the first name, right? Like you want to assume familiarity, but that will excuse me. That will be up on my website, Yadda golden.com. And you guys can find it there and you know, it's something that you can literally have next to you while you're writing that will help you create that story selling type of email and hopefully connect with your audience better. Speaker 3:     21:09         What are the other six? So we want to make sure, uh, I think we talked about giving your audience or your reader the win. Um, so I'll just walk you guys through. We can do it really quickly here. So our first step is assuming familiarity, right? That's, that means that you're going to drop the first names. You're gonna start using contractions in your copy. Um, and there's no salutation. So I don't do a hey, happy Monday, like no, nothing. You just go straight into the story. A number two is creating a curiosity based pattern interrupt. And so that would be your headline, your subject line. You want to create something that they're going to cut through the noise of their inbox because there's just a ton of white noise static. If you want to be something that's like what? Like what did that say? A number three is you want to hook them immediately, so if you think of movies that start in the chase scene or the bank robbery, but you don't know who any of the characters are, you don't know what's going on. They just drop you in there and you're like, wow, hydroma. Right? So that's what you want to do. You want to hook them immediately. Number four is you want to guide our. Sorry. Uh, yeah. You're going to guide their epiphany. So you're going to fill in the story. Now you're going to be like, okay, this, Speaker 2:     22:25         this is one of the things I really like it because I think too often people think you're just going to, they're going to get the epiphany by themselves and you've got this crazy ability to guide them. So keep going on this whole guidance. Speaker 3:     22:36         Yeah. So you're going to fill in the details. So now you've started with high drama. You're just like, hey, there was a bank robbery and now I need to take you back to where it was all being planned and what happened and who was involved and why it's important, right? Why? What, what's the outcome that they're trying to achieve by doing this thing? Right? So we're filling in the details and at the end of that they're going to understand and so the fifth step is to literally give them the wind. So you're like, so as you know right now, you're just going to assume that they got it. You're never going to posture and be like, because I just told you all these things, or I just explained to you, blah, blah, blah. Right? Like you're going to actually sit back, be a normal person and let them have the win. And then the sixth step is literally just asking them to tell you about it. Did you learn something? Have you ever experienced something like this in your life? Are you experiencing something like that? Do you have something to share with me? Go ahead and hit reply. Right? And what's really cool about this? Speaker 3:     23:35         Are you serious? You're like, no, don't reply please. And I think most of the companies that I'm working with are, are, have a big enough size that they have a customer service. Uh, you know, uh, I guess people that can kind of feel these, Speaker 2:     23:53         but I think even if you're small, it's still so important. I mean hearing like right now we just hired a person is going to be head of our head of our speaker team. I'm working with NFL head of our sales and the very first thing Robbie wanted to do is as our head of our sales was, you wanted to get on the phone with people who are leaving clickfunnels and find out why. And I thought, you know, we've been for like four years now and no one's called, people have left, asked him why. That's probably a good thing to find out. Speaker 3:     24:18         Sure. It's just, it's such great feedback, you know. And, and I have, um, I'm actually going through a Beta launch of a six week course that I'm putting together based on this framework. And one of the girls were in week two, she sent out an email to her list. She's like, I sit down to story selling email to my list and I sold $397 products and I had to unsubscribes, but I had more engagement than I ever had from my list. There you go. It's a win. Do you know what I mean? Like is the people that don't resonate with you are going to leave the people who do are going to come closer and you're just finding information out from your people. So it's good. It's not scary, Dave. I promise Speaker 2:     24:56         I love it, Yada, Yada. Any parting words before we let you go? Speaker 3:     24:59         Oh Man. I think my favorite thing to tell people lately is stop using your list like a booty call. Don't email them only when you want to sell them something, right? Like build an actual relationship. It'll be longer lasting. Speaker 2:     25:15         I promise. Maybe that'll be the headline of the episode. Stop using your list as a booty call. Glad I can make you again. I appreciate your friendship and love having you on. Thank you so much again. So where can people go to get those six steps? Speaker 3:     25:35         Uh, yeah. You can go to Jada golden.com, it's y a r a g o l d e n Dot com and because it's not up yet, I don't know exactly where it will be, but you'll be able to find it. Speaker 2:     25:45         Awesome. And again, make sure you go to funnel hack live.com. You want to make sure you're there to see Jada onstage for the first time and we're super excited to have her. So again, thanks so much for your time today. Appreciate your friendship and we'll talk real soon. Okay, thanks Dave. Speaker 4:     26:01         Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

Episode 320 – Inner Circle Chat – How Jamie Cross Built A Multi-Million Dollar Soap Funnel “God knew what I could do for a long time, and be driven at and passionate about. So I started a skin care company.” – Jamie Cross I am interviewing a super amazing, ninja rockstar who brings some awesome unicorn fairy dust!  Jamies Cross started in corporate America. When she and her husband had children, they decided she was going to stay home and not go back to work. Their finances were hurting, her husband was a Teacher and they only made $1,800 per month. At one point, someone gave them a $25 gift card and they actually tried to sell it to get the money instead. It was hard to even buy a $5 coat for their new baby. She realized she wanted to leave a legacy and change the world. She asked God to give her a billion dollar idea, and 2 weeks later, it actually worked. In her dream, she literally saw the blueprint and the exact thing she was going to do – start a soap company! Jamie didn’t realize until years after starting her business that she had really started her journey as a child. She would take ingredients from her mom’s fridge and concoct her own facial masks. Doesn’t her story sound so interesting??? Join us today for a 40-minute chat!  To Buy Jamies AMAZING “Man Soap” just click this link: https://migsoap.com/collections/all-products/products/mountain-man-by-mig-bar-soap For a discount use the CODE:  quicktalk If You Haven't Yet, Check Out RevenueBuddy. The ULTIMATE Visual Goal Setting Buddy! http://revenuebuddy.com/ (Click Here )To Check It Out You can also check out the INCREDIBLE Super Course by http://supermarketingcourse.com (clicking here!) Have an idea for a Podcast Topic? A question you want to be answered live? Or just want to leave a random message with whatever you want? Now’s your chance! You can now call my new Podcast Hotline number and leave a 3-minute message and I’ll play some of these LIVE on the air! 810.201.4555 You can check out Joshua’s AMAZING Marketing software by clicking here If you’ve enjoyed this PodCast this year if it’s brought value to you, your life or your business could you please go to Itunes and leave a 5-star review? https://itunes.apple.com/us/podcast/radiusbomb-com-quick-talk-podcast/id1061375545?mt=2 (Click here to leave your review)

But everything changed for me when I discovered ONE thing during my business journey. Listen to how I handled and overcame feeling like I was in “The Loneliest Job In The World”. On today’s episode Russell talks about why being an entrepreneur is the loneliest job in the world. Here are some of the awesome things you will hear in this episode: Why it’s hard to find support and others like you when you first get into the business of being an entrepreneur. Why going to events made it easier for Russell to connect with others like him, and to help him find vendors to do the things he couldn’t. And why it’s so important to go to Funnel Hacking Live, especially when you are first getting started, and why it’s one of the best events in marketing ever. So listen here to find out why you need to attend events, and how you can get your tickets to Funnel Hacking Live. ---Transcript--- Good morning everybody, this is Russell Brunson and we’re about to start a Marketing Secrets podcast episode. I’m heading to the airport, I almost just got in a wreck, literally live on radio. But here we go, let’s have some fun. Alright everybody, so I’m heading to the airport. I’m about to go do a secret meeting, there’s ten people who got invited to this secret meeting, and I’m not allowed to say anything about it. Is that crazy? I’m the worst secret keeper in the world. People are like, “Hey Russell, can you keep a secret?” No, why would you tell me? I’ve written two books that literally all they are is me sharing every secret I’ve ever heard my whole life. So don’t trust me with secrets, and this is killing me. But I’m going to tell you everything I’m allowed to tell you without getting in trouble. So Brendan Burchard set this whole thing up, I wonder if I’ll get in trouble for that? Crap. Anyway, he messaged a bunch of people and he’s like, “This is a secret meeting of a bunch of titans of different industries, all moving together to plan world domination.” It’s kind of like the illuminati I think, or maybe the Bilderberg group, or I don’t know. Something cool or ninja like that, maybe not. Anyway, so I’m meeting all these cool people and I’m like the internet, software nerd dude who is coming and then there’s all these other legit people who are coming. One of them is like a multibillion dollar a year supplement company, there’s …..I can’t tell, I’m going to be in trouble. Anyway, I’m excited. I’m heading there right now, to the airport to go fly out and hang out with those dudes for a couple of days. And from there I’m flying to Dana Derricks Dream 100 Conference. Dana did me a little favor last year when we were doing the viral video launch, we redid the sales page for Clickfunnels and he flew in and spent a week, actually, he didn’t fly in, he’s scared of planes. He literally found a dude who is like a retired truck driver and paid the guy to drive him to Boise, which is I don’t know, a 30 hour drive. So then he sat in the back of the car and worked on stuff while this dude just drove him, which is insanely cool. Anyway, I love Dana, he learned how to fly since then and he was like, “Oh my gosh, this is way faster and easier.” But a year ago he was scared of airplanes. So he drove to Boise, spent a week with me working on the sales letter, got me in overalls, doing the whole goat dance thing, and it was funny. And in exchange he wanted me to speak at his event this year, which is now next week. So I’m flying out there, talking about some cool things. His whole thing is about the Dream 100, which is exciting. And I’ve been working on the Traffic Secrets book which is coming out, and there’s a whole foundational layer of Dream 100 and how it ties into all the different marketing channels, and I’m going to be sharing that for the first time, live onstage, which I’m excited for. It’s kind of me testing out the concepts from the book and getting people’s feedback for the first time. So it’ll be fun. I’m looking forward to that. So that’s what’s happening with me now, and in that vein, I want to talk about something interesting. I’m heading to this event, why do I still do events? Why do I still go to events? Why do I run events? And the reason why is because my life was changed by going to live events. So I was an internet nerd who sat behind my computer all day thinking I was the stuff, right. I don’t about you, but entrepreneurship is the loneliest job in the world, especially when you’re first getting started because nobody believes in you, depending on who you are. But most of the time spouses don’t believe in you, friends don’t believe, your coworkers. I literally was building my first internet company, I was also painting at a paint place during the summer breaks. And the owner of the paint company was a friend. And I remember I would tell him all the stuff I’m learning about and I was so excited. And at first it was a cool thing, and then I believed it was going to work, so I would talk about my dreams and my visions and what I was trying to create and do, and it’s funny because you think that people would be supportive of that and be like, “Oh, that’s amazing. You should do that.” But guess what? They’re typically not. It got to the point where I would come into work and the owner of that company and other people would start teasing me. They’d be like, “Hey Russell, why are you hear today? I thought you were going to be retired by now. I thought you were going to be a millionaire. Why are you here?” All sorts of stuff like that. My family, my brother who is editing this and his wife who is transcribing this, will laugh at this part. When I was a kid growing up I used to order all the junk mail, and I would read all the junk mail of people out there making money, and I was like, “This is the greatest thing in the world.” And I would always tell everyone, “I’m going to be a millionaire. I’m going to be a millionaire so soon.” And my brothers and sister and everyone would tease me, “Oh Russell, are you a millionaire yet? Are you a millionaire yet?” and I’m like, “No, I’m still working on it. I’m 13, give me some time.” But it’s just funny because you expect initially that everyone is going to be all pumped for you, but you find out that at first they’re not. They’re skeptical, and I think a lot of times it’s because they love you and they care about you and they don’t want you to get hurt, because it’s a scary road. So typically people aren’t like, “Sweet, you should chase these entrepreneurial dreams.” They’re more like, “Dude, you should just do what everyone does, and do the normal path.” They have good intentions, but that’s typically what happens. So entrepreneurship at first is a very, very lonely road. So for me, I still remember I was doing my thing, behind my computer. And back then, this is pre-Facebook, it was hard, there were some forums that you could talk to people. But it was still really, really lonely. I didn’t have anyone to talk about, I was just reading and learning and I’d explain it to my wife and she would look at me and be like, “I have no idea what you’re talking about.” I’m like, “Ahh.” I’d tell other people and they’re like, “That sounds awesome.” But it was just tough. So I remember the very first event I ever went to, I went there and a couple of amazing things happened. First off, I went there and got to the room and I think there was about 4 or 500 people in this room. And I got there and instantly I was just like, “Oh my gosh, there are other people on this planet that think like me. These are my people.” I remember thinking that. I remember sitting in the hallways talking to people and staying up late at night in the hotel rooms until 3 or 4 in the morning, and I was like, “I can’t believe I’m having these discussions with other people who actually care about the same thing I’m talking about.” And we’d geek out on it, talk about the ups and the downs and the struggles and ideas and concepts. It was like plugging in life in my body as I was going through this process. I found my tribe of people and I finally had these connections. And when I left the event it was amazing because I had friends. I had people I could call on the phone and skype and talk about, and it was cool. So that was the first thing, I found my people. Number two is I started finding vendors. I didn’t know where to find people to do all these different things. And I’m in this room with, at the time 500 or so people and I’m meeting people. And some guys like, “Yeah, I do whatever.” And I’m like, “What? I need that.” And then someone’s like, “I do this, I do this.” And I built out my rolodex of people that are able to help me in all the different aspects. And it dramatically sped up my process. And what was cool is because I met them face to face, it wasn’t like I went to their website and I contacted them through a contact form and they didn’t know who I was. It was like, “Hey, remember the other day when we were hanging out?” It was funny for me, they always went to the bar afterwards and I’m like the clean cut Mormon kid who’s like, “I don’t know what to do at a bar.” So I’d go to the bar with them, because I wanted to keep talking with everybody. And it was funny because they’re all drinking and the first time I ordered a water, and again I know nothing about drinking. And the guy came back and is like, “Hey do you need another scotch?” and I’m like, “I don’t even know what that means.” Or vodka, I don’t even know, whatever the drinks are. And I was like, “Oh my gosh, people here think I’m drinking. This is awkward. I don’t want people to think I’m drinking.” Because again, I’m the clean cut Mormon kid. So I was like, I started ordering milk at the bars. It’s so funny. They’d bring me out this big old cup of milk because I was like, “I don’t want people to think I’m drinking.” And so I had this big cup of milk and people would come to me like, “What are you drinking?” I’m like, “Milk.” They’re like, “what?” I’m like, “Well I’m Mormon, so I don’t drink.” And they’re like, “Why would you order milk?” I’m like, “Because I don’t want people thinking I’m drinking.” So I’d have this connection point though. So I’d call people up and be like, “Hey, this is Russell.” They’re like, “Russell?” and I’m like, “yeah, I’m the dude who was drinking milk with you at the bar.” They’re like, “Oh yeah, you’re the Mormon guy.” I’m like, “Yes, I am.” And we had instant connection and rapport so it was easy to start doing deals because they had that connection point, because I had connected with people and met them. So that was the next huge, huge benefit. Number one is I found my people. I had friends now who I could communicate with about this thing I was geeking out about. I had relationships. Number two was I was able to meet with vendors and find all the different pieces that I needed to help grow my company.  Number three is I had a chance to go to an event and actually learn from people, which was really, really cool. So for me it’s like, it was interesting because I would focus on one thing, but the event promoters had brought in different speakers and different topics and it helped round me out and I started to understand. I remember I didn’t know what copywriting was and at my very first event there was this dude, Michael Fortin, who is a great copywriter, talking about copy and conversion. And I’m like, “What? I didn’t even know that was a thing. Who knew I needed a headline? I didn’t.” I remember him talking about conversion and it was funny, I had never split test….I didn’t even know what split testing was at the time. But he was showing all these different split tests like, “I did a red headline versus a blue headline and this is what happened. And I did this versus that….” And I was like, oh my gosh. And I’m taking notes and all the sudden, I went home and I was able to take the tests that he’d figured out and I just modeled it. I remember one of his tests was a red headline out converts a blue headline. I was like, are you serious? So I went back to my little funnels back at the time, I wrote a headline and made it red, and sure enough, guess what? It increased conversions. And I gave myself a raise and I was like, this is amazing. So I started learning these amazing things, coming back and implementing back into my little funnels I had at the time. We didn’t call them funnels back then, we called them mini sites. So I went back and edited all my mini sites. Oh crap, this happens when I’m not paying attention. I’m late to the airport already, I’m podcasting, oh dang, and the freeway is completely jam packed. Alright guys, you are going to be part of a live experience to see if Russell can make it to the airport in time to go to his top secret meeting with the Blilderberg, or the Illuminati. Anyway, we’ll podcast the whole process, because if I don’t make it then we’ll just keep going. It’ll be fun. Alright so anyway, where did I leave off? I met friends, met connections, started learning really cool things in different areas I wouldn’t have ever assumed and thought, brought new concepts and strategies to my mind. Number four amazing thing that happened, and this event is different than Funnel Hacking Live, this event was a multi-speaker event where every speaker spoke and then they sold. This was the first time I had ever seen something like that. Some of you guys have heard me tell this story before about how I got into becoming a public speaker, but I was a shy awkward, nerdy kid who never talked to anyone ever, super introverted. Still am. Anyway, so I’m sitting there at the first event, the first speaker gets up and talks for 90 minutes, I still remember it was Mike Lipman, if you guys don’t know who Mike Lipman is, the dude’s awesome and I still remember to this day, that he taught this concept about amateurs focus on the front end. And I was like, what? And he’s like, “Yeah, these cd’s we sell, it costs me $30 to sell a cd. But guess why I’m winning?” I’m like, “Why?” and he’s like, “Because amateurs focus on the front end. I have this back end thing.” And he started talking about, “Everyone who buys the cd, I call them on the phone and sell them coaching.” I was like, “What?” My whole world just shattered. And he was telling this whole thing and I was like amateurs focus on the front end, my whole business up to this point I’d been focusing on the front end. I don’t want to be an amateur, I want to be a professional. And he’s like, “Professionals need to go in the hole on the front end so they can make their profits on the back end.” And it was like, boom, paradigm shift. And at the end of it he sold a program where he’s like, “Hey, I’ll teach you guys how to do this whole thing I’m doing. Free plus shipping cds and then calling them on the phone and selling them coaching.” And he sold it for like $2 grand and I watched as people in the room started jumping up and running to the back of the room. And I was doing the math, 2, 4, 6, 8, 10, that dude just made $65,000 in an hour. I was like, I have never even experienced something that….that dude made more money in an hour than I’d made in the entire last year. And the next guy gets up and he starts speaking about something and I get these epiphany’s and aha’s and he sells something and I’m doing the math, and that guy sold like a $5000 thing. I’m like, 5, 10, 15, 20….that guy made $100 grand, and my whole world, I saw how people were selling it. It’s funny to me now days when people are like, “I went to an event and somebody sold and I was all upset.” And I’m like, “What event was it?” and they’re like, “It’s a marketing and selling event.” And I’m like, “So you went to a marketing and selling event, you had a chance to experience somebody sell something and you got upset about it?” At the 10x event this year, it’s funny because I, some of you guys have heard this story, I went to the event, there were 9 thousand people and I sold 3.2 million dollars in products in 90 minutes. And it’s funny, this event was there to teach people how to sell and I had a couple of people I saw in Facebook afterwards, “I went to the 10x event, but Russell’s presentation was good but then he sold something at the end.” I’m like, “Dude, you paid to learn how to sell and you watched somebody orchestrate a 3.2 million dollar hour. That was worth more than the price of admission. You should be studying and dissecting and diagramming everything I did.” So for me, I’m watching each speaker get up on stage back here. And I’m watching it, and it was seeing behind the scenes of everything I’d dreamt about doing. And that’s how I went on this whole path of I have to learn how to sell from stage and doing these closing techniques and how to tell stories. I learned watching people as well. For those that came to last year’s Funnel Hacking Live, some of you may or may not know this, we only sell one thing at Funnel Hacking Live. So it’s not a multi-day everyone’s pitching and selling, there’s only one thing for sell. And the only thing we sell is the actual Two Comma Club X coaching. We only open it once a year, it’s at the event, it’s the only way to buy it, at the event. So at last year’s event, for those who were there, I did $12 million in sales at the event. So it’s like, if you want to learn how to sell coaching or consulting or anything like that, if you watch the process we orchestrate of the thing, that alone is worth the price of admission times 100. So at the event I learned how to sell. I started watching this thing, I started learning how to break down presentations. So that was another unintended benefit that I had. And it went on and on and on, and the event literally changed my life. So why am I sharing this with you guys? A couple of reasons, one is I’m going to an event this weekend, and I go because I know that transformation happens at events, faster than anywhere else. So I love going to events because I love seeing people have that transformation. If I wasn’t married and didn’t have kids, I would be going to three or four events a week. That’s how important and how impactful they are, both for me as an attendee but also as a speaker. I can have more impact with someone there face to face in a room, than I could ever in a million years on a podcast or webinar, or any virtual means. So that’s a big part, and number is we have Funnel Hacking Live coming up, and this year is going to be amazing. The first year we did it, we had about 600 people come, the second year was 1200, third year was 1300, we sold out in a month. So I was like, we should probably make it a bit bigger. Last year we had about 3000ish, and this year we’re going to have about 4500. We’ve already sold almost 2000 tickets, so there’s not going to be a lot more. But what’s interesting to me, as of today we have 65000 active Clickfunnels members, we have less than 5000 tickets, so it’s like less than 5%, is that the math? I don’t know, whatever the math is, it’s like 5% of all active Clickfunnel members will have a chance to come to it. Yet, it’s a thing that of all the things we do, it’ll have the biggest impact on somebody’s business and on somebody’s life. It’s interesting, and we were talking about this yesterday in the office, we were looking at the Two Comma Club wall. And if you’ve ever seen my pictures, we’ve got the entire bathroom hallway is wallpapered in Two Comma Club awards, now the kitchen is completely wallpapered, there’s so many people that have now hit the Two Comma Club, it’s something like, I don’t 3 or 400 people now. We have the Two Comma Club X program, which means they made over 10 million dollars, and we have a whole wall of just those. I think we have 25 or so people that have hit that now and it’s going up every single day. We were sitting there talking and as we were reading the names off, we know most of the people. And I’m like, “How do I know all these names?” and the interesting thing behind the majority, not all of them, but the majority of all the people who are on the wall is they come to our events. It’s weird. What are the top 1% doing? I’m a big believer in modeling. I look at what is the top 1% doing, they’re going to live events. So what should I do? I should go to the live event. When you come to Funnel Hacking Live, just to understand it, and again our event’s is not like any other event. Ours is closer to a rock concert than a marketing seminar. I’ve gone to a lot of marketing seminars, it’s hard to stay awake at pretty much all of them. Honestly, I don’t mean to be rude, but it’s insane. I don’t know, marketing for whatever reason, people have not done a good job. And I’ve tried to be the person to make marketing fun again and sexy and exciting and bringing the energy and making it what it should be. This is the most exciting topic on planet earth. We should be freaking out, going crazy, jumping and screaming and dancing because we learned something and two things happened. Number one, we make a crap ton of money. Number two, we change somebody’s life. What is more exciting than that? So I think the last, I don’t know, decade or two decades or since the pony express began and we had direct mail, marketing events have always been boring, and I’m trying to make these things exciting so people like me will actually come to them. Because if there’s entertainment and it’s exciting and fun, it’s awesome. So that’s number one, Funnel Hacking Live is different than anything else you’ll ever experience, I promise you that. The speakers we bring, people are like, “I’ve never heard of these speakers, why not?” and I’m like, “Because I don’t bring the dudes and the ladies who are on every single stage speaking. The people who come to our events are the people who are actually doing it. They’re Clickfunnels members, they’re our Two Comma Club winners. They’re people who are doing unique, interesting things that you would never have a chance to see unless you had the bird’s eye view like I do. I’m watching everybody, I’m watching 65000 members like, ‘What are the funnels that are interesting, that are different?” So I’m able to bring those out, so those are the speakers you’re going to hear from. People in different markets and different industries who are doing the most fascinating things that you can look at and you can learn and then bring it back to your specific business. So the learning is second to none because again, most of these people aren’t polished stage presenters, these are people who are your peers, people who last year were sitting in the audience who are now looking at you. For example, I’m excited for all our presentations, one that I’m really excited for, some of you guys know Jamie Cross, Jamie Cross came to Funnel Hacking Live two years ago at the bottom of her journey, struggling financially. She came to Funnel Hacking Live, she had a mission, she had literally a revelation, “I need to start this soap company.” So she starts this natural soap company. She hears a voice in her head saying “You need to do this thing.” And she’s going and she’s doing it and she’s moving forward, but she doesn’t know what to do. She comes to this thing, and she’s out of money and I’m talking about perfect webinars and she’s like, “I’m selling soap, I can’t do webinars for soap. But I was led to come to this thing, so I’m going to do a perfect webinar for my soap.” And she does a webinar and the first one bombs, the second one bombs, the third one bombs, the fourth….she keeps trying and trying and trying and she’s like, “This doesn’t make any sense.” I get tons of people who are like, “Russell, I read Expert Secrets, but I’m selling physical products. It doesn’t make sense.” But she didn’t say, “This won’t work for me.” She said, “How can this work for me? How can this work for me?” And she kept doing the webinar, doing it and doing it, and she kept tweaking it and modifying it, until eventually she came to..she made a five minute webinar, following the exact same process in the perfect webinar, it’s insane. She did a facebook live with this 5 minute webinar, selling a physical product, soap, natural soap that she creates in her basement (well she used to, now she’s big time as it’s been growing really fast) but she did it and finally boom, one of the webinars she did hit. It’s a five minute perfect webinar, selling soap, and it hit. Within like 6 weeks it did $130,000 and it was like boom, off to the races. It’s funny, after that she joined the inner circle, she was all in and what’s crazy, this is the coolest thing in the world, the next year’s Funnel Hacking Live, so exactly a year later, she’s at Funnel Hacking Live, I believe, if I remember this story right, I think it was her anniversary. It’s either her anniversary or her birthday, I think it was anniversary and it was the day at Funnel Hacking Live when we were delivering Two Comma Club awards on stage to everybody, and that morning she came in and she’s like, “We hit, we crossed Two Comma Club, today we literally passed it. It’s our anniversary and it’s this huge thing.” I was like, “Are you serious?” And she’s like, “Yeah, but it’s probably too late to get the award.” I’m like, “Are you freaking kidding me? This is the best time on earth to get the award.” So she went and submitted all the financial numbers, we found it and it was like, oh my gosh she literally hit it to the day that the Two Comma Club awards were being handed out. So we had the chance to have her and her husband onstage and give them this award onstage. So I’m excited because again, two years ago she was an attendee, last year literally at the event during the Two Comma Club awards she earned Two Comma Club, and this year she’s going to be showing, “Hey if you’re selling physical products, here’s my 5 minute perfect webinar.” And she’s going to talk about it, and then she’s literally going to do her 5 minute webinar onstage. How cool is that? And you guys are going to see it. Here’s somebody who did a thousand perfect webinars for physical products to crack the code on how it actually worked, and we’re going to have her explain the concepts behind it, how it worked, what her funnel looks like, and then she’s actually going to do it live for you and you will see her do the webinar. And if you’re selling any product, physical product, digital product, anything, how valuable is that? You’re not going to get that anywhere else on planet earth, and she’s going to come and share it. So for me, I have this bird’s eye view of what’s the fascinating, interesting things that are happening inside our community and we bring those people to share what they’re doing. So that’s what’s going to happen at Funnel Hacking Live, you’re going to learn from these people that are, I can’t even tell you how excited I am for the people that are coming. So that’s number 1 or 2. After that, what’s going to be really, really cool is we’ll have, we’re launching our new Funnel Rolodex, some of you guys already know about that. If you are a service provider and you want to be in our rolodex go to funnelrolodex.com, we’re building out the thing right now, but we’re having literally a network meet up with everyone in the Funnel Rolodex. If you’re like, “I just don’t know how to write copy or do my images or my design. I don’t know how to build a funnel.” All the different sticking points you’re stuck with, cool come with those sticking points and we’ll introduce you to every single person in our community that can do those things for you. It’s like here are the top ten best copywriters, hire any of them. Here’s the best designers, the best programmers, the best funnel builders. They’re all going to be there and you can come and just build your network, build your own rolodex of people that are going to build your funnels for you. So all those excuses you’ve had in the past, why you couldn’t make it work, they’re obliterated. We just exploded them by handing you my entire rolodex of providers you can use, which is awesome. You’re going to be inspired, you’r egoing to have the chance to watch the new OUR film. Last year we showed an OUR film and then we raised over a million dollars for OUR while we were sitting there in the room. But we have the second documentary, it’s going to be live and we’ll have a chance to view that with you guys at the event. I promise you that will shift your perspective, it will shift your mission, it will shift your life work. That’s going to be amazing. I’m going to be sharing stuff I’ve never shared before. The new things we’re doing, the new up and coming things. We’re going to be releasing new features. Last year at Funnel Hacking Live we gave features to a whole bunch of people that are still not live in the app for anybody else. So you get features about 6 months ahead of time before everybody else does, which is exciting. We will sell one thing, so “Oh Russell, is it going to be a pitch fest?” No. But I am going to sell one thing, I’m going to sell the Two Comma Club X program. You’ll have a chance to see how did Russell sell this? Let’s see Russell do a perfect webinar live, and let’s see what happens. Does he get a table rush? Does he bomb? What happens, what doesn’t happen? You’ll have a chance to see that. If you want to get in on our high end coaching program and be a part of the Two Comma Club X program, the only way to do that is to actually, this is the doorway that you have to go through to be able to come. We don’t allow people any other time throughout the year, except for through this door. So you’ll see those things. We’ve got so many cool things. Lindsey Sterling, if you guys know Lindsey Sterling, she was someone on America’s Got Talent, she made it two or three rounds in and the judges were like, “You don’t have enough talent, you’re never going to make it.” She’s a dancing violinist. She’s an artist who creates and does these unique things, but what she does is so different that no one’s ever heard of it. No one’s ever heard of a dancing violinist on America’s Got Talent, that after a little while they’re like, “You’re just not going to make it. Sorry.” And they kicked her off. And instead of being all bummed, she’s like, “You know what, I’ve got something unique here, I’m going to do something.” So she went out there just like any of us and started doing what? Building her following, building her tribe. She had a YouTube channel, she stared doing music videos, started doing some stuff and very quickly she built a following of millions of people and now she’s one of the highest sought after artists in the world, doing dancing violinist. It’s insanely cool. She also has a part with OUR, so there’s this really cool tie-in. So we have Lindsey Sterling coming and I’m going to interview her onstage talking about how she built her whole empire, and then she’s going to do a private concert for us. You are going to see Lindsey perform. And I’ve actually seen her in concert before and it is insane. And the fact that we have her coming is, it’s not just like we could have done a concert and we’ll bring someone in to come sing to you. No, it’s someone who’s, she’s from the same foundation that we’re from. Somebody who is an entrepreneur who has a vision and a dream and was told no, yet she said, “I got told no through all t he typical means, but how do we build this thing online? Let’s leverage YouTube and join ventures and traffic and generation and following and subscribers and let’s do it the grass roots way.” The same way that we’re doing it and she built a huge following and it’s been a huge, successful business. So we’re going to find out how she did that, and then she’s actually going to perform. We’re going to have a chance to see her art up close and personal. I can’t even tell you how excited I am for that, it’s going to be insanely cool. It goes on and on and on, there’s so much stuff you guys. Anyway, I just wanted to tell you that because tickets are for sale right now. They won’t be for sale for long. We will sell out, we’ve sold out every year in the past. The first 2000, and I think we only have 2 or 300 left this morning, so this may not be for everyone. But for the first 2000 tickets sold, what we’re doing is, I took all of the last four years of Funnel Hacking Lives, I took all the presentations and I put them on a preloaded MP3 player. And then we got this dude, Tim Castleman who comes to every single Funnel Hacking Live and he takes notes of every presenter, and his notes are insanely good, and then he sells them afterwards for a couple hundred bucks every year. So I went back and acquired the rights back to all the last four years notes, and I put them in this spiral bound binder, it’s 4 or 500 pages of notes of all the speakers. So for the first 2000 people, especially for you guys who love podcasts, because you’re listening right now, it’s literally four years of our events, you listen to the MP3 player, and you have all the notes predone, so you can take notes on his notes of all the last four years. And I want you to do that because I want you to binge listen to it, so when you show up to Funnel Hacking Live, you’re up to speed and you’re able to hit the ground running. So much magic inside the MP3 notes. Literally we had the first binder shipped to our office yesterday and I was holding it. I’m holding this fat, huge binder of all the notes and this MP3 player and I was like, “I would have paid conservatively $5000 for this alone.” And we’re literally giving it to the first 2000 for free. So if you’re coming, you should get that gift because it’s just insane, but there’s just 2000. And we pre-sold it, 755 tickets sold before the event started, and I think we’ve sold like 6 or 700 now, maybe it was 800. Whatever the numbers are, but we only got 2000 physical copies, so the first 2000 people will get that shipped out as well. So if I were you and you’re like, “Dude, I want to listen to 800 hours of funnel building stuff.” Even if you didn’t come to the event, go buy a ticket to the event just for that alone, but you should come to the event because it’ll change your life. Anyway, that’s the process you guys. The last thing I want to mention is so far before the event has actually started, I’ve already spent over a million dollars to put this party on for you. Now if I had a friend who was obsessed with marketing and funnels, and you’re obsessed with it as well, and he spent a million dollars to throw a party and all you gotta do is cover the thousand dollar ticket cost to just come to the party, I would totally come. And that’s not some kind of exaggeration guys. We feed you guys at all the events. I had to prepay for the food. I had to prepay for Lindsey, she doesn’t come free. I had to prepay for the speakers. We’re at a million dollars right now before the event’s even started just to throw this party for you. So if you’re trying to convince your spouse or your company or your friends, be like, “This is the deal. One of my friends, he’s this insane funnel building, marketing nerd and he’s throwing a party. He spent a million dollars on this party so far, I have to go experience it.” If you tell somebody that, if they don’t say, “You definitely should go to that.” They’re crazy, right. So for you guys, hopefully you hear that and you’re like, “Yes, I’m in. I’m going to go to this party because one of my friends, (because I’m your friend), my friend Russell, he spent a million dollars to throw a party, I’m not going to miss it.” We only throw a couple of parties a year, and they’re worth coming to. Last year we had Funnel Hacking Live, which was insane. And then we did, we threw a bubble soccer, we set a Guinness book of world record event and we had people at that one too. We only do one or two parties a year and this is the big show you guys. I promise you that if you come and you play full out and you experience it, this will change your life. I know people throw that around all the time, but I’m not kidding. Ask anyone who came last year, ask anybody who has been to any of our Funnel Hacking Live events, it’s not a typical event. I have friends with events that are happening at a similar time, and their events you will learn good content, I promise you will. But this is more than that. This is a life transforming experience and we do it different. We do it special, we make it worth your time. So that’s it you guys. It’s going to be in Nashville Tennessee this year. I promise that we will put on a show that you will never forget, and it will change the trajectory of your life. It’s funny, when I went to Tony Robbins date with destiny, he said something kind of similar, and I didn’t know if…I was like, “cool, yeah. I’m going to go to an event.” And what’s interesting as he talked about it, he’s like, “This event will make a shift where the focal point where you’re going is just different. What’s going to happen, if you look at a year from now, 5 years from now, 10 years from now, your entire destiny…” You know those things where small hinges swing big doors, this little small hinge will change your trajectory. Then you look at where you end up a year from now, 5 years from now, 10 years from now, a decade from now and beyond, it’ll radically shift the trajectory of your life from this point forward and forever. I promise you that. And if not, let me know, I’ll give you your money back. Because seriously, I’m not in this for the money, hopefully you guys know this at this point. I’m in this because of the transformations. If I can get you to the event and I can give you the same transformational experience that Jamie Cross had, where she’s struggling and a year later she’s got a Two Comma Club award, and now a year later, she’s getting picked up by, her company is growing so fast, and it started with the shift, the date with destiny, the thing that we’re going to be doing at Funnel Hacking Live. So this is your official invitation guys, I want you there, you need to be there, you want to be there. Make it a priority, if you’re getting married that weekend, tell your spouse, “We need to move it. We can get married any weekend, but Funnel Hacking Live only happens this weekend.” If you’ve got some other thing happening, shift it, move it, you need to be here and if you’re not I guarantee you’ll be kicking yourself as you’re watching the four or five thousand people that are  with me experiencing this, as you’re seeing them on social media crying and shifting and changing and growing. And then you’ll see as their businesses explode. I promise you will be kicking yourself forever if you are not there. So this is your official invitation, now is the time. I’m almost to the airport, I went on back roads, which I’m actually going to get there almost an hour early. So we did pretty good. So there you go guys. Funnel Hacking Live tickets are on sale now. Go to funnelhackinglive.com, funnelhackinglive.com, www.funnelhackinglive.com, go get your tickets. Get one for you, get one for your spouse, get one for your community. We have a lot of people right now who are bringing their entire communities. They go ttheir tickets and they go into their Facebook group and they’re like, “Hey guys, we’re all going together.” And they’ll get 10, 15, 20 people all come with them together, that way it makes the experience even more fun. I highly recommend that. Find other people who are just like me, just like you, people who are trying, who are entrepreneurs, you’re friends that have the same vision as you, bring them. If you’ve got a spouse that doesn’t have the vision yet, bring them. I promise you, by then end of day number one your spouse will be so brought into your vision and your mission that moving forward everything else will become easier for you. I know a lot of us who get involved in this, that’s the hardest thing, getting your spouse on board. But if you have them in the room and they see the impact that you can make with your talents and your hobbies, it’ll get them onboard as well. So bring your spouse. If you want to bring your kids, bring your kids. I have actually something really exciting for…anyway, I can’t talk about that yet. I’m so bad at secrets, I’m the worst. Anyway, if you’ve got kids, something cool is coming soon. And just a bunch of other cool things. So please go to funnelhackinglive.com, I promise you guys, you will love it. Get your tickets at funnelhackinglive.com. Alright guys, I’m at the airport, I gotta bounce, appreciate you all. Thanks so much for all you do, for your support, for listening, for subscribing, for sharing, for commenting. Please go leave feedback and comments, I love to hear them and read them. With that said, I will see you at the Funnel Hacking Live, get your tickets now. Bye everybody. Funnelhackinglive.com. See you guys soon.

Dream Zones: Anticipating Capitalism and Development in India (Pluto Press, 2014), the excellent new book by Jamie Cross, explores the ways in which dreams of the future shape the present. Centring in and around a large Special Economic Zone in south India, the book analyses anticipation amongst politicians, managers, workers, land-owners and activists.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Dream Zones: Anticipating Capitalism and Development in India (Pluto Press, 2014), the excellent new book by Jamie Cross, explores the ways in which dreams of the future shape the present. Centring in and around a large Special Economic Zone in south India, the book analyses anticipation amongst politicians, managers, workers, land-owners and activists.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Dream Zones: Anticipating Capitalism and Development in India (Pluto Press, 2014), the excellent new book by Jamie Cross, explores the ways in which dreams of the future shape the present. Centring in and around a large Special Economic Zone in south India, the book analyses anticipation amongst politicians, managers, workers, land-owners and activists.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Dream Zones: Anticipating Capitalism and Development in India (Pluto Press, 2014), the excellent new book by Jamie Cross, explores the ways in which dreams of the future shape the present. Centring in and around a large Special Economic Zone in south India, the book analyses anticipation amongst politicians, managers, workers, land-owners and activists.   Learn more about your ad choices. Visit megaphone.fm/adchoices